WO2014054857A1

WO2014054857A1 - Method and system for operating profit return information providing platform inserted and distributed into mobile application

Info

Publication number: WO2014054857A1
Application number: PCT/KR2013/008134
Authority: WO
Inventors: 이민하
Original assignee: Lee Min Ha
Priority date: 2012-10-04
Filing date: 2013-09-10
Publication date: 2014-04-10
Also published as: KR101294790B1

Abstract

The present invention relates to a method and a system for operating a profit return information providing platform which is inserted and distributed into a mobile application, wherein voluntary user participation for an advertisement can be induced and a platform that is attractive to the media, advertisers, and the users can be provided. To this end, the present invention provides the method for operating the profit return information providing platform, comprising the steps of: distributing an advertising platform for collecting and registering the advertisements or linking a platform operating server with an affiliated platform or an advertising system of an advertising medium; receiving the advertising information through the affiliated platform linked with the platform operating server or the advertising system of the advertising medium or the distributed advertisement platform, and constructing a database for registering the advertising information; displaying the advertising information registered in the database onto the advertising platform or an application or a mobile web of another company providing a mobile application service; and separately recognizing whether the user connected directly with the advertising platform or the user downloading and using the application of another company or connected through the mobile web views the advertisements, and distributing profits according to whether each user views the advertisements.

Description

Method and system for operating profitable information providing platform embedded and distributed in mobile application

The present invention relates to a revenue-reduction mobile advertising platform, and more specifically, to users, app service providers, and media, advertisers and users for revenue-reduction advertising information inserted and distributed in mobile applications. The present invention relates to a method and system for operating a profitable information providing platform that is inserted and distributed in a mobile application that can satisfy all of them.

With the rapid spread of wired / wireless information and communication networks, the culture of providing and enjoying information and services through the information and communication networks is rapidly settling, and thus, the information service provided through the information and communication networks is being transformed into various forms.

Recently, there is a culture of providing users with the information they need while operating their own private pages, such as blogs and mini homepages. In the case of these private pages, advertising fees have become a major source of income. .

The most common form of advertising is banner advertising, which displays ads written in Hyper Text Mark up Language (HTML) code through a web page on a web browser or a phone page on a mobile device. It allows you to link to your website.

However, since banner advertisements are uniformly displayed regardless of the user's gender, age, occupation, hobbies, etc., the effectiveness of the advertisement is very low for the advertiser because the user rarely sees the banner advertisement and visits the advertiser's website. There is a problem, such as chronically indiscriminate advertising irrelevant to the user from the user's point of view, such as not easily find the necessary advertising information.

Also, in recent years, emails containing advertisement contents are sent to users' email addresses, and most of them tend to delete emails without opening them, so the actual advertising effect is hardly expected.

On the other hand, in order to maximize the number of impressions and clicks on registered advertisements, most advertising media use the advertising program through a stand-alone advertising method and an affiliate program with a third party that exposes advertisements to its own members. Affiliate advertising method that distributes and exposes ads, and in the case of mobile, provides services by putting advertisements (band banner or interstitial ads) in the app of the developer (app developer) who runs the application (hereinafter, simply abbreviated as "app"). It is in the form of affiliate in-app AD.

Representative companies that implement these in-app add methods include Apple's I-AD, SK's T-AD, Daum's Adam, LGU +, Cowley, and Naver. Therefore, ads are being executed based on the billing method and the CPC method.

Currently, most mobile app services (search / news / music / movie / SNS and messenger, etc.) provided by individuals or companies are provided free of charge. This is an urgent need, and the expectation is that if the number of download members and page views for the free app is high, the revenue for the ad will increase.

However, in reality, customers who download and use the app for free will refuse to see the ad when they are exposed to the app they are using, or will not see the ad at all. It is gradually falling. This is a serious challenge for most companies that offer free app services to increase their membership and page views for their users.

In order to solve this problem, various methods of mobile advertisements are being released one after another, but there are practically no alternatives.

Meanwhile, Korean Unexamined Patent Publication No. 10-2010-0009517 (published Jan. 27, 2010) discloses a technique for a platform-based mobile advertisement service apparatus and method. This is a technology for providing a specific advertisement desired by the user with the consent of the user, a mobile terminal that receives the mobile advertising platform upon subscription of the advertising service product and installs the mobile advertising platform (AD terminal platform) to serve the received advertising content, A user who is not spam, including an advertisement providing server that transmits a mobile advertising platform to a mobile terminal subscribed to an advertisement service product and provides advertisement contents corresponding to the desired advertisement information set when the advertisement service product is subscribed. By providing this preset advertisement or information and receiving additional benefits such as coupons in the area set by the user, it is possible to provide an efficient advertisement service through target advertisement and to reduce the advertising cost. .

In addition, Korean Patent Publication No. 10-2012-0003788 (published on Jan. 11, 2012) discloses an interactive mobile advertising platform including a wired / wireless interlinked revenue reduction advertisement method and an advertisement method created and filed by the present applicant. Techniques are known. This allows users of wired / wireless services to access and use various personal advertisements, information, and contents more conveniently by accessing pages for each individual's personal advertisement, which are provided and generated from mobile advertisement platforms through wired / wireless information communication networks. When a user selects a variety of advertisements provided by an information provider and downloads or downloads them to a page dedicated to his personal advertisement, and watches the advertisement for a certain period of time, a portion of the advertising amount of the advertisement received from the advertiser is paid in cash for the advertisement. It provides pay-back and efficiently executes advertisements through targeting the amount, method and type of advertisements, and targets of advertisements, and enables real-time monitoring of the execution results and progress.

However, the above two technologies still do not lead users to download and use free apps to increase interest and engagement rate for ads embedded and distributed in the apps, so most of the free mobile app services (Search / For news, music, movies, social media, and messengers), there is no way to improve the revenue growth method or profit structure of the app for free. Therefore, the task of improving the profit rate for mobile ads is still not solved.

The technical problem to be solved by the present invention, whether to watch the revenue-reduction advertising by the user directly connected to the advertising platform or the user connected via another app company, and exposed through the app downloaded to the user terminal from the advertising platform Revenue-type advertisements inserted and distributed in mobile applications by recognizing whether to watch revenue-reducing advertisements separately and separately determining and reconstructing advertising costs and revenues according to advertisement viewing on an advertising platform or a user terminal. Regarding information, we encourage the voluntary participation of users and maximize the profits of companies that provide free mobile Web, Wap, and Teb and App services. Mobile applications that both media and advertisers and users are satisfied with Insertion and provide income-reduction formula will distribute information to provide a platform operating methods and systems.

One embodiment of the present invention for achieving the above object is a method for operating an advertising platform by the platform operating server in a communication system in which a platform operating server, an advertisement registrant terminal, an affiliated platform, or an advertising system of an advertising medium is connected to an information communication network. (A) distributing an advertisement platform for collecting and registering advertisements on an advertisement registrant terminal or interworking a platform operation server with an affiliate system or an advertisement system of an advertisement medium, (b) an affiliate platform linked with a platform operation server or Through the advertising system of the advertising medium or the distributed advertising platform, the platform operation server provides the advertisement information including the actual advertising content, the advertisement target selection condition for the advertisement exposure, and the exposure, the click and the viewing condition for the revenue distribution, from the advertisement registrant terminal. Register and build a database, (c) Exposing the advertising information registered in the database to the third-party app or mobile web that provides the advertising platform or mobile app service, (d) Users who directly access the advertising platform, or download and use the third-party app or use the mobile web A method of operating a revenue reduction information providing platform inserted and distributed in a mobile application, which includes separately recognizing whether an advertisement is viewed by a user connected through the distribution and distributing revenue according to the advertisement viewing of each user.

In the method of operating a revenue reduction information providing platform according to the present invention, the advertisement information registered in the step (b) includes advertisement information registered directly by the administrator in the platform operation server, and the advertiser or the advertising agency directly registers the advertisement through the registrant terminal. At least one selected from among advertisement information, affiliated platform or advertisement information collected through linkage between the advertisement system of the advertisement medium and the platform operation server, and advertisement information directly registered by the advertisement medium through the terminal of the advertisement medium in the advertisement platform. Characterized in that it is advertising information.

In the method of operating a revenue reduction information providing platform according to the present invention, step (b) converts the advertisement information collected through the affiliate system or the advertisement system of the advertisement medium into the revenue reduction advertisement information, and receives the registered advertisement. And generating information indicating that the revenue reduction is based on the user's viewing and inserting the information into the advertisement.

In the method of operating a revenue reduction information providing platform according to the present invention, the selection conditions for advertisement targets that can be input in step (b) are for the whole, or for each user's gender, age, occupation, hobby, region, and detail. It is characterized by including the selection conditions by region, day of the week, date / time.

In the method of operating a profit reduction information providing platform according to the present invention, the condition for earning cash points according to the advertisement viewing and viewing required for the revenue distribution input in step (b) does not limit the viewing of the advertisement or one person, 1 It is characterized by including any one information of the number of viewing restrictions per day, hour.

In the method of operating a revenue reduction information providing platform according to the present invention, the step (c) may distribute an advertisement by distributing a software development kit (SDK) that may apply or mount the registered advertisement information to a third-party app or expose an advertisement. , Through the distributed advertising platform through an affiliated feature.

In the method of operating a revenue reduction information providing platform according to the present invention, step (d), when a user directly accesses the advertising platform, distributes revenue only to the user, and the user downloads and uses an app operated by a third party. Or, when watching an advertisement through a mobile web, the revenue is distributed to both the user and the affiliate that exposed the advertisement.

In the method of operating a profit reduction information providing platform according to the present invention, step (d) determines whether or not a click of the profit reduction type advertisement is performed based on a registered advertisement target selection condition and a viewing condition necessary for revenue distribution. In the case of satisfying both, it is characterized in that the distribution according to the viewing of the advertisement.

Another embodiment of the present invention for achieving the above object, the actual advertising content, advertisement target screening conditions, and revenue from the advertising registrant terminal through the advertising system or advertising platform of the system linked affiliate platform or advertising medium, and revenue Register the advertising information including impressions, clicks and viewing conditions necessary for distribution, build a database, and expose the registered advertising information to the advertising platform or the third-party app or mobile web that provides the mobile app service, and directly to the advertising platform. A platform operating server that separately recognizes whether an user views an advertisement by a user who is downloaded or uses a third-party app or accesses it through a mobile web, and distributes revenue according to each user's advertisement viewing; An affiliate platform operated by an app developer or an advertising agency and distributed through a pre-affiliation and managed in association with the platform operation server; A revenue reduction information providing platform operating system that is inserted and distributed in a mobile application, including; an advertisement collection system for media that is managed by media executing an advertisement and managed in association with the platform operation server and collects media advertisements.

According to the present invention, the information providing efficiency is increased through the targeting service to the information receiver, and the user control system limits the number of viewings per person, one day, hourly, etc., thereby reducing the waste of unnecessary advertisement execution and user fraudulent clicks. Blocks the act of cherry picker according to increase the effect of advertising. In addition, it is possible to provide a profitable information providing platform that is inserted and distributed in the mobile application, which enables real-time monitoring of the results of the information provision (advertising), thereby increasing the profits of the app developer. In addition, in reality, customers who download and use the app for free can use the voluntary participation of the actual mobile advertising exposure, revenue distribution, and monitoring, so that most companies and users who provide the app service free of charge. There is an advantage to increase participation.

1 is a block diagram schematically illustrating an operating environment for providing a revenue reduction information providing platform inserted and distributed in a mobile application according to an exemplary embodiment of the present invention.

2 is a schematic operation flowchart for explaining a method of operating a profitable information providing platform inserted and distributed in a mobile application according to an embodiment of the present invention.

3 and 4 are detailed operation flowcharts illustrating the advertisement information registration step of FIG. 2.

5 and 6 are detailed operation flowcharts illustrating the cost and revenue settlement steps of FIG. 2.

Hereinafter, the configuration and operation of a method for operating a revenue reduction information providing platform inserted and distributed in a mobile application according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The terms or words used in this specification and claims are not to be construed as limiting in their usual or dictionary meanings, and the inventors may properly define the concept of terms in order to best explain their invention in the best way possible. It should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, since the embodiments shown in the specification and the configuration shown in the drawings are only one of the most preferred embodiments of the present invention, it is understood that there may be various equivalents and modifications that can replace them at the time of the present application. shall.

1 is a block diagram schematically showing a profitable information providing platform operating system inserted and distributed in a mobile application according to an embodiment of the present invention, the platform operating system according to the present invention, the mobile advertising platform 210 and Affiliate platform 300, which is operated by a platform operation server 200, an app developer or a professional advertising agency, which is configured as an advertisement exposure channel system 220, is distributed through a pre-affiliation, and managed in association with the platform operation server. And an advertisement collection system 400 for media that is managed by media executing an advertisement and managed in association with the platform operation server 200 and collects media advertisements. Multiple advertising registrant terminals for communication, multiple user terminals for viewing advertisements, communication with servers and platforms and advertising systems and terminals It is configured to include a wired and wireless information communication network that possibly connects. In this case, the wired / wireless information communication network includes both a TCP / IP protocol that can be connected by wire and an Internet network that uses WAP protocol and everything that can be wirelessly connected.

The platform operation server 200 transmits the advertisement information from the affiliate platform 300 such as an advertising agency specialized through an information communication network, the advertisement system 400 of the advertisement medium that executes the advertisement, or the advertisement registrant terminal. ) To build a database and to expose the advertisement to the app company or mobile web through the advertisement exposure channel system 220, so that the user can watch the advertisement. To this end, the platform operation server 200 is an advertisement exposure channel system for exposing advertisements to the mobile advertisement platform 210, an app company or the mobile web, which is in charge of overall operations related to the collection, registration, exposure, and revenue distribution of mobile advertisements. 220) and the like.

As a result, in particular, the platform operation server 200 is a standalone advertising platform that exposes advertisements to its members, affiliated platform that exposes advertisements to sites (APP) operated by program distribution and affiliates or third parties (APP developers, etc.), And an open (customized) advertising platform that can be independently operated by an advertising medium or a company, and thus, a triple advertising system that satisfies both advertisers, users, and affiliates can be operated. .

The advertisement registrant terminal is a terminal of an individual or a company that wants to provide advertisement information through an information communication network, and includes a personal computer such as an enterprise server, a desktop computer, a notebook computer, a landline telephone, a mobile phone capable of wireless internet communication, a PDA, and the like.

The user terminal is a personal terminal intended to search for and receive advertisement contents by accessing the mobile advertisement platform provided by the platform operation server 200, and may be a desktop computer, a notebook computer, a PDA, a hand personal computer (HPC), a web pad, a mobile phone, a smart phone. It includes not only phones, wireless application protocol (WAP) phones, palm PCs, e-book terminals, HHTs (HandHeld Terminals), but also video phones, home TVs, and car Internet TVs connected to information communication networks used in apartments.

Meanwhile, the database constructed by the platform operation server 200 may be used as a search index among personal information DB storing personal information, reward information DB storing profit reduction information according to advertisement viewing, and information necessary for identifying an individual or a company. Search index DB where information is extracted and stored, advertisement information DB storing advertisement content and advertisement target selection condition and viewing condition information, refund DB storing refund information, advertiser information DB storing information about agency or advertiser, medium And an advertisement collection / distribution information DB for storing information collected and distributed from them, a settlement information DB for storing advertisement costs and settlement information, and an affiliate information DB for storing affiliate related information.

The personal information DB stores basic information and related data of an individual user who has subscribed to the platform operation server 200. Basic information includes member ID, password (password), personally identifiable name, social security number, phone number, address, email address, etc. Bank where users can deposit and deposit points earned after watching advertisements. Personally identifiable information such as information may be included.

In particular, the advertisement information DB specifies advertisement targets such as country, region, date, time, day of the week, gender, age, occupation, and hobby, as well as advertisement contents transmitted from an agency or an advertiser terminal and personal information of the advertiser. Necessary to determine the type of advertisement, such as the screening conditions required for advertisements, the viewing conditions such as impressions and clicks required for returning revenue, the size, location, type of ads (text, photos, flash, video, mobile phone hologram ads, etc.) All advertisement information is stored, including advertisement type determination conditions.

FIG. 2 is a schematic operation flowchart for explaining a method of operating a revenue reduction information providing platform inserted and distributed in a mobile application according to an embodiment of the present invention, and FIGS. 3 and 4 are steps of registering advertisement information of FIG. FIG. 5 and FIG. 6 are detailed operation flowcharts illustrating the revenue distribution step S400 of FIG. 2.

As illustrated in FIG. 2, the platform operating method according to the present invention includes a platform distribution and system interworking step (S100), an advertisement information registration step (S200), an advertisement exposure and viewing step (S300), and a revenue distribution step ( S400).

The platform distribution and system interworking step (S100) is installed by distributing and installing a mobile advertisement platform for collecting and registering advertisements on advertisement registrant terminals such as an agency or an advertiser, and installing the platform operation server 200 as an affiliate platform 300 or advertisement. It is a step of interlocking with the advertisement system 400 of the medium.

The advertisement information registration step (S200) is necessary for the actual advertisement content and advertisement exposure from the advertisement registrant terminal through the affiliate platform 300 or the advertisement system 400 or the distributed advertisement platform linked to the platform operation server 200. As the platform operating server 200 registers advertisement target information including advertisement target selection conditions and exposure and click and viewing conditions necessary for revenue distribution, and builds a database, as illustrated in the detailed view of FIG. 3. In response to requests from platform companies or agencies or advertisers connected through the distributed mobile advertising platform, platform companies or agencies and advertiser information DBs are generated and stored (S201-S203), and actual advertisement contents, advertisement product selection, The cost of advertising (cost of advertising, the number of ads, etc.), the screening criteria for the impressions required for impressions, and the impressions and clicks Accepted the conditions Advertising Agency include information registered (S204-S209) is the step of storing (S210-S211) to build an advertising information database and extracts the search index. In this step, in order to realize a targeted advertisement that can be arbitrarily set for each agency or advertiser's purpose, an advertisement target selection condition that can be input from an agency or an advertiser can be arbitrarily set, and the intention of the advertisement is to be displayed. It can be selected arbitrarily according to. As the advertisement target selection condition, for example, the selection conditions of the user's gender, age, day of the week, hour, occupation, time, hobby, region, and detailed region may be used. In addition, this step allows the user to arbitrarily select the viewing conditions (the number of exposures, the number of clicks, etc.) necessary for revenue sharing input from the agency or the advertiser terminal, thereby preventing fraudulent clicks and cherry pickers. The viewing conditions for calculating the cost and revenue when the advertisement is exposed may be configured, for example, for the whole, or include any one of the number of viewing restrictions such as one person, one day, and hourly. The advertisement information registered in this step may include advertisement information registered directly by the administrator in the platform operation server 200, advertisement information registered directly by an advertiser or an advertiser through an advertisement registrant terminal, an advertisement system and a platform of an affiliate platform or an advertisement medium. One or more pieces of advertisement information selected from advertisement information collected by the advertisement medium through interworking with the operation server, and advertisement information directly registered by an advertising agency or the advertisement medium through the advertisement medium terminal in the advertisement platform.

Meanwhile, as illustrated in FIG. 4, the advertisement information registration step (S200) may generate and store a media company interworking information DB (S221) and generate an advertisement product (CPM / CPV) interworking information DB according to a request from the media company terminal. After generating and storing (S222), it may be made of the step (S223-S226) of registering the advertisements already registered in the database of the media company according to the type of the advertisement product (S223-S226). In this case, by checking the type of advertising products of the media company, the exposure advertisement price linked information DB by dividing according to the method such as CPM (impression method) / CPC (click method), CPA (responsive method), CPD (download method), etc. After generating and storing or after generating and storing the click advertisement unit price interlocking information DB, generates and stores CPV (viewing method) advertisement unit price information DB. In this case, the advertisement information registered in the database is converted into revenue-reduction advertisement information as necessary, and information indicating that the advertisement is a revenue-reduction advertisement according to the user's viewing for the registered advertisement (for example, a message for notifying that it is a revenue-rewarded advertisement). Or a logo, etc.) can be created and inserted into the advertisement.

Ad exposure and viewing step (S300) is to distribute the software development kit (SDK) that can be applied or mounted on the third-party app registered advertising information to expose the advertisement, or through the advertising platform distributed through the affiliate As a step, the advertisement information registered in the database is exposed to an advertisement platform or a third-party app or mobile web that provides a mobile app service, so that the viewer can watch.

Revenue distribution step (S400) is to recognize whether the user watching the advertisement by the user directly accessing the advertising platform, or by downloading and using a third-party app or connected through the mobile web, and depending on the viewing of each user's advertisement As shown in FIG. 5 and FIG. 6, the revenue is distributed, and the user terminal requests and receives user information (S401 and S402) by recognizing whether the user terminal is connected (S403 and S404), and determines the access path (S403 and S404). Creating and storing the platform information DB according to the path, or generating and storing the information company's information DB (S405 and S406), and then distributing or storing the stored advertisements (S407) (see FIG. 5) and exposure. And determining whether to view the distributed revenue-reducing advertisement and whether to meet the advertisement viewing earning conditions (S411 and S412), and to distribute the predetermined advertising cost and revenue according to the advertisement viewing according to the determination result. Each of the costs is settled and stored (S414-S418) according to the ratio (see FIG. 6). In this case, when the user directly accesses the advertisement platform, the revenue is distributed only to the corresponding user. On the other hand, when a user downloads and uses an app operated by a third party or watches an advertisement through a mobile web, it is preferable to set the revenue to be distributed to both the user and the affiliate who exposed the advertisement. For example, the predetermined distribution ratio is distributed to media companies (40%) / user revenue (30%) / platform operating server (20%) / app companies (10%) when the advertising platform exposes advertisements registered by media companies. It is to be understood that such a distribution ratio may be set differently as necessary. In this step, in particular, authenticated users who log in by directly accessing the advertising platform or users who are connected via other app companies are recognized separately, and whether or not to view advertisements by each user, respectively, to watch advertisements on the advertising platform. It is possible to settle the advertising costs and revenues. In addition, it is possible to distinguish whether or not to view the revenue-reducing advertisement exposed through the app downloaded from the advertising platform to the user terminal, and to settle the advertising cost and revenue according to the advertisement viewing on the corresponding user terminal. Based on the screening conditions and the impression and click and viewing conditions necessary for the distribution of revenue, it is possible to determine whether the revenue-reducing ad is clicked and to calculate the advertising cost and revenue for the viewing of the ad when both conditions are satisfied. Will be.

The technical configuration of the present invention will be described in detail with reference to FIG. 2, which shows the entire processing steps of the method for operating a revenue reduction information providing platform according to the present invention.

First, in the platform distribution step (S100), the platform operating server 200 distributes the affiliate platform or mobile advertising platform for advertisement registration to the terminals of the agency or advertiser to be installed on each terminal.

Next, in the advertisement information registration step (S200), as shown in FIG. 3, the platform operation server 200 checks whether there is a request from a platform company or an agency or an advertiser terminal connected through a distributed affiliate platform or a mobile advertisement platform. Check and, if requested, create and store the platform company or agency and advertiser information DB respectively. Subsequently, the platform operation server 200 includes advertisement contents required for actual advertisement exposure, advertisement product selection, advertisement cost (advertising price, number of advertisements, etc.), advertisement target selection condition for exposure, and viewing condition for revenue distribution. Registered advertisement information, constructs an advertisement information database, and extracts and stores a search index. Through these steps, the platform operation server 200 allows the advertiser or agency to select the advertisement target selection conditions (the conditions of the user's gender, age, day of the week, hourly, occupation, time, hobbies, region, and detailed region). Or, by allowing the user to arbitrarily set according to the purpose of the advertiser, it is possible to select a target to expose the advertisement. In addition, at this stage, the platform operation server 200 may arbitrarily select a viewing condition (that is, one or more viewing restrictions or one or more viewing restrictions per day) required for revenue sharing input from an agency or an advertiser terminal. This allows you to prevent cherry pickers if your agency or advertiser wants to.

Meanwhile, at the same time, in the advertisement information registration step (S200), the platform operation server 200 determines whether there is a request from the media company terminal as illustrated in FIG. By storing and generating the advertisement product (CPM / CPV) interworking information DB, it is also possible to register the ads already registered in the database of the media company to the mobile advertising platform. At this time, the platform operation server 200 first checks the type of advertising products of the media company to distinguish whether the type of advertising products registered in the media company CPM (exposure method) or CPC (click method) method, and then CPM In the case of the (exposure method) method, the exposure advertisement price interworking information DB is generated and stored, and in the case of the CPC (click method), the click advertisement price interworking information DB is generated and stored. Thereafter, CPV advertisement unit price information DB is generated and stored.

In the ad conversion and exposure step (S300), the platform operation server 200 converts the advertisement information registered in the database into the revenue-reduction advertising information, and the information for displaying the revenue-reduction advertisement according to the user's viewing for the registered advertisement ( As a logo or other display information, for example, a message or a logo indicating that it is a revenue-rewarded advertisement, which may be an indication of the amount of money earned, etc.), a registered advertisement is returned to the user. Advertisement viewers later recognize that it is a formal advertising.

Finally, in the cost and revenue settlement step (S40), the platform operation server 200 checks whether there is an access request of the user terminal, as illustrated in FIGS. 5 and 6, and if there is a request, access of the corresponding user terminal. The path is first determined, and the platform information DB is generated and stored according to the determination result, or the information company's information DB is generated and stored, and the stored advertisements are exposed or distributed in whole or individually.

Subsequently, it is determined whether to view the exposed and distributed revenue-reduction advertisement, and if the viewing of the advertisement is viewed, it is determined to meet the advertisement viewing earning conditions. do. For example, if an advertisement registered by a media company is exposed on an advertising platform, it is divided into media company (40%) / user revenue (30%) / platform operation server (20%) / app company (10%) to calculate revenue and operate. Will end.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Therefore, the spirit of the present invention should be grasped only by the claims set out below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

Claims

In a communication system in which an advertisement system of a platform operating server, an advertisement registrant terminal, an affiliated platform, or an advertising medium is connected to an information communication network, the method of operating an advertising platform by the platform operating server,

(a) distributing an advertisement platform for advertisement collection and registration on an advertisement registrant terminal or interworking the platform operation server with an advertisement system of an affiliate platform or an advertisement medium;

(b) an advertisement system of an affiliate platform or an advertisement medium linked with the platform operation server or the distributed advertisement platform from an advertisement registrant terminal to advertisement content, advertisement target selection condition for advertisement exposure, and exposure and click for revenue distribution; And registering, by the platform operating server, advertisement information including a viewing condition and constructing a database.

(c) exposing the advertisement information registered in the database to an app or mobile web of a third party that provides an advertising platform or a mobile app service;

(d) Recognize whether or not to view advertisements by users who directly access the advertisement platform or users who download and use third-party apps or users who access through the mobile web, and divide revenue according to each user's advertisement viewing The method of operating a revenue reduction information providing platform that is inserted and distributed in the mobile application comprising a.
The method of claim 1,

The advertisement information registered in the step (b),

The advertisement medium is directly registered by the administrator in the platform operation server, the advertisement information directly registered by the advertiser or the advertiser agency through the advertisement registrant terminal, the advertisement medium of the affiliated platform or the advertisement medium by interlocking with the platform operation server and the system. Providing revenue-reduced information inserted and distributed in a mobile application, wherein the collected advertisement information is one or more pieces of advertisement information selected from advertisement information registered directly by an advertising agency or advertisement medium through an advertisement media terminal in the advertisement platform. How Platforms Work.
The method of claim 1,

In step (b),

Converting the advertisement information collected through the affiliate system or the advertising system of the advertising medium into revenue-reduction advertisement information, and generating information indicating that the advertisement is a revenue-reduction advertisement according to the user's viewing for the registered advertisement and inserting it into the advertisement. A method of operating a profitable information providing platform that is inserted and distributed in a mobile application.
The method of claim 1,

The advertisement target selection condition that can be input in the step (b),

Providing revenue-receiving information that is inserted and distributed in a mobile application that includes all, or the user's gender, age, occupation, hobbies, region, detailed region, day of the week, date and time selection conditions. How Platforms Work.
The method of claim 1,

Cash point earning conditions in accordance with the viewing and viewing of the advertisement required for revenue input that can be input in step (b),

Method of operating a revenue reduction information providing platform that is inserted and distributed in a mobile application, characterized in that it does not limit the viewing of the advertisement, or includes information of any one person, one day, the number of viewing restrictions per hour.
The method of claim 1,

In step (c),

Distributing the software development kit (SDK) that can be applied to or mounted on the third-party app of the registered advertisement information to expose the advertisement, or through the affiliated advertising platform through a mobile application, characterized in that How to operate a profitable information delivery platform that is inserted and distributed.
The method of claim 1,

In step (d),

If a user directly accesses the advertising platform, we will only distribute revenue to that user,

When a user downloads and uses an app operated by a third party or watches an advertisement through the mobile web, revenue is distributed and inserted into the mobile application, which is distributed to both the user and the affiliate who exposed the advertisement. How an informative platform operates.
The method of claim 7, wherein

In step (d),

It is determined whether or not the click on the revenue-reduction advertising based on the registered selection screening conditions and the viewing conditions necessary for revenue distribution, and distributes the revenue according to the viewing of the advertisement when the two conditions are satisfied How to operate a profitable information delivery platform that is embedded and distributed in applications.
Advertising information including advertisement contents, advertisement target selection conditions for advertisement exposure, and exposure, click and viewing conditions for revenue distribution are registered from advertisement registrant terminals through advertisement system or advertisement platform of the system affiliate affiliate platform or advertisement medium. Builds a database, exposes the registered advertising information to third-party apps or mobile web sites that provide advertising platforms or mobile app services, and downloads and uses users or third-party apps that access the advertising platform directly. A platform operating server that recognizes whether the user accesses the advertisement through a user connected through the platform and distributes revenue according to the advertisement viewing of each user;

An affiliate platform operated by an app developer or an advertising agency and distributed through a pre-affiliation and managed in association with the platform operation server;

Reduction type information inserted and distributed in a mobile application, characterized in that it comprises a; advertisement management system for the media that is managed by the media executing the advertisement and managed in conjunction with the platform operating server and collects media advertisements Provide platform operating system.