CN103747301B - Log file is play in a kind of advertisement placement method, system and storage advertisement - Google Patents
Log file is play in a kind of advertisement placement method, system and storage advertisement Download PDFInfo
- Publication number
- CN103747301B CN103747301B CN201410013768.2A CN201410013768A CN103747301B CN 103747301 B CN103747301 B CN 103747301B CN 201410013768 A CN201410013768 A CN 201410013768A CN 103747301 B CN103747301 B CN 103747301B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- played
- play
- record
- queue
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
- 238000000034 method Methods 0.000 title claims abstract description 38
- 235000014510 cooky Nutrition 0.000 claims description 55
- 230000000694 effects Effects 0.000 abstract description 16
- 238000010586 diagram Methods 0.000 description 14
- 238000001914 filtration Methods 0.000 description 4
- 230000004048 modification Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 238000001514 detection method Methods 0.000 description 1
- 230000004069 differentiation Effects 0.000 description 1
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a kind of advertisement placement method, system and advertisement and play tab file, comprising: obtain advertisement and play record, play record according to described advertisement and determine advertisement to be played, play described advertisement to be played.By using above method or system, can realize throwing in the advertisement difference of user, preventing the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
Description
Technical field
The present invention relates to technical field of network multimedia, particularly tab file is play in a kind of advertisement placement method, system and advertisement.
Background technology
Along with the high speed development of computer technology and the extensive use of internet arena, people more and more use network to enrich the Working Life of controlling oneself.Wherein, Internet video is browsed is exactly very important part in people's daily life.
In the prior art, video provider when providing Internet video for user, can in, sheet first at the sheet of video according to the concrete condition of video or sheet portion throw in a certain amount of web advertisement.User needs the advertisement watching certain hour just can browse to corresponding video before viewing video.
But, if user always sees identical advertisement at short notice when watching advertisement, easily causing user to the dislike of this advertisement or video provider, user even can be caused directly to close video and no longer continue viewing.And both had influence on the normal viewing impression of user like this, the advertisement delivery effect of video provider can be affected again.
Therefore, how effectively avoiding repeating to throw in identical advertisement to user in the short time is the current problem needing to solve.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of advertisement placement method, tab file is play in system and advertisement, thus avoids the situation occurring advertisement repeat playing, improves the advertisement viewing experience of user when order video and advertisement delivery effect.
A kind of advertisement placement method, comprising:
Obtain advertisement and play record;
Play record according to described advertisement and determine advertisement to be played;
Play described advertisement to be played.
Preferentially, record is play in the advertisement of described acquisition order video, is specially:
Obtain the advertisement cookie that this is play;
Obtain the described advertisement that this is play according to described advertisement cookie and play record.
Preferentially, describedly play record according to described advertisement and determine advertisement to be played, be specially:
Play record according to described advertisement and determine broadcast advertisement;
Search the advertisement that do not belong to and play as advertisement to be played.
Preferentially, before the described advertisement to be played of broadcasting, also comprise:
Judge whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing;
If described advertisement to be played does not meet broadcasting condition, again search the advertisement that do not belong to and play as advertisement to be played.
Preferentially, before the described advertisement to be played of broadcasting, also comprise:
Judge that whether ad queue to be played is full;
If described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
Preferentially, the described advertisement to be played of described broadcasting, is specially:
Described advertisement to be played is play according to described queue to be played.
Preferentially, also comprise:
Play in record in described advertisement and record the advertisement described to be played of having play.
A kind of advertisement delivery system, comprising: user side and server end;
Comprise at described user side: play record acquisition module and advertisement playing module;
Described broadcasting record acquisition module, plays record for obtaining advertisement;
Described advertisement playing module, for playing described advertisement to be played;
Comprise at described server end: advertisement determination module to be played;
Described advertisement determination module to be played, determines advertisement to be played for playing record according to described advertisement.
Preferentially, described broadcasting record acquisition module, comprising: cookie obtains submodule and advertising record obtains submodule;
Described cookie obtains submodule, for obtaining the advertisement cookie that this is play;
Described advertising record obtains submodule, plays record for obtaining the described advertisement that this is play according to described advertisement cookie.
Preferentially, described advertisement determination module to be played, comprising: submodule is searched in broadcast advertisement determination submodule and advertisement to be played;
The described determination of broadcast advertisement submodule, determines broadcast advertisement for playing record according to described advertisement;
Submodule is searched in described advertisement to be played, for searching the advertisement that do not belong to and play as advertisement to be played.
Preferentially, described advertisement determination module to be played, also comprises: play condition judgment submodule;
Described broadcasting condition judgment submodule, for judging whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing.
Preferentially, described advertisement determination module to be played, also comprises: play queue sub module stored;
Described broadcasting queue sub module stored, for judging that whether ad queue to be played full, if described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
Preferentially, described advertisement playing module, also comprises: submodule is play in queue;
Submodule is play in described queue, for playing described advertisement to be played according to described queue to be played.
Preferentially, described advertisement playing module, also comprises: broadcast advertisement record sub module;
The described record sub module of broadcast advertisement, records the advertisement described to be played of having play for playing in record in described advertisement.
Store the file that record is play in advertisement, comprising: video playback identification data section and broadcast advertisement data segment;
Described video playback identification data section, for storing the identification data of this video playback;
The described data segment of broadcast advertisement, for being stored in the advertising message play in this video playback.
Preferentially, also comprise: time stamp data section;
Described time stamp data section, for storing the out-of-service time.
Compared with prior art, the present invention has the following advantages:
In invention, first obtain advertisement and play record, then determine advertisement to be played according to described advertisement broadcasting record, play described advertisement to be played afterwards.By using above method, can realize throwing in the advertisement difference of user, preventing the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of advertisement placement method first embodiment provided by the invention;
Fig. 2 is the flow chart of a kind of advertisement placement method second embodiment provided by the invention;
Fig. 3 is the flow chart of a kind of advertisement placement method the 3rd embodiment provided by the invention;
Fig. 4 is the flow chart of a kind of advertisement placement method the 4th embodiment provided by the invention;
Fig. 5 is the flow chart of a kind of advertisement placement method the 5th embodiment provided by the invention;
Fig. 6 is the theory diagram of a kind of advertisement delivery system first embodiment provided by the invention;
Fig. 7 is the theory diagram of a kind of advertisement delivery system second embodiment provided by the invention;
Fig. 8 is the theory diagram of a kind of advertisement delivery system the 3rd embodiment provided by the invention;
Fig. 9 is the theory diagram of a kind of advertisement delivery system the 4th embodiment provided by the invention;
Figure 10 is the theory diagram of a kind of advertisement delivery system the 5th embodiment provided by the invention;
Figure 11 is the theory diagram of a kind of advertisement delivery system the 6th embodiment provided by the invention;
Figure 12 is a kind of data structure diagram storing advertisement broadcasting log file first embodiment provided by the invention.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, are described in detail the specific embodiment of the present invention below in conjunction with accompanying drawing.
See Fig. 1, this figure is the flow chart of a kind of advertisement placement method first embodiment provided by the invention.
In the present embodiment, comprising:
S101: obtain advertisement and play record.
S102: play record according to described advertisement and determine advertisement to be played.
S103: play described advertisement to be played.
After a video is play in user side request, first obtain advertisement and play record.Wherein, play in advertisement the advertisement that record in record and play at the appointed time cycle.Record being play for advertisement, record can be play by the advertisement of searching in client in the cookie of this playing request, also can play record by playing the mode determination advertisements such as record as the advertisement of searching in database.
Finding after advertisement plays record, can determine which advertisement is for broadcast advertisement, no longer plays.By non-broadcast advertisement as advertisement to be played, be sent to user side and play.Wherein, signpost before sending to the advertisement to be played of user side can click video as user, also can signpost as advertisement slotting in video or tail.
In the present embodiment, first obtain advertisement and play record, then determine advertisement to be played according to described advertisement broadcasting record, play advertisement to be played afterwards.By using above method, can realize throwing in the advertisement difference of user, preventing the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 2, this figure is the flow chart of a kind of advertisement placement method second embodiment provided by the invention.
Step S203 in the present embodiment, S204 are identical with step S102, the S103 in advertisement placement method first embodiment, no longer repeat to introduce at this.
In the present embodiment, record is play in the advertisement of described acquisition order video, is specially:
S201: obtain the advertisement cookie that this is play.
S202: obtain the described advertisement that this is play according to described advertisement cookie and play record.
Record is play for the advertisement obtaining order video, the record that in each video request program of recording user, advertisement is play in the cookie of user side can be adopted.Wherein, record advertisement play the form of the cookie of record can be for: broadcasting mark (i.e. the sequence number of this video playback) of this video+this advertising message (as sequence number) play.Often play an advertisement, can by the identification record of this advertisement video in this cookie.In some cases, can also stab for cookie setup times, the advertisement of recording in this cookie after exceeding this timestamp is play record and was lost efficacy, and the advertisement of having play can be play as non-broadcast advertisement is again selected.
When each video request program of user, can be that mark is play in this broadcasting distribution one of order video.This broadcasting mark can adopt the mode of stochastic generation to produce.
If this program request is play first time, then generates this broadcasting mark play at server end, and be stored in the cookie of user side.Now, only record and play mark in cookie, represent and also do not play advertisement in this video playback, advertisement is play and is recorded as sky.
If play advertisement in this program request, then when again throwing in advertisement to this program request, first this advertisement cookie record play can be got by playing mark, according to the advertising message recorded in cookie, the advertisement video play before determining.
Such as, user's program request one reaches the film of 2 hours, and when user's first time program request, server end generates the broadcasting mark of 0001, and is stored in the cookie of user side.Now, the advertising record of this video request program is empty, and server end can be thrown in advertisement with purpose user and play as signposting before this video request program.
After signposting before having play several, if user is when watching in video, again can throw in advertisement to user.In order to avoid advertisement repeat throw in, first can play mark according to this and obtain the cookie of user side, determine broadcast advertisement record according to the record in cookie, then determine which advertisement is for non-broadcast advertisement, is sent to user side and plays.
In the present embodiment, record is play in the advertisement obtaining order video, is specially: first obtain the advertisement cookie that this is play, and obtains this advertisement of playing afterwards play record according to advertisement cookie.By using above method, can be implemented in the real time record to broadcast advertisement in video display process, thus avoiding the advertisement of playing repetition to user, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 3, this figure is the flow chart of a kind of advertisement placement method the 3rd embodiment provided by the invention.
Step S301 in the present embodiment, S304 are identical with step S101, the S103 in advertisement placement method first embodiment, no longer repeat to introduce at this.
In the present embodiment, describedly play record according to described advertisement and determine advertisement to be played, be specially:
S302: play record according to described advertisement and determine broadcast advertisement.
S303: search the advertisement that do not belong to and play as advertisement to be played.
After obtaining advertisement broadcasting record, broadcast advertisement can be determined according to recorded information wherein.Such as, the sequence of advertisements number playing record according to advertisement is determined in advertisement corresponding to server end as broadcast advertisement.The advertisement that do not belong to and play is searched as non-broadcast advertisement afterwards at server end.If multiple non-broadcast advertisement can be found, then one of them or several non-broadcast advertisements can be selected as advertisement to be played, and be sent to user side prepare play.
In the present embodiment, getting after advertisement plays record, playing record according to advertisement and determining broadcast advertisement, then searching the advertisement that do not belong to and play as advertisement to be played, being sent to user side and preparing to play.By using above method, can be implemented in the advertisement that server end is judged to play He do not play, the ad-delivery do not play is play to user side, thus realize throwing in the advertisement difference of user, prevent the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 4, this figure is the flow chart of a kind of advertisement placement method the 4th embodiment provided by the invention.
Step S401-S403 in the present embodiment, S405 are identical with step S301-S303, the S304 in advertisement placement method the 3rd embodiment, no longer repeat to introduce at this.
In the present embodiment, before the described advertisement to be played of broadcasting, also comprise:
S404: judge whether described advertisement to be played meets broadcasting condition.Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing.If described advertisement to be played does not meet broadcasting condition, again search the advertisement that do not belong to and play as advertisement to be played.
In order to improve the effect of advertisement putting or realize limiting (such as the input of advertisement, the area that ethnic group is more, avoid the afoul advertisement putting with its religion culture), can also after determining advertisement to be played, certain broadcasting condition is set and treats broadcast advertisement and screen.Wherein, broadcasting condition is what pre-set, as judging that in advertisement to be played, which is more suitable for the condition play.
Such as: the area determining user place according to the IP source of user, the ad-delivery to be played be applicable to is selected to play to user side according to the feature of different regions; Or determine corresponding customer group according to the channel of user's order video, select the ad-delivery to be played be applicable to play to user side according to this customer group.
If judge to there is the situation of broadcasting condition of not meeting in one or several advertisements to be played selected, again can search the advertisement that do not belong to and play as advertisement to be played, again broadcasting conditional filtering is carried out to the advertisement of newly searching.If meet broadcasting condition, then can be sent to user side and play.
In the present embodiment, before non-broadcast advertisement, also comprise: judge whether advertisement to be played meets broadcasting condition described in broadcasting, if advertisement to be played does not meet broadcasting condition, again search the advertisement that do not belong to and play as advertisement to be played.By using above method, the conditional filtering treating broadcast advertisement can be realized, improving the input effect of advertisement or the input of advertisement is limited, making the input of advertisement more specific.
See Fig. 5, this figure is the flow chart of a kind of advertisement placement method the 5th embodiment provided by the invention.
Step S501-S503 in the present embodiment, S506 are identical with step S301-S303, the S304 in advertisement placement method the 3rd embodiment, no longer repeat to introduce at this.
In the present embodiment, before the described advertisement to be played of broadcasting, also comprise:
S504: judge that whether ad queue to be played is full.
S505: if described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
Multiple advertisement can be play in pasting before, during and after order video, therefore ad queue to be played can be set and store multiple advertisement to be played.Directly from broadcasting queue, transfer respective advertisement when needs are play to carry out playing.Wherein, in ad queue to be played, only can store the sequence number of advertisement to be played, download corresponding advertisement according to sequence number from server end when calling and carry out playing; Also advertisement to be played can be buffered in this locality, directly play when needs are play.
After determining advertisement to be played, first can judge that whether the ad queue to be played of order video is full.If ad queue to be played less than, to represent in order video also free or window broadcast advertisement, can by ad storage to be played in ad queue to be played.Repeatedly can also repeat selected advertisement to be played, be stored in advertisement respectively and play queue, until ad queue to be played is full.When playing, with ad queue to be played for foundation, play advertisement wherein one by one.
In the present embodiment, before the described advertisement to be played of broadcasting, also judge that whether ad queue to be played is full.If ad queue to be played less than, then advertisement to be played is carried out record in ad queue to be played.By using above method, can realize the queue order buffer memory treating broadcast advertisement, when needs broadcast advertisement, corresponding advertisement is called in direct basis queue, saves the time of advertising inquiry to be played.
The present embodiment is the 6th embodiment of a kind of advertisement placement method provided by the invention.
In the present embodiment, also comprise:
Play in record in described advertisement and record the advertisement described to be played of having play.
In order to determine in order video broadcast advertisement, can play in record in advertisement and record the advertisement of having play.Such as: in cookie file, record broadcast advertisement relevant information or sequence number etc.
Can adopt by this ad information entry advertisement playlist after advertisement is play, also can before advertisement to be played is play just by this ad information entry in advertisement playlist.
Recording broadcast advertisement by being used in advertisement broadcasting record, can realize carrying out omnidistance record to the advertisement putting situation of certain order video, while repeating avoiding advertisement to throw in, improve advertisement viewing impression and the advertisement playing effect of user.
Based on above-mentioned advertisement placement method, present invention also offers a kind of advertisement delivery system, describe its part in detail below in conjunction with specific embodiment.
See Fig. 6, this figure is the theory diagram of a kind of advertisement delivery system first embodiment provided by the invention.
In the present embodiment, comprising: user side 100 and server end 200.
Comprise at described user side 100: play record acquisition module 101 and advertisement playing module 102.
Described broadcasting record acquisition module 101, plays record for obtaining advertisement.
Described advertisement playing module 102, for playing described advertisement to be played.
Comprise at described server end 200: advertisement determination module 201 to be played.
Described advertisement determination module 201 to be played, determines advertisement to be played for playing record according to described advertisement.
After user asks broadcasting video, record is play in the advertisement first obtained in user side by broadcasting record acquisition module 101.Wherein, play in advertisement the advertisement that record in record and play at the appointed time cycle.Record being play for advertisement, record can be play by the advertisement of searching at user side 100 in the cookie of this playing request, also can play record by playing the mode determination advertisements such as record as the advertisement of searching in database.
After finding advertisement broadcasting record, advertisement is play record and be sent to server end 200.Advertisement determination module 201 to be played in server end 200 plays record according to advertisement can to determine in the advertisement of server end which advertisement is for broadcast advertisement, by non-broadcast advertisement as ad-delivery to be played to user side 100, play by advertisement playing module 102.Wherein, signpost before sending to the advertisement to be played of user can click video as user, also can as in video insert advertisement or after signpost.
In the present embodiment, user side and server end is comprised.Comprise at user side: play record acquisition module and advertisement playing module.Wherein, play record acquisition module and play record for obtaining advertisement, advertisement playing module is for playing described advertisement to be played.Comprising advertisement determination module to be played at server end, determining advertisement to be played for playing record according to described advertisement.By using above system, the concrete detection to user side broadcast advertisement can be realized, realizing throwing in the difference of broadcast advertisement, preventing the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 7, this figure is the theory diagram of a kind of advertisement delivery system second embodiment provided by the invention.
In the present embodiment, described broadcasting record acquisition module 101, comprising: cookie obtains submodule 1011 and advertising record obtains submodule 1012.
Described cookie obtains submodule 1011, for obtaining the advertisement cookie that this is play.
Described advertising record obtains submodule 1012, plays record for obtaining the described advertisement that this is play according to described advertisement cookie.
Advertisement is play to the storage of record, the record that in each video request program of recording user, advertisement is play in the cookie of user side can be adopted.Wherein, record advertisement play the form of the cookie of record can be for: broadcasting mark (i.e. the sequence number of this video playback) of this video+this information (as sequence number) of advertisement video play.Often play an advertisement, the information of this advertisement can be recorded in this cookie.In some cases, can also stab for cookie setup times, the advertisement of recording in this cookie after exceeding this timestamp is play record and was lost efficacy, and the advertisement of having play can be play as non-broadcast advertisement is again selected.
In addition, when each video request program of user, can be that mark is play in this broadcasting distribution one of order video.This broadcasting mark can adopt the mode of stochastic generation to produce.
When record is play in the advertisement obtaining user side, first use cookie to obtain submodule 1011 and obtain this advertisement cookie play, re-use advertising record acquisition submodule 1012 afterwards and play record according to the described advertisement that this is play of advertisement cookie acquisition.
If this program request is play first time, then generates this broadcasting mark play, and be stored in the cookie of user side.Now, only record and play mark in cookie, represent and also do not play advertisement in this video playback, advertisement is play and is recorded as sky.
If play advertisement in this program request, then when again throwing in advertisement to this program request, first this advertisement cookie record play can be got by playing mark, according to the advertising message recorded in cookie, the advertisement video play before determining.
Such as, user's program request one reaches the film of 2 hours, and when user's first time program request, server end generates the broadcasting mark of 0001, and is stored in the cookie of user side.Now, the advertising record of this video request program is empty, and server end can be thrown in advertisement with purpose user and play as signposting before this video request program.
After signposting before having play several, if user is when watching in video, again can throw in advertisement to user.In order to avoid advertisement repeat throw in, first can play mark according to this and obtain the cookie of user side, determine broadcast advertisement record according to the record in cookie, then determine which advertisement is for non-broadcast advertisement, is sent to user side and plays.
In the present embodiment, play record acquisition module to comprise: cookie obtains submodule and advertising record obtains submodule.Wherein, cookie obtains submodule and obtains this advertisement cookie play, and advertising record obtains submodule and plays record according to the described advertisement that this is play of described advertisement cookie acquisition.By using above system, can be implemented in the real time record inquiry to broadcast advertisement in video display process, thus avoiding the advertisement of playing repetition to user, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 8, this figure is the theory diagram of a kind of advertisement delivery system the 3rd embodiment provided by the invention.
In the present embodiment, described advertisement determination module 201 to be played, comprising: submodule 2012 is searched in broadcast advertisement determination submodule 2011 and advertisement to be played.
The described determination of broadcast advertisement submodule 2011, determines broadcast advertisement for playing record according to described advertisement;
Submodule 2012 is searched in described advertisement to be played, for searching the advertisement that do not belong to and play as advertisement to be played.
After obtaining advertisement broadcasting record, broadcast advertisement determination submodule 2011 can determine broadcast advertisement according to recorded information wherein.Such as, the sequence of advertisements number playing record according to advertisement is determined in advertisement corresponding to server end as broadcast advertisement.Advertisement to be played is afterwards searched submodule 2012 and is searched the advertisement that do not belong to and play at server end as non-broadcast advertisement.If multiple non-broadcast advertisement can be found, then one of them or several non-broadcast advertisements can be selected as advertisement to be played, and be sent to user side prepare play.
In the present embodiment, advertisement determination module to be played comprises: submodule is searched in broadcast advertisement determination submodule and advertisement to be played.Wherein, broadcast advertisement determination submodule is used for playing record according to advertisement and determines broadcast advertisement, and advertisement to be played searches submodule for searching the advertisement that do not belong to and play as advertisement to be played.By using above system, can be implemented in the advertisement that server end is judged to play He do not play, the ad-delivery do not play is play to user side, thus realize throwing in the advertisement difference of user, prevent the situation of advertisement repeat playing, improve the advertisement viewing experience of user when order video and advertisement delivery effect.
See Fig. 9, this figure is the theory diagram of a kind of advertisement delivery system the 4th embodiment provided by the invention.
In the present embodiment, described advertisement determination module 201 to be played, also comprises: play condition judgment submodule 2013.
Described broadcasting condition judgment submodule 2013, for judging whether described advertisement to be played meets broadcasting condition.Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing.
In order to improve the effect of advertisement putting or realize limiting (such as the input of advertisement, the area that ethnic group is more, avoid the afoul advertisement putting with its religion culture), can also after submodule 2012 be searched in broadcast advertisement determination submodule 2011 and advertisement to be played, use and play condition judgment submodule 2013 and certain broadcasting condition is set treats broadcast advertisement and screen.Wherein, broadcasting condition is what pre-set, as judging that in advertisement to be played, which is more suitable for the condition play.
Such as: the area determining user place according to the IP source of user, the ad-delivery to be played be applicable to is selected to play to user side according to the feature of different regions; Or determine corresponding customer group according to the channel of user's order video, select the ad-delivery to be played be applicable to play to user side according to this customer group.
If play condition judgment submodule 2013 to judge to there is the situation not meeting broadcasting condition in one or several advertisements to be played selected, again can search the advertisement that do not belong to and play as advertisement to be played, again broadcasting conditional filtering is carried out to the advertisement of newly searching.If meet broadcasting condition, then can be sent to user side and play.
In the present embodiment, also comprise in advertisement determination module to be played: play condition judgment submodule.Wherein, condition judgment submodule is play for judging whether advertisement to be played meets broadcasting condition.By using above system, the conditional filtering treating broadcast advertisement can be realized, improving the input effect of advertisement or the input of advertisement is limited, making the input of advertisement more specific.
See Figure 10, this figure is the theory diagram of a kind of advertisement delivery system the 5th embodiment provided by the invention.
In the present embodiment, described advertisement determination module 102 to be played, also comprises: play queue sub module stored 1021.
Described broadcasting queue sub module stored 1021, for judging that whether ad queue to be played full, if described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
Multiple advertisement can be play in pasting before, during and after order video, therefore can use broadcasting queue sub module stored 1021 that ad queue to be played is set and store multiple advertisement to be played.Directly from broadcasting queue, transfer respective advertisement when needs are play to carry out playing.Wherein, in ad queue to be played, only can store the sequence number of advertisement to be played, download corresponding advertisement according to sequence number from server end when calling and carry out playing; Also advertisement to be played can be buffered in user side, directly play when needs are play.
After determining advertisement to be played, can first judge that whether the ad queue to be played of order video is full by broadcasting queue sub module stored 1021.If ad queue to be played less than, to represent in order video also free or window broadcast advertisement, play queue sub module stored 1021 by ad storage to be played in ad queue to be played.Repeatedly can also repeat selected advertisement to be played, be stored in advertisement respectively and play queue, until ad queue to be played is full.
In the present embodiment, described advertisement playing module 102, also comprises: submodule 1022 is play in queue.
Submodule 1022 is play in described queue, for playing described advertisement to be played according to described queue to be played.
When playing, if used ad queue to be played to store advertisement to be played before, then use queue broadcasting submodule 1022 is with ad queue to be played for foundation, plays advertisement wherein one by one.
In the present embodiment, also comprise in advertisement determination module to be played: play queue sub module stored and queue broadcasting submodule.Wherein, play queue sub module stored for judging that whether ad queue to be played full, if ad queue to be played less than, then advertisement to be played is carried out record in ad queue to be played.Queue is play submodule and is used for playing advertisement to be played according to queue to be played.By using above system, can realize the queue order buffer memory treating broadcast advertisement, when needs broadcast advertisement, corresponding advertisement is called in direct basis queue, saves the time of advertising inquiry to be played.
See Figure 11, this figure is the theory diagram of a kind of advertisement delivery system the 6th embodiment provided by the invention.
In the present embodiment, described advertisement playing module 102, also comprises: broadcast advertisement record sub module 1023.
The described record sub module of broadcast advertisement 1023, records the advertisement described to be played of having play for playing in record in described advertisement.
In order to determine in order video broadcast advertisement, broadcast advertisement record sub module 1023 can be used to play in record in advertisement and to record the advertisement of having play.Such as: in cookie file, record broadcast advertisement relevant information or sequence number etc.
Broadcast advertisement record sub module 1023 can by this ad information entry advertisement playlist after advertisement is play, also can before advertisement to be played is play just by this ad information entry in advertisement playlist.
In advertisement broadcasting record, broadcast advertisement is recorded by using broadcast advertisement record sub module, can realize carrying out omnidistance record to the advertisement putting situation of certain order video, while repeating avoiding advertisement to throw in, improve advertisement viewing impression and the advertisement playing effect of user.
See Figure 12, this figure is a kind of data structure diagram storing advertisement broadcasting log file first embodiment provided by the invention.
In the present embodiment, comprising: video playback identification data section 3101 and broadcast advertisement data segment 3102.
Described video playback identification data section 3101, for storing the identification data of this video playback.
The described data segment of broadcast advertisement 3102, for being stored in the advertising message play in this video playback.
Record is play for the advertisement obtaining order video, the record that in each video request program of recording user, advertisement is play in the file of user side can be adopted.Wherein, the form recording the file of advertisement broadcasting record can be: video playback identification data section 3101 (i.e. the sequence number of this video playback)+broadcast advertisement data segment 3102.Often play an advertisement, can by the information of this advertisement video (sequence number as advertisement) record hereof.
In the present embodiment, data segment 3103 can also be stabbed by setup times hereof.Record the out-of-service time of file in this time stamp data section 3103, the advertisement of namely recording in presents after exceeding this timestamp is play record and was lost efficacy, and the advertisement of having play can be play as non-broadcast advertisement is again selected.
By arranging video playback identification data section and broadcast advertisement data segment hereof, can realize carrying out record to each broadcast advertisement play, thus the correct differentiation guaranteed broadcast advertisement and non-broadcast advertisement, avoid advertisement at short notice repeat throw in, improve user to the viewing experience of advertisement.
The above is only preferred embodiment of the present invention, not does any pro forma restriction to the present invention.Although the present invention discloses as above with preferred embodiment, but and be not used to limit the present invention.Any those of ordinary skill in the art, do not departing under technical solution of the present invention ambit, the Method and Technology content of above-mentioned announcement all can be utilized to make many possible variations and modification to technical solution of the present invention, or be revised as the Equivalent embodiments of equivalent variations.Therefore, every content not departing from technical solution of the present invention, according to technical spirit of the present invention to any simple modification made for any of the above embodiments, equivalent variations and modification, all still belongs in the scope of technical solution of the present invention protection.
Claims (12)
1. an advertisement placement method, is characterized in that, comprising:
Obtain advertisement and play record;
Play record according to described advertisement and determine advertisement to be played;
Play described advertisement to be played;
Play in record in described advertisement and record the advertisement described to be played of having play;
The file format that record is play in described advertisement comprises: video playback identification data section, broadcast advertisement data segment and time stamp data section;
Described video playback identification data section, for storing the identification data of this video playback;
The described data segment of broadcast advertisement, for being stored in the advertising message play in this video playback;
Described time stamp data section, for storing the out-of-service time.
2. method according to claim 1, is characterized in that, record is play in the advertisement of described acquisition order video, is specially:
Obtain the advertisement cookie that this is play;
Obtain the described advertisement that this is play according to described advertisement cookie and play record.
3. method according to claim 1, is characterized in that, describedly plays record according to described advertisement and determines advertisement to be played, is specially:
Play record according to described advertisement and determine broadcast advertisement;
Search the advertisement that do not belong to and play as advertisement to be played.
4. method according to claim 3, is characterized in that, before the described advertisement to be played of broadcasting, also comprises:
Judge whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing;
If described advertisement to be played does not meet broadcasting condition, again search the advertisement that do not belong to and play as advertisement to be played.
5. method according to claim 3, is characterized in that, before the described advertisement to be played of broadcasting, also comprises:
Judge that whether ad queue to be played is full;
If described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
6. method according to claim 5, is characterized in that, the described advertisement to be played of described broadcasting, is specially:
Described advertisement to be played is play according to described queue to be played.
7. an advertisement delivery system, is characterized in that, comprising: user side and server end;
Comprise at described user side: play record acquisition module and advertisement playing module;
Described broadcasting record acquisition module, plays record for obtaining advertisement;
Described advertisement playing module, for playing described advertisement to be played;
Described advertisement playing module, comprising: broadcast advertisement record sub module;
The described record sub module of broadcast advertisement, records the advertisement described to be played of having play for playing in record in described advertisement;
Comprise at described server end: advertisement determination module to be played;
Described advertisement determination module to be played, determines advertisement to be played for playing record according to described advertisement;
The file format that record is play in described advertisement comprises: video playback identification data section, broadcast advertisement data segment and time stamp data section;
Described video playback identification data section, for storing the identification data of this video playback;
The described data segment of broadcast advertisement, for being stored in the advertising message play in this video playback;
Described time stamp data section, for storing the out-of-service time.
8. system according to claim 7, is characterized in that, described broadcasting record acquisition module, comprising: cookie obtains submodule and advertising record obtains submodule;
Described cookie obtains submodule, for obtaining the advertisement cookie that this is play;
Described advertising record obtains submodule, plays record for obtaining the described advertisement that this is play according to described advertisement cookie.
9. system according to claim 7, is characterized in that, described advertisement determination module to be played, comprising: submodule is searched in broadcast advertisement determination submodule and advertisement to be played;
The described determination of broadcast advertisement submodule, determines broadcast advertisement for playing record according to described advertisement;
Submodule is searched in described advertisement to be played, for searching the advertisement that do not belong to and play as advertisement to be played.
10. system according to claim 9, is characterized in that, described advertisement determination module to be played, also comprises: play condition judgment submodule;
Described broadcasting condition judgment submodule, for judging whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is preset judge whether advertisement is adapted at the condition carrying out in order video playing.
11. systems according to claim 9, is characterized in that, described advertisement determination module to be played, also comprises: play queue sub module stored;
Described broadcasting queue sub module stored, for judging that whether ad queue to be played full, if described ad queue to be played less than, then described advertisement to be played is carried out record in described ad queue to be played.
12. systems according to claim 11, is characterized in that, described advertisement playing module, also comprises: submodule is play in queue;
Submodule is play in described queue, for playing described advertisement to be played according to described queue to be played.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410013768.2A CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410013768.2A CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103747301A CN103747301A (en) | 2014-04-23 |
| CN103747301B true CN103747301B (en) | 2015-12-30 |
Family
ID=50504283
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410013768.2A Expired - Fee Related CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103747301B (en) |
Families Citing this family (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105100818B (en) * | 2014-04-29 | 2018-12-11 | 腾讯科技（北京）有限公司 | Carry out method, system and the Website server of web video broadcasting |
| US9473804B1 (en) * | 2015-06-12 | 2016-10-18 | Ebay Inc. | Dynamic content reordering |
| CN106776949A (en) * | 2016-12-02 | 2017-05-31 | 乐视控股（北京）有限公司 | Data processing method, device and electronic equipment |
| CN107194733A (en) * | 2017-05-25 | 2017-09-22 | 苏州人师北清网络技术有限公司 | A kind of advertisement processing method, system and terminal |
| CN107396145B (en) * | 2017-07-31 | 2018-08-21 | 广州风尚传媒科技有限公司 | One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
| CN107609897B (en) * | 2017-08-22 | 2020-05-29 | 广州风尚传媒科技有限公司 | Outdoor and non-outdoor medium resource advertisement delivery method and delivery system |
| CN110852773A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Advertisement delivery method and advertisement delivery system |
| CN111385596A (en) * | 2018-12-29 | 2020-07-07 | 广州市百果园信息技术有限公司 | Live content isolation method and device |
| CN111225255B (en) * | 2020-01-20 | 2022-03-15 | 北京字节跳动网络技术有限公司 | Target video push playing method and device, electronic equipment and storage medium |
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102081772A (en) * | 2009-11-30 | 2011-06-01 | 程华山 | Advertising system and method |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
-
2014
- 2014-01-13 CN CN201410013768.2A patent/CN103747301B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102081772A (en) * | 2009-11-30 | 2011-06-01 | 程华山 | Advertising system and method |
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103747301A (en) | 2014-04-23 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103747301B (en) | Log file is play in a kind of advertisement placement method, system and storage advertisement | |
| CN104053067B (en) | A kind of player method of programme televised live, terminal and server | |
| CN103686396B (en) | Video sharing method and device | |
| CN106454493B (en) | Currently playing TV program information querying method and smart television | |
| CN102843589B (en) | Intelligent advertisement cut system and intelligent advertisement inserting method | |
| CN101667441B (en) | Method and system for processing play list | |
| US20070283268A1 (en) | Advertising delivery | |
| CN105049895A (en) | Advertisement launch strategy recommendation method and device | |
| CN103686255A (en) | Video advertisement putting method and device based on HLS protocol | |
| CN104036408A (en) | Network video advertisement display system and method | |
| CN102364956A (en) | Method for realizing advertising in starting of Internet protocol television (IPTV) system | |
| CN108810572A (en) | A kind of video broadcasting method and device | |
| CN101742245B (en) | IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem | |
| CN103699588A (en) | Information search method and system based on video display scene | |
| CN105530523B (en) | A kind of service implementation method and equipment | |
| CN105451043A (en) | Offline advertisement delivery method and device | |
| CN102984558B (en) | The method of broadcasting pictures in Set Top Box and channel switch procedure thereof | |
| US20170064413A1 (en) | Digital channel integration system | |
| CN106375797A (en) | Media program and activity recommendation system and method | |
| JP2015146608A (en) | Stream messaging for program stream automation | |
| US20170134806A1 (en) | Selecting content based on media detected in environment | |
| CN103763575B (en) | A kind of programme method of combination and device | |
| US20140282666A1 (en) | Systems and Methods for Content History | |
| CN106095368A (en) | The dissemination method of display information, device and multiwindow synchronous display method, device | |
| CN106600321A (en) | IOS based mobile advertisement platform system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CP01 | Change in the name or title of a patent holder |
Address after: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| CP01 | Change in the name or title of a patent holder | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20200323 Address after: 310001 room 509, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20210304 Address after: Room 507, 5 / F, building 3, 969 Wenyi West Road, Wuchang Street, Yuhang District, Hangzhou City, Zhejiang Province 311100 Patentee after: ZHEJIANG TMALL TECHNOLOGY Co.,Ltd. Address before: 310001 room 509, 5th floor, building 4, No.699 Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee before: Alibaba (China) Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20151230 Termination date: 20220113 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |