CN109872191A - Ad data display methods and device - Google Patents
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- CN109872191A CN109872191A CN201910129368.0A CN201910129368A CN109872191A CN 109872191 A CN109872191 A CN 109872191A CN 201910129368 A CN201910129368 A CN 201910129368A CN 109872191 A CN109872191 A CN 109872191A
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Abstract
The embodiment of the present application provides a kind of ad data display methods and device, and wherein method includes: to determine ad content to be shown according to the historical behavior data of the content of pages and/or user currently shown；According to the display type of the content of pages, the display type of the ad content is determined；According to the corresponding user's history click data in each region in the page, targeted advertisements display area is determined in the page；Ad data corresponding with the display type of the ad content and the ad content is obtained, the ad data is shown at the targeted advertisements display area.Through this embodiment, the precision of ad data dispensing can be improved.
Description
Technical field
This application involves field of computer technology more particularly to a kind of ad data display methods and devices.
Background technique
With the development of internet technology, advertisement is launched in more and more advertiser's selections on mobile terminals.It is logical at present
Ad data display mode is to obtain ad data to be shown, and the ad data is shown on each internet page.By
In current ad data display mode, only scheduled ad data is shown on each internet page, without
It deeply considers and launches the related factor of precision with advertisement, precision is low to ask therefore, it is difficult to launching there are ad data of avoiding
Topic.
Summary of the invention
The purpose of the embodiment of the present application is to provide a kind of ad data display methods and device, to improve ad data dispensing
Precision.
In order to solve the above technical problems, the embodiment of the present application is achieved in that
In a first aspect, the embodiment of the present application provides a kind of ad data display methods, comprising:
According to the historical behavior data of the content of pages and/or user currently shown, ad content to be shown is determined；
According to the display type of the content of pages, the display type of the ad content is determined；
According to the corresponding user's history click data in each region in the page, targeted advertisements are determined in the page
Display area；
Ad data corresponding with the display type of the ad content and the ad content is obtained, in the target
The ad data is shown at the domain of advertising display.
Second aspect, the embodiment of the present application provide a kind of ad data display device, comprising:
Ad content determining module, for the historical behavior data according to the content of pages and/or user currently shown, really
Fixed ad content to be shown；
Display type determining module determines the aobvious of the ad content for the display type according to the content of pages
Show type；
Display area determining module, for according to the corresponding user's history click data in each region in the page,
Targeted advertisements display area is determined in the page；
Ad data display module, it is corresponding with the display type of the ad content and the ad content for obtaining
Ad data, the ad data is shown at the targeted advertisements display area.
The third aspect, the embodiment of the present application provide a kind of mobile terminal, comprising: memory, processor and are stored in institute
The computer executable instructions that can be run on memory and on the processor are stated, the computer executable instructions are described
The step of ad data display methods as described in above-mentioned first aspect is realized when processor executes.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, the computer-readable storage
Medium realizes such as above-mentioned first for storing computer executable instructions when the computer executable instructions are executed by processor
Described in aspect the step of ad data display methods.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The some embodiments recorded in application, for those of ordinary skill in the art, in the premise of not making the creative labor property
Under, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the application scenarios schematic diagram for the ad data display methods that one embodiment of the application provides；
Fig. 2 is the flow diagram for the ad data display methods that one embodiment of the invention provides；
Fig. 3 is the module composition schematic diagram for the ad data display device that one embodiment of the invention provides；
Fig. 4 is the structural schematic diagram for the mobile terminal that one embodiment of the application provides.
Specific embodiment
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality
The attached drawing in example is applied, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described implementation
Example is merely a part but not all of the embodiments of the present application.Based on the embodiment in the application, this field is common
The application protection all should belong in technical staff's every other embodiment obtained without creative efforts
Range.
Fig. 1 is the application scenarios schematic diagram for the ad data display methods that one embodiment of the application provides, as shown in Figure 1,
The scene includes mobile terminal 100 and server 200, and mobile terminal 100 is connected with server 200 by network communication.It is mobile
Terminal 100 is able to carry out the ad data display methods in the present embodiment, corresponding to show on each internet product page
Ad data, which can store in server 200.By in scene shown in Fig. 1 by mobile terminal 100
The ad data display methods in the present embodiment is executed, can be improved the precision of ad data dispensing.It is moved shown in Fig. 1
Terminal 100 includes but is not limited to the equipment such as mobile phone, computer, tablet computer.
Fig. 2 is the flow diagram for the ad data display methods that one embodiment of the invention provides, as shown in Fig. 2, the party
Method the following steps are included:
S202 is determined in advertisement to be shown according to the historical behavior data of the content of pages and/or user currently shown
Hold；
In this step, the historical behavior data of the content of pages and/or user that are currently shown according to mobile terminal, determine to
The ad content of display, the historical behavior data can be current mobile terminal enter the application product page when accumulate go through
The historical behavior data of the user of history behavioral data namely current mobile terminal are also possible to all mobile terminals in internet and exist
The historical behavior data of the historical behavior data namely the whole network whole user accumulated when into the application product page, here not
Do particular determination.
For example, user, when entering the bean cotyledon application product page, current display page content is bicycle, according to bicycle
Display content determine that the content of advertisement to be shown, the content of the advertisement to be shown can be the advertisement about bicycle,
Be also possible to the advertisement of bicycle related content (inflator, lubricating oil etc.), do not do here specifically limited.
S204 determines the display type of ad content according to the display type of content of pages；
In this step, according to the display type of content of pages, the display type of ad content is determined.Determining ad content
Display type may include text, still image, dynamic image or video etc., do not do particular determination here.
S206 determines that targeted advertisements are aobvious in the page according to the corresponding user's history click data in each region in the page
Show region；
In this step, mobile terminal is according to the corresponding user's history click data in each region in the page, in the page really
Set the goal advertising display domain, and user's history click data can be the accumulated history click data of current mobile terminal, namely
The history click data of the user of current mobile terminal is also possible to all mobile terminals in internet and is entering the application product page
The history click data of the click data namely the whole network whole user accumulated when face, does not do specifically limited here.The wherein data
It is the data of the coordinate position comprising being clicked.
S208 obtains ad data corresponding with the display type of ad content and ad content, aobvious in targeted advertisements
Show and shows ad data at region.
In this step, acquisition for mobile terminal ad data corresponding with the display type of ad content and ad content,
Ad data is shown in targeted advertisements display area.For example, acquisition for mobile terminal ad content is apple and display type is quiet
The ad data of state image determines the area of page middle by the corresponding user's history click data in each region in the page
Domain is targeted advertisements display area, and the form of the ad data of " apple " still image is shown in the area of page middle
Domain.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
In the present embodiment, according to the historical behavior data of the content of pages and/or user currently shown, determine to be shown
Ad content, comprising:
(a1), it determines relevant to the content of pages currently shown content, relevant content is determined as to be shown wide
Accuse content；
Alternatively,
(a2), according to the historical behavior data of user, the corresponding object of action of particular historical behavior of user is determined, by this
The relevant content of object of action is determined as ad content to be shown；
Alternatively,
(a3), relevant to the content of pages currently shown content is determined, using relevant content as first content, according to
The historical behavior data of user determine the corresponding object of action of particular historical behavior of user, by the relevant content of object of action
As the second content, determine that the highest content of click volume is in first content and the second content according to history ad click data
Ad content to be shown.
In above-mentioned movement (a1), mobile terminal determines content relevant to the content of pages currently shown, will be relevant interior
Appearance is determined as ad content to be shown.In one embodiment, user logs in the baidu browser of mobile terminal, and current Baidu is clear
The content shown of looking on the device page is that text is introduced by Procter & Gamble, then will be true about P&G or the relevant content of Procter & Gamble
Be set to ad content to be shown, which can be Olay facial cleanser respectively, Pantene shampoo, Crest toothpaste and
5 sets of ad datas of Tide liquid detergent.Certainly, in the present embodiment, the content of pages currently shown can be determined as to be shown
Ad content.
In above-mentioned movement (a2), according to the historical behavior data of user, the corresponding row of particular historical behavior of user is determined
For object, the relevant content of behavior object is determined as ad content to be shown.The particular historical behavior of above-mentioned user can
To be behavior that user can produce relevant advertisements, for example, user browses the historical behavior of commodity or is added in shopping software
Enter the historical behavior of shopping cart perhaps purchasing history behavior or user of the user in shopping software in web browser
The search behavior of progress is also possible to other behaviors, does not do particular determination here.
After the particular historical behavior for determining user, the corresponding object of action of particular historical behavior is determined, object of action can
To be the product of purchase, the product of browsing or product of search etc..Finally, by the relevant content of behavior object be determined as to
The ad content of display, such as behavior object are " shampoo ", then by the relevant content of shampoo such as " hair conditioner ", " hair film "
It is determined as ad content to be shown.Certainly, the corresponding content of behavior object can also be determined as in the present embodiment to aobvious
The ad content shown.
In above-mentioned movement (a3), using the related content of the content of pages currently shown as first content, according to user's
Historical behavior data, using the relevant content of the corresponding object of action of particular historical behavior of determining user as the second content,
Determine that the highest content of click volume is advertisement to be shown in first content and the second content according to history ad click data
Content.For example, first content is bicycle, the second content is shampoo, if being determined according to the data that user's history clicks advertisement
The corresponding click volume of shampoo is more than the corresponding click volume of bicycle, then shampoo is determined as to ad content to be shown.
In the embodiment of the present invention, according to the display type of content of pages, the display type of ad content is determined, comprising:
(b1), the complexity sequence between preset each display type is obtained；
(b2), the display type of content of pages is searched in complexity sequence, and searches the display class with content of pages
Complexity gap between type is greater than or equal to the target display type of disparity threshold；
(b3), target display type is determined as to the display type of ad content.
Complexity in above-mentioned movement (b1), between the display type of the preset each ad content of acquisition for mobile terminal
Sequence, the display type of the ad content may include video, dynamic image, still image, text etc., not do special limit here
It is fixed.In one embodiment, the display type of mobile terminal advertisement content includes video, dynamic image, still image, text, in advance
It first sets the complexity between the display type from high to low and is ordered as video > dynamic image > still image > text.
In above-mentioned movement (b2) and (b3), complexity sequence in search content of pages display type, and search with
Complexity gap between the display type of content of pages is greater than or equal to the target display type of disparity threshold, and target is shown
Type is determined as the display type of ad content.For example, presetting the complexity sequence between the display type from high to low
For video > dynamic image > still image > text, the complexity gap between this 4 kinds each adjacent display types is 1, setting
The difference threshold is 2, when the display type of the content of pages currently shown is video, is searched and the content of pages that currently shows
The complexity gap of video display types more than or equal to 2 target display type be still image and text, i.e., will be static
The display type of image and text is determined as the display type of the ad content.Above-mentioned difference threshold can be set as 2 can also be with
It is set as 1, does not do particular determination here.
In the embodiment of the present invention, according to the corresponding user's history click data in each region in the page, determined in the page
Targeted advertisements display area, comprising:
(c1), according to the corresponding user's history click data in each region in the page, determine that user's history is clicked in the page
The most target area of number；
(c2), target area is determined as targeted advertisements display area.
In above-mentioned movement (c1) and (c2), mobile terminal is gone through according to the corresponding user in each region in the page currently shown
History click data, determines the target area that user's history number of clicks is most in the page, and target area is determined as targeted advertisements
Display area.For example, mobile terminal is according to the corresponding user's history click data in each region in the current baidu browser page,
The target area that user's history number of clicks is most in the page is determined for the centre region of the page, then by the centre region
It is determined as targeted advertisements display area.
Screen can be planned to according to predeterminable area planning mode in one embodiment, on the screen of mobile terminal several
A region, each region has respective positions coordinate range, to determine targeted advertisements according to above-mentioned movement (c1) and (c2)
Display area.
In the embodiment of the present invention, ad data corresponding with the display type of ad content and ad content, packet are obtained
It includes:
(d1), the advertisement number corresponding with the display type of ad content and ad content that Advertisement Server is sent is received
According to；
Alternatively,
(d2), scanned in other servers in addition to Advertisement Server, obtain in ad content and advertisement
The corresponding ad data of the display type of appearance.
In above-mentioned movement (d1), mobile terminal receives the display with ad content and ad content that Advertisement Server is sent
The corresponding ad data of type, the Advertisement Server pre-save the ad data of the various display types of various contents.
Such as the advertisement of Procter & Gamble, be stored in the Advertisement Server Pantene shampoo of Procter & Gamble, Head&Shoulders shampoo,
The ad data of the different display types of three sets of products of Colgate-Palmolive toothpaste, Advertisement Server can return to the ad data of storage
To mobile terminal, for advertising display later.
In above-mentioned movement (d2), mobile terminal can also be searched in other servers in addition to Advertisement Server
Rope obtains ad data corresponding with the display type of ad content and ad content.In the present embodiment, Advertisement Server can
To be preset for providing the server of ad data, other servers can be in internet except Advertisement Server with
The outer server for being stored with ad data.In one example, mobile terminal " will be known " in advance to be determined as mutually with " Baidu "
If desired associated application product shows ad data when login is known on knowing the page, then mobile terminal can be to hundred
Degree server initiates network and searches plain request, to obtain the display type phase with ad content and ad content in Baidu's server
Corresponding ad data.
In the present embodiment, in other servers of Advertisement Server and preservation ad data, ad data can be with the period
Property replacement, while display type can not also stop to replace according to preset time, by increase ad content and in the form of diversity come
Improve the click volume of user.
In the embodiment of the present invention, ad data is shown at targeted advertisements display area, comprising:
(e1), the layout of the page is adjusted, so as to not show content of pages at targeted advertisements display area；
(e2), suspended window is generated at targeted advertisements display area, and ad data is shown in suspended window；
(e3), in the rolling process of the page, the position coordinates of control suspended window on the screen are remained unchanged.
In above-mentioned movement (e1), the layout for the page that mobile terminal adjustment is currently shown, so that targeted advertisements display area
Do not show content of pages.When targeted advertisements display area shows ad data, when targeted advertisements display area shows the page
When content, mobile terminal adjust automatically page layout, so that content of pages is not shown in targeted advertisements display area, to keep away
Exempt to block content of pages when showing ad data at targeted advertisements display area.
In above-mentioned movement (e2) and (e3), mobile terminal generates suspended window at targeted advertisements display area, in suspended window
Middle display ad data, in the rolling process of the page, the position coordinates of control suspended window on the screen are remained unchanged.One reality
It applies in example, the page currently shown is the application product that a cleaning accelerates, and for such product, the Objective of user is very bright
Really, when user enters the application product page that the cleaning accelerates, mobile terminal receives cleaning rubbish or accelerates button
Instruction carries out function optimization, obtains corresponding advertisement in server-side, and adding one in some position of the application product page can be with
The button suspended window for carrying out clicking operation carries out wheel stream broadcasting advertisement number in the button suspended window according to the preset time interval
According to mobile terminal receives the instruction that user clicks ad data, and the page pops up corresponding advertisement page again, answers in cleaning acceleration
When being rolled with the renewal of the page of product, mobile terminal controls the position coordinates of button suspended window on the screen and remains unchanged, from
And screen always show ad data during page scroll.Wherein, preset time interval is not specifically limited.
In another embodiment, the page currently shown is a browser application product, when user enters the browser
The application product page when, mobile terminal receives the instruction of keyword search, at the top of browsing device net page add one suspension
Frame, the suspended frame is for showing ad data.In browser page rolling process, which is always positioned at the top of screen.It moves
Dynamic terminal pops up corresponding advertisement page after the instruction for receiving user's click ad data.
In the embodiment of the present invention, the quantity of the ad data of acquisition is more parts；It is shown at targeted advertisements display area wide
Accuse data, comprising:
(f1), it according to the corresponding user's history click data of each part ad data, determines excellent between each part ad data
First grade sequence；
(f2), each part ad data is successively shown at targeted advertisements display area according to priority orders.
In above-mentioned movement (f1) and (f2), the quantity of more parts of ad datas of acquisition for mobile terminal, according to each part ad data
Corresponding user's history click data determines the priority orders between each part ad data.For example, mobile terminal is taking simultaneously
Being obtained in business device about more parts of ad datas of P&G includes: Pantene shampoo, Head&Shoulders shampoo and Colgate-Palmolive toothpaste, according to
The user's history click data of three parts of ad datas show that the Pantene shampoo > Head&Shoulders that are ordered as of click volume from more to less are washed
Shampoo > Colgate-Palmolive toothpaste, so that it is determined that the priority orders between three parts of ad datas from high to low are Pantene shampoo > Hai Fei
Silk shampoo > Colgate-Palmolive toothpaste, according to Pantene shampoo > Head&Shoulders shampoo > Colgate-Palmolive toothpaste priority orders in target
Display area successively shows this three parts of ad datas.
In the embodiment of the present invention, when obtain ad content display type be still image when, obtain with ad content and
The corresponding ad data of the display type of ad content, comprising: ambient image locating for user is obtained by camera, is based on
Ambient image judges whether the environment that user is presently in meets the display condition of the corresponding entity object of ad content, if symbol
It closes, is then combined ambient image image corresponding with entity object, it is corresponding with ad content based on being obtained in conjunction with result
Still image.
In one embodiment, determine that ad content is sofa by the display content of current page, and determine ad content
Display type is still image, obtains the still image in relation to sofa, and the camera for passing through mobile terminal in the server
The still image of home interior environment around obtaining, the environment being presently in based on indoor environment still image judgement are met
The display condition of the corresponding entity object of ad content (i.e. sofa), and the room of the still image for the sofa that will acquire and acquisition
Interior ambient image combines, which is determined as advertising image by the image after having obtained sofa in conjunction with indoor environment image.
By way of the environment generation advertising image locating for this combination user, advertising image can be allowed more intuitive, to user's
Attraction is stronger, improves the click volume of advertisement.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
Fig. 3 is the module composition schematic diagram for the ad data display device that one embodiment of the invention provides, as shown in figure 3,
The device includes:
Ad content determining module 31, for according to the historical behavior data of content of pages and/or user currently shown,
Determine ad content to be shown；
Display type determining module 32 determines the ad content for the display type according to the content of pages
Display type；
Display area determining module 33 is used for according to the corresponding user's history click data in each region in the page,
Targeted advertisements display area is determined in the page；
Ad data display module 34 is opposite with the display type of the ad content and the ad content for obtaining
The ad data answered shows the ad data at the targeted advertisements display area.
Optionally, the ad content determining module 31 is specifically used for:
It determines content relevant to the content of pages currently shown, the relevant content is determined as described to aobvious
The ad content shown；
Alternatively,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by institute
It states the relevant content of object of action and is determined as the ad content to be shown；
Alternatively,
Determine relevant to the content of pages currently shown content, using the relevant content as first content,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by the behavior pair
As relevant content is as the second content, according to history ad click data in the first content and second content really
Determining the highest content of click volume is the ad content to be shown.
Optionally, the display type determining module 32 is specifically used for:
Obtain the complexity sequence between preset each display type；
The display type of the content of pages is searched in complexity sequence, and is searched and the content of pages
Complexity gap between display type is more than the target display type of disparity threshold；
The target display type is determined as to the display type of the ad content.
Optionally, the display area determining module 33 is specifically used for:
According to the corresponding user's history click data in each region in the page, user's history point in the page is determined
Hit the most target area of number；
The target area is determined as targeted advertisements display area.
Optionally, the ad data display module 34 is specifically used for:
Receive the corresponding with the display type of the ad content and the ad content wide of Advertisement Server transmission
Accuse data；
Alternatively,
It scans for, obtains and the ad content and described in other servers in addition to the Advertisement Server
The corresponding ad data of the display type of ad content.
Optionally, the ad data display module 34 is specifically used for:
The layout of the page is adjusted, so as to not show content of pages at the targeted advertisements display area；
Suspended window is generated at the targeted advertisements display area, and the ad data is shown in the suspended window；
In the rolling process of the page, controls the position coordinates of the suspended window on the screen and remain unchanged.
Optionally, the quantity of the ad data of acquisition is more parts, and the ad data display module 34 is specifically used for,
According to the corresponding user's history click data of each part ad data, determine between each part ad data
Priority orders；
Each part ad data is successively shown at the targeted advertisements display area according to the priority orders.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
Ad data display device provided by the embodiments of the present application can be realized each process in preceding method embodiment,
And reach identical function and effect, it is not repeated herein.
Further, the embodiment of the present application also provides a kind of mobile terminal, Fig. 4 is the shifting that one embodiment of the application provides
The structural schematic diagram of dynamic terminal, as shown in figure 4, the mobile terminal includes: memory 601, processor 602, bus 603 and communication
Interface 604.Memory 601, processor 602 and communication interface 604 are communicated by bus 603, and communication interface 604 can wrap
Input/output interface is included, input/output interface includes but is not limited to keyboard, mouse, display, microphone, loudspeaker etc..
In Fig. 4, the computer executable instructions that can be run on the processor 602 are stored on the memory 601,
The computer executable instructions realize following below scheme when being executed by the processor 602:
According to the historical behavior data of the content of pages and/or user currently shown, ad content to be shown is determined；
According to the display type of the content of pages, the display type of the ad content is determined；
According to the corresponding user's history click data in each region in the page, targeted advertisements are determined in the page
Display area；
Ad data corresponding with the display type of the ad content and the ad content is obtained, in the target
The ad data is shown at the domain of advertising display.
Optionally, when the computer executable instructions are executed by the processor, according to the content of pages currently shown
And/or the historical behavior data of user, determine ad content to be shown, comprising:
It determines content relevant to the content of pages currently shown, the relevant content is determined as described to aobvious
The ad content shown；
Alternatively,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by institute
It states the relevant content of object of action and is determined as the ad content to be shown；
Alternatively,
Determine relevant to the content of pages currently shown content, using the relevant content as first content,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by the behavior pair
As relevant content is as the second content, according to history ad click data in the first content and second content really
Determining the highest content of click volume is the ad content to be shown.
Optionally, when the computer executable instructions are executed by the processor, according to the display of the content of pages
Type determines the display type of the ad content, comprising:
Obtain the complexity sequence between preset each display type；
The display type of the content of pages is searched in complexity sequence, and is searched and the content of pages
Complexity gap between display type is greater than or equal to the target display type of disparity threshold；
The target display type is determined as to the display type of the ad content.
Optionally, when the computer executable instructions are executed by the processor, according to each region in the page
Corresponding user's history click data determines targeted advertisements display area in the page, comprising:
According to the corresponding user's history click data in each region in the page, user's history point in the page is determined
Hit the most target area of number；
The target area is determined as targeted advertisements display area.
Optionally, it when the computer executable instructions are executed by the processor, obtains and the ad content and institute
State the corresponding ad data of display type of ad content, comprising:
Receive the corresponding with the display type of the ad content and the ad content wide of Advertisement Server transmission
Accuse data；
Alternatively,
It scans for, obtains and the ad content and described in other servers in addition to the Advertisement Server
The corresponding ad data of the display type of ad content.
Optionally, when the computer executable instructions are executed by the processor, in the targeted advertisements display area
Place shows the ad data, comprising:
The layout of the page is adjusted, so as to not show content of pages at the targeted advertisements display area；
Suspended window is generated at the targeted advertisements display area, and the ad data is shown in the suspended window；
In the rolling process of the page, controls the position coordinates of the suspended window on the screen and remain unchanged.
Optionally, when the computer executable instructions are executed by the processor, the number of the ad data of acquisition
Amount is more parts；The ad data is shown at the targeted advertisements display area, comprising:
According to the corresponding user's history click data of each part ad data, determine between each part ad data
Priority orders；
Each part ad data is successively shown at the targeted advertisements display area according to the priority orders.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
Mobile terminal provided by the embodiments of the present application can be realized each process in preceding method embodiment, and reach phase
Same function and effect, is not repeated herein.
Further, described computer-readable to deposit the embodiment of the present application also provides a kind of computer readable storage medium
Storage media is realized for storing computer executable instructions, when the computer executable instructions are executed by processor to flow down
Journey:
According to the historical behavior data of the content of pages and/or user currently shown, ad content to be shown is determined；
According to the display type of the content of pages, the display type of the ad content is determined；
According to the corresponding user's history click data in each region in the page, targeted advertisements are determined in the page
Display area；
Ad data corresponding with the display type of the ad content and the ad content is obtained, in the target
The ad data is shown at the domain of advertising display.
Optionally, when the computer executable instructions are executed by processor, according to the content of pages currently shown and/or
The historical behavior data of user, determine ad content to be shown, comprising:
It determines content relevant to the content of pages currently shown, the relevant content is determined as described to aobvious
The ad content shown；
Alternatively,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by institute
It states the relevant content of object of action and is determined as the ad content to be shown；
Alternatively,
Determine relevant to the content of pages currently shown content, using the relevant content as first content,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by the behavior pair
As relevant content is as the second content, according to history ad click data in the first content and second content really
Determining the highest content of click volume is the ad content to be shown.
Optionally, when the computer executable instructions are executed by processor, according to the display type of the content of pages,
Determine the display type of the ad content, comprising:
Obtain the complexity sequence between preset each display type；
The display type of the content of pages is searched in complexity sequence, and is searched and the content of pages
Complexity gap between display type is greater than or equal to the target display type of disparity threshold；
The target display type is determined as to the display type of the ad content.
Optionally, it is corresponding according to each region in the page when computer executable instructions are executed by processor
User's history click data, in the page determine targeted advertisements display area, comprising:
According to the corresponding user's history click data in each region in the page, user's history point in the page is determined
Hit the most target area of number；
The target area is determined as targeted advertisements display area.
Optionally, it when the computer executable instructions are executed by processor, obtains and the ad content and described wide
Accuse the corresponding ad data of display type of content, comprising:
Receive the corresponding with the display type of the ad content and the ad content wide of Advertisement Server transmission
Accuse data；
Alternatively,
It scans for, obtains and the ad content and described in other servers in addition to the Advertisement Server
The corresponding ad data of the display type of ad content.
Optionally, it when the computer executable instructions are executed by processor, is shown at the targeted advertisements display area
Show the ad data, comprising:
The layout of the page is adjusted, so as to not show content of pages at the targeted advertisements display area；
Suspended window is generated at the targeted advertisements display area, and the ad data is shown in the suspended window；
In the rolling process of the page, controls the position coordinates of the suspended window on the screen and remain unchanged.
Optionally, when the computer executable instructions are executed by processor, the quantity of the ad data of acquisition is
More parts；The ad data is shown at the targeted advertisements display area, comprising:
According to the corresponding user's history click data of each part ad data, determine between each part ad data
Priority orders；
Each part ad data is successively shown at the targeted advertisements display area according to the priority orders.
In the embodiment of the present invention, according to the historical behavior data of the content of pages/or user currently shown, determine to be shown
Ad content the display type of ad content is determined according to the display type of content of pages, according to area each in the page
The corresponding user's history click data in domain determines targeted advertisements display area in the page, obtains and the ad content
Ad data corresponding with the display type of the ad content shows the advertisement at the targeted advertisements display area
Data, the present embodiment pass through the display type and page of the historical behavior data of the content of pages, user that currently show, content of pages
The Multiple factors such as corresponding user's history click data in each region launch corresponding ad data in face, improve advertisement number
According to the precision of dispensing.
Wherein, the computer readable storage medium includes read-only memory (Read-Only Memory, abbreviation
ROM), random access memory (Random Access Memory, abbreviation RAM), magnetic or disk etc..
Computer readable storage medium provided by the embodiments of the present application can be realized each mistake in preceding method embodiment
Journey, and reach identical function and effect, it is not repeated herein.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method
Part explanation.
The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art
For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal
Replacement, improvement etc., should be included within the scope of the claims of this application.
Claims (16)
1. a kind of ad data display methods characterized by comprising
According to the historical behavior data of the content of pages and/or user currently shown, ad content to be shown is determined；
According to the display type of the content of pages, the display type of the ad content is determined；
According to the corresponding user's history click data in each region in the page, determine that targeted advertisements are shown in the page
Region；
Ad data corresponding with the display type of the ad content and the ad content is obtained, in the targeted advertisements
The ad data is shown at display area.
2. the method according to claim 1, wherein going through according to the content of pages and/or user currently shown
History behavioral data determines ad content to be shown, comprising:
It determines content relevant to the content of pages currently shown, the relevant content is determined as described to be shown
Ad content；
Alternatively,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by the row
It is determined as the ad content to be shown for the relevant content of object；
Alternatively,
Determine relevant to the content of pages currently shown content, using the relevant content as first content, according to
The historical behavior data of user determine the corresponding object of action of particular historical behavior of the user, by the object of action phase
The content of pass determines point as the second content, according to history ad click data in the first content and second content
The highest content of the amount of hitting is the ad content to be shown.
3. the method according to claim 1, wherein according to the display type of the content of pages, described in determination
The display type of ad content, comprising:
Obtain the complexity sequence between preset each display type；
The display type of the content of pages is searched in complexity sequence, and searches the display with the content of pages
Complexity gap between type is greater than or equal to the target display type of disparity threshold；
The target display type is determined as to the display type of the ad content.
4. the method according to claim 1, wherein according to the corresponding user's history in each region in the page
Click data determines targeted advertisements display area in the page, comprising:
According to the corresponding user's history click data in each region in the page, determine that user's history is clicked secondary in the page
The most target area of number；
The target area is determined as targeted advertisements display area.
5. the method according to claim 1, wherein obtaining aobvious with the ad content and the ad content
Show the corresponding ad data of type, comprising:
Receive the advertisement number corresponding with the display type of the ad content and the ad content that Advertisement Server is sent
According to；
Alternatively,
It scans for, obtains and the ad content and the advertisement in other servers in addition to the Advertisement Server
The corresponding ad data of the display type of content.
6. according to claim 1 to method described in 5 any one, which is characterized in that at the targeted advertisements display area
Show the ad data, comprising:
The layout of the page is adjusted, so as to not show content of pages at the targeted advertisements display area；
Suspended window is generated at the targeted advertisements display area, and the ad data is shown in the suspended window；
In the rolling process of the page, controls the position coordinates of the suspended window on the screen and remain unchanged.
7. according to claim 1 to method described in 5 any one, which is characterized in that the quantity of the ad data of acquisition
It is more parts；The ad data is shown at the targeted advertisements display area, comprising:
According to the corresponding user's history click data of each part ad data, determine preferential between each part ad data
Grade sequence；
Each part ad data is successively shown at the targeted advertisements display area according to the priority orders.
8. a kind of ad data display device characterized by comprising
Ad content determining module, for according to the historical behavior data of content of pages and/or user currently shown, determine to
The ad content of display；
Display type determining module determines the display class of the ad content for the display type according to the content of pages
Type；
Display area determining module is used for according to the corresponding user's history click data in each region in the page, described
Targeted advertisements display area is determined in the page；
Ad data display module, it is corresponding with the display type of the ad content and the ad content wide for obtaining
Data are accused, the ad data is shown at the targeted advertisements display area.
9. device according to claim 8, which is characterized in that the ad content determining module is specifically used for:
It determines content relevant to the content of pages currently shown, the relevant content is determined as described to be shown
Ad content；
Alternatively,
According to the historical behavior data of user, the corresponding object of action of particular historical behavior of the user is determined, by the row
It is determined as the ad content to be shown for the relevant content of object；
Alternatively,
Determine relevant to the content of pages currently shown content, using the relevant content as first content, according to
The historical behavior data of user determine the corresponding object of action of particular historical behavior of the user, by the object of action phase
The content of pass determines point as the second content, according to history ad click data in the first content and second content
The highest content of the amount of hitting is the ad content to be shown.
10. device according to claim 8, which is characterized in that the display type determining module is specifically used for:
Obtain the complexity sequence between preset each display type；
The display type of the content of pages is searched in complexity sequence, and searches the display with the content of pages
Complexity gap between type is more than the target display type of disparity threshold；
The target display type is determined as to the display type of the ad content.
11. device according to claim 8, which is characterized in that the display area determining module is specifically used for:
According to the corresponding user's history click data in each region in the page, determine that user's history is clicked secondary in the page
The most target area of number；
The target area is determined as targeted advertisements display area.
12. device according to claim 8, which is characterized in that the ad data display module is specifically used for:
Receive the advertisement number corresponding with the display type of the ad content and the ad content that Advertisement Server is sent
According to；
Alternatively,
It scans for, obtains and the ad content and the advertisement in other servers in addition to the Advertisement Server
The corresponding ad data of the display type of content.
13. according to device described in claim 8 to 12 any one, which is characterized in that the ad data display module tool
Body is used for:
The layout of the page is adjusted, so as to not show content of pages at the targeted advertisements display area；
Suspended window is generated at the targeted advertisements display area, and the ad data is shown in the suspended window；
In the rolling process of the page, controls the position coordinates of the suspended window on the screen and remain unchanged.
14. according to device described in claim 8 to 12 any one, which is characterized in that the number of the ad data of acquisition
Amount is more parts；The ad data display module is specifically used for:
According to the corresponding user's history click data of each part ad data, determine preferential between each part ad data
Grade sequence；
Each part ad data is successively shown at the targeted advertisements display area according to the priority orders.
15. a kind of mobile terminal characterized by comprising memory, processor and be stored on the memory and can be in institute
The computer program run on processor is stated, such as claim 1 to 7 is realized when the computer program is executed by the processor
Any one of described in ad data display methods the step of.
16. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium
Program realizes that the ad data as described in any one of claims 1 to 7 is shown when the computer program is executed by processor
The step of method.
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Application publication date: 20190611 |