KR101769115B1 - System, media play device and server for providing cue-tone advertisement service - Google Patents

System, media play device and server for providing cue-tone advertisement service Download PDF

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Publication number
KR101769115B1
KR101769115B1 KR1020150140736A KR20150140736A KR101769115B1 KR 101769115 B1 KR101769115 B1 KR 101769115B1 KR 1020150140736 A KR1020150140736 A KR 1020150140736A KR 20150140736 A KR20150140736 A KR 20150140736A KR 101769115 B1 KR101769115 B1 KR 101769115B1
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South Korea
Prior art keywords
advertisement
advertisement content
signal
curtain
providing server
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KR1020150140736A
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Korean (ko)
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KR20170041371A (en
Inventor
이무훈
김용찬
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주식회사 케이티
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30—Transportation; Communications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

A system for providing a QTON advertisement service includes a broadcast server, a media playback apparatus, and an advertisement content providing server. The broadcast server receives a QTON signal for a QTON advertisement from a content providing server, And transmits the video signal generated by the media playback apparatus. The media playback apparatus recognizes the headphone signal from the received video signal, transmits an advertisement request message to the advertisement content server based on the recognized headphone signal, The providing server is configured to transmit the advertisement contents corresponding to the advertisement request message to the media reproducing terminal.

Description

TECHNICAL FIELD [0001] The present invention relates to a system, a media playback apparatus, and an advertisement content providing server,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system, a media playback apparatus, and an advertisement content providing server for providing a quiton advertisement service.

Cue-Tone is a signal that tells the start time of a local broadcasting station's own broadcasting time or the time it takes to send a local advertisement to a local cable broadcasting station. Local or regional cable stations will be able to broadcast local or local advertisements electronically or passively through the QTON signal. To this end, each broadcasting station periodically transmits a CUTTON table with time stamps to local broadcasting stations so that local broadcasting or local advertisement can be transmitted.

In connection with the advertising service using the curtain signal, Korean Unexamined Patent Publication No. 2007-0064842 discloses an interlocking advertisement system and a method of providing an interlocking advertisement using the interlocking advertisement system.

However, since the advertising service using the Quitong signal requires a broadcast and advertisement system for each region, it requires a lot of resources. In addition, the conventional advertising service using the curtain signal has a disadvantage that it can not grasp exactly how much the advertisement is exposed to the users.

A media playback apparatus, and an advertisement content providing server that provide a curtain advertising service that enables a real time channel curtain signal to be transmitted to a set top box, thereby providing a curtain advertising service for each set top box. A media playback apparatus, and an advertisement content providing server that provide a customized QTON advertising service using a real-time channel QTON signal. A media playback apparatus, and an advertisement content providing server that can accurately count the number of times of exposure of a customized advertisement using a real time curtain signal. It is to be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

According to an aspect of the present invention, there is provided a broadcast server, a media playback apparatus, and an advertisement content providing server, wherein the broadcast server receives a curtain signal for a curtain advertisement from a content providing server And generates a video signal in which the received QT signal is inserted, and transmits the generated video signal to the media player, and the media player recognizes the QT signal from the received video signal, Wherein the advertisement content providing server transmits the advertisement request message to the advertisement content providing server based on the extracted curtain signal, and the advertisement content providing server is configured to transmit the advertisement content corresponding to the advertisement request message to the media reproduction apparatus System can be provided.

According to another aspect of the present invention, there is provided an apparatus and method for providing a video signal, comprising: a signal receiving unit for receiving a video signal in which a curtain signal is inserted from a broadcast server; a signal recognizing unit for recognizing the curtain signal from the received video signal; And an advertisement output unit for outputting the content based on the quit-ton signal.

According to another aspect of the present invention, there is provided a media playback apparatus including: a receiving unit that receives an advertisement request message from a media player; an advertisement selector that selects an advertisement content to be transmitted to the media player in response to the advertisement request message; And a transmission unit for transmitting the selected advertisement contents, wherein the advertisement contents are outputted by the media reproduction apparatus based on a curtain signal, the curtain signal is inserted into a video signal by a broadcasting server, The media playback apparatus is configured to be recognized by the media playback apparatus, and the video signal is transmitted from the broadcast server to the media playback apparatus.

The above-described task solution is merely exemplary and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and the detailed description of the invention.

According to any one of the above-mentioned objects of the present invention, there is provided a system for providing a curtain advertising service for providing a curtain advertising service for each set-top box by transmitting a real-time channel curtain signal to a set-top box, A content providing server can be provided. A media playback apparatus, and an advertisement content providing server that can provide a customized Qiton advertisement service by using a real-time channel Qiton signal. A media playback apparatus, and an advertisement content providing server that provide a QTON advertisement service that can accurately count the number of times of exposure of a customized advertisement using a real time QTon signal.

1 is a block diagram of a system for providing a Qiton advertisement service according to an embodiment of the present invention.
2 is a configuration diagram of a media player according to an embodiment of the present invention.
FIG. 3 is a flowchart of a method of providing a curtain advertising service in a media player according to an exemplary embodiment of the present invention.
4 is a configuration diagram of an advertisement content providing server according to an embodiment of the present invention.
5 is a flowchart of a method of providing a Qiton advertisement service in a Qiton advertisement service providing server according to an embodiment of the present invention.
6 is a signal flow diagram illustrating a process of providing a curtain advertising service in a curtain advertising service providing system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal or the device may be performed in the server connected to the terminal or the device instead. Similarly, some of the operations or functions described as being performed by the server may also be performed on a terminal or device connected to the server.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing a Qiton advertisement service according to an embodiment of the present invention. 1, the QTON advertisement service providing system 1 includes a content providing server 110, a broadcasting server 120, a media player 130, a display device 135, and an advertisement content providing server 140 can do. The content providing server 110, the broadcasting server 120, the media player 130, the display device 135 and the advertisement content providing server 140 shown in FIG. 1 are controlled by the QTON advertisement service providing system 1 Illustrate exemplary components that may be employed.

Each component of the QT service system 1 of Fig. 1 is generally connected via a network. For example, as shown in FIG. 1, the broadcast server 120 may be connected to the content providing server 110, the media player 130, and the advertisement content providing server 140 at the same time or at intervals .

A network refers to a connection structure in which information can be exchanged between nodes such as terminals and servers. An example of such a network is Wi-Fi, Bluetooth, Internet, LAN Network, wireless LAN, WAN, PAN, 3G, 4G, 5G, LTE, and the like.

The content providing server 110 may transmit the QTON signal for the QTON advertisement to the broadcasting server 120. [

The broadcasting server 120 may receive the curtain signal for the curtain advertising from the content providing server 110. [ At this time, the broadcast server 120 can generate a video signal having the received QT signal, and the broadcast server 120 can transmit the generated video signal to the media playback apparatus 130. [

The broadcast server 120 may receive the advertisement contents from the advertisement contents providing server 140 in a normal manner. At this time, the broadcasting server 120 may count the number of times of exposure to the advertisement contents based on whether advertisement contents are normally transmitted or not. Conventionally, since it has been impossible to know how much the advertisement contents are exposed to the user because it has to do the same advertisement providing service nationwide in the curtain advertising time, the present invention can provide advertisement contents for each region through VOD streaming, The number of exposures of advertisement contents provided to the media playback apparatus 130 can be accurately calculated.

The media playback apparatus 130 can recognize the curtain signal from the video signal received from the broadcast server 120. [ At this time, the media playback apparatus 130 can recognize the starting point of the curtain advertisement from the curtain signal. For example, when the program being played is to be ended, the media playback apparatus 130 can recognize the start time of the curtain advertisement before the end of the program from the curtain signal. As another example, in the case of a program in which an intermediate advertisement is set, the media playback apparatus 130 can recognize the start time of the cutout advertisement before the start of the intermediate advertisement from the cutout signal.

The media playback apparatus 130 may transmit the advertisement request message to the advertisement content providing server 140 based on the recognized curiton signal. At this time, the media playback apparatus 130 may transmit the advertisement request message to the advertisement content providing server 140 at a point in time prior to the start time of the curtain advertisement. For example, the media playback apparatus 130 may transmit an advertisement request message to the advertisement content providing server 140 at a point in time before the end of the program. For example, the media playback apparatus 130 may transmit an advertisement request message to the advertisement content providing server 140 at a point prior to the start time of the intermediate advertisement. At this time, upon receiving the advertisement contents from the advertisement contents providing server 140, the media reproduction apparatus 130 can output the received advertisement contents at the start time of the cut-to-the-air advertisement.

One example of such a media player 130 may include all kinds of TV devices using Internet lines such as Internet Protocol Television (IPTV), Smart TV and Connected TV, set-top box, have.

The advertisement content providing server 140 may transmit the advertisement content corresponding to the advertisement request message to the media player 130. [ For example, the advertisement content providing server 140 is a server that provides local advertisement through VOD (Video On Demand) streaming, and can transmit advertisement contents to the media player 130 based on the local advertisement policy. In addition, the advertisement content providing server 140 may provide the personalized advertisement contents to the media playback apparatus 130 based on the user profile including the history information of the home media playback apparatus 130 and the like. That is, according to the present invention, by transmitting the QTON signal to the in-house media playback apparatus 130, it is possible to provide an advertisement content capable of performing a corporate targeting, a regional targeting or a customer targeting in consideration of a region and a user profile in units of the in- Service can be provided.

The advertisement content providing server 140 can determine whether the advertisement contents are normally transmitted or not, and transmit the advertisement contents to the broadcasting server.

2 is a configuration diagram of a media player according to an embodiment of the present invention. Referring to FIG. 2, the media player 130 may include a signal receiver 210, a signal recognition unit 220, and an advertisement output unit 230.

The signal receiving unit 210 can receive a video signal having a curtain signal inserted from the broadcasting server 120.

The signal recognition unit 220 can recognize the curtain signal from the received video signal. At this time, the signal recognition unit 220 can recognize the starting point of the curtain advertisement from the curtain signal. For example, if the program being played is to be terminated, the signal recognition unit 220 can recognize the start time of the curtain advertisement before the end of the program from the curtain signal. As another example, in the case of a program in which an intermediate advertisement is set, the signal recognition unit 220 can recognize the start time of the cutout advertisement before the start of the intermediate advertisement from the cutout signal.

The advertisement output unit 230 may output the advertisement contents received from the advertisement content providing server 140 based on the curitone signal. At this time, the advertisement output unit 230 receives the advertisement content from the advertisement content providing server 140 and transmits the advertisement content to the advertisement content providing server 140 It is possible to output the advertisement contents at the start time of the curtain advertising. For example, when the advertisement output unit 230 transmits an advertisement request message to the advertisement content providing server 140 at a point in time before the end of the program, the advertisement output unit 230 receives the advertisement content from the advertisement content providing server 140 And output the advertisement contents at the end of the program. At this time, the start point of the QTON advertisement may be the end point of the program. The advertisement output unit 230 transmits the advertisement request message to the advertisement content providing server 140 at a point prior to the start time of the intermediate advertisement, And outputs the advertisement contents at the start time of the intermediate advertisement. At this time, the starting point of the curtain advertising may be the starting point of the intermediate advertisement. Here, the advertisement content providing server 140 may determine whether or not the advertisement content is normally transmitted.

FIG. 3 is a flowchart of a method of providing a curtain advertising service in a media player according to an exemplary embodiment of the present invention. The method of providing the curtain advertising service performed by the media player 130 according to the embodiment shown in FIG. 3 is performed in a time-series manner in the curtain advertising service providing system 1 according to the embodiment shown in FIG. 1 / RTI > 1 and 2, the content already described with respect to the system 1 for providing a quiton advertisement service according to the embodiment shown in FIGS. 1 and 2 is the same as that of the media playback apparatus 130 according to the embodiment shown in FIG. The present invention is also applicable to a method of providing a curtain advertising service performed by a user.

In step S310, the media playback apparatus 130 may receive a video signal in which a curtain signal is inserted from the broadcast server 120. [ In step S320, the media player 130 may recognize the curtain signal from the received video signal. At this time, the media playback apparatus 130 can recognize the starting point of the curtain advertisement from the curtain signal. In step S330, the media playback apparatus 130 may output the advertisement content received from the advertisement content providing server 140 based on the curitone signal. For example, when the media playback apparatus 130 transmits an advertisement request message to the advertisement content providing server 140 at a point in time prior to the start time of the curtain advertisement, the media playback apparatus 130 transmits the advertisement request message to the advertisement content providing server 140 The advertisement contents can be received and the received advertisement contents can be outputted at the start point of the curtain advertising. At this time, the advertisement contents providing server 140 can determine whether or not the advertisement contents are normally transmitted.

In the above description, steps S310 to S330 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

4 is a configuration diagram of an advertisement content providing server according to an embodiment of the present invention. 4, the advertisement content providing server 140 may include a receiving unit 410, an advertisement policy unit 420, an advertisement selecting unit 430, a transmitting unit 440, and a determining unit 450.

The receiving unit 410 may receive an advertisement request message from the media player. For example, the receiving unit 410 may receive an advertisement request message from the media player 130 at a point prior to the starting point of the curtain advertisement. At this time, the start point of the QTON advertisement is recognized by the media playback apparatus 130 from the QTON signal, the QTON signal is inserted into the video signal by the broadcast server 120, and the media playback apparatus 130 And the video signal may be transmitted from the broadcast server 120 to the media player 130. [

The advertisement policy unit 420 may store the local advertisement policy. For example, the advertisement policy unit 420 may store a local advertisement policy according to the type of business, the amount of money, the number of exposures, and the advertisement time slot.

The advertisement selection unit 430 may select the content to be transmitted to the media playback apparatus 130 in response to the advertisement request message. At this time, the advertisement selection unit 430 can select advertisement contents based on the local advertisement policy.

The transmitting unit 440 may transmit the selected advertisement contents to the media player 130. [ At this time, the transmitted advertisement contents can be outputted by the media reproduction apparatus 130 at the start time of the curtain advertising based on the curtain signal.

In addition, the transmitting unit 440 may transmit the normal transmission or non-transmission of the advertisement contents to the broadcasting server 120. At this time, the number of times of exposure to the advertisement contents can be counted by the broadcasting server based on whether or not the broadcasting is normal.

The determination unit 450 may determine whether the advertisement contents are normally transmitted.

5 is a flowchart illustrating a method of providing a Qiton advertisement service in an advertisement content providing server according to an exemplary embodiment of the present invention. The method for providing the QT service performed by the advertisement content providing server 140 according to the embodiment shown in FIG. 5 is the same as the method for providing the QT service according to the embodiment of the present invention shown in FIG. ≪ / RTI > Therefore, even if the content is omitted in the following description, the content already described with respect to the QTon advertisement service providing system 1 according to the embodiment shown in Figs. 1 to 5 is the same as the content providing server 140 according to the embodiment shown in Fig. 5 Quot;) ".

In step S510, the advertisement content providing server 140 may receive an advertisement request message from the media playback apparatus 130. [ For example, the advertisement content providing server 140 may receive an advertisement request message from the media playback apparatus 130 at a point prior to the start time of the curtain advertisement. Here, the starting point of the curtain advertising may be recognized by the media player 130 from the curtain signal. In step S520, the advertisement content providing server 140 may select the advertisement content to be transmitted to the media player 130 in response to the advertisement request message. In step S530, the advertisement content providing server 140 may transmit the advertisement content selected by the media player 130. [

Although not shown in FIG. 5, the advertisement content providing server 140 may further include a step of determining whether the advertisement content is normally transmitted. At this time, the advertisement contents providing server 140 can transmit the normal contents of the advertisement contents to the broadcasting server 120, and the advertisement contents providing server 140 can transmit the normal contents of the advertisement contents to the broadcasting server 120 The number of times of exposure to the advertisement contents can be counted.

Although not shown in FIG. 5, the advertisement content providing server 140 may further include a step of storing a local advertisement policy. At this time, the advertisement content providing server 140 can select the advertisement content based on the local advertisement policy.

In the above description, steps S510 to S530 may be further divided into further steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

6 is a signal flow diagram illustrating a process of providing a curtain advertising service in a curtain advertising service providing system according to an embodiment of the present invention. 6, the QTON advertisement service providing system 1 may include a content providing server 110, a broadcasting server 120, a media player 130, and an advertisement content providing server 140.

The content providing server 110 may transmit the QTON signal for the QTON advertisement to the broadcasting server 120 (S610).

The broadcasting server 120 generates a video signal in which a curtain signal is inserted (S620), and transmits the generated video signal to the media reproducing apparatus 130 (S630).

Upon receipt of the video signal from the broadcast server 120, the media playback apparatus 130 recognizes the QT signal from the received video signal (S640) and recognizes the start time of the QT session from the recognized QT signal (S650 ). At this time, the media playback apparatus 130 may transmit the advertisement request message to the advertisement content providing server 140 at a point prior to the start time of the curtain advertisement (S660).

The advertisement content providing server 140 selects advertisement contents based on the local advertisement policy (S670), and transmits the selected advertisement contents to the media reproduction apparatus 130 (S680).

The media playback apparatus 130 may output the received advertisement contents at the start time of the curtain advertisement (S690).

In the above description, steps S610 to S690 may be further divided into further steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

The method for providing the Qiton advertisement service in the Qiton advertisement service providing system, the media playing apparatus, and the advertisement contents providing server described with reference to Figs. 1 to 6 may be implemented by a computer program stored in a medium executed by the computer, The present invention may be embodied in the form of a recording medium. In addition, the method of providing a curtain advertising service in the curtain advertising service providing system, the media reproducing apparatus, and the advertisement contents providing server described with reference to Figs. 1 to 6 may also be embodied in the form of a computer program stored in a medium . Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

110: Content providing server
120: Broadcast server
130: Media playback device
135: Display device
140: an advertisement content providing server
210:
220: signal recognition unit
230: Ad output unit
410:
420: Advertising policy department
430:
440:
450:

Claims (15)

1. A system for providing a quiton advertisement service,
A broadcast server;
A plurality of media playback devices; And
The advertisement content providing server
, ≪ / RTI &
The broadcast server includes:
Receiving a curtain signal including a starting point of a curtain advertising from a content providing server,
Generates a video signal into which the received QT signal is inserted,
And transmits the generated video signal to the plurality of media playback apparatuses,
Wherein the plurality of media playback apparatuses comprise:
Recognizing the curtain signal from the received video signal,
Recognizing the starting point of the curtain advertising from the curtain signal,
Transmitting an advertisement request message to the advertisement content providing server at a point prior to the start point of the cut-to-the-air advertisement based on a start point of the recognized cut-
Receiving the advertisement content from the advertisement content providing server,
Outputting the received advertisement content at a start time of the cut-to-the-air advertisement,
The advertisement content providing server,
A local or personalized advertisement content corresponding to the advertisement request message in consideration of a region where each of the plurality of media playback devices is located and a user profile of the plurality of media playback devices, And transmitting the QTON advertisement service.
delete The method according to claim 1,
Wherein the advertisement content providing server is a server for providing local advertisement, and is configured to transmit the advertisement content to the media player based on a local advertisement policy.
The method according to claim 1,
Wherein the advertisement content providing server is configured to determine whether the advertisement content is normally transmitted or not and to transmit the advertisement content to the broadcast server whether the advertisement content is normally transmitted or not.
5. The method of claim 4,
Wherein the broadcast server is configured to count the number of times of exposure to the advertisement content based on whether the advertisement is normally sent or not.
A media playback apparatus for providing a Qiton advertisement service,
A signal receiving unit for receiving a video signal in which a curtain signal including a start point of a curtain advertisement is inserted from a broadcasting server;
A signal recognizing unit recognizing the curtain signal from the received video signal and recognizing the starting point of the curtain advertisement from the curtain signal; And
An advertisement output unit for outputting local or personalized advertisement contents received from the advertisement content providing server based on the cut-
, ≪ / RTI &
Wherein the advertisement output unit receives the advertisement content from the advertisement content providing server in consideration of an area where the media player is recognized and a user profile of the media player,
Wherein the advertisement output unit transmits an advertisement request message to the advertisement content providing server at a point prior to the starting point of the cut-
Receiving the advertisement content from the advertisement content providing server,
And outputs the received advertisement contents based on a start point of the cut-to-the-air advertisement.
delete delete The method according to claim 6,
Wherein the advertisement content providing server determines whether or not the advertisement content is normally transmitted by the advertisement content providing server.
An advertisement content providing server for providing a curtain advertising service,
A receiving unit for receiving an advertisement request message from a plurality of media playback devices;
An advertisement selection unit for selecting advertisement contents to be transmitted to the plurality of media playback apparatuses in response to the advertisement request message; And
And a transmission unit for transmitting the selected region or personalized advertisement contents to the plurality of media reproduction apparatuses
Lt; / RTI >
Wherein the advertisement selection unit selects the advertisement contents in consideration of a region where each of the plurality of media reproduction devices recognizing the curtain signal is located and a user profile of the plurality of media reproduction,
Wherein the advertisement content is configured to be output by the media player based on a cue tone signal including a start point of a cue tone advertisement,
Wherein the cue tone signal is inserted into a video signal by a broadcasting server and the starting point of the cue tone advertisement is recognized by the media player from the video signal,
Wherein the video signal is transmitted from the broadcast server to the media player,
Receiving the advertisement request message from the media playback apparatus at a point prior to the starting point of the cut-
Wherein the starting point of the curtain advertising is recognized from the curtain signal by the media player,
And the transmitted advertisement content is configured to be output by the media playback apparatus at the start time of the cut-to-the-air advertisement.
11. The method of claim 10,
A judging unit for judging whether or not the advertisement contents are normally transmitted,
The advertisement content providing server further comprising:
12. The method of claim 11,
Wherein the transmission unit transmits to the broadcast server whether the advertisement contents are normally transmitted,
And the number of times of exposure to the advertisement content is counted by the broadcast server based on whether or not the advertisement is normally sent out.
delete delete 11. The method of claim 10,
And an advertisement policy unit for storing a local advertisement policy,
Wherein the advertisement selection unit is configured to select the advertisement content based on the local advertisement policy.
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