CN114238812B

CN114238812B - Information display method and device, computer equipment and medium

Info

Publication number: CN114238812B
Application number: CN202111529521.2A
Authority: CN
Inventors: 卓艳男; 韩冰; 彭康淳; 丁雪聪
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-12-14
Filing date: 2021-12-14
Publication date: 2023-03-24
Anticipated expiration: 2041-12-14
Also published as: CN114238812A

Abstract

The disclosure relates to an information display method, an information display device, computer equipment and a medium, belonging to the technical field of internet, wherein the method comprises the following steps: responding to the access operation of an interactive page of multimedia resources, determining target interactive information in the interactive page, displaying a trigger entry associated with the target interactive information, and responding to the trigger operation of the trigger entry to display a related page of the target interactive information. In the embodiment of the disclosure, the target interaction information is determined in the interaction page of the multimedia resource, and then the trigger entry associated with the target interaction information is displayed, so that the information amount displayed by the interaction page is increased, a user can trigger the relevant page displaying the target interaction information through the trigger entry, the operation path of information display is simplified, and the man-machine interaction efficiency is improved.

Description

Information display method and device, computer equipment and medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to an information display method and apparatus, a computer device, and a medium.

Background

With the continuous development of internet technology, the application of internet technology in the life and work of people is more and more extensive. A user may publish a multimedia asset in the internet so that other users in the internet can view the multimedia asset.

When a user viewing the multimedia resource is interested in the related information (such as activity information) of the multimedia resource, the user needs to quit the playing interface of the currently displayed multimedia resource, find a page entry of the related information, and then view the related information of the multimedia resource by triggering the page entry. Therefore, the operation path of information display is longer, and the human-computer interaction efficiency is reduced.

Disclosure of Invention

The invention provides an information display method, an information display device, computer equipment and a medium, which simplify the operation path of information display and improve the human-computer interaction efficiency. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information display method, including:

responding to the access operation of an interactive page of the multimedia resource, and determining target interactive information in the interactive page;

displaying a trigger entrance associated with the target interaction information;

and displaying the related page of the target interaction information in response to the trigger operation of the trigger entrance.

In the embodiment of the disclosure, the target interaction information is determined in the interaction page of the multimedia resource, and then the trigger entry associated with the target interaction information is displayed, so that the information amount displayed by the interaction page is increased, a user can trigger the relevant page displaying the target interaction information through the trigger entry, the operation path of information display is simplified, and the man-machine interaction efficiency is improved.

In some embodiments, the target interaction information is interaction information including a target keyword;

the displaying of the trigger entry associated with the target interaction information includes:

and displaying a trigger entrance associated with the target interaction information in an area where the target keyword of the target interaction information is located.

In the embodiment of the disclosure, the trigger entry is displayed in the area where the target keyword of the target interaction information is located, so that the relevance between the trigger entry and the target keyword is enhanced, and the display effect of the trigger entry is improved.

In some embodiments, the method further comprises:

and displaying trigger prompt information of the trigger entry, wherein the trigger prompt information is used for prompting a relevant page based on the trigger entry to trigger the display of the target interaction information.

In the embodiment of the disclosure, the information amount displayed by the interactive page is increased by displaying the trigger prompt information of the trigger entry, so that the user is prompted to trigger the relevant page displaying the target interactive information based on the trigger entry, and the operation experience of the user is improved.

In some embodiments, in response to the triggering operation of the trigger entry, the displaying of the relevant page of the target interaction information includes:

and responding to the triggering operation of the triggering entrance, and displaying a related page of the target interaction information in a form of a popup page.

In the embodiment of the disclosure, the related page of the target interaction information is displayed in a popup page form, so as to ensure the display effect of the related page.

In some embodiments, in response to an access operation to an interactive page of multimedia resources, determining target interaction information in the interactive page includes:

responding to the access operation of the interactive page of the multimedia resource, and sending an access request of the interactive page of the multimedia resource;

and receiving an interaction indication message returned based on the access request, wherein the interaction indication message is used for indicating target interaction information in the interaction page.

In the embodiment of the disclosure, the target interaction information in the interaction page is requested to be determined by sending the access request to the interaction page, so that the subsequent information display process is performed based on the determined target interaction information.

In some embodiments, presenting the trigger entry associated with the target interaction information includes any one of:

displaying a trigger entrance associated with the target interaction information in the form of entrance link;

and displaying the trigger entrance associated with the target interaction information in a form of graphic identification.

In the embodiment of the disclosure, the trigger entry is displayed in the form of the entry link or the graphic identifier, so that the display form of the trigger entry is enriched, and the flexibility of displaying the trigger entry is improved.

displaying a trigger entry associated with the target interaction information to slide along one side to the other side of the target interaction information;

displaying that a trigger entrance associated with the target interaction information rotates around the target interaction information;

and displaying a bubble popup associated with the target interaction information, wherein the bubble popup comprises a trigger inlet associated with the target interaction information.

In the embodiment of the disclosure, various display styles of the trigger entry are provided, the display styles of the trigger entry are enriched, and the flexibility of displaying the trigger entry is improved, so that the display effect of the trigger entry is improved.

In some embodiments, the target interaction information is interaction information that satisfies a correlation condition with resource information of the multimedia resource, or the target interaction information is interaction information that satisfies a correlation condition with a target keyword, or the target interaction information is interaction information that satisfies a correlation condition with a target date, or the target interaction information is interaction information issued by an issuing account of the multimedia resource, or the target interaction information is interaction information issued by a platform account.

In the embodiment of the disclosure, various types of target interaction information are provided, the types of the target interaction information are enriched, and the flexibility of information display is improved.

In some embodiments, the trigger entry is at least one of a pick-up entry for a virtual resource, an interactive entry based on the virtual resource, and a resource acquisition entry based on the virtual resource.

In the embodiment of the disclosure, multiple types of trigger entries are provided, the types of the trigger entries are enriched, and the flexibility of information display is improved.

According to a second aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus, the apparatus including:

the device comprises a determining unit, a processing unit and a processing unit, wherein the determining unit is configured to execute an access operation responding to an interactive page of the multimedia resource and determine target interactive information in the interactive page;

the entrance showing unit is configured to perform showing of a trigger entrance associated with the target interaction information;

and the page display unit is configured to execute a trigger operation responding to the trigger entrance and display a related page of the target interaction information.

the portal presentation unit is configured to perform:

In some embodiments, the apparatus further comprises:

and the information display unit is configured to execute trigger prompt information for displaying the trigger entry, and the trigger prompt information is used for prompting a related page based on the trigger entry to trigger the display of the target interaction information.

In some embodiments, the page presentation unit is configured to perform:

In some embodiments, the determining unit is configured to perform:

In some embodiments, the portal presentation unit is configured to perform any of:

displaying a trigger entrance associated with the target interaction information to slide from one side of the target interaction information to the other side of the target interaction information;

displaying a trigger entrance associated with the target interaction information to rotate around the target interaction information;

According to a third aspect of embodiments of the present disclosure, there is provided a computer apparatus comprising:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including: the program code in the computer readable storage medium, when executed by a processor of a computer device, enables the computer device to perform the above-described information presentation method.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the information presentation method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a method for presenting information, according to an example embodiment;

FIG. 2 is a flow chart illustrating a method of presenting information according to an exemplary embodiment;

FIG. 3 is a flow chart illustrating a method of presenting information in accordance with an exemplary embodiment;

FIG. 4 is a diagram illustrating an interactive page in accordance with an exemplary embodiment;

FIG. 5 is a diagram illustrating a related page of target interaction information, according to an exemplary embodiment;

FIG. 6 is a schematic diagram illustrating a resource acquisition page in accordance with an illustrative embodiment;

FIG. 7 is a schematic diagram illustrating an item detail page in accordance with an exemplary embodiment;

FIG. 8 is a schematic diagram of a payment page shown in accordance with an exemplary embodiment;

FIG. 9 is a block diagram illustrating an information presentation device according to an exemplary embodiment;

FIG. 10 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 11 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The data or information to which the present disclosure relates may be data or information that is authorized by a user or sufficiently authorized by various parties.

Fig. 1 is a schematic diagram of an implementation environment of an information presentation method provided by an embodiment of the present disclosure, referring to fig. 1, where the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 is at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop computer, and the like. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may be generally referred to as one of a plurality of terminals, and the embodiment is only illustrated by the terminal 101. Those skilled in the art will appreciate that the number of terminals may be greater or less.

In the embodiment of the present disclosure, the terminal 101 runs various different types of applications, such as a video application, a shopping application, a live application, a fitness application, a social application, and the like. The embodiments of the present disclosure subsequently refer to the above-described application program by using a target application program.

In the embodiment of the present disclosure, the terminal 101 is configured to determine target interaction information in an interaction page in response to an access operation on the interaction page of a multimedia resource, display a trigger entry associated with the target interaction information, and display a related page of the target interaction information in response to a trigger operation on the trigger entry.

The server 102 is an independent physical server, or a server cluster or distributed file system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as cloud service, a cloud database, cloud computing, a cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, CDN (Content Delivery Network), big data and artificial intelligence platform, and the like. In some embodiments, server 102 is a backend server for the target application.

In some embodiments, the server 102 and the terminal 101 are connected directly or indirectly through wired or wireless communication, which is not limited in the embodiments of the present disclosure.

In the embodiment of the present disclosure, the server 102 is configured to determine target interaction information in an interaction page in response to receiving an access request for the interaction page of the multimedia resource sent by the terminal 101, and then send an interaction indication message to the terminal 101 to indicate the target interaction information in the interaction page, so as to trigger the terminal 101 to display a trigger entry associated with the target interaction information.

Alternatively, the number of the servers 102 may be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flowchart illustrating an information presentation method according to an exemplary embodiment, where the method is performed by a terminal, as shown in fig. 2, and includes the following steps:

in step 201, the terminal responds to an access operation on an interactive page of the multimedia resource, and determines target interactive information in the interactive page.

In step 202, the terminal displays a trigger entry associated with the target interaction information.

In step 203, the terminal responds to the trigger operation of the trigger entry, and displays a related page of the target interaction information.

According to the technical scheme provided by the embodiment of the disclosure, the target interaction information is determined in the interaction page of the multimedia resource, and then the trigger entry associated with the target interaction information is displayed, so that the information amount displayed by the interaction page is increased, a user can trigger the relevant page displaying the target interaction information through the trigger entry, the operation path of information display is simplified, and the human-computer interaction efficiency is improved.

In some embodiments, the method further comprises:

In some embodiments, in response to the triggering operation on the trigger entry, the displaying the relevant page of the target interaction information includes:

and in response to the trigger operation of the trigger entrance, displaying a related page of the target interaction information in a popup page form.

Fig. 2 is a basic flow chart of the present disclosure, and the following further explains a scheme provided by the present disclosure based on a specific implementation, and fig. 3 is a flow chart of an information presentation method according to an exemplary embodiment, referring to fig. 3, the method includes:

in step 301, the terminal sends an access request for an interactive page of a multimedia resource to the server in response to an access operation for the interactive page of the multimedia resource.

The terminal runs a target application program, the target application program is provided with functions of issuing multimedia resources and watching the multimedia resources, and the target application program is further provided with an interactive function based on the multimedia resources. For example, a user who issues the multimedia resource or a user who views the multimedia resource may issue the interactive information for the multimedia resource while viewing the multimedia resource, and at this time, the interactive page of the multimedia resource may display the corresponding interactive information.

The resource type of the multimedia resource is any one of a video type, an audio type, a picture type or a text type. Taking the video type as an example, the multimedia resource is a published video work, such as a short video; or live video, such as video that is being live or live playback video. In some embodiments, the interactive page of the multimedia resource is a comment page of the multimedia resource, for example, a comment page of a short video, or a comment page of a live room (or referred to as a chat page), or a comment page of a live playback video. In other embodiments, the interactive page of the multimedia resource may also be an information introduction page of the multimedia resource, for example, an information introduction page of a short video, or an information introduction page of a live room, or an information introduction page of a live playback video. Of course, the interactive page of the multimedia resource can also be other types of interactive pages, which is not limited in this disclosure.

In some embodiments, the playing page of the multimedia resource includes an access control of an interactive page, the access control is used for triggering the interactive page showing the multimedia resource, and accordingly, the access operation of the interactive page of the multimedia resource is triggered based on the access control. For example, when a user wants to view an interactive page of a multimedia resource during the process of viewing the multimedia resource, if the user wants to view the interactive page of the multimedia resource, a trigger operation is performed on an access control in a playing page of the multimedia resource, and the terminal responds to the trigger operation on the access control and sends an access request for the interactive page of the multimedia resource to the server to request for displaying the interactive page of the multimedia resource.

In an optional embodiment, taking an interactive page as a comment page as an example, a playing page of a multimedia resource includes a comment viewing control, where the comment viewing control is used to trigger a comment page showing the multimedia resource, and accordingly, an access operation to the comment page of the multimedia resource is triggered based on the comment viewing control. For example, when a user wants to view a comment page of a multimedia resource during the process of viewing the multimedia resource, a trigger operation is performed on a comment viewing control in a playing page of the multimedia resource, and the terminal sends an access request for the comment page of the multimedia resource to the server in response to the trigger operation on the comment viewing control, so as to request for displaying the comment page of the multimedia resource. In another optional embodiment, taking an interactive page as an information introduction page as an example, the playing page of the multimedia resource includes an information viewing control, the information viewing control is used for triggering the information introduction page showing the multimedia resource, and accordingly, the access operation to the information introduction page of the multimedia resource is triggered based on the information viewing control. For example, when a user wants to view an information introduction page of a multimedia resource during the process of viewing the multimedia resource, a trigger operation is performed on an information viewing control in a playing page of the multimedia resource, and the terminal sends an access request for the information introduction page of the multimedia resource to the server in response to the trigger operation on the information viewing control, so as to request for displaying the information introduction page of the multimedia resource.

In step 302, the server receives an access request for an interactive page of the multimedia resource, and determines target interactive information in the interactive page.

In the embodiment of the disclosure, the interactive page of the multimedia resource comprises at least one piece of interactive information. In some embodiments, taking an interactive page as a comment page as an example, the at least one piece of interactive information is at least one piece of comment information, such as a text comment or a picture comment; taking the interactive page as an information introduction page as an example, the at least one piece of interactive information is introduction information of multimedia resources, such as text information or picture information.

In some embodiments, the target interaction information is interaction information satisfying an association condition, such as a comment satisfying the association condition, in the at least one interaction information. The association condition is used for judging whether at least one piece of interaction information in the interaction page is the target interaction information.

In some embodiments, the server receives an access request for an interactive page of the multimedia resource, obtains at least one piece of interactive information included in the interactive page based on a page identifier carried in the access request, and determines the target interactive information from the at least one piece of interactive information. In other embodiments, the server receives an access request for an interactive page of the multimedia resource, obtains at least one piece of interactive information associated with the multimedia resource based on a resource identifier carried by the access request, and determines the target interactive information from the at least one piece of interactive information. In this embodiment, the page identifier or the resource identifier is carried in the access request, so that the corresponding at least one piece of interaction information can be quickly determined, and the target interaction information can be quickly determined from the at least one piece of interaction information, thereby improving the efficiency of determining the target interaction information.

In some embodiments, the target interaction information is interaction information that satisfies a correlation condition with resource information of the multimedia resource, or the target interaction information is interaction information that satisfies a correlation condition with a target keyword, or the target interaction information is interaction information that satisfies a correlation condition with a target date, or the target interaction information is interaction information issued by an issuing account of the multimedia resource, or the target interaction information is interaction information issued by a platform account. Therefore, various types of target interaction information are provided, the types of the target interaction information are enriched, and the flexibility of information display is improved.

The following describes a process for determining the target interaction information by the server based on the above-mentioned various types of target interaction information, and reference is made to (302A) to (302E):

(302A) In some embodiments, the server selects, from at least one piece of interaction information included in the interaction page, interaction information that satisfies the association condition with the resource information of the multimedia resource, and determines the selected interaction information as target interaction information in the interaction page.

In some embodiments, the resource information of the multimedia resource is resource introduction information of the multimedia resource, such as a resource title, a resource description, and the like; in other embodiments, the resource information of the multimedia resource is resource content information of the multimedia resource, such as a feature vector for characterizing resource content of the multimedia resource.

In some embodiments, the server performs association degree calculation based on the resource information of the multimedia resource and content characteristics of at least one piece of interaction information included in the interaction page, obtains association degrees between the resource information of the multimedia resource and the at least one piece of interaction information, and determines the interaction information of which the association degrees satisfy the association conditions as the target interaction information.

The content characteristics of the interactive information are used for representing the content of the interactive information. In some embodiments, the content features of the interaction information are in the form of feature vectors. Exemplarily, taking the interactive information as a text comment as an example, the content feature of the interactive information is the text feature of the comment; taking the comment as a picture comment as an example, the content feature of the interactive information is the picture feature of the comment.

The association degree represents the degree of correlation between the resource information of the multimedia resource and at least one piece of interactive information respectively. In some embodiments, the association degree satisfying the association condition is the association degree reaching an association degree threshold. In some embodiments, the degree of association is expressed in terms of the distance between feature vectors. For example, the distance may be any one of a cosine distance, an euclidean distance, a manhattan distance, a chebyshev distance, a chi-square distance, or a hamming distance, and the embodiment of the present disclosure does not limit which distance is selected to calculate the association degree. It should be understood that the smaller the distance, the greater the degree of association, and the greater the distance, the lesser the degree of association.

(302B) In some embodiments, the server selects, from at least one piece of interaction information included in the interaction page, interaction information that satisfies the association condition with the target keyword, and determines the selected interaction information as the target interaction information in the interaction page.

The target keywords are preset fixed keywords. For example, a word of kaifen, such as "great junior girl", "all-the-ones", etc., but of course, the target keyword can also be other types of keywords, which are not limited by the embodiments of the present disclosure. In some embodiments, the number of target keywords is one or more.

In some embodiments, for any piece of interaction information included in the interaction page, the server performs association calculation based on the content features of the interaction information and the target keyword to obtain an association between the interaction information and the target keyword, and determines the interaction information of which the association satisfies the association condition as the target interaction information.

(302C) In some embodiments, the server selects, from at least one piece of interaction information included in the interaction page, interaction information satisfying a condition associated with a target date, and determines the selected interaction information as the target interaction information in the interaction page.

Wherein the target date is a preset date. Illustratively, the target date is a holiday, such as a spring festival.

In some embodiments, for any piece of interaction information included in the interaction page, the server performs association calculation based on the content characteristics of the interaction information and the target date to obtain an association between the interaction information and the target date, and determines the interaction information of which the association satisfies the association condition as the target interaction information.

(302D) In some embodiments, the server selects, from at least one piece of interaction information included in the interaction page, interaction information published by a publication account of the multimedia resource, and determines the selected interaction information as target interaction information in the interaction page.

The issuing account of the multimedia resource is also the user account issuing the multimedia resource.

(302E) In some embodiments, the server selects, from at least one piece of interaction information included in the interaction page, interaction information issued by a platform account, and determines the selected interaction information as target interaction information in the interaction page.

The platform account is also an official account of the platform associated with the target application level.

In some embodiments, regarding the determination manner of the target interaction information shown in any one of (302A) to (302E), it is preferable to determine the target interaction information by using any one of (302A) to (302C), that is, it is preferable to determine the interaction information that satisfies the association condition with the resource information of the multimedia resource, the interaction information that satisfies the association condition with the target keyword, or the interaction information that satisfies the association condition with the target date. In an alternative embodiment, in a case that there is no interactive information satisfying the association condition with the resource information of the multimedia resource, no interactive information satisfying the association condition with the target keyword, and no interactive information satisfying the association condition with the target date in the interactive page, the target interactive information is determined based on the above (302D) or (302E).

For the process of determining the target interaction information shown in (302A) to (302E) above, the following implementation manners can also be provided:

in some embodiments, the server executes a process of determining the target interaction information when receiving the access request, where the corresponding process is: the server receives an access request for an interactive page of the multimedia resource, selects interactive information meeting the association condition from at least one piece of interactive information included in the interactive page, and determines the interactive information meeting the association condition as the target interactive information. In this embodiment, when the server receives the access request, the server performs the process of determining the target interaction information, so that the target interaction information can be quickly determined, and smooth display of subsequent information is ensured.

In other embodiments, before implementing the present solution, the server executes a process of determining target interaction information, and adds an association tag to the determined target interaction information to indicate that the corresponding interaction information satisfies an association condition, and then, when receiving the access request, the server determines the target interaction information by determining whether the at least one interaction information carries the association tag, where the corresponding process is: the server receives an access request for an interactive page of the multimedia resource, judges whether the interactive information carries an associated tag or not for any interactive information included in the interactive page, and determines the interactive information carrying the associated tag as the target interactive information, wherein the associated tag indicates that the corresponding interactive information meets the associated condition. In some embodiments, before implementing the present solution, the server monitors the publishing status of the multimedia resource in real time, and periodically determines the target interaction information of the multimedia resource. In this embodiment, the server determines the target interaction information in advance, so that when the access request is subsequently received, the target interaction information can be determined more quickly, the efficiency of determining the target interaction information is greatly improved, and the efficiency of information display is improved.

In step 303, the server sends an interaction indication message to the terminal, where the interaction indication message is used to indicate target interaction information in the interaction page.

In some embodiments, after determining the target interaction information, the server generates the interaction indication information based on the target interaction information, and then sends the generated interaction indication information to the terminal to indicate that the corresponding interaction information is the target interaction information. In an alternative embodiment, the server adds the target interaction information to the interaction information field of the interaction indication information, so as to obtain the interaction indication information for indicating the target interaction information.

In step 304, the terminal receives the interaction indication message returned by the server.

In the above embodiment, the server is requested to determine the target interaction information in the interaction page by sending an access request to the interaction page to the server, so that the terminal performs a subsequent information display process based on the target interaction information determined by the server.

In step 305, the terminal presents a trigger entry associated with the target interaction information based on the target interaction information indicated by the interaction indication information.

In some embodiments, the trigger entry is a trigger entry for a target activity associated with the target interaction information. In some embodiments, the target activity is at least one of a pickup activity of a virtual resource, an athletic activity based on the virtual resource, and a resource acquisition activity based on the virtual resource. The virtual resources are virtual coupons or virtual redemption coupons. Correspondingly, the trigger entry is at least one of a virtual resource getting entry, a virtual resource-based interaction entry and a virtual resource-based resource obtaining entry. Therefore, various types of target activities are provided, various types of trigger entries are provided, the types of the trigger entries are enriched, and the flexibility of information display is improved. Of course, the target activity can also be other types of activities, which are not limited by the embodiments of the present disclosure.

In some embodiments, the terminal displays a trigger entry associated with the target interaction information in an area where the target interaction information is located. In some embodiments, the target interaction information is interaction information including a target keyword, and accordingly, the terminal displays a trigger entry associated with the target interaction information in an area where the target keyword of the target interaction information is located. Therefore, the trigger entry is displayed in the area where the target keyword of the target interaction information is located, the relevance between the trigger entry and the target keyword is enhanced, and the display effect of the trigger entry is improved.

In some embodiments, the terminal adopts different display forms to display the trigger entry, and the corresponding process includes any one of the following:

in an alternative embodiment, the terminal presents the trigger entry associated with the target interaction information in the form of an entry link. The entry link is an entry link of a page related to the target interaction information, and the entry link is used for jumping from the interaction page to the page related to the target interaction information.

In another alternative embodiment, the terminal displays the trigger entry associated with the target interaction information in the form of a graphic identifier. The graphic identifier is associated with an entry link of a related page of the target interaction information, and correspondingly, the graphic identifier also provides a function of jumping to the related page of the target interaction information.

Illustratively, fig. 4 is a schematic diagram of an interaction page shown according to an exemplary embodiment, and referring to fig. 4, the interaction page is the comment page shown in fig. 4, in the comment page shown in fig. 4, a plurality of comments are shown, wherein the target interaction information is "comment 401" shown in fig. 4. In the area where the "comment 401" is located in the comment page shown in fig. 4, the trigger entry is shown in the form of a graphical identifier, and the trigger entry is the "graphical identifier 402" shown in fig. 4.

In the embodiment, the trigger entry is displayed in the form of the entry link or the graphic identifier, so that the display form of the trigger entry is enriched, and the flexibility of displaying the trigger entry is improved.

In some embodiments, the terminal presents the trigger entry in different presentation styles, and the corresponding process includes any one of the following:

in an alternative embodiment, the terminal displays a trigger entry associated with the target interaction information and slides along one side of the target interaction information to the other side.

Exemplarily, the terminal displays the trigger entry to slide along the left side to the right side of the target interaction information in the area where the target interaction information is located; or the terminal displays that the trigger entrance slides along the right side to the left side of the target interaction information in the area where the target interaction information is located; or the terminal displays that the trigger entrance slides along the upper side to the lower side of the target interaction information in the area where the target interaction information is located; or the terminal displays that the trigger entrance slides from the lower side to the upper side of the target interaction information in the area where the target interaction information is located.

In an alternative embodiment, the terminal displays the triggering entry associated with the target interaction information and rotates around the target interaction information.

Exemplarily, the terminal displays that the trigger entrance rotates around the target interaction information along a counterclockwise direction in an area where the target interaction information is located; or the terminal displays that the trigger entrance rotates around the target interaction information along the clockwise direction in the area where the target interaction information is located; or, the terminal displays that the trigger entrance rotates around the target interaction information according to a target track in the area where the target interaction information is located, wherein the target track is a preset fixed track, such as a wavy track.

In an alternative embodiment, the terminal displays a bubble popup associated with the target interaction information, wherein the bubble popup comprises a trigger entry associated with the target interaction information.

In the embodiment, a plurality of display styles of the trigger entrance are provided, the display styles of the trigger entrance are enriched, the flexibility of displaying the trigger entrance is improved, and therefore the display effect of the trigger entrance is improved.

In some embodiments, the terminal displays the trigger entry and simultaneously displays trigger prompt information of the trigger entry, wherein the trigger prompt information is used for prompting a related page based on the trigger entry to trigger the display of the target interaction information. Therefore, the information quantity displayed by the interactive page is increased by displaying the trigger prompt information of the trigger entry, so that the user is prompted to trigger the relevant page displaying the target interactive information based on the trigger entry, and the operation experience of the user is improved.

For example, referring to fig. 4, in the area where the target interaction information is located in the interaction page shown in fig. 4, the trigger prompt information is "prompt information 403" shown in fig. 4, and the content of the "prompt information 403" may be "gib x of new spring. In some embodiments, the terminal displays the trigger prompt message of the trigger entry in a highlight form in the area where the target interaction message is located. In some embodiments, the terminal displays the trigger hint information of the trigger entry in the form of a target font type in the area where the target interaction information is located. The target font type is a preset font type, such as an artistic font. In some embodiments, the terminal displays the trigger hint information of the trigger entry in the form of a target font color in the area where the target interaction information is located. The target font color is a preset font color, such as a red font. In some embodiments, the terminal displays the trigger hint information of the trigger entry in the form of a target font size in the area where the target interaction information is located. Wherein, the target font size is a preset font size, such as font number 5. Therefore, the triggering prompt message is displayed in a form different from the original comment, the effect of displaying the triggering prompt message is achieved, the user can be effectively guided to perform triggering operation on the triggering entry, the related page for displaying the target interaction information is triggered, and the human-computer interaction efficiency is improved.

In step 306, the terminal responds to the trigger operation of the trigger entry, and displays a related page of the target interaction information.

In some embodiments, the terminal responds to the triggering operation of the triggering entry, and displays the related page of the target interaction information in the form of a popup page. Therefore, the related page of the target interaction information is displayed in a popup page mode, so that the display effect of the related page is ensured.

Fig. 5 is a schematic diagram of a related page of target interaction information according to an exemplary embodiment, and referring to fig. 5, fig. 5 shows the related page of the target interaction information in the form of a pop-up page.

The following describes the process of presenting relevant pages of the target interaction information based on various types of target activities shown in step 305, and the corresponding contents are shown in (306A) to (306C):

(306A) In some embodiments, taking the target activity as the pick-up activity of the virtual resource as an example, step 305 may be replaced with: the terminal displays the trigger entry of the virtual resource getting activity in the area where the target interaction information is located, and accordingly, step 306 may be replaced with: and the terminal responds to the trigger operation of the trigger entrance and displays a resource getting page of the virtual resource, wherein the resource getting page is used for getting the virtual resource.

Taking the virtual coupon as an example, the pickup page of the virtual resource is also the pickup page of the virtual coupon. For example, referring to fig. 5, the page related to the target interaction information shown in fig. 5 is a resource pickup page of the virtual resource, that is, the "spring festival merchant shopping red packet" shown in fig. 5.

In some embodiments, the resource getting page includes a getting control, where the getting control is used to trigger getting of the virtual resource, and accordingly, the terminal shows that the virtual resource is in a got state in response to a trigger operation on the getting control. Illustratively, referring to FIG. 5, the get control may be the "get-down control" illustrated in FIG. 5.

In some embodiments, the resource obtaining page further includes a resource obtaining control, where the resource obtaining control is configured to trigger obtaining of a corresponding item resource based on the virtual resource, and accordingly, the terminal, in response to the trigger operation on the resource obtaining control, displays the resource obtaining page, where the resource obtaining page includes at least one item resource, and obtains the corresponding item resource based on at least one item resource in the resource obtaining page.

In the embodiment of the present disclosure, resource acquisition refers to item transaction, specifically, transaction with item resources. Wherein the resource acquisition control can be provided as a transaction control or a purchase control. The item resource may be referred to as an item object, the item resource is an item, and the item transaction is a purchase of the item. Illustratively, referring to FIG. 5, the resource acquisition control may be the "immediate use control" illustrated in FIG. 5. Illustratively, fig. 6 is a schematic diagram illustrating a resource acquisition page according to an exemplary embodiment, and referring to fig. 6, the resource acquisition page may be a "goods shelf page" illustrated in fig. 6, in which a plurality of goods to be traded are displayed.

In some embodiments, after the resource acquisition page is displayed, the terminal displays an item detail page of the item resource in response to a trigger operation on any item resource in the resource acquisition page, where the item detail page is used for displaying transaction detail information of the corresponding item resource.

Illustratively, FIG. 7 is a schematic diagram of an item detail page shown in accordance with an exemplary embodiment, and referring to FIG. 7, the item detail page may be the "item detail page" shown in FIG. 7.

In some embodiments, the item detail page includes an ordering control, the terminal executes a payment process of the corresponding item resource in response to a trigger operation on the ordering control, and then displays the payment page of the corresponding item resource after payment is completed.

Illustratively, referring to FIG. 7, the order control may be the "coupon purchase control" illustrated in FIG. 7. In some embodiments, after the payment is completed, the terminal further displays payment result prompt information in a payment page corresponding to the article resource, where the payment result prompt information is used for prompting the payment success or payment failure. Illustratively, fig. 8 is a schematic diagram of a payment page according to an exemplary embodiment, and referring to fig. 8, in the payment page shown in fig. 8, the payment result prompting message may be "payment success" shown in fig. 8.

In the embodiment, the triggering entry of the virtual resource getting activity associated with the target interactive information is displayed in the area of the target interactive information in the interactive page, so that the user can trigger the getting page displaying the virtual resource through the triggering entry, and the user can get the virtual resource or perform article transaction based on the getting page subsequently, thereby not only helping the user obtain more virtual resources, but also facilitating the user to perform article transaction, and attracting more users to purchase articles.

(306B) In some embodiments, taking the target activity as a virtual resource-based competitive activity as an example, step 305 may be replaced by: the terminal displays a triggering entry of the competitive activity based on the virtual resource in the area where the target interaction information is located, and accordingly, step 306 may be replaced with: and the terminal responds to the trigger operation of the trigger entrance and displays the competitive page of the virtual resource, and the competitive page is used for competitive interaction based on the virtual resource.

The competitive activities refer to game activities, and correspondingly, the competitive activities based on the virtual resources can be game activities based on the virtual resources. Taking the virtual resource as the virtual coupon as an example, the competitive activity may be an activity of obtaining the virtual coupon by participating in a game, and accordingly, the relevant page of the target interaction information is also the game page of the virtual coupon.

In the above embodiment, the trigger entry of the competitive activity of the virtual resource associated with the target interactive information is displayed in the area where the target interactive information is located in the interactive page, so that the user can trigger the competitive page displaying the virtual resource through the trigger entry, and the user can participate in the game to obtain the virtual resource based on the competitive page subsequently, thereby performing a subsequent item transaction process, which can help the user to obtain more virtual resources, and can facilitate the user to perform item transaction, thereby attracting more users to purchase items.

(306C) In some embodiments, taking the target activity as a resource acquisition activity based on a virtual resource as an example, step 305 may be replaced by: the terminal displays a trigger entry of the resource acquisition activity based on the virtual resource in the area where the target interaction information is located, and accordingly, step 306 may be replaced with: and the terminal responds to the triggering operation of the triggering entrance, displays the resource acquisition page of the virtual resource, and performs a commodity transaction process based on at least one commodity object in the resource acquisition page.

The resource acquisition refers to article transaction, and specifically refers to transaction with article resources. Accordingly, the virtual resource-based resource acquisition activity may be an activity of conducting item transactions based on the virtual resource. Taking the virtual resource as the virtual coupon as an example, the resource obtaining activity may be an activity of purchasing goods by using the virtual coupon, and accordingly, the related page of the target interaction information is also an item transaction page of the virtual coupon.

In the embodiment, the triggering entry of the resource obtaining activity of the virtual resource associated with the target interactive information is displayed in the area of the target interactive information in the interactive page, so that the user can trigger the resource obtaining page for displaying the virtual resource through the triggering entry, and the user can perform commodity transaction based on the resource obtaining page subsequently, and therefore the method and the device not only can help the user to obtain more virtual resources, but also can facilitate commodity transaction of the user, and attract more users to purchase commodities.

FIG. 9 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 9, the apparatus includes a determination unit 901, an entrance presentation unit 902, and a page presentation unit 903.

A determining unit 901 configured to perform an access operation in response to an interactive page of a multimedia resource, and determine target interactive information in the interactive page;

a portal presentation unit 902 configured to perform presentation of a trigger portal associated with the target interaction information;

and a page presentation unit 903 configured to perform a trigger operation in response to the trigger entry, and present a relevant page of the target interaction information.

According to the technical scheme, the target interaction information is determined in the interaction page of the multimedia resource, the triggering entry associated with the target interaction information is displayed, the information quantity displayed by the interaction page is increased, a user can trigger the related page displaying the target interaction information through the triggering entry, the operation path of information display is simplified, and the man-machine interaction efficiency is improved.

the portal presentation unit 902 is configured to perform:

In some embodiments, the apparatus further comprises:

In some embodiments, the page presentation unit 903 is configured to perform:

In some embodiments, the determining unit 901 is configured to perform:

In some embodiments, the portal presentation unit 902 is configured to perform any of the following:

It should be noted that: in the information displaying apparatus provided in the above embodiment, when displaying information, only the division of the functional modules is illustrated, and in practical applications, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the information display apparatus and the information display method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

The computer device mentioned in the embodiments of the present disclosure may be provided as a terminal. Fig. 10 shows a block diagram of a terminal 1000 according to an exemplary embodiment of the disclosure. The terminal 1000 can be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1000 can also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or the like by other names.

In general, terminal 1000 can include: a processor 1001 and a memory 1002.

Processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 1001 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor, where the main processor is a processor for processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to display. In some embodiments, the processor 1001 may further include an AI (Artificial Intelligence) processor for processing a calculation operation related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1002 is used for storing at least one program code, which is used for being executed by the processor 1001 to implement the processes performed by the terminal in the information presentation method provided by the method embodiments in the present disclosure.

In some embodiments, terminal 1000 can also optionally include: a peripheral interface 1003 and at least one peripheral. The processor 1001, memory 1002 and peripheral interface 1003 may be connected by a bus or signal line. Various peripheral devices may be connected to peripheral interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, display screen 1005, camera assembly 1006, audio circuitry 1007, positioning assembly 1008, and power supply 1009.

The peripheral interface 1003 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 1001 and the memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1001, the memory 1002, and the peripheral interface 1003 may be implemented on separate chips or circuit boards, which are not limited by this embodiment.

The Radio Frequency circuit 1004 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1004 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1004 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

A display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1005 is a touch display screen, the display screen 1005 also has the ability to capture touch signals on or over the surface of the display screen 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this point, the display screen 1005 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display screen 1005 can be one, disposed on a front panel of terminal 1000; in other embodiments, display 1005 can be at least two, respectively disposed on different surfaces of terminal 1000 or in a folded design; in other embodiments, display 1005 can be a flexible display disposed on a curved surface or a folded surface of terminal 1000. Even more, the display screen 1005 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display screen 1005 may be made of LCD (Liquid Crystal Display), OLED (Organic light-Emitting Diode), and the like.

The camera assembly 1006 is used to capture images or video. Optionally, the camera assembly 1006 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing or inputting the electric signals to the radio frequency circuit 1004 for realizing voice communication. For stereo sound collection or noise reduction purposes, multiple microphones can be provided, each at a different location of terminal 1000. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1007 may also include a headphone jack.

A Location component 1008 is employed to locate a current geographic Location of terminal 1000 for purposes of navigation or LBS (Location based Service). The positioning component 1008 may be a positioning component based on a Global Positioning System (GPS) in the united states, a beidou System in china, a greiner System in russia, or a galileo System in the european union.

Power supply 1009 is used to supply power to various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When the power source 1009 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1000 can also include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyro sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.

Acceleration sensor 1011 can detect acceleration magnitudes on three coordinate axes of a coordinate system established with terminal 1000. For example, the acceleration sensor 1011 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 1012 may detect a body direction and a rotation angle of the terminal 1000, and the gyro sensor 1012 and the acceleration sensor 1011 may cooperate to acquire a 3D motion of the user on the terminal 1000. From the data collected by the gyro sensor 1012, the processor 1001 may implement the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensor 1013 can be disposed on a side frame of terminal 1000 and/or underneath display screen 1005. When pressure sensor 1013 is disposed on a side frame of terminal 1000, a user's grip signal on terminal 1000 can be detected, and processor 1001 performs left-right hand recognition or shortcut operation according to the grip signal collected by pressure sensor 1013. When the pressure sensor 1013 is disposed at a lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1014 is used to collect a fingerprint of the user, and the processor 1001 identifies the user according to the fingerprint collected by the fingerprint sensor 1014, or the fingerprint sensor 1014 identifies the user according to the collected fingerprint. Upon identifying that the user's identity is a trusted identity, the processor 1001 authorizes the user to perform relevant sensitive operations including unlocking a screen, viewing encrypted information, downloading software, paying, and changing settings, etc. Fingerprint sensor 1014 may be disposed on a front, back, or side of terminal 1000. When a physical key or vendor Logo is provided on terminal 1000, fingerprint sensor 1014 can be integrated with the physical key or vendor Logo.

The optical sensor 1015 is used to collect the ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 according to the ambient light intensity collected by the optical sensor 1015. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1005 is increased; when the ambient light intensity is low, the display brightness of the display screen 1005 is turned down. In another embodiment, the processor 1001 may also dynamically adjust the shooting parameters of the camera assembly 1006 according to the intensity of the ambient light collected by the optical sensor 1015.

Proximity sensor 1016, also known as a distance sensor, is typically disposed on a front panel of terminal 1000. Proximity sensor 1016 is used to gather the distance between the user and the front face of terminal 1000. In one embodiment, when proximity sensor 1016 detects that the distance between the user and the front surface of terminal 1000 is gradually reduced, display screen 1005 is controlled by processor 1001 to switch from a bright screen state to a dark screen state; when proximity sensor 1016 detects that the distance between the user and the front of terminal 1000 is gradually increased, display screen 1005 is controlled by processor 1001 to switch from a breath-screen state to a bright-screen state.

Those skilled in the art will appreciate that the configuration shown in FIG. 10 is not intended to be limiting and that terminal 1000 can include more or fewer components than shown, or some components can be combined, or a different arrangement of components can be employed.

The computer device mentioned in the embodiments of the present disclosure may be provided as a server. Fig. 11 is a block diagram of a server according to an exemplary embodiment, where the server 1100 may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1101 and one or more memories 1102, where the one or more memories 1102 store at least one program code, and the at least one program code is loaded and executed by the one or more processors 1101 to implement the processes executed by the server in the information presentation methods provided by the above-mentioned method embodiments. Of course, the server 1100 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1100 may also include other components for implementing device functions, which are not described herein again.

In an exemplary embodiment, a computer readable storage medium comprising program code, such as the memory 1102 comprising program code, executable by the processor 1101 of the server 1100 to perform the information presentation method described above is also provided. Alternatively, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact-Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the information presentation method described above.

In some embodiments, a computer program according to embodiments of the present disclosure may be deployed to be executed on one computer device or on multiple computer devices at one site, or distributed across multiple sites and interconnected by a communication network, and the multiple computer devices distributed across the multiple sites and interconnected by the communication network may constitute a block chain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information presentation method, the method comprising:

responding to an access operation of an interactive page of a multimedia resource, and sending an access request of the interactive page of the multimedia resource, wherein the access request carries a page identifier or a resource identifier to determine at least one piece of interactive information and determine target interactive information in the interactive page from the page identifier or the resource identifier;

receiving interaction indication information generated based on the target interaction information, wherein an interaction information field of the interaction indication information comprises the target interaction information;

displaying a trigger entrance associated with the target interaction information based on the target interaction information indicated by the interaction indication information;

responding to the triggering operation of the triggering entry, and displaying a related page of the target interaction information in a form of a popup page, wherein the triggering entry is a triggering entry of a target activity related to the target interaction information, and the target activity comprises at least one of a virtual resource getting activity, a virtual resource-based competitive activity and a virtual resource-based resource obtaining activity.

2. The information presentation method according to claim 1, wherein the target interaction information is interaction information including a target keyword;

the displaying of the trigger entry associated with the target interaction information comprises:

3. The information presentation method of claim 1, further comprising:

and displaying trigger prompt information of the trigger entry, wherein the trigger prompt information is used for prompting a relevant page based on the trigger entry to trigger and display the target interaction information.

4. The information presentation method according to claim 1, wherein the presenting of the trigger entry associated with the target interaction information comprises any one of:

and displaying a trigger entrance associated with the target interaction information in a form of a graphic identifier.

5. The information presentation method according to claim 1, wherein the presenting of the trigger entry associated with the target interaction information comprises any one of:

6. The information display method according to any one of claims 1 to 5, wherein the target interaction information is interaction information satisfying a correlation condition with resource information of the multimedia resource, or the target interaction information is interaction information satisfying a correlation condition with a target keyword, or the target interaction information is interaction information satisfying a correlation condition with a target date, or the target interaction information is interaction information issued by an issuing account of the multimedia resource, or the target interaction information is interaction information issued by a platform account.

7. The information display method according to any one of claims 1 to 5, wherein the trigger portal is at least one of a pick-up portal for virtual resources, an interaction portal based on the virtual resources, and a resource acquisition portal based on the virtual resources.

8. An information presentation device, the device comprising:

the system comprises a determining unit, a processing unit and a processing unit, wherein the determining unit is configured to execute an access operation responding to an interactive page of a multimedia resource, and send an access request of the interactive page of the multimedia resource, and the access request carries a page identifier or a resource identifier to determine at least one piece of interactive information and determine target interactive information in the interactive page from the page identifier or the resource identifier; receiving interaction indication information generated based on the target interaction information, wherein an interaction information field of the interaction indication information comprises the target interaction information;

the entrance display unit is configured to display a trigger entrance associated with the target interaction information based on the target interaction information indicated by the interaction indication information;

and the page display unit is configured to execute a trigger operation responding to the trigger entry and display a related page of the target interaction information in a form of a popup page, wherein the trigger entry is a trigger entry of a target activity associated with the target interaction information, and the target activity comprises at least one of a virtual resource getting activity, a virtual resource-based competition activity and a virtual resource-based resource obtaining activity.

9. The information presentation device of claim 8, wherein the target interaction information is interaction information comprising a target keyword;

the entrance presentation unit is configured to perform:

10. The information presentation device of claim 8, further comprising:

and the information display unit is configured to execute the triggering prompt information for displaying the triggering entry, and the triggering prompt information is used for prompting a relevant page based on the triggering entry to trigger the target interaction information to be displayed.

11. The information presentation device of claim 8, wherein the portal presentation unit is configured to perform any one of:

12. The information presentation device of claim 8, wherein the portal presentation unit is configured to perform any one of:

13. The information display device according to any one of claims 8 to 12, wherein the target interaction information is interaction information that satisfies a correlation condition with resource information of the multimedia resource, or the target interaction information is interaction information that satisfies a correlation condition with a target keyword, or the target interaction information is interaction information that satisfies a correlation condition with a target date, or the target interaction information is interaction information issued by an issue account of the multimedia resource, or the target interaction information is interaction information issued by a platform account.

14. The information presentation device according to any one of claims 8 to 12, wherein the trigger portal is at least one of a pick-up portal for virtual resources, an interaction portal based on the virtual resources, and a resource acquisition portal based on the virtual resources.

15. A computer device, characterized in that the computer device comprises:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method of any one of claims 1 to 7.

16. A computer-readable storage medium, characterized in that, when the program code in the computer-readable storage medium is executed by a processor of a computer device, the computer device is enabled to execute the information presentation method according to any one of claims 1 to 7.