KR101217142B1 - Pay-Back wire·wireless useable mobile advertising platform and advertising method using the advertising platform - Google Patents

Abstract

Interactive mobile advertising platform including the wired / wireless revenue-reduction advertising method and the advertising method according to the present invention, the user is connected to the mobile advertising platform provided through the wired / wireless information communication network for the user-specific mobile advertising platform When created, it provides a more convenient environment for searching various types of information and content, and the user selects the advertisement registered by the advertiser through the mobile advertising platform and saves it on the user's own mobile advertising platform or automatically receives the advertisement. Watch for a certain amount of time, Pay-Back Points are automatically earned, which can greatly reduce the burden of call charges, Internet charges, and download charges incurred by the use of the user terminal, and also provided by many companies. Provide an environment where you can enjoy the information and various contents Advertisers can increase the reach and effectiveness of their ads when they run ads, enable targeted, targeted mobile ads for customers, and provide advertisers with information from the database, including impressions and watch time, Advertisement allows you to determine whether to continue or stop the advertisement at the beginning, so that the advertiser can receive a refund of the remaining advertising fee when the advertisement is stopped. At the same time, it is possible to calculate the exact effect of the advertisement, and the advertiser can specify the advertisement target and the amount of advertisement such as country, region and subregion, age and gender, date and time, location, occupation, hobby, etc. It is possible to pay for advertising effectively.

Description

Interactive mobile advertising platform including wired / wireless revenue reduction advertising method and advertising method {Pay-Back wirewireless useable mobile advertising platform and advertising method using the advertising platform}

The present invention relates to a two-way mobile advertising platform and a method for advertising, including wired and wireless interlinked revenue reduction advertising method, specifically, the wired / wireless service user provided in a mobile advertising platform through a wired and wireless information communication network Access to a page for each individual's personal advertisement that is created and created to search and use various kinds of advertisements, information and contents more conveniently, and users can select and view various advertisements provided by information providers including advertisers If you download or download (down) on a private ad-only page of the ad for a certain period of time, some of the advertisement payments paid from the advertiser will be paid back to cash according to the ad viewing. Call charges, data charges and download charges It can dramatically reduce the burden on fees and create an ecological environment in which users can smoothly use various services and contents through voluntary participation. You can register the ads in a simple and easy way by selecting them.You can run targeting ads by segmenting by country, region, subregion, gender, age, occupation, date, time, advertisement size, type, etc. You can monitor the progress of the execution and all the results in real time to improve the efficiency of the advertisement and at the same time, to manage the advertising costs in an effective way through the advertising method that returns a portion of the advertisement to users. Efficient capital execution and management will be enabled, thereby B. Advertising companies provide one-way mobile push advertisements to a large number of unspecified users, creating a user environment where users can feel willing to accept and participate in mobile ads and feel valued to both advertisers and customers. By providing Win-Win service, advertisers can efficiently execute accurate advertisements with high reach rate, which can satisfy both sides of advertisers and users who promote economic development of related industries as well as vitalizing wired / wireless internet. The present invention relates to an interactive mobile advertising platform including a wired / wireless revenue-reducing advertising method of a new method and an advertising method thereof.

With the rapid spread of wired and wireless information and communication networks all over the world, the culture of providing and enjoying information and services is rapidly settling through the expanding mobile market.

Accordingly, the method of providing information and contents through wired and wireless information communication networks and the service type of advertisements are also variously changed.

First of all, when looking at the form of advertisements that are conventionally serviced online, many portal companies and online companies use the information and communication network to search for various contents such as search, shopping, booking, news, broadcasting, learning, and games for free or partly for a fee. Providers can calculate the amount of advertising (CPM / impressions) based on the number of members accessing their site and the number of daily visitors (daily page views), or when users click on ads registered by advertisers. Advertisers were attracted and provided with advertising services through various advertising techniques such as CPA / click advertising and CPA advertising and search advertising methods that participated in specific events or charged according to their use.

As a result, companies with the highest number of members or the highest number of visitors (page views) in sales revenue for banners or videos of the same size generate the highest advertising revenue, and the major decisive measure for ranking 2nd and 3rd is 1st, Realistic advertising is based on weekly or monthly page views and membership counts.

Due to the overheating competition and limited market structure of companies that provide this type and type of service, the emergence and difficulty of saturated online market and unproven advertisers act as a distrust and rejection of ad execution. It is a reality that raises a lot of problems for advertisements that have low reach rate and cost effectiveness.

In addition, the method of execution of advertisements provided by online companies is similar in the form of advertising method. Also, advertisers cannot execute targeting advertisement to maximize their advertising effect or difficult to manage effectively according to advertisement execution. It can be said. In addition, the advertising method also had a disadvantage that can not specify the amount of advertising, age, gender, region, time, amount.

In addition, when users use certain contents and search services provided by online companies, advertisements unrelated to service use are derived as pop-up advertisements, banner and video advertisements, etc. There was also a problem in that the negative effect of the advertisement was caused by stimulating users' displeasure and rejection of the advertisement.

As such, there is an urgent need for a breakthrough form of advertising that can satisfy both advertisers and users at the same time.

In addition, unlike the landline that has overheated competition and saturation, the mobile advertising market is expanding due to the rapid development of the wireless Internet and the wide spread of mobile terminals. Are being released.

Looking at the types of mobile advertising methods that are conventionally serviced, there is an advertising method using the most popular SMS and MMS. In the case of SMS, illegal spam caused by users' unilateral pushes of unwanted advertisements is so busy that the users are rejected by mobile advertisements and give negative impressions. Other advertising techniques include the method of providing the same banner-type advertisement in the mobile site in the mobile site, the advertisement method of earning points when purchasing certain items by accessing the mobile site, and the information reception in the flood of information. There is a form of advertising that provides free calls for a certain time by combining SMS and free calls in the United States for mobile users who have a high level of rejection. In addition, numerous advertising techniques related to mobile are released.

Recently, with the rapid spread of smartphones, advertising techniques using applications such as Apple's 'iPhone', 'promoted tweet' advertising technique of 'Twitter', 'action-based advertisement' advertising technique of 'Facebook' and augmentation When watching a specific advertisement based on the reality and location-based (LBS) mobile advertising techniques, various kinds of advertisements such as mobile advertisements providing free sound sources desired by users and mobile search advertisements such as 'Google' are appearing.

In light of these needs, the present inventor proposed the invention of 'Information providing method through information and communication network including a revenue-reduction advertising method' in Korean Patent Registration No. 10-736276, where a user clicks on an advertisement or views an advertisement. If you confirm, it maximizes the trust and participation rate of the advertisements by differentially reducing part of the advertising revenue.Advertisers can specify advertisements by country, region, subregion, gender, age, occupation, and hobbies. He has obtained a patent based on the mobile advertising method that can specify the time.

As a result, the user receives the advertisement or participates in viewing and advertisement events to receive a difference by receiving a differential, and the advertiser can specify an advertisement target and execute the advertisement.

However, the above patents allow users to accept the corresponding advertisements and watch the advertisements to receive the profits, but the advertisers who provide the advertisements stop the advertisements when they monitor the progress or judge that the advertisements are insufficient. As there is no system for the most important advertisers of ads that can be refunded, it is necessary to supplement and resolve them. Through the above problem solving, the targets, regions, and advertisement requirements of the advertisers can be specified. In addition to supporting targeted advertising methods, we also provide a monitoring system that allows you to check the progress and results of advertisements and provide a service that allows you to receive a refund of advertising costs in the event of poor advertising effectiveness. A new way to expand the mobile advertising market by increasing the participation of The rise of cloud advertising methods are urgently demanded.

Despite the problems in terms of users and advertisers, due to the rapid spread of smartphones and the rapid growth of the mobile market, the demand and participation of mobile advertisements of various companies are increasing, and the market size is also rapidly increasing. This is a phenomenon that occurs as a result of the rapid development of the technological progress of the mobile Internet, and as a result, this problem must be solved.

In order to explain the reason why the present inventors decided to apply the present invention to the mobile field, it is considered necessary to explain the evolution process of mobile. When describing the development process of the mobile internet, the first time that the mobile internet is commercialized is the European mobile phone. Based on the standard 'GSM', '2G phones' (2nd generation phones) appeared, and digital technology began to be demonstrated. At the heart of the technology is the beginning of a mobile Internet at the character and text level by compressing and transmitting voice signals into digital signals of zeros and ones. However, due to technical limitations in this period, interactive advertising was never possible.

Since then, the International Telecommunication Union (ITU) has launched the 'IMT 2000' since 2000, which sets the global standard using the frequency band of 2000MHz and unifies the global telecommunications market so that the world's wired and wireless networks can be linked. '3G phone' (3rd generation phone) with added wireless internet) function was launched and commercialized in various countries. This was the time of the high-speed multimedia era, which provides high quality video calls and high-quality content at high speed. However, the implementation of such high-speed multimedia required a more powerful wireless network that could cover the processing speed. It was a homework.

Korea has solved this problem and first commercialized it. Korea developed 'WCDMA' (Wideband Code Division Multiple Access), a technology commercialized in 2007, which is theoretically a high-speed wireless network capable of data communication up to 142 mbps. It can be implemented.

Apple's smartphone, 'iPhone', launched in the domestic wireless communication market in 2009, is equipped with a computer operating system (OS), which is equipped with a personal digital assistant (PDA) function. It was an amazing product with added features, and it was able to provide web surfing function and various applications at the same time through WIFI.

In particular, 'Apple' launched 'iAD' advertisement using application in 'App Store' of 'iPhone' in 2010, but this is a limited service available only to users who own 'iPhone'. In response, Google, the world's No. 1 search portal, acquired 'ADMOB', a mobile advertising company, and launched a mobile search advertisement through 'Android' phones to compete in the global market. In addition, SNS-based web service companies such as Twitter and Facebook are also fiercely competing for the mobile ad market.

In addition, in Korea, portal companies such as Naver and Daum are showing rapid progress in providing mobile services by throwing tickets to the mobile advertising market and displaying their banner ads on their mobile pages. Interest in growth and expansion is growing

However, the form of mobile advertising provided by the various companies described above can not increase the reach and efficiency of the advertisement for the advertiser or execute the targeted advertisement targeting the specific target, and users must watch or participate in the mobile advertisement. It does not provide the necessity and cause, and there is no way for the advertiser to verify the analysis and the result of the advertisement in progress, and it can be regarded as the half service because the advertisements that do not get the refund of the advertising are the main ones.

In particular, more solutions are required in terms of mobile users.

Advertisements provided by advertisers can be used only in certain mobile terminals (only users with 'iPhone' can use application ads in 'Apple') or target users of limited smartphones due to the carrier's environment. A mobile advertisement is in progress, and there is no solution to the packet charge incurred when the user uses the advertisement and the charge that is the biggest burden on the user when using the wireless Internet.

Users also have to pay data charges when using mobile ads and the disadvantages of being able to receive a lot of inconvenience and limitations due to advertising when using content.

However, despite the above environment, the development and evolution of mobile devices continues, and the mobile terminal market is rapidly expanding due to the competition and participation of many companies and the rapid spread of various smart phones.

At this point, however, mobile ads cannot return revenue to users, as described above, and advertisers cannot see, judge, or monitor the effectiveness of advertisements, and they can't control the costs of executed ads. It is a problem similar to the conventional one that the system is operated in such a structure that it is not possible to request a refund of expenses. This can be said to be the same as Apple or Google, the world's No. 1 and second smartphone service providers, and SK Telecom, LG Telecom, KT and Korea's three largest mobile carriers. Wireline portal operators Naver, Daum, and Nate have the same problems.

An object of the present invention is to solve such a problem, and users can access various personal information and contents through a mobile advertising platform by accessing a personal advertisement dedicated page provided through a wired / wireless information communication network easily and quickly anytime, anywhere. Provide a more convenient search and use environment, and receive the advertisement registered by the advertiser on the homepage or mobile homepage of the wired / wireless site through the mobile personal advertisement dedicated page of the user, or select the advertisement, the page of his personal advertisement only Pay-Back Points are automatically earned as you watch various advertisements contained in the page dedicated to personal advertisements, so that you can bear the burden of call charges, internet data charges, or download charges incurred by the use of your device. Reduction ceremony for wired and wireless interworking that can be solved Interactive mobile advertising platform that includes high-ways and to provide their advertising methods.

Still another object of the present invention is to provide a standard for calculating the amount of the advertisement when the advertiser registers the advertisement so that the advertiser can advertise the country or region, subregion, age, age, date and time, hobby, occupation, etc. If you select the cost of the ad to be executed, such as the size and type of the ad, the calculation information of the database such as the number of views or the price according to the execution of the ad is automatically provided to realize the desired advertisement for a specific customer to increase the reach and effectiveness of the ad. In addition, by providing a service that can monitor the progress of the advertising run by the advertiser in real time, it increases the efficiency of the advertisement, and provides a way to continue or stop the advertising if the advertising effect is insufficient. Refunds of remaining advertising costs upon request for a refund along with the suspension of the relevant ad Woman offering a wide range of businesses based on the reliability and service to maximize our advertisers' participation in oil, with wireless interworking revenues reduced expression method of advertising and interactive mobile advertising platform to provide its advertising methods.

Further another object of the present invention, the advertiser specifies the target of the advertisement, such as country and region, subregion, age and gender, location, date, time, occupation, hobbies, etc., and specify the amount of advertising, size, type, form, etc. Two-way mobile with wired / wireless interlinked revenue-reducing advertising method based on the two-way interaction between advertisers and users who can run targeted ads and pay advertising costs It is to provide an advertising platform and its advertising method.

These objects of the present invention, automatically accumulate payback points according to the advertisement viewing on the user terminal and monitor the progress of the advertising in real time while the advertiser performs the targeted advertising, if the advertising effect is insufficient, the refund with the ad suspension Mobile advertising platform that can receive, user terminal that uses the received or contained advertising contents and various information contents by installing and automatically creating the user's personal page for personal advertisement by accessing the mobile advertising platform, and mobile advertisement Wired / wireless Internet and WAP (wireless application protocol) protocol of TCP / IP protocol that connects platform to information provider system that can register and manage advertisement, mobile advertisement platform, user terminal, and information provider system. Including Information and Communication Network with Wireless Internet It is accomplished by an information communication system for executing the two-way mobile advertising platform in accordance with the present invention.

These objects of the present invention, the user terminal accessing the mobile advertising platform 20 for the use of the mobile advertising step of inputting the necessary information for the generation and use of a private advertising dedicated page, the user terminal to which the advertising information belongs Selecting and clicking an advertisement displayed on a mobile or online site through the mobile advertisement platform 20, recognizing the user terminal by the mobile advertisement platform 20, and advertising that the user terminal 30 watches the advertisement. Clicking on the viewing signal, the user terminal 30 completes the viewing of the advertisement and earning a pay-back (Pay-Back) at a predetermined rate for the corresponding advertisement, earned pay-back points (Pay-Back) points in cash Payback payment method of the user terminal comprising the step of switching to receive a refund; The advertiser accesses the mobile advertising platform 20 that provides a pay-back service and provides information such as the information and contents of the advertising company and the options of the advertisement for the ongoing advertisement (ad classification, ad size, ad position). Selecting and registering information such as target setting and advertising amount), analyzing the conditions and options of the registered advertisement, and automatically storing the advertisement registered by the advertiser in the database of the mobile advertisement platform 20. Advertiser is configured to monitor the real-time information according to the advertisement viewing of the user through the user terminal 30, when requested for an advertisement, when the effect of the advertisement is insufficient, stop the advertisement and the remaining amount Two-way mobile including a wired / wireless linked revenue reduction advertising method according to the present invention including a method for determining the advertisement registration of the advertiser having a step of recovering; It is achieved by a method of advertising.

These objects of the present invention include a payback point payment method of a user terminal and an advertisement registration determination method of an advertiser performed through a mobile advertising platform; Payback point payment method of the user terminal, the user terminal accessing the mobile advertising platform for using mobile advertising, the mobile terminal (WAP) and the mobile web (WAP) through the mobile advertising platform to which the user terminal belongs advertising information; Web), application or online advertisement site and banner and text, image, video ads selected in the form of clicking or storing, mobile advertising platform to recognize the user terminal, the user terminal to advertise Clicking on the advertisement watching signal to watch, Completion of the advertisement watched by the user terminal and earning pay-back points at the rate determined for the corresponding advertisement on the mobile advertising platform, Pay-back earned ) Convert the points into cash and receive a refund; The advertisement registration determination method of the advertiser, the advertiser is connected to the mobile advertising platform that provides and manages the pay-back (Pay-Back) point through the information providing system to the information of the advertising company and the contents of the advertisement and the ongoing advertising Selecting and registering the advertisement option such as advertisement classification, advertisement size, advertisement position, target setting, and advertisement amount for the advertisement, and analyzing the conditions and options of the registered advertisement, the advertisement registered by the advertiser is automatically displayed in the database of the mobile advertisement platform. Storing the information, monitoring the real-time information according to the user's advertisement upon request of the executed advertisement, and stopping the advertisement and recovering the remaining amount when the effect of the advertisement is insufficient; It is achieved by the advertising method of the interactive mobile advertising platform including a wired / wireless interworking revenue reduction advertising method according to the present invention.

The interactive mobile advertising platform including the wired / wireless interlinked revenue reduction advertising method and the advertising method according to the present invention allow a user to access various types of information and content by accessing a mobile advertising platform provided through a wired / wireless information communication network. Pay-Back provides a more convenient environment, and when a user selects the advertisement registered by the advertiser through the mobile advertising platform, saves it on the user's own personal advertisement page, or watches the automatically received advertisement, Pay-Back ) Points are automatically accumulated, so that the charges such as call charges, internet charges, and download charges generated by the use of the user terminal can be eliminated by advertisement viewing, and various contents provided by many companies through the information provider system. Provides a comfortable experience for advertisers, In order to increase the reach and effectiveness of advertisements, it is possible to tailor-targeted mobile ads for customers who want to run ads. Advertisers can be refunded in the event of an interruption, and a real-time monitoring service that provides calculation information of the database in real time enables accurate calculation of advertisements, and allows advertisers to It is possible to specify the advertising target and the amount of advertising such as country and region and specific region, age and gender, date and time, location, occupation, and hobbies, so that it is possible to pay the advertising cost most efficiently.

1 is a block diagram of a bidirectional mobile advertising platform including a wired / wireless linked revenue reduction advertisement method of the present invention and an information communication system for executing the advertisement method thereof.
2 is a block diagram of a mobile advertising platform of the present invention
Figure 3 is an exemplary view showing a private advertising page of the user terminal of the present invention.
4 is an overall flowchart of the information providing method of the present invention.
5A and 5B are flowcharts illustrating a process of generating a personal advertisement-only page of a user terminal of the present invention.
Figure 6 is a flow chart showing the information provider registration process of the present invention.
7 is an exemplary view showing a process of inputting advertisement information of the present invention.
8 is an exemplary view showing an advertisement form of a website of the present invention.
9 is an exemplary view showing an advertisement form of a mobile WAP site of the present invention.
10 is an exemplary view showing an advertisement form of a mobile website of the present invention.
11 is an exemplary view showing a mobile application advertising form of the present invention.
12 is a flow chart according to revenue calculation and reduction according to the advertisement viewing of the present invention.
Figure 13 is a flow chart for determining the duration and interruption of advertising of the present invention.
14-25 illustrate exemplary functions implemented in a user terminal of the present invention.

The interactive mobile advertising platform including the wired / wireless revenue-reduction type advertising method of the present invention and the information communication system for executing the advertising method are wired / wireless internet and WAP of the TCP / IP protocol as shown in FIG. 1. (wireless application protocol) protocol information network 10 of the wireless Internet, the mobile communication platform 20, the user terminal 30, the information provider system 40, and the mobile advertising platform 20 connected to the information communication network It includes a personal advertisement dedicated page 50 automatically generated or downloaded to the user terminal 30 through the).

In the mobile advertising platform 20, the user terminal 30 accesses the mobile advertising platform 20 through the information communication network 10 so that the user's own personal advertisement-only page 50 is registered in the user terminal 30. . In addition, the advertiser registers an advertisement on the mobile advertising platform 20 and views the registered advertisement, or the user uses the user terminal 30 to store, watch, or present a function such as a portion of the advertising cost according to the result. It gives back to the user, provides analysis results to advertisers according to the status and situation of advertisement contents, and refunds the remaining advertising costs if the advertising effect is insufficient. To this end, the mobile advertising platform 20, as shown in Figure 2, consisting of a server unit 21 and the data storage unit 22, although not shown may include a separate display unit.

The server unit 21 includes a user web server 21-1, a video on demand (VOD) server 21-2, and an advertiser web server 21-3.

The user WEB server 21-1 supports the personal information input and management function for the use of the mobile advertising platform 20 of the user, as well as the situation in which the user accesses the mobile advertising platform 20 through wired or wireless Internet. According to the user's personal information and personal advertisement pages (50), wired and wireless, and the advertisement of text, image, video, content list and advertisement information in the form of icons or banners are displayed on the screen. The advertisement content corresponding to the desired advertisement information is provided. In addition, depending on the type of usage, such as watching, presenting, or presenting, the user automatically accumulates pay-back points and accumulates when the user requests to convert the accumulated pay-back points into cash. It also provides the ability to convert old Pay-Back points into cash.

Advertisements or advertisement contents displayed on mobile or online sites may be displayed in the form of icons, banners or text, images, videos, and the like.

The VOD server 21-2 converts and processes the video advertisement file registered by the advertisement registrant and executes the converted video advertisement file in the user terminal 30. The video advertisement file is automatically encoded regardless of the type of the video advertisement file registered by the advertiser and automatically provided to the user terminal 30.

The advertiser WEB server 21-3 is connected to the mobile advertising platform 20, the advertiser provides a pay-back service through the information provider system 40 information such as advertising company information and advertising information, etc. And select and register advertisement options (ad classification, advertisement size, advertisement location, target setting, advertisement amount, etc.) for the ongoing advertisement, and analyze the conditions and options of the registered advertisement to analyze the advertisement registered by the advertiser. It automatically stores in the data storage unit 22 of the mobile advertising platform 20 and provides an advertiser management function so that advertisers can monitor real-time information according to the progress of the advertisement when requested for the executed advertisement. In addition, when the effect of the advertisement is insufficient, it also provides a function to stop the advertisement and recover the remaining amount.

The data storage unit 22 is basically a personal information DB (22-1), pay-back (Pay-Back) information DB (22-2), search index DB (22-3), advertising information DB (22-4) ), Refund information DB 22-5, and information provider DB 22-6.

The personal information DB 22-1 stores basic information of an individual user who accesses the mobile advertisement platform 20 to generate a personal advertisement page and data necessary to operate a personal advertisement dedicated page. The basic information may include personal identification information such as ID, password (password) for each member, personal identification name, social security number, telephone number, address, email address, job, hobby, bank information for payback, etc. The data necessary to operate the personal advertisement-only page may include a list of advertisement contents and advertisement contents information stored by the user, but the present invention is not limited thereto. These basic information and data can be changed by the user, and the changed basic information and data are updated in real time in the personal information DB 22-1.

The pay-back information DB 22-2 is credited according to a usage form such as a user watching or presenting an advertisement content provided by an advertiser in the mobile advertisement platform 20 through the user terminal 30. Pay-back information, but is not limited thereto. The data may be changed according to the type and method of the advertisement provided and the type of use of the user, and the changed data is updated in real time in the pay-back information DB 22-2.

In the search index DB 22-3, only information that can be used as a search index is extracted and stored separately from the information stored in the advertisement information DB 22-4 and the information provider DB 22-6. The search index may be composed of numbers, letters or predetermined digits determined by the integrated search system developed by the present inventor using the above information. Since the search index is basically the same as the information stored in the advertisement information DB 22-4 and the information provider DB 22-6, it is not necessary to separately configure the search index DB 22-3. However, since the advertisement information DB 22-4 and the information provider DB 22-6 store various information in addition to the information related to the search index, the mobile advertisement platform 20 is not provided if the search index DB 22-3 is not present. It takes a long time because all information stored in the advertisement information DB 22-4 and the information provider DB 22-6 has to be searched in order to extract information corresponding to the search index. On the other hand, if information that can be a search index is extracted in advance and stored in the search index DB 22-3, since only the search index DB 22-3 needs to be searched, time can be effectively reduced.

The advertisement information DB 22-4 actually includes advertisement data registered in the mobile advertisement platform 20, advertisements of companies and personal information, and advertisements necessary for specifying an advertisement target such as gender, age, occupation, hobby classification. Selection conditions such as the type and amount of advertisement necessary to determine the type of advertisement, such as the target selection condition, the size, location, type of advertisement (text, photo, flash, video, mobile phone hologram advertisement, etc.), and the duration of the advertisement (date, time, etc.) All advertising information is stored. The advertisement information may be generated by being received from the information provider system 40 through the information communication network 10, and other corresponding advertisement information requested through online or offline may be directly connected through an input device connected to the mobile advertisement platform 20. Can also be generated by input.

The refund information DB 22-5 has information that can grasp the current status of advertisements according to the user's usage form, such as viewing status of individual advertisements and presenting them, based on all advertisement information registered in the advertisement information DB 22-4. Is stored. This information is composed of information that can be found in detail about the refund of the advertisement, such as the number of times of viewing, the number of gifts, the amount of pay-back provided to the advertising cost, application for refund, details of refund completion, but the present invention This is not limited to this. These information may be changed by the operator of the mobile advertising platform 20, the changed information is updated in real time in the refund information DB (22-5).

The information provider DB 22-6 stores basic information of an individual or a company who wants to provide his / her advertisement contents through an access program provided by the mobile advertisement platform 20. Basic information of individual or company is member ID, password (password), company name, country name, region name, business registration number, representative's name, representative's resident registration number, representative's address, business classification, type of business For example, the site may have a URL, the number of employees, and other information to promote an individual or business. If there is no site operated by an individual or company that is an information provider, the content to be provided may be stored directly in the information provider DB 24-4. The foregoing is merely exemplary and the present invention is not limited thereto.

The mobile advertisement platform 20 is provided as a default service module when the user terminal 30 is manufactured, in the case of a mobile terminal, provided as a default, or in the case of a user terminal 30 already released. Using a SIM card or a dedicated hotkey (HotKey) for connection of the mobile advertising platform 20, provided by the mobile communication or related service providers as a basic service menu or advertising of the operator's mobile advertising platform 20 It is provided with a linking icon that allows direct access to the page.

Finally, the information provider system 40 is used by individuals or companies who want to provide their own information, including advertisements, via the information communication network 10. To this end, the information provider system 40 should be a computer device that can communicate with an Internet browser capable of displaying web content. In addition to a corporate server, a desktop computer, a notebook computer, and the like should be used for personal computers, IPTV telephones, and wireless. It also includes DMB broadcasting such as mobile phones, PDAs, etc., capable of internet communication.

Therefore, the information provider system 40 is not limited to only operators such as online and offline, which actually operate a specific business, and may be an individual who operates a personalized page such as UCC, SNS, mini homepage, blog, and email. . In addition, an individual or a company using the information provider system 40 does not necessarily have to operate its own site, and simple information such as a company introduction is stored in the mobile advertisement platform 20 and then directly requested when searching. It can also be sent. Therefore, the information provider page provided by the mobile advertising platform 20 may be a page of a site operated by the information provider or may be a page generated by the mobile advertising platform 20.

The personal advertisement-only page 50 performs a function of receiving advertisement content and other services provided from the information provider system 40.

The technical configuration of the present invention will be described in detail with reference to FIG. 4 showing the overall steps of the information providing method according to the present invention.

First, when the user starts to access the user terminal 30, the mobile advertising platform 20 receives the necessary information from the user terminal 30 through the information communication network 10 to generate a personal information DB 22-1 Save (S10). At this time, the personal information DB 22-1 stores the basic information of the individual user and data necessary for operating the personal advertisement-only page.

The mobile advertising platform 20 receives the necessary information from the information provider system 40 through the information communication network 10 to generate and store the information provider DB 22-6 (S20). At this time, the information provider DB (22-6) is stored the basic information of the individual or company who wants to provide their information through the access program provided by the mobile advertising platform 20. This basic information may include information necessary to link users to the information provider's site, such as the URL of the site if the information provider operates a separate site, and the information provider does not operate a separate site. May include the information itself to be provided.

The mobile advertisement platform 20 receives advertisement information including advertisement conditions through the information communication network 10 to generate and store advertisement information DB 22-4 (S30). The advertisement information includes search index list information obtained by searching the information provider DB 22-6 using a predetermined advertisement condition and extracting a corresponding search index. Therefore, this search index list information is also stored in the advertisement information DB 22-4. The search index list information may be made in a form of listing advertisements targeted to the search index based on the search index, or in a form of listing search indexes targeted by the advertisement based on each advertisement.

The advertisement information includes advertisement data containing advertisement contents, personal information of the advertiser, selection conditions such as advertisement target selection, advertisement type, cost, and the like, and the advertisement information is an information provider system connected through the information communication network 10. 40 may receive the transmission, and other contents produced on-offline may be directly transmitted from the mobile advertising platform 20.

Generation and storage of the personal information DB 22-1 (S10), generation and storage of the information provider DB 22-6 (S20) and generation and storage of the advertisement information DB 22-4 (S30) ) Is an event that occurs repeatedly while the system according to the present invention is operating, and events that occur in parallel regardless of the order.

As described above, when the generation and storage of the personal information DB 22-1, the information provider DB 22-6, and the advertisement information DB 22-4 are completed, the mobile advertisement platform 20 establishes an information communication network 10. Recognize that the user terminal 30 is connected to the personal advertisement-only page through (S40). In this case, it is assumed that the user terminal 30 is connected through the wired / wireless internet of the TCP / IP protocol method and the wireless internet of the WAP protocol.

The mobile advertisement platform 20 includes advertisement information in a user's personal advertisement-only page, transmits and exposes the advertisement information to the user terminal 30, and the user can watch an advertisement on his personal advertisement-only page or present it to others. (S50). Here, the advertisement information means the advertisement data actually displayed, and in the present embodiment, it is described that the advertisement is displayed only on the personal advertisement-only page transmitted to the user terminal 30, but the technical spirit of the present invention is not limited thereto. Advertisements may also be displayed on pages of the mobile advertising platform 20 where the user is connected through his personal advertisement-only page.

The mobile advertisement platform 20 calculates the revenue according to the advertisement view based on the number of clicks and views of the advertisement information included in the personal advertisement-only page, the exposure time and the number of gifts, and the like of the payback information DB 22-2. Store in the corresponding field (S60). According to the present invention, the mobile advertisement platform 20 returns a portion of the advertisement fee to the user in exchange for the user watching the advertisement on the page 50 or the page of the mobile advertisement platform 20. This revenue-reduction advertising method can induce a large number of users to use the information providing service according to the present invention can greatly contribute to the service activation.

The method of calculating the revenue according to the advertisement can be calculated in various ways depending on the type and size of the advertisement, the number of views, the time, and whether it is the main page and the subpage. In addition to the information, viewing of the advertisement information included in the page of the mobile advertisement platform 20 may be included in the revenue calculation.

The method of returning the calculated revenue can also be implemented in various ways, such as depositing cash in the user's bank account, reducing the service fee from the service fee as much as the revenue from the advertisement, and earning points for personal advertising. It can also be used as cyber money within a dedicated page. As described above, since the method for reducing the profit includes the case where the profit is made outside the system according to the present invention, the technical configuration of the present invention calculates the profit according to the advertisement viewing and stores the profit in the payback information DB 22-2 to store the profit later. Specify only the steps that make it available as data for reduction.

The mobile advertisement platform 20 provides an advertiser management function so that the advertiser can monitor real-time information according to the advertisement progress upon request after the user completes the steps for realizing the above-described revenue reduction advertisement method. In addition, when the effect of the advertisement is insufficient, it provides a function to stop the advertisement and recover the remaining advertisement amount.

The mobile advertisement platform 20 calculates the cost of viewing the advertisement based on the number of clicks and views, the exposure time, the number of presents, and the like of the registered advertisement content through the information provider system 40, and analyzes the effect of the advertising cost and the like. The advertisement period, the user pay-back point, the remaining advertisement amount, etc. are stored in the corresponding field of the refund information DB 22-5 (S70). According to the present invention, if the information provider analyzes the effect of the advertisement and decides whether or not to continue the advertisement and stops, the remaining advertisement amount is refunded. By encouraging the use of the service, it can greatly contribute to the service activation.

The personal information DB generation and storage step S10 will be described in more detail with reference to FIGS. 5-A.

First, the mobile advertising platform 20 recognizes that the user terminal 30 is connected to request the creation of a personal advertisement-only page through the information communication network 10 (S11). This recognition is performed by the user clicking on the registration menu in the access program provided by the mobile advertisement platform 20. The menu name is a tentative name according to the present invention.

Thereafter, the mobile advertisement platform 20 requests and receives information and data necessary for generating a personal advertisement-only page from the user terminal 30 (S12). The information may include personal identification information such as ID, password (password) for each member, personal identification name, social security number, gender, telephone number, address, email address, job, hobby, bank information, and the like. The data necessary to operate the personal advertisement-only page may include a list of advertisement contents and advertisement contents information stored by the user, but the present invention is not limited thereto. As described above, the basic information and data are changed by the user and updated in real time in the personal information DB 22-1.

Thereafter, the mobile advertisement platform 20 transmits a list of advertisement contents and advertisement contents information stored by the user to a personal advertisement-only page by using the received information, and receives them in the user terminal 30 (S13).

The mobile advertisement platform 20 generates a personal advertisement-only page including an advertisement list using the received information and stores it in the personal information DB 22-1 (S14).

The step of creating and storing the personal information DB in step S10 is a case of newly registering or using a wired / wireless service based on a two-way mobile advertising platform including a wired / wireless revenue-reducing advertising method. 5-a shows a new subscription and 5-b shows a conventional subscription.

An information provider DB generation and storage step of step S20 will be described in more detail with reference to FIG. 6.

First, the mobile advertising platform 20 recognizes that the information provider system 40 is connected through the information communication network 10 to request registration as an information provider (S21). This recognition is performed by the information provider accessing the mobile advertising platform 20 and clicking the registration menu.

Thereafter, the mobile advertisement platform 20 requests and receives information necessary for registration as an information provider from the information provider system 40 and stores it in the information provider DB 22-6 (S22). The information necessary for registration as the information provider is member ID, password (password), company name, country name, region name, business registration number, representative's name, representative's resident registration number, representative's address, business category, business category, directly operated site The presence or absence of the site, the URL if there is a site, the number of employees and other information for promoting an individual or a company has already been described above.

When the mobile advertising platform 20 provides a function for the information provider to register and manage the advertisement by using the received information provider information, the information provider can select the desired advertisement product, advertisement target, advertisement form, advertisement date. Advertisement costs are determined and stored in the advertisement information DB 22-1. (S23)

Finally, the mobile advertising platform 20 extracts a series of information necessary for searching the information provider from the received information and stores it in the search index DB 22-3 (S24). This saves the search index separately, making the search faster.

An embodiment will be described with reference to FIG. 7 of the advertisement information registration step of step S30.

As described above, the advertisement information includes advertisement data containing advertisement contents, personal information of the advertiser, selection conditions for advertisement targets, advertisement type determination conditions, and the like, and the advertisement information is provided by an information provider system connected through the information communication network 10. 40 may receive the transmission, and other contents produced on-offline may be directly transmitted from the mobile advertising platform 20.

For example, when the information provider clicks a menu for requesting an advertisement in an access program provided by the mobile advertisement platform 20, the mobile advertisement platform 20 transmits a page for selecting an advertisement target. The information provider selects the advertisement name (A) that he wants to advertise on the page for the advertisement target selection sent, the region selection and the object selection (B) which are various selection criteria of the advertisement target, and then confirms the advertisement transmission menu (C). Click to end the sorting operation. When all of the advertisement target selection conditions (B) are selected, the total number of advertisement targets corresponding thereto and the corresponding advertising costs are calculated and posted in real time.

According to this embodiment, the advertiser has chosen to advertise his "BMW New 5" against a man in his twenties living in Seoul. The advertisement target selection condition (B) may be further subdivided into subdivisions (Gangnam-gu, Gangdong-gu, Seocho-gu, etc.) and hobbies (music, art, sports, leisure, etc.). In addition, the advertisement data displayed on the personal advertisement-only page may be directly attached by the advertiser or may use an advertisement production service provided by the mobile advertisement platform 20.

Determination of the advertisement form is also made through the same process as the method of selecting an advertisement target. As mentioned above, the information provider may preview the form of advertisement such as location, size, type of advertisement (text, icon form, banner form, photo, flash, video, mobile phone hologram advertisement, etc.), and duration of advertisement (date, time, etc.). The cost of advertising is calculated differently accordingly.

A revenue calculation step according to the advertisement viewing step S60 will be described in more detail with reference to FIG. 12.

FIG. 12 is a flowchart illustrating a profit calculation and a storage step according to an advertisement view of the present invention. First, when the user connects to the mobile advertisement platform 20 through the user terminal 30, the user may proceed to step S60. The information stored in the information DB 22-1 and the advertisement information DB 22-4 is searched to determine whether the user is the advertisement information directly viewed from the mobile advertisement platform or the advertisement information included in the personal advertisement-only page. In addition, if the advertisement is included in the user's personal advertisement-only page as a result of the determination in step S60, the advertisement viewing is checked.

Thereafter, according to the viewing at step S61, the advertisement viewing time is determined and judged. (S62) If it is determined that the advertisement viewing time has passed, the payback information DB 22-2 is used to determine the advertisement viewing time. The revenue is calculated and the information is stored (S63).

Revenue calculation based on the viewing of the advertisement can be calculated only when the user sees the advertisement information displayed on the mobile advertisement platform or the page dedicated to his personal advertisement, and the advertisement displayed on the personal advertisement only page regardless of whether or not the user saw the advertisement. It can also be calculated only by the number of information. In addition, the number of advertisement information displayed on the mobile advertisement platform 20 connected to the user through the personal advertisement dedicated page, as well as the number of advertisement information displayed on the personal advertisement-only page of the user, can also be used to generate the revenue according to the advertisement viewing of the user. Can be included in the calculation.

In the step S62, the payback of the user's individual in response to the user's revenue stored in the pay-back information DB 22-2 corresponding to the user information stored in the personal information DB 22-1. ) The amount is calculated and the pay-back information is stored in the personal information DB 22-1. (S64)

After that, when the user applies for cash conversion of the pay-back accumulated in his pay-back information DB 22-2, he / she responds to the personal information DB 22-1. If it is determined, the cash conversion information is stored in the pay-back information DB 22-2, and the user is provided to the user in various forms such as points or cash equivalent to the pay-back for which the cash conversion is requested. (S65)

If it is determined in step S62 that the advertisement viewing time has not elapsed, it is determined whether the advertisement is to be re-watched or the advertisement is stopped according to the user's selection. can do.

Finally, the process of executing and stopping the advertisement according to the advertisement result in step S70 will be described in more detail with reference to FIG. 13.

FIG. 13 is a flowchart of determining an advertisement efficiency by an advertiser and determining whether to stop the advertisement when there is no effect. First, when an advertiser connects to the mobile advertising platform 20 through the information provider system 40, the information provider searches for information stored in the advertisement information DB 22-4 and the information provider DB 22-6 in step S70. It is determined whether the advertisement information is registered. In the case where the information is provided by the information provider as a result of the determination at step S70, the exposure frequency and the advertisement viewing time according to the advertisement viewing are checked.

Thereafter, the advertiser determines whether the advertisement continues according to the situation in step S71. (S72) When it is determined that the advertisement should be continuously maintained, the advertisement is stored in the advertisement information DB 22-4. S73)

After determining the advertisement, the advertiser may judge again to determine whether to continue or stop the advertisement.

If it is desired to register and expose the same advertisement information or other advertisement information as a result of the determination of S74, the re-registration process may be performed to register new advertisement information or modify the existing advertisement content through the information provider system 40. The modified advertisement information or new advertisement information is stored in the advertisement information DB 22-4 and the information provider DB 22-6 (S75).

If it is determined in step S74 that the advertisement is to be stopped, the exposure frequency and the exposure frequency of the advertisement correspond to the information registered in the payback information DB 22-2 and the advertisement information DB 22-4. The advertisement viewing time is checked and the calculated result is stored in the refund information DB 22-5 and the information provider DB 22-6.

If it is determined in step S72 that the advertiser should stop the advertisement (S76), the process proceeds to step S77.

In response to the information stored in the refund information DB 22-5 and the information provider DB 22-6 in step S77, the corresponding refund amount information is transmitted through the information provider system 40 and the corresponding refund amount is deposited to the advertiser. (S78)

Figure 3 is an exemplary view showing a personal advertisement-only page of the user terminal of the present invention, it is composed of a banner form and an icon form of the advertisement, but the present invention is not limited thereto.

FIG. 8 is an exemplary view illustrating an advertisement form of a website of the present invention linked to a mobile advertisement platform, and includes an advertisement in a banner form and an icon form, but the present invention is not limited thereto.

9 is an exemplary view showing an advertisement form of a mobile WAP site of the present invention, but is configured as an advertisement in the form of a banner and an icon, but the present invention is not limited thereto.

10 is an exemplary view showing an advertisement form of a mobile website of the present invention, but is composed of an advertisement in the form of a banner and an icon, but the present invention is not limited thereto.

11 is an exemplary view showing a mobile application advertisement form of the present invention, but is composed of an advertisement in the form of a banner and an icon, but the present invention is not limited thereto.

Looking at the screen of the user terminal 30 equipped with such a mobile advertising platform, the main pop-up window of Figure 14 is implemented. FIG. 14A illustrates a banner type popup window, and FIG. 14B illustrates an icon type popup window.

In this state, pressing the 'special' tab, the special screen data that doubles the PB reserve will appear (shown in Figure 15).

When the Scrap tab is pressed, a banner type advertising screen shown in FIG. 16 appears or an icon type advertising screen appears, and when a tab of a market is pressed, 'Brand, Recommendation, Popular, New, Region' shown in FIG. When the main menu is displayed, and the brand menu is selected, the brand screen shown in FIG. 17 (b) appears, when the recommendation menu is selected, the recommendation screen appears (FIG. 17 (c)), and the popular menu is selected. , The popular screen appears (FIG. 17 (d)). In this way, an advertisement screen appears as shown in FIG. 17 (e), Region (Fig. 17 (f)), and Category (Fig. 17 (g)). The server screen appears (Fig. 17 (h)).

18 is a usage guide for the mobile advertising platform, Figure 19 is a guide screen for the payback accumulation. Figure 19 (a) is my payback point status, (b) is the screen displayed by selecting the earning and history detail view menu, (c) is the screen of February detail view of the menu of February, ( d) is the screen called up by pressing the PB cash conversion menu, (e) is the screen called up the cash conversion input, (f) is the screen called cash converted by pressing the confirm button again, and (g) is the earned PB (H) is a screen showing the contents of the deducted PB which is deducted when the PB is expanded by pressing the Yes button, and (i) is a screen that appears when expansion is not possible when the Yes button is pressed. (J) is a screen indicating the expanded state,

Figure 20 (a) (b) (d) is a screen of the gift box and banner of the gift box received the gift when using the advertisement, and the screen to confirm the gift, (c) is a screen showing the gift and the recipient of the gift box sent to be. FIG. 21 is a setting screen showing skin management, folder management, and advertisement management of the desktop of the advertisement platform. FIG. 22 (a) (b) (c) (d) shows the agreement on the membership of the advertisement platform. Display screen of member information input, registration completion, member login. Figure 23 (a) (b) (c) (d) (e) is a regional change screen of the market, IT / communication advertising storage screen, gift sending notification screen, the gift screen and the payback screen, Figure 24 Example image and video advertisement screen of the 'NEW BMW 5 series', Figure 25 is an example image and video advertisement screen of the Nokia mobile phone.

As described above, according to the information providing method through the information communication network including the revenue-reduction type advertising method according to the present invention, the user can basically be provided by searching for all the desired information in the personal advertising page operated by him, In particular, it is possible to solve the inconvenience caused by frequent termination of the connection pointed out as a serious problem in the wireless information communication network can significantly expand the use of the wireless information communication network. Furthermore, it enables users to specify the target of the advertisement, thereby improving the effectiveness of the advertisement and returning a portion of the advertisement fee to the user, and the advertiser satisfies both the advertiser and the user by adopting a method that enables effective execution and management of the advertisement cost through real-time monitoring. Provides advertising methods that can be made.

10: communication network 20: mobile advertising platform
30: user terminal 40: information provider system
50: Private Advertisement Page

Claims (13)

delete delete delete delete delete delete delete In the mobile advertising platform, which stores the advertising method of the two-way mobile, including the wire and wireless linkage revenue reduction method,
Including a server unit and a data storage unit,
The server unit includes a user WEB server for executing the user's payback, VOD server, advertiser WEB server for real-time monitoring of the advertisement of the advertiser or instructions for stopping the advertisement,
The data storage unit includes a personal information DB, payback information DB, search index DB, advertising information DB, refund information DB, information provider DB,
The two-way mobile advertising method including the wired / wireless interlinked revenue reduction method,
A pay-back point payment method of the user terminal 30 performed through the mobile advertisement platform 20 and an advertisement registration determination method of an advertiser;
Pay-back point payment method of the user terminal 30, the user terminal 30 is mobile via the information and communication network 10 of the wired / wireless Internet of the TCP / IP protocol and the wireless Internet of the WAP protocol Connecting to the advertising platform 20,
Receiving and storing the necessary information of the user terminal 30 and the user by the mobile advertisement platform 20,
Automatically generating or downloading a personal advertisement-only page 50 for using a mobile advertisement to the user terminal 30 using the received information by the mobile advertisement platform 20;
Selecting or storing an advertisement such as a text, an image, a video, an icon or a banner form displayed on the wired / wireless through the mobile advertisement platform 20 by the user terminal 30,
Confirming, by the user terminal 30, an advertisement watching signal indicating that the user is watching an advertisement;
The user terminal 30 viewing or storing the registered and scraped or gifted advertisements on the main screen on the mobile advertisement platform 20 and automatically earning pay-back at a predetermined rate;
The advertisement registration determination method of the advertiser, the step of accessing the mobile advertising platform 20 through the information communication network 10 in the information provider system 40,
Recognizing, by the mobile advertising platform 20 the advertiser connected through the information provider system 40,
The information provider system 40 registering the advertisement information and the advertisement amount determined by the advertiser in the mobile advertisement platform 20,
A mobile advertising platform comprising the step of displaying in real time the exposure frequency and advertisement viewing time and information of the advertisement in the mobile advertising platform (20).
9. The method of claim 8,
The user WEB server 21-1 supports the personal information input and management function for the use of the mobile advertising platform 20 of the user, as well as the situation in which the user accesses the mobile advertising platform 20 through wired or wireless Internet. By configuring the user's personal information and personal advertisement page 50 through wired / wireless, and exposing the advertisement information on the screen, it provides the advertisement content corresponding to the desired advertisement information when the user selects it, and the user's PB (Pay- Back) and mobile advertising platform, which provides a function to convert the accumulated PB to cash when the user requests to convert the earned PB (Pay-Back) points to cash
9. The method of claim 8,
The VOD server 21-2 converts and processes the video advertisement file registered by the advertisement registrant and executes the converted video advertisement file in the user terminal 30.
The advertiser WEB server 21-3 accesses the mobile advertisement platform 20 that provides the payback (PB) service through the information provider system 40, and the information and progress of the advertisement company information and advertisement information. Select and register the option of the advertisement for the advertisement to be analyzed, and analyze the conditions and options of the registered advertisement, and automatically save the advertisement registered by the advertiser in the data storage unit 22 of the mobile advertising platform 20 to the ad executed Advertiser management function is provided so that advertisers can monitor real-time information according to the ad progress when requested by the advertiser, and when the effect of the advertisement is insufficient, the advertisement is stopped and the remaining amount is recovered.
9. The method of claim 8,
The personal information DB 22-1 stores the basic information of the individual user accessing the mobile advertisement platform 20 to generate a personal advertisement page and data necessary to operate a personal advertisement-specific page.
The payback information DB 22-2 is accumulated according to a usage form such that a user watches advertisement content provided by an advertiser in the mobile advertisement platform 20 through the user terminal 30 or presents an advertisement content. Include pay-back information data,
The advertisement information DB 22-4 includes advertisement data actually registered in the mobile advertisement platform 20, selection conditions of an advertisement target of an advertiser, and determination conditions of an advertisement type and amount,
The refund information DB 22-5 stores information for determining an advertisement status according to a user's usage form based on all advertisement information registered in the advertisement information DB 22-4, and the information is displayed in an advertisement. It consists of information that allows you to learn more about the number of times of viewing, the number of gifts, the amount of pay-back provided to the advertising cost, the details of the refund application, and the refund of the advertisement.
The information provider DB (22-6) is a mobile advertising platform, characterized in that the basic information of the individual or company to provide their advertising content through the access program provided by the mobile advertising platform 20 is stored
9. The method of claim 8,
Search index DB is additionally configured,
In the search index DB 22-3, only information that can be used as a search index is extracted from the information stored in the advertisement information DB 22-4 and the information provider DB 22-6, and stored separately. Mobile advertising platform
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