KR20210079707A - Effective user reward processing system and method for improving advertising efficiency - Google Patents

Abstract

The present invention relates to an effective user reward processing system and a method, which provides randomly so that it is not possible to check a reward keyword for which a reward is accumulated, prevents fraudulent clicks by a user by randomly setting a reward site displayed as a search result to be rented so that the reward site displayed as a search result cannot be checked, and allows the accumulated rewards to be utilized as a deduction of mobile phone charges, Internet charges, etc., OK cashback payment, account transfer, and the like. According to the present invention, in a state in which a reward management server receives information on a reward site and accumulated rewards from a reward provider, a reward member accesses the reward management server and searches for the reward keywords randomly provided with the rewards or click in a reward advertisement area to earn a set reward.

Description

Effective user reward processing system and method for improving advertising efficiency

The present invention relates to an effective user reward processing system and method for increasing advertising efficiency, and more particularly, to provide randomly so that the reward keywords for which rewards are accumulated cannot be checked, and search so that the reward sites displayed as search results cannot be confirmed An effective user reward processing system to prevent fraudulent clicks by users by setting the reward site displayed as a result to be rented, and to use the accumulated rewards for deduction of mobile phone bills, internet bills, etc., OK cashback payment, account transfer, etc. and methods.

With the development of computer networks such as the Internet and the development of communication technologies using these networks, various information can be provided in real time by overcoming the temporal and spatial limitations of human life. With the development of the Internet, many business operators (advertisers) are carrying out online advertisements that are easy to secure customers by paying high advertising costs.

In addition, although business operators provide a predetermined reward in the form of a bonus when a customer visits the site, there is a problem in that a small number of customers visit the site from time to time to receive a reward, thereby reducing advertising efficiency in preparation for advertising effect.

In addition, the existing reward method is limited to payment, so it is not possible to distribute the share of the search service or contribute to the activation of the search service.

The problem to be solved by the present invention is to provide randomly so that the reward keywords for which rewards are accumulated cannot be checked, and also set the reward sites displayed in the search results to be rented so that the reward sites displayed in the search results cannot be checked. It is to provide an effective user reward processing system and method for preventing clicks and using the accumulated rewards for deduction of mobile phone bills, internet bills, etc., OK cashback payment, account transfer, etc.

Another object of the present invention is to provide an effective user reward processing system and method for increasing the advertising efficiency that can recommend the use of the reward keyword to the user by giving weight when a reward site searched for by a reward keyword is clicked.

A user reward processing system for increasing advertising efficiency according to the present invention includes: a reward member management module 202 for registering a user who wants to receive a reward as a reward member 100 and storing and managing information about the reward member; a reward provider management module 204 for registering and managing information on the reward provider 300 and the reward site who want to provide a reward to the reward member 100 using the site; a reward keyword management module 206 for setting a reward accumulated when a reward site is used as a search word while registering a reward keyword, which is a search word used to display as a search result; a login management module 210 for receiving login information and confirming login status when a reward member who wants to receive a reward accesses; a search result display module 212 for displaying a search result when a reward member performs a search with a search term; a reward accumulation module 214 for accumulating the reward set in the reward keyword to the reward member when the reward member accesses the reward site from among the search results displayed by the reward member while the search term searched by the reward member matches the registered reward keyword; Rewards settlement module 216 that provides and settles the accumulated information to reward members; and a reward advertisement area management module 208 for randomly setting an area in which a reward site is displayed from among the areas displayed in search results when a search is performed on the connected client so that the reward member cannot check, wherein the reward keyword is provided. is randomly set so that the reward member cannot confirm, and the search result display module 212 displays the searched reward site in the randomly set reward site display area.

Preferably, the settlement method of the accumulated rewards is characterized by selecting from deduction of mobile phone charges, internet charges, etc., OK cashback payment, and account transfer.

Preferably, the search word searched by the reward member is a related search word or a real-time search word.

Preferably, the reward accumulation module is characterized in that only a standard unit or more is exposed so that the reward site or the reward keyword is not exposed to the reward member.

A user reward processing method for increasing advertising efficiency according to the present invention comprises: registering a user who wants to receive a reward as a reward member and storing information about the reward member; A method comprising: registering information on a reward provider and a reward site that intends to provide rewards to a reward member who has accessed the site; The reward keyword management module 206 may include: storing information about rewards accumulated in the reward keyword when the reward site registers a reward keyword, which is a search word used to display as a search result, and is used as a search word; When the reward member accesses, the login management module 210 receives the login information and checks whether the login has been performed; When a reward member performs a search, when a reward site is included in the search result, the search result display module 212 displays the search result and is displayed in the reward site display area for randomly changing the reward site included in the search result step; accumulating the reward set in the reward keyword to the reward member, by the reward accumulation module 214, when the search term used by the reward member in the search corresponds to the reward keyword and a reward site is selected from the contents displayed as a search result; The reward settlement module 216 provides information accumulated to the reward member and settlement; but, the reward keyword for which the reward is provided is characterized in that it is randomly changed so that the reward member cannot check it.

Preferably, when a reward site searched for by a reward keyword is selected, it is characterized in that a weight is given to the reward paid to the reward member.

By the user reward processing system for increasing the advertising efficiency according to the present invention, since the reward member cannot check the information on the reward site where the reward is provided, it is possible to prevent the problem caused by fraudulent clicks, so that the reward can be executed accurately. It works.

In addition, since the reward set in the reward keyword is accumulated only when the search word searched by the user corresponds to the reward keyword and the searched reward site is clicked, the reward provider has the effect of increasing the effect of providing the reward.

In addition, there is an advantage that the accumulated rewards can be used in various settlement methods such as deduction of mobile phone bills, internet bills, etc., OK cashback payment, and account transfer.

In addition, when a reward site searched for as a reward keyword is clicked, a weight is given to the user to recommend the use of the reward keyword.

1 is a schematic diagram of an effective user reward processing system for increasing advertising efficiency according to the present invention.
2 is a block diagram of a reward management server according to the present invention.
3 is a flowchart of an effective user reward processing method for increasing advertising efficiency according to the present invention.

Hereinafter, an effective user reward processing system for increasing the advertising efficiency of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1 , the basic concept of an effective user reward processing system for increasing advertising efficiency according to the present invention is that the reward management server 200 provides information about the reward site and the reward accumulated from the reward provider 300 . In the received state, when the reward member 100 accesses the reward management server 200 and searches for a reward keyword that provides a random reward or clicks the reward advertisement area, the set reward is accumulated. In this case, the reward member means a client user of a smartphone, tablet PC, or smart TV.

Referring in detail to the reward management server 200 of the present invention with reference to FIG. 2, the reward management server 200 includes a reward member management module 202, a reward provider management module 204, a reward keyword management module 206, It includes a reward advertisement area management module 208 , a login management module 210 , a search result display module 212 , a reward accumulation module 214 , and a reward settlement module 216 .

The reward member management module 202 registers a user who wants to receive a reward as a reward member 100 , and stores and manages information about the reward member in the reward member information DB 221 . Reward member information includes payment methods such as user ID and password required for login, deducting mobile phone bills and internet bills, OK cashback payment, account transfer, etc. This settlement method can be set at the time of membership registration or can be changed at any time.

The reward provider management module 204 receives information about the reward provider 300 and the reward site who want to provide a reward to the reward member 100 using the site, stores it in the reward provider information DB 222, and manages it do. The reward provider management module 204 registers information on rewards provided to reward members when visiting the reward site and keywords of the reward site used for searching.

The reward keyword management module 206 sets, stores, and manages the rewards accumulated when the reward site is used as a search word as a reward keyword, which is a search word used to display as a search result, in the reward keyword DB 223 . It is desirable that the reward keywords be provided together when the reward site is registered, and they are classified and stored by category while linking with the reward site.

The reward advertisement area management module 208 sets the area in which the reward site is displayed among the areas in which the search result is displayed when the connected client performs a search. In this case, it is preferable that the display area of the reward site be set randomly so that the reward member cannot check it, and the reward keyword for which the reward is provided is preferably set randomly.

When a reward member who wants to receive a reward accesses, the login management module 210 receives login information and checks whether the user is logged in. At this time, the login management module 210 displays, on one side of the client, that the user can receive a reward when registering and logging in as a member if the connected user does not log in.

The search result display module 212 displays the search result when the reward member performs a search. In this case, the search results displayed by the search result display module 212 include all results searched for by the search word entered by the reward member in the search box, or the results searched for when a related search word or real-time search word displayed on one side of the browser is clicked. do. In addition, the reward site displayed as a search result is preferably displayed in a separate area designated by the reward advertisement area management module 208 .

The reward accumulation module 214 accumulates the reward set in the reward keyword to the reward member and accumulates the reward set in the reward keyword to the reward member when the reward member accesses the reward site among the search results displayed by the reward member while the search word searched by the reward member matches the registered reward keyword It is stored in (224). In this case, if a reward site searched for by a reward keyword is selected, a weight may be assigned to the reward paid to the reward member. The rewards accumulated through the reward accumulation module 214 are displayed only in units of 1000 won or 2,000 won as a standard unit so that reward sites or keywords are not exposed to reward members, and the following units are unofficially accumulated.

The reward settlement module 216 provides the reward member so that he or she can check the accumulated information if the reward accumulated to the reward member is more than a certain amount, and settles it according to the registered settlement method. At this time, the settlement method consists of deduction of various usage charges including mobile phone charges, internet charges, shopping payments, etc., OK cashback payment, account transfer, and the like.

Hereinafter, an effective user reward processing method for increasing advertising efficiency according to the present invention will be described with reference to the flowchart of FIG. 3 .

First, the reward management server 200 registers a user who wants to receive a reward as a reward member and stores information about the reward member in the reward member information DB 221 (S101). The information of the reward member is a user ID required for logging in. , Set up the method to settle the accumulated rewards including the password, such as deduction of mobile phone bills and internet bills, OK cashback payment, and account transfer.

In addition, the reward management server 200 receives information on the reward provider and the reward site who want to provide a reward to the reward member accessing the site and stores it in the reward provider information DB 222 (S102). At this time, the reward When visiting the site, information about rewards provided to reward members and keywords of the reward site used for searching are registered together.

When the reward site is registered through this process, the reward keyword management module 206 sets the reward accumulated when the reward site is used as a search word while registering it as a reward keyword, which is a search word used to display the search result, and sets the reward keyword DB It is stored and managed in (223) (S103).

When the reward member opens a browser or accesses a search site, the login management module 210 receives login information and checks whether the user is logged in (S104). At this time, if the connected user does not log in, it is displayed on one side of the client that a reward can be provided during member registration and login (S105). The login management module 210 is installed in the client as an embedded program and whether or not the reward member is connected can be checked.

When the reward member enters a search word and performs a search, the search result display module 212 displays the search result (S106). At this time, a separate reward site display area in which the reward site is displayed through the reward advertisement area management module 208 can be set, and this reward site display area can be set to change randomly so that reward members cannot check it.

On the other hand, the search words used by the reward member include a search word in the search window, a related search word displayed on one side of the browser, or a real-time search word.

On the other hand, the reward accumulation module 214 provides the reward member with the reward set in the reward keyword when the search word used by the reward member in the search corresponds to the reward keyword and the reward site is selected from the contents displayed as a search result (S107). It is accumulated in the accumulation DB (224) (S108). In this case, if a reward site searched for by a reward keyword is selected, a weight may be assigned to the reward paid to the reward member. In addition, at this time, the reward accumulation module 214 is displayed only when the standard unit (eg, 1,000 won unit or 2,000 won unit) or more so that the reward site or the reward keyword is not exposed to the reward member, and the following units are informally accumulated.

If the reward accumulated by the reward member is equal to or greater than a certain amount (S109), the reward settlement module 216 provides the accumulated information to the reward member (S110) and settles it according to the registered settlement method (S111). At this time, the settlement method consists of deduction of various usage charges including mobile phone charges, internet charges, shopping payments, etc., OK cashback payment, account transfer, and the like.

Through this process, since the reward member cannot check the information on the reward site where the reward is provided, problems caused by fraudulent clicks can be prevented and rewards can be executed accurately. In addition, it is possible to increase the search rate of the reward site by giving a reward to a search word used to display the reward site.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following by those of ordinary skill in the art to which the present invention pertains Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

100: reward member 200: reward management server
202: Reward member management module 204: Reward provider management module
206: reward keyword management module 208: reward advertising area management module
210: login management module 212: search result display module
214: reward accumulation module 216: reward settlement module
300: Reward provider

Claims (10)

a reward member management module for registering a user who wants to receive a reward as a reward member and storing and managing information about the reward member;
a reward provider management module that registers and manages information on a reward provider who wants to provide a reward to a reward member who uses the site and a reward site;
a reward keyword management module configured to set a reward accumulated when a reward site is used as a search word while registering a reward keyword, which is a search word used to display as a search result;
a login management module for checking whether a member is logged in when a reward member who wants to receive a reward accesses;
a search result display module for displaying search results when a reward member performs a search with a search term;
a reward accumulation module for accumulating the reward set in the reward keyword to the reward member when the reward member accesses the reward site from among the search results displayed by the reward member while the search term searched by the reward member matches the registered reward keyword;
Rewards settlement module that provides and settles the accumulated information to reward members; and
and a reward advertisement area management module for randomly setting an area in which a reward site is displayed among areas displayed in search results when a search is performed on a connected client so that a reward member cannot check,
Reward keywords for which rewards are provided are randomly set so that reward members cannot check them,
The search result display module is an effective user reward processing system for increasing advertising efficiency, characterized in that the searched reward site is displayed in the reward site display area. The effective user reward processing system for increasing advertising efficiency according to claim 1, wherein the information of the reward member includes a user ID, password, and a method of calculating the accumulated rewards required for login. The effective user reward processing system for increasing advertising efficiency according to claim 1, wherein the method of settlement of the accumulated rewards is selected from deduction of mobile phone charges, internet charges, etc., OK cashback payment, and account transfer. The effective user reward processing system for increasing advertising efficiency according to claim 1, wherein when a reward site searched for by a reward keyword is selected, a weight is given to a reward paid to a reward member. The system according to claim 1, wherein the search word searched by the reward member is a related search word or a real-time search word. The effective user reward processing system for increasing advertising efficiency according to claim 1, wherein the reward accumulation module exposes only a standard unit or more so that a reward site or a reward keyword is not exposed to a reward member. The reward management server includes: registering a user who wants to receive a reward as a reward member and storing information about the reward member;
A method comprising: registering information on a reward provider and a reward site that intends to provide rewards to reward members who have accessed the site;
The reward keyword management module includes the steps of: storing information on rewards accumulated in the reward keyword when the reward site is used as a search word while registering a reward keyword, which is a search word used to display as a search result;
When a reward member accesses, the login management module receives the login information and checks whether or not the login is in;
displaying the search result display module in the reward site display area for randomly changing the reward site included in the search result while displaying the search result when the reward member enters a search term and performs a search;
accumulating, by the reward earning module, the reward set in the reward keyword to the reward member when the search term used by the reward member in the search corresponds to the reward keyword and a reward site is selected from the contents displayed as a search result;
The reward settlement module provides information accumulated to the reward member, and the step of settlement; including;
A method of processing user rewards through advertisement management, characterized in that the keywords for which rewards are provided are randomly changed so that the reward members cannot check them. The method according to claim 7, wherein the reward keyword is an effective user reward processing method for increasing advertising efficiency, characterized in that the registration from the reward provider. The method according to claim 7, wherein when a reward site searched for as a reward keyword is selected, a weight is given to a reward paid to a reward member. The method of claim 7, wherein the accumulated information is provided only when the accumulated reward to the reward member is equal to or greater than a certain amount.

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