KR101708836B1 - Method and System for providing target service - Google Patents

Abstract

The present invention relates to a method and system for providing a target service. The present invention provides a method for providing a target service in a target service server connected via a network with one or more gateway servers included in an individual platform, the method comprising: generating a target condition corresponding to a target service request of a provider; To the gateway server, wherein the gateway server selects a target corresponding to the target condition, and transmits the target information to the selected target broadcast receiving terminal. According to the present invention, a target service can be provided in a plurality of broadcasters' areas without leakage of personal information of a subscriber.

Targeting, broadcasting company, platform, advertisement, log, digital broadcasting contents, recommendation

Description

[0001] The present invention relates to a method and system for providing a target service,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for providing a target service, and more particularly, to a method and system for efficiently providing a target service in a situation where platforms are separately constructed for each broadcasting company.

In the past, broadcasting services have been provided in analog form, but high-quality digital broadcasting services are becoming possible due to video compression technology, network transmission technology, and processing performance improvement in broadcast receiving terminals, and furthermore, bidirectional data broadcasting services (interactive services) to be.

As a broadcasting signal including video, audio, and data is compressed and processed into a digital signal, it becomes possible to make the TV broadcasting multi-channel.

In addition, as related applications develop, not only watching broadcasts such as weather, fortune, news, securities, email, electronic program guides (EPG), TV shopping, banking, An interactive service capable of providing data (additional information) directly or indirectly related to broadcasting in response to a request is provided.

With the development of broadcasting technology as described above, broadcasting programs or advertisements that were provided to all subscribers unilaterally in the past can be selectively provided to individual subscribers.

In addition, with the start of IPTV (Internet Protocol TV) service, it is expected that a service that selectively provides useful information to a broadcasting subscriber on a TV to be watched will be further activated.

The most notable service in the selective provision of information is targeted advertisement providing service.

Targeted advertising is a service that only serves ads to target subscribers who are expected to be very interested in the products featured in a specific ad.

Targeted advertising is not limited to ads that introduce specific products, but can be used to introduce new dramas, movies, or Video On Demand (VOD).

Conventionally, various types of target advertisement providing methods have been proposed in the conventional broadcasting environment. However, conventionally, an advertiser requests a target advertisement to a specific broadcasting company, and a medium such as a telephone or a text is sent to the selected subscribers referring to subscriber management in a broadcasting system of a broadcasting company A method of providing targeted advertisements is applied.

According to the conventional technology, if a broadcasting company is classified as a variety of broadcasting companies such as a cable broadcasting company, a satellite broadcasting provider, and a terrestrial broadcasting provider, it is necessary for the advertiser to individually request advertisement for each broadcasting company, There is a problem that it causes a lot of inconvenience.

In addition, although a method of providing target advertisements integrally in other media has been proposed, in such a case, it is necessary to know the personal information of the subscribers possessed by each broadcasting company.

In order to solve the problems of the related art as described above, the present invention proposes a target service providing method and system in which an advertiser can easily request an advertisement when a plurality of broadcasting companies exist.

Another object of the present invention is to provide a target service providing method and system that can provide useful information to individual subscribers without providing personal information of subscribers belonging to each broadcasting company in the target service.

According to a preferred embodiment of the present invention, there is provided a method for providing a target service in a target service server connected to a network through one or more gateway servers included in an individual platform, Generating a corresponding target condition; And transmitting the generated target condition to at least one of the gateway servers, wherein the gateway server selects a target corresponding to the target condition, and transmits the target information to the target broadcast receiving terminal A providing method is provided.

According to another aspect of the present invention, there is provided a method of providing a target service in a gateway server belonging to a predetermined platform and connected to a target service server via a network, the method comprising: receiving, from a target service server, Receiving; Selecting a target corresponding to the target condition in cooperation with a subscriber management system belonging to the platform; And transmitting target information to the selected target broadcast receiving terminal.

According to another aspect of the present invention, there is provided a computer-readable recording medium on which a program for performing the above-described method is recorded.

According to still another aspect of the present invention, there is provided a service providing system including a target service server for generating a target condition corresponding to a target service request of a provider; And a gateway server belonging to each platform and selecting a target corresponding to the target condition in cooperation with the subscriber management system when a target condition is received from the target service server.

According to the present invention, it is possible to request a target service provided in a plurality of broadcasters' area at a time, thereby providing convenience to the advertiser.

According to the present invention, an advertiser can directly input information corresponding to a target condition or set a target condition according to an attribute of a content provided by an advertiser, thereby easily requesting a target service from an advertiser's point of view.

Further, according to the present invention, there is an advantage that an advertiser can integrally confirm the exposure effect on the target service provided by each broadcasting company.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

 Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate a thorough understanding of the present invention, the same reference numerals are used for the same means regardless of the number of the drawings.

1 is a diagram illustrating a configuration of a target service providing system according to a preferred embodiment of the present invention.

1, a target service providing system according to the present invention includes a target service server 100 and broadcasting systems 102-1 to 102-n (hereinafter referred to as '102') corresponding to each platform And the broadcasting system 102 may be connected to a plurality of broadcasting terminals 110 via a network.

Each broadcasting system 102 provides a broadcasting program according to preset program information to the broadcasting terminal 110 corresponding to its subscriber.

The broadcasting system 102 converts the video and audio signals of the broadcasting programs of the various channels into a predetermined format and transmits the converted video and audio signals to the broadcasting terminal 110.

In addition, the broadcasting system 102 schedules a transmission stream for limiting reception so that other users other than the subscriber can not access the scheduling function for the broadcast program.

Further, the broadcasting system 102 may provide an Internet service and various communication services including a separate communication server (e.g., a return path server) for processing a user's request through an uplink channel.

The broadcast receiving terminal 110 may be a set-top box that processes and reproduces a transport stream transmitted from the broadcast system 102 and executes an interactive application according to a request of the subscriber.

Meanwhile, the broadcasting system 102 is constructed as an independent platform (Platform 1 to N) for terrestrial broadcasting, satellite broadcasting, cable broadcasting and IPTV broadcasting providers.

Here, the platform may be defined as a method of providing a broadcast signal including audio, video, and data to the broadcast receiving terminal 110 belonging to the corresponding platform. For example, the platform may be a conditional access system, A terminal authentication method, a broadcast signal transmission method, and the like.

The platform may be classified into a European DVB-MHP (Digital Video Broadcasting-Multimedia Home Platform), a North American OCAP (Open Cable Application Platform), and an ACAP (Advanced Common Application Platform). However, And a method for providing a broadcast service for each service.

Hereinafter, for convenience of description, it is assumed that the broadcasting system 102 is constructed as a different platform for each broadcasting company.

Each broadcasting system 102 includes a subscriber management system (SMS) 104-1 to 104-n (hereinafter collectively referred to as '104'), and the subscriber management system 104 includes a name, Such as age, age, area, and service package information.

According to a preferred embodiment of the present invention, each broadcast system 102 includes gateway servers 106-1 through 106-n (hereinafter referred to as '106'), And provides the target service to the broadcast receiving terminal 110 in cooperation with the subscriber management system 100 and the subscriber management system 104.

According to the present invention, the broadcasting system 102 includes a customer relationship management system (CRM), a VOD usage history management system (VOD CMS (Contents Management System)) for managing VOD usage details of each subscriber, (PVS) that manages reference data such as an EPG server that manages service information, a TV usage history management system, channel change, and information on other subscribers. The gateway server 106 may further include a service provision server System can provide a target service in cooperation with at least one of the systems.

The target service server 100 according to the present invention is connected to the gateway server 106 of each broadcasting system 102 and generates a target condition according to the target service request of the provider and transmits the generated target condition to the platform requested by the provider To the gateway server 106.

The supplier may be a general advertiser, but is not limited thereto, and may include a broadcast producer who produces a drama or a movie. Any other user requesting a target service may be included in the category of the provider according to the present invention.

Here, the target condition is information for selecting the target for providing the predetermined information by the gateway server 106, such as the age, sex, residence area, preferred viewing channel, main viewing time zone, VOD purchase history and electronic commerce history Can be defined with the same information.

For example, the target condition may be defined as a subscriber who lives in Gangnam as a 20-year-old woman, has a OCN viewing ratio of 10% or more, and purchases fashion VOD once a week.

The information for generating the target condition may be directly input by using the supplier terminal 112 connected to the target service server 100 by the provider, but the present invention is not limited thereto, Or may be automatically generated by the target service server 100.

The content provided by the supplier may include general merchandise or video material.

When requesting a target service, the provider can select a desired broadcast service provider (platform), and the target service server 100 transmits the target condition to the gateway server 106 of the platform requested by the provider.

In the present invention, the information included in the target condition may be information stored in the subscriber management system 104 in most cases. Accordingly, the gateway server 106 refers to the subscriber management system 104, selects a target corresponding to the target condition, and transmits the target information to the selected target broadcasting terminal.

Here, the target information may be advertisement data for introducing the contents of the provider, for example, advertisement data for introducing a specific commodity or a newly created video (drama, movie). And may include coupon data for allowing the subscriber to receive a discount or the like without being limited thereto.

In addition, the target information may include event guide data for guidance of an event provided by the supplier, and questionnaire data for a survey.

According to the present invention, in providing the target service, the target service server 100 generates only the target condition according to the target service request of the provider, and the actual target selection is performed in the gateway server 106 included in the individual platform.

Accordingly, the personal information of the subscriber stored in the subscriber management system 104 of each broadcasting company can be provided to the target service according to the request of various suppliers without being leaked to the outside.

When the broadcast receiving terminal 110 receives the target information, the broadcast receiving terminal 110 exposes the target information at a predetermined point in time.

The target information may be output to a predetermined area of the screen when a subscriber views a preset channel or VOD, or when using a predetermined interactive service.

The broadcast receiving terminal 110 may collect the usage log of the subscriber related to the target information at the same time as outputting the target information.

Here, the usage log indicates whether the subscriber views the exposed target information, whether the subscribers request detailed information about the goods or video images to be introduced in the target information, whether they participate in the referral or target information, And information about whether or not it is possible.

The broadcast receiving terminal 110 transmits the usage log to the gateway server 106 via the network. The gateway server 106 collects the usage log received from each broadcast receiving terminal 110, And transmits it to the target service server 100 when it is satisfied.

Preferably, the gateway server 106 may generate log analysis information using each utilization log, and may transmit the log analysis information to the target service server 100.

Here, the log analysis information may be sent to the target service server 100 every predetermined period (for example, every 24 hours) as statistical data on the usage log collected during a predetermined period.

The target service server 100 receives usage log or log analysis information from the gateway server 106 belonging to each platform, and generates statistical data for each platform and platform integrated statistical data for the target information.

According to the present invention, the target service server 100 can confirm the degree of subscriber response to the target service requested by the provider, for each platform, that is, for each broadcasting company, and also for the entire broadcasting company.

Hereinafter, a target service providing system according to the present invention will be described in detail with reference to FIG. 2 to FIG.

2 is a detailed block diagram of a target service server according to the present invention.

2, the target service server 100 according to the present invention may include a target service request processing unit 200, a target condition creation unit 202, a server communication unit 204, and a statistical processing unit 206 have.

The target service request processing unit 200 receives the target service request from the provider terminal 112 connected through the network.

In more detail, the target service request processing unit 200 may include an authentication processing unit 210, an interface providing unit 212, and an input information storing unit 214.

The authentication processing unit 210 authenticates the provider through an ID and a password input by the provider.

The interface providing unit 212 transmits an interface for allowing the provider to input information related to the target service, if there is a request from the provider terminal 112.

The interface may be a web page having a predetermined input area.

The present invention is for an efficient target service. The interface according to the present invention may include an area for inputting information such as age, sex, residence area, preferred viewing channel, main viewing time zone, VOD purchase history and e-commerce history have.

The provider may enter the information directly via the interface, but a drop-down menu may be provided for each information to allow the supplier to select one of them.

The provider can appropriately set the range of the subscriber who is expected to show a great deal of interest in the contents he / she supplies using the interface according to the present invention.

In addition, the interface according to the present invention may include an area for selecting a platform desired for a target service.

The input information storage 214 stores information inputted by the provider through the interface.

In addition, the input information storage 214 may store target information transmitted by the supplier terminal 112, that is, advertisement data, coupon data, event guide data, and questionnaire data.

The target condition generation unit 202 generates a target condition of a type that can be interpreted by the gateway server 106 of each broadcasting company based on the information input by the provider.

According to another embodiment of the present invention, the target condition generation unit 202 may automatically generate a target condition through explanatory information on contents provided by the supplier.

The description information of the content may include the use of the product, the expected demand layer, the price, etc., when the content is a product, and may include characters, genre, reproduction time, can do.

When the target condition is generated through the explanatory information on the content, the process of providing the interface for inputting the detailed information may be omitted.

The server communication unit 204 transmits the generated target condition to the gateway server 106 belonging to the predetermined platform.

As described above, the provider can select a desired platform for the target service, and accordingly, the server communication unit 204 transmits the target condition to the platform of the provider, that is, the gateway server 106 of the broadcasting company.

The server communication unit 204 may transmit the target information provided by the provider together with the target condition to the gateway server 106. [

On the other hand, the server communication unit 204 can receive the usage log or log analysis information related to the target information from the gateway server 106 of each broadcasting company.

As described above, the usage log related to the target information is information that can confirm whether or not the subscriber has substantially used the target information after the target information is exposed at each broadcast receiving terminal 110.

The statistical processing unit 206 generates platform-specific statistical data or platform integrated statistical data related to each target information based on the usage log or log analysis information received from each platform.

Here, the statistical data may be expressed by an average subscriber viewing time for each target information, a detailed information request frequency for content, a content purchase frequency, and the like.

The target service server 100 provides platform-specific or platform-integrated statistical data when requested by the supplier terminal 112.

FIG. 3 is a diagram illustrating a detailed configuration of a gateway server 106 according to a preferred embodiment of the present invention.

3, the gateway server 106 according to the present invention includes a server communication unit 300, a target selection unit 302, a target information transmission unit 304, a usage log collection unit 306, Section 307. [0040]

The server communication unit 300 communicates with the target service server 100 and receives a target condition according to a request from the provider.

When the target condition is received, the target selection unit 302 analyzes the target condition and selects a target corresponding to the target condition.

At this time, the target selection unit 302 can refer to the subscriber management system 104 and select a target subscriber corresponding to the target condition.

The target condition according to the present invention may include subdivided information such as age, sex, residence area, channel viewing history, and VOD purchase history according to the information input by the provider or description information on the content, ) Will select a target subscriber corresponding to this target condition.

Then, the target information transmitting unit 304 transmits the target information provided by the provider or stored in a separate database to the selected broadcast receiving terminal 110 of the target subscriber.

At this time, the target information transmitting unit 304 extracts the address information of the broadcast receiving terminal 110 of the subscriber selected as the target and transmits the target information to the target broadcast receiving terminal 110.

The target information transmitted as described above may be exposed according to a preset schedule at the broadcast receiving terminal 110 or when a subscriber views a predetermined channel or uses an interactive service.

The subscriber can confirm an advertisement for a predetermined commodity or a video object through the exposed target information, and can perform actions such as acquiring a coupon, confirming an event guidance, participating in a questionnaire.

The broadcast receiving terminal 110 monitors whether the subscriber uses the exposed target information through a predetermined application, and records a usage log related to the use of the target information of the subscriber.

Here, the usage log of the subscriber may be information such as the viewing time of the target information, whether to request detailed information about the content to be introduced in the target information, whether to participate in the questionnaire,

The broadcast receiving terminal 110 transmits the usage log to the gateway server 106 periodically or when a preset condition is satisfied. Preferably, the broadcast receiving terminal 110 can transmit the usage log to the gateway server 106 when the capacity of the usage log stored in the buffer is equal to or larger than a preset size, or when a preset time comes.

The transmission of the usage log may be performed through a return path used in a known Internet network or a broadcasting network.

The usage log collecting unit 306 of the gateway server 106 stores usage logs transmitted by the broadcast receiving terminals 110 and the log analyzing unit 307 generates log analysis information by statistically processing the stored usage logs . Here, the log analysis information is statistical information on whether or not the provided target information is provided and used for a predetermined period of time. The server communication unit 300 transmits the usage log or log analysis information collected by the target service server 100 when the predetermined condition is satisfied.

As described above, the target service server 100 generates statistical data for each platform or platform integrated statistical data for each target information using the transmitted utilization log or log analysis information.

Here, the log analysis information may be short-term statistical data for specific target information, and the statistical data generated by the target service server 100 may be statistical data generated by summing up short-term log analysis information.

According to the present invention, a provider, particularly an advertiser, can collectively request a target service through a target service server 100, but the selection of a target substantially corresponding to a target condition is performed by a gateway server (not a target service server 100) 106), so that it is possible to provide useful information to each subscriber without leakage of personal information of the subscriber.

4 is a flowchart illustrating a process of providing a target service according to the present invention.

4 is a diagram illustrating a processing procedure between a provider terminal and a target service server.

4, after a connection is established between the supplier terminal 112 and the target service server 100 (step 400), the supplier terminal 112 transmits the ID and password input by the provider to the target service server 100 (Step 402).

The target service server 100 authenticates the connected provider terminal using the provider ID and password and the pre-stored provider related information (step 404).

Then, the target service server 100 transmits an interface for inputting information related to the target condition to the supplier terminal 112 (step 406).

The supplier terminal 112 receives the detailed information input by the provider into the interface (step 408), and transmits the received input information to the target service server 100 (step 410).

Thereafter, the target service server 100 provides a target service in cooperation with the gateway server 106 of each platform (step 412).

On the other hand, the target service server 100 receives the usage log from each broadcast receiving terminal 110 for the target information from the gateway server 106 of each broadcasting company (step 414) Star statistical data and platform integrated statistical data (step 416).

As described above, the target service server 100 may generate statistical data using log analysis information.

If there is a request from the supplier terminal 112 (step 418), the target service server 100 transmits the statistical data generated in step 416 to the supplier terminal 112 (step 420).

Meanwhile, FIG. 5 is a diagram illustrating a processing procedure between a target service server and a gateway server.

Referring to FIG. 5, the target service server 100 generates a target condition according to a request from the provider (step 500).

In step 500, the target condition may be automatically generated according to the information input by the supplier or the description information on the contents provided by the supplier.

The target service server 100 then identifies the platform requested by the supplier (step 502) and sends the target condition to the gateway server 106 belonging to the requested platform (step 504).

The gateway server 106 analyzes the target condition (step 506) and refers to the subscriber management system 104 to select a target corresponding to the analyzed target condition (step 508).

Then, the gateway server 106 confirms the address information of the broadcast receiving terminal 110 of the selected target (step 510) and transmits the target information to the broadcast receiving terminal 110 (step 512).

The broadcast receiving terminal 110 outputs the target information on the screen when the preset schedule or predetermined condition is satisfied (step 514).

The broadcast receiving terminal 110 records the usage log of the subscriber together with the output of the target information (step 516), and transmits the recorded usage log to the gateway server 106 (step 518).

The gateway server 106 collects the usage log transmitted from the broadcast receiving terminal 110 (step 520) and transmits the collected usage log to the target service server 100 (step 522).

The target service server 100 generates statistical data as in step 416 of FIG. 4 using the usage log transmitted from the gateway server 106 of each broadcasting company.

According to the present invention, the target service server 100 is placed outside the broadcasting company, the target service server 100 processes the target service request of the provider, and the target selection is performed by the gateway server 106 belonging to the broadcasting company The provider can easily request a target service from a plurality of broadcasting companies, and further, the target service can be provided without leakage of personal information of each subscriber.

It will be apparent to those skilled in the relevant art that various modifications, additions and substitutions are possible, without departing from the spirit and scope of the invention as defined by the appended claims. The appended claims are to be considered as falling within the scope of the following claims.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram illustrating a configuration of a target service providing system according to a preferred embodiment of the present invention; FIG.

2 is a diagram showing a detailed configuration of a target service server according to the present invention;

3 is a diagram illustrating a detailed configuration of a gateway server according to a preferred embodiment of the present invention.

4 is a flowchart illustrating a target service providing process according to the present invention.

5 is a diagram showing a processing procedure between a target service server and a gateway server;

Claims (11)

A method for providing a target service in a target service server connected through a network with a gateway server belonging to a platform established for each of a plurality of broadcasting companies, Generating a target condition corresponding to a target service request of the provider; And Transmitting the generated target condition to each gateway server belonging to one or more platforms selected by the provider , ≪ / RTI & Wherein the generating the target condition comprises: Generating the target condition in a form that each gateway server belonging to the one or more platforms can interpret, The gateway server analyzes the target condition and interworks with at least one of a subscriber management system, a customer relationship management system, a VOD usage history management system, an EPG server, a TV usage history management system, and a provisioning system included in a platform to which the gateway server belongs Selecting a target broadcast receiving terminal corresponding to the target condition, and transmitting the target information to the selected target broadcast receiving terminal. The method according to claim 1, Wherein the target information includes at least one of advertisement data, coupon data, event guidance data, and questionnaire data. The method according to claim 1, Transmitting an interface for inputting at least one of age, sex, residence area, preferred viewing channel, main viewing time zone, VOD purchase history and electronic commerce history to the terminal of the provider, And a target condition is generated based on information received through the interface. The method according to claim 1, Further comprising receiving descriptive information about content provided by the provider, Wherein the target condition is automatically generated using explanatory information on the content. delete The method according to claim 1, Receiving a usage log related to the target information from the gateway server; And And generating at least one of statistical data for each platform and platform integrated statistical data for the target information using the utilization log. The method according to claim 1, Receiving log analysis information analyzing a utilization log of each subscriber for the target information from the gateway server; And And generating at least one of statistical data for each platform and platform integrated statistical data for the target information using the log analysis information. A method for providing a target service in a gateway server belonging to a platform established for a plurality of broadcasting companies and connected to a target service server through a network, Receiving a target condition generated according to a target service request of a provider from the target service server; Analyzing the target condition belonging to the platform and interworking with at least one of a subscriber management system, a customer relationship management system, a VOD usage history management system, an EPG server, a TV usage history management system, and a provisioning system included in a platform Selecting a target broadcast receiving terminal corresponding to the target condition; And Transmitting target information to the selected target broadcast receiving terminal , ≪ / RTI & Wherein the received target condition is generated at the target service server in a form that can be interpreted by each gateway server belonging to one or more platforms selected by the provider. 9. The method of claim 8, Receiving a usage log of the target information from the target broadcast receiving terminal; And And collecting the received usage log and transmitting the collected usage log to the target service server. 9. A computer-readable recording medium on which a program for performing the method according to any one of claims 1 to 8 is recorded. A target service server for generating a target condition corresponding to a target service request of the provider and transmitting the generated target condition to each gateway server belonging to one or more platforms selected by the provider; And A subscriber management system, a customer relationship management system, a VOD usage history management system, and a subscriber management system, which are included in the platform to which the subscriber management server belongs, respectively, when the target condition is received from the target service server, A gateway server for selecting a target broadcast receiving terminal corresponding to the target condition in cooperation with at least one of an EPG server, a TV usage history management system, and a provisioning system, and transmitting target information to the selected target broadcast receiving terminal , ≪ / RTI & Wherein the target condition is generated in a form that can be interpreted by each gateway server belonging to one or more platforms selected by the provider.

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