KR20140130762A - That provides users to search keywords for advertising of the advertiser's products - Google Patents

That provides users to search keywords for advertising of the advertiser's products Download PDF

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Publication number
KR20140130762A
KR20140130762A KR20130048350A KR20130048350A KR20140130762A KR 20140130762 A KR20140130762 A KR 20140130762A KR 20130048350 A KR20130048350 A KR 20130048350A KR 20130048350 A KR20130048350 A KR 20130048350A KR 20140130762 A KR20140130762 A KR 20140130762A
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KR
South Korea
Prior art keywords
keyword
advertisement
product
user
management server
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KR20130048350A
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Korean (ko)
Inventor
윤정민
서주학
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윤정민
서주학
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Priority to KR20130048350A priority Critical patent/KR20140130762A/en
Publication of KR20140130762A publication Critical patent/KR20140130762A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The present invention collects keywords for advertisement advertisements of an advertiser and provides them as search words to smart devices such as a terminal such as a PC or a notebook computer or a smart phone in a specific time zone, thereby realizing the real time of the keywords in the Internet search engines such as Naver, The present invention relates to a method for providing a keyword for a product advertisement of an advertiser to a user in a search word so as to improve the advertisement effect by increasing the ranking of the search term. The advertiser terminal 4 accesses the keyword advertisement management server 3, A first step of registering a keyword for the keyword; A second step of the keyword advertisement management server 3 transmitting the keyword for advertisement of the product to the user terminal 1 or the smart device 2; And a device for accessing the Internet search engine 7 by the terminal 1 or the smart device 2 of the user and searching for related information by using keywords for product advertisement sent from the keyword advertisement management server 3 as search terms It consists of three steps.

Description

A method of providing keywords for advertisers' product advertisements as search terms to users.

The present invention relates to a method of providing a keyword for advertiser's product advertisement as a keyword to a user. More specifically, the present invention relates to a method of providing a keyword for advertisement of an advertiser to a smart device such as a terminal, The present invention relates to a method for providing a keyword for a product advertisement of an advertiser to a user as a search word so as to improve the advertisement effect by raising the rank of a real-time search word of the keyword in an Internet search engine.

In general, access to websites via the Internet is mediated through Internet search engines such as Naver, Yahoo, Daum, Nate, and Google. The Internet search engine generates a search result by referring to the title and brief information of the website registered in the engine in response to a search request of the user, and outputs the search result to the user terminal. When the search result list is provided, the user selects a web site of interest by looking at brief information of web sites, and the web site surfing process is continuously repeated until the user finds a desired web site.

The Internet search engine classifies the brief information of the search result according to fields of information such as a blog, a news, a video, an image, a bulletin board, a site, a person, a cyworld, knowledge, music, You can easily find the information you want.

At this time, the related information of each field is determined according to the output method of the Internet search engine such as the recent information or the search ranking within a predetermined period. The higher the information output in the higher order, the higher the probability that the user clicks. That is, as the related information output in the higher order is more likely to be clicked by the user, the advertisement effect is significant.

In addition, Internet search engines such as Naver, Nate, Daum, Yahoo, etc. analyze not only the output ranking of the related information but also the search word inputted by the user for information search and related information that the user clicked to search real time search word, hot topic keyword, , The most frequently viewed news and the like, and then providing the information to the user, thereby increasingly searching for or confirming a high-ranking search word or related information.

As the rank of the search term or related information rises as described above, the advertisement effect of the search term or related information increases. Therefore, the Internet search engine manager receives a predetermined advertisement cost from the advertiser, To be displayed. Internet search using a smart device such as a smart phone capable of Internet communication such as a smart phone as well as an Internet search using a terminal such as a PC or a notebook capable of internet communication is also possible.

However, since the search for specific words using a smart device such as a PC or a notebook or a smart phone is performed at different times, it does not affect the ranking of real-time search words in Internet search engines.

Korean Registered Patent No. 10-0666201 (Registered on Mar. 09, 2007) Domestic Registration No. 10-0913915 (Registration Notice on Aug. 26, 2009) Domestic Registration No. 10-1112204 (Registration Announcement Mar. 09, 2012) Domestic Registered Patent No. 10-0556530 (Registered on Mar. 06, 2006)

In order to overcome the problems of the prior art as described above, the present invention provides a keyword search method and a keyword search method in which an advertiser searches keywords related to a desired product advertisement, And the advertising effect of the present invention is increased.

In addition, in the present invention, in addition to a keyword for advertiser's product advertisement, a point to be paid to a user in a keyword advertisement, an exposure time of a keyword for advertisement of a product, a number of people who can participate in a keyword advertisement, The purpose of the present invention is to make the Internet search used intensively at a specific time.

It is another object of the present invention to restrict an Internet search engine capable of searching the Internet using keywords for advertising advertisements of advertisers and concentrate Internet search using the keywords in a specific Internet search engine.

In addition, the present invention has an object of enabling a user to participate in a keyword advertisement promptly and positively by transmitting a message informing the user of the advertisement immediately after the advertisement is transmitted to the keyword user.

In addition, the present invention allows the user to identify the points to be paid to the user along with the keywords for the product advertisement, the exposure time of the keyword for the advertisement of the product, and the number of persons who can participate in the keyword advertisement, It has its purpose.

In addition, the present invention restricts the points to be paid to the user in the keyword advertisement, the exposure time of the keyword for the advertisement of the product, and the number of persons who can participate in the keyword advertisement, thereby minimizing the advertisement cost and concentrating the keyword advertisement participation at a specific time The purpose is to make it possible.

In addition, the present invention can be applied to a keyword advertisement, in which the keyword exposure time and the number of people who can participate in the keyword advertisement are added or subtracted in real time as the number of users who pass the time, And to increase the participation rate of the advertisement.

In addition, the present invention can increase the participation rate of a user's keyword advertisement by receiving cash for a user who participated in a keyword advertisement using a keyword for product advertisement or by paying a predetermined point that can be used as a gift certificate or coupon on an online or offline basis It has its purpose.

The present invention provides an advertiser with a result of analyzing the rank of real-time search terms, the number of users per unit time, and the daily search volume for the keyword for advertisement of the product after the keyword advertisement, And to utilize it as data for manufacturing, distribution, etc. of the relevant product.

According to another aspect of the present invention, there is provided a method for advertising advertisements, comprising: a first step of an advertiser terminal accessing a keyword advertisement management server to register a keyword for advertisement of a product; A second step of the keyword advertisement management server transmitting a keyword for advertisement of a product to a user terminal or a smart device; And a third step of the user's terminal or smart device accessing the Internet search engine and searching for relevant information using a keyword for product advertisement transmitted from the keyword advertisement management server as a search word, To the user as a search word.

According to one aspect of the present invention, the advertiser terminal can participate in a keyword advertisement for a product advertisement, a point to be paid to a user when participating in a keyword advertisement provided to the user terminal or a smart device, And the information on the number of persons having the advertisement information can be registered at the time of keyword registration for the advertisement of the commodity.

According to one aspect of the present invention, the keyword advertisement management server provides information on one or more Internet search engines corresponding to the keyword when providing keywords for one or more goods advertisements to a user terminal or a smart device .

According to one aspect of the present invention, the keyword advertisement management server transmits a keyword for product advertisement to the user terminal or the smart device, and then provides a message indicating that the keyword for product advertisement is transmitted to the user terminal or the smart device .

According to one aspect of the present invention, the keyword advertisement management server includes at least one of a keyword for a product advertisement, a point to be paid to a user participating in the keyword advertisement, an exposure time of the keyword for product advertisement, Or more to the user terminal or the smart device.

According to one aspect of the present invention, when the user terminal or the smart device participates in the keyword advertisement, the keyword advertisement management server transmits the keyword advertisement to the user, such as the point to be paid to the user participating in the keyword advertisement, The number of persons who can participate in the present invention.

According to one aspect of the present invention, the keyword advertisement management server analyzes the exposure time of a keyword for a product advertisement or the number of participants participating in a keyword advertisement in real time to determine whether a user participating in the keyword advertisement provided to the user terminal or the smart device And the number of persons who can participate in the keyword advertisement are added or subtracted.

According to one aspect of the present invention, the keyword advertisement management server may include a keyword advertisement management unit that, when the user terminal or the smart device touches a keyword for product advertisement and searches for relevant information in the Internet search engine, And gradually increases or decreases the points awarded to the user terminal or the smart device as the number of participants increases.

According to one aspect of the present invention, the user terminal or the smart device accesses the Internet search engine using keywords for product advertisement provided from the keyword advertisement management server, searches information on the Internet, And the keyword advertisement management server transmits a point to the user terminal or the smart device.

According to an aspect of the present invention, the keyword advertisement management server may include a keyword search server for searching for keyword advertisements for a product advertisement of an advertiser after termination of a keyword advertisement for a product advertisement of the advertiser, And provides the analyzed advertisement to the advertiser terminal.

According to the present invention, a keyword advertisement management server, which receives a keyword for advertisement of a commodity from an advertiser, provides the keyword to the user terminal or the smart device, thereby enabling users to search for keywords The related information is searched and the real-time keyword ranking of the keyword is increased in a specific time period, so that the advertising effect of the keyword is increased.

In addition, in the present invention, an advertiser registers a point to be paid to a user in a keyword advertisement, an exposure time of a keyword for keyword advertisement, a number of persons who can participate in the keyword advertisement, Can be used as a search word for Internet search intensively in a specific time period, thereby increasing the rank of the real-time search word in the Internet search engine in which the Internet search is performed.

In addition, the present invention provides a limited number of Internet search engines capable of searching the Internet with keywords for product advertisements and a keyword as a search word, thereby making it possible for the Internet search using keywords to be concentrated in the Internet search engine have.

In addition, according to the present invention, after transmitting a keyword for a product advertisement to a user, a message informing the user immediately is transmitted to the user, thereby increasing the participation rate of the keyword advertisement by the user.

In addition, the present invention provides a user with a keyword for a product advertisement, a point to be paid to a user, an exposure time of a keyword for advertisement of a product, and a person who can receive a point by searching a keyword for a product advertisement Thereby encouraging the user to participate in the keyword advertisement.

In addition, the present invention restricts the points to be paid to the user when the user participates in the keyword advertisement using the keyword for the advertisement of the commodity, the exposure time of the keyword for the advertisement of the commodity, the number of persons who can participate in the keyword advertisement, Advertisement engagement can be concentrated at specific times.

In addition, according to the present invention, when a user participates in a keyword advertisement using a keyword for advertisement of a product, the number of people who can participate in the keyword advertisement and the time of exposure of the keyword is increased by increasing the number of time- , It is possible to increase the participation rate of the keyword advertisement in a specific time period by adding or subtracting in real time.

In addition, the present invention can increase the participation rate of users' keyword ads by receiving cash for a user participating in a keyword advertisement using a keyword for product advertisement, or by paying a predetermined point that can be used as a gift certificate, coupon or the like, online or offline.

The present invention analyzes the ranking of real-time search terms, the number of users per unit time, and the amount of daily searches after the keyword advertisement for product advertisement is completed, and provides the advertiser with the advertisement for the keyword And can be used as data for manufacture, distribution, etc. of the product.

FIG. 1 is a schematic diagram of a system for providing a keyword for advertiser's product advertisement according to the present invention to a user as a search word.
2 is a schematic diagram showing an internal configuration of the keyword advertisement management server 3 shown in FIG.
FIGS. 3A and 3B are flowcharts illustrating a process of providing a keyword for advertiser's product advertisement to a user as a search word by the system shown in FIGS. 1 and 2. FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a schematic diagram of a system for providing a keyword for advertiser's product advertisement according to the present invention to a user as a search word.

As shown in FIG. 1, the system according to the present invention includes a terminal 1 such as a PC or a notebook capable of accessing a wired / wireless Internet, a smart phone or a tablet PC capable of accessing the Internet using all operating systems including Android and iOS Product advertisement from the same smart device 2 and advertiser terminal 4 is registered with the keyword and provided to the user terminal 1 or the smart device 2 as a keyword for searching the Internet and then transmitted to the user terminal 1 or the smart device 2 provides a point to the user terminal 1 or the smart device 2 when accessing the Internet search engine 7 such as Naver, Daum, Nate, etc., 3), an advertiser terminal 4 for accessing the keyword advertisement management server 3, paying a predetermined fee, and registering a keyword for advertisement of a product, and the like.

The user terminal 1 or the smart device 2 utilizes a keyword for advertiser's product advertisement as a search word for Internet search from a keyword advertisement management server 3 or a web site providing an application program or an APP A program and an application for receiving predetermined points from the keyword advertisement management server 3 are downloaded and loaded.

Here, information on the user terminal 1 or the smart device 2, that is, user information, is provided to the keyword advertisement management server 3 when the user terminal 1 or the smart device 2 downloads a program or an application The user does not need to access the keyword advertisement management server 3 and register the user information separately.

The user terminal 1 or the smart device 2 has a function of clicking or touching a keyword for product advertisement of an advertiser provided from the keyword advertisement management server 3. [

The keyword advertisement management server 3 includes a user information DB 5 and an advertiser information DB 6 and stores user information or advertiser information provided from the user terminal 1 or the smart device 2 or the advertiser terminal 4 And keyword information for product advertisement, and provides various services for product advertisement by keyword.

That is, the keyword advertisement management server 3 provides a keyword for one or more goods advertisements to the user terminal 1 or the smart device 2, and searches the Internet such as Naver, Nate, Yahoo, Google, And provides information on the engine 7 together.

Herein, the user information is stored in a separate register (not shown) in the course of downloading a program or an application to participate in keyword search for product advertisement performed by the user terminal 1 or the smart device 2 in the keyword advertisement management server 3 The advertiser terminal 4 is provided with the keyword advertisement management server 3 without process and the advertiser terminal 4 is provided together with the advertiser terminal 4 in registering the keyword for advertisement of the commodity.

The keyword advertisement management server 3 transmits one or more keywords for product advertisement to the user terminal 1 or the smart device 2 and then transmits the product advertisement to the user terminal 1 or the smart device 2 through the messenger The participation rate of the user terminal 1 or the smart device 2 can be increased by providing a message indicating that the keyword for the smart device 2 has been transmitted.

A message indicating that the keyword for product advertisement has been transmitted is performed by a program or an application installed in a normal messenger, the user terminal 1, or the smart device 2.

In addition, the keyword advertisement management server 3 not only includes one or more keywords for product advertisement, a point to be paid to a user participating in the keyword advertisement, an exposure time of the keyword for product advertisement, And provides the user terminal 1 or the smart device 2 with a combination of at least one or more of the number of persons who can receive the points, that is, the number of persons who can participate in the keyword advertisement.

In other words, the keyword advertisement management server 3 presents conditions under which the user terminal 1 or the smart device 1 can benefit from participating in keyword advertisement for product advertisement.

The keyword advertisement management server 3 also connects the user terminal 1 or the smart device 2 to the Internet search engine 7 to search for a keyword for product advertisement provided by the keyword advertisement management server 3 as a search word In order to search for relevant information, it is necessary to limit the points to be paid to the users participating in the keyword advertisement, the exposure time of the keyword for the advertisement of the product, and the number of people who can participate in the keyword advertisement. It is possible to make the related information search in the Internet search engine 7 such as the Internet search engine 7 intensively in a specific time zone.

Accordingly, since the search for the keyword for the advertisement desired by the advertiser is intensively performed at a specific time in the specific Internet search engine 7, the rank of the real-time search word of the keyword is located at the upper position, so that the advertisement effect on the product related to the keyword is enhanced .

In addition, the keyword advertisement management server 3 transmits information about the point to be paid to the user who participated in the keyword advertisement, the exposure time of the keyword for the product advertisement, the number of persons who can participate in the keyword advertisement, The user terminal 1 or the smart device 2 may be provided with the value of the point to be provided to the user and the value of the exposure time and the number of persons of the keyword, In order to increase the keyword advertisement participation rate, the user terminal 1 or the smart device 2 that touches the keyword for product advertisement increases or decreases in real time as the number of smart devices 2 increases.

In particular, each time the user terminal 1 or the smart device 2 touches a keyword for product advertisement and searches for relevant information in the Internet search engine 7, As the points payable to the smart device (2) increase over time or as the number of people participating in the keyword advertisement increases, the search for the keyword desired by the advertiser is concentrated in the specific time zone desired by the advertiser .

The user terminal 1 or the smart device 2 accesses the Internet search engine 7 using a keyword for product advertisement provided from the keyword advertisement management server 3 as a search word to search for information on the Internet The keyword advertisement management server 3 sends points to the user terminal 1 and the smart device 2 as a result of which the keyword advertisement management server 3 transmits the points to the user terminal 1 and the smart device 2, The smart device 2 can check whether the smart device 2 has clicked or touched the keyword to search the internet and the user terminal 1 or the smart device 2 can receive the payment for the internet search using the keyword for advertising the product have.

After the keyword advertisement management server 3 finishes the keyword advertisement for the advertisement of the advertiser, the keyword advertisement management server 3 analyzes the rank of the real-time search word, the number of users per unit time, the daily search amount, (4), the advertiser can confirm the advertisement effect on the keyword, and utilize the manufacture, distribution, etc. of the corresponding product as data.

The keyword advertisement management server 3 provides predetermined points to the user terminal 1 or the smart device 2 participating in the keyword advertisement for product advertisement to increase the participation rate and transmits the user's terminal 1 or the smart device 2 2 can directly use the points provided from the keyword advertisement management server 3 in the keyword advertisement participation for the advertisement of the commodity in a web site where various goods or services such as a shopping mall or a game can be purchased, You can get it.

At this time, the keyword advertisement management server 3 sends the points to the registered payment method through the agreement with the user terminal 1 or the smart device 2, or transmits the points to the user terminal 1 or the smart device 2 ) May pay the points by the payment method requested.

In this case, the keyword advertisement management server 3 must conclude business agreements with financial institutions, shopping malls, and various game websites in order to pay points to the user terminal 1 and the smart device 2. [

The advertiser terminal 4 may be a smart phone such as a PC or a notebook PC or a smart phone such as a smart phone or a tablet PC or a server owned by an advertiser that can communicate with the keyword advertisement management server 3 via the Internet, The information about the point to be paid to the user participating in the keyword advertisement, the exposure time of the keyword for the advertisement of the commodity, and the number of persons who can participate in the keyword advertisement together with the keywords for the advertisement can be registered together with the keyword for the advertisement of the commodity. Of course, the advertiser terminal 4 can also register the Internet search engine 7 such as Naver for searching the Internet, Daum, Nate, Google, etc., but this can be arbitrarily set by the keyword advertisement management server 3.

In addition, the advertiser terminal 4 pays a predetermined fee to the keyword advertisement management server 3 at the time of keyword registration for product advertisement, ends the keyword advertisement for the advertisement of the commodity, and transmits the result from the keyword advertisement management server 3 Can be provided.

2 is a schematic diagram showing an internal configuration of the keyword advertisement management server 3 shown in FIG.

As shown in FIG. 2, the keyword advertisement management server 3 is connected to the Internet search engine 7 such as the user terminal 1, the smart device 2, the advertiser terminal 4, and Naver, Daum, A communication module 41 for Internet communication, a keyword for advertising an advertisement from an advertiser, and providing the user with a search word for searching the Internet, paying a predetermined point to the user according to an Internet search result, A data storage unit 49 for storing various information (data) for keyword advertisements excluding user and advertiser information stored in the user information DB 5 and the advertiser information DB 6, .

The keyword advertisement management server 3 also receives advertiser information from the advertiser terminal 4, that is, advertiser information, such as a time point for keyword advertisement, a point to be paid to a user participating in keyword advertisement, An advertiser keyword management unit 43 for receiving and managing information about one or more keywords for advertisement of goods from the plurality of advertiser terminals 4 and an Internet search engine corresponding to the keyword, , A keyword advertisement result analyzing unit 44 for analyzing the rank of real-time search terms for keywords for advertisers' product advertisement according to the keyword advertisement result, the number of users per unit time, the daily search amount, and the like, and providing them to the advertiser terminal 4 .

Here, the keyword advertisement management server 3 does not receive the information such as the time point for the keyword advertisement, the point to be paid to the user participating in the keyword advertisement, and the number of persons who can participate in the keyword advertisement from the advertiser terminal 4, You can also set your own to maximize the effect.

The keyword advertisement management server 3 designates keywords for advertisements desired by the advertiser and time for providing the keywords to the user terminal 1 or the smart device 2 and transmits the keywords to the user terminal 1 or smart An Internet search engine for searching the Internet for a corresponding keyword to be presented together with the device 2 when presented to the device 2, a point at which the keyword is paid to the user in searching the Internet, a keyword exposure time for the product advertisement, A keyword advertisement product editing unit 45 for editing conditions such as the number of persons who can receive a point by searching for a keyword by a search word, information on the advertisement product keyword edited by the advertisement product editing unit 45, An advertisement product keyword transmission unit 46 for transmitting the advertisement product keyword to the smart device 2 or the smart device 2, A keyword advertisement response processing unit 47 in which the terminal 1 or the smart device 2 receives a result of performing an Internet search using a keyword for product advertisement, a user terminal 1) or a point processing unit 48 for providing a predetermined point to the smart device 2.

FIGS. 3A and 3B are flowcharts illustrating a process of providing a keyword for advertiser's product advertisement to a user as a search word by the system shown in FIGS. 1 and 2. FIG.

First, the user terminal 1 or the smart device 2 accesses a keyword advertisement management server 3 or a web site on the Internet, which provides a program or an application, and downloads a program or an application for keyword advertisement (S11) .

At this time, the user terminal 1 or the smart device 2 transmits his / her user information to the keyword advertisement management server 3 in the course of loading a program or an application for keyword advertisement. Of course, the user terminal 1 or the smart device 2 may access the keyword advertisement management server 3 and register the user information for the user terminal 1 or the smart device 2 through a separate user registration process have.

In addition, the advertiser terminal 4 accesses the keyword advertisement management server 3 and registers various conditions for a keyword advertisement including a keyword for product advertisement (S12). At this time, the keyword advertisement management server 3 confirms whether the advertiser terminal 4 that intends to register the condition for the keyword advertisement including the keyword for the advertisement of the commodity is a new advertiser (S13), and if it is the new advertiser terminal 4 The advertiser information is registered together with the condition for the keyword advertisement (S14).

Here, as a condition for the keyword advertisement registered by the advertiser terminal 4 in the keyword advertisement management server 3 together with the keyword for the product advertisement, a keyword for the product advertisement is transmitted to the user terminal 1 or the smart device 2 An internet search engine for searching the Internet for a corresponding keyword to be provided when presenting the keyword to the user terminal 1 or the smart device 2 when the keyword is provided to the user terminal 1 or the smart device 2, Points, the exposure time of a keyword for advertisement of a product, and the number of people who can receive a point by searching a keyword for a product advertisement by a search word.

After registering the advertiser information of the advertiser terminal 4, the keyword for product advertisement, and the condition for the keyword advertisement together with the user information on the user terminal 1 or the smart device 2 as described above, the keyword advertisement management server 3 It is confirmed whether or not the registered delivery time is reached for any one of a plurality of keywords (S16).

As a result, when the transmission time for a specific keyword advertisement arrives, the keyword advertisement management server 3 displays the keyword together with the keyword for product advertisement together with the keyword when the keyword is provided to the user terminal 1 or the smart device 2 A point to be paid to a user who participates in a keyword advertisement using the keyword, an exposure time of a keyword for a product advertisement, and a keyword for a product advertisement, To the user terminal 1 or the smart device 2 (S17).

At this time, the user terminal 1 or the smart device 2 confirms whether the keyword for the product advertisement and the condition for the keyword advertisement transmitted from the keyword advertisement management server 3 are received (S18).

As a result, when the keyword advertisement management server 3 receives the keyword for the product advertisement and the condition for the keyword advertisement, the user terminal 1 or the smart device 2 transmits the keyword for the advertisement of the commodity An Internet search engine for searching the keyword on the Internet, a point to be paid to a user who participates in a keyword advertisement using the keyword, an exposure time of a keyword for advertisement of a product, and a keyword, And outputs the number of persons (S19).

The user terminal 1 or the smart device 2 outputs various conditions for the keyword advertisement together with one or more keywords as described above, while the user, that is, the user terminal 1 or the smart device 2, The user clicks or touches the keyword to confirm whether the related information about the keyword is searched in the Internet search engine 7 such as Naver, Next, Nate, etc. (S20).

As a result, when the user terminal 1 or the smart device 2 clicks or touches a specific keyword among one or more keywords and searches the related information in the Internet search engine 7, the user terminal 1 or the smart device 2 Outputs relevant information about the keyword and transmits information indicating that the keyword advertisement has been performed to the keyword advertisement management server 3 (S23).

Then, the keyword advertisement management server 3 analyzes the information transmitted from the user terminal 1 or the smart device 2, and obtains the rank of the real-time query word for the keyword for the advertisement of the advertiser, the number of the users per unit time, The search amount and the like are analyzed and provided to the advertiser terminal 4 (S24). Thus, the advertiser can confirm the advertisement effect on the keyword, and utilize the manufacturing, distribution, etc. of the corresponding product as data.

The keyword advertisement management server 3 provides a predetermined point to the user terminal 1 or the smart device 2 participating in the keyword advertisement for product advertisement (S25) The user can directly use the points provided from the keyword advertisement management server 3 by using the keyword advertisement for the advertisement of the commodity in a web site where various goods or services such as a shopping mall or a game can be purchased, have.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

1: Terminal 2: Smart device
3: Keyword advertisement management server 4: Advertiser terminal
5: User information DB 6: Advertiser information DB
7: Internet search engine 40:
41: Communication module 42: Advertiser information registration part
43: Advertiser keyword management unit 44: Keyword advertisement result analysis unit
45: keyword advertisement product editing part 46: advertisement product keyword transmission part
47: Keyword advertisement response processing unit 48: Point processing unit
49: Data storage unit

Claims (10)

A first step of an advertiser terminal (4) accessing a keyword advertisement management server (3) and registering a keyword for advertisement of a commodity;
A second step of the keyword advertisement management server 3 transmitting the keyword for advertisement of the product to the user terminal 1 or the smart device 2; And
The user terminal 1 or the smart device 2 accesses the Internet search engine 7 to search for related information by using keywords for product advertisement transmitted from the keyword advertisement management server 3 as search terms, step
A method for providing a keyword for an advertiser's product advertisement to a user as a search word. The method according to claim 1,
The advertiser terminal 4 can participate in the keyword advertisement for the advertisement of the product and the point of payment to be paid to the user when participating in the keyword advertisement provided to the user terminal 1 or the smart device 2, And the information on the number of persons having the advertisement is registered at the time of keyword registration for advertisement of a product. The method according to claim 1,
The keyword advertisement management server 3 provides information on at least one Internet search engine corresponding to the keyword when providing a keyword for at least one product advertisement to the user terminal 1 or the smart device 2 How to provide keywords for advertisers' product ads to users as search terms. The method according to claim 1,
The keyword advertisement management server 3 transmits a keyword for product advertisement to the user terminal 1 or the smart device 2 and then transmits a keyword for product advertisement to the user terminal 1 or the smart device 2 And providing a message to the user for a product advertisement of the advertiser. The method according to claim 1,
The keyword advertisement management server 3 transmits at least one of a keyword for product advertisement, a point to be paid to a user participating in keyword advertisement, an exposure time of keyword for advertisement of a product, and a number of people who can participate in keyword advertisement, 1) or the smart device (2). The method of claim 1, wherein the keyword is provided to the user. 6. The method according to claim 1 or 5,
When the user terminal 1 or the smart device 2 participates in the keyword advertisement, the keyword advertisement management server 3 determines the point to be paid to the user participating in the keyword advertisement, the exposure time of the keyword for the product advertisement, The number of people who can participate in the advertisement, and the like. 6. The method according to claim 1 or 5,
The keyword advertisement management server 3 analyzes in real time the exposure time of the keyword for the advertisement of the product or the number of participants participating in the keyword advertisement and determines the user who participates in the keyword advertisement provided to the user terminal 1 or the smart device 2 And the number of people who can participate in the keyword advertisement are added or subtracted from the point of time when the keyword is to be paid to the user, the exposure time of the keyword for the advertisement of the commodity, and the number of people who can participate in the keyword advertisement. The method according to claim 1,
The keyword advertisement management server 3 searches the keywords for advertisement of the goods by the user terminal 1 or the smart device 2 by touching keywords for product advertisement and searches the relevant information in the Internet search engine 7 A method for providing a keyword for a product advertisement of an advertiser to a user as a search word is characterized in that the point to be paid to the user terminal 1 or the smart device 2 is gradually increased or decreased as the number of people participating in the keyword advertisement increases . The method according to claim 1,
The user terminal 1 or the smart device 2 accesses the Internet search engine 7 using a keyword for product advertisement provided from the keyword advertisement management server 3 as a search word to search for information on the Internet To the keyword advertisement management server (3), and the keyword advertisement management server (3) sends points to the user terminal (1) or the smart device (2) As a search query. The method according to claim 1,
The keyword advertisement management server 3 analyzes the rank of the real-time search terms, the number of users per unit time, the daily search amount, and the like for the keyword for the product advertisement of the advertiser after terminating the keyword advertisement for the advertisements of the advertiser, (4). The method of claim 1, wherein the advertiser is provided with a keyword for advertisement of a product as a search word to a user.
KR20130048350A 2013-04-30 2013-04-30 That provides users to search keywords for advertising of the advertiser's products KR20140130762A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210015696A (en) * 2019-08-01 2021-02-10 주식회사 엔비티 Standby screen search advertisement system using real-time rising search terms service of search portal sites and method thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210015696A (en) * 2019-08-01 2021-02-10 주식회사 엔비티 Standby screen search advertisement system using real-time rising search terms service of search portal sites and method thereof

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