CN102905176A - Method and system for filtering advertising and multimedia films - Google Patents
Method and system for filtering advertising and multimedia films Download PDFInfo
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- CN102905176A CN102905176A CN2011102119420A CN201110211942A CN102905176A CN 102905176 A CN102905176 A CN 102905176A CN 2011102119420 A CN2011102119420 A CN 2011102119420A CN 201110211942 A CN201110211942 A CN 201110211942A CN 102905176 A CN102905176 A CN 102905176A
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Abstract
Disclosed are a method and a system for filtering advertising and multimedia films. The method includes steps of judging whether a starting signal is detected or not, and creating a first playing record according to a first advertising film and/or a first multimedia film which are played in a first advertising period when the starting signal is detected; and providing a second advertising film and/or a second multimedia film with contents different from contents of the first advertising film and/or the first multimedia film according to the first playing record, and playing the second advertising film and/or the second multimedia film in a second advertising period.
Description
Technical field
The present invention relates to filter method and the system thereof of a kind of advertisement and multimedia film, relate in particular to a kind of between TV programme the advertisement of ad break and filter method and the system thereof of multimedia film.
Background technology
In present existing advertisement player system, bought the advertisement that the ad break of TV station is play oneself product by manufacturer, the user can only accept the ad content that manufacturer or TV station provide passively.
Traditional advertisement player system, the user can't select the ad content of being interested in voluntarily, and the advertising film of playing at ad break at present, may with the dealer bought the time number or in the recent period release of TV station program relevant, cause the user often at short notice, repeat to see same advertisement.That is to say, present advertisement machine manufactures the user may watch fixing ad content continually, and in case constantly see at short notice the advertisement of repetition, therefore the user may change viewing channel, cause on the contrary advertisement benefit to reduce, these situations absolutely not dealer or TV station are found pleasure in and are seen, therefore, whether better advertisement player system is arranged, and is the subject under discussion of a worth research.
Summary of the invention
In view of this, the invention provides filter method and the system thereof of a kind of advertisement and multimedia film, can judge that advertisement or the multimedia film watched are in the recent period also filtered, avoid the user to repeat at short notice to watch identical advertisement or multimedia film.
The present invention proposes the filter method of a kind of advertisement and multimedia film, the method comprises the steps: at first, judge whether to detect enabling signal, if the enabling signal of detecting, then according at least one the first advertisement and/or at least one the first multimedia film in the first ad break, play, set up first and play record, play record according to first, at least one second advertisement and/or at least one second multimedia film different with the first advertisement and/or the first multimedia substance film is provided, in the second ad break after the first ad break, play the second advertisement and/or the second multimedia film.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film also comprises according to the second advertisement that provides and/or the second multimedia film, set up and select index, then according to selecting index, at least one three advertisement and/or at least one three multimedia film different with the second advertisement and/or the second multimedia substance film is provided, in the 3rd ad break after the second ad break, play the 3rd advertisement and/or the 3rd multimedia film.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film also comprises according to setting up a programme content record at the programme content of watching of the first program time-interval, according to the programme content record, provide and relevant advertisements and/or the associated multimedia film of watching that programme content is relevant, and in the first ad break after the first program time-interval, play relevant advertisements and/or associated multimedia film.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film also comprises from the second advertisement and/or the second multimedia film, choose time span or assembly time length are identical separately with this second ad break time specific the second advertisement and/or specific the second multimedia film, in the second ad break, play above-mentioned specific the second advertisement and/or specific the second multimedia film.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film, wherein in the second ad break, the step of playing the second advertisement and/or the second multimedia film also comprises: before the second ad break, the second advertisement and/or the second multimedia film are downloaded to a storage element in advance, then when entering the second ad break, play again the second advertisement and/or the second multimedia film in the storage element.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film also comprises sign image, captions, picture difference and/or the advertisement broadcasting Preset Time according to display frame, judges whether to enter the first ad break, the second ad break or the 3rd ad break.
In one embodiment of this invention, the filter method of above-mentioned advertisement and multimedia film also comprises provides the first order advertisement and/or the first order multimedia film, at the first ad break, plays the first order advertisement and/or the first order multimedia film.The second order advertisement and/or the second order multimedia film are provided, at the second ad break, play the second order advertisement and/or the second order multimedia film.The 3rd order advertisement and/or the 3rd order multimedia film are provided, at the 3rd ad break, play the 3rd order advertisement and/or the 3rd order multimedia film, wherein the first order advertisement, the second order advertisement and the 3rd order advertisement are one group of continuously advertisement of order, and wherein the first order multimedia film, the second order multimedia film and the 3rd order multimedia film are continuously multimedia film of one group of order.
The present invention proposes the filtration system of a kind of advertisement and multimedia film, and this system comprises an information provider unit and a television equipment.At first, television equipment judges whether to detect enabling signal, when detecting enabling signal, then according to the first advertisement and/or the first multimedia film in the first ad break, play, set up first and play record, transmit the first broadcast and be recorded to information provider unit, information provider unit receives first and plays record, and according to the first broadcast record, provide and transmit with different the second advertisement of the first advertisement and/or the first multimedia substance film and/or the second multimedia film to television equipment, television equipment receives the second advertisement and/or the second multimedia film, in the second ad break after the first ad break, television equipment is play the second advertisement and/or the second multimedia film.
Based on above-mentioned, the invention provides filter method and the system thereof of advertisement and multimedia film.The filter method of this advertisement and multimedia film filters advertisement or the multimedia film that the user had watched, that is to say, can allow the user at each ad break, watch different advertisements or multimedia film, can not watch at short notice the content of repetition.
For above-mentioned feature and advantage of the present invention can be become apparent, embodiment cited below particularly, and cooperate accompanying drawing to be described in detail below.
Description of drawings
Figure 1A and Figure 1B are the functional-block diagrams according to the filtration system of a kind of advertisement of one embodiment of the invention and multimedia film.
Fig. 2 is according to a kind of program time-interval of one embodiment of the invention and the Time alignment schematic diagram of ad break.
Fig. 3 A is the flow chart according to the filter method of a kind of advertisement of one embodiment of the invention and multimedia film.
Fig. 3 B is the flow chart according to the filter method of a kind of advertisement of another embodiment of the present invention and multimedia film.
Fig. 3 C is the flow chart according to the filter method of a kind of advertisement of another embodiment of the present invention and multimedia film.
Fig. 4 A～4C is a kind of advertisement replacement schematic diagram according to one embodiment of the invention.
Fig. 5 is the functional-block diagram according to the filtration system of a kind of advertisement of another embodiment of the present invention and multimedia film.
Reference numeral:
100: the filtration system of advertisement and multimedia film
110: television equipment
120: the transmitting-receiving module
130: the control module
140: storage element
150: show module
180: information provider unit
S305～S355: process step
500: the filtration system of advertisement and multimedia film
510: communicator
Embodiment
Figure 1A and Figure 1B are the functional-block diagrams according to the filtration system of a kind of advertisement of one embodiment of the invention and multimedia film.Please refer to Figure 1A, in this embodiment, advertisement and multimedia film filtration system 100 comprise television equipment 110 and information provider unit 180.Wherein information provider unit 180 can be the server that the ad. craft provides advertisement and multimedia film, or can be the control board that TV station provides advertisement and multimedia film.
Please refer to Figure 1B, in another embodiment of the present invention, television equipment 110 can comprise transmitting-receiving module 120, control module 130, storage element 140 and show module 150, wherein receives and dispatches module 120, storage element 140 and shows that module 150 all is coupled to control module 130.Transmitting-receiving module 120 comprises the antenna element (for example antenna circuit element) that receives TV antenna signal and the network interface unit (for example wireless network interface card) of supporting radio network functions.Control module 130 is one can carry out hardware circuit, software or the firmware etc. of functional processor, is not limited to above-mentioned.Storage element 140 can be the various electronic installations with memory function such as memory card, hard disk, floppy disk or external connection type memory apparatus, show that module 150 can be cathode ray tube (Cathode Ray Tube, CRT) show module or liquid crystal display module etc., be not limited to above-mentioned.
Fig. 2 is according to a kind of program time-interval of one embodiment of the invention and the Time alignment schematic diagram of ad break.On the putting in order of time shaft, be the first program time-interval, the first ad break, second program period, the second ad break, the 3rd program time-interval, the 3rd ad break ... N program time-interval and N ad break etc., wherein N is relevant with the policy that program and the ad break of TV station arrange.The program that provides for TV station of playing at each program time-interval, and at the advertisement (for example advance notice of serial) or all kinds of multimedia film that provide for the dealer of TV station that each ad break is play, also can be the advertisement or all kinds of multimedia film that provide on ad. craft's server.
Fig. 3 A is the flow chart according to the filter method of a kind of advertisement of one embodiment of the invention and multimedia film method.Please be simultaneously with reference to Fig. 3 A and Figure 1B, control module 130 judges whether to detect enabling signal (step S305), enabling signal can comprise by remote controller, voice, touch-control, gesture identification or screen video control system (On-Screen Display, OSD) etc. and triggering.Then, if control module 130 receives enabling signal, at least one the first advertisement and/or at least one the first multimedia film that 130 bases of control module are play in the first ad break, set up first and play record (step S330), control module 130 and control transmitting-receiving module 120 transmit this and first play and be recorded to information provider unit 180.Information provider unit 180 is play record according to first, provide and transmit with different the second advertisement of the first advertisement and/or the first multimedia substance film and/or the second multimedia film to television equipment 110 (step S335), transmitting-receiving module 120 receives the second advertisement and/or the second multimedia film, and 130 control display modules 150 of control module are play the second advertisement and/or the second multimedia film (step S340) in the second ad break.
Be used as the broadcast filtercondition of the second ad break except the first broadcast record of setting up with the first ad break, in other embodiments of the invention, the factor of judgment that also can add special time period is considered.For example the user can set up on their own and filter out advertisement and/or the multimedia film of being play in a certain special time, or is set as advertisement and/or the multimedia film of being play in last hour of the time instantly of filtering.
In other embodiments of the invention, television equipment 110 also comprises a storage element 140, before the second ad break, for example at second program in the period, this control module is stored to storage element 140 in advance with the second advertisement and/or the second multimedia film first, when entering this second ad break, control module 130 obtains the second advertisement and/or the second multimedia film in showing that module 150 plays from storage element 140.The present invention can according to the communication network quality of considering at that time, if network bandwidth at that time is not enough, can utilize above-mentioned mechanism in the period, to download in advance the second advertisement and/or the second multimedia film from information provider unit 180 at second program in advance.In other words, play or download in advance the second advertisement and/or the second multimedia film on the line and can be depending at that time communication network frequency range.
Fig. 3 B is the flow chart according to the filter method of a kind of advertisement of another embodiment of the present invention and multimedia film method.Please be simultaneously with reference to Fig. 3 B and Figure 1B, at first, control module 130 judges whether to detect enabling signal (step S305), the programme content that control module 130 and basis are watched at the first program time-interval, set up programme content record (step S310), then control module 130 control transmitting-receiving modules 120 transmission programme contents and be recorded to information provider unit 180.Information provider unit 180 provides and relevant advertisements and/or the associated multimedia film (step S315) of watching that programme content is relevant according to the programme content record.Then, in the first ad break, transmitting-receiving module 120 receives relevant advertisements and/or associated multimedia film, control module 130 control display modules 150 are play relevant advertisements and/or associated multimedia film (step S320), if what for example watch at the first program time-interval is the cartoon program, then at the first ad break, play the advertisement of toy Related product.S330～S340 then is same as above-mentioned, repeats no more herein.
In other embodiments of the invention, information provider unit 180 is according to the programme content record, be chosen in the first ad break the first program time-interval before, the last program of watching near the first ad break, and provide relevant advertisements and/or the associated multimedia film relevant with the content of this last program, the first ad break after the first program time-interval, transmitting-receiving module 120 receives relevant advertisements and/or associated multimedia film, and control module 130 control display modules 150 are play this relevant advertisements and/or associated multimedia film.
In other embodiments of the invention, this programme content record comprises to be watched total time, information provider unit 180 is according to the programme content record, be chosen in the first program time-interval, watch the specific program that total time is the longest, and provide relevant relevant advertisements and/or the associated multimedia film of content of specific program therewith, the first ad break after the first program time-interval, transmitting-receiving module 120 receives relevant advertisements and/or associated multimedia film, and control module 130 control display modules 150 are play relevant advertisements and/or associated multimedia film.
In other embodiments of the invention, each ad break in one first special time period, information provider unit 180 provides the first particular advertisement and/or the first specific multimedia film, transmitting-receiving module 120 receives the first particular advertisement and/or the first specific multimedia film, and this demonstration module 150 of control module 130 controls is play the first particular advertisement and/or the first specific multimedia film.Each ad break in the second special time period, information provider unit 180 provides the second particular advertisement and/or the second specific multimedia film, transmitting-receiving module 120 receives the second particular advertisement and/or the second specific multimedia film, and control module 130 control display modules 150 are play the second particular advertisement and/or the second specific multimedia film.Wherein the first particular advertisement and/or the first specific multimedia film and the second particular advertisement and/or the second specific multimedia film are dissimilar and corresponding different rating group respectively.For example, the first special time period can be 4 o'clock to 6 o'clock afternoon, this time period may be watched for children the time of cartoon, so information provider unit 180 will provide toy advertisement, and the second special time period can be 9 o'clock nights to ten two points, this time period may be watched for the adult time of program, thereby information provider unit 180 relevant advertisements that can provide the suitable adults such as exercise and fitness equipment to watch.
Fig. 3 C is the flow chart according to the filter method of a kind of advertisement of another embodiment of the present invention and multimedia film method.Please be simultaneously with reference to Fig. 3 C and Figure 1B.Information provider unit 180 according to previous the second advertisement that provides and the second multimedia film set up and select index (step S345), information provider unit 180 and according to selecting index provides three advertisement and/or the three multimedia film (step S350) different with the second advertisement or the second multimedia substance film.Then, transmitting-receiving module 120 receives the 3rd advertisement and/or the 3rd multimedia film, and in the 3rd ad break, control module 130 control display modules 150 are play the 3rd advertisement and/or the 3rd multimedia film (step 355).Step S305～step S340 is same as above-mentioned, repeats no more herein.
Among the step S335 of above-mentioned Fig. 3 A～Fig. 3 C, information provider unit 180 is being play record according to first, provide under the basis with different the second advertisement of the first advertisement and/or the first multimedia substance film and/or the second multimedia film, information provider unit 180 can be from a plurality of the second advertisements and/or this second multimedia film, chooses with each the first advertisement and/or each the first multimedia film time span or assembly time length are identical separately specific the second advertisement and/or specific the second multimedia film and offers television equipment 110.Transmitting-receiving module 120 receives specific the second advertisement and/or specific the second multimedia film, and in the second ad break, control module 130 control display modules 150 are play selected specific the second advertisement and/or specific the second multimedia film.
In other words, in the second ad break, utilize selected specific the second advertisement and/or specific the second multimedia film, replace former the first advertisement and/or the first multimedia film occupied time span in former the second ad break.For instance, Fig. 4 A～Fig. 4 C then is the advertisement replacement schematic diagram according to one embodiment of the invention, it is described advertisement and replaces can be according to time span separately identical or assembly time length is identical replaces wherein advertisement A, advertisement C, advertisement D and the advertisement F advertisement for having play at the first ad break.
Describe one to one advertisement and replace in Fig. 4 A, time span is identical separately if advertisement B is with the advertisement A that originally was scheduled at the second ad break play, and then at the second ad break, can utilize advertisement B to replace the occupied time span of advertisement A.Describe the one-to-many advertisement and replace in Fig. 4 B, advertisement E then can at the second ad break, utilize advertisement E to replace advertisement C and add the occupied time span of advertisement D with to add advertisement D pattern length at the original advertisement C that was scheduled to broadcast of the second ad break identical.Describing the many-one advertisement in Fig. 4 C replaces, the assembly time length that advertisement G adds advertisement H with the second ad break the time span of original predetermined advertisement F that plays identical, then can in the second ad break, utilize advertisement G to add advertisement H and replace the occupied time span of advertisement F.
In addition, in other embodiments of the invention, comprise that also control module 130 according to sign image, captions, picture difference and/or the advertisement broadcasting Preset Time of a display frame, judges whether to enter the first ad break, the second ad break or the 3rd ad break.Sign image for example is the symbol sign (Logo) of TV station, when the sign image of display frame disappears, can judge to have entered ad break this moment.In addition, when the captions that provide when programme content disappear, also can judge to have entered ad break this moment.And the picture difference between program time-interval and ad break (Frame Difference), also can be the basis for estimation that whether enters ad break, in program time-interval, the picture difference of display frame is less within a certain period of time, in ad break, differ greatly with the picture of display frame in the equal time.Furthermore, adjacent program time-interval content and the picture difference of ad break content then can be more obvious, in other words, enter the of short duration a moment of ad break at program time-interval, to have great picture difference, great picture difference is used as the basis for estimation that whether enters ad break by this.From the above, control module 130 can surpass a preset critical according to the picture difference of display frame, judges to have entered ad break this moment.In addition, also can broadcast Preset Time by advertisement judges, the time that TV station's advertisement is broadcast is all fixed haply, at certain Preset Time point, namely can enter advertisement, for example 9 o'clock to 10 o'clock TV programme, TV station can enter at 9: 15 advertisement, control module 130 can according to present absolute time by 9: 15, be judged to have entered at present ad break.
In other embodiments of the invention, control module 130 can be controlled storage element 140 and store advertisement or the multimedia film of once watching in one section special time, and before entering ad break, control module 130 control display modules 150 show one " browsing advertisement or the multimedia film before seen " option, when this is browsed the advertisement before seen or multimedia movie options and is triggered, then at ensuing ad break, control module 130 control display modules 150 are play and had been watched advertisement and/or multimedia film.In other words, the user can watch advertisement or the multimedia film before seen again by selecting this option, and this special time can be preset by control module 130, also can be set up on their own by the user.
In other embodiments of the invention, information provider unit 180 provides the first order advertisement and/or the first order multimedia film, and transmitting-receiving module 120 receives the first order advertisement and/or the first order multimedia film, in the first ad break, this shows module 150 broadcasts the first order advertisement and/or the first order multimedia film 130 controls of control module.Information provider unit 180 provides the second order advertisement and/or the second order multimedia film, transmitting-receiving module 120 receives the second order advertisement and/or the second order multimedia film, in the second ad break, control module 130 control display modules 150 are play the second order advertisement and/or the second order multimedia film.Information provider unit 180 provides the 3rd order advertisement and/or the 3rd order multimedia film, transmitting-receiving module 120 receives the 3rd order advertisement and/or the 3rd order multimedia film, in the 3rd ad break, control module 130 control display modules 150 are play the 3rd order advertisement and/or the 3rd order multimedia film.
The above-mentioned first sequentially advertisement, the second order advertisement and the 3rd order advertisement are one group of continuously advertisement of order, and it can be the advertising film with multiple final result or has the advertising film of the coherent story of a play or opera of diversity.And above-mentioned the first order multimedia film, the second order multimedia film and the 3rd order multimedia film are continuously multimedia film, for example multiple final result of serial of one group of order.The above-mentioned mechanism of sequentially playing the continuous advertisement of the story of a play or opera or multimedia film at each ad break, may think advertisement or the multimedia film of watching that then the story of a play or opera is continuous because of the user, allow by this user increase to buy the wish of commodity or to rest on time of this channel elongated, also allow advertiser and TV station can increase the benefit of broadcast advertisement or multimedia film.
Fig. 5 is the functional-block diagram according to the filtration system of a kind of advertisement of another embodiment of the present invention and multimedia film.The filtration system 500 of advertisement and multimedia film comprises television equipment 110, information provider unit 180 and communicator 510.Communicator 510 can be the electronic installation that mobile phone, intelligent mobile phone, flat computer, desktop computer, notebook computer etc. have function of surfing the Net.This embodiment is applied to when television equipment 110 can't be carried out the general networking line function (for example network interface unit damage), the in advance advertisement and the multimedia film that provide of Download Info generator 180 of communicator 510 can be provided this moment, television equipment 110 is obtained 510 advertisement and multimedia films of downloading in advance of communicator again by short range transmission modes such as entity circuit, bluetooth (Bluetooth) or infrared rays (Infra-red Ray).
In sum, the invention provides filter method and the system thereof of a kind of advertisement and multimedia film.The filter method of this advertisement and multimedia film, can judge automatically the time point that enters ad break, and according to the programme content that the user watches at program time-interval, provide advertisement and the multimedia film relevant with programme content, allow the user increase the interest of watching to advertisement.The filter method of this advertisement and multimedia film also can filter advertisement or the multimedia film that the user had watched, that is to say, can allow the user at each ad break, watch different advertisements or multimedia film, can not watch at short notice the content of repetition.In addition, can consider frequency range and decide broadcast advertisement or multimedia film on the line according to communication network quality at that time, or prior to downloading in advance in the program time-interval.Therefore, the filter method of advertisement provided by the present invention and multimedia film and system thereof, allow the user watch that at ad break it is the advertisement that passive receive TV station provides that the mode of advertisement and multimedia film can be different from tradition, watches that the mode of advertisement becomes more polynary.
Although the present invention discloses as above with embodiment, so it is not to limit the present invention, and any person of an ordinary skill in the technical field when can doing a little change and retouching, and does not break away from the spirit and scope of the present invention.
Claims (23)
1. the filter method of an advertisement and multimedia film comprises:
Judge whether to detect an enabling signal;
If detect this enabling signal, then according at least one the first advertisement and/or at least one the first multimedia film in one first ad break, play, set up one first and play record;
First play record according to this, at least one second advertisement and/or at least one second multimedia film different with this at least one the first advertisement and/or this at least one the first multimedia substance film is provided; And
In one second ad break after this first ad break, play this at least one second advertisement and/or this at least one the second multimedia film.
2. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
According to this at least one second advertisement that provides and/or this at least one the second multimedia film, set up one and select index;
Select index according to this, at least one three advertisement and/or at least one three multimedia film different with this at least one the second advertisement and/or this at least one the second multimedia substance film is provided; And
In one the 3rd ad break after this second ad break, play this at least one the 3rd advertisement and/or this at least one the 3rd multimedia film.
3. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
Set up a programme content record according to watch programme content at one of one first program time-interval;
According to this programme content record, provide with this and watch at least one relevant advertisements and/or at least one associated multimedia film that programme content is relevant; And
In this first ad break after this first program time-interval, play this at least one relevant advertisements and/or this at least one associated multimedia film.
4. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
Set up a programme content record according to watch programme content at one of one first program time-interval;
According to this programme content record, be chosen in this first program time-interval before this first ad break a last program of watching near this first ad break;
At least one relevant advertisements and/or at least one associated multimedia film relevant with the content of this last program is provided; And
In this first ad break, play this at least one relevant advertisements and/or this at least one associated multimedia film.
5. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
According to watching that at one of one first program time-interval programme content sets up a programme content record, this programme content record comprises to be watched total time;
Be chosen in this first program time-interval, this watches the specific program that total time is the longest;
At least one relevant advertisements and/or at least one associated multimedia film relevant with the content of this specific program is provided; And
In this first ad break, play this at least one relevant advertisements and/or this at least one associated multimedia film.
6. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
Each ad break in one first special time period provides and plays at least one the first particular advertisement and/or at least one first specific multimedia film; And
Each ad break in one second special time period, provide and play at least one the second particular advertisement and/or at least one second specific multimedia film, wherein this at least one first particular advertisement and/or this at least one first specific multimedia film and this at least one second particular advertisement and/or this at least one second specific multimedia film are dissimilar and corresponding different rating group respectively.
7. the filter method of advertisement according to claim 1 and multimedia film wherein also comprises:
From this at least one second advertisement and/or this at least one the second multimedia film, choose identical with this second ad break time span or combination total time length at least one specific second advertisement and/or at least one specific second multimedia film identical with this second ad break; And
In this second ad break, play this at least one specific second advertisement and/or this at least one specific the second multimedia film.
8. the filter method of advertisement according to claim 1 and multimedia film wherein is somebody's turn to do in one second ad break, and the step of playing this at least one the second advertisement and/or this at least one the second multimedia film also comprises:
Before this second ad break, should at least one the second advertisement and/or this at least one the second multimedia film be downloaded in advance a storage element; And
When entering this second ad break, obtain and play this at least one second advertisement and/or this at least one the second multimedia film at this storage element.
9. the filter method of advertisement according to claim 2 and multimedia film wherein also comprises:
Preset Time is broadcast in sign image, captions, picture difference or advertisement according to a display frame, judges whether to enter this first ad break, this second ad break or the 3rd ad break.
10. the filter method of advertisement according to claim 2 and multimedia film wherein also comprises:
Store and watched advertisement and/or multimedia film in the special time, wherein this special time is systemic presupposition or offers user setting;
Before entering this first ad break, this second ad break or the 3rd ad break, provide one to browse advertisement or the multimedia movie options of before having seen; And
When this is browsed the advertisement before seen or multimedia movie options and is triggered, then after accordingly this first ad break, this second ad break or the 3rd ad break, play this and watched advertisement and/or multimedia film.
11. the filter method of advertisement according to claim 2 and multimedia film wherein also comprises:
One first order advertisement and/or one first order multimedia film are provided, at this first ad break, play this first order advertisement and/or this first order multimedia film;
One second order advertisement and/or one second order multimedia film are provided, at this second ad break, play this second order advertisement and/or this second order multimedia film; And
One the 3rd order advertisement and/or one the 3rd order multimedia film are provided, at the 3rd ad break, play the 3rd order advertisement and/or the 3rd order multimedia film, wherein this first order advertisement, this second order advertisement and the 3rd order advertisement are one group of continuously advertisement of order, and wherein this first order multimedia film, this second order multimedia film and the 3rd order multimedia film are continuously multimedia film of one group of order.
12. the filtration system of an advertisement and multimedia film comprises:
One information provider unit;
One television equipment, judge whether to detect an enabling signal, when detecting this enabling signal, then according at least one the first advertisement and/or at least one the first multimedia film in one first ad break, play, set up one first and play record, transmit this first broadcast and be recorded to this information provider unit; And
This information provider unit receives this first broadcast record, and according to this first broadcast record, provide and transmit with different at least one the second advertisement of this at least one the first advertisement and/or this at least one the first multimedia substance film and/or at least one the second multimedia film to this television equipment, this television equipment receives this at least one second advertisement and/or this at least one the second multimedia film, in one second ad break after this first ad break, this television equipment is play this at least one second advertisement and/or this at least one the second multimedia film.
13. the filtration system of advertisement according to claim 12 and multimedia film, wherein this television equipment comprises:
One shows module;
One transmitting-receiving module; And
One control module, be coupled to this demonstration module and this transmitting-receiving module, judge whether to detect this enabling signal, when detecting this enabling signal, then according to this at least one first advertisement and/or this at least one the first multimedia film in this first ad break, play, set up this first broadcast record, and control this transmitting-receiving module and transmit this and first play and to be recorded to this information provider unit, in this second ad break after this first ad break, this transmitting-receiving module receives this at least one second advertisement and/or this at least one the second multimedia film that this information provider unit provides, and this control module is controlled this demonstration module and play this at least one second advertisement and/or this at least one the second multimedia film.
14. the filtration system of advertisement according to claim 13 and multimedia film, wherein this information provider unit is according to this at least one second advertisement that provides and/or this at least one the second multimedia film, set up one and select index, and according to this selection index, provide and transmit at least one three advertisement and/or at least one three multimedia film different with this at least one the second advertisement and/or this at least one the second multimedia substance film, this transmitting-receiving module receives this at least one the 3rd advertisement and/or this at least one the 3rd multimedia film, in one the 3rd ad break after this second ad break, this control module is controlled this demonstration module and is play this at least one the 3rd advertisement and/or this at least one the 3rd multimedia film.
15. the filtration system of advertisement according to claim 13 and multimedia film, comprise also that wherein this control module is according to watching that at one of the first program time-interval programme content sets up a programme content record, and control this transmitting-receiving module and transmit this programme content and be recorded to this information provider unit, this information provider unit provides and transmits with this and watch at least one relevant advertisements and/or at least one associated multimedia film that programme content is relevant, this first ad break after this first program time-interval, this transmitting-receiving module receives this at least one relevant advertisements and/or this at least one associated multimedia film, and this control module is controlled this demonstration module and play this at least one relevant advertisements and/or this at least one associated multimedia film.
16. the filtration system of advertisement according to claim 13 and multimedia film, comprise also that wherein this control module is according to watching that at one of one first program time-interval programme content sets up a programme content record, this control module is controlled this transmitting-receiving module and is transmitted this programme content and be recorded to this information provider unit, this information provider unit is according to this programme content record, be chosen in this first ad break this first program time-interval before, a last program of watching near this first ad break, and provide at least one relevant advertisements and/or at least one associated multimedia film relevant with the content of this last program, this first ad break after this first program time-interval, this transmitting-receiving module receives this at least one relevant advertisements and/or this at least one associated multimedia film, and this control module is controlled this demonstration module and play this at least one relevant advertisements and/or this at least one associated multimedia film.
17. the filtration system of advertisement according to claim 13 and multimedia film, comprise also that wherein this control module is according to watching that at one of one first program time-interval programme content sets up a programme content record, this programme content record comprises to be watched total time, this control module is also controlled this transmitting-receiving module and is transmitted this programme content and be recorded to this information provider unit, this information provider unit is according to this programme content record, be chosen in this first program time-interval, this watches the specific program that total time is the longest, and provide at least one relevant advertisements and/or at least one associated multimedia film relevant with the content of this specific program, this first ad break after this first program time-interval, this transmitting-receiving module receives this at least one relevant advertisements and/or this at least one associated multimedia film, and this control module is controlled this demonstration module and play this at least one relevant advertisements and/or this at least one associated multimedia film.
18. the filtration system of advertisement according to claim 13 and multimedia film, wherein also be included in each ad break in one first special time period, this information provider unit provides at least one the first particular advertisement and/or at least one first specific multimedia film, this transmitting-receiving module receives this at least one first particular advertisement and/or this at least one first specific multimedia film, this control module is controlled this demonstration module and is play this at least one first particular advertisement and/or this at least one first specific multimedia film, each ad break in one second special time period, this information provider unit provides at least one the second particular advertisement and/or this at least one second specific multimedia film, this transmitting-receiving module receives this at least one second particular advertisement and/or this at least one second specific multimedia film, this control module is controlled this demonstration module and is play this at least one second particular advertisement and/or this at least one second specific multimedia film, and wherein this at least one first particular advertisement and/or this at least one first specific multimedia film are dissimilar from this at least one second particular advertisement and/or this at least one second specific multimedia film and correspond to respectively different rating group.
19. the filtration system of advertisement according to claim 13 and multimedia film, comprise also that wherein this information provider unit is from this at least one second advertisement and/or this at least one the second multimedia film, choose and transmit identical with this second ad break time span or combination total time length at least one specific second advertisement and/or at least one specific second multimedia film identical with this second ad break, this transmitting-receiving module receives this at least one specific second advertisement and/or this at least one specific the second multimedia film, in this second ad break, this control module is controlled this demonstration module and is play this at least one specific second advertisement and/or this at least one specific the second multimedia film.
20. the filtration system of advertisement according to claim 13 and multimedia film, wherein this television equipment also comprises a storage element, this storage element is coupled to this control module, before this second ad break, this control module should at least one the second advertisement and/or this at least one the second multimedia film be stored in advance this storage element, when entering this second ad break, this control module obtains this at least one second advertisement and/or this at least one the second multimedia film and plays in this demonstration module from this storage element.
21. the filtration system of advertisement according to claim 14 and multimedia film, comprise also that wherein this control module according to sign image, captions, picture difference or the advertisement broadcasting Preset Time of a display frame of this demonstration module, judges whether to enter this first ad break, this second ad break or the 3rd ad break.
22. the filtration system of advertisement according to claim 14 and multimedia film, wherein also comprise in this control module stores one special time and watched advertisement and/or multimedia film, wherein this special time is systemic presupposition or offers user setting, entering this first ad break, before this second ad break or the 3rd ad break, this control module provides one to browse advertisement or the multimedia movie options of before having seen, when this is browsed the advertisement before seen or multimedia movie options and is triggered, then at corresponding this first ad break, this second ad break or the 3rd ad break, this control module are controlled this demonstration module and are play this and watched advertisement and/or multimedia film.
23. the filtration system of advertisement according to claim 14 and multimedia film, comprise also that wherein this information provider unit provides one first order advertisement and/or one first order multimedia film, this transmitting-receiving module receives this first order advertisement and/or this first order multimedia film, in this first ad break, this control module is controlled this demonstration module and is play this first order advertisement and/or this first order multimedia film, this information provider unit provides one second order advertisement and/or one second order multimedia film, this transmitting-receiving module receives this second order advertisement and/or this second order multimedia film, in this second ad break, this control module is controlled this demonstration module and is play this second order advertisement and/or this second order multimedia film, this information provider unit provides one the 3rd order advertisement and/or one the 3rd order multimedia film, this transmitting-receiving module receives the 3rd order advertisement and/or the 3rd order multimedia film, in the 3rd ad break, this control module is controlled this demonstration module and is play the 3rd order advertisement and/or the 3rd order multimedia film, wherein this first order advertisement, this second order advertisement and the 3rd order advertisement are one group of continuously advertisement of order, wherein this first order multimedia film, this second order multimedia film and the 3rd order multimedia film are continuously multimedia film of one group of order.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2011102119420A CN102905176A (en) | 2011-07-27 | 2011-07-27 | Method and system for filtering advertising and multimedia films |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011102119420A CN102905176A (en) | 2011-07-27 | 2011-07-27 | Method and system for filtering advertising and multimedia films |
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