WO2010036021A2

WO2010036021A2 - Method and system for adjusting the degree of advertising exposure

Info

Publication number: WO2010036021A2
Application number: PCT/KR2009/005425
Authority: WO
Inventors: 심상일
Original assignee: 엔에이치엔비지니스플랫폼 주식회사
Priority date: 2008-09-23
Filing date: 2009-09-23
Publication date: 2010-04-01
Also published as: JP2012503266A; KR101035781B1; KR20100034144A; WO2010036021A3

Abstract

The present invention relates to a method and system for adjusting the degree of advertising exposure. The method for adjusting the degree of advertising exposure comprises the steps of: receiving settings for the degree of advertising exposure from advertisers; and exposing advertisements in accordance with the set degree of advertising exposure.

Description

Ad exposure control method and system

The present invention relates to an advertisement exposure control method and system for controlling the exposure of advertisements by period for each advertising unit, and more specifically, provides an advertiser with an exposure control menu that can control the exposure of each advertisement unit for each period. The present invention relates to a method and a system for controlling an advertisement exposure amount, wherein an advertisement exposure amount is set by an advertiser for a predetermined period of time and the advertisement is exposed according to the exposure amount of the advertisement.

In general, an online advertisement means a form of an advertisement in which a content to be promoted on a portion of a web page is attached in the form of a graphic image. The online advertisement is called a banner advertisement because it looks like a banner. It is a form of paying a predetermined advertisement fee by using a video file or the like in a predetermined standard. In order to analyze the effect of the advertisement, the advertiser may calculate the number of times the online advertisement is shown to the user or the number of times the graphic of the online advertisement is downloaded in a certain period of time and inform the advertiser.

Initially, it started out as a simple form that informed domains and business contents in a square shape, but nowadays it is diversified to include a video or fixedly placed on the screen when the home page is opened.

Such online advertising is generally sold in the form of Cost Per Mill (CPM). CPM refers to the advertising fee paid for 1,000 ad impressions, which means flat ad. If the CPM is 100 won, it means that the advertising cost to display an ad 1,000 times is 100 won, which is usually based on the advertisement cost of the banner at the top or bottom of the first page of the web page. Mill represents 1,000 in Roman numerals.

The conventional advertisement exposure system that executes such online advertisements can maintain the daily and hourly exposure rate of advertisements sold in the form of CPM for the duration of the contract.

Conventional advertisement exposure system exposes the advertisement by sharing the guarantee of the advertisement sold in the form of CPM in the same ratio to expose the advertisement. However, in a multi-server environment that handles about 1 billion requests per day, an ad exposure system that shares the guarantee of advertisements at the same rate will have difficulty guaranteeing promised guarantees in case of temporary failure.

In addition, when the page view (PV) of the service floor by the user terminal increases or decreases due to an unexpected factor, IMP (impression) is caused once. Increases or decreases in exposure (called one impression) should be compensated for the remaining time.

As such, the conventional advertisement exposure system determines the exposure amount of the next day based on the exposure amount of the advertisement, which is aggregated through the log processing, and rolls the advertisement at a rate of daily guarantee. Therefore, when the error caused by the change in traffic trends is severe, there is a problem of achieving the target exposure much earlier than the end date of the advertisement. On the contrary, since all advertisements are executed at a ratio, some advertisements fail to be achieved due to the excess exposure of specific advertisements. As such, in the conventional advertisement exposure system, if an advertisement is irregularly exposed on a daily or weekly basis due to the way in which an advertisement is exposed by a guarantee amount for a predetermined period of time, an advertiser who wants to expose the advertisement regularly or daily for a predetermined period of time may have a complaint. .

Meanwhile, in the conventional advertisement exposure system, when the exposure amount of the advertisement is constant, an advertiser who wants to expose more advertisements than usual on a specific day, such as a new product release date, an event start date, or an event end date, may have a complaint.

Therefore, there is a need for a method that allows an advertiser to adjust the exposure amount of a desired advertisement for a predetermined period of time.

The present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement. to provide.

The method of controlling an advertisement exposure amount according to an embodiment of the present invention includes receiving an advertisement exposure amount from an advertiser and exposing the advertisement according to the exposure amount of the set advertisement.

The system for controlling an advertisement exposure amount according to an embodiment of the present invention includes a setting unit for setting an exposure amount of an advertisement from an advertiser and an advertisement exposure unit for exposing an advertisement according to the set exposure amount of the advertisement.

The present invention provides an advertiser with an exposure control menu for controlling the exposure amount of the advertising unit for each period of time, and the advertisement exposure control method and system for setting the exposure amount of the advertisement by a predetermined period from the advertiser to expose the advertisement according to the set exposure amount of the advertisement. By providing the advertiser can adjust the amount of advertising exposure of the desired period within a predetermined range to increase the advertising effect.

1 is a view showing an interlocking relationship between an advertisement exposure control system, an advertiser terminal and a user terminal according to the present invention.

2 is a view showing the configuration of the system for controlling the advertisement exposure amount according to an embodiment of the present invention.

3 is a diagram illustrating an example of an advertisement period, exposure amount, targeting presence, product classification, discount rate, guarantee exposure amount, and amount information for a banner advertisement according to the present invention.

4 is a diagram illustrating an example of an exposure control menu for a banner advertisement according to the present invention.

5 is a view showing the interaction between the advertisement exposure control system and the advertiser terminal according to the present invention.

6 is a view showing the operation flow of the method for adjusting the advertisement exposure amount according to an embodiment of the present invention.

7 is a view showing an example of a specific step of receiving the setting of the exposure amount of the advertisement according to the present invention.

8 is a view showing another example in which the step of receiving the exposure amount of the advertisement set according to the present invention from the advertiser.

Hereinafter, a method and a system for controlling advertisement exposure will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the advertisement exposure control system 100 receives an exposure amount of an advertisement for each period desired by an advertiser from an advertiser terminal 120 connected through the communication network 110. In other words, the advertisement exposure control system 100 is set by the advertiser terminal 120 connected through the communication network 110, the amount of exposure of the advertisement desired by the advertiser hourly, daily, weekly or monthly.

For example, the advertisement exposure control system 100 provides an allowable exposure amount of an advertisement that can be exposed for a predetermined period of time to the advertiser terminal 120 connected through the communication network 110, and within an allowable exposure range of the advertisement, the advertiser terminal ( 120, the exposure amount of the advertisement may be set for each period desired by the advertiser. In this case, the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement according to the exposure amount allowed by the remaining inventory. For example, the advertisement exposure control system 100 may adjust the allowable exposure amount of the advertisement below the allowable exposure amount in the residual inventory.

In another example, the advertisement exposure control system 100 provides an exposure setting menu for setting the exposure amount of the advertisement to the advertiser terminal 120 connected through the communication network 110, and selects the exposure setting menu ( 120 may be set the exposure amount of the advertisement. At this time, the advertisement exposure control system 100 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. In addition, the advertisement exposure control system 100 may charge an additional cost to an advertiser who sets the exposure of the advertisement according to the exposure setting menu.

The advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the set advertisement. That is, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement for each period such as the set time, daily, weekly or monthly.

2, the advertisement exposure control system 100 according to an embodiment of the present invention includes a setting unit 210, an advertisement exposure unit 220, an advertisement database 230, a provision unit 240, and an adjustment unit 250. ) And the charging unit 260.

The setting unit 210 receives the exposure amount of the advertisement exposed to the predetermined advertisement region from the advertiser. That is, the setting unit 210 receives the exposure amount of the advertisement for each predetermined period from the advertiser. For example, the setting unit 210 may receive the exposure amount of the advertisement for a predetermined period of time, daily, weekly or monthly from the advertiser.

The advertisement exposure unit 220 exposes an advertisement according to the exposure amount of the set advertisement. That is, the advertisement exposure unit 220 exposes the advertisement in the advertisement area determined according to the exposure amount of the advertisement set by the advertiser for each predetermined period. For example, when the advertiser sets the maximum exposure amount of the advertisement on Friday of the week, the advertisement exposure unit 220 may expose the advertisement higher on Friday than the other days according to the exposure amount of the set advertisement.

The advertisement database 230 records and maintains various data for exposing the advertisement by adjusting the exposure amount of the advertisement registered from the advertiser. That is, the advertisement database 230 records and maintains data such as advertisement period, exposure amount (IMP), targeting presence, product classification, discount rate, guarantee exposure amount or amount for the banner advertisement registered from the advertiser. The advertisement period is a period in which the banner advertisement is exposed, the exposure amount is the number of impressions of the banner advertisement, the targeting presence is whether or not the exposure area of the advertisement or the target of the advertisement is designated, and the product classification is a kind of advertisement The discount rate is determined according to the advertisement period, the exposure amount, the presence or absence of the targeting, or the product classification, and the guarantee exposure amount is the total exposure amount of the banner advertisement guaranteed to be exposed during the advertisement period, and the amount is the banner advertisement. May be an advertising cost for the impression of.

Referring to FIG. 3, the advertisement database 230 may include an advertisement data table in which data such as advertisement period, exposure amount, targeting status, product classification, discount rate, guarantee exposure amount or amount, etc. for the first banner advertisement registered from the advertiser is recorded. 300) can be stored and maintained. For example, the first banner ad has a size of 390 * 100, and the advertisement period is one week from 00:00:00 May 19, 2008 to 23:59:59 August 25, 2008, and possible IMP and prediction. IMP is 1,008,571,428 with a possible percentage of 100%, no targeting, consists of image and flash products, a final unit price of 1921, a base unit price of 2500, a discount rate of 24%, a guaranteed IMP of 250,000,000, and an amount of 100,000,000 to be.

The advertisement database 230 may record and maintain the exposure amount of the advertisement set by the advertiser through the setting unit 210.

The provider 240 provides the advertiser with an allowable exposure amount of the advertisement for a predetermined period of time. Then, the setting unit 210 receives the exposure amount of the advertisement from the advertiser within the allowable exposure range.

In addition, the providing unit 240 provides the advertiser with an exposure setting menu for setting the exposure of the advertisement. For example, the providing unit 240 provides the advertiser with the advertisement data table 300 as shown in FIG. 3, and then the guarantee IMP 310 including the exposure control menu is included in the advertisement data table 300. When selected by the click, it is possible to provide an exposure adjustment menu screen 400 as shown in Figure 4 for allowing the advertiser to adjust the exposure for the first banner advertisement.

Referring to FIG. 4, an exposure adjustment menu screen 400 for a first banner advertisement provides an advertisement date and a current residual inventory to the advertiser, and an exposure input unit 411 for each advertisement date for setting an exposure amount from the advertiser. 417, a save menu 420, and a cancel menu 430. The advertisement date is a date of an advertisement period for the first banner advertisement, and the current remaining inventory may be the number of times that the remaining advertisements can be displayed except for the number of previously exposed impressions in the total daily impressions in the advertisement exposure service. The maximum exposure amount may be a guarantee IMP of the first banner advertisement.

The setting unit 210 receives an exposure amount of the advertisement from an advertiser who selects the exposure setting menu. For example, the setting unit 210 may be set from the advertiser the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertising contract for the predetermined period. Then, the advertisement unit exposure unit 220 may expose the advertisement to the predetermined advertisement region according to the exposure amount of the advertisement set for each day.

The adjuster 250 adjusts the allowable exposure amount by an amount allowed by the remaining inventory. That is, the adjustment unit 250 may adjust the allowable amount according to the allowable exposure amount in the current remaining inventory range. For example, if the current remaining inventory is 154,246,724, the adjuster 250 may adjust the allowable exposure amount to 154,246,724 or less.

The billing unit 260 charges an additional cost to the advertiser who sets the exposure amount of the advertisement according to the exposure setting menu. That is, the charging unit 260 may charge an additional cost in addition to the advertising cost determined for the exposure of the advertisement according to the exposure amount of the advertisement set by the advertiser for a certain period of time.

As such, the advertisement exposure control system 100 according to the present invention provides an advertiser with an exposure control menu for controlling the exposure of the advertisement unit for each period, and advertises by the predetermined period such as hourly, daily, weekly or monthly from the advertiser. By providing a method and system for adjusting an ad exposure amount to expose an advertisement according to the set exposure amount by setting the exposure amount of the ad, it is possible to increase the effect of the advertisement by adjusting the ad exposure amount of the desired period according to the needs of the advertiser within a predetermined range. .

1 and 5, in step S511, the advertiser terminal 120 inputs an advertisement period and an advertisement suggestion amount. That is, in step S511, the advertiser terminal 120 receives the advertisement period and the advertisement proposal amount from the advertiser, and the advertisement exposure control system 100 connected to the input advertisement period and the advertisement proposal amount through the communication network 110. To provide.

In step S521, the advertisement exposure control system 100 determines a budget discount rate according to the advertisement period and the advertisement offer amount. That is, in step S521, the advertisement exposure control system 100 determines the budget discount rate according to the length of the advertisement period or the amount of the advertisement proposal amount, and the advertiser terminal connected to the determined budget discount rate through the communication network 110. Provided by 120. For example, when the advertisement period and the advertisement offer amount for the first banner advertisement are provided from the advertiser, in step S521, the advertisement exposure control system 100 may have an advertisement duration for the first banner advertisement longer than the reference value or the advertisement suggestion. If the amount of money is higher than the threshold, the budget discount rate can be determined above the threshold. As another example, when the advertisement period and the advertisement offer amount for the first banner advertisement are provided from the advertiser, in step S521, the advertisement exposure control system 100 may shorten the advertisement duration for the first banner advertisement or the threshold value. If the amount of the advertisement proposal amount is lower than the threshold, the budget discount rate may be determined to be lower than the threshold.

In step S512, the advertiser terminal 120 determines the advertisement position, exposure period, and targeting. That is, in step S512, the advertiser terminal 120 receives a location from which the advertisement is to be placed, a period during which the advertisement is exposed, whether the advertisement is targeted, and whether the advertisement is targeted, and transmits the advertisement position, the exposure period or the targeting information to the communication network 110. Provided to the advertisement exposure control system 100 is connected through.

In step S522, the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period or targeting information. That is, in step S522, the advertisement exposure control system 100 determines the final unit price according to the advertisement position, exposure period, or targeting information, and the advertiser terminal 120 connected to the determined final unit price through the communication network 110. To provide.

In step S513, the advertiser terminal 120 inputs an advertisement posted amount according to the determined final unit price. That is, in step S513, the advertiser terminal 120 receives an advertisement serving amount from the advertiser according to the determined final unit price, and the advertisement exposure adjusting system 100 connected to the input advertisement serving amount through the communication network 110. )

In operation S523, the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount. That is, in step S523, the advertisement exposure control system 100 calculates an advertisement exposure amount according to the advertisement placement amount, and provides the calculated advertisement exposure amount to the advertiser terminal 120 connected through the communication network 110.

In step S514, the advertiser terminal 120 sets the amount of advertisement exposure for each period according to the calculated amount of advertisement exposure. That is, in step S514, the advertiser terminal 120 receives the advertisement exposure amount by period, such as hourly, daily, weekly, or monthly, from the advertiser according to the calculated advertisement exposure amount, and sets the advertisement exposure amount in the communication network 110. Provided to the advertisement exposure control system 100 is connected through.

In step S524, the advertisement exposure control system 100 registers an advertisement according to the set advertisement exposure amount, and executes the registered advertisement in step S525. That is, in step S524, the advertisement exposure control system 100 registers an advertisement in the advertisement database according to the set advertisement exposure amount, and in step S525, the advertisement advertisement control system 100 transmits the registered advertisement in accordance with the set advertisement exposure amount. It is exposed to the user terminal 130 connected through.

1 and 6, in step S610, the advertisement exposure control system 100 receives an advertisement exposure amount from an advertiser. That is, in step S610, the advertisement exposure control system 100 receives the exposure amount of the advertisement for a predetermined period of time desired by the advertiser from the advertiser of the advertiser terminal 120 connected through the communication network 110. For example, in step S610, the advertisement exposure control system 100 sets the exposure amount of the advertisement for each day in the guarantee exposure amount according to the advertisement contract for the predetermined period from the advertiser of the advertiser terminal 120 connected through the communication network 110. I can receive it. For example, when the predetermined advertisement period is from 00:00:00 on May 19, 2008 to 23:59:59 on May 25, 2008, the ad exposure amount in step S610. The adjustment system 100 may be provided by the advertiser of the advertiser terminal 120 connected through the communication network 110 on a daily basis (May 19 to May 25) in the guarantee exposure amount according to the advertisement contract for the predetermined advertisement period. The exposure amount of the advertisement may be set through the exposure amount setting input units 411 to 417 as shown in FIG. 4.

In step S620, the advertisement exposure control system 100 exposes the advertisement in accordance with the exposure amount of the set advertisement. That is, in step S620, the advertisement exposure control system 100 exposes the advertisement to the user terminal 130 connected through the communication network 110 according to the exposure amount of the advertisement set for each period. For example, in step S620, the advertisement exposure control system 100 may expose the advertisement to a predetermined advertisement region according to the exposure amount of the advertisement set for each date.

Referring to FIG. 7, in operation S710, the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement by an amount allowed by the remaining inventory. That is, in step S710, the advertisement exposure control system 100 adjusts the allowable exposure amount of the advertisement according to the limit of the exposure amount allowed by the remaining inventory for the advertisement exposure amount calculated in step 523 shown in FIG. 5. .

In operation S720, the advertisement exposure control system 100 provides an allowable exposure amount of the advertisement that can be exposed for a predetermined period of time to an advertiser of the advertiser terminal 120 connected through the communication network 110.

In step S730, the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser in the allowable exposure range of the advertisement. That is, in step S730, the advertisement exposure control system 100 receives the exposure amount of the advertisement for each period from the advertiser of the advertiser terminal 120 connected through the communication network 110 in the allowable exposure range of the advertisement.

As described above, the method of controlling the advertisement exposure amount according to the present invention may be set the exposure amount of the advertisement for each period from the advertiser according to the allowable exposure range of the advertisement allowed by the remaining inventory.

1 and 8, in step S810, the advertisement exposure control system 100 provides the advertiser with an exposure adjustment menu for setting the exposure amount of the advertisement. For example, in step S810, the advertisement exposure control system 100 connects the advertisement data table 300 including the guarantee IMP 310 with the exposure adjustment menu as shown in FIG. 3 through the communication network 110. It may be provided to the advertiser of the advertiser terminal 120.

In operation S820, the advertisement exposure control system 100 receives a selection of an exposure adjustment menu from the advertiser. For example, in step S820, the advertisement exposure control system 100 includes an exposure control menu in the advertisement data table 300 as shown in FIG. 3 from the advertiser of the advertiser terminal 120 connected through the communication network 110. The guaranteed guarantee IMP 310 may be selected.

In step S830, the advertisement exposure control system 100 is set the exposure of the advertisement from the advertiser selected the exposure control menu. For example, in step S830, the advertisement exposure control system 100 includes the guarantee IMP 310 in which the advertiser of the advertiser terminal 120 connected through the communication network 110 includes an exposure adjustment menu as shown in FIG. 3. If selected, the exposure control menu screen 400 as shown in Figure 4 may be provided, and the exposure amount of the advertisement may be set through the exposure setting input units 411 to 417 from the advertiser for each day.

In operation S840, the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu. That is, in step S840, the advertisement exposure control system 100 charges an additional cost to the advertiser who sets the exposure of the advertisement according to the exposure adjustment menu in order to adjust the exposure of the advertisement.

As described above, the method for adjusting the advertisement exposure amount according to the present invention provides an advertiser with an exposure control menu for controlling the exposure amount for each period of the advertisement unit, and the advertisement is set by receiving the exposure amount of the advertisement for a predetermined period such as daily or weekly from the advertiser. By providing an advertisement exposure control method and system that exposes an advertisement according to the exposure amount of can be adjusted to increase the advertising effect by adjusting the amount of advertising exposure of the desired period according to the advertiser's needs within a predetermined range.

Meanwhile, the method for controlling advertisement exposure according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

Claims

Receiving an exposure amount of an advertisement exposed to the advertisement region for each predetermined period from the advertiser; And

Exposing the advertisement according to the set exposure amount of the advertisement;

Ad exposure control method comprising a.
The method of claim 1,

Providing the advertiser with an acceptable amount of impressionable ads,

The step of setting the exposure amount of the advertisement from the advertiser,

The advertising exposure control method of setting the exposure of the advertisement from the advertiser within the allowable exposure range of the advertisement.
The method of claim 1,

Providing the advertiser with an impression setting menu for setting an exposure amount of the advertisement,

The step of setting the exposure amount of the advertisement from the advertiser,

The advertisement exposure control method for setting the exposure of the advertisement from the advertiser selected the exposure setting menu.
The method of claim 2,

And adjusting the allowable exposure amount of the advertisement according to the allowable amount of the remaining inventory which is the number of times the ad can be exposed.
The method of claim 2,

The step of setting the exposure amount of the advertisement from the advertiser,

The advertisement exposure control method for setting the exposure of the advertisement from the advertiser for each period in the guarantee exposure according to the advertising contract.
The method of claim 3,

And charging an additional cost to an advertiser who sets the exposure amount of the advertisement according to the exposure setting menu.
The method of claim 5,

Exposing the advertisement according to the exposure amount of the set advertisement,

The advertisement exposure control method for exposing the advertisement to the predetermined advertising area according to the exposure amount of the advertisement set for each period.
A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 1 to 7.
A setting unit configured to set, from an advertiser, an exposure amount of an advertisement exposed to the advertisement region for a certain period of time; And

Ad exposure unit that exposes the advertisement according to the exposure amount of the set advertisement

Ad dosage control system comprising a.
The method of claim 9,

Further comprising a providing unit for providing the advertiser the allowable impression amount of the ad,

The setting unit,

Ad exposure control system that is set the exposure amount of the advertisement from the advertiser within the allowable exposure range.
The method of claim 9,

The providing unit,

Providing the advertiser with an impression setting menu for setting the exposure amount of the advertisement,

The setting unit,

The advertisement exposure control system receives the exposure setting of the advertisement from the advertiser selected the exposure setting menu.
The method of claim 9,

And an adjusting unit for adjusting the allowable exposure amount according to the exposure amount allowed by the remaining inventory, which is the number of times the ad can be exposed.
The method of claim 9,

The setting unit,

And an advertisement exposure control system configured to set an exposure amount of an advertisement for each period in a guarantee exposure amount according to an advertisement contract during the predetermined period.
The method of claim 11,

And a billing unit configured to charge an additional cost to an advertiser who sets the exposure of the advertisement according to the exposure setting menu.
The method of claim 13,

The advertising exposure unit,

And an advertisement exposure control system for exposing the advertisement to a predetermined advertisement region according to the exposure amount of the advertisement set for each period.