KR101688086B1 - Apparatus for managing cue information and apparatus for providing targeted advertising - Google Patents

Abstract

The present invention relates to a queue information management apparatus for generating queue information used as reference information for providing a target advertisement in a receiver and transmitting the generated queue information to a receiver and dynamically managing queue information changed according to a broadcasting situation, To a target advertisement providing apparatus.
Storage means for storing a program; And a processor for executing the program, the program comprising: a first instruction for generating and storing queue information including identification information of a program supplier, time band information to be targeted at a receiver at a receiver, and queue owner information; A second instruction to obtain and store correction time information at the receiver for the program supplier; And a third instruction for transmitting at least one of the queue information and the correction time information to the receiver, wherein the correction time information includes correction time information per channel.

Description

TECHNICAL FIELD [0001] The present invention relates to a queue information management apparatus and a target advertisement providing apparatus,

The present invention relates to a queue information management apparatus for generating queue information used as reference information for providing a target advertisement in a receiver and transmitting the generated queue information to a receiver and dynamically managing queue information changed according to a broadcasting situation, To a target advertisement providing apparatus.

In a broadcasting system such as cable broadcasting or satellite broadcasting, a broadcasting system operator (SO) receives a broadcasting signal provided by a program provider (PP) and transmits the broadcasting signal to a receiver. The receiver processes the broadcasting signal provided by the broadcasting platform provider and provides the signal to the viewer.

Meanwhile, the broadcasting platform provider uses cue tone as a criterion for identifying a local commercial window for providing its own broadcasting signal, for example, local advertisement, rather than a broadcasting signal provided by the program provider.

More specifically, the program provider transmits a broadcast program and an advertisement, and allocates a part of the advertisement time assigned to the broadcast program provider to the broadcast platform provider. After that, the program provider transmits the QTON to the broadcasting platform provider when the advertisement time allocated to the broadcasting platform provider is reached. When the broadcasting platform operator receives the curtain from the program supplier, it transmits the local advertisement to the receiver, and the receiver receives the signal, processes it, and provides it to the viewer.

On the other hand, a receiver for receiving and providing a broadcast signal, for example, a set-top box, provides an advertisement, such as a target advertisement (also referred to as a personalized advertisement or a customized advertisement) stored in advance in a receiver instead of an advertisement transmitted as a broadcast signal by a program provider or a broadcasting platform provider Is being developed.

For example, the name of a computer-readable recording medium, which was filed on September 26, 2011 by the present applicant and was registered on December 19, 2013, entitled " Japanese Patent Application No. 10-1345187 (Patent Document 1) discloses a technique for providing a personalized advertisement stored in a set-top box.

More specifically, in Korean Patent No. 10-1345187, a set-top box receives a synchronization signal and provides a personalized advertisement based on a synchronization signal. The synchronization signal is, for example, a signal including a start time and a duration of a time band in which the set-top box can provide a personalized advertisement. Or the synchronization signal may be a signal including, for example, the start time and end time of the time band in which the set-top box can provide personalized advertisements.

However, Korean Patent Registration No. 10-1345187 does not specifically disclose the synchronization signal, and the synchronization signal is described as being capable of taking the form of a curtain, subtitle data, or voice multiplex broadcasting data.

In particular, when a plurality of program providers transmit synchronization signals, such as QTON, to the broadcasting platform operator, the broadcasting platform provider needs to systematically manage the QTON. However, Korean Patent Registration No. 10-1345187 does not specifically disclose or suggest a method for generating and managing a curtain received from a plurality of program providers by a broadcasting platform provider.

In addition, in the aforementioned Korean Patent No. 10-1345187, only a configuration in which a receiver receives and stores a personalized advertisement in advance and then provides a targeted advertisement (also referred to as a personalized advertisement or a customized advertisement) according to a synchronization signal, But it does not disclose or suggest specific ways to provide targeted advertising.

On the other hand, since there is a delay time until the actual broadcast signal is received and processed by the receiver, the receiver can not provide the broadcast signal at the correct time.

For example, the delay time of performing the transcoding at the broadcasting platform provider, the delay time of the transmission network, the delay time of the signal processing at the receiver, and the delay time of the program provider and / or broadcasting platform and / There may be various delay times such as a delay time depending on the difference of the standard time of the time.

However, according to the related art, the receiver can not accurately provide the broadcast signal by reflecting the delay time.

1. Korean Patent No. 10-1345187

It is an object of the present invention to provide a cue information management apparatus and a cue information management apparatus for generating queue information used as reference information for providing a target advertisement in a receiver and transmitting the cue information to a receiver and dynamically managing queue information changed according to a broadcasting situation, It is an object of the present invention to provide a target advertisement providing apparatus that provides targeted advertisement.

According to an aspect of the present invention, there is provided an information processing apparatus including: storage means for storing a program; And a processor for executing the program, the program comprising: a first instruction for generating and storing queue information including identification information of a program supplier, time band information to be targeted at a receiver at a receiver, and queue owner information; A second instruction to obtain and store correction time information at the receiver for the program supplier; And a third instruction for transmitting at least one of the queue information and the correction time information to the receiver, wherein the correction time information includes correction time information per channel.

In the queue information management apparatus according to the present invention, the time band information may include any one of first time band information including a start time and a duration, or second time band information including a start time and an end time .

In the queue information management apparatus according to the present invention, the queue information may include a first queue type for providing an arbitrary advertisement among the plurality of advertisements stored in advance in the receiver as the target advertisement, a second queue type for canceling the queue information And a third queue type for providing a specific advertisement among the plurality of advertisements previously stored in the receiver as the target advertisement.

Further, in the queue information management apparatus according to the present invention, the queue owner information may be either information indicating the program provider or information indicating a broadcast platform provider.

Further, in the queue information management apparatus according to the present invention, the correction time information may include at least one of a delay time due to transcoding in a system of a broadcasting platform provider, a delay time according to transmission from the system of the broadcasting platform provider to the receiver, And a time determined based on at least one of the difference between the system of the program provider, the system of the broadcasting platform provider, and the standard time at the receiver.

Also, the first instruction may include a 1-1 instruction for acquiring and storing the queue information from a system of the program provider or a system of a broadcasting platform vendor.

In the queue information management apparatus according to the present invention, the first instruction may include a 1-2 instruction for periodically updating the queue information in a predetermined cue message window.

In the queue information management apparatus according to the present invention, the first instruction may include a first to third instructions for acquiring and generating the queue information from a system of a program provider or a system of a broadcasting platform provider in real time.

Also, in the queue information management apparatus according to the present invention, the third instruction may include a third instruction to periodically transmit the queue information to the receiver.

In the queue information management apparatus according to the present invention, the third instruction may include a third-second instruction for transmitting at least one of the queue information and the correction time information according to a request from the receiver.

In the queue information management apparatus according to the present invention, the third instruction may include a 3-3 instruction for transmitting the queue information in a predetermined queue message window to the receiver.

In the queue information management apparatus according to the present invention, the third instruction may include a third instruction for transmitting the queue information to the receiver in real time.

The queue information management apparatus according to the present invention may further include a fourth instruction for receiving and storing the details of providing the target advertisement from the receiver.

The present invention also relates to a storage medium for storing a program, And a processor executing the program, the program comprising: a first instruction to receive and store at least a portion of a targeted advertisement; A second instruction for receiving the specified correction time information for the program supplier; And a third instruction to receive queue information including time zone information and queue owner information including at least identification information of a program provider, at least a time band in which a target advertisement is to be provided at a receiver, and queue owner information; And a fourth instruction to provide the target advertisement based on the queue information and the correction time information, wherein the correction time information includes channel-specific correction time information.

The target advertisement providing apparatus according to the present invention may further include a fifth instruction for transmitting target advertisement provision history information including the number of times the target advertisement is provided and the queue owner information.

In addition, in the target advertisement providing apparatus according to the present invention, the second instruction may include a second instruction to request transmission of the correction time information.

Also, in the target advertisement providing apparatus according to the present invention, the third instruction may include a third instruction to request transmission of the queue information.

Further, in the target advertisement providing apparatus according to the present invention, the first instruction may include a 1-1 instruction for receiving and storing at least a part of a plurality of advertisements in advance, and the queue information may include at least one of the pre- A second queue type for canceling the queue information, and a third queue type for providing a specific advertisement among the plurality of pre-stored advertisements as the target advertisement, Queue type information, and the fourth instruction may include a fourth instruction to provide a target advertisement according to the queue type information among the plurality of advertisements.

According to the present invention, a queue information management apparatus for generating queue information used as reference information for providing a target advertisement in a receiver and transmitting the generated queue information to a receiver and dynamically managing queue information changed according to a broadcasting situation, It is possible to provide a target advertisement providing apparatus that provides the advertisement.

In particular, the correction time can be used to indicate the exact time at which the targeted advertisement will be served in the targeted ad serving device.

Also, a time zone in which target advertisements can be provided to each of the program provider and the broadcasting platform provider can be designated, and the settlement according to the provision of the target advertisement can be easily performed.

1 is an exemplary block diagram of a queue information management apparatus according to the present invention;
2 is an exemplary block diagram of a program stored and executed by the queue information management apparatus according to the present invention;
3 is an exemplary flowchart of queue information management performed by the queue information management apparatus according to the present invention.
4 is an exemplary block diagram of a target advertisement providing apparatus according to the present invention;
5 is an exemplary block diagram of a program stored and executed by a target advertisement providing apparatus according to the present invention;
6 is an exemplary flowchart of a target advertisement provision performed by a targeted advertisement provision apparatus according to the present invention;

Hereinafter, embodiments of a queue information management apparatus and a target advertisement providing apparatus according to the present invention will be described more specifically with reference to the accompanying drawings.

1 is a queue information management apparatus according to the present invention.

Referring to FIG. 1, a queue information management apparatus 100 includes a processor 110 and a storage unit 130.

The processor 110 reads and executes the program 150 stored in the storage means 130.

The storage means 130 stores the program 150. The storage means 130 is, for example, a nonvolatile memory or a volatile memory that can be read and written.

The queue information management apparatus 100 according to the present invention is preferably operated by a broadcasting platform operator.

2 is an exemplary block diagram of a program stored and executed by the queue information management apparatus according to the present invention.

The program 150 includes the first instruction 150-1 to the third instruction 150-3. The program 150 may further include a fourth instruction 150-4.

The first instruction 150-1 generates and stores the queue information including the identification information of the program supplier, the time band information at which the target advertisement is to be provided at the receiver, and the queue owner information.

The time band information may include any one of first time band information including a start time and a duration or second time band information including a start time and an end time.

The queue information may include a first queue type for providing any one of a plurality of advertisements previously stored in the receiver as a target advertisement, a second queue type for canceling the queue information, and a second queue type for canceling the queue information, And queue type information including one of the third queue types providing the second queue type.

The queue owner information may be either information indicating the program provider or information indicating the broadcast platform provider.

The logical structure of the table representing the queue information is shown in Table 1 as an example.

Field name type Basic setting pp_id int (Not Null) cue_time datetime (Not Null) cue_owner enum 'PP' duration int (Not Null) cue_type enum 'normal'

pp_id is an identifier of program provider and has type int.

The cue_time is the UTC absolute time and the datetime type as the start time in the time band information to be provided by the receiver in the target advertisement.

The cue_owner has an enum type as the owner of the time zone in which the target advertisement is to be provided at the receiver, that is, the advertisement time, and is in the form of an enum ('PP', 'SO').

If 'PP' is specified, the advertisement fee for the advertisement time is settled on the program provider side, and if the advertisement price is designated as 'SO', the advertisement price for the advertisement time can be settled on the broadcasting platform provider side. However, the details of the settlement may vary depending on the specific settlement method.

duration is the duration in seconds of the time-band information to be provided by the receiver at the receiver and is of type int.

It is also possible to use the end time of the time band information in which the target advertisement is to be provided in the receiver instead of the duration, but in this example, the table is defined based on the duration.

cue_type is a type of queue, with an enum type, enum ('normal', 'cancel', 'replace'), with a default of 'normal'. 'Normal' means that the receiver can select and play any target advertisement as long as other conditions are satisfied. 'cancel' is a queue for canceling an existing queue. In other words, if the receiver is 'cancel', the queue corresponding to pp_id and cue_time among the previously received queues can be retrieved and deleted, and if there is no corresponding queue, the receiver can ignore it. 'replace' means that the receiver must reproduce a specific target advertisement rather than selecting and providing any target advertisement.

It should be understood, however, that such examples are illustrative and that various modifications are possible.

The first instruction 150-1 may include a 1-1 instruction 150-1-1 for acquiring and storing the queue information from the system of the program provider or the system of the broadcasting platform provider. That is, the program provider or the broadcasting platform carrier transmits the information necessary for generating the queue information or generating the queue information to the queue information generating apparatus according to the present invention, so that the queue information generating apparatus according to the present invention can store the queue information.

Also, the first instruction 150-1 may include a first instruction 150-1-2 that periodically updates the queue information in a predetermined queue message window.

The queue message window is the time zone of the queue information to be sent to the receiver. For example, when the queue information within 5 minutes is transmitted to the receiver at the time of generating the queue information, the queue message window becomes 5 minutes.

By periodically updating the queue information in the queue message window through the first-second instruction 150-1-2, the correct queue information can be transmitted to the receiver.

Meanwhile, the first instruction 150-1 may include a first 1-3 instruction 150-1-3 for acquiring and generating queue information from a system of a program provider or a system of a broadcasting platform provider in real time. In particular, in case of live broadcasting, it is necessary to generate the curtains for advertisement insertion in real time. For this, the first to third instructions 150-1-3 may generate the queue information in real time on the basis of the information of the program provider's system or the information transmitted from the system of the broadcasting platform provider. The generated queue information in real time can be immediately transmitted to the receiver.

The second instruction 150-2 obtains and stores correction time information at the receiver for the program provider.

The correction time information includes delay time due to transcoding in the system of the broadcasting platform provider, delay time according to transmission from the system of the broadcasting platform provider to the receiver, processing delay time in the receiver, Lt; / RTI > is the time determined based on at least one of the differences in standard time at the receiver.

The logical structure of the table indicating the correction time information is illustrated in the following Table 2 as an example.

Field name type Basic setting stb_type_id int (Not Null) pp_id int Null delay int 0

stb_type_id represents identification information of a receiver, that is, a type of a set-top box, and has an int type as identification information of, for example, a B box or a B box light of SK broadband.

pp_id is an identifier of program provider and has type int. Null is also set to default, in this case delay means the default.

delay has an int type as the delay time (correction time), and is in units of ms.

It should be understood, however, that such examples are illustrative and that various modifications are possible.

On the other hand, since the delay time is similar for most channels and the delay time differs only for a small number of channels, the delay time is registered for a small number of channels having a delay time difference, and the delay time for other channels is set to null And register.

For example, when the delay time (correction time) is 0.1 second for a channel having a pp_id of 391 (for example, a channel assigned to the program provider AAA) and the delay time (correction time) is 1 second for all remaining channels, Examples of correction time information are shown in Table 3 below.

Example of correction time information per channel {"stb_type": "skb b box",
"delays": [
{"pp_id": 0, "delay": 1000},
{"pp_id": 391, "delay": 100}}
]
}

It should be understood, however, that such examples are illustrative and that various modifications are possible.

The third instruction 150-3 transmits at least one of the queue information and the correction time information to the receiver.

The third instruction 150-3 may include a third-order instruction 150-3-1 for periodically transmitting the queue information to a receiver, for example. Since the queue information can be changed at regular intervals, it is periodically transmitted to the receiver through the 3-1 instruction 150-3-1.

In addition, the third instruction 150-3 may include a third-second instruction 150-3-2 for transmitting at least one of the queue information and the correction time information according to a request from the receiver.

For example, when the receiver is powered on and initial operation is performed, the receiver may request at least one of the queue information and the correction time information to the queue information management apparatus according to the present invention. At least one of the queue information and the correction time information is transmitted to the receiver through the third-second instruction 150-3-2.

Also, the third instruction 150-3 may include a third 3-3 instruction 150-3-3 for transmitting the queue information in the pre-designated queue message window to the receiver. The queue message window is as described above.

Meanwhile, the queue information transmitted to the receiver through the third instruction 150-3 can be transmitted in the form of a queue message, for example, as shown in Table 4 below.

Table 4 is an exemplary specification of a queue message.

field Number of bits (number of bytes) protocol_id 8 (1) version 8 (1) count 16 (2) for (i = 0; i <count; i ++); pp_id 16 (2) cue_time 32 (4) duration 8 (1) cue_type 8 (1) cue_owner 8 (1) }

The protocol_id is identification information of the protocol, for example, 0.

The version is the version of the protocol, starting with 1 and increasing with the protocol revision.

count is the number of queue information included in the queue message. The queue information is repeatedly inserted by the number of the queue information by count.

pp_id, cue_time, duration, cue_type, and cue_owner are the same as those in Table 1, and therefore, detailed description thereof will be omitted.

Meanwhile, when a queue is generated in a plurality of channels, the queue message standard shown in Table 5 may be used.

field Number of bits (number of bytes) protocol_id 8 (1) version 8 (1) start_pp_id 16 (2) count 16 (2) for (i = 0; i <count; i ++); cue_time 32 (4) duration 8 (1) cue_type 8 (1) cue_owner 8 (1) }

start_pp_id is identification information of the program provider having the lowest identification information among program providers.

Others are described in [Table 1]. Are the same as in [Table 4], and detailed description will be omitted.

Meanwhile, as described above, the first instruction 150-1 may include the first to third instructions 150-1-3 for acquiring and generating the queue information from the system of the program provider or the system of the broadcasting platform provider in real time .

It is also possible to generate the queue information in real time on the basis of information such as the queue information transmitted from the system of the program provider in real time. In this case, the third instruction 150-3 may include a third instruction (150-3-4) for transmitting the queue information to the receiver in real time.

Meanwhile, the queue information management apparatus according to the present invention may further include a fourth instruction 150-4.

The fourth instruction 150-4 receives and stores the details of providing the target advertisement from the receiver. And receives and stores target advertisement provision history information including the number of times of providing the target advertisement and the queue owner information.

Table 6 below is an example of a system information table maintained by the queue information management apparatus according to the present invention.

Field name type Explanation cue_owner int enum ('PP', 'SO') asset_id int Identification information for targeted ads pp_id int Program provider identification information delivered_imp int Cumulative impression count ...

It should be understood, however, that such examples are illustrative and that various modifications are possible.

The target advertisement provision history information may be used later for settlement according to the target advertisement provision between the advertiser, the broadcasting platform provider, and the program provider.

Meanwhile, the queue information management apparatus according to the present invention can maintain various tables in addition to the above-described information.

[Table 7] is an example of a system information table maintained by the queue information management apparatus according to the present invention.

Field name type Basic setting cue_msg_window int 300 cue_creation_cycle int 60 cue_distribution_cycle int 60 default_imp_cap int 10 cue_multicast_address cue_multicast_port cue_msg_req_url delay_req_url ad_asset_req_url ad_imp_log_post_url ...

cue_msg_window is in seconds and represents the queue message window. The default setting is 300 seconds, or 5 minutes.

cue_creation_cycle is a cycle of generating a queue message, and the default setting is 60 seconds.

cue_distribution_cycle is the period for sending the queue message to the receiver. The default setting is 60 seconds.

default_imp_cap is the maximum number of times a particular receiver can play the same ad in a day, with 0 meaning no limit.

cue_multicast_address is a multicast IP address that periodically transmits a queue message.

cue_multicast_port is the multicast port number.

cue_msg_req_url is a URL used by the receiver when requesting a queue message (HTTP GET).

delay_req_url is the URL that the receiver uses to request the delay time (correction time).

ad_asset_req_url is a URL that the listener uses to obtain a list of creatives to download.

ad_imp_log_post_url is the path where the listener will report ad execution performance (the URL that the HTTP POST will use).

And other basic information used throughout the system.

It should be understood, however, that such examples are illustrative and that various modifications are possible.

[Table 8] is an example of a receiver information table maintained by the queue information management apparatus according to the present invention.

Field name type Basic setting stb_type_id int 300 stb_type_description enum 60 ...

stb_type_id is the type of int and is the identification of the type of receiver.

stb_type_description is an enum type enum ('SKB B box', 'SKB B box light', ...).

And may include other necessary information.

It should be understood, however, that such examples are illustrative and that various modifications are possible.

[Table 9] is an example of a program provider information table maintained by the queue information management apparatus according to the present invention.

Field name type pp_id int pp_name varchar () genre_type enum contact_person varchar () contact_email varchar () contact_phone varchar () ...

pp_id is an int type as identification information of the program provider.

pp_name is, for example, the name of a program supplier, such as "CNN "," OCN ", and the like.

genre_type is an enum, 1: News-Korean, 2: News-English, 3: News-Others, 4: Movies-All, 5: Movies-Action, -English, ..., and so on.

contact_person is the name of the contact person of the program provider, contact_email is the email address of the contact person, and contact_phone is the telephone number of the contact person.

And may include other necessary information.

It should be understood, however, that such examples are illustrative and that various modifications are possible.

[Table 10] is an example of a target advertisement information table maintained by the queue information management apparatus according to the present invention.

Field name type Explanation asset_id int Identification information for targeted ads asset_title varchar () Title of targeted ad asset_description text Description of targeted ads advertiser_id int Advertiser's identifying information protocol_type enum Transport protocol format (HLS, ...) encoding_type enum Encoding format (MPEG H.264 ...) resolution_type enum Resolution (SD, HD 720p, HD 1080p, ...) asset_size int Size of targeted ad play_time int Targeted ad duration asset_uri varchar () URI to get targeted ads ...

It should be understood, however, that such examples are illustrative and that various modifications are possible.

3 is an exemplary flowchart of queue information management performed by the queue information management apparatus according to the present invention.

Referring to FIG. 3, first, the queue information including the identification information of the program provider, the time band information to which the target advertisement is provided at the receiver, and the queue owner information is generated and stored (S100). The step S100 is performed through the first instruction 150-1, the 1-1 instruction 150-1-1 to the 1-3 instruction 150-1-3.

Next, correction time information in the receiver for the program supplier is obtained and stored (S120). Step S120 is performed through the above-described second instruction 150-2.

Next, at least one of the queue information and the correction time information is transmitted to the receiver (S140). The step S140 is performed through the third instruction 150-3, the third-instruction 150-3-1 to the third-fourth instruction 150-3-4.

Next, a description of providing the target advertisement from the receiver is received and stored (S160). Step S160 is performed through the above-described fourth instruction 150-4.

As described above, according to the present invention, the receiver can generate queue information used as reference information for providing a target advertisement, transmit the queue information to a receiver, and dynamically manage queue information changed according to a broadcasting situation.

In particular, the correction time can be used to indicate the exact time at which the targeted advertisement will be served in the targeted ad serving device.

Also, a time zone in which target advertisements can be provided to each of the program provider and the broadcasting platform provider can be designated, and the settlement according to the provision of the target advertisement can be easily performed.

4 is an exemplary block diagram of a target advertisement providing apparatus according to the present invention. Referring to FIG. 4, a target advertisement providing apparatus 200 according to the present invention includes a processor 210 and a storage means 230.

The processor 210 reads and executes the program 250 stored in the storage means 230.

The storage means 230 stores the program 250. The storage means 230 is, for example, a nonvolatile memory or a volatile memory that can be read and written.

The target advertisement providing apparatus 200 according to the present invention may be, for example, a receiver or a set-top box receiving and providing a broadcast signal.

5 is an exemplary block diagram of a program stored and executed by the target advertisement providing apparatus according to the present invention.

The program 250 includes first to fourth instructions 250-1 to 250-4. The program 250 may further include a fifth instruction 250-5.

The first instruction 250-1 receives and stores at least a portion of the targeted advertisement. For example, the target advertisement providing apparatus 200 according to the present invention receives and stores at least a part of a target advertisement from a system of a broadcasting platform operator or a system of an advertisement provider.

For example, if the target advertisement includes a plurality of video files provided according to the playlist file and the playlist file, the first instruction 250-1 may receive and store a part of the playlist file and the video file. That is, the first instruction 250-1 may receive only the playlist file, receive the image file if necessary, receive only a part of the playlist file and the image file, and receive the remaining part of the image file if necessary. For example, when the size of the video file is very large, it is possible to receive and reproduce a necessary portion while receiving only the initial portion of the playlist file and the video file, while providing the target advertisement.

The first instruction 250-1 may include a first 1-1 instruction 250-1-1 for receiving and storing at least a part of a plurality of advertisements in advance. That is, the target advertisement providing apparatus according to the present invention may receive and store at least a part of a plurality of advertisements in advance, and then select a target advertisement from among a plurality of stored advertisements, or extract a designated target advertisement, and then provide the target advertisement. For example, if a plurality of advertisements includes a plurality of image files provided according to the playlist file and the playlist file, the first instruction 250-1-1 may receive and store a part of the playlist file and the image file .

The second instruction 250-2 receives, for example, the correction time information specified for the program provider from the system of the broadcasting platform provider. The correction time information may be received from, for example, a system of a program provider or a system of a provider providing a separate targeted advertisement. In particular, since the delay time due to the transcoding, which occupies most of the correction time information, is often determined by the system of the broadcasting platform provider, the correction time information is preferably received from the system of the broadcasting platform provider.

The second instruction 250-2 may include, for example, a 2-1 instruction 250-2-1 requesting transmission of correction time information to a system of a broadcasting platform operator.

In the case where the power is applied and the initial operation is performed as described in the above-described queue information management apparatus, the target advertisement providing apparatus according to the present invention transmits the target advertisement to the broadcast platform provider through the 2-1 instruction 250-2-1 The system may request transmission of the correction time information to the system (or the system of the program provider or the system of the provider providing separate targeted advertisements).

The third instruction 250-3 receives, for example, from the system of the broadcasting platform provider, the queue information including the identification information of the program provider, the time band information including at least the time band in which the target advertisement is to be provided at the receiver and the queue owner information do. The queue information may be received, for example, from a system of a program provider or from a system of a provider providing targeted advertisements.

The third instruction 250-3 may include, for example, a 3-1 instruction 250-3-1 requesting transmission of the queue information to the system of the broadcasting platform provider.

In the case where the power is applied and the initial operation is performed as described in the above-described queue information management apparatus, the target advertisement providing apparatus according to the present invention transmits the target advertisement to the broadcast platform provider through the 3-1 instruction 250-3-1 The system may request the transmission of the queue information to the system (or the system of the program provider or the system of the provider providing the targeted advertisement).

Since the queue information can be generated in real time as described in the queue information management apparatus, when the target information providing apparatus according to the present invention transmits the queue information in the above-described queue information management apparatus, can do.

Also, since the queue information can be changed every predetermined time as described in the queue information management apparatus, the target advertisement providing apparatus according to the present invention can periodically receive the queue information.

When the queue information is periodically received, the target advertisement providing apparatus according to the present invention updates the queue information. For example, when the queue information is newly received for the same time of the same program supplier in the above-described queue message window (i.e., when the time-band information including at least the time band in which the target advertisement is to be provided is the same) And only the newly received queue information can be validated.

The fourth instruction 250-4 is a first instruction 250-1 based on the correction time information received through the second instruction 250-2 and the queue information received through the third instruction 250-3. At least a portion of which is received and stored.

For example, the queue information received through the third instruction 250-3 includes a first queue type for providing any one of a plurality of advertisements at least partially pre-stored in the target advertisement providing apparatus (receiver) as target advertisements, And a queue type information including one of a second queue type canceling and a third queue type providing a specific advertisement as a target advertisement among a plurality of advertisements at least partially pre-stored in the target advertisement providing apparatus (receiver) .

When at least a portion of the target advertisement is received and stored, the target advertisement providing apparatus 200 according to the present invention receives the remaining portion of the target advertisement from the system of the broadcasting platform operator or the system of the provider providing the targeted advertisement, / RTI &gt;

Meanwhile, when the target advertisement is completely received and stored through the first instruction 250-1, the target advertisement is provided without any additional receiving process.

The fourth instruction 250-4 includes a 4-1 instruction 250-4-1 for providing a target advertisement according to queue type information among a plurality of advertisements stored through the 1-1 instruction 250-1-1, . &Lt; / RTI &gt;

The target advertisement providing apparatus according to the present invention stores the target advertisement, in particular, based on the correction time. The correction time information includes delay time due to transcoding in the system of the broadcasting platform provider, delay time according to transmission from the system of the broadcasting platform provider to the receiver, processing delay time in the receiver, And a difference in standard time at the receiver.

Using the correction time, the target advertisement providing apparatus according to the present invention can provide the target advertisement at the correct time.

In other words, for an advertisement to be provided at 1:30:30 PM, if the correction time is 1 second, the target advertisement is provided at 1:30:30:13 PM considering the correction time.

Meanwhile, referring to FIG. 5, the program 250 may further include a fifth instruction 250-5.

The fifth instruction 250-5 transmits target advertisement provision history information including the number of times of providing the target advertisement through the fourth instruction 250-4 and the queue owner information.

For example, a system of a broadcasting platform provider or a system of a provider or a system of a program provider that provides targeted advertising.

Meanwhile, the target advertisement providing apparatus according to the present invention can maintain various tables similarly to the queue information management apparatus according to the present invention.

[Table 11] is an example of a target advertisement description table maintained by the target advertisement providing apparatus according to the present invention.

Field name type Explanation asset_id int Identification information for targeted ads asset_file varchar () Filename of targeted ad asset_size int Size of targeted ad campaign_id int Campaign identification information for targeted ads end_date date Campaign end date for targeted ads download_date_time datetime The date and time when the targeted ad was downloaded impression_cap int Maximum allowed number of impressions per day for targeted ads today_imp int Cumulative impressions for the current date on the targeted ad serving device total_imp int Total impressions for targeted ads today_date date Current date ...

It should be understood, however, that such examples are illustrative and that various modifications are possible.

Further, the target advertisement providing apparatus according to the present invention can maintain various tables, but a detailed description thereof will be omitted.

6 is an exemplary flowchart of a target advertisement provision performed by a target advertisement provision apparatus according to the present invention.

Referring to FIG. 6, at least a part of a target advertisement is received and stored (S200). Step S200 is performed through the first instruction 250-1 and the first instruction 250-1-1.

Next, the correction time information designated to the program supplier is received (S220). Step S220 is performed through the second instruction 250-2 and the second instruction -1 250-2-1 described above.

Next, at step S240, identification information of a program supplier, time band information including at least a time band in which a target advertisement is provided by a receiver, and queue information including queue owner information are received. Step S240 is performed through the third instruction 250-3 and the third instruction -1 250-3-1.

Next, target advertisements are provided based on the correction time information and the queue information (S260). Step S260 is performed through the fourth instruction 250-4 and the second instruction -1 250-4-1.

Next, target advertisement provision history information including the number of times the target advertisement is provided and the queue owner information is transmitted (S280). Step S280 is performed through the fifth instruction 250-5 described above.

As described above, according to the present invention, the target advertisement can be provided at the correct time using the queue information and the correction time.

After providing the target advertisement, it is possible to easily perform the settlement according to the provision of the target advertisement to each of the program provider and the broadcasting platform business entity using the target advertisement providing details information.

Although the present invention has been described in detail, it should be understood that the present invention is not limited thereto. Those skilled in the art will appreciate that various modifications may be made without departing from the essential characteristics of the present invention. Will be possible.

Therefore, the embodiments disclosed in the present specification are intended to illustrate rather than limit the present invention, and the scope and spirit of the present invention are not limited by these embodiments. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

According to the present invention, a queue information management apparatus for generating queue information used as reference information for providing a target advertisement in a receiver and transmitting the generated queue information to a receiver and dynamically managing queue information changed according to a broadcasting situation, It is possible to provide a target advertisement providing apparatus that provides the advertisement.

In particular, the correction time can be used to indicate the exact time at which the targeted advertisement will be served in the targeted ad serving device.

Also, a time zone in which target advertisements can be provided to each of the program provider and the broadcasting platform provider can be designated, and the settlement according to the provision of the target advertisement can be easily performed.

100: queue information management device
110: processor 130: storage means
150: Program
200: target advertisement providing apparatus
210: Processor 230: Storage means
250: Program

Claims (18)

Storage means for storing a program; And a processor for executing the program,
The program includes:
A first instruction to generate and store queue information including identification information of a program provider, time band information to be provided at a receiver at a receiver, and queue owner information;
A second instruction to obtain and store correction time information at the receiver for the program supplier; And
And a third instruction for transmitting at least one of the queue information and the correction time information to the receiver
Wherein the correction time information includes channel-by-channel correction time information. The method according to claim 1,
Wherein the time-band information includes any one of first time-band information including a start time and a duration, or second time-band information including a start time and an end time. The method according to claim 1,
Wherein the queue information comprises a first queue type providing an arbitrary advertisement among a plurality of advertisements previously stored in the receiver as the target advertisement, a second queue type canceling the queue information, and a second queue type, Further comprising queue type information including one of a third queue type providing the second queue type as the target advertisement. The method according to claim 1,
Wherein the queue owner information is any one of information indicating the program provider or information indicating a broadcast platform provider. The method according to claim 1,
Wherein the correction time information includes at least one of a delay time due to transcoding in the system of the broadcasting platform provider, a delay time according to transmission from the system of the broadcasting platform provider to the receiver, a processing delay time at the receiver, And the difference between the system of the broadcast platform provider and the standard time at the receiver. The method according to claim 1,
Wherein the first instruction comprises a 1-1 instruction for acquiring and storing the queue information from a system of the program provider or a system of a broadcasting platform provider. The method according to claim 1,
Wherein the first instruction comprises a first-second instruction to periodically update the queue information in a predetermined cue message window. The method according to claim 1,
Wherein the first instruction comprises a first 1-3 instruction for acquiring and generating the queue information from a system of a program provider or a system of a broadcasting platform carrier in real time. The method according to claim 1,
And the third instruction includes a third-order instruction to periodically transmit the queue information to the receiver. The method according to claim 1,
Wherein the third instruction comprises a third-two instruction to transmit at least one of the queue information and the correction time information in response to a request from the receiver. The method according to claim 1,
Wherein the third instruction comprises a third 3-3 instruction for transmitting the queue information in a pre-assigned queue message window to the receiver. The method according to claim 1,
Wherein the third instruction comprises a third 3-4 instruction for transmitting the queue information in real time to the receiver. The method according to claim 1,
A fourth instruction for receiving and storing the details of providing the target advertisement from the receiver,
The queue information management apparatus further comprising: Storage means for storing a program; And a processor for executing the program,
The program includes:
A first instruction to receive and store at least a portion of a targeted advertisement;
A second instruction for receiving the specified correction time information for the program supplier; And
A third instruction for receiving identification information of a program provider, time information including at least a time band in which a target advertisement is to be provided at a receiver, and queue information including queue owner information; And
A fourth instruction to provide the target advertisement based on the queue information and the correction time information,
Wherein the correction time information includes channel-specific correction time information. 15. The method of claim 14,
A fifth instruction for transmitting target advertisement provision history information including the number of times of providing the target advertisement and the queue owner information,
Further comprising: 15. The method of claim 14,
And the second instruction includes a second instruction to request transmission of the correction time information. 15. The method of claim 14,
And the third instruction includes a third instruction to request transmission of the queue information. 15. The method of claim 14,
Wherein the first instruction comprises a 1-1 instruction for receiving and storing at least a portion of a plurality of advertisements,
Wherein the queue information includes a first queue type for providing any one of the plurality of advertisements as the target advertisement, a second queue type for canceling the queue information, and a second queue type for canceling the queue information, 3 &lt; / RTI &gt; queue type,
Wherein the fourth instruction comprises a 4-1 instruction for providing a targeted advertisement according to the queue type information among the plurality of advertisements.

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