KR20080042248A - Method for providing advertising service by using mobile terminal - Google Patents

Abstract

A method for providing an AD(ADvertisement) service with a mobile terminal is provided to transmit AD contents selectively to the mobile terminal according to an AD display condition selected by a mobile terminal user and an AD condition selected by an advertiser. A mobile terminal is registered as an AD viewing member by providing member information to an AD service server. An advertiser server requests an AD display service by providing an AD condition and AD contents to the AD service server. AD viewing member group information including mobile number information is extracted based on the AD condition and the member information of the registered AD viewing member. The AD viewing member group information, the AD condition, and the AD contents are stored to a database as AD display target information. The AD display target information is extracted and transmitted to mobile telecommunication company servers of the mobile terminals when an AD display condition is satisfied by monitoring the AD display target information and the AD condition(406). The mobile telecommunication company server transmits the AD contents to the mobile terminals included in the AD viewing member group(408).

Description

Advertising service method using mobile terminal {METHOD FOR PROVIDING ADVERTISING SERVICE BY USING MOBILE TERMINAL}

1 is a schematic diagram of an advertisement service system suitable for applying a method for providing an advertisement service using a mobile terminal according to a preferred embodiment of the present invention;

2 is a flowchart illustrating a process in which a mobile terminal user registers as a subscriber member for advertisement exposure for an advertisement service according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating a process in which an operator server requests an advertisement exposure service for an advertisement service according to an exemplary embodiment of the present invention.

4 is a flowchart illustrating a process of providing an advertisement exposure service to an advertisement exposure target subscriber according to an advertisement condition set by a subscriber member and a business member according to an exemplary embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

102: wired terminal group 102/1-102 / n: wired terminal

104: operator server group 104/1-104 / n: operator server

106: network 108: advertising service server

110: subscriber member DB 112: operator member DB

114, 120: advertising content DB 116: mobile communication server

118 member DB 122: mobile communication network

124: mobile terminal group 124/1-124 / n: mobile terminal

The present invention relates to a technique for providing an advertisement service through a mobile terminal, and more particularly, to an advertisement service method using a mobile terminal suitable for providing a subscriber exposure service selectively according to an advertisement exposure permit condition.

In recent years, according to the rapid development of wireless information communication, many individuals own a mobile terminal (portable terminal), and this trend is increasing as time goes by.

On the other hand, marketing techniques using advertisements are gradually expanded in wired online as well as wireless online environments, which is due to the expansion of infrastructure of mobile communication networks and mobile terminals. For example, the advertisement content may be sent (downloaded) to an unspecified number of mobile terminals, or the advertisement content may be periodically or irregularly sent to a mobile terminal registered as a member of the company site at a specific site.

However, among typical conventional advertising methods (unidirectional advertising methods), the method of sending the advertising content to an unspecified number of mobile terminals tends to be treated as spam advertisements from the mobile terminal users, thereby effectively exerting the function as an effective advertisement. However, the method of sending its advertising content to mobile terminals registered as members on a specific site is very efficient in terms of advertising effectiveness due to the limited factor of sending advertising contents only to registered members. There is a problem with falling.

Therefore, in view of the above points, the operator does not unilaterally send the advertisement content to the mobile terminal, but the advertisement is matched with the advertisement exposure permit condition selected by the mobile terminal user and the advertisement condition selected by the operator who wants to send the advertisement content. If the mobile terminal to be exposed is selected and the advertisement contents can be provided to the mobile terminals to be selected, the mobile terminal users can effectively satisfy the various advertising service needs of the mobile terminal users as well as the effect of advertisement on the operator side. It could also be further enhanced. However, to date no proposals have been made for these service techniques.

Accordingly, the present invention solves the problems of the conventional method, and provides a subscriber selective advertisement exposure service for selectively sending advertisement content to the mobile terminal based on the advertisement exposure allowance conditions selected by the mobile terminal user (subscriber). Its purpose is to provide an advertising service method using a mobile terminal.

Another object of the present invention is a mobile terminal capable of providing a point advertisement exposure service for selectively sending advertisement content to a mobile terminal extracted and selected based on an advertisement exposure permit condition selected by a mobile terminal user (subscriber) and an advertisement condition selected by an operator. To provide an advertising service method using.

According to one aspect of the present invention, there is provided a method of serving advertisement content to a plurality of mobile terminals through a mobile communication network, wherein a mobile terminal or a wired terminal accesses an advertisement service server through a network to receive subscriber information. Providing a first process of registering the mobile terminal as an advertisement exposure subscriber; and a second process of requesting an advertisement exposure service by providing a advertisement condition and advertisement content after a specific operator server accesses the advertisement service server through the network. And a third process of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and subscriber information of registered advertisement exposure subscriber, and the extracted advertisement exposure target subscriber group information and advertisement. Conditional and ad content information as A fourth process of storing the data; and monitoring the advertisement condition information of the advertisement exposure target information stored in the database, and when the preset advertisement exposure conditions are established, extracting the advertisement exposure target information and transmitting the extracted advertisement exposure target information to the mobile communication servers of the corresponding mobile terminals. And a sixth process in which the mobile communication server sends the advertisement content information to target mobile terminals belonging to an advertisement exposure target subscriber group included in the advertisement exposure target information. .

According to another aspect of the present invention, there is provided a method of serving advertisement content to a plurality of mobile terminals through a mobile communication network, wherein a mobile terminal or a wired terminal accesses an advertisement service server through a network to provide subscriber information. Providing a first process of registering the mobile terminal as an advertisement exposure subscriber; and a second process of requesting an advertisement exposure service by providing a advertisement condition and advertisement content after a specific operator server accesses the advertisement service server through the network. And a third process of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and subscriber information of registered advertisement exposure subscriber, and the extracted advertisement exposure target subscriber group information and advertisement. The condition and the advertisement content information as the information to be exposed to the advertisement A fourth process of transmitting to the mobile communication server of the mobile communication server; a fifth process of monitoring, by the mobile communication server, the advertisement condition information of the received advertisement exposure target information and checking whether a preset advertisement exposure condition is established; and the advertisement exposure condition. The present invention provides an advertisement service method using a mobile terminal comprising a sixth process of sending the advertisement content information to target mobile terminals belonging to an advertisement exposure target subscriber group included in the advertisement exposure target information.

In accordance with still another aspect of the present invention, there is provided a method of serving advertisement content to a plurality of mobile terminals through a mobile communication network, wherein the mobile terminal or a wired terminal accesses a service server through a network to provide subscriber information. Providing a first step of registering the mobile terminal as an advertisement exposure subscriber; and a second process of requesting an advertisement exposure service by providing an advertisement condition and advertisement content after a specific operator server accesses the service server through the network; A third process of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and registered subscriber information of the registered advertisement exposure subscriber and storing the advertisement exposure target information together with the advertisement condition information; The advertisement condition definition of the advertisement exposure target information stored by the service server The fourth step of checking whether the predetermined advertisement exposure conditions are established by monitoring the; and the target mobile terminals belonging to the advertisement exposure target subscriber group included in the advertisement exposure target information when the advertisement exposure conditions are established; An advertisement service method using a mobile terminal including a fifth process of sending advertisement content information is provided.

The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

A key technical aspect of the present invention, unlike the aforementioned conventional method of sending the advertising content to the mobile terminal irrespective of the subscriber's will, or selectively sending the advertising content only to the mobile terminal registered as a member of the site, the mobile terminal user (Subscriber) sets the advertisement exposure conditions including interests, advertisement exposure conditions information, etc., the operator who wants the advertisement sets the advertisement conditions, and match the exposure conditions of the subscriber and the advertisement conditions of the operators By exposing (sending) the advertisement content only to the mobile terminal that satisfies this, it is possible to easily achieve the object of the present invention through such technical means.

Here, the subscriber's ad exposure permit conditions include, for example, whether to allow the entire advertisement or preference based advertising, the number of times the ad impressions (free, once a day, twice a day, etc.), ad exposure time (free, morning, afternoon, Evening, etc.), and the advertising conditions of the operator, for example, whether it is for all subscribers or preference-based subscribers, ad exposure period (one week, one month, six months, one year, etc.), the number of advertisement impressions (once a day) , Twice a day, three times a day, etc.), and ad exposure time (free, morning, afternoon, evening, etc.).

1 is a schematic diagram of an advertisement service system suitable for applying a method for providing an advertisement service using a mobile terminal according to a preferred embodiment of the present invention, and includes a wired terminal including a plurality of wired terminals 102/1-102 / n. A group 102, a server group 104 of a plurality of operator servers 104/1-104 / n, a network 106, an advertising service server 108, a subscriber member DB 110, a operator member DB ( 112, advertising content DB 114, mobile phone server 116, member DB 118, advertising content DB 120, mobile communication network 122 and a plurality of mobile terminals (124/1-124 / n) Mobile terminal group 124 and the like.

Referring to FIG. 1, each wired terminal 102/1-102 / n in the wired terminal group 102 connects the network 106 to the advertisement service server 108 using, for example, a dedicated line, an ADSL, a modem, or the like. Possible PC systems, etc., each of these wired terminals 102/1-102 / n connect to the advertisement service server 108 via the network 106 to provide subscriber information, such as name, mobile terminal number, gender, age. By providing subscriber information on the interests, interests, interests, ad exposure permit conditions, and the like, the advertisement service server 108 may be registered as a subscriber member. Here, the interest information may include sports (eg, soccer, baseball, basketball, etc.), movies (eg, thriller, melodies, warfare, etc.), music (eg, available, pop, chanson, ballad, etc.). Subscribers may be allowed to advertise, for example, whether to allow full or preference based ads, the number of ad impressions (free, once a day, twice a day, etc.), and the ad exposure time (free, morning, afternoon, evening). Etc.).

In addition, each operator server 104/1-104 / n in the operator server group 104 refers to a website or the like for exposing advertisement content to a mobile terminal. The advertisement service server ( 108) to register as a business member by providing business information (e.g., company name, representative name, company address, site address, company phone number, product type information, etc.), and through the network 106 desired advertising conditions And requesting an advertisement exposure service by transmitting (uploading) the advertisement content to the advertisement service server 108.

Next, the advertisement service server 108 receives the transmission through the network 106 when a registration request is made to a member along with provision of subscriber information including a mobile terminal number, an advertisement exposure permit condition, and the like from an arbitrary wired terminal. By storing the subscriber information in the subscriber member DB 110, the mobile terminal user is registered as a subscriber member, and is transmitted through the network 106 when there is a request for registration as an operator member together with the operator information from any operator server. By storing the received business information in the business member DB (112), it provides a service such as registering the business operator as a business member.

In addition, the advertisement service server 108 is provided with the present invention through networking with a mobile carrier server 116 via the network 106 when there is an advertisement exposure service request together with the provision of advertisement conditions and advertisement content from any operator server. Accordingly, a corresponding advertisement exposure service is provided, which will be described in detail later with reference to FIGS. 2 to 4. Here, as the advertisement condition information, for example, whether the entire subscribers or preference-based subscribers, gender (all, male, female), age (all, teenagers, 20s, 30s, 40s, etc.), ad exposure period (One week, one month, six months, one year, etc.), the number of ad impressions (once a day, twice a day, three times a day, etc.), and the exposure time (free, morning, afternoon, evening, etc.).

To this end, the subscriber member DB 110 stores subscriber information of mobile terminal users registered as members, and the operator member DB 112 stores operator information and advertisement conditions of operators registered as members, and the advertisement content DB ( In 114), advertising contents requested by each service provider for advertisement exposure service are stored.

Meanwhile, the mobile communication server 116 is, for example, a server that manages user information (eg, name, mobile terminal number, e-mail address, etc.) of mobile terminal users on the mobile communication side, and the advertisement service server through the network 106. When the advertisement exposure service request from the 108 is requested, the advertisement content is delivered to the mobile terminal to which the advertisement is exposed. The detailed process thereof will be described later with reference to FIG. 4. .

To this end, the member DB 118 stores user information of mobile terminal users, and the advertisement contents DB 120 stores advertisement contents that have been requested (requested) from the advertisement service server 108.

Finally, each mobile terminal 124/1-124 / n in the mobile terminal group 124 may include, for example, a wireless communication network 122 including a plurality of base stations and a base station controller, a mobile communication switch and a WAP gateway. A mobile communication terminal (eg, PCS, cellular phone, PDA, IMT-2000 terminal, DMB phone, PMP (portable multimedia) that can receive a communication service and receive advertisement content exposure service provided according to the present invention. Each mobile terminal 124/1-124 / n can not only download advertisement contents selectively provided, but also the advertisement service server (through the mobile communication network 122 and the network 106). 108) by providing the subscriber information and may perform the function of registering as a subscriber member.

Next, a process of serving the advertisement content to the mobile terminal according to the present invention using the advertisement service system having the above-described configuration will be described in detail.

2 is a flowchart illustrating a process in which a mobile terminal user registers as a subscriber member for advertisement exposure for an advertisement service according to an exemplary embodiment of the present invention.

Referring to FIG. 2, when any wired terminal connects to the advertisement service server 108 via the network 106 (step 202), the advertisement service server 108 includes a member registration request item to an advertisement exposure subscriber, and the like. The main menu screen data is extracted and provided to the wired terminal through the network 106 (step 204). As a result, a main menu screen including a member registration request item and the like is displayed on the monitor of the wired terminal.

Subsequently, the wired terminal user inputs (or selects) subscriber information, for example, subscriber information including name, mobile terminal number, gender, age, hobbies, interests, ad exposure permit conditions, and the like (step 206). Upon requesting member registration (step 208), the subscriber information entered by the wired terminal user is transferred to the advertisement service server 108 via the network 106. Here, the interest information may include sports (eg, soccer, baseball, basketball, etc.), movies (eg, thriller, melodies, warfare, etc.), music (eg, available, pop, chanson, ballad, etc.). Subscribers may be allowed to advertise, for example, whether to allow full or preference based ads, the number of ad impressions (free, once a day, twice a day, etc.), and the ad exposure time (free, morning, afternoon, evening). Etc.).

For example, a mobile terminal user who wants to register as an advertisement exposure subscriber member will allow (admit exposure) all advertisement contents provided from the advertisement service server 107 or only allow advertisement contents selected based on the preference. And the number of times the ad is displayed and the time the ad is exposed, where preference-based advertising content refers to advertising content that is relevant based on gender, age, hobbies, interests, etc. included in the subscriber's information. Means.

In response, the advertisement service server 108 stores the subscriber information received from the wired terminal in the subscriber member DB 110, thereby making the mobile terminal user of the mobile terminal number included in the subscriber information a subscriber member for advertisement exposure. Register (step 210).

Thereafter, the advertisement service server 108 generates a guide message indicating that the corresponding mobile terminal user is registered as an advertisement exposure subscriber member and transmits it to the corresponding wired terminal through the network 106 (step 212). The user can recognize that he or she is registered as an advertisement exposure subscriber member.

Accordingly, the mobile terminal users can register as advertisement exposure subscriber members by providing subscriber information after accessing the advertisement service server through a network using a wired terminal through a series of processes as described above.

Meanwhile, in the preferred embodiment of the present invention, the mobile terminal user registers as an advertisement exposure subscriber member in the advertisement service server using a wired terminal, but the present invention is not necessarily limited thereto. As an exposed subscriber member, that is, by accessing the advertisement service server through a mobile communication network and a network via a mobile terminal, the subscriber can be registered as an advertisement exposure subscriber member by providing subscriber information.

Next, a description will be given of a process in which each provider server connects to an advertisement service server and requests an advertisement exposure service.

3 is a flowchart illustrating a process in which an operator server requests an advertisement exposure service for an advertisement service according to an exemplary embodiment of the present invention.

Referring to FIG. 3, a provider may be provided to an advertisement service server 108 through the provision of any operator server, that is, company information (eg, company name, representative name, company address, site address, company telephone number, product type information, etc.). When any operator server registered as a member accesses the advertisement service server through the network 106 (step 302), the advertisement service server 108 stores main menu screen data including an advertisement exposure service request item and the like in internal memory. Is retrieved from the server and provided to the operator server through the network 106 (step 304). As a result, a main menu screen including an advertisement exposure service request item and the like is displayed on the monitor of the operator server.

Subsequently, when the operator server user requests the advertisement exposure service through a method of clicking an advertisement exposure service request item (step 306), in response, the advertisement service server 108 requests input of an advertisement condition (step). 308). Here, the advertisement condition means, for example, selection information on whether to determine the advertisement exposure targets for all the subscribers or the advertisement exposure subscribers for the preference-based subscribers, gender (all, male, female), age (all , Teens, 20s, 30s, 40s, etc.), ad exposure period (weekly, monthly, 6 months, 1 year, etc.), number of ad impressions (once a day, twice a day, three times a day, etc.) Exposure time (free, morning, afternoon, evening, etc.).

Therefore, when the operator server user selects and inputs an advertisement condition and transmits the advertisement content to the advertisement service server 108 via the network 106 (step 310), the advertisement service server 108 delivers the advertisement content. Advertisement target subscribers are extracted by matching the received advertisement condition and advertisement content with each subscriber information of the advertisement exposure subscriber members (step 312).

For example, when the advertisement server sets the advertisement condition for selecting the entire advertisement exposure subscriber member as the advertisement exposure service, the advertisement service server 108 sets all advertisements among the registered advertisement exposure subscriber members as the advertisement exposure permission condition. Only the set subscriber members will be extracted to the subscriber group to be exposed to advertisement, and if the advertisement server sets the advertisement condition for selecting the preference-based advertisement member to be the advertisement exposure service, the advertisement service server 108 In the registered ad exposure subscriber members, subscribers who set all advertisements as ad exposure conditions, subscriber information such as interests, hobbies, gender, and age of each subscriber member, and keyword information (eg, The keyword information extracted from the headline) Also based on the ads will be allowed to extract subscriber members that match the keyword information contained in the advertising content of the subscriber members set to allow ad exposure conditions ad, group of subscribers.

Here, in setting the advertisement condition for requesting the advertisement exposure service, the operator server may include one or more pieces (for example, 20s, for example, age items) for each selected item such as interest, hobby, age, etc. 30's and 40's, etc., of course.

Next, the advertisement service server 108 stores the extracted advertisement exposure target subscriber information (that is, advertisement exposure target subscriber group information) in the internal memory, not shown, and then the advertisement conditions (that is, the advertisement exposure period and daily advertisement exposure). Advertisement cost is calculated based on the information on the number of times, the advertisement exposure time, etc.) and the extracted subscriber exposure information (step 314), and the advertisement cost information and the extracted subscriber impression information are transferred to the corresponding operator server. Transmit (step 316).

Therefore, the operator server user sees the number of subscribers and advertisement cost information displayed through the monitor, and the advertisement is displayed to several mobile terminals for the advertisement content that he / she requested to expose the advertisement. It can be recognized whether or not it takes.

Subsequently, after paying the advertising cost calculated by the corresponding operator server side and formally requesting the ad exposure service (for example, clicking a confirmation item after the payment of the advertising cost) (step 318), the advertisement service server 108 determines the advertisement condition. The advertisement exposure target subscriber group information including at least the information and the mobile terminal number and the corresponding advertisement content are stored in the operator member DB 112 and the advertisement content DB 114 as advertisement exposure target information, respectively, thereby exposing the advertisement to the corresponding operator server. The service is formally registered and registered (step 320).

Here, the payment of the advertising cost may be performed through a payment method (for example, credit card payment, bank transfer payment, cyber money payment, etc.) that is commonly known as an online payment method.

Subsequently, the advertisement service server 108 generates an advertisement exposure service reception guide message indicating that the requested advertisement exposure service has been officially registered and transmits it to the corresponding operator server through the network 106 (step 322). Complete the registration of the ad exposure service for.

Therefore, according to a preferred embodiment of the present invention, each operator (operator server), through a series of processes as described above, to provide a selective exposure service of the advertising content to the mobile terminal with the desired optional advertising conditions Registration can be received.

On the other hand, in the preferred embodiment of the present invention has been described as the online payment of the advertising costs at the time before the formal registration and registration of the ad exposure service, for example, the number of subscribers and the cost of the advertisement exposure, the present invention is necessarily The present invention is not limited thereto. At the time of registering and registering the advertisement exposure service, only the relevant advertisement costs are notified to the service provider, and at a certain point of time, for example, the advertisement contents are exposed to the mobile terminals. Of course, the mobile terminal can be set to pay for the advertising cost when the point of providing points or cash, etc. in return for the mobile terminal) or optional advertisement exposure service is completed.

Next, a process of selectively providing an advertisement exposure service to an advertisement exposure subscriber (mobile terminal) selected according to an advertisement condition set by each operator member will be described.

4 is a flowchart illustrating a process of providing an advertisement exposure service to an advertisement exposure target subscriber according to an advertisement condition set by a subscriber member and a business member according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the advertisement service server 108 stores the advertisement exposure target subscriber group information including the advertisement condition information and the mobile terminal number and the corresponding advertisement content as advertisement exposure target information (that is, the registration of the advertisement exposure service). In the monitoring mode, that is, the monitoring mode for monitoring the advertisement condition information (for example, the advertisement exposure period, the number of daily advertisement exposures, the advertisement exposure time, etc.) is performed to check whether the advertisement exposure conditions are established (step 402). , 404).

For example, in terms of advertising conditions, the ad exposure period is from July 1 to December 31, 2006, the number of ad impressions is twice a day, the ad exposure time is a specific time in the afternoon (e.g., 15:00, etc.) and Assuming that it is set to a specific time of the evening (for example, 20: 00, etc.), the advertisement service server 108 searches the operator member DB 112 to search for each advertisement condition in the advertisement exposure target information to display the advertisement. During this period, the ad exposure time will be checked to determine whether the ad exposure conditions are met. The 15 o'clock (3 pm) and 20 (8 pm) hours of the ad exposure period will be judged as the timing of the ad exposure conditions. Will be.

If it is determined in step 404 that the advertisement exposure condition for the specific advertisement exposure target information is established, the advertisement service server 108 transmits the mobile terminal number in the advertisement exposure target information from the operator member DB 112. The mobile subscriber server 116 is fetched through the network 106 along with the advertisement exposure request message by retrieving the advertisement target audience group information including the information and advertisement exposure time information, and extracting the corresponding advertisement content from the advertisement content DB 114. (Step 406).

In response, the mobile communication server 116 stores the advertisement content included in the received advertisement exposure target information in the advertisement content DB 120, and then searches the member DB 118 to include the received advertisement exposure target information. It is checked whether the mobile terminal number of each target mobile terminal is valid, and when it is determined that all mobile terminal numbers are valid, the corresponding advertisement contents are sent to the target mobile terminals through the mobile communication network 122 (advertisement content exposure). (Step 408).

Thereafter, the mobile communication server 116 sends the corresponding advertisement content to the target mobile terminal, and then sends a message (ie, a shipment result message including the mobile terminal number that sent the advertisement content) to the target mobile terminal through the network 106. The advertisement service server 108 is notified (step 410). Here, notifying the advertisement service server of the result of sending the advertisement content means that the advertisement service server is notified of the result every time it is sent each time, assuming that the advertisement content is sent twice a day, or the advertisement content is sent twice. It can then be set to notify the dispatch result at a time.

On the other hand, although not shown in Figure 4, the mobile communication server 116 in the mobile terminal number contained in each of the mobile terminal number included in the advertisement exposure target information, if there is an invalid mobile terminal number only the mobile terminal number is valid advertising Of course, when the content is sent and the sending result is notified to the advertisement service server 108, a message about an invalid mobile terminal number may also be sent. Here, the invalid mobile terminal number refers to a case in which the mobile terminal number is incorrectly written when the subscriber member registers as a member, or the mobile terminal number of the corresponding subscriber member is changed after the subscription. Notifying the advertisement service server 108 of the message for the mobile terminal that is not valid at 116 may be performed by the advertisement service server 108 by contacting the subscriber member (eg, mail, SMS, etc.). This is for enabling the mobile terminal number to be changed.

Next, in the advertisement service server 108, when a shipment result message including the mobile terminal number that sent the advertisement content is received, the advertisement service data for the subscriber members are accumulated and stored in the operator member DB 112. (Step 412), and also stores points in the subscriber member DB 110 for each of the subscriber members corresponding to the mobile terminal numbers in exchange for the exposure of the advertisement content.

Here, the points accumulated for each subscriber member may be paid in the form of cash, coupons, cyber money, etc. that can be used for payment of the mobile terminal or various electronic commerce.

Subsequently, the advertisement service server 108 checks whether it is time (eg, daily, weekly, monthly, etc.) to notify the corresponding operator server of the accumulated advertisement exposure data (step 414). If it is determined that the notification time of the exposure data has been reached, the advertisement service server 108 withdraws the cumulative advertisement exposure data of the operator (the operator server notified of the cumulative advertisement exposure data) from the operator member DB 112 and the network 106. In step 416, it is transmitted to the corresponding operator server.

As a result, the service provider server may collect the advertisement exposure result data for which the user requests the exposure service of the advertisement content at predetermined predetermined periods and recognize the result.

That is, according to an exemplary embodiment of the present invention, the mobile terminal user sets the advertisement exposure conditions including the interest, advertisement exposure allowance information, etc., and the operator who wants to advertise the advertisement exposure period, the number of advertisement exposures, and the advertisement exposure time. Advertisement conditions, including advertisements, etc., and matching advertisement exposure conditions of subscribers with advertisement conditions of operators and selectively exposing advertisement contents only to mobile terminals where the conditions are satisfied, thereby effectively satisfying various advertisement service needs of mobile terminal users. Not only that, but also on the operator side, the target advertisement effect can be realized.

Meanwhile, in the preferred embodiment of the present invention, the advertisement service server side monitors the advertisement condition included in the advertisement exposure target information to check whether the advertisement exposure condition is established, and when the advertisement exposure condition is established, the advertisement advertisement server is selected for the selective advertisement exposure. The necessary advertisement exposure target information (the advertisement exposure target information including the mobile terminal number of the target mobile terminal and the advertisement exposure time information) and the advertisement content are retrieved and transmitted to the mobile communication server, and then the mobile communication server transmits the advertisement content to the selected target mobile terminal. Although described as exposing (sending), the present invention is not necessarily limited thereto, and monitoring of whether or not an advertisement exposure condition is established may be set to be performed by a mobile communication server, not an advertisement service server.

That is, as in the above-described preferred embodiment, when the advertising service server extracts the advertisement exposure subscriber group, and the operator who requested the advertisement exposure service pays the advertisement cost while calculating the associated advertisement cost, the advertisement service server extracts the Ad exposure target information including advertisement exposure subscriber group information, advertisement condition information and advertisement content information is stored in the relevant DB and transmitted directly to the mobile carrier server, and then the advertisement condition information included in the advertisement exposure target information is carried out by the mobile carrier server. It monitors and sends the advertising content to the mobile terminal belonging to the subscriber group of advertisement exposure when the predetermined advertisement exposure condition is established, and the unit sends the advertisement content to the mobile terminal belonging to the advertisement exposure subscriber group every time or the predetermined period (daily, weekly, monthly, etc.) This can be done by notifying the ad service server.

Thereafter, as in the above-described preferred embodiment, the advertisement service server will accumulate points to the corresponding subscriber members who have exposed the advertisement content, and transmit the accumulated advertisement exposure data to the corresponding operator server at a predetermined period. .

Therefore, as described above, even if the mobile carrier server monitors the advertisement condition and checks whether the advertisement exposure condition is established and selectively sends the advertisement content, the same result as in the above-described preferred embodiment of the present invention can be obtained. Of course.

On the other hand, in the preferred embodiment of the present invention has been described as a separate configuration of the advertising service server and mobile communication server to provide a selective exposure service of the advertising content, the present invention is not necessarily limited to this, the advertising service server and mobile communication company Without configuring a server separately, a single service server (eg, a mobile carrier server) provides all services related to the present invention, namely, registration of subscriber members, registration of business members, extraction of advertisement exposure subscriber groups, calculation of advertisement costs, advertisement exposure. Of course, it can be implemented to perform all services such as registration registration of services, exposure service of selective advertisement content, and earning points for subscriber members.

In this case, since the advertisement service server and the mobile communication server are configured as one server instead of separately, the effect obtained in the above-described preferred embodiment, as well as the structure simplification and the communication traffic reduction in the structural aspect of the service system. Additional effects such as may be obtained.

In the foregoing description, the present invention has been described with reference to preferred embodiments, but the present invention is not necessarily limited thereto. Those skilled in the art will appreciate that the present invention may be modified without departing from the spirit of the present invention. It will be readily appreciated that branch substitutions, modifications and variations are possible.

As described above, according to the present invention, unlike the above-described conventional method of sending the advertisement content to the mobile terminal irrespective of the subscriber's will or selecting and sending the advertisement content only to the mobile terminal registered as a member of the site, the mobile terminal Set up ad exposure conditions that include user interest, ad exposure information, etc., and set up ad conditions that include the duration of ad exposure, the number of ad impressions, ad exposure time, etc. By matching the exposure conditions with the advertisement conditions of the operator and selectively exposing the advertisement contents only to the mobile terminals that satisfy the exposure conditions, not only can the mobile terminal users effectively meet various advertising service needs, but also the target side can realize the target advertisement effect. Can be.

Claims (19)

A method of serving advertising content to a plurality of mobile terminals through a mobile communication network, A first process of registering a mobile terminal as an advertisement exposure subscriber by providing subscriber information after the mobile terminal or a wired terminal accesses an advertisement service server through a network; A second process of requesting an advertisement exposure service by providing an advertisement condition and advertisement content after a specific operator server accesses the advertisement service server through the network; A third process of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and subscriber information of registered advertisement exposure subscriber; A fourth process of storing the extracted advertisement exposure target subscriber group information, advertisement condition, and advertisement content information in a database as advertisement exposure target information; A fifth process of monitoring the advertisement condition information of the advertisement exposure target information stored in the database and extracting the advertisement exposure target information and transmitting the advertisement exposure target information to the mobile communication server of the corresponding mobile terminals when a predetermined advertisement exposure condition is established; A sixth process in which the mobile communication server sends the advertisement content information to target mobile terminals belonging to an advertisement exposure target subscriber group included in the advertisement exposure target information; Advertising service method using a mobile terminal comprising a. The method of claim 1, The advertising service method, Extracting the advertisement exposure target subscriber group and calculating an advertisement cost based on the advertisement condition and the advertisement exposure target subscriber group information; Transmitting the calculated advertising cost to the specific operator server; When the calculated advertising costs are approved for payment, the process of performing the fourth to sixth process Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 1, The advertising service method, Sending the advertisement content information to the target mobile terminals and transmitting the sending result to the advertisement service server; Accumulating the shipment result as advertisement exposure data by the advertisement service server; Transmitting the accumulated advertisement exposure data to the specific operator server at a predetermined period; Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 3, wherein The advertising service method, And when the sending result is received, the advertisement service server accumulating points for the exposure of advertisement contents for the respective target mobile terminals. The method according to any one of claims 1 to 4, The subscriber information includes a mobile terminal number, interests and advertisement exposure allowance information at least. The method of claim 5, wherein The advertisement exposure permission condition information may include at least advertisement or preference based advertisement acceptance information, advertisement exposure number information, and advertisement exposure time information. The method according to any one of claims 1 to 4, The advertisement exposure target information transmitted to the mobile communication server includes the mobile terminal number and advertisement exposure time information of each target mobile terminal in the advertisement exposure target subscriber group. A method of serving advertising content to a plurality of mobile terminals through a mobile communication network, A first process of registering a mobile terminal as an advertisement exposure subscriber by providing subscriber information after the mobile terminal or a wired terminal accesses an advertisement service server through a network; A second process of requesting an advertisement exposure service by providing an advertisement condition and advertisement content after a specific operator server accesses the advertisement service server through the network; A third process of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and subscriber information of registered advertisement exposure subscriber; A fourth process of transmitting the extracted advertisement exposure target subscriber group information, advertisement condition, and advertisement content information to mobile communication servers of corresponding mobile terminals as advertisement exposure target information; A fifth process of checking, by the mobile communication server, whether the preset advertisement exposure condition is established by monitoring the advertisement condition information of the received advertisement exposure target information; A sixth process of transmitting the advertisement content information to target mobile terminals belonging to an advertisement exposure target subscriber group included in the advertisement exposure target information when the advertisement exposure condition is established; Advertising service method using a mobile terminal comprising a. The method of claim 8, The advertising service method, Extracting the advertisement exposure target subscriber group and calculating an advertisement cost based on the advertisement condition and the advertisement exposure target subscriber group information; Transmitting the calculated advertising cost to the specific operator server; When the calculated advertising costs are approved for payment, the process of performing the fourth to sixth process Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 8, The advertising service method, Sending the advertisement content information to the target mobile terminals and transmitting the sending result to the advertisement service server; Accumulating the shipment result as advertisement exposure data by the advertisement service server; Transmitting the accumulated advertisement exposure data to the specific operator server at a predetermined period; Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 10, The advertising service method, And when the sending result is received, the advertisement service server accumulating points for the exposure of advertisement contents for the respective target mobile terminals. The method according to any one of claims 8 to 11, The subscriber information includes a mobile terminal number, interests and advertisement exposure allowance information at least. The method of claim 12, The advertisement exposure permission condition information may include at least advertisement or preference based advertisement acceptance information, advertisement exposure number information, and advertisement exposure time information. A method of serving advertising content to a plurality of mobile terminals through a mobile communication network, A first process of registering a mobile terminal as an advertisement exposure subscriber by providing subscriber information after the mobile terminal or a wired terminal accesses a service server through a network; A second process of requesting an advertisement exposure service by providing a advertisement condition and advertisement content after a specific operator server accesses the service server through the network; A third step of extracting advertisement exposure target subscriber group information including mobile terminal number information based on the provided advertisement condition and registered subscriber exposure information and storing the advertisement exposure information together with the advertisement condition information; A fourth step of the service server monitoring the advertisement condition information of the stored advertisement exposure target information to check whether a preset advertisement exposure condition is established; A fifth process of sending the advertisement content information to target mobile terminals belonging to an advertisement exposure target subscriber group included in the advertisement exposure target information when the advertisement exposure condition is established; Advertising service method using a mobile terminal comprising a. The method of claim 14, The advertising service method, Extracting the advertisement exposure target subscriber group and calculating an advertisement cost based on the advertisement condition and the advertisement exposure target subscriber group information; Transmitting the calculated advertising cost to the specific operator server; Process of performing a fourth process and a fifth process when the calculated advertising costs are approved for payment Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 14, The advertising service method, Sending the advertisement content information to the target mobile terminals and accumulating the sending result as advertisement exposure data; Transmitting the accumulated advertisement exposure data to the specific operator server at a predetermined period; Advertising service method using a mobile terminal, characterized in that it further comprises. The method of claim 16, The advertising service method, And sending points of the advertisement content information to the target mobile terminals, and earning points for the exposure of the advertisement contents for each of the target mobile terminals. The method according to any one of claims 14 to 17, The subscriber information includes a mobile terminal number, interests and advertisement exposure allowance information at least. The method of claim 18, The advertisement exposure permission condition information may include at least advertisement or preference based advertisement acceptance information, advertisement exposure number information, and advertisement exposure time information.

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