CN113867606A

CN113867606A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN113867606A
Application number: CN202111146437.2A
Authority: CN
Inventors: 宋钰琳; 程紫钰; 杨媛娇
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-09-28
Filing date: 2021-09-28
Publication date: 2021-12-31
Also published as: WO2023050722A1

Abstract

The disclosure relates to an information display method, an information display device, electronic equipment and a storage medium, and belongs to the technical field of computers. The method comprises the following steps: playing the target content item in the interactive interface; responding to that the playing of the target content item meets a first condition, and displaying an interaction control and a timing control; and in response to the closing condition of the interaction control is met, canceling the display of the interaction control, and displaying the first access entrance associated with the target content item. According to the method and the device, the timing control and the interactive control are displayed, a user can conveniently check the description information borne by the interactive control and learn the effective time period of the target activity through the timing control, the user can be prevented from missing the effective time period when the user wants to participate in the target activity, in addition, the first access entry is displayed, the user can conveniently jump to the associated function page, the user can obtain the efficiency of the description information, the effective time period and other various information, and the human-computer interaction efficiency is improved.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.

Background

With the development of computer technology and the diversification of terminal functions, a user can browse various content items such as videos and pictures at any time and any place based on an application program on a terminal, and when looking at favorite content items, the user can perform interactive behaviors such as praise, comment and share.

Currently, when a content item is played in an application program, a praise option, a comment option, a share option, and the like are provided, so that a user can perform human-computer interaction with the content item. In the playing process of the content item, a user can easily ignore partial information contained in the content item, which results in low information acquisition efficiency and low man-machine interaction efficiency.

Disclosure of Invention

The present disclosure provides an information display method, apparatus, electronic device, and storage medium to at least improve information acquisition efficiency and human-computer interaction efficiency. The technical scheme of the disclosure is as follows:

according to an aspect of the embodiments of the present disclosure, there is provided an information display method including:

playing the target content item in the interactive interface;

responding to that the playing of the target content item meets a first condition, displaying an interaction control and a timing control in the interaction interface, wherein the interaction control is used for bearing the description information of the target content item, and the timing control is used for representing the effective time period of target activity associated with the target content item;

and responding to the closing condition of the interaction control, canceling the display of the interaction control in the interaction interface, and displaying the first access entrance associated with the target content item.

In one possible implementation, the displaying an interactive control and a timing control in the interactive interface includes:

and displaying the interactive control and the timing control in a correlation manner in a target area of the interactive interface.

In one possible implementation, the associating and displaying the interactive control and the timing control comprises:

displaying the timing control on the interactive control; or the like, or, alternatively,

and displaying the timing control in a first target range of the interactive control.

In one possible implementation, before displaying the interactive control in the interactive interface, the method further includes:

and responding to the condition that the playing of the target content item meets a second condition, and displaying a second access entry associated with the target content item on the interactive interface.

In a possible implementation manner, if the interactive control is displayed in the interactive interface, the second access entry is displayed on the interactive control.

In one possible implementation, after the displaying the second access entry associated with the target content item on the interactive interface, the method further includes:

and responding to the situation that the playing of the target content item meets a third condition, and switching the second access entrance from the first display mode to the second display mode.

In one possible embodiment, the method further comprises:

and responding to the closing instruction, and canceling the display of the timing control in the interactive interface.

In one possible implementation, the displaying, in the interactive interface, an interactive control and a timing control in response to the playing of the target content item meeting a first condition includes:

in response to the playing of the target content item meeting a first sub-condition, displaying the timing control in the interactive interface;

and responding to that the playing of the target content item meets a second sub-condition, and displaying the interactive control in the interactive interface.

In one possible embodiment, the displaying the timing control in the interactive interface includes:

displaying a target account number associated with the target content item in the interactive interface;

and displaying the timing control in a second target range of the target account.

In one possible implementation, the first sub-condition is that the target content item starts playing; or, the first sub-condition is that the playing time length of the target content item reaches a first time length.

In one possible embodiment, the method further comprises:

performing audio recognition on the audio of the target content item while the target content item is played;

and when the audio is detected to contain the target voice, executing the operation of displaying the timing control.

In one possible embodiment, the method further comprises:

extracting text information in a picture of the target content item when the target content item is played;

and when detecting that the text information contains the target text, executing the operation of displaying the timing control.

In one possible embodiment, the shut down condition comprises at least one of: receiving a closing instruction of the interactive control; or the display duration of the interactive control reaches the target duration.

In one possible embodiment, the method further comprises:

and in response to the target content item being played, displaying at least one of a third access entry associated with the target content item, a target account number associated with the target content item, the timing control or a replay option in the interactive interface.

In one possible embodiment, the timing control is configured to characterize a countdown from a current time to an end of the active time period; or the timing control is used for representing the positive timing from the starting time of the effective time period to the current time.

According to another aspect of the embodiments of the present disclosure, there is provided an information display device including:

a playing unit configured to perform playing of the target content item in the interactive interface;

the first display unit is configured to execute, in response to that the playing of the target content item meets a first condition, displaying an interaction control and a timing control in the interaction interface, wherein the interaction control is used for bearing description information of the target content item, and the timing control is used for representing an effective time period of a target activity associated with the target content item;

and the second display unit is configured to execute the steps of responding to the closing condition of the interactive control, canceling the display of the interactive control in the interactive interface, and displaying the first access entrance associated with the target content item.

In one possible implementation, the first display unit includes:

and the first display subunit is configured to execute the associated display of the interactive control and the timing control in the target area of the interactive interface.

In one possible embodiment, the first display subunit is configured to perform:

In one possible embodiment, the second display unit is further configured to perform:

and if the interactive control is displayed in the interactive interface, displaying the second access entrance on the interactive control.

In one possible implementation, the first display unit includes:

a second display subunit configured to perform, in response to the playing of the target content item meeting a first sub-condition, displaying the timing control in the interactive interface;

a third display subunit configured to perform, in response to the playing of the target content item meeting a second sub-condition, displaying the interactive control in the interactive interface.

In one possible implementation, the second display subunit is configured to perform:

In one possible embodiment, the apparatus further comprises:

an audio recognition unit configured to perform audio recognition of audio of the target content item while the target content item is played; and when the audio is detected to contain the target voice, executing the operation of displaying the timing control.

In one possible embodiment, the apparatus further comprises:

an extraction unit configured to perform extraction of text information in a screen of the target content item while the target content item is played; and when detecting that the text information contains the target text, executing the operation of displaying the timing control.

According to another aspect of the embodiments of the present disclosure, there is provided an electronic device including:

one or more processors;

one or more memories for storing the one or more processor-executable instructions;

wherein the one or more processors are configured to perform the information display method of any one of the possible implementations of the above-described aspect.

According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein at least one instruction of the computer-readable storage medium, when executed by one or more processors of an electronic device, enables the electronic device to perform the information display method in any one of the possible implementations of the above-mentioned aspect.

According to another aspect of embodiments of the present disclosure, there is provided a computer program product including one or more instructions executable by one or more processors of an electronic device to enable the electronic device to perform the information display method of any one of the possible implementations of the above-described aspect.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

by displaying the timing control and the interactive control in the interactive interface when the playing of the target content item meets the first condition, the user can conveniently check the description information borne by the interactive control, obtain the effective time period of the target activity through the timing control, and no longer display the interactive control when the playing meets the closing condition.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a method for displaying information, according to an example embodiment;

FIG. 2 is a flow chart illustrating a method of displaying information according to an exemplary embodiment;

FIG. 3 is a flow chart illustrating a method of displaying information according to an exemplary embodiment;

FIG. 4 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 5 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 6 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 8 is a flow chart illustrating a method of displaying information in accordance with an exemplary embodiment;

FIG. 9 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 10 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure;

FIG. 11 is a schematic view of an interactive interface provided by an embodiment of the present disclosure;

FIG. 12 is a schematic view of an interactive interface provided by an embodiment of the present disclosure;

FIG. 13 is a block diagram illustrating a logical configuration of an information display device in accordance with an exemplary embodiment;

fig. 14 is a block diagram illustrating a structure of a terminal according to an exemplary embodiment of the present disclosure;

fig. 15 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The user information to which the present disclosure relates may be information authorized by the user or sufficiently authorized by each party.

Fig. 1 is a schematic diagram of an implementation environment of an information display method according to an exemplary embodiment, and referring to fig. 1, at least one terminal 101 and a server 102 may be included in the implementation environment, and details are described below:

the terminal 101 has installed and running an application program that supports playing of a content item, and the terminal 101 is an exemplary illustration of an electronic device. The disclosed embodiments relate to playing a content item using the application program, where the content item is also referred to as a multimedia resource, and the multimedia resource includes: video assets or picture assets. Optionally, the application is any client supporting playing of content items, and the user starts the application on the terminal 101 and selects a content item of interest for playing. The application programs include, but are not limited to: at least one of a short video application, an audio-video application, a shopping application, a take-away application, a travel application, a gaming application, or a social application.

In an exemplary scenario, after the user performs the start operation on the application, the operating system of the terminal 101 starts the application in the background, and at the same time, a target content item (colloquially referred to as an open screen advertisement) is played in an open interface of the application, so that the user can learn about a product or a service associated with the target content item, in this case, the open interface is an interactive interface for playing the content item.

In another exemplary scenario, after the application is started, an interactive interface is displayed in the application, and a target content item is played in the interactive interface, so that a user can learn about a product or a service associated with the target content item, optionally, the interactive interface is a video playing page or a video searching page of the application, and the embodiment of the present disclosure does not specifically limit the type of the interactive interface. It should be noted that playing the open screen advertisement when the application program is started is an optional step, and whether to play the open screen advertisement is not specifically limited in the embodiment of the present disclosure.

In another exemplary scenario, the target content item is divided into a first segment, which is, for example, the first N seconds (N ≧ 1) of the target content item, and a second segment, which is the remaining segment of the target content item other than the first segment. After the user executes the starting operation on the application program, the first segment is played in the starting interface of the application program, and then after the application program is started, the user enters the video playing page of the application program to continue playing the second segment, so that the user does not need to wait for the target content item to finish playing on the starting interface, and the playing process of the target content item is not interrupted due to the completion of the starting of the application program.

The terminal 101 is directly or indirectly connected to the server 102 through wired or wireless communication, which is not limited in the embodiment of the present disclosure.

The server 102 is configured to provide a background service to the application running on the terminal 101, and the server 102 includes at least one of a server, multiple servers, a cloud computing platform, or a virtualization center. Optionally, the server 102 undertakes primary computational work and the terminal 101 undertakes secondary computational work; or, the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the primary computing work; or, the server 102 and the terminal 101 perform cooperative computing by using a distributed computing architecture.

In some embodiments, the device types of the terminal 101 include: at least one of a smart phone, a tablet computer, an e-book reader, an MP3(Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3) player, an MP4(Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4) player, a laptop portable computer, or a desktop computer. For example, the terminal 101 is a smartphone, or other handheld portable electronic device. The following embodiments are illustrated with the terminal 101 comprising a smartphone.

Those skilled in the art will appreciate that the number of terminals 101 described above may be greater or fewer. For example, the number of the terminals 101 is only one, or the number of the terminals 101 is tens or hundreds, or more. The number and the device type of the terminals 101 are not limited in the embodiment of the present disclosure.

Fig. 2 is a flowchart illustrating an information display method according to an exemplary embodiment, and referring to fig. 2, the information display method is executed by an electronic device, and the embodiment of the present disclosure takes the electronic device as an example for explanation, and includes the following steps.

In step 201, the terminal plays the target content item in the interactive interface.

Optionally, the device types of the terminal include: at least one of a smartphone, a tablet, an e-book reader, a laptop portable computer, a vehicle terminal, a smart speaker, a smart watch, or a desktop computer.

The terminal is installed and operated with an application program supporting playing of the content item, and the application program includes but is not limited to: at least one of a short video application, an audio-video application, a shopping application, a take-away application, a travel application, a gaming application, or a social application.

The content items referred to in the embodiments of the present disclosure mean: the related information content of a certain product or service is carried in the form of a multimedia resource, where the multimedia resource includes a video resource or a picture resource, for example, the video resource includes an advertisement video, a promotion video, and the like, and for example, the picture resource includes a product picture, a promotion picture, and the like, and the embodiment of the present disclosure does not specifically limit the form of the content item.

Optionally, the interactive interface refers to an interface for performing human-computer interaction with a user, for example, the interactive interface is an opening interface (i.e., an open screen interface) of an application program, for example, the interactive interface is a video playing page of the application program, for example, the interactive interface is a video searching page of the application program, and the embodiment of the present disclosure does not specifically limit the type of the interactive interface.

In some embodiments, the user performs a start operation on the application program, and the operating system of the terminal starts the application program in the background while playing the target content item in the open interface of the application program, for example, the target content item refers to an open screen advertisement of the application program. Wherein the opening interface is an exemplary illustration of an interactive interface.

In some embodiments, after the operating system of the terminal finishes launching the application program, an interactive interface is displayed in the application program, and optionally, the terminal immediately plays the target content item while entering the interactive interface, in other words, the interactive interface is a video playing page or a video searching page of the application program, so that the user can learn about a product or a service associated with the target content item. It should be noted that playing the open screen advertisement in this case is an optional step, and the embodiment of the present disclosure does not specifically limit whether to play the open screen advertisement.

In some embodiments, the above-mentioned opening interface and video playing page are collectively referred to as an interactive interface, and the target content item is illustratively divided into a first segment and a second segment, for example, the first N seconds (N ≧ 1) of the target content item, and the second segment is the remaining segment of the target content item except the first segment. After the user executes the starting operation on the application program, the first segment is played in the starting interface of the application program, and then after the application program is started, the user enters the video playing page of the application program to continue playing the second segment, so that the user does not need to wait for the target content item to finish playing on the starting interface, and the playing process of the target content item is not interrupted due to the completion of the starting of the application program.

In step 202, in response to that the playing of the target content item meets the first condition, the terminal displays an interaction control and a timing control in the interaction interface, where the interaction control is used to carry description information of the target content item, and the timing control is used to represent an effective time period of a target activity associated with the target content item.

Optionally, the interactive control is used to carry description information of the target content item, where the description information includes but is not limited to: the product name, the product details, the product price, the product thumbnail and the like associated with the target content item, and the account nickname, the account head portrait, the amount of attention, the amount of vermicelli and the like of the target account (such as a main account, an enterprise account and the like) associated with the target content item.

Optionally, the timing control is configured to represent an effective time period of a target activity associated with the target content item, for example, when the target activity is a promotional activity of a target product, the target activity can be enjoyed with some offers, discounts, or rewards only by participating in the target activity within the effective time period, and the embodiment of the present disclosure does not specifically limit the type of the effective time period.

In some embodiments, in a case that the playing of the target content item meets a first condition, the interactive control and the timing control are displayed simultaneously, or the interactive control and the timing control are not displayed simultaneously, illustratively, the first condition includes a first sub-condition and a second sub-condition, the timing control is displayed when the playing of the target content item meets the first sub-condition, and the interactive control is displayed when the playing of the target content item meets the second sub-condition, in other words, the first condition is met when the playing of the target content item meets the first sub-condition and the second sub-condition simultaneously, so that both timing and interactive controls are displayed in the interactive interface, and the display timings of the timing control and the interactive control are not specifically limited in the embodiments of the present disclosure.

In some embodiments, the terminal performs associated display on the interaction control and the timing control in a target area of the interaction interface, where the target area refers to any area of the interaction interface, for example, the target area refers to a lower left corner, a lower right corner, an upper left corner, an upper right corner, a center area, and the like of the interaction interface, and the position of the target area is not specifically limited in the embodiments of the present disclosure. In the process, the interaction control and the timing control are displayed in a correlated mode, so that the timing information displayed by the timing control can be conveniently checked when a user performs man-machine interaction with the interaction control or checks description information, the effect of reminding the user to participate in target interaction in an effective time period is achieved, and the man-machine interaction efficiency is improved.

In some embodiments, the terminal displays the interactive control in a first region of the interactive interface and displays the timing control in a second region of the interactive interface, that is, the terminal independently displays the interactive control and the timing control in different regions of the interactive interface, where the first region and the second region are different, for example, the first region is a lower left corner of the interactive interface and the second region is an upper left corner of the interactive interface, and the embodiment of the present disclosure does not specifically limit the position of the first region or the second region. In the process, the interactive control and the timing control are independently displayed, so that large-area shielding of the playing picture of the target content item caused by the interactive control and the timing control in the correlated display can be avoided, the layout mode of an interactive interface is optimized, and the watching experience of a user is improved.

In some embodiments, when the interactive control and the timing control are displayed in an associated manner, the terminal displays the timing control on the interactive control, in other words, displays the timing control on the interactive control in an overlaid manner, in one example, displays the interactive control in a pop-up window manner, and displays the timing control on the top of the pop-up window, in another example, displays the interactive control and the timing control in different floating layers, respectively, and places the floating layer of the timing control on the floating layer of the interactive control, in another example, sets the timing control as a sub-control included in the interactive control, so that the timing control is displayed on the interactive control, and the disclosed embodiment does not specifically limit the manner of the associated display. In the process, the timing control is displayed on the interactive control, so that a user can conveniently check the timing information when checking the description information, and the description information and the timing information are related to the target content item, so that the information acquisition efficiency of the target content item is improved, and the human-computer interaction efficiency is improved.

In some embodiments, when the interactive control and the timing control are displayed in an associated manner, the terminal displays the timing control in a first target range of the interactive control, where the first target range refers to any range around the interactive control, for example, the first target range is a top, a bottom, a left side, or a right side of the interactive control, and for example, the first target range is an area in the interactive interface that is mirror-symmetrical to the interactive control. In the process, the timing control is displayed in the first target range of the interactive control, so that the timing control can be prevented from shielding partial content in the interactive control, the timing control is prevented from being too compact in layout, the layout mode of an interactive interface is optimized, and the viewing experience of a user is improved.

In some embodiments, the interactive control includes one or more display modes, for example, the interactive control is an interactive pop-up window, or the interactive control is an interactive card or business card, or the interactive control is a playable interactive animation or animation, or the interactive control is an interactive three-dimensional model control, and the like, and the display mode of the interactive control is not particularly limited in the embodiments of the present disclosure. Optionally, the interactive animation or the dynamic effect may be generated based on conventional animation or dynamic effect creation software, or generated based on VR (Virtual Reality) or AR (Augmented Reality) technology, and the embodiment of the present disclosure does not specifically limit the generation manner of the interactive animation or the dynamic effect.

In some embodiments, the timing control includes two possible implementations of timing up or down, that is, the timing control is used to characterize the down-timing from the current time to the end time of the active time period; or the timing control is used for representing the positive timing from the starting time of the effective time period to the current time. In the above process, regardless of the forward timing or the backward timing, the effective time period of the target activity can be timely prompted to the user, for example, how long the effective time period has passed is prompted by the forward timing, and for example, how long the effective time period is left to end is prompted by the backward timing, so that the efficiency of obtaining the information of the effective time period by the user is improved, the user is prevented from forgetting the effective time period when watching the target content item and missing the related target activity, and the improvement of the human-computer interaction efficiency is facilitated.

In some embodiments, the timing control includes one or more display modes. In one example, the timing control is a chronograph stopwatch that is updated in real time over time, the chronograph stopwatch being fine-grained to: days, hours, minutes, seconds, milliseconds, etc., so that the precise granularity of the count-up or count-down can be conveniently controlled, and the chronograph stopwatch can visually display the count-up or count-down.

In another example, the timing control is a timing progress bar updated in real time as time changes, and the timing progress bar includes a bar-shaped progress bar, a ring-shaped progress bar, a sector-shaped progress bar, and the like. The total length of the timing progress bar is used for representing the time span of the effective time period, and the progress made in the timing progress bar is used for representing the accumulated time length from the starting time of the effective time period to the current time. Optionally, the progress made in the timing progress bar and the progress not made in the timing progress bar can be displayed differently, for example, different colors are used for displaying, or different transparencies are used for displaying, or different patterns are used for filling, which is not specifically limited by the embodiment of the present disclosure.

In another example, the timing control is a timing animation or a dynamic effect, and the terminal plays the timing animation or the dynamic effect in the interactive interface to complete the display of the timing control, so that a more vivid display effect can be achieved.

In some embodiments, since the timing control needs to update the count-up or count-down in real time, for example, to ensure time consistency, the server may push the count-up or count-down to each terminal in real time, for example, after the terminal establishes a session connection with the server, a heartbeat mechanism is used to push the count-up or count-down; or the terminal pulls the count-up or count-down to the server at regular intervals, so that the count-up or count-down displayed by each terminal watching the target content item at the same time can be ensured to be consistent, and even if the user hangs the application program in the background, the count-up or count-down can be updated in time. In some embodiments, updating the count-up or count-down may be performed locally by the terminal to save communication overhead with the server, which is not specifically limited by the embodiments of the present disclosure.

In step 203, the terminal responds to the closing condition of the interaction control, cancels the display of the interaction control in the interaction interface, and displays the first access entry associated with the target content item.

In some embodiments, the shutdown condition includes at least one of: receiving a closing instruction of the interactive control; or the display duration of the interactive control reaches the target duration. Wherein the target duration is any value greater than 0.

In some embodiments, the shutdown command is triggered as follows: and the terminal displays a closing option on the interactive control, and the user executes triggering operation on the closing option so as to trigger and generate the closing instruction. The triggering operation includes: clicking, double clicking, long pressing, dragging to a target position after pressing, and the like, and the embodiment of the present disclosure does not specifically limit the type of the trigger operation.

In some embodiments, the shutdown command is triggered as follows: the user inputs a voice closing instruction for the interactive control to the terminal, for example, the user says "close the interactive control" after starting the intelligent voice assistant, and the like.

In some embodiments, when the closing instruction is received or the display duration of the interactive control reaches the target duration, it indicates that the closing condition is met, so that the terminal automatically cancels displaying the interactive control and displays the first access entry in the interactive interface, in other words, cancels displaying the interactive control and displays the first access entry when the closing condition is met, but the embodiment of the present disclosure is not limited to whether to cancel displaying the timing control when the closing condition is met.

Optionally, the first access entry may be linked to a function page associated with the target content item, the function page including, but not limited to: a web page, a download address of a client, a purchase page of a product, a ticket purchase page of a concert or concert, a reservation or entry page of a target event, etc. Illustratively, if the product associated with the target content item is a client to be exposed, the first access entry may be linked to a download address of the client, and after the user clicks the first access entry, the terminal accesses the download address, thereby facilitating downloading of the client and returning to the interactive interface.

Optionally, the first access entry includes one or more display manners, for example, the first access entry is an interactive function option or button, and the user clicks the function option or button, so as to jump from the interactive interface to the function page, and for example, an interactive robot or a customer service robot is displayed in the function interface, after the user has a conversation with the interactive robot or the customer service robot, the shortcut option of the first access entry is displayed, and the user clicks the shortcut option to enter the function page, which is not specifically limited in the display manner of the first access entry in the embodiments of the present disclosure.

It should be noted that, in response to a triggering operation of the user on the first access entry, when the terminal jumps from the interactive interface to the function page linked to the first access entry, optionally, the function page is directly displayed in the interactive interface of the current application program in a form of a sub-page, for example, the function page is displayed in a form of a small window, a pop-up window, or the like; optionally, another target application is invoked in the background, so that the target application is switched to display the functional page, for example, a function page of a shopping application is jumped from an interactive interface of a short video application; optionally, the browser application is invoked in the background, so that the browser application is switched to access the functional page, for example, a certain webpage, i.e., a functional page of the browser application is jumped from an interactive interface of the short video application, and the display mode of the functional page is not specifically limited in the embodiment of the present disclosure.

According to the method provided by the embodiment of the disclosure, when the playing of the target content item meets the first condition, the timing control and the interactive control are displayed in the interactive interface, so that a user can conveniently check the description information carried by the interactive control, obtain the effective time period of the target activity through the timing control, and no longer display the interactive control when the playing meets the closing condition.

Furthermore, the interactive control is used for bearing description information of the target content item, the timing control is used for representing an effective time period of target activity associated with the target content item, and the first access entry, the second access entry and the third access entry can be all linked to the same or different function pages associated with the target content item, so that a user can draw various different types of information content closely related to the target content item when watching the target content item, the user is prevented from missing some key information, the user can jump to the corresponding function pages through the first access entry, the second access entry and the third access entry conveniently, and other applications do not need to be started for manual search after exiting an application program playing the content item, and therefore the information acquisition efficiency and the human-computer interaction efficiency are greatly improved.

In some possible embodiments, before displaying the interactive control in the interactive interface, the method further includes: and responding to the condition that the playing of the target content item meets a second condition, and displaying a second access entry associated with the target content item on the interactive interface.

In some possible embodiments, if the interactive control is displayed in the interactive interface, the second access entry is displayed on the interactive control.

In some possible implementations, after displaying the second access entry associated with the target content item on the interactive interface, the method further includes: and switching the second access entry from the first display mode to the second display mode in response to the playing of the target content item meeting a third condition.

In some possible embodiments, the method further comprises: and responding to the closing instruction, and canceling the display of the timing control in the interactive interface.

In some possible implementations, in response to the playing of the target content item meeting a first condition, displaying an interactive control and a timing control in the interactive interface includes: responding to that the playing of the target content item meets a first sub-condition, and displaying the timing control in the interactive interface; and responding to that the playing of the target content item meets a second sub-condition, and displaying the interactive control in the interactive interface.

In some possible implementations, displaying the timing control in the interactive interface includes: displaying a target account number associated with the target content item in the interactive interface; and displaying the timing control in a second target range of the target account.

In some possible embodiments, the first sub-condition is that the target content item starts playing; or, the first sub-condition is that the playing duration of the target content item reaches a first duration.

In some possible embodiments, the method further comprises: performing audio recognition on the audio of the target content item while playing the target content item; and when the audio is detected to contain the target voice, executing the operation of displaying the timing control.

In some possible embodiments, the method further comprises: extracting text information in a picture of the target content item when the target content item is played; and when detecting that the text information contains the target text, executing the operation of displaying the timing control.

In some possible embodiments, the method further comprises: and in response to the target content item being played, displaying at least one of a third access entry associated with the target content item, a target account associated with the target content item, the timing control or a replay option in the interactive interface.

All the above optional technical solutions may be combined arbitrarily to form the optional embodiments of the present disclosure, and are not described herein again.

In the above embodiment, how to emphasize the effective time period of the target activity to the user through the timing control in the process of playing the target content item in the whole to avoid the user missing the effective time period is described in detail, whereas in the embodiment of the present disclosure, the whole display flow in the case of displaying the timing control and the interaction control at the same time in conformity with the first condition will be described.

Fig. 3 is a flowchart illustrating an information display method according to an exemplary embodiment, where as shown in fig. 3, the information display method is executed by an electronic device, and the embodiment of the present disclosure takes the electronic device as an example for description, and includes the following steps.

In step 301, the terminal plays the target content item in the interactive interface.

Step 301 is similar to step 201 and will not be described herein.

In some embodiments, the terminal pulls a display resource of the target content item from the server, where the display resource includes at least one of audio and a picture of the target content item, and invokes the play control to play the display resource in the interactive interface.

Fig. 4 is a schematic diagram of an interactive interface provided by the embodiment of the present disclosure, as shown in fig. 4, schematically, after the user starts an application program, the user enters the interactive interface 400 of the application program, and plays a target content item in the interactive interface 400. Taking a target content item as an advertisement video as an example, a playing screen 410 of the target content item is displayed in the interactive interface 400, and a target account 411 associated with the target content item, promotion information 412 of the target account, and background music 413 are displayed in a lower left corner of the playing screen 410, where the target account 411 includes a main broadcast account or an enterprise account, and the promotion information 412 includes but is not limited to: the account profile of the target account, the latest dynamic information issued by the target account, the description information of the target content item, etc., the background music 413 may be presented as a rolling caption, for example, a song name of the background music is displayed in the rolling caption in a circular manner, or lyrics of the background music being played are displayed in the rolling caption, and illustratively, the user can jump to a detailed interface of the background music by clicking on the background music 413. In some embodiments, in the lower right corner of the display screen 410, a head portrait picture 414, a like option 415, a comment option 416, and a share option 417 are displayed, the head portrait picture 414 may be linked to a personal home page of the target account, or may be linked to a live room that is being live, etc., the like option 415 is used to provide a like function for the target content item, the comment option 416 is used to provide a comment function for the target content item, and the share option 417 is used to share the target content item to a contact account, personal dynamic or other application.

In step 302, in response to that the playing of the target content item meets the first condition, the terminal displays an interaction control and a timing control in the interaction interface, where the interaction control displays a second access entry associated with the target content item.

The interaction control is used for bearing description information of the target content item, and the timing control is used for representing an effective time period of target activity associated with the target content item.

Step 302 is similar to step 202, and is not described herein.

It should be noted that, in the embodiment of the present disclosure, it is described as an example that the interaction control and the timing control are displayed simultaneously when a first condition is met, in other words, the display conditions of the interaction control and the timing control are the same, in other embodiments, the display conditions of the interaction control and the timing control are different, so that the interaction control and the timing control have different display timings, only when the display conditions of the interaction control and the timing control are met simultaneously, it is represented that the first condition is met, at this time, the interaction control and the timing control are both displayed in the interaction interface, and the embodiment of the present disclosure does not limit whether the timing control and the interaction control are displayed simultaneously.

Optionally, the first condition is that the playing time length of the target content item reaches a second time length, the second time length is any value greater than 0, for example, the first time length is 3 seconds or another value, and the second time length may be the same as or different from the first time length, and the content of the first condition is not specifically limited in this embodiment of the disclosure.

Optionally, the first condition is that the audio of the target content item contains a target voice, that is, when the terminal plays the target content item, the audio of the target content item is subjected to audio recognition; in the embodiment of the present disclosure, because the display conditions of the timing control and the interactive control are the same, when it is detected that the audio contains the target voice, the timing control and the interactive control are displayed in accordance with the first condition. The target voice is pre-configured by a technician, for example, the target voice refers to an audio segment in which a product name and a time keyword simultaneously appear, where the time keyword includes but is not limited to: "activity time", "expiration date" from a certain time, and "activity is about to end", and the embodiments of the present disclosure do not specifically limit the content of the target speech.

In the process, whether the audio of the target content item contains the target voice or not is detected, and when the target voice appears in the audio, the timing control and the interactive control are triggered and displayed, so that the display time of the timing control and the display time of the interactive control are more intelligent.

Optionally, the first condition is that a picture of the target content item includes a target text, that is, when the terminal plays the target content item, text information in the picture of the target content item is extracted; in the embodiment of the present disclosure, because the display conditions of the timing control and the interactive control are the same, when it is detected that the text information includes the target text, the timing control and the interactive control are displayed, and when it is detected that the text information includes the target text, the timing control and the interactive control are displayed in accordance with the first condition. Wherein the target text is pre-configured by a technician, for example, the target text is two time points or one time period, for example, the target text includes: "XX days in XXXX to yyy y days in yyy, three days from this day", "XX days in XX month in XXXX days in XXXX," one week in "and the like, and the content of the target text is not specifically limited in the embodiments of the present disclosure. Alternatively, when extracting text information from the screen of the target content item, the text information may be extracted using an OCR (Optical Character Recognition) technique.

In the process, whether the target text is contained in the picture of the target content item is detected, and when the target text appears in the picture, the timing control and the interactive control are triggered and displayed, so that the display time of the timing control and the display time of the interactive control are more intelligent.

In some embodiments, if the interactive control is displayed in the interactive interface, the second access entry is displayed on the interactive control, where the second access entry may be the same as or different from the first access entry, and this is not limited in this disclosure. In the embodiment of the present disclosure, a second access entry is displayed in the interactive control as an example for explanation, in some embodiments, only the description information is displayed in the interactive control, and the second access entry is not displayed in the interactive control, and the embodiment of the present disclosure does not limit whether the second access entry is displayed in the interactive control.

Optionally, the second access portal may be linked to a function page associated with the target content item, the function page including, but not limited to: a web page, a download address of a client, a purchase page of a product, a ticket purchase page of a concert or concert, a reservation or entry page of a target event, etc. Illustratively, if the target content item is associated with a target commodity, the second access entry may be linked to a purchase page of the target commodity, and after the user clicks the second access entry, the terminal accesses the purchase page and may select to make an order purchase for the target commodity. Illustratively, if the product associated with the target content item is a client to be exposed, the second access entry may be linked to a download address of the client, and after the user clicks the second access entry, the terminal accesses the download address, thereby facilitating downloading of the client and returning to the interactive interface.

Optionally, the second access entry includes one or more display manners, for example, the second access entry is an interactive function option or button, and the user clicks the function option or button, so as to jump from the interactive interface to the function page, and for example, an interactive robot or a customer service robot is displayed in the function interface, after the user has a conversation with the interactive robot or the customer service robot, the shortcut option of the second access entry is displayed, and the user clicks the shortcut option to enter the function page, which is not specifically limited in the display manner of the second access entry in the embodiments of the present disclosure.

It should be noted that, in response to a triggering operation of the second access entry by the user, when the terminal jumps from the interactive interface to the function page linked to the second access entry, optionally, the function page is directly displayed in the interactive interface of the current application program in a form of a sub-page, for example, the function page is displayed in a form of a small window, a pop-up window, or the like; optionally, another target application is invoked in the background, so that the target application is switched to display the functional page, for example, a function page of a shopping application is jumped from an interactive interface of a short video application; optionally, the browser application is invoked in the background, so that the browser application is switched to access the functional page, for example, a certain webpage, i.e., a functional page of the browser application is jumped from an interactive interface of the short video application, and the display mode of the functional page is not specifically limited in the embodiment of the present disclosure.

Fig. 5 is a schematic diagram of an interactive interface provided by an embodiment of the disclosure, and as shown in fig. 5, if the first condition is that the playing duration of the target content item reaches the first duration, an interactive popup 510 is displayed in the interactive interface 400 when the playing duration of the target content item reaches the first duration, where the interactive popup 510 is an exemplary illustration of an interactive control (also referred to as an interactive card) displayed in a popup format. In the interactive popup 510, description information 511 of a target content item is displayed, where the description information 511 is used to provide information related to a product or service associated with the target content item, or is used to provide information related to a target activity associated with the target content item, and in addition, a timing control 512 and a closing option 513 are displayed on the top of the interactive popup 510, where the timing control 512 is used to represent a valid time period of the target activity associated with the target content item, here, a timing stopwatch is used as an example, and the closing option 513 is used to trigger a closing instruction for the interactive popup 510. In addition, a second access entry 514 is displayed at the bottom of the interactive popup 510, and since the product associated with the target content item in this example is item a in the XX application, the second access entry 514 is used to provide a jump link to purchase item a in the XX application.

In step 303, in response to meeting the closing condition of the interactive control, the terminal cancels the display of the interactive control and the timing control in the interactive interface, and displays the first access entry associated with the target content item.

Step 303 is similar to step 203, and is not described herein.

It should be noted that, in the embodiment of the present disclosure, it is described by taking an example that the interactive control and the timing control are canceled from being displayed when the closing condition is met, in other embodiments, only the interactive control is canceled from being displayed when the closing condition is met, but the timing control is still displayed, so that a user can conveniently view the timing control at any time.

In some embodiments, when the interactive control and the timing control are not displayed, the interactive control and the timing control are closed, or the interactive control and the timing control are hidden (e.g., set to be invisible) and the first access entry is displayed in the interactive interface.

Fig. 6 is a schematic diagram of an interactive interface provided by the embodiment of the present disclosure, as shown in fig. 6, if the user clicks a close option 513 in fig. 5, a close instruction for the interactive popup 510 is triggered, so that the terminal detects that a close condition for the interactive popup 510 is met, and at this time, the interactive popup 510 and the timing control 512 are no longer displayed in the interactive interface 400. Taking the first access entry and the second access entry as an example for explanation, although the interactive popup window 510 and the timing control 512 are not displayed in the interactive interface 400, the first access entry, that is, the second access entry 514, is still displayed in the interactive interface 400, so that the user can initiate an access operation to the related function page at any time. It should be noted that fig. 6 is only an exemplary illustration of an interface schematic diagram when the closing condition is met, and in some embodiments, the first access entry and the second access entry are the same as an example, and when the terminal detects that the closing condition for the interactive popup 510 is met, the interactive popup 510 is no longer displayed in the interactive interface 400, but a timing control 512 and a first access entry, that is, a second access entry 514 are still displayed.

In step 304, in response to that the target content item is played, the terminal displays at least one of a third access entry associated with the target content item, a target account associated with the target content item, the timing control, or a replay option in the interactive interface.

Wherein the replay option is used to replay the target content item.

The third access entry may be the same as or different from the first access entry, and the third access entry may also be the same as or different from the second access entry, which is not specifically limited in this embodiment of the disclosure, for example, the first access entry, the second access entry, and the third access entry are all the same.

The display manner of the timing control is similar to that in step 302, and is not described herein again.

Optionally, the third access entry may be linked to a function page associated with the target content item, the function page including, but not limited to: a web page, a download address of a client, a purchase page of a product, a ticket purchase page of a concert or concert, a reservation or entry page of a target event, etc. Illustratively, if the target content item is associated with a target commodity, the third access entry may be linked to a purchase page of the target commodity, and after the user clicks the third access entry, the terminal accesses the purchase page and may select to make an order purchase for the target commodity. Illustratively, if the product associated with the target content item is a client to be exposed, the third access entry may be linked to a download address of the client, and after the user clicks the third access entry, the terminal accesses the download address, thereby facilitating downloading of the client and returning to the interactive interface.

Optionally, the third access entry includes one or more display manners, for example, the third access entry is an interactive function option or button, and the user clicks the function option or button, so as to jump from the interactive interface to the function page, and for example, an interactive robot or a customer service robot is displayed in the function interface, after the user has a conversation with the interactive robot or the customer service robot, the shortcut option of the third access entry is displayed, and the user clicks the shortcut option to enter the function page, which is not specifically limited in the display manner of the third access entry in the embodiments of the present disclosure.

It should be noted that, in response to a triggering operation of the third access entry by the user, when the terminal jumps from the interactive interface to the function page linked to the third access entry, optionally, the function page is directly displayed in the interactive interface of the current application program in a form of a sub-page, for example, the function page is displayed in a form of a small window, a pop-up window, or the like; optionally, another target application is invoked in the background, so that the target application is switched to display the functional page, for example, a function page of a shopping application is jumped from an interactive interface of a short video application; optionally, the browser application is invoked in the background, so that the browser application is switched to access the functional page, for example, a certain webpage, i.e., a functional page of the browser application is jumped from an interactive interface of the short video application, and the display mode of the functional page is not specifically limited in the embodiment of the present disclosure.

Fig. 7 is a schematic diagram of an interactive interface provided in the embodiment of the present disclosure, as shown in fig. 7, after the target content item is played, an end popup window 710 is displayed in the interactive interface 400, and at this time, the interactive interface 400 is also referred to as an advertisement end page. The target account number 411 associated with the target content item, and the avatar picture and the detail information of the target account number 411 are displayed in the ending popup 710. In addition, in the embodiment of the present disclosure, for example, the first access entry, the second access entry, and the third access entry are all the same, and the second access entry 514, which is the third access entry, is displayed at the bottom of the end popup 710. Additionally, a replay option 711 is displayed below the end popup 710, and the user may replay the target content item by clicking on the replay option 711. It should be noted that fig. 7 is only an exemplary illustration of an interface schematic diagram after the target content item is played, and in some embodiments, taking the first access entry, the second access entry, and the third access entry as an example, after the target content item is played, in addition to the end popup 710, the third access entry, that is, the second access entry 514, and the replay option 711, a timing control 512 is also displayed in the interactive interface 400 to prompt the user of timing information of the valid time period again, so as to avoid the user from forgetting to participate in the target activity within the valid time period, optionally, the timing control 512 is displayed in association with the end popup 710, for example, the timing control 512 is displayed on the end popup 710, or the timing control 512 is displayed above the end popup 710, which is not specifically limited by the embodiment of the present disclosure.

In the above embodiment, the overall display flow in the case where the timing control and the interaction control are simultaneously displayed in conformity with the first condition is described in detail, whereas in the embodiment of the present disclosure, the overall display flow in the case where the timing control and the interaction control have different display conditions will be described in detail.

Fig. 8 is a flowchart illustrating an information display method according to an exemplary embodiment, where as shown in fig. 8, the information display method is executed by an electronic device, and the embodiment of the present disclosure takes the electronic device as an example for description, and includes the following steps.

In step 801, the terminal plays the target content item in the interactive interface.

Step 801 is similar to step 301, and is not described herein.

In step 802, in response to that the playing of the target content item meets the first sub-condition, the terminal displays a timing control in the interactive interface, where the timing control is used to represent an effective time period of a target activity associated with the target content item.

In some embodiments, the first sub-condition is that the target content item starts playing; or, the target condition is that the playing time length of the target content item reaches a first time length; or, the first sub-condition is that the audio of the target content item contains target speech; or, the first sub-condition is that the target text is included in the screen of the target content item.

In an exemplary scenario, the first sub-condition is that the target content item starts playing, and the terminal displays the timing control in the interactive interface while playing the target content item in the above step 801, so that the user can know the effective time period of the target activity immediately.

In an exemplary scenario, if the first sub-condition is that the playing duration of the target content item reaches a first duration, the first duration is any value greater than 0, for example, the first duration is 1 second or other values, then the timing control is displayed in the interactive interface when the playing duration of the target content item reaches the first duration.

In an exemplary scenario, the first sub-condition is that the audio of the target content item contains a target voice, that is, when the terminal plays the target content item, the terminal performs audio recognition on the audio of the target content item; when detecting that the audio contains a target voice, performing an operation of displaying the timing control, where the target voice is preconfigured by a technician, for example, the target voice refers to a product name and a time keyword appearing in one audio segment at the same time, and the time keyword includes but is not limited to: "activity time", "expiration date" from a certain time, and "activity is about to end", and the embodiments of the present disclosure do not specifically limit the content of the target speech.

In the above process, by detecting whether the audio of the target content item contains the target voice, when the target voice appears in the audio, the timing control is triggered and displayed, so that the display time of the timing control is more intelligent.

In an exemplary scenario, the first sub-condition is that a picture of the target content item includes a target text, that is, when the terminal plays the target content item, the terminal extracts text information in the picture of the target content item; when detecting that the text information contains a target text, performing an operation of displaying the timing control, wherein the target text is configured by a technician in advance, for example, the target text is two time points or a time period, and for example, the target text includes: "XX days in XXXX to yyy y days in yyy, three days from this day", "XX days in XX month in XXXX days in XXXX," one week in "and the like, and the content of the target text is not specifically limited in the embodiments of the present disclosure. Alternatively, when extracting text information from the screen of the target content item, the text information may be extracted using an OCR (Optical Character Recognition) technique.

In the process, whether the target text is contained in the picture of the target content item is detected, and when the target text appears in the picture, the timing control is triggered and displayed, so that the display time of the timing control is more intelligent.

In some embodiments, when the terminal displays the timing control, the terminal displays a target account associated with the target content item in the interactive interface; and displaying the timing control in a second target range of the target account. For example, the target account number includes a host account number, an enterprise account number, and the like. The second target range refers to any range around the target account, for example, the second target range is the top, the bottom, the left side, or the right side of the target account, and the like, and for example, the second target range is an area in mirror symmetry with the target account in the interaction interface, and the like. In the process, the timing control is displayed in the second target range of the target account, so that the timing control can be prevented from shielding the propaganda information or the detail information of the target account, the layout mode of an interactive interface is optimized, and the viewing experience of a user is improved.

Fig. 9 is a schematic diagram of an interactive interface provided by the embodiment of the present disclosure, as shown in fig. 9, schematically, after starting an application, a user enters into an interactive interface 900 of the application, and plays a target content item in the interactive interface 900. Taking a target content item as an advertisement video as an example, a playing screen 910 of the target content item is displayed in the interactive interface 900, and a target account 911 associated with the target content item, promotion information 912 of the target account, and background music 913 are displayed in a lower left corner of the playing screen 910, where the target account 911 includes a main broadcasting account or an enterprise account, and the promotion information 912 includes but is not limited to: the account profile of the target account, the latest published dynamic information of the target account, the description information of the target content item, etc., the background music 913 may be presented as a rolling caption, for example, a song name of the background music is displayed in a loop in the rolling caption, or lyrics of the background music being played are displayed in the rolling caption, and illustratively, a user clicking on the background music 913 can jump to a detailed interface of the background music. In some embodiments, in the lower right corner of the display screen 910, a head portrait picture 914, a like option 915, a comment option 916, and a share option 917 are displayed, the head portrait picture 914 may be linked to a personal home page of the target account, or may be linked to a live room being live, etc., the like option 915 is used to provide a like function for the target content item, the comment option 916 is used to provide a comment function for the target content item, and the share option 917 is used to share the target content item to a contact account, personal dynamic, or other application. Taking the first sub-condition as an example of starting playing of the target content item, when the target content item is played in the interactive interface 900, a timing control 920 is also displayed above the target account 911, where the timing control 920 is used to represent an effective time period of a target activity associated with the target content item.

In step 803, the terminal displays a second access entry associated with the target content item in a first display manner on the interactive interface in response to that the playing of the target content item meets a second condition.

Optionally, the second condition is that the playing time length of the target content item reaches a third time length, where the third time length is any value greater than 0, for example, the third time length is 5 seconds or other values. Optionally, the second condition may also be that the target content item is played to a first video frame, which is set by a technician, so that the terminal automatically displays the second access entry when playing to the first video frame.

Fig. 10 is a schematic diagram of an interactive interface provided by an embodiment of the present disclosure, as shown in fig. 10, taking the second condition as an example that the playing time length of the target content item reaches the third time length, when the playing time length of the target content item reaches the third time length, the second access entry 1010 is displayed in the interactive interface 900 in the first display manner, where the second access entry 1010 is displayed below the background music 913, and since the product associated with the target content item in this example is the article a in the XX application, the second access entry 1010 is used to provide a jump link for purchasing the article a in the XX application.

In step 804, the terminal switches the second access entry from the first display mode to the second display mode in response to the playing of the target content item meeting the third condition.

The first display mode is different from the second display mode, for example, at least one of the font size, font style, color, shading, and layout of the first display mode and the second display mode is different, and schematically, the first display mode is a white font with a gray background color, and the second display mode is a white font with a red background color.

Optionally, the third condition is that the playing time length of the target content item reaches a fourth time length, the fourth time length is any value greater than 0, for example, the fourth time length is 7 seconds or other values. Optionally, the fourth condition may also be that the target content item is played to a second video frame, where the second video frame is set by a technician, so that the terminal automatically switches the second access entry from the first display mode to the second display mode when playing to the second video frame.

In some embodiments, when the terminal switches the second access entry from the first display mode to the second display mode, the terminal directly modifies the layout parameters of the second access entry, so that switching of the display modes can be realized; or the terminal cancels the second access entry displayed in the first display mode first and then displays the second access entry in the second display mode, and the embodiment of the disclosure does not specifically limit the switching flow of the display modes.

Fig. 11 is a schematic diagram of an interactive interface provided in the embodiment of the present disclosure, as shown in fig. 11, taking a third condition as an example that the playing time length of the target content item reaches a fourth time length, and when the playing time length of the target content item reaches the fourth time length, in the interactive interface 900, the second access entry 1010 is switched from the first display manner shown in fig. 10 to the second display manner shown in fig. 11, it can be seen that not only the bottom color and the font color of the button of the second access entry 1010 are changed, but also the button size of the second access entry 1010 is changed (e.g., increased).

In step 805, the terminal, in response to that the playing of the target content item meets a second sub-condition, displays an interactive control in the interactive interface, and displays the second access entry on the interactive control, where the interactive control is used to carry description information of the target content item.

Optionally, the second sub-condition is that the playing time length of the target content item reaches a fifth time length, the fifth time length is any value greater than 0, for example, the fifth time length is 9 seconds or other values. Optionally, the second sub-condition may also be that the target content item is played to a third video frame, where the third video frame is set by a technician, so that when the terminal plays to the third video frame, the interactive control is automatically displayed, and the second access entry is displayed on the interactive control.

In some embodiments, since the second access entry needs to be displayed on the interactive control, if the second access entry and the interactive control are both displayed in a floating layer form, only the floating layer of the second access entry needs to be displayed on the floating layer of the interactive control in an overlapping manner, so that the flow of display of the control can be simplified.

In some embodiments, since the second access entry needs to be displayed on the interactive control, the second access entry may also be canceled from being displayed, and the second access entry is set as a child control of the interactive control, and then the interactive control including the second access entry is displayed as a whole, for example, the second access entry is a function button displayed in an interactive popup window, which is not specifically limited in the embodiments of the present disclosure.

In step 802-805, a possible implementation of displaying an interactive control and a timing control in the interactive interface in response to that the playing of the target content item meets a first condition is shown, in this interactive mode, the interactive control and the timing control have different display timings, and only if the first sub-condition and the second sub-condition are met simultaneously, the first condition is met, that is, the interactive interface displays both the interactive control and the timing control, similar to fig. 5, a more diversified control display mode can be provided.

In one exemplary scenario, if the first sub-condition is that the target content item starts playing, the second condition is that the playing duration of the target content item reaches a third duration, the third condition is that the playing duration of the target content item reaches a fourth duration, for example, the fourth duration is longer than the third duration, and the second sub-condition is that the playing duration of the target content item reaches a fifth duration, for example, the fifth duration is longer than the fourth duration, then the overall display flow is as follows: when the target content item starts playing, a timing control is displayed in the interactive interface, when the playing time of the target content item reaches a third time, a second access entry is displayed in a first display mode, when the playing time of the target content item reaches a fourth time, the second access entry is displayed in a second display mode, when the playing time of the target content item reaches a fifth time, the interactive control is displayed, and the second access entry is displayed on the interactive control.

In step 806, in response to meeting the closing condition of the interactive control, the terminal cancels the display of the interactive control in the interactive interface, and displays the first access entry associated with the target content item.

Step 806 is similar to step 303 and will not be described herein. It should be noted that, in the step 303, in response to the closing condition being met, the interactive control and the timing control are simultaneously canceled from being displayed, whereas in the embodiment of the present disclosure, only the interactive control is canceled from being displayed, but the timing control is still displayed. Illustratively, if the first access entry is the same as the second access entry, and when the first condition is met, the interactive interface displays both the interactive control and the timing control, similar to fig. 5, and when the closing condition is met, the interactive interface switches from the layout shown in fig. 5 to the layout shown in fig. 11, and only the interactive control is displayed, but the timing control and the first access entry are still displayed.

Fig. 12 is a schematic view of an interactive interface provided in an embodiment of the present disclosure, as shown in fig. 12, taking an interactive control as an example of an interactive popup, and if a user clicks a close option in the interactive popup, triggering a close instruction for the interactive popup, so that a terminal detects that a close condition for the interactive popup is met, at this time, the interactive popup is no longer displayed in the interactive interface 900. The second access entry is taken as a jump link for purchasing the commodity A in the XX application program, the first access entry is taken as an attention option of the target account for explanation, although the interactive popup and the second access entry 1010 are not displayed in the interactive interface 900, the timing control 920 is still displayed in the interactive interface 900, the first access entry 1210 is also displayed, and a user can enter a personal homepage of the target account and pay attention to the target account automatically after clicking the first access entry 1210, so that the user can conveniently initiate an access operation on the personal homepage of the target account at any time, and the user can conveniently view the timing control at any time to obtain the valid time period.

In step 807, the terminal displays at least one of a third access entry associated with the target content item, a target account number associated with the target content item, the timing control, or a replay option in the interactive interface in response to the target content item being played.

Step 807 is similar to step 304, and will not be described herein.

Fig. 13 is a block diagram illustrating a logical structure of an information display apparatus according to an exemplary embodiment. Referring to fig. 13, the apparatus includes a play unit 1301, a first display unit 1302, and a second display unit 1303.

A playing unit 1301 configured to execute playing of a target content item in an interactive interface;

a first display unit 1302, configured to execute, in response to that the playing of the target content item meets a first condition, displaying an interactive control and a timing control in the interactive interface, where the interactive control is used to carry description information of the target content item, and the timing control is used to represent an effective time period of a target activity associated with the target content item;

and the second display unit 1303 is configured to execute, in response to a closing condition of the interactive control being met, canceling to display the interactive control in the interactive interface, and displaying the first access entry associated with the target content item.

The device provided by the embodiment of the disclosure displays the timing control and the interactive control in the interactive interface when the playing of the target content item meets the first condition, so that a user can conveniently check the description information carried by the interactive control and learn the effective time period of the target activity through the timing control, and the interactive control is not displayed any more when the playing meets the closing condition.

In one possible implementation, based on the apparatus composition of fig. 13, the first display unit 1302 includes:

In one possible embodiment, the first display subunit is configured to perform:

and displaying the timing control in the first target range of the interactive control.

In one possible implementation, the second display unit 1303 is further configured to perform:

and switching the second access entry from the first display mode to the second display mode in response to the playing of the target content item meeting a third condition.

In one possible implementation, based on the apparatus composition of fig. 13, the first display unit includes:

and the third display subunit is configured to execute displaying the interactive control in the interactive interface in response to the fact that the playing of the target content item meets the second sub-condition.

In one possible embodiment, the second display subunit is configured to perform:

In one possible implementation, the first sub-condition is that the target content item starts playing; or, the first sub-condition is that the playing duration of the target content item reaches a first duration.

In a possible embodiment, based on the apparatus composition of fig. 13, the apparatus further comprises:

an audio recognition unit configured to perform audio recognition of the audio of the target content item while the target content item is played; and when the audio is detected to contain the target voice, executing the operation of displaying the timing control.

and in response to the target content item being played, displaying at least one of a third access entry associated with the target content item, a target account associated with the target content item, the timing control or a replay option in the interactive interface.

With regard to the apparatuses in the above-described embodiments, the specific manner in which the respective units perform operations has been described in detail in the embodiments related to the information display method, and will not be explained in detail here.

Fig. 14 shows a block diagram of a terminal according to an exemplary embodiment of the present disclosure. The terminal 1400 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1400 can also be referred to as user equipment, a portable terminal, a laptop terminal, a desktop terminal, or other names.

In general, terminal 1400 includes: a processor 1401, and a memory 1402.

Processor 1401 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 1401 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1401 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1401 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, processor 1401 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 1402 may include one or more computer-readable storage media, which may be non-transitory. Memory 1402 may also include high speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1402 is used to store at least one instruction for execution by processor 1401 to implement the information display methods provided by various embodiments of the present disclosure.

In some embodiments, terminal 1400 may further optionally include: a peripheral device interface 1403 and at least one peripheral device. The processor 1401, the memory 1402, and the peripheral device interface 1403 may be connected by buses or signal lines. Each peripheral device may be connected to the peripheral device interface 1403 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1404, a touch display 1405, a camera assembly 1406, audio circuitry 1407, a positioning assembly 1408, and a power supply 1409.

The peripheral device interface 1403 can be used to connect at least one peripheral device related to I/O (Input/Output) to the processor 1401 and the memory 1402. In some embodiments, the processor 1401, memory 1402, and peripheral interface 1403 are integrated on the same chip or circuit board; in some other embodiments, any one or both of the processor 1401, the memory 1402, and the peripheral device interface 1403 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The Radio Frequency circuit 1404 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1404 communicates with communication networks and other communication devices via electromagnetic signals. The rf circuit 1404 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1404 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1404 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1404 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 1405 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1405 is a touch display screen, the display screen 1405 also has the ability to capture touch signals at or above the surface of the display screen 1405. The touch signal may be input to the processor 1401 for processing as a control signal. At this point, the display 1405 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, the display 1405 may be one, providing the front panel of the terminal 1400; in other embodiments, display 1405 may be at least two, respectively disposed on different surfaces of terminal 1400 or in a folded design; in still other embodiments, display 1405 may be a flexible display disposed on a curved surface or on a folded surface of terminal 1400. Even further, the display 1405 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display 1405 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and the like.

The camera assembly 1406 is used to capture images or video. Optionally, camera assembly 1406 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1406 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 1407 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1401 for processing or inputting the electric signals to the radio frequency circuit 1404 to realize voice communication. For stereo capture or noise reduction purposes, multiple microphones may be provided, each at a different location of terminal 1400. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is then used to convert electrical signals from the processor 1401 or the radio frequency circuit 1404 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1407 may also include a headphone jack.

The positioning component 1408 serves to locate the current geographic position of the terminal 1400 for navigation or LBS (Location Based Service). The Positioning component 1408 may be a Positioning component based on the united states GPS (Global Positioning System), the chinese beidou System, the russian graves System, or the european union galileo System.

Power supply 1409 is used to power the various components of terminal 1400. The power source 1409 may be alternating current, direct current, disposable or rechargeable. When the power source 1409 comprises a rechargeable battery, the rechargeable battery can support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1400 also includes one or more sensors 1410. The one or more sensors 1410 include, but are not limited to: acceleration sensor 1411, gyroscope sensor 1412, pressure sensor 1413, fingerprint sensor 1414, optical sensor 1415, and proximity sensor 1416.

The acceleration sensor 1411 may detect the magnitude of acceleration on three coordinate axes of a coordinate system established with the terminal 1400. For example, the acceleration sensor 1411 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1401 can control the touch display 1405 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1411. The acceleration sensor 1411 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 1412 may detect a body direction and a rotation angle of the terminal 1400, and the gyro sensor 1412 and the acceleration sensor 1411 may cooperate to collect a 3D motion of the user on the terminal 1400. The processor 1401 can realize the following functions according to the data collected by the gyro sensor 1412: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensors 1413 may be disposed on the side bezel of terminal 1400 and/or underlying touch display 1405. When the pressure sensor 1413 is disposed on the side frame of the terminal 1400, the user's holding signal of the terminal 1400 can be detected, and the processor 1401 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 1413. When the pressure sensor 1413 is disposed at the lower layer of the touch display 1405, the processor 1401 controls the operability control on the UI interface according to the pressure operation of the user on the touch display 1405. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1414 is used for collecting a fingerprint of a user, and the processor 1401 identifies the user according to the fingerprint collected by the fingerprint sensor 1414, or the fingerprint sensor 1414 identifies the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, processor 1401 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for, and changing settings, etc. Fingerprint sensor 1414 may be disposed on the front, back, or side of terminal 1400. When a physical button or vendor Logo is provided on terminal 1400, fingerprint sensor 1414 may be integrated with the physical button or vendor Logo.

The optical sensor 1415 is used to collect ambient light intensity. In one embodiment, processor 1401 can control the display brightness of touch display 1405 based on the ambient light intensity collected by optical sensor 1415. Specifically, when the ambient light intensity is high, the display luminance of the touch display 1405 is increased; when the ambient light intensity is low, the display brightness of the touch display 1405 is turned down. In another embodiment, the processor 1401 can also dynamically adjust the shooting parameters of the camera assembly 1406 according to the intensity of the ambient light collected by the optical sensor 1415.

Proximity sensor 1416, also known as a distance sensor, is typically disposed on the front panel of terminal 1400. The proximity sensor 1416 is used to collect the distance between the user and the front surface of the terminal 1400. In one embodiment, when proximity sensor 1416 detects that the distance between the user and the front face of terminal 1400 is gradually decreased, processor 1401 controls touch display 1405 to switch from a bright screen state to a dark screen state; when proximity sensor 1416 detects that the distance between the user and the front face of terminal 1400 is gradually increasing, processor 1401 controls touch display 1405 to switch from a breath-screen state to a bright-screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 14 is not intended to be limiting with respect to terminal 1400 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

Fig. 15 is a schematic structural diagram of an electronic device 1500 according to an embodiment of the present disclosure, where the electronic device 1500 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1501 and one or more memories 1502, where at least one program code is stored in the memory 1502, and the at least one program code is loaded and executed by the processors 1501 to implement the information display methods provided in the embodiments. Of course, the electronic device 1500 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input and output, and the electronic device 1500 may also include other components for implementing device functions, which are not described herein again.

In an exemplary embodiment, there is also provided a computer-readable storage medium, such as a memory, including at least one instruction, which is executable by a processor in a terminal to perform the information display method in the above-described embodiments. Alternatively, the computer-readable storage medium may be a non-transitory computer-readable storage medium, and the non-transitory computer-readable storage medium may include a ROM (Read-Only Memory), a RAM (Random-Access Memory), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like, for example.

In an exemplary embodiment, a computer program product is also provided, which includes one or more instructions that can be executed by a processor of a terminal to implement the information display method provided by the above embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, comprising:

playing the target content item in the interactive interface;

2. The information display method of claim 1, wherein displaying an interactive control and a timing control in the interactive interface comprises:

3. The information display method of claim 2, wherein the displaying the interactive control and the timing control in association comprises:

4. The information display method of claim 1, wherein before displaying the interactive control in the interactive interface, the method further comprises:

5. The information display method according to claim 4, wherein if the interactive control is displayed in the interactive interface, the second access entry is displayed on the interactive control.

6. The information display method of claim 4, wherein after displaying the second access entry associated with the target content item on the interactive interface, the method further comprises:

7. An information display device characterized by comprising:

8. An electronic device, comprising:

one or more processors;

wherein the one or more processors are configured to execute the instructions to implement the information display method of any one of claims 1 to 6.

9. A computer-readable storage medium having at least one instruction thereon that, when executed by one or more processors of an electronic device, enables the electronic device to perform the information display method of any one of claims 1-6.

10. A computer program product comprising one or more instructions for execution by one or more processors of an electronic device to enable the electronic device to perform the information display method of any one of claims 1-6.