JP2004280652A - System and program for distributing marketing content - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and a program for providing marketing services to make use of the geographical characteristic of a place where a base station for public wireless LAN is installed and a user's characteristics by using the public wireless LAN as a tool for the marketing services and making itself a new source of an income for a common carrier and an installer of the base station of the public wireless LAN. <P>SOLUTION: An advertiser/agency 4 registers contents to be marketing contents and distribution conditions of the contents to a content management server 31. The marketing contents are distributed to a user terminal 10 connected to a wireless LAN access point 20 to be the base station for the public wireless LAN which coincides with the distribution conditions of the contents. The advertiser/agency 4 pays a prescribed service charge to an Internet provider 3 and a user contractor 2 in accordance with the number of distributing contents. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a marketing content distribution system that distributes marketing content such as advertisements to a user's information communication terminal using a wireless LAN, and a marketing content distribution program.
[0002]
[Prior art]
Public wireless LANs have been attracting attention since around 2000, and a plurality of telecommunications carriers have entered the public wireless LAN connection service business. However, the number of users of the public wireless LAN connection service has been sluggish, and it has been difficult for each communication carrier to continue the public wireless LAN connection service.
[0003]
In the conventional public wireless LAN service, a usage fee is collected from a user who uses the public wireless LAN connection service in order to recover facility costs such as an installation cost of a base station of the public wireless LAN and an Internet connection cost. You. However, in the initial stage of service introduction, in which the number of service users is small, it is difficult to recover costs such as equipment costs, and the cost burden on communication carriers and access point installers is large. Therefore, there is a need for an urgent construction of a system that increases the number of users of the public wireless LAN connection service and generates a new revenue source for the communication carrier.
[0004]
Advertisement information is transmitted from the access point, which is a base station of wireless communication, to the user's terminal, and when the user visits the advertiser's shop or purchases an article based on the advertisement information, the advertiser There has been proposed a communication system in which a fee is paid to an advertising company having an access point (for example, see Patent Document 1).
[0005]
There has also been proposed a device in which a communication carrier provides a user with a dial-up access point for paying a call charge to connect to a WWW server of an advertiser and collecting the Internet connection charge and the call charge from the advertiser. (For example, see Patent Document 2).
[0006]
[Patent Document 1]
JP-A-2003-6509 (pages 4-16, FIG. 1)
[Patent Document 2]
JP 2000-151811A (Pages 4-6, FIG. 1)
[0007]
[Problems to be solved by the invention]
However, a user of a public wireless LAN connection service wants to obtain contents from various Web servers via a wireless LAN, and a system described in Patent Literature 1 which focuses only on the use of an advertisement via wireless communication is disclosed. Even if applied to the public wireless LAN service, it does not lead to an increase in the number of users of the public wireless LAN connection service. In the system described in Patent Literature 2, it is necessary for a user to select and browse a desired advertisement from an unspecified number of advertisements. Therefore, from the advertiser's point of view, it is not guaranteed that a user who wants to show the advertisement will view the advertisement, and the advertisement effect is not significantly improved.
[0008]
Further, as a method for allowing a user who wants to show an advertisement to view the advertisement, there is an area marketing method of distributing an advertisement of an advertiser existing in a narrow range. However, mobile phones are used as terminals on the user side for realizing area marketing. However, only limited information can be sent to a mobile phone with a slow communication speed. In addition, since the user himself / herself must operate the mobile phone to transmit the location information to the communication carrier, there is a problem that the target users are limited.
[0009]
Therefore, the present invention uses a wireless LAN as a marketing service tool, performs a marketing service utilizing the geographical characteristics of a public wireless LAN access point, the characteristics of a user, and the like. The aim is to provide systems and programs that create new sources of revenue with point installers.
[0010]
[Means for Solving the Problems]
A marketing content distribution system according to the present invention is a marketing system including a wireless access point connectable to an information communication terminal via a wireless communication line and connecting the information communication terminal to the Internet via a communication network and a server of an Internet connection company. In a content distribution system, a server of an Internet connection company stores marketing content that is content for promoting marketing, and transmits marketing content that matches attribute information that is information on the installation location of a wireless access point to a wireless device. It is characterized by transmitting to an access point.
[0011]
The server of the Internet connection company may include a content management server that stores the marketing content and transmits the stored marketing content to the wireless access point, and an authentication management server that transmits the attribute information to the content management server. According to such a configuration, since the marketing content distribution system includes two servers, distributed processing of information is performed by a content management server that manages marketing content and an authentication management server that manages wireless access points. It is possible to reduce the information processing load on each server.
[0012]
The content management server may include a content providing terminal that transmits marketing content and distribution condition information that is a condition for specifying the marketing content to be transmitted to the wireless access point. May be stored, and when the information communication terminal is connected to the wireless access point, the content management server receives the attribute information of the wireless access point from the authentication management server, and stores the attribute information in the wireless access point. Alternatively, the marketing content of the distribution condition information matching the attribute information may be transmitted. According to such a configuration, the content management server can transmit marketing content according to the installation location of each wireless access point to each wireless access point.
[0013]
The content management server calculates a service usage fee, which is a fee charged to the marketing content provider, based on the number of times the marketing content has been transmitted to the information communication terminal at a predetermined timing, and stores the information of the calculated amount in the content. It may be transmitted to the providing terminal. According to such a configuration, the Internet connection provider can charge a service usage fee to a marketing content provider and earn revenue.
[0014]
When the transmission of the marketing content to the wireless access point by the content management server ends, the authentication management server may set the information communication terminal to a state where the information communication terminal can connect to an arbitrary Web server via the Internet. According to such a configuration, since the information communication terminal that has received the content can connect to the Internet, the Internet connection company does not require the user of the information communication terminal to make a contract with the Internet connection company in advance. Internet connection service can be provided.
[0015]
The marketing content may include a question for the user of the information communication terminal, the information communication terminal may receive an input of the user's answer to the question and transmit the input to the content management server via the wireless access point, The content management server may receive the answer from the information communication terminal and store it. According to such a configuration, the marketing content provider can perform a marketing activity of obtaining user information by using the marketing content in a questionnaire format.
[0016]
The content management server may calculate, at a predetermined timing, the amount of the service usage fee based on the number of times the answer to the question to the user has been received, and transmit information on the calculated amount to the content providing terminal. According to such a configuration, the Internet connection provider can charge the marketing content provider a service usage fee according to the number of responses to the content of the questionnaire format.
[0017]
The wireless access point may be connected to a communication network and may include a position confirmation server that stores the position of each wireless access point in advance, the wireless access point may measure its own position and generate position information, and the content management server may Alternatively, the position information may be read at a predetermined timing, and may be compared with the position of the wireless access point stored in the position confirmation server to determine whether the wireless access point has been moved. According to such a configuration, it is possible to prevent the installer of the wireless access point from changing the installation position of the wireless access point without permission of the Internet operator.
[0018]
A marketing content distribution program according to the present invention is a marketing content that can be connected to an information communication terminal via a wireless communication line and includes a wireless access point for connecting the information communication terminal to the Internet via a communication network and a server of an Internet connection company. A marketing content distribution program mounted on a server of an internet connection company in a content distribution system, wherein the computer stores marketing content, which is content for promoting marketing, and information on a location where a wireless access point is installed. A process of transmitting marketing content that matches the attribute information to the wireless access point is performed.
[0019]
BEST MODE FOR CARRYING OUT THE INVENTION
Embodiment 1 FIG.
FIG. 1 is a conceptual diagram illustrating a first embodiment of the present invention. The marketing content distribution system according to this embodiment includes a user terminal 10 for inputting / outputting information, a wireless LAN access point 20 capable of wireless communication with a user terminal 10 within a predetermined range, and a configuration of the user terminal 10. Authentication management server 30 for specifying the content and the wireless LAN access point 20, a content management server 31 for storing marketing content (hereinafter, also simply referred to as content) provided by the advertiser / agent 4, and a content management server 31 And a communication network 100 connecting the wireless LAN access point 20, the authentication management server 30, and the content management server 31 to each other.
[0020]
A user 1 as an end user has a user terminal 10 and operates the user terminal 10. The contract user 2 installs and manages the wireless LAN access point 20. The Internet connection provider 3 installs and manages an authentication management server 30 and a content management server 31 that can be connected to the wireless LAN access point 20 and the Internet 5 via the communication network 100. The advertiser / agency 4 is, for example, an advertiser, an advertising agency, a planning company, or the like that provides advertisement content, and installs and manages the advertiser terminal 40. The contract user 2 has concluded an Internet connection service use contract with the Internet connection provider 3. The advertiser / agency 4 has concluded a contract for using the marketing service with the Internet connection company 3. The marketing service is a service for automatically distributing marketing content to the user terminal 10. The Internet service contract and the marketing service contract will be described later.
[0021]
The information communication terminal is realized by the user terminal 10. The wireless access point is realized by the wireless LAN access point 20. The content providing terminal is realized by the advertiser terminal 40.
[0022]
The user 1 operates the user terminal 10. The user terminal 10 is an information communication terminal having a wireless communication function and an Internet connection function, such as a PDA terminal or a notebook personal computer. The user terminal 10 may be an information communication terminal owned by the user 1 or an information communication terminal owned by the contract user 2 and lent to the user 1. The user terminal 10 receives the information input by the user 1 and establishes a wireless LAN connection with the wireless LAN access point 20 installed by the contract user 2 based on the operation of the user 1. Then, the user terminal 10 transmits, to the wireless LAN access point 20, the terminal identification information for specifying the form of the user terminal 10 and the information input by the user 1.
[0023]
The terminal identification information is information that specifies the form of the user terminal 10 to the extent that it is, for example, a PDA terminal or a notebook personal computer. The content management server 31 specifies the form of the user terminal 10 using an HTTP environment variable. Also, the information received from the wireless LAN access point 20 is displayed on a display unit (not shown). The content management server 31 specifies the type of the browser installed in the user terminal 10 based on, for example, an HTTP environment variable transmitted by the user terminal 10. Then, the form of the user terminal 10 on which the specified type of browser operates is specified.
[0024]
The contract user 2 installs the wireless LAN access point 20 at a commercial facility, a store, a private house, or the like. When the contract user 2 concludes the Internet connection service use contract with the Internet connection service provider 3, the information specifying the wireless LAN access point 20 and the geographical characteristics of the installation location, the expected characteristics of the user 1, and the like are obtained. Is stored in the authentication management server 30.
[0025]
The information for specifying the wireless LAN access point 20 may be, for example, a MAC address previously owned by the wireless LAN access point 20, an IP address given by the Internet connection provider 3 for Internet connection, or information provided by the Internet connection provider 3. This is a unique character string using alphanumeric characters such as a prepared ID number. The authentication management server 30 stores information specifying the wireless LAN access point 20 as contractor information. The wireless LAN access point 20 stores information for specifying the wireless LAN access point 20 as access point identification information. The access point identification information is input and stored by the contract user 2 by connecting an information communication terminal such as a personal computer to the wireless LAN access point 20.
[0026]
Information such as the geographical characteristics of the installation location and the expected characteristics of the user 1 may be, for example, a wireless LAN access point 20 installed in an environment where there are many electronic stores around, where there are many electronic stores around and 1 indicates a man in his 20's to 40's who is highly interested in IT equipment and game machines. Also, for example, in the case of a wireless LAN access point 20 installed in a coffee shop in an office district where a movie theater or a theater is located, there are many movie theaters and theaters around, and the user 1 is in his twenties with high interest in clothing and eating out. Indicates that she is a woman in her 30s. In addition, the Internet connection provider 3 and the contract user 2 may add information based on the knowledge to the contractor information.
[0027]
The Internet connection service use contract will be described. The Internet connection service use contract is a contract concluded between the contract user 2 and the Internet connection business 3. Specifically, as a price for connecting the wireless LAN access point 20 possessed by the contract user 2 to the Internet 5 via the facilities of the Internet connection provider 3, the contract user 2 gives the Internet connection provider 3 a predetermined usage fee. Is a contract to pay. In addition, in response to the wireless LAN access point 20 transmitting the content to the user terminal 10, the Internet connection provider 3 pays the contract user 2 a predetermined usage fee.
[0028]
The contract for using the Internet connection service may be made in writing, or may be made through the Internet 5 using an information communication terminal such as a personal computer owned by the contract user 2. When the Internet connection service use contract is concluded by the document, the Internet connection company 3 inputs the contractor information to the authentication management server 30. When the Internet communication service use contract is concluded by the information communication terminal owned by the contract user 2, the contract user 2 transmits the contractor information input to the information communication terminal to the authentication management server 30. The authentication management server 30 stores the input or received contractor information.
[0029]
The wireless LAN access point 20 performs wireless LAN communication with the user terminal 10 and transmits and receives information. Also, information is transmitted and received to and from each communication device via the communication network 100. When the wireless LAN access point 20 establishes a wireless LAN connection with the user terminal 10, the wireless LAN access point 20 transmits the information received from the user terminal 10 and the access point identification information to the authentication management server 30 via the communication network 100, and The user terminal 10 and the communication network 100 are connected in accordance with the authentication result of 30.
[0030]
Further, the wireless LAN access point 20 may have a position detection function of acquiring position information that is information on the installation position of the wireless LAN access point 20, and the Internet connection operator 3 is connected to the communication network 100, A position confirmation server that stores position information of each wireless LAN access point 20 may be provided.
[0031]
The wireless LAN access point 20 generates position information including the latitude and longitude of the installation position of the wireless LAN access point 20. The wireless LAN access point 20 may acquire position information using, for example, a GPS (Global Positioning System), or acquire position information using a position information service provided by a PHS (Personal Handyphone System) operator. May be. When a position detection function is provided, the wireless LAN access point 20 is connected to a mobile phone network or a PHS network. The content management server 31 connects to the wireless LAN access point 20 via a mobile phone network or a PHS network at a predetermined timing, for example, when an Internet connection service contract is concluded, when content transmission starts, or when content transmission ends. Then, the position detection function reads the position information generated by measuring the position.
[0032]
The position confirmation server accepts and stores the information on the position of each wireless LAN access point 20 previously input by the Internet connection business 3. When the content management server 31 reads the location information of the wireless LAN access point 20, it compares the location information of the wireless LAN access point 20 with the location information stored by the location confirmation server and moves the installation location of the wireless LAN access point 20 without permission from the Internet connection provider 3. It is determined whether or not it has been performed.
[0033]
The determination as to whether the installation position of the wireless LAN access point 20 has been moved is made by comparing the position information detected by the position detection function of the wireless LAN access point 20 with the position information stored by the position confirmation server, for example. If there is a difference of 1 km or more, it is determined that the installation position of the wireless LAN access point 20 has been moved. When the content management server 31 determines that the installation position of the wireless LAN access point 20 has been moved, for example, the content management server 31 stores the e-mail address of the contract user 2 and the Internet connection provider 3 stored in advance. May be notified that the installation position of the wireless LAN access point 20 has been moved, or a display indicating that the installation position has been moved is displayed on a display unit (not shown) of the content management server 31. The Internet connection carrier 3 may be notified by a method.
[0034]
When the authentication management server 30 is connected to the communication network 100 and receives the access point identification information and the terminal identification information from the wireless LAN access point 20, the authentication management server 30 compares the access point identification information with the pre-stored contractor information. It is determined whether the wireless LAN access point 20 is a legitimate wireless LAN access point 20 based on an Internet connection service contract.
[0035]
When the authentication management server 30 determines that the wireless LAN access point 20 is a legitimate wireless LAN access point 20, the authentication management server 30 transmits contractor information and terminal identification information to the content management server 31. Further, it transmits to the wireless LAN access point 20 connection permission information which is information indicating permission of the user terminal 10 to connect to the Internet 5 via the communication network 100. At this time, the connection permission information may include information on a time (for example, one hour) during which connection to the Internet 5 is permitted. In addition, the authentication management server 30 sets the user terminal 10 in a state where it can be connected to an arbitrary Web server via the Internet 5.
[0036]
The content management server 31 is connectable to the communication network 100, and upon receiving the contractor information and the terminal identification information from the authentication management server 30, compares the contractor information with the marketing execution condition information stored in advance. The marketing execution condition information is information indicating a marketing execution condition which is a condition for determining whether or not to transmit each content provided by the advertiser / agency 4 to the user terminal 10.
[0037]
The marketing execution conditions are determined by, for example, an execution period, target user characteristics, geographical characteristics, and the like. For example, a condition that content is transmitted only to a wireless access point 20 where many women in their 20s who are interested in clothing gather, and a wireless access point 20 having a geographical characteristic near a movie theater, The condition is that only the content is transmitted. The marketing content is content necessary for marketing activities (content for promoting marketing), and is, for example, an advertisement, a format for a questionnaire survey, a game, and the like. The content management server 31 compares the contractor information with the marketing execution condition information and selects the content of the marketing execution condition information that matches the contractor information.
[0038]
Then, the content management server 31 converts the selected content into a format corresponding to the user terminal 10 based on the terminal identification information and transmits the format to the wireless LAN access point 20. When the Internet connection provider 3 includes a location confirmation server, the marketing execution condition may include the location condition, and the content management server 31 reads the location information of the wireless LAN access point stored in the location confirmation server and reads the information. , May be compared with marketing execution condition information.
[0039]
In addition, the content management server 31 transmits information about the access point that transmitted the content, information about the transmission start time and the transmission end time of the content, and marketing information that is transmitted from the user terminal 10 such as, for example, a questionnaire response. The information is stored in association with the information. Then, the content management server 31 tallies up the number of transmissions of the content, the transmission time, the number of collections of the marketing information, and the like at a predetermined timing, for example, at the end of the month. The service usage fee is calculated based on the marketing service usage contract concluded between and the advertiser / agent 4 is charged.
[0040]
The advertiser terminal 40, which is an information communication terminal such as a personal computer, transmits to the content management server 31 the marketing execution conditions input by the advertiser / agency 4 and the content required for marketing activities. Further, the advertiser / agency 4 pays a service usage fee charged by the content management server 31 based on the marketing service usage contract.
[0041]
The marketing service use contract will be described. The marketing service use contract is a contract concluded between the Internet connection company 3 and the advertiser / agency 4. Specifically, in response to the content provided by the advertiser / agency 4 being transmitted to the user terminal 10, the advertiser / agency 4 pays a predetermined service usage fee to the Internet connection operator 3 It is.
[0042]
The marketing content distribution program installed in the content management server 31 stores the marketing content in the computer and transmits the marketing content that matches the contractor information of the wireless LAN access point 20 to the wireless LAN access point 20. Let it run. Further, the computer may store the marketing content and execute a process of transmitting the marketing content matching the contractor information to the wireless LAN access point 20. Further, when the user terminal 10 is connected to the wireless LAN access point 20, the subscriber information of the wireless LAN access point 20 is received from the authentication management server 30, and the wireless LAN access point 20 matches the contractor information. A process of transmitting the marketing content of the marketing execution condition information to be performed may be executed.
[0043]
The marketing content distribution program mounted on the authentication management server 30 causes the computer to execute processing for transmitting contractor information to the content management server. Further, a process of storing contractor information corresponding to each of the plurality of wireless LAN access points 20 may be executed.
[0044]
Next, the operation of this embodiment will be described. FIG. 2 is a timing chart for explaining the operation of this embodiment.
[0045]
First, the contract user 2 concludes an Internet connection service use contract with the Internet connection provider 3, and installs the wireless LAN access point 20. At this time, the contract user 2 pays a predetermined usage fee to the Internet connection operator 3 (step S101). Further, the advertiser / agency 4 concludes a marketing service use contract with the Internet connection provider 3, and transmits the marketing execution condition information and the content to the content management server 31 via the advertiser terminal 40 (step S102). ).
[0046]
When connected to the wireless LAN access point 20, the user terminal 10 transmits terminal identification information to the wireless LAN access point 20 (Step S103). The wireless LAN access point 20 transmits the access point identification information and the received terminal identification information to the authentication management server 30 (Step S104).
[0047]
The authentication management server 30 compares the received access point identification information with pre-stored contractor information to determine whether or not the access point is the wireless LAN access point 20 of the contractor of the Internet connection service contract. The wireless LAN access point 20 is specified (step S105). After specifying the wireless LAN access point 20, the authentication management server 30 transmits the terminal identification information and the contractor information of the specified wireless LAN access point 20 to the content management server 31 (step S106).
[0048]
Upon receiving the contractor information and the terminal identification information from the authentication management server 30, the content management server 31 compares the contractor information with the marketing execution condition information (step S107). Then, the content management server 31 selects the content of the marketing execution condition information that matches the contractor information, converts the selected content into a format corresponding to the user terminal 10 based on the terminal identification information, and The data is transmitted to the user terminal 10 via the server 20 (step S108). When there are a plurality of contents of the marketing execution condition information that match the contractor information, all the contents may be sequentially transmitted to the user terminal 10, but only one content based on a predetermined order is provided. May be transmitted to the user terminal 10.
[0049]
Upon receiving the content, the user terminal 10 displays the content on the display unit or outputs sound. The user 1 views the content (step S109). If the content is, for example, a questionnaire survey (question or the like), the user 1 inputs marketing information as a response to the questionnaire survey to the user terminal 10, and the user terminal 10 sends the marketing information to the content management server 31. It transmits (step S110).
[0050]
The content management server 31 stores the information of the wireless LAN access point 20 that transmitted the content, the information of the transmission start time and the transmission end time, and the marketing information received from the user terminal 10 in association with each other (step S111). . When the transmission of the content ends, the content management server 31 notifies the authentication management server 30 that the transmission of the content has ended. In addition, the content management server 31 may immediately transmit the marketing information that is the answer to the questionnaire survey to the advertiser terminal 40.
[0051]
Upon being notified from the content management server 31 that the transmission of the content has been completed, the authentication management server 30 transmits the connection permission information to the wireless LAN access point 20 based on the Internet connection service contract (step S112). The authentication management server 30 manages the user terminal 10 as a temporary user of the Internet connection service based on the terminal identification information. That is, the user terminal 10 is permitted to connect to an arbitrary Web server via the Internet 5 until the temporary user period elapses.
[0052]
The wireless LAN access point 20 connects the user terminal 10 to the communication network 100 based on the received connection permission information (Step S113). If the connection permission information includes information for limiting the time during which connection to the Internet 5 is permitted, the user 1 uses the user terminal 10 to access the Internet 5 through the wireless LAN access point 20 until the time limit expires. The Internet connection service provided by the connection provider 3 can be used (step S114).
[0053]
The content management server 31 tallies up the number of transmissions, the transmission time, the number of collections of marketing information, and the like of the stored content at a predetermined timing such as the end of the month, and calculates a service usage fee to be charged based on the marketing service usage contract. 40 and a request is made (step S115). The content management server 31 calculates, for example, [(the number of transmission times × transmission time) × the first coefficient + the number of collected marketing information × the second coefficient] for each content, and the advertiser / agency 4 that provided the content. To the advertiser terminal 40 by e-mail or another online communication method. Note that the first coefficient and the second coefficient are predetermined coefficients for calculating the amount of money, and are clarified at the time of contract.
[0054]
When the advertiser terminal 40 receives the notification of the service usage fee, the advertiser / agency 4 pays the notified service usage fee to the Internet connection operator 3 (step S116). The payment may be made by a method such as an off-line bank account transfer. However, the advertiser terminal 40 automatically connects to the online banking system in response to receiving the notification of the service usage fee, and the online banking system. The transfer may be made via. In that case, a program for that purpose is stored in the advertiser terminal 40. Further, the advertiser terminal 40 may transfer the electronic money distributed on the network to the server managed by the Internet connection provider 3 in response to receiving the notice of the service usage fee.
[0055]
Further, the Internet connection company 3 pays the usage fee to the contract user 2 based on the Internet connection service contract. The content management server 31 calculates, for example, [(number of transmission times × transmission time) × third coefficient + number of collected marketing information × fourth coefficient] for each access point, and uses the amount according to the calculation result as a contract usage. Pay to person 2. Payment may be made by a method such as offline bank account transfer, or the content management server 31 may automatically connect to the online banking system and make the transfer via the online banking system. In that case, a program for that purpose is stored in the content management server 31. In addition, the content management server 31 transfers electronic money distributed on the network to a terminal device owned by the contract user 2 or a contract user management terminal device wirelessly connectable to the wireless LAN access point 20. Is also good.
[0056]
In this embodiment, the characteristics of the user can be estimated from the geographical conditions of the installation location (area, store, organization, etc.) of the wireless LAN access point 20 and the characteristics of the installation location. It is possible to propose a new means of area marketing to a company, which was feasible only in the previous form.
[0057]
Also, when the content transmission destination is a personal computer, it is possible to transmit a larger amount of moving images, interactive contents, and the like as compared with a mobile phone or a PDA terminal. Further, unlike a case where a mobile phone is used, contents can be transmitted without burdening a user with a communication fee.
[0058]
Further, the user 1 can use the Internet connection service free of charge without consulting with the Internet connection company 3 in advance by viewing advertisements and cooperating with questionnaire surveys.
[0059]
If the wireless LAN access point 20 has a position detection function and the Internet connection provider 3 has a position confirmation server, the content to the wireless LAN access point 20 in the area specified by the latitude and longitude is used. Can be used as a marketing execution condition. In such a case, for example, a notification of an event to be performed 30 minutes later can be transmitted from the event venue to the wireless LAN access point 20 within an area having a radius of several kilometers. Further, for example, a business operator planning to open a store in a certain area can transmit the contents of the questionnaire survey to the wireless LAN access point 20 in the commercial area of the store opening site.
[0060]
Embodiment 2 FIG.
FIG. 3 is a conceptual diagram for explaining the second embodiment. This embodiment differs from the first embodiment in that the contract user 2 includes a monitor 21 and the Internet connection provider 3 transmits contents to the monitor 21 via the wireless LAN access point 20. Then, the user 1 views the content such as an advertisement via the monitor 21. Here, the same reference numerals as those in FIG. 1 denote the same servers and the like as in the first embodiment, and a description thereof will be omitted.
[0061]
The monitor 21 has a wireless LAN communication function and is connected to the communication network 100 via the wireless LAN access point 20. The monitor 21 has a function of displaying and operating the content received from the content management server 31 via the wireless LAN access point 20. The contract user 2 may own the monitor 21 or may borrow the monitor 21 owned by the Internet connection business 3. The contract user 2 places the monitor 21 in a range where the radio waves of the wireless LAN access point 20 can reach. The installation place of the monitor 21 is, for example, indoors such as indoors or outdoors such as outer walls.
[0062]
Next, the operation of this embodiment will be described. FIG. 4 is a timing chart for explaining the operation of this embodiment.
[0063]
First, the contract user 2 concludes a use contract for the Internet connection service with the Internet connection provider 3 and installs the wireless LAN access point 20. At this time, the contract user 2 pays a predetermined usage fee to the Internet connection operator 3 (step S201). If the contract user 2 does not own the monitor 21, the monitor 21 owned by the Internet connection operator 3 may be lent to the contract user 2 (step S202).
[0064]
The advertiser / agency 4 concludes a marketing service use contract with the Internet connection provider 3, and transmits the marketing execution condition information and the content to the content management server 31 via the advertiser terminal 40 (step S203). The monitor 21 transmits the terminal identification information to the wireless LAN access point 20 (Step S204). The wireless LAN access point 20 transmits the access point identification information and the received terminal identification information to the authentication management server 30 (Step S205).
[0065]
The authentication management server 30 compares the received access point identification information with pre-stored contractor information to determine whether or not the access point is the wireless LAN access point 20 of the contractor of the Internet connection service contract. The wireless LAN access point 20 is specified (step S206). Upon specifying the wireless LAN access point 20, the authentication management server 30 transmits the contractor information and the terminal identification information to the content management server 31 (Step S207).
[0066]
Upon receiving the contractor information and the terminal identification information from the authentication management server 30, the content management server 31 compares the contractor information with the marketing execution condition information (step S208). Then, the content management server 31 selects the content of the marketing execution condition information that matches the contractor information, converts the selected content into a format corresponding to the monitor 21 based on the terminal identification information, and sets the wireless LAN access point 20. The data is transmitted to the monitor 21 via the terminal (step S209).
[0067]
Upon receiving the content, the monitor 21 displays the content on a display unit (not shown) or outputs sound (step S210). The surrounding users 1 watch the content displayed on the monitor 21. The content management server 31 stores the wireless LAN access point 20 that transmitted the content and the time when the transmission of the content was started (step S211).
[0068]
When the transmission of the content ends, the monitor 21 disconnects the connection with the wireless LAN access point 20 (step S212). The content management server 31 stores the wireless LAN access point 20 that has transmitted the content and the time at which the transmission of the content has ended (step S213). The content management server 31 tallies the number of transmissions of the content, the transmission time, and the like at a predetermined timing, for example, at the end of the month, notifies the advertiser terminal 40 of the service usage fee based on the marketing service usage contract, and makes a request (step). S214).
[0069]
When the advertiser terminal 40 receives the notification of the service usage fee, the advertiser / agency 4 pays the notified service usage fee to the Internet connection operator 3 (step S215). The Internet connection company 3 pays the usage fee to the contract user 2 based on the Internet connection service contract.
[0070]
As described above, the contract user 2 installs the wireless LAN access point 20 and the monitor 21 for content display in a store or the like, thereby enabling the user 2 to use the Internet 5 via the wireless LAN regardless of the presence or absence of the user. The income can be obtained from the advertiser / agency 4.
[0071]
Although not shown in FIG. 3, the wireless LAN access point 20 can be connected to the user terminal 10 by wireless communication as in the case of the first embodiment, and the server of the Internet connection company 3 Then, the user terminal 10 is connected to the Internet 5 via the communication network 100. Further, in this embodiment, a time during which the user terminal 10 can access an arbitrary Web server via the wireless LAN access point 20 can be allocated according to the number and time of displaying the content on the monitor 21.
[0072]
【The invention's effect】
As described above, according to the present invention, the server of the Internet connection company can transmit the marketing content according to the attribute information that is the information on the installation location of the wireless access point to the wireless access point. In addition, there is an effect that a marketing service utilizing the geographical characteristics of the wireless access point and the characteristics of the user can be performed.
[Brief description of the drawings]
FIG. 1 is a conceptual diagram illustrating a first embodiment of the present invention.
FIG. 2 is a timing chart illustrating an operation of the first exemplary embodiment of the present invention.
FIG. 3 is a conceptual diagram illustrating a second embodiment of the present invention.
FIG. 4 is a timing chart illustrating an operation of the second exemplary embodiment of the present invention.
[Explanation of symbols]
1 user
2 contract users
3 Internet service providers
4 Advertisers and agencies
5 Internet
10 User terminal
20 wireless LAN access points
21 Monitor
30 Authentication Management Server
31 Content Management Server
40 Advertiser terminal
100 communication network

Claims (9)

A marketing content distribution system that can be connected to an information communication terminal via a wireless communication line and includes a wireless access point that connects the information communication terminal and the Internet via a communication network and a server of an Internet connection company,
The server of the Internet connection company stores marketing content that is content for promoting marketing, and transmits marketing content that matches attribute information that is information on the installation location of the wireless access point to the wireless access point. Marketing content distribution system characterized by the following. The server of the Internet connection company includes a content management server that stores marketing content and transmits the stored marketing content to a wireless access point, and an authentication management server that transmits attribute information to the content management server. The described marketing content distribution system. The content management server includes a content providing terminal that transmits the marketing content and distribution condition information that is a condition for specifying the marketing content to be transmitted to the wireless access point,
The authentication management server stores attribute information corresponding to each of the plurality of wireless access points,
When the information communication terminal is connected to the wireless access point, the content management server receives the attribute information of the wireless access point from the authentication management server, and provides the wireless access point with distribution condition information matching the attribute information. The marketing content distribution system according to claim 2, wherein the marketing content is transmitted. The content management server calculates a service usage fee, which is a fee charged to the marketing content provider, based on the number of times the marketing content has been transmitted to the information communication terminal at a predetermined timing, and stores the information of the calculated amount in the content. 4. The marketing content distribution system according to claim 3, wherein the system transmits the marketing content to a providing terminal. The marketing content distribution system according to claim 4, wherein the authentication management server sets the information communication terminal to a state in which the information communication terminal can be connected to an arbitrary Web server via the Internet when the transmission of the marketing content to the wireless access point by the content management server ends. . Marketing content includes questions for users of information and communication devices,
The information communication terminal receives an input of the user's answer to the question and transmits the content to the content management server via a wireless access point,
The marketing information distribution system according to claim 5, wherein the content management server receives and stores the answer from the information communication terminal. 7. The content management server according to claim 6, wherein the content management server calculates the amount of the service charge at a predetermined timing based on the number of times the answer to the question to the user has been received, and transmits information of the calculated amount to the content providing terminal. Marketing content distribution system. A location confirmation server connected to the communication network and storing the location of each wireless access point in advance,
The wireless access point measures its own position and generates position information,
The content management server reads the location information at a predetermined timing, compares the location information with the location of the wireless access point stored in the location confirmation server, and determines whether the wireless access point has been moved. The marketing content distribution system according to any one of claims 2 to 7. An Internet connection provider in a marketing content distribution system that can be connected to the information communication terminal via a wireless communication line and includes a wireless access point for connecting the information communication terminal and the Internet via a communication network and an Internet connection provider server. A marketing content distribution program installed on a server,
On the computer,
In addition to storing marketing content that is content for promoting marketing, a process of transmitting marketing content that matches attribute information that is information on the installation location of the wireless access point to the wireless access point is executed. Marketing content distribution program.

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