CN107527217A - A kind of distribution system for opening up the whole network marketing channel - Google Patents
A kind of distribution system for opening up the whole network marketing channel Download PDFInfo
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- CN107527217A CN107527217A CN201610442872.2A CN201610442872A CN107527217A CN 107527217 A CN107527217 A CN 107527217A CN 201610442872 A CN201610442872 A CN 201610442872A CN 107527217 A CN107527217 A CN 107527217A
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Abstract
A kind of distribution system for opening up the whole network marketing channel, a kind of the whole network of multi-exchange mode can be supported to move distribution e-commerce system and its application method on internet, to open up full platform network distribution system of the whole network Sales Channel as core；The characteristic of mobile Internet is merged, the full platform network distribution system for integrating PC ends and mobile terminal is provided for enterprise.Specific distribution mode：Independent distribution store, touch screen version store, wechat store, outer sell on a commission basis of standing.The middle and high end eCommerce Solution meticulously built by it, can help that enterprise realizes wechat distribution, circle of friends is sold on a commission basis, Taobao sells on a commission basis, wholesale, chain under line a plurality of business channel layout such as joins.Full platform service unified management simultaneously, breaks away from Traditional business models, easily the mobile electric business market of developing.
Description
The present invention relates to the distribution of the whole network platform, more particularly to a kind of distribution mall system based on e-commerce platform.
From 2009 to 2014, China Mobile's electric business market increased by 247 times, from the visible China E-Commerce Business city in side
Field has been enter into comprehensive rapid development stage.Account for overall network business revenue from 13 years mobile terminal business revenues 15% or so to 16 year will surpass in reverse
PC ends business revenue, this represents this people and more produces consumption from mobile port, and this is not only due to the natural facility in mobile phone mobile terminal
Property, more have benefited from moving the continuous development of O2O softwares, consumer is more facilitated and with safe consume, so as to also exist
Change the consumption habit of people's net purchase step by step.
The present invention relates to a kind of distribution system for opening up the whole network marketing channel, can support on internet multi-platform same
A kind of mobile multiterminal distribution processing system of step, by with wechat platform, service window mandate fast construction wechat store, service window
Store helps businessman to realize the whole network movement distribution, whole people's distribution, and realizes to pay and contain on related platform line and pay logical pay.It is simultaneous
Care for store platform management and retail trader shop manages this product and can be very good to take into account store management and retail trader's recruitment.As point
Before selling business, platform will be audited or be limited threshold to retail trader's qualification, help the more preferable screening high-quality retail trader in store to add
Enter.Retail trader obtains all merchandise sales power that store provides and the commission reward corresponding to acquisition in sales process after entering,
Most complete pre-sales after-sale service can be obtained in the whole network distribution system to ensure compliance with the high-quality retail trader of store requirement, it is real
Existing win-win.The store can be by docking with the corresponding platform of authorizing of wechat, service window, and enterprise without being entangled with wechat, micro- again
Win or service the platform selecting between window or toggle, the multi-platform synchronized update of a set of mall system can be passed through.One kind is opened
The distribution system for opening up the whole network marketing channel connects " enterprise → retail trader ← → consumer ", realizes the whole network, whole people's distribution.Entirely
Distribution system is a process cashed from creation increment to value, comprehensive whole being carried out from the resource for producing, being distributed to sale
Close, not only greatly strengthen the diffusivity of net commodity board, be more beneficial for retail trader, consumer possesses the consumption i.e. facility of distribution
Realize that the whole people run a shop, the whole people distribute.The platform will help businessman to directly serve as seller role, businessman directly be shifted onto and consumer
Aspectant foreground, allow businessman to obtain more profits, help retail trader quickly to possess the shop of oneself, enable product each
Fast propagation in large platform, more fund inputs are made finally to allow consumers in general to benefit to technology and products innovation.This is
The mall system of a kind of novel electron business model, its novelty are：It provides new electronics for all consumers
Trade system.The platform has overturned traditional electronic business mode, and the different demands of enterprise and single client are formed into unification
Benefit community, businessman help user's not in stock, zero input, shared marketing resource, realize and run a shop on whole people's the whole network line, and possess
The profitability of Taobao Eachnet formula C2C shortcomings, user aid businessman obtain while expanding brand influence, expand sales force
Corresponding sharing of profits.A kind of distribution system of developing the whole network marketing channel is fully integrated one by enterprise, user's different demands
Rise, shorten distribution chain, from angle of marketing for, sale chain middle ring section is more few better, ripe industry, sale
Chain is shorter；A kind of mobile multiterminal distribution processing system is generally managed collectively stock, logistics distribution by store, handled after sale, point
Pin business, which only needs to manage the shop of oneself, facilitates consumer to strike a bargain, and develops retail trader of subordinate, is fully run a shop saving for retail trader
Cost（Wherein cost includes many factors such as time, fund, risk）, reduce numerous and diverse management after sale, and establish more
Perfect logistics system.Wherein, described data logger module is included in businessman in the whole network movement distribution e-commerce system
The system data information of typing and retail trader, member pass through the data message caused by operation such as place an order.
Wherein, described data memory module is mainly that the data after being updated in data logger module are stored.
Wherein, a kind of distribution system of described developing the whole network marketing channel provides complete mobile distribution scheme, docking
Wechat, microblogging, service window etc. are multi-platform to make mobile the whole network marketing system, helps enterprises and individuals to build wechat store, more canals
Quickly recruit retail trader in road.
The specific method that a kind of distribution system for opening up the whole network marketing channel is exploited market.
1st, full channel network for distributed sales closed loop-PC ends store；The independent distribution platform quickly established, magnanimity fineness template,
Using newest visual edit, use cost is lower, makes brand names image store and helps businessman's rapid deployment to realize, can be fast
Speed meets the personalized product demand of businessman.
2nd, channel network for distributed sales closed loop-touch screen version store；It is synchronous with PC ends member data bi-directional using mobile terminal
Management and the touch screen version store safeguarded, user is set directly to do shopping, pay, interactive, Hui Yuanguan in mobile phone touch version distribution store
Reason.Made according to businessman's demand exclusive " private personalized template ".Commodity purchasing process optimization, consumer is allowed to choose commodity
During be no longer entangled with, can fast selecting commodity, improve user experience.
3rd, full channel network for distributed sales closed loop-wechat store；Platform business and retail trader support to build mobile terminal distribution channel
Flattening wechat store, using fission formula sale, network for distributed sales is established with wechat.Support one-key sharing commodity to wechat friend
Circle.
4th, full channel network for distributed sales closed loop-distribution outside of standing；There is provided for enterprise：Maximum net purchase market sell on a commission basis-is done by Taobao
Supplier；It is chain join-key of zero cost one to each retail trader establish distribution store.Spread using most convenient friendly commodity
Goods is experienced, and distribution downstream business only needs a key that commodity data can be spread to goods restocking to network shop and wechat platform, allows commodity
Faster, retail trader of side saves more time and energy to spread speed.
5th, honeycomb fashion pushes away objective distribution mechanism, and visitor, wireless circulating are pushed away with visitor；Platform business and retail trader support unlimited pole to develop
Visitor is pushed away, servant is returned in recommendation（Servant number businessman is divided to make by oneself）.Visitor is pushed away with visitor, allows retail trader to help you to build channel, allows pushing away pedlars coming in throngs from outside the district you sell goods, allows
Product spreads all over the whole network, and just there is your goods in the place of someone.
6th, supplier module, supply chain on line is got through；Supplier module, supply chain on line is got through, complete each product
From upstream（Buying）To downstream（Sale）Overall monitor；Solve the chaotic puzzlement of merchandise news, save time cost, allow and adopt
Purchase, merchandise control are simpler.
7th, retail trader's whole process control；Differentiated control, the excitation of retail trader can be realized in one key of backstage；
Merchandise news, marketing activity, the sales situation of retail trader are very clear, allow you and your retail trader's zero distance.
8th, a variety of marketing methods, power-assisted brand promotion；A variety of more characteristic marketing means, flash sale, purchase by group, are preferential
Certificate and newly-increased wechat end good friend Marketing Functions etc.. of knocking down-price are complete.
System platform is broadly divided into：Shop management module, item management module, order management module, member management module, point
Sell management module, wechat microblogging module, Marketing Manager Module etc.；
（1）Shop management module mainly includes shop overview, and setting, shop homepage template operation, shop navigation are believed in shop substantially
Set, online customer service is set, message bulletin, material management, the text of nine figure one distribution material and Graphic thinking（Picture, picture point
Group）；Merchandise module is mainly used for the data and information of editorial management commodity, including trade name, price, SUK codes, commodity are compiled
Number, the information such as inventories and image link, merchandise news can be carried out by the packet that Taobao assistant generates batch import and
Export, under merchandise module five little modules can also be set to be managed, respectively by manually adding required merchandise news
It is " merchandise control ", " grouping management ", " customer account management "." merchandise control " under merchandise mart is clicked on, is had in merchandise control
" items list management ", " commodity recycle bin ", " data exporting ", click on merchandise control under " in sale ", " in warehouse ",
Items lists such as " having sold out ", you can the interface into items list module, the title of the commodity in items list, SKU, figure
The information such as piece, coding and inventories embody at this interface entirely, or even commodity Quick Response Code, detailed link can be with operation readiness
Obtain, while the information of the input commodity in interface, it can accurately find dependent merchandise detailed data and information." commodity
Recycle bin " can delete data to history and recover." Classification Management " key clicked under merchandise mart can be into commodity point
The interface of class, new classification can be created at this interface, while existing grouped data can also be entered entry deletion or be repaiied
Change, sort, the shared three-level of classification one, distribution commission rate can be set in the classification of the first order, this is that platform recruits distribution
Shang Shi, the profit percentage that retail trader obtains in conclusion of the business order.The interface that " Brand management " enters Brand management is clicked on,
The brand that this interface can be used with some newly-built platforms, can also modify to brand before, or examination ＆ verification businessman submits
The brand of application, when businessman needs to use some brand, can first in system searching, if the brand has been present,
Can directly applies using.The interface that " type management " enters type management is clicked on, this interface can be with more newly-built flat
The type that platform uses, synchronic typological are also the set of attribute, specification, and each type can include multiple attributes and property value,
" color ", " size ", " specification " three fixed specifications can be opened, and corresponding specification value is set for these specifications, then
These specification values just appear in the commercial articles searching page on foreground.SKU is the coding inside each commodity, and each commodity have one
The individual SKU codes uniquely determined, due to new SKU can be produced after the SKU of merchandise mart modifications." tag control " is clicked on to enter
To tag control interface, label is to need to give certain specific label of commodity in restocking, editor's commodity, in order to enter in front end
Row difference displaying, citing：" selling fast, new product " etc..Click on " client's consulting ", client can be seeked advice from for the front end of commodity, commented
By being managed collectively.
（2）The major function of order management module be order is managed, after-sale service；Wherein include " order list
Management ", " express delivery single mode plate ", " order recovery ", " order after sale " etc., order management be mainly reflected in its received payment order,
Arrearage order, the management of the various order status of order to be delivered and statistics, it can be searched for and checked pair according to various corresponding conditionses
The sequence information answered.
（3）Member management module, the real time data of conclusion of the business member and potential member are checked；It can distinguish in proportion general
Logical member and advanced member and VIP member；Real time inspection member Distribution Area situation.The inquiry of all members, is supported
The export of membership information, information inspection to member, revise, support short message, mailbox mass-sending.Member can be integrated simultaneously and carry out hand
Dynamic adjustment.For the management of member's grade, the buyer of different stage can enjoy different discount rates, and members at different levels are deleted
Change.Grouping management various dimensions screening conditions are carried out according to the buying hour of client, the buying frequency, procurement value etc., and can be right
These custom partitionings carry out more accurately short message care and marketing.Custom partitioning is divided into new client, enlivens client, dormancy visitor
Family, the brush of client is supported to select, and the mass-sending of short message, mail, guest content are revised.The inquiry that can be integrated for businessman member, if
Put whether to enable and register daily, register daily and reward and continuously how many days register, reward how many integrations.
（4）The distribution quantity on order of distributing management module, real time inspection yesterday and today, and produced commission are checked；
Tendency can be distributed according to distribution data self editor, analyze market prospects.Distribution agreed agency commission is manually adjusted.Support three
Fraction is hired to hire with a fraction and opened and closed；Support to set from main application retail trader switch and threshold（Cumulative consumption volume reaches
How many members could apply for retail trader）；Support distribution explanation visual edit.Retail trader can be managed, can inquired about point
The commission and details of business, including retail trader's grade are sold, is freezed, and cancels retail trader's qualification, state, head portrait, correspondent party
The information inspections such as formula.Retail trader completes the automatic upgrading of shopping, can additionally give certain cash bonuses, and be included in the servant of retail trader
Golden total value（The change of rank manually adjusted is not involved in the reward, once rises the reward that multistage only counts final grade）.
（5）Wechat microblogging module, hold and accurately docked with wechat public platform (by the url that Hishop differential pin is fixed with
Token is configured to wechat public platform；The appid of wechat public platform and appsecret are configured to Hishop differential pins
Under).After unlatching, member can pass through wechat mandate quick login system at wechat end.After unlatching, wechat end business is accessed first
The user of any page in city, it will all be required first to carry out wechat mandate login, this can be passed through by having opened the trade company of wechat payment
Interface provides red packet to carry out advertising campaign to the user of oneself.
（6）Marketing Manager Module, the cash equivalent Securities that setting activity can be sent out, include the open and close of activity, and number etc.
Correlation is set, and can check preferential Securities active situations immediately.By setting integration to support existing rule, the function is opened, in wechat business
During city purchase commodity clearing, existing clearing directly can be supported with integration, true saves money.By setting commodity detailed, shop
Homepage, shop Quick Response Code share the marketing platforms such as friend, circle of friends, qq, microblogging.Classification full deactivation in shop is supported to move, together
When can to being managed to activity, you can inquire about activity and details, can be directed to active state carry out in, do not open
Begin, terminated to carry out classification to check.Edlin and deletion can be entered to activity description.
Claims (6)
- A kind of 1. distribution system for opening up the whole network marketing channel, it is characterised in that：A kind of distribution system for opening up the whole network marketing channel The specific distribution mode of system, independent distribution PC stores, touch screen version store, wechat store, outer sell on a commission basis of standing.
- A kind of 2. distribution system for opening up the whole network marketing channel according to claim 1, it is characterised in that：Full channel distribution Network closed loop-PC ends store；The independent distribution platform quickly established, magnanimity fineness template, using newest visual edit, makes It is lower with cost, make brand names image store and help businessman's rapid deployment to realize, can quickly meet the personalized production of businessman Product demand.
- A kind of 3. distribution system for opening up the whole network marketing channel according to claim 1, it is characterised in that：Full channel point Sell network closed loop-touch screen version store；Using mobile terminal and the touch screen version of the member data bi-directional management by synchronization of PC ends and maintenance Store, make user can be directly in mobile phone touch version distribution store shopping, payment, interactive, member management；Made according to businessman's demand Exclusive " private personalized template "；Commodity purchasing process optimization, consumer is allowed no longer to be entangled with during commodity are chosen, can Fast selecting commodity, improve user experience.
- A kind of 4. distribution system for opening up the whole network marketing channel according to claim 1, it is characterised in that：Full channel distribution Network closed loop-wechat store；Platform business and retail trader support to build the flattening wechat store of mobile terminal distribution channel, used Fission formula is sold, and network for distributed sales is established with wechat；Support one-key sharing commodity to wechat circle of friends.
- A kind of 5. distribution system for opening up the whole network marketing channel according to claim 1, it is characterised in that：Full channel point Pin network closed loop-stand and distribute outside；There is provided for enterprise：The supplier in maximum net purchase market sell on a commission basis-is in Taobao；It is chain join- The key of zero cost one establishes distribution store to each retail trader.
- 6. using most convenient friendly commodity paving goods experience, distribution downstream business only needs a key commodity data can be spread into goods restocking extremely Network shop and wechat platform, allow commodity spread speed faster, retail trader of side saves more time and energy.
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109461060A (en) * | 2018-11-15 | 2019-03-12 | 深圳市福尔科技有限公司 | Multidate information method for pushing and system between a kind of supplier and retail trader |
| CN113379470A (en) * | 2021-07-08 | 2021-09-10 | 杭州创客优选云计算有限公司 | Marketing fission system and method |
| CN115293826A (en) * | 2022-10-09 | 2022-11-04 | 南京卓博威信息科技有限公司 | Intelligent supply chain marketing system and evaluation method |
| CN115965449A (en) * | 2023-03-16 | 2023-04-14 | 广州市格利网络技术有限公司 | Self-adaptive deployment method and device of enterprise digital independent system |
| CN116567281A (en) * | 2023-04-19 | 2023-08-08 | 上海百秋智尚网络服务有限公司 | Live interaction method, device, equipment and storage medium |
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