CN105847956A - Advertisement putting method and device - Google Patents

Advertisement putting method and device Download PDF

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Publication number
CN105847956A
CN105847956A CN201610262870.5A CN201610262870A CN105847956A CN 105847956 A CN105847956 A CN 105847956A CN 201610262870 A CN201610262870 A CN 201610262870A CN 105847956 A CN105847956 A CN 105847956A
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CN
China
Prior art keywords
advertisement
data
video
time point
request
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610262870.5A
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Chinese (zh)
Inventor
张鹏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LeTV Holding Beijing Co Ltd
LeTV Cloud Computing Co Ltd
Original Assignee
LeTV Holding Beijing Co Ltd
LeTV Cloud Computing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by LeTV Holding Beijing Co Ltd, LeTV Cloud Computing Co Ltd filed Critical LeTV Holding Beijing Co Ltd
Priority to CN201610262870.5A priority Critical patent/CN105847956A/en
Publication of CN105847956A publication Critical patent/CN105847956A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention provides an advertisement putting method and device. The method comprises: sending the advertisement obtaining request f an object video at an advertisement insertion time point to a server in the playing process of the object video when the interval between the time point of the played object video at present and a preset advertisement insertion time point is small a presetting duration threshold; and receiving the advertisement data corresponding to the advertisement obtaining request from the server, and arranging the advertisement data at the advertisement insertion time point of the object video. According to the embodiment of the invention, the advertisement putting method and device are able to improve the advertisement conversion rate in the process of user watching a video so as to improve the accuracy of the advertisement putting.

Description

The put-on method of advertisement and device
Technical field
The present invention relates to computer technology, particularly relate to put-on method and the device of a kind of advertisement.
Background technology
Generally, when playing video, can be respectively provided with accordingly in beginning and the centre position of video Advertisement, user has only watched advertisement therein just can continue to watch the related content of video.
At present, in video with advertisement major part come from third party (advertising provider).With When certain video is watched at family, sending video request to video server, this video server is to third party Server acquisition advertisement, and it is separately positioned on beginning and the centre position of video, then, clothes The relevant information of the information of advertisement and video can be sent to user by business device.Third party passes through video Server obtains the information such as the number of times of advertisement and calculates throw ratio and the conversion ratio of advertisement, thus is follow-up Advertisement accurately throw in provide data support.
But, user during viewing video may midway just have been switched off this video and not Having the advertisement in viewing centre position, the conversion ratio causing third party to calculate differs relatively big with actual value, Thus cause the accuracy rate of advertisement putting relatively low.
Summary of the invention
It is an object of the invention to, it is provided that the put-on method of a kind of advertisement and realize the dress of the method Put, to improve, user watched the conversion ratio of advertisement during video, thus improve advertisement putting Accuracy rate.
According to an aspect of the present invention, it is provided that the put-on method of a kind of advertisement.Described method includes, In the playing process of target video, the time point being currently played when described target video is with predetermined Advertisement insertion time point between time interval less than predetermined duration threshold value time, send out to server The advertisement sending the described advertisement insertion time point of target video obtains request;Receive from described server Obtain with described advertisement and ask corresponding ad data, and described ad data is arranged on described The described advertisement insertion time point of target video.
Preferably, described advertisement obtain request in carry following at least one: device identification, user Mark and video labeling, described corresponding wide with described advertisement acquisition request from the reception of described server Accuse data process include: from described server receive below at least one: device identification, user The ad data that mark and video labeling match.
According to a further aspect in the invention, it is provided that the put-on method of a kind of advertisement.Described method includes, The advertisement of the predetermined advertisement insertion time point receiving target video from terminal device obtains request;Obtain Take to obtain with described advertisement and ask corresponding ad data;Described ad data is sent to described end End equipment.
Preferably, described advertisement obtain request in carry following at least one: device identification, user Mark and video labeling, described acquisition obtains the process asking corresponding ad data with described advertisement Including: obtain with described advertisement obtain request in carry following at least one: device identification, user The ad data that mark and video labeling match.
Preferably, described acquisition and described advertisement carry in obtaining request following at least one: equipment The process of the ad data that mark, ID and video labeling match includes: by described advertisement Acquisition request is sent to Advertisement Server;From described Advertisement Server receive with following at least one: The ad data that device identification, ID and video labeling match.
According to another aspect of the invention, it is provided that the delivery device of a kind of advertisement.Described device includes: Advertisement obtains request sending module, in the playing process of target video, when described target regards The current time interval between played time point and predetermined advertisement insertion time point of frequency is less than pre- During fixed duration threshold value, send the advertisement of the described advertisement insertion time point of target video to server Obtain request;Ad data receiver module, obtains with described advertisement for receiving from described server Ask corresponding ad data;Ad data arranges module, for being arranged on by described ad data The described advertisement insertion time point of described target video.
Preferably, described advertisement obtain request in carry following at least one: device identification, user Mark and video labeling, described ad data receiver module, below receiving from described server At least one: the ad data that device identification, ID and video labeling match.
According to another aspect of the invention, it is provided that the delivery device of a kind of advertisement.Described device includes: Advertisement obtains request receiver module, inserts for receiving the predetermined advertisement of target video from terminal device The advertisement broadcasting time point obtains request;Ad data acquisition module, obtains with described advertisement for obtaining Take the corresponding ad data of request;Ad data sending module, for sending described ad data To described terminal device.
Preferably, described advertisement obtain request in carry following at least one: device identification, user Mark and video labeling, described ad data acquisition module, please with described advertisement acquisition for obtaining Carry in asking following at least one: the advertisement that device identification, ID and video labeling match Data.
Preferably, described ad data acquisition module, including: advertisement obtains request transmitting unit, For described advertisement acquisition request is sent to Advertisement Server;Ad data receives unit, is used for From described Advertisement Server receive with following at least one: device identification, ID and video mark The ad data of sensible coupling.
The put-on method of the advertisement provided according to embodiments of the present invention and device, by meeting at mesh In the playing process of mark video, the time point being currently played when described target video is wide with predetermined Accuse time interval between inter cut time point less than under conditions of during predetermined duration threshold value, just to clothes Business device obtains the ad data of advertisement insertion time point, in order to determine that user have viewed this ad data Corresponding ad content, watches the conversion ratio of advertisement during video to improve to user, thus Improve the accuracy rate of advertisement putting.
Accompanying drawing explanation
Fig. 1 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention;
Fig. 2 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention;
Fig. 3 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention two;
Fig. 4 is the logic diagram of the delivery device of the advertisement illustrating according to embodiments of the present invention three;
Fig. 5 is the logic diagram of the delivery device of the advertisement illustrating according to embodiments of the present invention four;
Fig. 6 is the hardware architecture diagram of the terminal device illustrating according to embodiments of the present invention five;
Fig. 7 is the hardware architecture diagram of the server illustrating according to embodiments of the present invention six.
Detailed description of the invention
The inventive concept of this programme is, is meeting in the playing process of target video, when described mesh Time interval between time point and predetermined advertisement insertion time point that mark video is currently played is little Under conditions of when predetermined duration threshold value, just obtain the advertisement of advertisement insertion time point to server Data, in order to determine that user have viewed the ad content that this ad data is corresponding, to improve user The conversion ratio of advertisement during viewing video, thus improve the accuracy rate of advertisement putting.
Describe the exemplary embodiment of the present invention below in conjunction with the accompanying drawings in detail.
Embodiment one
Fig. 1 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention.Pass through Computer system including device as shown in Figure 4 performs described method.
With reference to Fig. 1, in step S110, in the playing process of target video, when described target regards The current time interval between played time point and predetermined advertisement insertion time point of frequency is less than pre- During fixed duration threshold value, send the advertisement of the described advertisement insertion time point of target video to server Obtain request.
Wherein, target video can be any video, such as TV play video or the film of a certain collection of drama Video etc..Duration threshold value can be set according to actual conditions, concrete such as 5 minutes or 3 minutes Deng.Server can be video server, it is also possible to be to provide the Advertisement Server etc. of ad data.
Specifically, when user needs to watch certain video (i.e. target video), video net can be passed through Station finds this target video, can click on the viewing case of target video, and terminal device is from video Server obtains the data of target video, plays described target video.Generally, in target video Can include commercial breaks, commercial breaks would be normally located at target video and commences play out front and target At some time point in video playback.Certain during target video is play it is positioned at for breaking for commercialsy Situation at one time point, breaks for commercialsy and has the fixing advertisement insertion time in target video Point, terminal device detects the time point that described target video is played, and calculates the played time Time difference between point and predetermined advertisement insertion time point.If calculated time difference Less than predetermined duration threshold value, then can determine that present terminal equipment will break for commercialsy, now terminal Equipment can be used for the ad data of the described advertisement insertion time point of target video to server transmission Advertisement obtains request.
Such as, the TV play of a collection of drama time a length of 45 minutes, can by the 23rd minute time Between point be set to advertisement insertion time point, described duration threshold value can be 5 minutes.User can pass through Terminal device viewing the 3rd collection TV play " thinkling sound's Ya list ", when being played to the 19th minute, terminal sets The standby time interval 4 determined between current time point and the predetermined advertisement insertion time point being played Minute less than predetermined duration threshold value 5 minutes, now, terminal device determines and will break for commercialsy, Terminal device can send the advertisement number of the described advertisement insertion time point for target video to server According to advertisement obtain request.
In step S120, receive to obtain with described advertisement from described server and ask corresponding advertisement number According to, and described ad data is arranged on the described advertisement insertion time point of described target video.
Specifically, after server receives the advertisement acquisition request that terminal device sends, can obtain Corresponding ad data, wherein, the processing mode of the data that server obtains advertisement can include many Kind, such as, server obtains the ad data relevant to target video, or server is from the 3rd Ad data etc. is obtained at side advertising provider.The ad data of acquisition can be sent to end by server End equipment, described ad data can be arranged on the described advertisement of described target video and insert by terminal device Broadcast time point.
Example based on above-mentioned steps S110, terminal device after server receives ad data, Described ad data can be arranged on the time point of the 23rd minute.
It should be noted that above-described embodiment content be so that target video to intercut an advertisement for Bright, during reality is applied, also can intercut multiple advertisement in target video playing process, To this end, above-mentioned advertisement obtains the information that can carry advertisement insertion time point in request, in order to service Device relevant information based on advertisement insertion time point, target video and/or user can obtain advertisement number According to, such as, it is accustomed to according to the viewing of user, can be at advertisement insertion time point near target video Play the keypoint recommendation advertisement etc. of end time point commercial breaks business.
Fig. 2 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention.Pass through Computer system including device as shown in Figure 5 performs described method.It should be noted that hold The device of the described method of row can be server, and wherein said server can be video server, It can also be Advertisement Server.
With reference to Fig. 2, in step S210, the predetermined advertisement receiving target video from terminal device is inserted The advertisement broadcasting time point obtains request.
In step S220, obtain to obtain with described advertisement and ask corresponding ad data.
Specifically, based on above-mentioned related content, the processing mode of the data that server obtains advertisement can Multiple to include, such as, server obtains the ad data relevant to target video, or service Device obtains ad data etc. at third party advertising provider.
On the basis of above-described embodiment, alternatively, described advertisement is carried following in obtaining request At least one: device identification, ID and video labeling.Correspondingly, in abovementioned steps S220 Obtain with described advertisement obtain ask corresponding ad data process comprise the steps that acquisition and with down to Few one: the ad data that device identification, ID and video labeling match.
Such as, default user attribute database can be searched according to ID, obtain user's mark The user property of sensible correspondence, such as user property are hobby tourisms, then can be by relevant to tourism Ad data (such as the ad data etc. of the travelling route that certain travel agency provides) is sent to the end of correspondence End equipment.Thus, the ad data returning to terminal device will more be fitted the demand of user. Throw in realizing dynamic advertising and on the premise of guarantee broadcasting smoothness, realize the accurate of advertisement further Throw in.
In step S230, described ad data is sent to described terminal device.
The put-on method of the advertisement that the embodiment of the present invention provides, by meeting broadcasting at target video During putting, the time point being currently played when described target video and predetermined advertisement insertion time Time interval between point, less than under conditions of during predetermined duration threshold value, just obtains wide to server Accuse the ad data of inter cut time point, in order to determine that user have viewed the advertisement that this ad data is corresponding Content, watches the conversion ratio of advertisement during video to improve, thus improves advertisement and throw user The accuracy rate put.
Embodiment two
Fig. 3 is the flow chart of the put-on method of the advertisement illustrating according to embodiments of the present invention two, described Embodiment can be considered another concrete implementation scheme that Fig. 1 and Fig. 2 combines.The present embodiment carries It is common that the put-on method of the advertisement of confession can pass through terminal device, video server and Advertisement Server Realize, by the processing mode of embodiment two, so that the advertising conversion that Advertisement Server calculates Rate is more accurate, in order to follow-up advertisement accurately is thrown in.
With reference to Fig. 3, in step S310, in the playing process of target video, when described target regards The current time interval between played time point and predetermined advertisement insertion time point of frequency is less than pre- During fixed duration threshold value, terminal device sends the described advertisement insertion of target video to video server The advertisement of time point obtains request.
Wherein, described advertisement obtain request in carry following at least one: device identification, Yong Hubiao Know and video labeling.Device identification can be terminal device MAC (Media Access Control, Media get involved key-course) address, it is also possible to it is IMEI (the International Mobile of terminal device Equipment Identity, International Mobile Station Equipment Identification) etc..ID can be user's name Or video website account etc..Video labeling can be video name, episode information etc..
Specifically, in the playing process of target video, when described target video is currently played When time interval between time point and predetermined advertisement insertion time point is less than predetermined duration threshold value, Terminal device can obtain the information such as the device identification of terminal device, ID and/or video labeling, The advertisement of the ad data generating the described advertisement insertion time point for obtaining target video obtains please Asking, described advertisement acquisition request can be sent to video server by terminal device.
In step S320, described advertisement acquisition request is sent to Advertisement Server by video server.
In step S330, video server below described Advertisement Server receives at least one: set The ad data that standby mark, ID and video labeling match.
Specifically, after Advertisement Server receives advertisement acquisition request, can obtain from described advertisement Extraction equipment mark, ID and/or video labeling in request, it is then possible at ad data Storehouse is searched the ad data matched with device identification, ID and/or video labeling.Such as, Consumer taste is traveled, then can by the relevant ad data of tourism, and it is possible to according to equipment mark Know the ad data of the manufacturer obtaining terminal device corresponding to this device identification, it is then possible to will The ad data relevant to tourism and the ad data of the manufacturer of terminal device are spliced into an advertisement Data are sent to video server.
In step S340, described ad data is sent to described terminal device by video server.
In step S350, described ad data is arranged on described in described target video by terminal device Advertisement insertion time point.
Wherein, the processing procedure of above-mentioned steps S340 and step S350 may refer to above-described embodiment The process of step S120 in, does not repeats them here.
The put-on method of the advertisement that the embodiment of the present invention provides, by meeting broadcasting at target video During putting, the time point being currently played when described target video and predetermined advertisement insertion time Time interval between point, less than under conditions of during predetermined duration threshold value, just obtains wide to server Accuse the ad data of inter cut time point, in order to determine that user have viewed the advertisement that this ad data is corresponding Content, watches the conversion ratio of advertisement during video to improve, thus improves advertisement and throw user The accuracy rate put.
Embodiment three
Based on identical technology design, Fig. 4 is the throwing of the advertisement illustrating according to embodiments of the present invention three Put the logic diagram of device.With reference to Fig. 4, described device include advertisement obtain request sending module 410, Ad data receiver module 420 and ad data arrange module 430.Wherein, advertisement obtains request Sending module 410 is connected with ad data receiver module 420, ad data receiver module 420 Arrange module 430 to be connected with ad data.
Advertisement obtains request sending module 410 and is used in the playing process of target video, when described Time interval between time point and predetermined advertisement insertion time point that target video is currently played During less than predetermined duration threshold value, send the described advertisement insertion time point of target video to server Advertisement obtain request.
Ad data receiver module 420 obtains request for receiving from described server with described advertisement Corresponding ad data.
Ad data arranges module 430 for described ad data is arranged on described target video Described advertisement insertion time point.
It addition, described advertisement obtain request in carry following at least one: device identification, Yong Hubiao Know and video labeling, ad data receiver module 420 below receiving from described server at least A kind of: the ad data that device identification, ID and video labeling match.
The delivery device of the advertisement that the embodiment of the present invention provides, by meeting broadcasting at target video During putting, the time point being currently played when described target video and predetermined advertisement insertion time Time interval between point, less than under conditions of during predetermined duration threshold value, just obtains wide to server Accuse the ad data of inter cut time point, in order to determine that user have viewed the advertisement that this ad data is corresponding Content, watches the conversion ratio of advertisement during video to improve, thus improves advertisement and throw user The accuracy rate put.
Embodiment four
Based on identical technology design, Fig. 5 is the throwing of the advertisement illustrating according to embodiments of the present invention four Put the logic diagram of device.With reference to Fig. 5, described device include advertisement obtain request receiver module 510, Ad data acquisition module 520 and ad data sending module 530.Wherein, advertisement obtains request Receiver module 510 is connected with ad data acquisition module 520, ad data acquisition module 520 It is connected with ad data sending module 530.
Advertisement obtains request receiver module 510 for receiving the predetermined of target video from terminal device The advertisement of advertisement insertion time point obtains request.
Ad data acquisition module 520 asks corresponding advertisement number for obtaining to obtain with described advertisement According to.
Ad data sending module 530 is for being sent to described terminal device by described ad data.
Additionally, described advertisement obtain request in carry following at least one: device identification, Yong Hubiao Knowing and video labeling, ad data acquisition module 520 obtains in request with described advertisement for obtaining Carry following at least one: the ad data that device identification, ID and video labeling match.
It addition, ad data acquisition module 520 includes: advertisement obtains request transmitting unit, is used for Described advertisement acquisition request is sent to Advertisement Server;Ad data receives unit, for from institute State Advertisement Server receive with following at least one: device identification, ID and video labeling phase The ad data of coupling.
The delivery device of the advertisement that the embodiment of the present invention provides, by meeting broadcasting at target video During putting, the time point being currently played when described target video and predetermined advertisement insertion time Time interval between point, less than under conditions of during predetermined duration threshold value, just obtains wide to server Accuse the ad data of inter cut time point, in order to determine that user have viewed the advertisement that this ad data is corresponding Content, watches the conversion ratio of advertisement during video to improve, thus improves advertisement and throw user The accuracy rate put.
Embodiment five
Based on identical technology design, the embodiment of the present invention additionally provides a kind of terminal device, and it is hard Part structural representation is as shown in Figure 6.
Described terminal device includes processor 610, transceiver 620 and bus 630.Wherein, process Device 610, transceiver 620 are communicated by bus 630.
Transceiver 620 is in the playing process of target video, when described target video currently quilt Time interval between time point and the predetermined advertisement insertion time point play is less than predetermined duration During threshold value, the advertisement of the described advertisement insertion time point sending target video to server obtains request.
Transceiver 620 is additionally operable to ad data receiver module, for receiving and institute from described server State advertisement and obtain the corresponding ad data of request.
Processor 610 is inserted for the described advertisement that described ad data is arranged on described target video Broadcast time point.
In the optional embodiment of one, described advertisement obtain request in carry following at least one: Device identification, ID and video labeling, transceiver 620 is additionally operable to receive from described server Below at least one: the ad data that device identification, ID and video labeling match.
Should be understood that the terminal device provided according to embodiments of the present invention can realize in Fig. 1 and Fig. 3 The corresponding flow process of each method, for sake of simplicity, do not repeat them here, in said method embodiment Associated description is also applied for the present embodiment.
The terminal device that the embodiment of the present invention provides, by meeting the playing process at target video In, between time point and the predetermined advertisement insertion time point that described target video is currently played Time interval less than under conditions of during predetermined duration threshold value, just obtain advertisement insertion to server The ad data of time point, in order to determine that user have viewed the ad content that this ad data is corresponding, To improve, user watched the conversion ratio of advertisement during video, thus improve the standard of advertisement putting Really rate.
Additionally, the embodiment of the present invention additionally provides a kind of computer program, this computer program includes Computer-readable code, when this computer-readable code runs on the terminal device, causes terminal Equipment performs the put-on method of any one advertisement in aforesaid plurality of embodiment of the method.
Further, the embodiment of the present invention additionally provides a kind of computer-readable medium, wherein stores The computer program stated.
Embodiment six
Based on identical technology design, the embodiment of the present invention additionally provides a kind of server, its hardware Structural representation is as shown in Figure 7.
Described server includes processor 710, transceiver 720 and bus 730.Wherein, processor 710, transceiver 720 is communicated by bus 730.
Transceiver 720 for receiving the predetermined advertisement insertion time point of target video from terminal device Advertisement obtain request.
Processor 710 asks corresponding ad data for obtaining to obtain with described advertisement.
Transceiver 720 is additionally operable to described ad data is sent to described terminal device.
In the optional embodiment of one, described advertisement obtain request in carry following at least one: Device identification, ID and video labeling, processor 710 is additionally operable to obtain and obtains with described advertisement Take request is carried following at least one: device identification, ID and video labeling match Ad data.
In the optional embodiment of one, processor 710 is additionally operable to described advertisement is obtained request It is sent to Advertisement Server;From described Advertisement Server receive with following at least one: device identification, The ad data that ID and video labeling match.
Should be understood that the server provided according to embodiments of the present invention can realize in Fig. 2 to Fig. 3 each The corresponding flow process of individual method, the phase for sake of simplicity, do not repeat them here, in said method embodiment Close description and be also applied for the present embodiment.
The server that the embodiment of the present invention provides, by meeting in the playing process of target video, Between the time point that described target video is currently played and predetermined advertisement insertion time point time Between interval less than under conditions of during predetermined duration threshold value, just obtain the advertisement insertion time to server The ad data of point, in order to determine that user have viewed the ad content that this ad data is corresponding, to carry High user is watched the conversion ratio of advertisement during video, thus improve the accuracy rate of advertisement putting.
Additionally, the embodiment of the present invention additionally provides a kind of computer program, this computer program includes Computer-readable code, when this computer-readable code runs on the server, causes server Perform the put-on method of any one advertisement in aforesaid plurality of embodiment of the method.
Further, the embodiment of the present invention additionally provides a kind of computer-readable medium, wherein stores The computer program stated.
It may be noted that according to the needs implemented, each step/parts described in this application can be torn open It is divided into more multi-step/parts, it is possible to by two or more step/parts or the part of step/parts Step/parts that operational group synthesis is new, to realize the purpose of the present invention.
Above-mentioned the method according to the invention can realize in hardware, firmware, or is implemented as depositing Store up the software in record medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) Or computer code, or be implemented through original storage that network downloads at remotely record medium or In nonvolatile machine readable media and the computer code in local recording medium will be stored in, from And method described here can be stored in use all-purpose computer, application specific processor or able to programme Or the such software on the record medium of specialized hardware (such as ASIC or FPGA) processes.Can To understand, computer, processor, microprocessor controller or programmable hardware include storing or Receive software or the storage assembly (such as, RAM, ROM, flash memory etc.) of computer code, when When described software or computer code are by computer, processor or hardware access and execution, it is achieved This processing method described.Additionally, when all-purpose computer accesses for realizing the process being shown in which Code time, all-purpose computer is converted to for performing the process being shown in which by the execution of code Special-purpose computer.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not Be confined to this, any those familiar with the art in the technical scope that the invention discloses, Change can be readily occurred in or replace, all should contain within protection scope of the present invention.Therefore, originally The protection domain of invention should be as the criterion with described scope of the claims.

Claims (10)

1. the put-on method of an advertisement, it is characterised in that described method includes:
In the playing process of target video, the time point being currently played when described target video with When the predetermined time interval between advertisement insertion time point is less than predetermined duration threshold value, to service Device sends the advertisement of the described advertisement insertion time point of target video and obtains request;
Receive to obtain with described advertisement from described server and ask corresponding ad data, and by institute State ad data and be arranged on the described advertisement insertion time point of described target video.
Method the most according to claim 1, it is characterised in that described advertisement obtains in request Carry following at least one: device identification, ID and video labeling,
Described reception from described server obtains the process asking corresponding ad data with described advertisement Including:
From described server receive below at least one: device identification, ID and video labeling The ad data matched.
3. the put-on method of an advertisement, it is characterised in that described method includes:
The advertisement of the predetermined advertisement insertion time point receiving target video from terminal device obtains request;
Obtain to obtain with described advertisement and ask corresponding ad data;
Described ad data is sent to described terminal device.
Method the most according to claim 3, it is characterised in that described advertisement obtains in request Carry following at least one: device identification, ID and video labeling,
Described acquisition obtains with described advertisement asks the process of corresponding ad data to include:
Obtain with described advertisement obtain request in carry following at least one: device identification, Yong Hubiao Know the ad data matched with video labeling.
Method the most according to claim 4, it is characterised in that described acquisition and described advertisement Obtain request in carry following at least one: device identification, ID and video labeling match The process of ad data include:
Described advertisement acquisition request is sent to Advertisement Server;
From described Advertisement Server receive with following at least one: device identification, ID and regard The ad data of the sensible coupling of frequency marking.
6. the delivery device of an advertisement, it is characterised in that described device includes:
Advertisement obtains request sending module, in the playing process of target video, when described mesh Time interval between time point and predetermined advertisement insertion time point that mark video is currently played is little When predetermined duration threshold value, send the described advertisement insertion time point of target video to server Advertisement obtains request;
Ad data receiver module, obtains request phase for receiving from described server with described advertisement The ad data answered;
Ad data arranges module, for described ad data is arranged on the institute of described target video State advertisement insertion time point.
Device the most according to claim 6, it is characterised in that described advertisement obtains in request Carry following at least one: device identification, ID and video labeling,
Described ad data receiver module, for from described server receive below at least one: set The ad data that standby mark, ID and video labeling match.
8. the delivery device of an advertisement, it is characterised in that described device includes:
Advertisement obtains request receiver module, for receiving the predetermined wide of target video from terminal device The advertisement accusing inter cut time point obtains request;
Ad data acquisition module, asks corresponding ad data for obtaining to obtain with described advertisement;
Ad data sending module, for being sent to described terminal device by described ad data.
Device the most according to claim 8, it is characterised in that described advertisement obtains in request Carry following at least one: device identification, ID and video labeling,
Described ad data acquisition module, carries following in acquisition and described advertisement acquisition request At least one: the ad data that device identification, ID and video labeling match.
Device the most according to claim 9, it is characterised in that described ad data obtains Module, including:
Advertisement obtains request transmitting unit, for described advertisement acquisition request is sent to advertising service Device;
Ad data receive unit, for from described Advertisement Server receive with following at least one: The ad data that device identification, ID and video labeling match.
CN201610262870.5A 2016-04-25 2016-04-25 Advertisement putting method and device Pending CN105847956A (en)

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CN106385606A (en) * 2016-09-14 2017-02-08 乐视控股(北京)有限公司 Advertisement putting method and device
CN106412631A (en) * 2016-10-17 2017-02-15 合信息技术(北京)有限公司 Video playing method and device
CN106658052A (en) * 2016-09-14 2017-05-10 乐视控股(北京)有限公司 Advertisement putting method and advertisement putting device
CN106656951A (en) * 2016-09-14 2017-05-10 乐视控股(北京)有限公司 Advertisement putting method, client, server and system
CN106776949A (en) * 2016-12-02 2017-05-31 乐视控股(北京)有限公司 Data processing method, device and electronic equipment
WO2018176463A1 (en) * 2017-04-01 2018-10-04 深圳市智晟达科技有限公司 Method for stopping broadcast of advertisement according to time threshold, and digital television
CN110460884A (en) * 2018-05-07 2019-11-15 精硕科技(北京)股份有限公司 The monitoring method and device that advertisement is launched
CN111225244A (en) * 2020-02-19 2020-06-02 聚好看科技股份有限公司 Advertisement display method, server and display equipment
CN112785333A (en) * 2021-01-12 2021-05-11 北京奇艺世纪科技有限公司 Advertisement putting method, electronic device, storage medium and device
CN113179419A (en) * 2021-04-19 2021-07-27 广州欢网科技有限责任公司 Method, device and system for playing paster advertisement in video playing platform

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106385606A (en) * 2016-09-14 2017-02-08 乐视控股(北京)有限公司 Advertisement putting method and device
CN106658052A (en) * 2016-09-14 2017-05-10 乐视控股(北京)有限公司 Advertisement putting method and advertisement putting device
CN106656951A (en) * 2016-09-14 2017-05-10 乐视控股(北京)有限公司 Advertisement putting method, client, server and system
CN106412631A (en) * 2016-10-17 2017-02-15 合信息技术(北京)有限公司 Video playing method and device
CN106776949A (en) * 2016-12-02 2017-05-31 乐视控股(北京)有限公司 Data processing method, device and electronic equipment
WO2018176463A1 (en) * 2017-04-01 2018-10-04 深圳市智晟达科技有限公司 Method for stopping broadcast of advertisement according to time threshold, and digital television
CN110460884A (en) * 2018-05-07 2019-11-15 精硕科技(北京)股份有限公司 The monitoring method and device that advertisement is launched
CN111225244A (en) * 2020-02-19 2020-06-02 聚好看科技股份有限公司 Advertisement display method, server and display equipment
CN111225244B (en) * 2020-02-19 2022-03-01 聚好看科技股份有限公司 Advertisement display method, server and display equipment
CN112785333A (en) * 2021-01-12 2021-05-11 北京奇艺世纪科技有限公司 Advertisement putting method, electronic device, storage medium and device
CN112785333B (en) * 2021-01-12 2023-09-01 北京奇艺世纪科技有限公司 Advertisement putting method, electronic equipment, storage medium and device
CN113179419A (en) * 2021-04-19 2021-07-27 广州欢网科技有限责任公司 Method, device and system for playing paster advertisement in video playing platform

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Application publication date: 20160810