KR101181743B1 - System and method for providing location-based service - Google Patents

Abstract

The present invention relates to a system and method for providing a location-based service, comprising: assigning ownership of a virtual space to a user on the Internet, managing ownership derived therefrom, and performing compensation through an advertisement revenue of an internet service provider for an owner; The present invention relates to a system and a method for providing a location-based service for providing information on a surrounding area based on a current location of a user having a smartphone through a wireless Internet and a cellular communication network.

Description

Location-based service provision system and method {SYSTEM AND METHOD FOR PROVIDING LOCATION-BASED SERVICE}

The present invention relates to a system and method for providing a location-based service, comprising: assigning ownership of a virtual space to a user on the Internet, managing ownership derived therefrom, and performing compensation through an advertisement revenue of an internet service provider for an owner; The present invention relates to a system and a method for providing a location-based service for providing information on a surrounding area based on a current location of a user having a smartphone through a wireless Internet and a cellular communication network.

Recently, location-based information providing technologies such as map information providing service and path finding service based on the Internet such as Google map, Daum map, and Naver map service have been developed. These services provide up-to-date information on real-world map data, search services such as stores and local names, and directions from one location to another, and provide public information of stores located in the area to Internet users. do. With the spread of smart phones, these technologies have been developed into a path finding service based on the user's current location and information providing surrounding area information using the GPS sensor included in the smart phone.

However, to date, these services rely on administrative information provided by the government or local government as public information, local store information, and location-based User Created Content (UCC) information disclosed by a few users. Although this information is used by users who use the service, it is not frequently used by many users, such as keyword search using an internet search engine, and thus cannot generate added value through internet search ads like keyword search ads. have. The reason is that the information used in keyword search advertising is on the billions of websites that have been accumulated since the early days of the Internet, so that advertising using search engines has great usefulness. Is very insignificant compared to the information stored on the website, and most websites are not information that can be obtained by crawling, but rather useful information or specific information of a specific area obtained by people living in the area through their lives. This is because the information on the quality of goods and services of the store obtained through direct experiences at stores visited by the company has to rely on UCC data.

Thus, such location-based information can be as easily available to existing search engines as crawling from Web sites without providing the user with any incentive to provide the information to an Internet service provider. There is a problem that can not be obtained.

The most effective way to solve this problem is to motivate more users to disclose more evaluation information about stores located in specific regions, etc., to location-based Internet service providers. It is the actual monetary rewards that apply.

However, for monetary compensation, an Internet service provider must know the offline bank account information of an individual user, and the Internet service provider system must perform a robust and secure transaction that automatically sends the actual money to the user's account. . In order to apply the rewards for each individual user, a large number of transactions occur in real time, and in order to maintain them, the Internet service provider has to invest a lot in system resources.

On the other hand, internet advertising technology has been developed by Goto.com since the CPC (Cost Per Click) method of internet advertising price policy, which shows the highest ranking of the text-type ads of the companies that call auction price more when searching for keywords. It has evolved into a form, and various Internet advertising policies such as Cost Per Action (CPA) have been proposed. These Internet advertising technologies are now a major source of revenue for most web portals and search companies.

However, these Internet search advertisements, except AdSense, generate revenue based on the search information provided by search engine robots by randomly crawling websites provided by Internet users for free. Does not distribute its revenues to Internet users who provide information, and the problem is that Internet search companies and portal companies do most of their income.

In addition, bidding through auctions among advertisers used to expose Internet search ads to high rankings has the side effect of paying a very high advertising fee to users who place ads. In addition, the mainstream CPC-type advertising method does not contribute much to the actual advertising effect such as the actual advertising leads to the sales of the advertiser, the disadvantage of only paying by clicking on the keyword search ads It has

In particular, in the case of location-based advertising, which enables effective advertising based on the user's real-time location with the advent of smartphones, it is possible to export ads from stores near the actual user, which is more targeted than the existing keyword search. It has the advantage of providing customers with the opportunity to expose their ads.

However, until now, a system suitable for such a location-based advertising model has not been commercialized. The reason is that in order to effectively display location-based advertising, the GPS sensor of a smartphone must be able to determine the user's location and simultaneously display local information and advertisement information on the smartphone screen. This is because there is a problem that the existing keyword advertising system can not be applied as it is very limited space to display.

The present invention is to solve the above conventional problems, the object of the present invention is as follows.

1. Provide location-based information providing system and method that can effectively provide location-based information based on the evaluation of stores left by users, and indirectly compensate for the user's information through coins in the form of cyber money. do.

2. It enables users to efficiently manage coins, which is a kind of cyber money concept granted by managing evaluations and ratings left for each store, and leave a testimonial, and directly manages coins, which are indirect rewards given to users. The construction of a user account management system that enables the management of ownership of virtual spaces so that they can be converted into monetary revenue, which is a reward, and prevents excessive system resource waste for real-time monetary rewards for multiple users. And a user account management method.

3. Ownership of virtual spaces to convert coins, which are indirect rewards given to users, into monetary revenue, which is a direct reward, and to avoid wasting excessive system resources for real-time monetary rewards for multiple users. We present a configuration and a virtual ownership selling method for the virtual ownership selling system to enable the sale of the product.

4. To provide location-based advertisements in a location-based information providing system effectively and to provide location-based advertisements as a source of monetary rewards for general users who own revenue sources and virtual space of location-based Internet service providers. The present invention provides a configuration of an advertiser account management system and an account management method for managing an advertiser's account.

5. It is suitable for the limited screen space of smartphones and presents a specific system and method that can effectively indicate the user's location-based advertisement with other location-based information found using the GPS sensor inherent in the smartphone.

6. It solves the problems of the advertising price policy that burdens the advertisers due to the excessive auction price, and proposes an advertising price policy that can suggest an effective location-based advertising model in which more effective advertising can lead to direct sales. .

Location-based service providing system according to a preferred embodiment of the present invention having the above object, an area for providing location-based information, including an advertisement for the store to evaluate the store on the Internet through a map or list on the screen and A virtual space ownership information server; An advertiser account management server that secures an advertisement revenue by receiving an advertisement fee from an advertiser of a store to which an advertisement is exposed when providing the location-based information; A virtual space ownership selling server that sells virtual space ownership on the map that matches the real area; And a user account management server that rewards a user for providing an evaluation of the store and pays a portion of the advertising revenue to a user who is granted ownership of a virtual space. It includes.

Location-based service providing method according to a preferred embodiment of the present invention having the above object, (a) a location-based service provider pays cyber money to the user for providing an evaluation of the shop on the Internet; (b) the location-based service provider or the owner of the virtual space on the map selling the ownership of the virtual space on the map corresponding to the real area to the user who owns the cyber money; (c) the location-based service provider providing an evaluation of the store provided by the user as location-based information through a map or a list together with an advertisement for the store; (d) the location-based service provider secures an advertisement fee by receiving an advertisement fee from an advertiser of a store to which an advertisement is exposed when providing location-based information; And (e) the location-based service provider paying a portion of the advertising revenue to a user who is granted ownership of the virtual space; .

The present invention having the configuration and method as described above has an effect of effectively providing location-based information based on an evaluation provided by a user using a store and an advertisement registered by an advertiser.

According to the present invention having the above-described method and configuration, a user who secures an advertisement revenue by charging an advertisement fee to an advertiser of a store where an advertisement is exposed when providing location-based information, and provides a portion of the advertisement revenue for the corresponding store. Rewarding the user to motivate the user to give a rating to the store, so that the user is given more ratings for the store, and as the rating of the store provided by the user increases, the rating and advertisement of the store is increased. The increase in the number of users viewing the advertising revenue increases, and thus increases the revenue of the user who provided a rating for the store as the advertising revenue increases, and as a result, location-based services are activated.

1 is a block diagram showing a configuration of a location-based service providing system according to a preferred embodiment of the present invention, together with terminals of a user and an internet network connecting them.
FIG. 2 is a diagram illustrating an example of a menu configuration that an advertiser account management server of FIG. 1 provides through a screen of a terminal used by an advertiser. FIG.
FIG. 3 is a diagram illustrating an example of a configuration of an advertiser account record included in the advertiser account management server of FIG. 1. FIG.
FIG. 4 is a flowchart illustrating an example of a method in which an advertiser registers location-based advertisements through the advertiser account management server of FIG. 1.
5A is a graph illustrating an example of an advertisement exposure distribution function that an advertiser account management server of FIG. 1 shows to an advertiser in order to receive a distribution of advertisement impressions from an advertiser.
5B is a graph illustrating an example of an advertisement price distribution function that an advertiser account management server of FIG. 1 shows to an advertiser to receive an advertisement price distribution from an advertiser.
6 is a flow chart illustrating a process in which the advertiser account management server of FIG. 1 charges an advertiser for location based advertising.
FIG. 7 is a flowchart illustrating a process in which the advertiser account management server of FIG. 1 automatically determines an advertisement price by an automatic advertisement price determination method.
8 is a diagram showing an example of the configuration of a map area information record used by the advertiser account management server of FIG. 1;
9 is a diagram illustrating an example of a menu and screen configuration of a location-based Internet service provided to a user by the location-based service system of FIG. 1.
FIG. 10 is a diagram illustrating an example of a map display screen of FIG. 9; FIG.
FIG. 11 (a) is a diagram illustrating an example of a check-in screen moved through the check-in button (check) of FIG.
FIG. 11B is a diagram showing an example of an evaluation screen moved through the evaluation button of FIG.
12 is a diagram showing an example of a store information record and a virtual space ownership information record included in the local and virtual space ownership information server of FIG. 1;
FIG. 13 is a flow chart illustrating a process of determining and registering a valid check in by the location based service system of FIG. 1. FIG.
FIG. 14 is a flowchart illustrating a process in which a user account management server of FIG. 1 issues a coin to a user who registers an evaluation.
FIG. 15 is a flowchart illustrating processing of a rating recommended by the user account management server of FIG. 1; FIG.
FIG. 16 illustrates an example of a menu provided by the user account management server of FIG. 1 to a user through a web browser. FIG.
FIG. 17 is a diagram illustrating an example of a configuration of a user account record included in the user account management server of FIG. 1. FIG.
18 is a diagram illustrating an example of a menu provided by a title selling server of a virtual space of FIG. 1 through a web browser.
19 is a diagram showing an example of a virtual space ownership transaction information record included in the ownership selling server of the virtual space of FIG. 1;
FIG. 20 is a flow chart illustrating a process performed when the auction sales server of the virtual space of FIG. 9 selects to participate in an auction from a menu provided through a web browser.
FIG. 21 is a flowchart illustrating a process of registering a virtual space of a user in a market through the owned virtual space ownership management screen of FIG. 19; FIG.
FIG. 22 is a flow chart illustrating the process by which the user account management server rewards the virtual space owner for a portion of the advertising revenue.

Hereinafter, a system and method for providing a location based service according to a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

Location-based service providing system according to a preferred embodiment of the present invention, the location and virtual space ownership for providing a review of the store on the Internet, including location-based information including advertisements for the store on a map or list on the screen Information server 103; An advertiser account management server 102 which receives advertisement fee from an advertiser of a store to which an advertisement is exposed at the time of providing the location based information, thereby securing an advertisement revenue; A virtual space ownership selling server 104 for selling virtual space ownership on the map that matches the real area; And a user account management server 101 which rewards a user for providing an evaluation of the store and pays a portion of the advertising revenue to a user who is granted ownership of a virtual space. .

In addition, the location-based service providing method according to the preferred embodiment of the present invention, the location-based service provider pays the cyber money to the user who provides a rating for the store on the Internet, the location-based service provider or virtual on the map The owner of the space sells the ownership of the virtual space on the map that matches the actual area to the user who owns the cyber money, and the location-based service provider provides an evaluation of the store provided by the user with advertisements for the store. Providing location-based information through a map or list, and the location-based service provider secures an advertisement revenue by receiving an advertisement fee from an advertiser of a store where the advertisement is exposed when providing location-based information, and the location-based information. The service provider may add some of the advertising revenue It comprises the step of payments to users who have been granted ownership of the space.

A detailed description of the present invention having the configuration and method as described above is as follows.

Referring to FIG. 1, a location-based service providing system according to a preferred embodiment of the present invention is composed of smartphones having four server systems and GPS sensors corresponding to clients, and are wired or (and) wirelessly. They are connected to each other by a connected internet network.

The four server systems include a user account management server 101 for managing user account information, an advertiser account management server 102 for managing advertiser account information, and ownership of a virtual space associated with a location-based Internet service. It is comprised of the virtual space ownership sales server 104 which can be sold, and the local and virtual space ownership information server 103 which manages local information and virtual space ownership information.

Each such server system comprises a storage device capable of permanently storing data, and a processing system for processing tasks assigned to each server, wherein the server system is configured on the same machine as the server or on one or more machines connected to the Internet. It is connected to a working database management system server. In the database management system, data managed by each server system is managed as a database.

Each of the smartphones is provided with at least one GPS sensor, and may include a Wi-Fi connection device, a 3G network connection device, and the like, which are other means for identifying the location of the smartphone owner. The smart phone client may be provided with a location-based service by accessing the local and virtual space ownership information server 103 through a location-based internet service application (App) that can be downloaded to the smart phone. Through the web browsers of the devices (desktop or laptop computers), the virtual space ownership server 104, the user account management server 101, and the advertiser account management server can respectively enter the URL of the server into the web browser to connect to the server. have.

2 shows menus, display screens, and input screens provided to an advertiser accessing the advertiser account management server 102 described above through a typical web browser. When the advertiser inputs the URL of the advertiser account management server 102 into the web browser, the advertiser account management server 102 displays a screen as shown in FIG. 2A to the advertiser, and the advertiser account management server 102 Run the login application performed by the processing system. When the advertiser logs in, the processing system displays the advertiser main screen as shown in FIG. 2B, which provides a menu with more granular functions and options. The menu on the advertiser's main screen provides options for navigating to other subscreens, adds add money link to the "Add money" screen where you can add money to the advertiser's account, and registers the ad. Ad management links, which take you to the Ads Management screen, where you can access and edit your ads, and add money to advertisers that correspond to the money the advertisers deposited through the usual Internet payment processes (various payment methods: credit card payments, unpaid deposits, etc.). The "Add Ad Money through Payment" menu on the screen provides a link to the transaction history view that takes you to the "View transaction history" screen, which shows the past history you added to your ad money balance.

The login process to the advertiser account management server 102 is performed through the HTTPS protocol or a secure Internet protocol with a corresponding security level, and the advertiser ID and password of the advertiser to be inputted is the advertiser account management server 101 of FIG. 1. After confirming with the account and password of the advertiser account data of the database stored in the database management system server connected with the server, the login is allowed if the details match, and the advertiser is logged in as shown in B of FIG. Shows the Main Screen (Advertiser Main Page).

3 is a diagram showing various types of information constituting one advertiser account record.

Each advertiser account record includes the advertiser's login account ID, the advertiser's name, the password required to log in, and includes contact information including the advertiser's phone number and address. The advertiser's login account ID is a unique string that identifies the advertiser and is information that identifies the advertiser in place of the advertiser's name, which may be duplicated throughout the system.

In addition, each advertiser account record includes "ad money balance" information. Ad Money is the current balance of money that advertisers have already deposited in advance for their advertising costs, and reflects the value and units of money that advertisers use in the real world. Advertisers will be able to add ad money corresponding to money deposited through various payment methods (e.g., credit card payments, unpaid deposits) on the "Add Money to Account" screen. -money by paying real money) "menu to add money to your account. In addition, the advertiser exchanges coins held in the “Change coin into ad-money” menu on the “Add money” screen to ad money at a fixed rate determined by the location-based internet service provider. You can increase your ad money balance.

Unlike traditional keyword search ads, which are set up for a specific keyword, location-based ads can be viewed on a variety of map scales based on the location of the store you want to advertise. To determine the scale of the map to be exposed when the advertisement is to be defined, for this purpose, the advertisement details of the advertiser account record includes the maximum advertisement exposure map scale and advertisement exposure distribution information or bid advertisement price distribution information.

In determining the advertising unit price in the present invention, both the automatic advertisement unit price determination method proposed by the present invention and the following will be described, or a conventional advertisement unit price determination method in which the advertiser directly determines and inputs the bidding advertisement unit price. To this end, the advertisement details of each advertiser account record include advertisement exposure distribution information for the automatic advertisement price determination method or bid advertisement price distribution information for the conventional advertisement price determination method.

The maximum advertisement exposure map scale is a maximum map scale to which advertisements of a specific store may be exposed.

The advertisement exposure distribution information is a data for recording the number of exposures for each specific scale of the map and is composed of a plurality of "number of impressions per scale" items. Impressions per scale is "Ad impression map scale," which represents the scale of a particular map, and "Every ad impressions," which is the desired number of ad impressions, plus "Remaining ads," subtracted by the number of times the ad was exposed. Number of exposures ".

The bid advertisement price distribution information is a data for recording the advertisement price bid by the advertiser for each specific scale of the map is composed of a plurality of "scale bid advertising price" items. The bid advertisement price per scale includes an "ad exposure map scale" and a corresponding "bid advertisement price" indicating the scale of a particular map.

The advertisement details of each advertiser account record include advertisement text in the form of text that an advertiser wants to display when the advertisement is exposed.

Each advertiser account record includes an item "Payment History" and "Acquired Coins". The "Payment History" includes the date and time, the amount of payment, and the payment method that the advertiser paid through various payment means to add the Ad Money, and the "acquired coin" is registered by the advertiser to evaluate other stores. Shows the number of coins earned so far through the process.

Through the secure login process described above, the login advertiser sees the advertiser main screen as shown in B of FIG. 2, and the "add money as shown in C" of FIG. 2 through the "add money" and "ad management" links. You will be able to navigate to the "Ad Management" subscreen as shown in 2D.

In the "Add Money" screen as shown in FIG. 2C, "Add Ad Money through Real Payment", "Display Current Ad Money Balance", "Currency Change to Coin Money", "Display Exchange Rate between Coin and Money" The menu is displayed and the corresponding link performs the function corresponding to each selected menu.

When the advertiser selects the menu "Add Ad Money through Payment", a payment process for payment is performed. The payment process provides the advertiser's actual money to a location-based Internet service provider through a credit card payment system or unpaid deposit, which are currently used for payment on the Internet, and the advertiser's advertisement stored in a database of the advertiser's account management server 102. Now, let's take a third-party account record and update the advertiser's account record to add the same amount of money as the payment to the existing amount in the "Ad Money Balance."

When the advertiser selects the "Display Current Ad Money Balance" menu, the advertiser's advertiser account record stored in the database of the advertiser account management server 102 is retrieved and the amount corresponding to the "Ad Money Balance" is displayed to the advertiser. .

When the advertiser selects the "Display exchange rate between coin and ad money" menu, the advertiser displays the exchange rate between the coin and the ad money set by the location-based Internet service provider.

When the advertiser selects the "Currency to Coin Conversion" menu, the advertiser acquires the "acquired coin" value of the advertiser's advertiser account record stored in the database of the advertiser account management server 102 and exchanges the user with the current ad money. After showing the current number of coins that can be made, the advertiser inputs how much of the coins to convert into ad money, reduces the number of "acquired coins" by the input coins, and adds coins to the input coins. After multiplying the exchange rate between ad moneys, the "Ad Money Balance" is added to the "Ad Money Balance", and the changed advertiser account record is stored again in the database.

In the "Ad Management" screen as shown in FIG. 2D, "Display list of shops being advertised", "Add shops to advertise", "View historical ad impression statistics in a specific region", "Delete advertised shops", " Change the advertisement details "menu. In this case, the "change advertisement details information" menu may include a "maximum advertisement exposure number change", "maximum advertisement exposure period change", "advertisement price information change" menu.

If the advertiser selects the "Display list of shops being advertised" menu, the list of shops that the advertiser has registered to advertise so far is shown. When you select each store from the list, you can see the details about the store (location, industry, etc.) and information about the ad (current unit price, maximum number of impressions, current number of impressions, maximum duration, remaining impression duration). ) Is displayed.

When the advertiser selects the "add store to advertise" menu, a process for registering an advertisement for a specific store proceeds, as shown in FIG. First, the advertiser account management server 102 imports map data stored in a database of the "regional and virtual space ownership information server 103" or a database outside the entire system, and presents the map to the advertiser through two-dimensional graphics. Advertisers can directly control the map, which is shown in two-dimensional graphics, with WYSIWYG to find a store where they want to advertise or enter a string corresponding to the store's address. Next, the advertiser account management server 102 obtains the map data around the store through the inputted data and shows it to the advertiser in two-dimensional graphics, and the advertiser displays a store that wants to advertise on the map shown in two-dimensional graphics. After you make a selection, such as by clicking, enter the information and promotional text for the store you want to see when the ad is displayed, and then zoom in or out on a two-dimensional map with the Wiziwick method on that map. Select the map scale. Next, the advertiser inputs the maximum period for which the advertiser wants to expose the advertisement and the maximum number of advertisement impressions for the period. Next, the advertiser's account management server 102 shows the advertiser the " ad impression count distribution function ", which is the shape of a two-dimensional function as shown in FIG. 5A, if the location-based Internet service provider prefers the " automatic unit price determination method " The advertiser adjusts the number of impressions provided by the function to the desired scale according to the map scale and sets the desired distribution of impressions according to the map scale, where the value on the Y axis is a relative value of the number of impressions. Adjusting the graph automatically calculates the sum of the total number of ad impressions for each scale to match the "Maximum ad impressions" value previously entered by the advertiser, setting the desired number of ad impressions for each map scale. If the base Internet service provider prefers the "traditional advertising unit price determination method" as shown in Figure 5b The advertisement price distribution function, which is a two-dimensional function shape, is shown to the advertiser, and the advertiser adjusts the advertisement price value of the provided function according to the map scale as desired by the advertiser to set the desired advertisement price according to the map scale. Next, advertiser account management server 102 estimates for a month of stores that wish to register using the values currently entered by the advertiser and existing statistics stored in the database of advertiser account management server 102. Calculate the advertising fee and show it to the advertiser.

The advertiser sees the estimated monthly ad spend spent by the advertiser's account management server 102 and makes a payment through the usual payment process mentioned above, and the advertiser's account management server 102 performs the corresponding payment. The amount of ad money is added to the "ad money balance" of the advertiser's advertiser account record stored in the database of the advertiser account management server 102 to update the record. At the same time, add an ad details record to the ad information in the advertiser's account record and retrieve the store ID for the store selected by the advertiser from a database associated with the "Geographic and Virtual Space Ownership Information Server 103" or from an external database. Store ID ", enter the advertiser's text in" Ad text "in the" Ad details "section of the advertiser's account record, and enter the maximum ad exposure and number of times the advertiser entered. Type in

In addition, when the "automatic unit price determination method" is selected by the location-based Internet service provider, the "ad impression map scale, the number of ad impressions" of the "ad impression count distribution function" in which the advertiser adjusts the ad impression distribution information of the ad details. "Take the values one by one and enter each one as" exposures per scale "record. Conversely, when the "traditional advertising unit price determination method" is selected by the location-based Internet service provider, the "ad impression map scale, bid advertisement" of the "ad unit price distribution function" in which the advertiser adjusts the bid advertisement unit price distribution information of the advertisement details Take the "Unit Price" values one by one and enter each of the "Auction Price per Bid" records.

If the advertiser selects "View historical ad impression statistics for a specific region" on the "Ad Management" screen, the advertiser account management server 102 may display ad impression statistics for a specific time period of the region currently viewed by the advertiser on the map. And based on the advertisement exposure history items of the "virtual space ownership information record" and "store record" of FIG. 13 stored in the database of the virtual space ownership information server 103, and displayed to the advertiser. This statistical data can be used to set the number of advertisement impressions for each map scale for the store selected by the advertiser.

For example, if the Sinchon area located in Seodaemun-gu, Seoul is a busy street, the number of ad impressions is very high. Can be set to distribute the number of ad impressions.

If an advertiser selects a "Delete Advertised Store" menu after selecting a particular store that is currently registered for an advertisement on the "Ad Management" screen, the advertiser's account management server 102 is the database of the advertiser's account management server 102. Get the advertiser account record from, delete the ad details record for the store in the "Advertisement Information" column and update the database, whereby the ad exposure for the store is reflected and stopped in real time.

If an advertiser selects "Change ad details" after selecting a specific store that is currently registered for an ad on the "Ad Management" screen, the advertiser selects the ad details for the selected store: "Maximum Impressions", "Maximum Impressions." Period "and" advertising unit price information "can be changed. Here, changing the "advertising unit price information" means that if the location-based Internet service provider prefers the automatic ad unit price determination method, as described above, the "advertising distribution function" is modified. If the decision method is preferred, the "advertisement price distribution function" is modified. If the traditional method is determined, the "advertisement price distribution" is modified.

The “Ad Money” deposited in the advertiser's account is shown in the flowchart of FIG. 6 by the user of the service who sees the advertisement through the location-based Internet service of the smartphone by the cost per visit (CPV) advertising spending method described later. Similarly, the amount of advertising price in real time only exits the "ad money balance" of the advertiser account record of the advertiser who registered to advertise the store in real time only when the store actually visits. In other words, the advertiser account management server 102 reduces in real time the "ad money balance" of the advertiser's account record of the advertiser of the store where the advertisement occurred.

In this process, in the case of the "traditional advertising unit price determination method", according to the map scale of a specific region, the "ad unit price" value of the "ad unit price distribution function" entered when the advertiser registers the advertisement is obtained in real time by the corresponding advertisement unit price. Decrease.

However, when using the "automatic advertisement price determination method", the processing of the advertiser account management server 102 based on the "number of impressions" of the "ad impression distribution function" entered by advertisers when registering the advertisement. It is determined automatically by the system in the following way. The automatic advertisement price determination process by the "automatic advertisement price determination method" is the same as the flowchart of FIG. 7, which will be described in detail below.

The processing system of advertiser account management server 102 uses the " map area information " record for location based advertising services where advertisements should be registered according to map location and map scale.

As shown in Fig. 8, the map area information record includes a " map area ID " for identifying each map area information record and a " area information " item for indicating area information included in the map area. Area information is represented by latitude and longitude list of the actual administrative area or the boundary of the area.

 A map area info record contains a "detail" item that contains a brief description of that map area, contains a "map scale" item that indicates the height of the hierarchy between map areas as determined by the system, and the In addition, the "advertising unit price" item determined by the balance of supply and demand is included, and in addition, the "upper map area ID" item which is the map area ID of the map area one step higher to which the corresponding map area belongs.

Referring to FIG. 7, the advertisement price determination process includes a process in which an actual advertisement exposure occurs, and the advertisement price determination process is as follows. First, a user accessing a location-based internet service using an app embedded in a smartphone may view a map of a specific area of a specific area provided by the location-based internet service. Or, if the user moves the map or changes the scale of the map to directly view a specific region, the specific advertisement is exposed. At this time, the "map area information" record closest to the map area of the map screen that the user is viewing is taken from the database, and the advertisement is selected and stored first and the number of exposures does not exceed the maximum number of exposures. Next, the unit price for the "unit time determined by location-based internet service provider" is the demand for the number of shops that want to show ads in the corresponding map area, and the smartphone unit for "unit time set by location-based internet service provider". It calculates the supply, which is defined as the number of ads that can be exposed to the built-in app, and if the demand is higher than the supply, raises the unit price of the map area by a predetermined amount determined by the "location-based internet service provider", If the supply is large, the unit price of the map area is lowered by a predetermined amount predetermined by the "location-based Internet service provider".

The demand for advertising is calculated in the following steps. First, store information records of registered stores in the map area defined as the "area information" item of the corresponding "map area information" record are searched using the address items of the corresponding store information records. Next, in order to find the detailed advertisement information records of the stores where the advertisements are registered by the advertisers among the found stores, the corresponding advertisement is compared by comparing the store ID items of the found store information records with the store ID items of the detailed advertisement information records. Find information records. Next, for each detailed advertisement information record found, the "map scale information" of the "map region information" record closest to the map region set by the smartphone app among the "number of impressions per scale" records included in the ad impression distribution information item. Find the "Number of impressions per scale" record that has the same map scale as " Next, divide the value in the "Number of remaining ad impressions" column for that record by the "Ad duration" in the detailed ad info record, then multiply by "Unit time as determined by your location-based internet service provider" to provide that map for that unit time. Get the number of ad impressions on the scale. Next, for all detailed ad information records found in step 2, add the "number of ad impressions for that map scale required during the unit time" from each detailed ad information record to determine the It is defined as the demand for advertisement exposure.

The supply amount of advertisement is defined as the actual number of advertisement exposures generated in the corresponding map area during the "unit time for determining the unit price of advertisement determined by the location-based Internet service provider", which is calculated by the following steps. First, store information records of registered stores in the map area defined as the "area information" item of the corresponding "map area information" record are searched using the address items of the corresponding store information records. Next, take the "impression impression" records included in the "impression history" item of each store information record found, and "impression map scale" equal to the "map scale" item value of the "map area information" record. Has a value and finds "ad exposure" records from now to before "unit time" as determined by the location-based Internet service provider. Next, the number of corresponding "ad impressions" records is obtained and defined as the number of ad impressions per unit time of the corresponding store. Next, for all the store information records found in step 1, the number of advertisement exposures per unit time obtained in step 2 is added to define the advertisement exposure supply amount of the corresponding map area supplied "for unit time."

9 is a diagram illustrating a menu and screen configuration of a location-based internet service provided to a user through a smartphone. An example of a "map display" screen such as F of FIG. 9 is shown in FIG. 10, an example of a "check-in" screen such as H of FIG. 9 is shown in FIG. 11A, and an "evaluation" screen such as I of FIG. An example is shown in FIG. 11B. A user logging in to a location-based Internet service through a screen such as E of FIG. 9 obtains the store information record and the virtual space ownership information records near the region where the user is located from the database of the "regional and virtual space ownership information server 103". A "map display" screen as shown in F of FIG. 9 composed of various shops and summary information of the corresponding shops in the map and the map displayed by the constructed two-dimensional graphics is seen.

12 shows a store information record and a virtual space ownership information record.

The store information record includes a store ID, a store name, a store telephone number, a store address, and a category 1, a category 2, and a category 3 representing a store type to identify the store. The category items are predetermined keywords that the "local and virtual space ownership information server 103" categorizes the types of stores so that they can be searched more conveniently. Category items.

In addition, the store information record includes an evaluation information item, and the evaluation information is composed of a plurality of evaluation detail information records. The evaluation detail information record includes a rating, an evaluation detail article, an evaluation recommendation number, and an evaluation creator ID, which are generated one by one when an individual user leaves an evaluation in a corresponding store. The star rating is a summary of the rating by quantifying a rating of 5 out of 5 stars, the rating details are for storing detailed ratings left by users, and the number of rating recommendations is determined by other users for each rating. It represents the number of recommendations, and the evaluation creator ID is a user ID that can identify a user account record of the user who made the evaluation.

In addition, the store information record includes a store picture information item, which is an item for storing pictures of a store, and the store picture information item may include a plurality of store pictures.

In addition, the store information record includes an "Ad Revenue Transaction History" item, which is a breakdown in which advertisement exposure is actually linked to a visit so that it can be used to settle advertising revenue for each region. The "ad revenue transaction history" item includes a plurality of "ad revenue transaction" records, one "ad revenue transaction" record is the "ad unit price" which is the advertisement price at the time of the advertisement exposure, the "advertisement" when the advertisement is exposed Exposure time, "" visit time, "which is the time when the actual visit was made after the advertisement was exposed.

The store information record also includes " ad exposure history " used for calculating regional statistics for advertisement exposure. The "Ad Impression History" item includes a plurality of "Ad Impression" records, and one "Ad Impression" record includes the "Ad Impression Time", which is the time when the advertisement of the corresponding store was exposed.

In addition, the store information record may identify a "area map area ID" item that may identify a map area record of the smallest map area to which the store location belongs, and a virtual space ownership information record to which the store location belongs. Includes the entry "Owned virtual space ownership ID".

The virtual space ownership information record also includes a "virtual space ownership ID" item that can identify the virtual space ownership information record.

The virtual space ownership information record also includes " area information " representing an area of the actual area corresponding to that virtual space. Area information is represented by a list of actual administrative districts corresponding to the virtual space or a list of (latitude and longitude) of the area boundary. The virtual space ownership information record includes a "detailed description" item for the description of the space.

In addition, the virtual space ownership information record includes a " virtual space owner ID " corresponding to a user ID capable of identifying one user account record for indicating the owner of the virtual space, and a " virtual for indicating the ownership period of the owner. Space ownership term ".

The "map display" screen is composed of a search box for inputting a name of a specific store or a category of stores at the top, and buttons for moving to another screen, as shown in the left figure of FIG. Within a map, you can see the name of the store that received the best rating from other users, its average rating, and the rating that received the most recommendations for that store.

Below the "Map display" screen, a map of a specific area is displayed, and shops belonging to a specific category searched in the top search box on the map are displayed as small icons, and an average star rating for the stores is displayed around the icon. Is displayed. If you click on the shops marked with the icon, you will see a store details screen showing more detailed information about the store (exact location, phone number, photos in the store, a description of what the store is selling) and a list of testimonials. . After selecting one evaluation article from the list of evaluation articles shown on this screen, a recommendation for the evaluation article can be performed, and the recommended evaluation articles are placed higher in the list of evaluation articles in order of high recommendation number.

The position displayed by the map in the center of the "map display" screen may be changed by the user moving the map with his or her hand or other input device, and the user may use a multi-touch or the like with a hand or the zoom in / out tool. The scale of the map may be changed to be higher or lower by zooming in or out using. Depending on the location and scale of these maps, the ad text for the best-rated store at the top of the map and the store registered for the ads within that map at the bottom of the map will change simultaneously to match the location and scale of the map.

Under the map of the "map display" screen, registered advertisements for the area and map scale currently displayed on the map are displayed, and the advertisement is composed of a specific store name and advertisement text. When you click on the ad, you can see more detailed information about the store that advertised (exact location, phone number, photos in the store, a description of what the store is selling, etc.), and the map is scaled to show the map around the store. Will be shown in more detail.

The clicked advertisements are stored in the smartphone in the form of a list of the stores that issued the advertisements, and then the smartphone user visits the shops (within a predetermined distance) belonging to the stored history and stays at a predetermined time to perform a valid visit. It is used to check whether or not. When a smartphone user visits the store, advertising costs are incurred, and the advertising price when registering an advertisement in real time is taken out of the "ad money balance" in the advertiser's account.

In the left screen of FIG. 10, which is an example of the "map display" screen as shown in F of FIG. 9, the user can select the "list" button, "check" button, and "evaluation button ( review) "to move to another screen.

An example of the "map display" screen of FIG. 9, the "list" button located at the top right of the screen on the left side of FIG. 10 displays a list of brief information of a specific category or all stores searched through the search bar at the top. List it. An example of the " list view " screen as shown in G of FIG. 9 is displayed on the right side of FIG. 10 and lists the search for a specific store category or brief information of stores in a particular region. The specific number of top items in the list includes the earliest registered ads among the stores registered by the advertiser for the current map scale of the current region (as set in the "Map View" screen), and the number of times that the ads have been shown. Select and expose ads that do not exceed the maximum number of ad impressions. As such, when selecting and exposing advertisements, the advertisements are randomly determined in which rank each advertisement is displayed. Unlike the existing keyword search advertisements, since the number of impressions is more important than the position-based advertisements, how much more exposure is shown in the list view is determined by a random function and arranged randomly. Underneath the ads, you'll find brief information about the stores that correspond to the current map scale for your current region, in order of best rated stores (= highest average rating), each with store name, average rating, and most recommended Display testimonials about the store.

The "check in" button located at the top right of the left screen of FIG. 10, which is an example of the "map display" screen of FIG. 9, is for moving to the "check in" screen, and FIG. 11B shows one of these "check in" screens. An example is shown. The check-in screen basically lists nearby stores that can be "checked in" in order of distance, based on the current location of the user identified using a GPS or WIFI device built into the smartphone. The listed items in the list indicate the store name, distance from the smartphone user, and whether the smartphone user's rating has been registered. Since the standard of check-in stores is the distance from the check-in store determined by the location-based internet service, the smart phone user can check in only if the user is within a distance determined by the specific store and the location-based interbis provider. In the "check-in" screen, it is also possible to search the list of stores that can be checked in among stores belonging to a specific category through the search window located at the top. The smart phone user can select one item from the list of check-in shops displayed on the "check-in" screen and select (by touching or clicking a button on the touch screen) the check-in. Since this check-in is one of the important processes for paying a coin to a smartphone user who has registered an evaluation later, it is necessary to check the "valid check-in" so that it cannot check in at multiple stores simultaneously through fraudulent acquisition of coins. A process is necessary.

The process of determining and registering this "valid check-in" is shown in FIG. First, the smartphone user attempts to check in by selecting one of the check-in stores listed on the screen from the app's "check-in" screen through the location-based Internet service app running on the smartphone. Next, the smartphone determines whether the location of the user and the location of the selected store are within the check-in distance determined by the location-based internet service provider, and terminates the process if it is out of the distance, otherwise proceeds to the next step. Next, the smartphone records the time of check-in to the store selected by the user through the running app to storage or volatile memory in the smartphone. Next, the running app runs in the background and periodically checks whether the location of the smartphone user is outside the store (i.e. whether it is within a certain distance determined by the location-based internet service provider from the store), If it does, terminate the process and, on the other hand, if it has not left the perimeter of that store for a sufficient amount of time (that is, the time required by a location-based Internet service provider to stay for a "valid check-in" at a particular store) Whenever the user checks the distance between the smart phone user and the store within a specific distance determined by the location-based internet service provider), it is determined as a valid check-in, and the user of the smart phone user stored in the database of the user account management server 101 is determined. Get an account record and add the "Valid Check-In Information" section To add the current check-in information.

An example of the "map display" screen of FIG. 9 may be moved to the "evaluation" screen as shown in FIG. 9 through the "review" button located at the upper right of the left screen of FIG. 11A shows an example of such an "evaluation" screen. The "Evaluation" screen shows that "valid check-in" has been recorded, the assessment for this "valid check-in" has not yet been registered, and a certain period of time as determined by the location-based Internet service provider has been in effect since the "valid check-in" point. Show a list of stores that have not passed in chronological order. Recently recorded stores with "validated check-in" are displayed at the top of the list, and "validated check-in" since the present time, and whether the evaluation has been registered by the corresponding smartphone user in the store. Smartphone users can select one item from the list to register the evaluation for the store and receive a coin. That is, a smart phone user can receive a coin if he / she registers a valid check-in at a specific store and then registers an evaluation for the store within a specific period determined by the location-based internet service provider, and the evaluation can only be registered once per valid check-in. Can be.

14 shows a flow chart for this coin payment process. First, when a smartphone user accesses an evaluation screen, the user account management server 101 obtains a user account record of the corresponding smartphone user from a database connected with the user account management server 101. After importing the "valid check-in history" item of the user account record, among the check-in information records belonging to the valid check-in history, "validation registration status" of the check-in information record of the user account record of FIG. 17 is displayed as "no". Get the check-in information records satisfying the first condition that must be present and the second time that the difference between the current time and the check-in time recorded in the corresponding valid check-in record must be within a specific time determined by the location based internet service provider. Next, the user account management server 101 retrieves the store information items in which valid check-in of the check-in information records satisfying the first condition and the second condition is recorded and displays a list of stores for which evaluation can be registered on the smartphone screen. At this time, the store where the evaluation has been registered by the same smartphone user even once for the existing valid check-in displays next to the store name that the evaluation has been registered. Next, when the smartphone user selects a store from one of the displayed lists, the smartphone displays a form for the smartphone user to enter a rating, and when the smartphone user fills out the rating and presses the submit button, user account management The server 101 adds the evaluation to the evaluation history item of the user account record of the user. Next, the processing system of the user account management server 101 performs an outlier detection algorithm to determine the value of the reliability item of the user account record when the evaluation is out of the evaluation range of evaluations with other users. Lower as much as Finally, the user account management server 101 increments the "acquired coin" value of the user account record to pay the coin corresponding to the evaluation registration to the user. Through this process, registered evaluations can be recommended, and if they receive a recommendation, the registrants can earn coin points, which is another form of cyber money that can later be converted into coins, and contribute to increasing the reliability. . Such coin acquisition paths can improve the quality of evaluations by encouraging them to leave credible and informative evaluations. The recommendation method of evaluation is to click the recommendation button in each evaluation, and when it is clicked, the flowchart of FIG. 16 is executed in the client and the system. When the recommendation button is clicked, the user account management server 101 updates the recommendation frequency of the corresponding evaluation and raises the reliability after paying a certain coin point to the evaluation creator.

FIG. 16 shows menus, display screens, and input screens provided to a user accessing a user account management server 101 by inputting a URL corresponding to the user account management server 101 through a general web browser. The user performs a login by a secure login process similar to when accessing the advertiser account management server 102. When a user enters a user ID and password into an input screen such as "security login screen" as shown in FIG. 16J, the user account management server 101 obtains a user account record corresponding to the user ID from a database connected to the server, and resets the password. If the match is confirmed, and if the match is shown, the "user main screen" as shown in K of FIG. The "User Main Screen" provides menus and links to navigate to other screens.

17 shows the configuration of a user account record. One user account record contains the user ID and password items described above, and includes contact information items corresponding to the user's mobile phone number and home address, and later generates an advertising fee income for the virtual space owned by the user. It includes a "user bank account information" entry that stores the bank name and bank account number to which a location-based Internet service provider sends a portion of the revenue.

The user account record also includes an "owning virtual space information" item that stores a list of virtual spaces owned by the user. The "Owning Virtual Space Information" entry contains a number of "Virtual Space Ownership ID" entries, and each "Virtual Space Ownership ID" can identify one "Virtual Space Ownership Information Record", so the "Virtual Space Ownership Information Record" It is associated with and displays information of virtual spaces owned by the user.

In addition, the user account record includes an item "Coins Acquired" to indicate the number of coins obtained by the user through the registration of the evaluation, and the number of coin points obtained so far that can be converted into coins later obtained from the recommendation for the evaluation. It includes the "acquired coin points" item that represents, and includes a "valid check-in history" item for the effective check-in record for the specific stores of the user described above. The valid check-in history includes a number of check-in information records, each of which contains a "check-in time", "check-in store ID", which records the check-in time at the time of valid check-in, and whether the evaluation corresponding to that valid check-in record has been registered. It includes the item "evaluation registration" indicating. The "evaluation registration" item indicates whether the evaluation is registered as "yes" or "no".

The user account record also includes an " evaluation history " item for recording the details of the assessment made by the user. The " evaluation details "item is composed of a plurality of " evaluation detail information " records, and each evaluation detail information record is composed of an evaluation store ID, a star rating, an evaluation detail article, and an evaluation recommendation number item. The evaluation store ID is a "store ID" that allows a user to identify a "store information record" of a specific store that recorded the evaluation, and the star rating represents a summary of the rating by the number of 4 to 5 stars. In addition to the ratings, a detailed description of the store's rating in text form is recorded in the "evaluation detail article", and the number of times that other users recommend the review article is recorded in the evaluation recommendation number. In addition, based on the evaluation history left by a specific user, the user account record evaluates the fairness of the evaluation by the specific Outlier Detection Algorithm to determine the confidence of the evaluation of the user. Include the "Evaluation Reliability" item for storage.

A "user main screen" such as K of FIG. 16 is composed of "import management", "virtual space ownership management", "evaluation management", "coin management", and "trust report" menus, and each menu is "import management". "," Virtual Space Ownership Management "," Evaluation Management "," Coin Management, "Reliability Reporting" screens are provided.

The "import management" screen provides a menu "view bank account information", "change bank account information", "view income history", "view estimated income".

The "View Bank Account Information" and "Change Bank Account Information" menus allow you to search for and change information such as bank name and bank account number for receiving advertisement revenue generated from a virtual space owned by a user from a location-based Internet service provider. It provides a number of functions. In addition, the "view income details" shows details of a portion of the advertisement fee income generated from the virtual space owned by the user from the location-based Internet service provider. In the "View Estimated Earnings" menu, an amount of advertising revenue that has not yet been paid to the user may be paid based on a criterion set by a location-based Internet service provider of the current income generated in the virtual spaces owned by the user. Shows.

In the "virtual space ownership management" screen as shown in M of FIG. 16, "own virtual space view" and "sell own virtual space" menu is provided. The " owned virtual space view " menu provides a function of displaying details of the virtual space owned by the user. In addition, the "sell owned virtual space" menu is a function of allowing a user to select and sell a specific item among virtual spaces owned by the user by accessing the "virtual space ownership sale server 104", which will be described later, without a login process. To provide.

In the " evaluation management " screen as shown in N of FIG. 16, a " evaluation list view " menu showing a list of all the evaluations made by the user, a " deleting evaluation " menu for deleting an evaluation for each evaluation in the list, and an evaluation And a "view evaluation recommendation statistics" menu that shows the average and recommendation distribution of the recommendation counts so far for the entire evaluations.

In the "Coin Management" screen as shown in P of FIG. 16, a "Coin Acquisition History" menu showing a user's coin acquisition history so far, a "View Coin Balance" menu showing a current coin balance, and a coin convertible into coins A "coin point to coin conversion" menu is provided, which provides a function of converting points into coins at a currency exchange rate predetermined by a location-based internet service provider.

In the "Reliability Report" screen as shown in Q of FIG. 16, a "View Current Reliability" menu showing a user's current reliability score and a "View Reliability Change History" menu showing a change history of reliability are provided.

FIG. 18 shows a menu and an input and display screen where a seller can enter a URL corresponding to the virtual space ownership server 104 and access it through a web browser when selling virtual space ownership. When the process is executed or accessed through a browser, a login screen such as R of FIG. 18 is executed. When the user logs in through the login screen, the user main screen as shown in S of FIG. 18 is displayed. The user main screen has a function of viewing “auctioned virtual space ownership” and “owned virtual space ownership management”. It provides the ability to move to the screen and "view the cyber money that you currently have."

Since virtual space ownership is related to the user's assets, special attention should be paid to security. As mentioned above, the browser must use a secure protocol such as HTTPS, and access through a web browser on a mobile device must also use a security algorithm or protocol corresponding to HTTPS.

The "auctioned virtual space ownership screen" such as T of FIG. 18 is "auctioned virtual space view", "auction participation", "auction abandon", "view the current bid price", "view the advertising activity of the virtual space" It consists of five functions. The "view auctioned virtual space" function displays a list of virtual spaces that are currently auctioned. Each virtual space listing can check the price that another user bids on the listing through the "View current bid price" function, and select one of these virtual spaces to participate in the auction using the "join auction" function. In this case, the user must present a price to bid on the item selected by the user, and may give up whether to bid on his own through the "auction abandonment" function. In order to help the user participate in the auction or select a sale, the "View advertisement activity in the virtual space" function allows the user to check the frequency of advertisement exposure, the advertising price, and the revenue from the advertisement.

19 shows a "Virtual Space Ownership Transaction Information" record. The " virtual space ownership transaction information " record includes a " virtual space ownership transaction ID " that can identify a " virtual space ownership transaction information " record and a " virtual space ownership information " "Auction Status" entry, including "Actual Space ID", indicating whether the current auction is completed or in progress, and a "Pre-Auction Owner ID" entry representing the owner's user ID for that virtual space before the end of the auction. And a "Post-Auction Owner ID" column that represents the user ID that owns the transferred ownership after the auction ends, and includes a "Remaining Ownership Period" column that indicates how long the ownership of the virtual space expires at the time of the auction. , "Auction start time" and "auction end time" items indicating the start time and end time of the auction. It includes "auction information" indicating this represents the writer "can begin Coin Auction" tender auction items and information.

The "auction information" item includes a plurality of "auction detail" records. Each "auction details" record includes "auction user ID" that can identify a user who participated in the auction, and "auction coin" items indicating how many auctions have been recorded.

The detailed process for the "Participate in a bidding process" function follows the process of the flowchart shown in FIG. When the user selects "Auction Participation", a list of the virtual spaces currently being auctioned appears. In this case, when the user selects the virtual space, the starting price and the remaining ownership period are displayed, and the bid price of another user is displayed, and the bidding price is input based on the bid price of the other user. Regarding auction, the user who bids the highest bid at each end time is given a bid, and the registered user is given priority.

By default, ownership of all virtual spaces rests with the location-based service providers that provide their location-based services, and the location-based service providers sell virtual space ownership server 104 for all virtual spaces that have not yet been owned by another user. Register the virtual space to be sold in the linked database of the sale, so that users can pay the cyber coins corresponding to the auction price through the "auction participation" function to purchase the virtual space. The ownership purchased from the location-based service provider may be sold to other users through the auction process by registering some or all of the virtual space owned by the user at the time of desire in the database of the virtual space sales server.

The "owned virtual space ownership management" screen as shown in U of FIG. 18 shows a virtual space currently owned by the user and provides a function of registering the virtual space in the auction market.

21 is a flowchart illustrating a process of registering a virtual space owned by the user in the auction market. When the user selects "sell virtual space", the user displays a list of virtual spaces owned by the user. When the user selects a virtual space to be registered in the auction market, the user can select whether to sell the virtual space by dividing it or selling the whole space. If the user decides to sell by dividing, he selects only the portion of the map to sell and proceeds to the next process. Thereafter, the user inputs a period and a starting price at which the auction is to be performed, and stores information about the selected virtual space in a database connected to the virtual space ownership server 104.

In addition to the above-described functions, the "owned virtual space ownership management" screen provides a function of displaying a list of the virtual space ownership transaction performed by the user so far .

FIG. 22 shows a flow chart in which a user who owns a virtual space receives monetary compensation for a portion of advertising revenue generated in the owned virtual spaces at regular intervals from a location-based internet service provider. When a monetary reward event occurs for users based on a specific period determined by a location-based Internet service provider (which may be based on a month in the present invention, but may be a specific period other than a month), The processing system of the account management server 101 obtains a user account record from the database for each user who owns one or more virtual spaces, and obtains a virtual space ownership information record for all the spaces owned by the user. After calculating the total amount of advertising revenue that has occurred since the previous point of compensation, the advertising revenue compensation rate determined by the location-based internet service provider is applied to determine the amount of advertising revenue compensation that will ultimately be rewarded to the user, and the bank of that user stored in the user's account record. Get your account info Jugeona to transfer the advertising revenue to the account of the amount of compensation per bank allows other forms of compensation corresponding to the amount of compensation advertising revenue. As an example of a non-monetary reward, a location-based internet service provider may use another form of cyber money coin point that is proportional to the traffic for location-based services in a user-owned virtual space. Can pay In other words, Coin Points, which are another cyber money type, can be exchanged for coins later in proportion to the number of other users operating the map screen on the smartphone to query or search for the area including the owned virtual space. It is. Such a reward model may help induce a user's motivation to own a virtual space in the case where the actual financial reward is difficult because the advertising revenue is not generated during the initial service.

Users who have actively registered their ratings to contribute to location-based information and monetization of their location-based Internet services will be able to access the virtual spaces based on the ownership of the virtual spaces purchased using the coins acquired through the evaluation registration process described above. You will receive monetary compensation for a portion of your advertising revenue. This will motivate users who own the virtual space to provide more information through evaluation registration, etc., and act as a good example for other users who do not own the virtual space. Motivation of providing information, which provides a foundation for the development of location-based Internet services according to the present invention.

100: location based service providing system
101: user account management server
102: advertiser account management server
103: local and virtual space ownership information server
104: ownership sale server in virtual space

Claims (29)

(a) If the user account management server is deemed that the user who provides the evaluation of the store on the Internet has previously checked in for a valid check-in within a predetermined distance from the store, the user who provided the evaluation of the store is provided to the user who provided the evaluation of the store. Paying cyber money;
(b) The virtual space ownership selling server sells the ownership of the virtual map space corresponding to the map of the real area to the user who owns the cyber money, the virtual map space having a point of "latitude and longitude" in the two-dimensional map area. Any region of the two-dimensional phase consisting of a set of?
(c) the local and virtual space ownership information server providing an evaluation of the store provided by the user as location based information through a map or a list with advertisements for the store;
(d) The advertiser's account management server recognizes a valid visit if the user who clicks on an advertisement for a store exposed in providing location-based information stays for a predetermined time within a predetermined distance from the store, and the advertiser pays the advertising fee from the advertiser. Receiving payment to secure advertising revenue; And
(e) the user account management server paying a user proportional to advertising revenue generated from stores located in a real map corresponding to the virtual map space to a user who is given ownership of the virtual map space;
Location-based service providing method comprising a. delete delete The method of claim 1, wherein step (a) comprises:
(a1) the user account management server providing a screen for registering an evaluation of a store to the user, wherein the screen displays a list of stores for which the user has recently performed a valid check-in; And
(a2) If the user account management server selects any one of the list of stores and inputs a rating for the store, it is recognized that the user has previously checked in for validity by staying for a predetermined time within a predetermined distance from the store. Providing cyber money to a user who provided an evaluation for the store;
Location-based service providing method comprising a. The method of claim 1, wherein in the step (b), the virtual space ownership selling server sells the permanent ownership of the virtual map space or the ownership for a certain period of time when the ownership of the virtual map space is sold. Location-based service providing method characterized in that. The method of claim 1, wherein in the step (b), in the case of selling the ownership of the virtual map space, the entire virtual map space owned by the owner of the virtual map space is sold or divided and partly sold. How to provide location based services. According to claim 1, wherein step (b),
(b1) the virtual space ownership selling server providing the basic auction price presented by the user and the auction price presented by the other user with respect to the predetermined virtual map space; And
(b2) the virtual space ownership selling server transferring ownership of the virtual map space to a user who presents the highest auction price among the users when the auction of the users is completed;
Location-based service providing method comprising a. The method of claim 1, wherein before the step (c), the advertiser account management server further performs step (f) of registering an advertisement of a store from an advertiser.
In the step (f), the advertiser account management server receives at least one of the number of advertisement exposures according to the map scale and the advertisement price according to the map scale when the advertisement for the corresponding store is registered from the advertiser. Location-based service providing method. The method of claim 8, wherein in the step (f), the advertiser account management server receives an impression number according to a map scale when registering an advertisement for a store from a user.
In the step (d), the advertiser's account management server is configured to display advertisements that can be exposed on the map area of the screen for a unit time and demand, which is the number of advertisements of stores that want to expose the advertisement on the map area of the screen provided to the user. Calculate the number of supply and increase the advertising price of the map area by a predetermined amount if it is determined that the demand is higher than the supply, and lower the advertising price of the map area by a predetermined amount when it is determined that the supply is higher than the demand. How to Deliver Foundation Services. The method of claim 1, wherein in the step (c), the local and virtual space ownership information server displays the evaluation of the store on the map on the screen together with the advertisement, and the user selects one of the exposed advertisements to view detailed information. In step (d),
(d1) periodically checking whether the local and virtual space ownership information server stays for a predetermined time or more within a predetermined distance from a store corresponding to an advertisement for selecting and viewing detailed information to perform a valid visit to the store; And
(d2) if the location-based service provider determines that the user has made a valid visit, receiving an advertisement fee from the advertiser to secure advertisement revenue;
Location-based service providing method comprising a. The method of claim 1, wherein in the step (e), the user account management server pays the user the owner of the virtual map space a predetermined amount of money by applying a predetermined advertising revenue distribution ratio to the advertising revenue. Location-based service providing method characterized in that. The method of claim 1, wherein after the step (a), the user account management server pays the cyber money to the user who provided the evaluation and the reliability of the evaluation when another user recommends the evaluation of the store provided by the user. And (g) further increasing the value of the location-based service providing method. The method of claim 1, wherein in the step (a), the user account management server lowers the reliability value of the evaluation when the user account is out of a predetermined range from other users. delete delete delete delete delete (a) If the user account management server is acknowledged that a user who provides a rating for a store on the Internet has previously checked in for a valid time stay within a predetermined distance from the store, the user has provided a rating for the store. Paying cyber money;
(b) the local and virtual space ownership information server providing an evaluation of the store provided by the user as location based information through a map or a list together with an advertisement for the store;
(c) The advertiser's account management server periodically checks whether a user who clicks on an advertisement for a store that is exposed when providing location-based information stays at a predetermined distance within the predetermined distance from the store for a valid visit to the store. Checking; And
(d) if the advertiser account management server determines that the user has made a valid visit, receiving an advertisement fee from the advertiser to secure advertisement revenue;
Location-based service providing method comprising a. A local and virtual space ownership information server for providing location-based information including evaluation of a store and advertisements for the store on the Internet through a map or a list on the screen;
If a user who clicks on an advertisement for a store exposed during the provision of the location-based information stays for a predetermined time or more within a predetermined distance from the store, the user pays the advertisement fee from the advertiser of the store where the advertisement is exposed as a valid visit. An advertiser account management server to receive advertising revenue;
Selling virtual ownership of a virtual map space that matches a map of a real area, wherein the virtual map space is a virtual space ownership selling server, which is an arbitrary area on a two-dimensional area consisting of a set of points of "latitude and longitude" in the two-dimensional map area; And
If the user who provides the rating for the store is found to have previously checked in for validity by staying within a predetermined distance from the store for a predetermined time, the user who provided the rating for the store is rewarded and corresponds to the virtual map space. A user account management server configured to pay a profit proportional to an advertisement revenue generated from stores located in an actual map to a user who is granted ownership of the corresponding virtual map space;
Location-based service providing system comprising a. delete 21. The system of claim 20, wherein the advertiser account management server recognizes a valid visit if the user stays for more than a predetermined time within a predetermined distance from the store after clicking on the advertisement for the store, and the ad money stored in the advertiser account record. Location-based service providing system, characterized in that to secure advertising revenue by reducing (AD Money). The user account management server of claim 20, wherein the user account management server displays a list of stores for which the user has recently checked in validly on a screen of a terminal used by the user so that the user selects any one of the lists of the stores to the corresponding store. Location-based service providing system, characterized in that to provide the cyber money to the user if the rating is entered. The advertisement account management server of claim 20, wherein the advertiser account management server receives a store advertisement from an advertiser, and when the advertisement of the store is registered from the advertiser, the number of advertisement exposures according to the map scale and the advertisement according to the map scale are included. Location-based service providing system, characterized in that receiving at least one sky among the unit price. 23. The method of claim 22, wherein the advertiser's account management server attempts to expose an advertisement to a map area of a screen provided to a user when an advertiser inputs an impression number according to a map scale when registering an advertisement for a store from an advertiser. Calculate the supply, which is the number of advertisements of the stores and the number of advertisements that can be exposed on the map area of the screen for a unit time, and if it is determined that the demand is higher than the supply, raise the advertisement price of the corresponding map area by a predetermined amount. If it is determined that the supply is greater than the demand location-based service providing system, characterized in that to lower the advertising unit price of the corresponding map area by a predetermined amount. 21. The method of claim 20, wherein the local and virtual space ownership information server displays an evaluation of the store together with an advertisement for the store on the screen of the terminal used by the user, and then selects one of the advertisements exposed by the user in detail. In the case of viewing the information, the user account management server receives the advertisement fee from the advertiser if the user visits a predetermined time within a predetermined distance from the store corresponding to the advertisement that the user selects to view detailed information and performs a valid visit. Location-based service providing system, characterized in that to secure. The location-based service according to claim 20, wherein the user account management server pays the user who has been assigned the ownership of the virtual map space an amount obtained by applying a predetermined advertising revenue distribution ratio to the advertising revenue at predetermined intervals. Provide system. The method of claim 20, wherein the user account management server increases the reliability value of the evaluation after paying cyber money to the user who provided the evaluation when another user recommends the evaluation of the store provided by the user. Location based service delivery system. 21. The system of claim 20, wherein the user account management server lowers the reliability value of the evaluation when the user account deviates from the evaluation range of other users by more than a predetermined range.

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