KR100839767B1 - System and its method for compensating advertisement rates to homepage users visited by advertisements - Google Patents

Abstract

A system and a method for rewarding a user visiting a homepage via AD(ADvertisement) with AD rates are provided to accumulate rewards to the user based on user information by linking the user to an advertiser site automatically when the user clicks the AD, and rewarding the user with the AD rates when the user stays in the linked homepage over a predetermined time. An AD page provider(23) provides an AD page for displaying ADs respectively including a URL(Uniform Resource Locator) of an advertiser site. A user visit information generator(24) generates user visit information including current site information and user information when a user terminal(4) selects one AD in the AD page. A user connection requestor(25) requests user connection by transmitting the user visit information to an advertiser server(3) corresponding to the selected AD. A member authenticator(26) authenticates a member by receiving an AD reward request including advertiser information and the user information from the advertiser server, and using the user information when the user terminal stays in the advertiser site over the predetermined time. An accumulator(27) accumulates rewards generated from AD rates of the advertiser when the member is authenticated.

Description

System and its method for compensating advertisement rates to homepage users visited by advertisements}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a block diagram of an advertisement compensation system according to the present invention.

2 is an internal structure diagram of an advertisement reward server and an advertiser server according to the present invention;

3 is a process flow diagram of an advertisement reward server in accordance with an embodiment of the present invention.

4 is an overall flowchart of an advertisement compensation method performed by the advertisement compensation server according to the present invention.

5 is a flowchart of an advertisement compensation method performed by an advertiser server according to the present invention.

Explanation of symbols on the main parts of the drawings

1: system 2: ad reward server

3: advertiser server 4: user terminal

21: advertising registration means 22: membership registration means

23: advertising page providing means 24: user visit information generating means

25: user access request means 26: member authentication means

27: Reward Earning Means 31: Receive User Visiting Information

32: web page providing means 33: visit time measurement means

34: means for providing information input window 35: means for receiving user information

36: advertising reward request means

The present invention provides an advertisement compensation system and an advertisement compensation method for compensating an advertisement fee to a user who visits an advertisement, and more specifically, an advertisement site provides advertisements to users to an advertiser site, and through an advertisement, a specific advertiser site. The present invention relates to an advertisement compensation system and an advertisement compensation method for registering a user's information and accumulating a predetermined advertisement reward when a visited user stays at a predetermined time.

With the development of the Internet media, the number of advertisement providing sites on the Internet is increasing exponentially. Each site calculates and refunds the advertising costs to the subscribers who watched the advertisements according to their own advertisement compensation policies.

As a form of advertisement compensation policy, cost per click (CPC) advertising is to compensate a predetermined advertising fee to a user who clicks on an advertisement content. In this form, the member user must log in to the advertisement site and click on the advertisement to recognize it as a valid advertisement viewing. Therefore, the user has to inconvenience to log in in order to watch advertisements.

In addition, in the above-described CPC advertising, since the logged-in user clicks on the advertisement content, it is determined to be valid. Therefore, many users click the advertisement content and immediately close the pop-up window (pop-up browser) or go to another site to be compensated only for the advertisement cost. There was a problem that the movement often does not occur the actual advertising effect.

In addition, in the case of compensating the advertising cost by only a simple click, there was a problem in that the user clicks on the corresponding advertisement content in order to induce a competitor's advertising spending.

The present invention is to solve the above-mentioned problems, provides the user with ads that automatically link to a specific advertiser site, when a specific advertisement is clicked automatically linked to the advertiser site, the user who visited the advertiser site through the advertisement for a predetermined time or more It is intended to provide an advertising service that receives a user's information and determines a predetermined reward when the user has determined to have performed a valid advertising activity.

According to an advertisement compensation system for compensating an advertisement fee to a user who visits an advertisement of the present invention for achieving the above object, a user who provides an advertisement to a user on a wired / wireless network and automatically visits a corresponding advertiser site through the advertisement. In the advertising reward system that provides a reward when it is determined that the user has stayed for a predetermined time or more, Means for providing an advertising page in which at least one advertisement including the address of the advertiser site corresponding to each advertisement is displayed for each individual advertisement in response to a request of the user terminal ; Means for generating user visit information including current site information and user information when a specific advertisement is selected from the user terminal; Means for requesting access of a user by transmitting the generated user visit information to an advertiser server corresponding to the advertisement; When the user terminal identified as automatically connected to the advertiser server through the advertisement stays longer than the effective visit time at the advertiser site, the advertisement server requesting the advertisement compensation request including the advertiser information and the user information is measured from the advertiser server which measured the effective visit time. Means for receiving and performing member authentication using the user information; And an advertising reward server including means for accumulating, in the user account, a predetermined amount of compensation generated from the advertising cost of the advertiser when confirmed as a member.

Preferably, the advertisement compensation system further comprises an advertiser server, the advertiser server, means for receiving the user visit information from the advertisement compensation server; Means for providing a corresponding advertiser web page to a user terminal upon receiving the user visit information; Means for measuring a time spent in the web page for the user terminal that has transmitted the user visit information; And means for transmitting an advertisement reward request to the advertisement reward server by using the advertiser information and the user information extracted from the user visit information when the measured visit time is more than a predetermined valid visit time.

Furthermore, the advertisement compensation server determines that only one click per day is the effective advertisement action for the same advertisement click of the same user.

Meanwhile, according to an advertisement compensation method for compensating an advertisement fee to a user who visits an advertisement of the present invention, a user who provides an advertisement to a user on a wired / wireless network and automatically visits a corresponding advertiser site through the advertisement may have a predetermined time or more. An advertisement compensation method performed by an advertisement compensation server that provides a reward when it is determined to stay, the method comprising: receiving an advertisement and an advertisement condition from an advertiser terminal and storing the advertisement in an advertisement DB; (S20) receiving member registration information from the user terminal and storing the member registration information in a member DB; (S30) providing an advertisement page in which at least one advertisement including an address of an advertiser site corresponding to each advertisement is displayed according to a request of a user terminal; Means for generating user visit information including current site information and user information when a specific advertisement is selected from the user terminal; (S50) requesting the user's access by transmitting the generated user visit information to the advertiser server corresponding to the advertisement; (S60) performing a member authentication using the user information when receiving an advertisement compensation request including advertiser information and user information from the advertiser server measuring the effective visit time of the user; And (S70) and if confirmed as a member comprises a step of earning a predetermined reward from the advertising costs of the advertiser in the user account.

Hereinafter, with reference to the accompanying drawings looks at in detail the configuration of a preferred embodiment of the present invention.

<1. System Configuration>

1.1 System Overview

1 shows a configuration of an advertisement compensation system 1 according to the present invention.

The advertisement compensation system 1 according to the present invention provides an advertisement compensation server 2 that provides advertisement compensation when a user visits an advertiser site linked by advertisement selection on a wired or wireless Internet, and a user who automatically visits through the advertisement. And an advertiser server 3 for providing an advertisement page to the target and determining whether the user is an effective user of the compensation target, and requesting the advertisement compensation server 2 for compensation. Further, the mobile terminal further includes a user terminal 4 for accessing respective homepages established in the advertisement reward server 2 and the advertiser server 3 through a web browser.

The advertisement in the present invention is an advertisement registered by the advertiser on the home page of the advertisement compensation server 1, and when the user clicks on the specific advertisement, the advertisement is automatically connected to the address (URL) of the corresponding advertiser's specific web page. As a representative example, there may be a banner advertisement, but there is no particular limitation on the form or format of the advertisement. It is only necessary for the advertisement to be selected from the user and automatically linked to the corresponding advertiser site to display the advertisement contents (eg, web page, popup window, etc.).

The effective advertising behavior in the present invention is characterized in that it is admitted when an advertiser visits an advertiser site built on the advertiser server 3 and stays longer than a predetermined valid visit time. The automatic visit to the advertiser site is only recognized when the user selects a specific advertisement from among a plurality of advertisements registered in the advertisement reward server 2 and visits through the advertisement. The advertiser server 3 requests a reward to the advertisement reward server 2 when the visit time of the user is recognized and recognized as a valid advertisement action. When the advertisement reward server 2 receives the reward request, it authenticates the membership and provides the corresponding user with a reward for the visit to the advertiser's site. Here, the measurement of the time spent for a predetermined time is to prevent the user from immediately leaving the advertiser site after clicking only an advertisement for the purpose of receiving only compensation.

Furthermore, the comparison reference time of the user stay time may vary according to the advertisement policy of the advertiser, and it is preferable to set it as at least 3 seconds. This is because it takes at least three seconds for the user to check the homepage address of the newly visited advertiser site or to identify the site through the provided web page.

In the advertisement compensation service of the present invention, the advertisement reward server 2 compensates for an advertisement behavior to users who have registered as members through the homepage. The present invention is characterized in that the user is required to sign up for the homepage of the advertisement reward server 2, but not necessarily to log in. If the logged-in user selects an advertisement, it automatically links to the advertiser's site built on the corresponding advertiser server 3 and transmits the user's member information together. The advertiser server 3 receives the member information, measures the visit time of the user, and transmits a reward request to the advertisement reward server 2 together with the already received member information when the visit time satisfies the reward criteria.

On the contrary, when an advertisement is clicked while not logged in, the advertiser server 2 measures the visit time of a user who automatically accesses the user, and if the advertisement criteria is met, the advertiser server 2 determines the user who is the target of the compensation. Contact member information. If the user responds to this, the received member information is transmitted to the advertisement compensation server 2 to request advertisement compensation. For example, when an advertiser registers an advertisement in a plurality of advertisement reward servers 2 and does not receive user information from the advertisement reward server 2 at the time of automatic visit of the user, it is determined that the user is a non-login user and the visit time is valid. If the visit time is exceeded, an input window is provided to inquire user information (eg, member ID) of the advertisement reward server 2.

On the other hand, the advertisement compensation server 2 may pay in various forms the compensation provided to the user. For example, real-time cash payment to a member user's account or accumulation of cyber money in a user's member account. In the present invention, for convenience of description, it is assumed that once the user accumulates in the cyber money, the user selectively purchases a product or requests a cash payment when the sum is more than a predetermined amount.

2 shows the internal structure of the advertisement reward server 2 and the advertiser server 3 according to the invention.

1.2 Configuration of Ad Reward Server

The advertisement compensation server 2 according to the present invention comprises an advertisement page providing means 23 for providing an advertisement of an advertiser to a user, a means 24 for receiving a user's advertisement selection to generate user visit information, and directing the user to an advertiser site. It comprises a user access request means 25 for automatic linking, member authentication means 26 for authenticating the user of the compensation target and compensation means for accumulating the reward to the user 27. In addition, it may further include an advertisement registration means 21 for receiving an advertisement from an advertiser and a member registration means 22 for registering a user as a homepage member.

The advertisement registration means 21 registers an advertisement and advertisement conditions from an advertiser terminal connected to a homepage through a wired or wireless network and stores the advertisement and advertisement conditions in the advertisement DB 211. The advertisement condition is user classification information such as age, gender, and region for specifying a target user for advertisement. When the advertisement condition is registered, the advertisement information for the user may be selectively compared when the advertisement information is provided to the user.

The member joining means 22 processes a member joining request from the user terminal 4. Member information (eg, user personal information including an ID and a password) input by the user is stored in the member DB 221. In the present invention, since the reward is accumulated for the users who have performed the effective advertising action, the user is required to be a member of the homepage established in the advertisement reward server 2.

The advertisement page providing means 23 provides an advertisement page for displaying at least one advertisement for users accessing the homepage. In the case of a logged-in user, it is possible to dynamically generate and provide an advertisement page corresponding to an advertisement condition registered by an advertiser.

The user visit information generating means 24 receives the selection and generates the user visit information when the user selects a specific advertisement on the advertisement page displayed on the screen. The user visit information includes information of the advertisement reward server 2 (eg, homepage address) and user information. As described above, the user may be provided with the service of the present invention regardless of whether the advertisement reward server 2 logs in to the homepage. Therefore, when generating the user visit information, if the user who is logged in, the user information that is inquired from the member DB 221 is automatically added, and if it is a non-login user, it is omitted. For this reason, it is natural that the advertiser server 3 receives the user information only for the login user.

The user access request means 25 transmits user visit information to the advertiser server 3 and automatically connects the user to the advertiser site built on the advertiser server 3. The user stays at the site of the auto-visited advertiser and determines from the advertiser server 3 whether he or she is an appropriate compensation target for valid advertising behavior.

The member authentication means 26 receives an advertisement reward request from the advertiser server 3 when a user who accesses the advertiser server 3 is determined to be a compensation target. The advertisement reward request includes advertiser information and user information. Upon receiving the advertisement compensation request, the advertiser information is extracted to determine which advertiser's advertisement cost is compensated, and the user information is extracted and compared with the member information of the member DB 221 to perform authentication.

The reward accumulating means 27 rewards a user who has successfully authenticated with the reward money that visited the advertiser site by subtracting a predetermined amount from the advertisement cost of the advertiser. Of course, the advertisement cost of the advertiser is to compensate for the fixed amount agreed to compensate the user who performed a valid advertising action in the remaining advertising costs except the predetermined advertising costs according to the advertising contract with the operator of the advertising compensation server (2).

When the reward is completed, user information, advertiser information, advertisement information, and the like are stored in the reward DB 271. The user can access his homepage and check his / her reserves accumulated in real time. In addition, according to the advertising billing standard, if the reserve exceeds the threshold amount, the user may request a deposit into his bank account in cash.

Preferably, the present invention is characterized in that it is limited to the once-day compensation for the effective advertising behavior for the same advertisement of the same user. This is to limit the compensation for visiting the advertising site in an illegal manner for the purpose of advertising compensation. However, it does not preclude granting n rewards per day with the consent of the advertiser.

1.3 Organization of the advertiser server

The advertiser server 3 shown in FIG. 2 includes user visit information receiving means 31 for receiving user visit information, a web page providing means 32 for providing a web page to an automatically visited user terminal 4, and an advertisement. Visiting time measuring means 33 for measuring the visit time of the visited user, information input window providing means 34 for providing a predetermined input window to the user terminal, user information receiving means 35 for receiving user information through the input window And the advertisement compensation request means 36 for requesting the advertisement compensation for a specific user to the advertisement compensation server 2.

The user visit information receiving means 31 receives user visit information from the user access request means 25. The site information of the advertisement reward server 2 included in the user visit information is to determine which site the user connects to when the advertiser registers an advertisement in a plurality of sites. This user visit information proves that the user always automatically connects through the advertisement provided from the advertisement reward server 2. Therefore, when a user directly accesses the advertiser server 3, there is no reception of user visitation information, and thus no advertisement reward occurs.

The web page providing means 32 provides the web page to the user terminal 4 which is automatically connected via an advertisement link. Here, it is also possible to provide the multimedia advertising content through the pop-up window of the user terminal 4 as well as the web page.

The visit time measuring means 33 automatically measures the time of staying in the advertiser server 3 only for the user who is intermediary access through the advertisement registered in the advertisement reward server 2. It has already been described above that it is possible to determine whether an intermediary connection or a direct connection through an advertisement is made according to whether the user visit information is received. In addition, by providing a survey, video, etc., not a time measurement method, when the user presses the final confirmation button, it may be determined as a valid advertisement behavior.

The information input window providing means 34 inquires of the user personal information registered in the advertisement reward server 2 by providing a predetermined input window to confirm the visited user. Here, the user personal information may be unique information such as an ID, a mobile phone number, a social security number, etc. which can identify an individual user by searching the member DB 221 stored in the advertisement reward server 2.

The advertisement compensation requesting means 36 receives the user information input by the user in the input window, stores the information in a separate DB, and adds the advertiser information to the advertisement compensation server 2 to transmit the advertisement compensation request. Of course, the response of the personal information input by the user in the input window may be directly transmitted to the advertisement reward server 2 without passing through the advertiser server 3. However, in the case of passing through the advertiser server 3, the advertiser may check the user who is compensated to accurately calculate the advertising cost in real time.

Here, the advertising fee is settled in a prepaid or postpaid manner according to the business policy of the advertisement compensation server 2. In the case of the prepaid method, the advertising fee paid by the advertiser has a deposit characteristic and a fixed amount is deducted from the advertising cost whenever the user's effective advertising activity is confirmed and accumulated in the user's reserve. In the case of the post-payment method, the advertisement compensation server 2 charges the compensation details and the compensation amount to the advertiser at the time of settlement, and once the payment is approved by the advertiser, the compensation is collectively accumulated to the corresponding users.

1.4 Example  Configuration

3 shows a process flow diagram of an advertisement compensation server according to an embodiment of the present invention.

In the first embodiment according to the present invention, the user logs in to the homepage of the advertisement compensation server 2 and selects an advertisement. In the second embodiment, the user accesses the homepage of the advertisement compensation server 2 without logging in. This is the case when you select an advertisement in.

First, referring to the first embodiment, the user terminal accesses the homepage of the advertisement compensation server 2 and logs in by inputting an ID and a password (①). The advertisement page providing means 23 may search the member DB 221 to determine whether the advertisement condition of the advertiser is met and provide a web page on which the selected advertisement is displayed (②). When the user clicks on a particular advertisement (③), the user visit information generating means 24 generates the user visit information based on the user information inquired from the member DB 221. The user access request means 25 transmits the user visit information to the user visit information receiving means 31 of the advertiser server 3 (④). At this time, as well as identification information of the user (eg, ID, mobile number, etc.), personal information such as age, gender, region, etc., is transmitted as user information. The user visit information receiving means 31 may receive the user visit information and the web page providing means 32 may provide a customized advertisement page suitable for the personal information of the user (⑤). While the user stays on the site of the advertiser server, the visit time measuring means 33 measures the visit time and, if the visit time satisfies the criterion, the advertisement reward request means 36 uses the user information which has already been received. Request an advertisement ().

In the first embodiment, the advertisement compensation server 2 may provide customized advertisements according to the advertiser advertisement conditions by using the user login information, and the advertiser server 3 may also identify the identity information (age, gender, There is an advantage that can provide customized information to the user to automatically access using the hobby). For example, if an advertiser server is an e-commerce shopping mall, an electronic product page is provided to an adult man over 19 years old, and a clothing / accessory page is provided to a woman between 15 to 25 years old. It is also possible to provide a sports page when the ad click time is low and a cosmetic page when the night is provided. Another advantage is that since the identification information has already been received during the automatic connection, the process of providing an input window for the advertiser server 3 separately to confirm the user's identity can be omitted, thereby providing a faster compensation service. Of course, it is also possible to provide additional input windows for accurate confirmation.

The second embodiment uses all the components shown in FIG. 2 as a process for a non-login user, and only the differences will be described with reference to FIG. 3 as follows. The advertisement page providing means 23 provides a basic advertisement page to the user terminal 4 (2). The user visit information generating means 24 omits addition of user information when generating visit information (④). In addition, the advertiser server 3 provides a basic web page to the user terminal 4 (⑤). When the visit time is exceeded and the reference time is exceeded, a separate input window is provided to the user terminal to confirm the user's identity, and after receiving the user information input by the user in the input window, the user uses the user information as an advertisement reward server ( 2) to request advertising compensation for the user (⑥).

In the case of the second embodiment, the user can select an advertisement immediately without going through a complicated login process and access the advertiser site more quickly. In addition, by providing an input window and inputting user information, it is possible to recognize that the user receives an advertisement reward.

<2. How to Configure>

Advertising compensation method according to an embodiment of the present invention can be realized through the construction of the above-described advertising compensation method system (1).

2.1 Procedure of Ad Reward Server

4 shows the overall sequence of the advertisement compensation method performed by the advertisement compensation server 2 according to the present invention.

The advertiser terminal accesses the homepage of the advertisement reward server 2 and registers an advertisement linked to an advertiser site address to be promoted (S10). When an advertisement is registered and stored in the advertisement DB 211, the advertisement compensation service of the present invention can be provided to member users. In the case of the prepaid method, the advertiser prepays the advertising fee when the advertisement is registered.

The user terminal 4 accesses the homepage of the advertisement reward server 2 and requests membership registration, and transmits user information input by the user on the membership registration page (S20).

Subsequently, when the member user accesses the homepage of the advertisement reward server 2, an advertisement page provided with at least one advertisement linked to a corresponding advertiser site address for each advertisement is displayed (S30). Here, the first and second embodiments are divided according to whether the user logs in, and the first embodiment of the login user has already described that it is possible to provide customized advertisements according to the user's information.

When the user clicks on a specific advertisement on the advertisement page, the information of the advertisement selection is transmitted to the advertisement reward server 2 and the advertisement reward server 2 generates user visit information (S40). In this process, if the user is a login user, identity verification information (ID or mobile phone number) and personal information (gender, age, occupation, etc.) of the user inquired from the member DB 221 may be added to the user visit information.

The generated user visit information is transmitted from the advertisement reward server 2 to the advertiser server 3 and requests the provision of the web page to the user terminal 4 (S50).

Thereafter, the advertiser server 3 determines whether the user is an effective advertisement activity, and a detailed process will be described later with reference to FIG. 5.

When the advertisement compensation server 2 receives the reward request including the user information and the advertisement information from the advertiser server 3, the advertisement information is extracted to authenticate the membership, and the advertisement information is extracted to determine which advertisement is rewarded. (S60).

Finally, if authentication is successful, a predetermined advertisement reward is accumulated to the user (S70).

2.2 Procedure of advertiser server

FIG. 5 shows a sequence of an advertisement compensation method performed by the advertiser server 3 after step S50 shown in FIG. 4.

The advertiser server 3 receives user visit information from the advertisement reward server 2 (S51). This user visit information enables the user to confirm that the user registers the advertisement registered in the advertisement reward server 2 by mediation. Therefore, it is determined whether or not the effective advertising behavior only when receiving the user visit information.

At the same time, the advertiser server 3 provides a corresponding web page to the user terminal 4 (S52). If the advertisement reward server 2 receives user visit information from the user who has logged in, the advertisement reward server 2 may maximize the advertisement effect of the advertiser by extracting the user information and providing a customized web page.

When the user visit information is received, in order to determine the reward user, the advertiser server 3 measures the visit time at which the user stays at his site (S53).

If the visit time exceeds the effective visit time, an input window for requesting user information input is provided to the user terminal 4 (S54). In the case of the first embodiment described above, it has already been described that step S54 may be omitted.

The user responds to the inquiry related to the user information through the input window, and the advertiser server 3 receives it (S55). Of course, the information entered in the input window may be directly transmitted to the advertisement compensation server 2, not the advertiser server (3).

When user information is received from the user terminal 4, the advertiser server 3 can know who the user is. The advertisement information is added to the user information to request the reward compensation of the user to the advertisement reward server 2 (S56).

As described above, an embodiment of an advertisement compensation system and an advertisement compensation method for compensating an advertisement cost to a user who visits an advertisement according to the present invention is configured. Although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents.

Advertisement compensation system and advertisement compensation method for rewarding the advertising costs to the user who visited the advertisement according to the present invention, by measuring the visit time that the user actually stays on the advertiser site is determined to be a valid advertising behavior when more than the reference time by providing a reward It is effective to exclude fraudulent users who do not properly perform advertisement after clicking advertisements for the purpose of advertising compensation.

In addition, users can quickly access the advertiser's site by clicking on the advertisement without logging in to the advertisement site. The advertiser can verify the user's identity by automatically visiting the user's site regardless of whether the advertisement site is logged in or not. It is effective to calculate the real-time advertising cost transparently.

Claims (15)

In the advertisement compensation system that provides an advertisement to a user on a wired and wireless network and provides a reward when the user who automatically visits the corresponding advertiser site through the advertisement has stayed for a predetermined time or more, Means for providing an advertisement page in which at least one advertisement including an address of an advertiser site corresponding to each advertisement is displayed according to a request of a user terminal; Means for generating user visit information including current site information and user information when a specific advertisement is selected from the user terminal; Means for requesting access of a user by transmitting the generated user visit information to an advertiser server corresponding to the advertisement; When the user terminal identified as automatically connected to the advertiser server through the advertisement stays longer than the effective visit time at the advertiser site, the advertisement server requesting the advertisement compensation request including the advertiser information and the user information is measured from the advertiser server which measured the effective visit time. Means for receiving and performing member authentication using the user information; And Means of earning a user's account a small amount of compensation from the advertiser's advertising costs once verified as a member. Ad reward system comprising an ad reward server comprising a. The method of claim 1, The advertising reward system further includes an advertiser server, The advertiser server, Means for receiving the user visit information from the advertisement reward server; Means for providing a corresponding advertiser web page to a user terminal upon receiving the user visit information; Means for measuring a time spent in the web page for the user terminal that has transmitted the user visit information; And Means for transmitting an advertisement reward request to an advertisement reward server using advertiser information and user information extracted from the user visit information when the measured visit time is equal to or greater than a predetermined valid visit time. Advertising compensation system comprising a. The method of claim 2, The advertiser server Means for providing a user information input window to the user terminal if the visit measurement time exceeds a predefined valid visit time; And Means for receiving user information input by the user through the input window Advertising compensation system characterized in that it further comprises. The method of claim 2, The advertiser server, And extracting user information including the gender, age, region, and access time of the user from the user visit information to provide a customized web page corresponding to the user information to the user terminal. The method of claim 1, The ad reward server, Advertising reward system, characterized in that it is determined that only one click per day for the same advertisement click of the same user as a valid advertising behavior. The method of claim 1 Means for receiving an advertisement and an advertisement condition from an advertiser terminal and storing the advertisement in an advertisement DB; And Means for receiving member registration information from a user terminal and storing the member registration information in a member DB to process member registration; Advertising compensation system characterized in that it further comprises. The method according to claim 1 or 2, The advertisement reward request, Advertisement system comprising the unique user information (ID, IP address, mobile phone number, etc.) received by the advertiser server inquires the unique member information of the user registered in the advertisement compensation server to the user terminal. The method of claim 1, The means for generating the user visit information, When the user terminal logs in to the homepage of the advertisement reward server, the user information including the age, address, and gender of the user stored in the member DB is searched for and included in the user visit information as the user information. And when the user terminal does not log in to the homepage of the advertisement compensation server, generating the user visit information by omitting the user information. The method of claim 1, The ad reward server, The payment of the compensation is selected as a prepaid or postpaid payment from the advertiser terminal, In the case of the prepayment, each time a user registers an advertisement fee at the same time as the advertisement registration and the user's advertising activity is verified as a valid advertising activity, a predetermined compensation amount is deducted from the advertising cost. If the post-paid payment advertising compensation information of the user authenticated by the effective advertising behavior to the advertising compensation server or the advertiser terminal, and when approved by the advertiser advertising compensation system characterized in that provided to the user. An advertisement compensation method performed by an advertisement reward server providing an advertisement to a user on a wired / wireless network and providing a reward when a user who automatically visits a corresponding advertiser site through the advertisement has stayed for a predetermined time or more. (S10) receiving the advertisement and advertisement conditions from the advertiser terminal and storing in the advertisement DB; (S20) receiving member registration information from the user terminal and storing the member registration information in a member DB; (S30) providing an advertisement page in which at least one advertisement including an address of an advertiser site corresponding to each advertisement is displayed according to a request of a user terminal; (S40) generating a user visit information including current site information and user information when a specific advertisement is selected from the user terminal; (S50) requesting the user's access by transmitting the generated user visit information to the advertiser server corresponding to the advertisement; (S60) performing a member authentication using the user information when receiving an advertisement compensation request including advertiser information and user information from the advertiser server measuring the effective visit time of the user; And (S70) If confirmed as a member step of earning a predetermined reward from the advertising costs of the advertiser account Advertising compensation method comprising a. The method of claim 10, The step (S40), (S41) when the user terminal logs in to the homepage of the advertisement reward server, searching for member information including the age, address, and gender of the user stored in the member DB and including the user information as the user information in the user visit information; And (S42) if the user terminal does not log in to the homepage of the advertisement reward server, omitting the user information and generating the user visit information Advertising reward method characterized in that to perform any one step of the selectively. The method of claim 10 The step (S50), An advertiser server receiving a user access request including the user visit information is performed by the advertiser server. (S51) receiving the user visit information from the advertisement reward server; (S52) when receiving the user visit information, providing a corresponding advertiser web page to the user terminal; (S53) measuring the time to stay in the web page for the user terminal that transmitted the user visit information; (S54) providing a user information input window to the user terminal when the measurement time exceeds a valid visit time previously defined; (S55) receiving user information input by the user through the input window; And (S56) transmitting an advertisement reward request including advertiser information and the received user information to an advertisement compensation server Advertising compensation method comprising a. The method of claim 10 or 12, The step (S50), Extracting user information including the gender, age, and region of the user from the user visit information received by the advertiser server and providing a customized web page corresponding to the user information to the user terminal; . The method of claim 10, The step (S60), Receiving, by the advertiser server, the advertisement reward request including unique user information (ID, IP address, mobile number, etc.) received by inquiring unique member information of a user registered in the advertisement reward server to a user terminal; Advertising compensation method characterized in that. The method of claim 10, The step (S70), The method of claim 1, characterized in that the step of earning a reward by determining that only one click per day for the same user clicks the same ad as a valid advertising behavior.

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