KR20090126919A - How to display banner ads on the homepage - Google Patents

Abstract

PURPOSE: A method for publishing a banner advertisement through a homepage is provided to enable an advertiser to receive advertisement fees by including a banner advertisement in his/her online advertisement medium. CONSTITUTION: An advertisement publishing service server guides the integrated log of an advertiser and an advertising medium(S100), provides a main advertiser screen to a member, and offers a keyword search for an advertisement target corresponding category through the main advertiser screen. The advertisement publishing service server provides the input service of an advertisement image or text information, and the input service of an advertisement cost. The advertisement publishing service server provides an entrance service of a selected business of the advertiser.

Description

How to display banner ads through the homepage {.}

The present invention relates to a banner advertisement display method through the homepage.

More specifically, the present invention relates to a method of displaying a banner advertisement through a homepage that allows an advertiser having an online advertising medium, such as a homepage, to request a banner advertisement and to receive advertising costs by placing a banner advertisement on his online advertising medium.

A typical general website advertisement is a form in which banner advertisements of each advertiser are limited to a certain amount and a certain size by website operators, individually contacted and recruited, and arranged in a designated position. Various kinds of banner advertisements are gradually developed from these banner advertisements, but there is a limit that the form of advertisement is not very different from the above method. In other words, those who want to advertise and those who want to make money on the website should always have direct contact, so the parties must hire the specialists themselves and bear the inconvenience of contract and renewal costs. did. These costs have played a part in reducing the profitability of advertising, the most important beneficiary of the Internet business.

In this regard, companies such as 'Media Lab' are appearing one after the other, but this also plays a big part in reducing the search time and cost, but it is also a sign of the insignificant effect of the advertising effect. It did not help much in solving other essential problems.

On the other hand, in the connected screen provided by various PC communication service providers or free internet connection service providers, there is a separate frame at the bottom or side of the advertisement that is constantly changing, so there is an advertisement method that attracts users' attention and clicks easily. However, this technology is controlled by the service provider's server so that the general website service provider, not the access service provider, cannot benefit from such effective advertising.

Accordingly, the present invention has been made to solve the problems of the prior art as described above, and an object of the present invention is to place a banner advertisement on its online advertisement medium while requesting a banner advertisement by an advertiser having an online advertisement medium such as a homepage. The present invention provides a method of displaying a banner advertisement through a homepage that can receive advertising costs.

In addition, another object of the present invention is to improve the advertising effect by minimizing the occurrence of invalid clicks by exposing the advertisement with accurate targeting by selecting a medium by fraudulent clicks or regional filters and time zones in which the competitors intentionally click to damage the company. It is to provide a banner advertisement display method through the homepage to enable it.

In addition, another object of the present invention is not to make the advertising cost paid per ad impression or ad click, but to check how much the user clicks on the page for the advertisement containing the advertisement, and according to the quantity of the page viewed by the general user This is to provide a banner advertisement display method through the homepage to allow this differential payment.

One embodiment of the present invention for achieving the above object, in a method for displaying an advertisement over the Internet, (1) the ad serving service server, determining whether an advertisement serving service item is selected; (2) ad serving service server, the step of providing a guide service so that the integrated login of the advertiser and the advertising medium; (3) the advertisement serving service server, determining whether the registered member is registered by using the input login information; (4) the ad serving service server, if it is determined to be a registered member, providing an advertiser main screen; (5) the ad serving service server, serving to search the corresponding category of the advertisement target through the keyword search through the advertiser main screen; (6) ad serving service server, the service to input the image or text information to be advertised if the corresponding category is found through the search; (7) the ad serving service server, after inputting image and text information to be advertised, a service for inputting an advertising cost; And (8) the ad serving service server, characterized in that consisting of the service to enter the industry selected by the advertiser.

In addition, another embodiment of the present invention provides a method for displaying an advertisement on the Internet, the method comprising the steps of: (A) the advertisement serving service server, determining whether the advertisement serving service item is selected; (B) the ad serving service server, the guide service to be made so that the integrated login of the advertiser and the advertising medium; (C) the ad serving service server, determining whether the registered member is registered by using the input login information; (D) the ad serving service server, if it is determined to be a registered member, a guide service is made to enter the account information to be deposited; (E) the advertisement serving service server, if the account information is input, providing an advertisement medium main screen for providing advertisement medium information; (F) the ad serving service server, a service for the advertisement media manager to select the advertisement presentation information through the advertiser main screen; And (G) an advertisement serving service server, when the advertisement advertisement information selection is completed by the advertisement medium manager, providing an advertisement screen to which the advertisement advertisement information selected is applied.

Therefore, the present invention has an effect that the advertiser having an online advertising medium, such as a homepage, to request a banner advertisement, to receive the advertising costs by placing a banner advertisement on their online advertising media.

In addition, the present invention can improve the advertising effect by minimizing the generation of invalid clicks by exposing the ads by accurate targeting by selecting the medium by fraudulent clicks or regional filters and time zones in which the competitors intentionally click to damage the company. It is effective.

In addition, the present invention does not allow the advertising cost to be paid per ad impression or ad click, but checks how much the user clicks on the page for the advertisement containing the advertisement so that the average user pays the advertisement cost according to the quantity of the page. It is effective.

In other words, the present invention provides an affordable bidding price that is not overheated, provides an efficient search advertisement that is exposed only to actual buyers due to low visitor rates of competitors, and can provide an assured guarantee of lowering false clicks and invalid click rates by accurate log analysis. It has the effect of making it possible.

Hereinafter, the configuration of the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram for explaining the configuration of the banner advertisement display system through the homepage according to the present invention.

FIG. 2 is a diagram for describing an advertisement serving service server applied to FIG. 1.

Banner advertisement display system through the homepage according to the present invention, as shown in the accompanying drawings 1, to provide an advertisement in the form of a banner through the other homepage, or advertisers and advertising media to display the banner-type advertising through their own homepage Site 100 and another advertiser and ad media site 100 that is paid for a separate fee, receives the advertisement information to be advertised through the advertiser and the site for advertising media 100 includes the corresponding category (100) Advertising information in the form of a banner, and the ad serving service server 200 to provide a predetermined advertising information in the form of a banner to the advertiser and the site 100 for advertising after paying a separate fee And, after the unspecified number of advertisers and sites for the advertising medium 100 has made an online connection to the ad serving service server 200 Species consists of a data communication network 300 for the service to be provided with service.

The ad serving service server 200 may include an advertiser and advertisement medium information DB 210 for storing and managing a plurality of advertisers and advertisement medium information, and a predetermined advertiser and advertisement medium site (as shown in FIG. 2). If the advertisement is displayed on 100), the advertisement placement information DB 220 for storing and managing advertisement placement information by matching the advertiser information and the advertisement displayed on the predetermined advertiser and the advertisement medium site 100 are clicked on. Click information and payment information DB 230 that matches the click information and payment information corresponding to the click information and the click information is stored, and the administrator of the advertiser and the advertising site 100 that is not a member is logged in. When a request is made, the profile information including the homepage information is input, the integrated login information is provided, and the program including the homepage information is matched with the integrated login information. Advertisement and advertisement medium management module 240 for registering and managing the fill information in the advertiser and advertisement medium information DB 210 and the administrator of the advertiser and the advertisement medium site 100 after making an online connection request Ad serving guidance and ad serving information management module 250 to provide a service or to serve ads requested by the advertiser through their own homepage, and the ads displayed on a predetermined homepage Click and count the number of clicks to be stored in the click information and billing information DB 230 together with the corresponding advertiser and ad media information, and to pay a fee to the corresponding ad media manager every preset period. Information management module 260 is configured.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 allow the advertiser to upload a page for the advertisement to be provided as an advertisement when the advertisement cost is input, and the amount of the page for the advertisement to be exposed. Service to determine the advertising cost according to.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 allows the advertisement cost to be determined differently according to the amount of the page for advertisement being exposed.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 determine the exposure range of the exposed advertisement page, and the schedule of the advertisement cost determined by the advertiser when the exposure range is less than or equal to the reference range. % DC, and the service to allow the DC amount to be paid for the advertising costs, and if the exposure range falls within the reference range, so that the advertising costs determined by the advertiser can be paid.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 count the time at which an advertisement page is exposed when the exposure range is less than the reference range, and the advertisement cost paid by the advertiser according to the exposure time. Let this be determined.

The advertisement display guide and the advertisement serving information management module 250 of the advertisement serving service server 200 may input a keyword at an arbitrary position of a content service page provided to a general user by a user who operates an advertisement medium. Attract ads that are exposed to them.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 drags an advertisement window where an advertisement is exposed to a desired position on a content service page provided to a general user by an user operating an advertisement medium. Service to move.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 allow a user who operates an ad medium to input an advertisement, which is exposed before the video file, as a keyword. In addition, it provides a service that can provide a video advertisement or a text advertisement that is exposed after the video file.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 may be exposed in the order of highest priority among the advertisements matched with the keyword and the user clicks on the text advertisement. If so, the advertisement service page linked to the text advertisement is provided.

Referring to the banner advertising method of the banner advertising system through the homepage configured as described above are as follows.

3 and 4 is a flowchart illustrating a method for displaying a banner advertisement through a homepage according to the present invention.

5 is a schematic screen diagram for explaining an advertiser main management page provided according to the method for displaying a banner advertisement through a homepage according to the present invention.

FIG. 6 is a schematic screen diagram illustrating a media main management page provided according to a method of displaying a banner advertisement through a homepage according to the present invention.

As shown in FIG. 3, the advertisement serving service server 200 determines whether the advertisement serving service item is selected (S100), and performs a guide service so that an integrated login between the advertiser and the advertisement medium is performed (S110).

The advertisement serving service server 200 determines whether the registered member is a registered member using the input login information (S120), and when it is determined that the registered member is the registered member, the advertiser main screen as shown in FIG. 5 is provided (S130).

The ad serving service server 200 may search for a corresponding category of an advertisement through a keyword search through an advertiser main screen (S140), and input image or text information to be advertised when the corresponding category is searched through the search. Service to be able to (S150).

The ad serving service server 200 may input an advertisement cost after inputting image and text information to be advertised (S160), and may enter the selected industry by the advertiser (S170).

In this case, when the advertisement cost is input in step S160, the advertisement serving service server 200 provides the estimated click price information.

In the case where the corresponding category is searched through the keyword search in step S140, the advertisement serving service server 200 may provide only the category related to the corresponding industry type group.

In the step S170, when entering the industry selected by the advertiser, the ad serving service server 200 determines whether the advertising costs entered by the advertiser enters within a predetermined level, and enters within the preset level, the advertisement on the advertising medium To be published.

In this case, when the advertisement serving guide and the advertisement serving information management module 250 of the advertisement serving service server 200 input the advertisement cost, the advertiser may upload an advertisement page to be provided as an advertisement, and the advertisement page to be exposed. Service will be decided according to the amount of advertising costs.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 allows the advertisement cost to be determined differently as shown in the following table according to the amount of the advertisement page to be exposed.

<Table>

Ad priority Advertising cost (KRW) 1P 2P 3P 4 ~ 50P 50P or more 1st 240 20% DC 5% DC 240 240 20% DC 2nd 220 15% DC 5% DC 220 220 15% DC 3rd place 200 10% DC 5% DC 200 200 10% DC 4th 180 5% DC 5% DC 180 180 5% DC 5th place 160 2% DC 5% DC 160 160 2% DC

As can be seen from the above <Table>, if a normal user sees only 1P, it is regarded as a click fraud, so that only a part of the cost set by the advertiser is paid to the advertising media operator, and the general users see the 2P. In this case, it is regarded as invalid click, so that the same DC amount is paid as the advertising cost regardless of the advertising priority.

In addition, if the general users see more than 50P, the advertiser is regarded as providing really useful information to the general users, and the system is constructed so that some of the advertising costs paid to the advertising media operators can be exempted.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 determine the exposure range of the exposed advertisement page, and the advertisement cost determined by the advertiser when the exposure range is less than or equal to the reference range. It performs a certain% DC, and the service to allow the DC amount to be paid for the advertising costs, and if the exposure range falls within the reference range, the service so that the advertising costs determined by the advertiser can be paid.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 count the time for which an advertisement page is exposed when the exposure range is less than the reference range, and the advertisement cost paid by the advertiser according to the exposure time. Let this be determined.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 inputs a keyword at an arbitrary position of a content service page provided to users by the user who operates the advertisement medium. Attract ads that are exposed to

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 drags an advertisement window where an advertisement is exposed to a desired position on a content service page provided to a general user by an user operating an advertisement medium. Service to move.

The ad serving guide and the ad serving information management module 250 of the ad serving service server 200 allow a user who operates an ad medium to input an advertisement, which is exposed before the video file, as a keyword. In addition, it provides a service that can provide a video advertisement or a text advertisement that is exposed after the video file.

The advertisement placement guide and advertisement placement information management module 250 of the advertisement placement service server 200 may be exposed in the order of highest priority among the advertisements matched with the keyword and the user clicks on the text advertisement. If so, the advertisement service page linked to the text advertisement is provided.

Meanwhile, the homepage may be used as an advertisement medium. The method of using the homepage may be described. As shown in FIG. 4, the advertisement serving service server 200 determines whether an advertisement serving service item is selected (S200), and the advertiser and the advertiser. The guide service is made so that the integrated login of the advertisement medium can be made (S210).

The ad serving service server 200 determines whether the registered member is a registered member using the input login information (S220), and when it is determined as a registered member, guide service is performed to input the account information to be deposited (S230). ).

When the account information is input, the advertisement serving service server 200 may provide an advertisement medium main screen for providing advertisement medium information as shown in FIG. 6 (S230), and the advertisement medium manager may be provided through the advertiser main screen. In order to select the advertisement presentation information, the basic information input guide service for advertisement is made (S240).

When the advertisement display information selection is completed by the advertisement medium manager, the advertisement serving service server 200 may serve to input advertisement information such as an advertisement text or an image (S250), and provide an advertisement screen to which the selected advertisement expression information is applied. (S260).

At this time, the basic information for the advertisement provided to select the advertisement presentation information provided in the step S240 is divided into text and image information provided, the text information includes the text color, thickness, font, size, etc. The information includes screen size, border, thickness, each process, image size, and the like.

The advertising media operator can change the advertisement presentation information provided through his homepage in real time. That is, if the advertisement display information is changed on the homepage and the position of the advertisement window where the advertisement is exposed is dragged to a desired position by using an input device such as a mouse, the advertisement window is fixed to the dragged position, so that the advertisement media operator has his intention. Advertisement information can be easily changed according to.

FIG. 7 is a diagram illustrating an advertisement type exposed to general users, and an advertiser provides advertisement information in at least one of the four types of advertisement information shown in FIG. 7 and is exposed through an advertisement medium. .

As described above, the preferred embodiment according to the present invention has been described, but the present invention is not limited to the above-described embodiment, and the present invention is not limited to the scope of the present invention as claimed in the following claims. Anyone with knowledge of the present invention will have the technical spirit of the present invention to the extent that various modifications can be made.

1 is a schematic diagram for explaining the configuration of the banner advertisement display system through the homepage according to the present invention.

FIG. 2 is a diagram for describing an advertisement serving service server applied to FIG. 1.

3 and 4 is a flowchart illustrating a method for displaying a banner advertisement through a homepage according to the present invention.

5 is a schematic screen diagram for explaining an advertiser main management page provided according to the method for displaying a banner advertisement through a homepage according to the present invention.

FIG. 6 is a schematic screen diagram illustrating a media main management page provided according to a method of displaying a banner advertisement through a homepage according to the present invention.

7 is an exemplary diagram illustrating an advertisement type exposed to general users.

** Description of the symbols for the main parts of the drawings **

100: advertiser and advertising site

200: ad serving service server

300: data communication network

Claims (17)

In how to advertise over the Internet, (1) the advertisement serving service server, determining whether an advertisement serving service item is selected; (2) ad serving service server, the step of providing a guide service so that the integrated login of the advertiser and the advertising medium; (3) the advertisement serving service server, determining whether the registered member is registered by using the input login information; (4) the ad serving service server, if it is determined to be a registered member, providing an advertiser main screen; (5) the ad serving service server, serving to search the corresponding category of the advertisement target through the keyword search through the advertiser main screen; (6) ad serving service server, the service to input the image or text information to be advertised if the corresponding category is found through the search; (7) the ad serving service server, after inputting image and text information to be advertised, a service for inputting an advertising cost; And (8) the ad serving service server, the service to enter the industry selected by the advertiser Banner advertising through the homepage, characterized in that consisting of. The method of claim 1, wherein in the step (7), the advertising cost is inputted. Advertisement service server, the advertiser can upload the page for the advertisement to be provided as an advertisement, the banner ad serving method through the homepage, characterized in that the service costs to be determined according to the amount of the advertising page exposed. The method of claim 2, Ad serving service server, the banner advertising display method through the home page, characterized in that the advertising cost is determined differently according to the amount of the page for the advertisement exposed. The method of claim 2, The ad serving service server may determine the exposure range of the exposed advertisement page, and if the exposure range is less than or equal to the reference range, a predetermined% DC of the advertising cost determined by the advertiser, and the DC amount may be settled as the advertising cost. And a banner advertisement serving method through the homepage, wherein the advertisement cost determined by the advertiser is settled if the exposure range falls within the standard range. The method of claim 4, wherein The ad serving service server may count the time that an advertisement page is exposed when the exposure range is less than the reference range, and determine an advertisement cost paid by the advertiser based on the exposure time. . The method of claim 1, Ad serving service server, the user who operates the advertising medium by entering a keyword in any position of the content service page provided to the general users, it is possible to attract and display the ads exposed to the general users. How to display banner ads through the homepage. The method of claim 6, The advertisement display service server provides a service for allowing a user who operates an advertisement medium to move an advertisement window where an advertisement is exposed on a content service page provided to general users and to move it to a desired position. How to show your ad. The method of claim 1, The ad serving service server allows a user who operates an advertising medium to input an advertisement that is exposed before the video file as a keyword when providing the video file, and the advertisement that is displayed after the video file as a video ad or a text ad. Banner advertising display method through the homepage, characterized in that services to be provided. The method of claim 8, The ad serving service server may be exposed in the order of highest priority among the advertisements registered matching the keyword. When the user clicks on the text advertisement, the advertisement service page linked to the text advertisement is provided. The method of claim 1, wherein in the step (5), the category is searched through keyword search. Ad serving service server, the banner ad serving method through the homepage, characterized in that only the category associated with the industry group is provided. The method of claim 1, wherein in the step (8), when the advertiser enters the industry selected by the advertiser, The ad serving service server may further include determining whether the advertisement cost input by the advertiser has entered a preset level, and when the advertisement service enters the preset level, displaying the advertisement on an advertisement medium. Placement method. In how to advertise over the Internet, (A) the ad serving service server, determining whether an advertisement serving service item is selected; (B) the ad serving service server, the guide service to be made so that the integrated login of the advertiser and the advertising medium; (C) ad serving service server, using the input login information to determine whether the registered member; (D) the ad serving service server, if it is determined to be a registered member, a guide service is made to enter the account information to be deposited; (E) the advertisement serving service server, if the account information is input, providing an advertisement medium main screen for providing advertisement medium information; (F) the ad serving service server, a service for the advertisement media manager to select the advertisement presentation information through the advertiser main screen; And (G) the ad serving service server, if the advertisement presentation information selection is completed by the advertisement medium manager, providing an advertisement screen to which the selected advertisement presentation information is applied; Banner advertising through the homepage, characterized in that consisting of. The method of claim 12, wherein the advertisement presentation information provided in the step (F), It is divided into text and image information. The text information is at least one of font color, thickness, font and size. The image information is at least one or more of the size, border, thickness, each processing and the image size of the screen advertising banner display method through the homepage. The method of claim 12, When a service providing text, image, or video files provided to general users is provided, the ad serving service server searches for and enters an ad serving keyword in the margin space of the corresponding service page. Banner advertisement display method through the homepage, characterized in that to provide the corresponding advertising information. The method of claim 12, When a service providing text, image, or video files provided to general users is provided, the ad serving service server directly inputs an ad serving keyword in the margin space of the corresponding service page. Banner advertisement display method through the homepage, characterized in that to provide the corresponding advertising information. The method of claim 12, Advertisement service server, the banner advertisement display method through the home page, characterized in that the advertiser or advertising media owners can place the banner ad in a desired position in the form of a drag using the input device. The method of claim 12, The ad serving service server, if there is at least one advertisement information that must be provided to provide the banner advertisement display method through the homepage, characterized in that the order of advertisement placement or advertisement exposure is determined according to the advertisement cost input by the advertiser.

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