CN113407291B

CN113407291B - Content item display method, device, terminal and computer readable storage medium

Info

Publication number: CN113407291B
Application number: CN202110815727.5A
Authority: CN
Inventors: 邢楷若; 赵娜; 韩彬彬; 徐海兰; 李娜
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-07-19
Filing date: 2021-07-19
Publication date: 2024-03-12
Anticipated expiration: 2041-07-19
Also published as: WO2023000677A1; CN113407291A

Abstract

The disclosure relates to a content item display method, a content item display device, a content item display terminal and a computer readable storage medium, and belongs to the technical field of multimedia. According to the method and the device, when the playing time length of the target content item reaches the first preset time length, the first interactive control which is matched with the to-be-promoted object corresponding to the target content item and can be triggered is provided in the playing picture of the target content item, so that a user can check specific content of the target content item through an information page corresponding to the target content item by triggering the first interactive control, the interactive mode in the content item display process is increased, and the flexibility of the content item display process is improved.

Description

Content item display method, device, terminal and computer readable storage medium

Technical Field

The present disclosure relates to the field of multimedia technologies, and in particular, to a content item display method, device, terminal, and computer readable storage medium.

Background

With the advent of short video, short video advertising has received widespread attention from users. At present, when a user watches a short video advertisement, only one viewing button is arranged in a content page of the short video advertisement, the user can view specific content of the advertisement only through the viewing button, and the interaction form is single, so that the flexibility of a content item display process is poor.

Disclosure of Invention

The disclosure provides a content item display method, a content item display device, a content item display terminal and a computer readable storage medium, which can improve flexibility of a content item display process. The technical scheme of the present disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided a content item display method, the method comprising:

playing the target content item;

when the playing time length of the target content item reaches a first preset time length, displaying a first interaction control in a playing picture of the target content item, wherein the first interaction control is related to an information page corresponding to the target content item, and multimedia elements included in the first interaction control are matched with objects to be promoted corresponding to the target content item;

and responding to the triggering operation of the first interaction control, and displaying an information page corresponding to the target content item.

According to the scheme provided by the embodiment of the disclosure, when the playing time length of the target content item reaches the first preset time length, the first interaction control which is matched with the object to be promoted and corresponds to the target content item and can be triggered is provided in the playing picture of the target content item, so that a user can check specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility of the content item display process is improved.

In some embodiments, the display process of the first interactive control includes:

in response to a start-up operation of the application, displaying a content page of the content item, playing the target content item in the content page;

and displaying the first interaction control in the content page when the playing time of the target content item reaches a first preset time.

After the application is started, namely, the target content item is played in the content page of the content item, and further when the playing time length of the target content item reaches a first preset time length, a first interactive control which can be triggered is displayed in the content page, so that a user can jump of an information page by triggering the first interactive control, the interactive mode in the content item display process is increased, and the flexibility of the content item display process is improved.

In some embodiments, playing the target content item includes:

in response to a start-up operation of the application, an initialization page is displayed in which the item of content is played.

By playing the target content item after the application is started, namely in the initialization page, so that a user can see the target content item once entering the application, the content item display way is increased, and the flexibility of the content item display process is improved.

In some embodiments, when the playing time length of the target content item reaches a first preset time length, displaying a first interaction control in a playing picture of the target content item includes:

displaying a content page of the content item when the playing time of the target content item reaches a second preset time, and playing the target content item in the content page, wherein the second preset time is smaller than the first preset time;

and displaying the first interaction control in the content page when the playing time of the target content item reaches the first preset time.

When the playing time length of the target content item reaches the second preset time length, the content page entering the content item continuously plays the target content item, so that seamless connection between the initialization page and the content page is realized, a user can continuously watch the target content item in the content page, the intelligence and the flexibility of the content item display process are improved, and when the playing time length of the target content item reaches the first preset time length, a first interaction control is provided in the content page, so that the user can jump of the information page by triggering the first interaction control, and the flexibility of the content item display process is further improved.

In some embodiments, after displaying the first interaction control in the play screen of the target content item when the play duration of the target content item reaches the first preset duration, the method further includes:

and if the display duration of the first interaction control exceeds a third preset duration and the triggering operation of the first interaction control is not detected, displaying a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

When the display duration of the first interactive control exceeds the third duration and is not triggered by the user, the second interactive control with smaller size than the first interactive control is displayed, so that the display of the interactive control is reduced, the influence on the playing of the target content item watched by the user is reduced, the flexibility of the content item display process is improved, and the user can still realize the jump of the information page by triggering the second interactive control in the process of watching the target content item, and the flexibility of the content item display process is improved.

In some embodiments, the method further comprises:

and canceling the display of the first interaction control under the condition that the second interaction control is displayed.

By not displaying the first interactive control under the condition of displaying the second interactive control, the situation that a plurality of interactive controls with similar functions are simultaneously displayed in a playing picture of the target content item is avoided, and the intelligence of the content item display process is improved.

when the playing time length reaches the first preset time length, displaying the first interaction control at a first target position of the playing picture;

the display process of the second interaction control comprises the following steps:

and if the display duration of the first interaction control exceeds the third preset duration and the triggering operation of the first interaction control is not detected, displaying the interaction elements in the first interaction control in the second interaction control, wherein the second interaction control is positioned at the second target position of the playing picture.

The method comprises the steps of displaying a first interaction control at a first target position of a content page, and displaying interaction elements in the first interaction control to a second interaction control at a second target position when the display time of the first interaction control reaches a third preset time but is not triggered by a user, so that the diversity of the content item display process is increased.

In some embodiments, the interactive elements in the first interactive control include multimedia class elements and text class elements;

Displaying the interactive elements in the first interactive control in the second interactive control, wherein the interactive elements comprise at least one of the following:

displaying the multimedia class elements included in the first interaction control in the second interaction control;

and displaying the literal elements included in the first interaction control in the second interaction control.

The elements included in the first interaction control are displayed in the second interaction control, so that the display of the first interaction control is reduced, the influence on the playing of the target content item watched by the user is reduced, and the flexibility of the content item display process is improved.

In some embodiments, in response to a triggering operation on the first interactive control, displaying an information page corresponding to the target content item includes:

and responding to the triggering operation of the multimedia element or the text element, and displaying an information page corresponding to the target content item.

By providing the multimedia elements and the text elements in the first interactive control and configuring the skip function of the information page corresponding to the target content item for each interactive element, the user can skip to the information page corresponding to the target content item by triggering any interactive element, so that the operation is simple and convenient, the man-machine interaction efficiency is improved, and the flexibility of the content item display process is also improved.

In some embodiments, the second interactive control includes a view portal, the view portal being displayed in a preset color when the second interactive control is displayed, the view portal being for providing a skip function of an information page corresponding to the target content item;

if the display duration of the first interaction control exceeds a third preset duration and the triggering operation of the first interaction control is not detected, after the second interaction control is displayed, the method further comprises the steps of:

acquiring the color of each video picture of the target content item, and determining the display color of the viewing portal based on the color of each video picture;

the viewing portal is displayed as the display color.

By providing the checking entrance in the second interaction control, a user can jump to an information page corresponding to the target content item through the checking entrance to check the specific content of the target content item, and when the checking entrance is displayed, the checking entrance is displayed as a preset color, and then the color of the checking entrance is changed into other colors according to the color of each video picture of the target content item, so that the effect of highlighting the checking entrance is achieved, and the intelligence and the flexibility of the content item display process are improved.

In some embodiments, the second interactive control includes a view portal for providing a skip function of an information page corresponding to the target content item;

and displaying the first preset special effect at the viewing entrance in response to the display time of the second interactive control exceeding the fourth preset time.

And displaying the first preset special effect through a viewing entrance in the second interaction control when the display time of the second interaction control exceeds the fourth preset time, so that the effect of highlighting the viewing entrance is achieved, and the intelligence and the flexibility of the content item display process are improved.

In some embodiments, the first interactive control further comprises a stow control;

when the playing time length of the target content item reaches a first preset time length, after the first interaction control is displayed in the playing picture of the target content item, the method further comprises the following steps:

and responding to the triggering operation of the stowage control, and displaying a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

By providing the stowage control in the first interaction control, so that a user can display the first interaction control as a second interaction control with a smaller size through the stowage control, the flexibility in the content item display process is improved.

In some embodiments, the first interaction control comprises a multimedia class element comprising a plurality of interaction areas;

and responding to the triggering operation of any interaction area, and displaying the triggering special effect corresponding to any interaction area.

By setting a plurality of interaction areas in the multimedia elements of the first interaction control and providing a function of displaying corresponding triggering special effects when the interaction areas are triggered, the intelligence and flexibility of the content item display process are improved.

In some embodiments, the first interactive control comprises a multimedia class element;

And displaying a second preset special effect on the multimedia element, wherein the second preset special effect is matched with the content currently played by the target content item.

The second preset special effect matched with the content currently played by the target content item is displayed on the multimedia class element, so that the intelligence and the flexibility of the content item display process are improved.

In some embodiments, the interactive elements in the first interactive control and the first preset duration are preset by the content item delivery user through a setting interface.

By providing the setting interface, the user can realize the setting of the interactive elements in the first interactive control and the display time of the first interactive control through the setting interface, the operation is simple and convenient, and the man-machine interaction efficiency is improved.

According to a second aspect of embodiments of the present disclosure, there is provided a content item display apparatus, the apparatus comprising:

a play unit configured to perform playing of the target content item;

the display unit is configured to execute displaying a first interaction control in a playing picture of the target content item when the playing time length of the target content item reaches a first preset time length, wherein the first interaction control is associated with an information page corresponding to the target content item, and multimedia elements included in the first interaction control are matched with objects to be promoted corresponding to the target content item;

The display unit is further configured to execute a trigger operation for responding to the first interaction control, and display an information page corresponding to the target content item.

In some embodiments, the playback unit is configured to perform displaying a content page of the content item in which the target content item is played in response to a start-up operation of the application;

the display unit is configured to display the first interaction control in the content page when the playing time length of the target content item reaches a first preset time length.

In some embodiments, the playback unit is configured to execute a playback operation in response to the application, display an initialization page in which the item of content is played.

In some embodiments, the display unit is configured to display a content page of the content item when the playing duration of the target content item reaches a second preset duration, and continue playing the target content item in the content page, where the second preset duration is less than the first preset duration; and displaying the first interaction control in the content page when the playing time of the target content item reaches the first preset time.

In some embodiments, the display unit is further configured to execute displaying a second interactive control if the display duration of the first interactive control exceeds a third preset duration and a triggering operation on the first interactive control is not detected, and the display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the display unit is further configured to perform canceling the display of the first interactive control in case the second interactive control is displayed.

In some embodiments, the display unit is configured to perform displaying the first interactive control at the first target position of the play screen when the play duration reaches the first preset duration;

the display unit is further configured to execute, if the display duration of the first interaction control exceeds the third preset duration and the triggering operation on the first interaction control is not detected, display the interaction element in the first interaction control in the second interaction control, where the second interaction control is located at the second target position of the playing picture.

The display unit is configured to perform at least one of:

In some embodiments, the display unit is configured to perform a triggering operation in response to the multimedia class element or the text class element, and display an information page corresponding to the target content item.

the apparatus further comprises:

an acquisition unit configured to perform acquisition of colors of respective video pictures of the target content item;

a determining unit configured to perform determination of a display color of the viewing portal based on the color of the respective video pictures;

the display unit is further configured to perform displaying the viewing portal as the display color.

The display unit is further configured to execute the display of the first preset special effect at the viewing entrance in response to the display duration of the second interactive control exceeding a fourth preset duration.

the display unit is further configured to execute a trigger operation for responding to the stowage control, and display a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

the display unit is further configured to execute a trigger special effect corresponding to any interaction area in response to a trigger operation on the any interaction area.

the display unit is further configured to execute displaying a second preset special effect on the multimedia class element, wherein the second preset special effect is matched with the content currently played by the target content item.

According to a third aspect of embodiments of the present disclosure, there is provided a terminal comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content item display method of any one of the above-described first aspect and the first aspect.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of a terminal, enables the terminal to perform the content item display method according to any one of the above-described first aspect and the first aspect.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor of a terminal, implements the content item display method of any one of the above-mentioned first aspect and the first aspect.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

Fig. 1 is a schematic diagram of an implementation environment of a content item display method according to an exemplary embodiment.

Fig. 2 is a flowchart illustrating a method of content item display according to an exemplary embodiment.

Fig. 3 is a flowchart illustrating a method of content item display according to an exemplary embodiment.

FIG. 4 is an interface diagram of an initialization page, according to an example embodiment.

FIG. 5 is an interface diagram of a content page of a content item, according to an example embodiment.

FIG. 6 is a schematic diagram illustrating a display form of a first interactive control, according to an example embodiment.

Fig. 7 is an effect diagram showing a display effect according to an exemplary embodiment.

FIG. 8 is a schematic diagram illustrating a display form of a second interactive control, according to an example embodiment.

FIG. 9 is a flowchart illustrating a content item publishing process in accordance with an exemplary embodiment.

FIG. 10 is an interface diagram illustrating a setup interface corresponding to a first interactive control, according to an example embodiment.

FIG. 11 is an interface diagram illustrating a setup interface corresponding to a second interactive control, according to an example embodiment.

Fig. 12 is a block diagram of a content item display apparatus according to an exemplary embodiment.

Fig. 13 is a block diagram of a terminal 1300 according to an exemplary embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

In addition, data (e.g., content items) to which the present disclosure relates are data that is authorized by the user or sufficiently authorized by the parties.

FIG. 1 is a schematic diagram of an implementation environment of a content item display method, as shown in FIG. 1, according to an exemplary embodiment, the implementation environment including: a terminal 101 and a server 102.

The terminal 101 is at least one of a smart phone, a smart watch, a portable computer, an MP3 player (Moving Picture Experts Group Audio Layer III, mpeg 3), an MP4 (Moving Picture Experts Group Audio Layer IV, mpeg 4) player, and a laptop portable computer. The terminal 101 is connected to the server 102 by wired or wireless communication, which is not limited by the embodiment of the present disclosure. The terminal 101 can support the operation of the short video platform, and acquire content items (such as short videos, short video advertisements, etc.) published by other users on the short video platform from the server 102, and further display the acquired content items on a visual interface of the terminal 101, so that the users can browse the content items through the terminal 101.

Terminal 101 refers broadly to one of a plurality of terminals, with the presently disclosed embodiments being illustrated only by terminal 101. Those skilled in the art will recognize that the number of terminals described above may be greater or lesser. For example, the number of the terminals is only a few, or the number of the terminals is tens or hundreds, or more, and the number and the device type of the terminals are not limited in the embodiments of the present disclosure.

Server 102 is at least one of a server, a plurality of servers, a cloud server, a cloud computing platform, and a virtualization center. The server 102 is connected to the terminal 101 by wired or wireless communication, which is not limited by the embodiment of the present disclosure. The server 102 is associated with a database for storing content items issued by respective users so that when the terminal 101 wants to acquire a content item, the content item is acquired from the database and the acquired content item is transmitted to the terminal 101. In some embodiments, the number of servers described above is greater or lesser, and embodiments of the present disclosure are not limited in this regard. Of course, in other embodiments, server 102 may also include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flowchart illustrating a method of displaying a content item according to an exemplary embodiment, see fig. 2, the method comprising the following steps.

In step S201, the terminal plays the target content item.

In step S202, when the playing duration of the target content item reaches a first preset duration, the terminal displays a first interaction control in a playing picture of the target content item, the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item.

In step S203, the terminal responds to the triggering operation of the first interaction control, and displays an information page corresponding to the target content item.

In some embodiments, playing the target content item includes:

In some embodiments, the method further comprises:

the viewing portal is displayed as the display color.

The process shown in fig. 2 is merely a basic flow of the disclosure, and the scheme provided by the disclosure is further described below based on a specific implementation, and fig. 3 is a flowchart of a content item display method according to an exemplary embodiment, and referring to fig. 3, the method includes the following steps.

In step S301, the terminal displays an initialization page in which a target content item is played in response to a start operation of an application.

The application is an application corresponding to the short video platform, that is, the short video application, or the application is of another type, which is not limited in the embodiments of the present disclosure. The targeted content item is a short video advertisement or the targeted content item is of another type, which is not limited by the disclosed embodiments.

In some embodiments, the terminal displays an icon of the application in a visual interface of the terminal, the user triggers the icon of the application, and the terminal starts the application in response to a triggering operation of the user on the icon, so that an initialization page is displayed in the visual interface of the terminal, and a target content item is played in the initialization page.

Referring to fig. 4, fig. 4 is an interface schematic diagram of an initialization page according to an exemplary embodiment, where the page shown in fig. 4 is the initialization page, and the video frame currently displayed in fig. 4 is a video frame corresponding to a video frame included in a target content item.

By playing the target content item in the initialization page of the application when the application is started, so that a user can see the target content item once entering the application, the content item display path is increased, the flexibility of the content item display process is improved, and the target content item can be played in the initialization page when the application is started, so that the effect of displaying the target content item can be achieved, the display effect of the target content item is improved, and the user experience is further improved. In addition, when the user enters the application, the user can see the target content item, and the man-machine interaction mode in the display process of the target content item is increased, so that the effect of attracting the attention of the user is achieved, and the user experience is improved.

When the target content item is played in the initialization page, the target content item is played in a preset area of the initialization page, or the target content item is played in a full screen of the initialization page, which is not limited in the embodiments of the present disclosure. By providing two ways of playing the target content item in the initialization page, flexibility of the content item display process is improved.

In step S302, when the playing duration of the target content item reaches the second preset duration, the terminal displays a content page of the content item, and plays the target content item in the content page.

The second preset duration is any duration, for example, the second preset duration is 5 seconds, or the second preset duration is other durations, which is not limited in the embodiment of the present disclosure.

In some embodiments, if the playing duration of the target content item reaches the second preset duration in the initialization page, the method jumps to the content page of the content item, and continues to play the target content item in the content page.

Referring to fig. 5, fig. 5 is an interface diagram of a content page of a content item according to an exemplary embodiment, where the video frame currently displayed in fig. 5 is still a video frame corresponding to a video frame included in a target content item.

When the playing time length of the target content item in the initialization page reaches the second preset time length, the target content item is automatically jumped to the content page of the content item, so that the target content item is continuously played in the content page, smooth connection of the initialization page and the content page is realized, a user can continuously watch the target content item in the content page, the intelligence and the flexibility of the content item display process are improved, the display effect of the target content item is improved, manual operation of the user is not needed, and the man-machine interaction efficiency is improved.

The foregoing is merely an exemplary manner of transitioning from an initialization page to a content page, and in other embodiments, transitioning from an initialization page to a content page can be accomplished in other manners.

For example, the initialization page further includes a first switching control, and the user can jump from the initialization page to the content page by triggering the first switching control. In some embodiments, the user triggers the first switching control in the initialization page, and the terminal displays a content page of the content item in response to the triggering operation of the first switching control, so that other content items except the target content item are played in the content page.

Taking the initialization page shown in fig. 4 as an example, in the initialization page shown in fig. 4, the skip button 401 is the first switching control, and if the user triggers the skip button 401 in the initialization page shown in fig. 4, the terminal responds to the trigger operation of the skip button 401 to display the content page shown in fig. 5, so that other content items are played in the content page shown in fig. 5.

By providing the first switching control in the initialization page, a user can jump from the initialization page to the content page through the first switching control in the process of playing the target content item in the initialization page, the playing time of the target content item in the initialization page does not need to reach the second preset time, and the flexibility of the content item display process is improved.

In other embodiments, the steps 301 to 302 are optional steps, that is, the terminal directly plays the target content item in the content page of the content item, so that when the playing duration of the target content item reaches the first preset duration, the first interactive control is displayed in the content page, and further the subsequent step S304 and related content are further executed.

In step S303, when the playing duration of the target content item reaches a first preset duration, the terminal displays a first interaction control in the content page, where the first preset duration is longer than the second preset duration, the first interaction control associates an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item.

The first preset duration is any duration greater than the second preset duration, for example, if the second preset duration is 5 seconds, the first preset duration is other durations, or the first preset duration is other durations, which is not limited in this embodiment of the disclosure.

The multimedia class elements included in the first interactive control are matched with the objects to be promoted corresponding to the target content item, that is, the multimedia class elements included in the first interactive control are strongly related to the products to be promoted of the target content item. For example, if the object to be promoted corresponding to the target content item is an automobile, the multimedia class element included in the first interaction control is a steering wheel associated with the automobile.

The multimedia elements included in the first interaction control are set to be elements matched with the to-be-promoted object corresponding to the target content item, so that the relevance between the multimedia elements and the target content item is stronger, and the flexibility of the content item display process is improved.

In some embodiments, when the playing duration reaches the first preset duration, the terminal displays the first interactive control at the first target position of the playing screen, that is, at the first target position of the content page.

For example, when the playing duration reaches a first preset duration, the terminal displays the first interaction control at the center position of the content page, or displays the first interaction control at other positions of the content page, and the specific display position of the first interaction control is not limited in the embodiment of the present disclosure.

Referring to fig. 6, fig. 6 is a schematic diagram showing a display form of a first interactive control according to an exemplary embodiment, where the first interactive control is displayed at a center position of the content page as shown in fig. 6.

When the playing time length of the target content item reaches the first preset time length, a first interaction control is provided in the content page, so that a user can jump to the information page by triggering the first interaction control, and the flexibility of the content item display process is improved.

In other embodiments, the different preset durations correspond to different first interaction controls, and the terminal displays the corresponding first interaction controls when the corresponding preset durations are reached. For example, when a first preset duration is reached, the terminal displays a first interaction control, when a fifth preset duration is reached, the terminal displays a first interaction control different from the previous first interaction control, and so on, so that display of a plurality of first interaction controls can be achieved in the playing process of a target content item. The fifth preset duration is any duration longer than the first preset duration, and specific values of the fifth preset duration are not limited in the embodiment of the present disclosure. No matter which preset duration the first interactive control is displayed, the function is the same as that of the first interactive control displayed when the first preset duration is reached, and the detailed description is omitted.

The plurality of first interactive controls are displayed in the playing process of the target content item, so that the diversity in the content item display process is improved, and the content item display effect is improved.

In step S304, the terminal responds to the triggering operation of the first interactive control, and displays an information page corresponding to the target content item.

Wherein the information page is used for displaying detailed information of the target content item, and in some embodiments, the information page can also provide a purchase function of the corresponding object of the target content item, so as to realize skipping of the information page corresponding to the target content item.

In some embodiments, the first interactive control includes a plurality of interactive elements, where the plurality of interactive elements includes a multimedia class element and a text class element, and each of the multimedia class element and the text class element is capable of jumping to an information page corresponding to the target content item after being triggered. That is, if the user triggers the multimedia element or the text element, the terminal responds to the triggering operation of the multimedia element and the text element, and displays the information page corresponding to the target content item.

The multimedia elements are pictures, the text elements are text cases, or the multimedia elements and the text elements are of other types, which is not limited in the embodiment of the disclosure.

The picture is a still picture, or the picture is a moving picture, or the picture is a three-dimensional (Three Dimensional, 3D) picture, or the picture is another type of picture, which is not limited in the embodiments of the present disclosure. By taking the 3D picture as the multimedia element in the first interaction control, 3D experience coming out of a screen can be brought to a user, and user experience is further improved.

Taking the first interactive control shown in fig. 6 as an example, the picture 601 is the multimedia element, the text 602 is the text element, and the picture 601 and the text 602 are both components of the first interactive control.

By providing a plurality of interactive elements in the first interactive control and configuring the skip function of the information page corresponding to the target content item for each interactive element, the user can skip to the information page corresponding to the target content item by triggering any interactive element, so that the operation is simple and convenient, the man-machine interaction efficiency is improved, and the flexibility of the content item display process is also improved. Moreover, the user can better know the target content item through a plurality of interaction elements in the first interaction control, so that the user experience is improved.

In some embodiments, for a multimedia class element included in the first interactive control, the terminal displays a second preset special effect on the multimedia class element, where the second preset special effect matches with the content currently played by the target content item. That is, the terminal acquires the picture currently played by the target content item, further identifies the acquired picture, determines the element included in the picture, further displays the element on the multimedia element, and displays the second preset special effect matched with the element included in the picture.

For example, if the currently played picture of the target content item is a picture of driving the vehicle, and the vehicle is currently driving at a curve, i.e. is about to turn left, and the multimedia class element is a steering wheel, the terminal displays a second preset special effect of turning left on the steering wheel.

In some embodiments, the multimedia class element is divided into a plurality of interaction areas, that is, the multimedia class element includes a plurality of interaction areas, and the user triggers different interaction areas to be able to see different triggering effects. That is, for any interaction region of the plurality of interaction regions, if the user triggers the any interaction region, the terminal responds to the triggering operation of the any interaction region, and displays the triggering special effect corresponding to the any interaction region.

The terminal is capable of communicating with the server, and the server is capable of acquiring the corresponding relation between each interaction area and the triggering special effect from the server, so that after a user triggers any interaction area, the terminal can determine the corresponding triggering special effect based on the corresponding relation between each interaction area and the triggering special effect, and further display the triggering special effect corresponding to any interaction area.

Taking the first interaction control as shown in fig. 6 as an example, for a picture 601 as a multimedia element, if a user triggers an area with reference number 6011 in the picture 601, the terminal plays preset audio, for example, the preset audio is a "beep" sound; if the user triggers the region with reference number 6012 in the picture 601, the terminal rotates the displayed video frame leftwards to achieve a display effect of turning leftwards.

By setting a plurality of interaction areas in the multimedia elements of the first interaction control and providing a function of displaying corresponding triggering special effects when the interaction areas are triggered, the intelligence and flexibility of the content item display process are improved. In addition, the user can display different triggering special effects by triggering different interaction areas, so that the display effect of the content item is improved, and the user experience can be improved.

In the foregoing steps 301 to 304, the first interaction control is triggered by the user, and in other embodiments, when the display duration of the first interaction control reaches a third preset duration, the user may not trigger the first interaction control yet, that is, if the display duration of the first interaction control exceeds the third preset duration and the triggering operation on the first interaction control is not detected, the terminal displays a second interaction control, and the display size of the second interaction control is smaller than that of the first interaction control.

The third preset duration is a duration threshold corresponding to the display duration of the first interaction control, that is, the starting time of the third preset duration is the display time of the first interaction control, the third preset duration is any duration, for example, the third preset duration is 2 seconds, or the third preset duration is other durations, which is not limited in the embodiment of the present disclosure.

And when the display duration of the first interactive control exceeds the third duration and is not triggered yet, displaying the second interactive control with smaller size than the first interactive control so as to reduce the display of the interactive control, influence on the playing of the target content item watched by the user is reduced, the flexibility of the content item display process is improved, and in the process of watching the target content item, the user can still realize the jump of the information page by triggering the second interactive control, so that the flexibility of the content item display process is improved.

And under the condition that the second interaction control is displayed, canceling the display of the first interaction control. By not displaying the first interactive control under the condition of displaying the second interactive control, the situation that a plurality of interactive controls with similar functions are simultaneously displayed in a playing picture of the target content item is avoided, and the intelligence of the content item display process is improved.

In other embodiments, the first interactive control further includes a stow control, and the user can also display the first interactive control as a second interactive control of a smaller size by triggering the stow control. That is, the user triggers a stowage control included in the first interaction control, and the terminal responds to triggering operation of the stowage control to display a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

Taking the first interactive control shown in fig. 6 as an example, the close button 603 is the stowage control, and in the content page shown in fig. 6, if the user triggers the close button 603, the terminal can respond to the triggering operation of the close button 603 to display the second interactive control.

The display process of the second interaction control comprises the following steps: and if the display duration of the first interaction control exceeds the third preset duration and the triggering operation of the first interaction control is not detected, displaying the interaction elements in the first interaction control in the second interaction control, wherein the second interaction control is positioned at the second target position of the playing picture. The second target position is the lower left corner of the playing frame, or the second target position is another position, which is not limited in the embodiment of the present disclosure.

The interactive elements in the first interactive control comprise multimedia elements and text elements, and when the interactive elements in the first interactive control are displayed in the second interactive control, the following possible cases are included: the terminal displays the multimedia elements included in the first interaction control in the second interaction control; or, displaying the text elements included in the first interaction control in the second interaction control; or, the terminal displays the multimedia class element and the text class element included in the first interaction control in the second interaction control together, which is not limited by the embodiment of the present disclosure.

And displaying the corresponding special effects for the process of displaying the interactive elements in the first interactive control in the second interactive control. For example, if the display duration of the first interactive control exceeds the third preset duration and the triggering operation on the first interactive control is not detected, displaying the interactive elements in the first interactive control into a second interactive control according to the display special effect from large to small, wherein the second interactive control is located at the second target position of the playing picture.

Referring to fig. 7, fig. 7 is a schematic view of an effect of displaying a special effect according to an exemplary embodiment, as shown in fig. 7, when a display duration of a first interactive control exceeds the third preset duration but is not yet triggered by a user, the terminal displays the first interactive control to a lower left corner of a playing screen according to the special effect displayed from large to small, and finally, an interface as shown in fig. 8 is obtained, and fig. 8 is a schematic view of a display form of a second interactive control according to an exemplary embodiment, as shown in fig. 8, in a lower left corner of the content page, where the second interactive control is displayed.

When the display time length of the first interaction control reaches the third preset time length and is not triggered yet, the first interaction control originally displayed at the first target position is displayed to be positioned at the second target position according to the special effect of shrinkage display from large to small so as to reach the second interaction control, and the diversity of the content item display process is increased.

The second interactive control further comprises a viewing portal for providing a skip function of an information page corresponding to the target content item. Still taking the interface shown in fig. 8 as an example, in the content page shown in fig. 8, the "know details" button 801 is the view entry.

By providing the view portal in the second interaction control, the user can jump to the information page corresponding to the target content item through the view portal to view the specific content of the target content item, and flexibility of the content item display process is improved.

The information page jumped to by the second interactive control is the same as the information page jumped to by the first interactive control; alternatively, the information page jumped to by the second interactive control is not limited in this embodiment of the disclosure, unlike the information page jumped to by the first interactive control.

In some embodiments, when the second interactive control is displayed, the terminal displays the viewing portal as a preset color, further obtains the color of each video picture of the target content item, and determines the display color of the viewing portal based on the color of each video picture, so as to display the viewing portal as the display color.

For example, when the second interactive control is displayed, the terminal displays the viewing portal in gray first, further determines the display color of the viewing portal to be orange after determining that the colors of the video pictures of the target content item are all blue, and further displays the viewing portal to be orange.

When the viewing entrance is displayed, the viewing entrance is displayed as a preset color, and then the color of the viewing entrance is changed into other colors according to the color of each video picture of the target content item, so that the effect of highlighting the viewing entrance is achieved, and the intelligence and the flexibility of the content item display process are improved.

Or the terminal responds to the fact that the display duration of the second interaction control exceeds the fourth preset duration, and the first preset special effect is displayed at the viewing entrance. The fourth preset duration is any duration, which is not limited in the embodiments of the present disclosure.

The second interaction control further comprises a content item title and a content item text, the content item title and the content item text are preset by a content item delivery user, the user can know a target content item through the content item title and the content item text, and the information content included in the content item display process is increased, so that the user experience is improved.

According to the scheme provided by the embodiment of the disclosure, when the playing time length of the target content item reaches the first preset time length, the first interactive control which is matched with the to-be-promoted object corresponding to the target content item and can be triggered is provided in the playing picture of the target content item, so that a user can check specific content of the target content item through the information page corresponding to the target content item by triggering the first interactive control, the interactive mode in the content item display process is increased, and the flexibility of the content item display process is improved.

The foregoing steps 301 to 304 relate to a content item display process, in some embodiments, the multimedia class element, the text class element, the first preset duration, the content item title and the content item text and the like included in the first interactive control and the second interactive control mentioned in the foregoing processes are all preset by a content item delivery user through a setting interface, and specific setting processes refer to fig. 9, and fig. 9 is a flowchart of a content item publishing process according to an exemplary embodiment, where the method flow includes:

901. after the terminal obtains the target content item to be distributed, a setting interface is displayed, and the setting interface is used for providing setting functions of the first interaction control and the second interaction control.

In some embodiments, after the target content item to be published is selected by the content item delivery user (i.e., the advertiser), the terminal displays a setting interface in response to a selection operation of the content item delivery user, so that the content item delivery user sets the multimedia class element, the text class element, the first preset duration and the content item title and the content item document included in the second interactive control through the setting interface.

In some embodiments, the setup interface includes a preview area for providing preview functionality of the set interactive controls and a setup area for providing setup functionality of the interactive controls.

Taking an example that the setting interface corresponding to the first interaction control and the setting interface corresponding to the second interaction control are different interfaces, referring to fig. 10, fig. 10 is an interface schematic diagram of the setting interface corresponding to the first interaction control, and an area located at the left side in fig. 10 is a preview area corresponding to the first interaction control, and an area located at the right side in fig. 10 is a setting area corresponding to the first interaction control. Referring to fig. 11, fig. 11 is an interface schematic diagram of a setting interface corresponding to a second interactive control, where an area on the left side in fig. 11 is a preview area corresponding to the second interactive control, and an area on the right side in fig. 11 is a setting area corresponding to the second interactive control according to an exemplary embodiment.

In some embodiments, when the terminal displays the setting interface, the terminal displays the setting interface corresponding to the first interaction control, provides a sliding function in the setting interface corresponding to the first interaction control, enables a user to perform sliding operation on the setting interface corresponding to the first interaction control, and displays the setting interface corresponding to the second interaction control in response to the sliding operation in the setting interface corresponding to the first interaction control.

Or the terminal provides a second switching control in the setting interface corresponding to the first interaction control, the second switching control is used for providing a switching function of the setting interface, the user triggers the second switching control, and the terminal responds to the triggering operation of the second switching control and displays the setting interface corresponding to the second interaction control.

The above process is described by taking an example of displaying the setting interface corresponding to the first interactive control first and then displaying the setting interface corresponding to the second interactive control, and in other embodiments, displaying the setting interface corresponding to the second interactive control and then displaying the setting interface corresponding to the first interactive control.

902. And the terminal responds to the setting operation of the user in the setting interface to acquire the setting information of the first interaction control and the second interaction control.

The setting information of the first interactive control includes content of a multimedia element, content of a text element, and display time (i.e., a first preset duration, a fourth preset duration, etc.) of the first interactive control, and the setting information of the second interactive control includes a content item title, a content item document, a viewing entry document, a preset color of a viewing entry, and the multimedia element displayed in the second interactive control.

In some embodiments, the terminal displays, in a setting area in a setting interface corresponding to the first interactive control, an uploading port of the multimedia element, a first input control corresponding to the text element, and a second input control corresponding to the first preset duration, so that the content item delivery user uploads the multimedia element through the uploading port, inputs the text element through the first input control, inputs the first preset duration, that is, the display time of the first interactive control through the second input control, thereby setting the first interactive control, and the terminal can obtain the multimedia element uploaded by the content item delivery user, the inputted text element, and the first preset duration (that is, the display time of the first interactive control) in response to the setting operation of the content item delivery user on the setting interface corresponding to the first interactive control.

Taking the setting interface corresponding to the first interactive control shown in fig. 10 as an example, the upload entry 1001 is an upload entry corresponding to the multimedia class element, the input box 1002 is a first input control corresponding to the text class element, and the input box 1003 is a second input control corresponding to the first preset duration.

In the above description of fig. 10, only the setting process of one first interaction control is taken as an example, and in other embodiments, the content item delivery user can set a plurality of first interaction controls, and the setting process of each first interaction control is the same as that of fig. 10, which is not repeated herein.

By providing the function that the content item delivery user can set a plurality of first interaction controls, more first interaction controls are displayed in the display process of the target content item, so that more content item release creatives are obtained, the content item display effect is improved, and user experience is improved.

In some embodiments, the terminal displays, in a setting area in a setting interface corresponding to the first interactive control, a third input control corresponding to the viewing portal document, a fourth input control corresponding to a color value of a preset color of the viewing portal, a fifth input control corresponding to a multimedia class element displayed in the second interactive control, and a sixth input control corresponding to the content item document, so that the content item delivery user inputs the viewing portal document through the third input control, inputs a color value of the preset color of the viewing portal through the fourth input control, uploads the multimedia class element displayed in the second interactive control through the uploading portal, inputs a content item title through the fifth input control, inputs the content item document through the sixth input control, and accordingly setting of the second interactive control is achieved, and the terminal can acquire the multimedia class element uploaded by the content item delivery user and the color value of the preset portal document, the color value of the viewing portal, and the content item title of the viewing portal document input by the content item in response to setting operation of the content item delivery user on the setting interface corresponding to the second interactive control.

Taking the setting interface corresponding to the second interactive control shown in fig. 11 as an example, the input box 1101 is a third input control corresponding to the viewing entry document, the input box 1102 is a fourth input control corresponding to a color value of a preset color of the viewing entry, the uploading entry 1103 is an uploading entry corresponding to a multimedia class element displayed in the second interactive control, the input box 1104 is a fifth input control corresponding to the title of the content item, and the input box 1105 is a sixth input control corresponding to the document of the content item.

In some embodiments, after the content item delivery user performs the setting operation in the setting area of the setting interface, the terminal can display an interaction control generated based on the setting operation of the content item delivery user in the preview area of the setting interface. That is, the terminal responds to the setting operation in the setting area of the setting interface corresponding to the first interactive control, and displays the first interactive control generated based on the setting operation of the content item delivery user in the preview area of the setting interface corresponding to the first interactive control; and the terminal responds to the setting operation in the setting area of the setting interface corresponding to the second interaction control, and displays the second interaction control generated based on the setting operation of the content item delivery user in the preview area of the setting interface corresponding to the second interaction control.

Still for example, if the content item delivery user uploads the picture shown as 1004 through the upload entry 1001 and inputs the text "the fast sense of curve overtaking" shown as 1005 in the input box 1002, the terminal can display the content shown as the preview area in fig. 10.

Still taking the setting interface corresponding to the second interactive control shown in fig. 11 as an example, if the content item delivery user inputs the text "details" as shown in 1109 in the input box 1101, inputs the corresponding color value in the input box 1102, uploads the picture as shown in 1106 through the upload port 1103, when the document "advertisement title" shown in 1107 is input in the input box 1104 and the document "advertisement phrase" advertisement language "shown in 1108 is input in the input box 1105, the terminal can display the content displayed in the preview area in fig. 11.

By dividing the preview area and the setting area in the setting interface, a user can set the interactive control in the setting area, and can browse the setting effect of the interactive control in advance through the preview area, so that the flexibility of the content item publishing process is improved.

903. The terminal issues the target content item based on the acquired setting information.

In some embodiments, after acquiring the setting information, the terminal sends the acquired setting information and the target content item uploaded by the content item delivery user to the server together, and the server issues the target content item based on the setting information.

According to the scheme provided by the embodiment of the disclosure, by providing the setting interface, a content item delivery user can realize the setting of the interactive elements in the first interactive control and the display time of the first interactive control through the setting interface, so that the operation is simple and convenient, and the man-machine interaction efficiency is improved. In addition, the content item publishing process provided by the embodiment of the disclosure can improve the diversity of content item display processes.

Fig. 12 is a block diagram of a content item display apparatus, according to an exemplary embodiment, see fig. 12, the apparatus including:

a playing unit 1201 configured to execute a play target content item;

the display unit 1202 is configured to execute, when the playing duration of the target content item reaches a first preset duration, display a first interaction control in a playing picture of the target content item, where the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an element included in the picture of the target content item;

The display unit 1202 is further configured to perform a triggering operation for responding to the first interaction control, and display an information page corresponding to the target content item.

According to the device provided by the embodiment of the disclosure, when the playing time length of the target content item reaches the first preset time length, the first interaction control which is matched with the to-be-promoted object corresponding to the target content item and can be triggered is provided in the playing picture of the target content item, so that a user can check specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility of the content item display process is improved.

In some embodiments, the playing unit 1201 is configured to perform a content page displaying a content item in response to a start operation of an application, in which the target content item is played;

the display unit 1202 is configured to display the first interactive control in the content page when the playing duration of the target content item reaches a first preset duration.

In some embodiments, the playing unit 1201 is configured to perform a start operation in response to the application, display an initialization page in which the target content item is played.

In some embodiments, the display unit 1202 is configured to display a content page of a content item when a playing duration of the target content item reaches a second preset duration, and the target content item is continuously played in the content page, where the second preset duration is smaller than the first preset duration; and displaying the first interaction control in the content page when the playing time of the target content item reaches the first preset time.

In some embodiments, the display unit 1202 is further configured to execute displaying a second interactive control if the display duration of the first interactive control exceeds a third preset duration and no triggering operation on the first interactive control is detected, and the display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the display unit 1202 is further configured to perform canceling the display of the first interactive control in case the second interactive control is displayed.

In some embodiments, the display unit 1202 is configured to perform displaying the first interactive control at the first target position of the play screen when the play duration reaches the first preset duration;

the display unit 1202 is further configured to execute, if the display duration of the first interaction control exceeds the third preset duration and the triggering operation on the first interaction control is not detected, display an interaction element in the first interaction control in the second interaction control, where the second interaction control is located at the second target position of the play screen.

the display unit 1202 is configured to perform at least one of:

In some embodiments, the display unit 1202 is configured to perform a triggering operation for responding to the multimedia class element or the text class element, and display an information page corresponding to the target content item.

the apparatus further comprises:

the display unit 1202 is further configured to perform displaying the viewing portal as the display color.

the display unit 1202 is further configured to execute displaying the first preset special effect at the viewing entry in response to the display duration of the second interactive control exceeding a fourth preset duration.

the display unit 1202 is further configured to perform displaying a second interactive control in response to a triggering operation of the stow control, the second interactive control having a display size smaller than the first interactive control.

the display unit 1202 is further configured to perform a triggering operation in response to any interaction region, and display a triggering special effect corresponding to any interaction region.

the display unit 1202 is further configured to execute displaying a second preset special effect on the multimedia class element, where the second preset special effect matches the content currently played by the target content item.

The specific manner in which the individual units perform the operations in relation to the apparatus of the above embodiments has been described in detail in relation to the embodiments of the method and will not be described in detail here.

Fig. 13 is a block diagram of a terminal 1300 according to an exemplary embodiment. The terminal 1300 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1300 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, etc.

In general, the terminal 1300 includes: one or more processors 1301 and one or more memories 1302.

Processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. Processor 1301 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). Processor 1301 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, processor 1301 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and rendering of content required to be displayed by the display screen. In some embodiments, the processor 1301 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1302 may include one or more computer-readable storage media, which may be non-transitory. Memory 1302 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1302 is used to store at least one program code for execution by processor 1301 to implement the content item display method provided by the method embodiments in the present disclosure.

In some embodiments, the terminal 1300 may further optionally include: a peripheral interface 1303 and at least one peripheral. The processor 1301, the memory 1302, and the peripheral interface 1303 may be connected by a bus or signal lines. The respective peripheral devices may be connected to the peripheral device interface 1303 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1304, a display screen 1305, a camera 1306, audio circuitry 1307, a positioning component 1308, and a power supply 1309.

A peripheral interface 1303 may be used to connect I/O (Input/Output) related at least one peripheral to the processor 1301 and the memory 1302. In some embodiments, processor 1301, memory 1302, and peripheral interface 1303 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1301, the memory 1302, and the peripheral interface 1303 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1304 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal to an electromagnetic signal for transmission, or converts a received electromagnetic signal to an electrical signal. Optionally, the radio frequency circuit 1304 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1304 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity )) networks. In some embodiments, the radio frequency circuit 1304 may also include NFC (Near Field Communication, short range wireless communication) related circuits, which are not limited by the present disclosure.

The display screen 1305 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1305 is a touch display, the display 1305 also has the ability to capture touch signals at or above the surface of the display 1305. The touch signal may be input to the processor 1301 as a control signal for processing. At this point, the display 1305 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display screen 1305 may be one, providing the front panel of the terminal 1300; in other embodiments, the display 1305 may be at least two, disposed on different surfaces of the terminal 1300 or in a folded configuration; in still other embodiments, the display 1305 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1300. Even more, the display screen 1305 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display screen 1305 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1306 is used to capture images or video. Optionally, camera assembly 1306 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1306 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1307 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1301 for processing, or inputting the electric signals to the radio frequency circuit 1304 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 1300, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is then used to convert electrical signals from the processor 1301 or the radio frequency circuit 1304 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1307 may also comprise a headphone jack.

The location component 1308 is used to locate the current geographic location of the terminal 1300 to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1308 may be a positioning component based on the united states GPS (Global Positioning System ), the beidou system of china, the grainer system of russia, or the galileo system of the european union.

A power supply 1309 is used to power the various components in the terminal 1300. The power supply 1309 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1309 comprises a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1300 also includes one or more sensors 1310. The one or more sensors 1310 include, but are not limited to: acceleration sensor 1311, gyroscope sensor 1312, pressure sensor 1313, fingerprint sensor 1314, optical sensor 1315, and proximity sensor 1316.

The acceleration sensor 1311 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1300. For example, the acceleration sensor 1311 may be used to detect components of gravitational acceleration in three coordinate axes. Processor 1301 may control display screen 1305 to display a user interface in either a landscape view or a portrait view based on gravitational acceleration signals acquired by acceleration sensor 1311. The acceleration sensor 1311 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 1312 may detect a body direction and a rotation angle of the terminal 1300, and the gyro sensor 1312 may collect a 3D motion of the user on the terminal 1300 in cooperation with the acceleration sensor 1311. Processor 1301 can implement the following functions based on the data collected by gyro sensor 1312: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 1313 may be disposed on a side frame of terminal 1300 and/or below display screen 1305. When the pressure sensor 1313 is disposed at a side frame of the terminal 1300, a grip signal of the terminal 1300 by a user may be detected, and the processor 1301 performs left-right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1313. When the pressure sensor 1313 is disposed at the lower layer of the display screen 1305, the processor 1301 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1305. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1314 is used to collect a fingerprint of the user, and the processor 1301 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1314, or the fingerprint sensor 1314 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the user is authorized by processor 1301 to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1314 may be disposed on the front, back, or side of the terminal 1300. When a physical key or vendor Logo is provided on the terminal 1300, the fingerprint sensor 1314 may be integrated with the physical key or vendor Logo.

The optical sensor 1315 is used to collect ambient light intensity. In one embodiment, processor 1301 may control the display brightness of display screen 1305 based on the intensity of ambient light collected by optical sensor 1315. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1305 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1305 is turned down. In another embodiment, processor 1301 may also dynamically adjust the shooting parameters of camera assembly 1306 based on the intensity of ambient light collected by optical sensor 1315.

A proximity sensor 1316, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1300. The proximity sensor 1316 is used to collect the distance between the user and the front of the terminal 1300. In one embodiment, when proximity sensor 1316 detects a gradual decrease in the distance between the user and the front of terminal 1300, processor 1301 controls display screen 1305 to switch from a bright screen state to a inactive screen state; when the proximity sensor 1316 detects that the distance between the user and the front surface of the terminal 1300 gradually increases, the processor 1301 controls the display screen 1305 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 13 is not limiting of terminal 1300 and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory 1302 including instructions executable by the processor 1301 of the terminal 1300 to perform the above-described content item display method. In some embodiments, the computer readable storage medium is Read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), compact disk Read-Only Memory (CD-ROM), magnetic tape, floppy disk, optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product including computer program instructions to be executed by a processor of a terminal to implement the operations performed by the terminal in the above content item display method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of displaying a content item, the method comprising:

playing the target content item;

when the playing time length of the target content item reaches a first preset time length, displaying a first interaction control in a playing picture of the target content item, wherein the first interaction control is related to an information page corresponding to the target content item, multimedia elements included in the first interaction control are matched with objects to be promoted corresponding to the target content item, and the information page is used for displaying detailed information of the target content item;

responding to the triggering operation of the first interaction control, and displaying an information page corresponding to the target content item;

if the display duration of the first interactive control exceeds a third preset duration and triggering operation of the first interactive control is not detected, displaying a second interactive control, wherein the second interactive control comprises a viewing inlet, a content item title and a content item text, the viewing inlet is used for providing a skip function of an information page corresponding to the target content item, and the content item title and the content item text are used for indicating information related to the target content item;

And displaying the first preset special effect at the viewing entrance in response to the display time of the second interaction control exceeding a fourth preset time.

2. The content item display method of claim 1, wherein the display process of the first interactive control comprises:

in response to an activation operation of an application, displaying a content page of a content item, and playing the target content item in the content page;

3. The content item display method according to claim 1, wherein the play target content item includes:

and responding to the starting operation of the application, displaying an initialization page, and playing the target content item in the initialization page.

4. The method for displaying a content item according to claim 3, wherein displaying a first interactive control in a play screen of the target content item when the play duration of the target content item reaches a first preset duration comprises:

when the playing time length of the target content item reaches a second preset time length, displaying a content page of the content item, and continuing to play the target content item in the content page, wherein the second preset time length is smaller than the first preset time length;

And displaying the first interaction control in the content page when the playing time length of the target content item reaches the first preset time length.

5. The content item display method of claim 1, wherein the second interactive control has a display size smaller than the first interactive control.

6. The content item display method according to claim 5, wherein the method further comprises:

and under the condition that the second interaction control is displayed, canceling the display of the first interaction control.

7. The method for displaying a content item according to claim 5, wherein displaying a first interactive control in a play screen of the target content item when the play duration of the target content item reaches a first preset duration comprises:

8. The content item display method of claim 7, wherein the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

the displaying the interactive element in the first interactive control in the second interactive control comprises at least one of the following steps:

9. The content item display method according to claim 8, wherein the displaying the information page corresponding to the target content item in response to the triggering operation of the first interactive control includes:

and responding to the triggering operation of the multimedia elements or the literal elements, and displaying an information page corresponding to the target content item.

10. The content item display method of claim 5, wherein the view portal is displayed in a preset color when the second interactive control is displayed;

if the display duration of the first interactive control exceeds a third preset duration and the triggering operation of the first interactive control is not detected, after the second interactive control is displayed, the method further comprises:

displaying the viewing portal as the display color.

11. The content item display method of claim 1, wherein the first interactive control further comprises a stow control;

when the playing time length of the target content item reaches a first preset time length, after a first interaction control is displayed in a playing picture of the target content item, the method further comprises:

and responding to the triggering operation of the stowage control, displaying the second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

12. The content item display method of claim 1, wherein the first interaction control comprises a multimedia class element comprising a plurality of interaction areas;

13. The content item display method of claim 1, wherein the first interactive control comprises a multimedia class element;

14. The content item display method according to claim 1, wherein the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

15. A content item display apparatus, the apparatus comprising:

a play unit configured to perform playing of the target content item;

the display unit is configured to execute displaying a first interaction control in a play picture of the target content item when the play time of the target content item reaches a first preset time, wherein the first interaction control is associated with an information page corresponding to the target content item, multimedia elements included in the first interaction control are matched with objects to be promoted corresponding to the target content item, and the information page is used for displaying detailed information of the target content item;

The display unit is further configured to execute a trigger operation for responding to the first interaction control, and display an information page corresponding to the target content item;

the display unit is further configured to execute, if the display duration of the first interaction control exceeds a third preset duration and a triggering operation on the first interaction control is not detected, display a second interaction control, where the second interaction control includes a viewing entry, a content item title and a content item document, the viewing entry is used to provide a skip function of an information page corresponding to the target content item, and the content item title and the content item document are used to indicate information related to the target content item;

16. The content item display apparatus according to claim 15, wherein the playback unit is configured to execute a content page in which the target content item is played back in response to a start operation of an application;

17. The content item display apparatus according to claim 15, wherein the playback unit is configured to execute a playback of the target content item in response to a start-up operation of an application, displaying an initialization page in which the target content item is played.

18. The content item display apparatus according to claim 17, wherein the display unit is configured to execute displaying a content page of a content item in which the target content item continues to be played when a play time period of the target content item reaches a second preset time period, the second preset time period being smaller than the first preset time period; and displaying the first interaction control in the content page when the playing time length of the target content item reaches the first preset time length.

19. The content item display apparatus of claim 15, wherein the second interactive control has a display size that is smaller than the first interactive control.

20. The content item display apparatus of claim 19, wherein the display unit is further configured to perform canceling the display of the first interactive control if the second interactive control is displayed.

21. The content item display apparatus according to claim 19, wherein the display unit is configured to perform displaying the first interactive control at a first target position of the play screen when the play duration reaches the first preset duration;

22. The content item display apparatus of claim 21 wherein the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

the display unit is configured to perform at least one of:

23. The content item display apparatus according to claim 22, wherein the display unit is configured to perform display of an information page corresponding to the target content item in response to a trigger operation on the multimedia class element or the text class element.

24. The content item display apparatus of claim 19, wherein the view portal is displayed in a preset color when the second interactive control is displayed;

the apparatus further comprises:

25. The content item display apparatus of claim 15, wherein the first interaction control further comprises a stow control;

the display unit is further configured to execute a trigger operation for responding to the stowage control, display the second interaction control, and the display size of the second interaction control is smaller than that of the first interaction control.

26. The content item display apparatus of claim 15, wherein the first interaction control comprises a multimedia class element comprising a plurality of interaction regions;

the display unit is further configured to execute a triggering operation responding to any interaction area and display a triggering special effect corresponding to any interaction area.

27. The content item display apparatus of claim 15, wherein the first interaction control comprises a multimedia class element;

the display unit is further configured to execute the second preset special effect on the multimedia element, and the second preset special effect is matched with the content currently played by the target content item.

28. The content item display apparatus of claim 15, wherein the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

29. A terminal, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content item display method of any one of claims 1 to 14.

30. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of a terminal, enable the terminal to perform the content item display method of any one of claims 1 to 14.

31. A computer program product comprising a computer program, which when executed by a processor implements the content item display method of any one of claims 1 to 14.