CN114501101B - Video interaction method, device, electronic equipment and computer program product - Google Patents

Video interaction method, device, electronic equipment and computer program product Download PDF

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Publication number
CN114501101B
CN114501101B CN202210062669.8A CN202210062669A CN114501101B CN 114501101 B CN114501101 B CN 114501101B CN 202210062669 A CN202210062669 A CN 202210062669A CN 114501101 B CN114501101 B CN 114501101B
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China
Prior art keywords
lottery
video
interface
display
target
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CN202210062669.8A
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Chinese (zh)
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CN114501101A (en
Inventor
吴帆
室井文惠
毛浩鹏
雷凌霄
徐辛承
茹挺进
毛家琦
韩旭
赵宇
李渊
彭翔
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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Priority to CN202210062669.8A priority Critical patent/CN114501101B/en
Publication of CN114501101A publication Critical patent/CN114501101A/en
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection

Abstract

The present disclosure relates to video interaction methods, apparatus, electronic devices, and computer program products. The video interaction method comprises the following steps: responding to touch operation of a lottery drawing control in a target video, and displaying a lottery drawing interface, wherein the lottery drawing control is an interaction control for a target object to participate in a lottery drawing activity corresponding to the target video; responding to touch operation of lottery participation control in a lottery interface, and displaying a focus control in a playing interface of a target video in a first display state, wherein the first display state represents that an association relationship exists between an account number of a target object and an account number of a release object of the release target video; and responding to the playing instruction, and playing the next video to be played, wherein the playing sequence of the target video is earlier than that of the next video to be played. The method and the device at least solve the problem of poor user experience caused by the mode that the user can participate in the lottery after executing the related operation of participating in the lottery in the prior art.

Description

Video interaction method, device, electronic equipment and computer program product
Technical Field
The present disclosure relates to the field of mobile internet, and in particular, to a video interaction method, apparatus, electronic device, and computer program product.
Background
In the prior art, when drawing is carried out in a live broadcast scene, the audience is mainly relied on to release the barrage, and then the live broadcast is used for drawing, the winning probability and time in the whole process are uncontrollable, and the live broadcast is mainly relied on the personal behavior of the live broadcast, so that the uncertain factors of the drawing behavior of the live broadcast room are excessive.
In addition, in the prior art, when the audience performs participation in the live broadcasting room lottery, for example, as shown in fig. 1, the audience needs a certain operation threshold, for example, the anchor first creates the lottery at the release terminal, sets the lottery type (real object or cash), the winning amount, the number of winners, the total amount, the participation mode, the lottery time and other contents, and then the audience needs to actively complete the operation behaviors such as focusing on the anchor, comments, praise or forwarding at the client, so as to participate in the lottery. Fig. 2 is a schematic diagram of a client when the client performs a forwarding operation, fig. 3 is a schematic diagram of the client after the client completes the forwarding operation, in fig. 3, the number of winners is 2, the lottery drawing requirement is to perform the forwarding operation, and the lottery drawing time is 2021, 12 months, 20 days, and 23 days. However, since the viewer cannot complete the operation while watching the content in the live broadcasting room, the viewer interrupts the original browsing information path of the viewer when completing the operation, so that the original information browsing process is blocked, and the viewer experience is reduced.
Disclosure of Invention
The disclosure provides a video interaction method, a video interaction device, an electronic device and a computer program product, which at least solve the problem of poor user experience caused by the mode that a user can participate in a lottery after performing related operations of participating in the lottery in the prior art. The technical scheme of the present disclosure is as follows:
according to a first aspect of an embodiment of the present disclosure, there is provided a video interaction method, including: responding to touch operation of a lottery drawing control in a target video, and displaying a lottery drawing interface, wherein the lottery drawing control is an interaction control for a target object to participate in a lottery drawing activity corresponding to the target video; responding to touch operation of lottery participation control in a lottery interface, and displaying a focus control in a playing interface of a target video in a first display state, wherein the first display state represents that an association relationship exists between an account number of a target object and an account number of a release object of the release target video; and responding to the playing instruction, and playing the next video to be played, wherein the playing sequence of the target video is earlier than that of the next video to be played.
Further, the video interaction method further comprises the following steps: before a lottery interface is displayed in response to touch operation of a lottery control in a target video, displaying a video display interface, wherein a plurality of videos to be played are displayed in the video display interface; displaying lottery labels at a first preset position of a target display area of a video display interface, wherein the target display area is a display area of a target video in the video display interface, and the lottery labels represent that the target video is associated with lottery activities.
Further, the video interaction method further comprises the following steps: after the lottery labels are displayed at the first preset position of the target display area of the video display interface, responding to touch operation on the target display area, displaying a video playing interface, and playing target videos on the video playing interface; and displaying the lottery drawing control at a second preset position in the video playing interface.
Further, the video interaction method further comprises the following steps: before a lottery interface is displayed in response to touch operation of a lottery control in a target video, displaying a video display interface, wherein a video to be played is displayed in the video display interface; and displaying the target video on the video display interface, and displaying the lottery control at a third preset position in the video display interface.
Further, the video interaction method further comprises the following steps: the display area of the lottery interface is located in the playing area of the target video, wherein the area of the display area of the lottery interface is smaller than the area of the playing area of the target video.
Further, the video interaction method further comprises the following steps: and after the display state of the focus control in the playing interface of the target video is adjusted to be displayed in the first display state, displaying the lottery participation control in the second display state, wherein the second display state characterizes that the lottery participation control is in an operation completion state.
Further, the video interaction method further comprises the following steps: and before playing the next video to be played in response to the playing instruction, closing the lottery interface in response to the closing instruction.
Further, the video interaction method further comprises the following steps: the lottery drawing control is a control generated based on lottery drawing parameters of a lottery drawing activity corresponding to the target video, wherein the lottery drawing parameters at least comprise: lottery start time, number of winnings, type of virtual prize, number of virtual prizes.
Further, the video interaction method further comprises the following steps: after the target video is released, the release terminal for releasing the target video adjusts lottery parameters based on an adjustment instruction of a release object for releasing the target video.
Further, the video interaction method further comprises the following steps: and under the condition that the issuing terminal for issuing the target video receives the adjusting instruction, adjusting the winning number from the first winning number to the second winning number, wherein the first winning number is smaller than the second winning number.
According to a second aspect of embodiments of the present disclosure, there is provided a video interaction device, including: the first display unit is configured to execute touch operation responding to a lottery control in the target video and display a lottery interface, wherein the lottery control is an interaction control for participating in a lottery activity corresponding to the target video by a target object; the second display unit is configured to execute touch control operation of a lottery participation control in the lottery interface, and display a focus control in a playing interface of the target video in a first display state, wherein the first display state represents that an association relationship exists between an account of the target object and an account of a release object of the release target video; and the playing unit is configured to execute playing of the next video to be played in response to the playing instruction, wherein the playing sequence of the target video is earlier than that of the next video to be played.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing processor-executable instructions; the processor is configured to execute instructions to implement the video interaction method described above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the video interaction method described above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the video interaction method described above.
According to the technical scheme, after the touch operation of the lottery participation control in the lottery interface is responded, the attention control in the playing interface of the target video is displayed in a first display state, firstly, after the touch operation of the lottery control in the target video is responded, the lottery interface is displayed, then after the touch operation of the lottery participation control in the lottery interface is responded, the attention control in the playing interface of the target video is displayed in the first display state, further, after the playing instruction is responded, the next video to be played is played, wherein the lottery control is an interaction control of the lottery activity corresponding to the target video, the first display state represents that the association relationship exists between the account number of the target object and the account of the release object of the release target video, and the playing sequence of the target video is earlier than that of the next video to be played.
As can be seen from the foregoing, in the present disclosure, by setting the lottery control, when the target object wants to participate in the lottery activity, the target can interact with the lottery activity corresponding to the target video through the lottery control, thereby avoiding the problem that the existing lottery mechanism is completely dependent on the host, so that the audience (i.e., the target object) can also have the decision right and decision right to participate in the lottery, and further improving the participation experience of the audience. In addition, as the association relation exists between the account number of the first display state representation target object and the account number of the release object of the release target video, and the next video to be played is continuously played after responding to the playing instruction, the attention of the release object is finished through the attention control under the condition that the original information browsing process of the target object is not interrupted, the problem that the original browsing information path is blocked when the audience performs the related operation of participating in lottery in the prior art is avoided, and the use experience of the audience is improved.
Therefore, through the technical scheme, the aim of participating in lottery activities under the condition that viewing experience of audiences is not affected is achieved, the effect of improving user viscosity is achieved, and the problem of poor user experience caused by the fact that a user can participate in lottery after performing related operations of participating in lottery in the prior art is solved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
FIG. 1 is a flow chart illustrating a prior art video interaction method according to an exemplary embodiment;
FIG. 2 is a schematic diagram illustrating a prior art video interaction method according to an exemplary embodiment;
FIG. 3 is a schematic diagram illustrating one prior art video interaction method according to an exemplary embodiment;
FIG. 4 is a flowchart illustrating a method of video interaction, according to an example embodiment;
FIG. 5 is a schematic diagram of a video presentation interface shown in accordance with an exemplary embodiment;
FIG. 6 is a schematic diagram of a video presentation interface shown in accordance with an exemplary embodiment;
FIG. 7 is a schematic diagram of a video presentation interface shown in accordance with an exemplary embodiment;
FIG. 8 is a schematic diagram of a lottery interface shown in accordance with an exemplary embodiment;
FIG. 9 is a schematic diagram illustrating a second display state according to an exemplary embodiment;
fig. 10 is a schematic view showing a "lottery setting" in a distribution terminal according to an exemplary embodiment;
FIG. 11 is a schematic diagram showing a "setup work" in a distribution terminal according to an exemplary embodiment;
FIG. 12 is a schematic diagram of an "edit page" in a publishing terminal according to an exemplary embodiment;
fig. 13 is a schematic view showing a "lottery setting" in a distribution terminal according to an exemplary embodiment;
FIG. 14 is a block diagram of a video interaction device, according to an example embodiment;
fig. 15 is a block diagram of an electronic device, according to an example embodiment.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
First, to facilitate understanding of the embodiments of the present disclosure, some terms or nouns referred to in the present disclosure will be explained below:
short video scene: video content on a short video platform contains video of various sizes (times).
An interactive lottery drawing: the creator adds lottery information when the creator issues the video on the production side, distributes the video to the client and displays the PLC (lottery information filled in on the production side) at a preset position, and when the viewer sees the video, clicks the PLC and expands a semi-elastic layer display lottery interface in the video display interface.
In addition, it should be further noted that, a client used by a viewer may be used as an execution subject of the video interaction method in the embodiments of the present disclosure, where the client may be a terminal device such as a smart phone, a smart tablet, a notebook computer, a desktop computer, and a smart wearable device (e.g., a smart watch).
Fig. 4 is a flowchart illustrating a video interaction method according to an exemplary embodiment, and the video interaction method is applied to a client as shown in fig. 4, and includes the following steps.
Step S11, a lottery interface is displayed in response to touch operation of a lottery control in the target video. The lottery drawing control is an interaction control for enabling the target object to participate in lottery drawing activities corresponding to the target video.
In step S11, the target object is a viewer watching a target video, and the target video may be a video of a live broadcast interface, or may be a short video or a long video released by the live broadcast. For example, a viewer views a short video published by a certain anchor in a client, wherein the short video contains a lottery drawing control, the control can be positioned in any position in the short video in any shape, and the viewer can see a lottery drawing interface in the client by clicking the lottery drawing control.
It should be noted that in the above process, by setting the lottery control, when the target object wants to participate in the lottery activity, the target can interact with the lottery activity corresponding to the target video through the lottery control, thereby avoiding the problem that the existing lottery mechanism is completely dependent on the host, enabling the audience to also possess decision rights and decision rights for participating in the lottery, and further improving the participation experience of the audience.
Step S12, in response to touch operation of the lottery participation control in the lottery interface, the attention control in the playing interface of the target video is displayed in a first display state.
In step S12, the first display state characterizes that there is an association relationship between the account number of the target object and the account number of the publishing object of the target video, where the association relationship may include, but is not limited to, a concern relationship, a praise relationship, and the publishing object of the target video may be a host or an creator of the target video. In addition, in the lottery interface displayed by the client, there is a lottery participation control, if the audience wants to participate in the lottery activity, the lottery participation control can be directly clicked in the client, after the client responds to the touch operation of the lottery participation control in the lottery interface, the client displays the attention control in the playing interface of the target video in the first display state, and because the first display state represents that the association relationship exists between the account number of the target object and the account number of the release object of the release target video, the client automatically associates the account number of the audience with the account number of the release object, namely the audience automatically focuses on the release object in the client. In addition, in addition to automatically focusing on published objects, the client may also automatically praise the target video.
According to the method, the device and the system, the account of the target object is represented by the first display state and the account of the release object releasing the target video are associated, so that attention to the release object is finished when the target object clicks the lottery participation control, namely, attention to the release object is finished under the condition that the original information browsing process of the target object is not interrupted, the problem that an original browsing information path is blocked when a spectator executes related operation of participating in lottery in the prior art is avoided, and use experience of the spectator is improved.
Step S13, in response to the playing instruction, playing the next video to be played, wherein the playing sequence of the target video is earlier than that of the next video to be played.
In step S13, after the audience member completes the lottery in the target video, the audience member may close the lottery interface, thereby returning to the original video stream (i.e., the video display interface), and the audience member may select the next video to be played in the original video stream, and send a play command to the client, so that the client plays the next video to be played after responding to the play command. The play command may be a touch operation of the target object on the client, for example, sliding other short video contents up and down, double-clicking or clicking a certain short video content, and so on.
Based on the above-mentioned scheme defined in step S11 to step S13, it can be known that, in a manner of displaying the attention control in the play interface of the target video in the first display state after responding to the touch operation of the lottery participation control in the lottery interface, the lottery interface is displayed first after responding to the touch operation of the lottery participation control in the target video, then the attention control in the play interface of the target video is displayed in the first display state after responding to the touch operation of the lottery participation control in the lottery interface, and further, after responding to the play instruction, the next video to be played is played, wherein the lottery control is an interactive control of the lottery activity corresponding to the target video, the first display state represents that there is an association relationship between the account number of the target object and the account of the release object of the release target video, and the play order of the target video is earlier than that of the next video to be played.
It is easy to note that in the present disclosure, by setting the lottery control, when the target object wants to participate in the lottery activity, the target may interact with the lottery activity corresponding to the target video through the lottery control, thereby avoiding the problem that the existing lottery mechanism is completely dependent on the host, so that the audience (i.e., the target object) may also have the decision right and decision right to participate in the lottery, and further improving the participation experience of the audience. In addition, as the association relation exists between the account number of the first display state representation target object and the account number of the release object of the release target video, and the next video to be played is continuously played after responding to the playing instruction, the attention of the release object is finished through the attention control under the condition that the original information browsing process of the target object is not interrupted, the problem that the original browsing information path is blocked when the audience performs the related operation of participating in lottery in the prior art is avoided, and the use experience of the audience is improved.
Therefore, through the technical scheme, the aim of participating in lottery activities under the condition that viewing experience of audiences is not affected is achieved, the effect of improving user viscosity is achieved, and the problem of poor user experience caused by the fact that a user can participate in lottery after performing related operations of participating in lottery in the prior art is solved.
In an alternative embodiment, before displaying the lottery interface in response to a touch operation of the lottery control in the target video, the client may display a video display interface and display a lottery label at a first preset position of a target display area of the video display interface, where the target display area is a display area of the target video in the video display interface, and the lottery label characterizes that the target video is associated with a lottery activity, and where a plurality of videos to be played are displayed in the video display interface.
Alternatively, taking an application program such as a short video as an example, after the viewer enters the application program such as the short video through the client, a video display interface may be displayed in the client, where a plurality of videos to be played are displayed in the video display interface, for example, as shown in fig. 5, the plurality of videos to be played are displayed in double columns in the video display interface. In addition, a lottery ticket is displayed at a first preset location of a target presentation area of the video presentation interface. The target display area is a display area of the target video in the video display interface, for example, the target video is located at the upper left corner of the video display interface, the upper left corner area of the video display interface is the target display area, the lottery label represents that the target video is associated with a lottery activity, for example, a lottery label in lottery is displayed at the upper right corner of the target area, wherein the upper right corner of the target area is the first preset position.
In the process, the lottery labels are displayed at the first preset position of the target display area of the video display interface, and a viewer can intuitively see which short video has lottery activities in the client, so that the method is favorable for helping to release object drainage, stimulating the activity degree of the whole platform and improving the participation experience of the user.
In an alternative embodiment, after displaying the lottery ticket at the preset position of the target display area of the video display interface, the client may display the video display interface in response to a touch operation on the target display area, and play the target video at the video display interface, and display the lottery control at the second preset position in the video display interface.
Optionally, after displaying the lottery ticket at the first preset position of the target display area of the video display interface, if the viewer wants to watch the target video, the target display area in the client may be clicked, after the client responds to the touch operation of the viewer on the target display area, the client selects the target video from the plurality of videos to be played, and plays the target video in the video playing interface, and simultaneously, in the playing process of the target video, the lottery control is displayed in the video playing interface. The second preset setting may be set by a developer in a user-defined manner, for example, at the uppermost or lowermost position of the video playing interface, or at a blank position of the video playing interface.
In an alternative embodiment, before displaying the lottery interface in response to a touch operation on the lottery control in the target video, the client may display a video presentation interface, present the target video on the video presentation interface, and display the lottery control at a third preset location in the video presentation interface. Wherein, a video to be played is displayed in the video display interface.
Alternatively, only one video to be played may be displayed in the video display interface in the client, for example, as shown in fig. 6, a target video is displayed in a single column in the video display interface. When the target video is displayed in a single column in the video display interface, the client may display the lottery control at a third preset position in the video display interface, for example, the third preset position may be the leftmost side of the video display interface, in fig. 6, the area where the PLC pendant (i.e. the lottery control) is located is the third preset position, as can be seen from fig. 6, the target object through the PCL pendant not only can determine that the target video has a lottery activity, but also can know prize information of the lottery activity, as in fig. 6, the lottery prize is a mark cup.
It should be noted that, whether a plurality of videos to be played or one video to be played is displayed in the video display interface, the client may display the lottery control at a preset position in the video display interface, for example, fig. 7 shows that the client displays a plurality of videos to be played in the video display interface, where in fig. 7, the area where the PLC pendant is located is a second preset position where the lottery control is located, so that the audience can directly participate in lottery without switching the interface, which is light and efficient in overall operation, and solves the problem that in the prior art, when the audience participates in lottery activities, the audience needs to perform complicated operation behaviors.
In an alternative embodiment, the display area of the lottery interface is located in the play area of the target video, wherein the area of the display area of the lottery interface is smaller than the area of the play area of the target video.
Alternatively, the lottery control may be a PLC in the target video, when the viewer clicks the PLC in the target video, the target video itself appears in a semi-elastic layer (i.e., a lottery interface), and the area of the semi-elastic layer is smaller than the area of the playing area of the target video, and at the same time, lottery information, the number of participants, the time of drawing and the participation buttons (i.e., lottery participation controls) are displayed in the semi-elastic layer, for example, as shown in fig. 8, the "current lottery is 100 yuan" is displayed in the semi-elastic layer, and the participation buttons are displayed as "participate in lottery", and in addition, a control for viewing more lottery activities is also shown in fig. 8.
It should be noted that, because the area of the display area of the lottery interface is smaller than the area of the play area of the target video, the audience can continue browsing the target video while participating in the lottery, thereby avoiding the problem of blocking the original browsing information path when the audience performs the related operation of participating in the lottery in the prior art, and being beneficial to improving the use experience of the audience.
In an alternative embodiment, after adjusting the display state of the focus control in the playing interface of the target video to the first display state, the client displays the lottery participation control in a second display state, wherein the second display state characterizes the lottery participation control in an operation completion state.
Optionally, after the audience participates in the lottery through clicking the lottery participation control, the client automatically establishes the association relation of the audience attention release object, namely, the display state of the attention control in the playing interface of the target video is adjusted to be displayed in the first display state. On this basis, the client will also display the lottery participation control in a second display state, wherein the second display state characterizes the lottery participation control in an operation completion state. For example, after the lottery participation control is in the operation completion state, the corresponding display text may be "wait for lottery drawing".
Alternatively, as shown in fig. 9, when the client displays the lottery participation control in the second display state, the participation button becomes "already participating in lottery", and the participation button becomes the inoperable state.
It should be noted that by displaying the second display state on the client, the short video platform may observe the click amount and participation amount of the target video of the lottery, thereby statistically verifying the profit of the lottery function on the short video platform.
In an alternative embodiment, the lottery interface is closed in response to a closing instruction before the next video to be played is played in response to a play instruction.
Alternatively, still taking the form of a lottery interface as a semi-elastic layer presentation as an example, the spectator may close the lottery interface by closing the control after participating in the lottery activity. Specifically, after the audience member clicks the close control, the client receives a close instruction regarding the lottery interface, and after responding to the close instruction, the client closes the lottery interface.
It should be noted that, through the closing instruction, the audience can complete the participation process of the lottery activities under the condition of keeping the original browsing information path, thereby being beneficial to improving the participation experience of the user and avoiding the lottery interface from interfering the audience to watch other videos.
In an alternative embodiment, the lottery control is a control generated based on lottery parameters of a lottery activity corresponding to the target video, where the lottery parameters include at least: lottery start time, number of winnings, type of virtual prize, number of virtual prizes.
In an alternative embodiment, after the target video is released, the release terminal that releases the target video adjusts the lottery parameters based on an adjustment instruction of a release object that releases the target video.
Optionally, in the short video scene, in order to promote the flow, the release object of the release target video has a favor or has the support requirement of feedback vermicelli under a specific holiday, so that the lottery function is added on the short video platform, and the distance between the release object and the audience can be pulled in, so that the release object and the audience are more intimate. Specifically, a "lottery setting" page can be added on the release terminal for releasing the target video, the creator (i.e. the release object) can fill in the "lottery setting" page content by himself, for example, the prize and the number of lottery people which the creator wants to send are filled in the page, after the lottery information is filled in, the creator can submit the lottery information through the "completion button", then the release terminal returns to the short video release page, and finally the creator releases the lottery information together when releasing the target video.
Alternatively, as shown in fig. 10, in one "lottery setting" page content, the creator may set contents such as a prize type (physical or cash), a prize name, an applicant number, participation conditions (attention+transfer), and a lottery drawing time.
It should be noted that through the above process, the lottery appeal of the author in the short video platform is satisfied, thereby solving the problem that there is no lottery function in the short video scene. In addition, by adding lottery functions in the short video scene, the creator can set lottery information to be distributed to the video platform. Meanwhile, the audience has participation option, the lottery is drawn in unified time, the lottery drawing probability and time are clear and objective, and after the lottery is drawn, the audience draws the lottery by the creator on the platform. The whole process shortens the distance between the creator and the audience, increases the viscosity of the audience, and promotes the emotional interaction between the creator and the audience, thereby being beneficial to activating the atmosphere of the whole platform, prolonging the stay time of the audience on the platform, and indirectly draining the platform by means of the interaction between the creator and the audience.
In an alternative embodiment, the issuing terminal for issuing the target video adjusts the winning number from the first winning number to the second winning number when receiving the adjustment instruction, wherein the first winning number is smaller than the second winning number.
Optionally, after the creator issues the target video, the creator may further edit the lottery video for a second time without changing the time of lottery, for example, increasing the number of winners, thereby increasing the probability of winning, and further increasing the happiness and satisfaction of the vermicelli. For example, as shown in fig. 11, the creator may find a "set work" option in the work list in the distribution terminal, and click on "edit work: description, soundtrack, cover, etc., then the distribution terminal enters the edit page in fig. 12, provides a "lottery setting" option at the lowest side of the edit page, and after the creator clicks on the option, the distribution terminal enters the "lottery setting" edit in fig. 13, and since the target video has already been distributed, the creator can only perform a second edit on the lottery activity corresponding to the target video, for example, edit the number of winners.
It should be noted that in the related art, once the lottery setting is completed, the creator cannot edit the lottery again, for example, change the lottery content or increase the number of lottery persons. Through the technical scheme disclosed by the invention, the problem is successfully solved, so that the flexibility of lottery activities is improved.
As can be seen from the foregoing, in the present disclosure, by setting the lottery control, when the target object wants to participate in the lottery activity, the target can interact with the lottery activity corresponding to the target video through the lottery control, thereby avoiding the problem that the existing lottery mechanism is completely dependent on the host, so that the audience (i.e., the target object) can also have the decision right and decision right to participate in the lottery, and further improving the participation experience of the audience. In addition, as the association relation exists between the account number of the first display state representation target object and the account number of the release object of the release target video, and the next video to be played is continuously played after responding to the playing instruction, the attention of the release object is finished through the attention control without interrupting the original information browsing process of the target object, the problem that the original browsing information path is blocked when the audience performs the related operation of participating in lottery in the prior art is avoided, and the use experience of the audience is improved.
Therefore, through the technical scheme of the present disclosure, the goal of participating in lottery activities without influencing the viewing experience of the audience is achieved, thereby realizing the effect of improving the viscosity of the user, and further solving the problem that the user experience is reduced because the audience can participate in lottery after executing the related operation of participating in lottery in the prior art, and the browsing information path of the audience is interrupted in the process.
Fig. 14 is a block diagram of a video interaction device, according to an example embodiment. Referring to fig. 14, the apparatus includes a first display unit 121, a second display unit 122, and a play unit 123.
The first display unit 121 is configured to perform a touch operation in response to a lottery control in a target video, and display a lottery interface, wherein the lottery control is an interactive control for a target object to participate in a lottery activity corresponding to the target video;
the second display unit 122 is configured to perform a touch operation in response to a lottery participation control in the lottery interface, and display a focus control in the playing interface of the target video in a first display state, wherein the first display state characterizes that an association relationship exists between an account number of the target object and an account number of a release object releasing the target video;
the playing unit 123 is configured to perform playing of a next video to be played in response to a playing instruction, wherein the playing order of the target video is earlier than the next video to be played.
Optionally, the video interaction device further includes: a third display unit and a fourth display unit. The third display unit is configured to display a video display interface, wherein a plurality of videos to be played are displayed in the video display interface; and a fourth display unit configured to display a lottery ticket at a first preset position of a target display area of the video display interface, wherein the target display area is a display area of the target video in the video display interface, and the lottery ticket characterizes association of the target video with a lottery activity.
Optionally, the video interaction device further includes: and a fifth display unit and a display unit. The fifth display unit is configured to display a video playing interface in response to a touch operation on the target display area, and play a target video on the video playing interface; the presentation unit is configured to present the lottery control at a second preset location in the video play interface.
Optionally, the video interaction device further includes: and a sixth display unit and a first display unit. The sixth display unit is configured to display a video display interface, wherein a video to be played is displayed in the video display interface; the first display unit is arranged to display the target video on the video display interface and display the lottery control at a third preset position in the video display interface.
Optionally, in the video interaction device, a display area of the lottery interface is located in a playing area of the target video, wherein an area of the display area of the lottery interface is smaller than an area of the playing area of the target video.
Optionally, the video interaction device further includes: and a seventh display unit. Wherein the seventh display unit is configured to display the lottery participation control in a second display state, wherein the second display state characterizes the lottery participation control in an operation completion state.
Optionally, the video interaction device further includes: and a closing unit configured to close the lottery interface in response to a closing instruction.
Optionally, in the video interaction device, the lottery control is a control generated based on lottery parameters of a lottery activity corresponding to the target video, where the lottery parameters at least include: lottery start time, number of winnings, type of virtual prize, number of virtual prizes.
Optionally, in the video interaction device, after the target video is released, the release terminal for releasing the target video adjusts the lottery parameters based on an adjustment instruction of a release object for releasing the target video.
Optionally, in the video interaction device, the issuing terminal for issuing the target video adjusts the winning number from the first winning number to the second winning number under the condition that the issuing terminal receives the adjustment instruction, wherein the first winning number is smaller than the second winning number.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
There is also provided, in accordance with an embodiment of the present disclosure, an embodiment of an electronic device, including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement any of the video interaction methods described above.
Alternatively, fig. 15 is a block diagram of an electronic device shown according to an exemplary embodiment, and referring to fig. 15, the computer terminal may include: at least one (only one is shown) processor 81, memory 82, and peripheral interface 83, among others.
The memory may be used to store software programs and modules, such as program instructions/modules corresponding to the video interaction method and apparatus in the embodiments of the present disclosure, and the processor executes the software programs and modules stored in the memory, thereby executing various functional applications and data processing, that is, implementing the video interaction method described above. The memory may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory may further include memory remotely located relative to the processor, which may be connected to the computer terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The processor may invoke the information and applications stored in the memory via the transmission means to perform any of the video interaction method steps described above.
According to an embodiment of the present disclosure, there is further provided an embodiment of a computer readable storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform any one of the video interaction methods described above.
According to an embodiment of the present disclosure, a computer program product is provided, which, when being executed on a data processing device, is adapted to carry out a program initializing a video interaction method as described in any one of the above.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.
In the several embodiments provided in the present disclosure, it should be understood that the disclosed technology content may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units may be a logic function division, and there may be another division manner when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described above as separate components may or may not be physically separate, and components shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units described above, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer-readable computer storage medium. Based on such understanding, the technical solution of the present invention may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a computer storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the above-mentioned method of the various embodiments of the present invention. And the aforementioned computer storage medium includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
While the foregoing is directed to the preferred embodiments of the present invention, it will be appreciated by those skilled in the art that changes and modifications may be made without departing from the principles of the invention, and such changes and modifications are intended to be included within the scope of the invention.
In addition, other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (22)

1. A method of video interaction, comprising:
Responding to touch operation of a lottery drawing control in a target video, and displaying a lottery drawing interface, wherein the lottery drawing control is an interactive control for participating in a lottery drawing activity corresponding to the target video by a target object;
responding to touch operation of a lottery participation control in the lottery interface, and displaying a focus control in a playing interface of the target video in a first display state, wherein the first display state represents that an association relationship exists between an account of the target object and an account of a release object releasing the target video;
and responding to a playing instruction, and playing the next video to be played, wherein the playing sequence of the target video is earlier than that of the next video to be played.
2. The method of claim 1, wherein prior to displaying the lottery interface in response to a touch operation to the lottery control in the target video, the method further comprises:
displaying a video display interface, wherein a plurality of videos to be played are displayed in the video display interface;
displaying a lottery ticket at a first preset position of a target display area of the video display interface, wherein the target display area is a display area of the target video in the video display interface, and the lottery ticket characterizes association of the target video and the lottery activity.
3. The method of claim 2, wherein after displaying the lottery ticket at the first preset location of the target presentation area of the video presentation interface, the method further comprises:
responding to the touch operation of the target display area, displaying a video playing interface, and playing the target video on the video playing interface;
and displaying the lottery drawing control at a second preset position in the video playing interface.
4. The method of claim 1, wherein prior to displaying the lottery interface in response to a touch operation to the lottery control in the target video, the method further comprises:
displaying a video display interface, wherein a video to be played is displayed in the video display interface;
and displaying the target video on the video display interface, and displaying the lottery control at a third preset position in the video display interface.
5. The method of claim 1, wherein the display area of the lottery interface is located in the play area of the target video, wherein the display area of the lottery interface is smaller in area than the play area of the target video.
6. The method of claim 1, wherein after adjusting the display state of the focus control in the playback interface of the target video to the first display state display, the method further comprises:
and displaying the lottery participation control in a second display state, wherein the second display state characterizes that the lottery participation control is in an operation completion state.
7. The method of claim 1, wherein before playing the next video to be played in response to the play instruction, the method further comprises:
and closing the lottery interface in response to a closing instruction.
8. The method of claim 1, wherein the lottery control is a control generated based on lottery parameters of the lottery activity corresponding to the target video, wherein the lottery parameters include at least: lottery start time, number of winnings, type of virtual prize, number of virtual prizes.
9. The method according to claim 8, wherein after the target video is released, the release terminal releasing the target video adjusts the lottery parameters based on an adjustment instruction of a release object releasing the target video.
10. The method according to claim 9, wherein the distribution terminal distributing the target video, upon receiving the adjustment instruction, adjusts the winning number from a first winning number to a second winning number, wherein the first winning number is smaller than the second winning number.
11. A video interactive apparatus, comprising:
the first display unit is configured to execute touch operation of a lottery control in a target video, and display a lottery interface, wherein the lottery control is an interactive control for a target object to participate in a lottery activity corresponding to the target video;
the second display unit is configured to execute a touch operation for responding to a lottery participation control in the lottery interface, and display a focus control in a playing interface of the target video in a first display state, wherein the first display state represents that an association relationship exists between an account of the target object and an account of a release object releasing the target video;
and the playing unit is configured to execute playing of the next video to be played in response to the playing instruction, wherein the playing sequence of the target video is earlier than that of the next video to be played.
12. The apparatus of claim 11, wherein the apparatus comprises:
a third display unit configured to perform a display of a video presentation interface before a lottery interface is displayed in response to a touch operation on a lottery control in a target video, wherein a plurality of videos to be played are displayed in the video presentation interface;
and a fourth display unit configured to display a lottery ticket at a first preset position of a target display area of the video display interface, wherein the target display area is a display area of the target video in the video display interface, and the lottery ticket characterizes association of the target video with the lottery activity.
13. The apparatus of claim 12, wherein the apparatus further comprises:
a fifth display unit configured to display a video play interface in response to a touch operation on a target display area of the video display interface after displaying a lottery ticket at a first preset position of the target display area, and play the target video on the video play interface; and displaying the lottery drawing control at a second preset position in the video playing interface.
14. The apparatus of claim 11, wherein the apparatus further comprises:
a sixth display unit, configured to display a video presentation interface before displaying the lottery interface in response to a touch operation on the lottery control in the target video, wherein a video to be played is displayed in the video presentation interface;
the first display unit is arranged to display the target video on the video display interface and display the lottery control at a third preset position in the video display interface.
15. The apparatus of claim 11, wherein the display area of the lottery interface is located in the play area of the target video, wherein the display area of the lottery interface is smaller in area than the play area of the target video.
16. The apparatus of claim 11, wherein the apparatus further comprises:
and a seventh display unit configured to display the lottery participation control in a second display state after adjusting the display state of the attention control in the play interface of the target video to the first display state, wherein the second display state characterizes the lottery participation control in an operation completion state.
17. The apparatus of claim 11, wherein the apparatus further comprises:
and the closing unit is used for closing the lottery interface in response to the closing instruction before playing the next video to be played in response to the playing instruction.
18. The apparatus of claim 11, wherein the lottery control is a control generated based on lottery parameters of the lottery activity corresponding to the target video, wherein the lottery parameters include at least: lottery start time, number of winnings, type of virtual prize, number of virtual prizes.
19. The apparatus of claim 18, wherein a distribution terminal that distributes the target video adjusts the lottery parameters based on an adjustment instruction of a distribution object that distributes the target video after the distribution of the target video.
20. The apparatus according to claim 19, wherein the distribution terminal that distributes the target video, upon receiving the adjustment instruction, adjusts the winning number from a first winning number to a second winning number, wherein the first winning number is smaller than the second winning number.
21. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the video interaction method of any one of claims 1 to 10.
22. A computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the video interaction method of any of claims 1-10.
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