KR101717243B1 - Apparatus and method for charging - Google Patents

Abstract

The present invention relates to an apparatus and a method to charge. According to an embodiment of the present invention, the apparatus to charge comprises: a first collection unit which collects a second user ad, which is exposed by corresponding to a search keyword which is entered on a first terminal possessed by a first user, and search-based advertisement click information that a first user has clicked; a charging unit which calculates and charges a first cost, which the second user must pay, by corresponding to the number of search-based advertisement clicks from the search-based advertisement click information; a selection unit which distinguishes a first click information, which has succeeded in call connection to a second terminal possessed by the second user from the search-based advertisement click information, and a second click information, which has not succeeded in call connection to the second terminal; and a calculation unit which calculates a second cost, which will be refunded to the second user by corresponding to the click number of the second click information, and a third cost, which is obtained by excluding the second cost from the first cost, as a cost which the second user must pay. The present invention aims to allow an advertiser to reasonably pay and plan search-based advertisement cost.

Description

[0001] APPARATUS AND METHOD FOR CHARGING [0002]

The present invention relates to a charging apparatus and a charging method.

Today, along with the rapid development of communication networks such as the Internet, information retrieval through a communication network is becoming very common. In other words, Internet users can easily obtain necessary information anytime and anywhere using the Internet, and such information retrieval brings about a lot of changes throughout our lives. The Internet has been used as a popular communication tool that transcends borders due to the development of communication and computers. The number of users is gradually increasing, and accordingly, services for Internet users are gradually increasing.

In this way, the search service through the Internet is a service that uses a search engine to find data matching the keyword. As search engines become sophisticated and sophisticated, search algorithms are being developed that can expose web pages that provide more credible or substantial information to the top of search results.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Korean Patent Publication No. 2008-0060898

In order to solve the above-described problems and / or limitations, it is an object of the present invention to provide a method and apparatus for periodically searching for a search result that does not make a call connection with a second terminal among search advertisement click information, It is an object of the present invention to allow the advertiser to pay for and plan the search advertisement cost reasonably by returning the cost of the advertisement click information to the advertiser.

The first cost calculated corresponding to the number of clicks of the search advertisement, the second cost calculated to give back to the advertiser in correspondence with the number of clicks of the search advertisement not connected to the call terminal during the search advertisement click, And the fourth cost calculated in correspondence with the number of clicks of the search advertisement that are included in the third cost excluding the second cost and the search advertisement click information that is included in the third cost and succeeded in making a call connection with the advertiser terminal, The purpose of this is to allow advertisers to intuitively identify search advertising costs.

The billing apparatus according to an embodiment of the present invention may further include a billing server for receiving a search advertisement from a search advertisement of a second user exposed in response to a search keyword input on a first terminal of the first user, A first collecting unit for collecting a search advertisement click information; A billing unit for calculating and charging a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement from the search advertisement click information; A selection unit for selecting, from the search advertisement click information, first click information succeeding a call connection to a second terminal provided by the second user and second click information not connected to the second terminal; And calculating a second cost to be refunded to the second user corresponding to the number of clicks of the second click information, calculating a third cost excluding the second cost from the first cost, And a settlement unit for calculating the settlement amount.

The billing method according to an embodiment of the second aspect of the present invention is a billing method in which a billing service is provided from a search advertisement of a second user exposed in response to a search keyword inputted on a first terminal of a first user, Collecting clicked search advertisement click information; Calculating and charging a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement from the search advertisement click information; Selecting from the search advertisement click information first click information succeeding a call connection to a second terminal provided to the second user and second click information not connected to the second terminal; And calculating a second cost to be refunded to the second user corresponding to the number of clicks of the second click information, calculating a third cost excluding the second cost from the first cost, And a step of calculating the settlement amount.

In addition, other methods for implementing the invention, other systems, and computer programs for executing the methods may be further provided.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to the embodiments, the cost of the search advertisement click information that is not connected to the second terminal among the search advertisement click information from the first cost that the advertiser should pay in correspondence with the number of clicks of the search advertisement periodically is refunded to the advertiser Allowing advertisers to reasonably plan and pay for search advertising costs.

The first cost calculated corresponding to the number of clicks of the search advertisement, the second cost calculated to give back to the advertiser in correspondence with the number of clicks of the search advertisement not connected to the call terminal during the search advertisement click, And the fourth cost calculated in correspondence with the number of clicks of the search advertisement that are included in the third cost excluding the second cost and the search advertisement click information that is included in the third cost and succeeded in making a call connection with the advertiser terminal, Advertisers can intuitively see the cost of search advertising.

FIG. 1 is a schematic view of a billing system according to an embodiment of the present invention. Referring to FIG.
FIG. 2 is a view for schematically explaining a detailed configuration of a billing apparatus in the billing system of FIG. 1; FIG.
FIG. 3 is a view for schematically explaining a detailed configuration of the sorting unit of the billing apparatus of FIG. 2; FIG.
FIG. 4 is a view for schematically explaining a detailed configuration of a first terminal of the information providing system of FIG. 1;
FIG. 5 is a view for explaining a detailed configuration of a second terminal of the information providing system of FIG. 1; FIG.
FIG. 6 is a view for schematically explaining a billing system according to another embodiment of the present invention.
7 to 9 are diagrams illustrating information related screens provided by the charging apparatus according to the embodiment of the present invention to the first terminal.
10 and 11 are flowcharts for explaining a charging method according to an embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described in conjunction with the accompanying drawings. It should be understood, however, that the present invention is not limited to the embodiments set forth herein, but may be embodied in many different forms and includes all conversions, equivalents, and alternatives falling within the spirit and scope of the present invention . BRIEF DESCRIPTION OF THE DRAWINGS The above and other aspects of the present invention will become more apparent by describing in detail preferred embodiments thereof with reference to the attached drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof. The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The term " first terminal " (100 in FIG. 1) refers to a first user, such as a notebook, a hand operated by a first user, A mobile terminal such as a smart phone (102 in FIG. 1), a tab, a tablet PC, a general wired or wireless telephone, or a desktop computer (101 in FIG. 1), or any other device May comprise suitable devices of the < / RTI > The first terminal is not limited to the above description, and a terminal capable of web browsing as described above can be borrowed without limitation. In this embodiment, the first terminal may be, for example, a desktop computer capable of displaying a search portal web page or a mobile terminal capable of executing a search portal application. Further, the first terminal may be identical to a mobile terminal capable of displaying a search portal web page and executing a search portal application.

The second terminal (200 in Fig. 1) as used throughout the specification includes a mobile terminal such as a notebook, a handheld device, a smart phone (202 in Fig. 1), a tab, a tablet PC operated by a second user, A telephone, or a desktop computer (201 of FIG. 1), or any suitable device using such device, or directly or indirectly connected thereto. Here, the second user may include an advertiser, an employer, an advertiser operated by an advertiser or an employer, or an employee working in the business, and may further include an advertisement company or the business itself. For example, a second user may be a beauty service company, a substitute driving service, a call service, a quick service, a courier service, a courier service, a mail order service, Leisure, hobbies, accommodation, and other services related to interior and repair service companies, such as transportation service companies related to cargo, interior, business repair, materials sales, and repair shops, Education service companies related to leisure and entertainment service companies, academies, tutoring, and teaching rooms, and high-value service companies related to automobiles, memberships, luxury leisure goods, etc., can include all companies capable of providing predetermined services to the first user have.

The term " search advertisement service " as used throughout the specification refers to a service in which a second user registers a keyword that the second user thinks best represents his or her website, company, or product, And an advertisement service for displaying an advertisement of a second user who has registered a keyword corresponding to the search word as a search result when the search is performed after inputting a search word in the window. Here, the search advertisement of the second user, which is displayed as a search result, includes a homepage link object that exposes a homepage registered by a second user at the time of a click, a telephone directory that exposes a number of the second terminal A number link object, and a location link object that exposes the location of the second user at the time of the click. In this search advertisement service, whenever any one of the homepage link object, the phone number link object, and the location link object is clicked by the first user from the advertisement of the second user shown by the search result, The advertisement cost to be paid by the user can be calculated.

The term " information of outgoing call service " as used throughout the specification refers to a service in which when the call connection from the first terminal to the second terminal is successful, the first user inputs the telephone number of the second user by the first user And a service for providing the second terminal with various information that can explain the origination path information. For example, when the first user attempts to originate a call by selecting a phone number link object provided on the first user side via the network, &Quot; and " clicked on " In addition, when the first user attempts to originate a call by selecting a telephone number link object provided on the first user side through the network, the origination path information includes information " input from the network " can do. In addition, the origination path information may include information such as " direct dial input " displayed on the second terminal when the first user tries to dial by pressing the dial of the first terminal. In addition, the origination path information may include information such as " connection to QR code recognition " displayed on the second terminal when a telephone connection is attempted by recognizing the QR code from the first terminal. In addition, And may include various information indicating the number of times the number is input. The origination path information may include a part of the first user side telephone information or may include information processed based on the first user side telephone information.

The origination path information service may be installed in the second terminal in an application form or may expose the virtual number of the second terminal to a phone number link object. When the originating route information application is installed in the second terminal, the second user executes the corresponding application and sets one or more forwarding numbers. When the forwarding number is exposed to the telephone number link object, the first user transmits the telephone number link object When the user clicks and transmits, the calling terminal information may be displayed on the second terminal. Herein, in the origination path information application, it is possible to provide the second user with the reception history information including the telephone number of the first terminal that succeeded in the call connection, When the virtual number of the second terminal is exposed to the phone number link object, the virtual number is connected to the number of the second terminal, and when the first user clicks the virtual number exposed by the phone number link object, . In this case, the originating path information service may provide a second user with a call report including a call start time, a call duration time, information of a first user, and the like of the first terminal and the second terminal in cooperation with a communication company.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. .

FIG. 1 is a schematic view of a billing system according to an embodiment of the present invention. Referring to FIG. 1, the billing system 1 may include a billing apparatus 100, a first terminal 200, a second terminal 300, and a communication network 400.

The billing apparatus 100 according to an embodiment of the present invention may expose the details of a search advertisement from a search advertisement of a second user exposed in response to a search keyword input by the first user on the first terminal 200 So that the first user can click the search advertisement click information.

The billing apparatus 100 can calculate and charge a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement. Here, the number of search advertisement clicks may include the total number of times the homepage link object, the telephone number link object, and the location link object are clicked periodically (for example, 24 hours).

The billing apparatus 100 transmits the first click information succeeding the call connection from the phone number link object click information to the second terminal 300 and the second click information which is not connected to the second terminal 300 Information can be selected. Herein, the first click information may include a phone number link object click information that the call connection from the first terminal 200 to the second terminal 300 succeeds. Here, the success of the call connection may include a situation where the second terminal 300 is ringing due to a call connection attempt of the first terminal 200. Also, the second click information may include a phone number link object click information from which the call connection from the first terminal 200 to the second terminal 300 is not performed. Here, the call connection is not established may include a situation in which the second terminal 300 does not ring due to a call connection attempt of the first terminal 200. When the user clicks the phone number link object, the number of the second terminal 300 is landed on the first terminal 200. When the first user inputs a call button on the first terminal 200, the second terminal 300 ), And the call connection is not established may include a case where the telephone number link object is clicked but the call button is not pressed.

The billing apparatus 100 calculates a second cost to be refunded to the second user in correspondence with the number of clicks of the second click information, and calculates a third cost excluding the second cost from the first cost to a cost . Here, the third cost may include a fourth cost to be paid by the second user corresponding to the first click count.

In this embodiment, the billing apparatus 100 may be an integrated server incorporating a first server providing the search advertisement service and a second server providing the origination route information service. Also, the billing apparatus 100 may be configured to determine whether the first terminal 200 is connected to the first terminal 200 on the second terminal 300 when the call connection from the second terminal 300 to the second terminal 300 is successful from the search advertisement click information It is possible to provide the origination path information.

The first terminal 200 may display a web page and / or an application provided by the charging apparatus 100 and may receive the connection identification information (ID) and the password of the first user through the first terminal 200 The billing apparatus 100 may perform a first user authentication for a web page and / or an application.

The communication network 400 connects the first terminal 200 and the second terminal 300 to the charging apparatus 100. That is, the communication network 400 refers to a communication network that provides a connection path so that the first terminal 200 and the second terminal 300 can connect to the charging apparatus 100 and then transmit and receive data. The communication network 400 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

FIG. 2 is a view for schematically explaining the detailed configuration of the billing apparatus 100 of the billing system 1 of FIG. 2, the billing apparatus 100 includes a communication unit 110, a memory 120, a program storage unit 130, a control unit 140, a database 150, a first collecting unit 160, 170, a sorting unit 180, and a calculating unit 190.

The communication unit 110 may provide a communication interface necessary for providing the transmission and reception signals between the charging apparatus 100 and the first terminal 200 and the second terminal 300 in the form of packet data in cooperation with the communication network 400 . The communication unit 110 may receive a web page / application request signal from the first terminal 200 and may receive a search keyword input of the first user on the web page / application displayed on the first terminal 200 have. The communication unit 110 can transmit the search advertisement of the second user as the search keyword search result to the first terminal 200 and receive the search advertisement click information. The communication unit 110 may transmit the first cost to be paid by the second user calculated in accordance with the number of clicks of the search advertisement to the second terminal 300. [ The communication unit 110 may receive a telephone number link object selection click signal that enables a call connection between the first terminal 200 and the second terminal 300 and may receive a telephone number link object selection click signal from the first terminal 200 and the second terminal 300 300 to the second terminal 300 when the call connection between the first terminal 200 and the first terminal 200 is successful. The communication unit 110 may transmit a third cost to the second terminal 300, which the second user, which is settled by the first click information and the second click information, is to be paid from the search advertisement click information.

The communication unit 110 may be a device including hardware and software necessary to transmit / receive a signal such as a control signal or a data signal through a wired / wireless connection with another network device.

The memory 120 performs a function of temporarily or permanently storing data processed by the controller 140. Here, the memory 120 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto.

The program storage unit 130 may include a task of calculating a search result including a search advertisement on the first terminal 200 according to a first user request, a search advertisement click information of the first user An object click information and a location link object click information), an operation of calculating a first cost to be paid by the second user in correspondence with the number of clicks of the search advertisement, The first click information succeeding the call connection between the first terminal 200 and the second terminal 300 and the second click information which is not connected to the call between the first terminal 200 and the second terminal 300 An operation to settle the third cost excluding the second cost corresponding to the second click information from the first cost to the cost to be paid by the second user, And providing the transmission path information to the second terminal 300 when the call connection between the terminal 300 and the terminal 300 is successful.

The control unit 140 is a kind of a central processing unit that authenticates a first user by using the connection identification information and the password received from the first terminal 200 and transmits the search advertisement by inputting a keyword query of the first terminal 200 And the first to fourth costs to be paid by the second user by clicking the search advertisement of the first user are calculated and provided to the second terminal 300. The control unit 140 determines whether the first terminal 200 that has completed the authentication is connected to the second terminal 300 at the time of successful call connection with the second terminal 300 by clicking the telephone link object in the search advertisement and clicking the outgoing link object The entire process of providing the origination path information can be controlled. In this manner, the control unit 140 can control the entire process related to information transmission / reception between the first terminal 200 and the second terminal 300.

The database 150 may further include a user database for storing user information. Here, the user database stores user information. Here, the user information includes basic information about the user such as the user's name, affiliation, personal information, gender, age, contact information, information related to authentication such as connection identification information (ID) and password, Information about a device used for connection, information related to a connection such as a connected network environment, history information including a history of access to a web page and / or an application, and the like.

The database 150 may also include a cost database that stores the costs that the charging device 100 provides. Here, the cost database may include a first cost to be paid by the second user in correspondence with the number of clicks of the search advertisement of the first user, a second cost to be paid by the second user that is not connected to the call between the first terminal 200 and the second terminal 300, A second cost to be refunded by the second user corresponding to the click frequency of the click information, and a third cost excluding the second cost from the first cost. Here, the third cost may include a fourth cost to be paid by the second user in correspondence with the number of clicks of the first click information succeeding the call connection between the first terminal 200 and the second terminal 300.

In addition, the database 150 may include a call connection database storing call connection information provided by the billing apparatus 100. Here, the call connection database includes a contact type according to a selection of a telephone number link object such as a conversion number link object related to the second terminal 300, information related to arrangement of a telephone number link object, telephone connection, instant message transmission, Related information, and the like.

The first collecting unit 160 collects, from the search advertisement of the second user that has been exposed on the first terminal 200 in response to the search keyword input by the first user, Click information including the object click information, the telephone number link object click information, the location link object click information, and the sending link object click information. When a homepage link object (first link object) among the search advertisements exposed on the first terminal 200 is clicked, the homepage registered by the second user on the first terminal 200 can be displayed, (Click confirmation, click date and time, first user information clicked, etc.) of the first link object. When the telephone number link object (second link object) among the search advertisements exposed on the first terminal 200 is clicked, the number of the second terminal 300 (the number of the called terminal or the virtual number And the first collecting unit 160 may collect the second link object click information (click confirmation, click date and time, first user information that has been clicked, the second terminal 300 number, etc.) have. When the location link object (third link object) among the search advertisement exposed on the first terminal 200 is clicked, a map indicating the position of the second user can be displayed on the first terminal 200, The collecting unit 160 may collect the third link object click information (click confirmation, click date and time, first user information clicked, etc.).

The billing unit 170 periodically receives the click information of the first to third link objects based on the first to third link object click information collected by the first collecting unit 160, The first cost to be paid can be calculated and charged. Here, the billing method for calculating the first cost may include a cost per click (CPC) method in which the number of clicks of the search advertisement is calculated and charged.

The selector 180 may select the first click information succeeding the call connection from the second link object click information to the second terminal 300 and the second click information not linked to the second terminal 300 have. Herein, the first click information may include a phone number link object click information that the call connection from the first terminal 200 to the second terminal 300 succeeds. Also, the second click information may include a phone number link object click information from which the call connection from the first terminal 200 to the second terminal 300 is not performed. Hereinafter, detailed operation of the selector 180 will be described in detail with reference to FIG.

The settlement unit 190 calculates the second cost to be refunded to the second user in accordance with the number of clicks of the second click information, and calculates the third cost excluding the second cost from the first cost to the cost Can be settled. Here, the third cost may include a fourth cost to be paid by the second user corresponding to the number of clicks of the first click information. The charging method for calculating the fourth cost may include a call connection attempt of the first terminal 200 (Cost per ring) method in which the number of times that the second terminal 300 rings by the number of clicks (the number of clicks of the first click information) is calculated and charged.

In the conventional case, the billing apparatus 100 periodically calculates and charges a first cost to be paid by the second user corresponding to the total number of clicks of the first to third link objects. Therefore, as described above, the second click information that is not connected to the second terminal 300 is included in the first cost, and the second user has to pay the first cost unreasonably. However, in this embodiment, only the first click information succeeding to the call connection to the second terminal 300 is charged, and the second click information that is not connected to the second terminal 300 is refunded So that the second user can pay a reasonable fee. Also, the charging apparatus 100 may provide one or more of the first to fourth expenses to the second terminal 300, which makes it convenient to allow the second user to intuitively pay or to check the refund cost.

FIG. 3 is a diagram illustrating a detailed configuration of the sorting unit 180 of the billing apparatus 100 of FIG. In this embodiment, the second user and / or the second terminal 300 are all subscribed to the above-described search advertisement service and origination route information service. When the originating route information service application is installed in the second terminal 300, the search advertisement service transmits a first number to which the number of the second terminal 300 is redirected by the call forwarding service provided by the originating route information service application If the first user succeeds in establishing a call connection by clicking on the telephone number link object with which the first number is exposed, the originating route information application can call the second terminal 300 and the second terminal 300, And may provide the second terminal 300 with the reception history information including the phone number of the first terminal 200 that has succeeded in connection and the time of receiving and receiving. Also, the search advertisement service can expose the second number, which is a virtual number that can replace the number of the second terminal 300 provided by the originating route information providing service, on the telephone number link object of the search advertisement, When the user successfully connects the call by clicking on the phone number link object with the second number exposed, the originating route information service transmits the call start time of the first terminal 200 successfully connected to the second terminal 300, Time, first user information, and the like from the communication company and provide it to the second terminal 300. 3, the sorting unit 180 includes a second collecting unit 181, a first determining unit 182, a third collecting unit 183, a second determining unit 184, a determining unit 185, And an inspection unit 186.

The second collecting unit 181 may collect the second link object click information among the first through third link object click information stored in the first collecting unit 160. [ Here, the second link object click information may include click information on a telephone number link object included in the search advertisement.

The first determination unit 182 determines whether the number (the called number or the virtual number) of the second terminal 300 included in the second link object click information collected by the second collecting unit 181 is the number Or the like. The first determining unit 182 determines whether the number of the second terminal 300 included in the second link object click information collected by the second collecting unit 181 is greater than the number of the incoming phone number Or if the number of the second terminal 300 included in the second link object click information collected by the second collecting unit 181 is equal to the second number of the virtual number registered in the origination path information service It can be judged.

As a result of the determination by the first determination unit 182, if the number of the second terminal 300 included in the second link object click information collected by the second collection unit 181 is the same as the first number registered in the origination path information application Or if the number of the second terminal 300 included in the click information collected by the second collecting unit 181 is equal to the second number registered in the outbound route information service as a result of the determination by the first determining unit 182, The third collecting unit 183 may collect the first history information and the second history information. Here, the first history information may be information on the reception history information including the first number of the second terminal 300 provided by the originating route information application, the telephone number of the first terminal 200 successfully connected to the call, . ≪ / RTI > The second history information includes a call start time of the first terminal 200 succeeding the call connection with the second number of the second terminal 300 received from the communication provider provided by the originating path information service, , Information of the first user, and the like.

The second determination unit 184 may determine whether the number of the second terminal 300 included in the second link object click information exists in the first history information.

If the number of the second terminal 300 included in the second link object click information exists in the first history information as a result of the determination by the second determination unit 184, the determination unit 185 determines the second link object click information It can be determined as the first click information.

If the number of the second terminal 300 included in the second link object click information does not exist in the first history information as a result of the determination by the second determination unit 184, If the number of the second terminal 300 included in the second link object click information is present in the second history information, the determination unit 185 searches for the second link information 300 2 link object click information as the first click information.

If the number of the second terminal 300 included in the second link object click information does not exist in the first history information as a result of the determination by the second determination unit 184, the checking unit 186 provides the first history information It is possible to check whether the origination path information application is operating normally. The checking unit 186 periodically sends a status message to the calling route information application (for example, once every 6 hours) to determine whether the calling route information application is operating normally, and when the calling route information application sends a status message And transmits the response signal to the checking unit 186. When the checking unit 186 receives the response signal, it can determine that the calling route information application is operating normally. However, when the originating route information application does not transmit a response signal to the checking unit 186 and thus the checking unit 186 does not receive a response signal or the originating route information application transmits a response signal to the checking unit 186, 186 does not receive a response signal, the checking unit 186 may determine that the source route information application is operating abnormally. The inspection result of the inspection unit 186 may be transmitted to the determination unit 185. [

In an alternative embodiment, the examiner 186 may periodically (e.g., once per 6 hours) receive a status message from the originating route information application to determine whether the originating route information application is operating. Here, the status message transmitted periodically by the origination path information application to the examination unit 186 may include a signal indicating that the origination path information application is operating. When the checking unit 186 periodically receives the status message from the calling route information application, it determines that the calling route information application is operating. If the checking unit 186 does not periodically receive the status message from the calling route information application, the calling route information application is not operating It can be judged.

The determining unit 185 determines that the second link object click information is the first click information, and when the checking unit 186 determines that the originating route information application is operating normally, If it is determined that the application is operating abnormally, the determination unit 185 may determine the second link object click information as the second click information.

FIG. 4 is a view for explaining a detailed configuration of the first terminal 200 of the information providing system 1 of FIG. 1, the first terminal 200 includes a communication unit 210, a memory 220, an input / output unit 230, a program storage unit 240, a control unit 250, and a display unit 260. [ . ≪ / RTI >

The communication unit 210 may be a device including hardware and software necessary to transmit and receive a signal such as a control signal or a data signal through a wired connection with another network device such as the billing apparatus 100. [ For example, the communication unit 110 may include a local communication unit or a mobile communication unit. A short-range wireless communication unit includes a Bluetooth communication unit, a Bluetooth low energy (BLE) communication unit, a near field communication unit, a WLAN communication unit, a Zigbee communication unit, Data Association) communication unit, a WFD (Wi-Fi Direct) communication unit, an UWB (ultra wideband) communication unit, an Ant + communication unit, and the like. The mobile communication unit transmits and receives radio signals to at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data depending on a voice call signal, a video call signal, or a text / multimedia message transmission / reception.

The memory 220 may temporarily or permanently store the data processed by the controller 250 or temporarily or permanently store the content data transmitted to the first terminal 200. Here, the memory 220 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto.

The input / output unit 230 may include a touch recognition display controller or various other input / output controllers. As an example, the touch-aware display controller may provide an output interface and an input interface between the device and the user. The touch-sensitive display controller can transmit and receive electrical signals to and from the control unit 250. [ Additionally, the touch-aware display controller may display a visual output to the user, and the visual output may include text, graphics, images, video, and combinations thereof. The input / output unit 130 may be a display member such as an organic light emitting display (OLED) or a liquid crystal display (LCD) capable of recognizing a touch, for example.

The program storage unit 240 receives an operation for receiving a web page and a search result from the information providing apparatus 10, an operation for receiving a selection signal for a search result from the input / output unit 230 of the first terminal 200, An operation of displaying a homepage link object, a telephone number link object, a location link object and an originating link object on a page, and a task of receiving a selection signal for a telephone number link object, and the like.

The control unit 250 may control the entire process of downloading content from the first terminal 200 as a kind of central processing unit. That is, the control unit 250 drives the control software installed in the program storage unit 140 and controls the display unit 260 to display the search advertisement, the homepage link object, the telephone number link object, And displaying an object.

Here, the control unit 250 may include all kinds of devices capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing apparatus embedded in hardware, for example, having a circuit physically structured to perform a function represented by a code or an instruction contained in the program. As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC) circuit, and a field programmable gate array (FPGA), but the scope of the present invention is not limited thereto.

The display unit 260 may display the search advertisement, the homepage link object, the telephone number link object, and the location link object received from the billing apparatus 100 under the control of the control unit 250. [

FIG. 5 is a view for explaining a detailed configuration of the second terminal 300 of the information providing system 1 of FIG. 5, the second terminal 300 shown in FIG. 1 includes a communication unit 310, a memory 320, an input / output unit 330, a program storage unit 340, a controller 350, A display unit 360 and an origination path information display unit 360. FIG. 5, the communication unit 310, the memory 320, and the input / output unit 330 are the same as those of the communication unit 110, the memory 120, and the input / output unit 130 of FIG. 4, do.

The program storage unit 340 receives and displays the first to fourth cost information transmitted from the billing apparatus 100, receives and displays the origination route information, and performs input / output of the second terminal 300 A control software for performing a task of receiving a selection signal from the control unit 330, and the like.

The control unit 350 may control the entire process of downloading content from the second terminal 300 as a kind of central processing unit. That is, the control unit 350 drives the control software installed in the program storage unit 340 and controls the billing information display unit 360 and the routing information display unit 370 to provide the second terminal 300 with billing information and transmission And displaying the route information.

Under the control of the billing information display unit 360, one or more of the first cost, the second cost, the third cost and the fourth cost received from the billing apparatus 100. [ Specifically, a first cost calculated corresponding to the total number of clicks of the search advertisement periodically, a second cost calculated corresponding to the number of clicks of the second click information from the second link object click information, and a second cost calculated from the first cost The third cost calculated and excluded can be displayed. In addition, a fourth cost calculated corresponding to the number of clicks of the first click information can be displayed from the second link object click information at the request of the second user. And may display at least one of the first cost to the fourth cost at the request of the second user.

The originating path information display unit 360 displays the outgoing route information on the second terminal 300 at the time of successful call connection between the first terminal 200 and the second terminal 300 from the charging apparatus 100 under the control of the controller 350. [ 1 < / RTI >

FIG. 6 is a view for schematically explaining a billing system 1 according to another embodiment of the present invention. 6, the billing system 1 includes a first server 100S, a second server 100I, a first terminal 200, a second terminal 300, a communication network 400, a first server 100S, And a second database 600D connected to the second server 100I. The contents of the first terminal 200, the second terminal 300, and the communication network 400 shown in FIG. 6 are the same as those described above, and thus will not be described.

The first server 100S may include a server for providing the above-described search advertisement service. The first server 100S may be configured to allow the first user 100 to click on the first terminal 100 to expose details of the search advertisement from the search advertisement of the second user exposed in response to the search keyword input by the first user on the first terminal 200 The billing apparatus 100 may collect the search advertisement click information and calculate the first cost to be paid by the second user in response to the number of clicks of the search advertisement. The first server 100S clicks the second link object provided from the second server 100I to connect the first click information to the second terminal 300 and the first click information to the second terminal 300 A second cost to be refunded to the second user in correspondence with the number of clicks of the second click information, and a third cost excluding the second cost from the first cost is calculated by the second user You can settled the cost to pay. Functions of the first collecting unit 160, the billing unit 170, and the settlement unit 190 shown in FIG. 2 may be included in the first server 100S. The first database 500D may include the contents of the above-described user database and cost database.

The second server 100I may include a server that provides the above-described origination path information service. The second server 100I transmits the first click information to the second terminal 300 using the second link object click information collected by the first server 100S and the first click information to the second terminal 300, And transmits the second click information to the first server 100S when the call connection between the first terminal 200 and the second terminal 300 is successful. 1 transmission path information related to the terminal 200 to the second terminal 300. The functions of the first collecting unit 160 and the sorting unit 180 shown in FIG. 2 may be included in the second server 100I. The second database 600D may include the contents of the above-described user database and call connection database.

Although the billing system 1 is described as being divided into the first server 100S and the second server 100I in FIG. 6, the second server 100I may be provided in the first server 100S, The first server 100S in the second server 100I may be provided and operate as one system.

7 is a diagram illustrating an information related screen provided by the charging apparatus 100 to the first terminal 200 according to an embodiment of the present invention. Referring to FIG. 7, FIG. 7A illustrates a search advertisement page by inputting a search word or keyword (for example, a rental car) of a first user on the first terminal 200 that has completed authentication. One search advertisement 700 exposed on the search advertisement page includes a homepage link object 710 for exposing the homepage registered by the second user at the time of clicking, 2 phone number link object 720 that exposes the number of the terminal 300 (called number or virtual number) and a location link object 730 that exposes the location of the second user at the time of a click. The billing apparatus 100 periodically counts the total number of clicks when the first user clicks on the homepage link object 710, the telephone number link object 720, and the location link object 730, The first cost can be settled. 7B shows an example in which a first cost is added by clicking a homepage link object 710 shown in FIG. 7A and a homepage of a second user is exposed to the first terminal 200. [

FIG. 8 is a diagram illustrating an information-related screen provided by the billing apparatus 100 to the first terminal 200 according to another embodiment of the present invention. Referring to FIG. 8, FIG. 8A is a diagram illustrating a search advertisement page by inputting a search word or a keyword (for example, a rental car) of a first user on the first terminal 200 that has completed authentication. Since it is the same as FIG. 7A, detailed description will be omitted. FIG. 8B shows a case where a first cost is added by clicking a phone number link object 720 shown in FIG. 8A and a number (a call number or a virtual number) of the second terminal 300 is landed on the first terminal 200 Is displayed. 8C shows a call connection to the second terminal 300 by clicking a call button in FIG. 8B. 8D shows that the call connection to the second terminal 300 has succeeded and the outgoing path information related to the first terminal 200 is displayed on the second terminal 300. [ 8E shows reception history information including the first number of the second terminal 300 provided by the originating route information application and the telephone number of the first terminal 200 successfully connected to the call,

In FIG. 8, the billing apparatus 100 uses the reception history information provided by the originating route information application to generate first click information that has successfully connected to the second terminal 300 with respect to the click information of the telephone number link object 720, The second terminal 300 can select the second click information that is not connected to the call. When the first number of the second terminal 300 included in the telephone number link object 720 click information exists in the reception history information of FIG. 8E, the billing apparatus 100 transmits the telephone number link object 720 click information The first click information can be selected. However, if the first number of the second terminal 300 included in the click information of the phone number link object 720 does not exist in the reception history information of FIG. 8E, the billing apparatus 100 determines that the calling terminal If the originating route information application is operating normally, the telephone number link object 720 click information is selected as the first click information. If the origination route information application is operating abnormally, the telephone number link object 720 is clicked Information can be selected as the second click information. From this, the billing apparatus 100 calculates a second cost to be refunded to the second user corresponding to the number of clicks of the second click information, and the second user has to pay the third cost excluding the second cost from the first cost You can settle it at the cost of doing it.

FIG. 9 is a diagram illustrating an information-related screen provided by the billing apparatus 100 to the first terminal 200 according to another embodiment of the present invention. Referring to FIG. 9, FIG. 9A is a diagram illustrating a search advertisement page by inputting a search word or a keyword (for example, a rental car) of a first user on the first terminal 200 that has completed authentication. Since it is the same as FIG. 7A, detailed description will be omitted. FIG. 9B shows an example in which a first cost is added by clicking the location link object 730 shown in FIG. 9A and the location and address of the second user is exposed to the first terminal 200. FIG.

10 is a flowchart illustrating a charging method according to an embodiment of the present invention. In the following description, the description of the parts overlapping with those of FIGS. 1 to 9 will be omitted. Referring to FIG. 10, the billing apparatus 100 includes a billing device 100 for exposing the detailed contents of a search advertisement from a search advertisement of a second user exposed in response to a search keyword input by the first user on the first terminal 200 1, the search advertisement click information that the user clicked is collected (S100)

The billing apparatus 100 calculates and charges a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement (S200). Here, the number of search advertisement clicks may include the total number of times the homepage link object, the telephone number link object, and the location link object are clicked periodically (for example, 24 hours). In addition, the billing method for calculating the first cost may include a cost per click (CPC) method in which the number of clicks of the search advertisement is calculated and charged.

The billing apparatus 100 transmits the first click information succeeding the call connection from the telephone number link object click information included in the search advertisement click information to the second terminal 300 and the first click information succeeding the call connection to the second terminal 300 2 click information (S300). Herein, the first click information may include a phone number link object click information that has succeeded in making a call connection from the first terminal 200 to the second terminal 300, And the click information may include a phone number link object to which the call connection to the terminal 300 is not performed.

The billing apparatus 100 calculates a second cost to be refunded to the second user in correspondence with the number of clicks of the second click information, and calculates a third cost excluding the second cost from the first cost to a cost (S400). Here, the settlement may be performed in real time or may be performed at a predetermined period (for example, one day). In an alternative embodiment, the billing apparatus 100 may settle the fourth cost to be paid by the second user in correspondence with the number of clicks of the first click information included in the third cost, 2 < / RTI > to the second terminal 300 at the request of the user. Also, the billing apparatus 100 may provide at least one of the first cost to the fourth cost to the second terminal 300 at the request of the second user.

11 is a flowchart for explaining the first click information and second click information selection method in FIG. In the following description, a description overlapping with the description of FIG. 1 through FIG. 1 will be omitted. Referring to FIG. 11, the billing apparatus 100 collects phone number link object click information from search advertisement click information (S310). The collected phone number link object click information may include the number of the second terminal 300 (called number or virtual number).

The billing apparatus 100 determines whether the number (destination number or virtual number) of the second terminal 300 included in the telephone number link object click information is the same as the number registered in the origination route information service at step S320.

If the number (destination number or virtual number) of the second terminal 300 included in the telephone number link object click information is the same as the number registered in the source route information service, the billing apparatus 100 transmits the first and second history information (S330). Here, the first history information may be information on the reception history information including the first number of the second terminal 300 provided by the originating route information application, the telephone number of the first terminal 200 successfully connected to the call, . ≪ / RTI > Here, the second history information is information indicating a call start time of the first terminal 200 that has succeeded in making a call connection with a second number of the second terminal 300 received from a communication company provided by the origination path information service, , Information of the first user, and the like.

The billing apparatus 100 determines whether the number of the second terminal 300 included in the phone number link object click information exists in the first history information (S340).

When the number of the second terminal 300 included in the telephone number link object click information exists in the first history information, the billing apparatus 100 determines the telephone number link object click information as the first click information (S350)

If the number of the second terminal 300 does not exist in the first history information but exists in the second history information, the billing apparatus 100 determines the telephone number link object click information as the first click information (S360) .

When the number of the second terminal 300 included in the telephone number link object click information does not exist in the first history information, the billing apparatus 100 determines whether the routing path information application providing the first history information is operating normally (S370). The billing apparatus 100 periodically sends a status message to the calling route information application (for example, once every six hours) to determine whether the calling route information application is operating normally, and when the calling route information application sends a status message And transmits a response signal to the billing apparatus 100. When the billing apparatus 100 receives the response signal, it can determine that the outgoing route information application is operating normally. However, when the originating route information application does not transmit a response signal to the charging apparatus 100 and the charging apparatus 100 can not receive a response signal, or when the originating route information application transmits a response signal to the charging apparatus 100 , When the billing apparatus 100 fails to receive a response signal, the billing apparatus 100 may determine that the outgoing route information application is operating abnormally. In an alternative embodiment, billing device 100 may periodically receive a status message (e.g., once per 6 hours) from the originating route information application to determine whether the originating route information application is operating. When the billing apparatus 100 periodically receives a status message from the calling route information application, it determines that the calling route information application is operating. If the charging route device does not periodically receive the status message from the calling route information application, the calling route information application is operating .

If the charging apparatus 100 determines that the calling route information application is operating normally (S380), the charging apparatus 100 determines the telephone number link object click information as the first click information.

However, if it is determined that the originating route information application is operating abnormally, the billing apparatus 100 determines the second click information as the phone number link object click information (S390).

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a program that continuously stores a computer executable program, or temporarily stores the program for execution or downloading. In addition, the medium may be a variety of recording means or storage means in the form of a combination of a single hardware or a plurality of hardware, but is not limited to a medium directly connected to a computer system, but may be dispersed on a network. Examples of the medium include a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, And program instructions including ROM, RAM, flash memory, and the like. As another example of the medium, a recording medium or a storage medium managed by a site or a server that supplies or distributes an application store or various other software to distribute the application may be mentioned.

Meanwhile, the computer program may be specifically designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The use of the terms "above" and similar indication words in the specification of the present invention (particularly in the claims) may refer to both singular and plural. In addition, in the present invention, when a range is described, it includes the invention to which the individual values belonging to the above range are applied (unless there is contradiction thereto), and each individual value constituting the above range is described in the detailed description of the invention The same.

Unless there is explicitly stated or contrary to the description of the steps constituting the method according to the invention, the steps may be carried out in any suitable order. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not to be limited by the scope of the claims, It is not. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: Charging device
110:
120: Memory
130: Program storage unit
140:
150: Database
160: First collecting unit
170: Charging part
180:
190: Settlement department
200: first terminal
300: second terminal
400: communication network

Claims (15)

A first link object for exposing a homepage of the second user by a click of the first user from a search advertisement of a second user exposed in response to a search keyword input on a first terminal of the first user, The third link object exposing the location of the second user and the click information on the second link object exposing the number of the second terminal so as to make a call connection with the second terminal included in the second user, A first collecting unit for collecting search advertisement click information including at least one of click information about the search advertisement;
A billing unit for calculating and charging a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement from the search advertisement click information;
A selection unit for selecting, from the search advertisement click information, first click information succeeding a call connection to a second terminal provided by the second user and second click information not connected to the second terminal; And
Calculating a second cost to be refunded to the second user corresponding to the number of clicks of the second click information, and calculating a third cost excluding the second cost from the first cost by a cost And a settlement part for settlement,
Wherein the second user,
A first terminal for transmitting a call connection request message to the first terminal and a second terminal for transmitting a call connection information to the second terminal, To the second terminal equipped with the originating route information service application, the first number that is the call forwarding number of the second terminal by the call forwarding service provided by the application is exposed to the second link object Or exposes a second number as a virtual number that can replace the number of the second terminal provided by the origination path information service to the second link object. delete delete The apparatus according to claim 1,
A third collection unit for collecting first history information from the application with respect to the number of the second terminal included in the search advertisement click information registered in the source route information providing service; And
And a determination unit determining the search advertisement click information as the first click information when the number of the second terminal included in the search advertisement click information is present in the first history information Device. 5. The method of claim 4,
And an inspection unit for checking whether the application is normally operated when the number of the second terminal included in the search advertisement click information is excluded from the first history information,
Wherein the determining unit determines the search advertisement click information as the first click information when the application operates normally and determines the search advertisement click information as the second click information when the application operates abnormally Charging device. The apparatus according to claim 1,
A third collecting unit for collecting second history information from a communication company with respect to the number of the second terminal included in the search advertisement click information registered in the source route information providing service; And
And a determination unit for determining the search advertisement click information as the first click information when the number of the second terminal included in the search advertisement click information is present in the second history information Device. The apparatus according to claim 1,
The fourth cost to be paid by the second user corresponding to the number of clicks of the first click information included in the third cost is set to a cost to be paid by the second user, To provide said fourth cost. A first link object for exposing a homepage of the second user by a click of the first user from a search advertisement of a second user exposed in response to a search keyword input on a first terminal of the first user, The third link object exposing the location of the second user and the click information on the second link object exposing the number of the second terminal so as to make a call connection with the second terminal included in the second user, Collecting search advertisement click information including at least one of click information about the search advertisement;
Calculating and charging a first cost to be paid by the second user corresponding to the number of clicks of the search advertisement from the search advertisement click information;
Selecting from the search advertisement click information first click information succeeding a call connection to a second terminal provided to the second user and second click information not connected to the second terminal; And
Calculating a second cost to be refunded to the second user corresponding to the number of clicks of the second click information, and calculating a third cost excluding the second cost from the first cost by a cost And,
Wherein the second user,
A first terminal for transmitting a call connection request message to the first terminal and a second terminal for transmitting a call connection information to the second terminal, To the second terminal equipped with the originating route information service application, the first number that is the call forwarding number of the second terminal by the call forwarding service provided by the application is exposed to the second link object Or a second number as a virtual number capable of replacing the number of the second terminal provided by the origination path information service, to the second link object. delete delete 9. The method of claim 8,
Collecting first history information from the application with respect to the number of the second terminal included in the search advertisement click information registered in the source route information providing service; And
And determining the search advertisement click information as the first click information when the number of the second terminal included in the search advertisement click information is present in the first history information . 12. The method of claim 11,
Further comprising checking whether the application is normally operated if the number of the second terminal included in the search advertisement click information is excluded from the first history information,
Wherein the determining comprises:
Determining the search advertisement click information as the first click information when the application operates normally; And
And determining the search advertisement click information as the second click information when the application operates abnormally. 9. The method of claim 8,
Collecting second history information from a communication company for a number of the second terminal included in the search advertisement click information registered in the source route information providing service; And
And determining the search advertisement click information as the first click information when the number of the second terminal included in the search advertisement click information is present in the second history information . 9. The method of claim 8,
The fourth cost to be paid by the second user corresponding to the number of clicks of the first click information included in the third cost is set to a cost to be paid by the second user, Further comprising the step of: providing said fourth cost by said charging means. A computer program stored in the computer-readable medium for executing the method of any one of claims 8 and 11 to 14 using a computer.

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