CN110460884A - The monitoring method and device that advertisement is launched - Google Patents
The monitoring method and device that advertisement is launched Download PDFInfo
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- CN110460884A CN110460884A CN201810426982.9A CN201810426982A CN110460884A CN 110460884 A CN110460884 A CN 110460884A CN 201810426982 A CN201810426982 A CN 201810426982A CN 110460884 A CN110460884 A CN 110460884A
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- media stream
- advertisement
- stream content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides the monitoring method and device of a kind of advertisement dispensing, wherein, this method comprises: receiving the triggering message that at least one terminal is sent when playing Media Stream, triggering message is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, triggers the media stream content in message including Media Stream and identifies；The first media stream content corresponding with each media stream content mark is obtained, and determines the second media stream content corresponding with each media stream content mark；Will the first media stream content corresponding with each media stream content mark, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, obtains i.e. advertisement and made a basket rate and advertisement throwing inclined rate.Intellectual analysis is carried out to the input situation of advertisement, that determines advertisement made a basket rate and the inclined rate of throwing, the input situation of advertisement was known convenient for advertiser, whether the advertisement for obtaining oneself convenient for advertiser is accurately launched onto specified Media Stream.
Description
Technical field
The monitoring method and device launched the present invention relates to technical field of advertisement more particularly to a kind of advertisement.
Background technique
With the development of medium technique, the mode of media play is also more and more；Especially with the development of terminal, now
Media Stream can not only play out on TV, can also be played on each Terminal Type by network, wherein matchmaker
Body stream includes video, music, picture etc..Currently, when passing through netcast Media Stream on each Terminal Type, advertiser
With the demand for playing advertisement on Media Stream, for example, advertiser needs to specify to play advertisement on the directory of some hot broadcast.
In the prior art, ad content is arranged into Media Stream to be played, requests the media in terminal to server
When stream, server plays out the media stream for carrying ad content to terminal.
However in the prior art, after the demand of advertisement and broadcasting advertisement is given the operator of Media Stream by advertiser, because
It is larger for the playback volume of Media Stream, the case where bad statistics advertisement is launched, and then advertiser cannot obtain oneself advertisement and be
No accurately to be launched onto specified Media Stream, advertiser cannot know the input situation of advertisement.
Summary of the invention
The present invention provides the monitoring method and device of a kind of advertisement dispensing, cannot obtain to solve advertiser in the prior art
Whether the advertisement for being derived from oneself is accurately launched onto specified Media Stream, and advertiser cannot know asking for the input situation of advertisement
Topic.
It is an aspect of the present invention to provide the monitoring methods that a kind of advertisement is launched, comprising:
Receive the triggering message that at least one terminal is sent when playing Media Stream, wherein the triggering message is described
Transmitted, the touching in the monitoring of the advertisement code being played on the Media Stream of each of at least one terminal terminal
The media stream content in message including the Media Stream is sent out to identify；
Obtain the first media stream content corresponding with the mark of media stream content described in each；
According to preset database, wherein include media stream content mark and and media stream content in the database
Corresponding second media stream content is identified, determines the second media stream content corresponding with the mark of media stream content described in each,
Wherein, second media stream content characterizes the media stream content of advertisement to be analyzed specified by user；
Will the first media stream content corresponding with the mark of media stream content described in each, and with Media Stream described in each
Corresponding second media stream content of content identification carries out comparison of coherence, and rate and wide was made a basket in the advertisement for obtaining the advertisement to be analyzed
It accuses and throws inclined rate, wherein rate was made a basket in the advertisement, and to characterize first media stream content consistent with second media stream content
Probability, the advertisement throws inclined rate and characterizes inconsistent general of first media stream content and second media stream content
Rate.
Further, the media stream content is identified as the URL of the first advertising display page, correspondingly, it is described acquisition with
Each described media stream content identifies corresponding first media stream content, comprising:
The first media stream content corresponding with the URL of the first advertising display page is obtained by crawler technology；
Alternatively, described obtain the first media stream content corresponding with the mark of media stream content described in each, comprising:
Obtain the monitoring of the advertisement in the Media Stream that each of at least one terminal terminal is played
Code, wherein include the URL of the second advertising display page in the monitoring of the advertisement code；
The first media stream content corresponding with the URL of the second advertising display page is obtained by crawler technology；
Alternatively, including the monitoring of the advertisement code in the triggering message, the media stream content mark of the Media Stream is taken
Band is in the monitoring of the advertisement code, correspondingly, described obtain the first matchmaker corresponding with the mark of media stream content described in each
Body flow content, comprising:
According to the corresponding relationship between preset media stream content mark and the first media stream content, determining and each institute
It states media stream content and identifies corresponding first media stream content.
Further, it is described will the first media stream content corresponding with the mark of media stream content described in each, and with
Each described media stream content identifies corresponding second media stream content and carries out comparison of coherence, obtains the advertisement to be analyzed
Advertisement made a basket before rate and advertisement throw inclined rate, further includes:
Obtain third media stream content corresponding with the mark of media stream content described in each, wherein the third media
Flow content characterizes generated media stream content when advertisement to be analyzed described in terminal plays；
According to the corresponding third media stream content of media stream content mark described in each and with matchmaker described in each
Body flow content identifies corresponding first media stream content, determines confidence level coefficient, wherein the confidence level coefficient characterize with often
One media stream content identifies corresponding third media stream content and corresponding with the mark of media stream content described in each
The first media stream content concordance rate between the two；
Correspondingly, it is described will the first media stream content corresponding with the mark of media stream content described in each, and with it is every
One media stream content identifies corresponding second media stream content and carries out comparison of coherence, obtains the advertisement to be analyzed
Advertisement was made a basket after rate and the inclined rate of advertisement throwing, further includes:
Rate was made a basket in the advertisement to obtain final advertisement multiplied by the confidence level coefficient and made a basket rate, and using default general
Rate value subtracts the final advertisement and made a basket rate, obtains final advertisement and throws inclined rate.
Further, it before the triggering message that described at least one terminal of reception is sent when playing Media Stream, also wraps
It includes:
The monitoring of the advertisement code is generated, and obtains ad stream；
The monitoring of the advertisement code and the ad stream are sent to media stream server, so that the media stream server
The monitoring of the advertisement code and the ad stream are launched into the Media Stream.
Further, including at least one in following information in first media stream content:
The site information of website, the channel information of Media Stream, the directory information of Media Stream, Media Stream are in net where Media Stream
The play time of location information, Media Stream on page.
Another aspect of the present invention is to provide a kind of monitoring device that advertisement is launched, comprising:
Receiving module, the triggering message sent for receiving at least one terminal when playing Media Stream, wherein the touching
Sending out message is each of at least one terminal terminal in the monitoring of the advertisement code when institute being played on the Media Stream
It sends, includes the media stream content mark of the Media Stream in the triggering message；
First obtains module, for obtaining the first media stream content corresponding with the mark of media stream content described in each；
First determining module, for according to preset database, wherein include media stream content mark in the database
Knowledge and the second media stream content corresponding with media stream content mark determine and each media stream content mark pair
The second media stream content answered, wherein second media stream content characterizes the media of advertisement to be analyzed specified by user
Flow content；
Comparison module, for will the first media stream content corresponding with the mark of media stream content described in each, and with it is every
One media stream content identifies corresponding second media stream content and carries out comparison of coherence, obtains the advertisement to be analyzed
Rate was made a basket in advertisement and inclined rate is thrown in advertisement, wherein the advertisement made a basket rate and characterizes first media stream content and described second
The consistent probability of media stream content, the advertisement are thrown inclined rate and are characterized in first media stream content and second Media Stream
Hold inconsistent probability.
Further, the media stream content is identified as the URL of the first advertising display page, correspondingly, described first obtains
Modulus block, is specifically used for:
The first media stream content corresponding with the URL of the first advertising display page is obtained by crawler technology；
Alternatively, described first obtains module, it is specifically used for:
Obtain the monitoring of the advertisement in the Media Stream that each of at least one terminal terminal is played
Code, wherein include the URL of the second advertising display page in the monitoring of the advertisement code；
The first media stream content corresponding with the URL of the second advertising display page is obtained by crawler technology；
Alternatively, including the monitoring of the advertisement code in the triggering message, the media stream content mark of the Media Stream is taken
Band, correspondingly, described first obtains module, is specifically used in the monitoring of the advertisement code:
According to the corresponding relationship between preset media stream content mark and the first media stream content, determining and each institute
It states media stream content and identifies corresponding first media stream content.
Further, described device, further includes:
Second obtains module, and being used for will be with the mark of media stream content described in each corresponding first in the comparison module
Media stream content, and the second media stream content corresponding with the mark of media stream content described in each carry out comparison of coherence, obtain
Advertisement to the advertisement to be analyzed was made a basket before rate and advertisement throw inclined rate, obtained and each media stream content mark pair
The third media stream content answered, wherein the third media stream content is produced when characterizing advertisement to be analyzed described in terminal plays
Raw media stream content；
Second determining module, for according to media stream content described in each identify corresponding third media stream content,
And the first media stream content corresponding with the mark of media stream content described in each, determine confidence level coefficient, wherein described to set
Coefficient of reliability characterize third media stream content corresponding with the mark of media stream content described in each and with described in each
Media stream content identifies the concordance rate of corresponding first media stream content between the two；
Correspondingly, described device, further includes:
Computing module, being used for will the first media corresponding with the mark of media stream content described in each in the comparison module
Flow content, and the second media stream content corresponding with the mark of media stream content described in each carry out comparison of coherence, obtain institute
The advertisement for stating advertisement to be analyzed was made a basket after rate and advertisement throw inclined rate, and the advertisement was made a basket rate multiplied by the confidence level coefficient,
It obtains final advertisement and made a basket rate, and the final advertisement is subtracted using predetermined probabilities value and made a basket rate, obtain final advertisement
Throw inclined rate.
Further, described device, further includes:
Generation module disappears for receiving the triggering that at least one terminal is sent when playing Media Stream in the receiving module
Before breath, the monitoring of the advertisement code is generated, and obtain ad stream；
Sending module, for the monitoring of the advertisement code and the ad stream to be sent to media stream server, so that institute
Media stream server is stated to launch the monitoring of the advertisement code and the ad stream into the Media Stream.
Further, including at least one in following information in first media stream content:
The site information of website, the channel information of Media Stream, the directory information of Media Stream, Media Stream are in net where Media Stream
The play time of location information, Media Stream on page.
The solution have the advantages that: the triggering message sent by receiving at least one terminal when playing Media Stream,
Wherein, triggering message is each of at least one terminal terminal in the monitoring of the advertisement code Shi Suofa being played on Media Stream
It send, triggers the media stream content in message including Media Stream and identify；Obtain corresponding with each media stream content mark the
One media stream content, and determine the second media stream content corresponding with each media stream content mark, wherein the second Media Stream
Content characterizes the media stream content of advertisement to be analyzed specified by user；It will corresponding with each media stream content mark
One media stream content, and the second media stream content corresponding with each media stream content mark carry out comparison of coherence, in turn
The first media stream content and the consistent probability of the second media stream content are obtained, i.e. rate was made a basket in advertisement, and obtained in the first Media Stream
Hold and throws inclined rate with the inconsistent probability of the second media stream content, i.e. advertisement.It, will so as to obtain played media stream content
Second media stream content of played media stream content and advertisement to be analyzed carries out comparison of coherence, so as to advertisement
Input situation carries out intellectual analysis, and that determines advertisement dispensing made a basket rate and the inclined rate of throwing, and then knew advertisement convenient for advertiser
Whether input situation, the advertisement for obtaining oneself convenient for advertiser are accurately launched onto specified Media Stream.
Detailed description of the invention
Fig. 1 is the flow diagram for the monitoring method that a kind of advertisement provided by the embodiments of the present application is launched；
Fig. 2 is the flow diagram for the monitoring method that another advertisement provided by the embodiments of the present application is launched；
Fig. 3 is the structural schematic diagram for the monitoring device that a kind of advertisement provided in an embodiment of the present invention is launched；
Fig. 4 is the structural schematic diagram for the monitoring device that another advertisement provided in an embodiment of the present invention is launched.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
Noun according to the present invention is explained first:
Application program (Application, abbreviation APP): being a kind of mobile application service, aiming at this movement of terminal
It is connected to the business or wireless network card business and the application program service developed of internet.
HTTP/HTTPS Referer information: HTTP/HTTPS Referer is a part of header, when browser to
When web server sends request, Referer can be generally taken, Tell server request is come from which page link
, server base this can obtain some information for handling.
Crawler technology: also known as web crawlers, be it is a kind of according to certain rules, automatically grab the program of web message
Or script.
The specific application scenarios of the present invention: ad content is arranged into Media Stream to be played, in terminal to server
When requesting the Media Stream, server plays out the media stream for carrying ad content to terminal.However it is existing
In technology, after the demand of advertisement and broadcasting advertisement is given the operator of Media Stream by advertiser, because of the playback volume of Media Stream
It is larger, the case where bad statistics advertisement is launched, and then whether advertiser cannot obtain oneself advertisement and be arrived by accurate dispensing
On specified Media Stream, advertiser cannot know the input situation of advertisement.
The monitoring method and device that advertisement provided by the invention is launched, it is intended to solve the technical problem as above of the prior art.
How to be solved with technical solution of the specifically embodiment to technical solution of the present invention and the application below above-mentioned
Technical problem is described in detail.These specific embodiments can be combined with each other below, for the same or similar concept
Or process may repeat no more in certain embodiments.Below in conjunction with attached drawing, the embodiment of the present invention is described.
Fig. 1 is the flow diagram for the monitoring method that a kind of advertisement provided by the embodiments of the present application is launched.As shown in Figure 1,
This method comprises:
Step 101 receives the triggering message that at least one terminal is sent when playing Media Stream, wherein triggering message is
Each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, triggers in message
Media stream content mark including Media Stream.
It in the present embodiment, is that the advertisement dispensing with orientation needs specifically, advertiser is when carrying out advertisement dispensing
It asks, specifically, advertiser client, which needs to launch the advertisement of oneself to specific advertisement, to play in page context, wherein
It includes website, channel, the directory, page key words, page location etc. that advertisement, which plays page context,.
For example, advertiser proposes advertisement and launches demand, which launches demand characterization when launching advertisement
Advertisement needs to be devoted on the head of each collection of the directory 1.
The present embodiment is in order to verify whether advertisement has been devoted to specific advertisement broadcast page face ring specified by advertiser
In border, and then rate was made a basket in the advertisement for calculating the advertisement of advertiser and inclined rate is thrown in advertisement.
The executing subject of the present embodiment can be monitoring server or other and can execute the device of the present embodiment or set
It sets.The present embodiment is illustrated by monitoring server of executing subject.
When multiple terminals play same Media Stream respectively, when terminal plays Media Stream, due to media
Monitoring of the advertisement code is provided on stream, which is uniform resource locator (Uniform Resource
Locator, abbreviation URL)；And then when each terminal detects monitoring of the advertisement code, each terminal can be to monitoring
Server sends a triggering message, wherein includes that media stream content identifies in triggering message, which is identified as end
Hold the mark of played Media Stream；It also, can also include an advertising logo in the triggering message, which is eventually
Hold the mark of the advertisement in played Media Stream.In turn, monitoring server receives the triggering message of each terminal transmission.
For example, when launching advertisement 1, there is an advertisement to launch demand information for advertisement 1, which, which launches, needs
Information representation advertisement 1 is asked to need to be devoted on the head of Media Stream 1 of website A, for example, the Media Stream 1 is directory X.And
And advertisement is provided on the head position of Media Stream 1.When terminal 1 plays Media Stream 1, terminal 1 is sent out to monitoring server
Triggering message is sent, triggering includes on the media stream content mark of Media Stream 1 and the head position of Media Stream 1 in message
The advertising logo of advertisement；When terminal 2 plays Media Stream 1, terminal 2 sends triggering message to monitoring server, and triggering disappears
It include the advertising logo of the media stream content mark of Media Stream 1 and the advertisement on the head position of Media Stream 1 in breath；With
This analogizes, the available triggering message sent respectively to multiple terminals when playing Media Stream 1.
Step 102 obtains the first media stream content corresponding with each media stream content mark.
In optionally a kind of embodiment, including at least one in following information in the first media stream content: media
The position letter of the site information of website, the channel information of Media Stream, the directory information of Media Stream, Media Stream where stream on webpage
The play time of breath, Media Stream.
In optionally a kind of embodiment, step 102 includes following several implementations:
The first implementation of step 102 are as follows: media stream content is identified as the URL of the first advertising display page；Pass through
Crawler technology obtains the first media stream content corresponding with the URL of the first advertising display page.
Second of implementation of step 102 are as follows: obtain the media that each of at least one terminal terminal is played
Monitoring of the advertisement code in stream, wherein include the URL of the second advertising display page in monitoring of the advertisement code；Pass through crawler technology
Obtain the first media stream content corresponding with the URL of the second advertising display page.
The third implementation of step 102 are as follows: triggering includes monitoring of the advertisement code in message, in the Media Stream of Media Stream
Hold mark to carry in monitoring of the advertisement code；According to preset media stream content mark with it is corresponding between the first media stream content
Relationship determines the first media stream content corresponding with each media stream content mark.
In the present embodiment, specifically, monitoring server is determined and media stream content mark according to media stream content mark
Know corresponding first media stream content.It is found that the first media stream content is the media stream content parsed.Such as first media
Flow content includes: the site information of website, the channel information of Media Stream, the directory information of Media Stream, media where Media Stream
Flow location information on webpage, Media Stream play time, etc..
For example, the first media stream content is that advertisement 1 is played in the head position of the directory 1；Alternatively, the first Media Stream
Content is that advertisement 1 is played on the top of website 1.
Specifically, monitoring server can use following three kinds of modes when determining the first media stream content.
First way, monitoring server receive the triggering message of terminal transmission, can carry one in triggering message
A http/https request；Then, monitoring server is believed according to http/https request to HTTP/HTTPS Referer
It ceases, includes the URL of the first advertising display page in HTTP/HTTPS Referer information, it is known that, media stream content mark
For the URL of the first advertising display page；Then monitoring server can be got and the first advertising display page by crawler technology
The corresponding content of pages of the URL in face, content of pages here refer to the first above-mentioned media stream content, and then monitoring server
The first media stream content corresponding with the URL of the first advertising display page can be got by crawler technology.Wherein, crawler skill
Art is existing technical method, is repeated no more.
The second way, monitoring server receive the triggering message of terminal transmission, can carry one in triggering message
A http/https request；Then, monitoring server can not get HTTP/HTTPS according to http/https request
Referer information, then monitoring server obtains the monitoring of the advertisement code in the Media Stream that terminal is played, the monitoring of the advertisement code
In include the second advertising display page URL；Then, monitoring server is got and the second advertising display by crawler technology
The corresponding content of pages of the URL of the page, content of pages here refers to the first above-mentioned media stream content, and then monitors service
Device can get the first media stream content corresponding with the URL of the second advertising display page by crawler technology.
The third mode is provided with different media stream contents in monitoring server and identifies and the first different Media Streams
The corresponding relationship library of the corresponding relationship of content, for example, above-mentioned corresponding relationship library is constructed by analyzing each media page source code,
Wherein, media stream content be identified as the directory mark (Identification, abbreviation ID) or channel ID or content ID or
Person's collection of drama ID, the first media stream content are the directory or channel or crumbs or title (Title) etc.；To monitoring
Server receives the triggering message of terminal transmission, and a http/https request can be carried in triggering message；Then, it supervises
HTTP/HTTPS Referer information can not be got according to http/https request by surveying server；Then, monitoring server obtains
Monitoring of the advertisement code in the Media Stream for taking terminal to be played；Then, monitoring server in the monitoring of the advertisement code if it is determined that do not have
There is the URL for carrying the second advertising display page, then whether it includes media stream content that monitoring server determines in monitoring of the advertisement code
Mark；Then, monitoring server determines in monitoring of the advertisement code when include media stream content mark, and monitoring server can be with
According to above-mentioned corresponding relationship library, determine that content of pages corresponding with media stream content mark, content of pages here refer to
The first above-mentioned media stream content, and then monitoring server can be determined and media stream content according to above-mentioned corresponding relationship library
Identify corresponding first media stream content.
Step 103, according to preset database, wherein in database include media stream content mark and and Media Stream
Corresponding second media stream content of content identification determines the second media stream content corresponding with each media stream content mark,
Wherein, the second media stream content characterizes the media stream content of advertisement to be analyzed specified by user.
It in the present embodiment, include different in data packet specifically, being provided with a database in monitoring server
Media stream content mark and the second media stream content corresponding with each media stream content mark, wherein second media
Flow content characterizes media stream content specified in the dispensing requirement of advertiser, for example, specifying in the dispensing requirement of advertiser
Directory information, channel information etc..
For example, advertisement 1, which specifies, needs to launch advertisement 1 onto media stream content 1, and then media stream content 1 is
Second media stream content 1, also, second media stream content 1 has a media stream content mark.
Optionally, different advertising logo and advertisement corresponding with each advertising logo are further comprised in data packet
Launch demand information；And then monitoring server can be determined and each of step 101 advertising logo according to the database
Demand information is launched in corresponding advertisement.Wherein, advertisement launches demand information and has indicated the specified media that advertisement needs to be launched
The content of stream.
Step 104, will the first media stream content corresponding with each media stream content mark, and with each Media Stream
Corresponding second media stream content of content identification carries out comparison of coherence, obtains advertisement and made a basket rate and the inclined rate of advertisement throwing, wherein is wide
Announcement made a basket rate and characterizes the first media stream content and the consistent probability of the second media stream content, and advertisement throws inclined rate and characterizes the first matchmaker
Body flow content and the inconsistent probability of the second media stream content.
In the present embodiment, specifically, monitoring server is directed to the Media Stream that terminal in step 101 is played, monitoring
Server will the first media stream content corresponding with each media stream content mark and with each media stream content mark pair
The second media stream content for answering carries out comparison of coherence, how many both goes to compare and is consistent, and then is available to be analyzed
Rate was made a basket in advertisement, while it is inconsistent, and then the inclined rate of throwing of available advertisement to be analyzed that how many, which both compares,.
For example, monitoring server is directed to Media Stream 1 to be monitored, and monitoring server has got N number of terminal institute
First media stream content of the Media Stream of broadcasting, then, monitoring server determine the media stream content mark that N number of terminal is sent
Corresponding second media stream content, so monitoring server obtain N number of terminal the first media stream content and N number of end
Second media stream content at end；Wherein, when being analyzed for a Media Stream, N number of second Media Stream for determining
Content be it is identical, then, monitoring server will be in the second Media Stream of the first media stream content of N number of terminal and N number of terminal
Appearance is made whether consistent comparison, and then the first media stream content for obtaining X terminal is consistent, so that it is determined that be analyzed out
The rate of making a basket of advertisement is X/N；First media stream content of the available Y terminal of monitoring server is consistent, so that it is determined that
The inclined rate of the throwing of advertisement to be analyzed is Y/N out.Since N number of second media stream content is the first identical, and N number of media stream content
It may be different, be compared after analysis, can determine advertisement to be analyzed made a basket rate and the inclined rate of throwing.
The triggering message that the present embodiment is sent by receiving at least one terminal when playing Media Stream, wherein triggering disappears
Breath is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, and triggering disappears
Media stream content in breath including Media Stream identifies；It obtains in the first Media Stream corresponding with each media stream content mark
Hold, and determine the second media stream content corresponding with each media stream content mark, wherein the second media stream content characterizes
The media stream content of advertisement to be analyzed specified by user；It will be in the first Media Stream corresponding with each media stream content mark
Hold, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, and then obtains the first matchmaker
Body flow content and the consistent probability of the second media stream content, i.e. rate was made a basket in advertisement, and obtained the first media stream content and the second matchmaker
The inconsistent probability of body flow content, i.e. advertisement throw inclined rate.So as to obtain played media stream content, by played matchmaker
Second media stream content of body flow content and advertisement to be analyzed carries out comparison of coherence, so as to the input situation of advertisement into
Row intellectual analysis, that determines advertisement dispensing made a basket rate and the inclined rate of throwing, and then the input situation of advertisement is known convenient for advertiser, just
Whether accurately launched onto specified Media Stream in the advertisement that advertiser obtains oneself.
Fig. 2 is the flow diagram for the monitoring method that another advertisement provided by the embodiments of the present application is launched.Such as Fig. 2 institute
Show, this method comprises:
Step 201 generates monitoring of the advertisement code, and obtains ad stream.
In the present embodiment, specifically, the executing subject of the present embodiment can be monitoring server or other to hold
The device of row the present embodiment or setting.The present embodiment is illustrated by monitoring server of executing subject.
Monitoring server obtains ad stream, and ad stream is that user is input in monitoring server；Monitoring server generates
Monitoring of the advertisement code corresponding with ad stream, the monitoring of the advertisement code are a URL.
Monitoring of the advertisement code and ad stream are sent to media stream server by step 202, so that media stream server will be wide
It accuses monitoring code and ad stream is launched into Media Stream.
In the present embodiment, specifically, monitoring server is by ad stream and monitoring of the advertisement code corresponding with ad stream
It is sent to media stream server；Media stream server arrives ad stream and monitoring of the advertisement code corresponding with ad stream dispensing
In Media Stream.To which when terminal accesses Media Stream by browser or application program, terminal is sent out to media stream server
Medium stream request is sent, media server sends Media Stream to terminal according to medium stream request, then terminal plays Media Stream.
Step 203 receives the triggering message that at least one terminal is sent when playing Media Stream, wherein triggering message is
Each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, triggers in message
Media stream content mark including Media Stream.
In the present embodiment, it specifically, this step may refer to the step 101 of Fig. 1, repeats no more.
Step 204 obtains the first media stream content corresponding with each media stream content mark.
In optionally a kind of embodiment, step 204 includes following several implementations:
The first implementation of step 204 are as follows: media stream content is identified as the URL of the first advertising display page；Pass through
Crawler technology obtains the first media stream content corresponding with the URL of the first advertising display page.
Second of implementation of step 204 are as follows: obtain the media that each of at least one terminal terminal is played
Monitoring of the advertisement code in stream, wherein include the URL of the second advertising display page in monitoring of the advertisement code；Pass through crawler technology
Obtain the first media stream content corresponding with the URL of the second advertising display page.
The third implementation of step 204 are as follows: triggering includes monitoring of the advertisement code in message, in the Media Stream of Media Stream
Hold mark to carry in monitoring of the advertisement code；According to preset media stream content mark with it is corresponding between the first media stream content
Relationship determines the first media stream content corresponding with each media stream content mark.
In the present embodiment, it specifically, this step may refer to the step 102 of Fig. 1, repeats no more.
Step 205, according to preset database, wherein in database include media stream content mark and and Media Stream
Corresponding second media stream content of content identification determines the second media stream content corresponding with each media stream content mark,
Wherein, the second media stream content characterizes the media stream content of advertisement to be analyzed specified by user.
In the present embodiment, it specifically, this step may refer to the step 103 of Fig. 1, repeats no more.
Step 206 obtains third media stream content corresponding with each media stream content mark, wherein third media
Flow content characterizes generated media stream content when terminal plays advertisement to be analyzed.
In the present embodiment, specifically, monitoring server can be identified according to what is got with each media stream content
Corresponding third media stream content.
Step 207, according to third media stream content corresponding with each media stream content mark and with each matchmaker
Body flow content identifies corresponding first media stream content, determines confidence level coefficient, wherein confidence level coefficient characterizes and each
Media stream content identifies corresponding third media stream content and the first Media Stream corresponding with each media stream content mark
The concordance rate of content between the two.
In the present embodiment, specifically, monitoring server is by each first media stream content and third media stream content
It is compared, determines the concordance rate of the two, i.e. confidence level coefficient；And determine the inconsistent rate of the two.Wherein, third matchmaker
Body flow content represents true media stream content.
Specifically, for the first implementation of step 204, monitoring server can be according to multiple HTTP/HTTPS
The URL of the first advertising display page in Referer information, and gets and each first advertising display page in advance
The URL of the corresponding actual advertisement displayed page of URL is compared, it is determined whether consistent ratio calculates consistent ratio and different
Cause ratio.Due to that can get media stream content according to the URL of the advertising display page, so can using the consistent ratio as
Confidence level coefficient.
For second of implementation of step 204, monitoring server can be according in multiple monitoring of the advertisement codes
The URL of the two advertising display pages, and the actual advertisement corresponding with the URL of each second advertising display page got in advance
The URL of displayed page is compared, it is determined whether consistent ratio calculates consistent ratio and inconsistent ratio.Due to can root
Media stream content is got according to the URL of the advertising display page, and then can be using the consistent ratio as confidence level coefficient.
For the third implementation of step 204, monitoring server can be according to the matchmaker in multiple monitoring of the advertisement codes
Body flow content identifies corresponding first media stream content, and corresponding with each first media stream content the got in advance
Three media stream contents are compared, it is determined whether consistent ratio is confidence level coefficient, and calculated inconsistent by consistent ratio
Ratio.
Step 208, will the first media stream content corresponding with each media stream content mark, and with each Media Stream
Corresponding second media stream content of content identification carries out comparison of coherence, and rate was made a basket in the advertisement for obtaining advertisement to be analyzed and advertisement is thrown
Inclined rate, wherein advertisement made a basket rate and characterizes the first media stream content and the consistent probability of the second media stream content, and inclined rate is thrown in advertisement
Characterize the first media stream content and the inconsistent probability of the second media stream content.
In the present embodiment, it specifically, this step may refer to the step 104 of Fig. 1, repeats no more.
Advertisement was made a basket rate multiplied by confidence level coefficient by step 209, is obtained final advertisement and was made a basket rate, and using default general
Rate value subtracts final advertisement and made a basket rate, obtains final advertisement and throws inclined rate.
In the present embodiment, it specifically, advertisement was made a basket rate multiplied by confidence level coefficient by monitoring server, and then calculates most
Rate was made a basket in whole advertisement；Then, monitoring server subtracts the final advertisement using a preset probability value and made a basket rate, calculates
It obtains final advertisement and throws inclined rate.
For example, monitoring server obtains advertisement and made a basket rate to be 90%, available one of the calculating by step 207
Confidence level coefficient is 80%, so monitoring server by 90% multiplied by 80%, calculating final advertisement and making a basket rate is 72%；So
Afterwards, monitoring server made a basket rate 72% using the 100% final advertisement, and it is 28% that final advertisement, which is calculated, and throws inclined rate.
By above each step, the media that can be launched to project that advertisement is launched, advertisement, advertisement are launched wide
The region etc. that announcement position, the intention of advertisement, advertisement are launched is analyzed respectively, is obtained respective advertisement and was made a basket rate and advertisement throwing
Inclined rate.
The triggering message that the present embodiment is sent by receiving at least one terminal when playing Media Stream, wherein triggering disappears
Breath is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, and triggering disappears
Media stream content in breath including Media Stream identifies；It obtains in the first Media Stream corresponding with each media stream content mark
Hold, and determine the second media stream content corresponding with each media stream content mark, wherein the second media stream content characterizes
The media stream content of advertisement to be analyzed specified by user；It will be in the first Media Stream corresponding with each media stream content mark
Hold, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, and then obtains the first matchmaker
Body flow content and the consistent probability of the second media stream content, i.e. rate was made a basket in advertisement, and obtained the first media stream content and the second matchmaker
The inconsistent probability of body flow content, i.e. advertisement throw inclined rate.So as to obtain played media stream content, by played matchmaker
Second media stream content of body flow content and advertisement to be analyzed carries out comparison of coherence, so as to the input situation of advertisement into
Row intellectual analysis, that determines advertisement dispensing made a basket rate and the inclined rate of throwing, and then the input situation of advertisement is known convenient for advertiser, just
Whether accurately launched onto specified Media Stream in the advertisement that advertiser obtains oneself.Also, rate was made a basket calculating advertisement
Inclined rate is thrown with advertisement, confidence level coefficient can be calculated according to third media stream content, and then determine that final advertisement was made a basket
Inclined rate is thrown in rate and advertisement, wherein third media stream content characterizes when terminal plays advertisement to be analyzed in generated Media Stream
Hold；Consider third media stream content, is that the first media stream content is illegally distorted in order to prevent, and then accurately determines advertisement
Made a basket rate and throw inclined rate.
Fig. 3 is the structural schematic diagram for the monitoring device that a kind of advertisement provided in an embodiment of the present invention is launched, as shown in figure 3,
The device of the present embodiment may include:
Receiving module 31, the triggering message sent for receiving at least one terminal when playing Media Stream, wherein triggering
Message is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, triggering
Media stream content in message including Media Stream identifies；
First obtains module 32, for obtaining the first media stream content corresponding with each media stream content mark；
First determining module 33, for according to preset database, wherein identified in database including media stream content,
And the second media stream content corresponding with media stream content mark, it determines and each media stream content mark corresponding second
Media stream content, wherein the second media stream content characterizes the media stream content of advertisement to be analyzed specified by user；
Comparison module 34, for will the first media stream content corresponding with each media stream content mark, and with it is each
A media stream content identifies corresponding second media stream content and carries out comparison of coherence, and rate was made a basket in the advertisement for obtaining advertisement to be analyzed
Inclined rate is thrown with advertisement, wherein advertisement made a basket rate and characterizes the first media stream content and the consistent probability of the second media stream content, extensively
It accuses the inclined rate of throwing and characterizes the first media stream content and the inconsistent probability of the second media stream content.
The prison that a kind of advertisement provided in an embodiment of the present invention is launched can be performed in the monitoring device that the advertisement of the present embodiment is launched
Survey method, realization principle is similar, and details are not described herein again.
The triggering message that the present embodiment is sent by receiving at least one terminal when playing Media Stream, wherein triggering disappears
Breath is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, and triggering disappears
Media stream content in breath including Media Stream identifies；It obtains in the first Media Stream corresponding with each media stream content mark
Hold, and determine the second media stream content corresponding with each media stream content mark, wherein the second media stream content characterizes
The media stream content of advertisement to be analyzed specified by user；It will be in the first Media Stream corresponding with each media stream content mark
Hold, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, and then obtains the first matchmaker
Body flow content and the consistent probability of the second media stream content, i.e. rate was made a basket in advertisement, and obtained the first media stream content and the second matchmaker
The inconsistent probability of body flow content, i.e. advertisement throw inclined rate.So as to obtain played media stream content, by played matchmaker
Second media stream content of body flow content and advertisement to be analyzed carries out comparison of coherence, so as to the input situation of advertisement into
Row intellectual analysis, that determines advertisement dispensing made a basket rate and the inclined rate of throwing, and then the input situation of advertisement is known convenient for advertiser, just
Whether accurately launched onto specified Media Stream in the advertisement that advertiser obtains oneself.
Fig. 4 is the structural schematic diagram for the monitoring device that another advertisement provided in an embodiment of the present invention is launched, shown in Fig. 3
On the basis of embodiment, as shown in figure 4, media stream content is identified as the first advertising display page in the device of the present embodiment
URL is specifically used for correspondingly, first obtains module 32: obtaining URL pairs with the first advertising display page by crawler technology
The first media stream content answered.
Alternatively, first obtains module 32, it is specifically used for: obtains the matchmaker that each of at least one terminal terminal is played
Monitoring of the advertisement code in body stream, wherein include the URL of the second advertising display page in monitoring of the advertisement code；Pass through crawler skill
Art obtains the first media stream content corresponding with the URL of the second advertising display page.
Alternatively, including monitoring of the advertisement code in triggering message, the media stream content mark of Media Stream is carried in monitoring of the advertisement
In code, correspondingly, first obtains module 32, it is specifically used for: according in preset media stream content mark and the first Media Stream
Corresponding relationship between appearance determines the first media stream content corresponding with each media stream content mark.
Device provided by the embodiment, further includes:
Second obtains module 41, and being used for will the first media corresponding with each media stream content mark in comparison module 34
Flow content, and the second media stream content corresponding with each media stream content mark carry out comparison of coherence, obtain to be analyzed
Before rate and the inclined rate of advertisement throwing were made a basket in the advertisement of advertisement, obtain in third Media Stream corresponding with each media stream content mark
Hold, wherein third media stream content characterizes generated media stream content when terminal plays advertisement to be analyzed.
Second determining module 42, for according to third media stream content corresponding with each media stream content mark, with
And the first media stream content corresponding with each media stream content mark, determine confidence level coefficient, wherein the confidence level system
Number characterize third media stream content corresponding with the mark of media stream content described in each and with Media Stream described in each
The concordance rate of corresponding first media stream content of content identification between the two.
Correspondingly, device provided by the embodiment, further includes:
Computing module 43, for will be in the first Media Stream corresponding with each media stream content mark in comparison module 34
Hold, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, obtains advertisement to be analyzed
Advertisement made a basket after rate and advertisement throw inclined rate, advertisement was made a basket into rate multiplied by confidence level coefficient, final advertisement is obtained and made a basket rate,
And final advertisement is subtracted using predetermined probabilities value and made a basket rate, it obtains final advertisement and throws inclined rate.
Device provided by the embodiment, further includes:
Generation module 44 disappears for receiving the triggering that at least one terminal is sent when playing Media Stream in receiving module 31
Before breath, monitoring of the advertisement code is generated, and obtain ad stream.
Sending module 45, for monitoring of the advertisement code and ad stream to be sent to media stream server, so that Media Stream takes
Business device launches monitoring of the advertisement code and ad stream into Media Stream.
It include at least one in following information in first media stream content: the site information of website, matchmaker where Media Stream
The play time of the channel information of body stream, the location information on webpage of directory information, Media Stream of Media Stream, Media Stream.
The monitoring device that the advertisement of the present embodiment is launched can be performed what another advertisement provided in an embodiment of the present invention was launched
Monitoring method, realization principle is similar, and details are not described herein again.
The triggering message that the present embodiment is sent by receiving at least one terminal when playing Media Stream, wherein triggering disappears
Breath is that each of at least one terminal terminal is transmitted in the monitoring of the advertisement code being played on Media Stream, and triggering disappears
Media stream content in breath including Media Stream identifies；It obtains in the first Media Stream corresponding with each media stream content mark
Hold, and determine the second media stream content corresponding with each media stream content mark, wherein the second media stream content characterizes
The media stream content of advertisement to be analyzed specified by user；It will be in the first Media Stream corresponding with each media stream content mark
Hold, and the second media stream content corresponding with each media stream content mark carries out comparison of coherence, and then obtains the first matchmaker
Body flow content and the consistent probability of the second media stream content, i.e. rate was made a basket in advertisement, and obtained the first media stream content and the second matchmaker
The inconsistent probability of body flow content, i.e. advertisement throw inclined rate.So as to obtain played media stream content, by played matchmaker
Second media stream content of body flow content and advertisement to be analyzed carries out comparison of coherence, so as to the input situation of advertisement into
Row intellectual analysis, that determines advertisement dispensing made a basket rate and the inclined rate of throwing, and then the input situation of advertisement is known convenient for advertiser, just
Whether accurately launched onto specified Media Stream in the advertisement that advertiser obtains oneself.Also, rate was made a basket calculating advertisement
Inclined rate is thrown with advertisement, confidence level coefficient can be calculated according to third media stream content, and then determine that final advertisement was made a basket
Inclined rate is thrown in rate and advertisement；Consider third media stream content, be that the first media stream content is illegally distorted in order to prevent, and then precisely
Determine making a basket rate and throwing inclined rate for advertisement.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure
Its embodiment.The present invention is directed to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following
Claims are pointed out.
It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by appended claims
System.
Claims (10)
1. the monitoring method that a kind of advertisement is launched characterized by comprising
Receive the triggering message that at least one terminal is sent when playing Media Stream, wherein the triggering message be it is described at least
Each of one terminal terminal is transmitted in the monitoring of the advertisement code being played on the Media Stream, and the triggering disappears
Media stream content in breath including the Media Stream identifies；
Obtain the first media stream content corresponding with the mark of media stream content described in each；
According to preset database, wherein include that media stream content is identified and identified with media stream content in the database
Corresponding second media stream content determines the second media stream content corresponding with the mark of media stream content described in each, wherein
Second media stream content characterizes the media stream content of advertisement to be analyzed specified by user；
Will the first media stream content corresponding with the mark of media stream content described in each, and with media stream content described in each
It identifies corresponding second media stream content and carries out comparison of coherence, rate was made a basket in the advertisement for obtaining the advertisement to be analyzed and advertisement is thrown
Inclined rate, wherein the advertisement made a basket that rate characterizes first media stream content and second media stream content is consistent general
Rate, the advertisement throw inclined rate and characterize first media stream content and the inconsistent probability of second media stream content.
2. the method according to claim 1, wherein the media stream content is identified as the first advertising display page
Uniform resource position mark URL, correspondingly, described obtain corresponding with the mark of media stream content described in each the first Media Stream
Content, comprising:
The first media stream content corresponding with the URL of the first advertising display page is obtained by crawler technology；
Alternatively, described obtain the first media stream content corresponding with the mark of media stream content described in each, comprising:
The monitoring of the advertisement code in the Media Stream that each of at least one terminal terminal is played is obtained,
It wherein, include the URL of the second advertising display page in the monitoring of the advertisement code；
The first media stream content corresponding with the URL of the second advertising display page is obtained by crawler technology；
Alternatively, including the monitoring of the advertisement code in the triggering message, the media stream content mark of the Media Stream is carried
In the monitoring of the advertisement code, correspondingly, described obtain the first Media Stream corresponding with the mark of media stream content described in each
Content, comprising:
According to the corresponding relationship between preset media stream content mark and the first media stream content, determining and each described matchmaker
Body flow content identifies corresponding first media stream content.
3. the method according to claim 1, wherein it is described will with media stream content described in each identify pair
The first media stream content answered, and the second media stream content corresponding with the mark of media stream content described in each carry out consistency
Compare, the advertisement for obtaining the advertisement to be analyzed was made a basket before rate and advertisement throw inclined rate, further includes:
Obtain third media stream content corresponding with the mark of media stream content described in each, wherein in the third Media Stream
Appearance characterizes generated media stream content when advertisement to be analyzed described in terminal plays；
According to the corresponding third media stream content of media stream content mark described in each and with Media Stream described in each
Corresponding first media stream content of content identification, determines confidence level coefficient, wherein the confidence level coefficient characterizes and each
The media stream content identifies corresponding third media stream content and corresponding with the mark of media stream content described in each the
The concordance rate of one media stream content between the two；
Correspondingly, it is described will the first media stream content corresponding with the mark of media stream content described in each, and and each
The media stream content identifies corresponding second media stream content and carries out comparison of coherence, obtains the advertisement of the advertisement to be analyzed
It made a basket after rate and advertisement throw inclined rate, further includes:
Rate was made a basket in the advertisement to obtain final advertisement multiplied by the confidence level coefficient and made a basket rate, and uses predetermined probabilities value
It subtracts the final advertisement and made a basket rate, obtain final advertisement and throw inclined rate.
4. method according to claim 1-3, which is characterized in that played in described at least one terminal of reception
Before the triggering message sent when Media Stream, further includes:
The monitoring of the advertisement code is generated, and obtains ad stream；
The monitoring of the advertisement code and the ad stream are sent to media stream server, so that the media stream server is by institute
It states monitoring of the advertisement code and the ad stream is launched into the Media Stream.
5. method according to claim 1-3, which is characterized in that include following in first media stream content
At least one of in information:
The site information of website, the channel information of Media Stream, the directory information of Media Stream, Media Stream are on webpage where Media Stream
Location information, Media Stream play time.
6. the monitoring device that a kind of advertisement is launched characterized by comprising
Receiving module, the triggering message sent for receiving at least one terminal when playing Media Stream, wherein the triggering disappears
Breath is transmitted in the monitoring of the advertisement code being played on the Media Stream for each of at least one terminal terminal
, it include the media stream content mark of the Media Stream in the triggering message；
First obtains module, for obtaining the first media stream content corresponding with the mark of media stream content described in each；
First determining module, for according to preset database, wherein include in the database media stream content mark, with
And the second media stream content corresponding with media stream content mark, determine corresponding with the mark of media stream content described in each the
Two media stream contents, wherein second media stream content characterizes the media stream content of advertisement to be analyzed specified by user；
Comparison module, for will the first media stream content corresponding with the mark of media stream content described in each, and and each
The media stream content identifies corresponding second media stream content and carries out comparison of coherence, obtains the advertisement of the advertisement to be analyzed
It made a basket rate and inclined rate is thrown in advertisement, wherein the advertisement made a basket rate and characterizes first media stream content and second media
The consistent probability of flow content, the advertisement throw inclined rate and characterize first media stream content and second media stream content not
Consistent probability.
7. device according to claim 6, which is characterized in that the media stream content is identified as the first advertising display page
URL, correspondingly, it is described first obtain module, be specifically used for:
The first media stream content corresponding with the URL of the first advertising display page is obtained by crawler technology；
Alternatively, described first obtains module, it is specifically used for:
The monitoring of the advertisement code in the Media Stream that each of at least one terminal terminal is played is obtained,
It wherein, include the URL of the second advertising display page in the monitoring of the advertisement code；
The first media stream content corresponding with the URL of the second advertising display page is obtained by crawler technology；
Alternatively, including the monitoring of the advertisement code in the triggering message, the media stream content mark of the Media Stream is carried
In the monitoring of the advertisement code, correspondingly, described first obtains module, it is specifically used for:
According to the corresponding relationship between preset media stream content mark and the first media stream content, determining and each described matchmaker
Body flow content identifies corresponding first media stream content.
8. device according to claim 6, which is characterized in that described device, further includes:
Second obtains module, and being used for will the first media corresponding with the mark of media stream content described in each in the comparison module
Flow content, and the second media stream content corresponding with the mark of media stream content described in each carry out comparison of coherence, obtain institute
The advertisement for stating advertisement to be analyzed was made a basket before rate and advertisement throw inclined rate, obtained corresponding with the mark of media stream content described in each
Third media stream content, wherein the third media stream content characterizes generated when advertisement to be analyzed described in terminal plays
Media stream content；
Second determining module, for according to media stream content described in each identify corresponding third media stream content and
The first media stream content corresponding with the mark of media stream content described in each, determines confidence level coefficient, wherein the confidence level
Coefficient characterize third media stream content corresponding with the mark of media stream content described in each and with media described in each
Flow content identifies the concordance rate of corresponding first media stream content between the two；
Correspondingly, described device, further includes:
Computing module, for will be in the first Media Stream corresponding with the mark of media stream content described in each in the comparison module
Hold, and the second media stream content corresponding with the mark of media stream content described in each carry out comparison of coherence, obtain described in
After rate and the inclined rate of advertisement throwing were made a basket in the advertisement of analysis advertisement, the advertisement was made a basket into rate multiplied by the confidence level coefficient, was obtained
Rate was made a basket in final advertisement, and subtracted the final advertisement using predetermined probabilities value and made a basket rate, obtains final advertisement and throws partially
Rate.
9. according to the described in any item devices of claim 6-8, which is characterized in that described device, further includes:
Generation module, for the receiving module receive triggering message that at least one terminal is sent when playing Media Stream it
Before, the monitoring of the advertisement code is generated, and obtain ad stream；
Sending module, for the monitoring of the advertisement code and the ad stream to be sent to media stream server, so that the matchmaker
Body streaming server launches the monitoring of the advertisement code and the ad stream into the Media Stream.
10. according to the described in any item devices of claim 6-8, which is characterized in that include in first media stream content with
At least one of in lower information:
The site information of website, the channel information of Media Stream, the directory information of Media Stream, Media Stream are on webpage where Media Stream
Location information, Media Stream play time.
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| CN111242693B (en) * | 2020-01-16 | 2023-08-25 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
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