KR102052524B1 - Apparatus for processing media and control method thereof - Google Patents

Abstract

The present invention converts an analog cue tone signal of a channel operator providing an IPTV service-based broadcast signal into digital identification information, and organizes a targeting advertisement for an IPTV service subscriber by inserting the converted digital identification information into a broadcast signal. The present invention relates to a media processing apparatus and a method of operating the same, which can provide a targeted advertisement for each channel organized to IPTV service subscribers in addition to the advertisement providing time defined in the QT information.

Description

Media processing apparatus and its operation method {APPARATUS FOR PROCESSING MEDIA AND CONTROL METHOD THEREOF}

The present invention converts an analog cue tone signal of a channel operator providing an IPTV service-based broadcast signal into digital identification information, and organizes a targeting advertisement for an IPTV service subscriber by inserting the converted digital identification information into a broadcast signal. It relates to a method for providing.

Recently, with the development of the Internet communication network, IP (Internet Protocol) TV service using the same has become popular.

The IPTV service refers to a service that provides various information, video contents, and broadcasts to a TV using the Internet. The IPTV system is a type of digital convergence in that it is a convergence of the Internet and a TV.

In order to use the IPTV service, a display device, such as a TV set and a set-top box to which an internet line is connected, needs to be provided. Based on this, even a person who is not familiar with a computer can use the remote control to simply search the Internet, watch a movie, Various contents and additional services provided by the Internet such as home shopping, home banking, online games, and MP3 can be provided.

On the other hand, in the above-described IPTV service, as in the conventional broadcast service, a method of executing advertisement transmission simply in the order organized according to the advertisement schedule is applied.

As a result, advertisers cannot selectively send advertisement information to viewers in order to maximize the effect of the advertisement, thereby increasing the advertising cost. Also, the advertisement information is transmitted according to the advertisement schedule, for example, during a time when broadcasting information is transmitted. There is a problem that the advertisement information cannot be sent.

The present invention has been made in view of the above circumstances, and an object of the present invention is to convert an analog QT signal of a channel user that provides an IPTV service-based broadcast signal into digital identification information, and convert the converted digital identification. It is to organize and provide targeting advertisements for IPTV service subscribers by inserting information into broadcast signals.

The media processing apparatus according to an embodiment of the present invention for achieving the above object, when the analog cue tone signal is received from the broadcast channel using the operator of the specific channel receiving the broadcast signal in connection with the IPTV service, A conversion unit converting the digital channel information unique to the specific channel; A verification unit which verifies the integrity of the digital identification information based on cueton organization information predefined for the specific channel; And when the integrity of the digital identification information is verified, processing the digital identification information to be inserted into the broadcast signal transmitted to the set-top box so that the set-top box confirms the digital identification information from the broadcast signal. And a processing unit configured to receive and play a targeting advertisement configured for an IPTV service subscriber in the specific channel.

In detail, the media processing apparatus may further include a knitting unit configured to generate digital identification information at a user's programming time, which is a point of view different from a reception time at which the analog cue tone signal is received from the specific channel according to the cue tone information. have.

Specifically, when there is the first digital identification information converted from the analog cue tone signal and the second digital identification information generated at the time of the operator's formation, the processing unit according to the predetermined priority, the second digital identification information May be inserted into the broadcast signal.

Specifically, when the second digital identification information is identified from the broadcast signal, the set-top box receives and plays a targeting advertisement organized to the IPTV service subscriber in the specific channel, or separates from the specific channel. The channel may receive and play a targeting advertisement organized to the IPTV service subscriber.

Specifically, the programming unit, the targeting advertising is configured to target the advertising targeting effect predicted for the IPTV service subscribers in a specific time period including the time point of the operator or a separate channel from the specific channel more than a threshold score If there is, the second digital identification information may be generated.

In detail, the media processing apparatus may further include a generation unit configured to generate digital identification information unique to the specific channel at a reception point of receiving an analog cueton signal according to the definition in the cueton formation information.

Specifically, the verification unit, the specific channel is the same from the first digital identification information converted from the analog cue tone signal received from the channel using the operator, and the second digital identification information generated according to the definition in the QT information. When the difference between the conversion time of the first digital identification information and the generation time of the second digital identification information is within a threshold time, the integrity of the first digital identification information may be maintained.

In accordance with an aspect of the present invention, there is provided a method of operating a media processing apparatus according to an embodiment of the present invention, in which an analog cue tone signal is received from a broadcast channel operator of a specific channel receiving a broadcast signal in connection with an IPTV service. A conversion step of converting a cue tone signal into digital identification information unique to the specific channel; A verification step of verifying the integrity of the digital identification information on the basis of the QT information previously defined for the specific channel; And when the integrity of the digital identification information is verified, processing the digital identification information to be inserted into the broadcast signal transmitted to the set-top box so that the set-top box confirms the digital identification information from the broadcast signal. And a processing step of receiving and playing a targeting advertisement organized to the IPTV service subscriber in the specific channel.

In detail, the method may further include generating digital identification information at an operator configuration point of time which is different from a reception point at which the analog cue tone signal is received from the specific channel according to the cue tone formation information before the processing step. It may further include.

Specifically, in the processing step, when there is the first digital identification information converted from the analog cue tone signal and the second digital identification information generated at the time of the operator's formation, the second digital identification according to a predefined priority. Information may be processed to be inserted into the broadcast signal.

Specifically, when the second digital identification information is identified from the broadcast signal, the set-top box receives and plays a targeting advertisement organized to the IPTV service subscriber in the specific channel, or separates from the specific channel. The channel may receive and play a targeting advertisement organized to the IPTV service subscriber.

Specifically, in the organizing step, a targeting advertisement in which the advertisement targeting effect predicted for the subscriber of the IPTV service in a specific channel or a channel separate from the specific channel is organized in a specific time period including the operator programming time point or more, is organized. If so, the second digital identification information can be generated.

Specifically, the method may further include a generation step of generating digital identification information specific to the specific channel at the time of reception of the analog cuetone signal according to the definition in the cue tone formation information before the verification step. .

Specifically, in the verifying step, the specific channel is the same from the first digital identification information converted from the analog cuetone signal received from the channel use operator and the second digital identification information generated according to the definition in the qtone organization information. When the difference between the conversion time of the first digital identification information and the generation time of the second digital identification information is within a threshold time, the integrity of the first digital identification information may be maintained.

Accordingly, according to the media processing apparatus and its operation method according to the present invention, the analog cuetone signal of the channel operator providing the broadcast signal based on the IPTV service is converted into digital identification information, and the converted digital identification information is inserted into the broadcast signal. By organizing and providing a targeting advertisement for the IPTV service subscriber through the scheme, it is possible to provide a targeting advertisement for each channel organized to the individual subscribers of the IPTV service in addition to the advertisement providing time defined in the QT information.

1 is a schematic configuration diagram of an IPTV service-based advertisement providing system according to an embodiment of the present invention.
2 is a schematic structural diagram of a media processing apparatus according to an embodiment of the present invention;
3 and 4 are flowcharts illustrating a method of operating a media processing apparatus according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

1 shows a schematic configuration of an advertisement providing system based on an IPTV service according to an embodiment of the present invention.

As shown in Figure 1, the IPTV service-based advertisement providing system according to an embodiment of the present invention, the broadcast channel user operator device 10, the media processing device 20, the set-top box 30, and the advertisement provision It may have a configuration that includes the device 40.

The broadcasting channel using operator apparatus 10 refers to a server or a device operated by the broadcasting channel using operator. For example, the broadcasting channel using operator apparatus 10 is a program provider having a cable TV channel such as a music channel, a game channel, a cooking channel, and a cartoon. Various programs for specific fields can be provided.

The media processing apparatus 20 refers to a server or a device operated by a cable operator (S0, System Operator), as a part of the IPTV service set-top box (b) receiving a broadcast signal received from a broadcast provider (PP, Program Provider) 30) can be delivered to subscribers in the home IPTV service.

When the media processing apparatus 20 is implemented in the form of a server, for example, it may be implemented in the form of a web server, a database server, a proxy server, or the like. The network load balancing mechanism, or a service device may be implemented on the Internet or another network. One or more of the various software that make it work can be installed, and can also be implemented as a computerized system.

The set-top box 30 refers to a kind of relay device installed at a specific place (eg, a home) to receive an IPTV service. The set-top box 30 may not only broadcast signals from the media processing apparatus 20 but also internet content, through a router (not shown). Various contents related to an IPTV service including a video on demand (VoD) service may be received.

Here, the router (not shown) refers to a device for providing an Internet access environment for the set-top box 30, and is wired to the set-top box 30, as well as a wireless connection base for the mobile communication terminal located within the coverage. Can provide an Internet connection environment.

The advertisement providing apparatus 40 refers to an advertisement platform server that provides an advertisement to the set-top box 30 in connection with an IPTV service. For example, the advertisement providing apparatus 40 may be constructed in the form of a content delivery network (CDN).

The advertisement providing apparatus 40 is described in a separate configuration from the media processing apparatus 20 according to an embodiment of the present invention, but the advertisement providing apparatus 40 and the media processing apparatus 20 are one according to the embodiment. Of course, it can be implemented in the configuration of.

In the IPTV service-based advertisement providing system according to an embodiment of the present invention, the set-top box 30 causes the set-top box 30 to receive the broadcast signal from the media processing apparatus 20 from the advertisement providing apparatus 40 based on the above-described configuration. Receive and play ads.

On the other hand, in this regard, in the conventional IPTV service-based advertisement providing system, it is common to follow a passive advertisement exposure method in which an advertisement is exposed to an IPTV service subscriber only when a cuetone signal provided by a broadcasting channel user is received.

Here, the cue tone signal refers to an analog signal indicating a time for providing an advertisement to a cable broadcaster.

Therefore, when the QT signal is received from the broadcast channel provider, the cable broadcaster converts the existing broadcast signal into an advertisement signal through a router (signal changer) so that the organized advertisement is provided to the IPTV service subscriber (set-top box). After the advertisement is exposed, the broadcast signal is transferred to the IPTV service subscriber by switching to the original broadcast signal.

However, in the conventional system, since the passive structure that allows advertisements to be exposed only when receiving a cuetone signal provided by the broadcasting channel user is adopted, the advertisement exposure except for the advertisement scheduling time (QT) is negotiated with the broadcasting channel provider. In addition, there is a limit that the cable broadcasting service provider cannot provide personalized advertisement for each IPTV service subscriber as the advertisement exposure is processed through a signal switching method using a router.

In addition, in the case of the cue tone signal provided by the broadcasting channel user, there are signal loss and noise problems due to the characteristics of the analog signal. As a result, in the case of the cable broadcasting company, the cue tone signal is not normally received from the broadcasting channel user. The problem is that it cannot be enforced.

Thus, in one embodiment of the present invention, in order to solve the above limitations according to the prior art, converts the analog cuetone signal of the channel operator providing the IPTV service-based broadcast signal into digital identification information, and converts the converted digital identification information. It is proposed a scheme for organizing and providing a targeting advertisement for an IPTV service subscriber by inserting it into a broadcast signal. Hereinafter, the configuration of the media processing apparatus 20 for realizing this will be described in detail. do.

2 shows a schematic configuration of a media processing apparatus 20 according to an embodiment of the present invention.

As shown in FIG. 2, the media processing apparatus 20 according to an exemplary embodiment of the present invention includes a converter 21, a generator 22, a verification unit 23, a knitting unit 24, and a processor ( 25) can be configured to include.

All or at least some of the components of the media processing apparatus 20 may be implemented in the form of a hardware module or a software module, or may be implemented in the form of a combination of a hardware module and a software module.

Here, the software module may be understood as, for example, an instruction executed by a processor that controls an operation in the media processing apparatus 20, and the instruction may have a form mounted in a memory in the media processing apparatus 20. There will be.

On the other hand, the media processing apparatus 20 according to an embodiment of the present invention, in addition to the above-described configuration, the communication unit 26 which is an RF module that is responsible for the actual communication function with the broadcast channel user operator device 10, and the set-top box 30. ) May further include a configuration.

Here, the communication unit 26 may include, but is not limited to, for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, digital signal processors, codec chipsets, and memories, and the like. Any known circuit to be performed may be included.

As a result, the media processing apparatus 20 according to an embodiment of the present invention converts the analog cuetone signal of the channel operator into digital identification information and inserts the converted digital identification information into the broadcast signal through the above-described configuration. Through the targeting advertisement for the IPTV service subscribers can be organized and provided, below, each component in the media processing apparatus 20 for realizing this will be described in more detail.

Prior to the description, the media processing apparatus 20 transfers a broadcast signal (video signal + audio signal) of a specific channel received from the broadcast channel using operator apparatus 10 to the set top box 30 through, for example, the MPEG2-TS protocol. It is assumed that it is.

The converter 21 performs a function of converting a cue tone signal.

More specifically, the conversion unit 21, when receiving an analog cue tone signal informing the advertisement providing time from the broadcast channel using the operator device 10 of the particular channel receiving the broadcast signal, the received analog cue tone signal is unique to the specific channel Is converted into digital identification information.

At this time, the conversion unit 21 converts the analog cue tone signal into a digital value having a form that can be inserted into a broadcast signal transmitted to the set-top box 30 through the MPEG2-TS protocol.

The generation unit 22 performs a function of generating digital identification information.

More specifically, the generation unit 22 refers to digital identification information for verifying the integrity of the digital identification information converted from the analog QT signal by referring to the predefined QT information in consultation with the broadcasting channel user (hereinafter, 'verification' Digital identification information).

At this time, the generation unit 22 is a specific channel that is receiving a broadcast signal from the broadcast channel using operator device 10 at the time of receiving an analog cuetone signal from the broadcast channel using operator device 10 according to the definition in the cue tone configuration information. Digital identification information having a unique data value is generated.

The verification unit 23 performs a function of verifying the integrity of the digital identification information converted from the analog cueton signal.

More specifically, the verification unit 23 converts the digital identification information converted from the analog cuetone signal and the verification digital identification information generated according to the definition of the cueton combination information. You will verify the integrity of the.

At this time, the verification unit 23 is identically identified a specific channel receiving the broadcast signal from the digital identification information converted from the analogue cuetone signal and the verification digital identification information, and furthermore, the digital identification information converted from the analogue cuetone signal When it is confirmed that the time difference between the conversion time and the generation time of the verification digital identification information is within a threshold time (for example, 1 sec), it may be verified that the integrity of the digital identification information converted from the analog cuetone signal is maintained.

The knitting unit 24 performs a function of organizing digital identification information.

More specifically, the knitting unit 24 is digital identification information (hereinafter, referred to as 'organization digital identification information') at the operator's programming time, which is a point of time separate from the reception point at which an analog cue tone signal is received according to the predefined cue tone organization information. ) Function.

Meanwhile, advertisements provided to IPTV service subscribers according to an embodiment of the present invention correspond to targeting advertisements selected according to individual characteristics and preferences of IPTV service subscribers, not general advertisements uniformly organized by cable broadcasters.

Here, the targeting advertisement includes various log information (eg, personal preference channels and advertisements) collected based on identification information matching IPTV service subscribers including non-identification information (eg, advertisement IDs) as well as subscriber identification information of IPTV service subscribers. Viewing history, location information, content purchase history, etc.) can be selected through the integrated analysis method, and the targeting advertisements are calculated in the form of scores in the form of scores for the advertisement targeting effect predicted when providing the IPTV service subscribers according to a known score calculation method. Can be.

In this regard, the organizer 24 is configured to target targeting advertisements whose advertisement targeting effect predicted to the IPTV service subscriber is greater than or equal to a threshold score on a specific channel that is currently receiving a broadcast signal or a channel separate from the specific channel at a specific time period. If present, according to the cue tone formation information, the digital identification information is generated separately from the reception point at which the analog cue tone signal is received.

For this purpose, the targeting advertisement may be organized differently for each channel time zone for each IPTV service subscriber.

The processor 25 performs a function of processing the digital identification information to be inserted into the broadcast signal.

More specifically, the processor 25 may verify that the integrity of the digital identification information converted from the analog cuetone signal is verified or that the integrity of the broadcast signal transmitted to the set-top box 30 is verified when the combined digital identification information is generated. Digital identification information or combination digital identification information is processed to be inserted.

In this case, the digital identification information or the organizational digital identification information inserted in the broadcast signal may include access information (eg, URL) information on the advertisement material of the targeting advertisement.

In this regard, in the set-top box 30, when digital identification information or organizational digital identification information whose integrity has been verified is verified from the broadcast signal received from the media processing apparatus 20, the access information of the creative included in the information. By accessing the advertisement providing apparatus 40 based on, for example, the targeting advertisement is received and played in a streaming manner.

On the other hand, it may be assumed that the digital identification information converted from the analog cuetone signal and the organizing digital identification information exist at the same time because the knitting time of the organization digital identification information coincides with the reception point at which the analog cuetone signal is received.

In this regard, when the digital identification information and the organized digital identification information converted from the analog cuetone signal exist at the same time, the processing unit 15 processes the combined digital identification information to be inserted into the broadcast signal according to a predetermined priority, thereby setting the set top. The box 30 checks the organizational digital identification information inserted in the broadcast signal and receives and plays the targeting advertisement organized to the IPTV service subscriber in a specific channel according to the connection information of the creative included in the organizational digital identification information, Alternatively, the receiver may receive and play a targeting advertisement organized to the IPTV service subscriber in a channel separate from the specific channel.

In addition, although not mentioned in the above description, it may be assumed that an analog cue tone signal is not received from the actual broadcasting channel user operator device 10 due to analog signal characteristics at the time of receiving the analog cue tone signal defined in the cue tone organization information. .

In this case, the processor 25 applies a method of inserting the verification digital identification information generated according to the definition of the QT information into the broadcast signal, so that even if the analog QT signal is lost, the advertisement is normally exposed according to the QT information. Of course, enforcement can be supported.

As described above, according to the configuration of the media processing apparatus 20 according to an embodiment of the present invention, the analog cuetone signal of the channel operator providing the broadcast signal based on the IPTV service is converted into digital identification information and converted By organizing and providing targeting advertisements for IPTV service subscribers by inserting digital identification information into the broadcast signal, in addition to the advertisement providing time defined in the QT schedule information, the targeting advertisements for each channel organized by individual IPTV service subscribers to IPTV service subscribers In addition, it can be seen that even if the analog QT signal received from the channel operator is lost due to the analog characteristics, normal advertisement execution for IPTV service subscribers can be enabled.

Hereinafter, a description will be given of an operation method of the media processing apparatus 20 according to an embodiment of the present invention with reference to FIGS. 3 and 4.

First, referring to FIG. 3, when an analog cue tone signal indicating an advertisement providing time is received from the broadcast channel using operator device 10 of a specific channel receiving a broadcast signal, the converter 21 receives the received analog cue tone signal. Converted into digital identification information unique to the specific channel (S10-S20).

At this time, the converter 21 converts the analog cue tone signal into a digital value having a form that can be inserted into a broadcast signal transmitted to the set-top box 30 through the MPEG2-TS protocol.

Subsequently, the generation unit 22 generates verification digital identification information for verifying the integrity of the digital identification information converted from the analog q-tone signal by referring to the predefined q-tone configuration information in consultation with the broadcasting channel user (S30). ).

At this time, the generation unit 22 is a specific channel that is receiving a broadcast signal from the broadcast channel using operator device 10 at the time of receiving an analog cuetone signal from the broadcast channel using operator device 10 according to the definition in the cue tone configuration information. Digital identification information having a unique data value is generated.

Subsequently, the verification unit 23 compares the digital identification information converted from the analog cuetone signal and the verification digital identification information generated according to the definition of the cueton combination information. Verify the integrity (S40).

At this time, the verification unit 23, as shown in Figure 4, from the digital identification information converted from the analog cuetone signal and the specific channel receiving the broadcast signal from the data value of the verification digital identification information is equally identified, furthermore analogue cue tone When the time difference between the conversion time of the digital identification information converted from the signal and the generation time of the verification digital identification information is determined to be within a threshold time (for example, 1 sec), the integrity of the digital identification information converted from the analog cuetone signal is maintained. It can verify that (S41-S43).

Referring to FIG. 3 again, the knitting unit 24 generates knitting digital identification information at an operator knitting time, which is a separate point of time from which reception of an analog cue tone signal is received according to the predefined cue tone knitting information (S50-S60). ).

Meanwhile, advertisements provided to IPTV service subscribers according to an embodiment of the present invention correspond to targeting advertisements selected according to individual characteristics and preferences of IPTV service subscribers, not general advertisements uniformly organized by cable broadcasters.

Here, the targeting advertisement includes various log information (eg, personal preference channels and advertisements) collected based on identification information matching IPTV service subscribers including non-identification information (eg, advertisement IDs) as well as subscriber identification information of IPTV service subscribers. Viewing history, location information, content purchase history, etc.) can be selected through the integrated analysis method, and the targeting advertisements are calculated in the form of scores in the form of scores for the advertisement targeting effect predicted when providing the IPTV service subscribers according to a known score calculation method. Can be.

In this regard, the organizer 24 is configured to target targeting advertisements whose advertisement targeting effect predicted to the IPTV service subscriber is greater than or equal to a threshold score on a specific channel that is currently receiving a broadcast signal or a channel separate from the specific channel at a specific time period. If present, according to the cue tone formation information, the digital identification information is generated separately from the reception point at which the analog cue tone signal is received.

For this purpose, the targeting advertisement may be organized differently for each channel time zone for each IPTV service subscriber.

Furthermore, the processor 25 may verify the integrity of the digital identification information converted from the analog cuetone signal, or if the digital identification information is generated, the digital identification of which the integrity is verified on the broadcast signal transmitted to the set-top box 30. Information or combination digital identification information is processed to be inserted (S70).

In this case, the digital identification information or the organizational digital identification information inserted in the broadcast signal may include access information (eg, URL) information on the advertisement material of the targeting advertisement.

In this regard, in the set-top box 30, when digital identification information or organizational digital identification information whose integrity has been verified is verified from the broadcast signal received from the media processing apparatus 20, the access information of the creative included in the information. By accessing the advertisement providing apparatus 40 based on, for example, the targeting advertisement is received and played in a streaming manner.

On the other hand, it may be assumed that the digital identification information converted from the analog cuetone signal and the organizing digital identification information exist at the same time because the knitting time of the organization digital identification information coincides with the reception point at which the analog cuetone signal is received.

In this regard, when the digital identification information and the organized digital identification information converted from the analog cuetone signal exist at the same time, the processing unit 15 processes the combined digital identification information to be inserted into the broadcast signal according to a predetermined priority, thereby setting the set top. The box 30 checks the organizational digital identification information inserted in the broadcast signal and receives and plays the targeting advertisement organized to the IPTV service subscriber in a specific channel according to the connection information of the creative included in the organizational digital identification information, Alternatively, the receiver may receive and play a targeting advertisement organized to the IPTV service subscriber in a channel separate from the specific channel.

In addition, although not mentioned in the above description, it may be assumed that an analog cue tone signal is not received from the actual broadcasting channel user operator device 10 due to analog signal characteristics at the time of receiving the analog cue tone signal defined in the cue tone organization information. .

In this case, the processor 25 applies a method of inserting the verification digital identification information generated according to the definition of the QT information into the broadcast signal, so that even if the analog QT signal is lost, the advertisement is normally exposed according to the QT information. Of course, enforcement can be supported.

As described above, in the method of operating the media processing apparatus 20 according to an embodiment of the present invention, an analog QT signal of a channel operator providing an IPTV service-based broadcast signal is converted into digital identification information, and then converted. By organizing and providing targeting advertisements for IPTV service subscribers by inserting digital identification information into the broadcast signal, in addition to the advertisement providing time defined in the QT schedule information, the targeting advertisements for each channel organized by individual IPTV service subscribers to IPTV service subscribers In addition, it can be seen that even if the analog QT signal received from the channel operator is lost due to the analog characteristics, normal advertisement execution for IPTV service subscribers can be enabled.

Meanwhile, the functional operations and implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein may be embodied as one or more modules of computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of one or more computer program products, ie control systems. Can be implemented.

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

As used herein, the term "system" or "device" encompasses all the mechanisms, devices, and machines for controlling data, including, for example, programmable processors, computers, or multiple processors or computers. The control system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

Computer programs (also known as programs, software, software applications, scripts, or code) may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document). The computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.

Computer-readable media suitable for storing computer program instructions and data, on the other hand, include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory can be supplemented by or integrated with special purpose logic circuitry.

Implementations of the subject matter described herein may include, for example, a backend component such as a data server, or include a middleware component such as, for example, an application server, or a web browser or graphical user, for example, where a user may interact with the implementation of the subject matter described herein. It may be implemented in a computing system that includes a front end component, such as a client computer with an interface, or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

In addition, although the drawings depict operations in a particular order, it is to be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated acts must be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. Should understand that

As such, this specification is not intended to limit the invention to the specific terms presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art can make modifications, changes, and variations to the examples without departing from the scope of the invention. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

According to an embodiment of the present invention, a media processing apparatus and an operation method thereof convert an analog cue tone signal of a channel operator providing an IPTV service-based broadcast signal into digital identification information and convert the converted digital identification information into a broadcast signal. Since it is possible to organize and provide targeting advertisements for IPTV service subscribers by inserting them into the network, the possibility of marketing or sales of the applied device may be sufficient as it is not only use of the related technology. In addition, it is an invention that is industrially applicable because it can be clearly implemented in reality.

10: operator equipment for broadcasting channel
20: media processing device
21: converter 22: generator
23: verification unit 24: organization
25: processing unit
30: set top box
40: advertisement providing device

Claims (14)

A conversion unit for converting the analog cue tone signal into digital identification information unique to the specific channel when an analog cue tone signal is received from a broadcast channel using operator of a specific channel receiving a broadcast signal in association with an IPTV service;
A verification unit which verifies the integrity of the digital identification information based on cueton organization information predefined for the specific channel; And
When the integrity of the digital identification information is verified, the digital identification information is inserted into the broadcast signal transmitted to the set-top box so that the set-top box checks the digital identification information from the broadcast signal to the specific channel. Receives a targeted advertisement for an IPTV service subscriber, and when the analog cuetone signal is not received at the time of reception of the analog cuetone signal defined in the cue tone information, the verification digital identification information separate from the digital identification information Inserting the broadcast signal into the broadcast signal, causing the set-top box to receive a targeting advertisement according to the verification digital identification information. The method of claim 1,
The media processing apparatus,
And a knitting unit configured to generate digital identification information at an operator knitting time, which is a point in time separate from the reception time at which the analog cue tone signal is received from the specific channel according to the cue tone information. The method of claim 2,
The processing unit,
When the first digital identification information converted from the analog cuetone signal and the second digital identification information generated at the time of the operator's formation exist, the second digital identification information is inserted into the broadcast signal according to a predefined priority. Media processing apparatus, characterized in that for processing. The method of claim 3, wherein
The set top box,
When the second digital identification information is confirmed from the broadcast signal, the targeting advertisement received and played to the IPTV service subscriber is received and reproduced in the specific channel, or organized to the IPTV service subscriber in a channel separate from the specific channel. And receiving and playing the targeted advertisement. The method of claim 3, wherein
The knitting unit,
The second digital when a targeting advertisement having an advertisement targeting effect predicted for the IPTV service subscriber is greater than or equal to a threshold score in a specific channel or a channel separate from the specific channel at a specific time period including the operator point of time; And a media processing device for generating identification information. The method of claim 1,
The media processing apparatus,
And a generation unit for generating digital identification information unique to the specific channel at the time of reception of an analog cuetone signal according to the definition in the cuetone organization information. The method of claim 6,
The verification unit,
The specific channel is identically identified from the first digital identification information converted from the analogue cuetone signal received from the channel use operator and the second digital identification information generated according to the definition in the QT information. And verifying that the integrity of the first digital identification information is maintained when the difference between the conversion time of the identification information and the generation time of the second digital identification information is within a threshold time. A conversion step of converting the analog cue tone signal into digital identification information unique to the specific channel when an analog cue tone signal is received from a broadcasting channel using operator of a specific channel receiving a broadcast signal in connection with an IPTV service;
A verification step of verifying the integrity of the digital identification information on the basis of the QT information previously defined for the specific channel; And
When the integrity of the digital identification information is verified, the digital identification information is processed to be inserted into the broadcast signal transmitted to the set-top box so that the set-top box checks the digital identification information from the broadcast signal to perform Receives a targeted advertisement for an IPTV service subscriber, and when the analog cuetone signal is not received at the time of reception of the analog cuetone signal defined in the cue tone information, the verification digital identification information separate from the digital identification information Inserting the broadcast signal into the broadcast signal, causing the set-top box to receive a targeting advertisement according to the verification digital identification information. The method of claim 8,
The method,
And before the processing step, generating a digital identification information at an operator's point of time, which is a point in time separate from the point of reception at which the analog cue tone signal is received from the specific channel according to the cue tone information. A method of operating a media processing apparatus. The method of claim 9,
The processing step,
When the first digital identification information converted from the analog cuetone signal and the second digital identification information generated at the time of the operator's formation exist, the second digital identification information is inserted into the broadcast signal according to a predefined priority. Operating method of a media processing apparatus, characterized in that the processing. The method of claim 10,
The set top box,
When the second digital identification information is confirmed from the broadcast signal, the targeting advertisement received and played to the IPTV service subscriber is received and reproduced in the specific channel, or organized to the IPTV service subscriber in a channel separate from the specific channel. And receiving and playing the targeted targeting advertisement. The method of claim 10,
The knitting step,
The second digital when a targeting advertisement having an advertisement targeting effect predicted for the IPTV service subscriber is greater than or equal to a threshold score in a specific channel or a channel separate from the specific channel at a specific time period including the operator point of time; A method of operating a media processing apparatus, characterized by generating identification information. The method of claim 8,
The method,
Before the verification step, the operation of the media processing apparatus, characterized in that it further comprises the step of generating the digital identification information specific to the specific channel at the time of reception of the analog cuetone signal according to the definition in the cue tone configuration information. Way. The method of claim 13,
The verification step,
The specific channel is identically identified from the first digital identification information converted from the analog cuetone signal received from the channel use operator, and the second digital identification information generated according to the definition in the QT information. And when the difference between the time of conversion of the identification information and the time of generation of the second digital identification information is within a threshold time, verifying that the integrity of the first digital identification information is maintained.

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