CN111225244A

CN111225244A - Advertisement display method, server and display equipment

Info

Publication number: CN111225244A
Application number: CN202010102039.XA
Authority: CN
Inventors: 朱超; 魏勇邦; 李姗姗; 陈经标; 游来健
Original assignee: Qingdao Hisense Media Network Technology Co Ltd
Current assignee: Qingdao Hisense Media Network Technology Co Ltd; Juhaokan Technology Co Ltd
Priority date: 2020-02-19
Filing date: 2020-02-19
Publication date: 2020-06-02
Anticipated expiration: 2040-02-19
Also published as: CN111225244B

Abstract

The application discloses an advertisement display method, a server and display equipment, and belongs to the technical field of electronics. The method comprises the following steps: receiving a video request sent by a display device at a first moment; transmitting a portion of a target video stream after a first time to a display device, wherein the target video stream comprises: a plurality of videos, and time stamp tags interspersed among the plurality of videos, the time stamp tags indicating: the spare time length before the starting display time of the first video after the timestamp label; receiving an advertisement request sent by a display device when receiving a timestamp label, wherein the advertisement request is used for requesting an advertisement with spare time; and sending the target advertisement with the free time length to the display equipment so that the display equipment can display the target advertisement with the free time length before displaying the first video. The method and the device solve the problem that the flexibility of advertisement display is poor. The application is used for displaying advertisements.

Description

Advertisement display method, server and display equipment

Technical Field

The present application relates to the field of electronic technologies, and in particular, to an advertisement display method, a server, and a display device.

Background

With the development of electronic technology, video playing forms are more and more diverse. At present, the video playing form of carousel is widely applied, and carousel also is a form of playing the same video circularly.

When the videos are played in a carousel manner, the starting playing time and the ending playing time of each video are fixed, and advertisements are displayed at the playing intervals of the two videos and need to be embedded into the video streams of the carousel videos in advance.

Therefore, only advertisements embedded in the video stream in advance can be displayed when the display device broadcasts the video in turn, and the flexibility of advertisement display is poor.

Disclosure of Invention

The application provides an advertisement display method, a server and display equipment, which can solve the problem of poor flexibility of advertisement display. The technical scheme is as follows:

in one aspect, a method for displaying an advertisement is provided, where the method includes:

receiving a video request sent by a display device at a first moment;

sending the part of the target video stream after the first moment to the display device, wherein the target video stream comprises: a plurality of videos, and timestamp tags interspersed among the plurality of videos, the timestamp tags indicating: the spare time length before the display starting time of the first video after the timestamp label is obtained;

receiving an advertisement request sent by the display device when receiving the timestamp label, wherein the advertisement request is used for requesting the advertisement with the free time;

and sending the target advertisement of the free time length to the display equipment so that the display equipment can display the target advertisement in the free time length before the first video is displayed.

In another aspect, a method for displaying an advertisement is provided, the method including:

sending a video request to a server at a first moment;

receiving a portion of a target video stream sent by the server after the first time, wherein the target video stream includes: a plurality of videos, and timestamp tags interspersed among the plurality of videos, the timestamp tags indicating: the spare time length before the starting time of the first video after the timestamp label;

displaying the video after the first moment in the target video stream;

when the timestamp label is received, sending an advertisement request to the server according to the timestamp label, wherein the advertisement request is used for requesting the advertisement with the spare time length;

and when the target advertisement with the free time length sent by the server is received, displaying the target advertisement with the free time length before displaying the first video.

In still another aspect, a server is provided, which includes:

a network interface unit for communicating with a display device;

a processing unit to:

receiving, by the network interface unit at a first time, a video request sent by the display device, wherein the target video stream includes: a plurality of videos, and timestamp tags interspersed among the plurality of videos, the timestamp tags indicating: the spare time length before the display starting time of the first video after the timestamp label is obtained;

sending the part of the target video stream after the first moment to the display equipment through the network interface unit;

receiving, by the network interface unit, an advertisement request sent by the display device when receiving the timestamp label, where the advertisement request is used to request an advertisement for the free time;

and sending the target advertisement of the spare time length to the display equipment through the network interface unit so that the display equipment can display the target advertisement in the spare time length before the first video is displayed.

In still another aspect, there is provided a display apparatus including: a communication interface, a controller and a display screen;

the communication interface is used for communicating with a server;

a controller to:

sending a video request to the server through the communication interface at a first time;

receiving, by the communication interface, a portion of a target video stream after the first time that is sent by the server, where the target video stream includes: a plurality of videos, and timestamp tags interspersed among the plurality of videos, the timestamp tags indicating: the spare time length before the starting time of the first video after the timestamp label;

controlling the display screen to display the video after the first moment in the target video stream;

when the timestamp label is received through the communication interface, sending an advertisement request to the server through the communication interface according to the timestamp label, wherein the advertisement request is used for requesting the advertisement with the free time;

and when the target advertisement of the spare time length sent by the server is received through the communication interface, controlling the display screen to display the target advertisement in the spare time length before the first video is displayed.

The beneficial effect that technical scheme that this application provided brought includes at least:

according to the advertisement display method, the timestamp labels are inserted into the target video stream sent by the server, so that the display device can request the server for the advertisements with the spare time length when obtaining the timestamp labels, and then the server can send the target advertisements with the spare time length to the display device. Therefore, the server can flexibly select the target advertisement which is displayed by the display device in the spare time before the first video is displayed, and the flexibility of displaying the advertisement by the display device is improved.

Drawings

FIG. 1 is a schematic diagram of an advertisement display system provided by an embodiment of the present application;

fig. 2 is a block diagram of a hardware configuration of a display device according to an embodiment of the present disclosure;

fig. 3 is a block diagram of a configuration of a first control device according to an embodiment of the present application;

fig. 4 is a schematic diagram of a functional configuration of a display device according to an embodiment of the present application;

fig. 5 is a block diagram of a configuration of a software system in a display device according to an embodiment of the present application;

fig. 6 is a schematic structural diagram of a server provided in an embodiment of the present application;

FIG. 7 is a flowchart of an advertisement displaying method according to an embodiment of the present application;

FIG. 8 is a flow chart of another advertisement presentation method provided by an embodiment of the present application;

FIG. 9 is a flowchart of yet another advertisement displaying method provided by an embodiment of the present application;

fig. 10 is a flowchart of another advertisement displaying method provided in the embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

At present, when a video is broadcast in a carousel, advertisements need to be embedded into a video stream to be played in advance, so that only fixed advertisements can be displayed in advertisement slots of the video in the carousel (that is, advertisement display time slots during the video in the carousel). In addition, usually, a video stream is repeatedly played within a preset time (e.g., one or several days), so that the advertisements occupying the advertisement space in the preset time cannot be changed, and the flexibility of advertisement display is poor. And, the advertisement slot can be sold only according to the preset duration in the advertisement marketing, for example, the advertisement slot is sold in a pay per Day (CPD) manner. For example, an advertiser may buy an ad slot for several days during which each display device playing the video stream shows the ad provided by the advertiser at the ad slot. In the selling mode of the advertisement space, because whether the display device is online in the time period corresponding to the advertisement space every day is random, the exposure of the advertisement (namely the display times of the advertisement, which can also be called advertisement flow) cannot be determined; the actual exposure of the advertisement may be lower than the exposure required by the advertiser, so that the marketing effect achieved by advertisement display in the video carousel is poor; the actual exposure of the advertisement may also be higher than the exposure required by the advertiser, at which point the value of the ad slot is underutilized, resulting in a waste of exposure of the advertisement.

The following embodiments of the application provide an advertisement display method, a server and a display device, so that the display device can acquire advertisements to be displayed in real time when videos are played in turn, and the flexibility of advertisement display is improved. And the server can provide a proper advertisement to the display device according to the request of the display device, for example, the server can provide a proper advertisement to the display device according to the exposure requirement of the advertisement, so as to ensure the marketing effect achieved by displaying the advertisement and avoid the waste of the exposure of the advertisement.

Fig. 1 is a schematic diagram of an advertisement display system according to an embodiment of the present application. The advertisement presentation system may include a display device 200 and a server 400 communicatively connected. The display device 200 provided by the embodiment of the application can be a liquid crystal display, an OLED display or a projection display device. The particular display device type, size, resolution, etc. are not limiting, and those skilled in the art will appreciate that the display device may be modified in performance and configuration as desired. The display device can be a television product, and the display device can provide a broadcast receiving television function and can additionally provide an intelligent network television function of a computer support function. For example, the display device may include a web tv, a smart tv, an Internet Protocol Television (IPTV), and the like. Optionally, the display device may also be a mobile terminal, a tablet computer, a notebook computer, and other smart devices. It should be noted that the advertisement presentation system may include one server 400 or a plurality of servers 400, and fig. 1 illustrates that the advertisement presentation system includes only one server 400. It should be noted that the server 400 described in this embodiment may be one server, or may also be a server cluster formed by a plurality of servers.

Alternatively, when the display apparatus 200 is a television product, the user may operate the display apparatus 200 through the first control device 100 and the second control device 300. The first control device 100 may be a remote controller, which includes infrared protocol communication or bluetooth protocol communication, and other short-distance communication methods, and controls the display apparatus 200 in a wireless or other wired manner. The user may input a user command through a key on a remote controller, voice input, control panel input, etc. to control the display apparatus 200. Such as: the user can input a corresponding control command through a volume up/down key, a channel control key, up/down/left/right moving keys, a voice input key, a menu key, a power on/off key, etc. on the remote controller, to implement the function of controlling the display device 200.

In some embodiments, the display device 200 may also be controlled using an application program running on a smart device, and the second control apparatus 300 is a smart device. The application program may provide various controls for the User in an intuitive User Interface (UI) on a screen associated with the smart device through configuration. For example, the second control apparatus 300 may install a software application with the display device 200, implement connection communication through a network communication protocol, and implement the purpose of one-to-one control operation and data communication. Such as: it is possible to implement the establishment of a control command protocol with the display apparatus 200 using the second control device 300, synchronize the remote control keypad to the second control device 300, and implement the function of controlling the display apparatus 200 by controlling the user interface on the second control device 300. The audio and video content displayed on the second control device 300 can also be transmitted to the display device 200, so as to realize the synchronous display function.

As also shown in fig. 1, the display apparatus 200 also performs data communication with the server 400 through various communication means. The display apparatus 200 may be allowed to make a communication connection through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display apparatus 200. Illustratively, the display device 200 receives software program updates, or accesses a remotely stored digital media library by sending and receiving information, and Electronic Program Guide (EPG) interactions. The server 400 may be a group of servers, a plurality of groups of servers, and one or more types of servers. Other web service content such as video on demand and advertising services may be provided through the server 400.

It should be noted that, when the display device is a mobile terminal, a tablet computer, a notebook computer, or other intelligent devices, the user may directly operate on the display device to control the display device, without controlling the display device through the control device.

Fig. 2 is a block diagram of a hardware configuration of a display device according to an embodiment of the present disclosure. As shown in fig. 2, the display device 200 includes a controller 210, a tuning demodulator 220, a communication interface 230, a detector 240, an input/output interface 250, a video processor 260-1, an audio processor 260-2, a display 280, an audio output 270, a memory 290, a power supply, and an infrared receiver.

A display 280 for receiving the image signal from the video processor 260-1 and displaying the video content and image and components of the menu manipulation interface. The display 280 includes a display screen for presenting a picture, and a driving component for driving the display of an image. The video content may be displayed from broadcast television content, or may be broadcast signals that may be received via a wired or wireless communication protocol. Alternatively, various image contents received from the network communication protocol and sent from the network server side can be displayed.

Meanwhile, the display 280 simultaneously displays a user manipulation UI interface generated in the display apparatus 200 and used to control the display apparatus 200.

And, a driving component for driving the display according to the type of the display 280. Alternatively, in case the display 280 is a projection display, it may also comprise a projection device and a projection screen.

The communication interface 230 is a component for communicating with an external device or an external server according to various communication protocol types. For example: the communication interface 230 may be a Wifi chip 231, a bluetooth communication protocol chip 232, a wired ethernet communication protocol chip 233, or other network communication protocol chips or near field communication protocol chips, and an infrared receiver (not shown in fig. 2).

The display apparatus 200 may establish control signal and data signal transmission and reception with an external control device or a content providing apparatus through the communication interface 230. And an infrared receiver, which may be an interface for receiving an infrared control signal of the first control device 100 (e.g., an infrared remote controller, etc.).

The detector 240 is a signal used by the display device 200 to collect an external environment or interact with the outside. The detector 240 includes a light receiver 242, a sensor for collecting the intensity of ambient light, and parameters such as parameter changes can be adaptively displayed by collecting the ambient light.

The image acquisition device 241, such as a camera and a camera, may be used to acquire an external environment scene, acquire attributes of a user or interact gestures with the user, adaptively change display parameters, and recognize gestures of the user, so as to implement an interaction function with the user.

In some other exemplary embodiments, the detector 240 may further include a temperature sensor, etc., such that the display device 200 may adaptively adjust a display color temperature of the image by sensing an ambient temperature. For example, the display apparatus 200 may be adjusted to display a cool tone when the temperature is in a high environment, or the display apparatus 200 may be adjusted to display a warm tone when the temperature is in a low environment.

In some other exemplary embodiments, the detector 240 may further include a sound collector or the like, such as a microphone, which may be used to receive a user's sound, a voice signal including a control instruction of the user to control the display device 200, or collect an environmental sound for identifying an environmental scene type, and the display device 200 may be adapted to the environmental noise.

The input/output interface 250 enables data transmission between the display device 200 and other external devices under the control of the controller 210. Such as receiving video and audio signals or command instructions from an external device.

Input/output interface 250 may include, but is not limited to, the following: any one or more of high definition multimedia interface HDMI interface 251, analog or data high definition component input interface 253, composite video input interface 252, USB input interface 254, RGB ports (not shown in fig. 2), etc.

In some other exemplary embodiments, the input/output interface 250 may also form a composite input/output interface with the above-mentioned plurality of interfaces.

The tuning demodulator 220 receives the broadcast television signals in a wired or wireless receiving manner, may perform modulation and demodulation processing such as amplification, frequency mixing, resonance, and the like, and demodulates the television audio and video signals carried in the television channel frequency selected by the user and the EPG data signals from a plurality of wireless or wired broadcast television signals.

The tuner demodulator 220 is responsive to the user-selected television signal frequency and the television signal carried by the frequency, as selected by the user and controlled by the controller 210.

The tuner-demodulator 220 may receive signals in various ways according to the broadcasting system of the television signal, such as: terrestrial broadcast, cable broadcast, satellite broadcast, or internet broadcast signals, etc.; and according to different modulation types, the modulation mode can be digital modulation or analog modulation. Depending on the type of television signal received, both analog and digital signals are possible.

In other exemplary embodiments, the tuner/demodulator 220 may be in an external device, such as an external set-top box. In this way, the set-top box outputs television audio/video signals after modulation and demodulation, and the television audio/video signals are input into the display device 200 through the input/output interface 250.

The video processor 260-1 is configured to receive an external video signal, and perform video processing such as decompression, decoding, scaling, noise reduction, frame rate conversion, resolution conversion, image synthesis, and the like according to a standard codec protocol of the input signal, so as to obtain a signal that can be displayed or played on the direct display device 200.

Illustratively, the video processor 260-1 includes a demultiplexing module, a video decoding module, an image synthesizing module, a frame rate conversion module, a display formatting module, and the like.

The demultiplexing module is used for demultiplexing the input audio and video data stream, and if the input MPEG-2 is input, the demultiplexing module demultiplexes the input audio and video data stream into a video signal and an audio signal.

And the video decoding module is used for processing the video signal after demultiplexing, including decoding, scaling and the like.

And the image synthesis module is used for carrying out superposition mixing processing on the GUI signal input by the user or generated by the user and the video image after the zooming processing by the graphic generator so as to generate an image signal for display.

The frame rate conversion module is configured to convert an input video frame rate, such as a 60Hz frame rate into a 120Hz frame rate or a 240Hz frame rate, and the normal format is implemented in, for example, an interpolation frame mode.

The display format module is used for converting the received video output signal after the frame rate conversion, and changing the signal to conform to the signal of the display format, such as outputting an RGB data signal.

The audio processor 260-2 is configured to receive an external audio signal, decompress and decode the received audio signal according to a standard codec protocol of the input signal, and perform noise reduction, digital-to-analog conversion, amplification processing, and the like to obtain an audio signal that can be played in the speaker.

In other exemplary embodiments, video processor 260-1 may comprise one or more chips. The audio processor 260-2 may also comprise one or more chips.

And, in other exemplary embodiments, the video processor 260-1 and the audio processor 260-2 may be separate chips or may be integrated together with the controller 210 in one or more chips.

An audio output 272, which receives the sound signal output from the audio processor 260-2 under the control of the controller 210, such as: the speaker 272, and the external sound output terminal 274 that can be output to the generation device of the external device, in addition to the speaker 272 carried by the display device 200 itself, such as: an external sound interface or an earphone interface and the like.

The power supply provides power supply support for the display device 200 from the power input from the external power source under the control of the controller 210. The power supply may include a built-in power supply circuit installed inside the display device 200, or may be a power supply interface installed outside the display device 200 to provide an external power supply in the display device 200.

A user input interface for receiving an input signal of a user and then transmitting the received user input signal to the controller 210. The user input signal may be a remote controller signal received through an infrared receiver, and various user control signals may be received through the network communication module.

For example, the user inputs a user command through the remote controller 100 or the second control device 300, the user input interface responds to the user input through the controller 210 according to the user input, and the display apparatus 200 responds to the user input.

In some embodiments, a user may enter a user command at a Graphical User Interface (GUI) displayed on the display 280, and the user input interface receives the user input command through the GUI. Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface receives the user input command by recognizing the sound or gesture through the sensor.

The controller 210 controls the operation of the display apparatus 200 and responds to the user's operation through various software control programs stored in the memory 290.

As shown in fig. 2, the controller 210 includes a random-access Memory (RAM) 213, a Read-Only Memory (ROM) 214, a graphics processor 216, a Central Processing Unit (CPU) 212, and a communication interface 218, such as: a first interface 218-1 through an nth interface 218-n, and a communication bus. The RAM213 and the ROM214, the graphic processor 216, the CPU212, and the communication interface 218 are connected via a bus.

A ROM 213 for storing instructions for various system boots. If the display apparatus 200 starts power-on upon receipt of the power-on signal, the CPU212 executes a system boot instruction in the ROM, copies the operating system stored in the memory 290 to the RAM213, and starts running the boot operating system. After the start of the operating system is completed, the CPU212 copies various application programs in the memory 290 to the RAM213, and then starts running and starting various application programs.

A graphics processor 216 for generating various graphics objects, such as: icons, operation menus, user input instruction display graphics, and the like. The display device comprises an arithmetic unit which carries out operation by receiving various interactive instructions input by a user and displays various objects according to display attributes. And a renderer for generating various objects based on the operator and displaying the rendered result on the display 280.

CPU212 is operative to execute operating system and application program instructions stored in memory 290. And executing various application programs, data and contents according to various interactive instructions received from the outside so as to finally display and play various audio and video contents.

In some exemplary embodiments, the CPU212 may include a plurality of processors. The plurality of processors may include one main processor and a plurality of or one sub-processor. A main processor for performing some operations of the display apparatus 200 in a pre-power-up mode and/or operations of displaying a screen in a normal mode. A plurality of or one sub-processor for one operation in a standby mode or the like.

The controller 210 may control the overall operation of the display apparatus 200. For example: in response to receiving a user command for selecting a UI object to be displayed on the display 280, the controller 210 may perform an operation related to the object selected by the user command.

Wherein the object may be any one of selectable objects, such as a hyperlink or an icon. Operations related to the selected object, such as: displaying an operation connected to a hyperlink page, document, image, or the like, or performing an operation of a program corresponding to the icon. The user command for selecting the UI object may be a command input through various input means (e.g., a mouse, a keyboard, a touch pad, etc.) connected to the display apparatus 200 or a voice command corresponding to a voice spoken by the user.

The memory 290 includes a memory for storing various software modules for driving the display device 200. Such as: various software modules stored in memory 290, including: the system comprises a basic module, a detection module, a communication module, a display control module, a browser module, various service modules and the like.

The basic module is a bottom layer software module for processing signal communication between hardware in the display device 200 and sending processing and control signals to an upper layer module. The detection module is used for collecting various information from various sensors or user input interfaces, and the management module is used for performing digital-to-analog conversion and analysis management.

For example: the voice recognition module comprises a voice analysis module and a voice instruction database module. The display control module is a module for controlling the display 280 to display image content, and may be used to play information such as multimedia image content and UI interface. And the communication module is used for carrying out control and data communication with external equipment. And the browser module is used for executing a module for data communication between browsing servers. And the service module is used for providing various services and modules including various application programs.

Meanwhile, the memory 290 is also used to store visual effect maps and the like for receiving external data and user data, images of respective items in various user interfaces, and a focus object.

Fig. 3 is a block diagram of a configuration of a first control device according to an embodiment of the present application. As shown in fig. 3, the first control apparatus 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory 190, and a power supply 180.

The first control apparatus 100 is configured to control the display device 200 and may receive an input operation instruction of a user and convert the operation instruction into an instruction recognizable and responsive by the display device 200, serving as an interaction intermediary between the user and the display device 200. Such as: the user operates the channel up/down key of the first control apparatus 100, and the display device 200 responds to the channel up/down operation.

In some embodiments, the first control apparatus 100 may be a smart device. Such as: the first control apparatus 100 may install various applications that control the display device 200 according to user demands.

In some embodiments, as shown in fig. 1, the second control apparatus 300 or other intelligent electronic device may function similarly to the first control apparatus 100 after installing an application for manipulating the display device 200. Such as: the user can implement the function of the physical key of the first control apparatus 100 by installing an application, various function keys or virtual buttons of a graphic user interface available on the second control apparatus 300 or other intelligent electronic devices.

The controller 110 includes a processor 112 and RAM 113 and ROM 114, a communication interface 218, and a communication bus. The controller 110 is used to control the operation of the control device 100, as well as the internal components for communication and coordination and external and internal data processing functions.

The communication interface 130 enables communication of control signals and data signals with the display apparatus 200 under the control of the controller 110. Such as: the received user input signal is transmitted to the display apparatus 200. The communication interface 130 may include at least one of a WiFi chip, a bluetooth module, an NFC module, and other near field communication modules.

A user input/output interface 140, wherein the input interface includes at least one of a microphone 141, a touch pad 142, a sensor 143, keys 144, and other input interfaces. Such as: the user can realize a user instruction input function through actions such as voice, touch, gesture, pressing, and the like, and the input interface converts the received analog signal into a digital signal and converts the digital signal into a corresponding instruction signal, and sends the instruction signal to the display device 200.

The output interface includes an interface that transmits the received user instruction to the display apparatus 200. In some embodiments, the interface may be an infrared interface or a radio frequency interface. Such as: when the infrared signal interface is used, the user input instruction needs to be converted into an infrared control signal according to an infrared control protocol, and the infrared control signal is sent to the display device 200 through the infrared sending module. The following steps are repeated: when the rf signal interface is used, a user input command needs to be converted into a digital signal, and then the digital signal is modulated according to the rf control signal modulation protocol and then transmitted to the display device 200 through the rf transmitting terminal.

In some embodiments, the first control device 100 includes at least one of a communication interface 130 and an output interface. The first control device 100 is configured with a communication interface 130, such as: the WiFi, bluetooth, NFC, etc. modules may transmit the user input command to the display device 200 through the WiFi protocol, or the bluetooth protocol, or the NFC protocol code.

The memory 190 stores various operation programs, data, and applications for driving and controlling the control device 200 under the control of the controller 110. The memory 190 may store various control signal commands input by a user.

And a power supply 180 for providing operational power support to the components of the control device 100 under the control of the controller 110. A battery and associated control circuitry.

Fig. 4 is a schematic functional configuration diagram of a display device according to an embodiment of the present application. As shown in fig. 4, the memory 290 is used to store an operating system, an application program, contents, user data, and the like, and performs system operations for driving the display device 200 and various operations in response to a user under the control of the controller 210. The memory 290 may include volatile and/or nonvolatile memory.

The memory 290 is specifically configured to store an operating program for driving the controller 210 in the display device 200, and to store various application programs installed in the display device 200, various application programs downloaded by a user from an external device, various graphical user interfaces related to the applications, various objects related to the graphical user interfaces, user data information, and internal data of various supported applications. The memory 290 is used to store system software such as an OS kernel, middleware, and applications, and to store input video data and audio data, and other user data.

The memory 290 is specifically used for storing drivers and related data such as the audio/video processors 260-1 and 260-2, the display 280, the communication interface 230, the tuning demodulator 220, the input/output interface of the detector 240, and the like.

In some embodiments, the memory 290 may store software and/or programs, such as software programs representing an Operating System (OS) including, for example: a kernel, middleware, an Application Programming Interface (API), and/or an application program. For example, the kernel may control or manage system resources, or functions implemented by other programs (e.g., the middleware, APIs, or applications), and the kernel may provide interfaces to allow the middleware and APIs, or applications, to access the controller to implement controlling or managing system resources.

The memory 290, for example, includes a broadcast receiving module 2901, a channel control module 2902, a volume control module 2903, an image control module 2904, a display control module 2905, an audio control module 2906, an external instruction recognition module 2907, a communication control module 2908, a light receiving module 2909, a power control module 2910, an operating system 2911, and other applications 2912, a browser module, and the like. The controller 210 performs functions such as: a broadcast television signal reception demodulation function, a television channel selection control function, a volume selection control function, an image control function, a display control function, an audio control function, an external instruction recognition function, a communication control function, an optical signal reception function, an electric power control function, a software control platform supporting various functions, a browser function, and the like.

Fig. 5 is a block diagram of a configuration of a software system in a display device according to an embodiment of the present application. As shown in fig. 5, an operating system 2911, including executing operating software for handling various basic system services and for performing hardware related tasks, acts as an intermediary for data processing performed between application programs and hardware components. In some embodiments, portions of the operating system kernel may contain a series of software to manage the display device hardware resources and provide services to other programs or software code.

In other embodiments, portions of the operating system kernel may include one or more device drivers, which may be a set of software code in the operating system that assists in operating or controlling the devices or hardware associated with the display device. The drivers may contain code that operates the video, audio, and/or other multimedia components. Examples include a display screen, a camera, Flash, WiFi, and audio drivers.

The accessibility module 2911-1 is configured to modify or access the application program to achieve accessibility and operability of the application program for displaying content.

A communication module 2911-2 for connection to other peripherals via associated communication interfaces and a communication network.

The user interface module 2911-3 is configured to provide an object for displaying a user interface, so that each application program can access the object, and user operability can be achieved.

Control applications 2911-4 for controllable process management, including runtime applications and the like.

The event transmission system 2914, which may be implemented within the operating system 2911 or within the application program 2912, in some embodiments, on the one hand, within the operating system 2911 and on the other hand, within the application program 2912, is configured to listen for various user input events, and to refer to handlers that perform one or more predefined sets of operations in response to the identification of various types of events or sub-events, depending on the various events.

The event monitoring module 2914-1 is configured to monitor an event or a sub-event input by the user input interface.

The event identification module 2914-1 is configured to input definitions of various types of events for various user input interfaces, identify various events or sub-events, and transmit the same to a process for executing one or more corresponding sets of processes.

Here, the event or sub-event refers to an input detected by one or more sensors in the display apparatus 200 and an input of an external control device (e.g., the first control device 100 or the second control device 300). Such as: the method comprises the following steps of inputting various sub-events through voice, inputting gestures through gesture recognition, inputting sub-events through remote control key commands of the control device and the like. For example, the one or more sub-events in the remote control may include various forms, including but not limited to one or a combination of key press up/down/left/right, ok key, key press, etc., and non-physical key operation, such as move, press, release, etc.

The interface layout manager 2913, directly or indirectly receiving the input events or sub-events from the event transmission system 2914, monitors the input events or sub-events, and updates the layout of the user interface, including but not limited to the position of each control or sub-control in the interface, and the size, position, and level of the container, and other various execution operations related to the layout of the interface.

Fig. 6 is a schematic structural diagram of a server according to an embodiment of the present application. The server 400 includes a processing unit, such as a Central Processing Unit (CPU)401, a system Memory 404 including a random-access Memory (RAM) 402 and a Read-Only Memory (ROM) 403, and a system bus 405 connecting the system Memory 404 and the central processing unit 401. The server 400 also includes a basic input/output system (I/O system) 406, which facilitates the transfer of information between devices within the computer, and a mass storage device 407 for storing an operating system 413, application programs 414, and other program modules 415.

The basic input/output system 406 includes a display 408 for displaying information and an input device 409 such as a mouse, keyboard, etc. for user input of information. Wherein the display 408 and the input device 409 are connected to the central processing unit 401 through an input output controller 410 connected to the system bus 405. The basic input/output system 406 may also include an input/output controller 410 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input/output controller 410 may also provide output to a display screen, a printer, or other type of output device.

The mass storage device 407 is connected to the central processing unit 401 through a mass storage controller (not shown) connected to the system bus 405. The mass storage device 407 and its associated computer-readable media provide non-volatile storage for the server 400. That is, the mass storage device 407 may include a computer-readable medium (not shown) such as a hard disk or CD-ROM drive.

Without loss of generality, the computer-readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, Erasable Programmable Read-Only Memory (EPROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other solid state Memory technology, Compact Disc Read-Only Memory (CD-ROM), high density Digital Video Disc (DVD), or other optical, magnetic, tape, cassette, tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that the computer storage media is not limited to the foregoing. The system memory 404 and mass storage device 407 described above may be collectively referred to as memory.

The server 400 may also operate as a remote computer connected to a network via a network, such as the internet, in accordance with various embodiments of the present invention. That is, the server 400 may be connected to the network 412 through the network interface unit 411 connected to the system bus 405, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 411.

The memory further includes one or more programs, the one or more programs are stored in the memory, and the central processing unit 401 implements the advertisement display method provided by the embodiments of the present application by executing the one or more programs.

In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, such as a memory including instructions, executable by a processor of a server to perform an advertisement presentation method provided by various embodiments of the present invention is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Fig. 7 is a flowchart of an advertisement displaying method according to an embodiment of the present application. The method may be used for the server 400 shown in fig. 1 or fig. 6, and as shown in fig. 7, the method may include:

step 701, receiving a video request sent by a display device at a first time.

Step 702, sending a portion of the target video stream after the first time to the display device, where the target video stream includes: a plurality of videos, and time stamp tags interspersed among the plurality of videos, the time stamp tags indicating: the free time before the start time of the first video after the timestamp label.

Step 703, receiving an advertisement request sent by the display device when receiving the timestamp label, where the advertisement request is used for requesting an advertisement with a free time.

Step 704, sending the target advertisement with the free time to the display device, so that the display device can display the target advertisement with the free time before displaying the first video.

To sum up, in the advertisement display method provided by the embodiment of the application, the timestamp tag is inserted in the target video stream sent by the server, so that the display device can request the server for the advertisement with the spare time length when acquiring the timestamp tag, and then the server can send the target advertisement with the spare time length to the display device. Therefore, the server can flexibly select the target advertisement which is displayed by the display device in the spare time before the first video is displayed, and the flexibility of displaying the advertisement by the display device is improved.

Fig. 8 is a flowchart of another advertisement displaying method provided in the embodiment of the present application. The method may be used for the display device 200 shown in fig. 1 or fig. 2, and as shown in fig. 8, the method may include:

step 801 sends a video request to a server at a first time.

Step 802, receiving a portion after a first time in a target video stream sent by a server, where the target video stream includes: a plurality of videos, and time stamp tags interspersed among the plurality of videos, the time stamp tags indicating: the free time before the start time of the first video after the timestamp label.

And step 803, displaying the video after the first moment in the target video stream.

And step 804, when the timestamp label is received, sending an advertisement request to the server according to the timestamp label, wherein the advertisement request is used for requesting the advertisement with the spare time length.

Step 805, when receiving the target advertisement with the free time length sent by the server, displaying the target advertisement with the free time length before displaying the first video.

Fig. 9 is a flowchart of still another advertisement displaying method according to an embodiment of the present application. The method may be used in the advertisement presentation system shown in fig. 1, and as shown in fig. 9, the method may include:

step 901, a server acquires a first program list, where the first program list includes: the video display device comprises a plurality of videos, a plurality of auxiliary display periods in one-to-one correspondence with the videos, and at least one advertisement moment.

Before video carousel is performed, a worker needs to arrange a video to be carousel in advance to obtain a first program list. The staff member can determine a plurality of videos to be played in turn, an auxiliary display time interval corresponding to each video and at least one advertisement time to obtain the first program list. The auxiliary display time period of the video is a display time period of the video roughly divided by a worker, and the video may not be displayed in the auxiliary display time period when the video is actually played in a carousel manner; each advertisement time is the time when one advertisement starts to be displayed in one day reserved by staff, and the advertisement time may not start to be displayed when the video is actually broadcast in a carousel mode. The plurality of videos may be a plurality of different videos or a plurality of same videos, which is not limited in the embodiment of the present application.

Alternatively, the display device may continue a video carousel throughout the day, where the time of day (24 hours) may be divided into a plurality of auxiliary presentation periods. Illustratively, the first program list includes 12 videos, the duration of the auxiliary display period corresponding to each video is two hours, for example, the auxiliary display period corresponding to the first video in the 12 videos is 6: 00-8: 00, the auxiliary display period corresponding to the second video is 8: 00-10: 00, the auxiliary display period corresponding to the third video is 10: 00-12: 00, and so on. The first program includes five advertisement moments: 8:00, 10:00, 12:00, 16:00, 20:00. Alternatively, if the display device only plays the video in a turn during a partial time period of the day, the partial time period may be divided into a plurality of auxiliary presentation periods.

Alternatively, the plurality of videos in the first program list may include only the indication information of the plurality of videos, and the indication information of the videos may include titles or video names of the videos. At this time, the first program list may be a program list. Table 1 below shows a program list.

TABLE 1

6:00～8:00	First video
		8:00	First moment of advertisement
8:00～10:00	Second video
		10:00	Second advertisement time
10:00～12:00	Third video
		12:00	Third advertisement time
......	......

Alternatively, the central processing unit of the server may acquire the first program list input by the staff member through the input/output controller, or the server may acquire the first program list from other devices through its network interface unit.

Step 902, the server determines the estimated online display device amount of each advertisement time when the plurality of videos are displayed according to the historical online display device amount of each advertisement time in the at least one advertisement time.

In the embodiment of the application, the server can acquire the online state of each display device in communication connection, and then the server can determine the amount of the online display devices at each moment every day. The number of online display devices is also the number of online display devices, i.e., the display devices that are performing video carousel. Alternatively, the server may store the online display device amount. After the server determines the at least one advertisement time according to the first program, the server may determine an estimated online display device amount for each advertisement time when the plurality of videos are displayed according to the historical online display device amount for each advertisement time.

For each advertisement time, there may be one online display device amount at the advertisement time every day, and the server may obtain the online display device amount at the advertisement time a plurality of days before the current time to obtain a plurality of online display device amounts. And the server can determine the estimated online display equipment amount of the advertisement time in various ways according to the online display equipment amounts. The examples of the present application take the following three modes as examples: in one approach, the server may determine an average of the plurality of online display device amounts as an estimated online display device amount for the advertisement time. In another mode, the server may also determine an actual presentation time of the video in the first program listing and the plurality of online display device amounts, and determine an estimated online display device amount at the time of the advertisement. Illustratively, the actual presentation time of the video in the first program listing is the next day of the current time, and the server may determine the ranking of the next day in the week and the plurality of online display device amounts. If the next day is wednesday, the server may determine an online display device amount of the advertisement time at wednesday among the plurality of online display device amounts, and further determine an estimated online display device amount of the advertisement time according to the online display device amount. In yet another manner, the server may determine the estimated online display device amount at the time of the advertisement according to a trend of the plurality of online display device amounts.

Alternatively, step 902 may be performed by a central processing unit of the server.

Step 903, the server determines a target time corresponding to the idle time length in the at least one advertisement time according to the advertisement resource library and the estimated online display device amount of each advertisement time in the at least one advertisement time.

The server can further determine the target time at which the advertisement needs to be displayed in the actual carousel video at the at least one advertisement time according to the estimated online display equipment quantity at each advertisement time and the advertisements in the advertisement resource library, and determine the display duration of the advertisement after each target time. And determining a target time corresponding to the idle time length in the at least one advertisement time according to the advertisement resource library and the estimated online display equipment amount of each advertisement time in the at least one advertisement time, wherein the display time length is the idle time length corresponding to the target time. The spare time after the target time can be an advertisement space when the video is played in turn.

In an optional implementation manner, for each advertisement time in the at least one advertisement time, the server may determine whether the advertisement resource library includes a first advertisement meeting a condition corresponding to the advertisement time according to the estimated online display device amount of the advertisement time. When the advertisement resource library includes a first advertisement meeting the condition corresponding to the advertisement time, the server may determine that the advertisement time is a target time corresponding to the free time, and determine the time of the first advertisement as the free time corresponding to the advertisement time. When the advertisement resource library does not meet the condition corresponding to the advertisement time, the server can determine that the advertisement time does not correspond to the spare time, the advertisement time is not the target time, and the advertisement does not need to be displayed at the advertisement time when the video is actually broadcast in a carousel mode.

Optionally, each advertisement in the advertisement repository may have a corresponding single-day exposure, the single-day exposure corresponding to an advertisement being a minimum number of times an advertisement is shown a day. The conditions corresponding to the advertisement time may include: the single-day exposure corresponding to the first advertisement is less than or equal to the estimated online display equipment amount. For example, an advertiser may provide conditions that need to be met for the advertisement to be shown when placing the advertisement, such as conditions that need to be met for the advertisement's display location, which may include the advertisement's corresponding daily exposure.

Illustratively, the estimated online display device amount at an advertisement time in the first program list is 300, that is, 300 display devices are online at the advertisement time in advance to show a required picture. The conditions corresponding to the advertisement time may include: the advertisement resource library has advertisements with the corresponding single-day exposure less than or equal to 300. For example, the duration of the first advertisement in the advertisement resource library is 15 seconds, the single-day exposure amount corresponding to the first advertisement is 200, that is, the advertiser requires that the first advertisement is displayed at least 200 times in one day. If the first advertisement is displayed at the advertisement time, the requirement of the advertiser for the first advertisement can be met. At this time, the server may determine that the first advertisement in the advertisement repository satisfies the condition corresponding to the advertisement time. Furthermore, the server may determine that the advertisement time is a target time, and determine that the duration of the first advertisement is a free duration corresponding to the target time, so that the free duration corresponding to the target time is 15 seconds.

In another alternative implementation, the condition corresponding to the advertisement time may further include: the single-day exposure corresponding to the second advertisement in the advertisement resource library is less than or equal to the estimated online display equipment amount, and the duration of the second advertisement is the same as that of the first advertisement. That is, the single-day exposure corresponding to the advertisement in a certain time length in the advertisement resource library is less than or equal to the estimated online display equipment amount.

Illustratively, advertisements a and b with the duration of 15 seconds are included in the advertisement resource library, the single-day exposure amount corresponding to the advertisement a is 1000, and the single-day exposure amount corresponding to the advertisement b is 200. The at least one advertisement occasion includes: 8:00, 16:00 and 20:00, wherein the estimated online display device amount of 8:00 is 1200, the estimated online display device amount of 16:00 is 1100, and the estimated online display device amount of 20:00 is 300. Further, the server may determine that the advertisements a and b satisfy the conditions corresponding to the advertisement times 8:00 and 16:00, determine that the advertisement times 8:00 and 16:00 are target times, and determine that the idle time periods corresponding to the advertisement times 8:00 and 16:00 are 15 seconds. As such, a 15 second advertisement may be presented beginning at 8:00 when the video is actually being carousel.

In yet another alternative implementation, the server may determine a total single-day exposure for advertisements of the same duration in the advertisement repository, where the total single-day exposure is a sum of single-day exposures for at least one advertisement of the same duration. The server may determine at least one target time of the at least one advertisement time based on the total single-day exposure, where the total single-day exposure is less than or equal to a total estimated online display device amount of the at least one target time, and the total estimated online display device amount is a sum of the estimated online display device amounts of the at least one target time. Furthermore, the server may determine the same duration as a free duration corresponding to each of the at least one target time.

Illustratively, advertisements a and b with the duration of 15 seconds and advertisement c with the duration of 30 seconds are included in the advertisement resource library, the exposure amount per day for the advertisement a is 1000, the exposure amount per day for the advertisement b is 200, and the exposure amount per day for the advertisement c is 300. The server may determine the total single-day exposure for advertisements in the advertisement repository that are 15 seconds in duration and the total single-day exposure for advertisements in the advertisement repository that are 30 seconds in duration. The 15 second advertisement corresponds to a total single day exposure of: the sum of the single-day exposure for advertisement a and the single-day exposure for advertisement b is 1200. The total single-day exposure for the advertisement with the duration of 30 seconds is the single-day exposure for advertisement c, i.e., 300. The estimated online display device amount of 8:00 at the at least one advertisement moment is 200, the estimated online display device amount of 16:00 is 180, the estimated online display device amount of 18:00 is 1000, and the estimated online display device amount of 20:00 is 400. Further, the server may determine that the total single-day exposure for the 15 second advertisement is less than the total estimated online display device amount 1380 for advertisement times 8:00, 16:00, and 18: 00; and the server may determine that the total single-day exposure for the 30 second advertisement is less than the total estimated online display device amount 400 for the advertisement time 20: 00. Therefore, the server can determine that the advertisement moments 8:00, 16:00, 18:00 and 20:00 are all target moments, determine that the free time lengths corresponding to the advertisement moments 8:00, 16:00 and 18:00 are all 15 seconds, and determine that the free time lengths corresponding to the advertisement moments 20:00 are all 30 seconds. Thus, a video may be actually broadcast in a carousel beginning to show 15 seconds of advertising at 8:00, 16:00, and 18:00, and 30 seconds of advertising at 20: 00.

Further illustratively, in the above example, the server may also determine that the total daily exposure for the 15 second advertisement is less than the total estimated online display device amounts 1480 for advertisement times 18:00 and 20: 00; the total single-day exposure for the 30 second advertisement is less than the total estimated online display device amount 380 for advertisement times 8:00 and 16: 00. The server may also determine that the free time periods corresponding to advertisement times 18:00 and 20:00 are both 15 seconds, and the free time periods corresponding to advertisement times 8:00 and 16:00 are both 30 seconds.

It should be noted that, in the embodiment of the present application, the total single-day exposure corresponding to the advertisement of the same duration needs to be less than or equal to the total estimated online display device amount of at least one target time, that is, the total estimated online display device amount is greater than or equal to the total single-day exposure. Optionally, the total estimated online display device amount may also be required to be greater than or equal to a target multiple of the total single-day exposure, where the target multiple is greater than 1, so as to ensure that the requirements of the advertiser are fully satisfied. Illustratively, the target multiple may be 1.1 or 1.2 or other multiples.

Alternatively, step 903 may be performed by a central processing unit of the server.

Step 904, the server performs streaming processing on the plurality of videos and the timestamp labels corresponding to the target time according to the spare time corresponding to the target time, so as to generate a target video stream.

After determining each period (i.e., the free time after each target time) in which the advertisement needs to be displayed when the video is actually broadcast in the step 903, the server may further accurately determine the actual display period of each video according to the target time and the corresponding free time. For example, if the server may determine that the auxiliary display time period of the second video is 8:00 to 10:00 in step 901, determine that the advertisement time 8:00 is the target time in step 903, and the idle time corresponding to the target time is 15 seconds, the server may further determine that the actual display time period of the second video is 8:00:15 to 10: 00.

Furthermore, the server may insert a timestamp tag corresponding to each target time into the plurality of videos at the target time, and then the server may perform streaming processing on the plurality of videos and the timestamp tag to generate a target video stream. The corresponding time point of the timestamp label in one day is a target time; the timestamp label is used to indicate: and the spare time length before the starting display time of the first video behind the timestamp in the target video stream is the spare time length corresponding to the target moment corresponding to the timestamp.

Alternatively, the server may store the target video stream directly after generating the target video stream, or the server may transmit the target video stream to the third party device so that the third party device stores the target video stream. The third party device may be a server separate from the server. Alternatively, the third party device may belong to a Content Delivery Network (CDN).

Step 905, the display device sends a video request to the server at the first moment.

For example, a carousel application may be installed on the display device, and the display device may start the carousel application under the trigger of the user. At this time, the display device may transmit a video request to the server to request the target video stream to be carousel, where a time of transmitting the video request to the server may be the first time.

Alternatively, the controller of the display device may generate the video request, and then transmit the video request to the network interface unit of the server through the communication interface of the display device.

Step 906, the server sends the part after the first moment in the target video stream to the display device according to the video request.

Alternatively, the server may receive a video request sent by the display device at a first time, and then the server may send a portion of the target video stream after the first time to the display device according to the video request. Optionally, when the server sends the data in the video stream to the display device, all the data in the target video stream after the first time may be sent to the display device at one time; or the server may sequentially send the data in the target video stream to the display device according to the time sequence corresponding to each data in the target video stream, for example, the server may sequentially send the image of each video in the target video stream and the audio corresponding to each frame of image to the display device frame by frame, but does not send all the data in the target video stream to the display device at one time.

Optionally, in step 906, the central processing unit of the server may obtain a portion of the target video stream after the first time, and send the portion of the target video stream after the first time to the communication interface of the display device through the network interface unit.

In the embodiment of the present application, a portion after the first time in the target video stream is directly sent to the display device by the server is taken as an example. Optionally, when the server stores the target video stream to the third-party device after generating the target video stream, the server may send the identifier of the third-party device to the display device when receiving the video request sent by the display device. And the server may instruct the display device to send a video request to the third-party device, so that the display device obtains the portion of the target video stream after the first time from the third-party device. In which case the third party device may share the load pressure of the server.

It should be further noted that, in this embodiment, for example, the display device sends a video request to the server at a first time, and the server receives the video request at the first time. Alternatively, if the display device sends a video request to the server at a first time, and the server may receive the video request at a second time after the first time, the server may send a portion of the target video stream after the second time to the display device. Optionally, the video request sent by the display device may carry a first time at which the display device sends the video request, and the server may send a portion of the target video after the first time to the display device according to the video request.

Step 907, the display device displays the video after the first moment in the target video stream.

When the display device receives the part of the target video stream after the first time sent by the server, the display device may play the video after the first time in the target data stream according to the playing sequence of each video in the target video stream. For example, the controller in the display device may obtain, from the communication interface of the display device, a portion of the target video stream after the first time, and sequentially transmit each video to the display screen of the display device according to the playing sequence of each video, so as to control the display screen to display each video.

Optionally, in step 906, the server may send video data that can be directly played to the display device, and then the display device may directly play the video after receiving the data sent by the server. Or, if the video data sent by the server to the display device in step 906 cannot be directly played, the display device may analyze the video data to obtain playable video data, and then play the video after the first time in the target data stream according to the playing sequence of each video in the target video stream.

Step 908, when receiving the timestamp label in the target video stream, the display device sends an advertisement request to the server according to the timestamp label, where the advertisement request is for requesting an advertisement with a free duration.

For example, the server sequentially transmits data in the target video stream to the display device, and when the display device receives a timestamp tag in the target video stream, the display device may determine that the advertisement needs to be shown at a time point corresponding to the timestamp tag. The display device may also determine the free time indicated by the timestamp label, and then generate an advertisement request for requesting an advertisement for the free time according to the free time.

Optionally, the advertisement request may carry at least one of the device parameters of the display device. For example, the device parameters of the display device may include: an identification of the display device, a type of the display device, and a geographic location in which the display device is located.

Alternatively, a controller in the display device may determine whether a timestamp label is acquired. When the controller determines to acquire the timestamp label, the spare time indicated by the timestamp label can be determined, an advertisement request is generated, and the advertisement request can be sent to a network interface unit of the server through a communication interface of the display device.

In step 909, the server determines whether there is a target advertisement satisfying the target condition in the advertisement repository according to the advertisement request. When the target advertisement meeting the target condition exists in the advertisement resource library, executing step 910; when there are no targeted advertisements in the advertisement repository that satisfy the targeting criteria, step 915 is performed.

In the embodiment of the present application, the target condition that the target advertisement needs to satisfy may include at least one of the first advertisement condition and the second advertisement condition. Wherein the first advertisement condition may include: the device parameters corresponding to the advertisement include device parameters of the display device. The second advertisement condition includes: the residual exposure corresponding to the advertisement and the residual showing times of the day on the display device are both larger than zero.

Optionally, in this embodiment of the present application, each advertisement in the advertisement resource library has at least part of the corresponding single-day exposure, device parameters, remaining exposure, and remaining number of times of showing on each display device on the same day. The residual exposure corresponding to the advertisement is the number of times of displaying the advertisement, the single-day exposure corresponding to the advertisement is the minimum number of times of displaying the advertisement in one day, and the equipment parameter corresponding to the advertisement is the parameter of the display equipment used for displaying the advertisement. For example, the device parameters corresponding to the advertisement may include identifications of multiple display devices, types and geographic locations of the display devices, and the device parameters corresponding to the advertisement may also include other parameters, which are not limited in this embodiment of the present application.

Optionally, the advertiser may provide the single-day exposure and device parameters corresponding to the advertisement when placing the advertisement. And may also provide a total exposure corresponding to the advertisement and a total number of impressions per day on each display device. The total exposure corresponding to the advertisement is the total display times of the advertisement required by the advertiser, and the total exposure can represent the viewed quantity of the advertisement required by the advertiser; the total number of times per day that the advertisement is shown on each display device is the maximum number of times per day that the advertiser requires that the advertisement be shown on one display device, and the total number of times per day that the advertisement is shown on each display device may represent the frequency of showing the advertisement that the advertiser requires. Advertisers may purchase ad spots to place ads based on their total exposure required and the total number of impressions per day on each display device. Alternatively, if an advertiser only buys a day's ad spots for a certain advertisement, the single-day exposure for that advertisement is equal to the total exposure. When a certain advertisement is not displayed on any display device, the residual exposure of the advertisement is equal to the total exposure of the advertisement; when an advertisement has not been shown on a display device during a day, the number of remaining shows of the advertisement on the display device during the day is equal to the total number of shows of the advertisement per display device per day. After the advertisement is displayed on the display device, the server can update the remaining exposure corresponding to the advertisement and the remaining number of times of display of the advertisement on the display device in the same day according to the total number of times of display of the advertisement and the number of times of display of the advertisement on the display device in the same day.

Illustratively, a certain advertisement corresponds to a total exposure of 30000, a total number of impressions per day on each display device of 3, the advertisement being shown on 1000 display devices at 8:00 and 2000 display devices at 12:00 in a carousel of videos on the first day. At this time, the remaining exposure amount corresponding to the advertisement may be 27000, and the remaining number of presentations on the display device on the day is 1.

Optionally, in an advertisement resource library, the remaining exposure corresponding to the advertisement in the advertisement resource library may be greater than zero or equal to zero, and in this case, the target condition may include any one of the first advertisement condition and the second advertisement condition, or both of the first advertisement condition and the second advertisement condition. In another advertisement resource library, only the corresponding advertisement with the remaining exposure greater than zero may be included in the advertisement resource library, and in this case, the target condition may only include the first advertisement condition.

Alternatively, the central processing unit in the server in step 909 may determine whether there is a targeted advertisement satisfying the targeting condition in the advertisement resource repository according to the advertisement request received through the network interface unit.

Step 910, the server sends the targeted advertisement to the display device.

Illustratively, when the central processing unit of the server determines that a targeted advertisement satisfying the target condition exists in the advertisement resource library, the targeted advertisement may be transmitted to the communication interface of the display device through the network interface unit of the server.

And 911, displaying the target advertisement by the display equipment within the spare time length corresponding to the target timestamp.

For example, after receiving the target advertisement sent by the server, the display device may start to display the target advertisement at a time point corresponding to the target timestamp, and display the target advertisement at an idle duration corresponding to the target timestamp (i.e., an idle duration before a starting display time of a first video after the target timestamp). The duration of the target advertisement is equal to the spare duration, so that the target advertisement can be displayed in the spare duration, and the first video can be displayed seamlessly after the target advertisement is displayed. In the embodiment of the application, the controller in the display device may obtain the target advertisement received by the communication interface, and control the display screen of the display device to display the target advertisement.

It should be noted that, in the embodiment of the present application, there may be a time difference between a time when the display device receives any frame image in a video in the target video stream and a time when the display device displays the image, and a time when the display device displays one frame image in a certain video in the target video stream has a certain delay time relative to a time when the display device receives the frame image. Therefore, when the display device receives the timestamp label in the target video stream, the display device still displays a certain frame of image before the timestamp label, at the moment, the display device sends an advertisement request to the server, and the server can send the target advertisement to the display device within the delay time, so that the display device can display the target advertisement in time after the display of the video before the timestamp label is completed.

Step 912, the display device generates an advertisement log, where the advertisement log is used to indicate that the display device displays the target advertisement.

After the display device has shown the targeted advertisement, an advertisement log may be generated indicating that the display device has shown the targeted advertisement. Optionally, the advertisement log may include one or more of an identifier of the target advertisement, a display period of the target advertisement, and device information of the display device, or the advertisement log may further include other information, which is not limited in this embodiment of the present application. Alternatively, the advertisement log may be generated by a controller of the display device.

Step 913, the display device sends an advertisement log to the server.

Illustratively, after the controller of the display device generates the advertisement log, the advertisement log may be transmitted to the network interface unit of the server through the communication interface of the display device.

In step 914, the server reduces the remaining exposure corresponding to the target advertisement and the remaining number of impressions on the display device on the same day according to the advertisement log.

After receiving the advertisement log sent by the display device, the server can determine the target advertisement displayed by the display device according to the advertisement log, and further update the residual exposure corresponding to the target advertisement in the advertisement resource library and the residual display times of the current day on the display device. Specifically, reference may be made to related descriptions in step 909, and details of the embodiment of the present application are not described again. Alternatively, step 914 may be performed by a central processing unit in the server.

Step 915, the server sends the auxiliary video with the free time to the display device.

Alternatively, when the server determines that there is no target advertisement satisfying the target condition in the advertisement resource library in step 909, the display device may acquire the auxiliary video for the free time.

For example, the server may obtain an auxiliary video with a free time duration in a video resource library, and then actively send the auxiliary video to the display device. Alternatively, the secondary video may be a movie trailer. Optionally, the auxiliary video may belong to the same video as the first video of the target video stream after the timestamp tag, or belong to the same video as the video before the timestamp tag.

Alternatively, an auxiliary video request may be sent by the display device to the server to request auxiliary video for the duration of the vacancy. For example, a timer may be started after the display device sends the advertisement request to the server in step 908, and when the display device determines that the advertisement sent by the server is not received within the waiting time period after sending the advertisement request to the server, the display device may send an auxiliary video request to the server to request to obtain an auxiliary video with a free time period, and the server may send the auxiliary video to the display device.

Optionally, in step 915, the central processing unit of the server may determine an auxiliary video of the idle duration in the video repository, and further send the auxiliary video to the communication interface of the display device through the network interface unit of the server.

And step 916, the display device displays the auxiliary video within the spare time length corresponding to the target timestamp.

It should be noted that, for the introduction of displaying the auxiliary video by the display device in step 916, reference may be made to the relevant introduction of displaying the target advertisement by the display device in step 911, and details of the embodiment of the present application are not described again.

In the embodiment of the application, the server can preset a timestamp tag in the video stream to be carousel to mark the advertisement display position, and the display device can send an advertisement request to the server in real time during the video carousel to request the target advertisement to be displayed. After receiving the advertisement request sent by the display device, the server can determine a proper target advertisement for the display device to display according to the single-day exposure, the device parameters, the residual exposure and the remaining display times of the day on each display device corresponding to each advertisement in the advertisement resource library. Therefore, the server can send appropriate advertisements to the display device according to the required exposure of each advertisement and the required display frequency every day, and the server can flexibly replace the advertisements displayed in each advertisement display time interval, so that the flexibility of displaying the advertisements by the display device is improved. And the server sends appropriate advertisements to the display device according to the required exposure of the advertisements and the required display frequency every day, so that the advertisement slots in the target video stream can be sold according to the flow, for example, the advertisement slots are sold according to a Cost Per thousand (Cost Per mile, CPM) advertisement charging mode, thereby reducing the waste of advertisement flow and improving the advertisement marketing effect.

It should be noted that, in the foregoing embodiment of the application, the server determines, according to the first program, the advertisement time, the multiple videos to be played in turn and the corresponding auxiliary display time periods, and further determines the free time duration corresponding to each advertisement time and the actual display time period of each video. Optionally, the server may also determine only the advertisement time first, and then determine the free time corresponding to the advertisement time, thereby determining each video to be carousel and the corresponding actual display time period.

It should be noted that, in the above embodiments of the present application, only the above steps 901 to 904, step 906, step 909, step 910, and step 914 are executed by one server in the advertisement presentation system. Optionally, the advertisement presentation system may also include a plurality of servers, and these steps may also be performed by the plurality of servers, respectively. Illustratively, an advertising system may include a display device, an advertising server communicatively coupled to the display device, a video streaming server, and a monitoring server, the advertising server also communicatively coupled to the video streaming server. The administration server may be a server provided by an advertiser. Optionally, the advertisement presentation system may further include a third-party device, where the third-party device may be connected to the video streaming server, and the third-party device may be configured to store the video resource, such as store the video stream generated by the video streaming server, so as to share the load pressure of the video streaming server. For the introduction of the third-party device, reference may be made to the related introduction of the third-party device in fig. 9, and details of the embodiment of the present application are not described again. The structures of the advertisement server, the video streaming server, the monitoring server and the third-party device may be the same as those of the server in fig. 6, and are not repeated in the embodiments of the present application.

Fig. 10 is a flowchart of another advertisement presentation method provided by an embodiment of the present application, where the method is used in an advertisement system including multiple servers as described above, and as shown in fig. 10, the method may include:

step 1001, the video streaming server generates a first program list, where the first program list includes: the video display device comprises a plurality of videos, a plurality of auxiliary display periods in one-to-one correspondence with the videos, and at least one advertisement moment.

Illustratively, the video streaming server may have a video editing function, such as video editing software may be installed in the video streaming server to implement the video editing function. The staff member can input to the video streaming server the requirements that the carousel video needs to meet, such as the currently hottest movie or the highest-rated movie in the carousel, and insert an advertisement between the two episodes. Furthermore, the video streaming server may generate the first program according to the requirement that the received carousel video needs to meet, and the time between two episodes may be an advertisement time.

It should be noted that, in step 1001, reference may be made to step 901 for other descriptions of the first program, which is not described again in this embodiment of the present application.

Step 1002, the video streaming server sends a first request to the advertisement server according to the at least one advertisement time, where the first request is used to request a free time corresponding to each advertisement time.

Illustratively, the advertisement information request sent by the video streaming server to the advertisement server may carry the at least one advertisement time. Alternatively, the network interface unit of the video streaming server may transmit the first request to the network interface unit of the advertisement server.

Step 1003, the advertisement server determines the estimated online display device amount of each advertisement time when the plurality of videos are displayed according to the historical online display device amount of each advertisement time in the at least one advertisement time.

It should be noted that step 1003 may refer to step 902, and details of the embodiment of the present application are not described again.

Step 1004, the advertisement server determines a target time corresponding to the idle time length in the at least one advertisement time according to the advertisement resource library and the estimated online display device amount of each advertisement time in the at least one advertisement time.

It should be noted that step 1004 may refer to step 903, and details of the embodiment of the present application are not described again.

Step 1005, the advertisement server sends the free time corresponding to the target time to the video streaming server.

Optionally, the network interface unit of the advertisement server may send the free time corresponding to the target time to the network interface unit of the video streaming server.

Step 1006, the video streaming server performs streaming processing on the plurality of videos and the timestamp labels corresponding to the target time according to the free time corresponding to the target time, so as to generate a target video stream.

It should be noted that step 1006 may refer to step 904, and details of the embodiment of the present application are not described again.

Step 1007, the video streaming server sends the target video stream to the third party device.

It should be noted that, in step 1007, reference may be made to the related description about the third-party device in step 904, and details of the embodiment of the present application are not described again.

Step 1008, the display device sends a video request to the third party device at the first time.

Optionally, the display device may store an identifier of a third-party device, and the display device may directly send a video request to the third-party device when the carousel application is started. Or, the display device may also send the video request to the video streaming server first, and then receive the identifier of the third party sent by the video streaming server, and then send the video request to the third party device.

It should be noted that, in step 1008, reference may be made to relevant descriptions about the third-party device in step 905 and step 906, and details of the embodiment of the present application are not described again.

And step 1009, the third-party device sends the part of the target video stream after the first moment to the display device according to the video request.

It should be noted that, in step 1009, reference may be made to step 906, and details of the embodiment of the present application are not described again.

Step 1010, the display device displays the video after the first moment in the target video stream.

It should be noted that step 907 may be referred to in step 1010, and details of the embodiment of the present application are not described again.

Step 1011, when receiving the timestamp label in the target video stream, the display device sends an advertisement request to the advertisement server according to the timestamp label, and the advertisement request is used for requesting an advertisement with a vacant time.

It should be noted that step 1011 can refer to step 908, and the embodiments of the present application are not described again.

Step 1012, the advertisement server determines whether there is a target advertisement satisfying the target condition in the advertisement resource library according to the advertisement request. When the target advertisement meeting the target condition exists in the advertisement resource library, executing step 1013; when there is no target advertisement satisfying the target condition in the advertisement resource library, step 1019 is executed.

It should be noted that step 1012 may refer to step 909, and details of the embodiment of the present application are not described again.

Step 1013, the advertisement server sends the targeted advertisement to the display device.

Alternatively, the central processing unit of the advertisement server may transmit the targeted advertisement to the communication interface of the display device through the network interface unit, and the controller of the display device may acquire the targeted advertisement through the communication interface.

And 1014, displaying the target advertisement by the display device in the spare time length corresponding to the target timestamp.

It should be noted that step 1014 may refer to step 911, and the embodiments of the present application are not described again.

Step 1015, the display device generates an advertisement log, where the advertisement log is used to indicate that the display device displays the target advertisement.

It should be noted that step 1015 may refer to step 912, and this embodiment is not described again.

Step 1016, the display device sends an advertisement log to the advertisement server.

Alternatively, the controller of the display device may transmit the advertisement log to a network interface unit of the advertisement server through the communication interface, and the central processing unit of the advertisement server may acquire the advertisement log through the network interface unit.

Step 1017, the advertisement server reduces the remaining exposure corresponding to the target advertisement and the remaining number of times of the present day on the display device according to the advertisement log.

It should be noted that, in step 1017, reference may be made to step 914, and details of the embodiment of the present application are not described again.

Step 1018, the display device sends the advertisement log to the administration server.

It should be noted that, after generating the advertisement log, the display device may also send the advertisement log to a monitoring server provided by the advertiser of the target advertisement, so that the monitoring server monitors whether the display process of the target advertisement meets the requirements of the advertiser. Alternatively, the controller of the display device may transmit the advertisement log to the network interface unit of the administration server through the communication interface, and the central processing unit of the administration server may acquire the advertisement log through the network interface unit.

Step 1019, when the display device does not receive the advertisement sent by the advertisement server within the waiting time, sending an auxiliary video request to the third-party device, where the auxiliary video request is used to request an auxiliary video with a free time.

It should be noted that, in step 1019, reference may be made to the related description that the display device requests the server for the auxiliary video in step 915, and details of this embodiment are not described again.

Optionally, a video resource library may be stored in the third-party device, and the video resource library may include the target video stream and other videos, such as an auxiliary video, and the display device may request the auxiliary video from the third-party device. Optionally, when the auxiliary video is stored in the other device, the display device may also send an auxiliary video request to the other device to obtain the auxiliary video from the other device.

And step 1020, the third-party device sends the auxiliary video with the spare time length to the display device.

Alternatively, the central processing unit of the third party device may send the auxiliary video to the communication interface of the display device through the network interface unit, and the controller of the display device may obtain the auxiliary video through the communication interface.

And 1021, displaying the auxiliary video in the spare time length corresponding to the target timestamp by the display equipment.

It should be noted that, for the introduction of displaying the auxiliary video by the display device in step 1021, reference may be made to the relevant introduction of displaying the target advertisement by the display device in step 911, and details of the embodiment of the present application are not described again.

To sum up, in the advertisement display method provided by the embodiment of the application, the timestamp tag is inserted in the target video stream sent by the server, so that the display device can request the advertisement with the spare time length from the advertisement server when acquiring the timestamp tag, and then the advertisement server can send the target advertisement with the spare time length to the display device. Therefore, the advertisement server can flexibly select the target advertisement which is displayed by the display device in the spare time before the first video is displayed, and the flexibility of displaying the advertisement by the display device is improved.

It should be understood that the terms "first," "second," "third," and the like in the description and in the claims of the present application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used are interchangeable under appropriate circumstances and can be implemented in sequences other than those illustrated or otherwise described herein with respect to the embodiments of the application, for example.

Furthermore, the terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or device that comprises a list of elements is not necessarily limited to those elements explicitly listed, but may include other elements not expressly listed or inherent to such product or device.

The term "module," as used herein, refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware and/or software code that is capable of performing the functionality associated with that element.

The term "remote control" as used in this application refers to a component of an electronic device (such as the display device disclosed in this application) that is typically wirelessly controllable over a relatively short range of distances. Typically using infrared and/or Radio Frequency (RF) signals and/or bluetooth to connect with the electronic device, and may also include WiFi, wireless USB, bluetooth, motion sensor, etc. For example: the hand-held touch remote controller replaces most of the physical built-in hard keys in the common remote control device with the user interface in the touch screen.

The term "gesture" as used in this application refers to a user's behavior through a change in hand shape or an action such as hand motion to convey a desired idea, action, purpose, or result.

It should be noted that, the method embodiments provided in the embodiments of the present application can be mutually referred to corresponding apparatus embodiments, and the embodiments of the present application do not limit this. The sequence of the steps of the method embodiments provided in the embodiments of the present application can be appropriately adjusted, and the steps can be correspondingly increased or decreased according to the situation, and any method that can be easily conceived by those skilled in the art within the technical scope disclosed in the present application shall be covered by the protection scope of the present application, and therefore, the details are not repeated.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

Embodiments of the present application also provide a computer program product containing instructions, which when run on a computer, cause the computer to execute the method provided by the embodiments of the present application.

The above description is only exemplary of the present application and should not be taken as limiting, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. An advertisement display method, characterized in that the method comprises:

receiving a video request sent by a display device at a first moment;

transmitting a portion of a target video stream after the first time to the display device, wherein the target video stream includes: a plurality of videos, and timestamp tags interspersed among the plurality of videos, the timestamp tags indicating: the spare time length before the display starting time of the first video after the timestamp label is obtained;

2. The method of claim 1, wherein the target video stream is obtained by streaming the plurality of videos and the timestamp labels according to the free time duration;

the spare time length is the time length of a first advertisement in an advertisement resource library, each advertisement in the advertisement resource library has a corresponding single-day exposure, the single-day exposure corresponding to the advertisement is the minimum time for showing the advertisement in one day, and the single-day exposure corresponding to the first advertisement is smaller than or equal to the estimated online display equipment amount of the corresponding time point of the timestamp label in one day when the target video stream is played.

3. The method of claim 2, wherein the sum of the single-day exposure corresponding to the first advertisement and the single-day exposure corresponding to a second advertisement is less than or equal to the estimated online display device amount, and the second advertisement is an advertisement in the advertisement repository with the same duration as the first advertisement.

4. The method according to any one of claims 1 to 3, wherein the advertisement request carries device parameters of the display device, and after receiving the advertisement request sent by the display device when receiving the timestamp label, the method further comprises:

determining the advertisements meeting the first advertisement condition in the advertisement resource library as the target advertisements;

each advertisement in the advertisement resource library has a corresponding device parameter, and the device parameter corresponding to the advertisement is a parameter of a display device for displaying the advertisement;

the first advertisement condition includes: the device parameters corresponding to the advertisement include device parameters of the display device.

5. The method of any of claims 1 to 3, wherein after receiving the advertisement request sent by the display device at the time the timestamp label was received, the method further comprises:

determining the advertisements meeting the second advertisement condition in the advertisement resource library as the target advertisements;

each advertisement in the advertisement resource library has corresponding residual exposure and the number of times of the display on the display equipment, and the residual exposure corresponding to the advertisement is the number of times of the advertisement needing to be displayed;

the second advertisement condition includes: the residual exposure corresponding to the advertisement and the residual showing times of the day on the display device are both larger than zero.

6. The method of claim 5, wherein after the sending the free-time period targeted advertisement to the display device, the method further comprises:

receiving an advertisement log sent by the display device after the target advertisement is shown, wherein the advertisement log is used for indicating that the display device shows the target advertisement;

and reducing the residual exposure corresponding to the target advertisement and the residual showing times of the day on the display equipment according to the advertisement log.

7. An advertisement display method, characterized in that the method comprises:

sending a video request to a server at a first moment;

displaying the video after the first moment in the target video stream;

8. The method of claim 7, wherein after the free period before the first video is presented to present the targeted advertisement, the method further comprises:

generating an advertisement log for indicating that a display device presents the target advertisement;

and sending the advertisement log to the server so that the server can reduce the residual exposure corresponding to the target advertisement and the residual display times of the current day on the display equipment according to the advertisement log, wherein the residual exposure corresponding to the advertisement is the times of displaying the advertisement.

9. The method according to claim 7 or 8, characterized in that the method further comprises:

when the advertisement sent by the server is not received within the waiting time after the advertisement request is sent to the server, acquiring an auxiliary video of the spare time;

and displaying the auxiliary video in the spare time before displaying the first video.

10. A server, characterized in that the server comprises:

a network interface unit for communicating with a display device;

a processing unit to:

11. A display device, characterized in that the display device comprises: a communication interface, a controller and a display screen;

the communication interface is used for communicating with a server;

a controller to: