KR20090013647A

KR20090013647A - System and method for providing value classified by exposure frequency(or click frequency) and recording medium

Info

Publication number: KR20090013647A
Application number: KR1020070100681A
Authority: KR
Inventors: 김재형; 한정균
Original assignee: 주식회사 비즈모델라인
Priority date: 2007-08-01
Filing date: 2007-10-07
Publication date: 2009-02-05

Abstract

A system and a method for offering value information of each display frequency as well as offering AD(Advertisement), and a recording medium thereof are provided to induce active purchase action of a customer and offer discriminate value according to the display frequency corresponding to AD provision through a website in a context AD providing process. A customer terminal(393) is equipped with a predetermined web browser. A web server(140) operates a website provided to the customer terminal through the network. An AD server provides AD to the customer terminal and issues value to a value receiver(395) of a customer by linking with the web server.

Description

System and Method for Providing value Classified by Exposure Frequency (or Click Frequency) and Recording Medium}

1 is a diagram illustrating an advertisement data registration system for providing contextual advertisement (or keyword advertisement) according to an embodiment of the present invention.

2 is a diagram illustrating an advertisement registration process for providing contextual advertisement (or keyword advertisement) according to an embodiment of the present invention.

3 is a block diagram of an advertisement data processing system for providing a context advertisement for a website (or blog) according to an embodiment of the present invention.

4 is a diagram illustrating a method of outputting advertisement data (or advertisement data and value data) through a website (or blog) according to an embodiment of the present invention.

5 is a diagram illustrating a process of providing advertisement data (or advertisement data and value data) through a website (or blog) according to one embodiment of the present invention.

6 is a diagram illustrating a process of providing an advertisement corresponding to advertisement data through a website (or blog) according to an embodiment of the present invention.

7 is a diagram illustrating a process of issuing value information (or value corresponding to value information) corresponding to value data through a website (or blog) according to one embodiment of the present invention.

8 is a diagram illustrating a process of providing advertisement data (or advertisement data and value data) through a website (or blog) according to another embodiment of the present invention.

9 is a diagram illustrating a process of providing an advertisement corresponding to advertisement data through a website (or blog) according to another exemplary embodiment of the present invention.

FIG. 10 is a diagram illustrating a process of issuing value information (or value corresponding to value information) corresponding to value data through a website (or blog) according to another embodiment of the present invention.

300: web interface unit 305: web service control unit

310: web page operation unit 315: digital content operation unit

320: bulletin board operation unit 325: advertising output control unit

330: data output processing unit 335: keyword information confirmation unit

340: Information receiving unit 345: Advertising data confirmation unit

350: advertisement providing processing unit 355: information storage unit

360: billing processing section 365: information verification section

370: Value issuing processing unit 375: Value data confirmation unit

380: Advertising D / B 383: Advertising Management D / B

385: billing information D / B 390: advertiser server

393: customer terminal 395: value receiving means

140: web server 145: ad server

The present invention provides advertisement data of a particular advertiser, value data in which a discount rate (or discount amount) is increased in proportion to an exposure frequency (or click frequency) of the advertisement, and the advertisement output through a specific website (or blog). A storage medium that stores and stores impression frequency information (or click frequency information) corresponding to a predetermined period of time, and when an advertisement of a specific advertiser is output through the website (or blog), the advertiser is linked with the storage medium. Data checking means for checking the frequency information (or click frequency information) of the website (or blog) for the advertisement, and checking the value data corresponding to the identified frequency information (or click frequency information); Output processing for processing to include the checked value data in the advertiser's advertising data output through the site (or blog) , Frequency, characterized in that obtained by having a single (or click frequency) relates to specific values providing system.

Internet users have exploded due to the continuous development of information and communication technology, and various marketing techniques for generating profits for the Internet users have already been commercialized.

The most popular marketing technique for the Internet users is a so-called keyword advertisement (or contextual advertisement), which is a word that an advertiser expects his target audience to enter through a predetermined customer terminal. Keyword information, including syllables), or the context (or document content) in a web document (or document content) corresponding to the website (or blog, or personal homepage) whose target audience is primarily expected to visit (or access). When the keyword information corresponding to the index word) is purchased in an auction manner, the method may include providing and outputting at least one advertisement data matching the keyword information to a customer terminal used by the target customers.

The keyword advertisement (or contextual advertisement) has a feature of inducing a customer to access the advertiser's online store (or advertisement website), compared to the conventional banner advertisement, and thereby, the conventional offline advertisement (or advertisement using mass media). It is forming an advertising market that contrasts with that.

However, not all customers who access the advertiser's online store (or advertising website) make a purchase, and thus, the advertiser pays an unnecessary advertisement fee even for a simple visiting customer.

An object of the present invention for solving the above problems is the frequency of exposure on the website (or blog) for the advertisement output from the data verification means when the advertisement provider outputs the advertisement of a particular advertiser through the website (or blog) (Or click frequency), and checking value data corresponding to the identified impression frequency information (or click frequency information), and outputting means of the advertiser output through the website (or blog). The present invention provides a method of providing a value for each frequency of exposure (or click frequency) including the step of processing the output of the identified value data in a predetermined region near advertisement data.

According to the present invention, a system for providing a value for each exposure frequency (or click frequency) includes advertisement data of a specific advertiser, value data for which a discount rate (or discount amount) is increased in proportion to the exposure frequency (or click frequency) for the advertisement, A storage medium that associates and stores impression frequency information (or click frequency information) for a certain period of time corresponding to the advertisement output through a specific website (or blog), and through the website (or blog) When the advertisement is output, the exposure frequency information (or click frequency information) of the website (or blog) of the advertisement of the advertiser is linked with the storage medium, and the identified exposure frequency information (or click frequency information) Data verification means for confirming corresponding value data and a predetermined area near the advertisement data of the advertiser output through the website (or blog). And output processing means for processing the checked value data to be output.

On the other hand, the value providing system for each exposure frequency (or click frequency) according to the present invention, the value of the discount rate (or discount amount) is increased in proportion to the advertising data of the particular advertiser and the exposure frequency (or click frequency) for the advertisement A storage medium that associates and stores data with exposure frequency information (or click frequency information) for a predetermined period of time corresponding to the advertisement output through a specific website (or blog), and through the website (or blog). When outputting an advertisement of a specific advertiser, the exposure frequency information (or click frequency information) of the website (or blog) for the advertisement of the advertiser is checked in association with the storage medium, and the confirmed frequency information (or click frequency information) Data confirmation means for confirming the value data corresponding to the < RTI ID = 0.0 >) and the < / RTI > And output processing means for processing the data to be output including the value data.

On the other hand, according to the present invention, a method of providing value for each frequency of exposure (or click frequency), when an advertisement provider outputs an advertisement of a specific advertiser through a website (or blog), the website for the advertisement output from the data checking means Confirming the impression frequency (or click frequency) in the (or blog), and checking the value data corresponding to the identified impression information (or click frequency information), and outputting means for the website (or blog) And processing the output of the identified value data in a predetermined region near the advertisement data of the advertiser.

On the other hand, according to the present invention, the method of providing value for each exposure frequency (or click frequency), when an advertisement provider outputs an advertisement of a specific advertiser through a website (or blog), the website for the advertisement output from the data checking means Confirming the impression frequency (or click frequency) in the (or blog), and confirming the value data corresponding to the identified impression information (or click frequency information) and the website (or blog) in the output processing means. And processing to include the checked value data in the advertisement data output from the advertiser.

Meanwhile, in the method of providing value for each exposure frequency (or click frequency) according to the present invention, when an advertisement provider outputs advertisement data of an advertiser through a website (or blog), the exposure frequency information for a predetermined period of time for the advertisement data ( Or confirming click frequency information) and outputting advertisement data in which a discount rate (or a discount amount) is increased in proportion to the identified exposure frequency information (or click frequency information).

On the other hand, it includes a recording medium recording a program for executing the above-described value providing method for each exposure frequency (or click frequency).

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. That is, each means described above is a server (or terminal) provided on the system shown in the following embodiments, or is a predetermined functional configuration provided in at least one or more servers (or terminals), or at least one or more servers. (Or a terminal) may be an association of at least two or more functional components. In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

In more detail, in FIG. 1, in order to provide at least one contextual advertisement (or keyword advertisement), a predetermined advertiser terminal 140 (or an advertising agent terminal) accesses a server on an advertisement data processing system through a predetermined communication network. Providing advertisement registration information including at least one advertiser information, keyword information, advertisement data associated with the keyword, value data for each impression frequency / click frequency, and deposit information and billing policy information for providing the advertisement (or issuing the value). The advertisement data registration system is configured to store the advertisement registration information provided from the advertiser terminal 140 in the advertisement D / B 135 provided on the advertisement data processing system. Those skilled in the art can refer to and / or modify the drawing of FIG. Various implementation methods for constructing an advertisement data registration system for providing an advertisement (or keyword advertisement) may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG. No.

Hereinafter, at least one means and / or functional configuration for storing advertisement registration information provided from the advertiser terminal 140 in the advertisement D / B 135 on the advertisement data registration system shown in FIG. The component is referred to as "ad registration server 100" for convenience, and the ad registration server 100 is the same as the web server 140 (or the ad server 145) provided in the advertisement data processing system shown in FIG. It may be a server or a component constituting the web server 140 (or the ad server 145), or may be a separate server associated with the web server 140 (or the ad server 145), Thereby, this invention is not limited.

Referring to FIG. 1 according to an embodiment of the present invention, an advertisement data registration system for providing contextual advertisement (or keyword advertisement) according to the present invention includes at least one advertiser terminal 140 connected to a predetermined communication network, and Predetermined advertiser information and keyword information transmitted from the advertiser terminal 140, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, deposit information and billing policy information for the advertisement provision (or value issuance) Advertisement D / B 135 storing advertisement registration information including at least one, and the advertisement terminal 140 is connected to the advertiser terminal 140 through a predetermined communication network, and the advertisement registration transmitted from the advertiser terminal 140 through the communication network. And an advertisement registration server 100 that receives the information and stores the information in the advertisement D / B 135.

The advertiser terminal 140 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). It comprises at least one wired terminal including a desktop computer and / or laptop connected to the advertisement registration server 100 via a communication, and / or a mobile communication network based on code division multiple access (CDMA) (or HSDPA) A mobile communication terminal connected to a High Speed Downlink Packet Access (Mobile Speed Network) -based mobile communication network, and / or a mobile Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, and / or an IEEE 802.11x-based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the advertiser terminal 140 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 100, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 100. It is preferable that a configuration (for example, a browser program and a communication function) is provided.

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the advertiser terminal 140 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

When the advertiser terminal 140 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network, and when the advertiser terminal 140 is a wireless terminal, the communication network The CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x-based high-speed wireless Internet, and / or IEEE 802.11x-based wireless communication network is preferably made of at least one or more.

The advertisement D / B 135 provided on the advertisement data processing system according to the present invention includes predetermined advertiser information and keyword information transmitted from the advertiser terminal 140, advertisement data and impression frequency / click associated with the keyword. And store advertisement data including at least one value data for each frequency and deposit information and billing policy information for providing the advertisement (or issuing the value), wherein the advertisement registration information includes advertisement data shown in FIG. The processing system may be used to provide an advertisement corresponding to the advertisement data to at least one or more customer terminals (or customers), or issue differentiated value data according to the advertisement exposure frequency (or click frequency).

According to the exemplary embodiment of the present invention, the advertisement registration server 100 establishes a predetermined communication channel with the advertiser terminal 140 through the communication network in order to provide a web interface corresponding to the advertiser terminal 140 and the communication network. And an interface unit 105 for connection and management, whereby the advertisement registration server 100 is connected to the advertiser terminal 140 through a wired network and / or a wireless communication network. 140).

According to an exemplary embodiment of the present invention, when the advertiser terminal 140 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 105 may connect the advertiser terminal 140 and the HTTP ( Connect a predetermined communication channel based on a Hyper-Text Transfer Protocol protocol, and the advertisement registration interface screen and / or information in the form of a Hyper-Text Markup Language (HTML) compatible document to the advertiser terminal 140 through the communication channel. Transmitting and outputting a provision screen, predetermined advertiser information and keyword information inputted from the advertiser terminal 140 through the advertisement registration interface screen, advertisement data associated with the keyword, and impression frequency / click frequency Receive and process advertisement registration information including at least one value data and deposit information and billing policy information for the advertisement provision (or value issuance); It is preferred to carry out the function.

According to another exemplary embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 105 is connected to the advertiser terminal 140 and WAP (Wireless). Connect a predetermined communication channel based on Application Protocol and / or Mobile Explorer (ME) protocol, and the advertisement in the form of WML (Wireless Markup Language) and / or HTML compatible document to the advertiser terminal 140 through the communication channel. Transmits and outputs a registration interface screen and / or an information providing screen, and predetermined advertiser information and keyword information corresponding to the advertisement registration interface screen from the advertiser terminal 140, advertisement data and exposure frequency / click associated with the keyword Advertisement containing at least one value data for each frequency and at least one deposit information and billing policy information for the advertisement provision (or value issuance) To carry out the function of receiving the processing properties is preferred.

According to another exemplary embodiment of the present invention, when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 105 is connected to the advertiser terminal 140. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 140 through the communication channel. And predetermined advertiser information and keyword information corresponding to the advertisement registration interface screen from the advertiser terminal 140, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, and the advertisement provision (or value issuance). Performing a function of receiving and processing advertisement registration information including at least one deposit information and a charge policy information. Preferably, or when the advertiser terminal 140 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, the interface unit 105 meets the advertiser terminal 140 and the IEEE 802.11x standard. A predetermined communication channel is connected based on a corresponding wireless protocol, a predetermined advertisement registration interface screen and / or an information providing screen is transmitted to the advertiser terminal 140 through the communication channel, and outputted, and the advertiser terminal ( 140, it is preferable to perform a function of receiving and processing predetermined advertisement registration information corresponding to the advertisement registration interface screen.

Referring to FIG. 1, the advertisement registration server 100 is connected to the interface unit 105 when a predetermined advertiser terminal 140 accesses the advertisement registration server 100 through the interface unit 105. The advertiser terminal 140 includes at least predetermined advertiser information, keyword information, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, deposit information for the advertisement provision (or value issuance), and charging policy information. An interface providing unit 110 for generating (or extracting) a predetermined advertisement registration interface screen for inputting (or selecting) and transmitting advertisement registration information including one or more, and in conjunction with the interface unit 105 An information receiving unit 115 for receiving advertisement registration information inputted (or selected) and transmitted from the advertiser terminal 140 through the advertisement registration interface screen; And an information storage unit 120 for storing the received advertisement registration information in the advertisement D / B 135, and whether the amount corresponding to the deposit information included in the received advertisement registration information is deposited. A billing checking unit 125 for checking and checking the validity of billing processing for charging a predetermined advertising amount from the deposit according to the charging policy information corresponding to the advertisement data included in the received advertisement registration information; It is preferable that 130 is provided.

The interface providing unit 110, when a predetermined advertiser terminal 140 is connected to the advertisement registration server 100 through the interface unit 105, the functional configuration (for example, advertisers) provided in the advertiser terminal 140 Advertiser information, keyword information, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, and deposit information for providing the advertisement (or issuing value) corresponding to the browser program included in the terminal 140) And generate (or select) advertisement registration information including at least one billing policy information and transmit the advertisement registration information to the advertisement registration server 100 through the communication network, and / or The advertisement registration interface screen extracted from a database (not shown) and linked with the interface unit 105 is generated (or extracted). Through a network is characterized in that provided to the advertiser terminal 140.

According to an exemplary embodiment of the present invention, the advertisement registration interface screen may include advertiser information, keyword information, advertisement data corresponding to the advertisement registration information, value data for each exposure frequency (or click frequency), and the advertisement provision (or value issuance). It is preferable to include a user interface for inputting the deposit information on the billing information, and input (or select) the advertising amount information and the billing method corresponding to the billing policy information.

According to another exemplary embodiment of the present invention, the advertisement registration interface screen may include advertisement information corresponding to the advertisement registration information, keyword information, advertisement data, value data for each exposure frequency (or click frequency), and the advertisement provision (or value issue). It is preferable to include a user interface for inputting the deposit information for), and inputting (or selecting) the advertisement amount information and the charging method according to a predetermined charging policy.

Subsequently, the advertiser terminal 140 provides predetermined advertiser information, keyword information, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, and the advertisement (or value issuance) based on the advertisement registration interface screen. Input (or select) advertisement registration information including at least one deposit information and billing policy information for the advertisement information, and when the advertisement registration information is input (or selected), the advertiser terminal 140 establishes the communication network. The advertisement registration information input (or selected) is transmitted to the advertisement registration server 100 through the advertisement registration information.

Those skilled in the art to which the present invention pertains, the advertiser information through the at least one form (Form) form included in the advertisement registration interface screen in the advertiser terminal 140 and the keyword and A technical feature for inputting (or selecting) advertisement registration information including at least one advertisement data, impression data per click / frequency, and at least one deposit information and billing policy information for providing the advertisement (or value issuance); Since the technical features of transmitting the input (or selected) advertisement registration information to the advertisement registration server 100 through a communication protocol provided by the communication network will be understood, a detailed description thereof will be omitted for convenience.

The information receiver 115 provides predetermined advertisement information, keyword information, advertisement data associated with the keyword, value data for each exposure frequency / click frequency, and the advertisement through the advertisement registration interface screen in the advertiser terminal 140. Or (or issuing) advertisement registration information including at least one deposit information and billing policy information for transmission of value, and transmitting the advertisement registration information through the communication network to receive the advertisement registration information in association with the interface unit 105. Characterized in that.

In this case, the advertiser information may include the store (or shopping mall) information of the advertiser and the advertiser store (or the advertiser) to provide the advertisement data associated with the keyword information to at least one or more customer terminals through the advertisement data processing system illustrated in FIG. 3. Shopping malls) and at least one representative product (or service) information for sale.

The keyword information may include at least one or more words (or syllables) associated with the advertisement data, among the contexts (or index terms) of at least one or more web document (or document content) contents provided to at least one or more customer terminals, or by the advertiser. It is preferable to include at least one or more words (or syllables) for identifying a customer terminal for providing the advertisement data.

The advertisement data may be matched with the keyword information among contexts (or index words) included in at least one web document (or document content) content provided to at least one or more customer terminals in the advertisement data processing system illustrated in FIG. 3. At least one advertisement data to be transmitted to the customer terminal is preferably made.

According to an embodiment of the present invention, the advertisement data preferably includes advertiser Uniform Resource Locator (URL) information for the advertiser's online store (or advertisement website).

After the advertisement data is provided to the customer terminal through the advertisement data processing system shown in FIG. 3, when the advertisement data is clicked on by the customer terminal, the advertisement data processing system is configured to correspond to the advertiser terminal and the advertiser URL information. It is desirable to link to an online store (or advertising website).

The value data includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, etc. that the advertiser will provide to the customer. Value information (or a value corresponding to the value information) including at least one of the value and value issuance data (e.g., to be provided to the customer terminal for issuing the value information (or value corresponding to the value information) to the customer. Icon data for value issuance, value issue image content data, and the like).

According to an embodiment of the present invention, the value information (or the value corresponding to the value information) corresponding to the value data is differentiated value (e.g., discount rate, discount amount, usage amount) in proportion to the exposure frequency (or click frequency). , Face value, points, electronic money, rating, etc., and the value information (or value corresponding to the value information) is increased in value in proportion to the exposure frequency (or click frequency) (eg, a discount rate). , Discounted amount, usage amount, face value, points, electronic money, grade, etc.) is desirable.

After the value data is provided to the customer terminal through the advertisement data processing system shown in FIG. 3, when the value terminal (for example, the value issuance data provided to the customer terminal) is clicked on the customer terminal, a predetermined value issuance server ( For example, the web server 140 (or the ad server 145) to the advertiser server shown in FIG. 3 or the server associated with any one of the web server 140 (or the ad server 145) to the advertiser server. A predetermined value information (or a value corresponding to the value information) corresponding to the value data from the server to the customer value receiving means (for example, a customer wireless terminal (mobile phone, etc.), an e-mail address, a messenger ID, etc.) Coupon information, voucher information, discount voucher information, ticket information, gift voucher information, point information, electronic money information, multimedia content information, product description information, etc.) Preferable.

Those skilled in the art will be able to infer various value data according to the intention of those skilled in the art in addition to the above-described value data, and the present invention includes all kinds of value data inferred. It is characterized by.

The deposit information for providing the advertisement (or issuing the value) may be provided to at least one client terminal after at least one advertisement data matching the keyword information is provided through the advertisement data processing system shown in FIG. 3. When the advertisement provision (or value issuance) is confirmed by the request, the advertisement information (or value issuance) is preferably included, including the amount information pre-deposited by the advertiser to pay a predetermined advertising amount corresponding to the advertisement provision (or value issue), According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

The billing policy information for the advertisement provision (or value issuance) is determined when the advertisement provision (or value issuance) is confirmed through the advertisement data processing system shown in FIG. 3. It is preferable that the policy information for charging the amount corresponding to the advertisement provision (or value issuance) to the advertisement amount.

When the advertisement registration information is received through the information receiving unit 115, the deposit confirmation unit 125 is the account information (or virtual account) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. And the advertiser as a depositor in the account (or virtual account) in connection with the financial company server 150 corresponding to the information).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

The billing processing checker 130 is included in the advertisement registration information in association with a web server 140 (or an advertisement server 145) that provides a keyword advertisement corresponding to the advertisement registration information, or an advertiser server (not shown). It is characterized in that the billing processing validity for charging a predetermined advertising amount to the charging policy information according to the advertisement provision (or value issuance) corresponding to the advertisement data is characterized in that it is confirmed.

According to one embodiment of the present invention, the billing processing checker 130 preferably checks whether the online store (or advertisement website) corresponding to the advertiser URL information is a website accessible from the customer terminal.

Alternatively, the billing processing unit 130 is connected to the online store (or advertising website) in the advertisement data processing system shown in FIG. It is desirable to verify that the action can be tracked (or confirmed) in real time (or periodically).

According to another exemplary embodiment of the present invention, the billing processing checker 130 may have a value corresponding to the value information (or value corresponding to the value information) in the web server 140 (or the advertisement server 145). To provide information (or value corresponding to the value information) to the value receiving means of the customer, and to confirm whether the value information (or value corresponding to the value information) can be effectively provided to the customer. It is preferable.

Alternatively, the billing processing checker 130 corresponds to the value information (or value corresponding to the value information) to the value receiving means of the customer in connection with the advertiser server in the advertisement data processing system shown in FIG. It is desirable to verify that the value information (or value corresponding to the value information) can be tracked (or confirmed) in real time (or periodically).

Those skilled in the art to which the present invention pertains, in addition to the above-described billing validation method, check the billing validity corresponding to the advertisement provision (or value issuance) according to the characteristics and billing policy of the advertisement data. Various methods for inferring will be inferred, and the present invention is not limited by the charging processing validation method.

The information storage unit 120 includes at least the advertiser information, the keyword information, the advertisement data associated with the keyword, the value data for each exposure frequency / click frequency, the deposit information for the advertisement provision (or value issuance), and the charging policy information. The advertisement registration information including one or more may be stored in the advertisement D / B 135.

In more detail, FIG. 2 shows an advertisement in which the advertiser terminal 140 of the advertisement data registration system shown in FIG. 1 is connected to the advertisement information, keyword information, and the keyword to the advertisement registration server 100 through a predetermined communication network. The advertisement registration server 100 transmits the advertisement registration information including at least one piece of data, value data for each impression frequency / click frequency, and deposit information and charge policy information for providing the advertisement (or issuing the value). Regarding the process of storing the registration information in the advertisement D / B 135, a person of ordinary skill in the art to which the present invention pertains refers to and / or modifyes the contextual advertisement (or keyword advertisement) with reference to FIG. Various implementation methods for the advertisement registration process for providing may be inferred, but the present invention includes all the implementation methods inferred above, Indicated is not limited only exemplary method.

Hereinafter, in FIG. 2, the advertisement registration server 100 on the advertisement data registration system shown in FIG. 1 will be referred to as "server" for convenience, and the advertiser terminal 140 on the advertisement data registration system shown in FIG. Terminal ".

Referring to FIG. 2, a terminal on the advertisement data registration system illustrated in FIG. 1 connects to a communication channel for providing a context advertisement (or keyword advertisement) by accessing the server through the communication network (200).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

In the technical field to which the present invention pertains, the terminal may access the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network, thereby providing the contextual advertisement (or keyword advertisement). ) It will be familiar with the technical features of connecting the communication channel for providing, a detailed description thereof will be omitted for convenience.

When the communication channel for providing the contextual advertisement (or keyword advertisement) is connected between the terminal and the server as described above, the terminal displays the advertisement registration interface screen for providing the contextual advertisement (or keyword advertisement) to the server through the communication channel. (205), and correspondingly, the server generates (or extracts) an advertisement registration interface screen including a user interface for inputting (or selecting) the advertisement registration information in the terminal (210), and generates the advertisement. The advertisement registration interface screen (or extracted) is transmitted to the terminal through the communication channel (215).

Thereafter, the terminal transmits predetermined advertiser information, keyword information, advertisement data associated with the keyword, and frequency / click frequency through the user interface included in the advertisement registration interface screen to input (or select) the advertisement registration information. In step 220, the advertisement registration information including at least one piece of value data and the deposit information for the advertisement provision (or value issuance) and the charging policy information is input (or selected).

If the terminal includes at least one advertiser information, keyword information, advertising data associated with the keyword, value data for each exposure frequency / click frequency, deposit information and billing policy information for the advertisement provision (or value issuance) When advertisement registration information is input (or selected) (225), the terminal transmits the advertisement registration information to the server through the communication channel (230), and correspondingly the server is included in the received advertisement registration information The deposit validity to confirm whether the amount corresponding to the deposit information is deposited is confirmed (235).

According to an embodiment of the present invention, the server is linked with the financial company server 150 corresponding to the account information (or virtual account information) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. It is preferable to check whether the deposit is deposited by using the advertiser as a depositor in the account (or a virtual account).

If the deposit validity is not confirmed (240), the server deactivates the contextual advertisement (or keyword advertising) for the advertisement registration information (255) until the deposit validity is confirmed (255), the advertisement D / B ( 135) at least one advertiser information, keyword information, advertisement data associated with the keyword, value data for each impression frequency / click frequency, deposit information and billing policy information for providing the advertisement (or value issuance). When the registration information is stored (265), and the deposit validity is confirmed later, it is preferable that the context advertisement (or keyword advertisement) for the advertisement registration information is activated.

On the other hand, if the deposit validity is confirmed (240), the server receives a predetermined amount of advertising corresponding to the advertisement provision (or value issuance) from the deposit in accordance with the charging policy information corresponding to the advertisement data included in the advertisement registration information Checking the validity of the billing process for billing (240).

If the billing processing validity is not confirmed (240), the server deactivates the contextual advertisement (or keyword advertising) for the advertisement registration information (255) until the billing processing validity is confirmed (255), the advertisement D / B 135 includes at least one advertiser information, keyword information, advertisement data associated with the keyword, value data per impression frequency / click frequency, deposit information and billing policy information for providing the advertisement (or value issuance). If the advertisement registration information is stored (265), and then the billing processing validity is confirmed, it is preferable that the context advertisement (or keyword advertisement) for the advertisement registration information is activated.

On the other hand, if the billing processing validity is confirmed (240), the server activates the contextual advertising (or keyword advertising) for the advertisement registration information (260), the advertiser information and keywords in the advertisement D / B (135) Store information 265 including information, advertisement data associated with the keyword, value data for each impression frequency / click frequency, and at least one deposit information and billing policy information for providing the advertisement (or value issuance) (265). .

More specifically, FIG. 3 shows a predetermined advertisement server 145 (eg, a website (or a website) associated with a predetermined web server 140 (eg, a server operating a website (or a blog or personal homepage)). Advertising data processing system for providing a contextual advertisement for a website (or blog) from the web server 140 to at least one customer terminal 393). As regards the configuration, those of ordinary skill in the art to which the present invention pertains can refer to the configuration of an advertisement data processing system that provides a contextual advertisement for the website (or blog) by referring to and / or modifying the drawing. Various embodiments of the present invention may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features of the present invention are only limited to those shown in FIG. Shall not.

Referring to FIG. 3 according to an embodiment of the present invention, an advertisement data processing system for providing a contextual advertisement for the website (or blog) includes at least one customer terminal 393 having a predetermined web browser, A web server 140 for operating a website (or blog, personal homepage, etc.) provided to the customer terminal 393 through a predetermined communication network, and the customer terminal 393 in connection with the web server 140. It is characterized in that it comprises an ad server 145 to provide an advertisement or to issue a value to the customer value receiving means 395.

Here, the advertisement server 145 is a generic term for a server provided to an advertisement provider that provides an advertisement registered through the advertisement data registration system shown in FIG. 1, and includes various portal servers, search servers, and advertisement agent servers. Characterized in that it comprises at least one or more.

Further, the contextual advertisement provides online at least one or more advertisement data matching at least one or more keywords corresponding to a context (or index word) included in a web document (or document content) corresponding to a website (or blog). It is characterized by including all the online advertising.

The customer terminal 393 is a generic term for a terminal device characterized in that to connect to at least one web server 140 via a predetermined communication network to connect a communication channel, for this purpose, the customer terminal 393 is a predetermined communication network And a network communication function for connecting to the mobile terminal, and at least one web browser, and a fixed terminal such as a desktop computer equipped with the network communication function and the web browser, or a semi-fixed terminal such as a notebook computer, or a portable device. It is preferable that the mobile terminal includes at least one or more portable terminals.

According to an embodiment of the present invention, the customer terminal 393 preferably includes at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network. It is preferable to connect a communication channel with the web server 140 according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another exemplary embodiment of the present invention, the customer terminal 393 may be a Code Division Multiple Access (CDMA) / Wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. It is preferable to include at least one or more wireless terminals connected to any one of the wireless communication network, connecting the communication channel with the web server 140 in accordance with the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network. It is preferable.

After the communication channel is connected to the web server 140, the customer terminal 393 corresponding to the purpose and characteristics of the website (or blog, personal homepage, etc.) from the web server 140 through the communication channel Receiving at least one Hyper-Text Markup Language (HTML) compatible web document (eg, * .html, * .htm, * .asp. *. Jsp, * .xml, * .wml, etc.) The received web document is output through a web browser provided in the customer terminal (393).

Those skilled in the art to which the present invention pertains, the customer terminal 393 connects the communication channel with the web server 140, and receives at least one web document from the web server 140 Since it will be familiar with the technical features output through the web browser, a detailed description thereof will be omitted for convenience.

According to an exemplary embodiment of the present invention, the web document received through the communication channel to the client terminal 393 may include at least one keyword (or at least one keyword matching the keyword information registered through the advertisement data registration system shown in FIG. 1). Index word).

The web server 140 includes a DBMS (DataBase Management System) having a web operation D / B for storing web operation data including at least one web document source and digital content for generating at least one web document. Characterized in that (or in conjunction with).

According to an embodiment of the present invention, the web document source of the web operation data is HTML-compatible tags and various scripts for generating a web document provided by the web server 140 to at least one or more customer terminals 393. It is preferable to include a code, and the data content preferably comprises at least one or more image content, sound content, multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains will be familiar with the technical features of generating at least one web document including the web document source and digital content included in the operation data. Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the DBMS may store and store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B. Those skilled in the art will be able to easily infer various types of information or contents stored in the DBMS corresponding to each web server 140 application field, and thus the detailed description thereof Omit for convenience.

Referring to FIG. 3, the advertisement server 145 associated with the web server 140 may include advertisement information, keyword information, and advertisement data associated with the keyword information registered through the advertisement data registration system shown in FIG. 1. An advertisement D / B 380 for storing at least one advertisement registration information including at least one value data and deposit information for charging the advertisement (or issuing the value) and charging policy information; and providing the advertisement (or issuing the value). And a storage medium including billing information D / B 385 for storing at least one billing confirmation information and an advertisement amount information corresponding to the deposit balance information in association with the deposit balance information.

Here, the advertiser information included in the advertisement registration information may include at least one customer terminal (393) store (or shopping mall) information of an advertiser who wants to provide advertisement data associated with the keyword information and the advertiser store (or shopping mall). At least one representative product (or service) for sale in the) is preferably included.

The keyword information included in the advertisement registration information may be included in the context (or index word) of at least one web document (or document content) content provided by the web server 140 to at least one or more customer terminals 393. At least one word (or syllable) associated with the advertisement data, or at least one word (or syllable) for identifying the client terminal 393 to which the advertiser is to provide the advertisement data.

The advertisement data included in the advertisement registration information is included in the context (or index word) included in at least one web document (or document content) content provided by the web server 140 to at least one or more customer terminals 393. And at least one advertisement data matched with the keyword information to be transmitted to the customer terminal 393.

After the advertisement data is provided to the customer terminal 393, and the advertisement data is clicked on the customer terminal 393, the advertisement data processing system is the online of the advertiser corresponding to the customer terminal 393 and the advertiser URL information It is desirable to link the store (or advertising website).

The value data included in the advertisement registration information includes coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information, electronic money information, and multimedia content that the advertiser will provide to the customer. The customer terminal 393 to issue value information (or value corresponding to the value information) including the information, product description information and the like, and the value information (or value corresponding to the value information) to the customer. Value issuance data (eg, icon data for value issuance, value issuance image content data, etc.) is preferably included.

After the value data is provided to the customer terminal 393, and clicks on the value data (for example, the value issuance data provided to the customer terminal 393) in the customer terminal 393, a predetermined value issuance server (e.g., A server affiliated with any one of the web server 140 (or the ad server 145) to the advertiser server 390, or the web server 140 (or the ad server 145) to the advertiser server 390. The predetermined value information (or value corresponding to the value information) corresponding to the value data (e.g., coupon information, coupon information, discount ticket information, ticket information, Gift certificate information, point information, electronic money information, multimedia content information, product description information, and the like).

The deposit information for the advertisement provision (or value issuance) included in the advertisement registration information may include at least one advertisement data matched with the keyword information provided to at least one client terminal 393, and then the client terminal 393. When the advertisement provision (or value issuance) is confirmed by the request of), it is preferable to include the amount information pre-deposited by the advertiser in order to pay a predetermined advertisement amount corresponding to the advertisement provision (or value issue). In addition, according to the intention of the skilled person, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

The billing policy information for the advertisement provision (or value issuance) included in the advertisement registration information is, when the advertisement provision (or value issuance) is confirmed, the confirmed advertisement provision (or among the deposits deposited by the advertiser). It is preferable that the policy information for charging the amount corresponding to the issue of value) as the advertisement amount.

In addition, the billing confirmation information stored in the billing information D / B (385), the advertisement registration to the customer terminal 393 (or the customer value receiving means 395) through the advertising server 145. It is preferably made to include information for confirming the advertisement provision (or value issuance) corresponding to the advertisement data (or value data) included in the information.

When the advertisement corresponding to the advertisement data is provided to the customer terminal 393 according to an embodiment of the present invention, the billing confirmation information is provided to the customer terminal 393 address information (or customer member ID information) and advertisement provision Preferably, the information includes at least one advertiser server 390 and at least one web server 140 information corresponding to the date-time information and the linked online store (or advertisement website) of the advertiser.

According to another exemplary embodiment of the present invention, when the value corresponding to the value data is issued to the value receiving means 395 of the customer, the billing confirmation information is associated with the customer terminal 393 address information (or customer member ID information). The value receiving means 395 information of the customer and the value information (or value corresponding to the value information) provided to the value receiving means 395 (for example, coupon information, coupon information, discount ticket information, ticket information, Issuing (or issuing) voucher information, point information, electronic money information, multimedia content information, product description information, etc.), the advertisement providing date and time information, and the value information (or value corresponding to the value information). Preferably, the information includes at least one advertiser information and the advertisement server 145.

The advertisement amount information stored in the billing information D / B 385 is the advertisement registration information when an advertisement is provided (or a value issuance) to the customer terminal 393 (or the customer value receiving means 395). In accordance with the billing policy information contained in it is preferable to include an advertisement fee corresponding to the advertisement provision (or value issuance).

The deposit balance information stored in the charging information D / B 385 may include at least one advertisement amount for each advertisement provided corresponding to the advertisement amount information according to the charging confirmation information among the deposit information included in the advertisement registration information. It is preferable to include the remaining balance information.

Referring to FIG. 3, the advertisement server 145 associated with the web server 140 may include website information corresponding to a website (or blog or personal homepage) provided in the web server 140, and the web. And an advertisement operation D / B 383 for storing advertisement information corresponding to the advertisement data provided to the client terminal 393 through the site and exposure frequency information (or click frequency information) for the advertisement data. It is characterized in that the storage medium is provided (or linked).

The website information includes the web server 140 associated with the advertisement server 145 (eg, at least one or more advertisement data (or value data) registered in the advertisement D / B 380). As the information corresponding to the website (or blog or personal homepage) operated by the web server 140 for generating a web document including a predetermined advertisement output frame (or region) for providing as (Or blogs or personal homepages), the website URL (Uniform Resource Locator) information, website name information, website operator information and the like is preferably included at least one or more.

The advertisement information is a web document (or document) corresponding to the web page when providing at least one or more web pages from the website (or blog or personal homepage) corresponding to the website information to the customer terminal (393) Information for identifying advertisement data provided to the client terminal 393 based on at least one keyword information corresponding to a context (or index word) on a content), and provided to the client terminal 393 based on the keyword information. It is preferable to include at least one or more advertisement data and advertiser information.

The exposure frequency information is provided through at least one advertisement output frame (or area) included in a web document provided to the client terminal 393 from a website (or blog or personal homepage) corresponding to the website information. Preferably, the advertisement data corresponding to the advertisement information is included in the number of times output to the customer terminal 393.

Alternatively, the click frequency information may include at least one advertisement output frame (or area) included in a web document provided to the client terminal 393 from a website (or blog or personal homepage) corresponding to the website information. Preferably, after the advertisement data corresponding to the advertisement information is provided, the advertisement data corresponding to the advertisement data is provided to the customer terminal 393 by clicking the advertisement data in the client terminal 393. .

According to an exemplary embodiment of the present invention, the exposure frequency information (or click frequency information) may include a cumulative number of times, or may include a number of times during a predetermined period, or may include an average number of times for a certain period. It is preferable.

Referring to FIG. 3, the web server 140 connects a communication channel to at least one or more customer terminals 393, and at least one corresponding to the website (or blog or personal homepage) through the communication channel. And a web interface unit 300 for providing the above-described web document to the customer terminal 393. The web interface unit 300 transmits predetermined keyword information from the customer terminal 393. In this case, it is preferable to receive the keyword information through the communication channel.

The web interface unit 300 may include at least one HTML-compatible web document (eg, *) corresponding to the website (or blog or personal homepage) according to the HTTP-compatible protocol provided in the communication network connected to the customer terminal 393. .html, * .htm, * .asp. *. jsp, * .xml, * .wml, etc.) to connect and maintain a communication channel.

After the customer terminal 393 and the communication channel are connected, when the web server 140 generates at least one web document corresponding to the web page to be provided to the customer terminal 393, the web interface unit 300 ) Transmits the web document to the customer terminal 393 through the communication channel, and outputs the web document through a web browser provided in the customer terminal 393.

Referring to FIG. 3, the web server 140 may include at least one HTML compatible web document (eg, * .html) corresponding to the website (or blog or personal homepage) in association with the web operation D / B. and a web page operation unit 310 (or web page operation means) for generating a * .htm, * .asp. *. jsp, * .xml, * .wml, etc., in connection with the web operation D / B A digital content management unit 315 which extracts at least one digital content to be included in the web document and transmits the generated web document to the previously transmitted customer terminal 393 and the website (or blog or individual); Control the generation of at least one web document in the web page operation unit 310 according to a web page operation procedure corresponding to a homepage), or at least to be included in the generated web document in the digital content operation unit 315. Extract one or more digital content And a web service control unit 305 (or control means) for controlling the web document to be output to the transmitted customer terminal 393, wherein the web interface unit 300 includes the web service. The at least one web document generated by the web page management unit 310 in conjunction with the control unit 305 is characterized in that for transmitting to the customer terminal 393 through the communication channel.

In addition, the web server 140 generates at least one web document corresponding to a predetermined bulletin board page in association with the web page operation unit 310, and generates the bulletin board in association with the web interface unit 300. The web document corresponding to the page is transmitted to the customer terminal 393, or predetermined bulletin board content is input from the customer terminal 393 through a bulletin board registration interface included in the web document corresponding to the bulletin board page. When received by the interface unit 300, characterized in that it comprises a bulletin board operating unit 320 for registering the bulletin board content to the bulletin board D / B.

The web service controller 305 is configured to perform the webpage operation unit 310 according to a webpage operation procedure (or a webpage request from a customer terminal 393) corresponding to the website (or blog or personal homepage). And controlling to generate at least one web document corresponding to the website (or blog or personal homepage), wherein the web page operation unit 310 is connected to the web service control unit 305 to perform the web document. Characterized by generating at least one web document corresponding to the site (or blog, or personal homepage).

The web document generated by the web page operation unit 310 includes at least one digital content link, which corresponds to the digital content link from the customer terminal 393 that receives the web document to the web server 140. When the digital content output request is made, the digital content operation unit 315 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the customer terminal 393 through the 300, the digital content is included in the web document transmitted to the customer terminal 393, characterized in that the processing to be output.

In addition, the bulletin board operation unit 320 generates at least one web document corresponding to the bulletin board page in association with the web service controller 305, the web document corresponding to the bulletin board page is the customer There is a predetermined bulletin board registration interface for processing at least one bulletin board content input from the terminal 393 to register with the web server 140, at least one bulletin board through the bulletin board registration interface in the customer terminal 393 When the content is input and transmitted, the bulletin board operating unit 320 registers the bulletin board content received from the customer terminal 393 to the bulletin board D / B.

Referring to FIG. 3, the web server 140 generates a web generated by the web page operation unit 310 in conjunction with the web service control unit 305 for contextual advertisement of the website (or blog). The advertisement output control unit 325 (or control) outputs a predetermined advertisement output frame (or region) on the web document corresponding to the page or the web document corresponding to the bulletin board page generated by the bulletin board operation unit 320. Advertisement output control means).

The advertisement output control unit 325 may include at least one advertisement provided by the advertisement server 145 on a web document generated by the web page operating unit 310 in response to the website (or blog or personal homepage). And at least one advertisement output frame (or region) for outputting data (or advertisement data and value data).

Here, the advertisement output frame (or region) is characterized in that it comprises a horizontal / vertical predetermined area on the web document, the advertisement server 145 provided to the client terminal 393 provided with the web document Preferably, the link information includes link information for outputting an advertisement page including at least one advertisement data (or advertisement data and value data) to be output through the advertisement output frame (or region).

Alternatively, the advertisement output frame (or region) may set an advertisement output layer including a transparent area on the web document generated by the web page operating unit 310 and the at least one advertisement layer. Floating area that processes advertisement data (or advertisement data and value data) to be output, and outputs the output advertisement data (or advertisement data and value data) to move in a predetermined direction (or random direction). It may be made to include, by which the present invention is not limited.

Referring to FIG. 3, the advertisement server may include a web document (or document content) corresponding to the website (or blog or personal homepage) provided from the web server 140 to the customer terminal 393 through a communication network. Keyword information checking unit 335 (or keyword information checking unit) for checking at least one keyword information corresponding to a context (or index word) on the keyword) and the keyword information in association with the advertisement D / B 380; An exposure frequency associated with advertisement information corresponding to the advertisement data in association with the advertisement data checking unit 345 (or data checking means) for identifying at least one advertisement data matched with the advertisement operation D / B 383. At least one corresponding to the exposure frequency information (or click frequency information) in association with the information verification unit 365 (or information confirmation means) for confirming the information (or click frequency information) and the advertisement D / B 380. this A value data checking unit 375 (or data checking means) which checks the value data of the data, and the advertisement data (or advertising data and value data) to the customer terminal 393 through the advertisement output frame (or area). And a data output processing unit 330 (or output processing means) for processing to be output. After the advertisement data is output to the customer terminal 393 through the advertisement output frame (or region), Corresponds to website information provided to the client terminal 393, the web document including the advertisement output frame (or region), and advertisement data provided to the client terminal 393 through the advertisement output frame (or region). And an information storage unit 355 (or information storage means) for storing the advertisement information to be stored in the advertisement operation D / B 383 in association with the advertisement frequency information on the advertisement data. It characterized by that.

The web server 140 provides a web page corresponding to the website (or blog or personal homepage) to the customer terminal 393 (or a web page operating unit 310 provided in the web server 140). In the case of generating (or extracting) a web document corresponding to the website (or blog or personal homepage), the keyword information checking unit 335 is connected to the web server 140 through a communication network to the web. At least one keyword information corresponding to a context (or index word) on a web document (or document content) corresponding to a site (or blog or personal homepage) is identified.

Alternatively, the keyword information checking unit 335 may include at least a web document source or index (or index word) included in a web document source or digital content included in a web operation D / B associated with the web server 140 through a communication network. Identify one or more keyword information or at least one keyword information corresponding to the context (or index word) included in the bulletin board content included in the bulletin board D / B associated with the web server 140. .

According to the exemplary embodiment of the present invention, the method of the keyword information checking unit 335 confirming at least one keyword information corresponding to the context (or index word) corresponds to the website (or blog or personal homepage). Check whether the context (or index word) on the web document (or document content) includes a word (or syllable) matching the keyword information provided in the advertisement D / B 380, or the web operation D / B Check whether the context (or index word) included in the web document source or digital content included in the web page includes a word (or syllable) that matches the keyword information provided in the advertisement D / B 380, or the bulletin board D At least one of checking whether a context (or index word) included in the bulletin board content included in / B includes a word (or syllable) that matches the keyword information provided in the advertisement D / B 380. It is preferable to comprise as mentioned above.

When at least one keyword information is confirmed by the keyword information verification unit 335, the advertisement data verification unit 345 may register at least one advertisement data registered by a predetermined advertiser through the advertisement data registration system illustrated in FIG. 1. (Or at least one advertisement data matched with the keyword information is identified in association with the advertisement D / B 380 that stores the advertisement data and the value data for at least one impression frequency (or click frequency)). .

When at least one advertisement data matched with the keyword information is confirmed by the advertisement data confirming unit 345, the information confirming unit 365 is connected to the advertisement operation D / B 383 to the website (or Among the advertisement information associated with the website information corresponding to the blog or personal homepage), the exposure frequency information (or click frequency information) associated with the advertisement information corresponding to the keyword data matched with the keyword information is checked. do.

When the exposure frequency information (or click frequency information) is confirmed through the information verification unit 365 (for example, the website information corresponding to the website (or blog or personal homepage) is associated with the keyword information) When the exposure frequency information (or click frequency information) associated with the advertisement information corresponding to the matched advertisement data is confirmed), the value data checking unit 375 is connected with the advertisement D / B 380 to FIG. Confirm at least one value data corresponding to the identified impression frequency information (or click frequency information) among at least one impression frequency (or click frequency) value data registered by a given advertiser through the advertisement data registration system shown in FIG. Characterized in that.

When the advertisement data matching the keyword information (or the advertisement data matching the keyword information and the value data corresponding to the exposure frequency information (or click frequency information)) is confirmed, the data output processing unit 330 determines Advertisement data (or advertisement data and value data) is outputted to the client terminal 393 through an advertisement output frame (or region) included in the web document provided from the web server 140 to the client terminal 393. It is characterized by processing.

According to an embodiment of the present invention, the data output processing unit 330 is capable of outputting in the advertisement output frame (or region) (eg, at least one output in a horizontal / vertical region of the advertisement output frame (or region)). After generating (or extracting) an advertisement output page including the above advertisement data (or advertisement data and value data), it is transmitted to the customer terminal 393 through the communication network (or through the web server 140). By transmitting to the terminal 393, it is preferable that the at least one advertisement data (or advertisement data and value data) identified is output through the advertisement output frame (or region).

Alternatively, the advertisement output frame (or region) sets a floating region (eg, an advertisement output layer including a transparent region on the web document) provided on the web document, and at least the Process one or more advertisement data (or advertisement data and value data) to be output, but output the advertisement data (or advertisement data and value data) to move in a certain direction (or random direction). When included, the data output processing unit 330 may output at least one advertisement data (or advertisement data) that can be output to the floating area (eg, can be output within a horizontal / vertical area of the advertisement output frame (or area)). After confirming the value data, it is transmitted to the customer terminal 393 through the communication network (or the customer terminal 393 through the web server 140). It is preferable to process the data so that it is output.

When the advertisement data is output to the customer terminal 393 based on the advertisement output frame (or region) by the data output processor 330, the information storage unit 355 may output the advertisement output frame (or region). Confirms website information provided to the client terminal 393 and web information including the advertisement information and advertisement information corresponding to the advertisement data provided to the client terminal 393 through the advertisement output frame (or region); After confirming the number of times that the advertisement data has been provided to the customer terminal 393 through a website, the website information and advertisement information and the exposure frequency information corresponding to the identified number are linked to the advertisement operation D / B 383. And storing only the click frequency information in the advertisement operation D / B 383 according to the intention of a person skilled in the art. The information storage unit 355 may expose the advertisement operation D / B 383 to the exposure. frequency Mubang even function is omitted, for storing information, and which the present invention is not limited.

Referring to FIG. 3, the advertisement server includes an information receiving unit 340 (or information receiving means) for receiving advertisement providing request information (or value issuance request information) corresponding to the advertisement data from the customer terminal 393. It is characterized by comprising.

When the advertisement data is output to the client terminal 393 based on the advertisement output frame (or region) by the data output processor 330, the client terminal 393 may output the at least one advertisement data or the like. Clicking (or selecting) advertising data (or value data) of any one of the value data to transmit advertisement request information (or value issue request information) corresponding to the selected advertisement data (or value data) through the communication network. The information receiving unit 340 may receive advertisement providing request information (or value issuance request information) corresponding to the advertisement data from the customer terminal 393 through the communication network.

According to the implementation method of the present invention, the value issuance request information preferably further comprises information of the value receiving means 395 of the customer to be issued a value corresponding to the value data, the value issuance request information When the value receiving means 395 information of the customer is not included, the value receiving means 395 information is preferably received (or confirmed) through a separate information transmission and reception channel.

Referring to FIG. 3, when the advertisement providing request information is received from the customer terminal 393, the advertisement server provides a web document including the advertisement output frame (or region) to the customer terminal 393. Advertises by linking website information, advertisement information corresponding to advertisement data provided to the client terminal 393 through the advertisement output frame (or region), and exposure frequency information (or click frequency information) for the advertisement data. An information storage unit 355 (or information storage means) stored in the operation D / B 383, and an advertisement providing processor 350 for processing an advertisement corresponding to the advertisement data to be provided to the customer terminal 393 ( Or an advertisement processing means).

When the advertisement providing request information is received from the customer terminal 393 by the information receiving unit 340, the information storage unit 355 may store a web document including the advertisement output frame (or area) in the customer terminal ( Website information provided at 393 and advertisement information corresponding to the advertisement data provided to the client terminal 393 through the advertisement output frame (or area), and corresponding to the advertisement data through the website. After confirming the number of times the advertisement has been provided to the customer terminal (393), the website information, the advertisement information and the click frequency information corresponding to the number of times identified above is stored in the advertisement operation D / B (383) If only the exposure frequency information is stored in the advertisement management D / B 383 according to the intention of the person skilled in the art, the information storage unit 355 stores the click frequency information in the advertisement management D / B 383. Function And mubang be omitted, to which the present invention is not limited.

When the advertisement providing request information is received from the customer terminal 393 by the information receiving unit 340, the advertisement providing processing unit 350 processes the advertisement corresponding to the advertisement data to be provided to the customer terminal 393. Characterized in that.

According to the exemplary embodiment of the present invention, the advertisement providing processor 350 based on the advertiser information on the advertiser's online store (or advertisement website) corresponding to the advertisement data, the client terminal 393 and the advertiser's online. By linking a store (or an advertising website), it is preferable to process the advertisement corresponding to the advertisement data to the customer terminal 393.

Those skilled in the art to which the present invention pertains, the advertisement providing processor 350 in addition to the advertisement providing method for linking the customer terminal 393 and the advertiser's online store (or advertising website) of the skilled person Various advertisement providing methods may be inferred according to the intention, but the present invention is characterized by including all the implementation methods inferred, and the present invention is not limited thereto.

Referring to FIG. 3, when the value issuance request information is received from the customer terminal 393, the advertisement server is associated with the advertisement D / B 380 to display an exposure frequency (or click) corresponding to the value issuance request. Frequency) value issuing processing unit 370 (or value issuing processing means) for processing to be issued to the value receiving means 395 of the customer characterized in that it comprises a.

According to an exemplary embodiment of the present invention, the value issuance request information 395 includes value issuance request information corresponding to the exposure frequency (or click frequency) value data from the customer terminal 393 by the information receiver 340. ), The value issuance processing unit 370 is linked with the advertisement D / B 380 and the value information corresponding to the impression data (or click frequency) corresponding to the value issuance request. Or value corresponding to the value information), and the value for each exposure frequency (or click frequency) by the customer value receiving means 395 (for example, a customer wireless terminal (mobile phone, etc.), an email address, a messenger ID, etc.). The information (or value corresponding to the value information) is characterized in that it is processed to be issued.

According to another exemplary embodiment of the present invention, the value issuance request information corresponding to the exposure frequency (or click frequency) value data from the customer terminal 393 is received by the information receiving unit 340. 395) If the information is received without including the information, the value issuing processor 370 provides an information input interface for inputting and transmitting information of the value receiving means 395 of the customer to the customer terminal 393 through the communication network. After receiving the value receiving means 395 information input through the information input interface through the communication network, the exposure frequency (or click frequency) corresponding to the value issuance request in association with the advertisement D / B (380) Check the value information (or the value corresponding to the value information) corresponding to the star value data, the customer value receiving means 395 (for example, customer wireless terminal (mobile phone, etc.), mail Address, messenger ID, etc.) to process value information (or value corresponding to the value information) for each exposure frequency (or click frequency).

According to an exemplary embodiment of the present invention, when the value corresponding to the value data for each exposure frequency (or click frequency) is directly issued from the advertisement server 145 to the value receiving means 395 of the customer, the value issuing processor 370 may include coupon information, coupon information, discount coupon information, ticket information, gift certificate information, point information and the like that the advertiser will provide to the customer through a communication network corresponding to the customer value receiving means 395. And value information (or value corresponding to the value information) including at least one of electronic money information, multimedia content information, product description information, and the like. , E-mail address, messenger ID, etc.).

According to another exemplary embodiment of the present invention, a value issuance server (eg, the advertiser server 390 or the advertiser server) having a value corresponding to the impression data (or click frequency) value data associated with the advertisement server 145. In the case of issuing to the value receiving means 395 of the customer through a server affiliated with 390, the value issuing processor 370 provides the value receiving means 395 information of the customer and the advertiser to the customer. Value information (or value) including at least one or more coupon information, ticket information, discount ticket information, ticket information, gift certificate information, point information, electronic money information, multimedia content information, product description information, and the like. A value corresponding to information) is provided to the value issuing server, and in response, the value issuing server is configured to receive the value receiving means 395 (e.g., a customer wireless terminal (mobile phone, etc.), a mail order) , Value) corresponding to the IM ID, etc.) The information value (or the value information is characterized in that processing is issued.

According to the exemplary embodiment of the present invention, the value information (or value corresponding to the value information) provided to the value receiving means 395 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode and wireless usage right information). And wireless discount voucher information, wireless ticket information, wireless voucher information, wireless point information available on the customer's wireless terminal, electronic money information, multimedia content information, product description information, etc.). In this case, the customer value receiving means 395 information of the customer preferably comprises at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the value information (or value corresponding to the value information) provided to the customer value receiving means 395 may be output (eg, screen output or print output) through various terminal devices used by the customer. Preferably, in this case, the value receiving means 395 information of the customer is the value information through at least one output device provided in various terminal devices used by the customer, such as the customer's mail address information, instant messenger account information (Or the value corresponding to the value information) various personal communication means information that can output (for example, the customer terminal 393, or the second terminal of the customer to the value information (or value corresponding to the value information)) Information) to provide at least one.

Alternatively, the value information (or value corresponding to the value information) provided to the customer value receiving means 395 is preferably stored in a predetermined storage means associated with the customer information, in this case the value of the customer. The receiving means 395 information includes at least one of storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (not shown) provided in the advertiser server 390 assigned to the customer. And at least one customer storage means information, and at least one customer storage means access information (e.g., ID / PW information for storing the value information (or value corresponding to the value information) in the storage means). It is preferable.

Those skilled in the art may infer various value receiving means 395 for receiving the value information (or value corresponding to the value information) in addition to the value receiving means 395 information described above. The present invention is characterized by including all implementation methods inferred above.

Referring to FIG. 3, after the advertisement server is processed to provide an advertisement corresponding to the advertisement data to the customer terminal 393, or after the value data is issued to the value receiving means 395 of the customer, And a billing processing unit 360 (or billing processing means) for billing the advertising amount corresponding to the advertisement provision (or value issuance) from the deposit deposited by the advertiser.

The charging processor 360 may include charging confirmation information (for example, Cost Per Click (CPC) based charging confirmation information, or Cost Per Action (CPA) based charging confirmation information) corresponding to the advertisement providing through the advertisement providing request information. Charging confirmation information (CPM) based on cost per thousand or cost per thousand iMpression (CPM) or billing confirmation information (eg, Cost Per Action (CPA) based billing confirmation information) Characterized in that the check.

Here, the charging confirmation information (for example, Cost Per Click (CPC) based charging confirmation information) corresponding to the advertisement provision is the client terminal 393 address information (or customer member ID information) that transmitted the advertisement provision request information. And advertisement providing date and time information including date and time information (or date and time information provided with the advertisement) that received the advertisement providing request information through a predetermined timer (not shown), and the advertisement providing request information (or value issuance request information). At least one advertiser server 390 information corresponding to the online store (or advertising website) matching the advertiser URL information contained in) is preferably made.

Alternatively, the billing confirmation information (eg, Cost Per Action (CPA) based billing confirmation information) corresponding to the issuance of the value may include the client terminal 393 address information (or customer member ID information) that transmitted the value issuance request information. The value receiving means 395 information of the customer and the value information (or value corresponding to the value information) provided to the value receiving means 395 (for example, coupon information, usage right information, discount ticket information, and ticket information). And voucher information, point information, electronic money information, multimedia content information, product description information, etc.), the advertisement providing date and time information and the value information (or And at least one advertiser information for issuing (or issuing) corresponding to the value information and the advertisement server 145 information.

When the billing confirmation information corresponding to the advertisement provision (or value issuance) is confirmed, the billing processing unit 360 is linked with the advertisement data corresponding to the confirmed billing confirmation information in association with the advertisement D / B (380). Confirm the charged policy information, check the advertisement amount information for each advertisement providing corresponding to the identified charge policy information, and generate predetermined deposit balance information by subtracting the confirmed advertisement amount information from the deposit information. It is done.

Here, the advertisement amount information is the billing policy information included in the advertisement registration information when at least one advertisement (or value issuance) is provided to the customer terminal 393 (or the value receiving means 395 of the customer). In accordance with the present invention, the advertisement fee corresponding to the advertisement provision (or value issue) is preferably included.

Thereafter, the billing processing unit 360 stores the deposit balance information in predetermined billing information D / B 385 in association with billing confirmation information and advertisement amount information corresponding to the advertisement provision (or value issuance). At least one advertisement corresponding to the advertisement data is provided until the deposit balance information is exhausted, or value information (or value corresponding to the value information) corresponding to the value data is provided to the customer. It is preferably issued to the value receiving means 395.

In detail, FIG. 4 shows the advertisement data registration system shown in FIG. 1 as the client terminal 393 in connection with the advertisement server 145 in the web server 140 on the advertisement data processing system shown in FIG. A webpage structure generated (or extracted) to include an advertisement output frame (or region) for outputting advertisement data (or advertisement data and value data) registered through the advertisement, and the advertisement on the advertisement output frame (or region) As an example of a method of outputting data (or advertisement data and value data), a person of ordinary skill in the art may refer to and / or modify the web site 4 (or blog). Various implementation methods for advertising data (or advertising data and value data) output method through can be inferred, but the present invention can be inferred by all It becomes to include the place, to which the technical feature that is not limited to the exemplary method shown in the figure 4.

For example, in FIG. 4, for convenience, a web document (or document content) corresponding to a web page corresponding to the web site (or blog or personal homepage) operating the web page configuration in the web server 140 is output. At least one web document (or document content) frame (or region) and one advertisement output frame for outputting advertisement data (or advertisement data and value data) registered through the advertisement data registration system shown in FIG. Or an area), but the present invention is not limited to the number of advertisement output frames (or regions) and their output positions, and the number of advertisement output frames (or regions) and their output according to the intention of those skilled in the art. It is preferable to perform a various deformation | transformation position.

Referring to FIG. 4, a web page corresponding to a web document provided to the customer terminal 393 through a web server 140 on the advertisement data processing system shown in FIG. 3 is operated by the web server 140. A web document (or document content) frame (or region) for outputting at least one web document (or document content) corresponding to the website (or blog or personal homepage), and the web document (or document content) And at least one advertisement output frame (or region) for outputting at least one advertisement data (or advertisement data and value data) matching the keyword corresponding to the context (or index word) of the image.

The advertisement output frame (or region) is the web document (or document content) frame (or region) of at least one or more advertisement data (or advertisement data and value data) registered through the advertisement data registration system shown in FIG. At least one advertisement data (or advertisement data and value data) matching the keyword corresponding to the context (or index word) on the at least one web document (or document content) to be output is output.

According to an embodiment of the present invention, the at least one advertisement data (or advertisement data and value data) output to the advertisement output frame (or region) is text-based advertisement data (or advertisement data and value data). It is preferable to comprise).

According to another exemplary embodiment of the present invention, the at least one advertisement data (or advertisement data and value data) output to the advertisement output frame (or region) is based on image data based advertisement data (or advertisement data). Value data).

According to another exemplary embodiment of the present invention, the at least one advertisement data (or advertisement data and value data) output in the advertisement output frame (or region) is based on multimedia content in the form of a video (or flash). It is preferable to include the advertising data (or advertising data and value data) of the.

According to an exemplary embodiment of the present invention, when advertisement data and value data registered by a specific advertiser are simultaneously outputted to the advertisement output frame (or area) through the advertisement data registration system shown in FIG. 1, the value data is the advertisement. It is preferable to output to a certain area near the data.

Alternatively, when advertisement data registered by a particular advertiser and value data are simultaneously output to the advertisement output frame (or region) through the advertisement data registration system shown in FIG. 1, the value data includes advertisement data including a predetermined advertisement region. It is preferable to output in a certain area.

According to an exemplary embodiment of the present invention, when specific advertisement data is selected (or clicked) from at least one advertisement data (or advertisement data and value data) output in the advertisement output frame (or region) shown in FIG. The client terminal 393 preferably transmits the advertisement providing request information corresponding to the selected (or clicked) advertisement data to the advertisement server 145. In response, the advertisement server 145 transmits the advertisement to the client terminal 393. And linking the advertiser's online store (or an advertisement website) with the website information corresponding to the selected (or clicked) advertisement data, the advertisement information, and the click frequency information. Storage in / B 383 is preferred.

According to another exemplary embodiment of the present invention, when specific value data is selected (or clicked) from at least one advertisement data (or advertisement data and value data) output in the advertisement output frame (or region) shown in FIG. The client terminal 393 preferably transmits the value issuance request information corresponding to the selection (or click) value data to the advertisement server 145. In response, the advertisement server 145 requests the value issuance request. After confirming the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) corresponding to the information, the value information for each identified exposure frequency (or click frequency) by the value receiving means 395 of the customer (Or value corresponding to the value information) is preferably processed to be issued.

According to another exemplary embodiment of the present invention, the value for each specific frequency (or click frequency) among one or more pieces of advertisement data (or advertisement data and value data) output in the advertisement output frame (or region) shown in FIG. When the data is selected (or clicked), the client terminal 393 transmits the value issuance request information corresponding to the selected (or clicked) impression frequency (or click frequency) value data to the ad server 145. Preferably, in response, the advertisement server 145 issues value information (or value corresponding to value information) for each exposure frequency (or click frequency) to the value issuance request information to the value receiving means 395 of the customer. It is preferable to process as much as possible.

In more detail, FIG. 5 shows an advertisement server 145 shown in FIG. 3 when the client terminal 393 on the advertisement data processing system shown in FIG. 3 is connected to the website (or blog or personal homepage). At least one or more advertisement data registered with the customer terminal 393 through the advertisement data registration system shown in FIG. 1 in connection with the web server 140 corresponding to the website (or blog or personal homepage). Or advertisement data and value data), and specifically, in the process of providing the advertisement data (or the advertisement data and the value data), the advertisement is linked with the advertisement operation D / B 383 shown in FIG. Confirm the impression frequency information (or click frequency information) corresponding to the data, and the confirmed advertisement data and the confirmed impression frequency information (or click) to the client terminal 393. FIG. 3 is a diagram illustrating an implementation method of providing value data for each exposure frequency (or click frequency) corresponding to frequency information) to the customer terminal 393.

Those skilled in the art to which the present invention pertains may refer to the process of providing advertisement data (or advertisement data and value data) through the website (or blog) by referring to and / or modifying the drawing 5. Various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method shown in FIG.

For example, in FIG. 5, the advertisement data from the advertisement server 145 shown in FIG. 3 to the client terminal 393 in association with the web server 140 corresponding to the website (or blog or personal homepage) is used. (Or advertisement data and value data) are processed to be output, and then generated (or calculated) the website information, the advertisement information, and the exposure frequency information corresponding to the advertisement data output to generate the advertisement operation D / B 383. Although not shown, the present invention is not limited thereto, and the website information, advertisement information, and exposure frequency information are transmitted to the advertisement operation D / B 383 according to the intention of a person skilled in the art. The storing process may be omitted or provided under other conditions, and the present invention is not limited thereto.

In the following Figure 5, the customer terminal 393 on the advertisement data processing system shown in Figure 3 is referred to as "terminal" for convenience.

Referring to FIG. 5, when the terminal requests a web page corresponding to the website (or blog or personal homepage) by accessing the web server 140 on the advertisement data processing system shown in FIG. 500, the web server 140 may display an advertisement such as the implementation method illustrated in FIG. 4 in a web document for providing the terminal with a web page corresponding to the requested website (or blog or personal homepage). The web document including the output frame (or region) is generated (or extracted) (505), and the web document including the advertisement output frame (or region) is transmitted to the terminal through the communication network and processed to be output (510).

In this case, the advertisement server 145 on the advertisement data processing system shown in FIG. 3 may include the advertisement output frame (or region) included in a web document (or document content included in the web document) through a communication network. At least one keyword information corresponding to the index word) is checked (515).

According to an exemplary embodiment of the present invention, the method of the at least one keyword information corresponding to the context (or index word) by the ad server 145 may include a web corresponding to the website (or blog or personal homepage). Check that the context (or index word) on the document (or document content) includes a word (or syllable) that matches the keyword information provided in the advertisement D / B 380, or is provided in the web operation D / B. Whether the word (or syllable) that matches the keyword information provided in the advertisement D / B 380 is included in the context (or index word) included in the web document source or digital content, or the bulletin board D / B At least one or more of checking whether a context (or an index word) included in the bulletin board content included in the text includes a word (or syllable) that matches the keyword information included in the advertisement D / B 380. Be made of W are preferred.

If at least one keyword information corresponding to the context (or index word) included in the advertisement output frame (or region) in the web document (or document content included in the web document) is not identified (520), the advertisement server ( In operation 525, at least one advertisement data to be output to the advertisement output frame (or region) is identified in association with the advertisement D / B 380.

According to an embodiment of the present invention, the advertisement server 145 may output at least one of at least one advertisement data registered through the advertisement data registration system shown in FIG. 1 through the advertisement output frame (or region). It is preferable to confirm the above advertisement data.

In addition, the advertisement server 145 checks whether at least one or more value data associated with the confirmed advertisement data is registered in association with the advertisement D / B 380 (530).

If at least one value data associated with the advertisement data is not registered (535), the advertisement server 145 processes the identified advertisement data to be output through the advertisement output frame (or region) (540). ).

On the other hand, if at least one value data associated with the advertisement data is registered 535, the advertisement server 145 may output through the advertisement output frame (or region) in association with the advertisement D / B 380. At least one value data is identified (545), and the identified advertisement data and the value data are output through the advertisement output frame (or region) (550).

On the other hand, if at least one or more keyword information corresponding to the context (or index word) included in the advertisement output frame (or region) in the web document (or document content included in the web document) is identified (520), the ad server 145 ) Confirms at least one or more advertisement data associated with the identified keyword information in association with the advertisement D / B 380 (555).

According to an exemplary embodiment of the present invention, the advertisement server 145 may output at least one advertisement to be matched with the identified keyword information among at least one advertisement data registered through the advertisement data registration system shown in FIG. It is desirable to verify the data.

In addition, the advertisement server 145 checks whether at least one impression frequency (or click frequency) value data associated with the identified keyword information is registered in association with the advertisement D / B 380 (560). .

If at least one value data for each impression frequency (or click frequency) associated with the identified keyword information is not registered in the advertisement D / B 380 (565), the advertisement server 145 may determine the advertisement D. In addition to the value data for each exposure frequency (or click frequency) in connection with / B (380), it is checked whether at least one value data associated with the advertisement data is registered (530).

According to an embodiment of the present invention, the advertisement server 145 may be output in the advertisement output frame (or region) (eg, at least one or more in the horizontal / vertical region of the advertisement output frame (or region)). After generating (or extracting) an advertisement output page including advertisement data (or advertisement data and value data), it is transmitted to the customer terminal 393 through the communication network (or through the web server 140). 339), so that the identified at least one advertisement data (or advertisement data and value data) is output through the advertisement output frame (or region).

Alternatively, the advertisement output frame (or region) sets a floating region (eg, an advertisement output layer including a transparent region on the web document) provided on the web document, and at least the One or more advertisement data (or advertisement data and value data) are processed to be output, but the output advertisement data (or advertisement data and value data) is output to move in a predetermined direction (or random direction). In this case, the advertisement server 145 may include at least one advertisement data (or advertisement data) that can be output to the floating region (eg, can be output within a horizontal / vertical region of the advertisement output frame (or region)). Value data), and then to the customer terminal 393 through the communication network (or to the customer terminal 393 through the web server 140). To processing so that the output W is preferred.

On the contrary, if at least one value data for each impression frequency (or click frequency) associated with the identified keyword information is registered in the advertisement D / B 380 (565), the advertisement server 145 may execute the advertisement management D. Website information transmitted to the terminal by generating (or extracting) the web document in association with / B 383 and advertisement information corresponding to the advertisement data identified by matching with the keyword information (eg, advertisement data, Advertiser information, etc.) (570) and the exposure frequency information (or click frequency information) corresponding to the confirmed advertisement information in association with the advertisement operation D / B (383) (575).

Thereafter, the advertisement server 145 checks the value data for each exposure frequency (or click frequency) corresponding to the identified impression information (or click frequency information) in association with the advertisement D / B 380 (580). In operation 585, the advertisement data and the value data for each impression frequency (or click frequency) are output through the advertisement output frame (or region).

If the advertisement data and value data for each exposure frequency (or click frequency) are output through the advertisement output frame (or region) (590), the advertisement server 145 outputs through the advertisement output frame (or region). After confirming the website information and the advertisement information corresponding to the determined advertisement data (592), generating (or calculating) the exposure frequency information corresponding to the confirmed advertisement information (594), the website information and the advertisement information and The exposure frequency information is linked and stored in the advertisement operation D / B 383 (596).

6 is a diagram illustrating a process of providing an advertisement corresponding to advertisement data through a website (or blog) according to one embodiment of the present invention.

In more detail, FIG. 6 shows at least one piece of advertisement data to a customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. After the value data for each impression frequency (or click frequency) is output, among the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region) in the customer terminal 393 shown in FIG. When the advertisement data associated with the exposure data (or click frequency) value data is selected (or clicked), the advertisement server 145 shown in FIG. 3 is selected (or clicked) to the client terminal 393. The present invention relates to a process of providing an advertisement corresponding to advertisement data. Specifically, the advertisement data associated with value data for each frequency of exposure (or click frequency) in the client terminal 393 is provided. In the case of selecting (or clicking), an exemplary method of providing an advertisement corresponding to the selected (or clicking) advertisement data to the customer terminal 393 is illustrated.

Those skilled in the art to which the present invention pertains can perform various methods of providing advertisements corresponding to advertisement data through the website (or blog) by referring to and / or modifying the drawing 6. It may be inferred, but the present invention includes all the inferred implementation methods, and the technical features are not limited to the implementation method illustrated in FIG.

For example, in FIG. 6, after the advertisement server 145 shown in FIG. 3 provides an advertisement corresponding to the advertisement data to the customer terminal 393, a billing process corresponding to the advertisement provision and the web are provided. Although it includes the process of generating (or calculating) the site information, the advertisement information and the click frequency information corresponding to the output of the advertisement data, and storing in the advertisement operation D / B (383), thereby the present invention is limited The charging process and the process of storing the website information, the advertisement information, and the click frequency information in the advertisement operation D / B 383 may be omitted or may be provided under other conditions according to the intention of the person skilled in the art. The present invention is not limited thereto.

In the following Figure 6, the customer terminal 393 on the advertisement data processing system shown in Figure 3 is referred to as "terminal" for convenience.

Referring to FIG. 6, at least one advertisement data and exposure are exposed to the customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. 5. After the value data for each frequency (or click frequency) is output, the terminal displays the value for each exposure frequency (or click frequency) among the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region). When the advertisement data associated with the data is selected (or clicked) (600), the terminal transmits the advertisement providing request information corresponding to the selected (or clicked) advertisement data to the advertisement server 145 through a communication network ( In response to this, the advertisement server 145 processes the advertisement corresponding to the advertisement provision request information to be provided to the terminal (610).

Here, the advertisement providing request information may include at least one link information and parameter information which can confirm that the terminal selects (or clicks) the advertisement data.

According to an exemplary embodiment of the present invention, the advertisement server 145 links and links the client terminal 393 and an online store (or advertisement website) of an advertiser corresponding to the advertisement data in response to the advertisement providing request information. It is desirable to.

If it is confirmed that an advertisement corresponding to the advertisement providing request information is provided to the terminal (615), the advertisement server 145 processes the charging for the advertisement providing (620).

According to the exemplary embodiment of the present invention, the advertisement server 145 may include charging confirmation information (eg, Cost Per Click) based charging confirmation information or CPA (Cost Per Click) corresponding to the advertisement provision through the advertisement provision request information. It is preferable to check billing information based on Action) or billing information based on Cost Per Mile (CPM).

When the charging confirmation information corresponding to the advertisement provision is confirmed, the advertisement server 145 checks the charging policy information associated with the advertisement data corresponding to the confirmed charging confirmation information in association with the advertisement D / B 380. And, it is preferable to check the advertisement price information for each advertisement provided corresponding to the confirmed charging policy information, and to generate predetermined deposit balance information by subtracting the confirmed advertisement amount information from the deposit information.

Here, the advertisement amount information, when providing at least one or more advertisements to the customer terminal (393) (or the customer value receiving means 395), the advertisement is provided in accordance with the charging policy information included in the advertisement registration information It is preferable to include the advertising charge corresponding to the.

According to the exemplary embodiment of the present invention, the advertisement server 145 stores the deposit balance information in predetermined billing information D / B 385 in association with billing confirmation information and advertisement amount information corresponding to the advertisement provision, It is preferable to complete the charging process corresponding to the advertisement provision.

Subsequently, the advertisement server 145 may include website information corresponding to the advertisement providing request information and advertisement information corresponding to the selected (or clicked) advertisement data (or an advertisement provided to the customer terminal 393). Advertisement data, advertiser information, etc.) (625), and generates (or calculates) click frequency information corresponding to the identified advertisement information (630), and then the website information, advertisement information, and click frequency information The advertisement operation is stored in the advertisement management D / B 383 (635).

In more detail, FIG. 7 shows at least one piece of advertisement data to a customer terminal 393 on the advertisement data processing system shown in FIG. 3 through a process of providing advertisement data (or advertisement data and value data) shown in FIG. After the value data for each impression frequency (or click frequency) is output, among the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region) in the customer terminal 393 shown in FIG. When selecting (or clicking) value data for a specific impression frequency (or click frequency), the selected frequency impression (or click) is selected (or clicked) from the ad server 145 shown in FIG. 3 to the client terminal 393. Frequency) is a process of issuing value information (or value corresponding to the value information) corresponding to the value data for each customer to the value receiving means 395 of the customer, specifically, to the client terminal 393. This is a diagram showing an implementation method of issuing value information (or value corresponding to the value information) to the customer value receiving means 395 without a separate exposure frequency (or click frequency) checking process for the value data.

Those skilled in the art to which the present invention pertains can refer to and / or modify the drawing 7 and the value information (or value corresponding to the value information) corresponding to the value data through the website (or blog). Various implementation methods for the process of issuing can be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation method shown in FIG.

For example, in FIG. 7, the advertisement server 145 illustrated in FIG. 3 receives value issue request information corresponding to the exposure frequency (or click frequency) value data from the client terminal 393, and then the customer. Receiving value receiving means 395 information for the value issuance from the terminal 393 through a separate communication channel, and the value data for each exposure frequency (or click frequency) to the value receiving means 395 of the customer After issuing the value information (or the value corresponding to the value information) corresponding to the value is shown to include a charging process corresponding to the issuance of the value, but the present invention is not limited by this, it is not intended to Accordingly, the value receiving means 395 information receiving process and the billing process may be omitted or provided under other conditions, and thus the present invention is not limited thereto. .

In the following Figure 7, the customer terminal 393 on the advertisement data processing system shown in Figure 3 is referred to as "terminal" for convenience.

Referring to FIG. 7, at least one advertisement data and exposure are exposed to the customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. After the value data for each frequency (or click frequency) is output, the value for each specific frequency (or click frequency) of the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region) from the terminal. When the data is selected (or clicked) (700), the terminal receives the value issuance request information corresponding to the selected (or clicked) exposure value (or click frequency) value data through the communication network through the advertising server ( 145, and 705.

Here, the value issuance request information preferably includes at least one or more link information and parameter information for confirming that the terminal selects (or clicks) the value data for each exposure frequency (or click frequency).

The advertisement server 145 receiving the value issuance request information inputs an interface for inputting and receiving value receiving means 395 information for value issuance corresponding to the value data for each exposure frequency (or click frequency). In operation 710, the terminal inputs the value receiving means 395 information for the value issuance through the information input interface and transmits the information to the advertisement server 145 (715).

According to another exemplary embodiment of the present invention, the value issuance value information 395 of the customer is included in the value issuance request information, or the value receiving means 395 information of the customer is received in the advertisement server 145. In this case, the process of providing the information input interface from the advertisement server 145 to the terminal and the process of receiving the value receiving means 395 information from the terminal may be omitted. The invention is not limited.

When the value issuance request information and the value receiving means 395 information corresponding to the value data for each exposure frequency (or click frequency) are received from the terminal, the advertisement server 145 is associated with the advertisement D / B 380. In step 720, the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) corresponding to the value issuance request information is checked.

If value information (or value corresponding to the value information) for each exposure frequency (or click frequency) corresponding to the value issuance request information is confirmed (725), the ad server 145 receives the value receiving means 395 information. Issuing and processing value information (or value corresponding to the value information) for each exposure frequency (or click frequency) to the value receiving means 395 of the customer through a communication network corresponding to (730).

According to the method of the present invention, the value information (or value corresponding to the value information) provided to the value receiving means 395 of the customer is wireless value information (for example, wireless coupon information in the form of a barcode and wireless usage rights information). And wireless discount voucher information, wireless ticket information, wireless voucher information, wireless point information available on the customer's wireless terminal, electronic money information, multimedia content information, product description information, etc.). In this case, the customer value receiving means 395 information of the customer preferably comprises at least one or more of the customer's wireless terminal information (eg, mobile phone number and communication company information used by the customer).

Alternatively, the value information (or value corresponding to the value information) provided to the customer value receiving means 395 may be stored in a predetermined storage means associated with the customer information, in which case the customer The value receiving means 395 information includes at least one of storage information, blog information, personal homepage information, personal bulletin board information, and value information D / B (not shown) provided in the advertiser server 390 assigned to the customer. And at least one customer storage means information including the above and the customer storage means access information (eg, ID / PW information for storing the value information (or value corresponding to the value information) in the storage means). It is preferable to make.

If it is confirmed that the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) has been issued and processed by the customer value receiving means 395 (735), the ad server 145 has a value. The payment for issuing information (or value corresponding to the value information) is processed (740).

According to an embodiment of the present invention, the ad server 145 preferably checks billing confirmation information (eg, Cost Per Action (CPA) based billing confirmation information) corresponding to the issue of the value through the value issuance request information. .

Here, the billing confirmation information (for example, cost per action (CPA) based billing confirmation information) corresponding to the value issuance, the customer terminal 393 address information (or customer member ID information) that transmitted the value issuance request information; The value receiving means 395 information of the customer and the value information (or value corresponding to the value information) provided to the value receiving means 395 (for example, coupon information, usage right information, discount ticket information, and ticket information). And voucher information, point information, electronic money information, multimedia content information, product description information, etc.), the advertisement providing date and time information and the value information (or And at least one advertiser information for issuing (or issuing) corresponding to the value information and the advertisement server 145 information.

When the charging confirmation information corresponding to the value issuance is confirmed, the advertisement server 145 checks the charging policy information associated with the advertisement data corresponding to the confirmed charging confirmation information in association with the advertisement D / B 380. And, it is preferable to check the advertisement price information for each advertisement provided corresponding to the confirmed charging policy information, and to generate predetermined deposit balance information by subtracting the confirmed advertisement amount information from the deposit information.

Here, the advertisement amount information, when issuing at least one value to the customer terminal (393) (or the value receiving means 395 of the customer), issuing the value in accordance with the charging policy information included in the advertisement registration information It is preferable to include the advertising charge corresponding to the.

According to an embodiment of the present invention, the advertisement server 145 stores the deposit balance information in predetermined billing information D / B 385 in association with billing confirmation information and advertisement amount information corresponding to the issue of the value, It is desirable to complete the charging process corresponding to the issue of the value.

In more detail, FIG. 8 shows an advertisement server 145 shown in FIG. 3 when the client terminal 393 on the advertisement data processing system shown in FIG. 3 accesses the website (or blog or personal homepage). At least one or more advertisement data registered with the customer terminal 393 through the advertisement data registration system shown in FIG. 1 in connection with the web server 140 corresponding to the website (or blog or personal homepage). Or advertisement data and value data), specifically, a web document (or document) corresponding to the website (or blog or personal homepage) in the advertisement data (or advertisement data and value data) provision process. Contents of at least one advertisement data (or advertisement data and value data) matching the keyword information corresponding to the context (or index word) on the content). By providing to the customer terminal (393), through the value issuance process shown in Figure 10 through the value issuance (or click frequency) value data for the advertising data associated with the value data value receiving means 395 of the customer Figure is a view showing an implementation method for processing to issue.

Those skilled in the art to which the present invention pertains may refer to the process of providing advertisement data (or advertisement data and value data) through the website (or blog) by referring to and / or modifying this drawing. Various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method shown in FIG.

For example, in FIG. 8, the advertisement data from the advertisement server 145 shown in FIG. 3 to the client terminal 393 in association with the web server 140 corresponding to the website (or blog or personal homepage) is used. (Or advertisement data and value data) are processed to be output, and then generated (or calculated) the website information, the advertisement information, and the exposure frequency information corresponding to the advertisement data output to generate the advertisement operation D / B 383. But the present invention is not limited thereto, and the website information, advertisement information, and exposure frequency information are stored in the advertisement operation D / B 383 according to the intention of a person skilled in the art. The process may be omitted or provided under other conditions, and the present invention is not limited thereto.

In the following Figure 8, the customer terminal 393 on the advertisement data processing system shown in Figure 3 is referred to as "terminal" for convenience.

Referring to FIG. 8, when the terminal requests a web page corresponding to the website (or blog or personal homepage) by accessing the web server 140 on the advertisement data processing system shown in FIG. 800, the web server 140 may display a web page corresponding to the requested website (or blog or personal homepage) in a web document for providing the terminal with an advertisement as shown in FIG. 4. It generates (or extracts) an output frame (or area) (step 805), and transmits the web document including the advertisement output frame (or area) to the terminal through the communication network to be output (step 810).

In this case, the advertisement server 145 on the advertisement data processing system shown in FIG. 3 may include the advertisement output frame (or region) included in a web document (or document content included in the web document) through a communication network. At least one keyword information corresponding to the index word) is checked (815).

According to an embodiment of the present invention, the method of the at least one keyword information corresponding to the context (or index word) by the ad server 145 may correspond to the website (or blog or personal homepage). Check whether the context (or index word) on the web document (or document content) includes a word (or syllable) that matches the keyword information provided in the advertisement D / B 380, or the web operation D / B Check whether the context (or index word) included in the provided web document source or digital content includes a word (or syllable) that matches the keyword information provided in the advertisement D / B 380, or the bulletin board D / At least one or more of checking whether a context (or index word) included in the bulletin board content included in B includes a word (or syllable) that matches keyword information provided in the advertisement D / B 380. Be made of W are preferred.

If at least one keyword information corresponding to a context (or index word) included in the advertisement output frame (or region) in the web document (or document content included in the web document) is not identified (820), the advertisement server ( In operation 825, the at least one advertisement data to be output to the advertisement output frame (or region) is identified in association with the advertisement D / B 380.

In addition, the advertisement server 145 checks whether at least one or more value data associated with the confirmed advertisement data is registered in association with the advertisement D / B 380 (830).

If at least one value data associated with the advertisement data is not registered (835), the advertisement server 145 processes the identified advertisement data to be output through the advertisement output frame (or region) (840). ).

On the other hand, if at least one or more value data associated with the advertisement data is registered (835), the advertisement server 145 is output through the advertisement output frame (or area) in association with the advertisement D / B (380). At least one or more value data is identified (845), and the verified advertisement data and the value data are output through the advertisement output frame (or region) (850).

On the other hand, if at least one or more keyword information corresponding to the context (or index word) included in the advertisement output frame (or region) in the web document (or document content included in the web document) is identified (820), the ad server 145 ) Confirms at least one advertisement data associated with the identified keyword information in association with the advertisement D / B 380 (855).

In addition, the advertisement server 145 checks whether at least one value data associated with the identified keyword information is registered in association with the advertisement D / B 380 (860).

If at least one or more value data associated with the identified keyword information is not registered in the advertisement D / B 380, the advertisement server 145 may display the advertisement output frame (or region). The checked advertisement data is output (step 840).

On the other hand, if at least one or more value data associated with the identified keyword information is registered in the advertisement D / B 380 (865), the advertisement server 145 is linked with the advertisement D / B 380. At least one value data associated with keyword information is identified (870), and the identified advertisement data and value data are output through the advertisement output frame (or region) (875).

Alternatively, a floating area (eg, an advertisement output layer including a transparent area on the web document) may be set in which the advertisement output frame (or area) is provided on the web document, and the at least one advertisement output layer (or area) is set in the advertisement output layer. Process one or more advertisement data (or advertisement data and value data) to be output, but output the advertisement data (or advertisement data and value data) to move in a certain direction (or random direction). When included, the advertisement server 145 may output at least one advertisement data (or advertisement data and value) that can be output to the floating region (eg, can be output within a horizontal / vertical region of the advertisement output frame (or region)). Data), and then, transmits to the customer terminal 393 through the communication network (or to the customer terminal 393 through the web server 140). To processing so that the output W is preferred.

If the advertisement data and the value data are output through the advertisement output frame (or region) (880), the advertisement server 145 is a website corresponding to the advertisement data output through the advertisement output frame (or region). Information (885), and after generating (or calculating) exposure frequency information corresponding to the identified advertisement information (890), the website information, advertisement information and exposure frequency information in association with the advertisement Store in operation D / B 383 (895)

9 illustrates a process of providing an advertisement corresponding to advertisement data through a website (or a blog) according to another exemplary embodiment of the present invention.

In more detail, FIG. 9 shows at least one piece of advertisement data to a customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. After the value data is output, the advertisement data (or advertisement data and value data) selected through the advertisement output frame (or region) is selected (or clicked) from the customer terminal 393 illustrated in FIG. ), A process of providing an advertisement corresponding to the selected (or clicked) advertisement data from the advertisement server 145 shown in FIG. 3 to the client terminal 393, and specifically, the client terminal 393. In the case of selecting (or clicking) advertisement data output through the advertisement output frame (or region) in the above), the selected advertisement data (or clicked) to the client terminal 393. After providing the advertisement corresponding to the website, the exposure frequency information (or click) associated with the website information (or advertisement information) corresponding to the advertisement data in association with the advertisement operation D / B 383 shown in FIG. Frequency information), and when it is confirmed that the exposure frequency information (or click frequency information) is stored, the advertisement operation D / D is linked by linking website information corresponding to the advertisement data with advertisement information and click frequency information. It is a figure which shows the implementation method to store in B383.

Those skilled in the art to which the present invention pertains can perform various methods of providing advertisements corresponding to advertisement data through the website (or blog) by referring to and / or modifying the drawing 9. It may be inferred, but the present invention includes all the inferred implementation methods, and the technical features are not limited to the implementation method illustrated in FIG.

For example, in FIG. 9, after the advertisement server 145 shown in FIG. 3 provides an advertisement corresponding to the advertisement data to the customer terminal 393, a billing process corresponding to the advertisement provision and the web Although it includes the process of generating (or calculating) the site information, the advertisement information and the click frequency information corresponding to the output of the advertisement data, and storing in the advertisement operation D / B (383), thereby the present invention is limited The charging process and the process of storing the website information, the advertisement information, and the click frequency information in the advertisement operation D / B 383 may be omitted or may be provided under other conditions according to the intention of the person skilled in the art. The present invention is not limited thereby.

In the following Figure 9, the customer terminal 393 on the advertisement data processing system shown in Figure 3 is referred to as "terminal" for convenience.

Referring to FIG. 9, at least one or more advertisement data and values are transmitted to the customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. After the data is output, when the terminal selects (or clicks) specific advertisement data among the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region) (900), the terminal may The advertisement providing request information corresponding to the selected (or clicked) advertisement data is transmitted to the advertisement server 145 through a communication network (905), and correspondingly, the advertisement server 145 sends the advertisement providing request information to the terminal. In operation 910, the advertisement corresponding to the advertisement is provided.

According to an exemplary embodiment of the present invention, the advertisement server 145 links the client terminal 393 and the advertiser's online store (or advertisement website) corresponding to the advertisement data in response to the advertisement providing request information. It is preferable to connect.

If it is confirmed that an advertisement corresponding to the advertisement providing request information is provided to the terminal (915), the advertisement server 145 processes the charging for the advertisement providing (920).

Here, the charging confirmation information (for example, Cost Per Click (CPC) based charging confirmation information) corresponding to the advertisement provision is the client terminal 393 address information (or customer member ID information) that transmitted the advertisement provision request information. And advertisement providing date and time information including date and time information (or date and time information provided with the advertisement) that received the advertisement providing request information through a predetermined timer (not shown), and the advertisement providing request information (or value issuance request information). ) Includes at least one advertiser server 390 information corresponding to an online store (or advertisement website) matching the advertiser URL information included in the "

Subsequently, the advertisement server 145 may determine website information corresponding to the advertisement providing request information and advertisement information corresponding to the selected (or clicked) advertisement data (or advertisement provided to the customer terminal 393). Advertisement data, advertiser information, etc.) and check whether the identified website information and advertisement information are stored in association with the advertisement operation D / B 383 (930).

If it is confirmed that the website information and the advertisement information are previously stored in the advertisement operation D / B 383 (935), the advertisement server 145 receives the click frequency information corresponding to the confirmed advertisement information. After generating (or calculating) (940), the website information, advertisement information and click frequency information are linked to the advertisement operation D / B 383 and stored (945).

10 is a diagram illustrating a process of issuing value information (or value corresponding to value information) corresponding to value data through a website (or blog) according to another embodiment of the present invention.

In more detail, FIG. 10 illustrates at least one advertisement data and a plurality of advertisement data (or advertisement data and value data) provided to the client terminal 393 on the advertisement data processing system shown in FIG. After the value data is output, the specific value data is selected (or clicked) from the advertisement data (or advertisement data and value data) output through the advertisement output frame (or region) in the customer terminal 393 shown in FIG. ), The advertisement server 145 shown in FIG. 3 confirms the exposure frequency information (or click frequency information) corresponding to the selected (or clicked) value data to the customer terminal 393, and confirms Issue the value information (or value corresponding to the value information) for each impression frequency (or click frequency) corresponding to the received impression information (or click frequency information) to the value receiving means 395 of the customer. Is for the process, specifically, the value information (or value information corresponding to the value information (or value information) to the customer value receiving means 395 through a separate exposure frequency (or click frequency) checking process for the value data in the customer terminal (393) Is a diagram illustrating a method of issuing a value).

Those skilled in the art to which the present invention pertains can refer to and / or modify the drawing 10 and the value information (or value corresponding to the value information) corresponding to the value data through the website (or blog). Various implementation methods for the process of issuing can be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation method shown in FIG.

For example, in FIG. 10, after receiving the value issuance request information corresponding to the value data from the customer terminal 393 in the advertisement server 145 shown in FIG. 3, separate communication is performed from the customer terminal 393. Receiving value receiving means 395 information for the value issuance through a channel, and the exposure frequency (or click frequency) corresponding to the exposure frequency information (or click frequency information) to the value receiving means 395 of the customer After issuing value information (or value corresponding to the value information) corresponding to each value data, it is illustrated as including the charging process corresponding to the value issuance, but the present invention is not limited thereto. According to the intention of the person skilled in the art, the value receiving means 395 information receiving process and the billing process may be omitted or may be provided under other conditions. It shall not be limited.

Hereinafter, in FIG. 10, the customer terminal 393 on the advertisement data processing system shown in FIG. 3 is referred to as " terminal "

Referring to FIG. 10, at least one advertisement data and value is transmitted to a customer terminal 393 on the advertisement data processing system shown in FIG. 3 through the process of providing advertisement data (or advertisement data and value data) shown in FIG. 8. After the data is output, if the terminal selects (or clicks) specific value data among the advertisement data (or the advertisement data and the value data) output through the advertisement output frame (or the region) (1000), the terminal receives the The terminal transmits the value issuance request information corresponding to the selected (or clicked) value data to the advertisement server 145 through a communication network (1005).

Here, the value issuance request information preferably includes at least one or more link information and parameter information confirming that the value data is selected (or clicked) by the terminal.

The advertisement server 145 receiving the value issuance request information provides an information input interface for inputting and transmitting information on the value receiving means 395 for value issuance corresponding to the value data to the terminal (1010). The terminal inputs the value receiving means 395 information for the value issuance through the information input interface and transmits the information to the advertisement server 145 (1015).

When the value issuance request information and the value receiving means 395 information corresponding to the value data are received from the terminal, the advertisement server 145 is connected to the advertisement operation D / B 383 to the value issuance request information. The corresponding website information and the advertisement information associated with the website information are checked (1020).

If the website information corresponding to the value issuance request information and the advertisement information associated with the website information are not confirmed (1025), the advertisement server 145 is connected with the advertisement D / B 380 to determine the information. Check the value information (or value corresponding to the value information) corresponding to the value issuance request information (1030), and the value receiving means 395 of the customer through the communication network corresponding to the value receiving means 395 information The issued value information (or the value corresponding to the value information) is issued and processed (1035).

On the other hand, if the website information corresponding to the value issuance request information and the advertisement information associated with the website information are confirmed (1025), the ad server 145 is confirmed in connection with the advertisement operation D / B (383). The exposure frequency information (or click frequency information) corresponding to the received advertisement information is checked (1040).

If the exposure frequency information (or click frequency information) corresponding to the advertisement information is not confirmed (1045), the advertisement server 145 may correspond to the value issuance request information in association with the advertisement D / B 380. Identify the value information (or the value corresponding to the value information) (1030), and the value information (or value) confirmed to the value receiving means 395 of the customer through a communication network corresponding to the value receiving means 395 information. Issue a value corresponding to the information) (1035).

If the exposure frequency information (or click frequency information) corresponding to the advertisement information is confirmed (1045), the advertisement server 145 is linked to the advertisement D / B 380, the identified impression frequency information (or click frequency) The value information (or value corresponding to the value information) for each exposure frequency (or click frequency) corresponding to the information is identified (1050).

If the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) corresponding to the value issuance request information is confirmed (1055), the advertisement server 145 receives the value receiving means 395 information. Issuing and processing the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) to the value receiving means 395 of the customer through a communication network corresponding to (1060).

Alternatively, the value information (or value corresponding to the value information) provided to the customer value receiving means 395 may be output (eg, screen output or print output) through various terminal devices used by the customer. Preferably, in this case, the value receiving means 395 information of the customer is the value through at least one output device provided in various terminal devices used by the customer, such as the customer's mail address information, instant messenger account information Various personal communication means information (for example, the value corresponding to the value information) that can output information (or value corresponding to the value information) (for example, the customer terminal 393 or the second terminal of the customer) It is preferable that the information comprises at least one).

If it is confirmed that the value information (or value corresponding to the value information) for each exposure frequency (or click frequency) has been issued and processed by the customer value receiving means 395 (1065), the ad server 145 has a value. A charge for issuing information (or value corresponding to the value information) is processed (1070).

According to the present invention, in the process of providing contextual advertisement through the website (or blog or personal homepage), in addition to providing the advertisement, coupons, use tickets, discount tickets, tickets, gift certificates, points, electronic money, multimedia contents, product descriptions to the customer. By processing to provide value information (or value corresponding to the value information) including at least one or more, there is an advantage to induce the active purchase of the customer.

According to the present invention, the differentiated value (eg, a discount rate, a discount amount, and the like) according to the exposure frequency (or click frequency) corresponding to the advertisement provision through the website (or blog or personal homepage) in the context advertisement provision process. Advertising for the advertiser on the website (or blog or personal homepage) by processing the amount of money, face value, points, electronic money, rating, etc. to be provided to increase in proportion to the frequency of exposure (or click frequency). This has the advantage of encouraging marketing directly or indirectly.

Claims

Corresponding to advertisement data of a specific advertiser, value data of increasing a discount rate (or discount amount) in proportion to an impression frequency (or click frequency) of the advertisement, and the advertisement output through a specific website (or blog). A storage medium storing the exposure frequency information (or click frequency information) for a predetermined period in association;

When outputting an advertisement of a specific advertiser through the website (or blog), the exposure frequency information (or click frequency information) of the website (or blog) for the advertisement of the advertiser is linked with the storage medium, and the confirmation Data checking means for confirming value data corresponding to the displayed exposure frequency information (or click frequency information);

And output processing means for processing the output of the checked value data in a predetermined region near the advertisement data of the advertiser output through the website (or blog). Value delivery system.

Output processing means for processing the output including the checked value data in the advertisement data of the advertiser output through the website (or blog); characterized in that it comprises a value for each frequency (or click frequency) Provide system.

When an advertisement provider outputs an advertisement of a specific advertiser through a website (or blog), the data checking means checks an impression frequency (or click frequency) on the website (or blog) for the output advertisement, and confirms. Identifying value data corresponding to the displayed frequency information (or click frequency information);

And processing the output of the checked value data in a predetermined region near the advertisement data of the advertiser output through the website (or blog) in an output processing means. ) How to Provide Star Values.

When an advertisement provider outputs an advertisement of a specific advertiser through a website (or blog), the data checking means checks an impression frequency (or click frequency) on the website (or blog) for the output advertisement, and confirms. Identifying value data corresponding to the displayed frequency information (or click frequency information); And

And processing the output data to include the checked value data in the advertisement data of the advertiser output through the website (or blog). How to Provide Star Values.

When an advertising provider outputs your advertising data through a website (or blog),

Checking exposure frequency information (or click frequency information) for a predetermined period of the advertisement data;

And outputting advertisement data in which a discount rate (or a discount amount) is increased in proportion to the identified impression frequency information (or click frequency information). .

A recording medium which records a program for executing any one of claims 1 to 5.