CN102955651A - Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method - Google Patents
Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method Download PDFInfo
- Publication number
- CN102955651A CN102955651A CN2011102468987A CN201110246898A CN102955651A CN 102955651 A CN102955651 A CN 102955651A CN 2011102468987 A CN2011102468987 A CN 2011102468987A CN 201110246898 A CN201110246898 A CN 201110246898A CN 102955651 A CN102955651 A CN 102955651A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- multimedia
- interactive
- film
- information generator
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an advertisement and multimedia video interaction system and an advertisement and multimedia video interaction method. The method includes: providing a related advertisement interactive interface or/and a related multimedia video interactive interface according to program content, which is being watched, and displaying the advertisement interactive interface or/and the multimedia video interactive interface during an advertisement break; detecting a trigger signal for one of advertisement interaction options or/and multimedia video interaction options; determining a selection result according to triggering of one of the advertisement interaction options or/and multimedia video interaction options by the trigger signal; and capturing a certain corresponding video clip according to the selection result and playing the certain video clip.
Description
Technical field
The present invention relates to a kind of advertisement and multimedia film interaction systems and method thereof, relate in particular to a kind of between TV programme advertisement and multimedia film interaction systems and the method thereof of ad break.
Background technology
Number when the present ad break between TV programme, a part are bought advertisement between TV station's TV programme for each manufacturer or ad. craft, the advertisement of playing oneself commodity, another part is the exploitation of oneself program of TV station.In other words, existing advertisement player system, the user can only accept the ad content that these product manufacturers, ad. craft or TV station provide passively, can't select voluntarily the advertisement of being interested in.And, the content of above-mentioned these advertisements is standard comparatively, Commdity advertisement for example, the overwhelming majority all be constantly oneself commodity of publicity function, emphasize aesthetic in appearance or issue many preferential activities, and the drama of TV station or program exploitation also may be merely to play trailer.Common like this ad content lacks the platform with user's interaction, and the user has probably seen namely forgetting, and thus, advertisement namely loses its former economic benefit that should bring.Therefore, how allowing existing ad content increase interactive with the user, so that the user can rest on the time of this channel is elongated, TV station, product manufacturer, ad. craft and user each side can both be received benefits, really is one to be worth the subject under discussion of research.
Summary of the invention
In view of this, the invention provides a kind of advertisement and multimedia film interaction systems and method thereof, the ad break between program provides user and advertisement and the multimedia film play that more polynary interaction mode can be arranged.
The present invention proposes a kind of advertisement and multimedia film interactive approach, the method comprises the following steps: to set up the programme content record according to the programme content of watching at program time-interval, according to the programme content record, provide advertisement interactive interface or the multimedia film interactive interface relevant with the programme content of watching.Ad break after program time-interval shows the interactive interface of this advertisement or the interactive interface of multimedia film in display frame.Wherein the interactive interface of this advertisement provides at least one advertisement interactive option, and the interactive interface of this multimedia film provides at least one multimedia film interactive option.Then, judge whether to detect to the interactive option of above-mentioned advertisement or above-mentioned multimedia film interaction option one trigger pip wherein.To the interactive option of above-mentioned advertisement or wherein one the triggering of the interactive option of above-mentioned multimedia film, determine its selection result according to trigger pip.Then, according to this selection result, the particular film that acquisition is corresponding, and play this particular film.
In one embodiment of this invention, above-mentioned trigger pip comprises that receiving remote controller operation, button operation, touch control operation, mobile detection element operation, optical detecting element operation, rocking bar operation or voice detecing element operates the signal that produces.
In one embodiment of this invention, this advertisement and multimedia film interactive approach also comprise a plurality of programs scoring records that a plurality of television equipments of reception transmit, add up a plurality of program scoring records and obtain a classification appraisal result, produce the recommended advertisements tabulation according to this classification appraisal result.Then transmit this classification appraisal result and recommended advertisements and tabulate to above-mentioned a plurality of television equipments, wherein, above-mentioned a plurality of television equipments are same community networking.
In one embodiment of this invention, this advertisement and multimedia film interactive approach also comprise provides the proportion configuration interface, and this proportion configuration interface is set at least one the second advertisement or the reproduction time proportion of at least one the second multimedia film in ad break that at least one the first advertisement that one first information generator provides or at least one the first multimedia film and one second information generator provide for offering a user.
In one embodiment of this invention, this advertisement and multimedia film interactive approach, also comprise providing the order configuration interface, this order configuration interface is set at least one the second advertisement or the playing sequence of at least one the second multimedia film in ad break that at least one the first advertisement that one first information generator provides or at least one the first multimedia film and one second information generator provide for offering a user.
In one embodiment of this invention, this advertisement and multimedia film interactive approach comprise that also Preset Time is broadcast in sign image, captions, picture difference or the advertisement according to display frame, judge whether to enter ad break.
The present invention proposes a kind of advertisement and multimedia film interaction systems, and this system comprises the first information generator, the first television equipment.Wherein, the first information generator provides at least one the first advertisement or at least one the first multimedia film, and the first television equipment sees through networking interface or radio frequency (Radio Frequency, RF) interface and is connected with the first information generator.The first television equipment is set up the programme content record according to the programme content of watching at program time-interval, and transmit this programme content record to the first information generator, the first information generator provides and transmits the interactive interface of the advertisement relevant with the programme content of watching or interactive interface to the first television equipment of multimedia film, ad break after this program time-interval, the first television equipment shows the interactive interface of advertisement or the interactive interface of multimedia film, the interactive interface of this advertisement provides at least one advertisement interactive option, the interactive interface of this multimedia film provides at least one multimedia film interactive option, then detect one of them trigger pip of the interactive option of above-mentioned advertisement or above-mentioned multimedia film interaction option when the first television equipment, the first television equipment then according to this trigger pip to the interactive option of above-mentioned advertisement or wherein one the triggering of above-mentioned multimedia film interaction option, determine selection result, this first television equipment transmits this selection result to the first information generator, the first information generator is according to this selection result, one particular film corresponding to acquisition is sent to the first television equipment, and the first television equipment is play this particular film.
Based on above-mentioned, the invention provides a kind of advertisement and multimedia film interaction systems and method thereof, utilize the communication between television equipment and the information generator, the interactive interface of user's advertisement or the interactive interface of multimedia film are provided, allow the user do abundanter, more polynary interaction with advertisement and multimedia film that ad break is play.
For above-mentioned feature and advantage of the present invention can be become apparent, embodiment cited below particularly, and cooperate accompanying drawing to be described in detail below.
Description of drawings
Figure 1A and Figure 1B are the functional block diagram according to a kind of advertisement of first embodiment of the invention and multimedia film interaction systems.
Fig. 2 A is the process flow diagram according to a kind of advertisement of first embodiment of the invention and multimedia film interactive approach.
Fig. 2 B is the process flow diagram according to the another kind of advertisement of first embodiment of the invention and multimedia film interactive approach.
Fig. 3 A is according to the interactive interface operation chart of a kind of advertisement of first embodiment of the invention.
Fig. 3 B is according to the interactive interface operation chart of a kind of multimedia film of first embodiment of the invention.
Fig. 3 C is according to the interactive interface operation chart of the another kind of multimedia film of first embodiment of the invention.
Fig. 4 A is the functional block diagram according to a kind of advertisement of second embodiment of the invention and multimedia film interaction systems.
Fig. 4 B is the favourite program list schematic diagram corresponding according to a kind of each television equipment of second embodiment of the invention.
Fig. 4 C is a kind of operation chart of adding up the program scoring record of each television equipment according to second embodiment of the invention.
Fig. 5 A is the functional block diagram according to a kind of advertisement of third embodiment of the invention and multimedia film interaction systems.
Fig. 5 B is the control menu schematic diagram that comprises proportion configuration interface and order configuration interface according to one of third embodiment of the invention.
Fig. 5 C is according to advertisement playing list schematic diagram in a kind of ad break of third embodiment of the invention.
Fig. 5 D is the control menu schematic diagram that comprises proportion configuration interface and order configuration interface according to another of third embodiment of the invention.
Fig. 5 E is according to advertisement playing list schematic diagram in the another kind of ad break of third embodiment of the invention.
Fig. 6 is the functional block diagram according to a kind of advertisement of fourth embodiment of the invention and multimedia film interaction systems.
The main element symbol description:
100: advertisement and multimedia film interaction systems
110: the first television equipments
120: the transmitting-receiving module
130: the control module
140: the detecting module
150: show module
180: the first information generators
310: the interactive interface of advertisement
312,314,316: the interactive option of advertisement
320: explanatory note
330: the voice detecing element
340: the interactive interface of multimedia film
342,344: the interactive option of multimedia film
346: explanatory note
350: the mobile detection element
360: the interactive interface of multimedia film
362: explanatory note
364,366: the interactive option of multimedia film
370: the optical detecting element
400: advertisement and multimedia film interaction systems
410,420,430: television equipment
415,425,435: favourite program list
418,428,438: program scoring record
440: the classification appraisal result
450: the recommended advertisements tabulation
500: advertisement and multimedia film interaction systems
510: the second information generators
520: the control menu
530: the proportion configuration interface
540: the order configuration interface
600: advertisement and multimedia film interaction systems
610: communicator
S210～S270: the process step of advertisement and multimedia film interactive approach
Embodiment
Figure 1A and Figure 1B are the functional block diagram according to a kind of advertisement of first embodiment of the invention and multimedia film interaction systems.Please refer to Figure 1A, in this embodiment, advertisement and multimedia film interaction systems 100 comprise the first television equipment 110 and the first information generator 180.Wherein the first information generator 180 can be the servomechanism that the ad. craft provides advertisement and multimedia film, or can be the control board that TV station provides advertisement and multimedia film.The first television equipment 110 sees through a networking interface or a radio frequency (Radio Frequency, RF) interface is connected with the first information generator 180, and its networking interface can be wired networking interface or Wi-Fi interface.
Please refer to Figure 1B, the first television equipment 110 can comprise transmitting-receiving module 120, control module 130, detecting module 140 and show module 150, wherein receives and dispatches module 120, detecting module 140 and shows that module 150 all is coupled to control module 130.Transmitting-receiving module 120 comprises the antenna element (for example antenna circuit element) that receives TV antenna signal and the interface unit, networking (for example Wi-Fi interface card) of supporting the Wi-Fi function.Control module 130 is one can carry out hardware circuit, software or the firmware etc. of functional processor, is not limited to above-mentioned.Detecting module 140 comprises can receive the communication unit that remote controller operation, button operation, touch control operation, mobile detection element operation, optical detecting element operation, rocking bar operation and voice detecing element operate the signal that produces.Show that module 150 can be cathode-ray tube (CRT) (Cathode Ray Tube, CRT) and shows module or liquid crystal display module etc., be not limited to above-mentioned.
Fig. 2 A is the process flow diagram according to a kind of advertisement of first embodiment of the invention and multimedia film interactive approach, please be simultaneously with reference to Figure 1B and Fig. 2 A.At first, control module 130 in the first television equipment 110 is set up programme content record (step S210) according to the programme content of watching at program time-interval, then controls module 130 control transmitting-receiving modules 120 and transmits this programme content record to the first information generator 180.The first information generator 180 provides and transmits the interactive interface of the advertisement relevant with the programme content of watching or the interactive interface of multimedia film to receiving and dispatching module 120 (step S220) according to this programme content record.Ad break after program time-interval, control module 130 control display modules 150 show the interactive interface of above-mentioned advertisement or the interactive interface (step 230) of multimedia film, wherein the interactive interface of advertisement provides advertisement interactive option, and the interactive interface of multimedia film provides the multimedia film interactive option.
Then, detecting module 140 judges whether to receive to one of them trigger pip (step S240) of the interactive option of above-mentioned advertisement or the interactive option of multimedia film, and wherein trigger pip comprises that receiving remote controller operation, button operation, touch control operation, mobile detection element operation, optical detecting element operation, rocking bar operation or voice detecing element operates the signal that produces.When 140 judgements of detecting module have received trigger pip, control module 130 according to trigger pip to the interactive option of above-mentioned advertisement or wherein one the triggering of multimedia film interaction option, determine a selection result, control module 130 and control transmitting-receiving module 120 transmit this selection result to the first information generator 180 (step S250).The first information generator 180 is according to this selection result, and particular film corresponding to acquisition is sent to transmitting-receiving module 120 (step 260), and control module 130 control display modules 150 are play this particular film (step S270).
Fig. 2 B is the process flow diagram according to the another kind of advertisement of first embodiment of the invention and multimedia film interactive approach.Roughly identical with Fig. 2 A at the described process step of Fig. 2 B, different part is for to add step S225 at Fig. 2 B, to judge whether to enter ad break, its function mode is broadcast Preset Time for control module 130 according to sign image, captions, picture difference or the advertisement of a display frame that shows module 150, judges whether to enter ad break.Sign image for example is the symbol sign (Logo) of TV station, when the sign image of display frame disappears, can judge to have entered ad break this moment.In addition, when the captions that provide when programme content disappear, also can judge to have entered ad break this moment.And the picture difference between program time-interval and ad break (Frame Difference), also can be the basis for estimation that whether enters ad break, in program time-interval, the picture difference of display frame is less within a certain period of time, but in ad break, differ greatly with the picture of display frame in the equal time, that is to say, control module 130 can surpass a preset critical according to the picture difference of display frame, judges to have entered ad break this moment.In addition, also can see through advertisement broadcasting Preset Time judges, the time that TV station's advertisement is broadcast is all fixed haply, at certain Preset Time point, namely can enter advertisement, for example 9 o'clock to 10 o'clock TV programme, TV station can enter at 9: 15 advertisement, control module 130 can according to present absolute time by 9: 15, be judged to have entered at present ad break.
Below will describe with three groups of examples the mode of operation of the interactive interface of above-mentioned advertisement or the interactive interface of multimedia film in detail.At first, Fig. 3 A is according to the interactive interface operation chart of a kind of advertisement of first embodiment of the invention, illustrate and a kind ofly can utilize acoustic control to operate the embodiment of the interactive interface 310 of advertisement by the user, and view and admire the multiple final result of a particular advertisement in ad break, wherein (for example: microphone) be connected, its connected mode can be wired or wireless the first television equipment 110 with voice detecing element 330.The first television equipment 110 shown interactive interfaces 310 of advertisement comprise explanatory note 320 and three interactive options of advertisement.Wherein, the interactive option 312 of advertisement corresponds to final result A, and the interactive option 314 of advertisement corresponds to final result B, and the interactive option 316 of advertisement corresponds to final result C, and explanatory note 320 shows " please say A or B or C ", and explanatory note 320 offers the user and reads.The user can say A or B or C as a trigger pip to voice detecing element 330, the first television equipment 110 is according to this trigger pip, judge the user selected be final result A, final result B or final result C, and this selection result is sent to the first information generator 180, the first information generator 180 is according to particular film (film of final result A, final result B or final result C) corresponding to this selection result acquisition, the first information device 180 also is sent to the first television equipment 110 with this particular film, and then the first television equipment 110 is play these particular film.
Fig. 3 B is according to the interactive interface operation chart of a kind of multimedia film of first embodiment of the invention, illustrate and a kind ofly can utilize the action conversion to operate the embodiment of the interactive interface 340 of multimedia film by the user, and view and admire the multiple story of a play or opera or the multiple final result of a specific TV play in ad break, wherein (for example: three axle sensors) be connected, its connected mode can be wired or wireless the first television equipment 110 with mobile detection element 350.The first television equipment 110 shown interactive interfaces 340 of multimedia film comprise explanatory note 346 and two interactive options of multimedia film.The interactive option 342 of multimedia film corresponds to story of a play or opera A, and the interactive option 344 of multimedia film corresponds to story of a play or opera B, and explanatory note 346 shows that " please put down or hit " offers the user and read.The user can do mobile detection element 350 and put down or the action of hitting is to form a trigger pip, the first television equipment 110 is according to this trigger pip, judge the user selected be story of a play or opera A or story of a play or opera B, and this selection result is sent to the first information generator 180, the first information generator 180 is according to particular film (film of story of a play or opera A or story of a play or opera B) corresponding to this selection result acquisition, and transmit this particular film to the first television equipment 110, then the first television equipment 110 is play this particular film.
Fig. 3 C is according to the interactive interface operation chart of the another kind of multimedia film of first embodiment of the invention, a kind of embodiment that can be utilized by the user the interactive interface 360 of limbs move operation multimedia film is described, and view and admire the multiple story of a play or opera or the multiple final result of a specific TV play in ad break, wherein the first television equipment 110 is connected with optical detecting element 370, and its connected mode can be wired or wireless.The first television equipment 110 shown interactive interfaces 360 of multimedia film comprise explanatory note 362 and two interactive options of multimedia film.The interactive option 364 of multimedia film corresponds to story of a play or opera C, and the interactive option 366 of multimedia film corresponds to story of a play or opera D, and explanatory note 362 shows that " please turn left and run or the race of turning right " offers the user and read.Optical detecting element 370 (for example infrared detector) detecting user turns left and runs or the race of turning right, form a trigger pip, the first television equipment 110 is according to this trigger pip, judge the user selected be story of a play or opera C or story of a play or opera D, and this selection result is sent to the first information generator 180, the first information generator 180 is according to particular film (film of story of a play or opera C or story of a play or opera D) corresponding to this selection result acquisition, and transmit this particular film to the first television equipment 110, then the first television equipment 110 is play this particular film.
Fig. 4 A is the functional block diagram according to a kind of advertisement of second embodiment of the invention and multimedia film interaction systems.Advertisement and multimedia film interaction systems 400 comprise the first television equipment 110, the first information generator 180, television equipment 410, television equipment 420 and television equipment 430, television equipment 410, television equipment 420, television equipment 430 are same community networking, wherein, the television equipment at same community networking can be divided into and is positioned at same net territory or different network domains.When the television equipment at above-mentioned same community networking is positioned at different network domains, can utilize the sequence number (serial number) of television equipment or item number (part number) that different television equipments is distinguished.The sequence number of television equipment or item number are representing design or the version of employed printed circuit board (PCB) assembly (Print Circuit Board Assembly, PCBA).Generally speaking, sequence number or item number are formed by a series of numeral or letter, be used for identifying the time of product type or volume production, and the sequence number/item number of each television equipment are all not identical, therefore, can use the different television equipment of identification.
Wherein, the interaction mode between the first television equipment 110 and the first information generator 180 repeats no more in front explanation herein.
Fig. 4 B is the favourite program list schematic diagram corresponding according to a kind of each television equipment of second embodiment of the invention.Favourite program list 415 is corresponding to television equipment 410, favourite program list 425 is corresponding to television equipment 420, favourite program list 435 is corresponding to television equipment 430, the generation that each favourite program list puts in order can be sorted according to the time length that each user rests on this program, or the user can set according to its hobby voluntarily.Each television equipment (410,420,430) is sent to the first information generator 180 with each favourite program list (415,425,435) of its correspondence, the first information generator 180 provides respectively each television equipment (410,420,430) different advertisement playing sequences according to each favourite program list (415,425,435).For example the favourite program list 415 of television equipment 410 sequentially is cartoon, news, film, 180 of the first information generators according to the advertisement playing sequence that favourite program list 415 offers television equipment 410 be the advertisement relevant with cartoon, the relevant advertisement with news, the advertisement relevant with film.
Fig. 4 C is a kind of operation chart of adding up the program scoring record of each television equipment according to second embodiment of the invention.Program scoring record 418 is corresponding to television equipment 410, program scoring record 428 is corresponding to television equipment 420, program scoring record 438 is corresponding to television equipment 430, each program scoring record can be corresponding to each above-mentioned favourite program list, in other words, the mode that each television equipment (410,420,430) produces each program scoring record (418,428,438) can sort according to the time length that each user rests on this program equally, or the user can comply with voluntarily its hobby and set.
Each television equipment (410,420,430) transmits each program scoring record (418,428,438) to the first information generator 180.Each the program scoring record (418,428,438) of the first information generator 180 statistics obtains classification appraisal result 440, the first information generators 180 and produces recommended advertisements tabulation 450 according to classification appraisal result 440.For example, the classification appraisal result 440 of statistics gained is cartoon 16 minutes, physical culture 12 minutes, news 10 minutes, film 4 minutes, art 3 minutes, 180 of the first information generators are according to the scoring that obtains of all categories, produce recommended advertisements tabulation 450, and recommended advertisements tabulation 450 is arranged sequentially namely according to score height of all categories.
Then, the first information generator 180 provides and transmits the tabulation 450 of classification appraisal result 440 and recommended advertisements to being arranged in same net territory or being the television equipment (410,420,430) at same community networking.Thus, the user in same net territory or the same community networking can learn with the net territory or with the user at the community networking hobby order to all types of programs from classification appraisal result 440 and recommended advertisements tabulation 450, and the advertisement that can obtain to be correlated with is recommended.
Fig. 5 A is the functional block diagram according to a kind of advertisement of third embodiment of the invention and multimedia film interaction systems.Advertisement and multimedia film interaction systems 500 comprise the first television equipment 110, the first information generator 180 and the second information generator 510, wherein the second information generator 510 also provides the servomechanism of advertisement and multimedia film for the ad. craft, or can be the control board that TV station provides advertisement and multimedia film.The first information generator 180 provides the first advertisement or the first multimedia film, and the second information generator 510 provides the second advertisement or the second multimedia film.In this embodiment, advertisement or multimedia substance film that the first television equipment 110 is play at ad break are from the first information generator 180 and the second information generator 510.
Fig. 5 B is the control menu schematic diagram that comprises proportion configuration interface and order configuration interface according to one of third embodiment of the invention, and Fig. 5 C is according to advertisement playing list schematic diagram in a kind of ad break of third embodiment of the invention.The first television equipment 110 provides control menu 520 to allow the user can be to the source that provides of the advertisement of playing in ad break and multimedia film, do the setting of time proportion and order, control menu 520 comprises proportion configuration interface 530 and order configuration interface 540.In the described example of Fig. 5 B, the proportion that is set as from the first information generator 180 channel A at proportion configuration interface 530 is 33%, proportion from the second information generator 510 channel F is 67%, order configuration interface 540 is set as out of order, and according to above-mentioned setting result, so that the first television equipment 110 at the playing list of the advertisement of ad break and multimedia film shown in Fig. 5 C, channel A and channel F provide the quantity of advertisement and multimedia film, advertisement and multimedia film that the first television equipment 110 and out of order broadcast those channels A and channel F provide according to setting proportion.
Fig. 5 D is the control menu schematic diagram that comprises proportion configuration interface and order configuration interface according to another of third embodiment of the invention, and Fig. 5 E is according to advertisement playing list schematic diagram in the another kind of ad break of third embodiment of the invention.In the described example of Fig. 5 D, the proportion that is set as from the first information generator 180 channel B at proportion configuration interface 530 is 50%, proportion from the second information generator 510 channel E is 50%, order configuration interface 540 is set as sequentially, and according to above-mentioned setting result, so that the first television equipment 110 at the playing list of the advertisement of ad break and multimedia film shown in Fig. 5 E, channel B and channel E provide the quantity of advertisement and multimedia film according to setting proportion, and the first television equipment 110 is also sequentially play advertisement and the multimedia film that those channels B and channel E provide.
Fig. 6 is the functional block diagram according to a kind of advertisement of fourth embodiment of the invention and multimedia film interaction systems.Advertisement and multimedia film interaction systems 600 comprise the first television equipment 110, the first information generator 180 and communicator 610.Communicator 610 can be the electronic installation that mobile phone, Smartphone, panel computer, desktop computer, notebook computer etc. have function of surfing the Net.This embodiment is applied to when the first television equipment 110 can't be carried out general networking line function (for example the networking interface card damages), can utilize communicator 610 to download in advance advertisement and multimedia film that information generator 180 provides this moment, the first television equipment 110 sees through the short range transmission modes such as entity circuit, bluetooth (Bluetooth) or infrared ray (Infra-red Ray) again, obtains 610 advertisement and multimedia films of downloading in advance of communicator.
In sum, the invention provides a kind of advertisement and multimedia film interaction systems and method thereof, utilize the communication between television equipment and the information generator, provide the interactive interface of user's advertisement or multimedia film interactive interface, allow the user can and program between ad break advertisement and the multimedia film play do all types of interactions.The user can utilize many modes, and for example acoustic control, action changes or limbs move the story of a play or opera or the final result that decides advertisement or multimedia film to continue, and allows ad content concerning the user, no longer as in the past flat, standard.The present invention is also by the favourite program list of each television equipment at statistics same net territory or same community networking, makes way for the net territory or with each user at community networking and can understand each other fancy grade to program category.In addition, the present invention also provides proportion configuration interface and order configuration interface, and when the information generator that advertisement source is provided has when a plurality of, the user can according to self hobby, determine shared time proportion and playing sequences in these sources in ad break.
Although the present invention discloses as above with embodiment; so it is not to limit the present invention, any person of ordinary skill in the field, without departing from the spirit and scope of the present invention; when doing a little change and retouching, therefore protection scope of the present invention should be as the criterion with the scope that claim was defined.
Claims (11)
1. an advertisement and multimedia film interactive approach is characterized in that, comprising:
Set up programme content record according to a programme content of watching at a program time-interval;
According to this programme content record, provide an advertisement interactive interface or a multimedia film interactive interface relevant with this programme content;
Ad break after this program time-interval, show the interactive interface of this advertisement or the interactive interface of this multimedia film in a display frame, wherein the interactive interface of this advertisement provides at least one advertisement interactive option, and the interactive interface of this multimedia film provides at least one multimedia film interactive option;
Judge whether to detect to the interactive options of those advertisements or those a multimedia films interaction option trigger pip of one wherein;
To the interactive option of those advertisements or wherein one the triggering of the interactive option of those multimedia films, determine a selection result according to this trigger pip;
According to this selection result, the particular film that acquisition is corresponding; And
Play this particular film.
2. advertisement according to claim 1 and multimedia film interactive approach, wherein this trigger pip comprises that receiving remote controller operation, a button operation, a touch control operation, a mobile detection element operation, an optical detecting element operation, rocking bar operation or a voice detecing element operates the signal that produces, and Preset Time is broadcast in sign image, captions, picture difference or advertisement according to this display frame, judges whether to enter this ad break.
3. advertisement according to claim 1 and multimedia film interactive approach also comprise:
Receive a plurality of program scoring records that a plurality of television equipments transmit;
Add up those program scoring records and obtain a classification appraisal result;
Produce recommended advertisements tabulation according to this classification appraisal result; And
Transmit this classification appraisal result and this recommended advertisements and tabulate to those television equipments, wherein those television equipments are same community networking.
4. advertisement according to claim 1 and multimedia film interactive approach also comprise:
One proportion configuration interface is provided, and this proportion configuration interface is set at least one the second advertisement or the reproduction time proportion of at least one the second multimedia film in this ad break that at least one the first advertisement that one first information generator provides or at least one the first multimedia film and one second information generator provide for offering a user.
5. advertisement according to claim 1 and multimedia film interactive approach also comprise:
One order configuration interface is provided, and this order configuration interface is set at least one the second advertisement or the playing sequence of at least one the second multimedia film in this ad break that at least one the first advertisement that one first information generator provides or at least one the first multimedia film and one second information generator provide for offering a user.
6. an advertisement and multimedia film interaction systems is characterized in that, comprising:
One first information generator provides at least one the first advertisement or at least one the first multimedia film; And
One first television equipment, seeing through a networking interface or a radio frequency interface is connected with this first information generator, this first television equipment is set up programme content record according to a programme content of watching at a program time-interval, and transmit this programme content record to this first information generator, this the first information generator provides and transmits the interactive interface of an advertisement relevant with this programme content or multimedia film interaction interface to this first television equipment, ad break after this program time-interval, this first television equipment shows the interactive interface of this advertisement or the interactive interface of this multimedia film, the interactive interface of this advertisement provides at least one advertisement interactive option, the interactive interface of this multimedia film provides at least one multimedia film interactive option, when this first television equipment detects one of them a trigger pip of the interactive options of those advertisements or those multimedia films interaction option, this first television equipment according to this trigger pip to the interactive options of those advertisements or wherein one the triggering of those multimedia films interaction option, determine a selection result, this first television equipment transmits this selection result to this first information generator, this the first information generator is according to this selection result, one particular film corresponding to acquisition is sent to this first television equipment, and this first television equipment is play this particular film.
7. advertisement according to claim 6 and multimedia film interaction systems, wherein this first television equipment comprises:
One shows module;
One detecting module;
One transmitting-receiving module; And
One control module, be coupled to this demonstration module, this detecting module and this transmitting-receiving module, this control module is set up this programme content record according to this programme content of watching at this program time-interval, and control this transmitting-receiving module and transmit this programme content record to this first information generator, this the first information generator provides and transmit the interactive interface of relevant with this programme content this advertisement or this multimedia film interaction interface is received and dispatched module to this, this ad break after this program time-interval, this control module is controlled the interactive interface of this advertisement of this demonstration module displays or the interactive interface of this multimedia film, wherein the interactive interface of this advertisement provides those advertisements interactive option, the interactive interface of this multimedia film provides those multimedia films interactive option, when this detecting module detects one of them this trigger pip of the interactive options of those advertisements or those multimedia films interaction option, this control module according to this trigger pip to the interactive options of those advertisements or wherein one the triggering of those multimedia films interaction option, determine this selection result, and control this transmitting-receiving module and transmit this selection result to this first information generator, this the first information generator is according to this selection result, this particular film corresponding to acquisition is sent to this transmitting-receiving module, and this control module is controlled this demonstration module and play this particular film.
8. advertisement according to claim 6 and multimedia film interaction systems, wherein this trigger pip comprises that receiving remote controller operation, a button operation, a touch control operation, a mobile detection element operation, an optical detecting element operation, rocking bar operation or a voice detecing element operates the signal that produces, and should broadcast Preset Time according to sign image, captions, picture difference or advertisement that this shows a display frame of module by the control module, judge whether to enter this ad break.
9. advertisement according to claim 6 and multimedia film interaction systems, comprise that also this first information generator receives a plurality of program scoring records that a plurality of television equipments transmit, this the first information generator is added up those program scoring records and is obtained a classification appraisal result, produce recommended advertisements tabulation according to this classification appraisal result, this the first information generator transmits this classification appraisal result and this recommended advertisements is tabulated to those television equipments, and wherein those television equipments are same community networking.
10. advertisement according to claim 6 and multimedia film interaction systems also comprise:
One second information generator provides at least one the second advertisement or at least one the second multimedia film; And
This first television equipment provides a proportion configuration interface, and this proportion configuration interface is set those second advertisements or the reproduction time proportion of those the second multimedia films in this ad break that those first advertisements that this first information generator provides or those the first multimedia films and this second information generator provide for offering a user.
11. advertisement according to claim 6 and multimedia film interaction systems also comprise:
One second information generator provides at least one the second advertisement or at least one the second multimedia film; And
This first television equipment provides an order configuration interface, and this order configuration interface is set those second advertisements or the playing sequence of those the second multimedia films in this ad break that those first advertisements that this first information generator provides or those the first multimedia films and this second information generator provide for offering a user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102468987A CN102955651A (en) | 2011-08-24 | 2011-08-24 | Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102468987A CN102955651A (en) | 2011-08-24 | 2011-08-24 | Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102955651A true CN102955651A (en) | 2013-03-06 |
Family
ID=47764503
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011102468987A Pending CN102955651A (en) | 2011-08-24 | 2011-08-24 | Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102955651A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103888842A (en) * | 2014-04-17 | 2014-06-25 | 江苏银河电子股份有限公司 | Intelligent set-top box based cable television video picture information data obtaining method |
| WO2017177859A1 (en) * | 2016-04-11 | 2017-10-19 | 腾讯科技（深圳）有限公司 | Video playing method and device, and computer readable storage medium |
| WO2017202243A1 (en) * | 2016-05-25 | 2017-11-30 | 腾讯科技（深圳）有限公司 | Multimedia playback method and related device |
| CN110062270A (en) * | 2019-04-24 | 2019-07-26 | 北京豆萌信息技术有限公司 | Advertisement demonstration method and device |
| CN112099713A (en) * | 2020-09-18 | 2020-12-18 | 腾讯科技（深圳）有限公司 | Virtual element display method and related device |
| CN113079413A (en) * | 2020-01-03 | 2021-07-06 | 李小彭 | System for providing personalized advertisement based on user's real need |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1402938A (en) * | 1999-11-05 | 2003-03-12 | 株式会社电通 | TV apparatus for storage broadcasting information display, distributing device, and information distribution method |
| CN1879412A (en) * | 2003-11-10 | 2006-12-13 | 皇家飞利浦电子股份有限公司 | Two-step commercial recommendation |
| CN102118632A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Advertisement playing method, terminal and media controller |
-
2011
- 2011-08-24 CN CN2011102468987A patent/CN102955651A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1402938A (en) * | 1999-11-05 | 2003-03-12 | 株式会社电通 | TV apparatus for storage broadcasting information display, distributing device, and information distribution method |
| CN1879412A (en) * | 2003-11-10 | 2006-12-13 | 皇家飞利浦电子股份有限公司 | Two-step commercial recommendation |
| CN102118632A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Advertisement playing method, terminal and media controller |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103888842A (en) * | 2014-04-17 | 2014-06-25 | 江苏银河电子股份有限公司 | Intelligent set-top box based cable television video picture information data obtaining method |
| CN103888842B (en) * | 2014-04-17 | 2018-01-19 | 江苏银河电子股份有限公司 | The acquisition methods of cable television video image information data based on Intelligent set top box |
| WO2017177859A1 (en) * | 2016-04-11 | 2017-10-19 | 腾讯科技（深圳）有限公司 | Video playing method and device, and computer readable storage medium |
| CN107295359A (en) * | 2016-04-11 | 2017-10-24 | 腾讯科技（北京）有限公司 | A kind of video broadcasting method and device |
| CN107295359B (en) * | 2016-04-11 | 2020-05-01 | 腾讯科技（北京）有限公司 | Video playing method and device, computing equipment and storage medium |
| US10735817B2 (en) | 2016-04-11 | 2020-08-04 | Tencent Technology (Shenzhen) Company Limited | Video playback method and apparatus, and computer readable storage medium |
| WO2017202243A1 (en) * | 2016-05-25 | 2017-11-30 | 腾讯科技（深圳）有限公司 | Multimedia playback method and related device |
| US10945002B2 (en) | 2016-05-25 | 2021-03-09 | Tencent Technology (Shenzhen) Company Limited | Multimedia playback method and related device |
| CN110062270A (en) * | 2019-04-24 | 2019-07-26 | 北京豆萌信息技术有限公司 | Advertisement demonstration method and device |
| CN113079413A (en) * | 2020-01-03 | 2021-07-06 | 李小彭 | System for providing personalized advertisement based on user's real need |
| CN113079413B (en) * | 2020-01-03 | 2023-04-28 | 李小彭 | System for providing personalized advertisements based on user's real-world needs |
| CN112099713A (en) * | 2020-09-18 | 2020-12-18 | 腾讯科技（深圳）有限公司 | Virtual element display method and related device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101785221B (en) | Method, computer program product and apparatus providing an improved spatial user interface for content providers | |
| CN202818524U (en) | Multimedia device and remote controller | |
| CN102955651A (en) | Advertisement and multimedia video interaction system and advertisement and multimedia movie interaction method | |
| US8424037B2 (en) | Apparatus, systems and methods for accessing and synchronizing presentation of media content and supplemental media rich content in response to selection of a presented object | |
| CN103731701B (en) | Image display and the method for operating it | |
| CN111436006B (en) | Method, device, equipment and storage medium for displaying information on video | |
| CN100450157C (en) | Apparatus for displaying data broadcasting contents and method thereof | |
| CN104079989A (en) | Television program associated information push method, equipment and system | |
| CN108235086A (en) | Video playing control method, device and corresponding terminal | |
| US20140176487A1 (en) | Communication terminal, image displaying system, processing method in a communication terminal, and computer program | |
| CN102957964A (en) | Broadcast signal receiver, method for providing broadcast signal relation information, and server | |
| CN103124996A (en) | Concurrent use of multiple user interface devices | |
| CN102870425A (en) | Primary screen view control through kinetic ui framework | |
| CN102129636A (en) | System and method for providing viewer identification-based advertising | |
| US20150127675A1 (en) | Display apparatus and method of controlling the same | |
| CN110493617B (en) | Interactive film sending device, viewing terminal device, interactive film sending method and interactive film playing method | |
| US20140337872A1 (en) | Multimedia Interaction Method and Related Multimedia System | |
| CN105808182A (en) | Display control method and system, advertisement breach judging device and video and audio processing device | |
| CN103796072A (en) | Control end, equipment end, server and system for digital television channel classification display | |
| CN104185075A (en) | Information presenting method and apparatus | |
| US11032209B2 (en) | Multimedia content cross screen synchronization apparatus and method, and display device and server | |
| CN102210131B (en) | System and method of providing interactive advertisements | |
| US9414118B2 (en) | Content provision device, content provision method, program, information storage medium, broadcasting station device, and data structure | |
| JP2007036523A (en) | System for synchronously cooperating with television program | |
| CN108769261B (en) | Multi-screen interaction system, method and interaction screen equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20130306 |