WO2022247208A1

WO2022247208A1 - Live broadcast data processing method and terminal

Info

Publication number: WO2022247208A1
Application number: PCT/CN2021/135384
Authority: WO
Inventors: 卓艳男; 范理
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2021-05-25
Filing date: 2021-12-03
Publication date: 2022-12-01
Also published as: CN113473164A

Abstract

The present invention relates to the technical field of Internet and relates to a live broadcast data processing method and a terminal. The method comprises: obtaining a live broadcast room state corresponding to at least one target video in a video data stream; when the live broadcast room state is an on-going live broadcast, obtaining a live broadcast data stream of a live broadcast room corresponding to the target video, and displaying the live broadcast data stream on a playback interface of the target video; obtaining at least one target object to be displayed of the live broadcast room on the basis of the live broadcast data stream; and displaying the target object on the playback interface.

Description

Live data processing method and terminal

This application claims the priority of the Chinese patent application with application number 202110574477.0 filed on May 25, 2021, the entire contents of which are incorporated in this application by reference.

technical field

The present disclosure relates to the technical field of the Internet, and in particular to a live data processing method and a terminal.

Background technique

With the development of Internet technology, e-commerce has gradually combined with live streaming, and there has been an upsurge of live streaming shopping. Usually, after the user has applied for the anchor account, he can start the live broadcast and recommend items. For example, the name of the anchor, the title of the live broadcast room, and the live data stream will be displayed on the live broadcast screen. The purchase entrance of items to guide viewers to place an order while watching the live broadcast.

Contents of the invention

The present disclosure provides a live data processing method and a terminal. The disclosed technical scheme is as follows:

According to an aspect of an embodiment of the present disclosure, a method for processing live data is provided, including: obtaining the state of the live room corresponding to at least one target video in the video data stream; when the state of the live room corresponding to the target video is live Next, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video; obtain at least one target object to be displayed in the live room based on the live data stream ; Displaying the target object on the playback interface of the target video.

According to another aspect of the embodiments of the present disclosure, there is provided a live data processing device, including: an acquisition module configured to acquire the state of the live room corresponding to at least one target video in the video data stream; the acquisition module is also configured In order to obtain the live data stream of the live room corresponding to the target video when the state of the live room corresponding to the target video is live, and display the live data stream on the playback interface of the target video; the acquiring The module is further configured to acquire at least one target object to be displayed in the live broadcast room based on the live data stream; the display module is configured to display the target object on the playback interface of the target video.

According to another aspect of the embodiments of the present disclosure, there is provided a terminal, including: one or more processors; a memory for storing program codes executable by the processors; wherein, execution of the program codes makes the processing Device: obtain the state of the live room corresponding to at least one target video in the video data stream; when the state of the live room corresponding to the target video is live, obtain the live data stream of the live room corresponding to the target video, and The playback interface of the target video displays the live data stream; acquires at least one target object to be displayed in the live room based on the live data stream; and displays the target object on the playback interface of the target video.

According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When the program code in the computer-readable storage medium is executed by a processor of a computer device, the computer device can perform the following operations: acquire video The state of the live room corresponding to at least one target video in the data stream; in the case that the state of the live room corresponding to the target video is live, obtain the live data stream of the live room corresponding to the target video, and in the target video displaying the live data stream on the playback interface; acquiring at least one target object to be displayed in the live broadcast room based on the live data stream; displaying the target object on the target video playback interface.

According to another aspect of the embodiments of the present disclosure, a computer program product is provided, including a computer program. When the computer program is executed by a processor, the following operations are implemented: acquiring the state of the live room corresponding to at least one target video in the video data stream; When the state of the live room corresponding to the target video is being live, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video; based on the live data Acquiring at least one target object to be displayed in the live broadcast room; and displaying the target object on the playback interface of the target video.

In the solution provided by the embodiments of the present disclosure, some key information in the live broadcast room, such as the target object, is displayed on the playback interface of the target video included in the video data stream, so that the user can browse based on the video data stream On the Internet, you can know the relevant information that the live broadcast room is currently live broadcasting, so as to improve the efficiency of information transmission in the live broadcast room.

Description of drawings

FIG. 1 is a schematic diagram of an implementation environment of a live data processing method provided by an embodiment of the present disclosure;

Fig. 2 is a flowchart of a method for processing live data according to an embodiment;

Fig. 3 is a flow chart of a method for processing live data according to an embodiment;

Fig. 4 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 5 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 6 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 7 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 8 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 9 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 10 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 11 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 12 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 13 is a schematic diagram of a terminal interface according to an embodiment;

Fig. 14 is a block diagram of a live data processing device according to an embodiment;

Fig. 15 is a block diagram of a terminal according to an embodiment.

Detailed ways

The terms "first", "second" and the like in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It should be understood that the data so used are interchanged under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein.

The data involved in this disclosure is data authorized by the user or fully authorized by all parties.

FIG. 1 is a schematic diagram of an implementation environment of a live data processing method provided by an embodiment of the present disclosure. Referring to FIG. 1 , the implementation environment includes a terminal 101 , or the implementation environment includes a terminal 101 and a live data processing platform 102 . The terminal 101 is connected to the live data processing platform 102 through a wireless network or a wired network.

Terminal 101 is a smart phone, a game console, a desktop computer, a tablet computer, an e-book reader, an MP3 (Moving Picture Experts Group Audio Layer III, moving picture expert compression standard audio layer 3) player or an MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio layer 4) player, at least one of laptop computers. Terminal 101 installs and runs an application supporting live data processing, for example, the application is a short video application, a live broadcast application, a shopping application, an online video application, and the like.

In some embodiments, the terminal 101 has a live data processing function, the terminal 101 can acquire the live data, and then display an interface based on the live data. The live data processing platform 102 provides data services for the terminal 101, for example, the terminal 101 acquires live data from the live data processing platform 102, which is not limited in this embodiment of the present disclosure.

The live data processing platform 102 includes at least one of a server, multiple servers, a cloud computing platform, and a virtualization center. The live data processing platform 102 is used to provide background services for applications supporting live data processing. In some embodiments, the live data processing platform 102 undertakes the main processing work, and the terminal 101 undertakes the secondary processing work; or, the live data processing platform 102 undertakes the secondary processing work, and the terminal 101 undertakes the main processing work; or, the live data processing platform 102 or the terminal 101 independently undertake the processing work; or, the live data processing platform 102 and the terminal 101 adopt a distributed computing architecture to perform collaborative computing.

In some embodiments, the live broadcast data processing platform 102 includes at least one server 1021 and a database 1022, the database 1022 is used to store data, in the embodiment of the present disclosure, sample images or sample face images are stored in the database 1022 , providing data services for at least one server 1021 .

In some embodiments, the live data processing platform 102 is a content delivery network (Content Delivery Network, CDN). After the live data processing platform 102 receives a part of the live data from the anchor, it sends the live data to the viewer through the content distribution network. For example, the viewer pulls the live data from the nearest data center in the content distribution network.

The server is an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, Cloud servers for basic cloud computing services such as domain name services, security services, CDN, and big data and artificial intelligence platforms.

The terminal is a smartphone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, etc., but is not limited thereto.

Those skilled in the art know that the number of the above-mentioned terminals 101 and servers 1021 is more or less. For example, there is only one terminal 101 and server 1021 , or there are tens or hundreds of terminals 101 and servers 1021 , or more. The number of terminals or servers and device types are not limited in this embodiment of the present disclosure.

Fig. 2 is a flow chart of a method for processing live data according to an embodiment. As shown in Fig. 2, the method is executed by a terminal and includes the following steps:

In S21, the state of the live room corresponding to at least one target video in the video data stream is obtained.

The video data stream refers to the feed stream of the live broadcast platform. The feed stream is used to provide at least one target video. The terminal can play the target video based on the obtained feed stream, and based on the user's video switching operation on the terminal, such as sliding Operation, etc., to switch the video currently played by the terminal.

The status of a live room is used to indicate whether a live room is live. For video data streams, the target video included may correspond to the live room that is being broadcast, or may correspond to some recorded videos. The embodiments of the present disclosure are specific to This is not limited.

In some embodiments, besides the at least one target video, the video data stream also includes a live room status tag of each target video, and the live room status tag is used to represent the above live room status.

In S22, if the state of the live room corresponding to the target video is live, acquire the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video.

For different live room states, the terminal obtains its corresponding data stream from different sources. When the live room state is live, the terminal obtains the live data stream of the live room corresponding to the target video through the live server, so as to watch the live broadcast in real time. content.

In S23, at least one target object to be displayed in the live broadcast room is acquired based on the live data stream.

For the live broadcast room, target objects are usually provided in the live broadcast room.

In some embodiments, the target object is a virtual resource or an item object, and the virtual resource refers to a virtual resource issued in the live data stream and associated with an item object for sale. For example, the virtual resource is a coupon, a voucher, Discount coupons, shopping coupons, full discount coupons, virtual red envelopes, discount coupons, etc. The object of the item is the object of the item being sold in the live broadcast room, for example, the object of the item is cosmetics, skin care products, daily necessities, stationery, takeaway coupons, taxis goods or services such as coupons.

In S24, the target object is displayed on the playing interface of the target video.

In the embodiment of the present disclosure, the terminal displays the playback interface of the target video based on the video data stream, and displays the target object based on the playback interface of the target video. At this time, the displayed playback interface of the target video is used to guide the user Enter the live broadcast room to watch more and more detailed live content. By clicking the playback interface of the target video, the terminal can display the live room interface based on the live data stream, so that the user can perform further operations in the live room, such as Trade based on item objects, interact with anchors, and more.

In some embodiments, the target object is a virtual resource, and displaying the target object on the target video playback interface includes: displaying the virtual resource and a resource claim entrance on the target video playback interface.

In some embodiments, the method further includes: displaying a live broadcast interface of the live broadcast room in response to a trigger operation of the resource claiming entry; and displaying the virtual resource in the live broadcast interface.

In some embodiments, displaying the virtual resource on the live broadcast interface includes: displaying the quantity of the virtual resource and successful claim information on the live broadcast interface, where the successful claim information indicates that the virtual resource has been successfully claimed.

In some embodiments, displaying the quantity of the virtual resource and information on successful collection on the live broadcast interface includes: displaying the quantity of the virtual resource and the collection control on the live broadcast interface; The receiving success message is displayed on the interface, and the receiving success message indicates that the virtual resource is successfully received.

In some embodiments, the method further includes: when the virtual resource is successfully received, displaying a jump control of the virtual resource in the live broadcast interface; The resource claiming animation is played on the interface, and the resource claiming animation indicates that the virtual resource is moved to the list control of the live broadcast room. The list control corresponds to the item list, and the item list includes the items in the live room that are in the state of being traded.

In some embodiments, the method further includes: in response to the completion of the resource claiming animation, displaying the item list, and the virtual resource is displayed at the target position of the item list.

In some embodiments, the virtual resource includes any of the following: the first virtual resource is a virtual resource that matches the account registered by the terminal in the live broadcast room; the second virtual resource is a virtual resource that matches the terminal in the live broadcast room Virtual resources; the third virtual resource is the virtual resource that matches the system time in the live broadcast room; the fourth virtual resource is the virtual resource with the largest amount in the live broadcast room; the virtual resource and resources are displayed on the playback interface of the target video The receiving entrance includes: displaying each virtual resource and the resource receiving entrance in turn on the playing interface of the target video.

In some embodiments, the target object is an item object, and displaying the target object on the playback interface of the target video includes: displaying the item object and a view entry on the playback interface of the target video.

In some embodiments, the method further includes: displaying a live interface of the live broadcast room in response to a trigger operation of the view entry; displaying an item list in the live interface, the item list including the item object.

In some embodiments, the item object includes any of the following items: the first item object is an item that is being introduced live in the live broadcast room; Live broadcasting the introduced item; displaying the item object and viewing entrance on the playback interface of the target video, including: displaying the viewing entrances of each item object in turn on the playback interface of the target video.

In some embodiments, the method further includes: displaying the live broadcast status of the item object on the playback interface of the target video, and the live broadcast status includes live introduction and live introduction to be performed within a preset time period in the future.

In some embodiments, displaying the target object on the playback interface of the target video includes: displaying the live data stream on the playback interface of the target video for a duration exceeding the first duration, displaying on the playback interface of the target video the target object.

In some embodiments, the method further includes: canceling display of the target object or changing a display manner of the target object when the display duration of the target object exceeds a second duration, the second duration being longer than the first duration.

The above-mentioned FIG. 2 shows only the basic flow of the present disclosure. Based on a specific implementation mode, the solution provided by the present disclosure will be further elaborated below. FIG. 3 is a flow chart of a live data processing method according to an embodiment. Referring to Figure 3, the method includes:

In S30, the terminal obtains the state of the live room corresponding to at least one target video in the video data stream.

In some embodiments, the video data stream is pushed by the server to the terminal's account or the terminal. In some embodiments, the server pushes the target video matched by the account registered by the terminal to the account registered by the terminal. For example, the server sends the target video of the anchor followed by the account to the account logged in by the terminal. For another example, the server pushes the target video matched by the historical browsing behavior of the account to the account logged in by the terminal. For another example, the server pushes the target video meeting the push condition to the terminal. For example, the push condition includes at least one of live broadcasting, the number of viewers in the live broadcast room is greater than the threshold, the difference between the release time of the video and the system time is within the target duration, and the feedback rate or amount of the video is greater than the threshold.

In S31, if the state of the live room corresponding to the target video is live, acquire the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video.

In some embodiments, the host registers an account in the application client and applies for authentication. After passing the authentication, the anchor creates his own live broadcast room for live broadcast. Correspondingly, the viewer side displays the feed stream through the terminal, and when the state of the live room corresponding to a certain target video in the feed stream is live broadcasting, the live data stream is displayed on the playback interface of the target video, for example, only the The information of the live broadcast room corresponding to the live data stream (such as the cover of the live broadcast room), so as to remind the audience to see that the host is live broadcasting. Further, the audience clicks on the playback interface of the target video to enter the live broadcast room, from the playback of the target video The interface jumps to the live broadcast interface of the live broadcast room.

In some embodiments, information about the live broadcast room is displayed on the playback interface of the target video, and some content in the live broadcast room can be known through the playback interface of the target video, which can be regarded as a small live broadcast room. The playback interface of the target video is called the simple live broadcast room.

In some embodiments, the terminal acquires the live broadcast information of the live broadcast room, generates the playback interface of the target video in the live broadcast room based on the live broadcast information of the live broadcast room, and displays the playback interface of the target video.

In some embodiments, the live broadcast information includes: the theme of the live broadcast room, the name of the anchor, and the tags associated with the live broadcast room. tags, for example, arrange the theme of the live room, the name of the anchor and the tags associated with the live room in the playback interface of the target video according to the preset layout, so that the theme of the live room, the name of the host and the live room The associated tags form the cover of the live room.

In some embodiments, the live broadcast information further includes the above-mentioned live data stream, and the live data stream includes multiple frames of live video images, and the current live video images of the live broadcast room can be played in the playback interface of the generated target video at this time. In this way, through the playback interface of the target video, you can see the current live video screen in the live broadcast room without entering the live broadcast room. You can enter the live broadcast room in the interface to watch more data of the live broadcast room.

For example, FIG. 4 is a schematic diagram of a terminal interface shown according to an embodiment. As shown in FIG. 4 , the terminal displays a playback interface 400 of a target video in a live broadcast room, and a theme 401 of a live broadcast room is displayed in the playback interface 400 of the target video , the anchor's name 402 , the label 403 associated with the live room, and the live data stream 404 . In some embodiments, a prompt message "click to enter the live room" 405 to enter the live room is also displayed on the playing interface 400 of the target video, so as to prompt the user to perform a click operation to trigger entering the live room.

In some embodiments, after the playback interface of the target video is displayed, if the user wants to enter the live broadcast room, the user clicks on the playback interface of the target video. After the terminal detects the click operation on the playback interface of the target video, it responds After the click operation, the live broadcast interface of the live broadcast room corresponding to the target video is displayed.

For example, in a short video application that supports live broadcast and short video playback, after the user starts the short video application on the terminal, the server of the short video application pushes a video data stream (ie, a feed stream) formed by multiple target videos to the terminal. After the terminal receives the video data stream formed by the plurality of target videos, it plays the first target video according to the pushing order. If the status of the live room of the target video is live, the terminal obtains the live data stream of the live room corresponding to the target video, and displays the live data stream on the playback interface. If the user is dissatisfied with the currently displayed content or has finished watching it, by performing a switching operation, the display content on the terminal screen can be switched to the next target video in the push order in the video data stream.

In S32, the terminal judges whether the live broadcast room has virtual resources. If there are virtual resources in the live broadcast room, execute S33-S34; if there is no virtual resource in the live broadcast room, execute S35-S36.

In some embodiments, the terminal judges whether there are virtual resources in the live broadcast room, and if the live broadcast room has virtual resources, execute S33-S34, that is, display the virtual resources and the resource claim entry in the playback interface of the target video , by enriching the display content of the playback interface of the target video, the display and guidance of virtual resources in the live broadcast room are realized in the playback interface of the target video. In this way, through the content displayed on the playback interface of the target video, the user can directly know the situation of the virtual resources in the live broadcast room without entering the live broadcast room. In the case that there are no virtual resources in the live broadcast room, executing S35-S36 to display the live room item object and the view entry on the playback interface of the target video can also enrich the display content of the playback interface of the target video, and realize the The display and guidance of the item objects in the live broadcast room in the playback interface of the target video. In this way, through the content displayed on the playback interface of the target video, the user can directly know the situation of the object in the live broadcast room without entering the live broadcast room.

It should be noted that this S32 is an optional implementation method of obtaining at least one target object to be displayed in the live broadcast room based on the live data stream, and the subsequent S33 and S35 are respectively displaying the target object on the playback interface of the target video An optional implementation of the object, wherein the target object in S33 is a virtual resource, and the target object in S35 is an item object. The above S32 determines whether the target object to be displayed in the live room is a virtual resource or an item object by judging whether there is a virtual resource in the live room.

In some embodiments, the process of obtaining at least one target object to be displayed in the live broadcast room based on the live data stream can also be realized in other ways, for example, obtaining a preset target object in the live data stream, such as a preset target object in the live data stream A coupon with a large amount is set as the target object, or a highly recommended item is preset in the live data stream as the target object, which is not limited in this embodiment of the present disclosure.

The virtual resource is a virtual, electronic resource. In some embodiments, the virtual resource is a resource that can be applied during the transaction of item objects. For example, the virtual resource refers to the virtual resource associated with the item object sold in the live data stream, and the virtual resource is used to reduce the consumption of resources required for the transaction of the item object, including coupons, vouchers, discount coupons, Shopping coupons, full discount coupons, virtual red envelopes, discount coupons, etc. In a specific example, the virtual resource is a coupon, for example, a coupon for a discount of 30 yuan for a purchase of 400 yuan or more. Another example is a 30% discount coupon.

In some embodiments, a target condition is set for the live broadcast room, and the target condition is used to determine whether the judgment of S32 above needs to be performed. For the live broadcast room that meets the target conditions, the display of the relevant entry of the virtual resource or item object is provided, so it is judged whether there is a virtual resource in the live broadcast room. For the live broadcast room that does not meet the target condition, the terminal does not need to provide the display function of virtual resources or item objects, and does not need to judge whether there is virtual resource in the above live broadcast room.

In some embodiments, when the live broadcast room satisfies the target condition, the terminal judges whether the live broadcast room has the virtual resource. Wherein, the target condition includes at least one of the following three conditions. That is, the target condition includes any one of the three conditions; or, the target condition includes any two of the three conditions; or, the target condition includes three conditions.

Condition 1: The anchor account of the live broadcast room is the target type.

For the anchor account, multiple types are set for the anchor account according to the live broadcast content, and different types of anchor accounts have different live content. For example, when the live broadcast content of some anchor accounts is a game live broadcast, these anchor accounts are of the game live broadcast type. In the case that the live broadcast content of some anchor accounts is live broadcast sales, these anchor accounts are e-commerce types. In the case that the live broadcast content of some anchor accounts is a live broadcast of outdoor life, these anchor accounts are of the live broadcast type.

In some embodiments, the target type is an e-commerce type, or other types that require the use of virtual resources or recommended item objects, and the target type is set by relevant technical personnel according to business requirements, which is not limited in the embodiments of the present disclosure.

It can be understood that there are usually virtual resources or item objects in the e-commerce live broadcast room, so when the playback interface of the target video in the live broadcast room is displayed, it is judged whether the anchor account of the live broadcast room is an e-commerce type, if the anchor account If it is an e-commerce type, it provides the display function of virtual resources or item objects, so it is necessary to further determine whether to display virtual resources or item objects in the live broadcast room. If the anchor account is not an e-commerce type, there is no need to display virtual resources or item objects, so the above judgment does not need to be made.

Condition 2: The live broadcast room is broadcasting the introduction.

The anchor can add item objects to the item list in the live broadcast room (this process is also called "shelf" or "trailer"), and the item list includes the item objects in the live room that are in the state of being traded. After the item object is added to the item list, the anchor can introduce the item object in the item list. At this time, the live broadcast room is broadcasting the introduction.

In some embodiments, the state of the live broadcast room that is being introduced live in the live broadcast room is set by the anchor performing a state setting operation in the live broadcast room. For example, after the anchor adds an item object to the item list, and sets the status of the item object to the status of live introduction, the status of the live room will also be changed to the status of live introduction.

It is understandable that when the live introduction is being broadcast in the live broadcast room, the user may want to purchase the item object being introduced live or other item objects in the live broadcast room, so virtual resources may be used, or the user may want to see the specific live introduction The item object, therefore, provides the display function of the virtual resource or the item object, and needs to perform the above-mentioned judgment of the virtual resource.

Condition 3: There are item objects to be traded in the live broadcast room.

Similar to the content in the above condition 2, when there is an item object to be traded in the live broadcast room, the user can trade the item object in the live room, and may also use virtual resources, thus providing virtual resources or item objects The display function requires the judgment of the above-mentioned virtual resources.

For example, in a specific example, the target condition includes the above three conditions. When displaying the playback interface of the target video in the live broadcast room, the terminal judges whether the live broadcast room is professional by judging whether the anchor account is an e-commerce type. In the live broadcast room of the e-commerce anchor, it is further judged whether the live broadcast room is broadcasting the introduction, and whether there is an item subject to be traded in the live broadcast room. If the live broadcast room is a professional e-commerce anchor live broadcast room, and there are objects to be traded in the live broadcast room and the live broadcast room is live broadcasting the introduction (that is, the above three conditions are met at the same time, it is considered to meet the target conditions), it is determined that the The playback interface of the target video in the live broadcast room displays virtual resources or item objects and related entries. Therefore, it is judged whether there are virtual resources in the above-mentioned live broadcast room, so as to determine which type of target object to display and the entry of which type of target object.

Here is only an example of the target condition, which can also be set by technicians according to business requirements, and the embodiment of the present disclosure does not limit the target condition. By setting the target conditions, it is possible to distinguish whether the live broadcast room provides virtual resources and item object display functions. For some live broadcast rooms that do not include virtual resources and item objects, the display requirements can be quickly determined through the judgment of the target conditions. Determine whether there are virtual resources and item objects one by one. The judgment efficiency is high, and it also avoids the fact that some live broadcast rooms do not have virtual resources and item objects because all live broadcast rooms provide the display function of virtual resources and item objects. Displaying empty information leads to a waste of display resources.

By judging whether the live broadcast room or the anchor account meets the above target conditions, when it has been determined that virtual resources or item objects need to be displayed in the playback interface of the target video, the terminal further judges whether there are virtual resources in the live broadcast room to determine the display of virtual resources The resource collection entrance, or the viewing entrance for displaying item objects. In the above method, for the virtual resources and item objects in the live broadcast room, the display priority of the virtual resources is higher than that of the item objects. If there are virtual resources in the live room, the resource claim entrance of the virtual resources will be displayed. If there is no virtual resource in the live broadcast room, the view entry of the item object will be displayed. It can be understood that the virtual resources are benefits and benefits that users can receive. Compared with item objects, users may be more interested in virtual resources. Therefore, the resource collection entrance of virtual resources is displayed preferentially.

In S33, the terminal displays the virtual resource and the resource claim entry on the playing interface of the target video.

Through the above judgment, if it is determined that there is a virtual resource in the live broadcast room, the virtual resource and the resource claiming entrance are displayed on the playback interface of the target video. Wherein, the resource receiving entrance is used to enter the live broadcast room to display the virtual resource.

In the embodiment of the present disclosure, the terminal displays the virtual resource and the resource collection entry in the playback interface of the target video, which enriches the display content of the playback interface of the target video, and realizes virtual resources in the live broadcast room in the playback interface of the target video. display and guidance. In this way, through the content displayed on the playback interface of the target video, the user can directly know the situation of the virtual resources in the live broadcast room without entering the live broadcast room.

By displaying the resource claim entrance, a new type of operation method for entering the live broadcast room is provided. In addition to clicking the playback interface of the target video, by triggering the resource collection entrance, you can also enter the live broadcast room. There are multiple ways to enter the live broadcast room for users to choose. Users can choose any way to enter according to their own operating habits. In the live broadcast room, the operation is more flexible.

In some embodiments, when there are virtual resources in the live broadcast room, the terminal obtains the information of the virtual resources, generates the virtual resources and the resource claiming entrance based on the information of the virtual resources, and then displays the virtual resources and the resource claiming entrance.

The information of the virtual resource includes: at least one of the name of the virtual resource, the amount of the virtual resource, and the application conditions of the virtual resource, and then when generating the virtual resource and receiving the resource, the information of the virtual resource includes inside. Through the virtual resource, the user can know the situation of the virtual resource. Through this resource collection portal, you can enter the live broadcast room to receive virtual resources.

In some embodiments, the virtual resource and the resource claim entry can be understood as a kind of card information. By displaying the card information of the virtual resource on the playback interface of the target video, the user can know the situation of the virtual resource without entering the live broadcast room. It can effectively guide users to enter the live broadcast room to receive and use the virtual resources.

Regarding the display of the resource claiming entry, in some embodiments, the virtual resource and the resource claiming entry are the content in the playback interface of the target video. In some other embodiments, the virtual resource and the resource claiming entrance are displayed above the playback interface of the target video in a floating view.

In some embodiments, the terminal displays the virtual resource and the resource claim entrance in the target display area of the target video playback interface. The target display area is set by relevant technical personnel according to business requirements. For example, the target display area is the bottom area, or the sidebar area, or the top area of the playback interface of the target video. limited.

For example, as shown in FIG. 4 , a virtual resource 406 and a resource claiming entry 407 of the virtual resource are displayed on the playing interface 400 of the target video. The virtual resource 406 and the resource claiming entry 407 are displayed in the bottom area of the playing interface 400 of the target video. Through information such as "￥99.9", "Available for over 60 yuan", "Limited time coupon for live broadcast room" and other information of the virtual resource 406, the amount, application conditions and name of the virtual resource can be known. The display style of the resource claiming entry 407 is a control, and the name of the resource claiming entry 407 is "go to claim". The resource receiving entrance 407 provides positive guidance for entering the live broadcast room and receiving virtual resources.

In some embodiments, the presentation timing is set for the resource claiming entry of the virtual resource. For example, when the duration of the live data stream displayed on the playback interface of the target video exceeds the first duration, the virtual resource and the resource claim entrance are displayed on the playback interface of the target video.

Wherein, the first duration is set by technicians according to business requirements, for example, the first duration is 3 seconds or any value greater than 0, and the embodiment of the present disclosure does not limit the first duration.

Understandably, when the duration of the live data stream displayed on the playback interface of the target video exceeds the first duration, it means that the user is more interested in the content of the live broadcast room, and the virtual resource and the resource collection entrance are displayed to further guide the user Enter the live room to claim and apply virtual resources.

Through the setting of the display timing, it is analyzed whether the user may enter the live broadcast room to trade items, and based on this, the virtual resources and resource collection entrances in the target video playback interface are displayed.

In some embodiments, when the playing interface of the target video shows the live data stream for less than the first duration, the playing interface of the target video does not display virtual resources and resource claim entrances, and the user may have switched to The next video shows that the user is not very interested in the live broadcast content of the live broadcast room, and there is no need to display the resource claim entrance, which saves the steps of generating and displaying the resource claim entrance, and effectively saves resource consumption.

In some embodiments, an opportunity to cancel the display is set for the target object or a display mode of the target object is changed, for example, an opportunity to cancel the display is set for the virtual resource and the resource collection portal. For example, when the display duration of the virtual resource and the resource claiming entry exceeds a second duration, the display of the virtual resource and the resource receiving entry is canceled, and the second duration is longer than the first duration.

For another example, when the display duration of the virtual resource and the resource collection portal exceeds the second duration, change the display mode of the virtual resource and the resource collection portal, for example, reduce the virtual resource and the resource collection portal to a smaller widget , and display the widget on the playback interface of the target video, reducing the occlusion of the playback interface of the target video.

Wherein, the first duration and the second duration are set by relevant technical personnel according to business requirements, for example, the first duration is 3 seconds, and the second duration is 10 seconds, which is not limited in this embodiment of the present disclosure.

It is understandable that when the display duration of the virtual resource and the resource collection entrance exceeds the second duration, the user still has not entered the live broadcast room, and the user may not have a great intention to enter the live broadcast room to trade items, so the virtual resource and the virtual resource are cancelled. Display or change the display mode of the resource collection entrance to reduce the interface display burden and avoid unnecessary display resource consumption.

In some embodiments, the number of virtual resources displayed in the target video playback interface is one or more. Moreover, the virtual resources have different types, for example, the virtual resources include any one of the first virtual resource, the second virtual resource, the third virtual resource or the fourth virtual resource.

The first virtual resource is a virtual resource matching the account registered in the terminal in the live broadcast room. Through the account logged in by the user, at least one item of user portrait data or behavior data of the account logged in by the terminal can usually be obtained, and these data can reflect the attributes, interests or behaviors of the user who is the owner of the account. Matching the virtual resources with the account logged in by the terminal can make it easier for the displayed virtual resources to be required by the user or available to the user.

The second virtual resource is a virtual resource matching the terminal in the live broadcast room. Users usually input personal information during terminal use, and some user behaviors are realized through the terminal. Therefore, at least one item of user portrait data or behavior data may also be obtained through the terminal. Through these data, it is possible to determine the identity of the terminal. Matching virtual resources.

The third virtual resource is a virtual resource that matches the system time in the live broadcast room. In some embodiments, virtual resources are set with claimable time periods, and the claimable time periods of different virtual resources are the same or different. When determining the displayed virtual resource, based on the system time, select the virtual resource that matches the system time, where the meaning of the system time matching the virtual resource is: the system time is within the available time period of the virtual resource, and the system time It refers to the moment when the target video is played. For example, the live broadcast room has 4 virtual resources, the current system time is 14:00, one of the virtual resources can be claimed from 12:00 to 16:00, and the other three virtual resources can be claimed at In the morning and evening, both do not match the current system time, and the terminal displays virtual resources that can be collected from 12:00-16:00.

The fourth virtual resource is the virtual resource with the largest amount in the live broadcast room. The amounts of different virtual resources may be different. When determining the displayed virtual resources, the virtual resources with the largest amount are displayed first, so as to attract users to receive and use them to a greater extent.

In the case that there are multiple virtual resources, the terminal displays each virtual resource and resource claiming entry in turn on the target video playback interface. Through the process of displaying in turn, the user can have a more comprehensive understanding of the virtual resources in the live broadcast room, and can also choose a suitable virtual resource to receive based on their own needs.

In some embodiments, the user performs a switching operation on the displayed virtual resources to switch among multiple virtual resources, so as to select one or more virtual resources for claiming.

In some embodiments, S33 includes any of the following:

The resource collection entrance of the first virtual resource in the live broadcast room is displayed on the playback interface of the target video;

The resource claiming entrance of the second virtual resource in the live broadcast room is displayed on the playback interface of the target video;

The resource claim entrance of the third virtual resource in the live broadcast room is displayed on the playback interface of the target video;

The resource collection entrance of the fourth virtual resource in the live broadcast room is displayed on the playback interface of the target video;

If there are multiple virtual resources, the virtual resources and the resource claiming entrances are displayed in turn on the playing interface of the target video.

Through the various virtual resources that may be displayed above, arbitrary settings can be made according to requirements, and flexible and changeable virtual resource display modes are provided.

In S34, the terminal displays the live broadcast interface of the live broadcast room and displays the virtual resource in the live broadcast interface in response to the trigger operation of the resource claiming entry.

After displaying the virtual resource and the resource claiming entrance, if the user wants to claim the virtual resource, a trigger operation is performed on the resource claiming entrance to enter the live broadcast room to claim the virtual resource. In some embodiments, the terminal jumps from the playback interface of the target video to the live broadcast interface of the live broadcast room in response to the trigger operation. The interface jumping process is the process of entering the live broadcast room. Since the live broadcast room is entered from the resource collection entrance, the terminal displays the virtual resources in the live broadcast interface that jumps to, and the user does not need to perform multi-step operations in the live broadcast room to trigger the display of virtual resources, which improves the display of virtual resources efficiency.

In some embodiments, the live data stream of the live broadcast room is displayed in the live broadcast interface, so that the user can watch the live broadcast content in the live broadcast interface. In some embodiments, user comments are displayed in the live broadcast interface. During the process of watching the live broadcast, the user can enter comments in the comment input box displayed on the live broadcast interface to publish. The terminal where the user is located synchronizes the comment to all viewers in the live broadcast room through the server, so that all viewers can see the comment in the live broadcast room. Of course, the comment can also be synchronized to the anchor, so that the anchor can also see the user's comment.

In some embodiments, the virtual resources are claimed automatically, or the virtual resources are claimed manually by the user. That is to say, after triggering the resource claiming entry, in the automatic claiming mode, the terminal directly jumps to the live broadcast interface, and displays the successful claiming information of the virtual resource, which means that the virtual resource has been successfully claimed; In this mode, the terminal jumps to the live broadcast interface and displays the claim control, and then the user triggers the claim control to manually claim virtual resources. Hereinafter, two resource collection methods will be described, and the embodiment of the present disclosure does not limit which resource collection method is adopted specifically.

Method 1: In response to the trigger operation of the resource claim entry, display the live broadcast interface of the live broadcast room; display the quantity of the virtual resource and the successful claim information on the live broadcast interface, and the successful claim information indicates that the virtual resource has been successfully claimed.

The first method is the automatic collection method of virtual resources. By triggering the resource collection entrance, the virtual resources are directly collected, so that the number of virtual resources and the successful collection information are displayed in the live broadcast interface after the jump. By means of automatic resource collection, the efficiency of virtual resource collection can be improved. Wherein, the quantity of the virtual resource refers to the amount of the received virtual resource, for example, the discount amount of the discount coupon, the amount of the virtual red envelope, the face value of the coupon, and the like.

For example, FIG. 5 is a schematic diagram of a terminal interface according to an embodiment. After the user performs a trigger operation on the resource claiming entry displayed in the target video playback interface as shown in FIG. 4 , the terminal responds to the trigger operation and displays The interface jumps to the live broadcast interface 500 as shown in FIG. 5 , and the terminal displays the quantity 501 of the virtual resource and information 502 of successful collection on the live broadcast interface 500 .

Method 2: In response to the trigger operation of the resource claim entry, display the quantity of the virtual resource and the claim control on the live broadcast interface; in response to the trigger operation of the claim control, display the claim success information on the live broadcast interface, and the claim The success message indicates that the virtual resource is successfully received.

The second method is the manual collection method of virtual resources. After triggering the resource collection entrance, the terminal displays the live broadcast interface of the live broadcast room, and the number of virtual resources and collection controls are displayed on the live broadcast interface. At this time, the virtual resources have not yet been Received successfully. The claim control is used to claim the virtual resource. Based on the number of virtual resources and the collection control, the user can see more information about the virtual resource to further think about whether to receive the virtual resource. If he still wants to receive the virtual resource, he will trigger the collection control, and the terminal responds to The trigger operation of the claim control will display the claim success information in the live broadcast interface.

In this way, more information about virtual resources is provided to the user, and then the user determines whether to receive the virtual resource according to his own needs and judgment, which can avoid the waste of virtual resources.

In some embodiments, through the above method 1 or method 2, when the virtual resource is successfully claimed, the terminal displays the jump control of the virtual resource in the live broadcast interface. The jump control is used to guide the user to further view and apply virtual resources.

For example, through the above method 1 or method 2, after the virtual resource is successfully received, the terminal displays the jump control 503 of the virtual resource in the live broadcast interface 500 shown in Figure 5, and the display content of the jump control 503 is "now Just go buy buy buy."

When the user wants to use the virtual resource or view the virtual resource further, the jump control is triggered, and the terminal responds to the trigger operation of the jump control, and the resource receiving animation is played on the live broadcast interface. The receiving animation indicates that the virtual resource is moved to the list control of the live broadcast room, and the list control corresponds to the item list, and the item list includes item objects in the live broadcast room that are in the state of being traded.

In some embodiments, the resource claiming animation is stored in a configuration file of the terminal, or, the resource claiming animation is stored in a server. In response to the trigger operation of the jump control, the terminal acquires the resource claiming animation, and displays the resource claiming animation in the live broadcast interface.

In some embodiments, when playing the resource claiming animation, the terminal cancels the display of the virtual resource claiming success information and the jump control, and directly displays the resource claiming animation in the live broadcast interface.

For example, FIG. 6 is a schematic diagram of a terminal interface according to an embodiment. As shown in FIG. 6, the terminal plays a resource claiming animation in the live broadcast interface 500. FIG. 6 shows a frame in the resource claiming animation. The virtual The resource 600 will move to the list control 601 along a certain movement track, and the display style of the list control 601 is the style of a small shopping cart.

Through the playback of the resource receiving animation, it can intuitively and vividly reflect that the virtual resource has been successfully received, and the resource receiving animation shows that the virtual resource has been moved to the list control, and the user can clearly know the whereabouts of the virtual resource. Follow-up When you want to apply the virtual resource, you can accurately find the location of the virtual resource.

In some embodiments, after the resource claiming animation is played on the live broadcast interface, the terminal automatically displays the item list in response to the completion of the resource claiming animation, and the virtual resource is displayed at the target position of the item list.

In some embodiments, the target position is the topmost area in the item list, or other areas in the item list, such as the side area of the item list, and the target position is set by technicians according to business requirements , the embodiment of the present disclosure does not limit the target location.

It can be understood that after receiving the virtual resource, the user wants to use the virtual resource to trade the item object, therefore, the terminal automatically displays the item list, and the virtual resource is displayed in the item list, and the user can directly trade the displayed item You can see virtual resources and some tradable items in the list, which reduces the operating cost and difficulty, and improves the display efficiency.

In some embodiments, the terminal sets a time interval between the resource claiming animation and the automatic display of the item list, for example, the time interval is 1 second, so that the item list is automatically displayed after the resource claiming animation is played for 1 second. Within this time interval, if the user performs other operations, the terminal will no longer automatically display the item list, so as to achieve the perfect combination of free operation and automatic display.

In some embodiments, when displaying the item list and displaying the virtual resource in the item list, the terminal specifically displays the resource information and the resource usage control of the virtual resource at the target position of the item list. For example, the resource information of the virtual resource includes the name, amount, and usage instructions of the virtual resource. The resource usage control is used to guide to view item objects that can use virtual resources.

In some embodiments, in the item list, information in the item list is updated and displayed for the virtual resource.

In some embodiments, when the virtual resource is successfully received, in the item list of the live broadcast room, the terminal displays the target consumption resource of the third item object, and the target consumption resource is based on the original consumption of the third item object The resource and the virtual resource determine that the third item object refers to an item object that can apply the virtual resource. Assuming that the virtual resource is a coupon and the original consumed resource is the original price, the post-coupon price of the item object can be determined through the original price and the coupon. Through the display of the resource consumption of the target, it is possible to intuitively view the application of the virtual resources of the item object, without the need for the user to perform conversion based on the original resource consumption of the item object and the virtual resource.

In some embodiments, when the virtual resource is successfully claimed, the terminal displays the first resource identifier of the third item object in the item list of the live broadcast room, and the first resource identifier is used to represent the third Item objects can use this virtual resource. Through the first resource identification, the user can intuitively and quickly know which item objects in the multiple item objects in the item list can use virtual resources and which ones cannot apply virtual resources, so as to quickly select trading item objects.

In some embodiments, when the virtual resource is successfully claimed, the terminal displays the second resource identifier of the fourth item object in the item list of the live broadcast room, and the second resource identifier is used to represent the fourth item Object cannot use this virtual resource. Through the second resource identifier, the user can intuitively and quickly know which item objects in the item list can use virtual resources and which item objects cannot use virtual resources, so as to quickly select trading item objects.

For example, FIG. 7 is a schematic diagram of a terminal interface shown according to an embodiment. As shown in FIG. 7 , after the resource claiming animation is played, the terminal automatically displays an item list 700, and a virtual resource 701 is displayed at the top of the item list 700 ( Take a 3 yuan coupon as an example) and the resource usage control 702 of the virtual resource. Under the virtual resource 701, there are item objects to be traded. A product name is displayed for each item object, and a first resource identifier 703 or a second resource identifier 704 is also displayed within a preset range of each item object. For the item object with the first resource identifier 703, the terminal displays the target resource consumption 705 of the item object (taking the price after receiving the coupon as an example). Of course, the terminal also displays the original consumed resource 706, so that the user can learn various information about the item object.

When the user wants to use the virtual resource, the resource use control is triggered, and the terminal responds to the trigger operation of the resource use control to display a list of target items in the live broadcast room, and the list of target items includes the live broadcast The third item object to be traded during the period, the third item object refers to the item object that can apply the virtual resource.

In this way, the above-mentioned item list shows item objects that are waiting to be traded in the live broadcast room. Some item objects may not be able to apply the virtual resource. Use the resource use control to jump to the target item list and filter out the item objects that can apply the virtual resource.

For example, FIG. 8 is a schematic diagram of a terminal interface according to an embodiment. The user clicks on the resource usage control 702 shown in FIG. 7, and the terminal displays a target item list 800 as shown in FIG. In 800, the terminal displays various item objects that can apply virtual resources.

FIG. 9 is a schematic diagram of a terminal interface according to an embodiment. On the basis of displaying the target item list 800 as shown in FIG. In response to the trigger operation, the terminal jumps the interface to the item object details interface as shown in FIG. The trigger operation of the purchase control will jump the interface to the transaction interface. It should be noted that if the user performs a trigger operation on an item object in the item list shown in FIG. 7 , the interface can also jump to the item object detail interface as shown in FIG. 9 , and further conduct transactions.

Fig. 10 is a schematic diagram of a terminal interface according to an embodiment. When a trigger operation on the purchase control in the item object details interface as shown in Fig. 9 is detected, jump to the transaction interface as shown in Fig. 10 , in the transaction interface, personal information and item object information can be determined, and if the information is confirmed to be correct, the trigger operation can be executed on the submit order control to further complete the payment.

In S35, the terminal displays the item object and the viewing entry on the playing interface of the target video.

In the case that there is no virtual resource in the live room, the terminal displays the item objects in the live room and the view entry on the playback interface of the target video, and the view entry is used to view the item objects in the live room. This process enriches the display content of the playback interface of the target video, and realizes the display and guidance of the item object in the live room in the playback interface of the target video. In this way, through the content displayed on the playback interface of the target video, the user can directly know the situation of the object in the live broadcast room without entering the live broadcast room.

By displaying the view entry, a new type of operation mode for entering the live broadcast room is provided. In addition to clicking the playback interface of the target video and triggering the resource claim entry, you can also enter the live broadcast room by triggering the view entry. The above process provides a variety of ways to enter the live broadcast room for users to choose. Users can choose any method to enter the live broadcast room according to their own operating habits, and the operation is more flexible.

In some embodiments, when there is no virtual resource in the live broadcast room, the terminal obtains information about item objects in the live broadcast room, generates the item object and view entry based on the information of the item object, and then displays the item object and view entry.

The information of the item object includes at least one of the name of the item object, the image of the item object, and the resource consumption of the item object, and then when generating the item object and viewing the entry, the information of the item object is included in the item object And view the display content of the entrance. Through the information of the item object, the user can know the situation of the item object in the live broadcast room. Through this viewing portal, you can enter the live broadcast room to view more information about the item object and trade the item object.

In some embodiments, the item object and the viewing entry can be understood as a kind of card information. By displaying the card information of the item object on the playback interface of the target video, the user can know the status of the item object in the live broadcast room without entering the live broadcast room. In this case, users can be effectively guided into the live broadcast room to trade the item.

Regarding the display of the item object and the viewing portal, in some embodiments, the item object and the viewing portal are the content in the playback interface of the target video. In some other embodiments, the item object and the viewing portal are displayed above the playback interface of the target video in a floating view.

In some embodiments, the terminal displays the item object and the view entry in the target display area of the target video playback interface. The target display area is set by relevant technical personnel according to business requirements. For example, the target display area is the bottom area, or the sidebar area, or the top area of the playback interface of the target video. limited.

In some embodiments, the display timing is set for the viewing entry of the item object. For example, when the playing interface of the target video shows the live data stream for longer than the first duration, the terminal displays the item objects in the live room and the viewing entrance on the playing interface of the target video.

Understandably, when the duration of the live data stream displayed on the playback interface of the target video exceeds the first duration, it means that the user is more interested in the content of the live broadcast room, display the item object and view the entrance, and further guide the user to enter Live room to trade the item object.

Through the setting of the display timing, it is analyzed whether the user may enter the live broadcast room for item transaction, and based on this, the item object and the viewing entrance are displayed in the playback interface of the target video.

In some embodiments, when the duration of the live data stream displayed on the playback interface of the target video is less than the first duration, the playback interface of the target video does not display item objects and viewing entries, and the user may have switched to the next The video shows that the user is not very interested in the live broadcast content of the live broadcast room, and there is no need to display the item object and view the entrance, which saves the generation and display of the item object and the view entrance, effectively saving resource consumption.

In some embodiments, an opportunity to cancel the display or change the display mode of the target object is set for the target object. For example, set the timing of canceling the display for the item object and the viewing portal. For example, when the display duration of the item object in the live broadcast room and the viewing entrance exceeds the second duration, cancel the display of the item object and the viewing entry in the live broadcast room, and the second duration is greater than the first duration.

For another example, when the display duration of the item object and the viewing portal exceeds the second duration, change the display mode of the item object and the viewing portal, such as reducing the item object and the viewing portal to a smaller pendant, and The pendant is displayed on the playback interface of the target video, reducing the occlusion of the playback interface of the target video.

It can be understood that when the display duration of the playback interface of the target video exceeds the second duration, the user still has not entered the live broadcast room, and the user may not have a great intention to enter the live broadcast room to trade items, so the item object and View the display of the entrance or change the item object and view the display mode of the entrance to reduce the burden of interface display and avoid unnecessary display resource consumption.

In some embodiments, the number of item objects displayed in the playing interface of the target video is one or more. Moreover, the item objects have different types, for example, the item objects include any one of the first item object or the second item object.

The first item object is the item being introduced live in the live broadcast room.

The anchor can add item objects to the item list in the live broadcast room (this process is also called "shelf" or "trailer"), and the item list includes the item objects in the live room that are in the state of being traded. After the item object is added to the item list, the host can introduce the item object in the item list. At this time, the item object being introduced live in the live broadcast room is the first item object. In some embodiments, the live broadcast status of the item object being introduced live in the live broadcast room is set by the anchor performing a state setting operation in the live broadcast room. For example, after the anchor adds an item object to the item list, the live broadcast status of the item object is set to the live introduction status.

The second item object is an item that will be introduced live in the live broadcast room within a preset time period in the future.

Item objects displayed in the item list are usually arranged in the order in which the streamers are added. In some embodiments, the item objects in the item list that are located after the item object that is being introduced live are the items that will be introduced live within a preset time period in the future. In some embodiments, the terminal acquires an item object located behind the item object being introduced live as the second item object. In some other embodiments, the terminal acquires the item object introduction plan of the live broadcast room, and acquires item objects that will be introduced in the live broadcast within a preset time period in the future as the second item object from the item object introduction plan.

In some embodiments, when there are multiple item objects, the terminal displays the viewing entries of each item object in turn on the playback interface of the target video. In this way, through the process of displaying in turn, the user can have a more comprehensive understanding of the item objects in the live broadcast room, and can also select a suitable item object for trading based on their own needs.

In some embodiments, S35 includes any of the following:

Display the first item object of the live broadcast room and the viewing entrance on the playback interface of the target video;

Displaying the second item object and viewing entrance of the live broadcast room on the playback interface of the target video;

In the case that there are multiple item objects, each item object and the viewing entrance are displayed in turn on the playback interface of the target video.

Through the various item objects that may be displayed above, arbitrary settings can be made according to requirements, providing flexible and changeable item object display methods.

In some embodiments, when displaying the item object, the terminal displays the live broadcast status of the item object on the playback interface of the target video, and the live broadcast status includes the live introduction being live and the live introduction to be performed within a preset time period in the future. Through the live broadcast status of the item object in the playback interface, the user can intuitively and quickly understand the live broadcast status of the item object, so that the user can select the transaction item object based on the known situation.

For example, FIG. 11 is a schematic diagram of a terminal interface according to an embodiment. As shown in FIG. 11 , an item object 1101 and a view entry 1102 are displayed in a target video playback interface 1100 . The item object 1101 and the view entry 1102 are displayed in the bottom area of the playing interface 1100 of the target video. Through information such as the item object 1101's name 1103 "star same style whole network recommendation list", resource consumption 1104 "￥99.9", live broadcast status 1105 "explaining" and pictures 1106, it is possible to know various information about the item object. The display style of the viewing entry 1102 is a control, and the name of the viewing entry 1102 is "go and see". The viewing entry 1102 provides positive guidance for entering the live broadcast room and viewing and trading items.

In some embodiments, when displaying the item object, the terminal also performs any one of the following situations for resource consumption of the item object.

Case 1: The target resource consumption of the item object is displayed on the playback interface of the target video, and the target resource consumption is determined based on the original resource consumption of the item object and the virtual resources associated with the terminal's logged-in account.

In some embodiments, the original consumed resource is the original price, the virtual resource is a coupon, and the target consumed resource is the post-coupon price. By displaying the resource consumed by the target in the playback interface, the user can intuitively see the price of the item object after the virtual resource is applied. The virtual resources associated with the logged-in account of the terminal are the virtual resources that have been received by the account.

For example, as shown in Figure 11, the original resource consumption of the item object is 120 yuan. After the coupon is applied, the target resource consumption of the item object is 99.9 yuan. When the terminal directly displays the item object, the target resource consumption is 99.9 yuan. Yuan.

Case 2: The target consumption resource of the item object is displayed on the playback interface of the target video, and the target consumption resource is determined based on the original consumption resource of the item object and the virtual resources that can be claimed in the live broadcast room.

The difference between Case 2 and Case 1 is that the virtual resource is not a virtual resource associated with the account logged in by the terminal, but a virtual resource that can be claimed in the live broadcast room, that is, the virtual resource has not been claimed, but enters the live broadcast It can be collected and used after a period of time.

Case 3: The target consumption resource and the original consumption resource of the item object are displayed on the playback interface of the target video, and the target consumption resource is determined based on the original consumption resource and the virtual resource associated with the terminal's logged-in account.

For example, FIG. 12 is a schematic diagram of a terminal interface according to an embodiment. As shown in FIG. 12, the original price of the item object is 120 yuan, and after the coupon is applied, the post-coupon price of the item object is 99.9 yuan. When the terminal displays the item object, it not only displays the post-coupon price of 99.9 yuan, but also displays the original price of 120 yuan. The information displayed in this way is more comprehensive.

Situation 4: The originally consumed resource of the item object is displayed on the playback interface of the target video.

In case four, the terminal only displays the original resource consumption of the item object. For example, the account logged in by the terminal is not associated with any virtual resources, or the account logged in by the terminal is associated with virtual resources, but the virtual resources are not the live broadcast room. or the virtual resource is associated with the account logged in by the terminal, but the virtual resource cannot be applied to the item object. At this time, the terminal displays the original resource consumption of the item object on the playback interface.

In some embodiments, the terminal does not display the consumed resources. For example, FIG. 13 is a schematic diagram of a terminal interface according to an embodiment. As shown in FIG. 13 , the information of an item object does not include the resource consumption of the item object.

In S36, the terminal displays the live broadcast interface of the live broadcast room in response to the trigger operation of the view entry, and displays an item list in the live broadcast interface, and the item list includes the item object.

After the terminal displays the view entry of the item object, if the user is interested in the item object and wants to further view the item object or trade the item object, a trigger operation is performed on the view entry, and the terminal responds to the trigger operation on the view entry, and the The display interface jumps to the live broadcast interface, and the item list is automatically displayed, so as to display the item object in the item list.

By displaying the view entry on the playback interface, you can directly enter the live broadcast room through the view entry. Compared with the user clicking the playback interface of the target video to enter the live broadcast room, and then searching for the item object through multi-step operations, the above-mentioned entering the live broadcast room and displaying the item object The process can be realized with one key, which saves a lot of user operations, is convenient to operate, and has higher efficiency.

In some embodiments, the item objects displayed in the item list are arranged according to the addition order of the anchor, and when entering the live broadcast room based on the viewing entry of a certain item object, and automatically displaying the item list, it is displayed that the item object is at the first place , and display other item objects in the item list according to the adding order, that is, in the virtual item list, the clicked item object is displayed on top.

For example, as shown in Figure 11 to Figure 13, the user performs a trigger operation on the viewing entry "Go and see", the terminal jumps the interface to the live broadcast interface as shown in Figure 7, and displays the list of items in the live broadcast interface.

The technical solution provided by the embodiments of the present disclosure displays the virtual resources in the live broadcast room and the resource collection entrance, or the item object and the viewing entrance in the playback interface of the target video, enriches the content displayed on the playback interface of the target video, and realizes the Display of core information of e-commerce. In this way, through the content displayed on the playback interface of the target video, the user can directly learn the core information of the e-commerce in the live broadcast room without entering the live broadcast room. If the user is interested in the displayed virtual resource or item object, he can directly enter the live broadcast room through the trigger operation of the resource claim entrance or view entry, and the virtual resource or item object is directly displayed in the live broadcast room, compared with the user clicking the target video Enter the live broadcast room through the playback interface, and then search for virtual resources or item objects through multi-step operations. The above-mentioned entering live broadcast room and display process can be realized with one click, saving a lot of user operations, convenient operation, and higher efficiency.

Fig. 14 is a block diagram of a live data processing device according to an embodiment. Referring to Figure 14, the device includes:

The obtaining module 1401 is configured to obtain the state of the live room corresponding to at least one target video in the video data stream;

The obtaining module 1401 is also configured to obtain the live data stream of the live room corresponding to the target video when the state of the live room corresponding to the target video is live, and display the live data stream on the playback interface of the target video ;

The obtaining module 1401 is further configured to obtain at least one target object to be displayed in the live broadcast room based on the live data stream

The display module 1402 is configured to display the target object on the target video playing interface.

In some embodiments, the target object is a virtual resource, and the display module 1402 is further configured to: display the virtual resource and a resource claim entry on the target video playback interface.

In some embodiments, the display module 1402 is further configured to: display the live broadcast interface of the live broadcast room in response to the trigger operation of the resource claiming entry; and display the virtual resource in the live broadcast interface.

In some embodiments, the display module 1402 is further configured to: display the quantity of the virtual resource and the successful claim information on the live broadcast interface, and the successful claim information indicates that the virtual resource is successfully claimed.

In some embodiments, the display module 1402 is further configured to: display the quantity of the virtual resource and the claim control on the live broadcast interface; in response to the trigger operation of the claim control, display the claim success information on the live broadcast interface, the The receiving success message indicates that the virtual resource is successfully received.

In some embodiments, the display module 1402 is further configured to: display a jump control of the virtual resource in the live broadcast interface if the virtual resource is successfully claimed; and respond to a trigger operation of the jump control , the resource claiming animation is played in the live broadcast interface. The resource claiming animation indicates that the virtual resource is moved to the list control of the live broadcast room. thing.

In some embodiments, the display module 1402 is further configured to: display the item list in response to the completion of the resource claiming animation, and the virtual resource is displayed at the target position of the item list.

In some embodiments, the virtual resource includes any of the following: the first virtual resource is a virtual resource that matches the account registered by the terminal in the live broadcast room; the second virtual resource is a virtual resource that matches the terminal in the live broadcast room Virtual resources; the third virtual resource is the virtual resource that matches the system time in the live broadcast room; the fourth virtual resource is the virtual resource with the largest amount in the live broadcast room; the display module 1402 is also configured to: The playback interface displays each virtual resource and resource collection entrance in turn.

In some embodiments, the target object is an item object, and the display module 1402 is further configured to: display the item object and a view entry on the target video playback interface.

In some embodiments, the display module 1402 is further configured to: respond to the trigger operation of the view entry, display the live broadcast interface of the live broadcast room; display an item list in the live broadcast interface, and the item list includes the item object.

In some embodiments, the item object includes any of the following items: the first item object is an item that is being introduced live in the live broadcast room; Items introduced live; the display module 1402 is further configured to: display the view entries of each item object in turn on the playback interface of the target video.

In some embodiments, the display module 1402 is further configured to: display the live broadcast status of the item object on the playback interface of the target video, and the live broadcast status includes the live introduction being live and the live introduction to be performed within a preset time period in the future.

In some embodiments, the display module 1402 is configured to: display the target object on the playback interface of the target video when the duration for displaying the live data stream on the playback interface of the target video exceeds a first duration.

In some embodiments, the display module 1402 is further configured to: cancel display of the target object or change the display mode of the target object when the display duration of the target object exceeds a second duration, the second duration is longer than the First time.

It should be noted that: when the live data processing device provided in the above-mentioned embodiment processes live data, it only uses the division of the above-mentioned functional modules for illustration. In practical applications, the above-mentioned function allocation can be completed by different functional modules according to needs. , which divides the internal structure of the device into different functional modules to complete all or part of the functions described above. In addition, the live data processing device and the live data processing method embodiments provided in the above-mentioned embodiments belong to the same idea, and the specific implementation process thereof can be found in the method embodiments, and will not be repeated here.

Fig. 15 is a block diagram of a terminal according to an embodiment. The terminal 1500 includes: smart phone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III, moving picture expert compression standard audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, moving picture expert compression standard audio layer 4) Player, laptop or desktop computer. The terminal 1500 may also be called user equipment, portable terminal, laptop terminal, desktop terminal and other names.

Generally, the terminal 1500 includes: a processor 1501 and a memory 1502 .

The processor 1501 includes one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. Processor 1501 is realized by at least one hardware form in DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array, programmable logic array) . Processor 1501 includes a main processor and a coprocessor, the main processor is a processor for processing data in a wake-up state, also called CPU (Central Processing Unit, central processing unit); the coprocessor is used for A low-power processor that processes data during standby. In some embodiments, the processor 1501 is integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used for rendering and drawing the content that needs to be displayed on the display screen. In some embodiments, the processor 1501 further includes an AI (Artificial Intelligence, artificial intelligence) processor, where the AI processor is configured to process computing operations related to machine learning.

Memory 1502 includes one or more computer-readable storage media, such as the computer-readable storage media are non-transitory. In some embodiments, the memory 1502 also includes high-speed random access memory and non-volatile memory, such as one or more magnetic disk storage devices and flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1502 is used to store at least one program code, and the at least one program code is used to be executed by the processor 1501 to implement the method provided by the method embodiment of the present disclosure. Live data processing method.

In some embodiments, the terminal 1500 may optionally further include: a peripheral device interface 1503 and at least one peripheral device. The processor 1501, the memory 1502, and the peripheral device interface 1503 are connected through buses or signal lines. Each peripheral device is connected to the peripheral device interface 1503 through a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1504 , a display screen 1505 , a camera component 1506 , an audio circuit 1507 , a positioning component 1508 and a power supply 1509 .

The peripheral device interface 1503 may be used to connect at least one peripheral device related to I/O (Input/Output, input/output) to the processor 1501 and the memory 1502 . In some embodiments, the processor 1501, memory 1502 and peripheral device interface 1503 are integrated on the same chip or circuit board; in some other embodiments, any one of the processor 1501, memory 1502 and peripheral device interface 1503 or The two can be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The radio frequency circuit 1504 is used to receive and transmit RF (Radio Frequency, radio frequency) signals, also called electromagnetic signals. The radio frequency circuit 1504 communicates with the communication network and other communication devices through electromagnetic signals. The radio frequency circuit 1504 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. In some embodiments, the radio frequency circuit 1504 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 1504 communicates with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: metropolitan area network, mobile communication networks of various generations (2G, 3G, 4G and 5G), wireless local area network and/or WiFi (Wireless Fidelity, wireless fidelity) network. In some embodiments, the radio frequency circuit 1504 also includes circuits related to NFC (Near Field Communication, short-range wireless communication), which is not limited in the present disclosure.

The display screen 1505 is used to display a UI (User Interface, user interface). The UI includes graphics, text, icons, video, and any combination thereof. When the display screen 1505 is a touch display screen, the display screen 1505 also has the ability to collect touch signals on or above the surface of the display screen 1505 . The touch signal is input to the processor 1501 as a control signal for processing. At this time, the display screen 1505 is also used to provide virtual buttons and/or virtual keyboards, also called soft buttons and/or soft keyboards. In some embodiments, there is one display screen 1505, which is arranged on the front panel of the terminal 1500; in other embodiments, there are at least two display screens 1505, which are respectively arranged on different surfaces of the terminal 1500 or in a folding design; In some embodiments, the display screen 1505 is a flexible display screen, and is disposed on a curved surface or a folded surface of the terminal 1500 . Even, the display screen 1505 is set as a non-rectangular irregular figure, that is, a special-shaped screen. The display screen 1505 is made of LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, organic light-emitting diode) and other materials.

The camera assembly 1506 is used to capture images or videos. In some embodiments, the camera assembly 1506 includes a front camera and a rear camera. Usually, the front camera is set on the front panel of the terminal, and the rear camera is set on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of the main camera, depth-of-field camera, wide-angle camera, and telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function. Combined with the wide-angle camera to achieve panoramic shooting and VR (Virtual Reality, virtual reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1506 also includes a flash. The flash is a single-color temperature flash or a dual-color temperature flash. Dual color temperature flash refers to the combination of warm light flash and cold light flash, which is used for light compensation under different color temperatures.

Audio circuitry 1507 includes a microphone and speakers. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals and input them to the processor 1501 for processing, or input them to the radio frequency circuit 1504 to realize voice communication. For the purpose of stereo sound collection or noise reduction, there are multiple microphones, which are respectively set at different parts of the terminal 1500 . In some embodiments, the microphone is an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signal from the processor 1501 or the radio frequency circuit 1504 into sound waves. The loudspeaker is either a conventional membrane loudspeaker, or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into human-audible sound waves, but also convert electrical signals into human-inaudible sound waves for purposes such as distance measurement. In some embodiments, audio circuitry 1507 also includes a headphone jack.

The positioning component 1508 is used to locate the current geographic location of the terminal 1500 to implement navigation or LBS (Location Based Service, location-based service). The positioning component 1508 is a positioning component based on the GPS (Global Positioning System) of the United States, the Beidou system of China, the Grenas system of Russia or the Galileo system of the European Union.

The power supply 1509 is used to supply power to various components in the terminal 1500 . Power source 1509 is alternating current, direct current, disposable batteries or rechargeable batteries. When the power source 1509 includes a rechargeable battery, the rechargeable battery supports wired charging or wireless charging. The rechargeable battery is also used to support fast charging technology.

In some embodiments, the terminal 1500 further includes one or more sensors 1510 . The one or more sensors 1510 include, but are not limited to: an acceleration sensor 1511 , a gyro sensor 1512 , a pressure sensor 1513 , a fingerprint sensor 1514 , an optical sensor 1515 and a proximity sensor 1516 .

The acceleration sensor 1511 is used to detect the acceleration on the three coordinate axes of the coordinate system established by the terminal 1500 . For example, the acceleration sensor 1511 is used to detect the components of the gravitational acceleration on the three coordinate axes. The processor 1501 controls the display screen 1505 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1511 . The acceleration sensor 1511 is also used for collecting game or user's motion data.

The gyro sensor 1512 is used to detect the body direction and rotation angle of the terminal 1500 , and the gyro sensor 1512 and the acceleration sensor 1511 cooperate to collect 3D actions of the user on the terminal 1500 . According to the data collected by the gyroscope sensor 1512, the processor 1501 realizes the following functions: motion sensing (such as changing the UI according to the user's tilt operation), image stabilization during shooting, game control and inertial navigation.

The pressure sensor 1513 is disposed on the side frame of the terminal 1500 and/or the lower layer of the display screen 1505 . When the pressure sensor 1513 is installed on the side frame of the terminal 1500 , it can detect the user's grip signal on the terminal 1500 , and the processor 1501 performs left and right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1513 . When the pressure sensor 1513 is disposed on the lower layer of the display screen 1505, the processor 1501 controls operable controls on the UI interface according to the user's pressure operation on the display screen 1505. The operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

The fingerprint sensor 1514 is used to collect the user's fingerprint, and the processor 1501 recognizes the identity of the user according to the fingerprint collected by the fingerprint sensor 1514, or, the fingerprint sensor 1514 recognizes the user's identity according to the collected fingerprint. When the identity of the user is recognized as a trusted identity, the processor 1501 authorizes the user to perform related sensitive operations, such sensitive operations include unlocking the screen, viewing encrypted information, downloading software, making payment, and changing settings. The fingerprint sensor 1514 is disposed on the front, rear or side of the terminal 1500 . When the terminal 1500 is provided with a physical button or a manufacturer's Logo, the fingerprint sensor 1514 is integrated with the physical button or the manufacturer's Logo.

The optical sensor 1515 is used to collect ambient light intensity. In some embodiments, the processor 1501 controls the display brightness of the display screen 1505 according to the ambient light intensity collected by the optical sensor 1515 . Specifically, when the ambient light intensity is high, the display brightness of the display screen 1505 is increased; when the ambient light intensity is low, the display brightness of the display screen 1505 is decreased. In another embodiment, the processor 1501 also dynamically adjusts shooting parameters of the camera assembly 1506 according to the ambient light intensity collected by the optical sensor 1515 .

The proximity sensor 1516 , also called a distance sensor, is usually arranged on the front panel of the terminal 1500 . The proximity sensor 1516 is used to collect the distance between the user and the front of the terminal 1500 . In one embodiment, when the proximity sensor 1516 detects that the distance between the user and the front of the terminal 1500 gradually decreases, the processor 1501 controls the display screen 1505 to switch from the bright screen state to the off screen state; when the proximity sensor 1516 detects When the distance between the user and the front of the terminal 1500 gradually increases, the processor 1501 controls the display screen 1505 to switch from the off-screen state to the on-screen state.

Those skilled in the art can understand that the structure shown in FIG. 15 does not constitute a limitation on the terminal 1500, and the terminal 1500 can include more or fewer components than shown in the figure, or combine certain components, or adopt different component arrangements .

In some embodiments, there is also provided a computer-readable storage medium including program codes, such as a memory including program codes, the above program codes can be executed by a processor of the terminal to complete the above live data processing method. In some embodiments, the computer-readable storage medium includes: ROM (Read-Only Memory, read-only memory), RAM (Random Access Memory, random access memory), CD-ROM (Compact-Disc Read-Only Memory, only CD-ROMs), magnetic tapes, floppy disks, and optical data storage devices.

In some embodiments, a computer program product is also provided, including a computer program, and when the computer program is executed by a processor, the above live data processing method is implemented.

In some embodiments, the computer programs involved in the embodiments of the present disclosure can be deployed and executed on one terminal, or executed on multiple terminals at one location, or distributed in multiple locations and communicated Executed on multiple terminals interconnected by the network, multiple terminals distributed in multiple locations and interconnected through a communication network form a blockchain system.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are considered to be within the protection scope of the present disclosure.

Claims

A live data processing method, the method comprising:

Obtain the state of the live room corresponding to at least one target video in the video data stream;

In the case that the state of the live room corresponding to the target video is being live, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video;

Acquiring at least one target object to be displayed in the live broadcast room based on the live data stream;

The target object is displayed on the playing interface of the target video.
The live data processing method according to claim 1, wherein the target object is a virtual resource, and displaying the target object on the playback interface of the target video includes:

The virtual resource and the resource claiming entrance are displayed on the playing interface of the target video.
The live data processing method according to claim 2, said method further comprising:

In response to a trigger operation on the resource claiming entry, displaying the live broadcast interface of the live broadcast room;

The virtual resource is displayed in the live broadcast interface.
According to the live data processing method according to claim 3, said displaying said virtual resource in said live interface comprises:

The quantity of the virtual resources and information on successful collection are displayed on the live broadcast interface, and the information on successful collection indicates that the virtual resources are successfully collected.
According to the live broadcast data processing method according to claim 4, said displaying the quantity of said virtual resources and the information on receiving success on said live broadcast interface comprises:

Displaying the quantity of the virtual resources and receiving controls on the live broadcast interface;

In response to a trigger operation on the claim control, display successful claim information on the live broadcast interface, where the claim success information indicates that the virtual resource has been successfully claimed.
The live data processing method according to claim 4 or 5, said method further comprising:

In the case of successfully receiving the virtual resource, displaying a jump control of the virtual resource in the live broadcast interface;

In response to the trigger operation on the jump control, a resource claiming animation is played in the live broadcast interface, and the resource claiming animation indicates that the virtual resource is moved to the list control in the live broadcast room, and the list control corresponds to An item list, where the item list includes items in the live broadcast room that are in a state to be traded.
The live data processing method according to claim 6, said method further comprising:

In response to the end of playing the resource claiming animation, the item list is displayed, and the virtual resource is displayed at the target position of the item list.
According to the live data processing method according to claim 2, the virtual resource comprises any of the following:

The first virtual resource is a virtual resource that matches the account registered in the terminal in the live broadcast room;

The second virtual resource is a virtual resource matching the terminal in the live broadcast room;

The third virtual resource is a virtual resource matching the system time in the live broadcast room;

The fourth virtual resource is the virtual resource with the largest amount in the live broadcast room;

The displaying of the virtual resource and the resource collection entrance on the playback interface of the target video includes:

Each of the virtual resources and resource collection entrances are displayed in turn on the playing interface of the target video.
The live data processing method according to claim 1, wherein the target object is an item object, and displaying the target object on the playback interface of the target video includes:

and displaying the item object and the viewing entrance on the playing interface of the target video.
The live data processing method according to claim 9, said method further comprising:

In response to a trigger operation on the view entry, displaying the live broadcast interface of the live broadcast room;

An item list is displayed in the live broadcast interface, and the item list includes the item object.
According to the live data processing method according to claim 9, the item object includes any of the following:

The first item object is the item being introduced live in the live broadcast room;

The second item object is an item that will be introduced live in the live broadcast room within a preset time period in the future;

The displaying of the item object and the viewing entry on the playback interface of the target video includes:

Viewing entries of each item object are displayed in turn on the playback interface of the target video.
The live data processing method according to claim 11, said method further comprising:

The live broadcast status of the item object is displayed on the playing interface of the target video, and the live broadcast status includes live introduction and live introduction in a preset time period in the future.
According to the live data processing method according to claim 1, the displaying the target object on the playing interface of the target video comprises:

In the case that the duration of displaying the live data stream on the playback interface of the target video exceeds a first duration, the target object is displayed on the playback interface of the target video.
The live data processing method according to claim 13, said method further comprising:

When the display duration of the target object exceeds a second duration, cancel display of the target object or change a display manner of the target object, the second duration is longer than the first duration.
A live data processing device, the device comprising:

The obtaining module is configured to obtain the state of the live room corresponding to at least one target video in the video data stream;

The acquisition module is also configured to acquire the live data stream of the live room corresponding to the target video when the state of the live room corresponding to the target video is live, and display the live stream on the playback interface of the target video. Describe the live data stream;

The obtaining module is further configured to obtain at least one target object to be displayed in the live broadcast room based on the live data stream;

The display module is configured to display the target object on the playing interface of the target video.
According to the live data processing device according to claim 15, the target object is a virtual resource, and the display module is further configured to:

The virtual resource and the resource claiming entrance are displayed on the playing interface of the target video.
According to the live data processing device according to claim 16, the display module is further configured to:

In response to a trigger operation on the resource claiming entry, displaying the live broadcast interface of the live broadcast room;

The virtual resource is displayed in the live broadcast interface.
According to the live data processing device according to claim 17, the display module is further configured to:

The quantity of the virtual resources and information on successful collection are displayed on the live broadcast interface, and the information on successful collection indicates that the virtual resources are successfully collected.
According to the live data processing device according to claim 18, the display module is further configured to:

Displaying the quantity of the virtual resources and receiving controls on the live broadcast interface;

In response to a trigger operation on the claim control, display successful claim information on the live broadcast interface, where the claim success information indicates that the virtual resource has been successfully claimed.
According to the live data processing device according to claim 18 or 19, the display module is further configured to:

In the case of successfully receiving the virtual resource, displaying a jump control of the virtual resource in the live broadcast interface;

In response to the trigger operation on the jump control, a resource claiming animation is played in the live broadcast interface, and the resource claiming animation indicates that the virtual resource is moved to the list control in the live broadcast room, and the list control corresponds to An item list, where the item list includes items in the live broadcast room that are in a state to be traded.
According to the live data processing device according to claim 20, the display module is further configured to:

In response to the end of playing the resource claiming animation, the item list is displayed, and the virtual resource is displayed at the target position of the item list.
According to the live data processing device according to claim 16, the virtual resources include any of the following:

The first virtual resource is a virtual resource that matches the account registered in the terminal in the live broadcast room;

The second virtual resource is a virtual resource matching the terminal in the live broadcast room;

The third virtual resource is a virtual resource matching the system time in the live broadcast room;

The fourth virtual resource is the virtual resource with the largest amount in the live broadcast room;

The display module is further configured to:

Each of the virtual resources and resource collection entrances are displayed in turn on the playing interface of the target video.
According to the live data processing device according to claim 15, the target object is an item object, and the display module is further configured to:

and displaying the item object and the viewing entrance on the playing interface of the target video.
According to the live data processing device according to claim 23, the display module is further configured to:

In response to a trigger operation on the view entry, displaying the live broadcast interface of the live broadcast room;

An item list is displayed in the live broadcast interface, and the item list includes the item object.
According to the live data processing device according to claim 23, the item object includes any of the following:

The first item object is the item being introduced live in the live broadcast room;

The second item object is an item that will be introduced live in the live broadcast room within a preset time period in the future;

The display module is further configured to:

Viewing entries of each item object are displayed in turn on the playback interface of the target video.
According to the live data processing device according to claim 25, the display module is further configured to:

The live broadcast status of the item object is displayed on the playing interface of the target video, and the live broadcast status includes live introduction and live introduction in a preset time period in the future.
According to the live data processing device according to claim 15, the display module is further configured to:

In the case that the duration of displaying the live data stream on the playback interface of the target video exceeds a first duration, the target object is displayed on the playback interface of the target video.
According to the live data processing device according to claim 27, the display module is further configured to:

When the display duration of the target object exceeds a second duration, cancel display of the target object or change a display manner of the target object, the second duration is longer than the first duration.
A terminal, the terminal comprising:

one or more processors;

memory for storing said processor executable program code;

Wherein, the execution of the program code causes the processor to:

Obtain the state of the live room corresponding to at least one target video in the video data stream;

In the case that the state of the live room corresponding to the target video is being live, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video;

Acquiring at least one target object to be displayed in the live broadcast room based on the live data stream;

The target object is displayed on the playing interface of the target video.
The terminal according to claim 29, wherein the target object is a virtual resource, wherein the execution of the program code further causes the processor to:

The virtual resource and the resource claiming entrance are displayed on the playing interface of the target video.
The terminal of claim 30, wherein execution of the program code further causes the processor to:

In response to a trigger operation on the resource claiming entry, displaying the live broadcast interface of the live broadcast room;

The virtual resource is displayed in the live broadcast interface.
The terminal of claim 31, wherein execution of the program code further causes the processor to:

The quantity of the virtual resources and information on successful collection are displayed on the live broadcast interface, and the information on successful collection indicates that the virtual resources are successfully collected.
The terminal of claim 32, wherein execution of the program code further causes the processor to:

Displaying the quantity of the virtual resources and receiving controls on the live broadcast interface;

In response to a trigger operation on the claim control, display successful claim information on the live broadcast interface, where the claim success information indicates that the virtual resource has been successfully claimed.
The terminal according to claim 32 or 33, wherein execution of the program code further causes the processor to:

In the case of successfully receiving the virtual resource, displaying a jump control of the virtual resource in the live broadcast interface;

In response to the trigger operation on the jump control, a resource claiming animation is played in the live broadcast interface, and the resource claiming animation indicates that the virtual resource is moved to the list control in the live broadcast room, and the list control corresponds to An item list, where the item list includes items in the live broadcast room that are in a state to be traded.
The terminal of claim 34, wherein execution of the program code further causes the processor to:

In response to the end of playing the resource claiming animation, the item list is displayed, and the virtual resource is displayed at the target position of the item list.
According to the terminal according to claim 30, the virtual resources include any of the following:

The first virtual resource is a virtual resource that matches the account registered in the terminal in the live broadcast room;

The second virtual resource is a virtual resource matching the terminal in the live broadcast room;

The third virtual resource is a virtual resource matching the system time in the live broadcast room;

The fourth virtual resource is the virtual resource with the largest amount in the live broadcast room;

Wherein, the execution of the program code further enables the processor to:

Each of the virtual resources and resource collection entrances are displayed in turn on the playing interface of the target video.
The terminal according to claim 29, the target object is an item object, wherein the execution of the program code further causes the processor to:

and displaying the item object and the viewing entrance on the playing interface of the target video.
The terminal of claim 37, wherein execution of the program code further causes the processor to:

In response to a trigger operation on the view entry, displaying the live broadcast interface of the live broadcast room;

An item list is displayed in the live broadcast interface, and the item list includes the item object.
According to the terminal according to claim 37, the item object includes any of the following:

The first item object is the item being introduced live in the live broadcast room;

The second item object is an item that will be introduced live in the live broadcast room within a preset time period in the future;

Wherein, the execution of the program code further enables the processor to:

Viewing entries of each item object are displayed in turn on the playback interface of the target video.
The terminal of claim 39, wherein execution of the program code further causes the processor to:

The live broadcast status of the item object is displayed on the playback interface of the target video, and the live broadcast status includes live introduction and live introduction in a preset time period in the future.
The terminal of claim 29, wherein execution of the program code further causes the processor to:

In a case where the duration of displaying the live data stream on the playback interface of the target video exceeds a first duration, the target object is displayed on the playback interface of the target video.
The terminal of claim 41, wherein execution of the program code further causes the processor to:

When the display duration of the target object exceeds a second duration, cancel display of the target object or change the display manner of the target object, the second duration is longer than the first duration.
A computer-readable storage medium, when the program code in the computer-readable storage medium is executed by the processor of the computer device, the computer device can perform the following operations:

Obtain the state of the live room corresponding to at least one target video in the video data stream;

In the case that the state of the live room corresponding to the target video is being live, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video;

Acquiring at least one target object to be displayed in the live broadcast room based on the live data stream;

The target object is displayed on the playing interface of the target video.
A computer program product, including a computer program, the computer program is executed by a processor to achieve the following operations:

Obtain the state of the live room corresponding to at least one target video in the video data stream;

In the case that the state of the live room corresponding to the target video is being live, obtain the live data stream of the live room corresponding to the target video, and display the live data stream on the playback interface of the target video;

Acquiring at least one target object to be displayed in the live broadcast room based on the live data stream;

The target object is displayed on the playing interface of the target video.