CN109146572A

CN109146572A - A kind of advertisement delivery system, method, apparatus, computer equipment and storage medium

Info

Publication number: CN109146572A
Application number: CN201811028972.6A
Authority: CN
Inventors: 罗钦文
Original assignee: Chengdu Lianhe Advertising Media Co Ltd
Current assignee: Chengdu Lianhe Advertising Media Co Ltd
Priority date: 2018-09-05
Filing date: 2018-09-05
Publication date: 2019-01-04

Abstract

The present invention is suitable for advertisement business mode field, provide a kind of advertisement delivery system, method, apparatus, computer equipment and storage medium, it include: advertisement scheduling server, for obtaining advertizing information resource and carrying out audit filtering to it, user's portrait information of user terminal uploads is received, and information is drawn a portrait as user terminal distributing advertisement information according to user；User terminal, for generating user's portrait information according to the usage behavior of user and its personal information of typing and being uploaded to advertisement scheduling server, receive the advertising information of advertisement scheduling server distribution, according to the different periods of the advertisement browsing event of user, corresponding advertising information is shown in multiple and different default advertisement exhibition sections of user terminal.The present invention provides a kind of advertisement business modes, and accurate dispensing is realized using user's portrait, substantially increases user experience, launch the sale conversion ratio that different types of advertisement improves advertiser, manufacturer using timesharing/subregion.

Description

A kind of advertisement delivery system, method, apparatus, computer equipment and storage medium

Technical field

The invention belongs to advertisement business mode fields, more particularly to a kind of advertisement delivery system, method, apparatus, calculating Machine equipment and storage medium.

Background technique

Advertisement is maximum, most fast, widest information transmission media.By advertisement, enterprise or company can be products and labor The information such as characteristic, function, purposes and the supply producer of business pass to consumer, excitation consumption.Need of the consumer to a certain product It asks, often a kind of pent-up demand, the purchase action of this potential needs and reality, sometimes contradictory, advertisement causes Vision, feel that image and guidance often trigger the real desire to purchase of consumer.Some are quality-high and inexpensive, marketable New product so being difficult to open up markets, and has once carried out advertising, consumer is with regard to confused by not known by consumer Confused purchase.

But in current business model, most of advertisement is the mode marketed using rubbish, by will be largely wide Accuse fills the people visual field can and in the range of, not only inefficiency, waste of resource, and be easy irksome.

Summary of the invention

Based on this, it is necessary to for above-mentioned problem, provide a kind of advertisement delivery system, method, apparatus, computer equipment And storage medium.

A kind of advertisement delivery system is provided in one of the embodiments, comprising: advertisement scheduling server, at least one A user terminal that can be communicated with the advertisement scheduling server；

The advertisement scheduling server is received for obtaining advertizing information resource and carrying out audit filtering to it according to preset rules User's portrait information of the user terminal uploads, and institute is met for user terminal distribution according to user portrait information State the advertising information of preset rules；

The user terminal, for generating user's portrait information according to the usage behavior of user and its personal information of typing And it is uploaded to the advertisement scheduling server, the advertising information of the advertisement scheduling server distribution is received, according to user Advertisement browsing event different periods, shown in multiple and different default advertisement exhibition sections of the user terminal corresponding wide Accuse information；

Wherein, the user draws a portrait information including at least user's classification information and user's unique identification information.

The embodiment of the present invention also provides a kind of advertisement placement method, is applied to user terminal, which comprises

User's portrait information is generated according to the usage behavior of user terminal and the personal information of user's typing, the user, which draws a portrait, to be believed Breath includes at least user's classification information and user's unique identification information；

Obtain targeted advertisements information associated with user portrait information；

It is multiple and different pre- on the default interface of the user terminal according to the different periods of the advertisement browsing event of user If showing corresponding targeted advertisements information in advertisement exhibition section.

The embodiment of the present invention also provides a kind of advertisement placement method, is applied to advertisement scheduling server, which comprises

User's portrait information of user terminal uploads is received, the user draws a portrait information including at least user's classification information and user Unique identification information；

It receives advertizing information resource and carries out audit filtering according to preset rules；

Acquisition meets the preset rules and advertising information associated with user portrait information, and is distributed to the user Terminal.

The embodiment of the present invention also provides a kind of advertisement delivery device, is applied to user terminal, and described device includes:

User's portrait generation unit is believed for generating user according to the usage behavior of user terminal and the personal information of typing and drawing a portrait Breath, the user draw a portrait information including at least user's classification information and user's unique identification information；

Advertisement acquiring unit, for obtaining targeted advertisements information associated with user portrait information；

Advertising display unit, for the different periods according to the advertisement browsing event of user, on the default boundary of the user terminal Corresponding targeted advertisements information is shown in multiple and different default advertisement exhibition sections on face.

The present invention also provides a kind of advertisement delivery devices, are applied to advertisement scheduling server, and described device includes:

User's portrait information receiving unit, receives user's portrait information of user terminal uploads, and the user draws a portrait information at least Include user's classification information and user's unique identification information；

Advertisement filter unit, for receiving advertizing information resource and carrying out audit filtering according to preset rules；

Ad distribution unit meets the preset rules and advertisement letter associated with user portrait information for obtaining Breath, and it is distributed to the user terminal.

The present invention also provides a kind of computer equipment, including memory and processor, calculating is stored in the memory Machine program, when the computer program is executed by the processor, so that processor execution is described in any of the above embodiments wide The step of accusing put-on method.

The present invention also provides a kind of computer readable storage medium, calculating is stored on the computer readable storage medium Machine program, when the computer program is executed by processor, so that the processor executes advertisement described in any of the above embodiments and throws The step of putting method.

Above-mentioned advertisement delivery system, method, apparatus, computer equipment and storage medium propose a kind of new advertiser Industry mode constructs a complete advertisement delivery system by advertisement scheduling server and matched user terminal, and adopts Accurate dispensing is realized with user's portrait, while zone bit is shown advertising information at times on the subscriber terminal, Neng Gou Most suitable opportunity provides the product information most precisely, being most badly in need of in most suitable position for user, substantially increases user's body It tests, also improves the sale conversion ratio of advertiser, manufacturer.

Detailed description of the invention

Fig. 1 is a kind of structure chart of advertisement delivery system provided in an embodiment of the present invention；

Fig. 2 is a kind of whole timing diagram of advertisement delivery system provided in an embodiment of the present invention；

Fig. 3 is a kind of schematic diagram at advertising display interface provided in an embodiment of the present invention；

Fig. 4 is a kind of flow chart of advertisement placement method provided in an embodiment of the present invention；

Fig. 5 is the flow chart of another advertisement placement method provided in an embodiment of the present invention；

Fig. 6 is a kind of structure chart of advertisement delivery device provided in an embodiment of the present invention；

Fig. 7 is the structure chart of another advertisement delivery device provided in an embodiment of the present invention；

Fig. 8 is a kind of internal structure block diagram of computer equipment provided in an embodiment of the present invention.

Specific embodiment

In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.

It is appreciated that term " first " used in this application, " second " etc. can be used to describe various elements herein, But unless stated otherwise, these elements should not be limited by these terms.These terms are only used to by first element and another yuan Part is distinguished.For example, in the case where not departing from scope of the present application, the first xx script can be known as the 2nd xx script, And similarly, the 2nd xx script can be known as the first xx script.

The embodiment of the invention provides a kind of new advertisement business modes, pass through advertisement scheduling server and matched use Family terminal is constructed a complete advertisement delivery system, and is drawn a portrait using user to realize accurate dispensing, and use is substantially increased Family experience, also improves the sale conversion ratio of advertiser, manufacturer.The present invention program is illustrated below in conjunction with specific example.

Embodiment one

In conjunction with shown in Fig. 1 ~ 2, in one embodiment it is proposed that a kind of advertisement delivery system, can specifically include:

Advertisement scheduling server 10 and at least one user terminal that can be communicated with the advertisement scheduling server 10 20。

Wherein, the advertisement scheduling server 10, for obtaining advertizing information resource and being examined according to preset rules it Core filtering receives user's portrait information that the user terminal 20 uploads, and draws a portrait information according to the user as the user Terminal 20 distributes the advertising information for meeting the preset rules.

The user terminal 20 is drawn for generating the user according to the usage behavior of user and its personal information of typing As information and it is uploaded to the advertisement scheduling server 10, receives the advertisement letter that the advertisement scheduling server 10 is distributed Breath, according to the different periods of the advertisement browsing event of user, in multiple and different default advertisement exhibition sections of the user terminal 20 It is interior to show corresponding advertising information.

The embodiment of the present invention constructs a complete advertisement delivery system, and is drawn a portrait using user to realize accurate throwing It puts.

In embodiments of the present invention, advertisement scheduling server 10, generally computer equipment can be independent physics Server or terminal are also possible to the server cluster that multiple physical servers are constituted, can also be and provide Cloud Server, cloud number According to the Cloud Server of the basic cloud computing service such as library, cloud storage and CDN.

User terminal 20 can be smart phone, tablet computer, laptop, desktop computer, intelligent sound box, intelligence Wrist-watch etc., however, it is not limited to this.

User terminal 20 and advertisement scheduling server 10 can be attached by network, and the present invention does not limit herein System.

It in one embodiment of the invention, mainly include advertisement recording module, advertisement for advertisement scheduling server Distribution module.

Wherein, there is advertisement recording module advertising information addition, advertising information audit, advertising information to save, advertising information The functions such as classification；In advertisement delivery system, it is mainly used for obtaining advertizing information resource, and examine it according to preset rules Core filtering.

Detailed, during advertizing information resource adds, advertisement recording module carries out it according to the advertizing information resource inserted Automatic classification, wherein classification can be set according to actual demand, and this embodiment is not limited.After advertizing information resource addition, and User terminal cannot be directly pushed to, need by audit automatically and/or manual examination and verification, filtering after just can be carried out push； Advertiser can customized audit grade and audit index, before audit, advertisement addition function can automatic fitration fall sensitive word It converges, automatic identification is not inconsistent advertisement normally, and advertisement addition administrator can be prompted to re-enter the vocabulary for meeting specification, omitted more Remaining auditing flow.After audit passes through, advertisement addition administrator can see the advertising information that passes through of audit, at this time wide The state for accusing information is to have audited to pass through, and can be distributed push.

Ad distribution module can receive user's portrait information of user terminal (such as tablet computer), and timing orients batch and pushes away Send advertising information and customized product action message.

It is detailed, user's portrait information of ad delivery systems meeting active collection user terminal, according to user's portrait information The hobby and use habit for analyzing the user on each user terminal, according to these hobbies, use habit to each User on user terminal carries out batch classification, and is stored in database, so that advertiser voluntarily selects to push.Advertiser can be with Product is independently selected to carry out batch push according to above-mentioned classification；Meanwhile the discounting rush of certain quick-fried money commodity can be set in administrator Pin activity can send at random or directionally coupons, cash or deduction certificate to user terminal, excite the consumption of user.Advertisement pushes away After sending, user terminal can intelligently generate the portrait information (can be the form of document or table) of user, return in real time To ad delivery systems, autonomous analysis market is carried out for advertiser, allowing understanding of the advertiser to each user, exponentially type increases.

In a preferred embodiment of the invention, as (two parts shown schematically only divide dotted line up and down below the dotted line of Fig. 2 Two fully functional processes, be not used in restriction two processes be actual execute sequence) it is shown, the advertisement scheduling server is also Including advertisement paying module, pay for advertiser to the advertisement browsing event of the user terminal；The user terminal It is also used to the advertisement browsing event according to user, advertisement browsing is obtained from the advertisement paying module and takes, and the advertisement is browsed Expense pays user (can directly browse the advertisement in expense payment to the pre-set account of user).The present embodiment passes through Advertisement is browsed and carries out rebating, user is greatly improved and leaies through the interest of advertisement.

In one embodiment of the invention, user terminal mainly includes user's portrait module and advertising display module.

Wherein, user draws a portrait module for generating user according to the usage behavior of user and its personal information of active typing Portrait information, is saved and is uploaded to advertisement scheduling server.

Detailed, user's portrait module can acquire all usage behaviors and user on user terminal (such as tablet computer) The personal information (personal information such as gender, age, marriage and childbirth situation, occupation etc.) of active typing, to carry out user's portrait modeling, from And the hobby of each user oneself is accurately analyzed, and sort out to each hobby, then the user is drawn Picture information carries out data transmitting to ad delivery systems, and the quantized data of the hobby of user is provided to advertiser；Wherein, it uses Family portrait information not will record the individual privacy information of user, and system defines a unique identification information to each user, Claim identity (ID), other information is only calculated for user's portrait inside modules algorithm, the privacy for the user that will not leak.

In one embodiment of the invention, advertising display module is used to receive the institute of the advertisement scheduling server distribution State advertising information, according to the different periods of the advertisement browsing event of user, the default interface of the user terminal it is multiple not Corresponding advertising information is shown in same advertisement exhibition section.

In one embodiment of the invention, user terminal can according to the different periods of the advertisement browsing event of user, Default subregion shows advertising information.It is detailed, by taking the desk calendar interface of tablet computer as an example, as shown in Fig. 2, the upper left at desk calendar interface Angle is the featured advertisement exhibition section of advertiser, advertiser can the customized region point open after the website opened or directly launch Using names advertisement, or jump to our advertised product page；The desk calendar interface lower right corner is also an advertisement exhibition section, can be on interface Multiple advertisement exhibition sections are set, and particular number is not construed as limiting, and advertiser can be wanted according to the analysis situation selection of user's portrait information The product of push, for example, being first elected in this advertisement exhibition section of the lower right corner.Meanwhile user's portrait module of user terminal The advertising information that user leafed through can be analyzed in real time, and advertising information corresponding to the most interested product of preferred, users sequences After sequence, it is pushed to the lower right corner of the display screen of desk calendar interface or user terminal.

In one embodiment of the invention, as a kind of plate of user terminal, plate left/right is turned over when transverse screen Page, or the progress left and right pendulum/rotation of plate (for example, 90 degree of plate rotations are to vertical screen state, 90 degree here only make example, It can be other angles, i.e. one angular range of systemic presupposition, the size of the angle does not limit specifically, according to actual use demand Default in the program of user terminal, or provide setting option by user's sets itself), user terminal can currently enter news Interface, in news catalogs list or each news, all settable corresponding advertisement exhibition section, for advertiser's selectivity Push, and advertiser is not that uniquely, can show what multiple advertisers provided on multiple advertisement exhibition sections of current interface respectively Advertising information, also, the advertisement position of the advertisement exhibition section at news interface and other all functional modules can all be drawn a portrait by user and be System carries out information collection and analysis.

In a preferred embodiment of the invention, user terminal can also be according to the advertisement browsing event of user, from described Advertisement paying module obtains advertisement browsing expense (advertisement browsing expense can directly be got in the preset account of user).In detail , when advertisement browsing event occurs for user terminal, i.e., user is leafed through on the subscriber terminal during advertising information, user terminal meeting Real-time calling payment module sends random or setting the amount of money to user, as the remuneration of user's browse advertisements, to excite user Advertisement leaf through so that purchase commodity；Meanwhile active user's terminal can also call user's portrait module, carry out to user real-time Portrait operation, matching, to realize the product/advertising information intelligently seen to user terminal push user's picture.

In one embodiment of the invention, user draw a portrait information core be to try to comprehensively to take out a user/ The information overall picture of consumer provides further precisely, rapidly to analyze user behavior habit, the important informations such as consumption habit Data basis.

Detailed, it is subjective that user's portrait information, which is the deep excavation to user as a result, as this generic attribute of hobby, The attribute that degree is very big, changes quickly and is difficult statistics, still, in many business application scenes, advertiser or party in request are proper Just desired is the big attribute of this kind of subjectivity degree；For example the electric vehicle brand marketers of environmentally friendly class, most desired touching have up to those Environmental consciousness, while also liking the user of small displacement, here, just it is related to the values and purchase vehicle hobby of user simultaneously in fact.

And these user properties, it is in fact exactly " user tag ", that is to say, that the essence of user's portrait is exactly " labeling " User behavior characteristics.Therefore, the draw a portrait core of production of user is that and " labels " to user, as the age, gender, region, User preference etc., the usually manual defined signature identification of each label, describes a kind of people with highly refined feature.

In embodiments of the present invention, user terminal can be generated according to the usage behavior of user and the personal information of institute's typing User's portrait information, user's usage behavior can be buying behavior, the advertisement browsing behavior etc. of user on the subscriber terminal, use The personal information of family typing can be it and fill in hobby label, personal information label etc.；Row is being used from true user After taking out typical user's model in, it can be instructed for the dispensing of gray advertisement accurately.

User tag typically exhibits out two important features: semantization and short text.Wherein, semantization enables us very Easily understand each meaning tag, model has practical significance but also user draws a portrait for this, and can preferably meet business Demand；Short text, i.e., each label usually only indicate a kind of meaning, and label itself no longer needs to do the pretreatment such as excessive text analyzing Work, this is to be provided convenience using machine extraction standard information.Meanwhile label rule is formulated by people, because of this person Meaning therein can be quickly read in a large amount of labels；And machine then efficiently does tag extraction, polymerization analysis.

User tag is divided to two kinds: a kind of label can be with structuring, and a kind of label is unable to structuring.Wherein, it ties The label of structure has specific division, and can be exhaustive, such as gender, age and occupation etc., and still, this label is stamped Afterwards, often time-effectiveness.Medium-term and long-term user tag includes more stable, is that user compares the spy less frequently changed with it Sign, also referred to as static labels；The variation of middle or short term user tag is slightly fast, for example interest class label is exactly in this way, also referred to as dynamic is marked Label.And non-structured label is divided without specific, is not fixed, and substantial amounts, most terribly, variation is very fast, than Such as App label and personalized labels.Just because of the presence of this kind of labels, the description difficulty for just allowing accurate user to draw a portrait is at double It improves.

In one embodiment of the invention, after stamping user tag for user's portrait, it is necessary to stamp each user's mark The weight of label.Such as, red wine 0.8, Nike 0.6；Here user tag characterizes content, and user is interesting to the content, inclined Good, demand etc.；Weight then characterizes index, represents interest, the preference function of user, it is also possible to the demand degree of user is characterized, Confidence level, probability can be simply interpreted as.

Usually, label weight=time (when) position (where) behavior (why)；User's row i.e. each time For that can be described in detail are as follows: what user, at what time, what what place has occurred.

In embodiments of the present invention, user's portrait information not will record the individual privacy information of user, and system gives each User assumes an identity, and defines a unique identification information for it, and other information is only counted for the generating algorithm of portrait It calculates, the privacy for the user that will not leak.

As a kind of new business operation model, in one embodiment of the invention, the user terminal includes multiple Different editions, the user terminal adjust the quantity of shown advertising information according to the difference of version.

In a specific embodiment, the user terminal is divided into three versions according to the quantity of the advertising information, point Not Wei pure version, advertising page and self-portrait version, and the user terminal can switch in three versions；

The user terminal of the pure version can shield the advertising information；The user terminal of the advertising page is stepped on for the first time Output setting interface when record, there is the installation interface of the preset application program for being used to provide the described advertising information to user's output, If the application program of user installation setting quantity, sets completion；The user terminal of the self-portrait version is stepped on for the first time Output setting interface when land for labels such as user's typing hobby, personal information, and forms user according to these labels and draws As information, and it is uploaded to advertisement scheduling server.

User terminal is using tablet computer as example:

It is detailed, for the tablet computer of pure version, the plate without any function restriction is provided a user, user is alternative The APP(Application provided using plate supplier, application program), and tablet computer can shield all advertisers and push away The advertising information sent is immersed and pure use environment to user one.But the expense paid needed for the plate of this version is most High, it is substantially equivalent to plate price common in the market, the service for advertisement rebating of leafing through can be enjoyed, but random advertisements browsing is taken Volume is relatively small.

For the tablet computer of advertising page, the plate without any function restriction is provided a user, but can pre-install can for plate The APP that advertising information is shown is provided.It must select and download a certain amount of to carry out advertisement letter first entering tablet computer The APP shown is ceased, to achieve the purpose that accurate advertisement pushes, if the application program of user installation setting number of ads, Then set completion.By taking Android system as an example, on tablet computer provided in this embodiment, APK(Android Package is pre-installed, Android installation kit) system, user terminal actively run APK in use, being switched on and for the first time, and carry out with advertisement scheduling server Orientation docking.User may see the advertising information that advertiser provides at any one interface of APP, but user may be selected Shield the advertising information for being not desired to see to property.After user shields the advertisement of some advertisement exhibition section, system will be in same advertisement Exhibition section shows other interested advertising informations of user.The relatively pure version of expense paid needed for the tablet computer of this version has A certain amount of discount, and during advertisement of leafing through, user in the early stage can be by rebating, relative to pure version rebating greater proportion The amount of money.If user, which wants to go to, falls advertisement, member can be opened, or pays certain expense to realize, tablet computer will after this Advertising service is no longer provided or specified certain advertising informations are not provided.

For the tablet computer of self-portrait version, after user selects the tablet computer of the version, provides a user nothing and appoint The plate of what function restriction, plate can pre-install that APP(prepackage mode is similar with advertising page, and details are not described herein again), it is wide to provide Push Service is accused, and user's alternative downloads the APP of all kinds of partners.For the tablet computer of self-portrait version, user is in head When the secondary entrance interface APP, it is necessary to fill in personal interest and personal information label, pass through user's portrait module and carry out self-portrait Operation forms user's portrait information, and is uploaded to advertisement scheduling server, to provide more intelligent acquisition of information for user Experience, the required expense paid of the tablet computer of this version equally also have discount with respect to advertising page, are discount maximum one Version.And during advertising information of leafing through, user leaies through advertising information, and system carries out rebating by algorithm, with maximum ratio. If user, which wants to go to, falls certain advertising informations, user equally can be by opening member, or payment certain expense is realized, herein it Afterwards, tablet computer will not be provided advertising service or not provide specified certain advertising informations.

Wherein, it after user selects the tablet computer of any one version, can be cut between any version at any time It changes, the price difference between each version can be subsidized or be handed in retroactively according to the actual situation, that is, be returned the overcharge and demand payment of the shortage, in this way, can be with Allow user that can more freely enjoy honorable user experience.

In one embodiment of the invention, cooperation advertisement is launched, and is additionally provided with commodity transaction mould in above-mentioned tablet computer Block buys advertisement i.e. and forms a set of whole comercial operation mode, and by commodity transaction module, user can be grasped as follows Make:

Consulting businessman: when user wants to seek advice from the corresponding product of Current ad information, in the corresponding advertisement details page of advertising information There is the social interface jumped with businessman's real-time communication.If current businessman is just near user position, which can be prompted User can reserve businessman and make house calls.If businessman is not online, which reserves on businessman for the autonomous subscription time of user Door service or the service of sending a telegraph.

AR(Augmented Reality, augmented reality) preview: when the commodity nature of purchase is more special, such as trip Sight spot admission ticket is swum, concert admission ticket etc., the corresponding advertisement details page of advertising information, which has, jumps online AR preview current production Live page, user can enter the position where current production, carry out virtual walking, and the customized various visual angles of switching carry out Experience on the spot in person allows the purchase of commodity to be without fear of an attack from the rear.

GPS finds businessman: when user thinks that the commodity of purchase are the commodity of take-away etc, advertising information is corresponding wide Accusing details page can show that neighbouring businessman, user can reserve nearest or most suitable businessman online according to classification, into Row transaction.After purchase, businessman can send someone to make house calls；Meanwhile user can check where the people that current businessman sends Geographical location and estimate time of arrival.

Buy commodity: when user thinks to buy current production immediately, the corresponding advertisement details page of advertising information is had One button, can jump payment interface immediately, trade after click.If the commodity just in activity, are such as auctioned or group Purchase, then can be directly entered the price auction page after clicking or purchase by group the page, continue to trade.

In addition to this user terminal in the present invention, if tablet computer also has other daily convenience-for-people functions, as calendar is looked into Read, calendar prompting, weather forecast and PM2.5 inquiry, exchange rate quotation tendency, noble metal tendency, customized horoscope, intelligent appliance it is distant Control, life payment, Domestic News etc..

The above embodiment of the present invention provides a kind of new advertisement business mode, by advertisement scheduling server and matches The user terminal of set is constructed a complete advertisement delivery system, and is drawn a portrait using user to realize accurate dispensing, Er Qieyong Family browse advertisements can obtain certain advertisement browsing expense, substantially increase the advertisement navigation interest of user, significantly improve advertisement The purchase conversion ratio of product；Zone bit is shown advertising information at times on the subscriber terminal simultaneously, can be most suitable Opportunity provides the product information most precisely, being most badly in need of in most suitable position for user, substantially increases user experience, also mentions The sale conversion ratio of Gao Liao advertiser, manufacturer.

Embodiment two

As shown in figure 3, in one embodiment of the invention, it is whole to be applied to user shown in Fig. 1 for a kind of advertisement placement method End 20, the method for the present invention include:

Step S201 generates user's portrait information according to the usage behavior of user terminal and the personal information of user's typing, described User draws a portrait information including at least user's classification information and user's unique identification information；

Step S202 obtains targeted advertisements information associated with user portrait information.

Step S203, according to the different periods of the advertisement browsing event of user, on the default interface of the user terminal Multiple and different default advertisement exhibition sections in show corresponding targeted advertisements information.

In embodiments of the present invention, user terminal can be smart phone, tablet computer, laptop, desk-top calculating Machine, intelligent sound box, smartwatch etc., however, it is not limited to this.

In step S202, user terminal can be from the advertising information downloaded in advance be locally called, can also be real-time It is downloaded from advertisement scheduling server, the specific steps are as follows:

Obtain the advertising information associated with user portrait information locally prestored；Or

User portrait information is uploaded to advertisement scheduling server；

Receive the advertising information associated with user portrait information that the advertisement scheduling server issues.

In a preferred embodiment of the invention, when user carries out advertisement browsing, certain number is carried out to user Rebating is based on this, the method for the present invention further includes following steps to excite the advertisement navigation interest of user:

When the triggering of the click event of advertising information, payment module is called to take to user account payment advertisement browsing；Or

When the click event of advertising information reaches preset triggering times, call payment module wide to user account payment Browsing is accused to take；Or

If the click event of advertising information occurs, in preset time point or by calling after preset duration payment module to described User pays advertisement browsing and takes.

Wherein, in the first above-mentioned situation, as long as user clicks advertising information, user terminal is believed that user is browsing Advertisement can call payment module to user account payment advertisement browsing expense at this time；Situation in second situation and third is a kind of The means of payment of lag, i.e., when user has browsed multiple advertising information (situation in second), or in the phase of user's browse advertisements Between, statistics a period of time (the third situation), then carry out advertisement browsing expense and settle accounts, to avoid payment prompt is frequently occurred, influence The excitement for continuously browsing advertising information of user.

In one embodiment of the invention, user terminal mainly includes user's portrait module and advertising display module； Wherein user's portrait module can realize that above-mentioned S201 step, advertising display module can realize above-mentioned S202 and S203 step, Function realization below in conjunction with this two module explains above-mentioned steps.

In a preferred embodiment of the invention, user terminal is also used to the advertisement browsing event according to user, from institute It states advertisement paying module and obtains advertisement browsing expense, and pay user and (advertisement is browsed expense direct payment to set in advance to user In fixed account).It is detailed, when user terminal occur advertisement browsing event when, i.e., user leaf through on the subscriber terminal advertisement letter During breath, user terminal meeting real-time calling payment module sends random or setting the amount of money to user, as user's browse advertisements Remuneration, with excite user leaf through advertisement so that purchase commodity；Meanwhile active user's terminal can also call user's portrait mould Block carries out real-time portrait operation, matching to user, to realize the production intelligently seen to user terminal push user's picture Product/advertising information.

The user terminal of the pure version can shield the advertising information；The user terminal of the advertising page is stepped on for the first time Output setting interface when record, there is the installation interface of the preset application program for being used to provide the described advertising information to user's output, If the application program of user installation setting quantity, sets completion；The user terminal of the self-portrait version is stepped on for the first time Output setting interface when land for labels such as user's typing hobby, personal information, and forms user according to these labels and draws As information.

User terminal is using tablet computer as example:

It is detailed, for the tablet computer of pure version, the plate without any function restriction is provided a user, user is alternative The APP(Application provided using plate supplier, application program), and tablet computer can shield all advertisers and push away The advertising information sent is immersed and pure use environment to user one.But the expense paid needed for the plate of this version is most High, it is substantially equivalent to plate price common in the market, the service for advertisement rebating of leafing through, but the advertisement returned at random can be enjoyed It is relatively small to browse the amount taken.

For the tablet computer of advertising page, the plate without any function restriction is provided a user, but can pre-install can for plate The APP that advertising information is shown is provided.It must select and download a certain amount of to carry out advertisement letter first entering tablet computer The APP shown is ceased, to achieve the purpose that accurate advertisement pushes, by taking Android system as an example, in tablet computer provided in this embodiment On, pre-install APK(Android Package, Android installation kit) system, user terminal is for the first time in use, booting can be transported actively Row APK, and be oriented and dock with advertisement scheduling server.User may see advertiser at any one interface of APP The advertising information of offer, but user optionally shields the advertising information for being not desired to see.When user shields some advertisement exhibition section After advertisement, system will show other interested advertising informations of user in same advertisement exhibition section.The tablet computer of this version The relatively pure version of the expense of required payment has a certain amount of discount, and during advertisement of leafing through, user in the early stage can be by returning Benefit, with the amount of money relative to pure version rebating greater proportion.If user, which wants to go to, falls advertisement, member can be opened, or pay centainly Expense realizes that after this tablet computer will not be provided advertising service or not provide specified certain advertising informations.

For the tablet computer of self-portrait version, after user selects the tablet computer of the version, provides a user nothing and appoint The plate of what function restriction, plate can pre-install that APP(prepackage mode is similar with advertising page, and details are not described herein again), it is wide to provide Push Service is accused, and user's alternative downloads the APP of all kinds of partners.For the tablet computer of self-portrait version, user is in head When the secondary entrance interface APP, it is necessary to fill in personal interest and personal information label, pass through user's portrait module and carry out self-portrait Operation, to provide more intelligent acquisition of information experience for user, the expense paid needed for the tablet computer of this version is opposite Advertising page equally also has discount, is the maximum version of discount.And during advertising information of leafing through, user leaf through advertisement letter Breath, system carry out rebating by algorithm, with maximum ratio.If user, which wants to go to, falls certain advertising informations, user can equally pass through Member is opened, or pays certain expense to realize, after this, tablet computer, which will not be provided advertising service or not provide, to be referred to Fixed certain advertising informations.

The above embodiment of the present invention provides a kind of advertisement placement method based on new advertisement business mode, the party Method is implemented on user terminal, draws a portrait information by user to realize the accurate dispensing of advertising information, and user's browse advertisements meeting Certain advertisement browsing expense is obtained, substantially increases the advertisement navigation interest of user, the purchase for significantly improving advertised product turns Rate；Simultaneously advertising information zone bit is shown at times on the subscriber terminal, can on most suitable opportunity, most suitable Position for user provide most precisely, the most product information be badly in need of, substantially increase user experience, also improve advertiser, factory The sale conversion ratio of quotient.

Embodiment three

As shown in figure 4, in one embodiment of the invention, a kind of advertisement placement method, applied to advertisement tune as shown in Figure 1 Spend server 10, which comprises

Step S301, receives user's portrait information of user terminal uploads, and the user draws a portrait information including at least user's classification Information and user's unique identification information；

Step S302 receives advertizing information resource and carries out audit filtering according to preset rules；

Step S303, acquisition meets the preset rules and advertising information associated with user portrait information, and distributes To the user terminal.

In embodiments of the present invention, advertisement scheduling server, generally computer equipment can be independent physics clothes Business device or terminal are also possible to the server cluster that multiple physical servers are constituted, can also be and provide Cloud Server, cloud data The Cloud Server of the basis such as library, cloud storage and CDN cloud computing service.

User terminal can be smart phone, tablet computer, laptop, desktop computer, intelligent sound box, intelligent hand Table etc., however, it is not limited to this.

User terminal and advertisement scheduling server can be attached by network, and the present invention is herein with no restrictions.

In a preferred embodiment of the invention, associated with user's portrait information wide in addition to being sent to user terminal Accuse information outside, advertisement scheduling server can also at random or according to the user draw a portrait information to user terminal send coupons, Cash or deduction certificate etc..

It in a preferred embodiment of the invention, is the advertisement browsing behavior and buying behavior that excite user, this hair Bright method further include:

User terminal is received to be requested according to the gathering that the advertisement browsing event of user is issued；

It is requested according to the gathering, payment module is called to be paid to the user terminal.

In the present embodiment, user terminal will record the advertisement browsing event of user, and can periodically or real-time report is given Advertisement scheduling server, the bill payment advertisement browsing that advertisement scheduling server can call payment module to specify to the user terminal Take.

It in one embodiment of the invention, mainly include advertisement recording module, advertisement for advertisement scheduling server Distribution module；Wherein, advertisement recording module can be performed above-mentioned S302 step, ad distribution module can be performed above-mentioned S301 with S302 step once explains above-mentioned steps in conjunction with the concrete function realization of this two module.

In a preferred embodiment of the invention, the advertisement scheduling server further includes advertisement paying module, is used for Advertiser pays to the advertisement browsing event of the user terminal；The user terminal is also used to clear according to the advertisement of user Look at event, obtain advertisement browsing from the advertisement paying module and take, and by advertisement browsing expense pay user (can directly by Advertisement browsing takes payment to the pre-set account of user).The present embodiment carries out rebating by browsing to advertisement, significantly User is improved to leaf through the interest of advertisement.

In one embodiment of the invention, user draw a portrait information core be to try to comprehensively to take out a user/ The information overall picture of consumer provides number further precisely, rapidly to analyze the important informations such as user behavior habit, consumption habit According to basis.

The above embodiment of the present invention provides a kind of new advertisement business mode, by advertisement scheduling server and matches The user terminal of set is constructed a complete advertisement delivery system, and is drawn a portrait using user to realize accurate dispensing, Er Qieyong Family browse advertisements can obtain certain advertisement browsing expense, substantially increase the advertisement navigation interest of user, significantly improve advertisement The purchase conversion ratio of product.

Example IV

As shown in figure 5, in one embodiment of the invention, it is whole to be applied to user shown in Fig. 1 for a kind of advertisement delivery device End 20, the advertisement delivery device include:

User's portrait generation unit 210, for generating and using according to the usage behavior of user terminal and the personal information of user's typing Family portrait information, the user draw a portrait information including at least user's classification information and user's unique identification information.

Advertisement acquiring unit 220, for obtaining targeted advertisements information associated with user portrait information.

Advertising display unit 230, for the different periods according to the advertisement browsing event of user, in the user terminal Corresponding targeted advertisements information is shown in multiple and different default advertisement exhibition sections on default interface.

In advertisement acquiring unit 220, user terminal can be from the advertising information downloaded in advance be locally called, can also To download in real time from advertisement scheduling server, particular content is as follows:

User portrait information is uploaded to advertisement scheduling server；

In a preferred embodiment of the invention, when user carries out advertisement browsing, certain number is carried out to user Rebating is based on this, the invention also includes rebating unit, which is specifically used for excite the advertisement navigation interest of user:

In one embodiment of the invention, user terminal mainly includes user's portrait module and advertising display module； Wherein user's portrait module can realize the function of above-mentioned user's portrait generation unit 210, and advertising display module can be realized above-mentioned The function of advertisement acquiring unit 220, advertising display unit 230 is realized below in conjunction with the function of this two module to above-mentioned each unit It explains.

User terminal is using tablet computer as example:

It is detailed, for the tablet computer of pure version, the plate without any function restriction is provided a user, user is alternative The APP(Application provided using plate supplier, application program), and tablet computer can shield all advertisers and push away The advertising information sent is immersed and pure use environment to user one.But the expense paid needed for the plate of this version is most High, it is substantially equivalent to plate price common in the market, the service for advertisement rebating of leafing through can be enjoyed, but the version user browses The amount that the resulting advertisement browsing of advertisement is taken is relatively small.

The above embodiment of the present invention provides a kind of advertisement delivery device based on new advertisement business mode, the dress It sets and is implemented on user terminal, information is drawn a portrait by user to realize the accurate dispensing of advertising information, and user's browse advertisements meeting Certain advertisement browsing expense is obtained, substantially increases the advertisement navigation interest of user, the purchase for significantly improving advertised product turns Rate；Simultaneously advertising information zone bit is shown at times on the subscriber terminal, can on most suitable opportunity, most suitable Position for user provide most precisely, the most product information be badly in need of, substantially increase user experience, also improve advertiser, factory The sale conversion ratio of quotient.

Embodiment five

As shown in fig. 6, in one embodiment of the invention, a kind of advertisement delivery device is applied to advertisement scheduling shown in FIG. 1 Server 10, which comprises

User's portrait information receiving unit 310, for receiving user's portrait information of user terminal uploads, the user, which draws a portrait, to be believed Breath includes at least user's classification information and user's unique identification information；

Advertisement filter unit 320, for receiving advertizing information resource and carrying out audit filtering according to preset rules；

Ad distribution unit 330 meets the preset rules and advertisement associated with user portrait information for obtaining Information, and it is distributed to the user terminal.

In a preferred embodiment of the invention, associated with user's portrait information wide in addition to being sent to user terminal It accuses outside information, the invention also includes coupons Dispatching Unit, advertisement scheduling server can be with by the coupons Dispatching Unit Send coupons, cash or deduction certificate etc. at random or according to user portrait information to user terminal.

It in one embodiment of the invention, mainly include advertisement recording module, advertisement for advertisement scheduling server Distribution module；Wherein, above-mentioned advertisement filter unit 320 can be performed in advertisement recording module, and ad distribution module can be performed above-mentioned User draw a portrait information receiving unit 310 and ad distribution unit 320, realize below in conjunction with the concrete function of this two module to upper Each unit is stated to be explained.

In a preferred embodiment of the invention, the advertisement scheduling server further includes advertisement paying module, is used for Advertiser pays to the advertisement browsing event of the user terminal；The user terminal is also used to clear according to the advertisement of user Look at event, obtain advertisement browsing from the advertisement paying module and take, and by advertisement browsing expense pay user (can directly by Advertisement browsing expense is got in the pre-set account of user).The present embodiment carries out rebating by browsing to advertisement, mentions significantly High user leaies through the interest of advertisement.

Embodiment six

Fig. 8 shows the internal structure chart of computer equipment in one embodiment；The computer equipment specifically can be in Fig. 1 User terminal 20(or advertisement scheduling server 10).

As shown in figure 8, the computer equipment includes that the computer equipment includes the processor connected by system bus, deposits Reservoir, network interface, input unit and display screen.Wherein, memory includes non-volatile memory medium and built-in storage.The meter The non-volatile memory medium for calculating machine equipment is stored with operating system, can also be stored with computer program, the computer program quilt When processor executes, processor may make to realize advertisement placement method.Computer program can also be stored in the built-in storage, it should When computer program is executed by processor, processor may make to execute advertisement placement method.The display screen of computer equipment can be with It is liquid crystal display or electric ink display screen, the input unit of computer equipment can be the touch covered on display screen Layer, is also possible to the key being arranged on computer equipment shell, trace ball or Trackpad, can also be external keyboard, touch-control Plate or mouse etc..

It will be understood by those skilled in the art that structure shown in Fig. 8, only part relevant to application scheme is tied The block diagram of structure does not constitute the restriction for the computer equipment being applied thereon to application scheme, specific computer equipment It may include perhaps combining certain components or with different component layouts than more or fewer components as shown in the figure.

In one embodiment, advertisement delivery device provided by the present application can be implemented as a kind of shape of computer program Formula, computer program can be run in computer equipment as shown in Figure 8.Composition can be stored in the memory of computer equipment should Each program module of advertisement delivery device, generation unit 210, advertisement acquiring unit 220 for example, user shown in fig. 6 draws a portrait With advertising display unit 230.It is described in this specification that the computer program that each program module is constituted executes processor Step in the advertisement placement method of each embodiment of the application.

It is given birth to for example, computer equipment shown in Fig. 8 can be drawn a portrait by the user in advertisement delivery device as shown in FIG. 6 Step S201 is executed at unit 210.Computer equipment can execute step S202 by advertisement acquiring unit 220.Computer equipment Step S203 can be executed by advertising display unit 230.

In one embodiment of the invention, propose a kind of computer equipment, the computer equipment include memory, Processor and it is stored in the computer program that can be run on the memory and on the processor, the processor executes institute The step as described in any advertisement placement method in embodiment two and embodiment three is realized when stating computer program.

In one embodiment of the invention, a kind of computer readable storage medium, computer readable storage medium are provided On be stored with computer program, when computer program is executed by processor, so that processor is executed such as embodiment two and embodiment Step described in any advertisement placement method in three.

Although should be understood that various embodiments of the present invention flow chart in each step according to arrow instruction successively It has been shown that, but these steps are not that the inevitable sequence according to arrow instruction successively executes.Unless expressly state otherwise herein, There is no stringent sequences to limit for the execution of these steps, these steps can execute in other order.Moreover, each embodiment In at least part step may include that perhaps these sub-steps of multiple stages or stage are not necessarily multiple sub-steps Completion is executed in synchronization, but can be executed at different times, the execution in these sub-steps or stage sequence is not yet Necessarily successively carry out, but can be at least part of the sub-step or stage of other steps or other steps in turn Or it alternately executes.

It is that can pass through those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method Computer program is completed to instruct relevant hardware, and the program can be stored in a non-volatile computer can be read storage In medium, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, provided herein each To any reference of memory, storage, database or other media used in embodiment, may each comprise it is non-volatile and/ Or volatile memory.Nonvolatile memory may include read-only memory (ROM), programming ROM (PROM), electrically programmable ROM(EPROM), electrically erasable ROM(EEPROM) or flash memory.Volatile memory may include random access memory (RAM) or external cache.By way of illustration and not limitation, RAM is available in many forms, such as static state RAM (SRAM), dynamic ram (DRAM), synchronous dram (SDRAM), double data rate sdram (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronization link (Synchlink) DRAM(SLDRAM), memory bus (Rambus) direct RAM(RDRAM), it is straight Connect memory bus dynamic ram (DRDRAM) and memory bus dynamic ram (RDRAM) etc..

Each technical characteristic of embodiment described above can be combined arbitrarily, for simplicity of description, present specification Combination not all possible to each technical characteristic in above-described embodiment is all described, as long as however, these technical characteristics Combination be not present contradiction, all should be considered as described in this specification.

The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously Limitations on the scope of the patent of the present invention therefore cannot be interpreted as.It should be pointed out that for those of ordinary skill in the art For, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to guarantor of the invention Protect range.Therefore, the scope of protection of the patent of the invention shall be subject to the appended claims.

Claims

1. a kind of advertisement delivery system characterized by comprising advertisement scheduling server, at least one can be with the advertisement tune The user terminal that degree server is communicated；

2. system according to claim 1, which is characterized in that the advertisement scheduling server further includes advertisement paying mould Block is paid for advertiser to the advertisement browsing event of the user terminal；

The user terminal can obtain advertisement browsing from the advertisement paying module and take according to the advertisement browsing event of user.

3. system according to claim 2, which is characterized in that the user terminal includes multiple and different versions, the use The quantity and classification of shown advertising information are arranged according to the difference of version for family terminal.

4. system according to claim 3, which is characterized in that the user terminal is according to the quantity of the advertising information point For three versions, respectively pure version, advertising page and self-portrait version, and the user terminal can in three versions into Row switching；

The user terminal of the pure version can shield the advertising information；

The user terminal of the advertising page exports setting interface when first logging into, and has to user's output preset for providing institute The installation interface of the application program of advertising information is stated, if the application program of user installation setting number of ads, sets It completes；

The user terminal of the self-portrait version exports setting interface when logging in for the first time, for user's typing hobby and a The label of people's information, and user's portrait information is formed according to the label, and be uploaded to the advertisement scheduling server.

5. a kind of advertisement placement method is applied to user terminal, which is characterized in that the described method includes:

6. according to the method described in claim 5, it is characterized in that, the method also includes:

When the click event of advertising information reaches preset triggering times, call payment module clear to user account payment advertisement Look at expense；Or

If the click event of advertising information occurs, call payment module to user after preset time point or by preset duration Bill payment advertisement browsing is taken.

7. according to the method described in claim 5, it is characterized in that, the acquisition is associated with user portrait information wide The step of accusing information specifically:

Obtain the advertising information associated with user portrait information locally prestored；Or the user is drawn a portrait in information Reach advertisement scheduling server；

8. a kind of advertisement placement method is applied to advertisement scheduling server, which is characterized in that the described method includes:

9. method according to claim 8, which is characterized in that the method also includes:

10. a kind of advertisement delivery device, it is applied to user terminal, which is characterized in that described device includes:

11. device according to claim 10, which is characterized in that described device further includes rebating unit, is used for:

12. device according to claim 10, which is characterized in that the advertisement acquiring unit is used for:

Obtain the advertising information associated with user portrait information locally prestored；

Or user portrait information is uploaded to advertisement scheduling server；

13. a kind of advertisement delivery device, it is applied to advertisement scheduling server, which is characterized in that described device includes:

14. device as claimed in claim 13, which is characterized in that the advertisement delivery device is also used to:

15. a kind of computer equipment, which is characterized in that including memory and processor, be stored with computer in the memory Program, when the computer program is executed by the processor, so that the processor perform claim requires to appoint in 5 ~ 7 or 8 ~ 9 The step of advertisement placement method described in one claim.

16. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium Program, when the computer program is executed by processor, so that the processor perform claim requires any one of 5 ~ 7 or 8 ~ 9 Described in claim the step of advertisement placement method.