KR20160016124A - System for offering user information and method thereof - Google Patents

Abstract

A server and a method of transacting marketing information are disclosed. The server comprises: a marketing information receiving module for receiving user′s marketing information from a user terminal; a marketing information storage module for storing the marketing information received to the marketing information receiving module; a virtual phone number mapping request module for transmitting user′s phone number and mapping request of a virtual phone number to corresponding mobile communication corporation server so that the user′s phone number in the marketing information stored in the marketing information storage module can income and outgo through the virtual phone number; a marketing information provision module for replacing the user′s phone number in the marketing information stored in the marketing information storage module with the virtual phone number and providing the marketing information in which the user′s phone number is replaced with the virtual phone number to a certain marketing server in response to the user terminal; and a marketing information compensation module for providing predetermined money or predetermined virtual money to the user terminal as the marketing information provision module provides the marketing information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a user information providing server,

More particularly, the present invention relates to a marketing information transaction server for legally trading and rewarding marketing information of a customer with the consent of a customer, ≪ / RTI >

Conventionally, users are feeling a lot of inconvenience due to a random incoming call for marketing of insurance companies, card companies and the like.

These marketing calls are often made by users unknowingly subscribing to a particular website or agreeing to a marketing call.

Whether users want or not, their personal information has already been exposed and is no longer safe and has lost its value as marketing information.

However, such personal information can be legitimized as a marketing purpose, and if it is cultivated, it can be used as a new transaction means or as a valuable personal security information. Specific means and methods for the legalization, security maintenance, and promotion of such personal information are not yet available.

On the other hand, users often register with a specific site such as a shopping mall site or a bank site or register their personal information. However, it is very inconvenient to input and register personal information in each site.

In addition, the already registered information is very inconvenient because the user must manually register the address or telephone number and newly register or modify the site. Of course, it is a matter of course that the management of personal information is not properly managed in banks and shopping malls, and therefore there is a problem in customer management.

Therefore, there is a need for users to collectively manage the personal information of many sites that have already been subscribed.

It is an object of the present invention to provide a marketing information transaction server.

It is another object of the present invention to provide a marketing information transaction method.

According to another aspect of the present invention, there is provided a marketing information transaction server comprising: a marketing information receiving module for receiving marketing information of a user from a user terminal; A marketing information storage module for storing the marketing information received by the marketing information receiving module; A mapping request of the user phone number and the virtual phone number is transmitted to the corresponding mobile phone so that the user phone number on the marketing information stored in the marketing information storage module can be incoming and outgoing through a predetermined virtual phone number, A virtual phone number mapping request module transmitted to a communication company server; A marketing information providing module for replacing the user telephone number with the virtual telephone number in the marketing information stored in the marketing information storing module and providing the marketing information replaced with the virtual telephone number to a predetermined marketing server at the request of the user terminal, ; And a marketing information compensation module that provides the predetermined amount or a predetermined virtual currency to the user terminal as the marketing information providing module provides the marketing information.

At this time, the virtual phone number mapping request module may be configured to request the mobile communication company server to map the user phone number and the virtual phone number during a predetermined marketing permission period requested by the user terminal.

The marketing information compensation module receives from the marketing server a portion of the communication fee for the marketing based on the providing of the marketing information and the marketing information, receives a part of the received communication fee, To the user terminal.

The marketing information providing module is configured to provide the updated marketing information to the marketing server according to a request of the user terminal when the marketing information stored in the marketing information storing module is updated according to a request of the user terminal .

According to another aspect of the present invention, there is provided a marketing information transaction method comprising: receiving a marketing information and a marketing permission period of a user from a user terminal; Storing the marketing information received by the marketing information receiving module in the marketing information storing module; Wherein the virtual phone number mapping request module is operable to allow the user telephone number on the marketing information stored in the marketing information storage module to be incoming and outgoing through a predetermined virtual telephone number, Transmitting a mapping request of a telephone number to the mobile communication company server; The marketing information providing module replaces the user telephone number with the virtual telephone number in the marketing information stored in the marketing information storing module and provides the marketing information replaced with the virtual telephone number to a predetermined marketing server at the request of the user terminal ; The marketing information compensation module receives a predetermined amount or a predetermined virtual currency from the marketing server as a price for providing the marketing information to the marketing server by the marketing information providing module, and receives a part of the communication fee for marketing using the marketing information Receiving; And the marketing information compensation module may provide the received predetermined amount or predetermined virtual money to the user terminal.

At this time, the virtual phone number mapping request module may request the virtual phone number mapping request module to allow the user phone number on the marketing information stored in the marketing information storage module to be incoming and outgoing through a predetermined virtual phone number, And transmitting the mapping request of the virtual telephone number to the corresponding mobile communication company server, the step of transmitting a mapping request of the virtual telephone number to the mobile communication company server to map the user telephone number and the virtual telephone number during a predetermined marketing permission period previously received from the user terminal .

And if the marketing information stored in the marketing information storage module is updated according to a request of the user terminal, the marketing information providing module provides the updated marketing information to a predetermined marketing server at the request of the user terminal As shown in FIG.

According to the above-described marketing information transaction server and method thereof, not only the marketing information is registered and managed, but also the registered marketing information is used as a specific marketing purpose according to a request of the user, Has the effect of using his or her marketing information as a means of trading and providing the user with a price for marketing necessary for the user.

In particular, the telephone number of the marketing information is provided by replacing the virtual telephone number mapped with the telephone number, and the mapping of the virtual telephone number can be determined so as to limit the utilization period as a specific marketing purpose, The damage caused by the exposure of the lens can be reduced.

Meanwhile, it is configured to provide the marketing information already stored at the time of membership of the new site, as well as to provide the latest marketing information of the user to the site where the membership registration site or the marketing information registration is required, thereby collecting marketing information of various sites scattered on the web in a lump It is possible to subscribe, update and manage it.

On the other hand, since the company can pay a predetermined price and perform marketing desired by the user, it is possible to reduce users' rejection of the marketing call and increase the effectiveness of the marketing call.

1 is a block diagram of a marketing information transaction server according to an embodiment of the present invention.
FIGS. 2A to 2G are exemplary views of a marketing information transaction screen according to an embodiment of the present invention.
3 is a flowchart of a marketing information transaction method according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail to the concrete inventive concept.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, .

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a marketing information transaction server according to an embodiment of the present invention.

1, a marketing information transaction server 100 according to an embodiment of the present invention includes a marketing information receiving module 110, a marketing information storing module 120, a virtual phone number mapping module 130, A marketing information providing module 140, and a marketing information compensation module 150. [

The marketing information transaction server 100 is configured to register and store marketing information of a user and to deal with the marketing information as marketing data. As a result, the trading of marketing information is legitimate and brisk, and a market and culture based on sound marketing can be formed.

In particular, since the telephone number of the marketing information is replaced with the mapped virtual telephone number, and the user can set the duration of the mapping, the marketing call of the marketing information is avoided due to the exposure of the personal telephone number, It is possible to reduce the damage caused by the damage.

On the other hand, the user is configured to provide pre-registered marketing information when he or she is required to register for a particular web site or to register marketing information. This allows unification of marketing information on the web, . Users do not have to hassle to enter marketing information all the time and do not have to search and update marketing information of already registered multiple websites.

Companies can utilize legitimate and brisk marketing information to engage users in marketing business without rejection, and to carry out sound and effective corporate activities.

Hereinafter, the detailed configuration will be described.

The marketing information receiving module 110 may be configured to receive the marketing information of the user from the user terminal 200. [ Here, the marketing information receiving module 110 may receive marketing information through a wire / wireless network, and the user terminal 200 may include a smart phone, a tablet computer, a personal computer, and the like.

The marketing information is a kind of personal information, and it is preferable that the personal information such as the user's name, date of birth, address, and job is excluded, and is composed of information necessary for marketing such as age, sex, hobbies and interests of the user. For example, the marketing information required for the automobile insurance may include the car model, yearly grade, insurance grade, and the like. However, it is desirable to exclude extremely personal information such as a user's name, date of birth, address, and the like.

The marketing information receiving module 110 may be configured to receive various requests from the user terminal 200 as well as marketing information. For example, there may be a request to provide a marketing information providing request or a marketing information updating request to a specific marketing server 400 of marketing information. These various requests may be received via an SNS message on a social network service (SNS).

The marketing information storage module 120 may be configured to store the marketing information received from the marketing information reception module 110. [

The marketing information may be a name, a sex, an age, a telephone number, an address, a job, a workplace, a family relationship, etc. of the user, and it is preferably encrypted and stored in the marketing information storage module 120.

The virtual phone number mapping request module 130 requests the virtual phone number mapping request module 130 to transmit the virtual phone number of the user phone number to the virtual phone number, And a mapping request of the virtual phone number to the corresponding mobile communication company server 300. [

That is, not only an incoming call or an outgoing call can be generated through a user telephone number, but also an incoming call or an outgoing call can be generated to the user's telephone through the mapped virtual telephone number.

In addition, the virtual phone number mapping request module 130 may request the mobile communication company server 300 to map the user phone number and the virtual phone number during a predetermined marketing permission period requested by the user terminal 200. The mobile communication company server 300 connects the incoming call of the virtual telephone number to the user's telephone number according to the request.

In this marketing information, the user telephone number is replaced with a virtual telephone number so that the user telephone number can be utilized for marketing purposes, thereby preventing the user telephone number from being used indiscriminately without limitations.

Calling through this virtual phone number can result in a fairly high communication charge, which can be received as revenue from the operator.

The marketing information providing module 140 replaces the user telephone number with the virtual telephone number in the marketing information stored in the marketing information storing module 130 and supplies the marketing information replaced with the virtual telephone number to the predetermined marketing server 400 Lt; / RTI >

The marketing information may be provided at the request of the user terminal 200 and may be provided to the marketing server 400 selected by the user terminal 200. Here, the marketing server 400 may be a corresponding insurer server for an insurer, or a corresponding shopping mall server for a shopping mall.

Meanwhile, the marketing information providing module 140 may be configured to selectively provide detailed items of the marketing information according to a request of the user terminal 200. [

On the other hand, when the user terminal 200 requests the marketing information to be provided to the website, when the registration of marketing information is required on the web or on a specific web site on the SNS, the marketing information providing module 140 And to provide the marketing information to the corresponding website. At this time, if the user terminal 200 transmits a specific link message on the SNS, the marketing information providing module 140 receives the specific link message, accesses the specific web site through the link, and transmits marketing information composed of items requested by the web site It is preferable to be configured such that it can be automatically provided for each item. Thus, any web site can be automatically registered. Of course, it is preferable that the updated marketing information according to the automatic setting of the marketing information providing module 140 is configured to provide updated marketing information to existing web sites.

The marketing information compensation module 150 may be configured to provide a predetermined amount or a predetermined virtual currency to the user terminal 200 as the marketing information providing module 140 provides the marketing information to the marketing server 400. [

Here, the marketing information compensation module 150 receives from the marketing server 400 of the marketing company a price or a virtual money corresponding to the provision of the marketing information before providing the predetermined amount or predetermined virtual currency And provide it to the corresponding user terminal 200.

The user accepts his marketing information for marketing purposes for a limited period of time and receives a payment from the marketing agent instead of granting a marketing call. The virtual money may be a virtual money provided by the marketing company or may be a point provided by a provider operating the marketing information transaction server 100 or a virtual currency.

On the other hand, for the profit of the business, the marketing information compensation module 150 may receive a part of the communication fee according to the marketing call of the marketing company from the marketing server 400 and receive a part of the received communication fee.

FIGS. 2A to 2G are exemplary views of a marketing information transaction screen according to an embodiment of the present invention.

2a shows the marketing companies shown on the marketing transaction screen, and the user can select a marketing company for which the user wants to provide his or her marketing information.

In FIG. 2B, the marketing information utilization period is shown as an input screen of a specific marketing company selected by the user, and the compensation for the marketing information utilization period is also described. The marketing company is configured to receive information such as the user's gender, marital status, residence, and presence of a child. Here, if only the button for participation is pressed, only the information required by the specific marketing company among the pre-registered marketing information can be automatically provided.

In FIG. 2C, after receiving the authentication number from the user, the security number, that is, the virtual phone number, is provided to a specific marketing company to participate in the event.

In FIG. 2D, it is configured to be able to select either cash or a point of a mobile card or an SNS company as a payment for providing marketing information.

FIG. 2E shows a screen for inputting a user's deposit account number, deposit bank, refund cache, etc. when the user selects cash. Here, the employer can only accept a transfer fee of 3% and provide all of the marketing company's expenses to the user.

FIG. 2F shows event information of a marketing company in which the user participates.

FIG. 2G is a screen showing a history of cash or points received from a plurality of marketing companies by a user.

3 is a flowchart of a marketing information transaction method according to an embodiment of the present invention.

Referring to FIG. 3, the marketing information receiving module 110 receives the marketing information of the user and the marketing permission period from the user terminal 200 (S101).

Next, the marketing information storage module 120 stores the marketing information received from the marketing information reception module 110 (S102).

Next, the virtual phone number mapping request module 130 requests the virtual phone number mapping request module 130 to allow the user phone number on the marketing information stored in the marketing information storage module 120 to be incoming and outgoing through a predetermined virtual phone number To the corresponding mobile communication company server 300 (S103).

At this time, the user terminal 200 may be configured to request the mobile communication company server 300 to map the user phone number and the virtual phone number for a predetermined marketing permission period.

Next, the marketing information providing module 140 replaces the user phone number with the virtual phone number in the marketing information stored in the marketing information storing module 120, and transmits the marketing information replaced with the virtual phone number to the user terminal 200 To the predetermined marketing server 400 (S104).

The marketing information compensation module 150 receives a predetermined amount or a predetermined virtual currency from the marketing server 400 as a payment for providing the marketing information to the marketing server 400 by the marketing information providing module 130, And receives a part of the communication fee for marketing using information (S105).

Next, the marketing information compensation module 150 provides the predetermined amount or predetermined virtual currency to the user terminal 200 (S106).

Next, when the marketing information stored in the marketing information storage module 120 is updated according to the request of the user terminal 200, the marketing information providing module 140 updates the marketing information To the predetermined marketing server 400 (S107).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

110: Marketing information receiving module
120: Marketing information storage module
130: Virtual phone number mapping request module
140: Marketing information providing module
150: Marketing information compensation module

Claims (7)

A marketing information receiving module for receiving marketing information of a user from a user terminal;
A marketing information storage module for storing the marketing information received by the marketing information receiving module;
A mapping request of the user phone number and the virtual phone number is transmitted to the corresponding mobile phone so that the user phone number on the marketing information stored in the marketing information storage module can be incoming and outgoing through a predetermined virtual phone number, A virtual phone number mapping request module transmitted to a communication company server;
A marketing information providing module for replacing the user telephone number with the virtual telephone number in the marketing information stored in the marketing information storing module and providing the marketing information replaced with the virtual telephone number to a predetermined marketing server at the request of the user terminal, ;
And a marketing information compensation module for providing a predetermined amount or a predetermined virtual currency to the user terminal when the marketing information providing module provides the marketing information. The method of claim 1, wherein the virtual phone number mapping request module comprises:
And request the mobile communication company server to map the user telephone number and the virtual telephone number during a predetermined marketing permission period requested by the user terminal. The method of claim 1, wherein the marketing information compensation module comprises:
And receiving a part of the communication fee for the marketing using the marketing information from the marketing server, receiving a part of the received communication fee, and providing the received price to the user terminal Wherein the marketing information transaction server comprises: The method of claim 1, wherein the marketing information providing module comprises:
And provides the updated marketing information to the marketing server according to a request of the user terminal when the marketing information stored in the marketing information storage module is updated according to a request of the user terminal. . Receiving a marketing information of a user and a marketing permission period from a user terminal;
Storing the marketing information received by the marketing information receiving module in the marketing information storing module;
Wherein the virtual phone number mapping request module is operable to allow the user telephone number on the marketing information stored in the marketing information storage module to be incoming and outgoing through a predetermined virtual telephone number, Transmitting a mapping request of a telephone number to the mobile communication company server;
The marketing information providing module replaces the user telephone number with the virtual telephone number in the marketing information stored in the marketing information storing module and provides the marketing information replaced with the virtual telephone number to a predetermined marketing server at the request of the user terminal ;
The marketing information compensation module receives a predetermined amount or a predetermined virtual currency from the marketing server as a consideration for providing the marketing information to the marketing server by the marketing information providing module, and receives a part of the communication fee for marketing using the marketing information Receiving;
And the marketing information compensation module providing the received predetermined amount or predetermined virtual currency to the user terminal. 6. The method as claimed in claim 5, wherein the virtual phone number mapping request module allows the user phone number on the marketing information stored in the marketing information storage module to be incoming and outgoing through a predetermined virtual phone number Wherein the step of transmitting a mapping request between the user telephone number and the virtual telephone number to the mobile communication company server comprises:
And request the mobile communication company server to map the user telephone number and the virtual telephone number for a predetermined marketing permission period previously received from the user terminal. 6. The method of claim 5,
When the marketing information stored in the marketing information storage module is updated according to a request of the user terminal, the marketing information providing module provides the updated marketing information to a predetermined marketing server at the request of the user terminal Wherein the marketing information comprises at least one of the following:

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