CN110389805B - Information display method, device, equipment and storage medium - Google Patents
Information display method, device, equipment and storage medium Download PDFInfo
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- CN110389805B CN110389805B CN201910656358.2A CN201910656358A CN110389805B CN 110389805 B CN110389805 B CN 110389805B CN 201910656358 A CN201910656358 A CN 201910656358A CN 110389805 B CN110389805 B CN 110389805B
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- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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Abstract
The embodiment of the disclosure discloses an information display method, an information display device, information display equipment and a storage medium, wherein the method comprises the following steps: acquiring popularization information; determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information; and sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data. According to the information display method provided by the embodiment of the disclosure, information similar to personal sharing information is displayed when the popularization information is displayed, so that the display mode of the popularization information is enriched, and the user experience is improved.
Description
Technical Field
The disclosed embodiments relate to the field of information technologies, and in particular, to an information display method, an information display apparatus, an information display device, and a storage medium.
Background
Along with the rapid development of the mobile internet technology, mobile handheld devices mainly based on smart phones are greatly popularized, change and influence the lives of the masses, along with the development of the smart mobile handheld devices, third-party application programs are also rapidly developed, more and more application programs enrich the lives of people, and some behavior modes are changed, for example, more and more popularization parties carry out information popularization through the third-party application programs.
The popularization information is used for displaying information such as commodities and ideas which are popularized to users, generally videos and pictures, and when the popularization information is displayed at present, the popularization information can be directly displayed to the users, so that the user experience is poor.
Disclosure of Invention
The disclosure provides an information display method, an information display device, information display equipment and a storage medium, which are used for realizing a display mode of enriching popularization information and improving user experience.
In a first aspect, an embodiment of the present disclosure provides an information display method, including:
acquiring popularization information;
determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information;
and sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
In a second aspect, an embodiment of the present disclosure further provides an information display apparatus, including:
the promotion information acquisition module is used for acquiring promotion information;
the display data determining module is used for determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information;
and the display data sending module is used for sending the promotion interface data to a client so that the client forms and displays the interface display information of the promotion information according to the promotion interface data.
In a third aspect, an embodiment of the present disclosure further provides a terminal device, where the terminal device includes:
one or more processing devices;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processing devices, the one or more processing devices are enabled to implement the information presentation method according to any one of the embodiments of the present disclosure.
In a fourth aspect, the disclosed embodiments also provide a computer-readable storage medium, where the computer-executable instructions are executed by a computer processor to perform the information presentation method according to any one of the disclosed embodiments.
The embodiment of the disclosure acquires the promotion information; determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information; the promotion interface data are sent to the client side, so that the client side forms interface display information of the promotion information according to the promotion interface data and displays the interface display information, information similar to personal sharing information is displayed when the promotion information is displayed, the display mode of the promotion information is enriched, and user experience is improved.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
Fig. 1 is a flowchart of an information displaying method according to an embodiment of the present disclosure;
fig. 2 is a flowchart of an information displaying method according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a terminal device according to an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a" or "an" in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will appreciate that references to "one or more" are intended to be exemplary and not limiting unless the context clearly indicates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
In the following embodiments, optional features and examples are provided in each embodiment, and various features described in the embodiments may be combined to form a plurality of alternatives, and each numbered embodiment should not be regarded as only one technical solution.
Example one
Fig. 1 is a flowchart of an information displaying method according to an embodiment of the present disclosure. The present embodiment is applicable to the situation when the promotion information is displayed through the client, and the method may be executed by an information display apparatus, which may be implemented in a software and/or hardware manner, for example, the information display apparatus may be configured in a terminal device. As shown in fig. 1, the method includes:
and S110, acquiring popularization information.
In this embodiment, the promotion information may be obtained from the promotion platform. The promotion information may be advertisement information, such as commercial advertisement information, public service advertisement information, and the like.
Illustratively, the information display method provided by the embodiment of the present disclosure may be applied to a video playing server, and the video playing server may obtain advertisement information to be pushed from an advertisement platform. It can be understood that the video playing server may actively initiate a promotion information acquisition request to the advertisement platform, receive at least one promotion information returned by the advertisement platform, or directly receive at least one promotion information sent by the advertisement platform without sending the promotion information acquisition request to the advertisement platform.
And S120, determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information.
Generally, an information display page displayed to a user may include personal sharing information and popularization information at the same time, so as to make the display effect of the information display page unobtrusive and improve the viewing experience of the user, the display mode of the popularization information in the information display page may be similar to the display mode of the personal sharing information, that is, the display mode of the personal sharing information is referred to when the popularization information is displayed. The personal sharing information can be short videos published by registered ordinary users. Optionally, the personal display interface of the personal sharing information includes, in addition to the cover information, personal interface parameters related to the personal sharing information, such as parameters of a subject name, introduction information, an author, a number of viewers, a number of praise, comments, and the like. In this embodiment, the promotion interface parameter of the promotion information may be determined based on the personal interface parameter of the personal sharing information. Illustratively, one or more parameters may be selected from the personal interface parameters as promotional interface parameters. Optionally, the promotion interface parameters may include at least one of promotion cover page, subject name, introduction information, author, number of viewers, number of praise and number of comments.
In this embodiment, after the promotion information is acquired, the promotion information is processed to obtain promotion interface data of promotion interface parameters corresponding to the promotion information. Assuming that the promotion interface parameters include a topic name, introduction information, the number of watching people, the number of praise and the number of comments, after the promotion information is acquired, the promotion interface data of each promotion interface parameter, namely the topic name of the promotion information, the introduction information of the promotion information, the number of watching people of the promotion information, the number of praise of the promotion information and the number of comments of the promotion information, is determined. Illustratively, after popularization information related to 'garbage classification' is acquired, the popularization interface data of a popularization interface parameter 'subject name' corresponding to the popularization information is determined to be 'garbage classification', the popularization interface data of a popularization interface parameter 'introduction information' is 'garbage variable treasure, classification is more environment-friendly', the popularization interface data of a popularization interface parameter 'number of people watching' is '1000', the popularization interface data of a popularization interface parameter 'praise number' is '800', and the popularization interface data of a popularization interface parameter 'comment number' is '600'.
In one embodiment, the determining promotion interface data of promotion interface parameters corresponding to the promotion information includes: analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information.
It can be understood that the promotion information includes promotion interface data of a part of the promotion interface parameters, such as promotion interface data of promotion interface parameters such as a topic name and introduction information, and the promotion information can be analyzed to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information.
In this embodiment, the promotion information may be picture information or video information. Optionally, keywords corresponding to the popularization interface parameters may be preset, when the popularization information is picture information, character recognition may be performed on the picture information, and the popularization interface data of the popularization interface parameters may be matched from a character recognition result by using a keyword matching method.
Optionally, the analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information includes: acquiring audio data of the promotion information, analyzing the audio data, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the audio data; and/or intercepting a video frame in the promotion information, analyzing the video frame, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the video frame.
When the promotion information is video information, promotion interface data of the promotion interface parameters can be determined through audio data or video frames of the video information. Specifically, audio data corresponding to the video information is acquired, voice recognition is performed on the audio data, and popularization interface data of popularization interface parameters included in a voice recognition result is matched through a keyword matching method. And/or intercepting one or more video frames in the video information, performing character recognition on the intercepted video frames, and matching promotion interface data of promotion interface parameters contained in the video frames by a keyword matching method.
Optionally, on the basis of the above scheme, the method further includes: and generating promotion interface data of at least one promotion interface parameter corresponding to the promotion information according to a preset data generation rule.
In this embodiment, the promotion interface data corresponding to part of the promotion interface parameters may be obtained from the promotion information, while the promotion interface data corresponding to part of the promotion interface parameters may not be obtained from the promotion information, for example, the promotion interface data corresponding to promotion interface parameters such as "number of viewers", "number of praise", "number of comments", and the like may not be obtained from the promotion information. For promotion interface parameters which cannot be obtained from promotion information, a data generation rule can be preset, and promotion interface data corresponding to the promotion interface parameters can be generated according to the set data generation rule. Optionally, a promotion interface data default value corresponding to each promotion interface parameter may be set, and when promotion interface data corresponding to the promotion interface parameters cannot be acquired from promotion information, the promotion interface data default value corresponding to the promotion interface parameters is used as promotion interface data of the promotion interface parameters.
S130, sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
In this embodiment, after the promotion interface data of the promotion information is determined, the promotion interface data is sent to the client, and after the client receives the promotion interface data, the client calls a local interface display template, loads the promotion interface data, performs rendering to obtain interface display information, and displays the obtained interface display information. It can be understood that the interface display information of the promotion information generated by the client according to the promotion interface data is similar to the personal display interface of the personal sharing data.
The embodiment of the disclosure acquires the promotion information; determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information; the promotion interface data are sent to the client side, so that the client side forms interface display information of the promotion information according to the promotion interface data and displays the interface display information, information similar to personal sharing information is displayed when the promotion information is displayed, the display mode of the promotion information is enriched, and user experience is improved.
Example two
Fig. 2 is a flowchart of an information displaying method according to an embodiment of the present disclosure. This embodiment may be combined with each of the alternatives in one or more of the embodiments described above. As shown in fig. 2, the method includes:
and S210, acquiring popularization information.
S220, determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information.
And S230, sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
S240, determining an account identifier corresponding to the promotion information, and associating the promotion information with the account identifier.
Generally, the promotion information obtained by the video playing server may be promotion information of a plurality of affiliates, and the promotion information in the video playing server may not have a corresponding user account, so that effective statistics on promotion effects and the like of the promotion information cannot be performed. In this embodiment, in order to implement mutually independent statistics and management on promotion information of different attribution parties, a virtual account may be established for the promotion information, and the promotion information is associated with the virtual account. Specifically, after the promotion interface data corresponding to the promotion information is sent to the client, the account identifier corresponding to the promotion information is determined, and the promotion information is associated with the account identifier. The account identifier corresponding to the promotion information may be determined according to the attribution identifier included in the promotion information.
In one embodiment, the determining the account identifier corresponding to the promotion information includes: acquiring an attribution identifier contained in the promotion information, and judging whether a created account identifier matched with the attribution identifier exists or not; if the created account identification corresponding to the attribution identification exists, taking the created account identification as the account identification corresponding to the promotion information; and if the account identifier corresponding to the attribution identifier does not exist, creating a newly created account identifier based on the attribution identifier, and taking the newly created account identifier as the account identifier corresponding to the promotion information.
Optionally, after the promotion information is obtained, the promotion information is analyzed, an attribution identifier included in the promotion information is obtained through a keyword matching method or data corresponding to the set field, and an account identifier corresponding to the promotion information is determined according to the attribution identifier. Optionally, the same attribution identifier corresponds to the same account identifier. After acquiring an attribution identifier contained in the promotion information, judging whether an account identifier corresponding to the attribution identifier exists in the current created account identifiers, if so, taking the created account identifier corresponding to the attribution identifier as the account identifier corresponding to the promotion information, if not, creating a newly created account identifier based on the attribution identifier, and taking the newly created account identifier as the account identifier corresponding to the promotion information.
Alternatively, the account identity may be the same as the home identity. For example, if the attribution identifier included in the promotion information is "1", it is determined whether "1" exists in the currently created account identifiers, if a created account identifier with an identifier of "1" exists, the identifier of "1" is used as an account identifier corresponding to the promotion information, if no created identifier with an identifier of "1" exists, a newly created identifier of "1" is created, and the newly created identifier of "1" is used as an account identifier corresponding to the promotion information.
It should be noted that, a true registered user account may exist in an affiliation party of the promotion information, the promotion information is published through the true registered user account, and when the promotion information is published by the same affiliation party through the promotion platform, the video playing server may associate the promotion information published through the promotion platform with the true registered user account of the affiliation party according to an affiliation identifier included in the promotion information, so as to avoid that the same affiliation party corresponds to different account information.
S250, based on the account identification, counting interactive data of the promotion information associated with the account identification, and sending the interactive data to a promotion management platform so that the promotion management platform determines a promotion strategy according to the interactive data.
After the promotion information is promoted through the client, interactive data of each promotion information under the account identification, such as behavior data of browsing, clicking and the like of the promotion information, can be counted based on each account identification, the counted data is sent to the promotion management platform, so that an affiliate can count information such as conversion rate of the promotion information through the promotion management platform, and a promotion strategy of new promotion information or a promotion strategy of historical promotion information can be determined according to the counted information.
According to the technical scheme, on the basis of the scheme, the account identification corresponding to the promotion information is determined, the promotion information is associated with the account identification, the interactive data of the promotion information associated with the account identification is counted based on the account identification, the interactive data is sent to a promotion management platform, so that the promotion management platform determines the operation of the promotion strategy according to the interactive data, the promotion information is associated with the virtual account or the real account, and the data related to the promotion information is counted based on the account identification, so that the promotion effect of the promotion information can be tracked, and the promotion strategy can be adjusted conveniently by a promotion information attribution party.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an information display apparatus according to an embodiment of the present disclosure. The embodiment can be applied to the situation when the promotion information is displayed through the client. The information presentation apparatus may be implemented in software and/or hardware, and for example, the information presentation apparatus may be configured in a terminal device. As shown in fig. 4, the information presentation apparatus includes: a promotion information acquisition module 310, a presentation data determination module 320, and a presentation data transmission module 330. Wherein:
a promotion information acquisition module 310, configured to acquire promotion information;
a display data determining module 320, configured to determine promotion interface data of a promotion interface parameter corresponding to the promotion information, where the promotion interface parameter is determined based on a personal interface parameter of personal sharing information;
and the display data sending module 330 is configured to send the promotion interface data to a client, so that the client forms interface display information of the promotion information according to the promotion interface data and displays the interface display information.
The popularization information is acquired through the popularization information acquisition module; a display data determining module determines promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information; the promotion interface data are sent to the client side by the display data sending module, so that the client side forms interface display information of the promotion information according to the promotion interface data and displays the interface display information, information similar to personal sharing information is displayed when the promotion information is displayed, the display mode of the promotion information is enriched, and user experience is improved.
Optionally, on the basis of the above technical solution, the display data determining module 320 is specifically configured to:
analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information.
Optionally, on the basis of the above technical solution, the popularization information is video information, and the display data determining module 320 is specifically configured to: acquiring audio data of the promotion information, analyzing the audio data, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the audio data; and/or the presence of a gas in the gas,
and intercepting a video frame in the promotion information, analyzing the video frame, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the video frame.
Optionally, on the basis of the foregoing technical solution, the display data determining module 320 is further configured to:
and generating promotion interface data of at least one promotion interface parameter corresponding to the promotion information according to a preset data generation rule.
Optionally, on the basis of the above technical solution, the apparatus further includes a promotion information association module, configured to:
and determining an account identifier corresponding to the promotion information, and associating the promotion information with the account identifier.
Optionally, on the basis of the above technical solution, the promotion information association module is specifically configured to:
acquiring an attribution identifier contained in the promotion information, and judging whether a created account identifier matched with the attribution identifier exists or not;
if the created account identification corresponding to the attribution identification exists, taking the created account identification as the account identification corresponding to the promotion information;
and if the account identifier corresponding to the attribution identifier does not exist, creating a newly created account identifier based on the attribution identifier, and taking the newly created account identifier as the account identifier corresponding to the promotion information.
Optionally, on the basis of the above technical solution, the apparatus further includes a promotion information statistics module, configured to:
and counting interactive data of the promotion information associated with the account identification based on the account identification, and sending the interactive data to a promotion management platform so that the promotion management platform determines a promotion strategy according to the interactive data.
The information display device provided by the embodiment of the disclosure can execute the information display method provided by the embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the execution method.
It should be noted that, the units and modules included in the apparatus are merely divided according to functional logic, but are not limited to the above division as long as the corresponding functions can be implemented; in addition, specific names of the functional units are only used for distinguishing one functional unit from another, and are not used for limiting the protection scope of the embodiments of the present disclosure.
Example four
Referring now to fig. 4, a block diagram of a terminal device 400 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, devices such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like. The terminal device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 4, the terminal device 400 may include a processing means (e.g., a central processing unit, a graphic processor, etc.) 401 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)402 or a program loaded from a storage means 406 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the terminal apparatus 400 are also stored. The processing device 401, the ROM 402, and the RAM 403 are connected to each other through a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
Generally, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage devices 406 including, for example, magnetic tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the terminal device 400 to communicate with other devices wirelessly or by wire to exchange data. While fig. 4 illustrates a terminal apparatus 400 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 409, or from the storage means 406, or from the ROM 402. The computer program, when executed by the processing device 401, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be included in the terminal device; or may exist separately without being assembled into the terminal device.
The computer readable medium carries one or more programs which, when executed by the terminal device, cause the terminal device to:
acquiring popularization information;
determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information;
and sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of methods, apparatus, terminal devices, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules and units described in the embodiments of the present disclosure may be implemented by software or hardware. For example, the display data sending module may be further described as a module that sends the promotion interface data to a client, so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
According to one or more embodiments of the present disclosure, an example provides an information presentation method, including:
acquiring popularization information;
determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information;
and sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
According to one or more embodiments of the present disclosure, example two provides an information display method, and on the basis of the information display method of example one, the determining of promotion interface data of promotion interface parameters corresponding to the promotion information includes:
analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information.
According to one or more embodiments of the present disclosure, example three provides an information display method, and on the basis of the information display method of example two, the popularization information is video information, and the analyzing of the popularization information to obtain popularization interface data of at least one popularization interface parameter corresponding to the popularization information includes:
acquiring audio data of the promotion information, analyzing the audio data, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the audio data; and/or the presence of a gas in the gas,
and intercepting a video frame in the promotion information, analyzing the video frame, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the video frame.
According to one or more embodiments of the present disclosure, example four provides an information display method, and on the basis of the information display method of example two, the information display method further includes:
and generating promotion interface data of at least one promotion interface parameter corresponding to the promotion information according to a preset data generation rule.
According to one or more embodiments of the present disclosure, example five provides an information display method, and on the basis of the information display method of example one, the information display method further includes:
and determining an account identifier corresponding to the promotion information, and associating the promotion information with the account identifier.
According to one or more embodiments of the present disclosure, an example six provides an information display method, and on the basis of the information display method of example five, the determining an account identifier corresponding to the promotion information includes:
acquiring an attribution identifier contained in the promotion information, and judging whether a created account identifier matched with the attribution identifier exists or not;
if the created account identification corresponding to the attribution identification exists, taking the created account identification as the account identification corresponding to the promotion information;
and if the account identifier corresponding to the attribution identifier does not exist, creating a newly created account identifier based on the attribution identifier, and taking the newly created account identifier as the account identifier corresponding to the promotion information.
According to one or more embodiments of the present disclosure, example seven provides an information display method, and on the basis of the information display method of example five, the method further includes:
and counting interactive data of the promotion information associated with the account identification based on the account identification, and sending the interactive data to a promotion management platform so that the promotion management platform determines a promotion strategy according to the interactive data.
Example eight provides, in accordance with one or more embodiments of the present disclosure, an information presentation apparatus, comprising:
the promotion information acquisition module is used for acquiring promotion information;
the display data determining module is used for determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information;
and the display data sending module is used for sending the promotion interface data to a client so that the client forms and displays the interface display information of the promotion information according to the promotion interface data.
Example nine provides, in accordance with one or more embodiments of the present disclosure, a terminal device, comprising:
one or more processing devices;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processing devices, the one or more processing devices are caused to implement the information presentation method according to any one of examples one to seven.
Example ten provides, according to one or more embodiments of the present disclosure, a computer-readable storage medium on which is stored a computer program that, when executed by a processor, implements an information presentation method as described in any one of examples one to seven.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.
Claims (10)
1. An information display method, comprising:
acquiring popularization information;
determining promotion interface data of promotion interface parameters corresponding to the promotion information, wherein the promotion interface parameters are determined based on personal interface parameters of personal sharing information, and the personal sharing information is short video published by a registered user;
and sending the promotion interface data to a client so that the client forms and displays interface display information of the promotion information according to the promotion interface data.
2. The method of claim 1, wherein the determining promotional interface data for promotional interface parameters corresponding to the promotional information comprises:
analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information.
3. The method according to claim 2, wherein the promotion information is video information, and the analyzing the promotion information to obtain promotion interface data of at least one promotion interface parameter corresponding to the promotion information includes:
acquiring audio data of the promotion information, analyzing the audio data, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the audio data; and/or the presence of a gas in the gas,
and intercepting a video frame in the promotion information, analyzing the video frame, and acquiring promotion interface data corresponding to the promotion interface parameters and contained in the video frame.
4. The method of claim 2, further comprising:
and generating promotion interface data of at least one promotion interface parameter corresponding to the promotion information according to a preset data generation rule.
5. The method of claim 1, further comprising:
and determining an account identifier corresponding to the promotion information, and associating the promotion information with the account identifier.
6. The method of claim 5, wherein the determining the account identifier corresponding to the promotion information includes:
acquiring an attribution identifier contained in the promotion information, and judging whether a created account identifier matched with the attribution identifier exists or not;
if the created account identification corresponding to the attribution identification exists, taking the created account identification as the account identification corresponding to the promotion information;
and if the account identifier corresponding to the attribution identifier does not exist, creating a newly created account identifier based on the attribution identifier, and taking the newly created account identifier as the account identifier corresponding to the promotion information.
7. The method of claim 5, further comprising:
and counting interactive data of the promotion information associated with the account identification based on the account identification, and sending the interactive data to a promotion management platform so that the promotion management platform determines a promotion strategy according to the interactive data.
8. An information presentation device, comprising:
the promotion information acquisition module is used for acquiring promotion information;
the display data determining module is used for determining popularization interface data of popularization interface parameters corresponding to the popularization information, wherein the popularization interface parameters are determined based on personal interface parameters of personal sharing information, and the personal sharing information is short video published by a registered user;
and the display data sending module is used for sending the promotion interface data to a client so that the client forms and displays the interface display information of the promotion information according to the promotion interface data.
9. A terminal device, characterized in that the terminal device comprises:
one or more processing devices;
storage means for storing one or more programs;
when executed by the one or more processing devices, cause the one or more processing devices to implement the information presentation method of any one of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information presentation method according to any one of claims 1 to 7.
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