WO2023109037A1

WO2023109037A1 - Interaction method based on live-streaming room, and electronic device

Info

Publication number: WO2023109037A1
Application number: PCT/CN2022/097830
Authority: WO
Inventors: 王译田
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2021-12-14
Filing date: 2022-06-09
Publication date: 2023-06-22
Also published as: CN114245221A; CN114245221B

Abstract

The present disclosure relates to an interaction method based on a live-streaming room, and an electronic device, which belong to the technical field of computers. The method comprises: displaying an initiating entrance of live-streaming interactive content in a live-streaming room; in response to a trigger operation for the initiating entrance, displaying a plurality of candidate content types and an initiating option; and in response to a trigger operation for the initiating option, publishing first interactive content in the live-streaming room, wherein the first interactive content is associated with the content type of the live-streaming interactive content.

Description

Interaction method and electronic equipment based on live broadcast room

This application claims priority to a Chinese patent application with application number 202111530601.X filed on December 14, 2021, the entire contents of which are incorporated herein by reference.

technical field

The present disclosure relates to the field of computer technology, and in particular to an interactive method and electronic equipment based on a live broadcast room.

Background technique

With the development of computer technology and the diversification of terminal functions, more and more e-commerce companies have combined with live broadcasts, creating an upsurge of live shopping. Usually, the host creates a live broadcast room, puts some items on the shelves in the live broadcast room, and guides users to purchase the items on the shelves by explaining and introducing the items during the live broadcast.

Usually, during the live broadcast, the anchor pays attention to the comments posted by users in the live broadcast room to obtain some feedback and suggestions from users on the live broadcast content, so as to decide some emphasis on the live broadcast content in the future. However, when there are a large number of online viewers in the live broadcast room, user comments and gift reminders are mixed together and the screen is quickly swiped, making it difficult for the anchor to accurately filter out effective information from the massive comments, and it is difficult to effectively interact with users, that is, the efficiency of information acquisition Low, low efficiency of human-computer interaction.

Contents of the invention

The disclosure provides an interactive method and electronic equipment based on a live broadcast room.

According to an aspect of the embodiments of the present disclosure, there is provided an interactive method based on a live broadcast room, including: displaying in the live broadcast room an initiation entry of live interactive content, the live interactive content has multiple candidate content types; in response to the Initiate the trigger operation of the entry to display a plurality of candidate content types and initiation options; in response to the trigger operation of the initiation options, release the first interactive content in the live broadcast room, the first interactive content and the The content type of live interactive content is associated.

According to another aspect of the embodiments of the present disclosure, there is provided an interactive method based on a live broadcast room, including: displaying a first interactive entry of the first interactive content when the first interactive content has been released in the live broadcast room, so The first interactive content is associated with the content type of the live interactive content in the live broadcast room; in response to a trigger operation on the first interactive entry, multiple candidate content types are displayed, and the candidate content types are based on the Multiple candidate content types of the live interactive content are screened out; in response to a selection operation on any candidate content type, first interaction information is sent, and the first interaction information carries the selected candidate content type.

According to another aspect of the embodiments of the present disclosure, there is provided an interaction method based on a live broadcast room, including: receiving an interaction initiation request triggered by publishing a first interactive content in a live broadcast room, the first interactive content and the live broadcast The content types of the live interactive content among them are associated; in response to the interaction initiation request of the first interactive content, a plurality of candidate content types are selected from the multiple candidate content types of the live interactive content; Each account in the live broadcast room sends an interaction initiation instruction of the first interactive content, and the interaction initiation instruction of the first interactive content carries a plurality of the candidate content types.

According to another aspect of the embodiments of the present disclosure, there is provided an interactive device based on a live broadcast room, including: a display unit configured to display an initiation entry of a live interactive content in the live room, and the live interactive content has a plurality of candidate contents type; the display unit is further configured to display a plurality of candidate content types and launch options in response to a trigger operation on the launch entry; a publishing unit is configured to respond to a trigger operation on the launch options , publishing first interactive content in the live broadcast room, where the first interactive content is associated with the content type of the live interactive content.

According to another aspect provided by an embodiment of the present disclosure, there is provided an interactive device based on a live broadcast room, including: a display unit configured to display the first interactive content when the first interactive content has been published in the live broadcast room The first interactive entry, the first interactive content is associated with the content type of the live interactive content in the live room; the display unit is further configured to respond to a trigger operation on the first interactive entry, display A plurality of candidate content types, the candidate content types are obtained based on the screening of multiple candidate content types of the live interactive content; the sending unit is configured to send the first Interaction information, the first interaction information carries the selected alternative content type.

According to another aspect provided by the embodiments of the present disclosure, an interactive device based on a live broadcast room is provided, including: a receiving unit configured to receive an interaction initiation request triggered based on publishing the first interactive content in the live broadcast room, the first An interactive content is used to vote on the content type of the live interactive content in the live broadcast room; the screening unit is configured to respond to the interactive initiation request of the first interactive content, select from multiple candidate contents of the live interactive content Among the types, a plurality of alternative content types are obtained by screening; the sending unit is configured to send the interaction initiation instruction of the first interactive content to each account entering the live broadcast room, and the interaction initiation instruction of the first interactive content Carry a plurality of the alternative content types.

According to another aspect of the embodiments of the present disclosure, there is provided an electronic device, including: one or more processors; one or more memories for storing instructions executable by the one or more processors; wherein, the One or more processors are configured as the live room-based interaction method in any possible implementation manner of the above aspect.

According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When at least one instruction in the computer-readable storage medium is executed by one or more processors of an electronic device, the electronic device The interactive method based on the live broadcast room in any possible implementation manner of the foregoing aspect can be implemented.

According to another aspect of the embodiments of the present disclosure, there is provided a computer program product, including one or more instructions, the one or more instructions can be executed by one or more processors of an electronic device, so that the electronic device can Execute the interaction method based on the live broadcast room in any possible implementation manner of the above aspect.

Description of drawings

FIG. 1 is a schematic diagram of an implementation environment of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

FIG. 2 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

FIG. 3 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

FIG. 4 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 5 is an interactive flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 6 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 7 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 8 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

FIG. 9 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 10 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 11 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 12 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 13 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 14 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 15 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 16 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 17 is an interactive flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 18 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 19 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 20 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 21 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 22 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 23 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 24 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 25 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 26 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 27 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 28 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 29 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 30 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 31 is an interactive flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 32 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 33 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 34 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 35 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure;

Fig. 36 is a schematic flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 37 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 38 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure;

Fig. 39 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure;

FIG. 40 shows a structural block diagram of a terminal provided by an embodiment of the present disclosure;

Fig. 41 is a schematic structural diagram of a server provided by an embodiment of the present disclosure.

Detailed ways

The terms "first", "second" and the like in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It should be understood that the data so used are interchanged under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein.

The user information involved in the present disclosure may be information authorized by the user or fully authorized by all parties.

The term "including at least one of A or B" involved in the present disclosure involves the following situations: including only A, including only B, and including both A and B, and details will not be described later.

FIG. 1 is a schematic diagram of an implementation environment of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. Referring to FIG. 1 , the implementation environment includes a first terminal 120 , a server 140 and a second terminal 160 . Both the first terminal 120 and the second terminal 160 are connected to the server 140 through a wireless network or a wired network. The first terminal 120, the server 140, and the second terminal 160 are all exemplary illustrations of electronic equipment.

The first terminal 120 refers to a terminal logged in with an account that initiates a live broadcast. The account that initiates a live broadcast is also called an anchor account, and the first terminal 120 is also called an anchor terminal. Applications supporting live broadcasting are installed and run on the first terminal 120, and the applications include but are not limited to: short video applications, live broadcast applications, shopping applications, online video applications, and the like. Schematically, the first user, that is, the anchor user, starts the short video application on the first terminal 120, initiates a live broadcast in the short video application, and the first terminal 120 calls the camera to collect the live data stream of the anchor user, and sends the live data stream to Server 140.

The server 140 is configured to provide background services to the application programs running on the first terminal 120 or the second terminal 160 . The server 140 includes at least one of a server, multiple servers, a cloud computing platform, and a virtualization center. In some embodiments, the server 140 undertakes the main calculation work, and the first terminal 120 and the second terminal 160 undertake the secondary calculation work; or, the server 140 undertakes the secondary calculation work, and the first terminal 120 and the second terminal 160 undertake the main calculation work work; or, the server 140, the first terminal 120 and the second terminal 160 use a distributed computing architecture to perform collaborative computing.

In some embodiments, the server 140 includes at least one computing device 141 and a database 142 , the database 142 is used for storing live data streams and providing data services for the computing device 141 . Schematically, after receiving the live data stream sent by the first terminal 120, the server 140 stores the live data stream in association with the live room identifier of the host account in the database 142. When requesting resource pull of a room ID, the computing device 141 finds the live data stream associated with the live room ID from the database 142, and returns the live data stream to the second terminal 160.

In some embodiments, the server 140 is a content delivery network (Content Delivery Network, CDN). When the computing device 141 returns the live data stream to the second terminal 160, it sends the live data stream to the second terminal 160 through the content distribution network. Schematically, the content distribution network is equipped with data centers in various regions, and the computing device 141 determines the data center closest to the second terminal 160, and the data center sends the live data stream to the second terminal 160, which is beneficial to balance the computing load.

The second terminal 160 refers to a terminal for logging in with an account for watching the live broadcast. The account for watching the live broadcast is also called an audience account, and the second terminal 160 is also called an audience terminal. Applications supporting live broadcasting are installed and run on the second terminal 160, and the applications include but are not limited to: short video applications, live broadcast applications, shopping applications, online video applications, and the like. Schematically, the second user, that is, the audience user, starts the short video application on the second terminal 160, enters a live room of interest in the short video application, and the second terminal 160 sends to the server 140 a message carrying the live room identification of the live room. The resource pull request is received, and the live data stream returned by the server 140 is received based on the resource pull request, and the live data stream is displayed in the live broadcast room of the second terminal 160 .

In some embodiments, the server 140 is an independent physical server, or a server cluster or a distributed system composed of multiple physical servers, or provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, Cloud servers for basic cloud computing services such as cloud communications, middleware services, domain name services, security services, CDN, and big data and artificial intelligence platforms.

In some embodiments, the application programs installed on the first terminal 120 and the second terminal 160 are the same, or the application programs installed on the two terminals are the same type of application programs on different operating system platforms. Both the first terminal 120 and the second terminal 160 generally refer to one of multiple terminals, and the embodiment of the present disclosure only uses the first terminal 120 and the second terminal 160 as an example for illustration.

The device types of the first terminal 120 and the second terminal 160 are the same or different, and the device types include: smart phones, tablet computers, smart speakers, smart watches, smart handhelds, portable game devices, vehicle-mounted terminals, e-book readers, MP3 (Moving Picture Experts Group Audio Layer III, moving picture expert compression standard audio layer 3) player, MP4 (Moving Picture Experts Group Audio Layer IV, moving picture expert compression standard audio layer 4) player, laptop or desktop At least one type of computer, but not limited to. For example, both the first terminal 120 and the second terminal 160 are smart phones, or the first terminal 120 is a desktop computer, and the second terminal 160 is a smart phone.

Those skilled in the art can know that the number of the foregoing terminals is more or less. For example, there is only one terminal, or there are tens or hundreds of terminals, or more. The embodiments of the present disclosure do not limit the number of terminals and device types.

Fig. 2 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. Referring to Fig. 2, the interactive method based on a live broadcast room is executed by an electronic device. The following takes the electronic device as the first terminal, that is, the host terminal as an example. Be explained.

In 201, the first terminal displays an entry for initiating live interactive content in a live broadcast room, where the live interactive content corresponds to multiple candidate content types.

The first terminal refers to the electronic device used by the first user to initiate the live broadcast. For example, the first terminal refers to the anchor terminal, and the first user refers to the anchor user (referred to as the anchor). The device type of the first terminal includes: at least one of a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle terminal, a smart speaker, a smart watch, or a desktop computer.

An application program supporting live broadcast is installed and running on the first terminal, and the application program includes but is not limited to: a short video application, a live broadcast application, a shopping application, an online video application, and the like.

The live broadcast room refers to the video screen used to display the live broadcast data stream of the first terminal in the application program, and the live broadcast room has an associated relationship with the anchor account (for example, the anchor account is bound to the anchor room, or the live broadcast room is subordinate to the anchor account, etc. ), the anchor account refers to the account of the first user who initiates the live broadcast on the first terminal. In some embodiments, the first user creates an account on the live broadcast platform provided by the server. If the first user wants to become an anchor, he submits authentication materials to the live broadcast platform. After the authentication is passed, the account becomes an anchor capable of initiating live broadcast. account.

The live interactive content refers to the content items generated when the first user interacts live with the second user (ie, viewer user, referred to as viewer for short) in the live broadcast room. In some embodiments, since the interaction between the anchor and the audience is various, the live interactive content has multiple candidate content types, and each candidate content type is used to provide a specific interaction between the anchor and the audience. Interaction methods, for example, the candidate content types include but are not limited to: singing, hosts performing behaviors specified by the audience (such as New Year greetings, bowing), answering questions raised by the audience, distributing virtual resources, launching lottery activities, etc., the implementation of this disclosure The example does not specifically limit the candidate content types.

In some embodiments, the first user starts the application program on the first terminal, logs in the account that initiated the live broadcast in the application program, that is, the anchor account, and initiates the live broadcast through the broadcasting entry, and the first terminal calls the camera to collect the live broadcast data of this live broadcast stream, and send the live data stream to the server, so that the server associates and stores the live data stream with the live room identification (Identification, ID) of the live room of the anchor account.

In the live shopping scene, since the first user needs to introduce many items in a live broadcast, the second user may have the need to view the details of the items at any time when watching the live broadcast. Therefore, the first user can Items are added to the item list. This process is called "listing", "linking" or "trailer". After clicking the item you want to view, you can enter the detail interface linked to the item. In the detail interface, you can view the item details or item reviews, and you can also receive the virtual resources associated with the item. If the second user makes a purchase Willingness, you can add the item to the shopping cart, or place an order to buy the item immediately. In some embodiments, the types of items listed in the live broadcast room include but are not limited to: daily necessities, cosmetics, clothes, mobile phones, computers and other physical goods, haircuts, medical beauty, broadband services and other services, air tickets, movie tickets, concert tickets , exhibition tickets, park tickets, amusement park tickets and other electronic tickets or physical tickets, takeaway coupons, consumer coupons, platform members and other virtual resources, the embodiments of the present disclosure do not specifically limit the types of items on the shelves.

In some embodiments, the first terminal loads the multimedia resource of the starting entry from the server, and renders the multimedia resource of the starting entry through a rendering engine, so as to display the starting entry in the live broadcast room. In some embodiments, the first terminal loads the multimedia resource of the initiating entry when the broadcast starts, or the first terminal actively applies to the server for the multimedia resource of the initiating entry when the target condition is met. The multimedia resource that initiates the entry is not specifically limited. In some embodiments, the first terminal does not need to apply to the server for the multimedia resource of the initiating entry, but the server sends the multimedia resource of the initiating entry to the first terminal when it detects that the target condition is met. The embodiment of the present disclosure is not correct Whether the server delivers or the first terminal applies for the multimedia resource of the initiating entry is specifically defined. Wherein, the target condition refers to the display condition of the initiating entry, and the target condition will be described in detail in subsequent embodiments, and will not be repeated here.

In some embodiments, the initiating entry is an independent interactive control in the live broadcast room for initiating the first interactive content, and the first user enters the following 202 by performing a trigger operation on the interactive control.

In some embodiments, the initiation portal is integrated into a multi-function control in the live broadcast room, and the first user can display tab pages of multiple interactive activities by triggering the multi-functional control, and the multiple interactive activities include : Live interactive content, Lianmai live broadcast, live mini-games, etc. The embodiment of the present disclosure does not specifically limit the types of interactive activities. The first user selects the tab page of the live interactive content, and the first terminal enters the tab page of the live interactive content. The initiation entry is displayed, and the first user performs a trigger operation on the initiation entry to enter 202 below.

In 202, the first terminal displays the plurality of candidate content types and initiation options in response to a trigger operation on the initiation entry.

The launching option is used to trigger the server to publish the first interactive content in the live broadcast room, and the first interactive content is associated with the content type of the live interactive content, for example, the first interactive content is the content type used for the live interactive content The first vote for voting, or the first interactive content is any other interactive method that can determine the target content type of the next live broadcast. The embodiment of the present application does not specifically limit the interactive method of the first interactive content.

The candidate content type is used to indicate the interaction method between the first user and the second user when presenting the live interactive content. For example, when the interaction method is performance, the candidate content types of the performance interaction method include: singing, reciting, speaking Jokes, behaviors that the host makes meanings specified by the audience (such as New Year greetings, bowing), etc., when the interaction method is question and answer, the candidate content types of the question and answer interaction method include: answering questions raised by the audience, answering questions given by the system, etc., when When the interactive method is distribution of virtual resources, the candidate content types for the distribution of virtual resources include: distribution of virtual red envelopes, distribution of virtual coupons (such as coupons, discount coupons, discount coupons, welfare coupons, etc.), flash deals with lower prices on the shelves Items, live broadcast lottery activities, etc., the embodiment of the present disclosure does not specifically limit the type of candidate content.

In some embodiments, when the first user wants to interact with the second user based on the live room, the first user performs a trigger operation on the initiation entry, and the first terminal obtains the activation entry in response to the trigger operation on the initiation entry. Each candidate content type for live interactive content. In some embodiments, the first terminal pulls the candidate content type from the server when detecting a trigger operation on the launch entry, or the first terminal pulls the candidate content type from the server while loading the multimedia resource of the launch entry. The candidate content type is selected, or the first terminal pre-pulls the candidate content type from the server when broadcasting starts, and the embodiment of the present disclosure does not specifically limit when the first terminal pulls the candidate content type.

In some embodiments, the first terminal displays multiple candidate content types in the live broadcast room, for example, the first terminal displays all obtained candidate content types, or the first terminal displays part of the obtained candidate content types, this The disclosed embodiment does not specifically limit whether to display all the obtained candidate content types.

In some embodiments, the trigger operation includes but not limited to: click operation, double-tap operation, long press operation, press operation, touch operation, slide operation, drag operation, voice instruction, gesture instruction, etc. The type of operation is specifically defined.

Taking the trigger operation as an example of a click, press or touch operation, the detection process of the trigger operation by the first terminal is as follows: the first terminal senses the pressure signal applied by the first user to the terminal screen of the first terminal through the pressure sensor. When the pressure sensor senses the pressure signal, it determines the screen coordinates of the touch point of the pressure signal, and if the screen coordinates of the touch point is located in the display area of the launch entry in the terminal screen, it is determined that the first user has detected the Initiate the entry to execute the trigger operation. The touch point involved in the embodiment of the present disclosure refers to the force point of the pressure signal applied by the user on the terminal screen, which will not be described in detail later.

Taking the trigger operation as a voice command as an example, during the running of the application, if the first terminal receives a voice command input by the first user, it performs voice recognition on the voice command to obtain the recognized text, and if the recognized text contains Carrying "open 'XX activity' voting", it is determined that the first user is detected to perform a trigger operation on the launch entry, where XX activity refers to the name of the activity plan based on the live interactive content of the live broadcast platform, for example, the name of the activity plan In order to increase followers, truth or dare, popularity challenge, etc., "increase fans" refers to the number of fans of the anchor account or the increase in the attention of the live broadcast room. The live broadcast platform configures different activity plan names according to business needs. The embodiment of the present disclosure does not specifically limit the name of the activity scheme.

Taking the trigger operation as a gesture command as an example, if the first terminal receives a gesture command input by the first user during the process of running the application program, it will perform gesture recognition on the gesture command to determine the current gesture gesture, based on The preset mapping relationship between gestures and commands determines the command obtained based on the current gesture and gesture mapping. If the command is to perform a trigger operation on the initiation entry, it is determined that the first user is detected to perform a trigger operation on the initiation entry.

In some embodiments, the first terminal displays a first pop-up window in the live broadcast room in response to the trigger operation of the launch entry, and displays a plurality of the candidate content types and the launch options in the first pop-up window. A user views multiple candidate content types in the first pop-up window, and if he wants to publish the first interactive content, executes a trigger operation on the launch option, and if he does not want to publish the first interactive content, closes the first pop-up window .

In some embodiments, the first pop-up window is a half-screen window, and the half-screen window is located in the lower half of the live broadcast room to avoid blocking the face of the first user, thereby enabling better implementation of the candidate content type. Realize the display effect to ensure that the content of the live broadcast room and the first pop-up window have a balanced proportion in the interface.

In some embodiments, the first pop-up window is a bubble floating window, and the bubble floating window is located around the launching entrance, for example, the bubble floating window is located directly below the launching entrance, or the bubble floating window is located at the Below the initiation entrance, or the bubble suspension window is located above the initiation entrance, or the bubble suspension window is located to the right of the initiation entrance, and the embodiment of the present disclosure does not specifically limit the display position of the bubble suspension window. Due to the small size of the bubble floating window, it will not cause too much occlusion like the half-screen window, and provide an interactive way based on the first pop-up window while ensuring the display effect of the content in the live broadcast room.

In 203, the first terminal publishes the first interactive content in the live broadcast room in response to the trigger operation of the launch option, and the first interactive content is associated with the content type of the live interactive content.

In some embodiments, if the first user wants to know which content type of live interaction the second user is more inclined to currently, by performing a trigger operation on the initiation option, the first terminal responds to the trigger operation on the initiation option , sending an interaction initiation request of the first interactive content to the server, so as to release the first interactive content in the live broadcast room. In some embodiments, the interaction initiation request of the first interactive content at least carries the live room identifier of the live broadcast room and identification information of the first interactive content. Schematically, when the first interactive content is the first vote, the request for initiating the interaction of the first interactive content carries the live broadcast room ID and the ID information of the first vote.

Taking the trigger operation as an example of a click, press or touch operation, the detection process of the trigger operation by the first terminal is as follows: the first terminal senses the pressure signal applied by the first user to the terminal screen of the first terminal through the pressure sensor. When the pressure sensor senses the pressure signal, it determines the screen coordinates of the touch point of the pressure signal, and if the screen coordinates of the touch point is located in the display area of the launch option on the terminal screen, it is determined that the The Initiate option performs a triggered action.

Taking the trigger operation as a voice command as an example, during the running of the application, if the first terminal receives a voice command input by the first user, it performs voice recognition on the voice command to obtain the recognized text, and if the recognized text contains If it carries "start the first interactive content" (such as "start voting"), it is determined that the first user performs a trigger operation on the initiation option.

Taking the trigger operation as a gesture command as an example, if the first terminal receives a gesture command input by the first user during the process of running the application program, it will perform gesture recognition on the gesture command to determine the current gesture gesture, based on According to the preset mapping relationship between gestures and commands, the command obtained based on the current gesture and gesture mapping is determined. If the command is to perform a trigger operation on the launch option, it is determined that the first user is detected to perform a trigger operation on the launch option.

In some embodiments, in response to the trigger operation of the initiation option, the first terminal encapsulates the live room identifier of the live broadcast room and the identification information of the first interactive content based on the transmission control protocol to obtain the first message, based on A compression algorithm compresses the first message to obtain the compressed first message, encrypts the compressed first message based on an encryption algorithm, and obtains an interaction initiation request for the first interactive content. The example does not specifically limit the transmission control protocol, compression algorithm or encryption algorithm.

The technical solution provided by the embodiments of the present disclosure provides an initiation portal for live interactive content in the live broadcast room, so that when it is difficult for the anchor user to control the audience user's preference for future live broadcast content, through the initiation portal, in the live broadcast room Publish the first interactive content associated with the content type, so that the host user does not need to waste time and effort to filter out effective information from the massive comments, but can directly guide the live interactive content through the interactive results, which improves the efficiency of information acquisition and improves the human resources. machine interaction efficiency.

In some embodiments, after publishing the first interactive content in the live broadcast room, the method further includes: canceling the display of the initiation entry, the plurality of candidate content types and the initiation option; displaying the first viewing control, the first viewing A control is used to view the interaction statistics of the first interactive content.

In some embodiments, displaying the first viewing control includes: displaying a first interaction state on the first viewing control, where the first interaction state is used to indicate whether the interaction with the first interactive content ends; or, in the first viewing control Within the first target range associated with the control, the first interaction timing is displayed, and the first interaction timing is used to represent the remaining interaction duration of the first interactive content; or, within the second target range associated with the first viewing control, A first rule description is displayed, and the first rule description is used to characterize the interaction rule of the first interactive content.

In some embodiments, after displaying the first viewing control, the method further includes: in response to a trigger operation on the first viewing control, displaying a plurality of candidate content types determined from the plurality of candidate content types; For each candidate content type among the plurality of candidate content types, display interaction statistics corresponding to the candidate content type. In other words, in response to the trigger operation of the first viewing control, a plurality of candidate content types and the interaction statistics information of each candidate content type are displayed, and the candidate content type is filtered from the plurality of candidate content types.

In some embodiments, after the first interactive content is released in the live broadcast room, the method further includes: displaying the interactive result of the first interactive content when receiving the interactive result of the first interactive content, the first interactive content The interactive result of an interactive content is used to characterize the target content type determined based on the first interactive content; and an interactive control is displayed, and the interactive control is used to prompt to execute the target interactive content matching the target content type.

In some embodiments, displaying the interactive control includes: displaying a target interactive state on the interactive control, where the target interactive state is used to represent whether the target interactive content ends the interaction; or, within the range of the third target associated with the interactive control, Displays the interactive content timing, which is used to represent the remaining interactive duration of the target interactive content.

In some embodiments, when the timing of the interactive content is displayed, the method further includes: when the timing of the interactive content indicates that the distance from the interaction end moment of the target interactive content reaches the first duration, playing the animation of the end of the interaction, the interaction The end animation is used to indicate that the target interactive content will end after the first duration.

In some embodiments, the method further includes: at the end of the interaction of the target interactive content, displaying a second viewing control, the second viewing control is used to view the feedback statistics of the second interactive content, and the second interactive content is used for Feedback on viewing the target interactive content, where the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, displaying the second viewing control includes: displaying a second interaction state on the second viewing control, where the second interaction state is used to represent whether the second interactive content has ended the interaction; or, in the second viewing control Within the fourth target range associated with the control, the second interaction timing is displayed, and the second interaction timing is used to represent the remaining interaction duration of the second interactive content; or, within the fifth target range associated with the second viewing control, Feedback statistical information of the second interactive content is displayed.

In some embodiments, displaying the feedback statistical information of the second interactive content includes: displaying the feedback statistical information of the first feedback information and the feedback statistical information of the second feedback information in the form of a progress bar.

In some embodiments, the method further includes: at the end of the interaction of the second interactive content, acquiring the interaction result of the second interactive content, the interaction result of the second interactive content is determined based on the feedback statistical information; playing and The interactive animation associated with the interactive result of the second interactive content is used to indicate whether the interactive result of the second interactive content is successful or failed.

In some embodiments, the method further includes: when the interaction result of the second interactive content is failure, displaying a third viewing control, the third viewing control is used to view the interaction statistics of the third interactive content, the first The third interactive content is used to give feedback on whether to re-execute the target interactive content, where the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, the method further includes: when the interaction result of the third interactive content is re-execution, displaying a confirmation execution option and a cancel execution option; in response to a trigger operation on the confirmation execution option, displaying an interactive control , the interactive control is used to prompt to execute the target interactive content.

In some embodiments, the method further includes: in response to the trigger operation of the launch option, playing an interaction start animation, where the interaction start animation is used to indicate that the first interactive content has been released in the live broadcast room.

In the previous embodiment, it was briefly introduced how the first terminal, that is, the host terminal, initiates the first interactive content. In this disclosed embodiment, it will briefly introduce how the second terminal, that is, the audience terminal, participates in the first interactive content. The following description .

Fig. 3 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. Referring to Fig. 3, the interactive method based on a live broadcast room is executed by an electronic device. The following takes the electronic device as the second terminal, that is, the audience terminal, as an example Be explained.

In 301, when the first interactive content has been published in the live broadcast room, the second terminal displays the first interactive entry of the first interactive content, and the first interactive content is related to the content type of the live interactive content in the live room couplet.

The second terminal refers to the electronic device used by the second user to watch the live broadcast, for example, the second terminal refers to the audience terminal, and the second user refers to the audience user (abbreviated as audience). The device type of the second terminal includes: at least one of a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle terminal, a smart speaker, a smart watch, or a desktop computer.

An application program supporting live broadcast is installed and running on the second terminal, and the application program includes but is not limited to: a short video application, a live broadcast application, a shopping application, an online video application, and the like. In some embodiments, the second user starts the application program on the second terminal, and logs into the application program to watch the account of the live broadcast, that is, the audience account, and the application program will display multiple viewing entrances of the live broadcast room, for example, Display the viewing entrance of the live broadcast room that the viewer account is concerned about and is live broadcasting, or display the viewing entrance of the live broadcast room recommended by the server, which is not specifically limited in the embodiments of the present disclosure. If the second user wants to enter a live room to view more live content, the second user performs a trigger operation on the viewing entry of the live room, and the second terminal responds to the trigger operation of the viewing entry of the live room, and sends a The resource pull request carrying the live room ID of the live room makes the server return to the second terminal the live data stream of the first terminal stored in association with the live room ID, and the second terminal displays the live data stream in the live room .

When the second user is watching the live broadcast, if the first user associated with the live broadcast room, i.e. the anchor user, publishes the first interactive content in the live broadcast room, the second terminal will receive the interactive initiation of the first interactive content sent by the server. instruction, the second terminal responds to the interactive initiation instruction of the first interactive content, obtains the multimedia resource of the first interactive entry, and renders the multimedia resource of the first interactive entry based on the rendering engine, thereby displaying the first interactive in the live broadcast room Entry, if the second user performs a trigger operation on the first interaction entry, in response to the trigger operation on the first interaction entry, enter the following 302 .

The first interactive content is associated with the content type of the live interactive content, for example, the first interactive content is the first vote for voting on the content type of the live interactive content, or the first interactive content is other To determine any interaction mode of the target content type of the next live broadcast, the embodiment of the present application does not specifically limit the interaction mode of the first interactive content.

In some embodiments, when the second terminal enters the live broadcast room, it preloads the multimedia resources of the first interactive entry from the server, so that in response to the interaction initiation instruction of the first interactive content, it can query and obtain the multimedia resource from the local cache. The multimedia resource of the first interactive entrance.

In some embodiments, after the second terminal receives the interaction initiation instruction of the first interactive content, it loads the multimedia resource of the first interactive entry from the server, so as to avoid waiting for a long time when entering the live broadcast room, Reduced the probability of freezing when entering the live broadcast room.

In some embodiments, the interactive initiation instruction of the first interactive content issued by the server to the second terminal itself carries the multimedia resources of the first interactive entry, and the second terminal receives the interactive content of the first interactive content. After the initiation instruction, the interaction initiation instruction of the first interactive content is analyzed to obtain the multimedia resource of the first interaction entry.

In some embodiments, taking the first interactive content as the first vote as an example, the first interactive entry of the first interactive content is a voting control, and the second user performs a trigger operation on the voting control to enter the following 302 .

In 302, the second terminal displays a plurality of candidate content types in response to a trigger operation on the first interactive entry, and the candidate content types are obtained based on screening of a plurality of candidate content types corresponding to the live interactive content.

In some embodiments, if the second user wants to participate in the first interactive content, the second user performs a trigger operation on the first interactive entry, and the second terminal responds to the trigger operation on the first interactive entry, obtaining There are multiple alternative content types of the live interactive content. In some embodiments, when it is detected that the second user performs a trigger operation on the first interactive entry, the second terminal loads the alternative content types from the server, or, The alternative content type itself is carried in the interaction initiation instruction of the first interactive content, and the second terminal parses the interaction initiation instruction of the first interactive content to obtain multiple alternative content types.

The candidate content type is selected by the server from all candidate content types of the live interactive content. Schematically, taking the first interactive content as the first vote as an example, the candidate content type refers to all the content involved in the live interactive content type, and the alternative content type refers to the voting options that the second user can choose for this vote in the live broadcast room. The server needs to select the alternative content for the first vote in this live broadcast room from all the candidate content types. Types, for example, from the 10 alternative content types 1-10, the

candidate content types

1, 3 and 5 are selected for the first vote released in live room A, and the

candidate content types

1, 3 and 5 are obtained for the first vote released in live room B Alternate content types 2, 4 and 6, so that the first polls published in different live broadcast rooms have the same or different voting options. The server's screening strategy for candidate content types can be configured according to business requirements, which will be introduced in the next embodiment.

In the above process, by screening the candidate content types for this live room from the candidate content types, it is possible to configure the same or different candidate content types for different live rooms, thereby avoiding the need to provide the same candidate content types Under certain circumstances, all live broadcast rooms on the live broadcast platform have only a few types of fixed types of live interactive content during the same time period.

Taking the trigger operation as a click, press or touch operation as an example, the detection process of the trigger operation by the second terminal is as follows: the second terminal senses the pressure signal exerted by the second user on the terminal screen of the second terminal through the pressure sensor. When the pressure sensor senses the pressure signal, it determines the screen coordinates of the touch point of the pressure signal, and if the screen coordinates of the touch point is located in the display area of the first interaction entry in the terminal screen, it is determined that the second user is detected Execute a trigger operation on the first interaction entry.

Taking the trigger operation as a voice command as an example, in the process of running the application program, if the second terminal receives a voice command input by the second user, it performs voice recognition on the voice command to obtain the recognized text, and if the recognized text contains If "I want to participate in the first interactive content" (such as "I want to participate in voting") is carried, it is determined that the second user performs a trigger operation on the first interactive entry.

Taking the trigger operation as a gesture command as an example, in the process of running the application program, if the second terminal receives a gesture command input by the second user, it will perform gesture recognition on the gesture command to determine the current gesture gesture, based on The preset mapping relationship between gestures and commands determines the command obtained based on the gesture and gesture mapping this time. If the command is to perform a trigger operation on the first interaction entry, it is determined that the second user is detected on the first interaction entry. Execute the trigger action.

In some embodiments, in response to the trigger operation of the first interactive entry, the second terminal displays a first interactive pop-up window in the live broadcast room, and displays a plurality of alternative content types and confirmation in the first interactive pop-up window option, the second user checks multiple candidate content types in the first interactive pop-up window, if he wants to select a certain candidate content type, then perform a selection operation on the candidate content type, and enter the following 303, if not If you want to select an alternative content type, you can close the first interactive pop-up window.

In some embodiments, the first interactive pop-up window is a half-screen window, and the half-screen window is located in the lower half of the live broadcast room to avoid blocking the face of the first user in the live broadcast room, so that the candidate content can be Type to achieve a better display effect, to ensure that the content of the live broadcast room and the first pop-up window have a balanced proportion in the interface.

In some embodiments, the first interactive pop-up window is a floating bubble window, and the floating bubble window is located around the first interaction entrance, for example, the floating bubble window is located directly below the first interaction entrance, or, the The bubble floating window is located below the side of the first interactive entrance, or the bubble floating window is located above the side of the first interactive entrance, or the bubble floating window is located to the right of the first interactive entrance. The display position of the bubble floating window is specifically defined. Due to the small size of the bubble floating window, it will not cause too much occlusion like the half-screen window, and provide an interactive way based on the first pop-up window while ensuring the display effect of the content in the live broadcast room.

In some embodiments, when multiple content types are displayed in the first interactive pop-up window, for each type of content type, the text information and selection controls of the type of content type are displayed, and the second user selects any A selection control of an alternative content type executes a trigger operation, and then clicks the confirmation option, thereby completing the selection operation of the alternative content type.

In some embodiments, the selection control includes three states: an unselected state, a pre-selected state, and a selected state. The unselected state means that the second user does not perform a trigger operation on the selection control. The pre-selected state means that the second user When a trigger operation is performed on the selection control but the confirmation option has not been clicked, the selected state means that the second user performs the trigger operation on the selection control and clicks the confirmation option to complete the selection.

In the above process, by setting the confirmation option in the first interactive pop-up window, it is possible to prevent the second user from selecting an undesired alternative content type due to misoperation, so that the accuracy of the information reflected in the first interactive content can be improved. . In some embodiments, the confirmation option is not set in the first interactive pop-up window, that is, the second user can directly perform a trigger operation on the selection control to complete the selection operation of the alternative content type, thereby participating in the first interaction In content, the interactive link for voting on alternative content types can be shortened.

In 303, the second terminal sends first interaction information in response to a selection operation on any candidate content type, where the first interaction information carries the selected candidate content type.

If the confirmation option is set in the first interactive pop-up window, if the second terminal first detects the second user's trigger operation on the selection control of any alternative content type, and then detects the second user's click on the confirmation option Action to confirm that a select action has been detected for this alternative content type.

In the case where no confirmation option is set in the first interactive pop-up window, if the second terminal detects that the second user triggers an operation on the selection control of any alternative content type, then confirm that the selection of the alternative content type is detected operate.

In some embodiments, the second user inputs a voice command or a gesture command to complete the selection operation for any candidate content type, and the detection process of the voice command or gesture command is similar to the description in 302 above, and will not be repeated here.

When the second terminal detects the second user's selection operation on any candidate content type, the second terminal sends first interaction information to the server in response to the selection operation on any candidate content type, and the first The interactive information carries at least the live broadcast room identifier of the live broadcast room and the type identifier of the candidate content type selected by the selection operation. In some embodiments, the first interactive information also carries the account identifier of the viewer account or the second For the terminal identifier of the second terminal, the embodiment of the present disclosure does not specifically limit which content is carried in the first interaction information.

In some embodiments, based on the transmission control protocol, the second terminal encapsulates the live room identifier of the live broadcast room and the type identifier of the alternative content type to obtain the first interaction message, and based on the compression algorithm, the first interactive message The compressed text is compressed to obtain the compressed first interactive message, and the compressed first interactive message is encrypted based on the encryption algorithm to obtain the first interactive information. The encryption algorithm is specifically defined.

The technical solution provided by the embodiments of the present disclosure enables audience users to freely choose the type of content they want to see during the live broadcast and participate in the first interactive content by displaying the first interactive entry for the first interactive content in the live broadcast room. One interactive content, so that audience users can directly feed back their preferences and tendencies for live content by participating in the first interactive content, and visually view audience users’ preferences and tendencies for live content through interactive results, which greatly improves the efficiency of information acquisition and improves improve the efficiency of human-computer interaction.

In some embodiments, the method further includes: in the case of receiving the interaction result of the first interactive content, displaying the interaction result of the first interactive content, the interaction result of the first interactive content is used to represent the A target content type determined by an interactive content; the first interactive entry is canceled and an interactive control is displayed, and the interactive control is used to prompt the execution of the target interactive content matching the target content type.

In some embodiments, the method further includes: in the case that the second interactive content has been published in the live broadcast room, displaying a second interactive entry of the second interactive content, the second interactive content is used for completing the target The interactive content provides viewing feedback, and the target interactive content matches the target content type determined based on the first interactive content; in response to the trigger operation of the second interactive entry, multiple feedback options are displayed; in response to any feedback The option selection operation sends second interaction information, and the second interaction information carries feedback information associated with the selected feedback option.

In some embodiments, the method further includes: at the end of the interaction of the second interactive content, acquiring the interactive result of the second interactive content, the interactive result of the second interactive content is based on the feedback statistical information of the second interactive content determined; play an interactive animation associated with the interactive result of the second interactive content, and the interactive animation is used to indicate whether the interactive result of the second interactive content is successful or failed.

In some embodiments, the method further includes: displaying a third interactive entry of the third interactive content when the interaction result of the second interactive content is failure and the third interactive content has been released in the live broadcast room, The third interactive content is used to give feedback on whether to re-execute the target interactive content; in response to the trigger operation of the third interactive entry, display the re-execution option and the end interaction option; in response to the re-execution option or end interaction option An operation is selected to send third interaction information, where the third interaction information carries identification information of the selected re-execution option or end interaction option.

In some embodiments, the method further includes: when the interaction result of the second interactive content is successful, displaying a claim control of virtual resources, where the claim control is used to claim virtual resources associated with the target interactive content; in response The trigger operation of the claim control displays the received virtual resource.

In some embodiments, in response to a trigger operation on the claim control, displaying the received virtual resource includes: in response to a trigger operation on the claim control, playing a resource claim animation, where the resource claim animation is used to indicate that the resource claim is being claimed Virtual resource; when the resource receiving animation is played, the virtual resource is displayed.

In the above two embodiments, how the first terminal, that is, the anchor terminal, initiates the first interactive content, and how the second terminal, that is, the audience terminal, participates in the first interactive content is briefly introduced. How the server releases the first interactive content in the live broadcast room will be described below.

Fig. 4 is a flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. Referring to Fig. 4, the interactive method based on a live broadcast room is executed by an electronic device. The following uses the electronic device as a server (such as a live broadcast server) as an example Be explained.

In 401, the server initiates a request based on the interaction triggered by publishing the first interactive content in the live room, and the first interactive content is associated with the content type of the live interactive content in the live room.

In some embodiments, after receiving any message, the server decrypts it based on the decryption algorithm corresponding to the encryption algorithm, decompresses it based on the decompression algorithm corresponding to the compression algorithm, and then parses the decrypted and decompressed message , for example, parse the header field of the message, if the header field carries the request identifier of the interaction initiation request, determine that the message is an interaction initiation request, and then parse the data field of the message, if the data field carries the first The identification information of the interactive content determines that the message is an interaction initiation request for the first interactive content, and the interaction initiation request for the first interactive content refers to an interaction initiation request triggered by publishing the first interactive content in the live broadcast room, for example, When the first interactive content is the first vote, the interaction initiation request of the first interactive content is a voting initiation request of the first vote. Next, the server parses the live room identifier carried in the data field to determine which live room to release the first interactive content, and proceeds to 402 below.

In 402, the server responds to the interaction initiation request of the first interactive content, and obtains a plurality of candidate content types from the plurality of candidate content types corresponding to the live interactive content.

In some embodiments, in response to the interaction initiation request of the first interactive content, the server needs to allocate the candidate content type of the first interactive content released this time to the live broadcast room. In some embodiments, the server screens all candidate content types of the live interactive content to obtain the candidate content type assigned to the first interactive content this time. Schematically, when the first interactive content is the first vote, The server screens all candidate content types, that is, all candidate voting options, to obtain the first voting option (ie, candidate content type) released in this live broadcast room.

In some embodiments, the server determines the number of alternative options for the first interactive content, the number of alternative options is any integer greater than or equal to 2, for example, the number of alternative options is 3, and then the server selects from the live interactive content Among the multiple candidate content types, randomly select the number of candidate content types as the multiple candidate content types obtained in this screening.

In the above process, since the screening process is randomly selected, it is possible to ensure that different candidate content types are assigned to the first interactive content in different live broadcast rooms, thereby avoiding the possibility of having the same candidate content types in the same time period. All live broadcast rooms on the internal live broadcast platform have only a few fixed types of live interactive content.

In some embodiments, the server performs traffic analysis based on the live broadcast room indicated by the live broadcast room identifier, obtains each traffic peak of the live broadcast room in this live broadcast, and determines the candidate of the ongoing live interactive content at each traffic peak Content type, if the determined number of candidate content types is less than the number of alternative options of the first interactive content, obtain the difference between the number of alternative options and the determined number of candidate content types, and then randomly extract the difference value candidate content types, the candidate content types determined based on the traffic peak value and the randomly selected difference candidate content types are determined together as multiple candidate content types obtained in this screening; or, if the determined candidate content types If the number of types is equal to the number of alternative options of the first interactive content, then each determined candidate content type will be directly used as a plurality of candidate content types obtained in this screening; or, if the determined number of candidate content types is greater than the first For the number of alternative options for an interactive content, from the determined candidate content types, randomly select candidate content types with the number of alternative options as multiple candidate content types obtained in this screening.

In the above process, through big data analysis of the traffic in this live broadcast room, it is possible to determine which type of live interactive content the audience in this live broadcast room prefers, so as to guide the screening process of alternative content types based on the results of traffic analysis .

In 403, the server sends an interaction initiation instruction of the first interactive content to each account corresponding to the live broadcast room, and the interaction initiation instruction of the first interactive content carries the plurality of candidate content types.

Wherein, each account corresponding to the live broadcast room refers to each account that enters the live broadcast room, each account that enters the live broadcast room includes at least each viewer account of the live broadcast room, and in some embodiments, each account that enters the live broadcast room also includes Including the anchor account of the live broadcast room, that is to say, when publishing the first interactive content in this live broadcast room, at least it is necessary to send an interaction initiation instruction for the first interactive content to each second terminal logged in with each viewer account. In some embodiments In this method, an instruction for initiating interaction of the first interactive content is also sent to the first terminal logged in with the anchor account.

In some embodiments, if the anchor account does not need to participate in the first interactive content, there is no need to send an interaction initiation instruction for the first interactive content to the first terminal, and only after each audience account participates in the first interactive content and generates an interactive result Just notify the first terminal. In some other embodiments, at this time, the server also sends an interaction initiation instruction of the first interactive content to the first terminal. After the first terminal receives the interaction initiation instruction of the first interactive content, if the business rules allow the anchor account to participate in the first interactive content, execute the logic similar to that of the audience side, that is, the second terminal, so that the host account can also participate in the first interactive content, or, if the business rules do not allow the anchor account to participate in the first interactive content, then the first terminal The first viewing control can be surfaced to check the interaction statistics of the first interactive content at any time.

In some embodiments, the server encapsulates the plurality of candidate types of content based on the transmission control protocol to obtain a second message, and compresses the second message based on a compression algorithm to obtain a compressed second message, The compressed second message is encrypted based on an encryption algorithm to obtain an interaction initiation instruction of the first interactive content, wherein the embodiment of the present disclosure does not specifically limit the transmission control protocol, compression algorithm or encryption algorithm.

In some embodiments, the interactive initiation instruction of the first interactive content carries the multimedia resources of the first interactive entry in addition to the plurality of candidate content types, so that the second terminal does not need to receive the first interactive After the content interaction initiation command is applied, the multimedia resource of the first interaction entry is applied, thereby saving the communication overhead between the second terminal and the server.

In some embodiments, the server sends the interaction initiation instruction of the first interactive content to the first terminal logged in with the anchor account associated with the live broadcast room, and sends the command to each second terminal logged in with all viewer accounts entering the live broadcast room. An interaction initiation instruction for the first interactive content. In some embodiments, since the server itself will continuously push live data streams to each second terminal in the live broadcast room, the server sends the interactive initiation instruction of the first interactive content together with the live data stream at the current moment For each second terminal, the current moment refers to the moment when the interaction initiation instruction is issued, or the server broadcasts the interaction initiation instruction of the first interactive content to each second terminal in the form of broadcast, or multicast, multicast The method of sending the interaction initiation instruction of the first interactive content is not specifically limited in the embodiment of the present disclosure.

In the technical solution provided by the embodiments of the present disclosure, when an interaction initiation request is received, the candidate content type of the first interactive content is screened out, and the first interactive content is published in the live broadcast room, so that audience users can participate in In the decision-making of the content type of the live interactive content, the audience users directly feedback the preference and tendency of the live content by participating in the first interactive content, and intuitively check the audience user’s preference and tendency of the live content through the interaction result, which greatly improves the The efficiency of information acquisition improves the efficiency of human-computer interaction.

In some embodiments, the method further includes: receiving first interaction information sent by each account corresponding to the live broadcast room, where the first interaction information carries the type of alternative content selected by the account; based on each of the first interaction information, obtaining The interactive statistical information of the first interactive content; sending the interactive statistical information of the first interactive content to each account corresponding to the live broadcast room. In other words, based on the first interaction information sent by each account entering the live broadcast room, the interaction statistical information of the first interactive content is obtained, and the first interaction information carries the type of alternative content selected by the account; account, and send the interaction statistics information of the first interactive content.

In some embodiments, the method further includes: at the end of the interaction of the first interactive content, based on the interaction statistical information of the first interactive content, determining the interaction result of the first interactive content, the interaction of the first interactive content The result is used to characterize the target content type determined based on the first interactive content; and the interactive result of the first interactive content is sent to each account that enters the live broadcast room.

In some embodiments, the method further includes: at the end of the interaction of the target interactive content, sending an interaction initiation instruction of the second interactive content to each account entering the live broadcast room, the second interactive content is used to interact with the target Content for viewing feedback, the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, the method further includes: receiving second interaction information sent by each account corresponding to the live broadcast room, the second interaction information carrying the feedback information corresponding to the feedback option selected by the account; , acquiring the feedback statistical information of the second interactive content; sending the feedback statistical information of the second interactive content to each account corresponding to the live broadcast room. In other words, based on the second interaction information sent by each account entering the live broadcast room, the feedback statistical information of the second interactive content is obtained, and the second interaction information carries the feedback information associated with the feedback option selected by the account; For each account, the feedback statistical information of the second interactive content is sent.

In some embodiments, the method further includes: at the end of the interaction of the second interactive content, based on the feedback statistical information of the second interactive content, determining the interaction result of the second interactive content, the interaction of the second interactive content The result is success or failure; the interaction result of the second interactive content is sent to each account that enters the live broadcast room.

In some embodiments, the method further includes: in the case that the interaction result of the second interactive content is a failure, sending an interaction initiation instruction of the third interactive content to each account that enters the live broadcast room, the third interactive content Used for feedback on whether to re-execute the goal interaction content.

In some embodiments, the method further includes: receiving third interaction information sent by each account corresponding to the live broadcast room, the third interaction information carrying the identification information of the re-execution option or the end interaction option selected by the account; The third interactive information is to obtain the interactive statistical information of the third interactive content; and send the interactive statistical information of the third interactive content to each account corresponding to the live broadcast room. In other words, based on the third interaction information sent by each account entering the live broadcast room, the interaction statistical information of the third interaction content is obtained, and the third interaction information carries the identification information of the re-execution option or the end interaction option selected by the account; Enter each account of the live broadcast room, and send the feedback statistical information of the third interactive content.

In some embodiments, the method further includes: at the end of the interaction of the third interactive content, based on the interaction statistical information of the third interactive content, determining the interaction result of the third interactive content, the interaction of the third interactive content The result is to re-execute or end the interaction; send the interaction result of the third interactive content to each account that enters the live broadcast room.

In some embodiments, the method further includes: when the interaction result of the second interactive content is successful, based on the resource claim requests sent by each account entering the live broadcast room, sending a resource associated with the target interactive content to each account. virtual resources.

In some embodiments, after receiving the interaction initiation request triggered by publishing the first interactive content in the live broadcast room, the method further includes: in response to the resource recommendation request for the live interactive content, returning multiple pending interactive content including the live broadcast room Recommend the resource information of the live room.

In each of the above embodiments, how the first terminal, that is, the host terminal, initiates the first interactive content, how the server releases the first interactive content in the live broadcast room, and how the second terminal, that is, the audience terminal, participates in the first interactive content is briefly introduced. In the disclosed embodiment, how the first terminal, the second terminal, and the server interact and participate in the interaction process of the first interactive content will be introduced in detail, which will be described below.

FIG. 5 is an interaction flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 5 , the interactive method based on a live broadcast room is implemented by interacting with a first terminal, a second terminal, and a server. The first terminal, the second terminal and the server are all exemplary descriptions of electronic devices, and this embodiment includes the following content.

In 501, if the target condition is met, the first terminal displays in the live broadcast room an entry for initiating live interactive content, where the live interactive content corresponds to multiple candidate content types.

Wherein, the target condition refers to the display condition of the initiation entry.

The manner in which the first terminal displays the initiation entry is similar to the above-mentioned 201, and details are not described here.

In some embodiments, regardless of whether the first terminal meets the target conditions, it displays the launch entry in the live broadcast room, so that the conditions under which the first user, that is, the host, can open the first interactive content are not limited. In some embodiments, the first Only when the target condition is met, the terminal displays the launch entry in the live broadcast room, so that the launch entry is triggered under the target condition, so that the launch entry emerges at an appropriate time, and prevents the launch entry from blocking the content of the live broadcast room. In the embodiment of the present disclosure, the initiation entry is displayed only when the target condition is met as an example for illustration.

In some embodiments, if the target condition does not need to obtain relevant information from the server, the first terminal can locally detect whether the target condition is met; if the target condition needs to obtain relevant information from the server, the server will detect whether the target condition is met. The present disclosure implements The example does not specifically limit whether the detection of the target condition is performed locally or in the cloud.

In some embodiments, when the first terminal locally detects that the target condition is met, it actively applies to the server for the multimedia resource of the starting entry to display the starting entry; or, the first terminal loads the multimedia resource of the starting entry when the broadcast starts , and the launch entry is displayed only when the target condition is detected locally.

In some embodiments, the server remotely detects whether each live room meets the target condition, and when it detects that any live room meets the target condition, it sends the display instruction of the initiation entry to the first terminal associated with the live room, that is, the anchor terminal, and then In some embodiments, the display instruction carries the multimedia resource of the initiation entry, so that the first terminal does not need to load the multimedia resource of the initiation entry from the server, that is, the server sends the initiation entry to the first terminal when the target condition is met. In some embodiments, the display instruction does not carry the multimedia resource of the originating entry. At this time, the first terminal first searches locally for the multimedia resource of the originating entry. If the first terminal has cached the initiation the multimedia resource of the entry, the first terminal responds to the display instruction to display the initiation entry, if the first terminal does not locally cache the multimedia resource of the initiation entry, then the first terminal loads the multimedia resource of the initiation entry from the server, to display the launch entry.

In some embodiments, the target condition includes at least one of the following, that is to say, the target condition includes any of the following, or, the target condition includes a combination of at least two of the following:

1) In the effective time period of the live interactive content

That is, the live broadcast platform limits the effective time period of the interactive playing method of live interactive content, so that only in the valid time period, the first user, that is, the host, can initiate the first interactive content associated with the content type of the live interactive content. In some embodiments, the valid time period is configured in the server by technicians, and the time precision of the valid time period is year, month, day, hour, minute or second. The time precision of the valid time period in the embodiments of the present disclosure is No specific limitation, for example, the valid time period is from December 6, 2021 to December 16, 2021, or the valid time period is from December 6, 2021 to December 16, 2021 every night at 8 It's until 11 o'clock.

In some embodiments, if the target condition includes being in the valid time period, that is, the time limit condition, after the server side configures the valid time period, it sends the valid time period to the first terminal logged in by the online anchor account, Enable the first terminal to judge whether the current time is within the valid time period through local logic; or, the first terminal does not need to use local logic to determine whether the current time is in the valid time period, but the server determines whether the current time is in the valid time period, which is not specifically limited in the embodiments of the present disclosure.

2) The number of fans of the anchor account associated with the live broadcast room is greater than the number of fans threshold

Wherein, the follower number threshold is any numerical value greater than 0, for example, the follower number threshold is 1000, or 10000, or other numerical values. It should be noted that the number of fans refers to the number of viewer accounts on the live broadcast platform that follow the anchor account, that is, as long as the viewer account unilaterally establishes a relationship with the anchor account, the audience account is equivalent to a fan of the anchor account. It is not limited here whether the association relationship is one-way or two-way, that is, whether the anchor account unblocks an account does not affect the determination of whether the account is a fan of the anchor account.

In some embodiments, the live broadcast platform limits that only some anchor accounts can participate in the interactive gameplay of the live interactive content, so that not all anchor accounts on the live broadcast platform can initiate the first session associated with the content type of the live interactive content. One interactive content, this is because if the number of fans of the anchor account is small, the number of second users in the live broadcast room, that is, the audience, is usually not large. The user, that is, the anchor, can filter out effective information and interact effectively through the comments sent by the audience.

In some embodiments, if the target condition includes that the number of fans of the anchor account is greater than the number of fans threshold, that is, the limit condition for the number of fans, the server side determines all the anchor accounts with the number of fans greater than the threshold of fans in the live broadcast platform, and sets the number of fans greater than the threshold of fans. All the anchor accounts with the threshold of fans are added to the white list, so that when any anchor account on the white list starts broadcasting, if the target condition has only one follower limit condition, it means that the target condition is met. If the target condition also includes other restrictions condition, it means that the limit condition of the number of fans is met, and the judgment logic for other limit conditions will continue to be executed.

3) The transaction volume of the live broadcast room in the last live broadcast is greater than the transaction volume threshold

Wherein, the transaction amount threshold is any value greater than 0, for example, the transaction amount threshold is 500,000, or 1 million, or other values. The single transaction amount here refers to the total transaction amount involved in the transactions initiated based on the links of the items listed in the live broadcast room during the last live broadcast of the live broadcast room.

That is, the live broadcast platform restricts only some live broadcast rooms to participate in the interactive gameplay of live interactive content, so that not all live broadcast rooms on the live broadcast platform can initiate the first interactive content associated with the content type of the live interactive content. This is because if the historical transaction amount of a single game in the live broadcast room is small, the first user, the anchor, may finally obtain less income after spending time and effort in participating in the interactive gameplay of the live interactive content, and wastes time in introducing the live broadcast room. The time for items to be traded, so only open the first interactive content permission to the live broadcast room with a large historical single transaction amount, which can improve the resource utilization rate of the live broadcast platform.

In some embodiments, if the target condition includes that the transaction amount of a single session of the live broadcast room in the last live broadcast is greater than the transaction amount threshold, that is, the transaction amount limit condition, the server side obtains the revenue data of the historical live broadcast for each live broadcast room, and analyzes the The revenue data obtains the transaction amount of each live broadcast room in the last live broadcast, and adds all the live broadcast rooms or the anchor accounts associated with all the live broadcast rooms with a single transaction amount greater than the transaction amount threshold to the white list, so that any white list When the live broadcast room or the anchor account on the website is broadcast, if the target condition has only one transaction limit condition, it means that the target condition is met; if the target condition includes other limit conditions, it means that the transaction limit condition is met, and the other restrictions will continue Conditional judgment logic.

4) The online audience of the live broadcast room is greater than the audience threshold

Wherein, the audience threshold is any value greater than 0, for example, the audience threshold is 100, or 1000, or other numerical values.

That is, the live broadcast platform restricts only some live broadcast rooms to participate in the interactive gameplay of live interactive content, so that not all live broadcast rooms on the live broadcast platform can initiate the first interactive content associated with the content type of the live interactive content. This is because if the number of online viewers in the live broadcast room is small, the review speed of the audience's comments in the live broadcast room may be relatively slow. The first user, that is, the anchor, can filter out effective information and interact effectively through the comments sent by the audience. up.

In some embodiments, if the target condition includes that the number of online viewers in the live broadcast room is greater than the audience limit threshold, the server side obtains the number of online viewers in real time for each live room, and sets the number of online viewers greater than the threshold of the audience. Add all live broadcast rooms or the anchor accounts associated with all live broadcast rooms to the white list, or, the server side obtains the online viewers of each live broadcast room in the last live broadcast, and associates all live broadcast rooms or all live broadcast rooms with online viewers greater than the audience threshold Add the anchor account of the white list to the white list, so that when any live broadcast room or anchor account on the white list starts broadcasting, if the target condition has only one viewer limit condition, it means that the target condition is met. If the target condition also includes other restrictions , it means that the limit condition of the number of viewers is met, and the judgment logic for other limit conditions will continue to be executed.

In some embodiments, the above 2) to 4) can all be detected through the whitelist established on the anchor account or the whitelist established on the live broadcast room. Therefore, when the target condition includes multiple restrictive conditions in 2)-4) , it is possible to create a whitelist to filter anchor accounts or live broadcast rooms, which is equivalent to merging whitelists with different restrictions. For example, the target conditions include 2)-4) fan number restrictions, transaction amount restrictions, and viewership When restricting conditions, the server will add the anchor account whose number of fans is greater than the threshold of fans, the transaction amount of the last live broadcast is greater than the threshold of transaction amount, and the number of online viewers is greater than the threshold of audience amount to the anchor account white list, or the number of fans is greater than The number of fans threshold, the live broadcast room whose transaction amount of the last live broadcast is greater than the transaction amount threshold, and the online audience is greater than the audience threshold are added to the white list of the live room, so that multiple restrictions can be realized once through only one white list performance detection, which can improve the detection efficiency of target conditions. In other embodiments, the server configures a whitelist for each restriction condition separately. The embodiment of the present disclosure does not specifically limit whether to combine multiple whitelists into one whitelist. .

5) The frequency of publishing the first interactive content on the same day in the live broadcast room is less than the frequency threshold

Wherein, the frequency threshold is any value greater than 0, for example, the frequency threshold is 1, or 3, or other values.

In some embodiments, by setting the frequency threshold for each live room to release the first interactive content on the same day, it is equivalent to establishing a frequency control strategy for launching the first interactive content in the live room, which can prevent the first user, the anchor Frequent release of the first interactive content affects the normal progress of the live broadcast.

In some embodiments, the server side maintains a frequency table, which records the frequency of publishing the first interactive content by each anchor account on that day, and the server can obtain the first interactive content published by each anchor account on the same day by querying the frequency table. A frequency of the interactive content, and then comparing the frequency obtained by the query with the frequency threshold, the frequency control strategy can be implemented.

In some embodiments, if the target condition is met and the initiation entry is displayed, the first user, that is, the anchor, can initiate the first interactive content through the initiation entry at any time, and for the convenience of the anchor to know which timing is most suitable for initiating the first interactive content , the server sends an activation prompt message to the first terminal when the prompt condition is met, and the activation prompt information is used to prompt the initiation of the first interactive content through the initiation entry, so that when the prompt condition is met, the first terminal, based on the initiation entry, A prompt message to activate is displayed.

In some embodiments, the prompting condition includes at least one of the following: the increase in the amount of online viewers in the live broadcast room is greater than an increase threshold, and the increase threshold is any value greater than 0; When the reduction of the real-time transaction amount of the second live broadcast is greater than the reduction threshold, the reduction threshold is any value greater than 0. That is to say, when the increase in the number of online viewers is large, it means that the audience in the live broadcast room has increased sharply. At this time, prompting the host to initiate the first interactive content will help improve the interaction efficiency and enrich the interaction between the host and the surge audience. Or, when the real-time transaction volume When the reduction is large, it means that the transaction volume in the live broadcast room has dropped sharply, and the audience is not interested in the items introduced at this time or the live broadcast content. At this time, prompting the host to initiate the first interactive content will help to improve the fun of the live broadcast content and improve the relationship between the host and the audience. Interactive efficiency.

FIG. 6 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 6 , a live broadcast screen 600 is displayed in the application program of the first terminal, and the live broadcast screen 600 is used to display the live data stream of the live broadcast room. The live broadcast room information 601 is displayed on the live broadcast screen 600, and the live broadcast room information 601 includes the anchor profile picture, the anchor nickname, the number of fans of the anchor, the title of the anchor, the list where the anchor is located, and the like. In addition, an item control 602, a menu control 603, a gift control 604, and an attention control 605 are also displayed on the live broadcast screen 600. The item control 602 is used to view items that have been put on the shelves in the live broadcast room, and the menu control 603 is used to view updated items. There are many functional options in the live broadcast room, the gift control 604 is used to present a virtual gift to the anchor, and the follow control 605 is used to follow the anchor account with one click, that is, to follow the live broadcast room. In addition, the live broadcast screen 600 also displays a bullet chatting input box 606 and a bullet chatting viewing area 607, the bullet chatting input box 606 is used to input and send bullet chatting in the live broadcast room, and the bullet chatting viewing area 607 is used to view Various barrages that have been sent in the live broadcast room. Further, if the target condition is met, the live broadcast screen 600 also displays an initiation entry 610 of the live interactive content, for example, the initiation entry 610 displays "anchor activity". In some embodiments, when the number of viewers in the live broadcast room increases sharply or the transaction amount decreases sharply, an opening prompt message 611 is also displayed below the initiation entry 610, which is used to prompt the initiation of the first interactive content. For example, the opening prompt information 611 is " Participate in activities and get extra traffic on the platform."

In 502, the first terminal displays the plurality of candidate content types and initiation options in response to a trigger operation on the initiation entry.

The above-mentioned 502 is similar to the above-mentioned 202 and will not be repeated here.

Fig. 7 is a schematic diagram of the interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 7, after displaying the initiation entry 710 of the live interactive content on the live broadcast screen 700, in response to a trigger operation on the initiation entry 710, the The first pop-up window 720 is displayed on the live broadcast screen 700. Taking the first pop-up window 720 as a half-screen window as an example, if the first interactive content is the first vote, the first pop-up window 720 displays the first pop-up window 720. The description information 721 of the related activities of a vote, multiple candidate content types 722 and initiation options 723, the description information 721 refers to the description information of the interactive activity that can be initiated through the first vote and requires the anchor to execute the live interactive content, Including the activity name, activity rules, activity rewards, etc. In addition, by displaying a plurality of candidate content types 722 to prompt the live interactive content of which content types the anchor may be assigned to perform, and then by displaying the launch option 723, you can initiate a pair of This first vote for the content type. In some embodiments, the first pop-up window 720 also displays a history viewing option 724, and the history viewing option 724 is used to view the related benefits of the completed interactive activities, such as the content type with the highest final number of votes in the historical interactive activities, whether The challenge is successful, the number of followers after the event is over, etc.

In 503, the first terminal sends an interaction initiation request of the first interactive content to the server in response to the trigger operation of the initiation option, where the first interactive content is associated with the content type of the live interactive content.

The above-mentioned 503 is similar to the above-mentioned 203 and will not be repeated here.

In 504, the first terminal plays an interaction start animation, and the interaction start animation is used to indicate that the first interactive content has been published in the live broadcast room.

In some embodiments, the first terminal plays an interactive start animation in response to the trigger operation of the launch option, so that the change process of the control display in the live broadcast room of the first terminal is more smooth, natural, and more vivid and intuitive Prompting that the first user, that is, the host, has successfully initiated the first interactive content, which improves the efficiency of human-computer interaction.

In some embodiments, the first terminal loads the multimedia resource of the interaction start animation from the server, and calls the play control to play the multimedia resource of the interaction start animation, so as to realize playing the interaction start animation in the live broadcast room. In some embodiments, the first terminal loads the multimedia resource of the interactive start animation when the broadcast starts, or the first terminal actively applies to the server for the multimedia resource of the interactive start animation in response to the trigger operation of the launch option. The disclosed embodiments do not specifically limit when to load the multimedia resource of the interactive start animation. In some embodiments, the first terminal does not need to apply to the server for the multimedia resource of the interactive start animation, but the server sends the multimedia resource for initiating the entry to the first terminal when it detects that the target condition is met. The multimedia resource of the interactive start animation, the embodiment of the present disclosure does not specifically limit the download timing of the interactive start animation multimedia resource.

In some embodiments, the implementation form of the interactive start animation includes: frame-by-frame animation, key frame animation, tween animation, attribute animation, magic expression, particle special effects, etc., the embodiment of the present disclosure does not include the implementation form of the interactive start animation Specific limitations are made. For example, the interactive start animation is a magic expression. At this time, it is only necessary to use the rendering engine to render the magic expression without calling additional playback controls, which can save the processing resources of the first terminal.

In 505, the first terminal cancels displaying the initiation entry, the plurality of candidate content types and the initiation option, and displays a first viewing control, where the first viewing control is used to view interaction statistics of the first interactive content.

In some embodiments, the first terminal automatically cancels the display of the launch entry, and the plurality of candidate content types and launch options displayed in 502 above after the interactive start animation is played. For example, the launch entry is an interactive control or For the multi-function control, multiple candidate content types and initiation options are displayed in the first pop-up window. At this time, the first terminal cancels the display of the interactive control or multi-function control, and cancels the display of the first pop-up window. Then, the first terminal A terminal displays the first viewing control, which can prevent the live content from being blocked by too many controls in the live broadcast room.

In some embodiments, the first terminal displays the first viewing control at the position where the initiation entry was originally displayed, so that the display effect of changing the initiation entry to the first viewing control can be achieved, so that the change of the control in the live broadcast room can achieve smooth visual Effect. In some embodiments, the position where the first view control is displayed is not limited to the position where the launch entry is originally displayed. The above two positions are the same or different. Specific limits.

In some embodiments, the interactive opening animation played in 504 above is designed to gradually shrink to the position where the first viewing control is displayed and then disappear, so as to achieve an interactive opening animation that shrinks to a first viewing control The visual effect makes the changes of the controls in the live broadcast room achieve a smoother visual effect.

In some embodiments, the first terminal displays at least one of the interaction status, interaction timing, and rule description of the first interactive content based on the first viewing control, so that the first user, that is, the anchor, can view the current progress of the first interactive content at any time. Information such as what status has been reached, how long the interaction time is left, and interaction rules have improved the efficiency of the anchor’s information acquisition of the first interactive content.

In some embodiments, the first terminal displays a first interaction state on the first viewing control, and the first interaction state is used to represent whether the first interaction content ends the interaction, for example, when the first interaction content is the first When voting, the first interaction state includes "voting in progress" and "voting completed", so that the first user, ie, the host, can intuitively view the current interaction state of the first interactive content through the first viewing control.

In some embodiments, the first terminal displays a first interaction timing within the first target range associated with the first view control, and the first interaction timing is used to represent the remaining interaction duration of the first interactive content, wherein, The first target range refers to any range associated with the first view control, for example, the first target range is the lower area, or upper area, or side area, or outer circular area of the first view control, etc. , the embodiment of the present disclosure does not specifically limit the first target range.

In some embodiments, the first interactive timing is the countdown or countdown of the first interactive content, and the first interactive timing will be updated in real time as time goes by. Countdown information from the beginning to the current moment. The time difference between the end of the interaction of the first interactive content and the countdown represents the remaining interaction duration. A countdown information of the remaining interaction duration between the interaction end moment of the interactive content, the countdown itself represents the remaining interaction duration from the current moment to the interaction end moment of the first interactive content.

In some embodiments, the first terminal pulls the interaction start time and the interaction end time from the server (or pulls the interaction start time and the total interaction duration, and the interaction end time can be calculated based on the interaction start time and the total interaction duration) Afterwards, the first interaction timing is maintained and updated by the local timer of the first terminal, so that there is no need to synchronize the first interaction timing from the server in real time, which can save communication resources of the first terminal.

In some embodiments, the server maintains and updates the first interaction timing through a remote timer, and synchronizes the first interaction timing to the first terminal. Since not only the first terminal needs to display the first interaction timing, the second terminal It is also necessary to display the first interaction timing, so as to ensure that the first interaction timing of the first terminal and each second terminal is based on the same remote timer to ensure that the time is consistent, avoiding timing errors due to different geographical locations of the terminals , which can improve the timing consistency of the first interaction timing. For example, the server broadcasts the first interaction timing to the first terminal and each second terminal, or, the server establishes a heartbeat connection with each terminal, and synchronizes the first interaction timing through a heartbeat message. The embodiment of the present disclosure does not specify the synchronization method. limited.

In some embodiments, the first interactive timing is a part of the first view control, or, the first interactive timing is a separate timing control or countdown control, so that the first terminal can control the timing control or countdown control It is displayed in association with the first viewing control, which is not specifically limited in this embodiment of the present disclosure.

In some embodiments, the first terminal displays a first rule description within the scope of the second target associated with the first viewing control, and the first rule description is used to characterize the interaction rules of the first interactive content, wherein the first The second target range refers to any range associated with the first view control, but the second target range does not overlap with the first target range, for example, the second target range is the lower area or the upper area of the first view control, Either the side area, or the outer ring area, etc., the embodiment of the present disclosure does not specifically limit the second target range.

In some embodiments, the first terminal displays the first rule description in the form of a bubble prompt box below the first viewing control, or the first terminal collapses the first rule description by default, and when the first terminal detects the first When the user presses or touches the first view control, the first rule description will be displayed in a floating layer above the first view control, and the embodiment of the present disclosure does not specifically limit the display method of the first rule description .

It should be noted that the above-mentioned 504 and 505 are both optional operations, that is, after the first terminal executes the above-mentioned 503, it does not execute 504, that is, it does not play the interactive start animation, or it does not execute 505, that is, it does not display the first view control, or it does not execute The above 504 and 505, that is to say, neither playing the interactive opening animation nor displaying the first viewing control can directly jump to the following 506, which is not specifically limited in this embodiment of the present disclosure.

Fig. 8 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 8 , after the first user performs a trigger operation on the launch option to launch the first interactive content, the launch screen 800 is no longer displayed on the live broadcast screen. In the entry, the first pop-up window containing candidate content types and launch options will no longer be displayed, but a first view control 810 will be displayed. Taking the first interactive content as the first voting as an example for illustration, the first interactive state "voting" is displayed on the first viewing control 810, and the area below the first viewing control 810 is the first target range In it, the first interaction timer 811 is displayed. Taking the first interaction timer 811 as a countdown, for example, if the first interaction timer 811 is "5:30 end", it means that there are 5 and a half minutes left before the end of the interaction, and the first interaction timer 811 is counted down. The interaction timing 811 will be updated in real time, and the first rule description 812 is displayed in the area below the first viewing control 810, that is, within the second target range. The first rule description 812 refers to the description of the interaction rules of the first interactive content Information, for example, the first rule description 812 is "in the user voting task, the result will be displayed after 5 minutes".

In 506, the server receives the interaction initiation request of the first interactive content sent by the first terminal, and in response to the interaction initiation request of the first interactive content, screens out multiple candidate content types corresponding to the live interactive content. alternative content types.

The manner of receiving the interactive initiation request of the first interactive content at 506 is similar to that of 401 above, and the manner of screening candidate content types at 506 is similar to that of 402 above, which will not be repeated here.

In 507, the server sends an interaction initiation instruction of the first interactive content to each second terminal, where the interaction initiation instruction of the first interactive content carries the plurality of candidate content types.

The manner of sending the interaction initiation instruction of the first interactive content in the above 507 is similar to the above 403, and will not be repeated here.

In some embodiments, the server only sends the interaction initiation instruction of the first interactive content to each second terminal, that is, the first terminal does not participate in the interactive process of the first interactive content at this time, and the first terminal does not need to display the first interactive content at this time. To view the control, it is only necessary for the server to notify the first terminal of the interaction result of the first interactive content after the interaction is completed.

In some embodiments, the server sends the interaction initiation instruction of the first interactive content to the first terminal and each second terminal, that is, sends the first interactive content instruction to each account (including the host account and all audience accounts) entering the live broadcast room. The interaction initiation instruction of the interactive content also includes two situations at this time. The first situation is that the first terminal will display the above-mentioned first viewing control in response to the interaction initiation instruction of the first interactive content. At this time, the first user is in the The first terminal cannot participate in the first interactive content, but can view the interactive statistical information, for example, the first user cannot participate in the first vote, but can view the statistical information of votes; the second situation is that the first terminal responds to the first An interaction initiation command of an interactive content also displays a first interactive entry of the first interactive content. At this time, the first user can also participate in the first interactive content on the first terminal, and the first view is displayed after participating in the interaction. Control, through the first viewing control, interactive statistical information can be viewed. For example, the first terminal displays the first interactive entry, the first user can participate in the first voting through the first interactive entry, and after the voting is completed, the first interactive entry is switched to The first viewing control is used to view the real-time vote statistics information through the first viewing control. The embodiment of the present disclosure does not determine whether to send the interaction initiation instruction of the first interactive content to the first terminal, and whether the first user can participate in the first interaction. The content is specifically limited.

In 508, the second terminal displays the first interactive entry of the first interactive content in the live broadcast room in response to the interaction initiation instruction of the first interactive content.

The manner of displaying the first interactive entry of the first interactive content in the above 508 is similar to the above 301 and will not be repeated here. In some embodiments, the second terminal also plays the interactive start animation in response to the interaction initiation instruction of the first interactive content, and the playing process is similar to the above-mentioned 504 , which will not be repeated here.

FIG. 9 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 9 , a first interactive entry 910 of the first interactive content and an interactive opening animation 920 are displayed on the live broadcast screen 900 . Taking the first interactive content as the first voting as an example, the first interactive state "voting" is displayed on the first interactive entry 910, and the first interactive timing is displayed in the area below the first interactive entry 910 911, taking the first interaction timer 911 as a countdown as an example, if the first interaction timer 911 is "end at 5:30", it means that there are 5 and a half minutes left before the end of the interaction, and the first interaction timer 911 will be updated in real time, Moreover, in the area below the first interaction entry 910, a first rule description 912 is also displayed, and the first rule description 912 refers to description information of an interaction rule for the first interactive content, for example, the first rule description 912 is "The anchor initiates a challenge vote, come and participate in the interaction!" and provides an immediate voting option, and the second user performs a trigger operation on the first interactive entry 910 or the immediate voting option, which will trigger the entry to the following 509 . In some embodiments, the interactive start animation 920 is a countdown animation, and this countdown animation refers to the countdown from the current moment to the start moment of the interaction of the first interactive content, that is, the start moment of the interaction of the first interactive content is not equal to receiving the first interactive content. The moment of an interactive start command of an interactive content, for example, the interactive start time of the first interactive content is carried in the interactive start command of the first interactive content, so that the countdown animation is played on the live screen 900 to remind the audience that the first interactive content An interactive content is about to start.

In 509, the second terminal displays a plurality of candidate content types in response to a trigger operation on the first interactive entry, and the candidate content types are obtained based on screening of a plurality of candidate content types corresponding to the live interactive content.

The manner of displaying the alternative content type in the above 509 is similar to the above 302, and will not be repeated here.

Fig. 10 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 10 , the first interactive entry 1010 of the first interactive content is displayed on the live broadcast screen 1000, and the first interactive content is used as the first vote For illustration as an example, the first interaction status “voting” is displayed on the first interaction entry 1010, and the first interaction timer 1011 is displayed in the area below the first interaction entry 1010, and the first interaction Timing 1011 is a countdown, for example, if the first interaction timing 1011 is "5:30 end", it means that there are 5 and a half minutes left before the end of the interaction, and the first interaction timing 1011 will be updated in real time. After the second user performs a trigger operation on the first interactive entry 1010, the first interactive pop-up window 1020 will be triggered to be displayed on the live broadcast screen 1000. Taking the first interactive pop-up window 1020 as a half-screen window as an example, in the first The interactive pop-up window 1020 shows three alternative content types 1021-1023, which are: let the anchor sing a song, send red envelopes and benefits, and start a lucky draw. In addition, there are corresponding selection controls 1031-1033 displayed on the right side of the options of each candidate content type. The second user executes a trigger operation on any selection control, which means that the candidate content type corresponding to the selection control is selected. operation, it will trigger to automatically follow the anchor account, and send the first interactive information carrying the alternative content type, and at the same time switch the selection control from the unselected state to the selected state. It should be noted that when performing a trigger operation on any selection control, it is an optional operation to automatically follow the anchor account, that is, it is not necessarily necessary to automatically follow the anchor account, and the technical staff can set the default follow or not to follow, or by The audience can make custom settings, which is not limited in this embodiment of the present application.

In 510, the second terminal sends first interaction information to the server in response to a selection operation on any candidate content type, where the first interaction information carries the selected candidate content type.

The manner of sending the first interaction information in 510 above is similar to 303 above, and will not be repeated here.

In some embodiments, the second user, that is, the viewer, cancels the display of the first interactive entry after the second terminal completes the selection of the candidate content type, and simultaneously cancels the display of multiple candidate content types, for example, when there are multiple candidate content types. When the selected content type is displayed in the first interactive pop-up window, cancel the display of the first interactive pop-up window, and then display the same first viewing control as the first terminal side in the live broadcast room, so that viewers can check the interactive statistics of the first interactive content at any time . The display mode of the first viewing control is similar to the display logic of the first terminal, and will not be repeated here.

Fig. 11 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 11, on the basis of Fig. 10, assuming that the second user selects the alternative content type 1021 "Let the anchor sing a song", here At this time, the selection control 1031 of the candidate content type 1021 is switched from the unselected state to the selected state, and the selection controls of the remaining candidate content types are canceled in the first interactive pop-up window 1020 .

Fig. 12 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 12, on the basis of Fig. 11, since the second user has already selected the desired alternative content type, at this time the second user Usually, the first interactive pop-up window is closed. At this time, the first interactive pop-up window is no longer displayed in the live broadcast screen 1000, but only the first interactive entry 1010 of the first interactive content is displayed. It should be noted that since the second user completes If the selection is made, the participation in the first interactive content has been completed, so clicking the first interactive entry 1010 again can only view the interactive statistical information of the first interactive content, but cannot participate in the first interactive content again, for example, when the first interactive content When voting for the first, if the second user has finished voting, clicking on the first interactive entry 1010 again can only view the statistics of the votes of the first vote, but cannot vote again, so it is equivalent to switching the first interactive entry 1010 to a first A look at the controls.

In 511, the server receives first interaction information sent by each second terminal, where the first interaction information carries the content type option selected by the account.

In some embodiments, the server receives the first interactive information sent by each second terminal. Of course, if the first terminal also participates in the first interactive content, the server also receives the first interactive information sent by the first terminal. In other words, the server receives The first interactive information sent by each account entering the live broadcast room.

For each first interaction information received, if the first interaction information is encrypted or compressed, the server needs to perform decryption and decompression, and finally parse the first interaction information to obtain the carried account selection backup Select a content type.

In 512, the server acquires the interaction statistical information of the first interactive content based on each of the first interactive information, and sends the interactive statistical information of the first interactive content to the first terminal and each second terminal.

In some embodiments, the server obtains the interaction statistical information of each candidate content type based on the selected candidate content types carried in each first interaction information, and the interaction statistics information includes the selection of each candidate content type At least one of the quantity or the proportion of the selection quantity, the proportion of the selection quantity refers to the proportion of the selection quantity of each candidate content type in the sum of the selection quantity of all candidate content types. For example, when the first interactive content is the first vote, the interactive statistical information of the first interactive content refers to the statistical information of the number of votes of the first vote, and the statistical information of the number of votes includes the number of votes or the proportion of votes of each alternative content type. At least one item, the proportion of votes refers to the proportion of the votes of each alternative content type in the sum of the votes of all alternative content types.

In some embodiments, the server creates a cumulative selection value for each candidate content type, and every time a new first interactive message is received, it parses to obtain the selected candidate content type carried in the first interactive message , and update the cumulative selection value corresponding to the alternative content type obtained through analysis to a value obtained by adding one to the original cumulative selection value, so as to realize real-time update of the interactive statistical information of each candidate content type.

In the above process, regardless of whether the first terminal or the second terminal participates in the first interactive content, the server sends the interactive statistical information of the first interactive content to each account that enters the live broadcast room, so that the first terminal and the second All terminals can view the interaction statistical information of the first interactive content.

In some embodiments, the server uses broadcast, multicast, groupcast, etc. to transmit the interaction statistics information of the first interactive content, or, the server establishes a heartbeat connection between the first terminal and each second terminal, and sends transmit the interaction statistical information of the first interactive content, or, the server directly sends the interactive statistical information of the first interactive content to the first terminal, or, combine the interaction statistical information of the first interactive content with the current The live data stream of the moment is delivered together. The current moment refers to the moment when the interaction statistics information of the first interactive content is delivered. The embodiment of the present disclosure does not specifically limit the transmission method of the interaction statistics information of the first interaction content.

In some embodiments, since the first interactive content itself will last for a period of time, the interactive statistical information of the first interactive content will be continuously updated as time accumulates. Therefore, the server will update the first terminal and each second terminal synchronously in real time. The interaction statistical information of the first interactive content, so as to ensure the correctness of the display of the interactive statistical information, or, the server updates the interactive statistical information of the first interactive content to the first terminal and each second terminal synchronously every second interval, and the second The duration is any value greater than 0, for example, the second duration is 1 second, 3 seconds, 5 seconds, etc., so as to save the communication overhead between the terminal and the server.

In some embodiments, because the first user or the second user does not have the need to always view the interaction statistics information, for example, for the first terminal, when the first user does not perform a trigger operation on the first viewing control, The interactive statistical information of the first interactive content will not be displayed, so the server does not need to synchronize the interactive statistical information of the first interactive content with the first terminal in real time, only the trigger operation of the first viewing control needs to be detected on the first terminal , the latest interactive statistical information of the first interactive content may be actively pulled from the server. Similarly, for the second terminal, before the second user selects an alternative content type, it may not be necessary to display the interaction statistics information of the first interactive content in the first interactive pop-up window. Afterwards, the latest interactive statistical information of the first interactive content is displayed in the first interactive pop-up window. At this time, the second user usually closes the first interactive pop-up window. At this time, the first interactive entry on the second terminal can be converted to The first viewing control, that is, if the second user wants to view the interactive statistical information of the first interactive content, by performing a trigger operation on the first viewing control, the second terminal actively pulls the latest information of the first interactive content from the server. Interaction Statistics.

In 513, after receiving the interaction statistics information of the first interactive content, the first terminal displays each candidate content type and the interaction statistics corresponding to the candidate content type in response to a trigger operation on the first viewing control information.

In some embodiments, the triggering operation on the first viewing control includes but not limited to: click operation, double-tap operation, long press operation, press operation, touch operation, slide operation, drag operation, voice command, gesture command, etc., The embodiment of the present disclosure does not specifically limit the type of the triggering operation.

Taking the trigger operation as an example of a click, press or touch operation, the detection process of the trigger operation by the first terminal is as follows: the first terminal senses the pressure signal applied by the first user to the terminal screen of the first terminal through the pressure sensor. When the pressure sensor senses the pressure signal, determine the screen coordinates of the touch point of the pressure signal, and if the screen coordinates of the touch point are located within the display area of the first viewing control on the terminal screen, determine that the first user is detected A trigger operation is performed on the first view control.

Taking the trigger operation as a voice command as an example, during the running of the application, if the first terminal receives a voice command input by the first user, it performs voice recognition on the voice command to obtain the recognized text, and if the recognized text contains Carrying keywords such as "viewing interaction statistics" (such as "viewing votes", "voting statistics"), it is determined that the first user is detected to perform a trigger operation on the first viewing control.

Taking the trigger operation as a gesture command as an example, if the first terminal receives a gesture command input by the first user during the process of running the application program, it will perform gesture recognition on the gesture command to determine the current gesture gesture, based on According to the preset mapping relationship between gestures and commands, determine the command obtained based on the current gesture and gesture mapping. If the command is to perform a trigger operation on the first view control, it is determined that the first user has detected the first view control. Execute the trigger action.

In the above process, after the first terminal receives the interactive statistical information of the first interactive content sent by the server, when detecting a trigger operation on the first viewing control, it displays the multiple content types determined from the multiple candidate content types. A candidate content type, and, for each candidate content type among the plurality of candidate content types, displaying interaction statistics of the candidate content type. That is, when the first terminal detects the trigger operation on the initiation entry, it displays the candidate content type. At this time, the server has not allocated the candidate content type to the first interactive content. After the first interactive content is launched, the server will Assign the optional content type to the first interactive content, and display the first viewing control in the live broadcast room at the same time. When the first terminal detects the trigger operation on the first viewing control, it will display the optional content type that has been allocated by the server. .

In the embodiment of the present disclosure, the server synchronizes the interaction statistical information of the first interactive content with the first terminal and each second terminal in real time as an example. At this time, the server also needs to synchronize multiple alternative contents with the first terminal. type, the first terminal caches the candidate content type and the latest interactive statistical information, and directly discards the old interactive statistical information, which can save storage space.

In some embodiments, based on the first viewing control, the first terminal displays each candidate content type and its corresponding interaction statistics in the form of a progress bar, for example, in the outer circular area of the first viewing control, indicated by In the form of a circular progress bar, each alternative content type and its corresponding interactive statistical information are displayed, and as the interactive statistical information changes, the length of the circular progress bar also changes, so that the arc of the circular progress bar occupies The ratio is equal to the proportion of the number of choices for each alternative content type, so that a visual effect of a progress bar in a confrontational manner can be achieved, creating an interactive atmosphere of the first interactive content.

In some other embodiments, although the first terminal caches the candidate content type and the latest interactive statistical information, it does not display the candidate content type and the latest interactive statistical information based on the first viewing control, only when the first terminal detects the When a user triggers an operation on the first viewing control, a second pop-up window is displayed, multiple content types of the alternative are displayed in the second pop-up window, and the interaction of the content type is displayed for each alternative content type The statistical information, for example, displays the interactive statistical information of each candidate content type in the form of a progress bar, or displays the interactive statistical information of each candidate content type in a text form, which is not specifically limited in this embodiment of the present disclosure.

In some embodiments, when displaying the interactive statistical information of each candidate content type in the form of a progress bar, the first terminal adopts different display modes for the progress bar of different candidate content types selected, for example, when selecting The higher the quantity or the higher the ratio of the selected quantity, the darker the color of the progress bar, or the higher the contrast, or the lower the transparency, etc. When the lower the selected quantity or the lower the proportion of the selected quantity, the lighter the color of the progress bar , or the lower the contrast, or the higher the transparency, etc., which are not specifically limited in this embodiment of the present disclosure. In some embodiments, as the end of the interaction gets closer and closer, outline special effects, spark special effects, etc. are added to each progress bar to indicate that the first interactive content is about to end, so as to achieve a more vivid and rich experience. display effect.

In some embodiments, the second pop-up window is a half-screen window, and the half-screen window is located in the lower half of the live broadcast room, so as to avoid blocking the face of the first user, so as to achieve better results for the candidate content type. Realize the display effect to ensure that the content of the live broadcast room and the first pop-up window have a balanced proportion in the interface.

In some embodiments, the second pop-up window is a bubble floating window, and the bubble floating window is located around the first viewing control, for example, the bubble floating window is located directly below the first viewing control, or the bubble The floating window is located below the side of the first viewing control, or the bubble floating window is located above the side of the first viewing control, or the bubble floating window is located to the right of the first viewing control. The display position of the bubble floating window is specifically limited. Due to the small size of the bubble floating window, it will not cause too much occlusion like the half-screen window, and provide an interactive way based on the first pop-up window while ensuring the display effect of the content in the live broadcast room.

In some other embodiments, the server does not synchronize the interaction statistical information of the first interactive content with the first terminal and each second terminal in real time. At this time, the first terminal actively Pull the latest interaction statistics information of each candidate content type from the server, and then display the pulled interaction statistics information of each candidate content type, further, the first terminal caches multiple candidate content types, thereby When the trigger operation of the first viewing control is detected again later, it is only necessary to pull the latest interaction statistics information from the server without repeatedly pulling the candidate content type, thereby saving the communication between the first terminal and the server overhead.

Fig. 13 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 13 , a first viewing control 1310 is displayed in a live broadcast screen 1300. Taking the first interactive content as the first vote as an example, in the A viewing control 1310 displays a first interaction state "voting", and, in the area below the first viewing control 1310, that is, within the first target range, a first interaction timing 1311 is displayed, and the first interaction timing 1311 is Take the countdown as an example, if the first interaction timer 1311 is "1:00 end", it means that there is 1 minute left before the end of the interaction, and the first interaction timer 1311 will be updated in real time. Further, after the first user performs a trigger operation on the first view control 1310, the first terminal displays a second pop-up window 1320 in response to the trigger operation on the first view control 1310, so that the second pop-up window 1320 is a half Take the screen window as an example. In the second pop-up window 1320, there are three alternative content types 1321-1323 displayed, which are: let the anchor sing a song, send red envelopes and benefits, and start a lucky draw. Assuming that in the embodiment of the present disclosure, the host cannot participate in the first interactive content, that is, the first voting, at this time, the second pop-up window 1320 will also display the respective interactive statistical information based on the alternative content types 1321-1323, respectively: 23 % people choose, 65% people choose, 15% people choose.

In 514, after receiving the interaction statistical information of the first interactive content, the second terminal responds to the trigger operation on the first interactive entry, and displays each candidate content type and the interaction statistics corresponding to the candidate content type information.

In some embodiments, after the second user completes the selection of the alternative content types, the first interactive entry is switched to the first viewing control. At this time, the second user clicks on the first interactive entry again to view only The interactive statistical information of the selected content type, but the alternative content type cannot be selected again. Taking the first interactive content as the first vote as an example, the second user clicks on the first interactive entry again after voting, and can only view each alternative content type of vote statistics, and cannot vote again, which can prevent the second user from repeatedly swiping votes and avoid affecting the fairness of the program. The above-mentioned 514 is similar to the above-mentioned 513 and will not be repeated here.

In 515, at the end of the interaction of the first interactive content, the server obtains the interaction result of the first interactive content based on the interaction statistical information of the first interactive content at the end of the interaction, and the interaction result of the first interactive content is used to represent The target content type determined based on the first interactive content.

In some embodiments, at the end of the interaction of the first interactive content, the server determines the content type with the highest number of choices from the interaction statistical information of the first interactive content at the end of the interaction, and the content type with the highest number of choices Determined as the target content type, the target content type is the interaction result of the first interactive content, for example, taking the first interactive content as the first vote as an example, the target content type refers to the content type with the highest number of votes in the first vote , enter the following 516.

In 516, the server sends the interaction result of the first interactive content to the first terminal and each second terminal.

In some embodiments, the server sends the interaction result of the first interactive content to the first terminal and each second terminal by broadcasting, multicasting, groupcasting, etc., or the server establishes an interactive result for the first terminal and each second terminal The heartbeat connection transmits the interactive result of the first interactive content through a heartbeat message, or the server sends the interactive result of the first interactive content to the first terminal, or sends the interactive result of the first interactive content to each second terminal The interaction result is delivered together with the live data stream at the current moment. The current moment refers to the moment when the interaction result of the first interactive content is delivered. Embodiments of the present disclosure do not specifically limit the sending method of the interaction result of the first interactive content. In some embodiments, operations such as encryption and compression may also be performed when sending the interaction result of the first interactive content, which will not be repeated here.

In 517, the first terminal and each second terminal display the interaction result of the first interactive content in response to receiving the interaction result of the first interactive content.

In some embodiments, when the first terminal or any second terminal receives the interaction result of the first interactive content, it first plays the animation of the end of the interaction of the first interactive content, and after the animation of the end of the interaction is played, Then display the interaction result of the first interactive content.

In some embodiments, the implementation of the interaction end animation is similar to that of the interaction start animation, including frame animation, key frame animation, tween animation, attribute animation, magic expression, particle effects, etc., which will not be described here.

In some embodiments, the first terminal or the second terminal loads the multimedia resource of the interactive end animation from the beginning of the broadcast, or applies for the interactive end animation from the server when receiving the interaction result of the first interactive content. For the multimedia resource, the embodiment of the present disclosure does not specifically limit when to load the multimedia resource of the interaction end animation.

After the multimedia resource of the interaction end animation is loaded, based on the implementation of the interaction end animation, the playback control is called to play the multimedia resource of the interaction end animation, or the rendering engine renders the multimedia resource of the interaction end animation, so that The interaction end animation is displayed in the live broadcast room.

In some embodiments, if the interaction ending animation itself carries the interaction result of the first interactive content, that is, the interaction ending animation itself is an animation generated according to the final interaction result of the first interactive content, then there is no need to display the interaction result again. The interactive result of the first interactive content, or display the interactive result of the first interactive content in text form, so as to emphasize the interactive result of the first interactive content, and improve the efficiency of information acquisition of the interactive result of the first interactive content.

In some embodiments, if the interaction end animation itself does not carry the interaction result of the first interactive content, but is just a cutscene, after the cutscene is played, the interaction result of the first interactive content is displayed in text form.

Schematically, after the interactive end animation is played, the interactive result of the first interactive content is displayed in a pop-up window in the form of text. For example, taking the first interactive content as the first vote as an example, the text includes "this time The result of the vote is: Alternative content type A", which achieves an intuitive prompting effect, improves the efficiency of the anchor's information acquisition of the live content that the audience likes, and improves the efficiency of human-computer interaction.

Fig. 14 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 14 , the interactive result 1410 of the first interactive content is displayed on the live broadcast screen 1400. For the first terminal, that is, the anchor terminal, if The target content type is the content type related to the distribution of virtual resources. Since the first user needs to set which virtual resources to distribute this time, or which items are used as prizes for the lottery, distribution options 1411 are also displayed on the interaction result 1410, for example, the The release option 1411 displays "Immediate Release", and the first user can perform a trigger operation on the release option 1411 to complete the relevant setting of the virtual resource. Optionally, if the target content type is a content type that does not involve the distribution of virtual resources, such as content types such as singing, performances, and questions and answers, the interaction result 1410 will not display the distribution option but a confirmation option, for example, the The confirmation option displays "I know", and the first user can close the interaction result 1410 of the first interactive content by performing a trigger operation on the confirmation option.

Fig. 15 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 15 , the interactive result 1510 of the first interactive content is displayed on the live broadcast screen 1500. For the second terminal, that is, the audience terminal, there is no Virtual resources need to be set, so a confirmation option 1511 is displayed on the interaction result 1510 , and the second user can close the interaction result 1510 of the first interaction content by performing a trigger operation on the confirmation option 1511 .

Fig. 16 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 16, on the basis of Fig. 15, if the second user clicks the confirmation option to close the interaction result of the first interactive content, the If you want to view the interaction result of the first interactive content again, the second user can perform a trigger operation on the first viewing control 1600, so that the interaction result 1610 of the first interactive content will be displayed again in a pop-up window, that is, the interaction result for the first interactive content is provided. Various ways to display the interactive results of the content.

In the above embodiments, how the first terminal, the second terminal, and the server interact to realize the first interactive content is introduced in detail. In some embodiments, after the interactive result of the first interactive content is generated, the second After the user completes the feedback on the content type of the live interactive content of the first user (that is, expresses or selects the desired content type), the first user needs to execute the live interactive content that matches the target content type with the highest number of selections (that is, the target interactive content), therefore, after the above 517, related operations in the embodiment of the present disclosure can also be performed.

FIG. 17 is an interaction flowchart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 17 , the interactive method based on a live broadcast room is implemented by interacting with a first terminal, a second terminal, and a server. The first terminal, the second terminal and the server are all exemplary descriptions of electronic devices, and this embodiment includes the following content.

In 1701, the first terminal and each of the second terminals display an interactive control, where the interactive control is used to prompt the execution of target interactive content matching the target content type.

Wherein, the target content type refers to the content type represented by the interaction result of the first interactive content, for example, the target content type is the candidate content type with the highest number of selections during the interaction process of the first interactive content. In an example, if the first interactive content is the first vote, then the target content type is the content type with the highest number of votes in the first vote.

In some embodiments, for the first terminal, that is, the host terminal, cancel the display of the first view control, and display the interactive control at the position where the first view control was originally displayed; for the second terminal, that is, the audience terminal, cancel the display of the first view control The first interactive entry of an interactive content displays the interactive control at the position where the first interactive entry is originally displayed, so that the change of the control in the live broadcast room achieves a smooth visual effect. In some embodiments, on the first terminal, the position where the first viewing control is displayed is the same as or different from the position where the interactive control is displayed, and on the second terminal, the position where the first interactive entry is displayed is the same or different from the position where the interactive control is displayed Differently, the embodiment of the present disclosure does not specifically limit the display position of the interactive control.

In some embodiments, for the first terminal and each second terminal (hereinafter collectively referred to as a terminal), at least one of the target interactive state of the target interactive content or the timing of the interactive content is displayed based on the interactive control, so as to facilitate the first user Or the second user (hereinafter collectively referred to as the user) can check the interaction status and the remaining interaction time at any time, which improves the information acquisition efficiency of the user.

In some embodiments, the terminal displays the target interaction state on the interaction control, and the target interaction state is used to indicate whether the target interaction content has ended the interaction. For example, the target interaction state includes "interaction in progress" and "interaction ended". , so that the user can intuitively view the current interactive state through the interactive control.

In some embodiments, the terminal displays the interactive content timing within the third target range associated with the interactive control, and the interactive content timing is used to represent the remaining interaction duration of the target interactive content, wherein the third target range refers to Any range associated with the interactive control, for example, the third target range is the lower area, or the upper area, or the side area, or the outer circular area of the interactive control, etc., and the embodiments of the present disclosure do not carry out the third target range. Specific limits.

In some embodiments, the timing of the interactive content is the countdown or countdown of the target interactive content, and the timing of the interactive content will be updated in real time as time goes by. The timing information of the target interactive content, the time difference between the interaction end time of the target interactive content and the timing represents the remaining interaction time, the countdown refers to the interaction with the target interactive content from the start time The countdown information of the remaining interaction duration between , the countdown itself represents the remaining interaction duration from the current moment to the end of the interaction of the target interactive content.

In some embodiments, after the terminal pulls the interaction start time and the interaction end time (or pulls the interaction start time and the total interaction duration, and calculates the interaction end time based on the interaction start time and the total interaction duration) from the server, the The timing of the interactive content is maintained and updated by the local timer of the terminal, so that there is no need to synchronize the timing of the interactive content from the server in real time, which can save communication resources of the terminal.

In some embodiments, the server side maintains and updates the timing of the interactive content through the remote timer, and synchronizes the timing of the interactive content to the terminal, because not only the first terminal needs to display the timing of the interactive content, but also the second terminal needs to display the interactive content Timing, which can ensure that the timing of the interactive content of the first terminal and each second terminal is based on the same remote timer to ensure that the time is consistent, avoiding timing errors caused by different geographical locations of the terminals, and improving the timing of interactive content. timing consistency. For example, the server broadcasts the timing of the interactive content to the first terminal and each second terminal, or the server establishes a heartbeat connection with each terminal, and synchronizes the timing of the interactive content through a heartbeat message. The embodiment of the present disclosure does not specifically limit the synchronization method.

In some embodiments, the timing of the interactive content is a part of the interactive control, or the timing of the interactive content is a separate timing control or countdown control, so that the terminal displays the timing control or countdown control and the interactive control in association , which is not specifically limited in the embodiments of the present disclosure.

In 1702, the first terminal plays an interaction end animation when the interaction end moment of the target interactive content reaches a first duration, and the interaction end animation is used to indicate that the target interactive content will end after the first duration.

Wherein, the first duration is any value greater than 0, for example, the first duration is 10 seconds, or 5 seconds, or 3 seconds, etc., and the embodiment of the present disclosure does not specifically limit the first duration.

In some embodiments, when the interactive content timing indicates that the distance from the interaction end time of the target interactive content reaches the first duration, the first terminal determines that the distance from the interaction end time reaches the first duration, and triggers the playback of the interaction end animation to prompt the first A user is about to reach the end of the interaction of the target interactive content, which prevents the first user from missing the timing information and improves the efficiency of information acquisition.

In some embodiments, the first terminal loads the multimedia resource of the interactive end animation from the server when it is determined that the target interactive content is within a first duration from the end of the interaction, and calls the play control to play the multimedia resource of the interactive end animation, In order to realize that the interaction end animation is played in the live broadcast room. In some embodiments, the first terminal loads the multimedia resource of the interaction ending animation when the broadcast starts, or the first terminal actively applies to the server for the interaction ending time of the target interactive content when the first duration is reached. For the multimedia resource of the interaction end animation, the embodiment of the present disclosure does not specifically limit when to load the multimedia resource of the interaction end animation. In some embodiments, the first terminal does not need to apply to the server for the multimedia resource of the interactive end animation, but the server sends the interactive animation to the first terminal when the server detects that the interaction end time away from the target interactive content reaches the first duration. For the multimedia resource that ends the animation, the embodiment of the present disclosure does not specifically limit the loading timing of the interaction end animation.

In some embodiments, the implementation form of the interaction end animation includes: frame-by-frame animation, key frame animation, tween animation, attribute animation, magic expression, particle special effect, etc., and the embodiment of the present disclosure does not specifically limit the implementation form. For example, if the interaction ending animation is a magic expression, the rendering engine is used to render the magic expression without invoking additional playback controls, which can save processing resources of the first terminal. In some embodiments, the interaction result animation of the target interactive content is the same as or different from the interaction result animation of the first interactive content, which is not specifically limited in this embodiment of the present application.

Fig. 18 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 18 , taking the target interactive content as an on-shelf seckill item as an example, that is, the target content type determined based on the first interactive content is an on-shelf seckill Items, the anchor sets up the flash sale items on the shelves this time in the live broadcast room. Schematically, the flash sale items refer to items whose price is much lower than the original price, such as items with an original price of hundreds or thousands, when setting the flash sale items The price is a very low amount such as 1 yuan, 1 jiao or 1 cent. After the host puts the flash sale item on the shelves, the flash sale item 1810 participating in the flash sale is displayed on the live broadcast screen 1800. Further, when the interaction end time of the target interactive content reaches the first time, that is, the flash sale end time reaches the first time. Interaction end animation 1820 is also displayed in 1800. Schematically, the interaction end animation 1820 is a countdown animation. The target interaction content is played when the interaction end time reaches the first duration, that is, the countdown duration of the countdown is the first duration, which is used to remind the anchor or the audience that the interaction end time, that is, the seckill end time, is coming soon.

In 1703, the server sends an interaction initiation instruction of the second interactive content to the first terminal and each second terminal at the end of the interaction of the target interactive content, and the second interactive content is used for viewing feedback of the target interactive content.

The manner of sending the interaction initiation instruction of the second interactive content at 1703 above is similar to the manner of sending the interaction initiation instruction of the first interactive content at 507 above, and will not be repeated here.

In some embodiments, since the second interactive content is automatically initiated by the server at the end of the interaction of the target interactive content, the first terminal does not need to send an interaction initiation request for the second interactive content, and the server not only needs to send the second interactive content to the second When the terminal sends the interaction initiation instruction of the second interactive content, it also needs to send the interaction initiation instruction of the second interactive content to the first terminal, that is, send the interaction initiation instruction of the second interactive content to each account entering the live broadcast room.

In some other embodiments, the server does not automatically initiate the second interactive content at the end of the interaction of the target interactive content, but the first user, that is, the host user, manually publishes the second interactive content on the first terminal after completing the execution of the target interactive content. The second interactive content is to send an interaction initiation request of the second interactive content to the server, wherein the method of publishing the second interactive content is similar to that of the first interactive content, and will not be described here.

In 1704, the first terminal displays a second viewing control in response to the interaction initiation instruction of the second interactive content, and the second viewing control is used to view feedback statistics of the second interactive content.

In some embodiments, the first terminal automatically cancels displaying the interactive control and displays the second viewing control in response to the interaction initiation instruction of the second interactive content, thereby avoiding the live content being blocked by too many controls in the live broadcast room.

In some embodiments, the first terminal displays the second viewing control at the position where the interactive control was originally displayed, so that the display effect of changing the interactive control to the second viewing control can be achieved, so that the change of the control in the live broadcast room can achieve smooth visual Effect. In some embodiments, the position where the second viewing control is displayed is not limited to the position where the interactive control is originally displayed. The above two positions are the same or different. Specific limits.

In some embodiments, based on the second viewing control, the first terminal displays at least one of the interaction status, interaction timing and feedback statistics of the second interactive content, so that the first user, that is, the host, can view the current status of the second interactive content at any time. What state has been reached, how much interaction time is left, and current feedback statistics, etc., have improved the efficiency of the anchor's information acquisition of the second interactive content.

In some embodiments, the first terminal displays a second interactive state on the second viewing control, and the second interactive state is used to represent whether the second interactive content ends the interaction, for example, the second interactive content is used as the second Taking voting as an example, the second voting refers to the voting on the viewing feedback of the target interactive content, then the second interactive state includes "voting in progress" and "voting completed", so that the first user, namely the anchor, can view the The control visually checks the interaction state of the second interactive content.

In some embodiments, the first terminal displays a second interaction timing within the fourth target range associated with the second viewing control, and the second interaction timing is used to represent the remaining interaction duration of the second interactive content, wherein, The fourth target range refers to any range associated with the second view control, for example, the fourth target range is the lower area, or upper area, or side area, or outer circular area of the second view control, etc. , the embodiment of the present disclosure does not specifically limit the fourth target range.

In some embodiments, the second interactive timing is the countdown or countdown of the second interactive content, and the second interactive timing will be updated in real time as time goes by. The countdown information from the beginning to the current moment, the time difference between the end time of the interaction of the second interactive content and the countdown represents the remaining duration of the interaction, the countdown refers to the start time of the interaction with the second interactive content. The countdown information of the remaining interaction duration between the interaction end moments of the second interactive content, the countdown itself represents the remaining interaction duration from the current moment to the interaction end moment of the second interactive content.

In some embodiments, after the first terminal pulls the interaction start time and the interaction end time (or pulls the interaction start time and the total interaction duration, and calculates the interaction end time based on the interaction start time and the total interaction duration) from the server , the second interaction timing is maintained and updated by the local timer of the first terminal, so that there is no need to synchronize the second interaction timing from the server in real time, which can save communication resources of the first terminal.

In some embodiments, the server maintains and updates the second interaction timing through the remote timer, and synchronizes the second interaction timing to the first terminal. Since not only the first terminal needs to display the second interaction timing, the second terminal It is also necessary to display the second interaction timing, which can ensure that the second interaction timing of the first terminal and each second terminal is based on the same remote timer to ensure consistent time, and avoid timing errors due to different geographical locations of the terminals , which can improve timing consistency of the second interaction timing. For example, the server broadcasts the second interaction timing to the first terminal and each second terminal, or, the server establishes a heartbeat connection with each terminal, and synchronizes the second interaction timing through a heartbeat message. The embodiment of the present disclosure does not specify the synchronization method. limited.

In some embodiments, the second interactive timing is a part of the second viewing control, or, the second interactive timing is a separate timing control or countdown control, so that the first terminal controls the timing control or countdown control It is displayed in association with the second viewing control, which is not specifically limited in this embodiment of the present disclosure.

In some embodiments, the first terminal displays the feedback statistical information of the second interactive content within the scope of the fifth target associated with the second viewing control, wherein the feedback statistical information of the second interactive content includes the feedback statistical information of the first feedback information Feedback statistical information and feedback statistical information of second feedback information, the first feedback information is associated with the first feedback option, and the second feedback information is associated with the second feedback option. For example, the first feedback information is positive feedback information, and the positive feedback information is associated with a positive feedback option (that is, the first feedback option), and the second feedback information is negative feedback information, and the negative feedback information is associated with The negative feedback option (ie, the second feedback option) is associated. Wherein, the fifth target range refers to any range associated with the second view control, but the fifth target range does not overlap with the fourth target range, for example, the fifth target range is the lower area of the second view control, Either the upper area, or the side area, or the outer annular area, etc., the embodiment of the present disclosure does not specifically limit the fifth target range.

In some embodiments, within the fifth target range, the first terminal displays the feedback statistical information of the first feedback information and the feedback statistical information of the second feedback information in the form of a progress bar. For example, when the first feedback information is positive feedback information and the second feedback information is negative feedback information, the positive feedback information is "satisfied with the target interaction content", and the negative feedback information is "satisfied with the target interaction content". The target interaction content is not satisfactory".

In some embodiments, the first terminal displays the feedback statistics information of the first feedback information and the feedback statistics information of the second feedback information in the form of a ring progress bar in the outer ring area of the second view control, and along with As the feedback statistical information changes, the length of the circular progress bar also changes accordingly, so that the proportion of the arc of the circular progress bar on the circumference is equal to the proportion of the selection quantity of each type of feedback information, so that a progress bar can be achieved in a confrontational manner. Visual effects create an interactive atmosphere for the second interactive content.

In some embodiments, the first terminal adopts different display methods for the progress bar of the feedback information with different numbers of selections. For example, when the number of selections is higher or the ratio of the number of selections is higher, the color of the progress bar is darker, or the contrast is higher. The higher the value, or the lower the transparency, etc., when the number of selections is lower or the ratio of the number of selections is lower, the color of the progress bar is lighter, or the contrast is lower, or the transparency is higher, etc., which are not specifically limited in the embodiments of the present disclosure. . In some embodiments, as the end of the interaction of the second interactive content is getting closer, a hook special effect, a spark special effect, etc. are added to each progress bar to indicate that the second interactive content is about to end, etc. To achieve a more vivid and rich display effect.

In some embodiments, the feedback statistical information of the second interactive content is synchronized by the server to the first terminal in real time, so the first terminal needs to display the feedback statistical information of the first feedback information and the second feedback information in real time when displaying the second viewing control. For the feedback statistical information of the feedback information, the server synchronizes the latest feedback statistical information to the first terminal in real time, so that the first terminal can display the latest feedback statistical information.

Fig. 19 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 19 , at the end of the interaction, a second viewing control 1910 and a start prompt 1920 of the second interactive content are displayed on the live broadcast screen 1900, and the first The second interactive content is the second voting as an example. The second interactive state "voting" is displayed on the second viewing control 1910, and the second interactive timing 1911 is displayed in the area below the second viewing control 1910, which is the fourth target range. , taking the second interaction timer 1911 as a countdown as an example, if the second interaction timer 1911 is "5:30 end", it means that there are 5 and a half minutes left before the end of the interaction of the second interaction content, and the second interaction timer 1911 Will be updated in real time. The start prompt 1920 of the second interactive content is used to prompt that the second interactive content has started. The first user, that is, the anchor clicks the confirmation option 1921 to close the start prompt 1920 of the second interactive content. For example, the confirmation option 1921 displays "I see".

In 1705, the second terminal displays a second interaction entry of the second interactive content in response to the interaction initiation instruction of the second interactive content.

The above 1705 means that the second terminal displays the second interactive entry of the second interactive content when the second interactive content has been published in the live broadcast room, and the second interactive content is used to provide viewing feedback on the completed target interactive content For example, the second interactive content is a second vote on the viewing feedback of the target interactive content, or the second interactive content is other interactive methods capable of determining viewing feedback. The embodiment of the present application does not specifically limit the second interactive content. Wherein, the manner in which the second terminal displays the second interaction entry of the second interaction content is similar to the manner of displaying the first interaction entry of the first interaction content at 508 described above, and will not be repeated here.

FIG. 20 is a schematic diagram of the interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 20 , the live broadcast screen 2000 displays a second interactive entry 2010 of the second interactive content, and the second interactive content is used as the second vote For example, the second interaction state "voting in progress" is displayed on the second interaction entry 2010, and the second interaction timing 2011 is displayed in the area below the second interaction entry 2010, and the second interaction timing 2011 is a countdown, for example, if the second interaction timer 2011 is "5:30 end", it means that there are 5 and a half minutes left before the end of the interaction of the second interactive content, and the second interaction timer 2011 will be updated in real time. Schematically, taking the first feedback information as positive feedback information and the second feedback information as negative feedback information as an example, in the circular area outside the second interactive entrance 2010, positive feedback information is displayed in the form of a circular progress bar. The feedback statistical information 2021 of information and the feedback statistical information 2022 of negative feedback information present a visual effect of progress bar confrontation. In addition, in the area below the second interaction entry 2010, there are also positive feedback options 2012 and negative feedback options 2013 displayed. Schematically, both the positive feedback option 2012 and the negative feedback option 2013 are operable interactive controls, that is, the second user performs a trigger operation on the positive feedback option 2012 to vote on the positive feedback information, and the second user The negative feedback option 2013 executes a trigger operation and votes on the negative feedback information. Schematically, neither the positive feedback option 2012 nor the negative feedback option 2013 is an operable interactive control. At this time, the second user performs a trigger operation on the positive feedback option 2012 or the negative feedback option 2013, which is regarded as the When the second interaction entry 2010 executes the trigger operation, it will trigger to enter the following step 1706 .

In 1706, the second terminal displays a plurality of feedback options in response to the trigger operation on the second interaction entry.

Wherein, the plurality of feedback options includes two or more feedback options. Take displaying two feedback options as an example. At this time, the second terminal displays the first feedback option associated with the first feedback information and the first feedback option associated with the second feedback information. The associated second feedback option, for example, by taking the first feedback information as positive feedback information and the second feedback information as negative feedback information as an example, the second terminal displays the positive feedback option associated with the positive feedback information and Negative feedback options associated with negative feedback information.

The manner of displaying the feedback options at 1706 above is similar to the manner of displaying alternative content types at 509 above, and will not be repeated here.

Fig. 21 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 21 , the first feedback information is positive feedback information, and the second feedback information is negative feedback information. The screen 2100 displays a second interactive entry 2110 of the second interactive content. After the second user performs a trigger operation on the second interactive entry 2110, a second interactive pop-up window 2120 will be displayed on the live broadcast screen 2100. With the second interactive The pop-up window 2120 is a half-screen window as an example. In the second interactive pop-up window 2120, positive feedback options 2121 and negative feedback options 2122 are displayed, and the feedback information associated with each feedback option is displayed in the form of a progress bar. Feedback statistical information, so as to improve the information acquisition efficiency of the second user for the second interactive content. The second user performs a selection operation on any feedback option in the positive feedback option 2121 or the negative feedback option 2122, triggering the entry to step 1707 below.

In 1707, the second terminal sends second interaction information to the server in response to a selection operation on any feedback option, where the second interaction information carries feedback information corresponding to the selected feedback option.

The manner of sending the second interaction information at 1707 above is similar to the manner of sending the first interaction information at 510 above, and will not be repeated here.

Fig. 22 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 22, after the second user finishes selecting the feedback information, the second user usually closes the second interactive pop-up window. The second interactive pop-up window is no longer displayed on the live broadcast screen 2100, but the second interactive entry 2110 of the second interactive content is still displayed. It should be noted that since the second user has completed the selection of feedback information, he clicks on the second interactive The entry 2110 can only view the feedback statistics, but cannot vote again, which is equivalent to switching the second interaction entry 2110 into a second viewing control.

In 1708, the server receives second interaction information sent by each second terminal.

The above step 1708 is to receive the second interaction information sent by each account entering the live broadcast room, and the second interaction information carries the feedback information associated with the feedback option selected by the account. Wherein, the manner of receiving the second interaction information is similar to the manner of receiving the first interaction information at 511 described above, and will not be repeated here.

In 1709, the server acquires the feedback statistical information of the second interactive content based on each of the second interactive information, and sends the feedback statistical information of the second interactive content to the first terminal and each second terminal.

The above step 1709 is that the server sends the feedback statistics information of the second interactive content to each account that enters the live broadcast room. Wherein, the manner of obtaining and sending the feedback statistical information of the second interactive content is similar to the manner of obtaining and sending the interactive statistical information of the first interactive content in 512 above, and will not be repeated here.

In 1710, after receiving the feedback statistical information of the second interactive content, the first terminal displays each feedback option and the feedback statistical information corresponding to the feedback option in response to a trigger operation on the second viewing control.

The manner of displaying the feedback statistical information corresponding to the feedback option at 1710 is similar to the manner of displaying the interaction statistical information corresponding to the alternative content type at 513 above, and will not be repeated here.

Fig. 23 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 23 , a second viewing control 2310 is displayed on the live broadcast screen 2300. Taking the second interactive content as the second voting as an example, in the The second interaction status "voting" is displayed on the second viewing control 2310, and the second interaction timing 2311 is displayed in the area below the second viewing control 2310, that is, the fourth target range, and the second interaction timing 2311 is Take the countdown as an example, if the second interaction timer 2311 is "5:30 end", it means that there are 5 and a half minutes left before the end of the interaction of the second interaction content, and the second interaction timer 2311 will be updated in real time. Moreover, in the circular area outside the second viewing control 2310, the feedback statistical information 2312 of the second interactive content is displayed in the form of a circular progress bar, with the first feedback information being positive feedback information and the second feedback information being negative feedback information. Feedback information is taken as an example to illustrate that the feedback statistical information of positive feedback information and the feedback statistical information of negative feedback information are displayed in different ways, presenting a visual effect of progress bar confrontation. Further, after the second user performs a trigger operation on the second view control 2310, the first terminal displays a third pop-up window 2320 in response to the trigger operation on the second view control 2310, and the third pop-up window 2320 is a half Take the screen window as an example. In the third pop-up window 2320, the feedback statistical information 2321 of positive feedback information and the feedback statistical information 2322 of negative feedback information are displayed, so that the first user can visually view the feedback statistical information of the current second interactive content. collection situation.

In 1711, after receiving the feedback statistical information of the second interactive content, the second terminal displays each feedback option and the feedback statistical information corresponding to the feedback option in response to a trigger operation on the second interaction entry.

In some embodiments, after the second user completes the selection of the feedback information, the second interaction entry is switched to the second viewing control. At this time, the second user clicks on the second interaction entry again, and only the feedback statistics can be viewed. However, the feedback information cannot be selected again. Taking the second interactive content as the second voting as an example, it is equivalent to the second user clicking the second interactive entry again after voting, and can only view the vote statistics information of each feedback option, but cannot perform it again. Voting can prevent the second user from repeatedly swiping votes and avoid affecting the fairness of the program. The above-mentioned 1711 is similar to the above-mentioned 1710 and will not be repeated here.

In 1712, the server determines the interaction result of the second interactive content based on the feedback statistical information of the second interactive content when the interaction of the second interactive content ends, and the interaction result of the second interactive content is success or failure.

In some embodiments, at the end of the interaction of the second interactive content, the server determines the feedback information with the highest number of choices from the feedback statistical information of the second interactive content at the end of the interaction, and based on the feedback with the highest number of choices information to determine an interaction result of the second interactive content. Taking the first feedback information as positive feedback information and the second feedback information as negative feedback information as an example, if the feedback information with the highest number of selections is positive feedback information, then it is determined that the interaction result of the second interactive content is successful, if If the feedback information with the highest number of votes is negative feedback information, then it is determined that the interaction result of the second interactive content is failure, and proceed to the following step 1713 .

In 1713, the server sends the interaction result of the second interactive content to the first terminal and each second terminal.

The above step 1713 is to send the interaction result of the second interactive content to each account that enters the live broadcast room. Wherein, the manner of sending the interaction result of the second interactive content is similar to the manner of sending the interaction result of the first interactive content at 516 above, and will not be repeated here.

In 1714, after receiving the interaction result of the second interactive content, the first terminal and each second terminal play an interactive animation corresponding to the interactive result of the second interactive content, where the interactive animation is used to represent the second interactive Whether the interaction with the content results in success or failure.

In the above step 1714, the first terminal and each second terminal (hereinafter referred to as the terminal) obtain the interaction result of the second interactive content at the end of the interaction of the second interactive content, and the interaction result of the second interactive content is based on the first The feedback statistical information of the second interactive content is determined, and then, the interactive animation associated with the interactive result of the second interactive content is played. In some embodiments, when the interaction result of the second interactive content is successful, the interactive animation played is an interactive success animation, and when the interactive result of the second interactive content is failed, the interactive animation played is an interactive failure animation.

Fig. 24 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 24 , taking the interaction result of the second interactive content as an example of success, an animation of successful interaction is displayed on the live broadcast screen 2400 of the first terminal 2410. Schematically, the successful interaction animation 2410 carries a reminder of "highlight moment", which indicates that most of the viewers have made positive feedback on the target interaction content completed by the anchor, indicating that the audience has completed the target interaction. The content is more satisfactory.

Fig. 25 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 25 , taking the interaction result of the second interactive content as failure as an example, an interactive failure animation is displayed on the live broadcast screen 2500 of the first terminal 2510. Schematically, the interaction failure animation 2510 is a crying magic emoticon, to represent that most of the viewers have given negative feedback to the target interaction content that the host has completed, indicating that the audience is more interested in the target interaction content that has ended. dissatisfied.

In some embodiments, the implementation of the interactive animation is similar to that of the interactive end animation, including frame animation, key frame animation, tween animation, property animation, magic expression, particle effects, etc., which will not be repeated here.

In some embodiments, the terminal loads multimedia resources of two kinds of interactive animations, i.e. interactive success animation and interactive failure animation, from the start of the broadcast, which can save the communication overhead between the terminal and the server, or the terminal receives the interactive content of the second interactive content. When the result is obtained, apply for an interactive animation multimedia resource associated with the interaction result of the second interactive content from the server, which can save the storage cost of the terminal. The embodiment of the present disclosure does not specify when to load the interactive animation multimedia resource. limited.

After the multimedia resource of the interactive animation associated with the interactive result of the second interactive content is loaded, based on the implementation of the interactive animation, call the play control to play the multimedia resource of the interactive animation, or render the interactive animation based on the rendering engine Multimedia resources, so as to display the interactive animation in the live broadcast room.

In some embodiments, for the second terminal, that is, the audience terminal, before receiving the interaction result of the second interactive content, that is, when the second interactive content has not ended but is about to end, for example, when the interaction of the second interactive content ends When the time reaches the third duration, the interaction end animation of the second interactive content is played, and the interaction end animation is used to indicate that the second interactive content will end after the third duration. Wherein, the third duration is any value greater than 0, for example, the third duration is 10 seconds, or 5 seconds, or 3 seconds, etc., and the embodiment of the present disclosure does not specifically limit the third duration. Schematically, when the second interaction content is the second vote, the interaction end animation refers to the voting end animation of the second vote.

In some embodiments, when the second interaction timing indicates that the distance from the end of the interaction of the second interactive content reaches the third duration, the first terminal determines that the distance from the end of the interaction of the second interactive content reaches the third duration, and then triggers the playback The interaction end animation of the second interactive content is used to remind the second user that the interaction end time of the second interactive content is about to be reached, so as to prevent the second user from missing the timing information and improve the efficiency of information acquisition.

In some embodiments, when the second terminal determines that the distance from the end of the interaction of the second interactive content reaches the third duration, it loads the multimedia resource of the interactive end animation of the second interactive content from the server, and calls the play control to play the second interactive content. The multimedia resource of the interactive end animation of the interactive content is used to realize the interactive end animation of the second interactive content played in the live broadcast room. In some embodiments, the second terminal loads the multimedia resource of the interactive end animation of the second interactive content when the broadcast starts, or the second terminal actively sends The server applies for the multimedia resource of the interactive end animation of the second interactive content, and the embodiment of the present disclosure does not specifically limit when to load the multimedia resource of the interactive end animation of the second interactive content. In some embodiments, the second terminal does not need to apply to the server for the multimedia resource of the interactive end animation of the second interactive content, but the server sends the second The terminal delivers the multimedia resource of the interaction end animation of the second interactive content, which is not specifically limited in this embodiment of the present disclosure.

In some embodiments, the interaction end animation of the first interactive content is the same as or different from the interaction end animation of the second interactive content, if the interaction end animation of the first interactive content is the same as the interaction end animation of the second interactive content, then the second interactive content The terminal only needs to cache the interactive end animation of the first interactive content after loading, without reloading the interactive end animation of the second interactive content, and when the interaction end time of the second interactive content reaches the third target time, play The interactive end animation of the cached first interactive content saves the communication overhead between the terminal and the server.

Fig. 26 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 26 , when the distance from the end of the interaction of the second interactive content reaches the third duration, the live broadcast screen 2600 of the second terminal displays The second interactive entry 2610 of the second interactive content and the interactive ending animation 2620 of the second interactive content, the interactive ending animation 2620 of the second interactive content is used to remind the second user that the second interactive content will end with a third duration remaining Interaction, before the end of the interaction, the second user can still participate in the expression or selection of the viewing feedback in the second interactive content through the second interaction portal 2610 .

In some embodiments, when the interaction result of the second interactive content is successful, after the animation of the successful interaction is played, the second terminal provides positive incentives for the second user to participate in the target interactive content, The live broadcast platform distributes virtual resources to each second terminal, that is, the second terminal displays a virtual resource collection control, and the collection control is used to receive the virtual resource associated with the target interactive content. Then, the second user can participate in the virtual resource through the collection control In the process of receiving virtual resources, for example, the second user performs a trigger operation on the claim control, so that the second terminal displays the received virtual resource in response to the trigger operation on the claim control.

In some embodiments, the claim control is displayed in the live broadcast room as a floating layer, or the claim control is displayed in the live room as a floating window, or the claim control is displayed as a pop-up window In the live broadcast room, the embodiment of the present disclosure does not specifically limit the display manner of the claim control.

FIG. 27 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 27 , when the interaction result of the second interactive content is successful, an animation of successful interaction is displayed on the live broadcast screen 2700 of the second terminal At the same time as 2710, the virtual resource collection control 2720 is also displayed in the lower right corner. Since the interactive success animation 2710 has not finished playing at this time, the collection control 2720 is currently in an unavailable state, that is, the second user clicks on the collection control 2720. To produce an interactive effect, the receiving control 2720 is only used to prompt the second user to receive virtual resources immediately.

The detection method of the above trigger operation is similar to the detection method of each trigger operation mentioned above, and will not be repeated here.

In some embodiments, the second terminal sends a resource claim request for virtual resources to the server in response to the trigger operation of the claim control. The server sends the virtual resource associated with the target interactive content to each account based on the resource claim request sent by each account (ie, viewer account) entering the live broadcast room. Optionally, the server allocates a random amount of virtual resources to each audience account, and sends the allocated virtual resources to the second terminal logged in with the audience account, so that different audience accounts can be allocated different amounts of virtual resources, increasing resources The randomness and fun of the collection process.

In an exemplary scenario, the virtual resource refers to the virtual red envelope issued by the live broadcast platform in the live broadcast room. At this time, the process of receiving the virtual resource is called a red envelope from the sky, red envelope rain, etc., and the collection control is displayed in the live broadcast room. , for example, based on the receiving control also displaying the dynamic effect of virtual red envelopes falling to achieve a more vivid visual effect, after the second user performs a trigger operation on the receiving control, the second terminal obtains the random amount allocated by the server to the viewer account and then display the random amount of virtual resources on the second terminal, or the server allocates the same amount of virtual resources to all audience accounts.

Fig. 28 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 28, a claim control 2810 is displayed in the live broadcast screen 2800, and the claim control 2810 includes a virtual resource logo pattern 2811 and a claim button 2812 , the identification pattern 2811 is used to identify the type of virtual resource issued by the live broadcast platform, for example, the type of virtual resource is a virtual red envelope, and the receiving button 2812 is used to trigger receiving a virtual resource that matches the type of virtual resource, that is, the second The user performs a trigger operation on the receiving button 2812 to receive a virtual red envelope with a random amount or a fixed amount.

Fig. 29 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 29, after the second user performs a trigger operation on the claim control, a resource claim animation 2910 is displayed on the live broadcast screen 2900 of the second terminal , the resource receiving animation 2910 is equivalent to a cutscene animation about to display virtual resources, which can provide a round and smooth interface transition effect.

Fig. 30 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 30, after the resource claim animation is played, the virtual resource 3010 received this time is displayed on the live screen 3000 of the second terminal , for example, the virtual resource 3010 is a virtual red envelope with an amount of "12.12", the second user can use the received virtual resource 3010 to place an order for items on the shelves in the live broadcast room, and use the received virtual resource when paying 3010 to deduct the funds corresponding to the amount.

In the above process, when the interaction result of the second interactive content is successful, the live broadcast platform distributes virtual resources to the second terminal again, which can create positive incentives for the second user to actively participate in the live interactive content, further improving improve the efficiency of human-computer interaction.

In some embodiments, when the second terminal displays the received virtual resources, in response to the trigger operation of the claim control, the resource claiming animation is played, and the resource claiming animation is used to indicate that the virtual resource is being claimed; When the animation finishes playing, the virtual resource is displayed. That is, by playing a resource claim animation before displaying the virtual resource, the second terminal has a smooth transition from virtual resource claim to distribution, improving the efficiency of human-computer interaction.

In some embodiments, after the first user is executing the target interactive content, or after the first user initiates the first interactive content, the server will monitor the live broadcast room where the anchors are executing the target interactive content or the live room that has released the first interactive content The venue recommendation or home page recommendation is performed to attract traffic to the live broadcast room and increase the exposure of the live broadcast room. Schematically, the server determines multiple live broadcast rooms to be recommended in response to a resource recommendation request for live interactive content sent by any terminal. The live room to be recommended includes at least one of the live room that has released the first interactive content or the live room that is executing the target interactive content, that is, the live room to be recommended includes the published first interactive content involved in the embodiment of the present disclosure Then, the server returns the resource information of the plurality of live rooms to be recommended to the terminal that sent the resource recommendation request, so as to complete the drainage and exposure of the live rooms.

In the technical solution provided by the embodiments of the present disclosure, the anchor executes the target interactive content based on the interactive result of the first interactive content, and then initiates the second interactive content in which the audience gives feedback on the target interactive content, based on the interactive result of the second interactive content Play the associated interactive animation, so that the anchor and the audience can display the relevant target interactive content and give timely feedback on the basis of releasing the first interactive content, that is, on the basis of the first interactive content guiding the target interactive content, through The second interactive content collects viewing feedback on the target interactive content, which greatly improves the efficiency of human-computer interaction.

In the above-mentioned embodiment, it is introduced how the host executes the target interactive content associated with the interactive result of the first interactive content, and how to collect audience feedback on the target interactive content by releasing the second interactive content, and in the second interactive content If the result of the interaction is successful, the live broadcast platform is also supported to issue virtual resources to each viewer account. However, in the embodiment of the present disclosure, for the situation that the interaction result of the second interactive content is a failure, the third interactive content is published in the live broadcast room, that is, the audience can choose whether to ask the host to re-execute the target interactive content, so that the interactive content can be updated. Satisfy the interactive needs of the audience well.

FIG. 31 is an interaction flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. As shown in FIG. 31 , the interactive method based on a live broadcast room is implemented by interacting with a first terminal, a second terminal, and a server. The first terminal, the second terminal and the server are all exemplary descriptions of electronic devices, and this embodiment includes the following content.

In 3101, when the interaction result of the second interactive content is a failure, the server sends an interaction initiation instruction of the third interactive content to the first terminal and each second terminal, and the third interactive content is used to determine whether to re-execute the Target interactive content for feedback.

Wherein, the target interactive content matches the target content type determined based on the first interactive content.

Wherein, the third interactive content is used to give feedback on whether to re-execute the target interactive content, for example, the third interactive content is a third vote on whether to re-execute the target interactive content, or the third interactive content is other An interaction manner that can provide a feedback entry for whether to execute the target interactive content, and the embodiment of the present application does not specifically limit the third interactive content.

The above-mentioned 3101 is that the server sends the interaction initiation instruction of the third interactive content to each account entering the live broadcast room, wherein, the method of sending the interaction initiation instruction of the third interactive content is the same as the method of sending the interaction initiation instruction of the second interactive content in the above-mentioned 1703 The method is similar and will not be repeated here.

In 3102, the first terminal displays a third viewing control in response to the interaction initiation instruction of the third interactive content, and the third viewing control is used to view the interaction statistical information of the third interactive content.

The manner of displaying the third viewing control in 3102 above is similar to the manner of displaying the second viewing control in 1704 above, and will not be repeated here.

In 3103, the second terminal displays a third interaction entry of the third interactive content in response to the interaction initiation instruction of the third interactive content.

The above 3103, that is, the second terminal displays the third interactive entry of the third interactive content when the result of the interaction of the second interactive content fails and the third interactive content has been released in the live broadcast room, wherein the The manner of the third interactive entry of the third interactive content is similar to the manner of displaying the second interactive entry of the second interactive content at step 1705 above, and will not be repeated here.

Fig. 32 is a schematic diagram of the interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 32, the third interactive entry 3210 of the third interactive content is displayed on the live broadcast screen 3200 of the second terminal. In the third interactive In the lower area of the entrance 3210, a floating bubble window 3211 is displayed. In the floating bubble window 3211, the description information of the third interactive content "Do you want the anchor to initiate a challenge again?" and the immediate voting option are displayed. Schematically, the second The trigger operation performed by the user on any one of the third interaction entry 3210 or the immediate voting option is regarded as the execution of the trigger operation on the third interaction entry, and the process proceeds to 3104 below.

In 3104, the second terminal displays a re-execution option and an end interaction option in response to the trigger operation on the third interaction entry.

The manner of displaying the re-execution option and the end interaction option at 3104 above is similar to the manner of displaying the feedback option at 1706 above, and will not be repeated here.

Fig. 33 is a schematic diagram of the interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 33 , the third interactive entry 3310 of the third interactive content is displayed on the live broadcast screen 3300, and the second user interacts with the third interactive entry 3310 After the trigger operation is executed, the third interactive pop-up window 3320 will be triggered to be displayed on the live broadcast screen 3300. Taking the third interactive pop-up window 3320 as a half-screen window as an example, the third interactive pop-up window 3320 displays a re-execution option 3321 and the end interaction option 3322, and display the current interactive statistical information of each option in the form of a progress bar, so that the second user can fully understand the relevant information of the third interactive content, and improve the information of the second user on the third interactive content gain efficiency. The second user performs a selection operation on any option in the re-execute option 3321 or the end interaction option 3322, triggering entry to the following 3105.

In 3105, the second terminal sends third interaction information to the server in response to the selection operation of the re-execution option or the end interaction option, where the third interaction information carries identification information of the selected re-execution option or end interaction option.

The manner of sending the third interaction information at 3105 above is similar to the manner of sending the second interaction information at 1707 above, and will not be repeated here.

In 3106, the server receives third interaction information sent by each second terminal.

The above-mentioned 3106 means that the server receives the third interaction information sent by each account entering the live broadcast room, and the third interaction information carries the identification information of the re-execution option or the end interaction option selected by the account. Wherein, the manner in which the server receives the third interaction information is similar to the manner in which the server receives the second interaction information in step 1708 above, and will not be repeated here.

In 3107, the server acquires the interaction statistics information of the third interactive content based on each piece of the third interaction information, and sends the interaction statistics information of the third interactive content to the first terminal and each second terminal.

The above-mentioned 3107 is that the server sends the interaction statistical information of the third interactive content to each account that enters the live broadcast room, wherein, the method of obtaining and sending the interactive statistical information of the third interactive content is the same as that of obtaining and sending the first interactive content in the above-mentioned 1709 The manner of feedback statistical information of the second interactive content is similar, and will not be repeated here.

In 3108, after receiving the interaction statistical information of the third interactive content, the first terminal displays the interactive statistical information corresponding to the re-execution option and the interactive statistical information corresponding to the end interaction option in response to the trigger operation on the third viewing control .

The manner of displaying the interaction statistical information at 3108 above is similar to the manner of displaying feedback statistical information at 1710 above, and will not be repeated here.

Fig. 34 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 34 , a third viewing control 3410 is displayed on the live broadcast screen 3400, and the third interactive content is the third voting as an example for illustration. The third interaction state "voting" is displayed on the third viewing control 3410, and the third interaction timing 3411 is displayed in the lower area of the third viewing control 3410. Taking the third interaction timing 3411 as a countdown as an example, If the third interaction timer 3411 is "end at 5:30", it means that there are 5 and a half minutes left before the end of the interaction of the third interactive content, and the third interaction timer 3411 will be updated in real time. Further, after the second user performs a trigger operation on the third view control 3410, the first terminal displays a fourth pop-up window 3420 in response to the trigger operation on the third view control 3410, so that the fourth pop-up window 3420 is a half Take the screen window as an example, in the fourth pop-up window 3420, the interactive statistical information 3421 with the option of re-executing and the interactive statistical information 3422 with the option of ending the interaction are displayed, so that the first user can intuitively view the progress of the interactive statistical information of the third interactive content at present and situation.

In 3109, after receiving the interaction statistics information of the third interaction content, the second terminal displays the interaction statistics information corresponding to the re-execution option and the interaction statistics information corresponding to the end interaction option in response to the trigger operation on the third interaction entry .

The manner of displaying the interaction statistical information at 3109 above is similar to the manner of displaying feedback statistical information at 1711 above, and will not be repeated here.

In 3110, at the moment when the interaction of the third interactive content ends, the server determines the interaction result of the third interactive content based on the interaction statistical information of the third interactive content, and the interaction result of the third interactive content is re-execution or end interactive.

The manner of determining the interaction result of the third interactive content at 3110 is similar to the manner of determining the interaction result of the second interactive content at 1712 above, and will not be repeated here.

In 3111, the server sends the interaction result of the third interactive content to the first terminal and each second terminal.

The above 3111 means that the server sends the interaction result of the third interactive content to each account that enters the live broadcast room. Wherein, the manner of sending the interaction result of the third interactive content is similar to the manner of sending the interaction result of the second interactive content at 1713 above, and will not be repeated here.

In 3112, after receiving the interaction result of the third interactive content, if the interaction result of the third interactive content is re-execution, the first terminal displays a confirm execution option and a cancel execution option.

In some embodiments, the first terminal displays a fifth pop-up window in the live broadcast room, the fifth pop-up window displays the confirmation execution option and the cancellation execution option, and in response to the first user performing a trigger operation on the confirmation execution option, Entering the following 3113, in response to the first user performing a trigger operation on the cancel execution option, the interaction is exited, and the normal live broadcast process is resumed.

In some embodiments, the fifth pop-up window is a half-screen window, and the half-screen window is located in the lower half of the live broadcast room to avoid blocking the face of the first user.

In some embodiments, the fifth pop-up window is a bubble floating window, and the bubble floating window is located around the third viewing control, for example, the bubble floating window is located directly below the third viewing control, or the bubble The floating window is located below the side of the third view control, or the bubble floating window is located above the side of the third view control, or the bubble floating window is located to the right of the third view control. The display position of the bubble floating window is specifically limited. Due to the small size of the bubble floating window, it will not cause too much occlusion like the half-screen window, and provide an interactive way based on the first pop-up window while ensuring the display effect of the content in the live broadcast room.

In some embodiments, if the first user performs a trigger operation on the cancel execution option, a history viewing control is also provided in the fifth pop-up window at this time, and the history viewing control is used to view the related benefits of the completed interactive activities, For example, the target content type with the highest number of historical interactive activities is finally selected, whether the challenge is successful, the number of fans increased (that is, the increase in the number of fans after passing the target interactive content), etc. In response to the first user's trigger operation on the history viewing control, the relevant income of each completed interactive activity is displayed in the live broadcast room, which facilitates the first user to learn the comprehensive information of the historical interactive activity and improves the efficiency of information acquisition. Wherein, the interactive activity refers to the collective name of multiple interactive processes of the first interactive content, the target interactive content, the second interactive content and the third interactive content.

Fig. 35 is a schematic diagram of an interface of a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 35 , after the first user performs a trigger operation on the history view control, the first terminal displays a history record pop-up window 3510 on the live broadcast screen 3500, The

record information

3511 and 3512 of multiple completed interactive activities are displayed in the history pop-up window 3510, and for each completed interactive activity, the activity time, content type, interactive result, and exposure rate of the interactive activity are recorded , the number of followers, the number of coupon recipients, etc.

In the above process, even if the result of the second user’s interaction with the third interactive content is re-execution, the first user will be left with the choice of whether to accept this re-execution, which can be fully respected and considered. The first user's willingness to live broadcast and live broadcast arrangements can avoid affecting the subsequent introduction and recommendation process of items, and improve resource utilization efficiency.

In some embodiments, when the interaction result of the third interactive content is re-execution, the first user accepts the result of re-execution by default, and returns to step 1701 in the above-mentioned embodiment to display the interactive control, prompting the host to re-execute as soon as possible. Executing the target interactive content can fully respect the wishes and choices of the second user, and improve the efficiency of human-computer interaction.

In 3113, in response to the trigger operation of the confirmation execution option, the first terminal returns to 1701 to display an interactive control, and the interactive control is used to prompt to execute the target interactive content.

Wherein, the detection method of the trigger operation is similar to the detection method of other trigger operations, and will not be repeated here.

In the technical solution provided by the embodiments of the present disclosure, when the audience is dissatisfied with the target interactive content, by initiating the third interactive content for re-execution of the target interactive content, the host makes the decision to re-execute the target interactive content based on the interactive result of the third interactive content. Or end the interaction, so that when more viewers have given negative feedback on the target interactive content, provide the host with a way to execute the target interactive content again to reverse the feedback from the audience and improve the efficiency of human-computer interaction.

Fig. 36 is a schematic flow chart of an interactive method based on a live broadcast room provided by an embodiment of the present disclosure. Please refer to Fig. 36. Taking a live shopping scene as an example, it will be explained from the live broadcast platform side, anchor side and user side respectively. The live broadcast platform side refers to the server side of each of the above embodiments, the anchor side refers to the first terminal side of each of the above embodiments, and the user side refers to the second terminal side of each of the above embodiments.

In the embodiment of the present disclosure, the first interactive content is the first vote for the content type of the live interactive content, the second interactive content is the second vote for viewing feedback on the target interactive content, and the third interactive content is the The third ballot for executing the target interactive content is taken as an example, wherein the target interactive content matches the target content type with the highest number of votes in the first ballot.

Step 1. The host terminal displays the task entry, that is, the entry for initiating voting for live interactive content, and displays the task description.

Wherein, the voting initiation entrance of the live interactive content is the initiation entrance of the live interactive content.

Step 2: The host initiates a challenge.

In some embodiments, a frequency control strategy is adopted, for example, each anchor can only initiate one challenge per day.

Step 3: The user terminal displays the event widget in the live broadcast room, which is the voting entry of the first voting, displays the timing of the first voting, clicks the voting entry of the first voting, and pops up half a screen of task voting, that is, the first voting window.

Wherein, the voting entry of the first voting is the first interactive entry of the first interactive content, the first voting timing is the first interactive timing of the first interactive content, and the first voting window is the first interactive window of the first interactive content. Wherein, the "widget" or "active widget" referred to in the embodiments of the present disclosure refers to an interactive control mounted in a live broadcast room in the form of a widget.

Step 4: The user follows the anchor and votes, and gets the voting result of the first vote after 5 minutes.

Wherein, the voting result of the first voting is the interaction result of the first interactive content.

Step 5. The host terminal displays the activity widget, and the task content is displayed in the bubble prompt box, that is, the type of content with the highest number of votes in the first vote, and proceeds to steps 6 and 7. If the content of the task involves the distribution of virtual resources, provide the setting entry for the virtual resources distributed this time.

Wherein, the content type with the highest number of votes in the first voting is the target content type determined based on the first interactive content.

Step 6: The platform provides the entrance of the live broadcast room where the host who is participating in the challenge is located in the venue in real time.

Step 7. The anchor shows the 10-minute countdown to execute the task, that is, displays the timing of the interactive content based on the interactive control, and proceeds to steps 8 and 9.

Step 8: The platform side detects that the anchor side is distributing virtual resources (such as red envelopes, welfare coupons, and lottery draws), and when the entrance of the live broadcast room is displayed, it prompts that the virtual resources can be obtained by entering the live broadcast room.

Step 9: When the anchor’s task time is up, the bubble prompts, and the widget starts to show the user’s satisfaction progress, that is, the second vote is released in the live broadcast room.

Step 10. The viewer’s live broadcast room displays the task content on the event widget. After the challenge is over, the user satisfaction is collected and the voting entry for the second vote is displayed.

Wherein, the voting entry of the second voting is the second interactive entry of the second interactive content.

Step 11: The user votes for satisfaction and participates in the second vote. If the final voting result is satisfactory, proceed to step 16. If the final voting result is unsatisfactory, proceed to step 13.

Wherein, the voting result of the second voting is the interaction result of the second interactive content, and the interaction result includes satisfaction if success and dissatisfaction if failure.

Step 12. The second voting is over, and the final voting result is unsatisfactory, and the bubble displays: Do you want the anchor to do it again? The button that provides attention and launch is the voting entry that provides the third vote.

Wherein, the voting entry of the third voting is the third interactive entry of the third interactive content.

Step 13. If more than 50% of the people choose to do it again, the anchor will be given the opportunity to execute the interactive content again, that is, the result of the third vote is re-execution, and the anchor can execute the interactive content again.

Wherein, the voting result of the third voting is the interaction result of the third interactive content.

Step 14: The anchor will challenge again and return to step 7.

Step 15, the second voting ends, and the final voting result is satisfied.

Step 16. The widget on the audience side plays the successful atmosphere, that is, plays the interactive success animation.

Step 17. After the pendant on the anchor side plays the successful atmosphere, the pendant disappears and the animation of successful interaction is played.

Step 18: When the activity is over, the host can view the historical records and activity income through the half screen of the task, that is, view the relevant income of the completed interactive activities through the history viewing control.

Step 19: When the anchor event is over, a notification is sent to the platform, and the recommended resource slot corresponding to the live broadcast room is canceled at the venue.

The method provided by the embodiment of the present disclosure provides a game that matches the rhythm of bringing goods and stimulates the strong interaction between the anchor and the user, so that the anchor and the audience can fully and effectively interact during the interaction process, and the collection is collected through voting. The user's willingness to live broadcast content stimulates users to participate in the interaction, and does not require the anchor to subjectively judge which type of live broadcast content the user may like, preventing the anchor from poorly controlling the rhythm of the live broadcast, and greatly improving the efficiency of information acquisition and human-computer interaction.

Fig. 37 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 37, the device includes:

The display unit 3701 is configured to display in the live broadcast room the initiation entry of the live interactive content, and the live interactive content has multiple candidate content types;

The display unit 3701 is further configured to display a plurality of candidate content types and initiation options in response to a trigger operation on the initiation entry;

The publishing unit 3702 is configured to publish first interactive content in the live broadcast room in response to the trigger operation of the launch option, where the first interactive content is associated with the content type of the live interactive content.

In some embodiments, the display unit 3701 is further configured to: cancel displaying the launch entry, multiple candidate content types, and the launch option; display a first viewing control, and the first viewing control is used to view the first interaction Interaction statistics for the content.

In some embodiments, the display unit 3701 is further configured to: display a first interaction state on the first viewing control, and the first interaction state is used to represent whether the first interaction content ends interaction; or, on the first view control In the first target range associated with a viewing control, display the first interaction timing, and the first interaction timing is used to represent the remaining interaction duration of the first interactive content; or, in the second target range associated with the first viewing control Inside, a first rule description is displayed, and the first rule description is used to characterize the interaction rule of the first interactive content.

In some embodiments, the display unit 3701 is further configured to: in response to a trigger operation on the first viewing control, display a plurality of candidate content types determined from the plurality of candidate content types; For each of the content-type alternatives, display the interaction stats for that content-type alternative. In other words, the display unit 3701 is further configured to: in response to a trigger operation on the first viewing control, display a plurality of candidate content types and interaction statistics information for each of the candidate content types, where the candidate content types range from multiple Filtered from the candidate content types.

In some embodiments, the display unit 3701 is further configured to: when receiving the interaction result of the first interactive content, display the interaction result of the first interactive content, the interaction result of the first interactive content is used for Characterizing the target content type determined based on the first interactive content; displaying an interactive control, where the interactive control is used to prompt to execute the target interactive content matching the target content type.

In some embodiments, the display unit 3701 is further configured to: display a target interaction state on the interaction control, and the target interaction state is used to represent whether the target interaction content has ended interaction; or, on the third interactive control associated Within the target range, the timing of the interactive content is displayed, and the timing of the interactive content is used to represent the remaining interaction duration of the target interactive content.

In some embodiments, in the case of displaying the timing of the interactive content, based on the composition of the device in FIG. 37 , the device further includes: a playback unit configured to reach the 1st time when the timing of the interactive content indicates that the distance from the end of the interaction of the target interactive content is reached. In the case of a duration, an interaction end animation is played, and the interaction end animation is used to indicate that the target interaction content will end after the first duration.

In some embodiments, the display unit 3701 is further configured to: display a second viewing control at the end of the interaction of the target interactive content, the second viewing control is used to view the feedback statistics of the second interactive content, the second The interactive content is used to give viewing feedback to the target interactive content, and the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, the display unit 3701 is further configured to: display a second interaction state on the second viewing control, and the second interaction state is used to indicate whether the second interaction content has ended the interaction; or, on the second view control In the fourth target range associated with the second viewing control, the second interaction timing is displayed, and the second interaction timing is used to represent the remaining interaction duration of the second interactive content; or, in the fifth target range associated with the second viewing control , display the feedback statistical information of the second interactive content.

In some embodiments, the display unit 3701 is further configured to: display the feedback statistical information of the first feedback information and the feedback statistical information of the second feedback information in the form of a progress bar.

In some embodiments, based on the device composition in FIG. 37 , the device further includes: an acquisition unit configured to acquire the interaction result of the second interactive content at the moment when the interaction of the second interactive content ends, and the second interactive content The interactive result of the interactive result is determined based on the feedback statistical information; the playback unit is configured to play the interactive animation associated with the interactive result of the second interactive content, and the interactive animation is used to represent whether the interactive result of the second interactive content is successful or failed .

In some embodiments, the display unit 3701 is further configured to: display a third view control when the result of the interaction of the second interactive content is failure, and the third view control is used to view the interaction statistics of the third interactive content information, the third interactive content is used to give feedback on whether to re-execute the target interactive content, and the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, the display unit 3701 is further configured to: when the interaction result of the third interactive content is re-execution, display a confirmation execution option and a cancel execution option; in response to a trigger operation on the confirmation execution option , to display the interactive control, which is used to prompt to execute the target interactive content.

In some embodiments, based on the composition of the device in FIG. 37 , the device further includes: a playback unit configured to play an interactive start animation in response to the trigger operation of the launch option, and the interactive start animation is used to represent the The first interactive content is published occasionally.

Regarding the device in the above embodiment, the specific manner in which each unit performs operations has been described in detail in the embodiment of the interactive method based on the live broadcast room, and will not be described in detail here.

Fig. 38 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 38, the device includes:

The display unit 3801 is configured to display a first interactive entry of the first interactive content when the first interactive content has been published in the live room, and the first interactive content is related to the content type of the live interactive content in the live room couplet;

The display unit 3801 is further configured to display a plurality of candidate content types in response to a trigger operation on the first interactive entry, and the candidate content types are obtained based on screening of multiple candidate content types of the live interactive content;

The sending unit 3802 is configured to, in response to a selection operation on any candidate content type, send first interaction information, where the first interaction information carries the selected candidate content type.

The technical solution provided by the embodiments of the present disclosure enables audience users to freely choose the type of content they want to see during the live broadcast and participate in the first interactive content by displaying the first interactive entry for the first interactive content in the live broadcast room. One interactive content, so that viewers and users do not need to repeatedly send suggestions and comments on live content in the live broadcast room, but directly feed back their preferences and tendencies for live content through participating in the first interactive content, and anchor users do not need a large number of comments in the live broadcast room It takes time and effort to screen out effective information, but through the interaction results to intuitively check the preferences and tendencies of audience users on live content, which greatly improves the efficiency of information acquisition and the efficiency of human-computer interaction.

In some embodiments, the display unit 3801 is further configured to: in the case of receiving the interaction result of the first interactive content, display the interaction result of the first interactive content, the interaction result of the first interactive content is used for Characterizing the target content type determined based on the first interactive content; canceling the display of the first interactive entry, and displaying an interactive control, the interactive control is used to prompt the execution of the target interactive content matching the target content type.

In some embodiments, the display unit 3801 is further configured to: display a second interactive entry of the second interactive content when the second interactive content has been published in the live broadcast room, and the second interactive content is used for Provide viewing feedback on the completed target interactive content, the target interactive content matches the target content type determined based on the first interactive content; in response to the trigger operation of the second interactive entry, multiple feedback options are displayed; the sending Unit 3802 is further configured to: in response to a selection operation on any feedback option, send second interaction information, where the second interaction information carries feedback information associated with the selected feedback option.

In some embodiments, based on the device composition in FIG. 38 , the device further includes: an acquisition unit configured to acquire the interaction result of the second interactive content at the moment when the interaction of the second interactive content ends, and the second interactive content The interaction result is determined based on the feedback statistical information of the second interactive content; the playback unit is configured to play the interactive animation corresponding to the interactive result of the second interactive content, and the interactive animation is used to represent the interaction of the second interactive content The result is success or failure.

In some embodiments, the display unit 3801 is further configured to: display the third interactive content of the third interactive content when the interaction result of the second interactive content is a failure and the third interactive content has been published in the live broadcast room. Three interactive entries, the third interactive content is used to give feedback on whether to re-execute the target interactive content; in response to the trigger operation of the third interactive entry, display re-execution options and end interaction options; the sending unit 3802 is also configured It is: in response to a selection operation of the re-execution option or the end interaction option, sending third interaction information, where the third interaction information carries identification information of the selected re-execution option or end interaction option.

In some embodiments, the display unit 3801 is further configured to: when the interaction result of the second interactive content is successful, display a claim control of virtual resources, and the claim control is used to claim the virtual resources associated with the target interactive content. A resource; in response to a trigger operation on the claim control, display the received virtual resource.

In some embodiments, based on the device composition in FIG. 38 , the device further includes: a playback unit configured to play a resource claiming animation in response to a trigger operation on the claiming control, and the resource claiming animation is used to indicate that the virtual resource is being claimed. Resources; the display unit 3801 is further configured to: display the virtual resource when the animation for claiming the resource is played.

Fig. 39 is a logical structural block diagram of an interactive device based on a live broadcast room provided by an embodiment of the present disclosure. As shown in Fig. 39, the device also includes:

The receiving unit 3901 is configured to receive an interaction initiation request triggered by publishing first interactive content in the live broadcast room, and the first interactive content is used to vote on the content type of the live interactive content in the live broadcast room;

The screening unit 3902 is configured to, in response to the interaction initiation request of the first interactive content, filter out multiple candidate content types from the multiple candidate content types of the live interactive content;

The sending unit 3903 is configured to send an interaction initiation instruction of the first interactive content to each account that enters the live broadcast room, and the interaction initiation instruction of the first interactive content carries a plurality of alternative content types.

In the technical solution provided by the embodiments of the present disclosure, when an interaction initiation request is received, the candidate content type corresponding to the first interactive content is obtained by screening, and the first interactive content is published in the live broadcast room, so that the audience user can Participate in the decision-making of the content type of live interactive content, so that viewers and users do not need to repeatedly send suggestions and comments on live content in the live room, but directly feedback their preferences and tendencies for live content by participating in the first interactive content. Users do not need to waste time and effort to filter out effective information from the massive comments in the live broadcast room. Instead, they can intuitively check the preferences and tendencies of viewers and users on live content through the interactive results, which greatly improves the efficiency of information acquisition and human-computer interaction.

In some embodiments, the receiving unit 3901 is further configured to: receive the first interaction information sent by each account corresponding to the live broadcast room, the first interaction information carries the alternative content type selected by the account; the device based on Figure 39 Composition, the device also includes: an acquisition unit configured to acquire the interaction statistical information of the first interactive content based on each of the first interactive information; in other words, the acquisition unit is configured to send the The first interactive information of the first interactive content, to obtain the interactive statistical information of the first interactive content, the first interactive information carries the type of content alternatives selected by the account; the sending unit 3903 is also configured to: send to each account entering the live broadcast room, Interaction statistical information of the first interactive content is sent.

In some embodiments, based on the composition of the device in FIG. 39 , the device further includes: a determining unit configured to determine the first The interactive result of the interactive content, the interactive result of the first interactive content is used to represent the target content type determined based on the first interactive content; the sending unit 3903 is also configured to: send the An interaction result of the first interactive content.

In some embodiments, the sending unit 3903 is further configured to: at the end of the interaction of the target interactive content, send an interaction initiation instruction of the second interactive content to each account entering the live broadcast room, and the second interactive content is used for Feedback on viewing the target interactive content, where the target interactive content matches the target content type determined based on the first interactive content.

In some embodiments, the receiving unit 3901 is further configured to: receive the second interaction information sent by each account corresponding to the live broadcast room, the second interaction information carries the feedback information corresponding to the feedback option selected by the account; based on Figure 39 The apparatus comprises: an acquisition unit configured to acquire the feedback statistical information of the second interactive content based on each of the second interactive information; in other words, the acquisition unit is configured to: The second interaction information sent by the account is to obtain the feedback statistics information of the second interaction content, and the second interaction information carries the feedback information associated with the feedback option selected by the account; the sending unit 3903 is also configured to: For each account, the feedback statistical information of the second interactive content is sent.

In some embodiments, based on the device composition in FIG. 39 , the device further includes: a determining unit configured to determine the second The interaction result of the interactive content, the interaction result of the second interactive content is success or failure; the sending unit 3903 is also configured to: send the interaction result of the second interactive content to each account that enters the live broadcast room.

In some embodiments, the sending unit 3903 is further configured to: when the result of the interaction of the second interactive content is a failure, send an interaction initiation instruction of the third interactive content to each account that enters the live broadcast room, the The third interactive content is used to give feedback on whether to re-execute the target interactive content.

In some embodiments, the receiving unit 3901 is further configured to: receive the third interaction information sent by each account corresponding to the live broadcast room, the third interaction information carries the identification information of the re-execution option or the end interaction option selected by the account ; Based on the composition of the device in FIG. 39 , the device further includes: an acquisition unit configured to acquire the interaction statistical information of the third interactive content based on each of the third interaction information; in other words, the acquisition unit is configured to: based on entering the The third interaction information sent by each account in the live broadcast room obtains the interaction statistics information of the third interaction content, and the third interaction information carries the identification information of the re-execution option or the end interaction option selected by the account; the sending unit 3903 is also sent The configuration is: sending the interaction statistics information of the third interactive content to each account entering the live broadcast room.

In some embodiments, based on the device composition in FIG. 39 , the device further includes: a determining unit configured to determine the third interactive content based on the interaction statistical information of the third interactive content at the end of the interaction of the third interactive content As for the interaction result of the interactive content, the interaction result of the third interactive content is to re-execute or end the interaction; the sending unit 3903 is also configured to: send the interactive result of the third interactive content to each account that enters the live broadcast room.

In some embodiments, the sending unit 3903 is further configured to: if the result of the interaction of the second interactive content is successful, based on the request for claiming resources sent by each account entering the live broadcast room, send the request related to the second interactive content to each account. The virtual resource associated with the targeted interactive content.

In some embodiments, the sending unit 3903 is further configured to: in response to a resource recommendation request for live interactive content, return resource information of multiple live rooms to be recommended including the live room.

Fig. 40 shows a structural block diagram of a terminal provided by an embodiment of the present disclosure. As shown in Fig. 40, the terminal 4000 is an exemplary illustration of an electronic device. For example, the terminal 4000 refers to the first terminal or second terminal. The terminal 4000 can be: smart phone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III, moving picture experts compress standard audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, moving picture experts compress standard audio Level 4) Player, laptop or desktop computer. The terminal 4000 may also be called user equipment, portable terminal, laptop terminal, desktop terminal and other names.

Generally, the terminal 4000 includes: a processor 4001 and a memory 4002 .

The processor 4001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. Processor 4001 can adopt at least one hardware form in DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array, programmable logic array) accomplish. The processor 4001 can also include a main processor and a coprocessor, the main processor is a processor for processing data in the wake-up state, also called CPU (Central Processing Unit, central processing unit); the coprocessor is Low-power processor for processing data in standby state. In some embodiments, the processor 4001 may be integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used for rendering and drawing the content that needs to be displayed on the display screen. In some embodiments, the processor 4001 may also include an AI (Artificial Intelligence, artificial intelligence) processor, where the AI processor is used to process computing operations related to machine learning.

Memory 4002 may include one or more computer-readable storage media, which may be non-transitory. The memory 4002 may also include high-speed random access memory and non-volatile memory, such as one or more magnetic disk storage devices and flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 4002 is used to store at least one instruction, and the at least one instruction is used to be executed by the processor 4001 to implement the live broadcast-based method of interaction.

In some embodiments, the terminal 4000 may optionally further include: a peripheral device interface 4003 and at least one peripheral device. The processor 4001, the memory 4002, and the peripheral device interface 4003 may be connected through buses or signal lines. Each peripheral device can be connected to the peripheral device interface 4003 through a bus, a signal line or a circuit board. Specifically, the peripheral equipment includes: at least one of a radio frequency circuit 4004 , a touch screen 4005 , a camera assembly 4006 , an audio circuit 4007 and a power supply 4008 .

The peripheral device interface 4003 may be used to connect at least one peripheral device related to I/O (Input/Output, input/output) to the processor 4001 and the memory 4002 . In some embodiments, the processor 4001, memory 4002 and peripheral device interface 4003 are integrated on the same chip or circuit board; in some other embodiments, any one of the processor 4001, memory 4002 and peripheral device interface 4003 or The two can be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The radio frequency circuit 4004 is used to receive and transmit RF (Radio Frequency, radio frequency) signals, also called electromagnetic signals. The radio frequency circuit 4004 communicates with the communication network and other communication devices through electromagnetic signals. The radio frequency circuit 4004 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the radio frequency circuit 4004 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 4004 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: metropolitan area network, mobile communication networks of various generations (2G, 3G, 4G and 5G), wireless local area network and/or WiFi (Wireless Fidelity, wireless fidelity) network. In some embodiments, the radio frequency circuit 4004 may also include circuits related to NFC (Near Field Communication, short-range wireless communication), which is not limited in the present disclosure.

The display screen 4005 is used to display a UI (User Interface, user interface). The UI can include graphics, text, icons, video, and any combination thereof. When the display screen 4005 is a touch display screen, the display screen 4005 also has the ability to collect touch signals on or above the surface of the display screen 4005 . The touch signal can be input to the processor 4001 as a control signal for processing. At this time, the display screen 4005 can also be used to provide virtual buttons and/or virtual keyboards, also called soft buttons and/or soft keyboards. In some embodiments, there may be one display screen 4005, which is provided on the front panel of the terminal 4000; in other embodiments, there may be at least two display screens 4005, which are respectively provided on different surfaces of the terminal 4000 or in a folding design; In some other embodiments, the display screen 4005 may be a flexible display screen, which is arranged on a curved surface or a folded surface of the terminal 4000 . Even, the display screen 4005 can also be set as a non-rectangular irregular figure, that is, a special-shaped screen. The display screen 4005 can be made of LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, organic light-emitting diode) and other materials.

The camera assembly 4006 is used to capture images or videos. Optionally, the camera component 4006 includes a front camera and a rear camera. Usually, the front camera is set on the front panel of the terminal, and the rear camera is set on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of the main camera, depth-of-field camera, wide-angle camera, and telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function. Combined with the wide-angle camera to achieve panoramic shooting and VR (Virtual Reality, virtual reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 4006 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. Dual color temperature flash refers to the combination of warm light flash and cold light flash, which can be used for light compensation under different color temperatures.

Audio circuitry 4007 may include a microphone and speakers. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals and input them to the processor 4001 for processing, or input them to the radio frequency circuit 4004 to realize voice communication. For the purpose of stereo sound collection or noise reduction, there may be multiple microphones, which are respectively set at different parts of the terminal 4000 . The microphone can also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signal from the processor 4001 or the radio frequency circuit 4004 into sound waves. The loudspeaker can be a conventional membrane loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, it is possible not only to convert electrical signals into sound waves audible to humans, but also to convert electrical signals into sound waves inaudible to humans for purposes such as distance measurement. In some embodiments, the audio circuit 4007 may also include a headphone jack.

The power supply 4008 is used to supply power to various components in the terminal 4000 . Power source 4008 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When power source 4008 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

In some embodiments, the terminal 4000 further includes one or more sensors 4010 . The one or more sensors 4010 include, but are not limited to: an acceleration sensor 4011 , a gyroscope sensor 4012 , a pressure sensor 4013 , an optical sensor 4014 and a proximity sensor 4015 .

The acceleration sensor 4011 can detect the acceleration on the three coordinate axes of the coordinate system established by the terminal 4000 . For example, the acceleration sensor 4011 can be used to detect the components of the acceleration of gravity on the three coordinate axes. The processor 4001 may control the touch display screen 4005 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 4011 . The acceleration sensor 4011 can also be used for collecting game or user's motion data.

The gyro sensor 4012 can detect the body direction and rotation angle of the terminal 4000 , and the gyro sensor 4012 can cooperate with the acceleration sensor 4011 to collect 3D actions of the user on the terminal 4000 . According to the data collected by the gyroscope sensor 4012, the processor 4001 can realize the following functions: motion sensing (such as changing the UI according to the user's tilt operation), image stabilization during shooting, game control and inertial navigation.

The pressure sensor 4013 may be disposed on the side frame of the terminal 4000 and/or the lower layer of the touch display screen 4005 . When the pressure sensor 4013 is installed on the side frame of the terminal 4000 , it can detect the user's grip signal on the terminal 4000 , and the processor 4001 performs left and right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 4013 . When the pressure sensor 4013 is arranged on the lower layer of the touch screen 4005, the processor 4001 controls the operable controls on the UI interface according to the user's pressure operation on the touch screen 4005. The operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

The optical sensor 4014 is used to collect ambient light intensity. In one embodiment, the processor 4001 can control the display brightness of the touch screen 4005 according to the ambient light intensity collected by the optical sensor 4014 . Specifically, when the ambient light intensity is high, the display brightness of the touch screen 4005 is increased; when the ambient light intensity is low, the display brightness of the touch screen 4005 is decreased. In another embodiment, the processor 4001 may also dynamically adjust shooting parameters of the camera assembly 4006 according to the ambient light intensity collected by the optical sensor 4014 .

The proximity sensor 4015 , also called a distance sensor, is usually set on the front panel of the terminal 4000 . The proximity sensor 4015 is used to collect the distance between the user and the front of the terminal 4000 . In one embodiment, when the proximity sensor 4015 detects that the distance between the user and the front of the terminal 4000 gradually decreases, the processor 4001 controls the touch display screen 4005 to switch from the bright screen state to the off-screen state; when the proximity sensor 4015 detects When the distance between the user and the front of the terminal 4000 gradually increases, the processor 4001 controls the touch display screen 4005 to switch from the off-screen state to the on-screen state.

Those skilled in the art can understand that the structure shown in FIG. 40 does not limit the terminal 4000, and may include more or less components than shown in the figure, or combine some components, or adopt different component arrangements.

Fig. 41 is a schematic structural diagram of a server provided by an embodiment of the present disclosure. As shown in Fig. 41, the server 4100 is an exemplary illustration of an electronic device, and the server 4100 may have relatively large differences due to different configurations or performances , may include one or more processors (Central Processing Units, CPU) 4101 and one or more memory 4102, wherein at least one program code is stored in the memory 4102, and the at least one program code is loaded by the processor 4101 And execute to realize the interaction method based on the live broadcast room provided by each of the above embodiments. Of course, the server 4100 may also have components such as wired or wireless network interfaces, keyboards, and input and output interfaces for input and output, and the server 4100 may also include other components for implementing device functions, which will not be described in detail here.

In some embodiments, there is also provided a computer-readable storage medium including at least one instruction, such as a memory including at least one instruction, the at least one instruction can be executed by a processor in an electronic device to complete the above-mentioned embodiments based on Interaction methods in the live room. Optionally, the above-mentioned computer-readable storage medium may be a non-transitory computer-readable storage medium, for example, the non-transitory computer-readable storage medium may include ROM (Read-Only Memory, read-only memory), RAM (Random-Access Memory, random access memory), CD-ROM (Compact Disc Read-Only Memory, CD-ROM), magnetic tape, floppy disk and optical data storage devices, etc.

In some embodiments, a computer program product is also provided, including one or more instructions, which can be executed by the processor of the electronic device, so as to complete the interaction based on the live broadcast room provided by the above-mentioned various embodiments method.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are considered to be within the protection scope of the present disclosure.

Claims

An interactive method based on a live broadcast room, including:

Displaying the initiation entrance of the live interactive content in the live broadcast room, the live interactive content has multiple candidate content types;

displaying a plurality of candidate content types and launch options in response to a trigger operation on the launch entry;

In response to the trigger operation of the launch option, the first interactive content is published in the live broadcast room, and the first interactive content is associated with the content type of the live interactive content.
The method according to claim 1, said method further comprising:

canceling display of the launch entry, the plurality of candidate content types and the launch options;

A first viewing control is displayed, and the first viewing control is used to view the interaction statistical information of the first interactive content.
The method of claim 2, said displaying the first viewing control comprising:

Displaying a first interaction state on the first viewing control, the first interaction state is used to represent whether the interaction of the first interaction content is over; or,

Within the first target range associated with the first view control, display a first interaction timing, where the first interaction timing is used to characterize the remaining interaction duration of the first interactive content; or,

Within the scope of the second target associated with the first view control, a first rule description is displayed, and the first rule description is used to represent an interaction rule for the first interactive content.
The method according to claim 2, said method further comprising:

In response to a trigger operation on the first viewing control, displaying a plurality of candidate content types and interaction statistics for each of the candidate content types, the candidate content types being filtered from the plurality of candidate content types get.
The method according to claim 1, said method further comprising:

In the case of receiving the interaction result of the first interactive content, displaying the interaction result of the first interactive content, where the interaction result of the first interactive content is used to represent the target determined based on the first interactive content content type;

An interactive control is displayed, and the interactive control is used to prompt to execute target interactive content matching the target content type.
The method according to claim 5, said displaying interactive controls comprising:

Displaying a target interaction state on the interaction control, the target interaction state is used to indicate whether the target interaction content has ended the interaction; or,

Within the range of the third target associated with the interactive control, interactive content timing is displayed, and the interactive content timing is used to characterize the remaining interactive duration of the target interactive content.
According to the method according to claim 6, in the case of displaying the timing of the interactive content, the method further comprises:

When the timing of the interactive content indicates that the distance from the interaction end moment of the target interactive content reaches the first duration, the interaction end animation is played, and the interaction end animation is used to indicate that the target interactive content will be within the first duration after the end.
The method according to claim 1, said method further comprising:

At the end of the interaction of the target interactive content, a second viewing control is displayed, the second viewing control is used to view the feedback statistics of the second interactive content, and the second interactive content is used to provide viewing feedback on the target interactive content , the target interactive content matches the target content type determined based on the first interactive content.
The method of claim 8, said displaying a second viewing control comprising:

Displaying a second interaction state on the second viewing control, the second interaction state is used to indicate whether the second interaction content has ended the interaction; or,

Within the fourth target range associated with the second view control, display a second interaction timing, where the second interaction timing is used to characterize the remaining interaction duration of the second interactive content; or,

Within the scope of the fifth target associated with the second viewing control, display the feedback statistical information of the second interactive content.
The method according to claim 9, the displaying the feedback statistical information of the second interactive content comprises:

In the form of a progress bar, the feedback statistical information of the first feedback information and the feedback statistical information of the second feedback information are displayed.
The method according to claim 8, said method further comprising:

At the end of the interaction of the second interactive content, the interaction result of the second interactive content is obtained, and the interaction result of the second interactive content is determined based on the feedback statistical information;

An interactive animation associated with the interaction result of the second interactive content is played, and the interactive animation is used to indicate whether the interaction result of the second interactive content is successful or failed.
The method according to claim 1, said method further comprising:

In the case that the interaction result of the second interactive content is a failure, a third viewing control is displayed, and the third viewing control is used to view the interactive statistical information of the third interactive content, and the third interactive content is used to determine whether to re-execute The target interactive content is fed back, and the target interactive content matches the target content type determined based on the first interactive content.
The method of claim 12, further comprising:

When the interaction result of the third interactive content is re-execution, displaying a confirmation execution option and a cancel execution option;

In response to the trigger operation of the confirmation execution option, an interactive control is displayed, and the interactive control is used to prompt to execute the target interactive content.
The method according to claim 1, said method further comprising:

In response to the trigger operation of the launch option, an interaction start animation is played, and the interaction start animation is used to indicate that the first interactive content has been released in the live broadcast room.
An interactive method based on a live broadcast room, including:

In the case that the first interactive content has been published in the live broadcast room, a first interactive entry of the first interactive content is displayed, and the first interactive content is associated with the content type of the live interactive content in the live broadcast room;

In response to a trigger operation on the first interactive entry, displaying a plurality of candidate content types, the candidate content types are obtained based on the screening of multiple candidate content types of the live interactive content;

In response to a selection operation on any candidate content type, first interaction information is sent, and the first interaction information carries the selected candidate content type.
The method of claim 15, further comprising:

In the case of receiving the interaction result of the first interactive content, displaying the interaction result of the first interactive content, where the interaction result of the first interactive content is used to represent the target determined based on the first interactive content content type;

The display of the first interaction entry is cancelled, and an interaction control is displayed, and the interaction control is used to prompt the execution of the target interaction content matching the target content type.
The method of claim 15, further comprising:

In the case that the second interactive content has been published in the live broadcast room, a second interactive entry of the second interactive content is displayed, and the second interactive content is used for viewing feedback on the completed target interactive content, the The target interactive content matches the target content type determined based on the first interactive content;

displaying a plurality of feedback options in response to a trigger operation on the second interaction entry;

In response to a selection operation on any feedback option, second interaction information is sent, and the second interaction information carries feedback information associated with the selected feedback option.
The method of claim 17, further comprising:

At the end of the interaction of the second interactive content, the interaction result of the second interactive content is obtained, and the interaction result of the second interactive content is determined based on the feedback statistical information of the second interactive content;

An interactive animation associated with the interaction result of the second interactive content is played, and the interactive animation is used to indicate whether the interaction result of the second interactive content is successful or failed.
The method of claim 18, further comprising:

When the interaction result of the second interactive content is failure, and the third interactive content has been released in the live broadcast room, display the third interactive entry of the third interactive content, and the third interactive content is used for Feedback on whether to re-execute said targeted interactive content;

displaying a re-execution option and an end interaction option in response to a trigger operation on the third interaction entry;

In response to the selection operation of the re-execution option or the end interaction option, third interaction information is sent, and the third interaction information carries identification information of the selected re-execution option or end interaction option.
The method of claim 18, further comprising:

In the case that the interaction result of the second interactive content is successful, displaying a virtual resource collection control, the collection control is used to receive the virtual resource associated with the target interactive content;

In response to a trigger operation on the receiving control, the received virtual resources are displayed.
According to the method according to claim 20, the displaying the received virtual resource in response to the trigger operation of the receiving control comprises:

In response to a trigger operation on the claim control, playing a resource claim animation, the resource claim animation is used to indicate that the virtual resource is being claimed;

When the resource claiming animation is played, the virtual resource is displayed.
An interactive method based on a live broadcast room, including:

receiving an interaction initiation request triggered by publishing first interactive content in the live room, the first interactive content being associated with the content type of the live interactive content in the live room;

Responding to the interaction initiation request of the first interactive content, selecting multiple candidate content types from the multiple candidate content types of the live interactive content;

Sending an interaction initiation instruction of the first interactive content to each account that enters the live broadcast room, where the interaction initiation instruction of the first interactive content carries a plurality of the candidate content types.
The method of claim 22, further comprising:

Based on the first interaction information sent by each account entering the live broadcast room, the interaction statistics information of the first interaction content is obtained, and the first interaction information carries the alternative content type selected by the account;

Send the interaction statistics information of the first interactive content to each account that enters the live broadcast room.
The method of claim 22, further comprising:

At the end of the interaction of the first interactive content, the interactive result of the first interactive content is determined based on the interactive statistical information of the first interactive content, and the interactive result of the first interactive content is used to represent the The type of content targeted by the first interactive content;

The interaction result of the first interactive content is sent to each account that enters the live broadcast room.
The method of claim 22, further comprising:

At the end of the interaction of the target interactive content, an instruction to initiate interaction of the second interactive content is sent to each account that enters the live broadcast room, and the second interactive content is used to provide viewing feedback on the target interactive content, and the target The interactive content matches the target content type determined based on the first interactive content.
The method of claim 25, further comprising:

Based on the second interaction information sent by each account entering the live broadcast room, the feedback statistics information of the second interaction content is obtained, and the second interaction information carries the feedback information associated with the feedback option selected by the account;

Send the feedback statistical information of the second interactive content to each account that enters the live broadcast room.
The method of claim 25, further comprising:

At the end of the interaction of the second interactive content, based on the feedback statistical information of the second interactive content, determine the interaction result of the second interactive content, and the interaction result of the second interactive content is success or failure;

Send the interaction result of the second interactive content to each account that enters the live broadcast room.
The method of claim 27, further comprising:

In the case that the interaction result of the second interactive content is a failure, send an interaction initiation instruction of the third interactive content to each account entering the live room, and the third interactive content is used to determine whether to re-execute the Target interactive content for feedback.
The method of claim 28, further comprising:

Based on the third interaction information sent by each account entering the live broadcast room, the interaction statistical information of the third interaction content is obtained, and the third interaction information carries the identification information of the re-execution option or the end interaction option selected by the account. ;

Send the interaction statistics information of the third interactive content to each account that enters the live broadcast room.
The method of claim 28, further comprising:

At the end of the interaction of the third interactive content, based on the interactive statistical information of the third interactive content, determine the interactive result of the third interactive content, the interactive result of the third interactive content is to re-execute or end the interaction ;

Send the interaction result of the third interactive content to each account that enters the live broadcast room.
The method of claim 27, further comprising:

If the interaction result of the second interactive content is successful, the virtual resources associated with the target interactive content are sent to each account based on the resource claim request sent by each account entering the live broadcast room.
The method of claim 22, further comprising:

In response to a resource recommendation request for live interactive content, resource information of multiple live rooms to be recommended including the live room is returned.
An interactive device based on a live broadcast room, including:

The display unit is configured to display an initiation entry of live interactive content in the live broadcast room, and the live interactive content has multiple candidate content types;

The display unit is further configured to display a plurality of candidate content types and launch options in response to a trigger operation on the launch entry;

The publishing unit is configured to publish first interactive content in the live broadcast room in response to the trigger operation of the launch option, the first interactive content is associated with the content type of the live interactive content.
An interactive device based on a live broadcast room, including:

The display unit is configured to display the first interactive entry of the first interactive content when the first interactive content has been published in the live broadcast room, and the content of the first interactive content and the live interactive content in the live broadcast room type association;

The display unit is further configured to display a plurality of candidate content types in response to a trigger operation on the first interactive entry, and the candidate content types are obtained based on screening of a plurality of candidate content types of the live interactive content ;

The sending unit is configured to, in response to a selection operation on any candidate content type, send first interaction information, where the first interaction information carries the selected candidate content type.
An interactive device based on a live broadcast room, including:

The receiving unit is configured to receive an interaction initiation request triggered based on publishing first interactive content in the live broadcast room, and the first interactive content is used to vote on the content type of the live interactive content in the live broadcast room;

The screening unit is configured to, in response to the interaction initiation request of the first interactive content, select a plurality of candidate content types from the plurality of candidate content types of the live interactive content;

The sending unit is configured to send an interaction initiation instruction of the first interactive content to each account entering the live broadcast room, and the interaction initiation instruction of the first interactive content carries a plurality of the candidate content types.
An electronic device comprising:

one or more processors;

one or more memories for storing said one or more processor-executable instructions;

Wherein, the one or more processors are configured as the instructions to implement any one of claims 1 to 14, or claims 15 to 21, or any one of claims 22 to 32. The interactive method based on the live broadcast room described above.
A computer-readable storage medium, when at least one instruction in the computer-readable storage medium is executed by one or more processors of the electronic device, the electronic device is capable of performing claims 1 to 14, Or claim 15 to claim 21, or any one of claim 22 to claim 32 based on the interactive method of the live broadcast room.
A computer program product comprising one or more instructions executed by one or more processors of an electronic device, enabling the electronic device to perform claims 1 to 14, or the The interactive method based on the live broadcast room described in any one of claim 15 to claim 21, or claim 22 to claim 32.