CN102905176A - Method and system for filtering advertising and multimedia films - Google Patents

Method and system for filtering advertising and multimedia films Download PDF

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Publication number
CN102905176A
CN102905176A CN 201110211942 CN201110211942A CN102905176A CN 102905176 A CN102905176 A CN 102905176A CN 201110211942 CN201110211942 CN 201110211942 CN 201110211942 A CN201110211942 A CN 201110211942A CN 102905176 A CN102905176 A CN 102905176A
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advertisement
advertising
display
video
period
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CN 201110211942
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Chinese (zh)
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锺兴龙
柯杰斌
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宏碁股份有限公司
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Abstract

Disclosed are a method and a system for filtering advertising and multimedia films. The method includes steps of judging whether a starting signal is detected or not, and creating a first playing record according to a first advertising film and/or a first multimedia film which are played in a first advertising period when the starting signal is detected; and providing a second advertising film and/or a second multimedia film with contents different from contents of the first advertising film and/or the first multimedia film according to the first playing record, and playing the second advertising film and/or the second multimedia film in a second advertising period.

Description

广告及多媒体影片的过滤方法及其系统 Advertising and multimedia video filtering method and system

技术领域 FIELD

[0001] 本发明涉及一种广告及多媒体影片的过滤方法及其系统,尤其涉及一种于电视节目间广告时段的广告及多媒体影片的过滤方法及其系统。 [0001] The present invention relates to an advertising videos and multimedia filtration method and system, in particular, to a method of filtering a television program advertising time between advertising and video and multimedia systems.

背景技术 Background technique

[0002] 在目前现有的广告播放机制中,由厂商买下电视台的广告时段来播放自家产品的广告,使用者只能被动地接受厂商或电视台所提供的广告内容。 [0002] In the current existing ad playback mechanism, the advertising time bought by the makers of television advertising to play their own products, the user can only passively accept advertising content provided by the manufacturer or television.

[0003] 传统的广告播放机制,使用者无法自行选择有兴趣的广告内容,而且目前在广告时段所播放的广告片,可能跟业者买下的时数或电视台近期推出的节目有关,导致使用者时常在短时间内,重复看到同一个广告。 [0003] Traditional advertising players mechanism, the user can not choose their own advertising content of interest, and is currently being played during commercials commercials, may be bought with the industry or the number of programs on television recently introduced, resulting in user often in a short time, repeat see the same ad. 也就是说,目前的广告机制造成使用者可能会频繁地收看到固定的广告内容,而一旦在短时间内不断看到重复的广告,使用者可能因此转换收看频道,反而导致广告效益降低,此等情况绝非业者或电视台所乐见,因此,是否有更好的广告播放机制,为一值得研究的议题。 In other words, the current advertising mechanism causing the user may watch frequently to a fixed ad content, and once in a short period of time continue to see repeated ads, users may therefore convert to watch TV, but lead to lower advertising effectiveness, this and so in no way or television industry would like to see, therefore, is there a better ad play mechanism, as a subject worthy of study.

发明内容 SUMMARY

[0004] 有鉴于此,本发明提供一种广告及多媒体影片的过滤方法及其系统,能判断近期已收看的广告或多媒体影片并加以过滤,避免使用者在短时间内重复收看到相同的广告或多媒体影片。 [0004] Accordingly, the present invention provides an advertising videos and multimedia filtration method and system can be judged recently watched video or multimedia advertising and filtered, to avoid repetition in a short time a user to watch the same ad multimedia or video.

[0005] 本发明提出一种广告及多媒体影片的过滤方法,此方法包括下述步骤:首先,判断是否检测到启动信号,若检测到启动信号,则根据在第一广告时段中所播放的至少一第一广告和/或至少一第一多媒体影片,建立第一播放记录,根据第一播放记录,提供与第一广告和/或第一多媒体影片内容相异的至少一第二广告和/或至少一第二多媒体影片,在第一广告时段之后的第二广告时段中,播放第二广告和/或第二多媒体影片。 [0005] The present invention provides a method of filtering video and multimedia advertisement, the method comprising the following steps: First, it is determined whether an activation signal is detected, when the enabling signal is detected, then in accordance with at least a first period the ad being played a first advertising and / or at least one first multimedia videos, create first record player, record player according to the first, and the first to provide advertising and / or the first multimedia video content by using at least a second ads and / or at least one second multimedia video advertising time in the second period after the first advertisement, advertisement playing the second and / or the second display video.

[0006] 在本发明的一实施例中,上述的广告及多媒体影片的过滤方法还包括根据所提供的第二广告和/或第二多媒体影片,建立选择索引,接着根据选择索引,提供与第二广告和/或第二多媒体影片内容相异的至少一第三广告和/或至少一第三多媒体影片,在第二广告时段之后的第三广告时段中,播放第三广告和/或第三多媒体影片。 [0006] In an embodiment of the present invention, the above-described video and multimedia advertising method also includes filtering the provided second advertisement and / or the second display video, establishing an index to select, according to a selection index then provides and the second advertisement and / or the second display video content by using at least a third advertising and / or video display at least a third, in the third period after the second advertisement advertising period, the third player advertising and / or third multimedia video.

[0007] 在本发明的一实施例中,上述广告及多媒体影片的过滤方法还包括根据在第一节目时段的收看节目内容建立一节目内容记录,根据节目内容记录,提供与收看节目内容相关的相关广告和/或相关多媒体影片,以及在第一节目时段之后的第一广告时段中,播放相关广告和/或相关多媒体影片。 [0007] In an embodiment of the present invention, the advertisement videos and multimedia filtration method also includes establishing a program content recorded in the first program viewing period of the program content, in accordance with the program content recorded to provide viewing of the program content relevant advertising and / or related multimedia videos, and advertising time in the first period after the first program, the playback-related advertising and / or related multimedia videos.

[0008] 在本发明的一实施例中,上述广告及多媒体影片的过滤方法还包括从第二广告和/或第二多媒体影片中,选取与该第二广告时段时间各自时间长度或组合时间长度相同的特定第二广告和/或特定第二多媒体影片,在第二广告时段中,播放上述特定第二广告和/或特定第二多媒体影片。 [0008] In an embodiment of the present invention, the advertisement videos and multimedia filtration method further comprising the second advertisements and / or the second display video, select the length of time or in combination with each of the second time period ad second advertisement specific length of the same time and / or second specific video display, the second advertisement period, a second ad playing the specific and / or specific second display video.

[0009] 在本发明的一实施例中,上述广告及多媒体影片的过滤方法,其中在第二广告时段中,播放第二广告和/或第二多媒体影片的步骤还包括:在第二广告时段之前,将第二广告和/或第二多媒体影片预先下载至一储存单元,接着在进入第二广告时段时,再播放储存单元中的第二广告和/或第二多媒体影片。 Step [0009] In an embodiment of the present invention, the advertisement videos and multimedia filtration process, wherein the second advertisement period, a second ad play and / or second video display further comprises: a second before advertising time, a second advertisement, and / or the second display video is downloaded in advance to a storage unit, then upon entering the second advertisement time, and then displays the advertisement in the second storage unit and / or the second multimedia film.

[0010] 在本发明的一实施例中,上述广告及多媒体影片的过滤方法还包括根据显示画面的标志图像、字幕、画面差异和/或广告播送预设时间,判断是否进入第一广告时段、第二广告时段或第三广告时段。 [0010] In an embodiment of the present invention, the advertisement videos and multimedia filtration method further comprises the logo image screen, captions, pictures differences and / or broadcast advertising display according to a preset time, determining whether to enter a first ad scheduling, The second or third time advertising advertising time.

[0011] 在本发明的一实施例中,上述广告及多媒体影片的过滤方法还包括提供第一顺序广告和/或第一顺序多媒体影片,在第一广告时段,播放第一顺序广告和/或第一顺序多媒体影片。 [0011] In an embodiment of the present invention, the advertisement videos and multimedia filtration method further comprises providing a first sequence of advertising and / or display video in a first order, the first advertising time, a first order of play advertisements and / or The first order of multimedia video. 提供第二顺序广告和/或第二顺序多媒体影片,在第二广告时段,播放第二顺序广告和/或第二顺序多媒体影片。 Providing a second sequence of advertisements and / or the second display video sequence, the second advertisement period, a second order of play advertisements and / or the second display video sequence. 提供第三顺序广告和/或第三顺序多媒体影片,在第三广告时段,播放第三顺序广告和/或第三顺序多媒体影片,其中第一顺序广告、第二顺序广告与第三顺序广告为一组顺序连续广告,其中第一顺序多媒体影片、第二顺序多媒体影片与第三顺序多媒体影片为一组顺序连续多媒体影片。 Providing a third sequence of advertisements and / or third display video sequence, in the third period advertising, advertising displays third order and / or third display video sequence, wherein the sequence of the first ad, ad the second order and the third order ads a set of sequential continuous advertising, multimedia video sequence wherein the first, second and third order of the display order display video film is a continuous set of sequential display video.

[0012] 本发明提出一种广告及多媒体影片的过滤系统,此系统包括一信息提供装置及一电视装置。 [0012] The present invention provides an advertising videos and multimedia filtration system, the system comprising an information providing device and a television device. 首先,电视装置判断是否检测到启动信号,当检测到启动信号,则根据在第一广告时段中所播放的第一广告和/或第一多媒体影片,建立第一播放记录,传送第一播放记录至信息提供装置,信息提供装置接收第一播放记录,并根据第一播放记录,提供并传送与第一广告和/或第一多媒体影片内容相异的第二广告和/或第二多媒体影片至电视装置,电视装置接收第二广告和/或第二多媒体影片,在第一广告时段之后的第二广告时段中,电视装置播放第二广告和/或第二多媒体影片。 First, the television apparatus determines whether the detected activation signal, when the activation signal is detected, then the first advertisement in accordance with a first period in the played advertisements and / or first multimedia video recording establish the first play, the first transmission playing records to the information providing apparatus, information providing device receives a first recording playback, and recording in accordance with the first player, and transmitting the first advertisement provided and / or the first ad second display distinct video content and / or the two television to display video apparatus, means for receiving a second television advertisement and / or the second display video in the second period after the first advertisement advertising period, the television apparatus displays the second advertisement and / or the second plurality media movie.

[0013] 基于上述,本发明提供广告及多媒体影片的过滤方法及其系统。 [0013] The present invention provides a method and system for filter based advertising videos and multimedia. 此广告及多媒体影片的过滤方法过滤使用者已收看过的广告或是多媒体影片,也就是说,能让使用者在各个广告时段,收看不同的广告或多媒体影片,在短时间内不会收看到重复的内容。 This film's advertising and multimedia filtration method the user has been watching ads or multimedia videos, that is, allows users in various advertising time, watch different movies or multimedia advertising, in a short time will not watch duplicate content.

[0014] 为让本发明的上述特征和优点能更明显易懂,下文特举实施例,并配合附图作详细说明如下。 [0014] In order to make the above features and advantages of the invention more comprehensible, several embodiments accompanied with figures are described in detail below.

附图说明 BRIEF DESCRIPTION

[0015] 图IA及图IB是依据本发明一实施例的一种广告及多媒体影片的过滤系统的功能方框图。 [0015] FIG IA and FIG IB is a block diagram of the embodiment in terms of functional and an advertising display video filtering system according to an embodiment of the present invention.

[0016] 图2是依据本发明一实施例的一种节目时段与广告时段的时间排列示意图。 [0016] FIG. 2 is a period in accordance with one embodiment of the program of the present invention and a schematic arrangement of an advertisement slot time.

[0017] 图3A是依据本发明一实施例的一种广告及多媒体影片的过滤方法的流程图。 [0017] FIG 3A is a flowchart of a method of filtering the multimedia and video ads embodiment of an embodiment of the present invention.

[0018] 图3B是依据本发明另一实施例的一种广告及多媒体影片的过滤方法的流程图。 [0018] FIG. 3B is a flowchart of a method of filtering an advertisement and an example of display video in accordance with another embodiment of the present invention.

[0019] 图3C是依据本发明另一实施例的一种广告及多媒体影片的过滤方法的流程图。 [0019] FIG 3C is a flowchart illustrating a method of filtering the multimedia and video ads embodiment of another embodiment of the present invention.

[0020] 图4A〜4C是依据本发明一实施例的一种广告取代示意图。 [0020] FIG 4A~4C substituted schematic diagram illustrating an embodiment of an advertisement of the present invention.

[0021] 图5是依据本发明另一实施例的一种广告及多媒体影片的过滤系统的功能方框图。 [0021] FIG. 5 is a functional block diagram of a video and multimedia advertisement embodiment of a filtration system according to another embodiment of the present invention.

[0022] 附图标记: [0022] The reference numerals:

[0023] 100 :广告及多媒体影片的过滤系统 [0023] 100: advertising and multimedia video filtering system

[0024] 110:电视装置[0025] 120 :收发模组 [0024] 110: television apparatus [0025] 120: transceiver module

[0026] 130 :控制模组 [0026] 130: control module

[0027] 140 :储存单元 [0027] 140: storage unit

[0028] 150 :显示模组 [0028] 150: display module

[0029] 180 :信息提供装置 [0029] 180: information providing means

[0030] S305〜S355 :流程步骤 [0030] S305~S355: Process Steps

[0031] 500 :广告及多媒体影片的过滤系统 [0031] 500: advertising and multimedia video filtering system

[0032] 510 :通信装置 [0032] 510: communication device

具体实施方式 detailed description

[0033] 图IA及图IB是依据本发明一实施例的一种广告及多媒体影片的过滤系统的功能方框图。 [0033] FIG IA and FIG IB is a block diagram of the embodiment in terms of functional and an advertising display video filtering system according to an embodiment of the present invention. 请参照图1A,在此实施例中,广告及多媒体影片过滤系统100包括电视装置110及信息提供装置180。 Referring to FIGS. 1A, in the embodiment, video and multimedia advertisement filtration system 100 includes a television device 110 and the information providing apparatus 180 in this embodiment. 其中信息提供装置180可为广告业者提供广告及多媒体影片的伺服器,或可为电视台提供广告及多媒体影片的控制机台。 Wherein the information providing means 180 may provide video and multimedia advertisement for the advertising industry server, or may provide advertising and display video for the machine control station.

[0034] 请参照图1B,在本发明另一实施例中,电视装置110可包括收发模组120、控制模组130、储存单元140及显示模组150,其中收发模组120、储存单元140及显示模组150均耦接至控制模组130。 [0034] Referring to FIG. 1B, in another embodiment of the present invention, the television apparatus 110 may include a transceiver module 120, control module 130, a storage unit 140 and the display module 150, wherein transceiver module 120, a storage unit 140 and display module 150 are coupled to the control module 130. 收发模组120包括接收电视天线信号的天线单元(例如天线电路元件)及支持无线网络功能的网络接口单元(例如无线网络接口卡)。 Transceiver module 120 includes an antenna element (e.g., an antenna circuit element), and wireless networking network interface unit (e.g., wireless network interface card) receiving television antenna signals. 控制模组130为一可执行处理器功能的硬件电路、软件或固件等,不限于上述。 Control module 130 may perform a hardware circuit, software, firmware, or other processor, is not limited to the above. 储存单元140可为记忆卡、硬盘、软盘或外接式储存装置等各种具有储存功能的电子装置,显示模组150可为阴极射线管(Cathode Ray Tube, CRT)显示模组或液晶显示模组等,不限于上述。 The storage unit 140 may be a variety of electronic devices having a storage function of the memory card, hard disk, floppy disk, or other external storage device, display module 150 may be a cathode ray tube (Cathode Ray Tube, CRT) or a liquid crystal display module display module etc., is not limited to the above.

[0035] 图2是依据本发明一实施例的一种节目时段与广告时段的时间排列示意图。 [0035] FIG. 2 is a period in accordance with one embodiment of the program of the present invention and a schematic arrangement of an advertisement slot time. 在时间轴的排列顺序上,为第一节目时段、第一广告时段、第二节目时段、第二广告时段、第三节目时段、第三广告时段...第N节目时段及第N广告时段等,其中N与电视台的节目及广告时段安排的政策有关。 On the order of the time axis for a first period of the program, the first advertising time, a second program period, a second ad scheduling, third program period, a third ad scheduling period ... the N-th and the N ad schedule program etc., in which policies and programs N and television advertising time arrangements related. 在各节目时段所播放的为电视台所提供的节目,而在各广告时段所播放的为电视台业者所提供的广告(例如连续剧的预告)或各类多媒体影片,亦可为广告业者伺服器上所提供的广告或各类多媒体影片。 In each program the time played for the television programs provided, and advertising (eg series trailer) for the television industry provided in each of the advertising time to play all kinds of multimedia or videos, also for the advertising industry to the server ads by various types of multimedia or video.

[0036] 图3A是依据本发明一实施例的一种广告及多媒体影片方法的过滤方法的流程图。 [0036] FIG 3A is a flowchart of a method for filtering and display video ads embodiment of a method embodiment of the present invention. 请同时参照图3A及图1B,控制模组130判断是否检测到启动信号(步骤S305),启动信号可包括由遥控器、语音、触控、手势识别或屏幕视控系统(On-Screen Display, OSD)等来进行触发。 Referring to FIGS. 3A and 1B, the control module 130 determines whether the activation signal is detected (step S305), the start signal may include identifying the remote control, voice, touch, gesture, or on-screen display (On-Screen Display, OSD), etc. to be triggered. 接着,若控制模组130接收到启动信号,控制模组130则根据在第一广告时段中所播放的至少一第一广告和/或至少一第一多媒体影片,建立第一播放记录(步骤S330),控制模组130并控制收发模组120传送此第一播放记录至信息提供装置180。 Next, when the control module 130 receives the start signal, the control module 130 according to at least one of the first advertisement and / or at least one of a first display video advertisement in a first time period being played, to establish the first play record ( step S330), the control module 130 and controls the transceiver module 120 to send this information to provide a first record playback device 180. 信息提供装置180根据第一播放记录,提供并传送与第一广告和/或第一多媒体影片内容相异的第二广告和/或第二多媒体影片给电视装置110 (步骤S335),收发模组120接收第二广告和/或第二多媒体影片,控制模组130则控制显示模组150在第二广告时段中播放第二广告和/或第二多媒体影片(步骤S340)。 Recording the information providing apparatus 180 according to a first player, and transmitting the first advertisement provided and / or the first ad second display distinct video content and / or the second display video to a television apparatus 110 (step S335) , transceiver module 120 receives the second advertisement and / or the second display video, control module 130 controls the display module 150 displays the second advertisement and / or the second display video in a second advertisement period (step S340).

[0037] 除了使用第一广告时段所建立的第一播放记录来当作第二广告时段的播放过滤条件之外,在本发明其他实施例中,亦可加入特定时间段的判断因素来考量。 [0037] In addition to using the first created ad scheduling a first playback play records as the filter conditions of the second advertising period, in other embodiments of the present invention can also be added to a particular time period determined factors to consider. 例如使用者可自行设定过滤掉某一特定时间内所播放过的广告和/或多媒体影片,或是设定为过滤当下时间的前一小时内所播放过的广告和/或多媒体影片。 For example, a user can be set to filter out a particular time of the played advertisements and / or multimedia videos, or the filter is set to one hour before the present time of the played advertisements and / or display video.

[0038] 在本发明其他实施例中,电视装置110还包括一储存单元140,在第二广告时段之前,例如在第二节目时段中,该控制模组先将第二广告和/或第二多媒体影片预先储存至储存单元140,在进入该第二广告时段时,控制模组130从储存单元140获取第二广告和/或第二多媒体影片于显示模组150播放。 [0038] In other embodiments of the present invention, the television apparatus 110 further includes a storage unit 140, the time period before the second advertisement, the second program in the period, for example, the first second advertisement control module and / or the second multimedia video previously stored to the storage unit 140, upon entering the second advertisement period, the control module 130 acquires the second advertising and / or display video from a second storage unit 140 to the display module 150 displays. 本发明可根据考量当时的通信网络品质,若当时的网络频宽不足,可利用上述机制在第二节目时段中,先行从信息提供装置180预先下载第二广告和/或第二多媒体影片。 According to the present invention may be considered when the quality of a communication network, if the network bandwidth is insufficient time, the above mechanism may be utilized in the second period of the program, the first information providing apparatus 180 is downloaded in advance from the second advertisement and / or the second display video . 换言之,线上播放或预先下载第二广告和/或第二多媒体影片可取决于当时的通信网络频宽。 In other words, online play or download pre-second ad and / or second film may depend on the time multimedia communication network bandwidth.

[0039] 图3B是依据本发明另一实施例的一种广告及多媒体影片方法的过滤方法的流程图。 [0039] FIG. 3B is a flowchart of a method of filtering an advertisement video and multimedia embodiment of a method according to another embodiment of the present invention. 请同时参照图3B及图1B,首先,控制模组130判断是否检测到启动信号(步骤S305),控制模组130并根据在第一节目时段所收看的节目内容,建立节目内容记录(步骤S310),接着控制模组130控制收发模组120传送节目内容记录至信息提供装置180。 Referring to FIGS. 3B and 1B, the first control module 130 determines whether the activation signal is detected (step S305), the control module 130 and the first program according to the program content watch period, establishing a program content is recorded (step S310 ), then control module 130 controls the transceiver module 120 transmits the program content is recorded to the information providing apparatus 180. 信息提供装置180根据节目内容记录,提供与收看节目内容相关的相关广告和/或相关多媒体影片(步骤S315)。 The information providing program content recording apparatus 180 is provided with program content viewing ads relevant and / or related video display (step S315). 接着,在第一广告时段中,收发模组120接收相关广告和/或相关多媒体影片,控制模组130控制显示模组150播放相关广告和/或相关多媒体影片(步骤S320),例如若在第一节目时段所收看的是卡通节目,则在第一广告时段,播放玩具相关产品的广告。 Next, the first advertisement period, transceiver module 120 receives ads and / or video-related multimedia, control module 130 controls the display module 150 displays the relevant advertising and / or display video related (step S320), for example, if the first a period of time the program is watching cartoons, the first advertising time, advertising playing toy related products. S330〜S340则同于上述,此处不再赘述。 S330~S340 the same as the above, will not repeat them here.

[0040] 在本发明其他实施例中,信息提供装置180根据节目内容记录,选取在第一广告时段之前的第一节目时段中,最接近第一广告时段所收看的最后节目,并提供与该最后节目的内容相关的相关广告和/或相关多媒体影片,在第一节目时段之后的第一广告时段,收发模组120接收相关广告和/或相关多媒体影片,控制模组130控制显示模组150播放此相关广告和/或相关多媒体影片。 [0040] In other embodiments of the present invention, the information providing apparatus 180 according to the program content recorded in the first program selection period before the first period advertising, advertising time closest to a first end of the program they watch, and provides the Finally, the contents of the program related to the ad, and / or related to display video, the advertisement period after the first period of the first program, transceiver module 120 receives ads and / or video-related multimedia, control module 130 controls the display module 150 play this relevant advertising and / or related multimedia videos.

[0041] 在本发明其他实施例中,该节目内容记录包括一收看总时间,信息提供装置180根据节目内容记录,选取在第一节目时段中,收看总时间最长的一特定节目,并提供与此特定节目的内容相关的相关广告和/或相关多媒体影片,在第一节目时段之后的第一广告时段,收发模组120接收相关广告和/或相关多媒体影片,控制模组130控制显示模组150播放相关广告和/或相关多媒体影片。 [0041] In other embodiments of the present invention, the program includes a content recording total viewing time, the information providing apparatus 180 according to the recording program content, program selected in the first period, total viewing a longest particular program, and provide associated with this specific program content relevant ads and / or related to display video, the advertisement period after the first period of the first program, transceiver module 120 receives ads and / or video-related multimedia, control module 130 controls the display mode 150 group play-related advertising and / or related multimedia videos.

[0042] 在本发明其他实施例中,在一第一特定时间段中的各广告时段,信息提供装置180提供第一特定广告和/或第一特定多媒体影片,收发模组120接收第一特定广告和/或第一特定多媒体影片,控制模组130控制该显示模组150播放第一特定广告和/或第一特定多媒体影片。 [0042] In other embodiments of the present invention, each ad first time in a certain period of time, the information providing means 180 provides a first specific ads and / or first specific display video, transceiver module 120 receives a first specific advertising and / or first specific multimedia video control module 130 controls the display module 150 displays the first specific ads and / or first specific display video. 在第二特定时间段中的各广告时段,信息提供装置180提供第二特定广告和/或第二特定多媒体影片,收发模组120接收第二特定广告和/或第二特定多媒体影片,控制模组130控制显示模组150播放第二特定广告和/或第二特定多媒体影片。 Each ad in a second certain time period, a second information providing apparatus 180 provides specific advertisements and / or second specific display video, transceiver module 120 receives the second specific ads and / or second specific video display, the control module group 130 controls the display module 150 displays the second specific ads and / or second specific display video. 其中第一特定广告和/或第一特定多媒体影片与第二特定广告和/或第二特定多媒体影片为不同类型且分别对应不同收视族群。 Wherein the first specific ads and / or the first and second specific video display specific advertisements and / or second specific different types and display video corresponding to different viewing groups. 例如,第一特定时间段可为下午四点至六点,此时间段可能为儿童收看卡通的时间,所以信息提供装置180将提供玩具广告,而第二特定时间段可为晚间九点至十二点,此时间段可能为成人收看节目的时间,因而信息提供装置180可提供运动健身器材等适合成人收看的相关广告。 For example, the first specific time period can be four p.m. to six points, this time period may watch for the children's cartoon time, so the information providing apparatus 180 will provide toy advertising, while the second specific time period can be ten to nine p.m. related advertising two o'clock, this time period may be time to watch programs for adults, and thus the information providing device 180 may provide a sports fitness equipment suitable for adult viewing. [0043] 图3C是依据本发明另一实施例的一种广告及多媒体影片方法的过滤方法的流程图。 [0043] FIG 3C is a flowchart illustrating a method of filtering the multimedia and video ads embodiment of a method according to another embodiment of the present invention. 请同时参照图3C及图1B。 Referring to FIG. 3C and FIG. 1B. 信息提供装置180根据所先前所提供的第二广告及第二多媒体影片建立选择索引(步骤S345),信息提供装置180并根据选择索引,提供与第二广告或第二多媒体影片内容相异的第三广告和/或第三多媒体影片(步骤S350)。 Establishing information providing apparatus 180 to select an index (step S345) according to the previously provided second advertisement and the second display video, and content information 180 according to a selection index, providing a second video display means or the second ad the third distinct advertising and / or third-display video (step S350). 接着,收发模组120接收第三广告和/或第三多媒体影片,在第三广告时段中,控制模组130控制显示模组150播放第三广告和/或第三多媒体影片(步骤355)。 Next, a third transceiver module 120 receives advertising and / or third display video, ad in the third period, the control module 130 controls the display module 150 displays the third advertising and / or third display video ( step 355). 步骤S305〜步骤S340同于上述,此处不再赘述。 Step S305~ step S340 to the same, it is not repeated here.

[0044] 在上述图3A〜图3C的步骤S335之中,信息提供装置180在根据第一播放记录,提供与第一广告和/或第一多媒体影片内容相异的第二广告和/或第二多媒体影片的基础之下,信息提供装置180可从多个第二广告和/或该第二多媒体影片中,选取与各第一广告和/或各第一多媒体影片各自时间长度或组合时间长度相同的特定第二广告和/或特定第二多媒体影片提供给电视装置HO。 [0044] Among the above-described step S335 of FIG 3A~ FIG. 3C, the information providing apparatus 180 according to the first record player is provided with a first advertisement and / or the first ad second display video content and distinct / or the base film under the second multimedia information providing apparatus 180 from a second plurality of advertisements and / or the second display video, select each of the first advertisement and / or each of the first multimedia second advertisement each time a particular video or a combination of length of the same length of time and / or the second display specific video to a television device HO. 收发模组120接收特定第二广告和/或特定第二多媒体影片,而在第二广告时段中,控制模组130控制显示模组150播放所选定的特定第二广告和/或特定第二多媒体影片。 A second transceiver module 120 receiving a particular advertisement and / or second specific video display, and in the second advertisement period, the control module 130 controls the display module 150 displays the selected second advertisement specific and / or specific second multimedia videos.

[0045] 换言之,在第二广告时段中,利用所选定的特定第二广告和/或特定第二多媒体影片,取代原第一广告和/或第一多媒体影片在原第二广告时段中所占据的时间长度。 [0045] In other words, the second advertisement period, using the selected second advertisement specific and / or specific second display video, replacing the first advertisement, and / or the first ad second display video in the original the length of time period occupied. 举例来说,图4A〜图4C则是依据本发明一实施例的广告取代示意图,其描述广告取代可根据各自时间长度相同或组合时间长度相同来进行取代,其中广告A、广告C、广告D及广告F为在第一广告时段已播放的广告。 For example, FIG. 4A~ FIG. 4C is based embodiment of the invention advertising a schematic embodiment substituent which may be substituted with the same substituents described advertising or a combination of the same length of time the length of time for each, wherein ads A, Creative C, with ad D F and advertising for the ad in the first advertising time has been played.

[0046] 在图4A中描述一对一广告取代,若广告B与在第二广告时段原先所预定播放的广告A各自时间长度相同,则在第二广告时段,可利用广告B来取代广告A所占据的时间长度。 [0046] Description substituted one ad in FIG. 4A, if the same length of time each ad ad schedule B and in a second predetermined originally broadcast advertisements A, then the second advertisement time may be utilized instead of Ad A Ad B the length of time occupied. 在图4B中描述一对多广告取代,广告E与在第二广告时段原先所预定播放的广告C加广告D组合长度相同,贝U可在第二广告时段,利用广告E来取代广告C加广告D所占据的时间长度。 The substituents described in many ads 4B, the same ad in a second ad E and a predetermined time period originally broadcast advertisements combined length of C plus D ads, a second shell U can be advertising time, instead of using ad ad E plus C the length of time the ad D occupied. 在图4C中描述多对一广告取代,广告G加广告H的组合时间长度与在第二广告时段所原先预定播放的广告F的时间长度相同,则可在第二广告时段中,利用广告G加广告H来取代广告F所占据的时间长度。 Ad described in many-substituted 4C, the length of time the same length of time composition G was added ad ad ad F and H in the original predetermined period second advertisement broadcast may be in the second advertisement period, the use of advertising G ad plus the length of time to replace the advertising H F occupied.

[0047] 此外,在本发明其他实施例中,还包括控制模组130根据一显示画面的标志图像、字幕、画面差异和/或广告播送预设时间,判断是否进入第一广告时段、第二广告时段或第三广告时段。 [0047] Furthermore, in other embodiments of the present invention, further comprising a display control module 130 in accordance with the logo image screen, captions, pictures differences and / or advertising broadcast a preset time, determining whether to enter a first advertising time, a second advertising advertising time or the third time. 标志图像例如是电视台的象征标志(Logo),当显示画面的标志图像消失时,可判断此时已进入广告时段。 For example, sign logo image is a symbol of television (Logo), when the logo image display disappears, it can be determined at this time has entered the advertising period. 另外,当节目内容所提供的字幕消失时,亦可判断此时已进入广告时段。 Further, when the program content provided caption disappears, also determined at this time into the advertising period. 而在节目时段与广告时段之间的画面差异(Frame Difference),亦可为是否进入广告时段的判断依据,在节目时段中,在一定时间内显示画面的画面差异较小,在广告时段中,同等时间内显示画面的画面差异较大。 And the picture difference (Frame Difference) between the program and the advertising time period, may also be determined based on whether or not to enter the advertising time, in the program period, the smaller the display screen of the screen within a certain time difference, the advertising period, screen display in the same time different. 进一步来说,相邻的节目时段内容与广告时段内容的画面差异则会更加明显,换言之,在节目时段进入广告时段的短暂片刻,将会有极大的画面差异,藉此极大的画面差异,来当作是否进入广告时段的判断依据。 Furthermore, the adjacent dayparts content and advertising time difference between the picture content will be more obvious, in other words, a brief moment in the program period into the advertising time, there will be great differences in the picture, to take a great picture of the differences to determine whether to enter as a basis for advertising period. 承上所述,控制模组130可根据显示画面的画面差异超过一预设临界值,来判断此时已经入广告时段。 The bearing, the control module 130 may exceed a predetermined threshold difference display screen of a screen, this time is determined to have the ad scheduling. 此夕卜,亦可通过广告播送预设时间来判断,电视台广告播送的时间大致上均是固定的,在某个预设时间点,即会进入广告,例如在九点至十点的电视节目,电视台会在九点十五分进入广告,控制模组130可根据目前绝对时间已到九点十五分,来判断目前已进入广告时段。 Bu this evening, also broadcast by advertising a preset time to judge, broadcast television advertising time generally are fixed, at a preset time, will enter the ad, for example, nine to ten points in TV programs , will enter the television advertising in the quarter past nine, the control module 130 may be based on the current absolute time has come to quarter past nine, to judge has entered the advertising period. [0048] 在本发明其他实施例中,控制模组130可控制储存单元140储存一段特定时间内曾经收看过的广告或多媒体影片,而在进入广告时段前,控制模组130控制显示模组150显示一“浏览先前已看过的广告或多媒体影片”选项,当该浏览先前已看过的广告或多媒体影片选项被触发时,则在接下来的广告时段,控制模组130控制显示模组150播放已收看过广告和/或多媒体影片。 [0048] In other embodiments of the present invention, the control module 130 may control the storage unit 140 to store a given period of time has had to watch videos or multimedia advertisements, and before entering the advertising period, the control module 130 controls the display module 150 display a "browse previously seen the video or multimedia ad" option when the browser has been previously seen ads or multimedia video option is triggered, then the next advertising period, the control module 130 controls the display module 150 play has been watching over advertising and / or multimedia videos. 换言之,使用者可藉由选择此选项,再收看先前已看过的广告或多媒体影片,此特定时间可由控制模组130所预设,亦可由使用者自行设定。 In other words, by selecting this option the user can then watch previously seen the video or multimedia ad, this time by a specific control module 130 presets can also be set by the user themselves.

[0049] 在本发明其他实施例中,信息提供装置180提供第一顺序广告和/或第一顺序多媒体影片,而收发模组120接收第一顺序广告和/或第一顺序多媒体影片,在第一广告时段中,控制模组130控制该显示模组150播放第一顺序广告和/或第一顺序多媒体影片。 [0049] In other embodiments of the present invention, the information providing means 180 provides a first sequence of advertising and / or display video in a first order, and the order of the first transceiver module 120 receives advertising and / or display video in a first order, the first an advertisement period, the control module 130 controls the display module 150 displays the first advertising sequence and / or first order of display video. 信息提供装置180提供第二顺序广告和/或第二顺序多媒体影片,收发模组120接收第二顺序广告和/或第二顺序多媒体影片,在第二广告时段中,控制模组130控制显示模组150播放第二顺序广告和/或第二顺序多媒体影片。 Information providing means 180 provides a second sequence of advertisements and / or the second display video sequence, transceiver module 120 receives a second sequence of advertisements and / or the second display video sequence, the second advertisement period, the control module 130 controls the display mode 150 group playing the second order of advertising and / or second order multimedia videos. 信息提供装置180提供第三顺序广告和/或第三顺序多媒体影片,收发模组120接收第三顺序广告和/或第三顺序多媒体影片,在第三广告时段中,控制模组130控制显示模组150播放第三顺序广告和/或第三顺序多媒体影·片。 Information providing means 180 provides a third sequence of advertisements and / or third display video sequence, the third sequence transceiver module 120 receives advertising and / or third display video sequence, the third advertising time, the control module 130 controls the display mode The third group of 150 players sequential advertising and / or third-order movie multimedia piece.

[0050] 上述第一顺序广告、第二顺序广告与第三顺序广告为一组顺序连续广告,其可为具有多重结局的广告片或具有分集连贯剧情的广告片。 [0050] The first order ads, ad a second order and the third order of advertisements for a continuous set of sequential ads, which may have multiple commercials or advertisements ending sheet having a diversity coherent story. 而上述第一顺序多媒体影片、第二顺序多媒体影片与第三顺序多媒体影片为一组顺序连续多媒体影片,例如连续剧的多重结局。 And said first sequential display video, the second display video sequence and the third sequence is a set of sequential display of continuous video display video, for example, multiple endings drama. 上述在各个广告时段依序播放剧情连续的广告或多媒体影片的机制,可能因使用者想接着收看剧情连续的广告或多媒体影片,藉此让使用者增加购买商品的意愿或停留在该频道的时间变长,也让广告商及电视台可增加播放广告或多媒体影片的效益。 In each of the above advertising time sequence of continuous playback of multimedia advertising or mechanisms film's plot, because the user may then want to watch the story of continuous video or multimedia ad to show users increased willingness to purchase goods or staying on the channel variable length, but also for advertisers and television stations to increase the effectiveness of advertising or multimedia playback video.

[0051] 图5是依据本发明另一实施例的一种广告及多媒体影片的过滤系统的功能方框图。 [0051] FIG. 5 is a functional block diagram of a video and multimedia advertisement embodiment of a filtration system according to another embodiment of the present invention. 广告及多媒体影片的过滤系统500包括电视装置110、信息提供装置180及通信装置510。 Advertising videos and multimedia filtration system 500 includes a television apparatus 110, the information providing apparatus 180 and the communication device 510. 通信装置510可为手机、智能型手机、平板计算机、台式计算机、笔记本式计算机等具有上网功能的电子装置。 The communication device 510 may be an electronic device having Internet-enabled mobile phone, a smart phone, a tablet computer, a desktop computer, a notebook computer or the like. 此实施例应用于当电视装置110无法执行一般网络连线功能时(例如网络接口卡损坏),此时可利用通信装置510预先下载信息提供装置180所提供的广告及多媒体影片,电视装置110再通过实体电路、蓝牙(Bluetooth)、或红外线(Infra-redRay)等近距离传输方式,取得通信装置510所预先下载的广告及多媒体影片。 This embodiment is applied when the television apparatus 110 can not perform the general network connection function (e.g., a network interface card is damaged), then the communication device 510 may be utilized to provide advance information to download and display video ads provided by device 180, television device 110 and then entity circuit, Bluetooth (the Bluetooth), or infrared (Infra-redRay) like short distance transmission, the communication device 510 to obtain pre-downloaded advertising and display video.

[0052] 综上所述,本发明提供一种广告及多媒体影片的过滤方法及其系统。 [0052] In summary, the present invention provides an advertising videos and multimedia filtration method and system. 此广告及多媒体影片的过滤方法,能够自动的判断进入广告时段的时间点,且根据使用者在节目时段所收看的节目内容,提供与节目内容相关的广告及多媒体影片,让使用者增添对广告的收看兴趣。 This advertising and multimedia video filtering method that can automatically determine the entry point of time advertising time, and the program content according to the user in time to watch the program, to provide relevant advertising and program content and multimedia videos, allowing users to add advertising viewing interest. 此广告及多媒体影片的过滤方法亦能过滤使用者已收看过的广告或是多媒体影片,也就是说,能让使用者在各个广告时段,收看不同的广告或多媒体影片,在短时间内不会收看到重复的内容。 This movie advertising and multimedia filtration method can also filter users who have had to watch ads or multimedia videos, that is, allows users in various advertising time, watch different movies or multimedia ad, not in a short time watch duplicate content. 除此之外,可根据当时的通信网络品质,考量频宽来决定线上播放广告或多媒体影片,或是先于节目时段中预先下载。 In addition, according to the time of the communication network quality and bandwidth considerations to decide to play online video or multimedia ad, or prior to pre-download the program period. 因此,本发明所提供的广告及多媒体影片的过滤方法及其系统,让使用者在广告时段收看广告及多媒体影片的方式能有别于传统只是被动接受电视台所提供的广告,收看广告的方式变得更加多元。 Therefore, advertising and multimedia video filtering method and system of the present invention provides, allows users to watch advertisements and multimedia advertising time movie different from the traditional way can only passively accept advertising from television provided by way of change to watch ads even more diverse.

[0053] 虽然本发明已以实施例揭示如上,然其并非用以限定本发明,任何所属技术领域的普通技术人员,当可作些许更动与润饰,而不脱离本发明的精神和范围。 [0053] While the invention has been disclosed in the above embodiments, they are not intended to limit the present invention, any person of ordinary skill in the art, may make various modifications and variations, without departing from the spirit and scope of the invention.

Claims (23)

  1. 1. 一种广告及多媒体影片的过滤方法,包括: 判断是否检测到一启动信号; 若检测到该启动信号,则根据在一第一广告时段中所播放的至少一第一广告和/或至少一第一多媒体影片,建立一第一播放记录; 根据该第一播放记录,提供与该至少一第一广告和/或该至少一第一多媒体影片内容相异的至少一第二广告和/或至少一第二多媒体影片;以及在该第一广告时段之后的一第二广告时段中,播放该至少一第二广告和/或该至少一第二多媒体影片。 An advertising videos and multimedia filtration method, comprising: determining whether an activation signal is detected; if the start signal is detected, the at least one first advertisement in accordance with a first period in the played advertisements and / or at least a first display video, establishing a first playing records; record player according to the first, provided with at least one of the first advertisement and / or the at least one first multimedia video content by using at least a second ads and / or at least a second video display; and in a second period after the first advertisement advertising period, advertising displays at least one second and / or the at least one second multimedia videos.
  2. 2.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 根据所提供的该至少一第二广告和/或该至少一第二多媒体影片,建立一选择索引;根据该选择索引,提供与该至少一第二广告和/或该至少一第二多媒体影片内容相异的至少一第三广告和/或至少一第三多媒体影片;以及在该第二广告时段之后的一第三广告时段中,播放该至少一第三广告和/或该至少一第三多媒体影片。 The filtering method of advertising and display video according to claim I, further comprising: the at least one second advertisement provided and / or the at least one second multimedia videos, create a selection index; The the selection index is provided with the at least one second advertisement, and / or the at least one second multimedia video content, at least a third distinct ads and / or at least one third display video; and the second a third period after the advertisement advertising period, advertising displays at least a third and / or the at least one third display video.
  3. 3.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 根据在一第一节目时段的一收看节目内容建立一节目内容记录; 根据该节目内容记录,提供与该收看节目内容相关的至少一相关广告和/或至少一相关多媒体影片;以及在该第一节目时段之后的该第一广告时段中,播放该至少一相关广告和/或该至少一相关多媒体影片。 The filtering method of advertising and display video according to claim I, further comprising: establishing a program according to the contents of a program recorded in a first program viewing period of the content; content record based on the program provided with the program to watch at least one contextual ads, and / or at least one associated display video; and a first advertising time period after the first program, the playing of the at least one relevant ads and / or the at least one associated display video.
  4. 4.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 根据在一第一节目时段的一收看节目内容建立一节目内容记录; 根据该节目内容记录,选取在该第一广告时段之前的该第一节目时段中,最接近该第一广告时段所收看的一最后节目; 提供与该最后节目的内容相关的至少一相关广告和/或至少一相关多媒体影片;以及在该第一广告时段中,播放该至少一相关广告和/或该至少一相关多媒体影片。 The advertising videos and multimedia filtration method according to claim I, further comprising: establishing a program according to the contents of a program recorded in a first program viewing period of the content; content record based on the program, select the first the first program in the period before the advertising period, advertisement slot closest to the first end of the program they watch a; providing at least a relevant ads and / or at least one associated display video content related to the end of the program; and the the first advertising period, advertising related to the at least one player and / or the at least one associated display video.
  5. 5.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 根据在一第一节目时段的一收看节目内容建立一节目内容记录,该节目内容记录包括一收看总时间; 选取在该第一节目时段中,该收看总时间最长的一特定节目; 提供与该特定节目的内容相关的至少一相关广告和/或至少一相关多媒体影片;以及在该第一广告时段中,播放该至少一相关广告和/或该至少一相关多媒体影片。 The filtering method of advertising and display video according to claim I, further comprising: establishing a program according to the contents of a program recorded in a first program viewing period of the content, the program content is recorded includes a total viewing time; select in the first program period, the total viewing time of a particular program the longest; provide the content of the at least one particular program relevant ads and / or at least one associated display video; and the first advertisement period, play the at least one relevant ads and / or the at least one related multimedia videos.
  6. 6.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 在一第一特定时间段中的各广告时段,提供并播放至少一第一特定广告和/或至少一第一特定多媒体影片;以及在一第二特定时间段中的各广告时段,提供并播放至少一第二特定广告和/或至少一第二特定多媒体影片,其中该至少一第一特定广告和/或该至少一第一特定多媒体影片与该至少一第二特定广告和/或该至少一第二特定多媒体影片为不同类型并分别对应不同收视族群。 The advertising videos and multimedia filtration method according to claim I, further comprising: each ad first time in a certain period of time, providing at least a first and play specific ads and / or at least one first specific display video; each ad, and a second time in a certain period of time, and to provide at least a second player to specific ads and / or at least a second specific video display, wherein the at least one first specific ads and / or the at least a first specific display video with the at least one second specific ads and / or the at least a second specific different types and display video corresponding to different viewing groups.
  7. 7.根据权利要求I所述的广告及多媒体影片的过滤方法,其中还包括: 从该至少一第二广告和/或该至少一第二多媒体影片中,选取与该第二广告时段时间长度相同或组合总时间长度与该第二广告时段相同的至少一特定第二广告和/或至少一特定第二多媒体影片;以及在该第二广告时段中,播放该至少一特定第二广告和/或该至少一特定第二多媒体影片。 7. The filter according to method I and multimedia video advertisement claim, further comprising: from the at least one second advertisement, and / or the at least a second video display, selecting the second time period ad the total duration of the same length or in combination with the second advertisement same time at least one second specific ads and / or at least one particular second display video; and a second advertisement in the time period, the at least one particular second play advertising and / or the at least one particular second multimedia video.
  8. 8.根据权利要求I所述的广告及多媒体影片的过滤方法,其中该在一第二广告时段中,播放该至少一第二广告和/或该至少一第二多媒体影片的步骤还包括: 在该第二广告时段之前,将该至少一第二广告和/或该至少一第二多媒体影片预先下载至一储存单元;以及在进入该第二广告时段时,获取并播放在该储存单元的该至少一第二广告和/或该至少一第二多媒体影片。 The filtering method of advertising and display video according to claim I, wherein the time period a second advertisement, advertisement playing the at least one second and / or the at least a second video display further comprises the step of : before the second advertisement slot, the at least one second advertisement, and / or the at least one second multimedia video downloaded in advance to a storage unit; and upon entering the second advertisement time, and broadcast the acquired at least one storage unit of the second advertisement and / or the at least one second multimedia videos.
  9. 9.根据权利要求2所述的广告及多媒体影片的过滤方法,其中还包括: 根据一显示画面的标志图像、字幕、画面差异或广告播送预设时间,判断是否进入该第一广告时段、该第二广告时段或该第三广告时段。 9. The method of claim 2 filter advertising and display video claim, further comprising: an image, captions, pictures, or the difference flag advertisement broadcast according to a preset display time, it is determined whether the time period into the first advertisement, the the second or the third ad ad scheduling period.
  10. 10.根据权利要求2所述的广告及多媒体影片的过滤方法,其中还包括: 储存一特定时间内已收看过广告和/或多媒体影片,其中该特定时间为系统预设或提供给一使用者设定; 在进入该第一广告时段、该第二广告时段或该第三广告时段前,提供一浏览先前已看过的广告或多媒体影片选项;以及当该浏览先前已看过的广告或多媒体影片选项被触发时,则在之后相应的该第一广告时段、该第二广告时段或该第三广告时段,播放该已收看过广告和/或多媒体影片。 10. The method of claim 2 filter advertising and display video claim, wherein further comprising: storing within a specified time has watched the ad, and / or display video, wherein the specific time is provided to a system or user presets set; entering the first advertising time, the second time the ad or the ad before the third period, providing a view previously seen the ads or multimedia video options; and when the browser previously seen the ads or multimedia when the movie option is triggered, the first after the corresponding advertising time, the second time or the third advertisement advertising time, the player has to watch over advertising and / or multimedia videos.
  11. 11.根据权利要求2所述的广告及多媒体影片的过滤方法,其中还包括: 提供一第一顺序广告和/或一第一顺序多媒体影片,在该第一广告时段,播放该第一顺序广告和/或该第一顺序多媒体影片; 提供一第二顺序广告和/或一第二顺序多媒体影片,在该第二广告时段,播放该第二顺序广告和/或该第二顺序多媒体影片;以及提供一第三顺序广告和/或一第三顺序多媒体影片,在该第三广告时段,播放该第三顺序广告和/或该第三顺序多媒体影片,其中该第一顺序广告、该第二顺序广告与该第三顺序广告为一组顺序连续广告,其中该第一顺序多媒体影片、该第二顺序多媒体影片与该第三顺序多媒体影片为一组顺序连续多媒体影片。 11. The method of claim 2 filter advertising and display video claim, wherein further comprising: providing a first sequence of advertising and / or display a first video sequence, the first advertising period, advertisement playing the first order and / or the first display video sequence; providing a second sequence of advertisements and / or a second display video sequence, the second advertisement time period, the second play order ads and / or the second display video sequence; and providing a third sequence of advertisements and / or a third display video sequence, the third time the ad, ad plays the third order and / or the third display video sequence, wherein the first advertising sequence, the second sequence Advertising the third sequence is a set of sequential continuous ad ad display video sequence wherein the first, the second and the third sequence display video sequence is a set of sequential display of continuous video display video.
  12. 12. —种广告及多媒体影片的过滤系统,包括: 一信息提供装置; 一电视装置,判断是否检测到一启动信号,当检测到该启动信号,则根据在一第一广告时段中所播放的至少一第一广告和/或至少一第一多媒体影片,建立一第一播放记录,传送该第一播放记录至该信息提供装置;以及该信息提供装置接收该第一播放记录,并根据该第一播放记录,提供并传送与该至少一第一广告和/或该至少一第一多媒体影片内容相异的至少一第二广告和/或至少一第二多媒体影片至该电视装置,该电视装置接收该至少一第二广告和/或该至少一第二多媒体影片,在该第一广告时段之后的一第二广告时段中,该电视装置播放该至少一第二广告和/或该至少一第二多媒体影片。 12. - kind of advertising and display video filtering system, comprising: an information providing apparatus; a television apparatus, determines whether a start signal is detected, when the activation signal is detected, then in accordance with the first advertisement is displayed in a period of at least a first advertisement, and / or at least one of a first display video, establishing a first play recording, transmitting the first player to record the information providing apparatus; and a first information providing apparatus receives the record player, and in accordance with the first record playback, and delivery and provide the at least one first advertisement and / or the at least one first multimedia video content by using at least a second advertisement, and / or at least one display video to the second television apparatus, the television apparatus receives the at least one second advertisement, and / or the at least one second multimedia video advertisement in a second time period following the first advertisement, the television device displays the at least one second advertising and / or the at least one second multimedia videos.
  13. 13.根据权利要求12所述的广告及多媒体影片的过滤系统,其中该电视装置包括: 一显示模组; 一收发模组;以及一控制模组,耦接至该显示模组及该收发模组,判断是否检测到该启动信号,当检测到该启动信号,则根据在该第一广告时段中所播放的该至少一第一广告和/或该至少一第一多媒体影片,建立该第一播放记录,并控制该收发模组传送该第一播放记录至该信息提供装置,在该第一广告时段之后的该第二广告时段中,该收发模组接收该信息提供装置所提供的该至少一第二广告和/或该至少一第二多媒体影片,该控制模组控制该显示模组播放该至少一第二广告和/或该至少一第二多媒体影片。 13. The advertising videos and multimedia filtration system according to claim 12, wherein the television apparatus comprising: a display module; a transceiver module; and a control module, coupled to the display module and the transceiver module group, it is determined whether the activation signal is detected, when the enable signal is detected, the first advertisement based on the at least one first advertisement in the period being played and / or the at least a first display video, the establishment of the a first recording playback, and controlling the transceiver module transmits the first player to record the information providing apparatus, in the second period after the first advertisement advertising time, the transceiver module receives the information providing apparatus provided the at least one second advertisement, and / or the at least a second video display, the control module controls the display module displays at least one second advertisement, and / or the at least one second multimedia videos.
  14. 14.根据权利要求13所述的广告及多媒体影片的过滤系统,其中该信息提供装置根据所提供的该至少一第二广告和/或该至少一第二多媒体影片,建立一选择索引,并根据该选择索引,提供并传送与该至少一第二广告和/或该至少一第二多媒体影片内容相异的至少一第三广告和/或至少一第三多媒体影片,该收发模组接收该至少一第三广告和/或该至少一第三多媒体影片,在该第二广告时段之后的一第三广告时段中,该控制模组控制该显示模组播放该至少一第三广告和/或该至少一第三多媒体影片。 13 according to the advertisement video and multimedia filtration system as claimed in claim, wherein the information providing means in accordance with the at least one advertisement provided by the second and / or the at least one second multimedia video, establishing a selected index, and according to the selection index, transmission and provided with at least one second advertisement, and / or the at least one second multimedia video content, at least a third distinct ads and / or at least one third display video, the at least one transceiver module receives the third ad and / or the at least one third display video, in a third period after the second advertisement advertising time, the control module controls the display module displays at least a third advertisement and / or the at least one third of multimedia video.
  15. 15.根据权利要求13所述的广告及多媒体影片的过滤系统,其中还包括该控制模组根据在第一节目时段的一收看节目内容建立一节目内容记录,并控制该收发模组传送该节目内容记录至该信息提供装置,该信息提供装置提供并传送与该收看节目内容相关的至少一相关广告和/或至少一相关多媒体影片,在该第一节目时段之后的该第一广告时段,该收发模组接收该至少一相关广告和/或该至少一相关多媒体影片,该控制模组控制该显示模组播放该至少一相关广告和/或该至少一相关多媒体影片。 13 15. The advertisement videos and multimedia filtration system according to claim, wherein the control module further comprises a program established in accordance with a content watching a program recorded in a first period of the program content, and controlling the transceiver module transmits the program recording the content to the information providing apparatus, the information providing apparatus and transmitting at least a relevant ads and / or at least one associated display video viewing program related to the content, the first advertisement period after the first period of the program, the receiving the at least one transceiver module relevant ads and / or the at least one associated display video, the control module controls the display module displays at least one of the ads, and / or the at least one associated display video.
  16. 16.根据权利要求13所述的广告及多媒体影片的过滤系统,其中还包括该控制模组根据在一第一节目时段的一收看节目内容建立一节目内容记录,该控制模组控制该收发模组传送该节目内容记录至该信息提供装置,该信息提供装置根据该节目内容记录,选取在该第一广告时段之前的该第一节目时段中,最接近该第一广告时段所收看的一最后节目,并提供与该最后节目的内容相关的至少一相关广告和/或至少一相关多媒体影片,在该第一节目时段之后的该第一广告时段,该收发模组接收该至少一相关广告和/或该至少一相关多媒体影片,该控制模组控制该显示模组播放该至少一相关广告和/或该至少一相关多媒体影片。 16. The advertising videos and multimedia filtration system according to claim 13, wherein the control module further comprises recording a program content in accordance with the establishment of a program to watch a first period program content, the control module controls the transceiver module group transmitting the program content is recorded to the information providing apparatus, the information providing apparatus based on the program content recorded in the first program selection period before the first advertising period, advertising time is closest to the first one of the last watched program, and providing at least a relevant ads and / or at least one associated display video content related to the end of the program in the first period after the first advertisement program period, the transceiver module receives the at least one relevant ads and / or the at least one related multimedia videos, the control module controls the display module to play the at least one relevant ads and / or the at least one related multimedia videos.
  17. 17.根据权利要求13所述的广告及多媒体影片的过滤系统,其中还包括该控制模组根据在一第一节目时段的一收看节目内容建立一节目内容记录,该节目内容记录包括一收看总时间,该控制模组并控制该收发模组传送该节目内容记录至该信息提供装置,该信息提供装置根据该节目内容记录,选取在该第一节目时段中,该收看总时间最长的一特定节目,并提供与该特定节目的内容相关的至少一相关广告和/或至少一相关多媒体影片,在该第一节目时段之后的该第一广告时段,该收发模组接收该至少一相关广告和/或该至少一相关多媒体影片,该控制模组控制该显示模组播放该至少一相关广告和/或该至少一相关多媒体影片。 13 17. The advertising videos and multimedia filtration system according to claim, wherein the control module further comprises recording a program content in accordance with the establishment of a program to watch a first period program content, the program content is recorded includes a total viewing time, the control module and controls the transceiver module transmits the program content is recorded to the information providing means provides the information recording apparatus in accordance with the program content, the first program selection period, the total viewing a longest a particular program, and provide the content of the at least one particular program relevant ads and / or at least one associated display video, ad the first time period after the first period of the program, the transceiver module receives the at least one ad relevant and / or the at least one related multimedia videos, the control module controls the display module to play the at least one relevant ads and / or the at least one related multimedia videos.
  18. 18.根据权利要求13所述的广告及多媒体影片的过滤系统,其中还包括在一第一特定时间段中的各广告时段,该信息提供装置提供至少一第一特定广告和/或至少一第一特定多媒体影片,该收发模组接收该至少一第一特定广告和/或该至少一第一特定多媒体影片,该控制模组控制该显示模组播放该至少一第一特定广告和/或该至少一第一特定多媒体影片,在一第二特定时间段中的各广告时段,该信息提供装置提供至少一第二特定广告和/或该至少一第二特定多媒体影片,该收发模组接收该至少一第二特定广告和/或该至少一第二特定多媒体影片,该控制模组控制该显示模组播放该至少一第二特定广告和/或该至少一第二特定多媒体影片,其中该至少一第一特定广告和/或该至少一第一特定多媒体影片与该至少一第二特定广告和/或该至少一第二特定多媒体影片为 13 18. The advertisement videos and multimedia filtration system according to claim, wherein further comprising a time each ad in a first specific period of time, the information providing means provides at least a first specific ads and / or at least one of a particular video display, the transceiver module receives the at least one first specific ads and / or the at least one first specific video display, the control module controls the display module displays at least one first specific ads and / or the at least a first specific video display, each ad a second time in a specific period of time, the information providing means provides at least a second specific ads and / or the at least one second specific video display, the transceiver module receives the at least a second specific ads and / or the at least one second specific video display, the control module controls the display module displays at least one second specific ads and / or the at least one second specific video display, wherein the at least a first specific ads and / or the at least one first specific display video with the at least one second specific ads and / or the at least one second specific video display as 不同类型并分别对应至不同收视族群。 Different types and correspond to different viewer groups.
  19. 19.根据权利要求13所述的广告及多媒体影片的过滤系统,其中还包括该信息提供装置从该至少一第二广告和/或该至少一第二多媒体影片中,选取并传送与该第二广告时段时间长度相同或组合总时间长度与该第二广告时段相同的至少一特定第二广告和/或至少一特定第二多媒体影片,该收发模组接收该至少一特定第二广告和/或该至少一特定第二多媒体影片,在该第二广告时段中,该控制模组控制该显示模组播放该至少一特定第二广告和/或该至少一特定第二多媒体影片。 13 19. The advertisement videos and multimedia filtration system according to claim, wherein the information providing apparatus further comprising at least one second from the ads and / or the at least one second multimedia video, and transmits the selected second advertisement same period length of time or the total time length of the second advertisement in combination with at least one specific period of the same second advertisement and / or at least one particular second display video, the transceiver module receives the at least one particular second ads and / or the at least one particular second display video, ad the second period, the control module controls the display module displays the at least one second specific ads and / or the at least one particular second plurality media movie.
  20. 20.根据权利要求13所述的广告及多媒体影片的过滤系统,其中该电视装置还包括一储存单元,该储存单元耦接至该控制模组,在该第二广告时段之前,该控制模组将该至少一第二广告和/或该至少一第二多媒体影片预先储存至该储存单元,在进入该第二广告时段时,该控制模组从该储存单元获取该至少一第二广告和/或该至少一第二多媒体影片并于该显示模组播放。 13 20. The advertisement videos and multimedia filtration system as claimed in claim, wherein the television apparatus further comprises a storage unit, the storage unit is coupled to the control module, before the second advertising time, the control module the at least one second advertisement, and / or the at least one second multimedia video previously stored to the storage unit, upon entering the second advertisement period, the control module acquires from the storage unit to the at least one second advertisement and / or the at least one second multimedia video player and the display module.
  21. 21.根据权利要求14所述的广告及多媒体影片的过滤系统,其中还包括该控制模组根据该显示模组的一显示画面的标志图像、字幕、画面差异或一广告播送预设时间,判断是否进入该第一广告时段、该第二广告时段或该第三广告时段。 14 21. The advertisement videos and multimedia filtration system according to claim, wherein the control module further comprises a preset time according to broadcasting a symbol image display screen of the display module, captions, pictures, or a difference in advertising, is determined whether to enter the first advertising time, the second or the third ad ad scheduling period.
  22. 22.根据权利要求14所述的广告及多媒体影片的过滤系统,其中还包括该控制模组储存一特定时间内已收看过广告和/或多媒体影片,其中该特定时间为系统预设或提供给一使用者设定,在进入该第一广告时段、该第二广告时段或该第三广告时段前,该控制模组提供一浏览先前已看过的广告或多媒体影片选项,当该浏览先前已看过的广告或多媒体影片选项被触发时,则在相应的该第一广告时段、该第二广告时段或该第三广告时段,该控制模组控制该显示模组播放该已收看过广告和/或多媒体影片。 22. The advertising videos and multimedia filtration system according to claim 14, wherein the control module further comprises a reservoir within a specified time has watched the ad, and / or display video, wherein the specific time is preset or provided to the system a user setting, enter the first advertising time, the second time the ad or the ad before the third period, the control module provides a view previously seen the ads or multimedia video option, when the browser has been previously when seen ads or multimedia video option is triggered, in the corresponding period of the first ad, the second time or the third advertisement advertising time, the control module controls the display module to play the ad has been watched over and / multimedia or video.
  23. 23.根据权利要求14所述的广告及多媒体影片的过滤系统,其中还包括该信息提供装置提供一第一顺序广告和/或一第一顺序多媒体影片,该收发模组接收该第一顺序广告和/或该第一顺序多媒体影片,在该第一广告时段中,该控制模组控制该显示模组播放该第一顺序广告和/或该第一顺序多媒体影片,该信息提供装置提供一第二顺序广告和/或一第二顺序多媒体影片,该收发模组接收该第二顺序广告和/或该第二顺序多媒体影片,在该第二广告时段中,该控制模组控制该显示模组播放该第二顺序广告和/或该第二顺序多媒体影片,该信息提供装置提供一第三顺序广告和/或一第三顺序多媒体影片,该收发模组接收该第三顺序广告和/或该第三顺序多媒体影片,在该第三广告时段中,该控制模组控制该显示模组播放该第三顺序广告和/或该第三顺序多媒体影片, 23. The advertising videos and multimedia filtration system according to claim 14, wherein the information providing apparatus further comprises providing a first sequence of advertising and / or display a first video sequence, the first transceiver module receives the order ad and / or the first display video sequence, the first advertising time, the control module controls the display module displays the first advertising sequence and / or the first display video sequence, the first information providing apparatus provides a two sequential advertising and / or a second display video sequence, the transceiver module receives the second advertisement sequence and / or the second display video sequence, the second advertisement period, the control module controls the display module the second order advertising displays and / or the second display video sequence, the information providing apparatus provides a third sequence of advertisements and / or a third display video sequence, the transceiver module receives the third order ads and / or the the third display video sequence, the third advertising time, the control module controls the display module displays the advertisement of the third order and / or the third display video sequence, 中该第一顺序广告、该第二顺序广告与该第三顺序广告为一组顺序连续广告,其中该第一顺序多媒体影片、该第二顺序多媒体影片与该第三顺序多媒体影片为一组顺序连续多媒体影片。 The first advertisement in order, the second order and third order ad ad ad is a set of sequential continuous, wherein the first sequential display video, the second display video sequence and the third sequence is a set of sequential display video continuous multimedia videos.
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