KR20120028088A - Method for providing target-marketing service and system - Google Patents

Method for providing target-marketing service and system Download PDF

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KR20120028088A
KR20120028088A KR1020100090075A KR20100090075A KR20120028088A KR 20120028088 A KR20120028088 A KR 20120028088A KR 1020100090075 A KR1020100090075 A KR 1020100090075A KR 20100090075 A KR20100090075 A KR 20100090075A KR 20120028088 A KR20120028088 A KR 20120028088A
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information
consumption pattern
user
card
service providing
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KR1020100090075A
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Korean (ko)
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하도훈
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에스케이텔레콤 주식회사
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Priority to KR1020100090075A priority Critical patent/KR20120028088A/en
Publication of KR20120028088A publication Critical patent/KR20120028088A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A method for providing a customized marketing service and a system thereof are provided to search consuming pattern information related to card usage information of a user, thereby transmitting a member store information message corresponding to the searched consumption pattern information to the user. CONSTITUTION: A card information providing device(30) transmits usage information to a service providing device(20) to provide a customized marketing service to a terminal device. The service providing device receives and checks card usage information of a user from the card information providing device. The service providing device searches consuming pattern information by the checked card usage information. The service providing device transmits information about member stores corresponding to the searched consuming pattern information to the terminal device.

Description

Method and providing target-marketing service and system

The present invention relates to a method and system for providing a marketing service, and in particular, a method and system for providing a customized marketing service for sharing target information about a customer and an affiliated store between a mobile carrier and a card company and inducing additional payment based on the same. It is about.

With the rapid development of mobile communication technology and the popular dissemination of mobile communication terminal devices, most people now have mobile communication terminal devices that perform multifunction. Such a multi-function mobile communication terminal device is not only a voice call function, which is an inherent function of a telephone, but also a function of a multimedia terminal device, such as digital camera photographing or MP3 music files, and various additional services.

In addition, in recent years, a smart phone that combines the functions of a mobile communication terminal and a function of a personal digital assistant (PDA) has been in the spotlight. Such a smart phone is an intelligent terminal device that adds computer support functions such as Internet communication and information retrieval to a mobile phone, and is equipped with a large capacity memory and a high-performance central processing unit (CPU) as compared to a conventional mobile communication terminal device. An operating system (OS) for supporting execution, voice / data communication, and personal computer (PC) interworking is mounted. Accordingly, the user can freely use the Internet unlike a conventional mobile communication terminal through a smart phone. In addition, the card company periodically transmits a message through a variety of advertisements and giveaway events in order to promote the consumption of the user through the smartphone.

However, credit card companies spend a lot of money due to the existing advertising and giveaway exercise, and waste a lot of manpower to implement this. In addition, advertisements and giveaways provided to users give a temporary impulse and stimulus and do not significantly affect the consumption trend of the users.

In order to solve such a conventional problem, an object of the present invention is to retrieve the consumption pattern information associated with the use information according to the user's card use, and to send a message for a plurality of merchant information corresponding to the retrieved consumption pattern information to the user. To provide a customized marketing service providing method and system.

In addition, an object of the present invention is to provide a method and system for providing customized marketing service that can execute target marketing by providing marketing information and advertising information to customers who have agreed to provide marketing information at each stage of visit, payment and movement. .

The present invention provides a customized marketing service providing system for transmitting a plurality of pieces of usage information to a service providing device to provide a customized marketing service to a terminal device, and a user's card use. The service providing apparatus and service providing for receiving and confirming the usage information from the card information providing apparatus, searching for consumption pattern information according to the identified usage information, and transmitting a plurality of merchant information corresponding to the found consumption pattern information to the terminal device. It characterized in that it comprises a terminal device for receiving a plurality of merchant information according to the consumption pattern information from the device.

The service providing apparatus according to the present invention receives and confirms usage information from the card information providing apparatus according to the use of the card and the communication unit for transmitting and receiving data for providing a customized marketing service with the card information providing apparatus and the terminal apparatus and the user. And a control unit for searching for consumption pattern information according to the usage information and controlling to transmit a plurality of affiliated store information corresponding to the found consumption pattern information to the terminal device.

In addition, in the service providing apparatus according to the present invention, the usage information includes at least one of customer information corresponding to at least one of a user's membership number, gender, age, and residential area, and the location and type of business of the affiliated store where the card is used. Characterized in that it comprises the merchant information corresponding to the information.

In addition, the service providing apparatus according to the present invention, further comprising a storage unit for storing the consumption pattern information for each customer generated by matching a plurality of customer information and merchant information, the control unit is a number from the card information providing apparatus Collect the customer information and merchant information, characterized in that to generate the consumption pattern information through a plurality of collected customer information and merchant information.

In addition, in the apparatus for providing a service according to the present invention, the consumption pattern information may be information on at least one or more of the items used, associated with the consumer pattern, merchant business type, merchant location, payment time, payment time, use amount and visit time. It features.

In addition, in the service providing apparatus according to the present invention, the control unit checks the usage information, extracts the consumption pattern information through the usage information, retrieves the expected movement route associated with the current location information according to the extracted consumption pattern information, It is characterized by identifying a plurality of merchants within the expected movement path.

In addition, in the service providing apparatus according to the present invention, the control unit requests the positioning device for the location information of the terminal device, and collects affiliated store information in accordance with the location information.

In addition, in the service providing apparatus according to the present invention, the control unit transmits a plurality of merchant information to the terminal device through at least one transmission means of a multimedia text message (MMS), a short text message (SMS), an email and a guide phone. It is characterized by.

In addition, in the service providing apparatus according to the present invention, the controller is characterized in that the location information for a plurality of merchant information to the map data to transmit to the terminal device.

In addition, in the service providing apparatus according to the present invention, the control unit is characterized in that the charging of the merchant visited by the user of the plurality of merchant information provided by the customized marketing service through the charging device.

According to the present invention, a method for providing a customized marketing service includes receiving usage information according to a user's use of a card, checking usage information, retrieving consumption pattern information based on the identified usage information, and corresponding search pattern information. Characterized in that it comprises the step of transmitting a plurality of merchant information to the user.

In addition, in the method for providing a customized marketing service according to the present invention, the usage information may include at least one of customer information corresponding to at least one of a user's membership number, gender, age, and region of residence and the location and business type of the affiliate store where the card is used. Characterized in that it comprises the merchant information corresponding to one piece of information.

In addition, in the method for providing a customized marketing service according to the present invention, prior to the receiving step, collecting a plurality of customer information and merchant information and the consumption pattern for each customer by matching a plurality of customer information and merchant information Generating information.

In addition, in the method for providing a customized marketing service according to the present invention, the consumption pattern information is at least one or more information of the use item, merchant business type, merchant location, payment time, use amount and visit time associated with the user's consumption pattern. It is done.

In addition, in the method for providing a customized marketing service according to the present invention, the searching may include checking usage information, extracting consumption pattern information through the usage information, and applying the current location information to the current location information according to the extracted consumption pattern information. Retrieving an associated expected movement route and identifying a plurality of affiliated stores within the expected movement route.

In addition, in the method for providing a customized marketing service according to the present invention, the searching may include performing positioning on location information and collecting affiliated store information corresponding to the location information. .

In addition, in the method for providing a customized marketing service according to the present invention, the transmitting may include transmitting a plurality of merchant information to a user through at least one transmission means of a multimedia text message, a short text message, an email, and a guide phone. do.

In addition, in the method for providing a customized marketing service according to the present invention, the step of transmitting is characterized in that the location information for a plurality of affiliated store information to the map data to transmit to the user.

In addition, the method for providing a customized marketing service according to the present invention, after the step of transmitting, further comprising the step of adding a charge to the merchant visited by the user among the plurality of merchant information provided by the customized marketing service. Shall.

According to the present invention, when a user uses a card, the user can receive a plurality of affiliated store information related to the current location information and enjoy the consumer life more effectively.

In addition, by providing marketing information and advertisement information to customers who have agreed to provide marketing information, it is possible to contribute to the revenue generation of merchants by executing targeted marketing and advertising business.

In addition, by providing affiliated store information associated with a user's consumption pattern, the user can recognize his or her consumption pattern and have a better consumption environment and consumption habits.

1 is a view showing a customized marketing service providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a service providing apparatus according to an exemplary embodiment of the present invention.
3 is a diagram illustrating a configuration of a terminal device according to an exemplary embodiment of the present invention.
4 is a data flowchart illustrating a method for providing a customized marketing service according to an embodiment of the present invention.
5 is a flowchart illustrating a process of generating consumption pattern information according to an embodiment of the present invention.
6 is a flowchart illustrating a method for providing a customized marketing service according to an embodiment of the present invention.
7 is a flowchart illustrating a billing adding process according to an exemplary embodiment of the present invention.
8 to 11 are screen examples for explaining a method for providing a customized marketing service according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to the ordinary or dictionary meanings, and the inventors are appropriate to the concept of terms in order to explain their invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

Prior to the description, the terminal device according to the embodiment of the present invention will be described as a representative example of a mobile communication terminal using a mobile communication network to provide a customized marketing service as a representative example, but the terminal device is limited to the mobile communication terminal device In addition, the present invention can be applied to various terminal devices such as all information communication devices, multimedia devices, general wired terminal devices, fixed terminal devices, and IP (Internet Protocol) terminal devices.

1 is a view showing a customized marketing service providing system according to an embodiment of the present invention.

Referring to FIG. 1, a marketing service providing system (hereinafter, marketing system 100) according to an exemplary embodiment of the present invention may include a terminal device 10, a service providing device 20, a card information providing device 30, and a charging device. 40, the location positioning device 50, the affiliated store terminal device 60, and the communication network 70.

In the marketing system 100, the communication network 70 includes a terminal device 10, a service providing device 20, a card information providing device 30, a charging device 40, a positioning device 50, and an affiliated store terminal device 60. ) Provides a path for data transmission and reception between Here, the communication network 70 performs a series of data transmission and reception operations for data transmission and information exchange between the terminal device 10, the service providing device 20, and the card information providing device 30. The communication network 70 performing such a function is an IP network which provides a data transmission / reception service and a data service without disconnection through Internet protocol (IP), and an IP network structure integrating different networks based on IP. It may be an All IP network. In addition, the communication network 70 may be one of a wired communication network, a mobile communication network, a Wibro (Wireless Broadband) network, a High Speed Downlink Packet Access (HSDPA) network, a satellite communication network, and a Wi-Fi (Wi-Fi, Wireless Fidelity) network. Among them, when the communication network 70 is configured as a Wi-Fi network to provide customized marketing services, that is, a local area network capable of high-speed Internet within a certain distance by installing a wireless access point (AP) near a current location. In this case, the terminal device 10 may receive affiliate store information from the service providing device 20 through a Wi-Fi network according to a user's operation.

The terminal device 10 functions to receive a plurality of merchant information according to consumption pattern information from the service providing device 20 and provide the same to the user. In this case, the terminal apparatus 10 is a terminal apparatus possessed by a user, and displays payment information according to the use of a card from the card information providing apparatus 30 or is associated with consumption pattern information received from the service providing apparatus 20. Provide the message visually or audibly.

The service providing apparatus 20 receives and confirms usage information from the card information providing apparatus 30 according to the user's use of the card. Here, the usage information may be customer information such as a user's membership number, gender, age, and region of residence, and merchant information such as the location and business type of the affiliate store where the card is used.

The service providing apparatus 20 extracts consumption pattern information through the usage information. Then, the service providing apparatus 20 searches for the expected movement route associated with the current location information according to the extracted consumption pattern information, and confirms a plurality of affiliated store information in the expected movement route. That is, the service providing device 20 may request the location information of the terminal device 10 to the location positioning device 50 and collect neighboring merchant information in accordance with the location information received from the location positioning device 50. have. Here, the consumption pattern information may be information associated with the user's consumption pattern, such as the user's use items, merchant business type, merchant location, payment time, payment time, use amount and visit time.

The service providing device 20 transmits a plurality of affiliate store information corresponding to the consumption pattern information to the terminal device 10. In this case, the service providing apparatus 20 transmits a plurality of affiliated store information to the terminal device 10 through a transmission means such as a multimedia text message, a short text message, an e-mail and a guide phone. In addition, the device 20 for providing a service may transmit location information about a plurality of affiliated stores to the terminal device 10 by displaying the location data on the map data.

The service providing apparatus 20 generates consumption pattern information by matching a plurality of customer information and affiliated store information. In this case, the service providing device 20 collects a plurality of customer information and affiliated store information from the card information providing device 30, and generates and stores consumption pattern information for each customer by matching the plurality of customer information and affiliated store information. Can be. That is, the consumption pattern information may be generated by dividing the data for each customer by time criteria according to time, date, and day of the week, and by classifying the criteria by affiliated stores, places, locations, and regions. In addition, the criteria for generating consumption pattern information according to an embodiment of the present invention are not limited to the presented time criteria and place criteria, and various criteria for analyzing the consumption patterns of customers may be applied.

The service providing apparatus 20 charges a charge for providing a customized marketing service. In this case, the service providing device 20 requests a fee for providing affiliated store information to a plurality of affiliated stores through the charging device 40 to charge a charge. In this case, the service providing apparatus 20 may charge for the customized marketing service only for the affiliate store additionally used by the user among the affiliate store information transmitted to the terminal device 10. To this end, the service providing device 20 preferably receives the use information according to the user's card payment from the card information providing device 30 in real time. On the other hand, the process of executing the billing settlement according to an embodiment of the present invention may be billed to the affiliated stores that are classified by date, day, week, month or year.

The card information providing apparatus 30 shares a plurality of usage information with the service providing apparatus 20 to provide a customized marketing service to the terminal apparatus 10. Here, the card information providing apparatus 30 checks the usage information corresponding to the customer information and the merchant information according to the user's card payment. In addition, the card information providing apparatus 30 may transmit the confirmed use information to the service providing apparatus 20.

The billing device 40 functions to charge billing for provision of a customized marketing service to a corresponding affiliated store according to the request of the service providing device 20. In this case, the charging device 40 may charge for the customized marketing service only for the affiliate store additionally used by the user among the affiliate store information transmitted to the terminal device 10 according to the request of the service providing device 20. . In addition, the billing device 40 may be billed by billing the billing for the merchant by day, week, month or year.

The positioning device 50 functions to position the location information of the terminal device 10 at the request of the service providing device 20. That is, the positioning device 50 may receive a GPS signal from the GPS satellite to position the current position information of the terminal device 10. To this end, the positioning device 50 may determine the current location information by checking the latitude and longitude of the terminal device 10.

The affiliated store terminal 60 is a place where a user executes a card payment, and each affiliated store information is stored in the card information providing device 30. Here, the affiliated store terminal device 60 may communicate with the card information providing apparatus 30 according to the user's card payment to transmit information on the corresponding slip.

Through this, when a user uses a card, the user can receive a plurality of affiliated store information related to the current location information to enjoy the consumer life more effectively, and provide marketing information and advertisement information to customers who have agreed to provide marketing information. By conducting targeted marketing and advertising business, it can contribute to the profit generation of merchants, and by providing merchant information related to user's consumption pattern, users can recognize their own consumption patterns and have better consumption environment and consumption habits. Can be.

2 is a diagram illustrating a configuration of a service providing apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the service providing apparatus 20 according to an exemplary embodiment of the present invention includes a control unit 21, a storage unit 22, and a communication unit 23. In particular, the storage unit 22 may store the consumption pattern information 22a.

The controller 21 may initialize each component of the service providing apparatus 20 and perform necessary signal control. In particular, the control unit 21 according to an embodiment of the present invention receives and confirms usage information from the card information providing apparatus 30 according to the user's use of the card. Here, the usage information may be customer information such as a user's membership number, gender, age, and region of residence, and merchant information such as the location and business type of the affiliate store where the card is used.

The controller 21 extracts the consumption pattern information through the usage information. Then, the controller 21 searches for the expected movement route associated with the current location information according to the extracted consumption pattern information, and confirms a plurality of affiliated store information in the expected movement route. That is, the control unit 21 can request the location information of the terminal device 10 to the positioning device 50 and collect neighboring merchant information corresponding to the location information received from the control unit 21. Here, the consumption pattern information may be information associated with the user's consumption pattern, such as the user's use items, merchant business type, merchant location, payment time, payment time, use amount and visit time.

The controller 21 transmits a plurality of affiliate store information corresponding to the consumption pattern information to the terminal device 10. At this time, the control unit 21 transmits a plurality of affiliated store information to the terminal device 10 through a transmission means such as a multimedia text message, a short text message, an e-mail and a guide phone. In addition, the controller 21 may indicate the location information of the plurality of affiliated stores in the map data and transmit the same to the terminal device 10.

The controller 21 generates consumption pattern information by matching a plurality of customer information and affiliated store information. In this case, the controller 21 may collect a plurality of customer information and affiliated store information from the card information providing device 30, match the plurality of customer information and the affiliated store information, and generate and store consumption pattern information for each customer. . That is, the consumption pattern information may be generated by dividing the data for each customer by time criteria according to time, date, and day of the week, and by classifying the criteria by affiliated stores, places, locations, and regions.

The controller 21 charges the charge for providing the customized marketing service. At this time, the controller 21 requests a fee for providing affiliated store information to a plurality of affiliated stores through the charging device 40 for the chargeable claim. In this case, the controller 21 may charge for the customized marketing service only for the affiliate store additionally used by the user among the affiliate store information transmitted to the terminal device 10.

The storage unit 22 stores customer information of the customer and affiliated store information about the affiliated store. Here, the customer information may be information such as a user's membership number, gender, age and residence region, and the merchant information may be information such as the location and type of business of the merchant where the card is used.

The storage unit 22 stores consumption pattern information 22a generated by matching a plurality of customer information and affiliated store information. In this case, the consumption pattern information 22a may be information related to the consumption pattern of the user, such as a user's use item, affiliate business, merchant location, payment time, payment time, use amount and visit time.

The communication unit 23 transmits and receives data for providing a customized marketing service with the terminal device 10, the card information providing device 30, the charging device 40, the positioning device 50, and the affiliated store terminal device 60. Do it.

Through this, when a user uses a card, the user can receive a plurality of affiliated store information related to the current location information to enjoy the consumer life more effectively, and provide marketing information and advertisement information to customers who have agreed to provide marketing information. By conducting targeted marketing and advertising business, it can contribute to the profit generation of merchants, and by providing merchant information related to user's consumption pattern, users can recognize their own consumption patterns and have better consumption environment and consumption habits. Can be.

3 is a diagram illustrating a configuration of a terminal device according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the terminal device 10 according to an exemplary embodiment of the present invention includes a terminal control unit 11, an input unit 12, a display unit 13, a terminal storage unit 14, an audio processing unit 15, and a terminal communication unit. And a GPS unit 17.

The terminal controller 11 may initialize each component of the terminal apparatus 10 and perform necessary signal control. In particular, the terminal control unit 11 according to an embodiment of the present invention receives a plurality of merchant information associated with consumption pattern information from the service providing apparatus 20 and provides it to the user. Here, the terminal control unit 11 receives and displays payment information according to the use of the card from the card information providing apparatus 30, or provides a message related to consumption pattern information received from the service providing apparatus 20 visually or audibly. To control.

The input unit 12 receives various information such as numeric and text information, and transmits a signal input in connection with setting of various functions and function control of the terminal device 10 to the terminal control unit 11. In addition, the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation. In this case, the input unit 12 may be configured in the form of one touch panel (or touch screen) together with the display unit 13 to simultaneously perform input and display functions. In particular, when the terminal device 10 is configured in the form of a touch screen, the input unit 12 may receive a signal touched on the screen or receive an input such as a keyboard and a mouse.

The display unit 13 displays information such as a series of operation states and operation results generated while the function of the terminal device 10 is performed. In addition, the display unit 13 may display a menu of the terminal device 10 and user data input by the user. The display unit 13 may include a liquid crystal display (LCD), organic light emitting diodes (OLED), a light emitting diode (LED), and the like. In particular, the display unit 13 according to an embodiment of the present invention displays a message for a plurality of merchant information received from the service providing apparatus 20. In addition, the display unit 13 may display location information of a plurality of affiliated stores as map data.

The terminal storage unit 14 stores an application program required for the functional operation of the terminal device 10. The terminal storage unit 14 may largely include a program area and a data area. Here, when the terminal device 10 activates each function in response to a user's request, the terminal device 10 executes corresponding application programs under the control of the terminal controller 11 to provide each function. In particular, the program area according to an embodiment of the present invention stores an operating system for booting the terminal device 10 and a program for providing a customized marketing service. In addition, the data area is an area in which data generated according to the use of the terminal device 10 is stored.

The audio processor 15 plays an audio signal or transmits an audio signal input from the microphone MIC to the terminal controller 11. In particular, the audio processor 16 provides an alarm signal according to a customized marketing service. Here, the audio processor 16 may output an alarm sound, a vibration, a lamp, or a combination thereof according to the reception of the affiliated store information.

The terminal communication unit 16 functions to perform data communication of the terminal device 10. That is, the terminal communication unit 16 transmits and receives data to and from the service providing device 20 and the location positioning device 50 through the communication network 70. Here, the terminal communication unit 16 includes an RF transmitter for up-converting and amplifying the frequency of the transmitted signal, and an RF receiver for low-noise amplifying and down-converting the received signal. In particular, the terminal communication unit 17 according to an embodiment of the present invention functions to receive a message for affiliated store information from the service providing apparatus 20.

The GPS unit 17 receives a GPS signal from a GPS satellite under the control of the terminal controller 11, grasps current position information such as latitude and longitude of the terminal device 10, and transmits the current position information to the terminal controller 11. At this time, the GPS module unit 17 may use a trigonometry or the like to determine the position information of the terminal device (10). In particular, the GPS module unit 17 may extract the location information of the terminal device 10 by detecting the current location coordinates.

4 is a data flowchart illustrating a method for providing a customized marketing service according to an embodiment of the present invention.

Referring to FIG. 4, the data flow for explaining a method for providing a customized marketing service according to an exemplary embodiment of the present invention first includes performing a card payment according to a card payment request from a user in step S11. . When the card payment is executed, the merchant terminal 60 transmits the payment information according to the card payment to the card information providing device 30 in step S13. In this case, the payment information may include information on a slip such as a payment time, a payment amount, a card type, and a visit time.

The card information providing apparatus 30 extracts the usage information according to the reception of the payment information in step S15. In this case, the usage information includes customer information corresponding to the user's membership number, gender, age, and residential area, and merchant information corresponding to the location and type of the affiliated store where the card is used. Then, the card information providing apparatus 30 transmits the usage information extracted to the service providing apparatus 20 in step S17.

The service providing apparatus 20 receives and confirms usage information according to the use of the card from the card information providing apparatus 30 in step S19. Here, the service providing apparatus 20 may search for consumption pattern information through the usage information identified in step S21. In this case, the consumption pattern information may be information related to the user's consumption pattern, such as the user's use items, affiliated business type, merchant location, payment time, payment time, use amount and visit time. Then, the service providing device 20 requests the positioning device 50 to locate the location information in order to retrieve the affiliate store associated with the current location information according to the consumption pattern information retrieved in step S23. At this time, the service providing device 20 receives the location information from the positioning device 50 in accordance with the positioning request in step S25. In addition, the service providing device 20 collects the affiliated store information around the corresponding to the location information received by the positioning device 50.

In operation S27, the service providing apparatus 20 may retrieve the expected movement route of the card user by integrating the location information and the affiliate store information, and search a plurality of affiliate stores within the expected movement route.

The service providing device 20 transmits a plurality of affiliated store information corresponding to the consumption pattern information to the terminal device 10 in step S29. In this case, the service providing apparatus 20 transmits a plurality of affiliated store information to the terminal device 10 through a transmission means such as a multimedia text message, a short text message, an e-mail and a guide phone. In addition, the service providing apparatus 20 may indicate the location information of the plurality of affiliated stores in the map data and transmit the same to the terminal device 10.

When the affiliate store information is received, the terminal device 10 checks the affiliate store information received in step S31. In this case, the user may select a particular merchant from among the merchant information presented to execute payment using a card. Here, the service providing device 20 receives the data according to the payment information through the card information providing device 30, and checks the received data to include the affiliate store where payment is performed in the affiliate store information provided through the customized marketing service. Determine if it is a merchant.

In the case of an affiliated store included in the affiliated store information, the service providing device 20 requests the charging device 40 to add a charge for providing a customized marketing service in step S33. The charging device 40 checks the affiliated store in step S35. In addition, the charging device 40 may transmit a message for adding charging to the corresponding affiliated store in step S37.

5 is a flowchart illustrating a process of generating consumption pattern information according to an embodiment of the present invention.

Referring to FIG. 5, in the process of generating consumption pattern information according to an exemplary embodiment of the present invention, the service providing device 20 shares a database of usage information of the customer with the card information providing device 30 in step S41. request. That is, the service providing apparatus 20 may request the card information providing apparatus 30 for data about the customer information and the affiliated store information.

In operation S43, the service providing device 20 may collect usage information about the customer information and the affiliated store information from the card information providing device 30. In operation S45, the service providing apparatus 20 generates consumption pattern information by matching a plurality of customer information and affiliated store information. That is, the service providing device 20 may generate data on consumption patterns by dividing data about individual customers by time, date, and day of the week, and by dividing by merchant, place, location, and location by region. have. In this case, the service providing apparatus 20 may store the consumption pattern information for each customer in step S47. Here, the consumption pattern information may be information associated with the user's consumption pattern, such as the user's use items, merchant business type, merchant location, payment time, payment time, use amount and visit time. The stored consumption pattern information may be used when searching for affiliated store information in the expected movement path of the customer according to the usage information collected when a specific customer executes the card settlement.

In addition, the criteria for generating consumption pattern information according to an embodiment of the present invention are not limited to the presented time criteria and place criteria, and various criteria for analyzing the consumption patterns of customers may be applied.

6 is a flowchart illustrating a method for providing a customized marketing service according to an embodiment of the present invention.

Referring to FIG. 6, in the method for providing a customized marketing service according to an embodiment of the present invention, the affiliated store terminal device 60 executes card payment according to a card payment request to a user and sends the card information to the device information providing device 30. Payment information according to the card payment can be transmitted. First, the service providing apparatus 20 receives the usage information from the card information providing apparatus 30 in step S51. Here, the usage information includes customer information corresponding to the user's membership number, gender, age, and residential area, and merchant information corresponding to the location and business type of the merchant where the card is used.

If the usage information is received, the service providing device 20 checks the usage information according to the user's card use in step S53. In operation S55, the service providing apparatus 20 may search for consumption pattern information through the usage information. Then, the service providing device 20 requests the location positioning device 50 to search for the affiliate store associated with the current location information according to the consumption pattern information retrieved in step S57.

The service providing device 20 determines whether location information is received in step S59. At this time, if the location information is received, the service providing device 20 extracts the expected movement path of the card user in step S61. That is, the service providing device 20 receives location information from the location positioning device 50 in response to a request for location positioning, and collects affiliated store information in accordance with the location information. Thereafter, the service providing apparatus 20 may check a plurality of affiliated store information in the expected movement path in step S63. Here, the service providing apparatus 20 searches for consumption pattern information according to the identified usage information, and transmits a plurality of affiliated store information corresponding to the found consumption pattern information to the terminal device 10. On the other hand, if the location information is not received, the service providing device 20 requests the location information device 50 again the location information of the place where the current terminal device 10 is located.

When the affiliated store information is confirmed, the service providing device 20 transmits a plurality of affiliated store information to the terminal device 10 through a transmission means such as a multimedia text message, a short text message, an e-mail and a guide phone in step S65. In addition, the service providing apparatus 20 may indicate the location information of the plurality of affiliated stores in the map data and transmit the same to the terminal device 10.

Through this, when a user uses a card, the user can receive a plurality of affiliated store information related to the current location information to enjoy the consumer life more effectively, and provide marketing information and advertisement information to customers who have agreed to provide marketing information. By conducting targeted marketing and advertising business, it can contribute to the profit generation of merchants, and by providing merchant information related to user's consumption pattern, users can recognize their own consumption patterns and have better consumption environment and consumption habits. Can be.

7 is a flowchart illustrating a billing adding process according to an exemplary embodiment of the present invention.

Referring to FIG. 7, in the charging process according to an exemplary embodiment of the present invention, the affiliated store terminal device 60 executes card payment according to a card payment request to a user and pays a card by the card information providing device 30. Payment information according to can be transmitted. First, the service providing apparatus 20 receives the usage information from the card information providing apparatus 30 in step S71.

When the usage information is received, the service providing device 20 checks the usage information received in step S73. Here, the service providing device 20 confirms the customer information and the affiliated store information through the use information.

The service providing apparatus 20 receives data according to the user's payment information through the card information providing apparatus 30 at step S75, and checks the received data to indicate that the affiliate store is included in the affiliate store information provided through the customized marketing service. Determine if it is. In this case, in the case of the affiliate store included in the affiliate store information, the service providing device 20 requests the charging device 40 to add the charge according to the provision of the customized marketing service in step S77. In this regard, the charging device 40 may transmit a message for adding charging to the confirmed affiliated store. On the other hand, if the merchant is not included in the merchant information, the service providing device 20 performs a process of searching for the consumption pattern information of the card user in FIG.

The service providing apparatus 20 according to an exemplary embodiment of the present invention may charge a fee for a customized marketing service only for an affiliate store additionally used by a user among affiliate store information transmitted to the terminal device 10. To this end, the service providing device 20 preferably receives the use information according to the user's card payment from the card information providing device 30 in real time. On the other hand, the process of executing the billing settlement according to an embodiment of the present invention may be billed to the affiliated stores that are classified by date, day, week, month or year.

8 to 11 are screen examples for explaining a method for providing a customized marketing service according to an embodiment of the present invention.

Referring to FIG. 8, the service providing apparatus 20 for a customized marketing service according to an exemplary embodiment of the present invention transmits a text message to a card user when the affiliate store information of the affiliate store where the card payment is executed is confirmed. For example, the text message may be a message including content and opinions about today's recommended course. Here, the service providing apparatus 20 may provide a customized marketing service through a transmission means such as an email and a guide phone as well as a transmission means using a message.

Referring to FIG. 9, the service providing apparatus 20 for a customized marketing service according to an exemplary embodiment of the present invention may provide affiliated store information for an affiliated store within an expected movement path associated with user location information according to a user's input. To provide. For example, the service providing device 20 matches according to the consumption pattern of the user based on the location information obtained by positioning the current location information of the terminal device 10 and the usage information collected by the card information providing device 30. A plurality of affiliated store information is provided to the terminal device 10. In this case, the terminal device 10 may display the affiliated store information received from the service providing device 20 on the screen.

Referring to FIG. 10, the service providing apparatus 20 for a customized marketing service according to an embodiment of the present invention may indicate location information of a plurality of affiliated stores in map data and transmit the same to the terminal device 10. In this case, the map data may include current location information of the user, respective location information of a plurality of affiliated stores, and information about the surroundings.

Referring to FIG. 11, the service providing apparatus 20 for a customized marketing service according to an exemplary embodiment of the present disclosure may provide detailed information on an affiliated store selected by a user from a plurality of affiliated store information to the terminal device 10. have. For example, the service providing apparatus 20 may provide various information, such as a business hours of the affiliated store, the number of seats, parking availability, a main menu, and a distance from a current location.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

According to the present invention, when a user uses a card by sharing information about a customer and an affiliated store between a mobile carrier and a card company, and inducing additional payment based on this, the user uses a card, and thus, a plurality of neighbors associated with the current location information. Receive merchant information of the customer can enjoy the consumer life more effectively, provide marketing information and advertising information to customers who agreed to provide marketing information to run the target marketing and advertising business to contribute to the revenue generation of merchants, By providing the merchant information associated with the consumption pattern, the user can recognize his consumption pattern and have a better consumption environment and consumption habits.

10: terminal device 11: terminal control unit
12: input unit 13: display unit
14: terminal storage unit 15: audio processing unit
16: terminal communication unit 17: GPS unit
20: service providing apparatus 21: control unit
22: storage unit 23: communication unit
30: card information providing device 40: charging device
50: positioning device 60: merchant terminal device
70: network 100: marketing system

Claims (19)

A card information providing device for transmitting a plurality of usage information to a service providing device in order to provide a customized marketing service to a terminal device;
Receiving and confirming usage information from the card information providing apparatus according to the user's card use, searching for consumption pattern information according to the identified usage information, and obtaining a plurality of affiliate store information corresponding to the retrieved consumption pattern information from the terminal device. The service providing apparatus for transmitting to; And
The terminal device receiving the plurality of affiliated store information according to the consumption pattern information from the service providing device;
Customized marketing service providing system comprising a. A communication unit for transmitting and receiving data for providing a customized marketing service with a card information providing device and a terminal device; And
Receiving and confirming usage information from the card information providing apparatus according to the user's card use, searching for consumption pattern information according to the identified usage information, and obtaining a plurality of affiliate store information corresponding to the retrieved consumption pattern information from the terminal device. A control unit for controlling to transmit to a network;
Service providing apparatus comprising a. The method of claim 2, wherein the use information is
And customer information corresponding to at least one of the user's member number, gender, age, and residential area, and merchant information corresponding to at least one of the location and business type of the affiliate store where the card is used. Service provision device. The method of claim 2,
A storage unit for storing consumption pattern information for each customer generated through matching a plurality of customer information and merchant information;
More,
And the control unit collects the plurality of customer information and affiliated store information from the card information providing device and generates the consumption pattern information through the collected plurality of customer information and affiliated store information. The method of claim 2, wherein the consumption pattern information
And at least one or more pieces of information of a use item, an affiliated store type, an affiliated store location, a settlement time, a settlement time, a use amount, and a visit time associated with the consumption pattern of the user. 3. The apparatus of claim 2, wherein the control unit
Confirm the usage information, extract the consumption pattern information through the usage information, search for an expected movement route associated with the current location information according to the extracted consumption pattern information, and identify a plurality of affiliated stores within the expected movement route; Service providing apparatus, characterized in that. 3. The apparatus of claim 2, wherein the control unit
Requesting location information on the location information of the terminal device to a location location device, and collecting affiliated store information corresponding to the location information. 3. The apparatus of claim 2, wherein the control unit
And the plurality of affiliated store information is transmitted to the terminal device through at least one transmission means of a multimedia text message, a short text message, an email, and a guide phone. 3. The apparatus of claim 2, wherein the control unit
Service location apparatus characterized in that the location information for the plurality of affiliated store information to the map data to transmit to the terminal device. 3. The apparatus of claim 2, wherein the control unit
A service providing device, characterized in that the charge is added to the merchant visited by the user of the plurality of merchant information provided by the customized marketing service through the charging device. Receiving usage information according to a user's use of a card;
Checking the usage information and retrieving consumption pattern information according to the identified usage information; And
Transmitting a plurality of affiliate store information corresponding to the retrieved consumption pattern information to a user;
Customized marketing service providing method comprising a. The method of claim 11, wherein the use information is
And customer information corresponding to at least one of the user's member number, gender, age, and residential area, and merchant information corresponding to at least one of the location and business type of the affiliate store where the card is used. How to Offer Personalized Marketing Services. The method of claim 11, wherein prior to the receiving step,
Collecting a plurality of customer information and merchant information; And
Generating consumption pattern information for each customer by matching the plurality of customer information and affiliated store information;
Customized marketing service providing method comprising a. The method of claim 11, wherein the consumption pattern information
Method for providing a customized marketing service, characterized in that at least one or more of the information associated with the consumption pattern of the user, merchant business type, merchant location, payment time, use amount and visit time. The method of claim 11, wherein the searching
Checking the usage information;
Extracting the consumption pattern information through the usage information;
Searching for an expected movement route associated with current location information according to the extracted consumption pattern information; And
Identifying a plurality of affiliated stores in the expected movement path;
Customized marketing service providing method comprising a. The method of claim 15, wherein the searching
Performing positioning on location information; And
Collecting affiliate store information around the corresponding location information;
Customized marketing service providing method comprising a. The method of claim 11, wherein the transmitting step
And providing the plurality of affiliated store information to the user through at least one transmission means of a multimedia text message, a short text message, an email, and a guide phone. The method of claim 11, wherein the transmitting step
Method for providing a customized marketing service, characterized in that the location information for the plurality of affiliated store information to the map data to transmit to the user. The method of claim 11, wherein after the transmitting step,
Adding a charge to an affiliated store visited by the user among a plurality of affiliated store information provided by the customized marketing service;
Custom marketing service providing method characterized in that it further comprises.
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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014065603A1 (en) * 2012-10-25 2014-05-01 Park Ki Up Method for providing, on basis of area, advertisement for business establishment and payment service to user via short-range communication between smartphone and ap
KR101468125B1 (en) * 2012-08-31 2014-12-03 에스케이 텔레콤주식회사 Method and Device for Providing Personalized Service
CN104603812A (en) * 2012-10-25 2015-05-06 朴琪业 Method for providing, on basis of area, advertisement for business establishment and payment service to user via short-range communication between smart phone and AP (access point)
KR20190018127A (en) * 2017-07-31 2019-02-21 목포대학교산학협력단 Method and apparatus for performing marketing and evaluation franchise based on electronic payment information
KR20210010400A (en) * 2019-07-17 2021-01-27 김동현 Apparatus and system of mileage management using point code
KR20210140902A (en) * 2020-05-14 2021-11-23 주식회사 다날 Advertising agency service apparatus to induce customers to watch advertisements through earning points using user-customized advertisements and operating method thereof
KR20210144198A (en) * 2020-05-21 2021-11-30 남영우 Blockchain based refundable integrated point operation management system and method thereof

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101468125B1 (en) * 2012-08-31 2014-12-03 에스케이 텔레콤주식회사 Method and Device for Providing Personalized Service
WO2014065603A1 (en) * 2012-10-25 2014-05-01 Park Ki Up Method for providing, on basis of area, advertisement for business establishment and payment service to user via short-range communication between smartphone and ap
CN104603812A (en) * 2012-10-25 2015-05-06 朴琪业 Method for providing, on basis of area, advertisement for business establishment and payment service to user via short-range communication between smart phone and AP (access point)
KR20190018127A (en) * 2017-07-31 2019-02-21 목포대학교산학협력단 Method and apparatus for performing marketing and evaluation franchise based on electronic payment information
KR20210010400A (en) * 2019-07-17 2021-01-27 김동현 Apparatus and system of mileage management using point code
KR20210140902A (en) * 2020-05-14 2021-11-23 주식회사 다날 Advertising agency service apparatus to induce customers to watch advertisements through earning points using user-customized advertisements and operating method thereof
KR20210144198A (en) * 2020-05-21 2021-11-30 남영우 Blockchain based refundable integrated point operation management system and method thereof

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