CN111124369A - Configuration preview interactive design of backstage marketing tool in e-commerce - Google Patents
Configuration preview interactive design of backstage marketing tool in e-commerce Download PDFInfo
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- CN111124369A CN111124369A CN201911268968.1A CN201911268968A CN111124369A CN 111124369 A CN111124369 A CN 111124369A CN 201911268968 A CN201911268968 A CN 201911268968A CN 111124369 A CN111124369 A CN 111124369A
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- 238000013461 design Methods 0.000 title claims abstract description 29
- 230000002452 interceptive effect Effects 0.000 title abstract description 16
- 230000000694 effects Effects 0.000 claims abstract description 101
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- 238000012360 testing method Methods 0.000 claims abstract description 5
- 230000003993 interaction Effects 0.000 claims description 18
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- 230000004048 modification Effects 0.000 abstract description 4
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Abstract
The invention relates to a preview interactive design for background marketing tool configuration in e-commerce, which comprises a marketing interface, a created activity interface and an effect preview interface; the marketing interface consists of a sales promotion activity, a coupon code activity, a simulation test tool, a marketing tool and group management; the creation activity interface comprises activity information, and a retraction preview button and an expansion preview button are arranged at the upper right corner of the effect preview interface. Its advantages are: compared with a non-previewable form, the activity can be created more effectively, and under the condition that the number of the brand activities is concentrated, compared with a non-previewable interactive form, the probability of repeated modification and trial and error during the activity creation can be reduced; any conventional marketing plug-in activity configuration function can be realized; the user can preview in real-time to the final effect of the campaign and choose to expand or collapse the previewed panels on their own.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a configuration preview interaction design of a background marketing tool in an e-commerce.
Background
In the e-commerce industry, in order to meet business requirements such as sales volume increase and channel operation cost reduction, some marketing means tools such as party-sharing and second-killing need to be created. Therefore, when the activity rule and the parameter are set in the background, a page capable of previewing the current setting result in real time is needed for the user to refer and modify.
The interaction form of the background activity setting page is generally two types:
① the effect of changing the parameters can be previewed in real time, the page is mostly left and right structure, one side is the activity parameter (activity name/start time/adding goods, etc.) filling part, the other side is the real-time previewing part, the previewing part can be expanded and folded, and the preview to the whole page content can be supported by using the scroll bar to drag up and down.
② it needs to click the button to generate the preview effect, there is no interface that can be previewed, and after all parameters need to be filled in, click the "preview" button to generate the preview effect in the current or new window.
③ only can configure parameters and can not preview the final effect, the user needs to click and submit after completely configuring all the activity parameters, the activity takes effect directly, and the final effect can not be previewed.
In addition, the marketing tool solves the pain problems of high customer acquisition cost, low customer loyalty and the like of brands in the e-commerce industry, provides various marketing plug-in services, plays a marketing playing method and improves the boosting sales volume. And some brand activities are large in quantity and high in frequency, so that how to effectively manage and create marketing activities by using tools is very important. Therefore, the interactive form of previewing the activity effect in real time can be produced, and the extensible and retractable functions are arranged, so that the interactive form can be widely adapted to desktop terminals with various sizes
Chinese patent documents: CN108230048A, published: 2018.06.29, discloses a shared e-commerce platform marketing promotion management system and business model, including the e-commerce platform and a large number of trade company terminals, customer terminals that bear in the server, the e-commerce platform respectively with trade company terminal and customer terminal communication connection through the internet, the e-commerce platform contains: the system comprises a user registration module, a resident recommendation module and a recommendation association module which are connected with a user database; the fund management module, the card and ticket management module and the reward money distribution module are connected with the financial database; and the sales module is connected with the E-commerce sales database.
Chinese patent documents: CN107103507A, published: 2017.08.29, discloses a marketing method combining a physical store and an e-commerce, which comprises a consumer, a commodity display center, a merchant and logistics; the commodity display center comprises a commodity display platform and an e-commerce platform; the e-commerce platform comprises an information platform, a payment platform and software; respectively arranging commodity display centers in various towns according to actual conditions, wherein the commodity display centers are used for displaying commodities of various merchants; the merchant is verified and examined by enterprise qualification and product detection qualification, and signs a cooperative agreement with the commodity display center, so that the commodity can be displayed for the consumer to check, try and select after the rights, obligations and legal responsibilities of both parties are defined.
In summary, there is a need for a preview interactive design of a background marketing tool configuration in an e-commerce, which uses an interactive form capable of previewing in real time, can create a campaign more effectively, and can reduce the probability of repeated modification and trial and error in creating a campaign, and no relevant report is found at present.
Disclosure of Invention
The invention aims to provide a preview interactive design for background marketing tool configuration in e-commerce.
In order to achieve the purpose, the invention adopts the technical scheme that:
a preview interactive design for the configuration of a backstage marketing tool in an e-commerce comprises a marketing interface (1), a created activity interface (2) and an effect preview interface (3);
the marketing interface (1) consists of a promotion activity (11), a coupon code activity (12), a simulation test tool (13), a marketing tool (14) and a grouping management (15); the creation activity interface (2) comprises activity information (21), and a retraction preview button (31) and an expansion preview button (32) are arranged at the upper right corner of the effect preview interface (3).
As a preferable technical scheme, the folding preview button (31) can fold the right effect preview interface (3), so as to form a marketing interface (1) and a creating activity interface (2); and the collapse preview button (31) is changed to the expansion preview button (32).
As a preferred technical scheme, the effect preview interface (3) can be opened again by expanding the preview button (32).
As a preferable technical scheme, the content part of the effect preview interface (3) supports the use of up-and-down dragging of a scroll bar to preview all page contents.
As a preferable technical scheme, a setting button (4), a canceling button (5) and a saving button (6) are further arranged at the bottoms of the marketing interface (1), the activity creating interface (2) and the effect previewing interface (3).
The invention has the advantages that:
1. the invention uses the interactive form which can be previewed in real time, can more effectively create the activity compared with the form which can not be previewed, and can reduce the probability of repeated modification and trial and error during creating the activity compared with the interactive form which can not be previewed under the condition that the number of the brand activities is centralized.
2. The background marketing tool configuration preview interactive design in the E-commerce can realize the function of configuring any conventional marketing plug-in activities.
3. The background marketing tool in the E-commerce is configured with the preview interactive design, so that a user can preview the final effect of an activity in real time and can select to unfold or fold the previewed panel.
Drawings
FIG. 1 is a first main interface diagram of a background marketing tool configuration preview interaction design in an e-commerce.
Fig. 2 is a main interface diagram two of a background marketing tool configuration preview interaction design in e-commerce.
Fig. 3 is a drawing of a lottery activity creation interface for a background marketing tool configuration preview interaction design in an e-commerce.
Fig. 4 is a new second killing activity interface i of a background marketing tool configuration preview interaction design in e-commerce.
Fig. 5 is a new second killing activity interface two of the background marketing tool configuration preview interaction design in e-commerce.
Detailed Description
The invention is further described with reference to the following examples and with reference to the accompanying drawings.
The reference numerals and components referred to in the drawings are as follows:
1. marketing interface
11. Sales promotion activity
12. Coupon code activity
13. Simulation test tool
14. Marketing tool
15. Packet management
2. Creating an Activity interface
21. Activity information
3. Effect preview interface
31. Pack preview button
32. Expand preview button
4. Setting button
5. Cancel button
6. Save button
Example 1
Referring to fig. 1 and fig. 2, fig. 1 is a first main interface diagram of a configuration preview interaction design of a background marketing tool in an e-commerce according to the embodiment, and fig. 2 is a second main interface diagram of a configuration preview interaction design of a background marketing tool in an e-commerce according to the embodiment.
The E-commerce backstage marketing tool configuration preview interactive design comprises a marketing interface (1), a created activity interface (2) and an effect preview interface (3);
the marketing interface (1) consists of a promotion activity (11), a coupon code activity (12), a simulation test tool (13), a marketing tool (14) and a grouping management (15); the creation activity interface (2) comprises activity information (21), and a retraction preview button (31) and an expansion preview button (32) are arranged at the upper right corner of the effect preview interface (3).
The right effect preview interface (3) can be folded by the retraction preview button (31), and the marketing interface (1) and the activity creating interface (2) are arranged; and the collapse preview button (31) is changed to the expansion preview button (32).
The preview button (32) is expanded, and the effect preview interface (3) can be opened again.
The content part of the effect preview interface (3) supports the use of scroll bars to drag up and down to preview all page contents.
The bottom of the marketing interface (1), the activity creating interface (2) and the effect preview interface (3) is also provided with a setting button (4), a canceling button (5) and a saving button (6).
Example 2
Referring to fig. 3, fig. 3 is a drawing activity creation interface for a background marketing tool configuration preview interaction design in an e-commerce according to the embodiment.
Creating a lottery activity:
firstly, selecting a marketing tool, clicking a newly-built entry activity configuration page, and creating a lottery activity; filling in activity information; the activity information comprises an activity name, activity time, a winning rate, a winning-prize prompting, an upper limit of additional acquisition times, a popularity value, participation times and an activity description;
the creating of the lottery activity further comprises prize setting; the prize setting comprises the setting of the number of the rotating discs, the type of the prizes, the name of the prizes, the number of the prizes and the like.
The effect preview interface (3) can display an effect panel picture of a lucky big lottery.
Example 3
Fig. 4 is a first new second-killing interface of the backstage marketing tool configuration preview interaction design in the e-commerce of the present embodiment, and fig. 5 is a second new second-killing interface of the backstage marketing tool configuration preview interaction design in the e-commerce of the present embodiment.
The new second killing action:
firstly, selecting a marketing tool, clicking a newly-built activity entering configuration page, and newly building a killing activity for seconds; filling in activity information; the activity information comprises an activity name, activity time, each account number purchase limit and a popularity value.
The movable commodities comprise commodity information, stock, original price and second killing price; showing commodity details in real time in the effect preview interface (3); in addition, the content part of the effect preview interface (3) supports up-and-down dragging by using a scroll bar, and all commodity details can be previewed.
Example 4
Referring to fig. 1 and fig. 2, fig. 1 is a first main interface diagram of a configuration preview interaction design of a background marketing tool in an e-commerce according to the embodiment, and fig. 2 is a second main interface diagram of a configuration preview interaction design of a background marketing tool in an e-commerce according to the embodiment.
The using process and the method of the background marketing tool configuration preview interactive design in the E-commerce comprise the following steps:
any marketing tool is selected in the background, after a 'new' button is clicked and a new activity page is entered, a left-side activity information filling area and a right-side mobile phone end effect preview interface can be seen. When parameters such as the name of the activity and the like are filled in on the left side, the result can be seamlessly seen on the right side in real time, and the result can also be displayed on the right side in real time after certain special elements (such as dates) are selected. Clicking the top right text button to fold the right preview panel to display only the message fill-in interface, and changing the text button to "expand preview", and when clicking "expand preview", re-opening the preview panel. Part of the preview supports dragging the preview up and down to the full page content using a scroll bar.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and additions can be made without departing from the principle of the present invention, and these should also be considered as the protection scope of the present invention.
Claims (5)
1. The design method is characterized in that the design method comprises a marketing interface (1), a campaign creation interface (2) and an effect preview interface (3);
the marketing interface (1) consists of a promotion activity (11), a coupon code activity (12), a simulation test tool (13), a marketing tool (14) and a grouping management (15); the creation activity interface (2) comprises activity information (21), and a retraction preview button (31) and an expansion preview button (32) are arranged at the upper right corner of the effect preview interface (3).
2. The e-commerce backstage marketing tool configuration preview interaction design of claim 1, wherein the stow preview button (31) can fold the right effect preview interface (3) to create the marketing interface (1) and the activity interface (2); and the collapse preview button (31) is changed to the expansion preview button (32).
3. The e-commerce backstage marketing tool configuration preview interaction design of claim 1, wherein the effect preview interface (3) can be reopened by expanding a preview button (32).
4. The e-commerce backstage marketing tool configuration preview interaction design of claim 1, wherein the content part of the effect preview interface (3) supports previewing to the whole page content by dragging up and down with a scroll bar.
5. The e-commerce backstage marketing tool configuration preview interaction design of claim 1, wherein the marketing interface (1), the created activity interface (2) and the effect preview interface (3) are further provided with a setting button (4), a canceling button (5) and a saving button (6) at the bottom.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911268968.1A CN111124369A (en) | 2019-12-11 | 2019-12-11 | Configuration preview interactive design of backstage marketing tool in e-commerce |
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| CN201911268968.1A CN111124369A (en) | 2019-12-11 | 2019-12-11 | Configuration preview interactive design of backstage marketing tool in e-commerce |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113518265A (en) * | 2021-05-25 | 2021-10-19 | 北京达佳互联信息技术有限公司 | Live broadcast data processing method and device, computer equipment and medium |
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| CN107436841A (en) * | 2016-05-25 | 2017-12-05 | 阿里巴巴集团控股有限公司 | The method for previewing and device of the page |
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2019
- 2019-12-11 CN CN201911268968.1A patent/CN111124369A/en active Pending
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| US20130124342A1 (en) * | 2011-11-11 | 2013-05-16 | Yahoo! Inc. | Live advertisement preview display and distribution |
| CN107436841A (en) * | 2016-05-25 | 2017-12-05 | 阿里巴巴集团控股有限公司 | The method for previewing and device of the page |
| CN108363775A (en) * | 2018-02-09 | 2018-08-03 | 上海宝尊电子商务有限公司 | Preview environment method on the high scalability line of rule-based engine |
| CN109799989A (en) * | 2018-12-14 | 2019-05-24 | 深圳壹账通智能科技有限公司 | Loose-leaf production method, device, computer equipment and storage medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113518265A (en) * | 2021-05-25 | 2021-10-19 | 北京达佳互联信息技术有限公司 | Live broadcast data processing method and device, computer equipment and medium |
| CN113518265B (en) * | 2021-05-25 | 2022-06-24 | 北京达佳互联信息技术有限公司 | Live broadcast data processing method and device, computer equipment and medium |
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Application publication date: 20200508 |