KR20100022331A - Terminal and system and method of the phone number information service using phonebook interface based the search advertisement - Google Patents
Terminal and system and method of the phone number information service using phonebook interface based the search advertisement Download PDFInfo
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- KR20100022331A KR20100022331A KR1020080080962A KR20080080962A KR20100022331A KR 20100022331 A KR20100022331 A KR 20100022331A KR 1020080080962 A KR1020080080962 A KR 1020080080962A KR 20080080962 A KR20080080962 A KR 20080080962A KR 20100022331 A KR20100022331 A KR 20100022331A
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Abstract
The present invention relates to a system and method for providing a phone number guide service based on a search advertisement using a phone book interface, and a terminal and a driving method therefor. More specifically, the present invention relates to a phone number through a phone book interface mounted on a terminal. Enter a search term, etc. to receive (search) the business phone number from the phone number guidance system by SMS or Internet browsing, and the phone number guidance system allows the target user information (e.g., user's region / age / gender / Based on interests / personal selection history) and search advertisement information registered from the advertiser (business) (eg, phone number exposure ranking according to the advertising amount of the business), etc. Phone Advertisement Service Based on Search Ad Using Phonebook Interface to Provide The present invention provides a system and a method thereof, and a terminal and a driving method for the same.
To this end, the present invention, in the telephone number guide service providing system, the telephone book DB that stores the telephone numbers of each business; A target user information DB in which user personal information and terminal identification information are stored; A search advertisement information DB storing search advertisement information registered from an advertiser (business); And the search advertisement information DB using the personal information about the user inquiring through the target user information DB using the corresponding terminal identification information and the business telephone number search term according to the reception of the business telephone number search word through an SMS from the user side terminal. It includes a phone number guide server for generating a list of business phone numbers based on the search advertisement information settings of the corresponding business inquiries through the provided to the user terminal via SMS.
Description
The present invention relates to a system for providing a telephone number guide service and a method thereof, and more particularly, to a user inputting a telephone number search term or the like through a phone book interface mounted on a terminal, from a telephone number guide system by an SMS method or an Internet browsing method. Allows you to receive (search) your business phone number and allows the phone number system to search for registered user information (e.g., user's region / age / gender / interests / personal selection history) and advertiser (business) Providing the phone number guide service based on the search advertisement using the phone book interface to provide the user terminal with a list of the corresponding phone numbers requested by the user based on the advertisement information (eg, phone number exposure ranking according to the amount of advertisement of the business). The present invention relates to a system and a method thereof, and a terminal and a driving method thereof.
When people don't know the phone number when they need to call a specific business, they usually call '114' on their phone and receive a phone number of the business through a receptionist [hereinafter referred to as 'prior art 1'). ].
On the other hand, as the Internet has become more common in recent years, people who are familiar with computers are accessing a phone number guide site, searching for a business phone number, and calling a business by using a telephone.
As another example, the recent popularity of mobile phones and the development of wireless Internet have led to the use of '** 114', which allows people who are traveling in unknown areas to access wireless internet via their mobile phones and receive local phone numbers. There is also the same LBS phone number service [hereinafter referred to as "prior art 3").
As another example, if you want to eat Jajangmyeon for lunch at home, but you don't have a Chinese phone number that you know, call a representative phone number such as '1588-1234' and get a phone number for a Chinese house in your area. There is also a service for making a call connection [hereinafter referred to as 'prior art 4').
By the way, the
On the other hand, the prior art 2 has the advantage that the user can easily find out the business phone number systematically built on the phone number guide site through the Internet search, the user must use a computer to receive the business phone number guide and the phone number The user has to memorize dialing, which is quite troublesome for the user.
On the other hand, the prior art 3 using the mobile phone and LBS / GIS information of the mobile phone to provide a phone number service for nearby businesses, but those who do not know how to operate the WAP browser or do not use the wireless Internet access properly, For example, most people who are unfamiliar with a series of procedures from start to finish, where people can find out what a business phone number is from a service server and appear on the mobile phone screen, but to obtain the business phone number search results. Is not using these services properly. In addition, when considering the wireless Internet billing method of the packet plan, people are not using the service even more because of the fear of billing even if there is no actual charge.
On the other hand, in the prior art 4, the service provider enters into a contract with the business as a predetermined cost to match the actual business phone number (e.g. 02-345-5960) and the representative phone number (e.g. '1588-1234') To increase sales of value-added telecommunications services by giving them a representative phone number, and their businesses sell their products by attracting callers to customers by promoting the representative phone number as a product sales channel to the public through flyers and the like. have.
By the way, the prior art 4 gives only one representative phone number to a single business (franchise company), which from the standpoint of the establishment must promote the company further using flyers, TV media, etc. Representative phone number maintenance costs and its They spend a lot on promotional costs, and they also have a representative phone number that they've paid a small amount of money for, but they can't create a channel with their customers unless people themselves call it. I can't feel the service merit.
In addition, in the prior art 4, even from the user's point of view, it does not memorize or hold all the different representative phone numbers for each business, so the representative phone number of a business having a specific business type or the representative phone number of a business located in a specific area is well. I don't know how to use this representative phone number service.
In addition, in the prior art 4, even from the perspective of the telecommunications company, the representative telephone number to be given to the establishment that wants to apply for the representative telephone number service is being depleted, and the representative telephone number service is given to the establishment for a certain period of time. Although it charges (eg monthly), there is a limit to the profitability of these additional telecommunication services.
Therefore, in order to solve the problems of the prior arts (1 to 4) as described above, and to meet the needs of the user, the business needs and the telecommunications company's needs, the user was not required to learn the operation method newly. The terminal interface allows anyone to easily and easily search for a business phone number (guidance), allow the user to be informed of the phone number of a business by simply entering a search word on the terminal, and the user selects a business location. Depending on how the phone number list is provided, it is possible to obtain various additional information other than the business phone number, and the user can receive a personalized business phone number according to his / her region / age, and the business may provide a separate representative phone number. To allow people to expose, promote, and direct their search [search ads] without being granted The business becomes an advertiser for the telecommunications company, and can determine the spending of its own phone number and the ranking of its phone number exposure according to the search advertisement information set by the company. To promote sales of their products, to enable carriers to enter into search advertising arrangements with businesses to generate revenue from business phone search ads, and There is an urgent need for a technology that enables users to charge search advertising costs according to the number of exposures, and to allow a telecommunications company to generate call fee revenue from a telephone connection between a user and a business.
Accordingly, the present invention has been proposed to solve the above problems and to meet the above requirements, the user enters the phone number search word, etc. via the phone book interface mounted on the terminal to call by SMS method or Internet browsing method Allows you to receive (search) the business phone number from the number guidance system, and the phone number system allows the target user information (e.g., user's region / age / gender / interest / personal selection history) and advertiser (business) Phone based search ad using phonebook interface to provide the user's terminal with a list of relevant business phone numbers requested by the user based on the search advertisement information registered from the user (eg, phone number exposure ranking according to the advertising amount of the business) A system for providing a number guide service and a method thereof, and a terminal for the same and a method for driving the same To have its purpose.
The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned above can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.
A system according to a first embodiment of the present invention for achieving the above object, in the telephone number guide service providing system, the telephone book DB that stores the telephone numbers of each business; A target user information DB in which user personal information and terminal identification information are stored; A search advertisement information DB storing search advertisement information registered from an advertiser (business); And the search advertisement information DB using the personal information about the user inquiring through the target user information DB using the corresponding terminal identification information and the business telephone number search term according to the reception of the business telephone number search word through an SMS from the user side terminal. It includes a phone number guide server for generating a list of the business phone number on the basis of the search advertisement information settings of the corresponding business inquired through to provide to the user terminal through the SMS.
In addition, the system according to the first embodiment of the present invention further comprises a search advertisement management server for storing the search advertisement information registered from the advertiser in the search advertisement information DB, the search advertisement management server, the And providing a page for registering and managing search advertisement information (hereinafter, referred to as a search advertisement registration / management page) to the advertiser.
On the other hand, the method according to the first embodiment of the present invention, in the method for providing a phone number guide service in the phone number guide system, when receiving a business telephone number search word from the user terminal through the SMS through the call number of the SMS; Obtaining terminal identification information of the user terminal; Querying personal information about a corresponding user using the obtained terminal identification information; Searching the search advertisement information setting of the corresponding advertiser (business) by using the received business telephone number search term; A business telephone number list generation step of generating a business telephone number list based on the personal information about the inquired user and the search advertisement information settings of the inquired advertiser (business); And a transmission step of transmitting the generated business telephone number list to the user terminal through SMS.
In addition, the method according to the first embodiment of the present invention, the call log data about the business telephone number contained in the business telephone number list from the user terminal as a result of transmitting the business telephone number list to the user terminal; Receiving a valid call between the user and the business through a known call history system using the call log data when receiving a further comprising the step of charging a predetermined advertising amount or call charge to the advertiser side, or the business phone As a result of transmitting the number list to the user side terminal, if call log data about the business telephone number included in the business telephone number list is received from the user side terminal, a predetermined number is sent to the corresponding advertiser based on the information recorded in the call log data. The amount of advertising or currency The method further includes the step of charging.
On the other hand, the system according to a second embodiment of the present invention, the telephone number guide service providing system, the telephone directory DB that stores the telephone numbers of each business; A target user information DB in which user personal information and terminal identification information are stored; A search advertisement information DB storing search advertisement information registered from an advertiser (business); And receiving the business telephone number search word through an internet browser from a user side terminal, using the terminal identification information, the personal information about the user inquired through the target user information DB, and the search advertisement information using the business telephone number search term. And a telephone number guide server for generating a telephone number list based on the search advertisement information setting of the corresponding business inquired through the DB and providing the telephone number search result web page to the user terminal through the web page.
In addition, the system according to the second embodiment of the present invention further comprises a search advertisement management server for storing the search advertisement information registered from the advertiser in the search advertisement information DB, the search advertisement management server, the And providing a page for registering and managing search advertisement information (hereinafter, referred to as a search advertisement registration / management page) to the advertiser.
On the other hand, the method according to the second embodiment of the present invention, in the method for providing a telephone number guide service in the telephone number guide system, when receiving a business telephone number search word from the user terminal through the Internet browser, the originating IP address of the Internet browser Obtaining terminal identification information of the user-side terminal through; Querying personal information about a corresponding user using the obtained terminal identification information; Searching the search advertisement information setting of the corresponding advertiser (business) by using the received business telephone number search term; A business telephone number list generation step of generating a business telephone number list based on the personal information about the inquired user and the search advertisement information settings of the inquired advertiser (business); And a transmitting step of transmitting the generated business telephone number list to the user terminal through the business telephone number search result web page.
In addition, the method according to the second embodiment of the present invention, the call log data about the business telephone number contained in the business telephone number list from the user terminal as a result of transmitting the business telephone number list to the user terminal; Receiving a valid call establishment between the user and the business through a known call history system using the call log data when receiving a further comprising the step of charging a predetermined advertising amount or call charge to the advertiser side, or the business phone As a result of transmitting the number list to the user side terminal, if call log data about the business telephone number included in the business telephone number list is received from the user side terminal, a predetermined number is sent to the corresponding advertiser based on the information recorded in the call log data. The amount of advertising or currency The method further includes the step of charging.
On the other hand, the terminal of the present invention, the terminal is provided with a phone book interface, receiving a business phone number search word from the user through the phone book interface, the SMS business phone number list providing method selected from the user through the phone book interface Or transmitting a business telephone number search word input from the user to a telephone number guide system and outputting a list of the business telephone numbers received from the telephone number guide system in a corresponding manner according to a method for providing a list of telephone numbers for internet browsing businesses. It is done.
On the other hand, the terminal driving method of the present invention, in the method of driving the terminal, when receiving a business telephone number search word from the user through the phone book interface mounted on the terminal via the phone book interface to the SMS business telephone list list providing method or the Internet Inquiring to select one of the browsing business telephone number list providing methods; A transmission step of transmitting a business telephone number search word input from the user to a telephone number guide system in a corresponding manner selected by the user as a result of the inquiry; And an output step of outputting a list of the business telephone numbers received from the telephone number guide system as a result of transmitting the business telephone number search word.
In addition, the terminal driving method of the present invention, as a result of outputting the business telephone number list received from the telephone number guide system, receiving a call connection request by the user for the business telephone number included in the business telephone number list And transmitting the call log data about the corresponding business telephone number to the telephone number guide system, or as a result of outputting a list of the telephone numbers received from the telephone number guide system. The method may further include transmitting call log data about the corresponding business phone number to the telephone number guide system as the call is completed by the user with respect to the business phone number included in the.
According to the present invention as described above, the user can easily and easily search for a phone number of a mobile phone through a phone book interface, which is a user contact point of a terminal, through a network. It is effective to be provided free of charge.
In addition, the present invention has an effect that can increase the exposure ranking of the corresponding business phone number when the user (business, company) guides the business phone number to the user according to the advertising amount.
In addition, the present invention has the effect of allowing the user to be guided to a trusted business phone number.
In addition, the present invention allows the user to obtain a variety of rich information in addition to the phone number by selecting the SMS business phone number list providing method or the Internet browsing business phone number list providing method irrespective of their terminal model, specifications, specifications, etc. It is effective.
In addition, the present invention has the effect of allowing the user to be provided with a list of personalized business phone numbers in the personal information, such as the region where he is located, his age, interests, personal selection history, and the like.
In addition, the present invention allows advertisers to expose, promote and guide [search advertising] their business phone number, and the business becomes an advertiser for the telecommunications company and spends its own phone number advertising amount according to the search advertisement information set by the company. And it is effective to set the phone number exposure ranking and the like.
In addition, the present invention has an effect that allows advertisers to promote the sale of their products by providing a channel for providing a coupon as well as the company's telephone number guide.
In addition, the present invention uses the advertiser bid participation method for the business phone number search query based on the CPA (Cost-Per-Action) and charges the reasonable advertising amount to the advertiser by charging the advertising amount when the conditions set by the advertiser are satisfied It has the effect of providing a system.
In addition, the present invention has the effect of increasing the advertiser's phone number exposure ranking of the advertiser presenting a high advertising amount and there is no negative click compared to the Internet search advertising, thereby maximizing the effect of the advertiser's business advertising (ROI).
In addition, the present invention has an effect that the carrier can enter into a search advertising agreement with the business to generate revenue according to the business phone number search advertising.
In addition, the present invention allows the telecommunications company to charge the advertiser (business) search advertising costs according to the business phone number exposure ranking, business phone number exposure frequency, etc., and the service provider revenue from the call charges according to the telephone connection between the user and the business It has the effect of making it possible.
The above objects, features, and advantages will become more apparent from the detailed description given hereinafter with reference to the accompanying drawings, and accordingly, those skilled in the art to which the present invention pertains may share the technical idea of the present invention. It will be easy to implement. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
Hereinafter, the service proposed by the present invention is preferably referred to as "a phone book guide service based on a search advertisement using a phone book interface", and may also be defined as a name "phone book search advertisement service (aka free 114)". Can be. Before describing FIG. 1, the main contents of the service proposed by the present invention will be described.
In the present invention, the user can search (informed) a business phone number (business phone number) through the phone book interface mounted on the terminal for free, and the user phone number to the user according to the advertisement amount to the advertiser (business, company) You can set the exposure ranking of the business phone number when guiding them.
Particularly, in the present invention, a user can search (receive) a business phone number simply and easily as a search word input through a phonebook interface mounted on a terminal, for example, a terminal phonebook interface known in the art. Search ad window ". That is, in the present invention, the user can directly access the telephone / wireless Internet telephone number guide site, call the
That is, in the present invention, a user interface that a user contacts to input a search word, such as an existing Internet phone number search site, is not used as a web page provided by the Internet phone number search site. The phonebook interface allows a user to enter a search word and use a search result (ie, a list of business phone numbers). For example, in the present invention, the user searches for a business phone number through the phone book of the terminal, such as searching for a phone number stored in the terminal using a method already known, but actually searches for a business phone number stored in the terminal. Rather, it is to receive the results of the user's search through the phonebook from the telephone number guidance system via the network.
In addition, in the present invention, the user inputs a search word through the phone book interface mounted on the terminal, and as a result, the telephone number of the business can be guided (searched) from the telephone number guide system.
In addition, in the present invention, the user himself may select a business phone number list providing method, for example, when selecting the 'SMS business phone number list providing method' receives a business phone number list to the terminal via SMS from the phone number guidance system. In the case of selecting 'Internet Browsing Telephone Number List Provision Method', the user can receive various additional information such as coupons, addresses, maps, etc. in addition to the telephone number list on the terminal through the web (or swap) page from the telephone number guidance system. .
In addition, in the present invention, the user can be provided with a list of business phone numbers personalized to the personal information such as the area where the user is located, his / her age, field of interest, personal selection history, and the like from the telephone number guide system.
In addition, in the present invention, the telephone number guide system may increase the phone number exposure ranking of the corresponding store according to the advertisement amount of the establishment in providing the user's telephone number list based on the search advertisement information registered from the establishment (the advertiser).
In addition to the main contents of the service proposed in the present invention mentioned above, other service features and technical features thereof will be described in more detail below.
1 is a diagram illustrating an embodiment of a phone number guide service based on a search advertisement using a phonebook interface according to the present invention.
Examples of a terminal used by the user in the present invention (hereinafter, referred to as a “user side terminal”) may include a wired telephone, an Internet telephone (VoIP terminal), a mobile communication terminal, a WiBro terminal, a wireless LAN terminal, a PDA, a computer, a laptop, and the like. In addition, an application (application program) for implementing a service according to the present invention is mounted on a terminal and includes a phone book interface. Preferably, a wired telephone or a mobile communication terminal equipped with a phone book interface may be added to the application (application program) for realizing the service proposed by the present invention in an upgraded form or the like. In addition to a soft phone module such as a messenger or the like, an application (application program) for implementing a service according to the present invention may be added to the soft phone module as a phone book interface.
As shown in FIG. 1, a user selects a phone book menu from a menu of a terminal, and accordingly, a "free 114 button" and a search term input area, such as "11", by an application of the present invention mounted on the terminal. Phonebook interface with "" is displayed on the terminal screen. Here, the "free 114 button" may be provided as a special key on the terminal as a hardware button through the terminal manufacturer, or may be provided on the terminal screen as a software button. Meanwhile, along with the "free 114 button" proposed in the present invention, the terminal is provided with a "search term input area" of the existing menu "phone book menu" of the terminal phone book. If the terminal is not displayed on the terminal screen, a phonebook interface provided with a "free 114 button" may be implemented as a submenu of the existing menu "phonebook menu". Meanwhile, as another example, a terminal supporting a touch screen may implement a phonebook interface equipped with a “free 114 button” and a “search term input area” as a widget and display it on the terminal background to be operated by a user's touch. have.
The user enters the search term "Chinese house" in the search term input area of the phonebook interface and selects the free 114 button to request a business number call (search), and accordingly, the application code of the present invention mounted on the terminal A pop-up message displaying the phrase "1. SMS method" such as "12" and a pop-up message displaying the phrase "2. Internet browsing method" are displayed on the terminal screen. In this case, the terminal displays a popup message displaying the phrase "1. SMS method" and a popup message displaying the phrase "2. Internet Browsing Method" to allow the user to select a method of providing a list of business phone numbers. For example, "1. SMS method" means a method of providing a list of SMS business telephone numbers, and the user terminal receives a list of business telephone numbers from the terminal through a short message (SMS), and "2. Internet browsing method" This means 'providing a list of internet browsing phone numbers', and the user terminal receives various additional information such as a coupon, an address, a map, etc., in addition to the list of the phone numbers on the terminal through a web (or swap) page.
In Fig. 1, reference numeral 13 denotes a business telephone provided (received) from a telephone number guidance system (shown in Fig. 2) when the user selects "1. SMS method" [SMS business telephone number list providing method]. A list of numbers (ie, the user's business phone number search results).
In reference numeral 13, the user is a business phone number search result for the search term entered by the user, and a list of business phone numbers including a phone number of each business through the phone book interface of the terminal, preferably, "Shandong Spot" and You can get a list of business phone numbers with the same business name, business phone numbers such as "731-1212", and business promotions such as "10-minute delivery, 20-year tradition" on the terminal screen. In addition, referring to FIG. 1, a detailed description of the function, operation and processing procedure of the telephone number guide system and the method of providing a list of SMS business telephone numbers according to the function, operation and processing procedure of the terminal will be omitted. This will be described in detail with reference to FIGS. 2 and 3.
In FIG. 1,
In reference numeral '14', the user is a business telephone number search result for the search term entered by the user. The telephone number list including the telephone number of each business through the terminal's Internet browser (for example, a web browser or a swap browser) is included. , Preferably with a business name such as "Shandong store", a business phone number such as "731-1212" and a business promotion phrase such as "10-minute delivery, 20-year tradition", in the form of a multimedia coupon, address, map, etc. You can get a list of business phone numbers on the terminal screen. In addition, referring to FIG. 1, a detailed description of the function, operation and processing procedure of the telephone number guide system and the method of providing a telephone number list of an Internet browsing company according to the function, operation and processing procedure of the terminal will be omitted. Hereinafter, with reference to FIGS. 2 and 4 will be described in detail.
As can be seen through the reference numeral '13' of FIG. 1, in the SMS business phone number list providing method, a user inputs a search word through the phone book interface of the terminal, and accordingly, the phone number guide system displays the business phone number list through SMS. And transmits the list of business phone numbers received through SMS by the application of the terminal [application (application program for realizing the service proposed by the present invention)] to the terminal in a data format suitable for the phone book interface and the like. Check the list of business phone numbers that are the search results. The SMS business telephone number list providing method of the present invention provides an intuitive user interface to the user, shows a quick search result (response speed) for a search word input, and can be applied to resources of a low specification without difficulty. However, due to the characteristics of the SMS, the information of the business telephone number list may be somewhat limited, but this may increase the amount of information through the continuous SMS transmission and reception of one business telephone number list between the telephone number guidance system and the terminal. On the other hand, the application of the present invention that implements the function of displaying the phone book by processing the list of business phone numbers included in the SMS received from the phone number guide system in a data format suitable for the phone book interface, etc. It is preferable to be mounted on the terminal through an operation such as an application upgrade. In addition, the SMS business telephone number list providing method of the present invention may be defined as 'a method of embedding a function of searching, exposing and sending a phone number through an SMS in a terminal phonebook application'.
As can be seen through the reference numeral '14' of FIG. 1, in the method of providing a phone number list of an internet browsing establishment, a user inputs a search word through a phonebook interface of a terminal, and accordingly, the phone number guidance system uses a web (wafer) page. Sends a list of business phone numbers to the terminal, and displays a web (wafer) page containing the list of business phone numbers on the terminal screen by the Internet browser of the terminal so that the user can check the list of business phone numbers that are the search results. . The Internet browsing establishment telephone number list providing method of the present invention provides a rich and diverse information (coupon, address, map, etc.) to the user through a web (wafer) page and provides an application for implementing the service of the present invention through a terminal manufacturer. There is no need to install it separately in the terminal. However, when the specifications and specifications of the terminal are low, it may take a long time to display the information due to the use of resources due to the operation of the Internet browser. However, considering that recently released terminals are equipped with the wireless Internet function and the Internet browsing function, It is not unreasonable to implement the service of the present invention in the terminal. In addition, it is known to the public that the high cost of wireless Internet charges may raise concerns about the charging of the user's wireless Internet charges for the use of the Internet browsing establishment telephone list provision method proposed by the present invention. The case where the user terminal is a mobile terminal), which is a fact that the wireless internet charge is free (no wireless internet charge) even if the service promotion and phonebook interface provided with the internet browsing establishment telephone list is provided in the present invention. If the user is recognized through a pop-up window, a message, etc., the restriction on activation of the service can be removed.
On the other hand, the user selects the method of providing a list of SMS phone numbers or the method of providing a list of Internet browsing phone numbers, and transmits a search word input to the terminal to the phone number guide system to receive the results of the phone number search for free, for example, a phone number guide. The SMS charges for receiving a list of business phone numbers, which are the result of the search, by receiving a search word input from the user by sending a search word received from the user to the receiving number matched with the system are charged to the user free of charge. The wireless Internet charge for the user terminal connected to the web (wafer) page to enter and send a search word input from the user and receive a list of business phone numbers as a result of the search as the web (wafer) page is charged free to the user.
Meanwhile, the phone book interface shown in the present invention shown in FIG. 1 may have an implementation as shown in FIG. 5.
5 is a diagram illustrating an embodiment for showing various embodiments of the phonebook interface proposed in the present invention.
As illustrated in FIG. 5, the free 114 button and the search word input area may be implemented in different positions on the terminal screen in different forms, and the free 114 button may be implemented as a hardware button or a software button, or the terminal may be used instead of the free 114 button. The phonebook interface proposed in the present invention may be implemented in various ways, such as a free 114 menu as a submenu in the phonebook menu, or a free 114 button and a search word input area to be displayed as a popup window on the phonebook menu.
2 is a diagram illustrating an embodiment of a system for providing a phone number guide service based on a search advertisement using a phonebook interface according to the present invention.
As shown in FIG. 2, a system for providing a phone number guide service based on a search advertisement using a phonebook interface according to the present invention (hereinafter referred to as a phone number guide system) includes a
The telephone
The
For example, the phone numbers of each business are stored in the
The target
In the present invention, when the telephone
The search
Meanwhile, in the present invention, the advertiser registers the above information while accessing a search advertisement registration / management page and purchasing a business phone number search term suitable for the company. In this case, the search
That is, in the present invention, the advertiser registers the above information while accessing the search advertisement registration / management page and purchasing a business phone number search term suitable for the company. In this case, the search
In addition, the phone
Meanwhile, in another embodiment, the telephone
On the other hand, in the present invention, in the case of providing a list of business phone numbers to the
In addition, in the present invention, the advertisement amount charging policy may be set as follows. That is, when a user selects a specific business phone number on the business phone number list displayed on the terminal screen and makes a call with the business (business), a predetermined advertising unit price per call is charged as an advertisement amount or on the business phone number list. When the business phone number is exposed, it may be charged as a predetermined advertising amount. On the other hand, in consideration of the fact that an advertiser has purchased a business phone number query in a bidding manner, the advertiser is required to deposit a predetermined amount as an advertisement amount so that the deposited amount is deducted for each charge of the advertisement amount, or a deposit is required for the purchase advertiser. Instead of not doing so, the user may be required to pay an advertising fee due to the execution of the advertisement every predetermined period (for example, one month). Of course, when the business telephone number exposed on the business telephone number list is a call toll (advertiser), the advertiser is charged the call rate without charging the user. In addition, as mentioned earlier, it is free to receive a search result of a business phone number by sending a search word entered to the terminal to a phone number guidance system by selecting a method of providing a list of SMS phone numbers or an internet browsing phone number list. The service usage fee of the user may be charged to the advertiser included in the business phone number list in an easy manner or may be borne by the service provider side of the present invention without a separate charge to the advertiser.
On the other hand, preferably, in the present invention, the advertisement price charging policy is presented by the advertiser when the business telephone number of the advertiser on the business telephone number list provided to the
That is, when a business phone number is exposed to the
As another example, when the advertiser presents a maximum advertising price that is higher than the sum of the maximum advertising price of the next-order advertiser and the maximum advertising price of the next-level advertiser, the maximum advertising price of the next-level advertiser + a certain amount [example; 10 won] 'is also possible, and the advertising billing policy can be set to create a competitive relationship among advertisers to receive a high advertising price from the advertiser. That is, if there is Advertiser A who registers KRW 310 as the maximum advertisement price when the maximum advertiser price is 200 won and the maximum advertiser price is 100 won, the user's business phone number is selected by the user. Accordingly, in the present invention, 'the maximum advertisement price of the next-order advertiser is 100 won + a certain amount 10 won = 110 won' may be charged to the advertiser A as an advertisement amount.
On the other hand, in the present invention, the advertiser may be set so that its business phone number is not provided (exposed) to a specific user side terminal through the business phone number list through the search advertisement registration / management page. For example, an advertiser can register his / her business phone number to use as a search advertisement, as well as set up a 'no exposure phone number', so that the phone
In addition, in the present invention, the advertiser may set its business phone number and / or callback URL through the search advertisement registration / management page. When the telephone
On the other hand, it is possible to set the Internet cost according to the access to the business site pointed to by the callback URL on the business phone number list for free or paid. For example, a list of business phone numbers including callback URLs is provided to the user terminal, and a message such as 'free callback URL connection' or 'paid callback URL connection' is included to determine whether the user accesses a business site. In addition, in the present invention, the paid callback URL connection method is provided free of charge to the user for providing the user terminal with a list of business phone numbers including the callback URL, but the Internet cost is charged to the user for the subsequent callback URL connection.
The search
3 is a flow chart of an embodiment of a method for providing an SMS-based search advertisement based phone number guide service using a phonebook interface according to the present invention.
Hereinafter, the search advertisement information registered from the advertiser through the search advertisement registration / management page is stored in the search
As the user selects the phonebook menu from the terminal menu, the
Accordingly, as the user inputs a business telephone number search term in the search term input area of the phonebook interface and selects a free 114 button, the
Accordingly, as the user selects the '1. SMS method' pop-up message 'SMS business phone number list providing method', the
Accordingly, when the telephone
Thereafter, the telephone
Then, the phone
Then, the
Then, as the user selects a specific business phone number on the business phone number list through the phone book interface to call a specific business, the
4 is a flowchart illustrating a method of providing a search advertisement-based phone number guide service using an internet browsing method using a phonebook interface according to the present invention.
Hereinafter, the search advertisement information registered from the advertiser through the search advertisement registration / management page is stored in the search
As the user selects the phonebook menu from the terminal menu, the
Accordingly, as the user inputs a business telephone number search term in the search term input area of the phonebook interface and selects a free 114 button, the
Accordingly, as the user selects 'Internet Browsing Telephone Number List Provision Method' through the '2. Internet Browsing Method' pop-up message, the
Accordingly, the telephone
Then, the telephone
Then, the telephone
Then, the
Then, as the user selects the specific business telephone number on the business telephone number list of the business telephone number search result web (wafer) page through the Internet browser to make a call with the specific business, the
Meanwhile, as described with reference to FIG. 3 or FIG. 4, the phone
By the way, when the communication company that accepts the
Therefore, in the present invention, instead of performing the '311' process (the process of transmitting the log data to the telephone number guide server via SMS) in the embodiment described with reference to FIG. The application of the present invention mounted on the
Meanwhile, in the embodiment of FIG. 3, the application of the present invention mounted on the
On the other hand, the present invention described above has described the technical configuration of the 'phone number guide service based on search ads, using the phone book interface', in addition to these services by replacing, modifying and changing the system and method according to the 'phone book interface' Search advertisement based business (business) promotion (event) guide service "or" search advertisement based life information guide service using the phone book interface "or" search book based service guide network using the phone book interface [Social Network Service] 'and the like, and various combinations of these service embodiments may be combined and provided to users and advertisers.
In other words, in implementing a "business advertisement (business) promotion (event) guide service based on a search advertisement using a phone book interface", a business (business) promotion (event) information DB is provided from the advertiser (business, company) side Company) If you receive the promotion (event) information, and received the business (business) promotion (event) search term (eg, S-Oil King, etc.) from the
In particular, the 'promotion of business (business) promotion (search) based on search ads, using the phone book interface' provides a service for participating in a personal (business) promotion (event) through connection with mass media (eg TV). For example, a user who saw a keyword included in an advertisement broadcasted on a TV, turned on the computer and turned on the Internet search site (eg, Naver, etc.) and entered the keyword instead of entering the keyword. The user enters the keyword in the phone book interface of the terminal 20 to participate in a business promotion (event) to download and use a coupon.
On the other hand, in the implementation of the 'search advertisement-based life information guide service using the phone book interface' has a life information DB to receive a variety of life information from the information provider side, life information search terms (eg, from the user terminal 20) ; If you receive weather, traffic, government offices, offices, news, stocks, lotto, etc., the result of your life search (e.g. Seoul area, typhoon, but hot weather will continue. ,
Meanwhile, in implementing a 'search advertisement-based social networking service using a phonebook interface', a social network DB is provided to register social networking information about a user through a network address book, a messenger, and an SNS site. In the case of receiving an information search word (eg, Hong Gil-dong, etc.), the relevant network information search result (eg, Hong Gil-dong mobile phone number: 016-111-1111, mini-hompy address: www.aabb.co.kr, etc.) may be provided. .
On the other hand, the method of the present invention as described above can be written in a computer program. And the code and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the written program is stored in a computer-readable recording medium (information storage medium), and read and executed by a computer to implement the method of the present invention. The recording medium may include any type of computer readable recording medium.
The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.
1 is a diagram illustrating an embodiment for showing a phone number guide service based on a search advertisement using a phonebook interface according to the present invention.
2 is a diagram illustrating an embodiment of a system for providing a phone number guide service based on a search advertisement using a phonebook interface according to the present invention;
3 is a flowchart illustrating an embodiment of a method for providing an SMS-based search advertisement based phone number guide service using a phonebook interface according to the present invention;
4 is a flowchart illustrating a method for providing a search advertisement-based phone number guide service using an internet browsing method using a phonebook interface according to the present invention;
5 is a diagram illustrating an embodiment for showing various embodiments of the phonebook interface proposed in the present invention.
* Explanation of symbols on the main parts of the drawing
20: user terminal
30: phone number guide server 40: phone book DB
50: search advertisement information DB 60: target user information DB
70: search ad management server
80: advertiser (business, business)
Claims (86)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080080962A KR101072656B1 (en) | 2008-08-19 | 2008-08-19 | Terminal and system and method of the phone number information service using phonebook interface based the search advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| KR1020080080962A KR101072656B1 (en) | 2008-08-19 | 2008-08-19 | Terminal and system and method of the phone number information service using phonebook interface based the search advertisement |
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| Publication Number | Publication Date |
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| KR20100022331A true KR20100022331A (en) | 2010-03-02 |
| KR101072656B1 KR101072656B1 (en) | 2011-10-11 |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013187680A1 (en) * | 2012-06-11 | 2013-12-19 | 삼성전자 주식회사 | User terminal device, server device, system comprising same, and advertisement service method thereof |
| KR101479256B1 (en) * | 2013-06-25 | 2015-01-12 | 임태열 | Call Connecting system and method for providing call connecting service thereof |
| KR20170002108A (en) * | 2015-06-29 | 2017-01-06 | 주식회사 케이티 | System and method for providing phone number search service |
| KR101717243B1 (en) * | 2015-11-05 | 2017-03-27 | 네이버 주식회사 | Apparatus and method for charging |
-
2008
- 2008-08-19 KR KR1020080080962A patent/KR101072656B1/en active IP Right Grant
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013187680A1 (en) * | 2012-06-11 | 2013-12-19 | 삼성전자 주식회사 | User terminal device, server device, system comprising same, and advertisement service method thereof |
| CN104380328A (en) * | 2012-06-11 | 2015-02-25 | 三星电子株式会社 | User terminal device, server device, system comprising same, and advertisement service method thereof |
| EP2860683A4 (en) * | 2012-06-11 | 2016-02-24 | Samsung Electronics Co Ltd | User terminal device, server device, system comprising same, and advertisement service method thereof |
| KR101479256B1 (en) * | 2013-06-25 | 2015-01-12 | 임태열 | Call Connecting system and method for providing call connecting service thereof |
| KR20170002108A (en) * | 2015-06-29 | 2017-01-06 | 주식회사 케이티 | System and method for providing phone number search service |
| KR101717243B1 (en) * | 2015-11-05 | 2017-03-27 | 네이버 주식회사 | Apparatus and method for charging |
Also Published As
| Publication number | Publication date |
|---|---|
| KR101072656B1 (en) | 2011-10-11 |
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