WO2004088986A1

WO2004088986A1 - Information processing method linked with broadcast

Info

Publication number: WO2004088986A1
Application number: PCT/JP2004/004452
Authority: WO
Inventors: Shinji Terada; Nobuya Suzuki; Akinori Shibuya; Toru Kishi; Hiroyasu Sakaguchi; Kazuhiro Taguchi
Original assignee: Cybird Co., Ltd.; Imagica Dc21, Inc.
Priority date: 2003-03-31
Filing date: 2004-03-29
Publication date: 2004-10-14
Also published as: JPWO2004088986A1; WO2004088986A8

Abstract

In bidirectional broadcast, information associated with broadcast is received by simple operation. As marketing information, user information other than a head of family viewing is also acquired. In addition to the viewing ID of each reception device, personal attribute information for each user ID is registered in a database. A program enabling communication with the reception device is downloaded into the information terminal containing the attribute information and the information can be input to the reception device with a simple input operation. The information input is transmitted to a server after correlating the viewing ID and the user ID. In the server, the database is searched and it is possible to know what kind of attribute the user has who has performed input and what kind of inputs the user has performed. Thus, it is possible to distribute information linked with the broadcast separately to each information terminal. Moreover, it is possible to acquire extremely effective marketing information.

Description

Specification

Information processing method linked to broadcasting

INDUSTRIAL APPLICABILITY The present invention is an effective technique when applied to bidirectional information processing linked to digital broadcasting such as BS and CS. Background art

In the field of television broadcasting, a variety of programs are being provided to viewers through the spread of satellite broadcasting such as BS and CS, terrestrial digital broadcasting, cable television, and Internet band provision.

One of the features of these new broadcasting systems is the two-way nature of information communication. In other words, it is possible for viewers to not only watch programs unilaterally transmitted from broadcasting stations, but also transmit information to the broadcasting stations using a remote controller, keyboard, mouse, and the like.

As an example of this type of prior art (Patent Document 1), there is Japanese Patent Application Laid-Open No. 9-224324. In this prior art, a user can collectively manage personal information on a user information server via a telephone line.

In the prior art as described above, a subscriber identification code is generally inserted into a set-top pox for controlling a display device (CRT) or a liquid crystal display, and recorded in the subscriber identification code. In general, authentication of viewing permission is performed based on the ID.

Therefore, the personal information was also stored in the server in association with the ID. In such a case, only the personal information of the householder was often registered as personal information.

However, despite the widespread use of televisions, families often share and watch a single television set in the living room, and these televisions are usually operated by remote control. When attempting to participate in viewers in an interactive program or obtain information related to broadcasting by remote control operation, the set-top box ゃ TV receiver is responsible for recognizing input from the remote control. It could not be recognized until it was operated. In other words, it is not always the householder who operates the remote control of the TV set installed in the living room (see Fig. 1).

Therefore, even if the viewer who applied for the prize application information corresponding to the program by remote control operation is a child of that household, it may be treated as an application by the householder who is registered in advance as an applicant. There was a problem that made market research difficult.

Also, as another problem, although information bidirectionality has been realized, information transmitted from viewers often used a telephone line or the like. As a result, in the case of a “quick push” quiz with a remote control intended for viewers or a prize application, a large amount of temporary traffic will be generated on the telephone line or the Internet line, causing network failure or reception on the broadcast station side This could cause system failure.

From this point of view, it is possible to distribute information individually to individual viewers, to realize such information distribution by simpler input operations, and to obtain more reliable marketing information for advertisers. A possible technology was required. The present invention has been made in view of such a point, and in an interactive broadcasting system, a viewer can easily collect information and an advertiser can accurately collect and manage personal information. The technical issue is to realize smooth two-way information communication by preventing traffic from being increased by information transmitted from viewers. Disclosure of the invention

The present invention relates to an information processing method in cooperation with broadcasting.

The present invention provides a system for authenticating a viewing ID set for each receiving device and receiving input information from a viewing terminal, wherein the viewing ID input via the information terminal is Register the associated user ID on the server, and register personal attribute information in this user ID. When transmitting the input information received from the information terminal to the server when viewing the broadcast, the receiving device associates the viewing ID with the user ID and transmits it to the server. The input information and personal attribute information are associated with each other based on the ID, and are output from the server as marketing information. Also, instead of the viewing ID, the receiver receives the content and the content ID, and obtains the user ID from the information terminal by a simple operation, thereby associating the content ID with the user ID to obtain related information corresponding to the content. It is distributed to the user's information terminal.

Here, the information terminal may be a mobile phone terminal, a PDA or a personal computer that can be connected to a network, or an information processing device including a digital broadcast receiving device itself.

Also, the broadcast-related information according to the input information means information related to the broadcast being viewed by the user, such as more detailed product information and service information related to the commercial message being broadcast. . In addition, the information may be performance information of a performer (talent) related to the broadcast, concert information, CD release information, or the like.

If there is such broadcast-related information to be distributed, an identifier such as a symbol icon indicating that broadcast-related information exists may be displayed on the display screen of the viewing terminal.

Also, in order to collect individual personal information of family members as marketing information, it is necessary to register personal attribute information for each user ID in the personal information database of the server, and store the content-related information requested by the user on the server. It should be registered in the marketing information database.

In this regard, using a network-connectable mobile phone terminal, which tends to be owned by each family member recently, as an information terminal makes it possible to distribute broadcast-related information individually to each individual, And not individual households but individual individuals Individual marketing information can also be obtained.

For example, if a personal profile such as gender and age is registered as a personal information database on the server, the server can return the most suitable product information for the individual who owns the information terminal from the server as content-related information. For example, in the case of advertising information on clothing, a TV commercial of clothing is being broadcast, and even if the user who is watching it performs the same simple operation, different products are available depending on the gender of men and women. Advertising information can be returned. In addition, it will be possible to obtain individual marketing information for each individual, not for each household.

As described above, according to the present invention, in the two-way broadcasting system, the viewer can easily collect information (broadcast-related information) linked to the broadcast using a simple information terminal that is individually owned (one-push). Advertisers can collect and manage viewer information accurately, and the increase in traffic due to information transmitted from viewers through the transmission of information through mobile phone terminals is smoothed out. Bidirectional information communication is realized. BRIEF DESCRIPTION OF THE FIGURES

Figure 1 is an explanatory diagram showing the concept of the conventional technology for interactive data broadcasting.

FIG. 2 is an explanatory view showing the concept of the present invention (1)

FIG. 3 is an explanatory view showing the concept of the present invention (2)

FIG. 4 is a flowchart showing a method of registering viewing ID, user ID, and attribute information in the embodiment.

FIG. 5 is a flowchart showing an operation of the mobile terminal and a transmission procedure of input information in the embodiment.

FIG. 6 is an explanatory diagram showing the concept of the present embodiment (3)

FIG. 7 is an explanatory view showing the concept of another embodiment of the present invention (1)

FIG. 8 is an explanatory view showing the concept of another embodiment of the present invention (2)

FIG. 9 is a block diagram showing the system configuration of the embodiment. FIG. 10 is a diagram showing a database configuration according to the embodiment.

FIG. 11 is a diagram showing a configuration of another example of the embodiment (1)

FIG. 12 is a diagram showing a configuration of another example of the embodiment (2)

FIG. 13 is a diagram showing a configuration of another example of the embodiment (3)

FIG. 14 is a diagram showing a configuration of another example of the embodiment (4)

FIG. 15 is a diagram showing a configuration of another example of the embodiment (5)

FIG. 16 is a diagram showing a configuration of another example of the embodiment (6)

FIG. 17 is a diagram showing a configuration of another example of the embodiment (7)

FIG. 18 is a diagram showing a configuration of another example of the embodiment (8)

FIG. 19 is a diagram showing a configuration of another example of the embodiment (9)

FIG. 20 is a diagram showing a configuration of another example of the embodiment. (10) Best Mode for Carrying Out the Invention

(Example 1)

The present embodiment is a case where a BS digital television system is used as a broadcasting system.

As shown in FIG. 9, the system configuration of the present embodiment is such that a broadcast receiver (STB) receives broadcast program information distributed from a broadcast station (BSS) and is connected to the receiver (STB). On a display device (CRT) that can be viewed.

The receiving device (STB) has an infrared interface, which enables communication with the mobile terminal (MP). Information input by button operation from the mobile terminal (MP) is transmitted to the broadcasting station (BSS) via the receiving device (STB).

On the other hand, a mobile terminal (MP) can be connected to a network (NW) from a base station (MBS) via a normal wireless mobile phone line.

In FIG. 9, the control server (AS) stores an application program for the mobile terminal (MP) to communicate with the receiving device (STB). It can be downloaded from the control server (AS) according to the instruction from P). The database server (DBS) is a database that stores user's ft report, and a database for each viewing ID as shown in Fig. 10 is registered.

One feature of this embodiment is that, as shown in the figure, a plurality of users ID can be registered for a single viewing ID. In other words, the viewing ID is assigned to each card inserted into the receiving device (STB), but in the normal case, only a single viewing ID is assigned to one household. Often become a holder. Therefore, in the present embodiment, a database configuration is provided in which a user ID of each family member constituting a household can be managed for a single viewing ID.

Figures 2, 3, and 6 show how to register personal information using the mobile terminal (MP) and how to input it to the receiving device (STB) using the mobile terminal (MP). Fig. 4 is a processing flow of the initial operation for realizing the present embodiment by the mobile terminal (MP), and Fig. 5 is transmitted to the receiving device (STB) using the communication application program downloaded from the control server (AS). Explains the access procedure.

The viewer first specifies a predetermined address (URL: Uniform Resource Locator) of the control server (AS) from the mobile terminal (MP), and the web screen registered in the control server (AS) displays the network (NW) and the base. It is downloaded to the mobile terminal (MP) from the station (MBS) via a connection to the network (NW) and displayed on the mobile terminal (MP).

On this web screen, the user is first prompted to enter a viewing ID. Here, when the user inputs a several-digit viewing ID by operating a button on the mobile terminal (MP), the viewing ID is transmitted to the control server (AS). The control server (AS) accesses the database server (DBS) via the network (NW) and determines whether or not the registered viewing ID is already registered. Here, if the input viewing ID is new, an area for the viewing ID is secured in the database server (DBS), and a registerable area for several users is secured in the area. Next, the input of the mail address is received in the area of the user ID secured under the viewing ID, and then the input of the attribute of the user is received. As shown in FIG. 10, the user attributes include a nickname, a name, a gender, a telephone number, an age, an interest, a hobby, an occupation, a history, a storage point, and the like, in addition to the e-mail address. When the input of the user attributes is completed, the control server (AS) causes a predetermined application program to be downloaded to the mobile terminal (MP). This application program is a program for the mobile terminal (MP) to communicate with the receiving device (STB). The application program is described in a language such as JAVA (registered trademark), and the viewing ID and the user registered in the above are registered. ID and ID are stored.

Next, processing realized by communication processing between the mobile terminal (MP) from which the application program has been downloaded and the receiving device (STB) will be described with reference to FIG.

When the broadcasting station (BSS) performs BML data broadcasting, the program information is displayed on the display device (CRT) via the receiving device (STB), and the viewer can view the program information. Here, for example, when commercial information is displayed and a questionnaire for the commercial information is displayed (data broadcast mode), the operation from the remote control is accepted.

When the viewer operates the mobile terminal (MP) and instructs the receiving device (STB) to use the data broadcast, the mobile device (MP) sends the data to the receiving device (STB) instead of the remote controller. Data entry becomes possible.

When the viewer's action instruction is displayed on the display device (CRT) through the receiving device (STB), the viewer presses a button from the mobile terminal (MP) to give an instruction to the receiving device (STB). Can be. Examples of such program information that prompts input from viewers include a questionnaire on the degree of interest in commercials, and application for sweepstakes.

In addition, while the commercial is being broadcast, a symbol icon (one push icon) is simultaneously displayed on the display device (CRT) as shown in FIGS. 2 and 3, and information related to the commercial, for example, Sweepstakes participation information and products May be suggested to the viewer that detailed information exists.

In the present embodiment, when a specific key button is simply input (so-called one-push input) from the mobile terminal (MP), the application program in the mobile terminal (MP) uses this input information as the viewing ID. It is sent to the receiving device (STB) together with the user ID.

Here, in the simple input (one-push input), for example, in the application program described above, a transmission function is assigned to a single key button such as “1”, and the user ID is simply pressed once. And the viewing ID are desirably transmitted to the receiving device (STB).

The receiving device (STB) determines whether the viewing ID received from the mobile terminal (MP) registered in the receiving device (STB) matches the viewing ID held by the receiving device (STB), If they match, the input information and the viewing ID 'user ID are transmitted to the database server (DBS) via the network (NW).

Note that a content ID is set for each broadcast content instead of the viewing ID, and when a user ID is received from the mobile terminal (MP) to a receiving device (STB), the content ID is combined with the content ID. May be sent to the database server (DBS).

The database server (DBS) searches the database based on the viewing ID (or the content ID) and the user ID, and reads user attribute information. The attribute information of the user thus read out is stored in a marketing database (not shown) together with the input information input by the user.

If the information related to the commercial exists as described above, the information related to the commercial, such as prize participation information and detailed information about the product, is transmitted from the database server (DBS) to the mobile phone based on the content ID. Send to terminal (MP). At this time, the information itself may be transmitted as text data or HTML data, or URL data of a server storing the information may be transmitted to the mobile terminal (MP). As described above, in the present embodiment, information related to broadcasting can be received by the portable terminal (MP) only by a simple operation (one push operation) of the viewer.

Also, in bidirectional communication of BS digital broadcasting, the user ID transmitted by the mobile terminal (MP) is combined with the content ID on the receiving device (STB) and transmitted to the server, so that the user ID is input by the viewer. This makes it possible to correlate the input information with the content, and to obtain more accurate marketing information.

By the way, the information input from the viewer input from the mobile terminal (MP) is accessed to a database server (DBS) or control server (AS) via a telephone line or a network (NW). However, if the viewer enters a response to a 15-second or 30-second commercial, the transmission traffic of the input information from the viewer will be concentrated in the last part of the commercial.

Therefore, the receiving device (STB) may transmit the input information with a time difference as described in FIG. As a concrete method, a broadcasting station

A dynamically changing URL is described in advance in the BML received from the (BSS), and the input information from the mobile terminal (MP) is input to the network (NW) by dynamically changing the URL in units of time. You may make it transmit. By dynamically changing the URL in this way, the load on the network (NW) can be distributed.

Also, as shown in Fig. 8, the input information (transmission data) is temporarily cached in the memory of the receiving device (STB), and the network (NW) is used for a certain time or when a certain number of cases are reached. May be transmitted.

In the present embodiment, the user attributes described in FIG. 4 are input using the mobile terminal (MP). However, the input means is not limited to the mobile terminal (MP) but is connected to the network (NW). A network terminal such as a connected personal computer or PDA may be used.

Although the input information input operation described in FIG. 5 has been described using the mobile terminal (MP), this input itself is a resource for operating the receiving device (STB). Mocon may be used. In this case, the user ID registered in the database server (DBS) is displayed on the display device (CRT) so as to be selectable to identify the viewer who operates the remote controller, and the user who operates the remote controller can be selected. Anyway.

(Example 2)

11 to 20 show another example of the present embodiment.

In FIG. 11, the broadcasting station (BSS) has received the broadcast content storing the content ID by the receiver. When there is related information in the content ID, a symbol icon is displayed on the display screen of the receiving device (STB).

The information terminal (MP) is a mobile phone terminal, has an infrared communication function, and can communicate with the receiver (STB). The infrared and communication functions are managed by a program downloaded to the information terminal (MP). In this program, when a specific number button (for example, “1”) of the information terminal (MP) is operated (one-push operation), the user ID registered in advance in the information terminal (MP) is transmitted to the receiving device (STB) by infrared communication. Is sent to When the receiving device (STB) receives the user ID from the information terminal (MP), the content ID corresponding to the broadcast content output at that time is combined with the user ID and transmitted to the server (DBS). Send.

Upon receiving the ID pair data, the server (DBS) searches the personal information database based on the user ID. In this personal information database, the user ID and the user information are registered in association with each other. Here, the user information may include, for example, a user's e-mail address, a user's gender, age, and other profile information.

The server (DBS) searches the content information database based on the received content ID. In this content information database, the content ID and the content-related information are registered in association with each other. Here The content-related information may include, for example, advertisement information and program information of a product / service related to the broadcast content, or an address (URL) thereof. In this way, the server (DBS) associates the user information with the content-related information and registers it in the marketing information database. From this, the marketing information database accumulates the user's profile and the advertisement information of the product or service requested by the user in order, and a database that is extremely effective for marketing is constructed.

FIG. 12 is the same as FIG. 11 until the receiving device (STB) combines the content ID and the user ID and transmits the combined data to the server (DBS).

In the figure, a user ID and an e-mail address are registered in the personal information database in association with each other. In the content information database, a content ID and an address (URL) as content-related information are registered in association with each other. The address (URL) as the content-related information means an address (URL) in which data of detailed information of goods / services related to the content is registered.

The server (DBS) sends, as an e-mail, the content-related information (URL) read from the content information database based on the content ID to the mail address read from the personal information database based on the user ID.

As a result, the content-related information (URL) is stored in the e-mail arriving at the information terminal (MP), and the user accesses the content-related information (URL) via the network communication function. Can easily obtain product information, etc. related to the broadcast content being broadcast on the receiving device (STB) from the network.

The content-related information may be, in addition to the advertisement information, command information including broadcast channel information and broadcast start / end time for making a recording reservation for broadcast content to be provided in the future. This command information is received as electronic mail at the information terminal (STB). Then, the command information is transmitted to the information terminal (MP) The data is transmitted to the receiving device (STB) or a recording device (not shown) such as a video recorder by infrared communication or the like, and the recording reservation function of the receiving device (STB) is set.

FIG. 13 is a modification of FIG.

In Fig. 12 above, the receiving device (STB) combines the content ID and the user ID and sends it to the server (DBS). In Fig. 13, the information terminal itself receives the information from the receiving device (STB). The content ID is acquired, combined with the user ID, and sent to the server (DBS).

Specifically, when a specific button operation (one push operation) is performed on the information terminal (MP) by a program registered in the information terminal (MP), the receiver (STB) is transmitted to the receiving device (STB) via the infrared communication function. Request acquisition of content ID. When the content ID is transmitted from the receiving device (STB) to the information terminal (MP) in response to the acquisition request, the information terminal (MP) receives the content ID and combines it with the user ID stored therein. Then, the ID pair data is transmitted to the server (DBS) via the network communication function.

The processing performed by the server (DBS) that has received the ID pair data is the same as in FIG. 12, and a description thereof will be omitted.

FIG. 14 is a modification of FIG.

In this example, when the information terminal (MP) obtains the content ID from the receiving device (STB), the information terminal (MP) temporarily transmits ID pair data obtained by combining the content ID and the user ID to the receiving device (STB).

The receiving device (STB) that has received the ID pair data transmits them to the server (DBS). Subsequent processing of the server (DBS) is the same as in FIG. 12, and a description thereof will be omitted.

Figure 15 shows an example in which a receiving device (STB) is provided in the vicinity of a stationary display advertisement or an in-train advertisement. In this figure, the advertisement video is repeatedly broadcast on the stationary display. When the receiving device (STB) receives the user ID transmitted by a simple button operation from the information terminal (MP), the receiving device (STB) releases it. The content ID corresponding to the advertisement video being displayed is combined with the user ID and transmitted to the server (DBS). The subsequent processing of the server (DB S) is the same as in FIG. 12, and a description thereof will be omitted.

As described above, in the example shown in FIG. 15, it is possible to acquire product information as content-related information on the spot using a mobile phone terminal or the like in conjunction with a display advertisement or a preprint advertisement on a street or a train. It becomes possible.

FIG. 16 shows a specific example in which the information terminal (MP) has a television receiving function.

In the figure, the information terminal (MP) has the function of receiving digital terrestrial broadcasting, and receives broadcast content and content ID from the broadcast station (BSS). When a specific operation button is pressed during the reception of the broadcast content (one push operation), a program for acquiring the content ID starts, and the content ID corresponding to the content is stored in a memory in the information terminal (MP). It is captured. Then, pair data of an ID in which the user ID stored in the information terminal (MP) and the content ID are combined is generated and transmitted to the server (DBS).

The processing of the server (DBS) that has received the pair data of the user ID and the content ID is the same as that in FIG.

FIG. 17 has almost the same system configuration as FIG. 12, but shows a case where the receiver is mounted on a mobile vehicle. When the receiving device (STB) receives the user ID from the information terminal (MP) and combines it with the content ID to generate ID data, the pair data of this ID is transmitted to the server via the external communication module. (DBS). The external communication module is, for example, a mobile router / wireless LAN system compliant with Mopile IPV6.

Note that the processing of the server (DBS) is the same as in FIG. 12, and a description thereof will be omitted.

Fig. 18 has almost the same system configuration as Fig. 12, but the receiver (STB) and the video equipment are separated. For example, video equipment is The receiver is a receiving tuner for digital terrestrial broadcasting. The function of the receiving device (STB) in FIG. 18 is the same as that of the receiving device (STB) shown in FIG.

FIG. 19 is a modification of FIG. The user ID received by the receiving device (STB) is transmitted not from the information terminal (MP) but from the remote control. Utilizing the learning function of the remote controller, a user ID is transmitted from the information terminal (MP) to the remote controller via the infrared communication function, and is learned. This allows the user ID to be transmitted from the remote control to the receiving device (STB) by operating a button specially assigned to the remote control.

Here, for example, a red button and a 靑 button are provided on the remote controller, and a family user ID can be assigned to each of them. For example, when the blue button is selected by a simple operation (one-push operation), the father's user ID is transmitted to the receiving device (STB). When the red button is selected, the mother user ID is transmitted to the receiving device (STB).

The function of combining the user ID received by the receiving device (STB) with the content ID held by the receiving device (STB) and transmitting the combined result to the server (DSB) is the same as in FIG.

FIG. 20 is a modification of FIG. 12, and shows an example in which the user ID is registered in the receiving device (STB) in advance. The user ID is registered in advance in the receiving device (STB) from the information terminal (MP) or an externally connected keyboard or the like. When a specific button operation is performed from the information terminal (MP), a content-related information acquisition request signal is generated by this button operation and transmitted to the receiving device (STB). The receiving device (STB) that has received the content-related information acquisition request signal combines the user ID of the user and the content ID owned by the receiving device as described above and transmits the combined ID to the server (DBS).

The function of combining the user ID received by the receiving device (STB) with the content ID held by the receiving device (STB) and transmitting it to the server (DBS) is the same as that in FIG. 12 ', and a description thereof will be omitted. It should be noted that the information processing method linked to broadcasting according to the present invention is not limited to the above-described embodiment, and it goes without saying that various changes can be made without departing from the scope of the present invention.

For example, the embodiment has been described in connection with a case where a request for distribution of related information is made in a state where broadcast content is broadcast on a display device (CRT) based on a data broadcast received by a reception device (STB) (so-called real-time broadcast). However, this data broadcast was temporarily stored in a receiving device (STB) or external storage device (hard disk recording device), etc., and was reproduced at any time by the viewer's remote control or mobile terminal (MP) operation. An action instruction may be displayed on the screen of the display device (CRT) with an icon or the like, and a request for distribution of related information may be made to the portable terminal (MP). Industrial applicability

The information processing method linked to broadcasting according to the present invention can be used for information acquisition and information distribution business linked to television broadcasting, BS, CS or terrestrial digital broadcasting.

Claims

The scope of the claims

1. In a system that authenticates the viewing ID set for each receiving device and accepts input information from viewing terminals,

Register the user ID associated with the viewing ID input via the information terminal in the server,

Register personal attribute information in the server for each user ID,

When transmitting the input information received from the information terminal to the server when viewing the broadcast, the receiving device associates a user ID with the viewing ID and transmits the information to the server,

An information processing method in which input information and personal attribute information are associated with each other based on the user ID and linked with a broadcast output from the server as marketing information.

2. A system that authenticates the viewing ID set for each receiving device and accepts input information from viewing terminals,

Register personal attribute information in the server for each user ID,

A system that uses the personal attribute information based on the user ID to distribute related information corresponding to input information received from an information terminal to a user.

3. A system that authenticates the viewing ID set for each receiving device and accepts input information from viewing terminals,

Register the user ID associated with the viewing ID input via the mobile terminal on the server,

Register personal attribute information in the server for each user ID,

Pre-install or download a program that allows access to the receiving device to a mobile terminal, The program transmits input information received from the portable terminal to the receiving device when viewing the broadcast,

When transmitting the input information to the server, the receiving device associates a user ID with the viewing ID and transmits the information to the server,

The server processing method according to claim 1, wherein the server associates the input information with the personal attribute information based on the user ID and outputs the information as marketing information from the server.

4. A system that authenticates the viewing ID set for each receiving device and accepts input information from viewing terminals.

Register personal attribute information in the server for each user ID,

The receiver: a program for enabling access to the device is pre-installed or downloaded to the mobile terminal,

The program transmits input information received from the portable terminal to the receiving device when viewing the broadcast,

A server that uses the personal attribute information based on the user ID to distribute related information corresponding to the input information received from the information terminal to the user;

5. In a system that authenticates the viewing ID set for each receiving device and accepts input information from the viewing terminal, the user ID associated with the viewing ID input via the receiving device itself or an information terminal including a mobile terminal Is a program that is pre-installed or downloaded to the information terminal after registering personal attribute information for each user ID in the server,

The program urges input of information by button operation of the information terminal in response to input permission from the receiving device,

The input information entered above together with the viewing ID and user ID or user ID The information is transmitted to the receiving device, and the receiving device transmits the viewing ID, the user ID, and the input information to the server, so that the input information and the personal attribute information can be output as marketing information based on the user ID.情 A terminal program.

6. The information associated with broadcasting according to any one of claims 1 to 4, wherein the receiving device transmits input information received from the information terminal or the mobile terminal to a server in which a dynamically changing address is set. Processing method.

7. The information processing method according to claim 1, wherein the receiving device transmits input information received from the information terminal or the mobile terminal to a predetermined server after holding the input information for a predetermined time.

8. The information processing method according to any one of claims 1 to 4, wherein a plurality of pieces of input information received from the information terminal or the mobile terminal are transmitted to a predetermined server after reaching a certain number.

9. The receiver receives the content and the content ID, outputs at least the content,

When the receiver receives the user ID transmitted by the simple operation from the information terminal in response to the output of the content, the receiver couples the content ID and the user ID and transmits the combined content to the server;

An information processing method in which the server reads content-related information from a content information database based on the content ID, and cooperates with a broadcast that distributes the content-related information to the information terminal.

10. The receiver is a television broadcasting terminal provided with a display device. When content-related information is prepared for the content output to the display device, a symbol icon is displayed on the display device, and 10. The method according to claim 9, wherein the information terminal prompts transmission of a user ID from the information terminal.

11. The server according to any one of claims 9 to 10, wherein the server is provided with a personal information database in which an individual's e-mail address associated with the user ID is registered, and the content-related information is returned to the e-mail address. Crabs and broadcasts Information processing method involved.

12. The personal information database according to claim 11, wherein a network address for listing one or more addresses corresponding to the content-related information is registered in the personal information database, and the network address is returned to the mail address. Information processing method in cooperation with broadcasting.

1 3. When the content is to notify broadcast content to be provided in the future, the content-related information is instruction information for recording the content to be provided in the future to the receiver. The information processing method according to any one of claims 9 to 12, wherein the information processing method cooperates with broadcasting.

14. The information processing method according to any one of claims 9 to 12, wherein the content-related information is an address list for providing information corresponding to the content.

15. An individual profile is registered in the value information database, and the server registers the profile information of the individual and the content-related information in a marketing information database. Item 9. An information processing method in cooperation with a broadcast according to any one of Items 9 to 14.

16. Two or more URLs are registered in the content-related information, and a URL selected from the two or more URLs based on a personal profile registered in the personal information database is used as the content-related information. 15. The method according to claim 14, wherein the information is distributed to a terminal.

17. The receiver receives and outputs the content and the content ID, and the information terminal requests the receiver to acquire the content ID.

When the information terminal acquires the content ID from the receiver, the information terminal combines the content ID with the user ID stored in the content terminal and transmits the combined content ID to the server,

18. When the information terminal acquires the content ID from the receiver, The content ID and the user ID stored in the content are combined and transmitted to the receiver,

18. The information processing method according to claim 17, wherein the receiver transmits the information to a server.

1 9. The receiver has a storage unit that stores a content ID associated with an audiovisually recognizable advertising medium,

10. The information processing method according to claim 9, wherein when the user ID is received from the information terminal, the content ID is combined and transmitted to a server.

20. The receiving device has a storage unit that stores a content ID associated with an advertising medium that is audiovisually recognizable,

Transmitting the content ID to the information terminal based on a content ID request signal from the information terminal,

10. The information processing method according to claim 9, wherein the information terminal that has received the content ID combines the content ID with the user ID and transmits the combined content ID and user ID to a server.

2 1. When the user ID is transmitted from the information terminal to the receiver, the receiver combines the content ID of the content output at that time with the user ID and transmits the user ID to the server.

The server searches a personal information database in which a user's e-mail address is registered based on the user ID to search for the user's e-mail address, and the server registers content-related information based on the content ID. The content information database searched is searched for content information corresponding to the content ID,

An information processing method cooperating with broadcasting in which the content information is transmitted to the information terminal specified by the mail address.

2 2. An information terminal equipped with a content receiver function receives the content and the content ID,

When a user instruction is simply input in response to the output of the content, The content ID and the user ID are combined and transmitted to the server.The server reads the content-related information from the content information database based on the content ID, and distributes the content-related information to the information terminal. Information processing method linked with.

23. The receiver is mounted on the vehicle, and the user ID received from the information terminal is combined with the content ID at the receiver, and then transmitted to the server via the external communication module mounted on the vehicle The information processing method according to any one of claims 9 to 14, wherein the information processing method is performed.

24. The receiver, comprising: a receiving device and a video output device, wherein a user ID received from the information terminal is combined with the content ID by the receiving device and transmitted to a server. An information processing method linked to the broadcast described in any one of 9 to 14.

25. The receiver receives and outputs the content and the content ID, and when the receiver receives, via the remote controller, the user ID transmitted and stored in advance from the information terminal in response to the output of the content, The content ID and the user ID are combined and transmitted to the server,

The server reads content-related information from the content information database based on the content ID,

The server reads a mail address from a personal information database based on the user ID,

An information processing method in which the server cooperates with a broadcast for distributing the content-related information to an information terminal provided with the mail address.

26. When the receiver receives and outputs the content and the content ID, and receives an information acquisition request by a simple operation from the information terminal or the remote controller, a user registered in the receiver in advance corresponding to the output of the content. ID is combined with the content ID and sent to the server,

The server reads content-related information from a content information database based on the content ID, The server reads a mail address from a personal information database based on the user ID,

An information processing method in which the server cooperates with a broadcast that distributes the content-related information to an information terminal provided with the mail address.

27. A plurality of user IDs are registered in the receiver, and the user ID is selectively transmitted to a server combined with the content ID by an operation button of the information terminal or a remote controller. Information processing method in cooperation with broadcasting

2 8. In response to the output of the content at the receiver, the user ID is transmitted by simple operation, the transmitted user ID is combined with the content ID at the receiver, and transmitted to the server. An information terminal receiving a reply of content-related information from a content information database based on the content ID.

29. The content-related information returned above is command information for recording broadcast content to be provided in the future. After receiving the command information, the command information is stored in a device that stores the broadcast. 29. The information terminal according to claim 28, comprising means for transferring.

30. The information terminal according to claim 29, wherein said content-related information returned is two or more URLs, and said URLs are selectively displayed on display means of the information terminal.

3 1. In response to the content output at the receiver, a simple operation requests acquisition of the content ID from the receiver, and when the content ID is obtained, the content ID and the user ID stored in itself are received. To the server, and receives a reply of the content-related information from the content information database based on the content ID from the server.

3 2. When the content ID is obtained from the receiver, the content ID and the user ID stored in the content ID are combined and transmitted to the reception, and the receiver transmits it to the server, thereby 31. The information terminal according to claim 31, wherein a content-related information is returned from a content information database based on the content ID from a server.

33. The information terminal transmits a user ID by a simple operation to a receiver having a storage unit that stores a content ID associated with an audiovisually recognizable advertising medium, and transmits the user ID through the receiver. An information terminal that combines the user ID and the content ID to transmit to the server, and receives a reply of content-related information from the content information database based on the content ID from the server.

3 4. Means by which the receiver, which has received the user ID transmitted from the information terminal by a simple operation, receives the data combined with the content ID,

A content information database storing content-related information associated with the content ID,

Means for returning the content-related information to the information terminal.

35. The server is further provided with a personal information database in which personal mail addresses are registered, and the content-related information is returned to an information terminal having a mail address read from the personal information database. The server of claim 34, wherein

36. In the personal information database, a network address for listing one or more addresses corresponding to the content-related information is registered, and the network address is returned to the e-mail address. 3 5 described server.

37. The server according to claim 34, wherein the content-related information registered in the content information database is an address list for providing information corresponding to the content.

38. The personal information database has registered therein a profile of an individual, and the server is characterized in that the server registers the profile information of the individual and the content-related information in a marketing information database. The server according to item 34 or 35.

39. Two or more URLs are registered in the content-related information, and URLs selected from the two or more URLs based on the personal profile registered in the personal information database are the content-related information. To the information terminal The server according to claim 34 or claim 35, wherein