KR102297981B1 - Target advertising method and system using streaming service - Google Patents

Abstract

The target advertisement system according to an embodiment of the present invention receives a plurality of set-top boxes and cue tone signals for each channel, and an advertisement determination server that determines a target advertisement to be transmitted to the plurality of set-top boxes, and the remaining resources to be used for streaming services. and a streaming server for streaming the at least one target advertisement in real time by using the checked session management server and the checked remaining resources.
According to the present invention, target advertisements that are being streamed in real time are reproduced without storing advertisements in the set-top box, and target advertisements suitable for a large number of various user groups can be provided without restrictions on the hardware specifications of the set-top box.

Description

Target advertising method and system using streaming service

The present invention relates to a method and system for target advertisement using a streaming service. In more detail, a method to provide a suitable target advertisement to the user without restrictions on the hardware specifications of the set-top box (STB) by playing the advertisement video in the VoD (Video On Demand) method at the time of playing the advertisement; and It is about a system that does this.

Most video content providers periodically provide advertising content when providing content so that viewers can watch the advertising content. In modern society, companies or individuals that provide products or services promote their products or services through these advertisements, and the above-mentioned video content providers provide various contents to users (viewers) at a lower cost through advertisement revenue. will provide

As such, advertisement content is generally provided by a content provider (Program Provider: PP). As an exception, there is a case where a local broadcasting station (SO: System Operator) provides advertising content, which is called Qtone advertisement.

A cue-tone refers to a signal that informs the start time of a local broadcasting station's own broadcasting time or a signal that informs the local cable broadcasting station of the time to transmit a local advertisement. Local broadcasting stations or local cable broadcasting stations can broadcast local broadcasts or local advertisements electronically or passively through cue tone signals, and each broadcasting station periodically publishes a cue tone table with hour/minute/second recorded so as to transmit local broadcasts or local advertisements. can be transmitted to local broadcasters.

A Qtone advertisement is an advertisement secured by a local broadcasting station and an advertisement that can be stored and output in a set-top box in advance. You can stop and play cue tone ads.

As described above, in order to reproduce the cue tone advertisement, the local broadcasting station must provide the exposure time and data of the advertisement content in advance to the set-top box in accordance with the advertisement subscription, arrangement, and cue-tone information (Q tone table). Each piece of information can be stored in a small memory.

However, when providing an appropriate target advertisement to a plurality of user (viewer) groups through Qtone advertisement, many target advertisements corresponding to the plurality of user groups must be stored in the set-top box, but the advertisement content in the set-top box is due to the problem of terminal price. It is not possible to provide an appropriate target advertisement because a large amount of memory is not provided to store it.

Accordingly, the present invention proposes a method for providing various target advertisements to many groups without restrictions on the hardware specifications of the set-top box, and a system for performing the same.

Korean Patent Publication No. 10-2017-0042891 (2017.04.20.) Korean Patent Registration No. 10-1734027 (2017.05.01.)

An object of the present invention is to provide a method and system in which a set-top box can insert a target advertisement being streamed in real time rather than an advertisement stored in the set-top box at the time of providing the Qtone advertisement.

The present invention is suitable for a user who is watching an image through a set-top box in real time by using a resource used for streaming in a content use service using IP TV (Internet Protocol TV), digital cable TV, and OTT (Over The Top). An object of the present invention is to provide a method and system for providing targeted advertisement.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

The target advertisement system according to an embodiment of the present invention receives a plurality of set-top boxes and cue tone signals for each channel, and an advertisement determination server that organizes target advertisements to be transmitted to each of the plurality of set-top boxes, remaining resources to be used for streaming services and a streaming server for streaming the target advertisement in real time using the checked session management server and the checked remaining resources.

According to an embodiment, the advertisement determination server includes at least two of viewing history through the plurality of set-top boxes, group classification information according to the viewing history, advertisement information traded for the plurality of set-top boxes, and advertisement transmission status. The target advertisement may be determined according to one or more items.

According to an embodiment, the session management server may check the remaining resources for each node capable of streaming the target advertisement.

According to an embodiment, the session management server may check the remaining resources for establishing a session with the plurality of set-top boxes or for reproducing a video on demand (VoD) type target advertisement.

According to an embodiment, it may further include a publishing server that receives the frequency information in the remaining resources from the session management server, and transmits advertisement transmission information to each set-top box according to the group classification information of the plurality of set-top boxes. .

According to an embodiment, the advertisement transmission information may include at least one of the remaining resource information, target advertisement start time information, and user information using the set-top box.

According to an embodiment, the plurality of set-top boxes may adjust the transmission frequency by using the frequency information received from the enforcement server.

According to an embodiment, the plurality of set-top boxes may readjust transmission frequencies in real time according to preset channel information.

According to an embodiment, the preset channel information may be channel information input by the set-top box from a user.

A target advertisement method using a streaming service providing method of a target advertisement server according to another embodiment of the present invention includes receiving a cue tone signal for each channel, and determining a target advertisement to be transmitted to each set-top box corresponding to the cue tone signal. , checking the remaining resources to be used for the streaming service, and streaming the target advertisement in real time by the streaming server using the checked remaining resources.

According to an embodiment, in the determining of the target advertisement, the viewing history through the plurality of set-top boxes, group classification information according to the viewing history, advertisement information and advertisement transmission status transacted for the plurality of set-top boxes It may be a step of determining the target advertisement according to at least two or more of the items.

According to an embodiment, the checking of the remaining resources may include checking the remaining resources for each node capable of streaming the target advertisement.

According to an embodiment, the checking of the remaining resources may include establishing a session with the set-top box or checking the remaining resources for reproducing a video on demand (VoD) type target advertisement.

According to an embodiment, the streaming of the target advertisement may include transmitting frequency information in the remaining resources to each set-top box that transmits the target advertisement.

According to an embodiment, after transmitting the frequency information, each of the set-top boxes may include adjusting a transmission frequency in real time using the frequency information.

According to an embodiment, the adjusting of the transmission frequency may include re-adjusting the transmission frequency according to preset channel information of each of the set-top boxes.

According to an embodiment, the preset channel information may be channel information input by the set-top box from a user.

A target advertisement server according to another embodiment of the present invention includes one or more processors, a network interface, a memory for loading a computer program executed by the processor, and a storage for storing the computer program and data, The computer program includes an operation for receiving a cue tone signal for each channel, an operation for determining at least one target advertisement to be transmitted to a set-top box corresponding to the cue tone signal, an operation for checking the remaining resources to be used for the streaming service, and the checked remaining resources It may include an operation of streaming the at least one target advertisement using

According to the present invention, without storing advertisements in the set-top box, target advertisements that are being streamed in real time are reproduced, and target advertisements suitable for a large number of various user groups can be provided without restrictions on the hardware specifications of the set-top box.

In addition, by utilizing a resource for streaming video in a unicasting method to use a streaming service, the target advertisement system provides a target advertisement system to a large number of users (viewers) without incurring a separate system investment cost. Target advertisements can be provided, and a user (viewer) can receive target advertisements without upgrading or replacing an existing set-top box.

In addition, since target advertisement is streamed in real time by utilizing remaining resources, service provision cost can be reduced, and target advertisement method through streaming method can be applied regardless of service field such as IP TV, cable TV, OTT, etc. The scope of provision may be expanded.

Effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram showing the configuration of a target advertisement system according to an embodiment of the present invention.
2 is a diagram exemplarily illustrating a flow of providing a target advertisement using the target advertisement system according to an embodiment of the present invention.
3 is a diagram showing the configuration of a target advertisement system according to another embodiment of the present invention.
4 is a flowchart of a target advertisement method using a streaming service providing method of a target advertisement server according to another embodiment of the present invention.
5 is a block diagram of a target advertisement server according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments published below, but may be implemented in various different forms, and only these embodiments make the publication of the present invention complete, and common knowledge in the technical field to which the present invention belongs It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms (including technical and scientific terms) used herein may be used with the meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly defined in particular. The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. As used herein, the singular also includes the plural unless specifically stated otherwise in the phrase.

As used herein, “comprises” and/or “comprising” refers to a referenced component, step and/or action indicating the presence or addition of one or more other components, steps and/or actions. do not exclude

Meanwhile, as used herein, "server" means a central processing unit that can provide a predetermined service through a network, more specifically, the Internet, and a user uses the server through his or her computer or a display device such as a smart phone. You can access the service provided by the server.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the configuration of a target advertisement system 1000 according to an embodiment of the present invention.

Referring to FIG. 1 , the target advertisement system 1000 includes a subscription site 10 , an advertisement determination server 20 , a session management server 30 , a publishing server 40 , a streaming server 200 , and a set-top box 300 . includes

The subscription site 10 is a web page that can contract an advertisement between an advertiser and a provider providing the set-top box 300 , and may be operated by the operator providing the set-top box 300 . The subscription site 10 may provide information on an advertiseable region and channel to an advertiser, where the advertiser may include a content provider or a local broadcasting station in addition to a product/service sales business operator.

In the present invention, the advertisement contracted through the subscription site 10 may be an advertisement output at the start time of the Q tone advertisement specified in each set-top box 300, and the advertiser may select a region or channel to provide the advertisement.

In addition, when an advertisement to be transmitted through the set-top box 300 is contracted through the subscription site 10 , the corresponding contract information (advertisement subscription information) may be transmitted to the advertisement determination server 20 .

The advertisement determination server 20 may receive a cue tone signal for each channel, and may organize target advertisements to be transmitted to each set-top box 300 corresponding to the cue tone signal. The advertisement determination server 20 may receive a cue tone signal for each channel from each broadcasting station, and in response thereto may organize a target advertisement to be transmitted through the set-top box 300 .

Specifically, the advertisement determination server 20 may organize a target advertisement according to the user characteristics of the set-top box 300 . Here, the user characteristics may be defined through the user's viewing history through the set-top box 300, and the advertisement determination server 20 groups the set-top boxes 300 with a similar viewing history before providing the target advertisement. can For example, the group according to the user characteristics of the set-top box 300 may be a sports group, a shopping group, a beauty health group, and the like.

In addition, when there are two or more target advertisements that can be provided to the set-top box 300 according to the user information, the advertisement determination server 20 performs the target advertisement according to the degree to which the contract established through the subscription site 10 has been fulfilled. can decide For example, the advertisement determination server 20 sorts the contracted advertisements in the order of the lowest number of advertisement transmissions or the advertisement transmission rate, and the advertisement with the lowest number or transmission rate is the target advertisement to be provided to the set-top box 300 . can decide

In other words, the advertisement determination server 20 receives the cue tone signal for each channel, and then deals with the user's viewing history through the plurality of set-top boxes 300 , group classification information according to the viewing history, and the plurality of set-top boxes 300 . The target advertisement may be determined according to at least two or more items among the advertisement information and advertisement transmission status.

In addition, when the advertisement determination server 20 organizes and determines the target advertisement to be provided to the plurality of set-top boxes 300 , the target advertisement scheduling information for each set-top box 300 may be transmitted to the session management server 30 . have.

The session management server 30 may check the remaining resources to be used for the streaming service. At this time, the resource is a QAM (Quadrature Amplitude Modulation, Quadrature Amplitude Modulation) frequency resource allocated for each node capable of streaming the target advertisement, and the session management server 30 is a node to provide the target advertisement. You can check the remaining resources by star.

On the other hand, depending on the way the streaming service is provided, the session management server 30 checks the remaining resources to establish a session (Session) between the streaming server 200 and the plurality of set-top boxes 300 to play the target advertisement or , the streaming server 200 may check the remaining resources in order to reproduce the target advertisement of the VoD (Video On Demand) method.

The session management server 30 determines the resource for each node to be used by the streaming server 200 in order to provide the target advertisement using the streaming service method to the plurality of set-top boxes 300 and prepares for transmitting the target advertisement, and the prepared remaining resource information may be sent to the enforcement server 40 and the streaming server 200 .

In addition, a node is a group unit that provides a streaming service, and one node may include N cells (N is a natural number greater than or equal to 1). In addition, a node may be composed of 1 to N cells according to streaming service usage. According to an embodiment, a node may be understood as a spatial concept that is serviced by a base station. That is, it is assumed that a spatial area in which one node (base station) provides a communication service is referred to as a "cell", and a subject that provides communication and broadcast services to the cell is referred to as a "base station" or a "node".

The publishing server 40 may manage the plurality of set-top boxes 300 to transmit target advertisements according to the cue tone signal reception time, and transmit frequency according to the channel on which the cue tone signal is received among the plurality of set-top boxes 300 . can confirm the adjusted set-top box 300 .

Specifically, the enforcement server 40 may manage information on a plurality of set-top boxes 300 grouped according to user characteristics. For example, the enforcement server 40 collects and manages the identification number of the set-top box 300 , transmission frequency information of the current set-top box 300 , the viewing history (log) of the user who owns the set-top box 300 , and the like. can do.

That is, the enforcement server 40 checks the set-top box 300 whose transmission frequency is tuned to the channel corresponding to the cue tone signal, and sends advertisements to each set-top box 300 according to the group classification information of the set-top box 300 . can be sent. Here, the advertisement transmission information is information necessary for transmitting a cue tone advertisement (target advertisement) suitable for user characteristics in each of the plurality of set-top boxes 300, and includes remaining resource information (QAM frequency information), target advertisement start time information, and set-top box User information using 300 may be included.

The streaming server 200 may provide content such as digital broadcast programs (eg, video on demand (VoD) and audio on demand (AoD)) in real time, and in the present invention, the streaming server 200 is a session management server ( 30) can stream the target advertisement in real time using the remaining resources confirmed and transmitted. Specifically, the streaming server 200 may prepare a pre-programmed target advertisement for each node, and transmit it using the remaining resources immediately upon reception of the cue tone advertisement start signal.

The set-top box 300 is a terminal that provides various digital broadcasting channels and Internet services to users, and may adjust the transmission frequency according to the start time of the cue tone advertisement according to the channel the user is watching.

The transmission frequency can be known through the remaining resource information included in the advertisement transmission information received from the publishing server 40, and when the transmission frequency of the set-top box 300 is adjusted, a display device connected to the set-top box 300 (not shown) ), the target advertisement may be played.

The set-top box 300 may provide a target advertisement suitable for the user by adjusting the frequency at the advertisement start time without storing the target advertisement suitable for the region or user characteristics in its own database (not shown).

In addition, the set-top box 300 may restore the screen being reproduced on the display device to its original state after the advertisement reproduction time is over. To this end, the set-top box 300 may readjust the transmission frequency according to preset channel information, and in this case, the preset channel information may be channel information input by the set-top box 300 from the user.

2 is a diagram exemplarily illustrating a flow of providing a target advertisement using the target advertisement system 1000 according to an embodiment of the present invention.

Referring to FIG. 2 , when the programming order of any one channel is News>Advertising>Drama, the publishing server 40 is the set-top box 300 , and the session management server 30 is the streaming server 200 . A start signal can be transmitted. Accordingly, the session management server 30 can check whether the streaming server 200 is ready to stream the Qtone advertisement, for example, the session management server 30 is the current streaming server 200 is the target advertisement in real time. Whether streaming is possible, it is possible to check whether the streaming server 200 has acquired a target advertisement organized for each channel.

If the preparation of the target advertisement playback of the streaming server 200 is completed according to the time when the cue tone start signal is received, in the case of a user currently watching a channel through the set-top box 300, ① "start image> target advertisement> end image You can watch Qtone advertisements including ", and you can watch channel advertisements in areas where Qtone advertisement time is not allocated.

That is, the set-top box 300 may provide the cue tone advertisement according to the timing of the cue tone advertisement simply by adjusting the transmission frequency according to the remaining resources for which the streaming server 200 is streaming the target advertisement.

In addition, the start image and the end image may include a logo of a business providing the set-top box 300 and a phrase indicating that the Qtone advertisement has started.

On the other hand, after the Q tone advertisement streamed in real time ends, the streaming server 200 organizes the target advertisement streamed in real time, ③ the set-top box 300 can adjust the transmission frequency to return to the original channel, In order to provide the user's feedback information on the advertisement, the reproduction information may be transmitted to the publishing server 40 .

So far, the target advertisement system 1000 according to an embodiment of the present invention has been described. According to the present invention, the target advertisement system 1000 receives the cue tone signal provided by the broadcasting station for each channel, and utilizes the resource for each node constructed to provide the existing streaming service according to the characteristics of the user using the set-top box 300 . Targeted advertisements can be provided accordingly.

3 is a diagram showing the configuration of a target advertisement system 1000' according to another embodiment of the present invention, and FIG. 4 is a view showing a streaming service providing method of the target advertisement server 100 according to another embodiment of the present invention. It is a flowchart for a target advertising method.

Referring to FIG. 3 , the target advertisement system 1000 ′ may include a target advertisement server 100 , a streaming server 200 , and a plurality of set-top boxes 300 . That is, one target advertisement server 100 may perform the functions of the advertisement decision server 20 , the session management server 30 , and the publishing server 40 , and according to an embodiment, the target advertisement server 100 may The functions of the streaming server 200 may be integrated and implemented.

Referring to FIG. 4 , the target advertisement server 100 receives cue tone signals for each channel ( S110 ). The cue tone signal may be received from each broadcasting station, and the target advertisement server 100 may receive different cue tone signals according to regions.

After step S110, the target advertisement server 100 organizes target advertisements to be transmitted to each set-top box corresponding to the cue tone signal (S120).

That is, the target advertisement server 100 checks the set-top box 300 whose transmission frequency is adjusted to match the channel receiving the cue tone signal from among the plurality of set-top boxes 300 , and according to the user characteristics of the set-top box 300 , Target advertisements can be organized. Here, the user characteristics may be defined through the user's viewing history through the set-top box 300, and the target advertisement server 100 groups the set-top boxes 300 with similar viewing history before providing the target advertisement. can For example, the group according to the user characteristics of the set-top box 300 may be a sports group, a shopping group, a beauty health group, and the like.

In addition, when there are two or more target advertisements that can be provided to the set-top box 300 according to user information, the target advertisement server 100 displays the target advertisement according to the degree to which the contract established through the subscription site 10 has been fulfilled. can decide For example, the target advertisement server 100 sorts the contracted advertisements in the order of the lowest number of advertisement transmission or advertisement transmission rate, and provides the advertisement with the lowest number of transmission number or transmission rate to the set-top box 300 as a target advertisement to be provided. can decide

In other words, after receiving the cue tone signal for each channel, the target advertisement server 100 deals with the user's viewing history through the plurality of set-top boxes 300 , group classification information according to the viewing history, and the plurality of set-top boxes 300 . The target advertisement may be determined according to at least two or more items among the advertisement information and advertisement transmission status.

After step S120, the target advertisement server 100 checks the remaining resources to be used for the streaming service (S130). At this time, the resource is a QAM (Quadrature Amplitude Modulation, Quadrature Amplitude Modulation) frequency resource allocated for each node capable of streaming the target advertisement, and the session management server 30 is a node to provide the target advertisement. You can check the remaining resources by star.

On the other hand, depending on the method in which the streaming service is provided, the target advertisement server 100 checks the remaining resources to establish a session between the streaming server 200 and the plurality of set-top boxes 300 that play the target advertisement or , the streaming server 200 may check the remaining resources in order to reproduce the target advertisement of the VoD (Video On Demand) method.

The target advertisement server 100 determines a resource for each node to be used by the streaming server 200 in order to provide a target advertisement using the streaming service method to a plurality of set-top boxes 300 and prepares for transmitting the target advertisement, and the prepared remaining resource information may be transmitted to the streaming server 200 and the set-top box 300, respectively.

After step S130, the streaming server 200 streams the target advertisement in real time using the checked remaining resources (S140). Specifically, the streaming server 200 may prepare a pre-programmed target advertisement for each node, and transmit it using the remaining resources immediately upon reception of the cue tone advertisement start signal.

Accordingly, the set-top box 300 can adjust the transmission frequency according to the start time of the cue tone advertisement according to the channel the user is watching at the same time as step S140, and the target advertisement is displayed on the display device (not shown) connected to the set-top box 300 can be played

In addition, the set-top box 300 may restore the screen being reproduced on the display device to its original state after the advertisement reproduction time is over. To this end, the set-top box 300 may readjust the transmission frequency according to preset channel information, and in this case, the preset channel information may be channel information input by the set-top box 300 from the user.

So far, a method for the target advertisement server 100 according to another embodiment of the present invention to provide a target advertisement in a streaming manner has been described. According to the present invention, it is possible to provide advertisements according to cue tone signals to various targets without being limited by the hardware specifications of the set-top box 300 . In addition, since advertisements are streamed in real time by utilizing the remaining frequencies for each node, service provision costs are reduced, and the present invention can be applied regardless of service fields such as IP TV, cable TV, and OTT, so the service provision range is expanded It may be possible.

On the other hand, the target advertisement method using the streaming service providing method according to an embodiment of the present invention, as shown in FIG. 5, one or more processors 1, a network interface 2 for communication with an external device, a processor ( 1) to be implemented as a target advertisement server 100 including a memory 3 (RAM) for loading a computer program performed by, a storage 4 for storing computer programs and data, and a system bus 5 may be In this case, the computer program 4' uses the operation to determine at least one target advertisement to be transmitted to the set-top box corresponding to the cue tone signal, the operation to determine the remaining resources to be used for the streaming service, and the confirmed remaining resources. It may include an operation of streaming at least one target advertisement in real time.

Meanwhile, the present invention can also be embodied as computer-readable codes on a computer-readable recording medium. The computer-readable recording medium includes all storage media, such as a magnetic storage medium and an optically readable medium. Also, it is possible to record the data format of the message used in the present invention on a recording medium.

Although embodiments of the present invention have been described with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains can realize that the present invention can be implemented in other specific forms without changing the technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

1000, 1000': Targeted advertising system
100: target ad server
200: streaming server
300: set-top box
10: Subscription site
20: ad decision server
30: Session Management Server
40: enforcement server
1: Processor
2: Interface
3: memory
4: Storage
4': computer program
5: system bus

Claims (18)

a plurality of set-top boxes;
an advertisement determination server receiving a cue tone signal for each channel and determining a target advertisement to be transmitted to each of the plurality of set-top boxes;
Session management server to check the remaining resources to be used for the streaming service;
a streaming server for streaming the target advertisement in real time using the identified remaining resources;
a publishing server for receiving the remaining resource information from the session management server and transmitting advertisement transmission information including the remaining resource information to each set-top box according to group classification information of the plurality of set-top boxes;
including,
The remaining resource information includes frequency information,
The plurality of set-top boxes,
A target advertisement system, characterized in that the transmission frequency is adjusted in real time by using the frequency information. According to claim 1,
The advertisement decision server,
Determining a target advertisement according to at least two items of viewing history through the plurality of set-top boxes, group classification information according to the viewing history, advertisement information traded for the plurality of set-top boxes, and advertisement transmission status,
Targeted advertising system. According to claim 1,
The session management server,
Checking the remaining resources for each node capable of streaming the target advertisement,
Targeted advertising system. According to claim 1,
The session management server,
Establishing a session with the plurality of set-top boxes or checking the remaining resources for reproducing a video on demand (VoD) type of target advertisement
Targeted advertising system. delete According to claim 1,
The advertisement transmission information is
Containing at least one of the remaining resource information, target advertisement start time information, and user information using the set-top box,
Targeted advertising system. delete According to claim 1,
The plurality of set-top boxes,
A target advertisement system for re-adjusting a transmission frequency according to preset channel information received from a user before adjusting the transmission frequency. delete Receiving a cue tone signal for each channel;
determining a target advertisement to be transmitted to each set-top box corresponding to the cue tone signal;
checking the remaining resources to be used for the streaming service; and
transmitting frequency information in the remaining resources to each set-top box transmitting the target advertisement;
adjusting, by each of the set-top boxes, a transmission frequency in real time using the frequency information;
streaming the target advertisement in real time using the identified remaining resources;
A target advertisement method using the streaming service provision method of the target advertisement server, including. 11. The method of claim 10,
The step of determining the target advertisement,
Determining a target advertisement according to at least two items of viewing history through the plurality of set-top boxes, group classification information according to the viewing history, advertisement information traded for the plurality of set-top boxes, and advertisement transmission status ,
A target advertisement method using the streaming service provision method of the target advertisement server. 11. The method of claim 10,
The step of checking the remaining resources comprises:
A step of checking the remaining resources for each node capable of streaming the target advertisement,
A target advertisement method using the streaming service provision method of the target advertisement server. 11. The method of claim 10,
The step of checking the remaining resources comprises:
Establishing a session with the set-top box or checking the remaining resources for reproducing a video on demand (VoD) method target advertisement,
A target advertisement method using the streaming service provision method of the target advertisement server. delete delete 11. The method of claim 10,
After the streaming step,
The method further comprising the step of re-adjusting the transmission frequency according to the preset channel information received from the user before adjusting the transmission frequency, the target advertisement method. delete one or more processors;
network interface;
a memory for loading a computer program executed by the processor; and
a storage for storing the computer program and data;
The computer program is
an operation for receiving cue tone signals for each channel;
an operation of determining at least one target advertisement to be transmitted to a set-top box corresponding to the cue tone signal;
checking the remaining resources to be used for the streaming service;
an operation of transmitting frequency information in the remaining resources to each set-top box transmitting the target advertisement; and
streaming the at least one target advertisement using the identified remaining resources;
including,
A target advertisement server, characterized in that each of the set-top boxes adjusts a transmission frequency in real time using the frequency information.

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