JP2022038640A - Receiving device, system, and program - Google Patents

Abstract

To allow a sponsor of a program viewed by a viewer to preferentially display a recommended content.SOLUTION: A receiving device comprises: storage means which stores view time information of a received broadcast program or view time information of a video-recorded broadcast program in association with the broadcast program; calculation means which calculates a contribution ratio for each sponsor on the basis of the view time information; and control means which allows display means to preferentially display a recommended content of a sponsor with a high contribution ratio on the basis of the contribution ratio calculated for each sponsor.SELECTED DRAWING: Figure 5

Description

Embodiments of the present invention relate to receivers, systems and programs.

In recent years, the viewing history of the programs that have been viewed has been analyzed, and the analysis results have been used to provide programs that suit the viewers.

Japanese Unexamined Patent Publication No. 2006-011758 Japanese Unexamined Patent Publication No. 2009-147679

An object to be solved by the present invention is to provide a receiving device, a system and a program capable of displaying recommended contents in a preferential manner to a sponsor of a program viewed by a viewer.

The receiving device of the embodiment contributes to each sponsor based on the storage means for storing the viewing time information of the received broadcast program or the viewing time information of the recorded broadcast program in association with the broadcast program and the viewing time information. It is provided with a calculation means for calculating the rate and a control means for causing the display means to preferentially display the recommended content of the sponsor having the high contribution rate based on the contribution rate calculated for each sponsor.

FIG. 1 is a diagram schematically illustrating the operation of the entire broadcast in the system according to the first embodiment. FIG. 2 is a diagram showing an example of the configuration of the entire broadcasting system including the system according to the first embodiment. FIG. 3 is a diagram showing main streams and information in a broadcast wave transmission line and a hybrid cast transmission line for transmitting a broadcast signal according to the first embodiment. FIG. 4 is a diagram showing a configuration example of the hardware of the receiver according to the first embodiment. FIG. 5 is a diagram showing a configuration example of a functional unit of the receiver according to the first embodiment. FIG. 6 is a diagram showing an example of various setting tables included in the table T. FIG. 7 is a diagram showing an example of a calculation table included in the table T. FIG. 8 is a diagram showing an example of a process of recording actual viewing time information when a viewer views a viewed program or a recorded program with a receiver. FIG. 9 is a diagram showing an example of a recommended product update process that the receiver recommends to the viewer of the receiver. FIG. 10 is a diagram showing an example of a process of recording the viewer's particular information when the viewer is displaying the recommended product on the receiver. FIG. 11 is a diagram showing an example of a composite image for synthesizing a recommended product image. FIG. 12 is a diagram showing an example of the hardware configuration of the computer of the receiver according to the second embodiment.

[Embodiment 1]
Hereinafter, the receiving device, the system, and the program according to the embodiment will be described in detail with reference to the drawings.

(System operation example)
FIG. 1 is a diagram schematically illustrating the operation of the entire broadcast in the system according to the first embodiment.

As shown in FIG. 1, the system of the first embodiment includes a receiver 5000 corresponding to a hybrid cast broadcast communication cooperation service and a management server 3000. The receiver 5000 is an example of a “receiver”, and the management server 3000 is an example of a “server device”.

The receiver 5000 is a television receiver or the like owned by the viewer, and receives a broadcast program provided through radio waves or an Internet line. In the present embodiment, a television receiver will be mainly described as an example, but a communication terminal device such as a smartphone having a function of receiving a broadcast program is also applicable.

The management server 3000 manages the sponsor. For example, it manages sponsors of broadcast programs and manages contents recommended by sponsors. The recommended content is, for example, a sponsor's product. Further, the management server 3000 connects the receiver 5000 to the sponsor's site (advertiser server 2000) designated as having an access request to the product from the receiver 5000.

The advertising company AD proposes to the advertiser MC to purchase a CM (Commercial Message) frame for a broadcast program, and if the advertiser MC agrees to this, a contract is signed between the two parties.

The advertising company AD submits the CM of the product to the broadcasting station 1000 based on the contract, and the broadcasting station 1000 inserts the CM into the CM frame. In addition, the advertiser may provide the product itself, for example, a car, drinking water, costumes, etc., and cooperate in the main part of the program. In this embodiment, not only the program provider but also the product cooperation company and the like are called "sponsors".

In the present embodiment, in the receiver 5000 of each viewer, the viewing time information actually viewed by the viewer is individually managed, and the sponsor's product that greatly contributed to the viewing is preferentially displayed on the receiver 5000. To construct. In this way, we will build a mechanism to more accurately evaluate the sponsors who contributed to viewing for each viewer.

(System configuration)
FIG. 2 is a diagram showing an example of the configuration of the entire broadcasting system including the system according to the first embodiment.

As shown in FIG. 2, the broadcasting station 1000 includes a broadcasting station server 1100 and a security device 1200. Broadcasting station 1000 sends a broadcast signal. Broadcast signals include digital broadcast signals, application control information (AIT: Application Information Table), control information related to presentation by cooperation between broadcasting and communication, and the like.
Broadcast signals include not only terrestrial digital broadcasting by radio waves, but also broadcasting signals such as BS broadcasting and CS broadcasting, and broadcasting signals of programs distributed via the Internet.

The application control information includes commands for starting and terminating applications and the like linked to the broadcast program, control information, and the like, and is transmitted to the receiver 5000.

Regarding the transmission method of the application control signal including the application control information, for example, a transmission method by a dedicated ES (Elementary Stream), a data carousel method for repeatedly transmitting the same data, and a control signal file placed on a server of a communication network. There is a method to acquire. The receiver 5000 corresponding to the hybrid cast acquires the application from the designated URL according to the instruction of the application control signal, and executes the control such as the application boundary.

The broadcasting station server 1100 provides the receiver 5000 with metadata such as a program title, a program ID, a program outline, performers, a broadcast date and time, and other data. Further, the broadcasting station server 1100 provides the information of the sponsor of the program to the management server 3000.

The viewer can receive the broadcast signal by the receiver 5000 and watch the program in real time, or record it on a recording device and watch it.

Specifically, the receiver 5000 receives a broadcast signal and receives various broadcast programs and various service information. The receiver 5000 has a broadcast communication cooperation function in addition to the broadcast reception function which is a basic function. The receiver 5000 may receive the content via the network by using the broadband network connection function.

The receiver 5000 has the following functions in addition to the broadband network connection function. It has a function to execute an application according to application control information sent by broadcasting, a function to present by linking broadcasting and communication, and the like. For example, in the function of presenting by linking broadcasting and communication, the receiver 5000 connects to a broadband network, acquires sponsor information from the management server 3000, and presents sponsor-related products to the viewer.

The receiver 5000 includes a recording medium 5001 such as an HDD (Hard Disk Drive) or SSD (Solid State Drive) for recording and reproducing data, and can record and reproduce a received broadcast program. Further, the receiver 5000 includes a display 5002 which is a display means, and displays a broadcast program received by a broadcast signal and a broadcast program reproduced from a recording medium 5001 on the display. In addition, the receiver 5000 includes a speaker system 5003 and the like. The recording medium 5001, the display 5002, the speaker system 5003, and the like may be provided with an external connection terminal so as to be removable.

As described above, the receiver 5000 functions as a receiving device such as a television and a set-top box for receiving broadcast programs from the broadcasting station 1000 and contents from the network. Further, the receiver 5000 functions as a recording device such as a recorder for recording a broadcast program from the broadcasting station 1000. In addition, the receiver 5000 functions as a playback device for playing back recorded programs and video contents such as Blu-ray discs. Further, the receiver 5000 functions as a recording / reproducing device that records a broadcast program from the broadcasting station 1000 and reproduces various video contents.

The management server 3000 is one information processing device having a computer configuration, or a plurality of information processing devices having distributed functions. The management server 3000 is a server that manages sponsor information, and the installation location is not particularly limited. For example, when a broadcasting station collects program viewing information from each receiver 5000, the management function of the management server 3000 may be provided on the server or the like for operation.

FIG. 3 is a diagram showing main streams and information in the broadcast wave transmission line 2100 and the hybrid cast transmission line 2200 for transmitting the broadcast signal according to the first embodiment. A video stream, an audio stream, application control information, and service information are transmitted in each transmission line.

(Hardware configuration example of receiver)
FIG. 4 is a diagram showing a configuration example of the hardware of the receiver 5000 according to the first embodiment. As shown in FIG. 4, the receiver 5000 has a communication content processing unit 5100 having a hybrid cast specification and a broadcast content processing unit 5300. The communication content processing unit 5100 receives broadcast programs, data from the management server 3000, and the like via the network. The broadcast content processing unit 5300 receives the broadcast wave.

The communication content processing unit 5100 includes an IP communication interface 5101. The stream taken in via the IP communication interface 5101 is received by the streaming reception processing unit 5102, and the demodulated stream is restored to the original array state by the demultiplexer 5303. A DRAM processing unit 5104 is connected to the demultiplexer 5303, and the DRAM processing unit 5104 can operate a program to execute, for example, automatic download.

The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are combined by the synthesizer 5501 and input to the display 5002. The decoded voice data is input to the speaker system 5003 via the synthesizer 5502.

The broadcast content processing unit 5300 includes a broadcast tuner 5301. The stream received and demodulated by the broadcast tuner 5301 is input to the descrambler 5302. In the descrambler 5302, the input stream is descrambled with a key from the CAS (Conditional Access System) module 5304. The stream descrambled by the descrambler 5302 is input to the demultiplexer 5303.

The demultiplexer 5303 outputs data for data broadcasting to the data broadcasting reception processing unit 5330. Further, the video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are combined by the synthesizer 5501 and input to the display 5002. The decoded voice data is input to the speaker system 5003 via the synthesizer 5502.

Further, the data broadcasting signal separated by the demultiplexer 5303 is received by the data broadcasting reception processing unit 5330 and input to the data broadcasting engine 5315. The display signal sent by data broadcasting is input to the synthesizer 5501 and displayed on the display 5002.

An integrated controller 5200 is provided as a means for controlling the overall operation of the receiver 5000. The integrated controller 5200 has an application control unit 5201 and a security management unit 5202. The application control unit 5201 controls each block of the receiver 5000 based on various information and control information included in the application control information.

Further, the integrated controller 5200 updates the display of the recommended product on the display 5002 at a predetermined timing, for example, when the user operates the power start button or the channel switching button of the GUI 5220. In the present embodiment, a GUI (Graphical User Interface) is shown as an example of the operation means by the user, but the present invention is not limited to this, and other UI (User Interface) may be applied. The UI also includes a remote controller and the like. Also, both GUI and remote control may be used.

Specifically, the integrated controller 5200 reads the actual viewing time information recorded at any time for each viewing or playback of the program from the memory (storage means), and calculates the contribution rate of the sponsor from the actual viewing time. Then, the integrated controller 5200 preferentially outputs an image of the sponsor's recommended product for which a calculation result having a high contribution rate is obtained among the sponsor's recommended products acquired from the management server 3000 as a composite image. The output image of the recommended product is combined with the output of the video decoder 5311 by the synthesizer 5501, and the image of the recommended product previously displayed on the display 5002 is updated to the recalculated product.

Further, when the user selects the recommended product displayed on the display 5002 by operating the GUI 5220, the integrated controller 5200 gives the IP communication I / F 5101 access to the advertiser server 2000 of the product selected by the user. Request and access the target advertiser server 2000 through the management server 3000 or the like. The integrated controller 5200 writes and stores the product or the like selected by the user in the memory.

Further, when the user specifies a broadcast program or the like to be recorded via the GUI 5220 or the like, the integrated controller 5200 encrypts the video data, the subtitle data, the audio data and the like by using a predetermined content protection method, and determines the predetermined content. After converting to the recording format of, the broadcast program is recorded by recording on the recording medium 5001.

Further, when the user specifies a recorded program or the like to be reproduced via the GUI 5220 or the like, the integrated controller 5200 causes the user to read out the digital video data, the subtitle data, the audio data and the like recorded on the recording medium 5001. , The video decoder 5311, the audio decoder 5312, and the subtitle decoder 5313 are supplied to reproduce the recorded program.

The security management unit 5202 manages the application and realizes the security function. For example, the security management unit 5202 has an application authentication function and treats the authenticated application as a management application. In addition, the security management unit 5202 includes an access control function, a presentation function, an enforcement function, a revolving function for a management application outside the broadcast, and the like. Although the control of the security management unit 5202 and the control of the application control unit 5201 are described separately here, they may be controlled as one management unit without being divided.

The access control function makes it possible to refer to broadcasting resources such as video, audio, and metadata SI information, video / audio output of the receiver 5000, and receiver resources such as a network interface for applications that are permitted to be used. In addition, the accessible receiver API (Application Programming Interface) is restricted according to the security class of the application.

The presentation control function determines the display method of the application such as whether to overlay on the broadcast video, display area and size, display / non-display, etc., based on the intention of the broadcasting division. It is also possible to determine whether to display / hide the CM and auxiliary information such as messages related to the CM in the application. Further, in an emergency such as a disaster report, for example, the application or its related display can be temporarily hidden to control the full screen display of the broadcast program.

The revolving function is a function that can disable problematic applications that damage the interests of broadcasters and users.

The application engine 5130 forms an environment for executing an application. As the application engine 5130, for example, an HTML5 browser equipped with an extended API for supporting hybrid cast is used.

The terminal cooperation control unit 5500 is an interface for executing cooperation with an external cooperation terminal.

(Configuration example of the functional part of the receiver)
FIG. 5 is a diagram showing a configuration example of a functional unit of the receiver 5000 according to the first embodiment. As shown in FIG. 5, the receiver 5000 includes a program sponsor information acquisition unit 5610, a sponsor weighting unit 5620, a viewer's degree of commitment 5630, a recommended product synthesis processing unit 5640, a broadcast reception unit 5710, and video content reception. A unit 5720, a live viewing processing unit 5730, a recording processing unit 5740, a playback processing unit 5750, an operation receiving unit 5760, and a viewing history storage unit 5810 are provided.

The broadcast receiving unit 5710 receives a broadcast signal from the broadcast station 1000.

The video content receiving unit 5720 receives video content from a video content distribution server or the like via a network such as the Internet. The video content distribution server is a server that distributes video content such as video content, such as video on demand.

The live viewing processing unit 5730 performs various processes in live viewing of broadcast programs, video contents, and the like. Live viewing is to display a program being broadcast on a channel selected by the user on the GUI 5220. The live viewing processing unit 5730 sequentially inputs the name of the program being viewed live, the viewing start time of the program, the viewing end time, the switching time to another program, etc. to the viewing history storage unit 5810 of the memory based on the operation of the GUI 5220. Record.

The recording processing unit 5740 records a broadcast program including a commercial or the like according to a recording operation and a recording reservation operated by the user with the GUI 5220.

The reproduction processing unit 5750 reproduces the recorded program recorded by the recording processing unit 5740 according to the reproduction operation operated by the user with the GUI 5220. Further, the recording processing unit 5740 sequentially records the reproduced program name, the viewing time of the program, and the like in the viewing history storage unit 5810 of the memory based on the operation of the GUI 5220. For example, the time from the beginning of the program to the stop operation, the time skipped during playback (the time of skip start and the time of skip end), and the like are recorded.

The operation receiving unit 5760 accepts various operations such as activation operation, live viewing operation (channel switching operation), recording operation, recording reservation operation, playback operation, and e-commerce (electronic commerce) performed by the user on the GUI 5220. One example of the e-commerce operation is the recommended product selection operation displayed on the display 5002. When the selection operation is performed for the recommended product displayed on the display 5002, for example, the user moves to the recommended product site (advertiser server 2000, etc.), and can confirm the product or make a product transaction.

The program sponsor information acquisition unit 5610 acquires the information of the program sponsor managed by the management server 3000. The program sponsor information acquisition unit 5610 acquires, for example, the sponsor name for each program or the information of the product recommended by the sponsor as the information of the program sponsor.

The weighting unit 5620 to the sponsor calculates the contribution rate of the sponsor who contributed to the viewer's program viewing in the receiver 5000 based on the viewing information recorded in the viewing history storage unit 5810, and sets it in the table T. do. For example, the weighting unit 5620 for sponsors calculates the actual viewing time viewed by the viewer in the program for each program from the recorded viewing information, and the program is given to each sponsor corresponding to the actual viewing time. The ratio of the actual viewing time to the total broadcast time is calculated as the contribution rate and set in the table T. Then, the weighting unit 5620 for sponsors adds the contribution rate as points for each sponsor for a plurality of broadcast programs broadcasted within a certain period, and each sponsor gives the maximum weight to the sponsor with the largest points. Give to. The weight is set to determine the priority order for displaying the sponsor's recommended products. In addition to the weight based on the contribution rate, if there is a program currently being watched, the sponsor's recommended product is displayed preferentially. Also set the weight to do.

The viewer's commitment level 5630 is set when the recommended product is not selected by the user who watches the receiver 5000, and another product (also referred to as other product) different from the recommended product is selected. The number of selections of the product is recorded in the table T, and the degree of user's commitment to the product is obtained.

The recommended product synthesis processing unit 5640 extracts each recommended product specified by the upper sponsor (for example, the top two) obtained by the set weight, and displays it at a predetermined position on the screen layout of the display 5002. An image of a recommended product such as a banner advertisement is arranged at a predetermined position and output to the synthesizer 5501.

The above-mentioned functional units of the receiver 5000 are merely examples. A predetermined functional part of the receiver 5000 may be further divided into a plurality of subdivided functional parts. Further, some of the above-mentioned functional units of the receiver 5000 may be integrated into one functional unit. Further, the receiver 5000 does not have to have all the functional units listed above, and may have a functional unit other than the functional units listed above.

(Table configuration 1)
FIG. 6 is a diagram showing an example of various setting tables included in the table T (see FIG. 5). FIG. 6 shows a program sponsor table T1, a sponsor category table T2, and a sponsor recommended product table T3 as tables for managing sponsors of programs. Each table is a setting table that acquires data from the management server 3000 and sets it. The management server 3000 may have the same table configuration. Data is set in the table of the management server 3000 from the broadcasting station server. The sponsor may access the management server 3000 to update the setting contents of the recommended product or the like, which is the recommended content.

The program sponsor table T1 is a table that associates the program t11 to be broadcast with the sponsor t12 of the program sponsor. For example, the program "AAA" is associated with two companies, sponsor A and AA. "AAA" is a program name, a program code, or the like that identifies a program, and "Company A" is a company name such as a company. In this example, two companies are sponsoring the program "AAA". The two companies may be sponsors together in the same time frame of the program, or may be sponsored separately in the first half and the second half. When the program is divided into the first half and the second half, the program is divided into "AAA first half" and "AAA second half" in the program sponsor table T1, and one corresponding sponsor is set for each.

The sponsor category table T2 is a table that associates the sponsor t21 with the product category t22 of the product handled by the sponsor. For example, if Company A is an automobile manufacturer, "automobile" is set in the product category t22. If AA is a soft drink manufacturer, it is set as "soft drink" in the product category t22. In the product category t22, a predetermined product category name is set so that the competing manufacturers belong to the same product category in advance.

The sponsor recommended product table T3 is a table that associates the sponsor t31 with the sponsor's recommended products (recommended products 1t32, recommended products 2t33, ... In order from the one with the highest recommendation degree). For example, the new car A1 is set as the first recommended product of company A, and the new car A2 is set as the second recommended product of company A. Further, 500 ml drinking water AA1 is set as the first recommended product of AA, and 500 ml drinking water AA2 is set as the second recommended product of AA.

(Table configuration 2)
FIG. 7 is a diagram showing an example of a calculation table included in the table T (see FIG. 5). FIG. 7 shows a contribution rate setting table T4 for obtaining the contribution rate by the sponsor and a selection record setting table T5 for counting the selection record of the recommended product.

The contribution rate setting table T4 has a program t41 received by the receiver 5000, an actual viewing time t42 indicating the actual viewing time of the entire program, a sponsor t43, and a contribution rate t44 for each sponsor. It is a table for calculation to calculate the contribution rate. The program t41 and the sponsor t43 set the settings of the program t11 and the sponsor t12 of the program sponsor table T1. In the actual viewing time t42, the time when the receiver 5000 receives the broadcast of the program and the time when the recording / playback is performed are recorded and set as the actual viewing time (real time). For example, the actual viewing time of the program "CCC" is set to "30 minutes". This 30 minutes is not the time of the entire program, but the time actually watched. For example, if the CM is skipped or the program is skipped by the recording function, the time is excluded from the actual viewing time. The contribution rate t44 is calculated from the actual viewing time t42. For example, when the actual viewing time t42 is set to 0 hours or more and there are a plurality of such sponsors, the contribution rate of each of these sponsors is determined by the actual viewing time.

The selection record setting table T5 has a recommended product t51, a recommended number of times t52, a selection number of times t53, and other selection times t54, and is a table for calculation for calculating the degree of attention of the viewer. The recommended product t51 is a set of recommended products (recommended products 1t32, recommended products 2t33, ...) of the sponsor of the sponsor recommended product table T3 (in order from the one with the highest recommendation degree). The recommended number of times t52 sets the past recommended number of times of the recommended product set in the recommended product t51. The selection count t53 sets the number of times that the viewer has accessed the sponsor site (for example, browsing the product, purchasing, etc.) with the recommended product recommended in the past. The other selection count t54 sets the selection count when the viewer selects a product different from the recommended recommended product.

(Processing flow)
8 to 10 show an example of a process for displaying a sponsor's recommended product in the receiver 5000.

FIG. 8 is a diagram showing an example of a process of recording actual viewing time information when a viewer views a viewed program or a recorded program with the receiver 5000. As shown in FIG. 8, the receiver 5000 records the actual viewing time information in the viewing history storage unit 5810 when the viewer views the viewing program or the recorded program (S1).

FIG. 9 is a diagram showing an example of a recommended product update process recommended by the receiver 5000 to the viewer of the receiver 5000. In the process shown in FIG. 9, the execution timing may be appropriately determined, such as when the receiver 5000 is activated or a predetermined timing after the activation.

As shown in FIG. 9, the receiver 5000 acquires the sponsor information of the program and the recommended content information of the product from the management server 3000 (S21). The receiver 5000 distributes these information acquired from the management server 3000 into the program sponsor table T1, the sponsor category table T2, and the sponsor recommended product table T3, and updates the data to the latest information.

Subsequently, the receiver 5000 totals the actual viewing time (S22). The receiver 5000 calculates the actual viewing time viewed by the viewer in the program for each program based on the viewing information recorded in the viewing history storage unit 5810, and sets it in the contribution rate setting table T4.

Subsequently, the receiver 5000 weights each sponsor based on the contribution rate (S23). When the contribution rate setting table T4 is set, the receiver 5000 calculates (recalculates) the contribution rate of the sponsor who contributed to the viewer's program viewing for each sponsor based on the actual viewing time, and uses the contribution rate setting table T4. Set (or update) the contribution rate t44. The receiver 5000 weights the sponsor based on the calculated (recalculated) contribution rate.

Subsequently, the receiver 5000 selects a recommended product (S24). The receiver 5000 selects the top sponsor based on the result of the weighting update. For example, the receiver 5000 selects the top one or several sponsors among the sponsors exceeding a predetermined threshold. In the following, a case where two companies are selected as an example will be described.

Subsequently, the receiver 5000 compares and determines the number of times that "other" has been selected by the viewer in the past for the selected sponsor's recommended product (S25). The receiver 5000 compares the number of selections of the recommended product when recommended in the past with the number of selections of "others" based on the selection record of the selection record setting table T5, and selects, for example, the recommended product. If the number of times is small (S25: No), the selected product is changed to another product and replaced (S31). This determination may be appropriately determined, for example, the number of times the recommended product is selected is as small as several times, or the determination is made based on 0 times or the like. In addition, the replacement products may be decided as appropriate, such as by setting the product units of the top two companies or targeting all the products.

Subsequently, the receiver 5000 determines whether or not the viewer is watching the program (S26). If the viewer is not watching the program (S26: Yes), set the recommended product selected in S24, or if there is a replacement in S31, set the replaced product (S27), and display the recommended product 5002. Is displayed in (S28). Product settings include settings such as the display position and size of the product. For example, when displaying the products of the top two companies with high contribution rates, it is possible to display the first-ranked product in a large size and the second-ranked product in a small size. For the replaced product, it is possible to set it small.

When the viewer is watching the program (S26: No), the recommended product of the sponsor of the viewing program is selected (S32), the product is set (S27), and the recommended product is displayed on the display 5002. (S28). For example, replace the recommended product of the sponsor you are watching with the recommended product of the second place. In this case, the sponsor's recommended product being viewed can be set to the same size as the top-ranked product.

FIG. 10 is a diagram showing an example of a process of recording the viewer's particular information when the viewer is displaying the recommended product on the receiver 5000. As shown in FIG. 10, the receiver 5000 displays the recommended products of the sponsor selected by the program contribution rate up to that time on the display 5002 (S281). When the receiver 5000 accepts the recommended product or other selection by the operation of the GUI 5220 by the viewer, the receiver 5000 records the selection target selected by the viewer in the table T5 (see FIG. 7) (S282). For example, when a recommended product is selected by the viewer, the number of recorded recommended product selections is added by one. In addition, if other products other than the recommended products are selected, one item will be added each time the other products are selected as the products that the viewer does not want to recommend for the recommended products. Record the number of times.

(Recommended product composition screen)
FIG. 11 is a diagram showing an example of a composite image for synthesizing a recommended product image. FIG. 11A is an example of a composite image to be displayed when the program is not being viewed. In this example, the recommended product composition processing unit 5640 selects AA as the top-ranked sponsor, for example, and is the first of AA for the "super recommended" product position of the composite image m1 of the predetermined layout. The banner advertisement m11 of the recommended product, that is, the "500 ml drinking water AA1" set in the recommended product 1 (banner) t32 of the table T3 is placed. In addition, the recommended product synthesis processing unit 5640 selects BB as the second-ranked sponsor, and the first one of BB for the display position of "There is something like this" in the composite image m1 of the predetermined layout. The banner advertisement m12 of the recommended product, that is, the "500 ml drinking water BB1" set in the recommended product 1 (banner) t32 of the table T3 is reduced and arranged. Further, the composite image m1 having a predetermined layout is provided with other buttons m13 so that the user can search for a product other than the recommended product. The other button m13 is an example of a “selection button”.

When the composite image m1 is displayed on the display 5002 and the banner advertisement m11 is selected and operated by the GUI 5220 from the display screen, the link destination (purchase site of sponsor AA) of the product associated with the banner advertisement m11 is reached. The receiver 5000 is connected. Further, when the banner advertisement m12 is selected and operated by the GUI 5220 from the display screen, the receiver 5000 is connected to the link destination (purchase site of the sponsor BB company) of the product associated with the banner advertisement m12. On the other hand, when the other button m13 is selected and operated by the GUI 5220 from the display screen, the receiver 5000 is connected to the search site for searching for other soft drinks.

FIG. 11B is an example of a composite image to be displayed while watching a program. In the example of this composite image m2, the banner advertisement m11 of the top 1 AA company is arranged exactly like FIG. 11 (a). At the position of the banner advertisement m12 of the second-ranked sponsor, the banner advertisement m22 of the sponsor's recommended product being viewed is placed. As an example, since it is a product of the sponsor who is watching, the banner advertisement is placed in the same size as the first-ranked product instead of the reduced display. Other than that, the description is omitted because it is the same as the composite image m1.

FIG. 11C is an example of a screen when the other button m13 is selected and operated. In this example, banner ads for cars in other categories are placed instead of soft drinks. As an example, the banner advertisement m31 of the automobile A1 recommended by the company A having the highest contribution rate and the banner advertisement m32 of the automobile B1 recommended by the company B having the next highest contribution rate are arranged on the composite image m3. Here, as an example, a case where an advertisement of another category is displayed when the other button m13 is selected has been described, but the present invention is not limited to this. For example, the transition may be made to another soft drink search site in the same category.

As described above, in the system according to the first embodiment, the sponsor of the program viewed by the viewer can be given preferential treatment to display the recommended product. Further, since the contribution rate of the sponsor is calculated on the receiver 5000 side based on the viewing time of the viewer, it is possible to reduce the processing load on the server side such as the cloud.

[Embodiment 2]
Further, a part or all of each component shown in the above embodiment may be realized by a program installed in a storage such as a hard disk device of a computer, or the above program may be stored in a computer-readable electronic medium. By setting the program to be read by a computer from an electronic medium, the computer may realize each component as a function.

FIG. 12 is a diagram showing an example of the hardware configuration of the computer of the receiver according to the second embodiment. FIG. 12 shows a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an HDD 14, a communication IF 15, and a recording media reading unit 16 as hardware configurations of the computer 10. There is. These are interconnected by a bus 18.

The program is stored in the ROM 12 or the HDD 14, and the CPU 11 reads and executes the program to realize the above-mentioned component (see FIG. 5) as a functional unit. The HDD 14 corresponds to a "storage unit" and has a viewing history storage unit 5810.

The electronic medium 17 in which the program is stored may be read by the recording media reading unit 16 and executed by the CPU 11. The electronic medium 17 includes, for example, a recording medium such as a CD-ROM, a flash memory, a removable medium, and the like. Further, the program may be downloaded from the Internet via the communication IF15 and executed. Further, the components may be distributed and stored in different computers connected via a network, and may be realized by communicating between the computers in which the components are made to function.

[Embodiment 3]
Further, a part of the components shown in the above embodiment may be distributed and provided in the receiver 5000 and the management server 3000. For example, in the management server 3000, a weighting unit 5620 for sponsors, a table T4, and the like shown in FIG. 5 are provided. The receiver 5000 transmits the data accumulated in the viewing history storage unit 5810 (see FIG. 5) to the management server 3000, and the management server 3000 calculates the contribution rate of the receiver 5000 for each sponsor and selects recommended products. I do. The receiver 5000 receives the recommended product from the management server 3000 and performs display processing of the recommended product.

Although embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. This novel embodiment can be implemented in various other embodiments, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and variations thereof are included in the scope and gist of the invention, and are also included in the scope of the invention described in the claims and the equivalent scope thereof.

5000 ... Receiver, 5610 ... Program sponsor information acquisition unit, 5620 ... Sponsor weighting unit, 5630 ... Viewer's commitment, 5640 ... Recommended product synthesis processing unit, 5710 ... Broadcast receiver, 5720 ... Video content reception 5730 ... Live viewing processing unit, 5740 ... Recording processing unit, 5750 ... Playback processing unit, 5760 ... Operation receiving unit, 5810 ... Viewing history storage unit, T ... Table.

Claims (6)

A storage means for storing received broadcast program viewing time information or recorded broadcast program viewing time information in association with the broadcast program.
A calculation method for calculating the contribution rate for each sponsor based on the viewing time information,
A control means for preferentially displaying the recommended content of the sponsor with a high contribution rate on the display means based on the contribution rate calculated for each sponsor.
Receiver with. When a broadcast program is being viewed by a viewer, the control means causes the display means to display recommended content corresponding to the sponsor of the broadcast program being viewed.
The receiving device according to claim 1. The control means causes the display means to display a selection button for selecting another content different from the recommended one.
The receiving device according to claim 1 or 2. The control means is used when, among the recommended contents displayed on the display means in the past, the recommended contents for which the viewer has selected another content is to be displayed. Change to other content and display it,
The receiving device according to claim 3. A system including a receiving device for viewing a broadcast program and a server device for managing the information of the sponsor of the broadcast program.
A storage means for storing received viewing time information of the broadcast program or recorded viewing time information of the broadcast program in association with the broadcast program.
A calculation means for calculating the contribution rate for each sponsor based on the viewing time information,
A control means for preferentially displaying the recommended content of the sponsor with a high contribution rate on the display means of the viewer based on the contribution rate calculated for each sponsor.
System with. For a computer that stores the viewing time information of the received broadcast program or the viewing time information of the recorded broadcast program in the storage unit in association with the broadcast program.
A calculation method for calculating the contribution rate for each sponsor based on the viewing time information,
A control means for preferentially displaying the recommended content of the sponsor with a high contribution rate on the display means based on the contribution rate calculated for each sponsor.
A program that realizes.

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