WO2010036021A2 - Method and system for adjusting the degree of advertising exposure - Google Patents
Method and system for adjusting the degree of advertising exposure Download PDFInfo
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- WO2010036021A2 WO2010036021A2 PCT/KR2009/005425 KR2009005425W WO2010036021A2 WO 2010036021 A2 WO2010036021 A2 WO 2010036021A2 KR 2009005425 W KR2009005425 W KR 2009005425W WO 2010036021 A2 WO2010036021 A2 WO 2010036021A2
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to an advertisement exposure control method and system for controlling the exposure of advertisements by period for each advertising unit, and more specifically, provides an advertiser with an exposure control menu that can control the exposure of each advertisement unit for each period.
- the present invention relates to a method and a system for controlling an advertisement exposure amount, wherein an advertisement exposure amount is set by an advertiser for a predetermined period of time and the advertisement is exposed according to the exposure amount of the advertisement.
- an online advertisement means a form of an advertisement in which a content to be promoted on a portion of a web page is attached in the form of a graphic image.
- the online advertisement is called a banner advertisement because it looks like a banner. It is a form of paying a predetermined advertisement fee by using a video file or the like in a predetermined standard.
- the advertiser may calculate the number of times the online advertisement is shown to the user or the number of times the graphic of the online advertisement is downloaded in a certain period of time and inform the advertiser.
- CPM Cost Per Mill
- the conventional advertisement exposure system that executes such online advertisements can maintain the daily and hourly exposure rate of advertisements sold in the form of CPM for the duration of the contract.
- Conventional advertisement exposure system exposes the advertisement by sharing the guarantee of the advertisement sold in the form of CPM in the same ratio to expose the advertisement.
- an ad exposure system that shares the guarantee of advertisements at the same rate will have difficulty guaranteeing promised guarantees in case of temporary failure.
- the conventional advertisement exposure system determines the exposure amount of the next day based on the exposure amount of the advertisement, which is aggregated through the log processing, and rolls the advertisement at a rate of daily guarantee. Therefore, when the error caused by the change in traffic trends is severe, there is a problem of achieving the target exposure much earlier than the end date of the advertisement. On the contrary, since all advertisements are executed at a ratio, some advertisements fail to be achieved due to the excess exposure of specific advertisements. As such, in the conventional advertisement exposure system, if an advertisement is irregularly exposed on a daily or weekly basis due to the way in which an advertisement is exposed by a guarantee amount for a predetermined period of time, an advertiser who wants to expose the advertisement regularly or daily for a predetermined period of time may have a complaint. .
- an advertiser who wants to expose more advertisements than usual on a specific day such as a new product release date, an event start date, or an event end date, may have a complaint.
- the present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement. to provide.
- the method of controlling an advertisement exposure amount according to an embodiment of the present invention includes receiving an advertisement exposure amount from an advertiser and exposing the advertisement according to the exposure amount of the set advertisement.
- the system for controlling an advertisement exposure amount includes a setting unit for setting an exposure amount of an advertisement from an advertiser and an advertisement exposure unit for exposing an advertisement according to the set exposure amount of the advertisement.
- the present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement.
- the advertiser can adjust the amount of advertising exposure of the desired period within a predetermined range to increase the advertising effect.
- FIG. 1 is a view showing an interlocking relationship between an advertisement exposure control system, an advertiser terminal and a user terminal according to the present invention.
- FIG. 2 is a view showing the configuration of the system for controlling the advertisement exposure amount according to an embodiment of the present invention.
- FIG. 3 is a diagram illustrating an example of an advertisement period, exposure amount, targeting presence, product classification, discount rate, guarantee exposure amount, and amount information for a banner advertisement according to the present invention.
- FIG. 4 is a diagram illustrating an example of an exposure control menu for a banner advertisement according to the present invention.
- FIG. 5 is a view showing the interaction between the advertisement exposure control system and the advertiser terminal according to the present invention.
- FIG. 6 is a view showing the operation flow of the method for adjusting the advertisement exposure amount according to an embodiment of the present invention.
- FIG. 7 is a view showing an example of a specific step of receiving the setting of the exposure amount of the advertisement according to the present invention.
- FIG. 8 is a view showing another example in which the step of receiving the exposure amount of the advertisement set according to the present invention from the advertiser.
- FIG. 1 is a view showing an interlocking relationship between an advertisement exposure control system, an advertiser terminal and a user terminal according to the present invention.
- the advertisement exposure control system 100 receives an exposure amount of an advertisement for each period desired by an advertiser from an advertiser terminal 120 connected through the communication network 110.
- the advertisement exposure control system 100 is set by the advertiser terminal 120 connected through the communication network 110, the amount of exposure of the advertisement desired by the advertiser hourly, daily, weekly or monthly.
- the advertisement exposure control system 100 provides an allowable exposure amount of an advertisement that can be exposed for a predetermined period of time to the advertiser terminal 120 connected through the communication network 110, and within an allowable exposure range of the advertisement, the advertiser terminal ( 120, the exposure amount of the advertisement may be set for each period desired by the advertiser.
- the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement according to the exposure amount allowed by the remaining inventory. For example, the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement below the allowable exposure amount in the residual inventory.
- the advertisement exposure control system 100 provides an exposure setting menu for setting the exposure amount of the advertisement to the advertiser terminal 120 connected through the communication network 110, and selects the exposure setting menu ( 120 may be set the exposure amount of the advertisement. At this time, the advertisement exposure control system 100 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. In addition, the advertisement exposure control system 100 may charge an additional cost to an advertiser who sets the exposure of the advertisement according to the exposure setting menu.
- the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the set advertisement. That is, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement for each period such as the set time, daily, weekly or monthly.
- FIG. 2 is a view showing the configuration of the system for controlling the advertisement exposure amount according to an embodiment of the present invention.
- the advertisement exposure control system 100 includes a setting unit 210, an advertisement exposure unit 220, an advertisement database 230, a provision unit 240, and an adjustment unit 250. ) And the charging unit 260.
- the setting unit 210 receives the exposure amount of the advertisement exposed to the predetermined advertisement region from the advertiser. That is, the setting unit 210 receives the exposure amount of the advertisement for each predetermined period from the advertiser. For example, the setting unit 210 may receive the exposure amount of the advertisement for a predetermined period of time, daily, weekly or monthly from the advertiser.
- the advertisement exposure unit 220 exposes an advertisement according to the exposure amount of the set advertisement. That is, the advertisement exposure unit 220 exposes the advertisement in the advertisement area determined according to the exposure amount of the advertisement set by the advertiser for each predetermined period. For example, when the advertiser sets the maximum exposure amount of the advertisement on Friday of the week, the advertisement exposure unit 220 may expose the advertisement higher on Friday than the other days according to the exposure amount of the set advertisement.
- the advertisement database 230 records and maintains various data for exposing the advertisement by adjusting the exposure amount of the advertisement registered from the advertiser. That is, the advertisement database 230 records and maintains data such as advertisement period, exposure amount (IMP), targeting presence, product classification, discount rate, guarantee exposure amount or amount for the banner advertisement registered from the advertiser.
- IMP exposure amount
- the advertisement database 230 records and maintains data such as advertisement period, exposure amount (IMP), targeting presence, product classification, discount rate, guarantee exposure amount or amount for the banner advertisement registered from the advertiser.
- the advertisement period is a period in which the banner advertisement is exposed, the exposure amount is the number of impressions of the banner advertisement, the targeting presence is whether or not the exposure area of the advertisement or the target of the advertisement is designated, and the product classification is a kind of advertisement
- the discount rate is determined according to the advertisement period, the exposure amount, the presence or absence of the targeting, or the product classification, and the guarantee exposure amount is the total exposure amount of the banner advertisement guaranteed to be exposed during the advertisement period, and the amount is the banner advertisement. May be an advertising cost for the impression of.
- FIG. 3 is a diagram illustrating an example of an advertisement period, exposure amount, targeting presence, product classification, discount rate, guarantee exposure amount, and amount information for a banner advertisement according to the present invention.
- the advertisement database 230 may include an advertisement data table in which data such as advertisement period, exposure amount, targeting status, product classification, discount rate, guarantee exposure amount or amount, etc. for the first banner advertisement registered from the advertiser is recorded. 300) can be stored and maintained.
- the first banner ad has a size of 390 * 100
- the advertisement period is one week from 00:00:00 May 19, 2008 to 23:59:59 August 25, 2008, and possible IMP and prediction.
- IMP is 1,008,571,428 with a possible percentage of 100%, no targeting, consists of image and flash products, a final unit price of 1921, a base unit price of 2500, a discount rate of 24%, a guaranteed IMP of 250,000,000, and an amount of 100,000,000 to be.
- the advertisement database 230 may record and maintain the exposure amount of the advertisement set by the advertiser through the setting unit 210.
- the provider 240 provides the advertiser with an allowable exposure amount of the advertisement for a predetermined period of time. Then, the setting unit 210 receives the exposure amount of the advertisement from the advertiser within the allowable exposure range.
- the providing unit 240 provides the advertiser with an exposure setting menu for setting the exposure of the advertisement.
- the providing unit 240 provides the advertiser with the advertisement data table 300 as shown in FIG. 3, and then the guarantee IMP 310 including the exposure control menu is included in the advertisement data table 300.
- the guarantee IMP 310 including the exposure control menu is included in the advertisement data table 300.
- FIG. 4 is a diagram illustrating an example of an exposure control menu for a banner advertisement according to the present invention.
- an exposure adjustment menu screen 400 for a first banner advertisement provides an advertisement date and a current residual inventory to the advertiser, and an exposure input unit 411 for each advertisement date for setting an exposure amount from the advertiser. 417, a save menu 420, and a cancel menu 430.
- the advertisement date is a date of an advertisement period for the first banner advertisement
- the current remaining inventory may be the number of times that the remaining advertisements can be displayed except for the number of previously exposed impressions in the total daily impressions in the advertisement exposure service.
- the maximum exposure amount may be a guarantee IMP of the first banner advertisement.
- the setting unit 210 receives an exposure amount of the advertisement from an advertiser who selects the exposure setting menu. For example, the setting unit 210 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. Then, the advertisement unit exposure unit 220 may expose the advertisement to the predetermined advertisement region according to the exposure amount of the advertisement set for each day.
- the adjuster 250 adjusts the allowable exposure amount by an amount allowed by the remaining inventory. That is, the adjustment unit 250 may adjust the allowable amount according to the allowable exposure amount in the current remaining inventory range. For example, if the current remaining inventory is 154,246,724, the adjuster 250 may adjust the allowable exposure amount to 154,246,724 or less.
- the billing unit 260 charges an additional cost to the advertiser who sets the exposure amount of the advertisement according to the exposure setting menu. That is, the charging unit 260 may charge an additional cost in addition to the advertising cost determined for the exposure of the advertisement according to the exposure amount of the advertisement set by the advertiser for a certain period of time.
- the advertisement exposure control system 100 provides an advertiser with an exposure control menu for controlling the exposure of the advertisement unit for each period, and advertises by the predetermined period such as hourly, daily, weekly or monthly from the advertiser.
- the predetermined period such as hourly, daily, weekly or monthly from the advertiser.
- FIG. 5 is a view showing the interaction between the advertisement exposure control system and the advertiser terminal according to the present invention.
- step S511 the advertiser terminal 120 inputs an advertisement period and an advertisement suggestion amount. That is, in step S511, the advertiser terminal 120 receives the advertisement period and the advertisement proposal amount from the advertiser, and the advertisement exposure control system 100 connected to the input advertisement period and the advertisement proposal amount through the communication network 110. To provide.
- step S521 the advertisement exposure control system 100 determines a budget discount rate according to the advertisement period and the advertisement offer amount. That is, in step S521, the advertisement exposure control system 100 determines the budget discount rate according to the length of the advertisement period or the amount of the advertisement proposal amount, and the advertiser terminal connected to the determined budget discount rate through the communication network 110. Provided by 120. For example, when the advertisement period and the advertisement offer amount for the first banner advertisement are provided from the advertiser, in step S521, the advertisement exposure control system 100 may have an advertisement duration for the first banner advertisement longer than the reference value or the advertisement suggestion. If the amount of money is higher than the threshold, the budget discount rate can be determined above the threshold.
- the advertisement exposure control system 100 may shorten the advertisement duration for the first banner advertisement or the threshold value. If the amount of the advertisement proposal amount is lower than the threshold, the budget discount rate may be determined to be lower than the threshold.
- step S512 the advertiser terminal 120 determines the advertisement position, exposure period, and targeting. That is, in step S512, the advertiser terminal 120 receives a location from which the advertisement is to be placed, a period during which the advertisement is exposed, whether the advertisement is targeted, and whether the advertisement is targeted, and transmits the advertisement position, the exposure period or the targeting information to the communication network 110. Provided to the advertisement exposure control system 100 is connected through.
- step S522 the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period or targeting information. That is, in step S522, the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period, or targeting information, and the advertiser terminal 120 connected to the determined final unit price through the communication network 110. To provide.
- step S513 the advertiser terminal 120 inputs an advertisement posted amount according to the determined final unit price. That is, in step S513, the advertiser terminal 120 receives an advertisement serving amount from the advertiser according to the determined final unit price, and the advertisement exposure adjusting system 100 connected to the input advertisement serving amount through the communication network 110. )
- the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount. That is, in step S523, the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount, and provides the calculated advertisement exposure amount to the advertiser terminal 120 connected through the communication network 110.
- step S514 the advertiser terminal 120 sets the amount of advertisement exposure for each period according to the calculated amount of advertisement exposure. That is, in step S514, the advertiser terminal 120 receives the advertisement exposure amount by period, such as hourly, daily, weekly, or monthly, from the advertiser according to the calculated advertisement exposure amount, and sets the advertisement exposure amount in the communication network 110. Provided to the advertisement exposure control system 100 is connected through.
- step S524 the advertisement exposure control system 100 registers an advertisement according to the set advertisement exposure amount, and executes the registered advertisement in step S525. That is, in step S524, the advertisement exposure control system 100 registers an advertisement in the advertisement database according to the set advertisement exposure amount, and in step S525, the advertisement advertisement control system 100 transmits the registered advertisement in accordance with the set advertisement exposure amount. It is exposed to the user terminal 130 connected through.
- FIG. 6 is a view showing the operation flow of the method for adjusting the advertisement exposure amount according to an embodiment of the present invention.
- step S610 the advertisement exposure control system 100 receives an advertisement exposure amount from an advertiser. That is, in step S610, the advertisement exposure control system 100 receives the exposure amount of the advertisement for a predetermined period of time desired by the advertiser from the advertiser of the advertiser terminal 120 connected through the communication network 110. For example, in step S610, the advertisement exposure control system 100 sets the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertisement contract for the predetermined period from the advertiser of the advertiser terminal 120 connected through the communication network 110. I can receive it. For example, when the predetermined advertisement period is from 00:00:00 on May 19, 2008 to 23:59:59 on May 25, 2008, the ad exposure amount in step S610.
- the adjustment system 100 may be provided by the advertiser of the advertiser terminal 120 connected through the communication network 110 on a daily basis ( May 19 to May 25) in the guarantee exposure amount according to the advertisement contract for the predetermined advertisement period.
- the exposure amount of the advertisement may be set through the exposure amount setting input units 411 to 417 as shown in FIG. 4.
- step S620 the advertisement exposure control system 100 exposes the advertisement in accordance with the exposure amount of the set advertisement. That is, in step S620, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement set for each period. For example, in step S620, the advertisement exposure control system 100 may expose the advertisement to a predetermined advertisement region according to the exposure amount of the advertisement set for each date.
- FIG. 7 is a view showing an example of a specific step of receiving the setting of the exposure amount of the advertisement according to the present invention.
- the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement by an amount allowed by the remaining inventory. That is, in step S710, the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement according to the limit of the exposure amount allowed by the remaining inventory for the advertisement exposure amount calculated in step 523 shown in FIG. 5. .
- the advertisement exposure control system 100 provides an allowable exposure amount of the advertisement that can be exposed for a predetermined period of time to an advertiser of the advertiser terminal 120 connected through the communication network 110.
- step S730 the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser in the allowable exposure range of the advertisement. That is, in step S730, the advertisement exposure control system 100 receives the exposure amount of the advertisement for each period from the advertiser of the advertiser terminal 120 connected through the communication network 110 in the allowable exposure range of the advertisement.
- the method of controlling the advertisement exposure amount according to the present invention may be set the exposure amount of the advertisement for each period from the advertiser according to the allowable exposure range of the advertisement allowed by the remaining inventory.
- FIG. 8 is a view showing another example in which the step of receiving the exposure amount of the advertisement set according to the present invention from the advertiser.
- step S810 the advertisement exposure control system 100 provides the advertiser with an exposure adjustment menu for setting the exposure amount of the advertisement.
- the advertisement exposure control system 100 connects the advertisement data table 300 including the guarantee IMP 310 with the exposure adjustment menu as shown in FIG. 3 through the communication network 110. It may be provided to the advertiser of the advertiser terminal 120.
- the advertisement exposure control system 100 receives a selection of an exposure adjustment menu from the advertiser.
- the advertisement exposure control system 100 includes an exposure control menu in the advertisement data table 300 as shown in FIG. 3 from the advertiser of the advertiser terminal 120 connected through the communication network 110.
- the guaranteed guarantee IMP 310 may be selected.
- step S830 the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser selected the exposure control menu.
- the advertisement exposure control system 100 includes the guarantee IMP 310 in which the advertiser of the advertiser terminal 120 connected through the communication network 110 includes an exposure adjustment menu as shown in FIG. 3. If selected, the exposure control menu screen 400 as shown in Figure 4 may be provided, and the exposure amount of the advertisement may be set through the exposure setting input units 411 to 417 from the advertiser for each day.
- the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu. That is, in step S840, the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu in order to adjust the exposure of the advertisement.
- the method for adjusting the advertisement exposure amount according to the present invention provides an advertiser with an exposure control menu for controlling the exposure amount for each period of the advertisement unit, and the advertisement is set by receiving the exposure amount of the advertisement for a predetermined period such as daily or weekly from the advertiser.
- a predetermined period such as daily or weekly from the advertiser.
- the method for controlling advertisement exposure according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium.
- the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
- Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
- Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
- program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.
- the hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
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Abstract
The present invention relates to a method and system for adjusting the degree of advertising exposure. The method for adjusting the degree of advertising exposure comprises the steps of: receiving settings for the degree of advertising exposure from advertisers; and exposing advertisements in accordance with the set degree of advertising exposure.
Description
본 발명은 광고 유니트(Unit)별로 기간별 광고의 노출량을 제어하는 광고 노출량 조절 방법 및 시스템에 관한 것으로, 더욱 상세하게는 광고 유니트에 대한 기간별 노출량을 제어할 수 있는 노출량 제어 메뉴를 광고주에게 제공하고, 광고주로부터 정해진 기간별로 광고의 노출량을 설정 받아 설정된 광고의 노출량에 따라 광고를 노출하는 광고 노출량 조절 방법 및 시스템에 관한 것이다.The present invention relates to an advertisement exposure control method and system for controlling the exposure of advertisements by period for each advertising unit, and more specifically, provides an advertiser with an exposure control menu that can control the exposure of each advertisement unit for each period. The present invention relates to a method and a system for controlling an advertisement exposure amount, wherein an advertisement exposure amount is set by an advertiser for a predetermined period of time and the advertisement is exposed according to the exposure amount of the advertisement.
일반적으로 온라인 광고는 웹 페이지의 일정 부분에 홍보하고자 하는 내용을 그래픽 이미지의 형태로 부착한 광고의 형태를 의미한다. 이러한 온라인 광고는 마치 현수막처럼 생겨 배너(banner) 광고란 명칭으로 불리고, 미리 정해진 규격에 동영상 파일 등을 이용하여 광고를 내고 소정의 광고료를 지불하는 형태이다. 광고 효과를 분석하기 위해 온라인 광고가 사용자들에게 보여진 횟수나 일정 기간 동안 온라인 광고의 그래픽이 다운로드된 횟수를 계산하여 광고주에게 알려주기도 한다.In general, an online advertisement means a form of an advertisement in which a content to be promoted on a portion of a web page is attached in the form of a graphic image. The online advertisement is called a banner advertisement because it looks like a banner. It is a form of paying a predetermined advertisement fee by using a video file or the like in a predetermined standard. In order to analyze the effect of the advertisement, the advertiser may calculate the number of times the online advertisement is shown to the user or the number of times the graphic of the online advertisement is downloaded in a certain period of time and inform the advertiser.
처음에는 사각형 모양에 도메인과 사업내용을 알리는 단순한 형태로 시작했으나, 요즘에는 동영상을 넣거나 홈 페이지를 열면 화면에 고정적으로 배치되는 등으로 다양화되고 있다.Initially, it started out as a simple form that informed domains and business contents in a square shape, but nowadays it is diversified to include a video or fixedly placed on the screen when the home page is opened.
이러한 온라인 광고는 일반적으로 CPM(Cost Per Mill)의 형태로 판매된다. CPM이란 1,000회의 광고 노출에 지불하는 광고비를 의미하는 것으로서 정액제 광고를 의미한다. CPM이 100원이라면 광고를 1,000회 노출시키는데 드는 광고비가 100원이라는 의미로, 보통 웹 페이지 첫 화면의 상단이나 하단에 나오는 배너의 광고비를 기준으로 하고 있다. Mill은 로마 숫자에서 1,000을 나타낸다.Such online advertising is generally sold in the form of Cost Per Mill (CPM). CPM refers to the advertising fee paid for 1,000 ad impressions, which means flat ad. If the CPM is 100 won, it means that the advertising cost to display an ad 1,000 times is 100 won, which is usually based on the advertisement cost of the banner at the top or bottom of the first page of the web page. Mill represents 1,000 in Roman numerals.
이러한 온라인 광고를 집행하는 종래 광고 노출 시스템은 CPM의 형태로 판매된 광고의 일별, 시간별 노출 비율을 계약 기간 동안에 일정하게 유지할 수 있다.The conventional advertisement exposure system that executes such online advertisements can maintain the daily and hourly exposure rate of advertisements sold in the form of CPM for the duration of the contract.
종래 광고 노출 시스템은 광고를 노출하기 위해 CPM의 형태로 판매된 광고의 개런티를 동일한 비율로 분담하여 상기 광고를 노출시킨다. 그러나 일일 10억 정도의 요청을 처리하기 위한 다중 서버 환경에서 광고의 개런티를 동일한 비율로 분담한 광고 노출 시스템은 일시적인 장애가 생기면 약속된 개런티를 보장하는데 차질을 빚게 된다.Conventional advertisement exposure system exposes the advertisement by sharing the guarantee of the advertisement sold in the form of CPM in the same ratio to expose the advertisement. However, in a multi-server environment that handles about 1 billion requests per day, an ad exposure system that shares the guarantee of advertisements at the same rate will have difficulty guaranteeing promised guarantees in case of temporary failure.
또한, 예상치 못한 요인에 의해 사용자 단말기에 의한 서비스 지면의 PV(Page View)가 급격히 증가 또는 감소하였을 때 이로 인한 IMP(임프레션(impression): 특정 웹 페이지에서 한번 열려있는 배너 광고가 노출된 경우 1회 노출을 1임프레션이라고 한다)의 증가 혹은 감소분은 남은 시간 동안 보정해야 한다.In addition, when the page view (PV) of the service floor by the user terminal increases or decreases due to an unexpected factor, IMP (impression) is caused once. Increases or decreases in exposure (called one impression) should be compensated for the remaining time.
이와 같이 종래의 광고 노출 시스템은 로그 프로세싱을 통해 하루 단위로 집계되는 광고의 노출량을 기준으로 다음날 광고의 노출량을 결정하여 일일 개런티의 비율로 광고를 롤링하여 전송하였다. 따라서 일별 트래픽 추이 변화로 인한 오차가 심한 경우, 광고 종료일보다 훨씬 앞서 목표된 노출량이 달성하는 문제점이 발생하였다. 역으로 모든 광고가 비율로 집행되기 때문에 특정 광고들의 노출량 초과 달성으로 인해 일부 광고의 미달성을 초래하는 문제점이 발생하였다. 이처럼 종래 광고 노출 시스템은 정해진 기간 동안에 개런티 노출량만큼 광고가 노출되는 방식으로 인해 일별 또는 주별로 광고가 불규칙적으로 노출되면, 정해진 기간 동안에 매일 또는 매주 일정하게 광고가 노출되기를 원하는 광고주는 불만을 가질 수 있다.As such, the conventional advertisement exposure system determines the exposure amount of the next day based on the exposure amount of the advertisement, which is aggregated through the log processing, and rolls the advertisement at a rate of daily guarantee. Therefore, when the error caused by the change in traffic trends is severe, there is a problem of achieving the target exposure much earlier than the end date of the advertisement. On the contrary, since all advertisements are executed at a ratio, some advertisements fail to be achieved due to the excess exposure of specific advertisements. As such, in the conventional advertisement exposure system, if an advertisement is irregularly exposed on a daily or weekly basis due to the way in which an advertisement is exposed by a guarantee amount for a predetermined period of time, an advertiser who wants to expose the advertisement regularly or daily for a predetermined period of time may have a complaint. .
한편 종래 광고 노출 시스템은 광고의 노출량을 일정하게 하는 경우 신상품 출시일, 이벤트 시작일, 또는 이벤트 종료일 등과 같이 특정일에 평소보다 더 많이 광고가 노출되기를 원하는 광고주는 불만을 가질 수 있다.Meanwhile, in the conventional advertisement exposure system, when the exposure amount of the advertisement is constant, an advertiser who wants to expose more advertisements than usual on a specific day, such as a new product release date, an event start date, or an event end date, may have a complaint.
따라서, 광고주가 정해진 기간 동안에 원하는 광고의 노출량을 조절할 수 있는 방법이 필요하다.Therefore, there is a need for a method that allows an advertiser to adjust the exposure amount of a desired advertisement for a predetermined period of time.
본 발명은 광고 유니트의 기간별 노출량을 제어할 수 있는 노출량 제어 메뉴를 광고주에게 제공하고, 광고주로부터 정해진 기간별로 광고의 노출량을 설정 받아 설정된 광고의 노출량에 따라 광고를 노출하는 광고 노출량 조절 방법 및 시스템을 제공한다.The present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement. to provide.
본 발명의 일실시예에 따른 광고 노출량 조절 방법은 광고의 노출량을 광고주로부터 설정 받는 단계 및 상기 설정된 광고의 노출량에 따라 광고를 노출시키는 단계를 포함한다.The method of controlling an advertisement exposure amount according to an embodiment of the present invention includes receiving an advertisement exposure amount from an advertiser and exposing the advertisement according to the exposure amount of the set advertisement.
본 발명의 일실시예에 따른 광고 노출량 조절 시스템은 광고의 노출량을 광고주로부터 설정 받는 설정부 및 상기 설정된 광고의 노출량에 따라 광고를 노출시키는 광고 노출부를 포함한다.The system for controlling an advertisement exposure amount according to an embodiment of the present invention includes a setting unit for setting an exposure amount of an advertisement from an advertiser and an advertisement exposure unit for exposing an advertisement according to the set exposure amount of the advertisement.
본 발명은 광고 유니트의 기간별 노출량을 제어할 수 있는 노출량 제어 메뉴를 광고주에게 제공하고, 광고주로부터 정해진 기간별로 광고의 노출량을 설정 받아 설정된 광고의 노출량에 따라 광고를 노출하는 광고 노출량 조절 방법 및 시스템을 제공함으로써 광고주가 정해진 범위내에서 자신이 원하는 기간의 광고 노출량을 조절하여 광고 효과를 증대시킬 수 있다.The present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement. By providing the advertiser can adjust the amount of advertising exposure of the desired period within a predetermined range to increase the advertising effect.
도 1은 본 발명에 따른 광고 노출량 조절 시스템, 광고주 단말기 및 사용자 단말기간의 연동 관계를 나타내는 도면이다.1 is a view showing an interlocking relationship between an advertisement exposure control system, an advertiser terminal and a user terminal according to the present invention.
도 2는 본 발명의 일실시예에 따른 광고 노출량 조절 시스템의 구성을 나타내는 도면이다.2 is a view showing the configuration of the system for controlling the advertisement exposure amount according to an embodiment of the present invention.
도 3은 본 발명에 따른 배너 광고에 대한 광고 기간, 노출량, 타겟팅 유무, 상품 구분, 할인율, 개런티 노출량 및 금액 정보의 일례를 나타내는 도면이다.3 is a diagram illustrating an example of an advertisement period, exposure amount, targeting presence, product classification, discount rate, guarantee exposure amount, and amount information for a banner advertisement according to the present invention.
도 4는 본 발명에 따른 배너 광고에 대한 노출량 조절 메뉴의 일례를 나타내는 도면이다.4 is a diagram illustrating an example of an exposure control menu for a banner advertisement according to the present invention.
도 5는 본 발명에 따른 광고 노출량 조절 시스템과 광고주 단말기간의 상호 동작을 나타내는 도면이다.5 is a view showing the interaction between the advertisement exposure control system and the advertiser terminal according to the present invention.
도 6은 본 발명의 일실시예에 따른 광고 노출량 조절 방법의 동작 흐름을 나타내는 도면이다.6 is a view showing the operation flow of the method for adjusting the advertisement exposure amount according to an embodiment of the present invention.
도 7은 본 발명에 따른 광고의 노출량을 광고주로부터 설정 받는 단계를 구체화한 일례를 나타내는 도면이다.7 is a view showing an example of a specific step of receiving the setting of the exposure amount of the advertisement according to the present invention.
도 8은 본 발명에 따른 광고의 노출량을 광고주로부터 설정 받는 단계를 구체화한 다른 일례를 나타내는 도면이다.8 is a view showing another example in which the step of receiving the exposure amount of the advertisement set according to the present invention from the advertiser.
이하 첨부된 도면들을 참조하여 광고 노출량 조절 방법 및 시스템을 상세하게 설명하기로 한다.Hereinafter, a method and a system for controlling advertisement exposure will be described in detail with reference to the accompanying drawings.
도 1은 본 발명에 따른 광고 노출량 조절 시스템, 광고주 단말기 및 사용자 단말기간의 연동 관계를 나타내는 도면이다.1 is a view showing an interlocking relationship between an advertisement exposure control system, an advertiser terminal and a user terminal according to the present invention.
도 1을 참조하면, 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)로부터 광고주가 원하는 기간별 광고의 노출량을 설정 받는다. 즉, 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)로부터 광고주가 원하는 시간별, 일별, 주별 또는 월별 광고의 노출량을 설정 받는다.Referring to FIG. 1, the advertisement exposure control system 100 receives an exposure amount of an advertisement for each period desired by an advertiser from an advertiser terminal 120 connected through the communication network 110. In other words, the advertisement exposure control system 100 is set by the advertiser terminal 120 connected through the communication network 110, the amount of exposure of the advertisement desired by the advertiser hourly, daily, weekly or monthly.
일례로 광고 노출량 조절 시스템(100)은 정해진 기간 동안에 노출 가능한 광고의 허용 가능 노출량을 통신망(110)을 통해 접속된 광고주 단말기(120)로 제공하고, 상기 광고의 허용 가능 노출량 범위내에서 광고주 단말기(120)로부터 상기 광고주가 원하는 기간별로 상기 광고의 노출량을 설정 받을 수 있다. 이때, 광고 노출량 조절 시스템(100)은 잔여 인벤토리(inventory)에서 허용하는 노출량에 따라 상기 광고의 허용 가능 노출량을 조정할 수 있다. 일례로 광고 노출량 조절 시스템(100)은 잔여 인벤토리(inventory)에서 허용하는 노출량 이하로 상기 광고의 허용 가능 노출량을 조정할 수 있다.For example, the advertisement exposure control system 100 provides an allowable exposure amount of an advertisement that can be exposed for a predetermined period of time to the advertiser terminal 120 connected through the communication network 110, and within an allowable exposure range of the advertisement, the advertiser terminal ( 120, the exposure amount of the advertisement may be set for each period desired by the advertiser. In this case, the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement according to the exposure amount allowed by the remaining inventory. For example, the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement below the allowable exposure amount in the residual inventory.
다른 일례로 광고 노출량 조절 시스템(100)은 상기 광고의 노출량을 설정할 수 있도록 하는 노출량 설정 메뉴를 통신망(110)을 통해 접속된 광고주 단말기(120)로 제공하고, 상기 노출량 설정 메뉴를 선택한 광고주 단말기(120)로부터 상기 광고의 노출량을 설정 받을 수 있다. 이때, 광고 노출량 조절 시스템(100)은 상기 정해진 기간 동안 광고 계약에 따른 개런티 노출량에서 일자별로 광고의 노출량을 상기 광고주로부터 설정 받을 수 있다. 또한 광고 노출량 조절 시스템(100)은 상기 노출량 설정 메뉴에 따라 상기 광고의 노출량을 설정한 광고주에게 추가 비용을 과금할 수 있다.In another example, the advertisement exposure control system 100 provides an exposure setting menu for setting the exposure amount of the advertisement to the advertiser terminal 120 connected through the communication network 110, and selects the exposure setting menu ( 120 may be set the exposure amount of the advertisement. At this time, the advertisement exposure control system 100 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. In addition, the advertisement exposure control system 100 may charge an additional cost to an advertiser who sets the exposure of the advertisement according to the exposure setting menu.
광고 노출량 조절 시스템(100)은 상기 설정된 광고의 노출량에 따라 통신망(110)을 통해 접속된 사용자 단말기(130)로 광고를 노출시킨다. 즉, 광고 노출량 조절 시스템(100)은 상기 설정된 시간별, 일별, 주별 또는 월별 등과 같은 기간별 광고의 노출량에 따라 통신망(110)을 통해 접속된 사용자 단말기(130)로 광고를 노출시킨다.The advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the set advertisement. That is, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement for each period such as the set time, daily, weekly or monthly.
도 2는 본 발명의 일실시예에 따른 광고 노출량 조절 시스템의 구성을 나타내는 도면이다.2 is a view showing the configuration of the system for controlling the advertisement exposure amount according to an embodiment of the present invention.
도 2를 참조하면, 본 발명의 일실시예에 따른 광고 노출량 조절 시스템(100)은 설정부(210), 광고 노출부(220), 광고 데이터베이스(230), 제공부(240), 조정부(250) 및 과금부(260)를 포함한다.2, the advertisement exposure control system 100 according to an embodiment of the present invention includes a setting unit 210, an advertisement exposure unit 220, an advertisement database 230, a provision unit 240, and an adjustment unit 250. ) And the charging unit 260.
설정부(210)는 정해진 광고 영역에 노출되는 광고의 노출량을 광고주로부터 설정 받는다. 즉, 설정부(210)는 상기 광고주로부터 일정 기간별로 상기 광고의 노출량을 설정받는다. 일례로 설정부(210)는 상기 광고주로부터 시간별, 일별, 주별 또는 월별 등의 일정 기간별로 상기 광고의 노출량을 설정 받을 수 있다.The setting unit 210 receives the exposure amount of the advertisement exposed to the predetermined advertisement region from the advertiser. That is, the setting unit 210 receives the exposure amount of the advertisement for each predetermined period from the advertiser. For example, the setting unit 210 may receive the exposure amount of the advertisement for a predetermined period of time, daily, weekly or monthly from the advertiser.
광고 노출부(220)는 상기 설정된 광고의 노출량에 따라 광고를 노출시킨다. 즉, 광고 노출부(220)는 상기 일정 기간별로 상기 광고주에 의해 설정된 광고의 노출량에 따라 정해진 광고 영역에 상기 광고를 노출시킨다. 일례로 상기 광고주에 의해 일주일 중 금요일에 광고의 노출량을 최대로 설정한 경우, 광고 노출부(220)는 상기 설정된 광고의 노출량에 따라 다른 요일보다 금요일에 가장 높게 광고를 노출시킬 수 있다.The advertisement exposure unit 220 exposes an advertisement according to the exposure amount of the set advertisement. That is, the advertisement exposure unit 220 exposes the advertisement in the advertisement area determined according to the exposure amount of the advertisement set by the advertiser for each predetermined period. For example, when the advertiser sets the maximum exposure amount of the advertisement on Friday of the week, the advertisement exposure unit 220 may expose the advertisement higher on Friday than the other days according to the exposure amount of the set advertisement.
광고 데이터베이스(230)는 상기 광고주로부터 등록된 광고의 노출량을 조절하여 광고를 노출시키기 위한 각종 데이터를 기록하고 유지한다. 즉, 광고 데이터베이스(230)는 상기 광고주로부터 등록된 배너 광고에 대한 광고 기간, 노출량(IMP), 타겟팅 유무, 상품 구분, 할인율, 개런티 노출량 또는 금액 등과 같은 데이터를 기록하고 유지한다. 상기 광고 기간은 상기 배너 광고가 노출되는 기간이며, 상기 노출량은 상기 배너 광고의 노출수이며, 상기 타겟팅 유무는 광고의 노출 영역 또는 광고의 노출 대상이 지정되는지 유무이며, 상기 상품 구분은 광고의 종류이며, 상기 할인율은 상기 광고 기간, 상기 노출량, 상기 타겟팅 유무 또는 상기 상품 구분에 따라 결정되며, 상기 개런티 노출량은 상기 광고 기간 동안에 노출되도록 보장되는 상기 배너 광고의 총 노출량이고, 상기 금액은 상기 배너 광고의 노출에 대한 광고 비용일 수 있다.The advertisement database 230 records and maintains various data for exposing the advertisement by adjusting the exposure amount of the advertisement registered from the advertiser. That is, the advertisement database 230 records and maintains data such as advertisement period, exposure amount (IMP), targeting presence, product classification, discount rate, guarantee exposure amount or amount for the banner advertisement registered from the advertiser. The advertisement period is a period in which the banner advertisement is exposed, the exposure amount is the number of impressions of the banner advertisement, the targeting presence is whether or not the exposure area of the advertisement or the target of the advertisement is designated, and the product classification is a kind of advertisement The discount rate is determined according to the advertisement period, the exposure amount, the presence or absence of the targeting, or the product classification, and the guarantee exposure amount is the total exposure amount of the banner advertisement guaranteed to be exposed during the advertisement period, and the amount is the banner advertisement. May be an advertising cost for the impression of.
도 3은 본 발명에 따른 배너 광고에 대한 광고 기간, 노출량, 타겟팅 유무, 상품 구분, 할인율, 개런티 노출량 및 금액 정보의 일례를 나타내는 도면이다.3 is a diagram illustrating an example of an advertisement period, exposure amount, targeting presence, product classification, discount rate, guarantee exposure amount, and amount information for a banner advertisement according to the present invention.
도 3을 참조하면, 광고 데이터베이스(230)는 상기 광고주로부터 등록된 제1 배너 광고에 대한 광고 기간, 노출량, 타겟팅 유무, 상품 구분, 할인율, 개런티 노출량 또는 금액 등과 같은 데이터가 기록된 광고 데이터 테이블(300)을 저장하고 유지할 수 있다. 일례로 상기 제1 배너 광고는 사이즈 390*100이며, 상기 광고 기간이 2008년 5월 19일 00:00:00부터 2008년 8월 25일 23:59:59까지 일주일간이며, 가능 IMP 및 예측 IMP가 1,008,571,428로서 가능 비율이 100%이고, 타겟팅이 없으며, 이미지 및 플래시 상품으로 구성되며, 최종 단가가 1921이며, 기준 단가가 2500이며, 할인율이 24%이며, 개런티 IMP가 250,000,000이며, 금액이 100,000,000이다.Referring to FIG. 3, the advertisement database 230 may include an advertisement data table in which data such as advertisement period, exposure amount, targeting status, product classification, discount rate, guarantee exposure amount or amount, etc. for the first banner advertisement registered from the advertiser is recorded. 300) can be stored and maintained. For example, the first banner ad has a size of 390 * 100, and the advertisement period is one week from 00:00:00 May 19, 2008 to 23:59:59 August 25, 2008, and possible IMP and prediction. IMP is 1,008,571,428 with a possible percentage of 100%, no targeting, consists of image and flash products, a final unit price of 1921, a base unit price of 2500, a discount rate of 24%, a guaranteed IMP of 250,000,000, and an amount of 100,000,000 to be.
광고 데이터베이스(230)는 설정부(210)를 통해 상기 광고주로부터 설정된 광고의 노출량을 기록하고 유지할 수 있다.The advertisement database 230 may record and maintain the exposure amount of the advertisement set by the advertiser through the setting unit 210.
제공부(240)는 정해진 기간 동안에 광고의 허용 가능 노출량을 상기 광고주에게 제공한다. 그러면, 설정부(210)는 상기 허용 가능 노출량 범위 내에서 상기 광고주로부터 상기 광고의 노출량을 설정 받는다.The provider 240 provides the advertiser with an allowable exposure amount of the advertisement for a predetermined period of time. Then, the setting unit 210 receives the exposure amount of the advertisement from the advertiser within the allowable exposure range.
또한 제공부(240)는 상기 광고의 노출량을 설정할 수 있도록 하는 노출량 설정 메뉴를 상기 광고주에게 제공한다. 일례로 제공부(240)는 도 3에 도시된 것과 같은 광고 데이터 테이블(300)을 상기 광고주에게 제공한 후 광고 데이터 테이블(300)에서 상기 노출량 조절 메뉴가 포함된 개런티 IMP(310)가 상기 광고주에 의한 클릭에 의해 선택되면, 제1 배너 광고에 대한 노출량을 상기 광고주가 조절할 수 있도록 하기 위한 도 4에 도시된 것과 같은 노출량 조절 메뉴 화면(400)을 제공할 수 있다.In addition, the providing unit 240 provides the advertiser with an exposure setting menu for setting the exposure of the advertisement. For example, the providing unit 240 provides the advertiser with the advertisement data table 300 as shown in FIG. 3, and then the guarantee IMP 310 including the exposure control menu is included in the advertisement data table 300. When selected by the click, it is possible to provide an exposure adjustment menu screen 400 as shown in Figure 4 for allowing the advertiser to adjust the exposure for the first banner advertisement.
도 4는 본 발명에 따른 배너 광고에 대한 노출량 조절 메뉴의 일례를 나타내는 도면이다.4 is a diagram illustrating an example of an exposure control menu for a banner advertisement according to the present invention.
도 4를 참조하면, 제1 배너 광고에 대한 노출량 조절 메뉴 화면(400)은 광고 일자 및 현재 잔여 인벤트리를 상기 광고주에게 제공하고, 상기 광고주로부터 노출량 설정을 하기 위한 각 광고 일자별로 노출량 입력부(411~417), 저장 메뉴(420) 및 취소 메뉴(430)를 포함한다. 상기 광고 일자는 상기 제1 배너 광고에 대한 광고 기간의 날짜이며, 상기 현재 잔여 인벤토리는 광고 노출 서비스에서 1일 총 광고 노출수에서 이전에 노출된 수를 제외한 나머지 광고 노출 가능 횟수일 수 있으며, 상기 최대 노출량은 상기 제1 배너 광고의 개런티 IMP일 수 있다.Referring to FIG. 4, an exposure adjustment menu screen 400 for a first banner advertisement provides an advertisement date and a current residual inventory to the advertiser, and an exposure input unit 411 for each advertisement date for setting an exposure amount from the advertiser. 417, a save menu 420, and a cancel menu 430. The advertisement date is a date of an advertisement period for the first banner advertisement, and the current remaining inventory may be the number of times that the remaining advertisements can be displayed except for the number of previously exposed impressions in the total daily impressions in the advertisement exposure service. The maximum exposure amount may be a guarantee IMP of the first banner advertisement.
설정부(210)는 상기 노출량 설정 메뉴를 선택한 광고주로부터 상기 광고의 노출량을 설정 받는다. 일례로 설정부(210)는 상기 정해진 기간 동안 광고 계약에 따른 개런티 노출량에서 일자별로 광고의 노출량을 상기 광고주로부터 설정 받을 수 있다. 그러면, 광고부 노출부(220)는 상기 일자별로 설정된 광고의 노출량에 따라 광고를 정해진 광고 영역에 노출시킬 수 있다.The setting unit 210 receives an exposure amount of the advertisement from an advertiser who selects the exposure setting menu. For example, the setting unit 210 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. Then, the advertisement unit exposure unit 220 may expose the advertisement to the predetermined advertisement region according to the exposure amount of the advertisement set for each day.
조정부(250)는 잔여 인벤토리(inventory)에서 허용하는 양만큼 상기 허용 가능 노출량을 조정한다. 즉, 조정부(250)는 현재 잔여 인벤토리 범위에서 허용 가능한 노출량에 따라 상기 허용 가능량을 조정할 수 있다. 일례로 현재 잔여 인벤토리가 154,246,724인 경우, 조정부(250)는 상기 허용 가능한 노출량을 154,246,724 이하로 조정할 수 있다.The adjuster 250 adjusts the allowable exposure amount by an amount allowed by the remaining inventory. That is, the adjustment unit 250 may adjust the allowable amount according to the allowable exposure amount in the current remaining inventory range. For example, if the current remaining inventory is 154,246,724, the adjuster 250 may adjust the allowable exposure amount to 154,246,724 or less.
과금부(260)는 상기 노출량 설정 메뉴에 따라 상기 광고의 노출량을 설정한 광고주에게 추가 비용을 과금한다. 즉, 과금부(260)는 일정 기간별로 광고주에 의해 설정된 광고의 노출량에 따라 광고가 노출되는 대가로 정해진 광고 비용이 외에 추가적인 비용을 더 과금할 수 있다.The billing unit 260 charges an additional cost to the advertiser who sets the exposure amount of the advertisement according to the exposure setting menu. That is, the charging unit 260 may charge an additional cost in addition to the advertising cost determined for the exposure of the advertisement according to the exposure amount of the advertisement set by the advertiser for a certain period of time.
이와 같이, 본 발명에 따른 광고 노출량 조절 시스템(100)은 광고 유니트의 기간별 노출량을 제어할 수 있는 노출량 제어 메뉴를 광고주에게 제공하고, 광고주로부터 시간별, 일별, 주간별 또는 월별 등과 같이 정해진 기간별로 광고의 노출량을 설정 받아 설정된 광고의 노출량에 따라 광고를 노출하는 광고 노출량 조절 방법 및 시스템을 제공함으로써 정해진 범위 내에서 광고주의 요구에 따라 광고주가 원하는 기간의 광고 노출량을 조절하여 광고 효과를 증대시킬 수 있다.As such, the advertisement exposure control system 100 according to the present invention provides an advertiser with an exposure control menu for controlling the exposure of the advertisement unit for each period, and advertises by the predetermined period such as hourly, daily, weekly or monthly from the advertiser. By providing a method and system for adjusting an ad exposure amount to expose an advertisement according to the set exposure amount by setting the exposure amount of the ad, it is possible to increase the effect of the advertisement by adjusting the ad exposure amount of the desired period according to the needs of the advertiser within a predetermined range. .
도 5는 본 발명에 따른 광고 노출량 조절 시스템과 광고주 단말기간의 상호 동작을 나타내는 도면이다.5 is a view showing the interaction between the advertisement exposure control system and the advertiser terminal according to the present invention.
도 1 및 도 5를 참조하면, 단계(S511)에서 광고주 단말기(120)은 광고 기간 및 광고 제안금액을 입력한다. 즉, 단계(S511)에서 광고주 단말기(120)은 광고 기간 및 광고 제안금액을 광고주로부터 입력 받고, 상기 입력된 광고 기간 및 광고 제안금액을 통신망(110)을 통해 접속된 광고 노출량 조절 시스템(100)으로 제공한다.1 and 5, in step S511, the advertiser terminal 120 inputs an advertisement period and an advertisement suggestion amount. That is, in step S511, the advertiser terminal 120 receives the advertisement period and the advertisement proposal amount from the advertiser, and the advertisement exposure control system 100 connected to the input advertisement period and the advertisement proposal amount through the communication network 110. To provide.
단계(S521)에서 광고 노출량 조절 시스템(100)은 상기 광고 기간 및 광고 제안금액에 따라 예산 할인율을 확정한다. 즉, 단계(S521)에서 광고 노출량 조절 시스템(100)은 상기 광고 기간의 길이 또는 광고 제안금액의 액수에 따라 예산 할인율을 확정하고, 상기 확정된 예산 할인율을 통신망(110)을 통해 접속된 광고주 단말기(120)로 제공한다. 일례로 상기 광고주로부터 제1 배너 광고에 대한 광고 기간 및 광고 제안금액을 제공 받으면, 단계(S521)에서 광고 노출량 조절 시스템(100)은 상기 제1 배너 광고에 대한 광고 기간이 기준치보다 길거나 상기 광고 제안금액의 액수가 기준치보다 높으면 예산 할인율을 기준치 이상으로 확정할 수 있다. 다른 일례로 상기 광고주로부터 제1 배너 광고에 대한 광고 기간 및 광고 제안금액을 제공 받으면, 단계(S521)에서 광고 노출량 조절 시스템(100)은 상기 제1 배너 광고에 대한 광고 기간이 기준치보다 짧거나 상기 광고 제안금액의 액수가 기준치보다 낮으면 예산 할인율을 기준치 미만으로 확정할 수 있다.In step S521, the advertisement exposure control system 100 determines a budget discount rate according to the advertisement period and the advertisement offer amount. That is, in step S521, the advertisement exposure control system 100 determines the budget discount rate according to the length of the advertisement period or the amount of the advertisement proposal amount, and the advertiser terminal connected to the determined budget discount rate through the communication network 110. Provided by 120. For example, when the advertisement period and the advertisement offer amount for the first banner advertisement are provided from the advertiser, in step S521, the advertisement exposure control system 100 may have an advertisement duration for the first banner advertisement longer than the reference value or the advertisement suggestion. If the amount of money is higher than the threshold, the budget discount rate can be determined above the threshold. As another example, when the advertisement period and the advertisement offer amount for the first banner advertisement are provided from the advertiser, in step S521, the advertisement exposure control system 100 may shorten the advertisement duration for the first banner advertisement or the threshold value. If the amount of the advertisement proposal amount is lower than the threshold, the budget discount rate may be determined to be lower than the threshold.
단계(S512)에서 광고주 단말기(120)는 광고 위치, 노출 기간, 타겟팅 유무를 결정한다. 즉, 단계(S512)에서 광고주 단말기(120)는 상기 광고주로부터 광고가 배치될 위치, 광고가 노출되는 기간, 광고의 타겟팅 유무를 결정 받고, 상기 광고 위치, 노출 기간 또는 타겟팅 유무 정보를 통신망(110)을 통해 접속된 광고 노출량 조절 시스템(100)으로 제공한다.In step S512, the advertiser terminal 120 determines the advertisement position, exposure period, and targeting. That is, in step S512, the advertiser terminal 120 receives a location from which the advertisement is to be placed, a period during which the advertisement is exposed, whether the advertisement is targeted, and whether the advertisement is targeted, and transmits the advertisement position, the exposure period or the targeting information to the communication network 110. Provided to the advertisement exposure control system 100 is connected through.
단계(S522)에서 광고 노출량 조절 시스템(100)은 상기 광고 위치, 노출 기간 또는 타겟팅 유무 정보에 따라 최종 단가를 결정한다. 즉, 단계(S522)에서 광고 노출량 조절 시스템(100)은 상기 광고 위치, 노출 기간 또는 타겟팅 유무 정보에 따라 최종 단가를 결정하고, 상기 결정된 최종 단가를 통신망(110)을 통해 접속된 광고주 단말기(120)로 제공한다.In step S522, the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period or targeting information. That is, in step S522, the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period, or targeting information, and the advertiser terminal 120 connected to the determined final unit price through the communication network 110. To provide.
단계(S513)에서 광고주 단말기(120)는 상기 결정된 최종 단가에 따라 광고 게재 금액을 입력한다. 즉, 단계(S513)에서 광고주 단말기(120)는 상기 결정된 최종 단가에 따라 상기 광고주로부터 광고 게재 금액을 입력 받고, 상기 입력된 광고 게재 금액을 통신망(110)을 통해 접속된 광고 노출량 조절 시스템(100)으로 제공한다.In step S513, the advertiser terminal 120 inputs an advertisement posted amount according to the determined final unit price. That is, in step S513, the advertiser terminal 120 receives an advertisement serving amount from the advertiser according to the determined final unit price, and the advertisement exposure adjusting system 100 connected to the input advertisement serving amount through the communication network 110. )
단계(S523)에서 광고 노출량 조절 시스템(100)은 상기 광고 게재 금액에 따라 광고 노출량을 산출한다. 즉, 단계(S523)에서 광고 노출량 조절 시스템(100)은 상기 광고 게재 금액에 따라 광고 노출량을 산출하고, 상기 산출된 광고 노출량을 통신망(110)을 통해 접속된 광고주 단말기(120)로 제공한다.In operation S523, the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount. That is, in step S523, the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount, and provides the calculated advertisement exposure amount to the advertiser terminal 120 connected through the communication network 110.
단계(S514)에서 광고주 단말기(120)는 상기 산정된 광고 노출량에 따라 기간별 광고 노출량을 설정한다. 즉, 단계(S514)에서 광고주 단말기(120)는 상기 산정된 광고 노출량에 따라 상기 광고주로부터 시간별, 일별, 주별, 또는 월별 등과 같이 기간별로 상기 광고 노출량을 설정 받고, 상기 설정된 광고 노출량을 통신망(110)을 통해 접속된 광고 노출량 조절 시스템(100)으로 제공한다.In step S514, the advertiser terminal 120 sets the amount of advertisement exposure for each period according to the calculated amount of advertisement exposure. That is, in step S514, the advertiser terminal 120 receives the advertisement exposure amount by period, such as hourly, daily, weekly, or monthly, from the advertiser according to the calculated advertisement exposure amount, and sets the advertisement exposure amount in the communication network 110. Provided to the advertisement exposure control system 100 is connected through.
단계(S524)에서 광고 노출량 조절 시스템(100)은 상기 설정된 광고 노출량에 따라 광고를 등록하고, 단계(S525)에서 상기 등록된 광고를 집행한다. 즉, 단계(S524)에서 광고 노출량 조절 시스템(100)은 상기 설정된 광고 노출량에 따라 광고를 광고 데이터베이스에 등록하고, 단계(S525)에서 상기 설정된 광고 노출량에 따라 상기 등록된 광고를 통신망(110)을 통해 접속된 사용자 단말기(130)로 노출시킨다.In step S524, the advertisement exposure control system 100 registers an advertisement according to the set advertisement exposure amount, and executes the registered advertisement in step S525. That is, in step S524, the advertisement exposure control system 100 registers an advertisement in the advertisement database according to the set advertisement exposure amount, and in step S525, the advertisement advertisement control system 100 transmits the registered advertisement in accordance with the set advertisement exposure amount. It is exposed to the user terminal 130 connected through.
도 6은 본 발명의 일실시예에 따른 광고 노출량 조절 방법의 동작 흐름을 나타내는 도면이다.6 is a view showing the operation flow of the method for adjusting the advertisement exposure amount according to an embodiment of the present invention.
도 1 및 도 6을 참조하면, 단계(S610)에서 광고 노출량 조절 시스템(100)은 광고의 노출량을 광고주로부터 설정 받는다. 즉, 단계(S610)에서 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주로부터 상기 광고주가 원하는 일정 기간별로 상기 광고의 노출량을 설정 받는다. 일례로 단계(S610)에서 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주로부터 상기 정해진 기간 동안 광고 계약에 따른 개런티 노출량에서 일자별로 상기 광고의 노출량을 설정 받을 수 있다. 예를 들어, 상기 정해진 광고 기간이 도 3에 도시된 것과 같이 2008년 5월 19일 00:00:00부터 2008년 5월 25일 23:59:59까지인 경우, 단계(S610)에서 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주로부터 상기 정해진 광고 기간인 일주일 동안 광고 계약에 따른 개런티 노출량에서 일자별(5월 19일 내지 5월 25일)로 상기 광고의 노출량을 도 4에 도시된 것과 같은 노출량 설정 입력부(411~417)를 통해 각각 설정 받을 수 있다.1 and 6, in step S610, the advertisement exposure control system 100 receives an advertisement exposure amount from an advertiser. That is, in step S610, the advertisement exposure control system 100 receives the exposure amount of the advertisement for a predetermined period of time desired by the advertiser from the advertiser of the advertiser terminal 120 connected through the communication network 110. For example, in step S610, the advertisement exposure control system 100 sets the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertisement contract for the predetermined period from the advertiser of the advertiser terminal 120 connected through the communication network 110. I can receive it. For example, when the predetermined advertisement period is from 00:00:00 on May 19, 2008 to 23:59:59 on May 25, 2008, the ad exposure amount in step S610. The adjustment system 100 may be provided by the advertiser of the advertiser terminal 120 connected through the communication network 110 on a daily basis (May 19 to May 25) in the guarantee exposure amount according to the advertisement contract for the predetermined advertisement period. The exposure amount of the advertisement may be set through the exposure amount setting input units 411 to 417 as shown in FIG. 4.
단계(S620)에서 광고 노출량 조절 시스템(100)은 상기 설정된 광고의 노출량에 따라 광고를 노출시킨다. 즉, 단계(S620)에서 광고 노출량 조절 시스템(100)은 상기 기간별로 설정된 광고의 노출량에 따라 상기 광고를 통신망(110)을 통해 접속된 사용자 단말기(130)로 노출시킨다. 일례로 단계(S620)에서 광고 노출량 조절 시스템(100)은 상기 각 일자별로 설정된 광고의 노출량에 따라 상기 광고를 정해진 광고 영역에 노출시킬 수 있다.In step S620, the advertisement exposure control system 100 exposes the advertisement in accordance with the exposure amount of the set advertisement. That is, in step S620, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement set for each period. For example, in step S620, the advertisement exposure control system 100 may expose the advertisement to a predetermined advertisement region according to the exposure amount of the advertisement set for each date.
도 7은 본 발명에 따른 광고의 노출량을 광고주로부터 설정 받는 단계를 구체화한 일례를 나타내는 도면이다.7 is a view showing an example of a specific step of receiving the setting of the exposure amount of the advertisement according to the present invention.
도 7을 참조하면, 단계(S710)에서 광고 노출량 조절 시스템(100)은 잔여 인벤토리에서 허용하는 양만큼 광고의 허용 가능 노출량을 조정한다. 즉, 단계(S710)에서 광고 노출량 조절 시스템(100)은 도 5에 도시된 단계(523)에서 산정된 광고 노출량에 대한 잔여 인벤토리에서 허용하는 노출량의 한도에 따라 상기 광고의 허용 가능 노출량을 조정한다.Referring to FIG. 7, in operation S710, the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement by an amount allowed by the remaining inventory. That is, in step S710, the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement according to the limit of the exposure amount allowed by the remaining inventory for the advertisement exposure amount calculated in step 523 shown in FIG. 5. .
단계(S720)에서 광고 노출량 조절 시스템(100)은 정해진 기간 동안에 노출 가능한 상기 광고의 허용 가능 노출량을 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주에게 제공한다.In operation S720, the advertisement exposure control system 100 provides an allowable exposure amount of the advertisement that can be exposed for a predetermined period of time to an advertiser of the advertiser terminal 120 connected through the communication network 110.
단계(S730)에서 광고 노출량 조절 시스템(100)은 상기 광고의 허용 가능 노출량 범위에서 상기 광고주로부터 광고의 노출량을 설정 받는다. 즉, 단계(S730)에서 광고 노출량 조절 시스템(100)은 상기 광고의 허용 가능 노출량 범위에서 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주로부터 각 기간별로 상기 광고의 노출량을 설정 받는다.In step S730, the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser in the allowable exposure range of the advertisement. That is, in step S730, the advertisement exposure control system 100 receives the exposure amount of the advertisement for each period from the advertiser of the advertiser terminal 120 connected through the communication network 110 in the allowable exposure range of the advertisement.
이와 같이, 본 발명에 따른 광고 노출량 조절 방법은 상기 잔여 인벤토리에서 허용하는 광고의 허용 가능 노출량 범위에 따라 광고주로부터 각 기간별 광고의 노출량을 설정 받을 수 있다.As described above, the method of controlling the advertisement exposure amount according to the present invention may be set the exposure amount of the advertisement for each period from the advertiser according to the allowable exposure range of the advertisement allowed by the remaining inventory.
도 8은 본 발명에 따른 광고의 노출량을 광고주로부터 설정 받는 단계를 구체화한 다른 일례를 나타내는 도면이다.8 is a view showing another example in which the step of receiving the exposure amount of the advertisement set according to the present invention from the advertiser.
도 1 및 도 8을 참조하면, 단계(S810)에서 광고 노출량 조절 시스템(100)은 광고의 노출량을 설정할 수 있도록 하는 노출량 조절 메뉴를 상기 광고주에게 제공한다. 일례로 단계(S810)에서 광고 노출량 조절 시스템(100)은 도 3에 도시된 것과 같이 노출량 조절 메뉴가 내포된 개런티 IMP(310)를 포함하는 광고 데이터 테이블(300)을 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주에게 제공할 수 있다.1 and 8, in step S810, the advertisement exposure control system 100 provides the advertiser with an exposure adjustment menu for setting the exposure amount of the advertisement. For example, in step S810, the advertisement exposure control system 100 connects the advertisement data table 300 including the guarantee IMP 310 with the exposure adjustment menu as shown in FIG. 3 through the communication network 110. It may be provided to the advertiser of the advertiser terminal 120.
단계(S820)에서 광고 노출량 조절 시스템(100)은 상기 광고주로부터 노출량 조절 메뉴를 선택 받는다. 일례로 단계(S820)에서 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주로부터 도 3에 도시된 것과 같은 광고 데이터 테이블(300)에서 노출량 조절 메뉴가 내재된 개런티 IMP(310)를 선택 받을 수 있다.In operation S820, the advertisement exposure control system 100 receives a selection of an exposure adjustment menu from the advertiser. For example, in step S820, the advertisement exposure control system 100 includes an exposure control menu in the advertisement data table 300 as shown in FIG. 3 from the advertiser of the advertiser terminal 120 connected through the communication network 110. The guaranteed guarantee IMP 310 may be selected.
단계(S830)에서 광고 노출량 조절 시스템(100)은 상기 노출량 조절 메뉴를 선택한 광고주로부터 광고의 노출량을 설정 받는다. 일례로 단계(S830)에서 광고 노출량 조절 시스템(100)은 통신망(110)을 통해 접속된 광고주 단말기(120)의 광고주가 도 3에 도시된 것과 같은 노출량 조절 메뉴가 내재된 개런티 IMP(310)를 선택하면, 도 4에 도시된 것과 같은 노출량 조절 메뉴 화면(400)을 제공하고, 각 일자별로 상기 광고주로부터 노출량 설정 입력부(411~417)를 통해 상기 광고의 노출량을 설정 받을 수 있다.In step S830, the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser selected the exposure control menu. For example, in step S830, the advertisement exposure control system 100 includes the guarantee IMP 310 in which the advertiser of the advertiser terminal 120 connected through the communication network 110 includes an exposure adjustment menu as shown in FIG. 3. If selected, the exposure control menu screen 400 as shown in Figure 4 may be provided, and the exposure amount of the advertisement may be set through the exposure setting input units 411 to 417 from the advertiser for each day.
단계(S840)에서 광고 노출량 조절 시스템(100)은 상기 노출량 조절 메뉴에 따라 상기 광고의 노출량을 설정한 광고주에게 추가 비용을 과금한다. 즉, 단계(S840)에서 광고 노출량 조절 시스템(100)은 상기 노출량 조절 메뉴에 따라 상기 광고의 노출량을 설정한 상기 광고주에게 상기 광고의 노출량을 조절하는 대가로 추가 비용을 과금한다.In operation S840, the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu. That is, in step S840, the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu in order to adjust the exposure of the advertisement.
이와 같이, 본 발명에 따른 광고 노출량 조절 방법은 광고 유니트의 기간별 노출량을 제어할 수 있는 노출량 제어 메뉴를 광고주에게 제공하고, 광고주로부터 일별 또는 주간별 등과 같이 정해진 기간별로 광고의 노출량을 설정 받아 설정된 광고의 노출량에 따라 광고를 노출하는 광고 노출량 조절 방법 및 시스템을 제공함으로써 정해진 범위 내에서 광고주의 요구에 따라 광고주가 원하는 기간의 광고 노출량을 조절하여 광고 효과를 증대시킬 수 있다.As described above, the method for adjusting the advertisement exposure amount according to the present invention provides an advertiser with an exposure control menu for controlling the exposure amount for each period of the advertisement unit, and the advertisement is set by receiving the exposure amount of the advertisement for a predetermined period such as daily or weekly from the advertiser. By providing an advertisement exposure control method and system that exposes an advertisement according to the exposure amount of can be adjusted to increase the advertising effect by adjusting the amount of advertising exposure of the desired period according to the advertiser's needs within a predetermined range.
한편 본 발명에 따른 광고 노출량 조절 방법은 다양한 컴퓨터 수단을 통하여 수행될 수 있는 프로그램 명령 형태로 구현되어 컴퓨터 판독 가능한 기록 매체에 기록될 수 있다. 상기 컴퓨터 판독 가능 매체는 프로그램 명령, 데이터 파일, 데이터 구조 등을 단독으로 또는 조합하여 포함할 수 있다. 상기 매체에 기록되는 프로그램 명령은 본 발명을 위하여 특별히 설계되고 구성된 것들이거나 컴퓨터 소프트웨어 당업자에게 공지되어 사용 가능한 것일 수도 있다. 컴퓨터 판독 가능한 기록 매체의 예에는 하드 디스크, 플로피 디스크 및 자기 테이프와 같은 자기 매체(magnetic media), CD-ROM, DVD와 같은 광기록 매체(optical media), 플롭티컬 디스크(floptical disk)와 같은 자기-광 매체(magneto-optical media), 및 롬(ROM), 램(RAM), 플래시 메모리 등과 같은 프로그램 명령을 저장하고 수행하도록 특별히 구성된 하드웨어 장치가 포함된다. 프로그램 명령의 예에는 컴파일러에 의해 만들어지는 것과 같은 기계어 코드뿐만 아니라 인터프리터 등을 사용해서 컴퓨터에 의해서 실행될 수 있는 고급 언어 코드를 포함한다. 상기된 하드웨어 장치는 본 발명의 동작을 수행하기 위해 하나 이상의 소프트웨어 모듈로서 작동하도록 구성될 수 있으며, 그 역도 마찬가지이다.Meanwhile, the method for controlling advertisement exposure according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
이상과 같이 본 발명은 비록 한정된 실시예와 도면에 의해 설명되었으나, 본 발명은 상기의 실시예에 한정되는 것은 아니며, 본 발명이 속하는 분야에서 통상의 지식을 가진 자라면 이러한 기재로부터 다양한 수정 및 변형이 가능하다.As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
그러므로, 본 발명의 범위는 설명된 실시예에 국한되어 정해져서는 아니되며, 후술하는 특허청구범위뿐 아니라 이 특허청구범위와 균등한 것들에 의해 정해져야 한다.Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.
Claims (15)
- 일정 기간별로 광고 영역에 노출되는 광고의 노출량을 광고주로부터 설정 받는 단계; 및Receiving an exposure amount of an advertisement exposed to the advertisement region for each predetermined period from the advertiser; And상기 설정된 광고의 노출량에 따라 광고를 노출시키는 단계Exposing the advertisement according to the set exposure amount of the advertisement;를 포함하는 광고 노출량 조절 방법.Ad exposure control method comprising a.
- 제1항에 있어서,The method of claim 1,노출 가능한 광고의 허용 가능 노출량을 상기 광고주에게 제공하는 단계를 더 포함하고,Providing the advertiser with an acceptable amount of impressionable ads,상기 광고의 노출량을 광고주로부터 설정 받는 단계는,The step of setting the exposure amount of the advertisement from the advertiser,상기 광고의 허용 가능 노출량 범위내에서 상기 광고주로부터 상기 광고의 노출량을 설정 받는 광고 노출량 조절 방법.The advertising exposure control method of setting the exposure of the advertisement from the advertiser within the allowable exposure range of the advertisement.
- 제1항에 있어서,The method of claim 1,상기 광고의 노출량을 설정할 수 있도록 하는 노출량 설정 메뉴를 상기 광고주에게 제공하는 단계를 더 포함하고,Providing the advertiser with an impression setting menu for setting an exposure amount of the advertisement,상기 광고의 노출량을 광고주로부터 설정 받는 단계는,The step of setting the exposure amount of the advertisement from the advertiser,상기 노출량 설정 메뉴를 선택한 광고주로부터 상기 광고의 노출량을 설정 받는 광고 노출량 조절 방법.The advertisement exposure control method for setting the exposure of the advertisement from the advertiser selected the exposure setting menu.
- 제2항에 있어서,The method of claim 2,광고 노출 가능 횟수인 잔여 인벤토리(inventory)에서 허용하는 노출량에 따라 상기 광고의 허용 가능 노출량을 조정하는 단계를 더 포함하는 광고 노출량 조절 방법.And adjusting the allowable exposure amount of the advertisement according to the allowable amount of the remaining inventory which is the number of times the ad can be exposed.
- 제2항에 있어서,The method of claim 2,상기 광고의 노출량을 광고주로부터 설정 받는 단계는,The step of setting the exposure amount of the advertisement from the advertiser,광고 계약에 따른 개런티 노출량에서 기간별로 상기 광고의 노출량을 상기 광고주로부터 설정 받는 광고 노출량 조절 방법.The advertisement exposure control method for setting the exposure of the advertisement from the advertiser for each period in the guarantee exposure according to the advertising contract.
- 제3항에 있어서,The method of claim 3,상기 노출량 설정 메뉴에 따라 상기 광고의 노출량을 설정한 광고주에게 추가 비용을 과금하는 단계를 더 포함하는 광고 노출량 조절 방법.And charging an additional cost to an advertiser who sets the exposure amount of the advertisement according to the exposure setting menu.
- 제5항에 있어서,The method of claim 5,상기 설정된 광고의 노출량에 따라 광고를 노출시키는 단계는,Exposing the advertisement according to the exposure amount of the set advertisement,상기 기간별로 설정된 광고의 노출량에 따라 광고를 정해진 광고 영역에 노출시키는 광고 노출량 조절 방법.The advertisement exposure control method for exposing the advertisement to the predetermined advertising area according to the exposure amount of the advertisement set for each period.
- 제1항 내지 제7항 중 어느 한 항의 방법을 수행하는 프로그램을 기록한 컴퓨터 판독 가능 기록 매체.A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 1 to 7.
- 일정 기간별로 광고 영역에 노출되는 광고의 노출량을 광고주로부터 설정 받는 설정부; 및A setting unit configured to set, from an advertiser, an exposure amount of an advertisement exposed to the advertisement region for a certain period of time; And상기 설정된 광고의 노출량에 따라 광고를 노출시키는 광고 노출부Ad exposure unit that exposes the advertisement according to the exposure amount of the set advertisement를 포함하는 광고 노출량 조절 시스템.Ad dosage control system comprising a.
- 제9항에 있어서,The method of claim 9,광고의 허용 가능 노출량을 상기 광고주에게 제공하는 제공부를 더 포함하고,Further comprising a providing unit for providing the advertiser the allowable impression amount of the ad,상기 설정부는,The setting unit,상기 허용 가능 노출량 범위내에서 상기 광고주로부터 상기 광고의 노출량을 설정 받는 광고 노출량 조절 시스템.Ad exposure control system that is set the exposure amount of the advertisement from the advertiser within the allowable exposure range.
- 제9항에 있어서,The method of claim 9,상기 제공부는,The providing unit,상기 광고의 노출량을 설정할 수 있도록 하는 노출량 설정 메뉴를 상기 광고주에게 제공하고,Providing the advertiser with an impression setting menu for setting the exposure amount of the advertisement,상기 설정부는,The setting unit,상기 노출량 설정 메뉴를 선택한 광고주로부터 상기 광고의 노출량을 설정 받는 광고 노출량 조절 시스템.The advertisement exposure control system receives the exposure setting of the advertisement from the advertiser selected the exposure setting menu.
- 제9항에 있어서,The method of claim 9,광고 노출 가능 횟수인 잔여 인벤토리(inventory)에서 허용하는 노출량에 따라 상기 허용 가능 노출량을 조정하는 조정부를 더 포함하는 광고 노출량 조절 시스템.And an adjusting unit for adjusting the allowable exposure amount according to the exposure amount allowed by the remaining inventory, which is the number of times the ad can be exposed.
- 제9항에 있어서,The method of claim 9,상기 설정부는,The setting unit,상기 정해진 기간 동안 광고 계약에 따른 개런티 노출량에서 기간별로 광고의 노출량을 상기 광고주로부터 설정 받는 광고 노출량 조절 시스템.And an advertisement exposure control system configured to set an exposure amount of an advertisement for each period in a guarantee exposure amount according to an advertisement contract during the predetermined period.
- 제11항에 있어서,The method of claim 11,상기 노출량 설정 메뉴에 따라 상기 광고의 노출량을 설정한 광고주에게 추가 비용을 과금하는 과금부를 더 포함하는 광고 노출량 조절 시스템.And a billing unit configured to charge an additional cost to an advertiser who sets the exposure of the advertisement according to the exposure setting menu.
- 제13항에 있어서,The method of claim 13,상기 광고 노출부는,The advertising exposure unit,상기 기간별로 설정된 광고의 노출량에 따라 광고를 정해진 광고 영역에 노출시키는 광고 노출량 조절 시스템.And an advertisement exposure control system for exposing the advertisement to a predetermined advertisement region according to the exposure amount of the advertisement set for each period.
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