JP7261773B2 - Receiving device, system and program - Google Patents

Description

TECHNICAL FIELD Embodiments of the present invention relate to a receiving device, system and program.

In recent years, viewing histories of viewed programs are analyzed, and the analysis results are used to provide programs suitable for viewers.

JP 2006-011758 A JP 2009-147679 A

The problem to be solved by the present invention is to provide a receiver, system, and program capable of giving preferential treatment to sponsors of programs viewed by viewers and displaying recommended contents.

The receiving device of the embodiment includes storage means for storing viewing time information of a received broadcast program or viewing time information of a recorded broadcast program in association with the broadcast program, and based on the viewing time information, for each sponsor , Calculation means for calculating the contribution rate of the sponsor corresponding to the viewing time of the broadcast program , and preferentially displaying the recommended content of the sponsor with the high contribution rate on the display means based on the contribution rate calculated for each of the sponsors. and a control means for causing the

FIG. 1 is a diagram schematically explaining the overall operation of broadcasting in the system according to the first embodiment. FIG. 2 is a diagram illustrating an example of the overall configuration of a broadcasting system including the system according to the first embodiment; FIG. 3 is a diagram showing main streams and information on a broadcast wave transmission line and a hybridcast transmission line for transmitting broadcast signals according to the first embodiment. FIG. 4 is a diagram illustrating a hardware configuration example of a receiver according to the first embodiment; 5 is a diagram illustrating a configuration example of a functional unit of the receiver according to the first embodiment; FIG. FIG. 6 is a diagram showing an example of various setting tables included in the table T. As shown in FIG. FIG. 7 is a diagram showing an example of a calculation table included in the table T. As shown in FIG. FIG. 8 is a diagram showing an example of processing for recording actual viewing time information when a viewer views a viewed program or a recorded program on a receiver. FIG. 9 is a diagram showing an example of update processing of recommended products recommended by the receiver to viewers of the receiver. FIG. 10 is a diagram showing an example of processing for recording viewer's preference information when a recommended product is displayed on the receiver of the viewer. FIG. 11 is a diagram showing an example of a synthesized image obtained by synthesizing a recommended product image. 12 is a diagram illustrating an example of a hardware configuration of a computer of a receiver according to the second embodiment; FIG.

[Embodiment 1]
Hereinafter, a receiving device, a system, and a program according to embodiments will be described in detail with reference to the drawings.

(Example of system operation)
FIG. 1 is a diagram schematically explaining the overall operation of broadcasting in the system according to the first embodiment.

As shown in FIG. 1, the system of the first embodiment includes a receiver 5000 compatible with hybridcast broadcasting and communication cooperation services, and a management server 3000 . The receiver 5000 is an example of a "receiving device", and the management server 3000 is an example of a "server device".

A receiver 5000 is a television receiver or the like owned by a viewer, and receives broadcast programs provided through radio waves or Internet lines. In this embodiment, a television receiver is mainly described as an example, but communication terminal equipment such as a smart phone having a function of receiving broadcast programs is also applicable.

The management server 3000 manages sponsors. For example, it manages broadcast program sponsors and content recommended by sponsors. The recommended content is, for example, the sponsor's merchandise. In addition, management server 3000 connects receiver 5000 to the designated sponsor's site (advertiser server 2000) when receiver 5000 requests access to a product.

The advertising company AD proposes to the advertiser MC to purchase a CM (Commercial Message) frame of the broadcast program, and if the advertiser MC agrees to this, a contract is exchanged between them.

The advertising company AD submits the commercial for the product to the broadcasting station 1000 based on the contract, and the broadcasting station 1000 inserts the commercial into the commercial frame. In some cases, the advertiser cooperates in the main part of the program by providing the product itself, such as a car, drinking water, and clothes. In this embodiment, not only the program providing company but also the product cooperating companies are called "sponsors".

In this embodiment, in the receiver 5000 of each viewer, the viewing time information actually viewed by the viewer is individually managed, and the sponsor's products that contributed greatly to the viewing are preferentially displayed on the receiver 5000. To construct. In this way, we will build a mechanism that more accurately evaluates sponsors who have contributed to viewing for each viewer.

(System configuration)
FIG. 2 is a diagram illustrating an example of the overall configuration of a broadcasting system including the system according to the first embodiment;

As shown in FIG. 2, broadcasting station 1000 comprises broadcasting station server 1100 and security device 1200 . A broadcasting station 1000 transmits a broadcasting signal. Broadcast signals also include digital broadcast signals, application control information (AIT: Application Information Table), control information related to presentation by cooperation between broadcasting and communication, and the like.
Broadcast signals include not only terrestrial digital broadcasts using radio waves, but also broadcast signals such as BS broadcasts and CS broadcasts, and broadcast signals of programs distributed via the Internet.

The application control information includes commands for activating and terminating applications linked with broadcast programs, control information, and the like, and is transmitted to receiver 5000 .

Regarding the transmission method of the application control signal including the application control information, for example, a transmission method by a dedicated ES (Elementary Stream), a data carousel method in which the same data is repeatedly transmitted, and a control signal file placed on the server of the communication network. There is a method to obtain Hybridcast-compatible receiver 5000 acquires an application from the specified URL and executes control such as application boundary according to the instruction of the application control signal.

The broadcasting station server 1100 provides the receiver 5000 with metadata such as program titles, program IDs, program summaries, performers, broadcast dates and times, and other data. Also, the broadcasting station server 1100 provides the management server 3000 with information on the sponsor of the program.

A viewer can receive the broadcast signal by the receiver 5000, watch the program in real time, or record the program on a recording device and watch it.

Specifically, the receiver 5000 receives broadcast signals to receive various broadcast programs and various service information. The receiver 5000 has a broadcast communication cooperation function in addition to the broadcast reception function, which is a basic function. The receiver 5000 may receive content via a network using broadband network connectivity.

Receiver 5000 has the following functions in addition to the broadband network connection function. These include a function of executing an application in accordance with application control information sent by broadcasting, a function of presenting information through cooperation between broadcasting and communication, and the like. The receiver 5000 connects to a broadband network, acquires sponsor information from the management server 3000, and presents sponsor-related products to viewers, for example, in the function of presenting through cooperation between broadcasting and communication.

The receiver 5000 includes a recording medium 5001 such as a data recording/reproducing HDD (Hard Disk Drive) or SSD (Solid State Drive), and can record and reproduce received broadcast programs. The receiver 5000 also has a display 5002 as display means, and displays a broadcast program received as a broadcast signal or a broadcast program reproduced from the recording medium 5001 on the display. In addition, the receiver 5000 includes a speaker system 5003 and the like. Note that the recording medium 5001, the display device 5002, the speaker system 5003, and the like may be detachably provided with external connection terminals.

As described above, the receiver 5000 functions as a receiving device such as a television or a set-top box that receives broadcast programs from the broadcasting station 1000 and content from networks. Also, the receiver 5000 functions as a recording device such as a recorder that records broadcast programs from the broadcasting station 1000 . The receiver 5000 also functions as a playback device that plays back video content such as recorded programs and Blu-ray discs. The receiver 5000 also functions as a recording/reproducing apparatus that records broadcast programs from the broadcasting station 1000 and reproduces various video contents.

The management server 3000 is one information processing device having a computer configuration, or a plurality of information processing devices having distributed functions. The management server 3000 is a server that manages sponsor information, and its installation location is not particularly limited. For example, when a broadcasting station collects program viewing information from each receiver 5000, the management function of the management server 3000 may be provided in the server or the like for operation.

FIG. 3 is a diagram showing main streams and information on a broadcast wave transmission line 2100 and a hybridcast transmission line 2200 for transmitting broadcast signals according to the first embodiment. A video stream, an audio stream, application control information, and service information are transmitted on each transmission line.

(Example of receiver hardware configuration)
FIG. 4 is a diagram illustrating a hardware configuration example of the receiver 5000 according to the first embodiment. As shown in FIG. 4, the receiver 5000 has a Broadcast content processing unit 5100 and a Broadcast content processing unit 5300 conforming to Hybridcast specifications. Broadcast content processing unit 5100 receives broadcast programs and data from management server 3000 via the network. The broadcast content processing unit 5300 receives broadcast waves.

Broadcast content processing unit 5100 includes IP communication interface 5101 . A stream captured via the IP communication interface 5101 is received by the streaming reception processing unit 5102 , and the demodulated stream is restored to its original array state by the demultiplexer 5303 . A DRAM processing unit 5104 is connected to the demultiplexer 5303, and the DRAM processing unit 5104 can operate a program to execute automatic download, for example.

The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311 , the audio stream is decoded by the audio decoder 5312 , and the subtitle stream is decoded by the subtitle decoder 5313 .

The decoded video data and caption data are synthesized by the synthesizer 5501 and input to the display device 5002 . The decoded audio data is input to speaker system 5003 via synthesizer 5502 .

Broadcast content processing section 5300 includes broadcast tuner 5301 . A stream received and demodulated by broadcast tuner 5301 is input to descrambler 5302 . In descrambler 5302 , the input stream is descrambled with a key from Conditional Access System (CAS) module 5304 . The stream descrambled by descrambler 5302 is input to demultiplexer 5303 .

Demultiplexer 5303 outputs data for data broadcasting to data broadcasting reception processing section 5330 . Also, the video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311 , the audio stream is decoded by the audio decoder 5312 , and the subtitle stream is decoded by the subtitle decoder 5313 .

The decoded video data and caption data are synthesized by the synthesizer 5501 and input to the display device 5002 . The decoded audio data is input to speaker system 5003 via synthesizer 5502 .

The data broadcasting signal separated by the demultiplexer 5303 is received by the data broadcasting reception processing unit 5330 and input to the data broadcasting engine 5315 . A display signal sent by data broadcasting is input to a synthesizer 5501 and displayed on a display 5002 .

Integrated controller 5200 is provided as means for controlling the overall operation of receiver 5000 . The integrated controller 5200 has an application control section 5201 and a security management section 5202 . Application control section 5201 controls each block of receiver 5000 based on various types of information and control information included in application control information.

In addition, the integrated controller 5200 updates the display of recommended products on the display 5002 at predetermined timing, such as timing when the user operates the power activation button or channel switching button of the GUI 5220 . In addition, in this embodiment, a GUI (Graphical User Interface) is shown as an example of an operation means by a user, but it is not limited to this, and other UIs (User Interfaces) may be applied. The UI also includes a remote controller and the like. Alternatively, both the GUI and the remote control may be used.

Specifically, the integrated controller 5200 reads from the memory (storage means) the actual viewing time information that is recorded whenever a program is viewed or reproduced, and calculates the contribution rate of the sponsor from the actual viewing time. Then, the integrated controller 5200 preferentially outputs, as a composite image, images of sponsor-recommended products for which calculation results with a high contribution rate have been obtained among the sponsor-recommended products acquired from the management server 3000 . The output image of the recommended product is synthesized with the output of the video decoder 5311 by the synthesizer 5501, and the image of the recommended product that has been displayed on the display 5002 is updated to the recalculated product.

Also, when the user selects a recommended product displayed on the display 5002 by operating the GUI 5220, the integrated controller 5200 causes the IP communication I/F 5101 to access the advertiser server 2000 for the product selected by the user. A request is made and the target advertiser server 2000 is accessed through the management server 3000 or the like. The integrated controller 5200 writes and stores the product selected by the user in the memory.

In addition, when a broadcast program or the like to be recorded is designated by the user via the GUI 5220 or the like, the integrated controller 5200 encrypts the video data, caption data, audio data, etc. using a predetermined content protection method, After converting into the recording format of , the broadcast program is recorded by recording it on the recording medium 5001 .

Also, when a recorded program or the like to be reproduced is designated by the user via the GUI 5220 or the like, the integrated controller 5200 causes the digital video data, caption data, audio data, etc. recorded on the recording medium 5001 to be read out. , a video decoder 5311, an audio decoder 5312, and a subtitle decoder 5313 to reproduce the recorded program.

The security management unit 5202 manages applications and implements security functions. For example, the security management unit 5202 has an application authentication function and handles authenticated applications as management applications. The security management unit 5202 also has an access control function, a presentation function, an enforcement function, a revocation function for management applications other than broadcasting, and the like. Although control by the security management unit 5202 and control by the application control unit 5201 are separately described here, they may be controlled as one management unit without being divided.

The access control function allows the applications whose use is permitted to refer to broadcasting resources such as video, audio, and metadata SI information, and receiver resources such as video and audio output of the receiver 5000 and network interfaces. Also, an accessible receiver API (Application Programming Interface) is restricted according to the security class of the application.

The presentation control function determines whether or not to overlay the broadcast video, the display area and size, and the display method of the application such as display/non-display based on the intention of the broadcast division. It is also possible to determine whether or not to display auxiliary information such as CMs and messages related to CMs in the application. Furthermore, in an emergency such as a disaster report, for example, the application or its related display can be temporarily hidden to control the full-screen display of the broadcast program.

Revocation is a feature that can disable problematic applications that harm the interests of broadcasters and users.

The application engine 5130 forms an environment for executing applications. As the application engine 5130, for example, an HTML5 browser with an extended API for supporting Hybridcast is used.

The terminal cooperation control unit 5500 is an interface that executes cooperation with an external cooperation terminal.

(Configuration example of functional unit of receiver)
FIG. 5 is a diagram showing a configuration example of the functional units of the receiver 5000 according to the first embodiment. As shown in FIG. 5, the receiver 5000 includes a program sponsor information acquisition section 5610, a sponsor weighting section 5620, a viewer's preference level 5630, a recommended product synthesis processing section 5640, a broadcast reception section 5710, and a video content reception section 5610. It includes a unit 5720 , a live viewing processing unit 5730 , a recording processing unit 5740 , a playback processing unit 5750 , an operation reception unit 5760 and a viewing history accumulation unit 5810 .

Broadcast receiving section 5710 receives a broadcast signal from broadcasting station 1000 .

The moving image content receiving unit 5720 receives moving image content from a moving image content distribution server or the like via a network such as the Internet. The moving image content distribution server is a server that distributes moving image content such as video content such as video on demand.

The live viewing processing unit 5730 performs various processes in live viewing of broadcast programs, video content, and the like. Live viewing is to display the program being broadcast on the channel selected by the user through the GUI 5220 . The live viewing processing unit 5730 successively stores the name of the program being viewed live, the viewing start time, the viewing end time, the switching time to another program, and the like in the viewing history accumulation unit 5810 of the memory based on the operation of the GUI 5220. Record.

The recording processing unit 5740 records broadcast programs including commercials and the like in accordance with recording operations and recording reservations made by the user through the GUI 5220 .

The reproduction processing unit 5750 reproduces the recorded program recorded by the recording processing unit 5740 according to the reproduction operation performed by the user on the GUI 5220 . Also, the recording processing unit 5740 sequentially records the name of the reproduced program, the viewing time of the program, etc. in the viewing history accumulation unit 5810 of the memory based on the operation of the GUI 5220 . For example, the time from the beginning of the program until the stop operation, the time skipped during playback (skip start time and skip end time), etc. are recorded.

The operation reception unit 5760 receives various operations such as activation operation, live viewing operation (channel switching operation), recording operation, recording reservation operation, playback operation, and e-commerce performed by the user on the GUI 5220 . An example of the e-commerce operation is an operation of selecting a recommended product displayed on the display 5002 . When a selection operation is performed on the recommended product displayed on the display 5002, for example, the user can move to the site of the recommended product (advertiser server 2000, etc.), and can confirm the product or trade the product.

Program sponsor information acquisition unit 5610 acquires information on program sponsors managed by management server 3000 . The program sponsor information acquisition unit 5610 acquires, for example, the name of the sponsor for each program and information on products recommended by the sponsor as information on the program sponsor.

Sponsor weighting section 5620 calculates the contribution rate of sponsors who have contributed to the viewer's program viewing in receiver 5000 based on the viewing information recorded in viewing history accumulation section 5810, and sets it in table T. do. For example, the weighting unit for sponsors 5620 calculates the actual viewing time of viewers within each program from the recorded viewing information, and assigns the program to each sponsor corresponding to the actual viewing time. The ratio of the actual viewing time to the total broadcast time is calculated as a contribution rate and set in the table T. Then, the sponsor weighting unit 5620 adds the contribution rate of each sponsor as points to a plurality of broadcast programs broadcasted within a certain period of time, and assigns the largest weight to the sponsor with the largest point. Grant to. The weight is set to determine the order of priority for displaying the sponsor's recommended products.In addition to the contribution rate weight, if there is a program you are currently watching, the sponsor's recommended product will be displayed preferentially. Also set the weight for

The viewer's preference level 5630 is set when the recommended product is not selected by the user viewing on the receiver 5000 and another product (also referred to as other product) different from the recommended product is selected. is recorded in the table T, and the user's preference for the product is obtained.

The recommended product synthesizing unit 5640 extracts the recommended products specified by the top sponsors (for example, the top two sponsors) obtained with the set weights, and displays them at predetermined positions on the screen layout of the display 5002. An image of a recommended product such as a banner advertisement is placed at a predetermined position and output to the synthesizer 5501 .

It should be noted that the above functional units of receiver 5000 are merely examples. A predetermined functional unit of the receiver 5000 may be divided into a plurality of subdivided functional units. Also, some of the above-described functional units of receiver 5000 may be integrated into one functional unit. Also, the receiver 5000 may not have all the functional units listed above, and may have functional units other than the functional units listed above.

(Table configuration 1)
FIG. 6 is a diagram showing an example of various setting tables included in the table T (see FIG. 5). FIG. 6 shows a program sponsor table T1, a sponsor category table T2, and a sponsor recommended product table T3 as tables for managing program sponsors. Both tables are setting tables for which data is obtained from the management server 3000 and set. The management server 3000 may have the same table configuration. Data is set in the table of the management server 3000 from the broadcasting station server. Note that the sponsor may access the management server 3000 and update the settings of the recommended product, which is the recommended content.

The program sponsor table T1 is a table that associates a broadcast program t11 with a program sponsor t12. For example, two sponsor companies, company A and company AA, are associated with the program "AAA". "AAA" is a program name or program code for identifying a program, and "A company" is a company name. In this example, the program "AAA" is sponsored by two companies. The two companies may co-sponsor the same time slot of the show, or they may sponsor the first half and second half of the show separately. When the program is divided into the first half and the second half, the program is divided into the "first half of AAA" and the "second half of AAA" in the program sponsor table T1, and one corresponding sponsor is set for each.

The sponsor category table T2 is a table that associates the sponsor t21 with the merchandise category t22 of the merchandise handled by the sponsor. For example, if company A is an automobile manufacturer, the product category t22 is set to "automobile". Also, if company AA is a soft drink maker, the product category t22 is set to "soft drink". For the product category t22, a product category name is set in advance so that competing manufacturers belong to the same product category.

The sponsor-recommended product table T3 is a table that associates the sponsor t31 with the sponsor-recommended products (recommended product 1t32, recommended product 2t33, etc., in descending order of recommendation). For example, a new car A1 is set as the first recommended product of company A, and a new car A2 is set as the second recommended product of company A. In addition, 500 ml of drinking water AA1 is set as the first recommended product of Company AA, and 500 ml of drinking water AA2 is set as the second recommended product of Company AA.

(Table configuration 2)
FIG. 7 is a diagram showing an example of a calculation table included in the table T (see FIG. 5). FIG. 7 shows a contribution ratio setting table T4 for obtaining contribution ratios by sponsors, and a selection record setting table T5 for counting the selection records of recommended products.

Contribution rate setting table T4 has program t41 received by receiver 5000, actual viewing time t42 indicating the actual viewing time of the entire program, sponsor t43, and contribution rate t44. It is a calculation table for calculating the contribution rate. Program t41 and sponsor t43 are the settings of program t11 and sponsor t12 in program sponsor table T1. In the actual viewing time t42, the time when the receiver 5000 received the broadcast of the program or the time when the program was recorded and reproduced is recorded as the actual viewing time (real time) and set. For example, the actual viewing time is set to "30 minutes" for the program "CCC". This 30 minutes is not the time of the entire program, but the time of it that is actually watched. For example, if a commercial is skipped by the recording function or a program is skipped, that time is excluded from the actual viewing time. The contribution rate t44 is calculated from the actual viewing time t42. For example, if the actual viewing time t42 is set to 0 hours or more and there are a plurality of such sponsors, the contribution rate of each sponsor is determined based on the actual viewing time.

The selection record setting table T5 has a recommended product t51, the number of times of recommendation t52, the number of times of selection t53, and the number of times of selection t54, and is a calculation table for calculating the degree of preference of the viewer. The recommended product t51 is a set of sponsor-recommended products (recommended product 1t32, recommended product 2t33, . The number of times of recommendation t52 sets the past number of times of recommendation of the recommended product set in the recommended product t51. The number of times of selection t53 sets the number of times the viewer has accessed the sponsor site (for example, browsed or purchased a product) for a recommended product that has been recommended in the past. The number of other selections t54 sets the number of selections when the viewer selects a product other than the recommended product that has been recommended.

(processing flow)
8 to 10 show an example of processing for displaying sponsor recommended products in the receiver 5000. FIG.

FIG. 8 is a diagram showing an example of processing for recording actual viewing time information when a viewer views a viewed program or a recorded program on the receiver 5000. In FIG. As shown in FIG. 8, receiver 5000 records actual viewing time information in viewing history storage unit 5810 when a viewer views a viewed program or a recorded program (S1).

FIG. 9 is a diagram showing an example of update processing of recommended products that the receiver 5000 recommends to the viewer of the receiver 5000. As shown in FIG. The processing shown in FIG. 9 may be executed at an appropriate timing, such as when the receiver 5000 is activated or at a predetermined timing after activation.

As shown in FIG. 9, the receiver 5000 acquires program sponsor information and product recommended content information from the management server 3000 (S21). Receiver 5000 sorts the information obtained from management server 3000 into program sponsor table T1, sponsor category table T2, and sponsor recommended product table T3, and updates the data to the latest information.

Subsequently, the receiver 5000 tallies the actual viewing time (S22). The receiver 5000 calculates the actual viewing time of each program viewed by the viewer based on the viewing information recorded in the viewing history accumulation unit 5810, and sets it in the contribution rate setting table T4.

Subsequently, the receiver 5000 weights each sponsor based on the contribution rate (S23). When the contribution rate setting table T4 is set, the receiver 5000 calculates (recalculates) the contribution rate of each sponsor that contributed to the viewer's viewing of the program based on the actual viewing time, and sets the contribution rate setting table T4. Set (or update) the contribution rate t44. The receiver 5000 weights the sponsor based on the calculated (recalculated) contribution rate.

Subsequently, the receiver 5000 selects a recommended product (S24). The receiver 5000 selects the top sponsors based on the updated weighting results. For example, the receiver 5000 selects one or a few top sponsors that exceed a predetermined threshold. A case where two companies are selected will be described below as an example.

Subsequently, the receiver 5000 compares and determines the number of times the viewer has selected "Others" in the past for the selected product recommended by the sponsor (S25). The receiver 5000 compares the number of times the recommended product was selected when it was recommended in the past with the number of times "Other" was selected based on the selection record of the selection record setting table T5, and, for example, selects the recommended product. If the number of times is small (S25: No), the selected product is replaced with another product (S31). This determination may be determined appropriately, for example, based on a small number of times such as a few times of selection of the recommended item, or 0 times. Also, the replacement product may be determined as appropriate, for example, the products of the top two companies, or all the products.

Subsequently, the receiver 5000 determines whether the viewer is watching the program (S26). If the viewer is not watching the program (S26: Yes), the recommended product selected in S24, or if there is replacement in S31, the product after replacement is set (S27), and the recommended product is displayed on the display 5002. is displayed (S28). Product settings include settings such as the display position and size of the product. For example, when displaying the products of the top two companies with the highest contribution rate, it is possible to set such that the first product is displayed in a large size and the second product is displayed in a small size. It is also possible to set a smaller size for the product after replacement.

If the viewer is watching the program (S26: No), the viewer selects the product recommended by the sponsor of the viewing program (S32), sets the product (S27), and causes the display 5002 to display the recommended product. (S28). For example, the product recommended by the sponsor being viewed is replaced with the second recommended product. In this case, the product recommended by the sponsor being viewed can be set to the same size as the top ranked product.

FIG. 10 is a diagram showing an example of processing for recording viewer's preference information when a recommended product is displayed on the receiver 5000 of the viewer. As shown in FIG. 10, the receiver 5000 displays on the display 5002 the sponsor's recommended products selected according to the program contribution up to that point (S281). When the receiver 5000 accepts a recommended product or other selection by the viewer's operation of the GUI 5220, the receiver 5000 records the selection target selected by the viewer in the table T5 (see FIG. 7) (S282). For example, when a viewer selects a recommended product, the number of recorded recommended product selections is incremented by one. In addition, when other than the recommended product is selected, the recommended product is considered as a special product that the viewer does not want to recommend, and one is added each time the other is selected. Record the number of times.

(Recommended product composition screen)
FIG. 11 is a diagram showing an example of a synthesized image obtained by synthesizing a recommended product image. FIG. 11(a) is an example of a composite image displayed when a program is not being viewed. In this example, the recommended product synthesis processing unit 5640 selects Company AA as the top sponsor, for example, and selects Company AA's first sponsor for the position of the "highly recommended" product in the synthetic image m1 of the predetermined layout. A banner advertisement m11 of "500 ml drinking water AA1" set in the recommended product, that is, the recommended product 1 (banner) t32 of the table T3 is arranged. In addition, the recommended product synthesis processing unit 5640 selects Company BB as the second-ranked sponsor, and places the first sponsor of Company BB on the display position of "There are also such things" in the synthetic image m1 of the predetermined layout. The banner advertisement m12 of "500 ml drinking water BB1" set in the recommended product, that is, the recommended product 1 (banner) t32 of the table T3 is reduced and arranged. Further, the composite image m1 of the predetermined layout is provided with an Other button m13 so that the user can search for products other than the recommended product. The other button m13 is an example of a "select button".

When the synthesized image m1 is displayed on the display device 5002 and the banner advertisement m11 is selected and operated by the GUI 5220 from the display screen, the link destination (the purchase site of the sponsor AA company) corresponding to the banner advertisement m11 is displayed. A receiver 5000 is connected. Also, when the banner advertisement m12 is selected from the display screen by the GUI 5220, the receiver 5000 is connected to the link destination (sponsor BB's purchase site) of the product associated with the banner advertisement m12. On the other hand, when the other button m13 is selected from the display screen by the GUI 5220, the receiver 5000 is connected to a search site for searching for other soft drinks.

FIG. 11(b) is an example of a composite image displayed while watching a program. In this example of the composite image m2, the banner advertisement m11 of Company AA, which ranks first, is arranged in exactly the same way as in FIG. 11(a). At the position of the banner advertisement m12 of the second ranked sponsor, a banner advertisement m22 of the sponsor's recommended product is placed. As an example, since it is the sponsor's product being viewed, the banner advertisement is placed in the same size as the first-ranked product instead of being displayed in a reduced size. Other than that, since it is the same as the synthesized image m1, the description is omitted.

FIG. 11(c) is an example of a screen when the other button m13 is selected and operated. In this example, a banner advertisement is placed for other categories of automobiles instead of soft drinks. As an example, a banner advertisement m31 for a car A1 recommended by Company A, which has the highest contribution rate, and a banner advertisement m32 for a car B1 recommended by Company B, which has the second highest contribution rate, are placed on the composite image m3. Here, as an example, the case where an advertisement of another category is displayed when the other button m13 is selected has been described, but the present invention is not limited to this. For example, a transition may be made to a search site for other soft drinks in the same category.

As described above, in the system according to the first embodiment, it is possible to give preferential treatment to the sponsor of the program watched by the viewer and display the recommended product. Moreover, since the sponsor's contribution rate is calculated on the receiver 5000 side based on the viewer's viewing time, the processing load on the server side such as the cloud can be reduced.

[Embodiment 2]
Further, some or all of the components shown in the above embodiments may be implemented by a program installed in a storage such as a hard disk device of a computer, and the program may be stored in a computer-readable electronic medium. Alternatively, the program may be read from an electronic medium into the computer so that the computer implements each component as a function.

12 is a diagram illustrating an example of a hardware configuration of a computer of a receiver according to the second embodiment; FIG. FIG. 12 shows the hardware configuration of the computer 10, which includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an HDD 14, a communication IF 15, and a recording media reader 16. there is These are interconnected by bus 18 .

A program is stored in the ROM 12 or the HDD 14, and the CPU 11 reads and executes the program, thereby realizing the above components (see FIG. 5) as functional units. The HDD 14 corresponds to the “storage unit” and has a viewing history accumulation unit 5810 .

Alternatively, the electronic medium 17 storing the program may be read by the recording medium reading unit 16 and executed by the CPU 11 . The electronic medium 17 includes, for example, a recording medium such as a CD-ROM, a flash memory, a removable medium, and the like. Alternatively, a program may be downloaded from the Internet via the communication IF 15 and executed. Furthermore, it may be realized by distributing and storing the constituent elements in different computers connected via a network, and by communicating between the computers that operate each constituent element.

[Embodiment 3]
Also, some of the components shown in the above embodiments may be distributed between the receiver 5000 and the management server 3000 . For example, in the management server 3000, a sponsor weighting unit 5620 and a table T4 shown in FIG. 5 are provided. The receiver 5000 transmits the data accumulated in the viewing history accumulation unit 5810 (see FIG. 5) to the management server 3000, and the management server 3000 calculates the contribution rate for each sponsor of the receiver 5000 and selects recommended products. I do. The receiver 5000 receives recommended products from the management server 3000 and displays the recommended products.

While embodiments of the invention have been described, the embodiments are provided by way of example and are not intended to limit the scope of the invention. This novel embodiment can be embodied in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and equivalents thereof.

5000... Receiver 5610... Program sponsor information acquisition unit 5620... Weighting unit for sponsors 5630... Viewer's degree of preference 5640... Recommended product synthesis processing unit 5710... Broadcast reception unit 5720... Video content reception Section 5730 Live viewing processing section 5740 Recording processing section 5750 Reproduction processing section 5760 Operation receiving section 5810 Viewing history storage section T Table.

Claims (6)

storage means for storing viewing time information of a received broadcast program or viewing time information of a recorded broadcast program in association with the broadcast program;
calculation means for calculating, for each sponsor , a sponsor's contribution rate corresponding to the viewing time of the broadcast program based on the viewing time information;
control means for preferentially displaying, on a display means, recommended content of a sponsor with a high contribution rate based on the contribution rate calculated for each sponsor;
a receiving device having When a broadcast program is being viewed by a viewer, the control means causes the display means to display recommended content corresponding to the sponsor of the broadcast program being viewed by the viewer .
The receiving device according to claim 1. The control means causes the display means to display a selection button for selecting another content different from the recommended content.
3. The receiving device according to claim 1 or 2. The control means controls, among the recommended contents displayed on the display means in the past, for the recommended content for which the viewer has performed an operation to select another content, when the recommended content becomes a display target. change and display other content,
4. The receiving device according to claim 3. A system including a receiving device for viewing a broadcast program and a server device for managing information of a sponsor of the broadcast program,
storage means for storing viewing time information of the received broadcast program or viewing time information of the recorded broadcast program in association with the broadcast program;
calculation means for calculating, for each sponsor , a sponsor's contribution rate corresponding to the viewing time of the broadcast program based on the viewing time information;
control means for preferentially displaying, on display means for viewers, recommended content of the sponsor with a high contribution rate based on the contribution rate calculated for each sponsor;
A system with For a computer that stores viewing time information of a received broadcast program or viewing time information of a recorded broadcast program in a storage unit in association with the broadcast program,
calculation means for calculating, for each sponsor , a sponsor's contribution rate corresponding to the viewing time of the broadcast program based on the viewing time information;
control means for preferentially displaying, on a display means, recommended content of a sponsor with a high contribution rate based on the contribution rate calculated for each sponsor;
program to realize

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