CN113518265B

CN113518265B - Live broadcast data processing method and device, computer equipment and medium

Info

Publication number: CN113518265B
Application number: CN202110572718.8A
Authority: CN
Inventors: 卓艳男; 许忱澄
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-05-25
Filing date: 2021-05-25
Publication date: 2022-06-24
Anticipated expiration: 2041-05-25
Also published as: CN113518265A

Abstract

The present disclosure relates to a live data processing method, device, computer equipment and medium, and belongs to the technical field of internet, and the method includes: the method comprises the steps of displaying a target activity prompt based on a display object in a live broadcast room, responding to a trigger operation of the target activity prompt, displaying an activity page of a target activity based on the display object, responding to a trigger operation of an activity participation control, and issuing the display object in the form of the target activity and based on activity information in the live broadcast room. In the embodiment of the disclosure, the target activity prompt associated with the display object in the live broadcast room is displayed, so that the user can trigger the display activity page through the target activity prompt, and the user can participate in the target activity and display the display object in the form of the target activity through the activity participation control set in the activity page, thereby improving the efficiency of creating the activity and also improving the publishing efficiency of the display object.

Description

Live broadcast data processing method and device, computer equipment and medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a live data processing method and apparatus, a computer device, and a medium.

Background

With the development of internet technology, e-commerce is gradually combined with live broadcast, and the hot stream of live broadcast shopping is aroused. Often, merchants will create a time-limited second kill of goods on live platforms, thereby attracting more users to enter live room shopping.

At present, when a merchant wants to create a time-limited second deactivation in a live broadcast platform, a technician who commissions the live broadcast platform offline is required, related commodity information and activity information are sent to the technician in an offline transmission mode, and the technician creates the time-limited second deactivation corresponding to the commodity. Thus, the time consumption for creating the activity is long, and the efficiency of creating the activity is reduced.

Disclosure of Invention

The present disclosure provides a live data processing method, apparatus, computer device, and medium, which can improve efficiency of creating an activity. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a live data processing method is provided, where the method includes:

displaying a target activity prompt in a live broadcast room;

responding to the trigger operation of the target activity prompt, and displaying an activity page of a target activity, wherein the activity page comprises activity information and an activity participation control of a display object in the live broadcast room under the condition of participating in the target activity;

and in response to the triggering operation of the activity participation control, displaying the display object based on the activity information.

In the embodiment of the disclosure, the target activity prompt associated with the display object in the live broadcast room is displayed, so that the user can trigger the display activity page through the target activity prompt, and the user can participate in the target activity and display the display object in the form of the target activity through the activity participation control set in the activity page, thereby improving the efficiency of creating the activity and also improving the publishing efficiency of the display object.

In some embodiments, in response to a trigger operation on the target activity prompt, presenting an activity page of the target activity includes:

responding to the trigger operation of the target activity prompt, and acquiring the activity information, wherein the activity information is determined based on the target activity and the display object;

and displaying the activity information and the activity participation control of the display object in an activity page displaying the target activity.

In the embodiment of the disclosure, when the target activity prompt is triggered, the activity information is acquired, and then the activity information is displayed in the activity page, so that the information amount displayed by the activity page is increased, and a user can timely know the activity information under the condition of participating in the target activity.

In some embodiments, presenting the target campaign tips in the live room includes:

and displaying the target activity prompt based on the newly-added display object to be released in the live broadcast room.

In the embodiment of the disclosure, under the condition that the user adds the display object, the target activity prompt associated with the display object is displayed, so that the user can check the relevant information of the target activity associated with the newly added display object by triggering the target activity prompt, and the human-computer interaction efficiency is improved.

displaying an activity management control on a management page of the live broadcast room, wherein the activity management control is used for managing whether to participate in the target activity;

and displaying the target activity prompt on the activity management control based on a display object in the live broadcast room.

In the embodiment of the disclosure, the target activity prompt is displayed on the activity management control to prompt the user that the target activity associated with the display object exists, so that the user can trigger the target activity prompt by triggering the activity management control, so as to perform the subsequent process.

In some embodiments, the management page includes an activity creation portal;

the method further comprises the following steps:

responding to the triggering operation of the activity creation entrance, and displaying a first activity creation page, wherein the first activity creation page is used for creating a target activity associated with the display object in the live broadcast room;

and creating a target activity associated with the display object in the live broadcast room based on the first activity creation page.

In the embodiment of the disclosure, the activity creation entrance is set, so that the user can trigger and display the first activity creation page through the activity creation entrance, and further, the target activity can be created in the live broadcast room through the first activity creation page, rich interaction modes are provided, and the interaction experience of the user is improved.

In some embodiments, the activity page includes a non-engagement control;

after the response to the triggering operation of the target activity prompt is responded, and the activity page of the target activity is displayed based on the display object, the method further comprises the following steps:

and in response to the triggering operation of the non-participation control, displaying a popup window for inputting a reason for not participating in the target activity.

In the embodiment of the disclosure, a non-participation control is further set, and when the user triggers the non-participation control, a popup window for inputting a non-participation reason is also displayed, so that the information amount displayed by the activity page is increased.

According to a second aspect of the embodiments of the present disclosure, there is provided a live data processing method, including:

determining activity information of a display object under the condition of participating in target activity based on the display object in the live broadcast room;

sending a target activity prompt to a terminal corresponding to a main broadcasting account of the live broadcasting room, wherein the target activity prompt is used for triggering and displaying an activity page, and the activity page comprises the activity information and an activity participation control;

and responding to the anchor account triggering the activity participation control, and publishing the display object based on the activity information.

In the embodiment of the disclosure, after determining the activity information of the display object under the condition of participating in the target activity, a target activity prompt is sent to the terminal corresponding to the anchor account to trigger the display of the target activity prompt associated with the display object in the live broadcast room, so that the user can trigger the display of the activity page through the target activity prompt, and the user can participate in the target activity and issue the display object in the form of the target activity through the activity participation control by setting the activity participation control in the activity page, thereby improving the efficiency of creating the activity and also improving the issuing efficiency of the display object.

In some embodiments, after sending the target activity prompt to the terminal corresponding to the anchor account of the live broadcast room, the method further includes:

and responding to the host account triggering the target activity prompt and sending the activity information to the terminal.

In the embodiment of the disclosure, the activity information is triggered to be displayed in the activity page by sending the activity information to the terminal corresponding to the anchor account, so that the information amount displayed in the activity page is increased, and a user can timely know the activity information under the condition of participating in the target activity.

In some embodiments, determining activity information of a presentation object in a live room while participating in a target activity based on the presentation object comprises:

and responding to the newly added display object to be released in the live broadcast room, and executing a step of determining activity information of the display object under the condition of participating in the target activity based on the display object in the live broadcast room.

In the embodiment of the disclosure, when the user adds the display object, the activity information of the display object under the condition of participating in the target activity is determined, and then the target activity prompt associated with the display object is displayed to the user, so that the user can check the relevant information of the target activity associated with the display object by triggering the target activity prompt, and the human-computer interaction efficiency is improved.

In some embodiments, based on a presentation object in the live broadcast, determining activity information of the presentation object in the case of participating in the target activity is preceded by:

and creating the target activity based on a second activity creation page, wherein the second activity creation page is used for creating the target activity on the live platform.

In the embodiment of the disclosure, by setting the second activity creation page, a manager can create the target activity on the live broadcast platform by operating on the second activity creation page, so that the human-computer interaction efficiency is improved.

In some embodiments, creating the target activity based on the second activity creation page includes at least one of:

determining the set activity name as the activity name of the target activity in response to an activity name setting operation based on the second activity creation page;

determining the set activity period as the activity period of the target activity in response to an activity period setting operation for creating a page based on the second activity;

and in response to the activity resource limit setting operation of the second activity creation page, determining the set activity resource limit as the activity resource limit of the target activity, wherein the activity resource limit is used for representing the resource limit of the application allowed by the creation of the target activity.

In some embodiments, determining activity information of the presentation object in the target activity based on the presentation object in the live room comprises any one of the following:

associating the display object with the activity information defined by the target activity to obtain the activity information of the display object under the condition of participating in the target activity;

and in response to an activity information setting operation based on the presentation object and the target activity, determining the set activity information as the activity information of the presentation object in the case of participating in the target activity.

In the embodiment of the disclosure, two ways of generating activity information are provided, the activity information can be generated quickly by an automatic association way, and the activity information can be adjusted according to actual conditions by a manual setting way.

In some embodiments, determining activity information of a presentation object in a target activity based on the presentation object in the live room includes any one of:

determining a transaction price of the display object under the condition of participating in the target activity based on the display object;

determining a transaction time period of the display object under the condition of participating in the target activity based on the display object;

determining a first transaction quantity of the display object under the condition of participating in the target activity based on the display object, wherein the first transaction quantity is the stock quantity of the display object participating in the target activity;

and determining a second transaction amount of the display object under the condition of participating in the target activity based on the display object, wherein the second transaction amount is the amount of transactions allowed when a transaction is carried out with the display object.

According to a third aspect of the embodiments of the present disclosure, there is provided a live data processing apparatus, including:

the prompt presentation unit is configured to perform presentation of a target activity prompt in a live broadcast room;

the page display unit is configured to execute a trigger operation responding to the target activity prompt and display an activity page of the target activity, and the activity page comprises activity information and an activity participation control of a display object in the live broadcast room under the condition of participating in the target activity;

and the object showing unit is configured to perform triggering operation responding to the activity participation control and show the showing object based on the activity information.

In some embodiments, the page presentation unit is configured to perform:

In some embodiments, the prompt presenting unit is configured to perform:

In some embodiments, the management page includes an activity creation portal;

the page presentation unit is further configured to perform:

In some embodiments, the activity page includes a do not participate control;

the device also includes:

and the popup window display unit is configured to execute a popup window in response to the triggering operation of the non-participation control, and the popup window is used for inputting a reason for not participating in the target activity.

According to a fourth aspect of an embodiment of the present disclosure, there is provided a live data processing apparatus, including:

the determining unit is configured to execute activity information of a display object in a live broadcast room under the condition of participating in a target activity;

the sending unit is configured to execute sending of a target activity prompt to a terminal corresponding to a main broadcast account of the live broadcast room, wherein the target activity prompt is used for triggering and displaying an activity page, and the activity page comprises the activity information and an activity participation control;

and the release unit is configured to execute triggering the activity participation control in response to the anchor account, and release the display object based on the activity information.

In some embodiments, the sending unit is further configured to perform:

and responding to the trigger of the anchor account for the target activity prompt, and sending the activity information to the terminal.

In some embodiments, the determining unit is configured to perform:

In some embodiments, the apparatus further comprises:

and the creating unit is configured to execute creating a page based on a second activity, and create the target activity, wherein the page is used for creating the target activity on the live platform.

In some embodiments, the creating unit is configured to perform at least one of:

In some embodiments, the determining unit is configured to perform any one of:

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer apparatus including:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the live data processing method described above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including: the program code in the computer readable storage medium, when executed by a processor of a computer device, enables the computer device to perform the live data processing method described above.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the live data processing method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a live data processing method according to an example embodiment;

FIG. 2 is a flow diagram illustrating a method of live data processing in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method of live data processing in accordance with an exemplary embodiment;

FIG. 4 is a flow diagram illustrating a method of live data processing in accordance with an exemplary embodiment;

FIG. 5 is a schematic diagram illustrating a management page in accordance with an illustrative embodiment;

FIG. 6 is a schematic diagram illustrating an active page in accordance with an exemplary embodiment;

FIG. 7 is a flowchart illustrating the creation of a time-limited second kill activity in accordance with an exemplary embodiment;

FIG. 8 is a block diagram illustrating a live data processing apparatus in accordance with an exemplary embodiment;

FIG. 9 is a block diagram illustrating a live data processing apparatus in accordance with an exemplary embodiment;

FIG. 10 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 11 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of methods and apparatus consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The information to which the present disclosure relates may be information authorized by a user or sufficiently authorized by parties.

Fig. 1 is a schematic diagram of an implementation environment of a live data processing method provided in an embodiment of the present disclosure, and referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smartphone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop portable computer, and the like. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may be generally referred to as one of a plurality of terminals, and the embodiment is only illustrated by the terminal 101. Those skilled in the art will appreciate that the number of terminals described above may be greater or fewer.

In the embodiment of the present disclosure, the terminal 101 includes a first terminal and a second terminal.

The first terminal is used to refer to a terminal operated by a merchant. For example, the merchant may be a main cast. Embodiments of the present disclosure subsequently employ an anchor to represent the merchant. Accordingly, the first terminal is also a terminal corresponding to the anchor account. The first terminal runs with a client of a live broadcast platform, and a user can manage display objects in a live broadcast room or a shop through the client of the live broadcast platform. In the embodiment of the disclosure, the first terminal is configured to display a target activity prompt based on a display object in a live broadcast room, display an activity page of a target activity in response to a trigger operation on the target activity prompt, and display the display object based on the activity information in response to a trigger operation on the activity participation control.

The second terminal is used for referring to a terminal operated by a manager of the live broadcast platform. For example, the administrator may be an operator or process personnel of the live platform. The second terminal is provided with a management end of the live broadcast platform in operation, and through the management end of the live broadcast platform, managers can monitor live broadcast information of multiple merchants on the live broadcast platform in real time and carry out unified management on the live broadcast information of the multiple merchants. In the embodiment of the disclosure, the second terminal is configured to determine, based on a display object in a live broadcast room, activity information of the display object in the case of participating in a target activity, send a target activity prompt to a terminal corresponding to a anchor account in the live broadcast room, where the target activity prompt is used to trigger a display activity page, where the activity page includes the activity information and an activity participation control, trigger the activity participation control in response to the anchor account, and issue the display object based on the activity information.

The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like. The server 102 and the terminal 101 may be directly or indirectly connected through wired or wireless communication, which is not limited in the embodiment of the present disclosure. Alternatively, the number of the servers 102 may be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Server 102 is also a backend server of the live platform. In the disclosed embodiment, the server 102 includes a first server and a second server. The first server may be a background server of the client. The second server may be a backend server of the management side. In the embodiment of the disclosure, the first server and the second server are respectively used for transmitting information of corresponding terminals, so as to realize interaction between the first terminal and the second terminal. The first server and the second server are referred to as servers for short in the following.

Fig. 2 is a flowchart illustrating a live data processing method according to an exemplary embodiment, where the method is performed by a first terminal, as shown in fig. 2, and includes the following steps:

in step 201, the first terminal presents a target activity prompt in the live broadcast room.

In the embodiment of the present disclosure, the target activity prompt is used to prompt that a target activity associated with the display object exists on the live broadcast platform. The target activity is used to indicate a transaction form of the presentation object.

In step 202, in response to the triggering operation of the target activity prompt, the first terminal presents an activity page of the target activity, where the activity page includes activity information and an activity participation control of a presentation object in the live broadcast room in the case of participating in the target activity.

In step 203, the first terminal responds to the triggering operation of the activity participation control, and displays the display object based on the activity information.

According to the technical scheme, the display activity page can be triggered by the user through the target activity prompt by displaying the target activity prompt associated with the display object in the live broadcast room, and the display object can be displayed in the form of the target activity by setting the activity participation control in the activity page through the activity participation control by the user.

In some embodiments, the management page includes an activity creation portal;

the method further comprises the following steps:

In some embodiments, the activity page includes a do not participate control;

Fig. 3 is a flowchart illustrating a live data processing method according to an exemplary embodiment, where the method is performed by a second terminal, as shown in fig. 3, and includes the following steps:

in step 301, the second terminal determines activity information of a presentation object in the live broadcast room in the case of participating in the target activity, based on the presentation object.

In an embodiment of the present disclosure, the target activity is used to indicate a transaction form of the presentation object.

In step 302, the second terminal sends a target activity prompt to a terminal corresponding to the anchor account of the live broadcast room, where the target activity prompt is used to trigger displaying of an activity page, and the activity page includes the activity information and an activity participation control.

In step 303, the second terminal triggers the activity participation control in response to the anchor account, and issues the presentation object based on the activity information.

In the embodiment of the disclosure, the target activity prompt is used for prompting that target activities associated with the display object exist on the live broadcast platform.

According to the technical scheme, after the activity information and activity information of the display object under the condition of participating in the target activity are determined, the target activity prompt is sent to the terminal corresponding to the anchor account to trigger the target activity prompt related to the display object in the live broadcast room, so that a user can trigger a display activity page through the target activity prompt, and the user can participate in the target activity and issue the display object in the form of the target activity through the activity participation control arranged in the activity page.

in response to an activity period setting operation for creating a page based on the second activity, determining the set activity period as an activity period of the target activity;

Fig. 2 to fig. 3 are only basic flows shown in the present disclosure, and the following further explains a scheme provided by the present disclosure based on a specific implementation, fig. 4 is a flow chart of a live data processing method shown according to an exemplary embodiment, referring to fig. 4, fig. 4 illustrates a scheme by taking an interaction process between a first terminal, a second terminal, and a server as an example, where the method includes:

in step 401, the second terminal creates a page based on a second activity, and creates the target activity, where the page is used to create the target activity on the live platform.

In the embodiment of the present disclosure, the second terminal is used to refer to a terminal operated by a manager of the live broadcast platform. The target event is a large-scale transaction event initiated on a live platform. The targeting activity is used to indicate a transaction form of the presentation object, where the presentation object may be an item object, such as a commodity in a live room.

In an alternative embodiment, the targeting campaign is used to define a trade time or trade price for the presentation object. Taking the limited second activity as an example, the limited second activity refers to an activity of trading at a limited price (second price) within a limited time period (second activity period), and the indicated trading form is that trading at the limited price within the limited time period. In another alternative embodiment, the targeting campaign is used to define the trade criteria for the presentation object. Taking the welfare purchase activity as an example, the welfare purchase activity refers to an activity of conducting a transaction when a transaction condition is satisfied, and the indicated transaction form is that the transaction is conducted when the transaction condition is satisfied. The trading condition may be at least one of the conditions that the account number level reaches the target level, the trading order number reaches the target number, the live broadcast watching time length reaches the target time length, and the like. The embodiments of the present disclosure will be described with the time-limited second killing as an example.

In some embodiments, the second campaign creation page is used to set the campaign basis information for the target campaign. Optionally, the activity basis information includes an activity name, an activity time period, and an activity resource amount. Wherein the activity time period comprises an activity start time and an activity end time. The activity resource limit is the budget amount of the activity. Accordingly, the process of the second terminal creating the target activity based on the second activity creation page includes at least one of the following: in response to an activity name setting operation based on the second activity creation page, acquiring a set activity name, and determining the set activity name as the activity name of the target activity; in response to an activity time period setting operation for creating a page based on the second activity, acquiring the set activity time period, and determining the set activity time period as the activity time period of the target activity; and responding to the setting operation of the activity resource limit of the second activity creation page, acquiring the set activity resource limit, and determining the set activity resource limit as the activity resource limit of the target activity, wherein the activity resource limit is used for representing the resource limit of the application allowed by the creation of the target activity.

In the embodiment, by setting the second activity creation page, the manager can create the target activity on the live broadcast platform by operating on the second activity creation page, so that the human-computer interaction efficiency is improved.

In an optional embodiment, the second terminal presents at least one input control in the second activity creation page, and obtains the input activity information in response to an input operation on the at least one input control. Optionally, the at least one input control includes an activity name input control, an activity time period input control, and an activity resource amount input control.

Taking the activity time period input control as an example, the second terminal displays the activity time period input control in the second activity creation page, and obtains the input activity time period in response to the input operation of the activity time period input control.

In another optional embodiment, the second terminal presents at least one selection control in the second activity creation page, presents a plurality of candidates corresponding to the selected selection control in response to a triggering operation on the at least one selection control, and determines information corresponding to the selected candidate as activity information of the target activity in response to the selecting operation on the plurality of candidates. Optionally, the at least one selection control includes an activity name selection control, an activity time period selection control, and an activity resource quota selection control.

Taking the activity time period selection control as an example, the second terminal displays the activity time period selection control in the second activity creation page, displays a plurality of candidate activity time periods in response to the triggering operation of the activity time period selection control, and determines the selected candidate activity time period as the activity time period of the target activity in response to the selection operation of the candidate activity time periods.

In the embodiment, two ways of setting the activity information are provided, the activity basic information is set in an input way or a selection way, the efficiency of setting the activity basic information can be improved, and the human-computer interaction efficiency is improved.

In the embodiment of the disclosure, the second activity creation page is provided by constructing the time-limited second killing system of the platform angle, so that the operation is visual, a manager can create a target activity on the live broadcast platform based on the touch operation on the second activity creation page, and then the subsequent process is performed, so that the human-computer interaction efficiency is improved, and meanwhile, the activity creation efficiency and accuracy are also improved.

The above-described process shows a process of creating a target activity based on a touch operation by a manager. In some embodiments, step 401 is performed again in case there is a resource quota (active budget) on the live platform. Further, when the sub-resource quota (sub-activity budget) corresponding to the target activity exists in the live broadcast platform, step 401 is executed again.

In some embodiments, when the sub-resource limit corresponding to the target activity exists in the live broadcast platform, the second terminal determines the sub-resource limit set by the live broadcast platform as the activity resource limit of the target activity.

In an optional embodiment, when the sub-resource limit corresponding to the target activity exists in the live broadcast platform, the second terminal displays an activity resource limit input control in a second activity creation page, in the activity resource limit input control, displays the sub-resource limit set by the live broadcast platform by default, and determines the sub-resource limit set by the live broadcast platform as the activity resource limit of the target activity in response to a confirmation operation of the activity resource limit input control.

In another optional embodiment, when the live broadcast platform has the sub-resource limit corresponding to the target activity, the second terminal displays the sub-resource limit set by the live broadcast platform in response to the triggering operation of the activity resource limit selection control, and determines the sub-resource limit set by the live broadcast platform as the activity resource limit of the target activity in response to the selection operation of the sub-resource limit.

In the embodiment, the second terminal can also directly associate the target activity with the sub-resource limit set on the live broadcast platform, so that the activity resource limit can be set more conveniently, and the human-computer interaction efficiency is further improved.

In step 402, the first terminal sends an object addition request to the server in response to an addition operation of a to-be-published presentation object in the live broadcast, where the object addition request is used to request to add the to-be-published presentation object.

In an embodiment of the disclosure, the first terminal is used to refer to a terminal operated by a merchant. For example, the merchant may be an anchor. Embodiments of the present disclosure subsequently employ an anchor to represent the merchant. Accordingly, the first terminal is also a terminal corresponding to the anchor account.

In some embodiments, the first terminal sends an object addition request to the server in response to adding a presentation object to be published in the live broadcast. In other embodiments, the first terminal sends an object addition request to the server in response to adding a presentation object to be published in a live schedule of a live broadcast room, where the live schedule represents a publishing schedule of the presentation object in the live broadcast room.

In step 403, the server receives the object addition request, and sends an object addition instruction to the second terminal based on the object addition request, where the object addition instruction is used to instruct to add a new to-be-released presentation object in the live broadcast.

The steps 402 to 403 are processes of triggering the server to send an object addition instruction to the second terminal when the anchor account adds a display object. In other embodiments, after receiving the object addition request, the server checks a newly added display object in the live broadcast room, and after the display object is checked, an object addition instruction is sent to the second terminal based on the object addition request. The auditing may be to audit whether the information such as the category or the material of the display object meets the specification.

In step 404, the second terminal receives the object addition instruction, and in response to adding a to-be-released presentation object in the live broadcast room, executes step 405.

In step 405, the second terminal determines activity information of the presentation object in the target activity based on the presentation object in the live broadcast room.

In some embodiments, the second terminal associates the presentation object with the activity information defined by the target activity, resulting in activity information of the presentation object in the case of participating in the target activity. In other embodiments, the second terminal determines the set activity information as the activity information of the presentation object in the case of participating in the target activity in response to an activity information setting operation based on the presentation object and the target activity. In the above embodiment, two ways of generating activity information are provided, and the activity information can be generated quickly by means of automatic association, and can be adjusted according to actual conditions by means of manual setting.

Specifically, the process of generating the activity information by the second terminal includes at least one of the following:

(405A) in some embodiments, the second terminal determines a transaction price for the presentation object while participating in the target activity based on the presentation object.

In an optional embodiment, the second terminal obtains the object identifier of the display object and the transaction price defined by the target activity, and associates the object identifier with the transaction price to obtain the transaction price of the display object in the case of participating in the target activity.

In another optional embodiment, the second terminal presents the presentation object and the target activity in an activity setting page, and determines the set transaction price as the transaction price of the presentation object in the case of participating in the target activity in response to a transaction price setting operation based on the presentation object and the target activity.

(405B) In some embodiments, the second terminal determines a transaction time period for the presentation object while participating in the target activity based on the presentation object.

In an optional embodiment, the second terminal obtains the object identifier of the display object and the trading time period defined by the target activity, and associates the object identifier with the trading time period to obtain the trading time period of the display object under the condition of participating in the target activity.

In another optional embodiment, the second terminal presents the presentation object and the target activity in an activity setting page, and determines the set trading period as the trading period of the presentation object under the condition of participating in the target activity in response to a trading period setting operation based on the presentation object and the target activity.

(405C) In some embodiments, the second terminal determines, based on the presentation object, a first transaction amount of the presentation object while participating in the target activity, the first transaction amount being an inventory amount of the presentation object participating in the target activity.

In an optional embodiment, the second terminal obtains an object identifier of the display object and a first transaction amount defined by the target activity, and associates the object identifier with the first transaction amount to obtain the first transaction amount of the display object under the condition of participating in the target activity.

In another optional embodiment, the second terminal presents the presentation object and the target activity in an activity setting page, and determines the set first transaction amount as the first transaction amount of the presentation object in the case of participating in the target activity in response to a first transaction amount setting operation based on the presentation object and the target activity.

(405D) In some embodiments, the second terminal determines, based on the presentation object, a second transaction amount for the presentation object while participating in the target activity, the second transaction amount being an amount of transactions allowed when a transaction is conducted with the presentation object.

In an optional embodiment, the second terminal obtains an object identifier of the display object and a second transaction amount defined by the target activity, and associates the object identifier with the second transaction amount to obtain the second transaction amount of the display object under the condition of participating in the target activity.

In another optional embodiment, the second terminal presents the presentation object and the target activity in an activity setting page, and determines the set second transaction amount as a second transaction amount of the presentation object in the case of participating in the target activity in response to a second transaction amount setting operation based on the presentation object and the target activity.

Taking the second killing activity for a limited time as an example, the trading price is the second killing price of the display object, the trading time period is the second killing time period of the display object, the first trading amount is the second killing stock of the display object, and the second trading amount is the amount of each person who purchases the display object in a limited manner.

For the information association process mentioned in the above embodiment, the information association process may also be executed by the server, that is, the server generates the activity information of the display object under the condition of participating in the target activity based on the display object and the target activity, and further sends the generated activity information to the second terminal, and after receiving the activity information, the second terminal displays the activity information in the activity setting page. Further, the manager can also modify the displayed activity information, and accordingly, the second terminal obtains the edited activity information in response to the editing operation based on the activity information displayed in the activity setting page, and determines the edited activity information as the activity information of the display object in the case of participating in the target activity.

In some embodiments, the number of the display objects includes a plurality, the second terminal further displays a plurality of display objects in the activity setting page, and determines activity information of the selected display object in the case of participating in the target activity based on the selected display object and the target activity in response to a selection operation of the plurality of display objects. In the embodiment, the accuracy of activity creation can be improved by selecting the display object related to the target activity and then performing subsequent operations.

In some embodiments, the second terminal is further capable of making a setting of the distributor of goods based on the activity setting page. Thus, the information type of the activity setting is enriched.

The above steps 402 to 405 are processes of triggering and executing subsequent activity information determination when a display object to be released is newly added in the live broadcast room. It should be noted that steps 402 to 404 are optional steps. In other embodiments, after the second terminal creates the target activity based on step 401, step 405 may be executed without executing steps 402 to 404. Accordingly, the contents of step 405 are replaced with: and the second terminal determines the activity information of the display object under the condition of participating in the target activity based on the display object in the live broadcast room. In this way, a target activity associated with any presentation object in the live broadcast room can be generated based on the any presentation object.

In step 406, the second terminal sends a target activity prompt to the server, where the target activity prompt is used to trigger the server to send the target activity prompt to the first terminal.

In step 407, the server sends a target activity prompt to the first terminal.

In some embodiments, the server sends a target activity prompt to a terminal (i.e., a first terminal) corresponding to the anchor account based on the anchor account of the live broadcast room carried by the target activity prompt, so as to prompt that a target activity associated with the display object exists on the live broadcast platform.

The above-mentioned steps 405 to 407 are processes of triggering the second terminal to send the target activity prompt to the server after generating the activity information corresponding to the target activity. In other embodiments, the server checks the activity information corresponding to the target activity after receiving the target activity prompt, and sends the target activity prompt to the first terminal after the target activity prompt passes the examination and approval. In this way, the safety and reliability of the activity can be ensured.

In step 408, the first terminal receives and presents the target campaign prompt.

In some embodiments, the first terminal displays an activity management control on a management page of the live broadcast room, the activity management control is used for managing whether to participate in the target activity of the live broadcast platform, and the target activity prompt is displayed on the activity management control based on a display object in the live broadcast room. The target activity prompt is displayed on the activity management control to prompt the user that the target activity associated with the display object exists, so that the user can trigger the target activity prompt by triggering the activity management control, and the subsequent process is facilitated.

Illustratively, FIG. 5 is a schematic diagram of a management page, shown in accordance with an exemplary embodiment, and referring to FIG. 5, the management page may be the "marketing tools" page shown in FIG. 5 and the campaign management control may be the "second kill management" portal shown in FIG. 5. In some embodiments, the first terminal presents the target campaign prompt in the upper right corner of the campaign management control. In some embodiments, the first terminal presents the target campaign prompt on the campaign management control in the form of a first tab. For example, the first label may be a label with the word "new".

Optionally, the management page includes an activity creation entry, and the method further includes: and in response to the triggering operation of the activity creation entrance, displaying a first activity creation page, wherein the first activity creation page is used for creating a target activity associated with the display object in the live broadcast room, and creating the target activity associated with the display object in the live broadcast room based on the first activity creation page. For example, referring to fig. 5, the activity creation entry may be the "creation" entry of the "second kill activity" shown in fig. 5. The entrance is established through setting up the activity for the user establishes the entrance through this activity, just can trigger the show first activity and establish the page, and then, establishes the page through this first activity, just can establish the target activity in the live broadcast room, provides abundant interactive mode, has promoted user's interactive experience.

In the foregoing steps 402 to 408, for the first terminal, the process of displaying the target activity prompt is performed based on the new to-be-released display object in the live broadcast room. Therefore, under the condition that the user adds the display object, the target activity prompt associated with the display object can be displayed, so that the user can check the relevant information of the target activity associated with the newly added display object by triggering the target activity prompt, and the man-machine interaction efficiency is improved.

In step 409, the first terminal sends a page display request to the server in response to the trigger operation of the target activity prompt.

In step 410, the server receives the page display request, and sends an activity triggering indication to the second terminal, where the activity triggering indication is used to indicate that the anchor account triggers the target activity prompt.

In step 411, the second terminal receives the activity triggering indication, responds to the anchor account triggering the target activity prompt, and sends activity information of the target activity to the server, where the activity information is used to trigger the server to send activity information to the first terminal.

In step 412, the server sends activity information of the target activity to the first terminal, where the activity information is used to trigger presentation of an activity page, and the activity page includes the activity information and an activity participation control.

The above-mentioned steps 409 to 412 are processes of the first terminal responding to the trigger operation of the target activity prompt to acquire the activity information, so as to display the activity page subsequently. In the above embodiment, when the target activity prompt is triggered, the activity information is acquired, and then the activity information is displayed in the activity page, so that the information amount displayed by the activity page is increased, and a user can timely know the activity information under the condition of participating in the target activity.

In step 413, the first terminal receives the activity information of the target activity, and displays the activity information of the display object and the activity participation control in an activity page of the target activity.

For example, fig. 6 is a schematic diagram of an activity page shown according to an exemplary embodiment, referring to fig. 6, the activity page may be a "platform second activity" page shown in fig. 6, the activity information may be "second inventory, second price, limited purchase per person, and activity time" shown in fig. 6, and the activity participation control may be a "participation in going" control shown in fig. 6, and by triggering the "participation in going" control, one-click participation in the activity is enabled, and the human-computer interaction efficiency is improved.

In some embodiments, the activity page further comprises a non-engagement control, and accordingly, the first terminal presents a popup for inputting a reason for not engaging in the target activity in response to a triggering operation of the non-engagement control. In the embodiment, a non-participation control is further set, and when the user triggers the non-participation control, a popup window for inputting a non-participation reason is also displayed, so that the information amount displayed by the activity page is increased.

In the above steps 409 to 413, the first terminal is configured to perform a process of displaying, based on the to-be-released display object newly added in the live broadcast room, an activity page of the target activity associated with the to-be-released display object.

In step 414, the first terminal sends an activity participation request to the server in response to the triggering operation of the activity participation control, wherein the activity participation request is used for requesting to participate in the target activity.

In step 415, the server receives the activity participation request, and sends the activity participation indication to the second terminal, wherein the activity participation indication is used for indicating that the anchor account triggers the activity participation control.

In step 416, the second terminal sends an object publishing request to the server in response to the anchor account triggering the active participation control.

In some embodiments, the second terminal sends an object publishing request to the server in response to the anchor account agreeing to participate in the target activity and in response to an object publishing operation based on the target activity. In the embodiment, the process of sending the object publishing request to the server is triggered by human operation of the manager, so that the manager can flexibly publish the activity based on the activity situation.

In still other embodiments, the second terminal sends an object publishing request to the server at an initial time of the campaign within the campaign time period defined by the target campaign in response to the anchor account agreeing to participate in the target campaign. In the embodiment, the process of sending the object publishing request to the server is automatically triggered based on the activity time period of the target activity, so that the efficiency of publishing the target activity is improved.

In step 417, the server receives the object publishing request and publishes the exposed object based on the activity information.

In some embodiments, after receiving the object publishing request, the server sends activity information of the displayed object to a terminal (a first terminal) corresponding to a main account and a terminal corresponding to a viewer account in a live broadcast room, and then displays the displayed object on the terminals corresponding to the main account and the terminals corresponding to the viewer account based on the activity information. Optionally, a second tag is displayed in an area where the display object is located, where the second tag is used to prompt that the display object has participated in the target activity.

In step 418, the first terminal presents the presentation object based on the activity information.

In a specific example, fig. 7 is a flowchart illustrating a creating process of the time-limited second activity according to an exemplary embodiment, and referring to fig. 7, in a case that a process staff of the live broadcast platform has created an activity budget, a manager of the live broadcast platform may create a sub-budget of the time-limited second activity and set activity basic information of the time-limited second activity, and further, in a case that a merchant adds a new product and the product is approved, set product information of the product, and set second activity information of the product in the target activity based on the activity basic information of the time-limited second activity and the product information, so as to generate a target activity associated with the product. And sending an activity prompt to the merchant terminal under the condition that the time-limited second killing activity is approved to prompt that the merchant has the time-limited second killing activity related to the newly added commodity, and then after the merchant confirms participation, the time-limited second killing activity takes effect, and after the merchant refuses the participation, the time-limited second killing is not taken effect.

According to the technical scheme, after the activity information of the display object is determined under the condition of participating in the target activity, the target activity prompt is sent to the terminal corresponding to the anchor account, so that the target activity prompt related to the display object in the live broadcast room is triggered and displayed, a user can trigger a display activity page through the target activity prompt, and the user can participate in the target activity and issue the display object in the form of the target activity through the activity participation control arranged in the activity page.

Fig. 8 is a block diagram illustrating a live data processing apparatus in accordance with an example embodiment. Referring to fig. 8, the apparatus includes a presentation presenting unit 801, a page presenting unit 802, and an object presenting unit 803.

A cue presentation unit 801 configured to perform presentation of a target activity cue in a live broadcast room;

a page display unit 802 configured to perform a trigger operation in response to the target activity prompt, and display an activity page of a target activity, where the activity page includes activity information and an activity participation control of a display object in the live broadcast room when participating in the target activity;

and an object showing unit 803 configured to perform, in response to the triggering operation on the activity participation control, showing the showing object based on the activity information.

According to the technical scheme, the display activity page can be triggered by the user through the target activity prompt associated with the display object in the live broadcast room, the activity participation control is arranged in the activity page, the user can participate in the target activity through one key and display the display object in the form of the target activity through the activity participation control, and the efficiency of creating the activity is improved while the publishing efficiency of the display object is improved.

In some embodiments, the page presentation unit 802 is configured to perform:

and in an activity page for displaying the target activity, displaying the activity information and the activity participation control of the display object.

In some embodiments, the prompt presenting unit 801 is configured to perform:

In some embodiments, the prompt presentation unit 801 is configured to perform:

displaying an activity management control on a management page of the live broadcast room, wherein the activity management control is used for managing whether to participate in a target activity;

In some embodiments, the management page includes an activity creation portal;

the page presentation unit 802 is further configured to perform:

In some embodiments, the activity page includes a do not participate control;

the device also includes:

and the popup window display unit is configured to execute a popup window which is used for inputting a reason for not participating in the target activity and responding to the triggering operation of the non-participation control.

Fig. 9 is a block diagram illustrating a live data processing apparatus in accordance with an example embodiment. Referring to fig. 9, the apparatus includes a determination unit 901, a transmission unit 902, and a distribution unit 903.

A determining unit 901 configured to perform activity information determination of a presentation object in a target activity based on the presentation object in the live broadcast;

a sending unit 902, configured to execute sending a target activity prompt to a terminal corresponding to a anchor account of the live broadcast, where the target activity prompt is used to trigger displaying of an activity page, and the activity page includes the activity information and an activity participation control;

a publishing unit 903 configured to perform publishing the presentation object based on the activity information in response to the primary account triggering the activity participation control.

According to the technical scheme, after the activity information of the display object is determined under the condition that the display object participates in the target activity, the target activity prompt is sent to the terminal corresponding to the anchor account to trigger the target activity prompt related to the display object in the live broadcast room, so that a user can trigger a display activity page through the target activity prompt, and the user can participate in the target activity and issue the display object in the form of the target activity through the activity participation control arranged in the activity page.

In some embodiments, the sending unit 902 is further configured to perform:

In some embodiments, the determining unit 901 is configured to perform:

In some embodiments, the apparatus further comprises:

In some embodiments, the determining unit 901 is configured to perform any one of the following:

It should be noted that: in the live data processing apparatus provided in the foregoing embodiment, when processing live data, only the division of the above functional modules is used for illustration, and in practical applications, the above function allocation may be completed by different functional modules as needed, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the above described functions. In addition, the live data processing apparatus and the live data processing method provided in the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments and are not described herein again.

The computer device mentioned in the embodiment of the present disclosure may be provided as a terminal. Fig. 10 is a block diagram illustrating a terminal 1000 in accordance with an exemplary embodiment. The terminal 1000 can be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1000 can also be referred to as a user equipment, portable terminal, laptop terminal, desktop terminal, or the like among other names.

In general, terminal 1000 can include: a processor 1001 and a memory 1002.

The processor 1001 may include one or more processing cores, such as 4-core processors, 8-core processors, and so on. The processor 1001 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit) that is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, the processor 1001 may further include an AI (Artificial Intelligence) processor for processing a computing operation related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1002 is configured to store at least one program code for execution by the processor 1001 to implement a process performed by a terminal in the live data processing method provided by the method embodiment in the present disclosure.

In some embodiments, terminal 1000 can also optionally include: a peripheral interface 1003 and at least one peripheral. The processor 1001, memory 1002 and peripheral interface 1003 may be connected by a bus or signal line. Various peripheral devices may be connected to peripheral interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, display screen 1005, camera assembly 1006, audio circuitry 1007, positioning assembly 1008, and power supply 1009.

The peripheral interface 1003 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 1001 and the memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1001, the memory 1002, and the peripheral interface 1003 may be implemented on separate chips or circuit boards, which are not limited by this embodiment.

The Radio Frequency circuit 1004 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1004 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1004 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1005 is a touch display screen, the display screen 1005 also has the ability to capture touch signals on or over the surface of the display screen 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this point, the display screen 1005 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display 1005 can be one, disposed on a front panel of terminal 1000; in other embodiments, display 1005 can be at least two, respectively disposed on different surfaces of terminal 1000 or in a folded design; in other embodiments, display 1005 can be a flexible display disposed on a curved surface or a folded surface of terminal 1000. Even more, the display screen 1005 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display screen 1005 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and the like.

The camera assembly 1006 is used to capture images or video. Optionally, the camera assembly 1006 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, the main camera and the wide-angle camera are fused to realize panoramic shooting and a VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp and can be used for light compensation under different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing or inputting the electric signals to the radio frequency circuit 1004 for realizing voice communication. For stereo sound collection or noise reduction purposes, multiple microphones can be provided, each at a different location of terminal 1000. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The loudspeaker can be a traditional film loudspeaker and can also be a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1007 may also include a headphone jack.

The positioning component 1008 is utilized to locate a current geographic Location of the terminal 1000 for navigation or LBS (Location Based Service). The Positioning component 1008 may be a Positioning component based on the Global Positioning System (GPS) in the united states, the beidou System in china, the graves System in russia, or the galileo System in the european union.

Power supply 1009 is used to supply power to various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When the power source 1009 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1000 can also include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyro sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.

Acceleration sensor 1011 can detect acceleration magnitudes on three coordinate axes of a coordinate system established with terminal 1000. For example, the acceleration sensor 1011 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for acquisition of motion data of a game or a user.

Gyroscope sensor 1012 can detect the body direction and rotation angle of terminal 1000, and gyroscope sensor 1012 can cooperate with acceleration sensor 1011 to acquire the 3D motion of the user on terminal 1000. From the data collected by the gyro sensor 1012, the processor 1001 may implement the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensor 1013 can be disposed on a side frame of terminal 1000 and/or underneath display screen 1005. When the pressure sensor 1013 is disposed on a side frame of the terminal 1000, a user's grip signal of the terminal 1000 can be detected, and left-right hand recognition or shortcut operation can be performed by the processor 1001 according to the grip signal collected by the pressure sensor 1013. When the pressure sensor 1013 is disposed at a lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1014 is used to collect a fingerprint of the user, and the processor 1001 identifies the user according to the fingerprint collected by the fingerprint sensor 1014, or the fingerprint sensor 1014 identifies the user according to the collected fingerprint. Upon identifying that the user's identity is a trusted identity, the processor 1001 authorizes the user to perform relevant sensitive operations including unlocking a screen, viewing encrypted information, downloading software, paying, and changing settings, etc. Fingerprint sensor 1014 may be disposed on a front, back, or side of terminal 1000. When a physical key or vendor Logo is provided on terminal 1000, fingerprint sensor 1014 can be integrated with the physical key or vendor Logo.

The optical sensor 1015 is used to collect the ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 according to the ambient light intensity collected by the optical sensor 1015. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1005 is increased; when the ambient light intensity is low, the display brightness of the display screen 1005 is turned down. In another embodiment, the processor 1001 may also dynamically adjust the shooting parameters of the camera assembly 1006 according to the intensity of the ambient light collected by the optical sensor 1015.

Proximity sensor 1016, also known as a distance sensor, is typically disposed on a front panel of terminal 1000. Proximity sensor 1016 is used to gather the distance between a user and the front face of terminal 1000. In one embodiment, when proximity sensor 1016 detects that the distance between the user and the front surface of terminal 1000 is gradually reduced, processor 1001 controls display screen 1005 to switch from a bright screen state to a dark screen state; when proximity sensor 1016 detects that the distance between the user and the front of terminal 1000 is gradually increased, display screen 1005 is controlled by processor 1001 to switch from a breath-screen state to a bright-screen state.

Those skilled in the art will appreciate that the configuration shown in FIG. 10 is not intended to be limiting and that terminal 1000 can include more or fewer components than shown, or some components can be combined, or a different arrangement of components can be employed.

The computer device mentioned in the embodiment of the present disclosure may be provided as a server. Fig. 11 is a block diagram illustrating a server 1100, which may have large differences according to different configurations or performances, according to an exemplary embodiment, and may include one or more processors (CPUs) 1101 and one or more memories 1102, where the one or more memories 1102 store at least one program code, and the at least one program code is loaded and executed by the one or more processors 1101 to implement the processes executed by the server in the live data Processing method provided by the various method embodiments described above. Of course, the server 1100 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1100 may also include other components for implementing device functions, which are not described herein again.

In an exemplary embodiment, a computer readable storage medium comprising program code, such as the memory 1102 comprising program code, executable by the processor 1101 of the server 1100 to perform the live data processing method described above is also provided. Alternatively, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact-Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the live data processing method described above.

In some embodiments, a computer program according to embodiments of the present disclosure may be deployed to be executed on one computer device or on multiple computer devices at one site, or distributed across multiple sites and interconnected by a communication network, and the multiple computer devices distributed across the multiple sites and interconnected by the communication network may constitute a block chain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast data processing method is applied to a first terminal, wherein the first terminal logs in a main broadcast account, and the method comprises the following steps:

displaying a target activity prompt in a live broadcast room of the anchor account, wherein the target activity prompt is created by a second terminal, and the second terminal logs in a management account of a live broadcast platform where the live broadcast room is located;

responding to the trigger operation of the target activity prompt, displaying an activity page of a target activity, wherein the activity page comprises activity information and an activity participation control of a display object to be released in the live broadcast room under the condition of participating in the target activity, and the activity information is generated by the second terminal;

and responding to the triggering operation of the activity participation control, and displaying the display object based on the activity information.

2. The live data processing method according to claim 1, wherein the presenting an activity page of a target activity in response to the triggering operation of the target activity prompt includes:

3. The live data processing method of claim 1, wherein the presenting a target activity cue in a live room of the anchor account comprises:

4. The live data processing method of claim 1, wherein the presenting a target activity reminder in a live room of the anchor account comprises:

and displaying the target activity prompt on the activity management control based on the display object in the live broadcast room.

5. The live data processing method of claim 4, wherein the management page includes an activity creation entry;

the method further comprises the following steps:

responding to a trigger operation of the activity creation entrance, and displaying a first activity creation page, wherein the first activity creation page is used for creating a target activity associated with the display object in the live broadcast room;

6. The live data processing method of claim 1, wherein the active page includes a do not participate control;

after the action page of the target action is displayed in response to the triggering operation of the target action prompt, the method further comprises the following steps:

and responding to the triggering operation of the non-participation control, and displaying a popup window which is used for inputting a reason for not participating in the target activity.

7. A live broadcast data processing method is characterized in that the method is applied to a second terminal, the second terminal logs in a management account of a live broadcast platform where a live broadcast room is located, and the method comprises the following steps:

responding to a display object to be released which is newly added in a live broadcast room of a first terminal, and generating activity information of the display object under the condition of participating in target activity based on the display object, wherein a main broadcast account is logged in the first terminal;

sending a target activity prompt to the first terminal, wherein the target activity prompt is used for triggering the first terminal to display an activity page, and the activity page comprises the activity information and an activity participation control;

and responding to the anchor account triggering the activity participation control, and releasing the display object based on the activity information.

8. The live data processing method according to claim 7, wherein after sending a target activity prompt to a terminal corresponding to a primary account of the live broadcast room, the method further comprises:

and responding to the anchor account to trigger the target activity prompt, and sending the activity information to the terminal.

9. The live data processing method according to claim 7, wherein before generating activity information of the display object in a case of participating in a target activity based on the display object in response to a new display object to be released being added to the live room of the first terminal, the method further comprises:

10. The live data processing method of claim 9, wherein the creating a page based on the second activity, the creating the target activity, comprises at least one of:

and in response to the activity resource limit setting operation based on the second activity creation page, determining the set activity resource limit as the activity resource limit of the target activity, wherein the activity resource limit is used for representing the resource limit of the application allowed by the creation of the target activity.

11. The live data processing method according to claim 7, wherein the generating of the activity information of the display object in the case of participating in the target activity based on the display object in response to newly adding the display object to be released in the live room of the first terminal includes any one of:

and in response to activity information setting operation based on the display object and the target activity, determining the set activity information as the activity information of the display object under the condition of participating in the target activity.

12. The live data processing method according to claim 7, wherein the generating of the activity information of the display object in the case of participating in the target activity based on the display object in response to newly adding the display object to be released in the live room of the first terminal includes any one of:

determining, based on the presentation object, a transaction price of the presentation object in a case of participating in the target activity;

determining, based on the presentation object, a transaction time period for the presentation object to engage in the target activity;

determining a first transaction quantity of the display object under the condition of participating in the target activity based on the display object, wherein the first transaction quantity is the inventory quantity of the display object participating in the target activity;

and determining a second transaction quantity of the display object under the condition of participating in the target activity based on the display object, wherein the second transaction quantity is the quantity of transactions allowed when the display object is transacted with the display object.

13. A live data processing apparatus, characterized in that the apparatus comprises:

the system comprises a prompt display unit, a first terminal and a second terminal, wherein the prompt display unit is configured to display a target activity prompt in a live broadcast room of a main broadcast account, the target activity prompt is created by the second terminal, and the second terminal logs in a management account of a live broadcast platform where the live broadcast room is located;

the page display unit is configured to execute a trigger operation responding to the target activity prompt and display an activity page of a target activity, the activity page comprises activity information and an activity participation control of a display object to be released in the live broadcast room under the condition of participating in the target activity, and the activity information is generated by the second terminal;

and the object display unit is configured to execute triggering operation responding to the activity participation control and display the display object based on the activity information.

14. The live data processing apparatus according to claim 13, wherein the page presentation unit is configured to perform:

15. The live data processing apparatus according to claim 13, wherein the cue presentation unit is configured to perform:

16. The live data processing apparatus according to claim 13, wherein the cue presentation unit is configured to perform:

17. The live data processing apparatus of claim 16, wherein the management page includes an activity creation entry;

the page presentation unit is further configured to perform:

18. The live data processing apparatus of claim 13, wherein the active page includes a do not participate control;

the device further comprises:

19. A live data processing apparatus, characterized in that the apparatus comprises:

the system comprises a determining unit, a first terminal and a second terminal, wherein the determining unit is configured to execute responding to newly added display objects to be released in a live broadcast room of the first terminal, and generate activity information of the display objects under the condition of participating in target activities based on the display objects, and the first terminal is logged in with a main broadcast account;

a sending unit, configured to execute sending a target activity prompt to the first terminal, where the target activity prompt is used to trigger the first terminal to display an activity page, and the activity page includes the activity information and an activity participation control;

and the release unit is configured to execute triggering of the activity participation control in response to the anchor account, and release the display object based on the activity information.

20. The live data processing apparatus of claim 19, wherein the sending unit is further configured to perform:

21. The live data processing apparatus of claim 19, the apparatus further comprising:

and the creating unit is configured to execute creating a page based on a second activity and create the target activity, wherein the second activity creating page is used for creating the target activity on the live platform.

22. The live data processing apparatus according to claim 21, wherein the creating unit is configured to perform at least one of:

and in response to an activity resource limit setting operation based on the second activity creation page, determining the set activity resource limit as an activity resource limit of the target activity, wherein the activity resource limit is used for representing a resource limit of an application allowed by the creation of the target activity.

23. The live data processing apparatus according to claim 19, wherein the determining unit is configured to perform any one of:

24. The live data processing apparatus according to claim 19, wherein the determining unit is configured to perform any one of:

determining a first transaction quantity of the display object under the condition of participating in the target activity based on the display object, wherein the first transaction quantity is an inventory quantity of the display object participating in the target activity;

and determining a second transaction quantity of the display object under the condition of participating in the target activity on the basis of the display object, wherein the second transaction quantity is the quantity of transactions allowed when one transaction is carried out with the display object.

25. A computer device, characterized in that the computer device comprises:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement a live data processing method as claimed in any of claims 1 to 6 or to perform a live data processing method as claimed in any of claims 7 to 12.

26. A computer-readable storage medium, characterized in that program code in the computer-readable storage medium, when executed by a processor of a computer device, enables the computer device to perform the live data processing method of any one of claims 1 to 6 or to perform the live data processing method of any one of claims 7 to 12.