JP2003091629A - Marketing information preparing device and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To prepare the detailed marketing information with high accuracy. SOLUTION: A server (marketing information preparing device) 3 of a research service company acquires the user's personal information on a portable telephone 1 in advance by questionnaire survey and the like, and stores the same in a personal information storing means 7. On the other hand, the server acquires the positional information (information on user's seat) of the user's portable telephone through a carrier 2, and performs the statistical work on the basis of the user's personal information and the information on the user's seat to prepare the marketing information. A third person can browse the prepared marketing information from a third person's terminal 4 (client) through the Internet 5 by storing the prepared marketing information in a Web server 10, and further the marketing information can be prepared and provided by performing the marketing research in real time by receiving the request to research from the client's terminal.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing information creation apparatus and a marketing information creation method for collecting marketing information by collecting the location of a user of a portable terminal such as a mobile phone and personal information of the user. Regarding

[0002]

2. Description of the Related Art Conventionally, when investigating what kind of attributes (sex, age, hobbies, occupation, etc.) people present near a specific place actually have, In the vicinity, information is collected by conducting a questionnaire survey using human tactics, or by placing a large number of investigators at each checkpoint and counting the number of people in the city using a counter. Then, the collected information is sent to a PC (Personal Computer: Personal Computer).
ter) etc., and marketing information is created by performing statistical processing.

[0003] On the other hand, the penetration rate of mobile phones has improved dramatically as the situation approaches the situation of one person per person, the number of users increases, and the age group of users is widely distributed. is doing. Many techniques for identifying the position of the user of the mobile phone using this mobile phone have been disclosed.
For example, in Japanese Unexamined Patent Application Publication No. 8-47187, a mobile phone uses a base station identification code for identifying each base station of a plurality of carriers (telephone companies) and position information paired with its received electric field intensity as a pair to a mobile management station. A technique is disclosed in which the mobile management station transmits and detects the current position of the mobile phone based on the position information. Further, there is also known a technique of specifying the position where the user of the mobile phone is by using a mobile phone having a GPS (Global Positioning System) signal processing function.

[0004]

However, marketing research by human tactics, which mobilizes a large number of personnel, is expensive and, in particular, it is very difficult to carry out continuous research. In addition, for example, when a large number of investigators use a counter to measure the number of people in the city according to the classification according to age, sex, etc. , Because men and women, children, etc. have different counting methods,
An error may occur in the measurement result. Also, in order to create and organize marketing information after manually inputting measurement results and questionnaire results by the investigator on a PC,
It takes time to process the data. Further, for example, follow-up surveys or continuous surveys such as conducting questionnaires for the same subject at different times are practically difficult. In addition, when conducting a questionnaire, it is necessary to face the questionnaire target person, and thus it is difficult to collect data when the target person is inside a building or moving by a vehicle or the like.

In order to solve the above problems, the present invention provides a marketing information creating apparatus and a marketing information creating method that can create highly accurate and detailed marketing information using a user's mobile terminal. With the goal.

[0006]

In order to achieve the above object, in the present invention, the personal information of the user of the portable terminal is stored in the personal information storage means while the personal information of the user is used from the portable terminal of the user. The information on the location of the person is detected and acquired, and the marketing information is created by performing the statistical processing based on the personal information of the user and the information on the location of the user. With this configuration, it is possible to reliably obtain the personal information of the user of the mobile terminal and the location of the user, and it is possible to create highly accurate and detailed marketing information.

Further, in the present invention, the personal information of the user of the portable terminal is any one of the sex, age, hobby, educational background, occupation, income, preference, interest, possession, and affiliation of the user or those. It is configured to be a combination of. With this configuration, various attributes of the user can be used as personal information of the user of the mobile terminal, and more detailed marketing information can be created.

Further, in the present invention, a Web for browsing or providing marketing information on the Internet is provided.
It is configured to have a server. With this configuration, it becomes possible to provide marketing information to the client via the Internet.

Further, in the present invention, the marketing information is created in real time. With this configuration, it is possible to immediately create marketing information having real-time properties and high utility value. In addition,
The real time described in the present specification includes a time difference caused by a communication time on a network, a response time until information is acquired, a processing time for processing information, and the like.

Further, according to the present invention, a request for creating marketing information is received from the client terminal via the Internet, the marketing information is created in real time, and the marketing information is stored on the Web server. Marketing information can be viewed or provided in real time on the client terminal.
With this configuration, it becomes possible to create marketing information that immediately reflects the request for the survey from the client and provide the marketing information to the client via the Internet with almost no time lag.

Further, according to the present invention, for a user who is an information provider used for creating marketing information,
It is configured to provide a predetermined additional service. With this configuration, it becomes possible to improve the user's willingness to use the service provided by the marketing information collecting apparatus of the present invention, the number of users who use the service increases, and statistically accurate It is possible to create various marketing information.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a marketing information creating apparatus and a marketing information creating method of the present invention will be described below with reference to the drawings. Figure 1
FIG. 1 is a configuration diagram showing an embodiment of a marketing information creation system according to the present invention. The marketing information creation system shown in FIG. 1 includes a user's mobile phone (mobile terminal) 1, a carrier (telephone company) 2, a research service company's server (marketing information creation device) 3, a survey requester (hereinafter referred to as a requester). The terminal 4 is called. The user described in this specification means not only the person who actually uses the mobile phone, but also the person who has a contract for the mobile phone and the creation of the marketing information according to the present invention. Includes those who cooperate with the service.

The user's mobile phone 1 can send and receive digital data such as text data and image data in addition to the call function. The carrier 2 is, for example, a center of a telephone company such as a telecommunications carrier, and manages data transmission / reception in the mobile phone 1 using the mobile phone network 6.

Further, the carrier 2 is a data relay center between the mobile phone 1 of the user and the server 3 of the survey service company in the service for creating marketing information according to the present invention (hereinafter referred to as this service). It also plays a role. Note that, as shown in FIG. 1, the user's mobile phone 1 and the server 3 of the survey service company may be allowed to transmit and receive data via the Internet 5.

The server 3 of the survey service company is a server that performs integrated management and operation of this service.
The server 3 includes a personal information storage means 7 for storing personal information of a user of the mobile phone 1, a position information storage means 8 for storing position information of each mobile phone 1 and time information when the mobile phone 1 was present at that position, for example, It has an additional information storage means 9 for storing miscellaneous information such as information relating to social events and weather and event information, and a web server 10 for disclosing information on the Internet 5. Although not shown, the mobile phone 1 also has processing means for processing / creating data, and a communication interface for transmitting / receiving information to / from the carrier 2 and other devices. Information is also received via this communication interface.

The client terminal 4 can access the Web server 10 of the survey service company via the Internet 5, and the client can use the terminal 4 to conduct a marketing survey to the survey service company via the Internet 5. It is possible to make a request.

Next, the processing performed by the marketing information collecting system shown in FIG. 1 will be described. First, when performing this service, the survey service company requests the carrier 2 to cooperate with this service and makes a contract in advance.
With the cooperation of the carrier 2, the survey service company can deliver the questionnaire to the user and obtain the position information of the mobile phone 1 of the user. It is also possible to send and receive information between the server 3 of the survey service company and the mobile phone 1 of the user, not via the carrier 2 but via the Internet 5.

On the other hand, the survey service company requests the user to cooperate in this service. In this case, it is necessary for the user to consider the content of this service and to understand the contract content. FIG. 2 is an embodiment according to the present invention and is a flowchart for explaining a contract made between a user and a survey service company before the implementation of this service. First, in step S101, the carrier 2 transmits information (cooperation request request information) requesting a request for cooperation to this service to a new user or a current user of the mobile phone 1 and a questionnaire. As the transmission method, it is preferable to transmit the information by e-mail or store the Web page related to the cooperation request request information in the Web server 10 so that the Web page can be browsed. The mobile phone 1 of the user receives the cooperation request request information and the questionnaire in step S102. The user can operate the mobile phone 1 to read the cooperation request request information and the questionnaire.

It is preferable that the cooperation request request information clearly indicates that the personal information of the user (personal information filled in the questionnaire by the user) is used in this service. In addition, for users who have accepted cooperation for this service and who have effectively used this service (for example, users who respond to a real-time questionnaire described below), a line discount service for the mobile phone 1 is provided. It is preferable to explain that a predetermined service (royalty) such as a discount coupon distribution service that can be used at a store or a store, and a gift service for other goods can be enjoyed.

When the user consents to the cooperation of this service, he / she fills in the questionnaire, and step S103
In, the questionnaire in which the items to be filled in is transmitted from the user's mobile phone 1 to the carrier 2. Carrier 2
In step S104, the questionnaire with the filled-in items is received, and in step S105, the received questionnaire and the identification information for identifying the mobile phone are transmitted to the survey service company. As the identification information, for example, a telephone number can be used. In step S106, the server 3 of the survey service company receives the questionnaire filled in by the user who cooperates with this service, and in step S107, stores the personal information by associating the contents of this questionnaire with the identification information of the mobile phone. It is stored in the means 7.

The items to be filled in the questionnaire are, for example, sex, age, hobbies (music, sports, fashion, etc.), educational background, occupation, income, taste (food, atmosphere, etc.), interests, possessions (cars / houses). , Personal computers, etc.) and affiliation. It is also possible that the user does not fill in all of the above-mentioned items and may leave some of them unanswered. In addition, for items that may change in the personal information of the user, such as hobbies, occupations, income, preferences, interests, possessions, etc., a questionnaire is regularly surveyed and these items are updated. It is preferable. Further, the age and the like can be automatically updated.

Further, regarding the personal information of the user, it is necessary to maintain strict security so that the information is not leaked. In addition, it is preferable not to disclose information that violates the privacy of an individual to a third party (requester) or the like.

The above is the operation performed between the user and the survey service company before the implementation of this service. As a result, the personal information of the user is stored in the personal information storage means 7 of the server 3 of the survey service company, and further, the consent to use the personal information of the user is obtained. In the above embodiment, the case where the user consents to the cooperation of the service using the mobile phone 1 (application through the Internet) is explained, but the service of the service may be sent, for example, at a store or by mail. Accept and fill out the questionnaire, enter the contents of the questionnaire on the survey service company side,
It is also possible to store it in the personal information storage means 7.

Further, before this service, the survey service company establishes a Web site on the Internet 5 and stores the marketing information created by this service in the third place.
Be prepared to provide it to the person (requester). This Web
On the site, in addition to explaining the work performed by the survey service company, it is possible to automatically make a contract on the Web in response to a request for marketing creation from the client, and to manage billing. , It is preferable to make the sample of the marketing information created to be viewable.

Next, an embodiment in which this service is actually performed will be described. FIG. 3 is an embodiment according to the present invention and is a flow chart for explaining the operation until the survey service company creates marketing information. In step S201, the mobile phone 1 of the user periodically transmits position information indicating its location, and the carrier 2 receives the position information in step S202. The method of specifying the position information of the mobile phone 1 is arbitrary, and for example, the method of specifying the position information using GPS or the method of specifying the position information using the electric field strength described in the related art may be used. Is possible.

Then, the carrier 2 is step S203.
At, the position information of the mobile phone 1 of the user is periodically transmitted to the server 3 of the survey service company. The server 3 of the survey service company receives the position information of the mobile phone 1 of the user in step S204, and then in step S20.
5, the personal information of the user of the mobile phone 1 is read from the personal information storage means 7, and step S206
At, based on the position information of the mobile phone 1 and the personal information of the user of the mobile phone 1, marketing information of various markets that meets the request of the client is created and organized.

The marketing information is created in an integrated manner according to the user's attributes (entry items in the questionnaire) described in the position information acquired from the mobile phones 1 of a plurality of users and the personal information of each user. Information. For example, as shown in FIG. 7, it is possible to create marketing information indicating the current position of the user existing in the vicinity of Shibuya and the age group of the user by using age as an attribute of the user by age. is there.

FIG. 6 shows an embodiment according to the present invention.
It is an example of marketing information which shows the movement of the person of the day in a specific area. The graph shown in FIG. 6 shows position information from the mobile phone 1 in a specific area (Shibuya).
It is the graph which summarized the number of people in each time zone in the area by accumulating every hour. In addition, in the additional information storage means 9 for storing miscellaneous information, the day (in FIG. 6,
It is possible to store meteorological information such as temperature, humidity, wind direction, etc. (July 2, 2001), events, news, events, etc. of the day, and to show such miscellaneous information together with a graph showing the number of people. As a result, as shown in FIG. 6, it can be seen at a glance that the reason why the flow of people in the area is reduced around 10:00 am and around 3:00 pm is due to rain. Like

FIG. 7 is an embodiment according to the present invention and is an example of marketing information showing the movement of people in a specific area on a day by age group. The graph shown in FIG. 7 is a graph obtained by adding the attributes of the user's age (personal information) to the graph shown in FIG. Thus, by using the personal information of the user, it becomes possible to create more detailed marketing information.

8 to 10 show an embodiment according to the present invention, which is an example of marketing information showing distribution of people in each time zone in a specific area. FIG. 8 shows the distribution of people around Shibuya Station on July 2, 2001 at 7:00 am, and in FIG. 9, the distribution of people around Shibuya Station on July 2, 2001.
FIG. 10 shows the distribution of people at 1 pm on the day, and FIG. 10 shows the distribution of people at 6:00 pm on July 2, 2001 around Shibuya Station. Further, by making the time interval of the survey extremely short or by tracking a specific user, for example, it is possible to perform detailed tracking of the movement trajectory of the specific user.

11 and 12 show an embodiment of the present invention, which is an example of marketing information indicating the distribution of people having a specific user attribute in a specific area and a specific time zone. . In FIG. 11, the distribution of office workers in Shibuya Ward on July 2, 2001 at 7:00 am is shown in FIG.
Then, the distribution of housewives in Shibuya Ward on July 2, 2001 at 7:00 am is shown.

As described above, for example, continuous surveys in specific areas as shown in FIGS. 6 and 7, FIGS.
Wide-ranging surveys at specific times, as shown in Figure 0, Figure 1
1 and Figure 12, it becomes possible to conduct a detailed survey using specific attributes of users at specific times and regions, and based on these surveys, numbers, graphs, notations on maps, etc. , It becomes possible to create marketing information using a plurality of expression methods. In addition to the above-mentioned marketing information, it is possible to create various marketing information by variously combining regions, times, user attributes, and the like.

Also, various marketing information can be created by monitoring the movement status of the mobile phone. For example, by dividing a mobile phone that does not move for a certain period of time from a mobile phone that is moving, it is possible to represent only a person who is moving or a person who is not moving. It is also possible to create marketing information.

Further, the moving speed can be estimated from the moving time and the moving distance, and from this moving speed, the user is walking, or is riding on a vehicle running on a general road or running on a highway. It is possible to infer that the user is in a vehicle or in a train. In this case, more detailed information can be obtained by referring to a road map or a route map.

Since the mobile phone is not moved for a certain period of time, it can be determined that the user is staying at the location, and for example, some work (work, work, etc.) is performed on the spot.
It is possible to infer that they are having meals, shopping, etc.). Also, in particular, office hours (eg,
If the mobile phone does not move between 9:00 to 12:00 and 13:00 to 17:00), it is possible to assume that the mobile phone exists in the company. Further, by referring to the personal information of the user, it is possible to infer that the mobile phone is present at the user's home or office.

The server 3 of the survey service company can also store and store the created marketing information, and can predict the flow of people based on the accumulated past marketing information. It is possible to do. In the case of creating such prediction information, particularly by referring to the weather information, event information, etc. stored in the additional information storage means 9, it is possible to effectively advertise and to guard the flow of people. It is also possible to go to.

When the marketing information is delivered to the client, all the information is temporarily stored in the storage means, and the marketing information is created by time-series statistical processing, or the marketing information is created and requested later. It is also possible to deliver the information to a client, or to create marketing information in real time and make it available to the client on a website. When the marketing information is later delivered to the client, the above steps S201 to S206 may be performed. However, when the marketing information is disclosed to the client in real time on the website, In step S207, the marketing information is stored in the Web server 10 and the marketing information is updated in real time.

The client is the Web of this survey service company.
By accessing the site and browsing the marketing information, it is possible to browse the marketing information which is updated in real time. In addition, it is preferable to set a password etc. to browse the marketing information so that only the client who knows the password can browse the marketing information. You will be able to view marketing information.

It is also possible that the survey service company can respond to the survey request from the client in real time. FIG. 4 is an embodiment according to the present invention and is a flowchart for explaining an operation of creating marketing information in real time in response to a request for a survey from a client. For example, in step S301, the client uses the terminal 4 or the like to send a survey request to the server 3 of the survey service company. At the same time,
According to the marketing information to be acquired, the contents such as what kind of questionnaire is conducted for which user are determined, and the contents are also notified. In addition, for example, the designation of the user is performed by designating the attribute of the user to be surveyed or by designating a specific area or time zone.

In step S302, the server 3 of the survey service company, which has received the survey request from the client,
In step S303, a questionnaire is created based on the request for the questionnaire, and further, in accordance with the request from the client, a target user to whom the questionnaire is sent is determined, and in step S304, the created questionnaire and the target user are determined. The identification information is transmitted to the carrier 2. The carrier 2 receives these pieces of information in step S305, and transmits the questionnaire to the mobile phone 1 of the designated target user in step S306.

For example, as the content of the questionnaire conducted in real time, the content of the questionnaire (information obtained by the operation of FIG. 2) obtained when requesting a request for cooperation to this service was not obtained. Those that can obtain information are preferable. For example, you can limit the users to those who are near a certain place and conduct a questionnaire survey to users who are near Shibuya, such as "What purpose do you come to in Shibuya today?" It will be possible.

In step S307, the user receives the questionnaire on the mobile phone 1, fills in the predetermined items, and returns the completed questionnaire to the carrier 2 in step S308. Carrier 2 is step S3
In 09, the completed questionnaire is received from the user's mobile phone 1, and is transmitted to the server 3 of the survey service company in step S310. The server 3 of the survey service company receives the questionnaire filled in by the user from the carrier 2 in step S311,
At 12, marketing information is created and organized based on the result of the questionnaire.

Regarding the marketing information created from the contents of the questionnaire conducted in real time, it is possible to deliver it to the client after creating all the marketing information, and the marketing information is created in real time. Then, in step S313,
It is also possible to store it in the Web server 10 and make it open to the requester on the Web site. Also, step S3
For all the users who answered the questionnaire in 08 or those who were selected by lottery, special discount service of line charge of mobile phone, discount coupon distribution service available in stores, and further It is preferable that a predetermined service such as a gift service for other goods be enjoyed. When the mobile phone can acquire and store information, it is possible to distribute electronic value such as electronic ticket coupons, music data, and the like. Providing such data has the advantage that it can be performed immediately on the spot, without labor and cost.

Next, a predetermined service such as a discount service of the line usage fee of the mobile phone or a discount coupon distribution service available in the store (hereinafter referred to as "user" according to the questionnaire or a user who uses the position information) , Supplementary service). Note that such an additional service is preferably provided to a user who cooperates with this service (step S103) or a user who responds to a real-time questionnaire (step S308).

FIG. 5 shows an embodiment according to the present invention.
7 is a flowchart for explaining an operation of providing a supplementary service to a user. In the following description, as an additional service, a line usage fee discount service for the mobile phone 1 of the user who has responded to the questionnaire will be described as an example. First, in step S401, the server 3 of the survey service company receives the questionnaire from the user via the carrier 2. This step S401 is the same as the processing in step S106 (FIG. 2) and step S311 (FIG. 4), and such a questionnaire from the user greatly contributes to the operation of this service and the creation of marketing information.

Next, in step S402, the server 3 of the survey service company determines the discount amount or discount rate of the line usage fee for the user who responded to the questionnaire.
Various methods can be used to determine the discount amount or discount rate of the line usage fee. For example, a predetermined discount amount or discount rate can be given to a user who cooperates with this service, or at any time. It is possible to give a predetermined discount amount or discount rate in accordance with the response rate or the cumulative number of responses in the questionnaire conducted.

Next, in step S403, the server 3 of the survey service company sends the carrier 2 the discount amount or discount rate of the line usage fee of the user determined in step S402. In step S404, the carrier 2
Receive the discount or discount rate of the line usage fee of this user,
In step S405, the discount amount or discount rate of the line usage fee of the user is received, and only the predetermined discount amount or discount rate is received.
The line usage fee of the mobile phone 1 related to the user is discounted. In step S406, the carrier 2
Notifies the user that the discount setting has been made by the additional service, and the user can know that the discount setting has been made by the user receiving this notification in step S407. .

Further, instead of conducting the questionnaire as described above, it is possible to carry out one-way advertisement distribution from the survey service company side. That is, for example, the advertisement information of the store is distributed to users around a predetermined store, or the attributes of the user are narrowed down (for example, 10
It is possible to effectively deliver advertisements that are appropriate for that attribute, such as teenagers.

By using the service described above, it is possible to create marketing information suitable for various purposes. For example, when an event is held, it is possible to analyze the movement of the target user, examine the time and place where the event is held, and analyze popular places by age. Further, in a theme park or the like, it becomes possible to investigate the attributes of the users who are present and the changes of the users depending on the date and time, and further it is possible to investigate the movements of the users around the theme park. It will also be possible to survey the popularity of each tourist destination and evaluate the events held there. Further, it becomes possible to formulate a security plan (a security guard placement plan, etc.) in a large-scale event or the like. Further, it becomes possible to effectively deliver targeted advertisements, such as delivering advertisements of the store to users around the store.

[0050]

As described above, according to the present invention, the personal information of the user is stored in advance in the personal information storage means, while the information of the location of the user is stored from the user's mobile phone. Is detected and acquired, and statistical processing is performed based on the personal information of the user and the information of the location of the user to create marketing information. It is possible to obtain the information with certainty, and it is possible to create highly accurate and detailed marketing information.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing an embodiment of a marketing information collecting system according to the present invention.

FIG. 2 is an embodiment according to the present invention and is a flowchart for explaining a contract made between a user and a survey service company before the implementation of this service.

FIG. 3 is an embodiment according to the present invention, and is a flowchart for explaining an operation until a survey service company creates marketing information.

FIG. 4 is an embodiment of the present invention, and is a flowchart for explaining an operation of creating marketing information in real time in response to a request for survey from a client.

FIG. 5 is a flow chart for explaining a flow of providing a supplementary service to a user according to the embodiment of the present invention.

FIG. 6 is an embodiment according to the present invention, and is an example of marketing information indicating movements of people in a specific area on a day.

FIG. 7 is an embodiment according to the present invention, and is an example of marketing information indicating movements of a person in a specific area in one day by age group.

FIG. 8 is an embodiment according to the present invention, is an example of marketing information showing distribution of people in each time zone in a specific area, and shows information of people around Shibuya station on July 2, 2001 at 7:00 am. Diagram showing distribution

FIG. 9 is an embodiment according to the present invention, is an example of marketing information showing distribution of people in each time zone in a specific area, and shows the information of people around Shibuya station at 1:00 pm on July 2, 2001. Diagram showing distribution

FIG. 10 is an embodiment according to the present invention, is an example of marketing information showing a distribution of people in each time zone in a specific area, and shows the information of people around Shibuya station on July 2, 2001 at 6:00 pm. Diagram showing distribution

FIG. 11 is an embodiment according to the present invention, is an example of marketing information indicating a distribution of people having a specific user attribute in a specific area and a specific time zone, and is in July 2001 in Shibuya Ward. Diagram showing distribution of office workers at 7:00 am on the 2nd

FIG. 12 is an embodiment according to the present invention, which is an example of marketing information indicating a distribution of people having a specific user attribute in a specific area and a specific time zone, July 2001 in Shibuya Ward. Diagram showing the distribution of housewives at 7:00 am on the 2nd

[Explanation of symbols]

1 Mobile Phone 2 Carrier (Telephone Company) 3 Survey Service Company Server (Marketing Information Creation Device) 4 Survey Requester Terminal 5 Internet 6 Mobile Phone Network 7 Personal Information Storage Means 8 Position Information Storage 9 Additional Information Storage 10 Web server

Claims (12)

[Claims] 1. A marketing information creation apparatus for creating marketing information using a mobile terminal, comprising: personal information storage means for storing personal information of a user of the mobile terminal; and a mobile terminal of the user. Position information acquisition means for detecting information on the location of the user from, and the personal information of the user stored in the personal information storage means and the location information of the user acquired by the position information acquisition means. A marketing information creating device having a marketing information creating means for creating statistical information based on statistical processing. 2. The personal information of the user is any one of sex, age, hobby, educational background, occupation, income, taste, interest, possession, affiliation of the user, or a combination thereof. The marketing information creation device according to claim 1, which is characterized in that. 3. The marketing information creating apparatus according to claim 1, further comprising a Web server for browsing or providing the marketing information on the Internet. 4. The marketing information creating apparatus according to claim 1, wherein the marketing information is created in real time. 5. A request for creating the marketing information is received from a client terminal via the Internet, the marketing information is created in real time, and the marketing information is stored on the Web server. The marketing information creation device according to claim 3, wherein the marketing information can be viewed or provided in real time on the terminal. 6. The predetermined additional service is provided to the user who is a provider of the information used for creating the marketing information.
The marketing information creation device described in any one of 1. 7. A marketing information creation method in a marketing information creation device for creating marketing information using a mobile terminal, the method comprising storing personal information of a user of the mobile terminal, the mobile terminal of the user. Detecting the location information of the user from the, based on the personal information of the user stored in the personal information storage means and the location information of the user acquired by the position information acquisition means And a step of performing statistical processing to create the marketing information. 8. The personal information of the user is any one of gender, age, hobby, educational background, occupation, income, preference, interest, possession, affiliation of the user, or a combination thereof. The marketing information creation method according to claim 7, which is characterized in that. 9. The marketing information creation method according to claim 7, wherein the marketing information creation device has a Web server for enabling browsing or provision of the marketing information on the Internet. 10. The marketing information creating method according to claim 7, wherein the marketing information is created in real time. 11. A step of receiving an order for a request for creating the marketing information from a client terminal via the Internet, a step of creating the marketing information in real time, and storing the marketing information on the Web server. The marketing information creating apparatus according to claim 9, wherein the marketing information can be browsed or provided in real time on the terminal. 12. The method according to claim 7, further comprising the step of providing a predetermined additional service to the user who is a provider of the information used for creating the marketing information. The marketing information creation method described in 1.