CN111436006B - Method, device, equipment and storage medium for displaying information on video - Google Patents

Method, device, equipment and storage medium for displaying information on video Download PDF

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Publication number
CN111436006B
CN111436006B CN201910105314.0A CN201910105314A CN111436006B CN 111436006 B CN111436006 B CN 111436006B CN 201910105314 A CN201910105314 A CN 201910105314A CN 111436006 B CN111436006 B CN 111436006B
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touch operation
feedback content
server
touch
video playing
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CN111436006A (en
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冯梦罗
黄晓航
王金贵
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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Abstract

The embodiment of the disclosure discloses a method, a device, equipment and a storage medium for displaying information on a video, wherein the method comprises the following steps: when the touch operation of a touch element acting on a video playing interface is detected in the video playing process, collecting relevant information of the touch operation; when the set conditions are met, acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation; displaying feedback content; or acquiring feedback content generated according to a preset response strategy and collected touch operation related information, and displaying the feedback content when a set condition is met. By the technical scheme of the embodiment of the disclosure, the interference degree of the user in watching the video can be reduced, the watching experience of the user is improved, and the participation and the interactivity of the user in the video process are improved.

Description

Method, device, equipment and storage medium for displaying information on video
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying information on a video.
Background
At present, when a video is played, a clickable control may appear at a certain position of a video playing interface, and after a user clicks the control, a feedback page may be displayed on a screen, and the user may learn information related to the video content or perform an operation related to the video content through the feedback page, thereby achieving an interaction purpose with the user during the video playing process.
However, in the prior art, a feedback page is usually displayed every time a user clicks one control, so that the process of watching a video by the user is seriously interfered, the watching experience of the user is reduced, and the participation and the interactivity of the user in the video process are also influenced.
Disclosure of Invention
The embodiment of the disclosure provides a method, a device, equipment and a storage medium for displaying information on a video, which can reduce the interference degree when a user watches the video, improve the watching experience of the user, and improve the participation and interactivity of the user in the video process.
In a first aspect, an embodiment of the present disclosure provides a method for displaying information on a video, where the method includes:
when the touch operation of a touch element acting on a video playing interface is detected in the video playing process, collecting related information of the touch operation;
when the set conditions are met, acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected touch operation related information, and displaying the feedback content when a set condition is met.
Optionally, collecting information related to the touch operation includes: reporting the relevant information of the touch operation to a server;
correspondingly, when the set condition is met, obtaining feedback content determined based on a preset response strategy and collected relevant information of touch operation, including:
and when the set conditions are met, receiving feedback content issued by the server, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
Optionally, when the set condition is met, receiving the feedback content issued by the server includes:
when the set time point of video playing is reached, receiving feedback content sent by a server; alternatively, the first and second liquid crystal display panels may be,
when touch operation on a preset control is detected, sending a response request to a server, and receiving feedback content sent by the server according to the response request; alternatively, the first and second electrodes may be,
when a set time point of video playing is reached, displaying the interactive bar elements based on information which is transmitted by a server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request.
Optionally, the response request sent to the server when the touch operation on the preset control is detected includes execution time of the touch operation on the preset control, so that the server generates the feedback content according to the execution time of the touch operation on the preset control.
Optionally, collecting information related to the touch operation includes: reporting the relevant information of the touch operation to a server;
correspondingly, obtaining feedback content determined according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content when a set condition is met, wherein the feedback content comprises the following steps:
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when the set time point of video playing is reached, the feedback content is displayed; alternatively, the first and second electrodes may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when touch operation on a preset control is detected, the feedback content is displayed; alternatively, the first and second electrodes may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content.
Optionally, collecting information related to the touch operation includes: caching the relevant information of the touch operation;
correspondingly, when the set condition is met, obtaining feedback content determined based on a preset response strategy and collected relevant information of touch operation, including:
and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, when the set condition is met, determining the feedback content according to the cached relevant information of the touch operation and a response policy issued by the server, including:
when the set time point of video playing is reached, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; alternatively, the first and second electrodes may be,
and when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, when the touch operation on the preset control is detected, determining the feedback content according to the cached relevant information of the touch operation and a response policy issued by the server, including:
when the touch operation on the preset control is detected, determining feedback content according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, collecting information related to the touch operation includes: caching the relevant information of the touch operation;
correspondingly, obtaining feedback content determined according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content when a set condition is met, wherein the feedback content comprises:
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; when the set time point of video playing is reached, the feedback content is displayed; alternatively, the first and second liquid crystal display panels may be,
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; and when the touch operation on the preset control is detected, displaying the feedback content.
Optionally, the method further comprises:
and when the touch operation on the touch element is detected, performing associated display between the touch element and the preset control.
Optionally, the response policy includes:
determining a touchable element of a current user which has performed touch operation and a touchable element which has not performed touch operation, predicting the behavior of the current user based on the touchable element of the current user which has performed touch operation and the touchable element which has not performed touch operation, and determining feedback content according to the prediction result.
Optionally, the method further comprises:
acquiring touchable elements and configuration information of the touchable elements, wherein the touchable elements are required to be displayed in the video playing process and are issued by a server, the issued touchable elements and/or the configuration information of the subsequent touchable elements are determined according to a prediction result, and the prediction result is a result of predicting the behavior of a current user based on the touchable elements of which the touch operation is performed by the current user and the touchable elements of which the touch operation is not performed;
and determining the display time of the touchable element during video playing and the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and the display position.
In a second aspect, an embodiment of the present disclosure further provides an apparatus for displaying information on a video, where the apparatus includes:
the information collection module is used for collecting relevant information of touch operation when the touch operation of a touch element acting on a video playing interface is detected in the video playing process;
the feedback content display module is used for acquiring feedback content generated according to a preset response strategy and collected relevant information of touch operation when a set condition is met; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content when a set condition is met.
In a third aspect, an embodiment of the present disclosure further provides a terminal device, where the terminal device includes:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method of presenting information on a video as provided by any of the embodiments of the disclosure.
In a fourth aspect, embodiments of the present disclosure further provide a computer-readable storage medium, on which a computer program is stored, where the computer program is configured to implement, when executed by a processor, a method for displaying information on a video, as provided in any of the embodiments of the present disclosure.
According to the embodiment of the disclosure, when the touch operation for the touch element is detected, the relevant information of the touch operation is collected first, and then the feedback content generated based on the relevant information of the touch operation and the preset response strategy is displayed in a centralized manner under the condition that the preset condition is met, so that the interfered degree of the user watching the video can be reduced, the participation and the interactivity of the user in the video process are improved, namely, the interfered degree of the user watching the video and the interactivity of the video are balanced, and the watching experience of the user is improved.
Drawings
Fig. 1 is a flowchart of a method for displaying information on a video according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for displaying information on a video according to a second embodiment of the present disclosure;
fig. 3 is a flowchart of a method for displaying information on a video according to a third embodiment of the present disclosure;
fig. 4 is a flowchart of a method for displaying information on a video according to a fourth embodiment of the present disclosure;
fig. 5 is a flowchart of a method for displaying information on a video according to a fifth embodiment of the present disclosure;
fig. 6 is a flowchart of a method for displaying information on a video according to a sixth embodiment of the present disclosure;
fig. 7 is a flowchart of a method for displaying information on a video according to a seventh embodiment of the present disclosure;
fig. 8 is a flowchart of a method for displaying information on a video according to an eighth embodiment of the present disclosure;
fig. 9 is a flowchart of a method for displaying information on a video according to a ninth embodiment of the disclosure;
fig. 10 is a flowchart of a video playing control method provided in a tenth embodiment of the present disclosure;
fig. 11 is a schematic structural diagram of an apparatus for displaying information on a video according to an eleventh embodiment of the present disclosure;
fig. 12 is a schematic structural diagram of an apparatus for displaying information on a video according to a twelfth embodiment of the present disclosure;
fig. 13 is a schematic structural diagram of a terminal device according to a thirteenth embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the present disclosure clearer, the technical solutions of the present disclosure will be clearly and completely described below through embodiments with reference to the accompanying drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are some, but not all embodiments of the present disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
In the following embodiments, optional features and examples are provided in each embodiment, and the various features described in the embodiments may be combined to form multiple alternatives, and each numbered embodiment should not be regarded as only one technical solution; in the case where there is no contradiction between the embodiments, the embodiments may be combined.
Example one
Fig. 1 is a flowchart of a method for displaying information on a video according to an embodiment of the present disclosure. The method can be executed by a device for displaying information on a video playing interface, and the device can be realized in a software and/or hardware mode and integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 1, the method specifically includes the following steps:
s110: acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process;
wherein the touchable element may include: at least one of a picture, a control, a video, and a motion picture. One or more touch-controllable elements can be displayed in the video playing process, and one or more touch-controllable elements can be displayed at the same video playing time point. The touchable element is a visible element or an invisible element. The touchable element is an invisible element, which may mean that the touchable element is transparent and invisible to a user, for example, the invisible element may be applied to a scene in which a specific video image content such as a group-cut lens is found in a video, in the scene, at least one invisible element is displayed in a played video, the display position of the invisible element is a group-cut position in the video image, after the user clicks the invisible element, the relevant information of a click operation may be sent to the server, the server may record the relevant information, and generate feedback content (for example, several group-cut lenses are found) based on the recorded relevant information, and issue the feedback content to the client, which displays the feedback content. When the touchable element is a visible element, the content displayed on the touchable element may include: at least one of Chinese characters, numerals, letters, symbols, and images.
The server may determine the delivered touchable element and the configuration information of the touchable element based on the service requirement, and the server may also determine the delivered touchable element and the configuration information of the touchable element based on policy information such as screen size.
Wherein the configuration information of the touchable element may include: at least one of a presentation start time, a duration of the presentation, and a presentation location. After the duration of the time for which the touchable element is displayed from the display start time reaches the duration, the touchable element may disappear on the screen. The duration of the presentation may be equal to or longer than the display duration of one video frame.
The configuration information of the touchable element may further include: display effect information of the touchable element; the presentation effect information may include: at least one of a color, a shape, a style, a size of the presentation, and a presentation strategy (such as an animation path, animation effects, etc.). As an embodiment, the display effect information may be determined by the server according to statistical data of touch operations of one or more users on the touch-controllable element, where the statistical data may include times, frequency, and the like; for example, if the click frequency of a touchable element is higher than a set frequency threshold, the touchable element is displayed according to a first display effect, and if the click frequency of a touchable element is lower than the set frequency threshold, the touchable element is displayed according to a second display effect, where the first display effect may be: the tone of the touchable element is presented as a warm tone, and the second presentation effect may be: the color tone of the touchable element is exhibited as a cool color tone. That is to say, if a certain touchable element needs to be displayed on the video playing client of the current user, the corresponding display effect can be determined according to the click frequency and/or the click times of one or more users on the touchable element, and the determined display effect information is sent to the video playing client of the current user, so that the video playing client of the current user can achieve the display effect when the touchable element is displayed. The one or more users may include a current user, and the frequency and/or number of clicks of the current user on the touchable element refers to a historical frequency and/or number of clicks of the current user on the touchable element. In this embodiment, the corresponding display effect is determined based on the statistical data of the touch operation performed on the touchable element by the user, so that the touchable element can be displayed with different display effects to distinguish the touchable element, for example, to distinguish the hotness of the touchable element, so that the user can decide whether to perform the touch operation on the touchable element according to the hotness of the touchable element.
For example, when the touchable element is a visible element, the background color of the touchable element may be set to be a transparent color, so as to reduce the range of the video content shielded by the touchable element.
The method includes the steps of obtaining a touchable element and configuration information of the touchable element, wherein the touchable element and the configuration information of the touchable element are required to be displayed in a video playing process and issued by a server, and the specific implementation of the method can be as follows:
acquiring a touchable element and configuration information of the touchable element, which is issued by a server before video playing and needs to be displayed in the video playing process; for example, when a video playing instruction triggered by a user is detected, a video playing request is sent to the server, and video data sent by the server, a touchable element to be displayed in the video playing process and configuration information of the touchable element are received. Or sending an issuing request to the server at a first set time in the video playing process, and receiving the touchable elements and the configuration information of the touchable elements, which are issued by the server and need to be displayed at a second set time in the video playing process; wherein the second set time is after the first set time; for example, when a trigger operation on a touch-enabled element is received, that is, when a touch operation on another displayed touch-enabled element is detected, or at a preset playing progress of a video, a delivery request is sent to the server. Alternatively, the first and second liquid crystal display panels may be,
the method includes the steps of receiving a touch element and configuration information of the touch element, wherein the touch element and the configuration information of the touch element are required to be displayed in a video playing process and are issued by a server in the video playing process, namely, the server actively issues the touch element and the configuration information of the touch element based on business requirements, business strategies and the like without sending an issuing request by a client.
S120: determining the display time of the touchable element during video playing and/or the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and/or the display position;
the touchable element is displayed according to the display time and the display position, and the specific implementation can be as follows:
rendering the touchable element on the middle layer of a video playing interface at the display time based on the display position and displaying the touchable element; the video playing interface comprises three layers, wherein the middle layer of the video playing interface is used for displaying the touch elements, the bottommost layer of the video playing interface is used for displaying video frames, and the topmost layer of the video playing interface is used for displaying a playing control component; alternatively, the first and second electrodes may be,
rendering the touchable element on the uppermost layer of a video playing interface at the display time based on the display position and displaying; the video playing interface comprises two layers, wherein the bottommost layer of the video playing interface is used for displaying video frames, and the topmost layer of the video playing interface is used for displaying the touch elements and the playing control assembly.
Rendering the touchable element to a middle layer of a video playing interface at the presentation time based on the presentation position and displaying the touchable element, which may specifically be: when the video playing time reaches the display starting time of the touch-controllable element, rendering the touch-controllable element on the middle layer of the video playing interface based on the configuration information of the touch-controllable element, and displaying the rendered touch-controllable element in the display duration all the time. Rendering the touchable element on the uppermost layer of the video playing interface at the presentation time based on the presentation position and displaying the touchable element, which may specifically be: when the video playing time reaches the display starting time of the touch-controllable element, rendering the touch-controllable element on the uppermost layer of the video playing interface is started based on the configuration information of the touch-controllable element, and the rendered touch-controllable element is displayed all the time within the duration of display.
The play control component comprises a pause key, a progress bar and the like. The display position of the touchable element and the display position of the play control component can be not overlapped; or if the display position of the touchable element and the display position of the play control component can be overlapped, when the touch operation is detected at the display position, determining that the touch operation is directed to the touchable element or the play control component according to a preset response priority, if the touch operation is directed to the touchable element, responding to the touchable operation according to a response policy preset for the touchable element, and if the touch operation is directed to the play control component, responding to the touchable operation according to a response policy preset for the play control component; the preset response priority may be determined based on the number of layers of the video playing interface where the touchable element and the play control component are located, for example, when the video playing interface includes three layers, a middle layer of the video playing interface is used for displaying the touchable element, and an uppermost layer of the video playing interface is used for displaying the play control component, since the number of layers of the video playing interface where the play control component is located is higher than the number of layers of the video playing interface where the touchable element is located, the response priority of the play control component is higher than the response priority of the touchable element, that is, when the touch operation is detected at the display position, the touch operation is determined to be directed to the play control component according to the preset response priority, and the touch operation is responded according to a response policy preset for the play control component.
The display position of the touch-control element on the video playing interface can be a fixed position or a plurality of dynamically changed positions, so that the display diversity and flexibility of the touch-control element are improved. For example, the touchable element is fixedly presented at a certain position on the video, or the touchable element is dynamically moved and presented at multiple presentation positions along a certain direction (such as clockwise, counterclockwise, top-to-bottom, or left-to-right, etc.) as the presentation time goes by, so that the touchable element is presented at a blank position of the video interface at any playing time, and the user viewing experience is improved. When the touchable element is displayed, the video playing process may not be interrupted.
S130: and if the touch operation on the displayed touchable element is detected, responding to the touch operation according to a preset response strategy.
Wherein the touch operation may include: the touch interaction operation can be performed by a touch interaction operation with the touch-controllable element, a non-touch interaction operation such as voice, for example, the touch interaction operation can include a click operation and/or a slide operation.
The responding to the touch operation according to a preset response policy may specifically include: displaying preset content, displaying a preset animation effect, playing preset audio and video, performing page jump, executing a preset function, communicating with a preset server, starting a set application, and popping up at least one item in a preset function interface. The preset content displayed in the method can comprise pictures, moving pictures, controls and the like. The displayed preset content, the displayed preset animation effect and the played preset audio and video can be issued by a server, or can be generated by a client according to a preset response strategy, wherein the preset response strategy can be issued by the server in advance. For example, the preset response policy may be issued to the video playing client together with the configuration information of the touchable element. The preset content, the preset animation effect or the preset audio and video can be displayed through a browser page, a local page or on a video playing interface. The specific implementation of the page jump may be: sending a page jump request to a server, acquiring page content or a page address to be jumped to by the server according to the page jump request, issuing the page content or the page address, and displaying the received page content or displaying the page content downloaded based on the page address through a browser page after receiving the page content or the page address. The executing of the preset function may include microblog attention and the like, and the specific implementation may include: sending a preset function request to a server, executing relevant operations corresponding to a preset function by the server according to the preset function request, for example, connecting the social server such as a microblog server according to social requests such as microblog attention and the like by the server, sending a social request message to the social server, receiving a social response fed back by the social server for the social message, and feeding back the response message and/or other relevant information to a sender (namely, a video playing client) of the preset function request according to the response message and other relevant information fed back by the social server; or the server sends down a webpage address or webpage content corresponding to a preset function according to the preset function request, displays the webpage content downloaded based on the webpage address in a browser page or displays the received webpage content in the browser page after receiving the webpage address or the webpage content, and executes related operations corresponding to the preset function by the displayed webpage according to user operations, such as receiving a selection operation of a user on a button in the webpage, sending a selection message to the server, receiving a selection response fed back by the server, and updating the display content in the webpage based on the response. When the server communicates with a preset server, the address information of the server can be issued in advance by the server, and preset feedback content can be obtained or a preset function can be executed through communication with the server. Starting a setting application, the specific implementation thereof may be as follows: the method includes the steps of obtaining relevant information (such as identification information) of an application needing to be started, wherein the relevant information can be issued by a server side in advance, and can also be generated in real time according to information of a touch element when touch operation is detected. And then, the video playing application (namely the video playing client) sends an application starting instruction to a control module of the terminal equipment where the client is located according to the relevant information, and the control module starts the corresponding application on the terminal equipment according to the starting instruction. In specific implementation, the user can jump to any page or any application through the configured scheme url.
Popping up a preset function interface, including popping up a dialing interface, a short message sending interface and the like, wherein the specific implementation can be as follows: the video playing client generates and sends out a function interface call-out instruction corresponding to the touch-controllable element with touch operation, and a control module of the terminal equipment where the client is located pops up a corresponding function interface based on the function interface call-out instruction. For example, if the touch-controllable element is a control for dialing a contact phone, a dialing interface call instruction may be generated when a touch operation on the control is detected, so as to pop up the dialing interface for display, so that the user can dial on the dialing interface.
The touch operation is responded according to a preset response strategy, and the specific implementation can be as follows:
acquiring feedback content determined based on a preset response strategy and the relevant information of the touch operation; and displaying the feedback content.
After detecting the touch operation on the displayed touchable element, the method further comprises the following steps: collecting relevant information of the touch operation; correspondingly, obtaining feedback content determined based on a preset response strategy and the relevant information of the touch operation, and displaying the feedback content, includes: when the set conditions are met, acquiring feedback content determined based on a preset response strategy and collected relevant information of touch operation; presenting the feedback content; or acquiring feedback content determined based on a preset response strategy and collected relevant information of touch operation; and when a set condition is met, displaying the feedback content.
The collecting of the relevant information of the touch operation in this embodiment may specifically be: reporting the relevant information of the touch operation to a server side so as to determine feedback content in the server side based on a preset response strategy and the relevant information of the touch operation; the method can also be specifically as follows: caching the relevant information of the touch operation so as to determine feedback content in a video playing client based on a preset response strategy and the relevant information of the touch operation.
As an embodiment, responding to the touch operation according to a preset response policy may be implemented as follows:
reporting the relevant information of the touch operation to a server;
receiving feedback content sent by a server;
presenting the feedback content; the feedback content is determined by the server according to a preset response strategy and the received relevant information of the touch operation.
The specific implementation of this embodiment may also be as follows:
reporting the relevant information of the touch operation to a server;
when the set conditions are met, receiving feedback content issued by a server; presenting the feedback content; the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation; alternatively, the first and second liquid crystal display panels may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; and when a set condition is met, displaying the feedback content.
It should be noted that, when the set condition is met, the detected information related to the touch operation may be sent to the server, and the feedback content is immediately displayed after the feedback content sent by the server is received; the following steps are also possible: the method comprises the steps that when touch operation is detected each time, relevant information of the touch operation is immediately sent to a server, and after feedback content of the server is received each time, the feedback content is not immediately displayed, but all the feedback content is displayed when set conditions are met; the method can also be as follows: when touch operation is detected each time, immediately sending relevant information of the touch operation to a server, sending a request message to the server when a set condition is met, generating feedback content according to the received relevant information of each touch operation when the server receives the request message, returning the feedback content to a client, and showing the feedback content by the client; the server side generates feedback content according to the received relevant information of each touch operation when the set condition is met, and sends the feedback content to the client side, and the client side displays the feedback content. The setting conditions may include: the preset time point of video playing is reached, and touch operation on the preset control is detected. The feedback content sent by the server can be specifically carried by files such as HTML, XHTML, HTML5, CSS, javascript and the like, that is, the server sends the files such as HTML, XHTML, HTML5, CSS, javascript and the like which carry the feedback content to the client, and the client obtains the feedback content to be displayed by analyzing the files such as HTML, XHTML, HTML5, CSS, javascript and the like.
The preset control may be a touch-enabled element in this embodiment, and the presentation time and/or the presentation position of the preset control may be configured and issued by the server.
As an implementation manner, receiving feedback content issued by a server and displaying the feedback content, the implementation may be as follows:
and when the set conditions are met, receiving feedback content issued by the server and displaying the feedback content.
When the set condition is met, receiving feedback content issued by the server and displaying the feedback content, wherein the specific implementation at least comprises the following three schemes:
firstly, when a set time point of video playing is reached, receiving feedback content issued by a server and displaying the feedback content; or, receiving the feedback content sent by the server in advance, and displaying the feedback content when the set time point of video playing is reached. For example, at the initial time when the video starts to play, the feedback contents of all touch elements that may be delivered are received, and then when the touch elements are triggered by the user, the corresponding feedback contents are displayed. For another example, the feedback content is sent when the touchable element is triggered by the user, but the feedback content is displayed after the preset time or after the preset control is triggered.
Secondly, when touch operation on a preset control is detected, sending a response request to a server, receiving feedback content issued by the server according to the response request, and displaying the feedback content; the preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the first touch element is displayed, or other time points;
when the touch operation on the touch-controllable element is detected, the association display can be performed between the touch-controllable element and the preset control. Specifically, the associated display may be performed through an animation effect (for example, an arrow or an animation effect that lightning moves from a touch-enabled element to a preset control at a certain speed), so as to prompt the user that the touch operation has been collected, and prompt the user that corresponding feedback content may be obtained by performing the touch operation on the preset control.
Thirdly, when the set time point of video playing is reached, receiving information which is sent by the server and used for displaying the interactive bar elements, and displaying the interactive bar elements according to the information, or receiving information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interaction bar element is detected within a set time period, sending a response request to the server, receiving feedback content sent by the server according to the response request and showing the feedback content (for example, showing the feedback content through a browser page), and of course, determining the feedback content and showing the feedback content according to a response strategy sent by the server in advance; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touch-enabled element in this embodiment, and may specifically be a picture, a control, a motion picture, and the like.
The response request can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by the user is different and the displayed feedback content is different are achieved.
Feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation is obtained; when a set condition is met, the feedback content is presented, and the specific implementation thereof at least includes the following three schemes:
firstly, feedback content which is sent by a server and generated according to a preset response strategy and received related information of touch operation is obtained, and the feedback content is displayed when a set time point of video playing is reached. For example, after the server generates feedback content based on a preset response policy and the received information related to the touch operation, the server immediately sends the feedback content to the client, and when the end time of video playing is reached, the client displays the received feedback content sent by the server.
And secondly, acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received related information of the touch operation, and displaying the feedback content when the touch operation on the preset control is detected. The preset control can be displayed in the whole process of video playing, and also can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the last touch-controllable element is displayed, or other time points. When the touch operation on the touch-controllable element is detected, the associated display can be performed between the touch-controllable element and the preset control.
Thirdly, acquiring feedback content which is transmitted by the server and generated according to a preset response strategy and received related information of touch operation, and displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements when a set time point of video playing is reached; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content. The information of the interactive bar element may be issued in advance by the server, or may be issued by the server when the set time point of video playing is reached.
As another embodiment, the touch operation is responded according to a preset response policy, and the specific implementation may be as follows:
and determining feedback content according to the relevant information of the touch operation and a preset response strategy issued by the server, and displaying the feedback content. For example, the preset response policy may be issued to the client by the server before the touchable element is displayed, specifically may be issued to the client before or during video playing, and for example, may be issued to the client together with the configuration information of the touchable element when the configuration information is issued.
The specific implementation of this embodiment may also be as follows:
caching the relevant information of the touch operation;
when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; presenting the feedback content; alternatively, the first and second liquid crystal display panels may be,
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; and when a set condition is met, displaying the feedback content.
When the set condition is met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, wherein the specific implementation at least comprises the following two schemes:
firstly, when a set time point of video playing is reached, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server.
And secondly, when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. This type of approach may specifically be: when the touch operation on the preset control is detected, the feedback content is determined according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and the response strategy issued by the server, so that the effects that the time of the touch operation on the preset control by a user is different and the displayed feedback content is also different are achieved.
The feedback content is determined according to the cached relevant information of the touch operation and a response strategy issued by the server; when a set condition is met, the feedback content is presented, and the specific implementation thereof at least comprises the following two schemes:
firstly, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server, and when a set time point of video playing is reached, the feedback content is displayed.
Secondly, feedback content is determined according to the cached relevant information of the touch operation and a response strategy issued by the server, and the feedback content is displayed when the touch operation on the preset control is detected.
The information related to the touch operation may include: at least one of the identifier of the touch-controllable element corresponding to the touch operation, the video playing time when the touch operation occurs, and the attribute of the current user, so that different feedback contents corresponding to different touch-controllable elements can be different, and the corresponding feedback contents can also be different when the same touch-controllable element is different but the video playing time is different and the attribute of the current user is different. The identification of the touchable element may include a name, a number, a display location, etc. of the touchable element. The attributes of the current user may include the name, gender, age of the current user, portrait data based on the user's internet operational behavior, and the like. For example, when determining the feedback content according to the attribute of the current user and a preset response policy, for the same touchable element, different user attributes may correspond to different feedback contents, for example, if the age in the user attribute is smaller than a certain age value, the response mode may be to play a child dance, and if the age in the user attribute is larger than a certain age value, the response mode may be to play a song suitable for an adult to listen to. For example, in addition to determining the feedback content according to the user attribute, the server may determine the configuration information of the touchable element and/or the touchable element that is subsequently delivered according to the user attribute, and the corresponding client receives the configuration information of the touchable element and/or the touchable element that is subsequently delivered by the server and determined according to the user attribute, and then returns to execute S120, so that a series of touchable elements delivered during the playing of a video correspond to a series of interaction links, which may be different according to different user attributes. For example, in a question answering scene, the server may determine the touchable elements to be issued subsequently according to the user attributes such as the age and the academic form of the user, for example, if the academic form of the user is low, the test questions may be set to be in a form of selection questions or judgment questions, so as to reduce the difficulty of the test questions and enhance the participation of the user; if the user learns the higher calendar, the test questions can be set to be in a blank filling form so as to improve the difficulty of the test questions and enhance the challenge of the user.
When the feedback content is displayed, the feedback content can be displayed through a browser page; or, the feedback content is displayed on a video playing page; or displaying the feedback content on a local page.
The browser can be called up through the preset control, and the feedback content is displayed through the browser. The browser itself may also be a touchable element, which is automatically exposed at a certain point in time and requests the server-side data to be exposed at a specific moment or condition.
When the feedback content is displayed through a browser page, the browser page and the video playing interface are displayed on the same screen, and the browser page and the video playing interface are partially overlapped. When the browser page is displayed, the video playing is not influenced, namely the video playing is kept, and the video playing is not interrupted; specifically, when a browser page needs to be displayed, a WebView control is created, files such as HTML, XHTML, HTML5, CSS and javascript which are sent by a WebView control analysis server and bear feedback content are used, and the analyzed content is displayed through the WebView control. When the WebView control is created, a new process can be created first, the WebView control is created by the process, and the created new process and the process for playing the video are in an active state at the same time. Or the process for playing the video can also be used for creating the WebView control, namely the process for creating the WebView control and the process for playing the video are the same process.
Specifically, when the browser page is popped up, a request message for stopping playing the video is sent to a control module of the terminal device where the video playing application (i.e., the video playing client) is located through the browser, and the control module controls the video playing application (i.e., the video playing client) to pause playing the video according to the request message.
It should be noted that whether to pause the video playing is controllable, which may be specifically controlled by the server or by the client.
If the server controls whether to pause the video playing when the browser page is displayed, the specific implementation may be: the server side issues a notification message for judging whether to pause video playing when the browser page is displayed, wherein the notification message can contain a piece of mark information, and the mark information is used for identifying whether to pause video playing or not to pause video playing when the browser page is displayed at any time in the video playing process; or, the notification message may include, for each touchable element displayed in the video playing process, a piece of tag information, where each piece of tag information is used to identify whether to pause video playing when displaying a browser page triggered by a corresponding touchable element; the server may issue the notification message before or during video playing, for example, the notification message may be issued to the client together with the configuration information of the touchable element. And after receiving the notification message sent by the server, the client determines whether to pause video playing when displaying the browser page according to the notification message. The server may determine the tag information carried by the notification message according to whether the feedback content displayed in the browser page includes a preset category of content, specifically, if the feedback content displayed in the browser page includes the preset category of content, the notification message carries the tag information for identifying that video playing is paused, and if the feedback content displayed in the browser page does not include the preset category of content, the notification message carries the tag information for identifying that video playing is not paused; wherein the preset category of content may include a video category and/or an audio category of content.
If the client controls whether to pause the video playing when the browser page is displayed, the specific implementation may be: the client determines whether to pause video playing according to preset default marking information, which can be preset in code for realizing the client. The number of the preset default mark information can be one, and the default mark information is used for uniformly marking whether the video playing is paused or not paused when the browser page is displayed in the video playing process; the number of the preset default mark information may also be multiple, for example, one default mark information may be respectively set for each category of the touchable elements, and each default mark information is used to identify whether to pause video playing when a browser page triggered by the touchable element of the corresponding category is displayed in the video playing process. When the client controls whether to pause the video playing, the specific implementation may also be: the method comprises the steps that a client determines whether feedback content displayed in a browser page comprises preset type content, if the feedback content comprises the preset type content, video playing is controlled to be paused, and if the feedback content does not comprise the preset type content, the video playing is determined not to be paused; wherein the preset category of content may comprise a video category and/or an audio category of content.
After the feedback content is displayed through the browser page, if touch operation on the touch-controllable element displayed in the browser page is detected, responding to the touch operation, namely responding to the detected touch operation on the touch-controllable element displayed in the browser page. Wherein responding to the touch operation comprises: and performing at least one of page jump, adding and displaying new content in a browser page and controlling the video playing progress.
It should be noted that there are one or more touchable elements displayed in the browser page, and the response modes corresponding to different touchable elements may be the same or different.
Illustratively, responding to a detected touch operation on a touchable element displayed in the browser page includes: and determining a target time point of video playing progress adjustment corresponding to the touch-controllable element displayed in the browser page, sending the target time point to an application playing the video through the browser, and adjusting the video playing progress to the target time point by the application playing the video.
The above-mentioned control video playing progress can be specifically realized as follows:
and determining a target time point of video playing progress adjustment corresponding to the touch-controllable element displayed in the browser page according to the feedback content issued by the server, sending the target time point to the application playing the video through the browser, and adjusting the video playing progress to the target time point by the application. The target time point may be obtained from a response policy corresponding to the touchable element displayed in the browser page, where the response policy may be issued to the client in advance by the server, for example, the server may issue the response policy of the touchable element displayed in the browser page together with the feedback content to be displayed in the browser page when issuing the feedback content to the client.
The feedback content in this embodiment may be generated by the server according to the statistical data of the touch operation of the one or more users on the touchable element. For example, the feedback content may include: the number of times of touch operations of one user or a certain class of users or all users on the touchable element, for example, the number of times of clicking a certain answer option by all users.
The feedback content in this embodiment may also be feedback content determined by the server side according to a prediction result after predicting the behavior of the current user based on statistical results of the touch elements of which the current user has performed the touch operation and the touch elements of which the current user has not performed the touch operation. That is, the response policy includes: determining a touchable element of a current user which has performed touch operation and a touchable element which has not performed touch operation, predicting the behavior of the current user based on the touchable element of the current user which has performed touch operation and the touchable element which has not performed touch operation, and determining feedback content according to the prediction result.
The configuration information of the touchable elements and/or the subsequently issued touchable elements that the server subsequently issues and need to be displayed in the video playing process can be determined according to the prediction result, wherein the prediction result is a result of predicting the behavior of the current user based on the touchable elements that the current user has performed touch operations and the touchable elements that have not performed touch operations. If the number of times of the current user performing touch operation on one touch-controllable element is lower than the set threshold value according to the statistical result, predicting that the probability of the current user performing touch operation on the touch-controllable element subsequently is lower, and determining that the touch-controllable element is not issued any more or reducing the number of times of issuing the touch-controllable element subsequently according to the prediction result; for another example, if it is determined that the number of times that the current user performs touch operations on a type of touchable element is lower than the set threshold according to the statistical result, it is predicted that the probability that the current user subsequently performs touch operations on the type of touchable element is low, and it is determined according to the prediction result that the type of touchable element is not issued any more or the number of times that the type of touchable element is subsequently issued is reduced.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like.
For the voting scenario: the method comprises the steps of showing a plurality of voting options at a certain time point in the video playing process, sending information related to clicking operation to a server after detecting that a user clicks a certain voting option, counting the voting number corresponding to each voting option by the server according to the received information, generating files such as HTML, XHTML, HTML5, CSS, javascript and the like according to the counting result, sending the files such as HTML, XHTML, HTML5, CSS, javascript and the like to a client, and displaying feedback contents carried by the files such as HTML, XHTML, HTML5, CSS, javascript and the like by the browser after the client starts the browser, wherein the feedback contents can comprise: you have successfully voted for XXX, and currently, M users have voted for XXX, accounting for N% of the total votes, and so on.
For the answer scenario: respectively displaying a plurality of answer options of different questions at a plurality of time points in the video playing process;
after detecting that a user clicks a certain answer option, displaying an animation effect which shows that the answer option is received into a preset control, reporting relevant information of the click operation to a server, and recording the received relevant information by the server;
sending a response request to a server side at a set time point of video playing or after detecting a click operation on a preset control, such as a backpack control; after receiving the response request, the server generates feedback content according to a preset feedback strategy and the recorded relevant information of the click operation of the user on the answer options, and then sends the feedback content to the client;
the client displays the feedback content through the started browser, and the method may include: whether each question answers or not can be displayed if the question does not answer, a button to be examined can be displayed if the question answers or not, a button for correctly answering the question can be displayed if the question answers, and statistical information such as the total number and/or proportion and the like for correctly answering the current question is displayed after the fact that a user clicks the 'correct' button is detected; after detecting that the user clicks an error button, displaying statistical information such as the total number and/or proportion of wrong answers to the current question and analyzing correct answers; after the user clicks the button to be checked, the video playing progress can be controlled to the time point of the answer options with the unanswered questions, so that the user can answer the questions by clicking the corresponding answer options at the time point, further, before the video playing progress is controlled to the time point of the answer options with the unanswered questions, prompt information can be displayed to prompt the user whether to adjust the video playing progress to the answer time point or not, and after the user selects and confirms, the video playing progress is controlled to the time point of the answer options with the unanswered questions.
For a search scenario: at a certain time point in a video playing process, a search icon is displayed beside a certain currently displayed character or article, after a user is detected to click the search icon, information related to clicking operation is sent to a server, the server generates a search result of an object to be searched according to the received information, files such as HTML, XHTML, HTML5, CSS, javascript and the like are generated according to the search result, the files such as the HTML, XHTML, HTML5, CSS, javascript and the like are issued to a client, and the client displays feedback content carried by the files such as the HTML, XHTML, HTML5, CSS, javascript and the like through a browser after the browser is started, and the feedback content can comprise: and skipping to a corresponding webpage after detecting that a user clicks a certain link, so as to display related information of the object to be searched.
For a shopping scenario: at a certain time point in a video playing process, displaying an icon written with 'purchase the article' beside a currently displayed article, sending information related to a click operation to a server after detecting that a user clicks the icon, acquiring webpage information of an e-commerce website corresponding to the article by the server according to the received information, generating files such as HTML, XHTML, HTML5, CSS, javascript and the like according to the webpage information, sending the files such as the HTML, XHTML, HTML5, CSS, javascript and the like to a client, and displaying feedback contents carried by the files such as the HTML, XHTML, HTML5, CSS, javascript and the like by the browser after the client starts the browser, wherein the feedback contents can comprise: the user wants to purchase the item corresponding to the webpage of the e-commerce website.
It can also be applied to the following scenarios: for example, a key character appears in a certain video (such as a variety program video), mosaic needs to be played, and in this case, a picture with a mosaic effect may be issued during the video playing process, and the picture is overlaid on the head portrait of the key character, where the picture with the mosaic effect is not pre-integrated in a video file, but may be dynamically configured by the server according to the display time and/or the display position of the key character (the display time and/or the display position may be carried in configuration information), and the server may issue the configuration information to the client, and the client displays the mosaic picture according to the configuration information. For another example, after a certain video (such as a variety program video) is produced, an advertisement picture is displayed at a set position of a set playing time in the video playing process. As another example, during the playing process of a certain video (such as a variety program video), a host contact way is added on a specific character (such as a program host) appearing at a certain video playing time, and the like.
According to the technical scheme of the embodiment, the server can issue the touch elements required to be displayed in the video playing process and the configuration information of the touch elements at any time, so that the configuration information of the touch elements can be updated at any time, the touch elements can be dynamically configured and displayed in the video playing process according to actual requirements, the flexibility and diversity of display of the touch elements are improved, the touch operation aiming at the touch elements can be responded, and the interactivity with users in the video playing process is further enhanced.
According to the technical scheme of the embodiment, the touch-controllable element with any content can be displayed at any time and any position in the video playing process by any display effect, the content, the display effect, the display time, the display position and the like of the touch-controllable element can be updated at any time according to business requirements and the like, deep interaction can be achieved with a user, compared with the fact that feedback content is displayed through a local page, the feedback content is displayed through a browser, the feedback content can be displayed through a webpage technology, various contents can be manufactured and displayed according to actual requirements through the webpage technology, and therefore the richness and the customization degree of the displayable content can be greatly improved. The feedback content can be displayed in a centralized manner by collecting the relevant information of the touch operation firstly, so that the interference degree of the user when watching the video can be reduced, the participation and the interactivity of the user in the video process can be improved, the interference degree of the user when watching the video and the interactivity of the video can be balanced, and the watching experience of the user can be improved.
Example two
Fig. 2 is a flowchart of a method for displaying information on a video according to a second embodiment of the present disclosure, which is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on a video playing interface, and the device can be realized in a software and/or hardware mode and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 2, the method specifically includes the following steps:
s210, when the touch operation of the touch-controllable element acting on the video playing interface is detected in the video playing process, obtaining feedback content corresponding to the touch operation, wherein the feedback content is generated based on the relevant information of the touch operation and a preset response strategy.
The method for displaying the touch-control element on the video playing interface can comprise the following steps: acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process; and determining the display time of the touchable element during video playing and/or the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and/or the display position.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production.
When the touchable element on the video playing interface is delivered by the server, the specific presentation scheme of the touchable element delivered by the server can refer to the related description in the first embodiment.
And S220, displaying the feedback content through the browser page.
The specific implementation can be as follows: and opening and starting and popping up a browser, and receiving feedback content and rendering and displaying by the browser. The feedback content can be loaded in files such as HTML, XHTML, HTML5, CSS, javascript and the like, after the browser is started, a WebView control is created, the files such as the HTML, XHTML, HTML5, CSS, javascript and the like are analyzed, and the analyzed content is displayed through the WebView control.
After detecting a touch operation on a touch-controllable element on the video playing interface during the video playing process, the method further includes: collecting relevant information of the touch operation; correspondingly, obtaining feedback content generated based on the relevant information of the touch operation and a preset response strategy, and displaying the feedback content through a browser page, wherein the feedback content comprises the following steps: when a set condition is met, acquiring feedback content generated based on a preset response strategy and collected relevant information of touch operation; displaying the feedback content through a browser page; or acquiring feedback content generated based on a preset response strategy and collected relevant information of touch operation; and when the set conditions are met, displaying the feedback content through a browser page.
The collecting of the relevant information of the touch operation in this embodiment may specifically be: reporting the relevant information of the touch operation to a server so as to determine feedback content in the server based on a preset response strategy and the relevant information of the touch operation; the method can also specifically comprise the following steps: caching the relevant information of the touch operation so as to determine feedback content in a video playing client based on a preset response strategy and the relevant information of the touch operation.
As an implementation manner, obtaining feedback content corresponding to the touch operation may specifically be:
reporting the relevant information of the touch operation to a server;
receiving feedback content sent by a server; the feedback content is determined by the server according to a preset response strategy and the received relevant information of the touch operation.
The specific implementation of this embodiment may also be as follows:
reporting the relevant information of the touch operation to a server;
when the set conditions are met, receiving feedback content issued by a server; displaying the feedback content through a browser page; the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation; alternatively, the first and second electrodes may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; and when the set conditions are met, displaying the feedback content through a browser page.
For a specific presentation scheme for receiving the feedback content and presenting the feedback content, reference may be made to the related description in the first embodiment.
When the set conditions are met, the feedback content issued by the server is received and displayed through the browser page.
When the set condition is met, receiving feedback content issued by the server and displaying the feedback content through a browser page, wherein the specific implementation of the method at least comprises the following three schemes:
firstly, when a set time point of video playing is reached, feedback content issued by a server is received and displayed through a browser page; or, receiving feedback content sent by the server in advance, and displaying the feedback content through a browser page when a set time point of video playing is reached. For example, at the initial time when the video starts to play, the feedback contents of all touch elements that may be delivered are received, and then when the touch elements are triggered by the user, the corresponding feedback contents are displayed. For another example, the feedback content is sent when the touchable element is triggered by the user, but the feedback content is displayed after a preset time or after a preset control is triggered.
Secondly, when touch operation on a preset control is detected, sending a response request to a server, receiving feedback content sent by the server according to the response request, and displaying the feedback content through a browser page; the preset control can be displayed in the whole video playing process, and can also be displayed when a preset condition is met;
when the touch operation on the touch-controllable element is detected, the association display can be performed between the touch-controllable element and the preset control. Specifically, the associated display may be performed through an animation effect (for example, an animation effect that an arrow or lightning moves from the touchable element to the preset control at a certain speed), so as to prompt the user that the touch operation has been collected.
Thirdly, when the set time point of video playing is reached, receiving information which is sent by the server and used for displaying the interactive bar elements, and displaying the interactive bar elements according to the information, or receiving information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interaction bar element is detected within a set time period, sending a response request to a server, receiving feedback content issued by the server according to the response request, and displaying the feedback content through a browser page; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touchable element, which may specifically be a picture, a control, a motion picture, and the like.
The response request sent to the server when the touch operation on the preset control is detected can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by a user is different and the feedback content displayed is different are achieved.
The method includes the steps of obtaining feedback content generated according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content through a browser page when a set condition is met, wherein the specific implementation at least includes the following three schemes:
firstly, feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation is obtained, and when a set time point of video playing is reached, the feedback content is displayed through a browser page. For example, after the server generates feedback content based on a preset response policy and the received information related to the touch operation, the server immediately sends the feedback content to the client, and when the end time of video playing is reached, the client displays the received feedback content sent by the server through a browser page.
And secondly, acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received relevant information of the touch operation, and displaying the feedback content through a browser page when the touch operation on the preset control is detected. The preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the last touch element is displayed, or other time points. When the touch operation on the touch-controllable element is detected, the associated display can be performed between the touch-controllable element and the preset control.
Thirdly, acquiring feedback content which is transmitted by the server and generated according to a preset response strategy and received related information of touch operation, and displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements when a set time point of video playing is reached; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content through a browser page. The information of the interactive bar element may be sent by the server in advance, or may be sent by the server when the set time point of video playing is reached.
As another embodiment, obtaining feedback content corresponding to the touch operation may specifically be:
and determining feedback content according to the relevant information of the touch operation and a preset response strategy issued by the server. For example, the preset response policy may be issued to the client by the server before the touchable element is displayed, specifically may be issued to the client before or during video playing, and for example, may be issued to the client together with the configuration information of the touchable element when the configuration information is issued.
The specific implementation of this embodiment may also be as follows:
caching the relevant information of the touch operation;
when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; displaying the feedback content through a browser page; alternatively, the first and second electrodes may be,
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; and when the set conditions are met, displaying the feedback content through a browser page.
When the set condition is met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, wherein the specific implementation at least comprises the following two schemes:
firstly, when a set time point of video playing is reached, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server.
And secondly, when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. This type of approach may specifically be: when the touch operation on the preset control is detected, the feedback content is determined according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and the response strategy issued by the server, so that the effects that the time of the touch operation on the preset control by a user is different and the displayed feedback content is also different are achieved.
The feedback content is determined according to the cached relevant information of the touch operation and a response strategy issued by the server; when the set condition is met, the feedback content is displayed through a browser page, and the specific implementation of the feedback content at least comprises the following two schemes:
firstly, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server, and when a set time point of video playing is reached, the feedback content is displayed through a browser page.
And secondly, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, and displaying the feedback content through a browser page when the touch operation on the preset control is detected.
The information related to the touch operation may include: at least one of the identifier of the touch-controllable element corresponding to the touch operation, the video playing time when the touch operation occurs, and the attribute of the current user, so that different feedback contents corresponding to different touch-controllable elements can be different, and the corresponding feedback contents can also be different when the same touch-controllable element is different but the video playing time is different and the attribute of the current user is different. The identification of the touchable element may include a name, a number, a display location, etc. of the touchable element. The attributes of the current user may include the name, gender, age of the current user, portrait data based on the user's internet operational behavior, and the like.
For example, in addition to determining the feedback content according to the user attribute, the server may determine the subsequent touch-controllable element and/or the configuration information of the touch-controllable element according to the user attribute, and a specific presentation scheme thereof may refer to the related description in the first embodiment.
When the feedback content is displayed through a browser page, the browser page and the video playing interface are displayed on the same screen, and the browser page and the video playing interface are partially overlapped. When the browser page is displayed, the video playing is not influenced, namely the video playing is kept, and the video playing is not interrupted.
The feedback content is displayed through a browser page, and the specific implementation may be: creating a new process, creating a WebView control through the new process, and displaying the feedback content through the WebView control; or, a WebView control is created through a process for playing a video, and the feedback content is displayed through the WebView control. For a specific explanation, reference may be made to the description of the first embodiment.
And pausing the video playing when the browser page is displayed, and continuing playing the video when the browser page is closed. It should be noted that whether to pause the video playing is controllable, specifically, the pausing can be controlled by the server or the client, and a specific control scheme thereof can be referred to in the related description of the first embodiment.
After the feedback content is displayed through the browser page, if a touch operation on the touch-controllable element displayed in the browser page is detected, responding to the touch operation, namely responding to the detected touch operation on the touch-controllable element displayed in the browser page. Wherein responding to the touch operation comprises: and performing at least one of page jump, adding and displaying new content in a browser page and controlling the video playing progress.
It should be noted that there are one or more touchable elements displayed in the browser page, and the response modes corresponding to different touchable elements may be the same or different.
Illustratively, responding to a detected touch operation on a touchable element displayed in the browser page includes: and determining a target time point of video playing progress adjustment corresponding to the touch-controllable element displayed in the browser page, sending the target time point to an application playing the video through the browser, and adjusting the video playing progress to the target time point by the application playing the video.
For a specific implementation scheme of the above control of the video playing progress, reference may be made to the relevant description in the first embodiment.
The response policy in this embodiment may be: and generating feedback content according to the statistical data of the touch operation of one or more users on the touch elements. For example, the feedback content may include: the number of times of touch operations of one user or a certain class of users or all users on the touchable element, for example, the number of times of clicking a certain answer option by all users.
The feedback content in this embodiment may also be feedback content determined by the server side according to a prediction result after predicting the behavior of the current user based on the statistical results of the touchable elements of the current user that have performed the touch operation and the touchable elements of the current user that have not performed the touch operation. That is, the response policy includes: the method comprises the steps of determining touchable elements of which touch operations have been performed by a current user and touchable elements of which touch operations have not been performed by the current user, predicting the behavior of the current user based on the touchable elements of which touch operations have been performed by the current user and the touchable elements of which touch operations have not been performed by the current user, and determining feedback content according to the prediction result.
Specifically, the touchable element is displayed, and the specific implementation manner may be: acquiring a touchable element and configuration information of the touchable element, which is issued by a server and needs to be displayed in a video playing process, wherein the issued touchable element and/or the configuration information of the subsequent issued touchable element are determined according to a prediction result, and the prediction result is a result of predicting the behavior of a current user based on the touchable element of the current user which has performed touch operation and the touchable element of which the touch operation is not performed; and determining the display time of the touchable element during video playing and the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and the display position.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. Specific application examples of each scenario can be found in the related description of the first embodiment.
According to the technical scheme of the embodiment, when the touch operation aiming at the touch-controllable element is detected, the browser displays the feedback content generated based on the relevant information of the touch operation and the preset response strategy so as to respond to the touch operation. Compared with a local page, the content displayed in the browser can be updated and expanded at will according to actual requirements, so that the flexibility and diversity of the displayed content are improved, and the interactivity with the user in the video playing process is enhanced.
According to the technical scheme of the embodiment, the touch-controllable element and the configuration information of the touch-controllable element which need to be displayed in the video playing process can be issued at any time through the server, so that the configuration information of the touch-controllable element can be updated at any time, the touch-controllable element can be dynamically configured and displayed in the video playing process according to actual requirements, and the flexibility and the diversity of the display of the touch-controllable element are improved. The method comprises the steps of displaying a touch element with any content at any time and any position in the video playing process by any display effect, wherein the content, the display effect, the display time, the display position and the like of the touch element can be updated at any time according to business requirements and the like, so that deep interaction can be achieved with a user, compared with the method of displaying feedback content through a local page, the feedback content is displayed through a browser, the display can be performed by adopting a webpage technology, and various contents can be manufactured and displayed according to actual requirements through the webpage technology, so that the richness and the customization degree of the displayable content can be greatly improved. The feedback content can be displayed in a centralized manner by collecting the relevant information of the touch operation firstly, so that the interference degree of the user when watching the video can be reduced, the participation and the interactivity of the user in the video process can be improved, the interference degree of the user when watching the video and the interactivity of the video can be balanced, and the watching experience of the user can be improved.
EXAMPLE III
Fig. 3 is a flowchart of a method for displaying information on a video according to a third embodiment of the present disclosure, which is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on the video, and the device can be realized by software and/or hardware and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 3, the method specifically includes the following steps:
s310, when the touch operation of the touch element acting on the video playing interface is detected in the video playing process, relevant information of the touch operation is collected.
The method for displaying the touchable element on the video playing interface can comprise the following steps: acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process; and determining the display time of the touchable element during video playing and/or the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and/or the display position.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production.
When the touchable element on the video playing interface is delivered by the server, the specific presentation scheme of the touchable element delivered by the server can refer to the related description in the first embodiment.
The collecting of the relevant information of the touch operation may be specifically implemented as follows: reporting the relevant information of the touch operation to a server, and recording the received relevant information of the touch operation by the server; or caching the relevant information of the touch operation locally.
S320, when the set conditions are met, obtaining feedback contents generated according to a preset response strategy and collected relevant information of touch operation; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected touch operation related information, and displaying the feedback content when a set condition is met.
The step S320 may include the following step S321 and step S322.
S321, obtaining feedback content, wherein the feedback content is generated according to a set response strategy and collected relevant information of the touch operation. The specific implementation of obtaining the feedback content may be as follows: sending a response request to a server, receiving feedback content sent by the server according to the response request and displaying the feedback content; the feedback content is generated by the server according to the recorded relevant information of the touch operation and a preset response strategy; the preset control can be displayed in the whole video playing process, and can also be displayed when the setting is met; the response request can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by the user is different and the displayed feedback content is different are achieved. Or determining feedback content according to the cached relevant information of the touch operation and a preset response strategy issued by the server.
And S322, when the touch operation on the preset control is detected, displaying the feedback content. The feedback content can be specifically displayed through a browser page, can also be displayed through a local page, and can also be displayed on a video playing interface. The specific implementation of step S321 and step S322 may also be: step S321: when touch operation on a preset control is detected, feedback content is obtained, wherein the feedback content is display feedback content generated according to a set response strategy and collected relevant information of the touch operation; step S322: and presenting the feedback content.
When the relevant information of the touch operation is collected by reporting the relevant information of the touch operation to the server, as an implementation manner, when a set condition is satisfied, feedback content is obtained, where the feedback content is generated according to a set response policy and the collected relevant information of the touch operation, that is, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is obtained, and the specific implementation may be:
and when the set conditions are met, receiving feedback content issued by the server, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
For a specific presentation scheme for receiving the feedback content and presenting the feedback content, reference may be made to the related description in the first embodiment.
When the set condition is met, the feedback content issued by the server is received, and the specific implementation of the feedback content can at least include the following three schemes:
firstly, when a set time point of video playing is reached, feedback content issued by a server is received. The specific implementation manner of receiving the feedback content can be referred to in the related description of the first embodiment.
Secondly, when touch operation on a preset control is detected, a response request is sent to the server, and feedback content issued by the server according to the response request is received; the preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the first touch-controllable element is displayed, or other time points;
further, when a touch operation on the touch-controllable element is detected, an associated display may be performed between the touch-controllable element and the preset control. Specifically, the association display may be performed through an animation effect (for example, an arrow or an animation effect that lightning moves from a touch-enabled element to a preset control at a certain speed), so as to prompt a user that touch operations have been collected, and prompt the user that corresponding feedback content may be obtained by performing touch operations on the preset control.
Thirdly, when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements, or receiving the information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interaction bar element is detected within a set time period, sending a response request to the server, receiving feedback content sent by the server according to the response request and showing the feedback content (for example, showing the feedback content through a browser page), and of course, determining the feedback content and showing the feedback content according to a response strategy sent by the server in advance; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touchable element in this embodiment, and may specifically be a picture, a control, a motion picture, and the like.
The response request can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by the user is different and the displayed feedback content is different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected information related to touch operation, and displaying the feedback content when a set condition is met, the specific implementation may include the following three schemes:
firstly, feedback content which is sent by a server and generated according to a preset response strategy and received related information of touch operation is obtained, and the feedback content is displayed when a set time point of video playing is reached. The specific implementation manner of presenting the feedback content can be referred to the related description in the first embodiment.
And secondly, acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received relevant information of the touch operation, and displaying the feedback content when the touch operation on a preset control is detected. The preset control can be displayed in the whole process of video playing, and also can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the last touch-controllable element is displayed, or other time points. When the touch operation on the touch-controllable element is detected, the associated display can be performed between the touch-controllable element and the preset control.
Thirdly, acquiring feedback content which is transmitted by the server and generated according to a preset response strategy and the received related information of the touch operation, and displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements when a set time point of video playing is reached; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content. The information of the interactive bar element may be sent by the server in advance, or may be sent by the server when the set time point of video playing is reached.
When the relevant information of the touch operation is collected in a manner of caching the relevant information of the touch operation, as an implementation manner, when a set condition is satisfied, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is acquired, and the specific implementation may be:
and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. For example, the preset response policy may be issued to the client by the server before the touchable element is presented, specifically may be issued to the client before or during video playing, and for example, may be issued to the client together with the configuration information of the touchable element when the configuration information of the touchable element is issued.
When the set condition is met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, wherein the specific implementation at least comprises the following two schemes:
firstly, when a set time point of video playing is reached, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server.
And secondly, when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. This way may specifically be: when the touch operation on the preset control is detected, the feedback content is determined according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and the response strategy issued by the server, so that the effects that the time of the touch operation on the preset control by a user is different and the displayed feedback content is also different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected information related to touch operation, and displaying the feedback content when a set condition is met, where the specific implementation may include the following two schemes:
firstly, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server, and when a set time point of video playing is reached, the feedback content is displayed.
And secondly, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, and displaying the feedback content when the touch operation on the preset control is detected.
The information related to the touch operation may include: at least one of the identifier of the touch-controllable element corresponding to the touch operation, the video playing time when the touch operation occurs, and the attribute of the current user, so that different feedback contents corresponding to different touch-controllable elements can be different, and the corresponding feedback contents can also be different when the same touch-controllable element is different but the video playing time is different and the attribute of the current user is different. The identification of the touchable element may include a name, a number, a display location, etc. of the touchable element. The attributes of the current user may include the name, gender, age of the current user, portrait data based on the user's internet operational behavior, and the like.
For example, in addition to determining the feedback content according to the user attribute, the server may determine the subsequent touch-controllable element and/or the configuration information of the touch-controllable element according to the user attribute, and a specific presentation scheme thereof may refer to the related description in the first embodiment.
When the feedback content is displayed, the feedback content can be displayed through a browser page; or, the feedback content is displayed on a video playing page; or displaying the feedback content on a local page.
When the feedback content is displayed through a browser page, the browser page and the video playing interface are displayed on the same screen, and the browser page and the video playing interface are partially overlapped. When the browser page is displayed, the video playing is not influenced, namely the video playing is kept, and the video playing is not interrupted;
for a specific implementation scheme of presenting the feedback content through the browser page, reference may be made to the related description in the first embodiment.
The feedback content in this embodiment may also be feedback content determined by the server side according to a prediction result after predicting the behavior of the current user based on the statistical results of the touchable elements of the current user that have performed the touch operation and the touchable elements of the current user that have not performed the touch operation. That is, the response policy includes: the method comprises the steps of determining touchable elements of which touch operations have been performed by a current user and touchable elements of which touch operations have not been performed by the current user, predicting the behavior of the current user based on the touchable elements of which touch operations have been performed by the current user and the touchable elements of which touch operations have not been performed by the current user, and determining feedback content according to the prediction result.
Specifically, the touchable element is displayed in a specific implementation manner that: acquiring a touchable element and configuration information of the touchable element, which is issued by a server and needs to be displayed in a video playing process, wherein the issued touchable element and/or the configuration information of the subsequent issued touchable element are determined according to a prediction result, and the prediction result is a result of predicting the behavior of a current user based on the touchable element of the current user which has performed touch operation and the touchable element of which the touch operation is not performed; and determining the display time of the touch-controllable element during video playing and the display position of the touch-controllable element on a video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and the display position.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. The specific application example of each scenario can be referred to the related description in the first embodiment.
According to the technical scheme, when the touch operation aiming at the touch element is detected, the relevant information of the touch operation is collected firstly, and then the feedback content generated based on the relevant information of the touch operation and the preset response strategy is displayed in a concentrated mode under the condition that the preset condition is met, so that the interference degree of the user in the video watching process can be reduced, the participation and the interactivity of the user in the video watching process are improved, namely the interference degree of the user in the video watching process and the interactivity of the video are balanced, and the watching experience of the user is improved.
According to the technical scheme of the embodiment, the touch-controllable element and the configuration information of the touch-controllable element which need to be displayed in the video playing process can be issued at any time through the server, so that the configuration information of the touch-controllable element can be updated at any time, the touch-controllable element can be dynamically configured and displayed in the video playing process according to actual requirements, and the flexibility and the diversity of the display of the touch-controllable element are improved. The method comprises the steps that the touch elements with any content are displayed at any time and any position in the video playing process in any display effect, the content, the display effect, the display time, the display position and the like of the touch elements can be updated at any time according to business requirements and the like, deep interaction can be achieved with a user, and compared with the method that feedback content is displayed through a local page, the feedback content is displayed through a browser and can be displayed through a webpage technology, and various contents can be made and displayed according to actual requirements through the webpage technology, so that the richness and the customization degree of the displayable content can be greatly improved.
Example four
Fig. 4 is a flowchart of a method for displaying information on a video according to a fourth embodiment of the present disclosure, which is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on a video playing interface, and the device can be realized in a software and/or hardware mode and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 4, the method specifically includes the following steps:
s410, acquiring the touchable elements and the configuration information of the touchable elements, which are issued by the server and need to be displayed in the video playing process.
For a specific implementation scheme of obtaining the touchable element issued by the server, reference may be made to the related description of the first embodiment.
S420, determining the display time of the touch-controllable element during video playing and/or the display position of the touch-controllable element on the video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and/or the display position.
The touch-controllable element is displayed according to the display time and the display position, and specific implementation of the touch-controllable element can be referred to in the related description of the first embodiment.
S430, if the touch operation on the displayed touchable element is detected, obtaining feedback content corresponding to the touch operation, wherein the feedback content is generated according to a set response strategy and the relevant information of the touch operation.
Wherein the touch operation may include: the touch interaction operation can be performed by a touch interaction operation, voice or other non-contact interaction operations, for example, the touch interaction operation can include a click operation and/or a sliding operation.
The feedback content corresponding to the touch operation is obtained, and the specific implementation may be as follows:
reporting the relevant information of the touch operation to a server, and recording the received relevant information of the touch operation by the server; when touch operation on a preset control is detected, sending a response request to a server, and receiving feedback content sent by the server; the feedback content is recorded by the server side according to a preset response strategy; generating related information of touch operation; alternatively, the first and second electrodes may be,
or caching the relevant information of the touch operation locally; and when the touch operation on the preset control is detected, determining feedback content according to a preset response strategy issued by the server in advance and the cached related information of the touch operation.
And S440, displaying the feedback content through the browser page.
For specific implementation of the feedback content displayed by the browser page, reference may be made to the related description of the first embodiment.
Illustratively, after detecting the touch operation on the displayed touchable element, the method further comprises: collecting relevant information of the touch operation; correspondingly, obtaining feedback content corresponding to the touch operation, and displaying the feedback content through a browser page, including: when a set condition is met, feedback content corresponding to the touch operation is obtained; displaying the feedback content through a browser page; or acquiring feedback content corresponding to the touch operation; and when the set conditions are met, displaying the feedback content through a browser page.
The collecting of the relevant information of the touch operation in this embodiment may specifically be: reporting the relevant information of the touch operation to a server side so as to determine feedback content in the server side based on a preset response strategy and the relevant information of the touch operation; the method can also be specifically as follows: caching the relevant information of the touch operation so as to determine feedback content in a video playing client based on a preset response strategy and the relevant information of the touch operation. The specific implementation scheme can be seen in the related description of the first embodiment.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. Specific application examples of each scenario can be found in the related description of the first embodiment.
According to the technical scheme of the embodiment, the touch-controllable element with any content is displayed at any time and any position in the video playing process by any display effect, the content, the display effect, the display time, the display position and the like of the touch-controllable element can be updated at any time according to business requirements and the like, so that deep interaction can be performed with a user, compared with the situation that feedback content is displayed through a local page, the feedback content is displayed through a browser, the feedback content can be displayed by adopting a webpage technology, various contents can be made and displayed according to actual requirements through the webpage technology, and the richness and the customization degree of the displayable content can be greatly improved. The feedback content can be displayed in a centralized manner by collecting the relevant information of the touch operation firstly, so that the interference degree of the user when watching the video can be reduced, the participation and the interactivity of the user in the video process can be improved, the interference degree of the user when watching the video and the interactivity of the video can be balanced, and the watching experience of the user can be improved.
EXAMPLE five
Fig. 5 is a flowchart of a method for displaying information on a video according to a fifth embodiment of the present disclosure, where the fifth embodiment is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on the video, and the device can be realized by software and/or hardware and integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 5, the method specifically includes the following steps:
s510, the touchable elements and the configuration information of the touchable elements, which are sent by the server and need to be displayed in the video playing process, are obtained.
For a specific implementation scheme of obtaining the touchable element issued by the server, reference may be made to the related description of the first embodiment.
S520, determining the display time of the touch-controllable element during video playing and/or the display position of the touch-controllable element on the video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and/or the display position.
The touchable element is presented according to the presentation time and the presentation position, and specific implementation thereof can be as follows with reference to the related description of the first embodiment.
S530, if the touch operation on the displayed touchable element is detected, collecting relevant information of the touch operation.
The collecting of the relevant information of the touch operation may be specifically implemented as follows: reporting the relevant information of the touch operation to a server, and recording the received relevant information of the touch operation by the server; or caching the relevant information of the touch operation locally.
And S540, when the touch operation on the preset control is detected, obtaining feedback content, wherein the feedback content is generated according to a set response strategy and collected relevant information of the touch operation.
For specific implementation of obtaining the feedback content, reference may be made to the related description of the first embodiment.
And S550, displaying the feedback content.
The feedback content can be specifically displayed through a browser page, can also be displayed through a local page, and can also be displayed on a video playing interface. For specific implementation of the feedback content displayed by the browser page, reference may be made to the related description of the first embodiment.
After the feedback content is presented through the browser page, if a touch operation on a touch-enabled element displayed in the browser page is detected, the touch operation is responded, and a specific implementation scheme may refer to the related description of the first embodiment.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. Specific application examples of each scenario can be found in the related description of the first embodiment.
According to the technical scheme of the embodiment, the touch-controllable element and the configuration information of the touch-controllable element which need to be displayed in the video playing process are issued at any time through the server, so that the configuration information of the touch-controllable element can be updated at any time, the touch-controllable element can be dynamically configured and displayed in the video playing process according to actual requirements, and the flexibility and the diversity of the display of the touch-controllable element are improved. The method and the device have the advantages that the relevant information of the touch operation is collected firstly, then the feedback content is displayed in a centralized mode, accordingly, the interference degree of a user when the user watches the video can be reduced, the participation and the interactivity of the user in the video process are improved, the interference degree of the user when the user watches the video and the interactivity of the video are balanced, and the watching experience of the user is improved.
According to the technical scheme of the embodiment, the touch elements with any content can be displayed at any time and any position in the video playing process in any display effect, the content, the display effect, the display time, the display position and the like of the touch elements can be updated at any time according to business requirements and the like, deep interaction with a user can be achieved, compared with the fact that feedback content is displayed through a local page, the feedback content is displayed through a browser, a webpage technology can be used for displaying, various contents can be made and displayed according to actual requirements through the webpage technology, and therefore the richness and the customization degree of the displayable content can be greatly improved.
EXAMPLE six
Fig. 6 is a flowchart of a method for displaying information on a video according to a sixth embodiment of the present disclosure, where this embodiment is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on the video, and the device can be realized by software and/or hardware and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 6, the method specifically includes the following steps:
s610, when the touch operation of the touch element acting on the video playing interface is detected in the video playing process, relevant information of the touch operation is collected.
The method for displaying the touchable element on the video playing interface can comprise the following steps: acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process; and determining the display time of the touchable element during video playing and/or the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and/or the display position.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production.
When the touchable element on the video playing interface is delivered by the server, reference may be made to the related description in the first embodiment for a specific presentation scheme of the touchable element delivered by the server.
The collecting of the relevant information of the touch operation may be specifically implemented as follows: reporting the relevant information of the touch operation to a server, and recording the received relevant information of the touch operation by the server; or caching the relevant information of the touch operation locally.
S620, when the touch operation on the preset control is detected, feedback content is obtained, and the feedback content is generated according to a set response strategy and collected relevant information of the touch operation.
For specific implementation of obtaining the feedback content, reference may be made to the related description in the first embodiment.
And S630, displaying the feedback content through the browser page.
For a specific implementation scheme of presenting the feedback content through the browser page, reference may be made to the related description in the first embodiment.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. Specific application examples of each scenario can be found in the related description of the first embodiment.
According to the technical scheme, when the touch operation aiming at the touch element is detected, the relevant information of the touch operation is collected firstly, and then the feedback content generated based on the relevant information of the touch operation and the preset response strategy is displayed in a centralized manner, so that the interference degree of the user in the video watching process can be reduced, the participation and the interactivity of the user in the video watching process are improved, and the watching experience of the user is improved. And when the touch operation aiming at the touchable element is detected, presenting feedback content generated based on the relevant information of the touch operation and a preset response strategy through the browser. Compared with a local page, the content displayed in the browser can be updated and expanded at will according to actual requirements, so that the flexibility and diversity of the displayed content are improved, and the interactivity with the user in the video playing process is enhanced.
According to the technical scheme of the embodiment, the touch-controllable element and the configuration information of the touch-controllable element which need to be displayed in the video playing process can be issued at any time through the server, so that the configuration information of the touch-controllable element can be updated at any time, the touch-controllable element can be dynamically configured and displayed in the video playing process according to actual requirements, and the flexibility and the diversity of the display of the touch-controllable element are improved. The method comprises the steps of displaying a touch element with any content at any time and any position in the video playing process by any display effect, wherein the content, the display effect, the display time, the display position and the like of the touch element can be updated at any time according to business requirements and the like, so that deep interaction can be achieved with a user, compared with the method of displaying feedback content through a local page, the feedback content is displayed through a browser, the display can be performed by adopting a webpage technology, and various contents can be manufactured and displayed according to actual requirements through the webpage technology, so that the richness and the customization degree of the displayable content can be greatly improved.
EXAMPLE seven
Fig. 7 is a flowchart of a method for displaying information on a video according to a seventh embodiment of the present disclosure. The method can be executed by a device for displaying information on the video, and the device can be realized by software and/or hardware and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 7, the method specifically includes the steps of:
and S710, acquiring the touchable elements and the configuration information of the touchable elements, which are issued by the server and need to be displayed in the video playing process.
For a specific implementation scheme of obtaining the touchable element issued by the server, reference may be made to the related description of the first embodiment.
S720, determining the display time of the touch-controllable element during video playing and/or the display position of the touch-controllable element on the video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and/or the display position.
The touch-controllable element is displayed according to the display time and the display position, and specific implementation of the touch-controllable element can be referred to in the related description of the first embodiment.
S730, if a touch operation on the displayed touchable element is detected, collecting related information of the touch operation.
The collecting of the relevant information of the touch operation may be specifically implemented as follows: reporting the relevant information of the touch operation to a server, and recording the received relevant information of the touch operation by the server; or caching the relevant information of the touch operation locally.
And S740, when the touch operation on the preset control is detected, obtaining feedback content, wherein the feedback content is generated according to a set response strategy and the collected relevant information of the touch operation.
For specific implementation of obtaining the feedback content, reference may be made to the related description of the first embodiment.
And S750, displaying the feedback content through the browser page.
For specific implementation of the feedback content displayed by the browser page, reference may be made to the related description of the first embodiment.
The embodiment can be applied to scenes such as voting, answering, searching, shopping and the like. Specific application examples of each scenario can be found in the related description of the first embodiment.
According to the technical scheme of the embodiment, the touch-controllable element with any content is displayed at any time and any position in the video playing process by any display effect, the content, the display effect, the display time, the display position and the like of the touch-controllable element can be updated at any time according to business requirements and the like, deep interaction can be performed with a user, the feedback content is displayed in a centralized manner by collecting related information of touch operation firstly, the interference degree of the user when the user watches the video can be reduced, the participation and the interactivity of the user in the video process are improved, the interference degree of the user when the user watches the video and the interactivity of the video are balanced, and the watching experience of the user is improved. Compared with the feedback content displayed through the local page, the feedback content displayed through the browser can be displayed by adopting a webpage technology, and various contents can be made and displayed according to actual requirements through the webpage technology, so that the richness and the customization degree of the displayable contents can be greatly improved.
Example eight
Fig. 8 is a flowchart of a method for displaying information on a video according to an eighth embodiment of the present disclosure, where the present embodiment is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on the video, and the device can be realized by software and/or hardware and integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 8, the method specifically includes the following steps:
s810, when a touch operation of a touch element acting on a video playing interface is detected in the video playing process, obtaining feedback content generated according to a preset response strategy and relevant information of the touch operation; the related information of the touch operation comprises user attributes.
Wherein, the step S810 may include the following steps S811-S813:
s811, acquiring the touchable elements and the configuration information of the touchable elements which are issued by the server and need to be displayed in the video playing process.
S812, determining the display time of the touch-controllable element during video playing and/or the display position of the touch-controllable element on the video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and/or the display position.
S813, if the touch operation on the displayed touchable element is detected, obtaining feedback content corresponding to the touch operation; the feedback content is generated according to a set response policy and a user attribute corresponding to the touch operation.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production. For a specific display scheme of the touchable element issued by the server, reference may be made to the related description in the first embodiment.
Here, the specific method for acquiring the user attribute may be: acquiring user attributes such as the name and age of a user from user registration information stored in a server or a client; the server can also count the internet behavior data of the user, and generate data of user attributes, such as user portrait data, according to the statistical result.
In general, user attributes may include: user identification, name, age, gender, geographic location, educational background, marital status, fertility status, industry, occupation, content preferences (such as sports, entertainment, etc.), online shopping interests (such as apparel, mother-infant, etc.), environmental attributes (such as time, weather, etc.), consumer capabilities, device attributes of the device being used.
It should be noted that the content of the user attribute is not limited to the above example, and any information related to the user and capable of describing the attribute of the user is within the scope of the present invention.
As an implementation manner, obtaining feedback content corresponding to the touch operation may specifically be:
reporting the user attribute corresponding to the touch operation to a server;
receiving feedback content sent by a server; the feedback content is determined by the server according to a preset response strategy and the received user attribute corresponding to the touch operation. Certainly, when the server determines the feedback content according to the preset response policy and the received user attribute corresponding to the touch operation, the server may also determine the feedback content by combining information such as an ID of a touch-enabled element corresponding to the touch operation, video playing time, and the like.
When the set conditions are met, the feedback content issued by the server is received and displayed.
When the set condition is met, receiving feedback content issued by the server and displaying the feedback content, wherein the specific implementation at least comprises the following three schemes:
firstly, when a set time point of video playing is reached, receiving feedback content issued by a server and displaying the feedback content; or, receiving feedback content sent by the server in advance, and displaying the feedback content when a set time point of video playing is reached. For example, at the initial time when the video starts to play, the feedback contents of all touch elements that may be delivered are received, and then when the touch elements are triggered by the user, the corresponding feedback contents are displayed. For another example, the feedback content is sent when the touchable element is triggered by the user, but the feedback content is displayed after a preset time or after a preset control is triggered.
Secondly, when touch operation on a preset control is detected, sending a response request to a server, receiving feedback content issued by the server according to the response request, and displaying the feedback content; the preset control can be displayed in the whole video playing process, and can also be displayed when a preset condition is met;
when the touch operation on the touch-controllable element is detected, the association display can be performed between the touch-controllable element and the preset control. Specifically, the association display may be performed through an animation effect (for example, an animation effect that an arrow or lightning moves from the touchable element to a preset control at a certain speed), so as to prompt the user that the touch operation has been collected.
Thirdly, when the set time point of video playing is reached, receiving information which is sent by the server and used for displaying the interactive bar elements, and displaying the interactive bar elements according to the information, or receiving information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interactive bar element is detected within a set time period, sending a response request to the server, receiving feedback content issued by the server according to the response request, and displaying the feedback content; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touchable element, which may specifically be a picture, a control, a motion picture, and the like.
As another embodiment, obtaining feedback content corresponding to the touch operation may specifically be:
and determining feedback content according to the user attribute corresponding to the touch operation and a preset response strategy issued by the server. Of course, when determining the feedback content according to the preset response policy and the user attribute corresponding to the touch operation, the client may also determine the feedback content by combining information such as the ID of the touch element corresponding to the touch operation, the video playing time, and the like.
Wherein when the user attribute comprises a geographic location, the feedback content comprises: and the information of other users watching the video and/or the POI information of the points of interest in the preset range of the geographic position are/is positioned in the preset range of the geographic position.
For example, when a touch operation on a displayed touchable element is detected, a geographic position where a current user is located is obtained through a positioning device in terminal equipment where a video playing client is located, and the geographic position is reported to a server as a user attribute, after the server receives the geographic position of the current user, feedback content can be generated according to the received geographic position of the current user, for example, other users watching videos located within a preset range of the geographic position of the current user are determined, the feedback content is generated according to information of the other users and is sent to the video playing client, so that the current user can know other users nearby the current video watching videos, pay attention to accounts of the other users interested based on the feedback content, or add the other users interested as friends. If the interested other users are friends, the video playing client may send a friend adding request to the server, where the friend adding request may carry basic information of the current user, such as a nickname, an age, a gender, a location, common friend information, and the like, after receiving the friend adding request, the server sends the basic information of the current user to the video playing client used by the interested other users to prompt the interested other users whether to add the current user as a friend, and if it is detected that the interested other users add the current user as a friend, the server may send information of successful addition as feedback content to the video playing client used by the current user to prompt the current user that the friend is successfully added.
After receiving the geographic position of the current user, the server can also determine point of interest (POI) information near the geographic position according to the received geographic position of the current user, generate feedback content according to the POI information and send the feedback content to the video playing client, so that the current user can know which POIs are nearby, and the POIs can comprise shopping malls, gas stations, hotels, restaurants, scenic spots, bus stations and the like. For example, when a video is played to a picture of a certain chain restaurant, after detecting that a user clicks a certain touch-controllable element displayed in the picture, the client sends the geographic position of the user and the touch-controllable element ID to the server, and the server determines that video playing content corresponding to the touch-controllable element ID includes the chain restaurant, searches for the same chain restaurant near the geographic position according to the current geographic position of the user, generates feedback content according to the search result, and sends the feedback content to the client so as to inform the user of information such as addresses and telephones of the same chain restaurant near the user.
Wherein, when the user attribute includes a content preference and the content preference is a favorite video category, a scenic spot type or an item type, the feedback content includes: the video information of the video category, the scenery spot information of the scenery spot type or the article information of the article type. For example, a video category preferred by the user may be determined according to a video viewing record of the user, and the video category is sent to the server as a user attribute, and when a touch operation on the displayed touchable element is detected, the server may determine feedback content based on the video category preferred by the user, for example, rank the feedback information, place the video category most interested by the user at the top of the feedback page, and then generate the feedback content. For example, in a search scenario, when a search icon displayed near a star in a movie video is clicked, the favorite movie categories of the user, such as comedy, action, horror, and the like, may be determined according to the video viewing record of the user, and the server obtains all movies shown by the star and sorts the movies based on the favorite movie categories of the user, so as to display the favorite movie categories of the user first in the feedback content. For another example, the scenery spot type or the article type preferred by the user can be determined according to the browsing record of the user and/or the basic information of the user, after the fact that the user clicks the touch-controllable element for recommending information is detected, the client sends the scenery spot type or the article type preferred by the user to the server as the user attribute, the server can search the scenery spot of the type based on the scenery spot type preferred by the user, sort the search result based on the distance from the position where the user is located, or search the article of the type based on the article type preferred by the user, and generate feedback content according to the search result; for another example, after it is detected that the user clicks the touch-controllable element for recommending information, the client sends the ID of the current user to the server as the user attribute, the server searches for the portrait data of the current user according to the ID of the current user, determines the type of scenic spot or the type of article preferred by the user according to the portrait data, searches for the scenic spot of the type based on the type of scenic spot preferred by the user, and can sort the search results based on the distance from the position where the user is located, or search for the type of article based on the type of article preferred by the user, and generate feedback content according to the search results, so as to display the search results interested by the user and improve the user experience.
And S820, displaying the feedback content.
The feedback content can be specifically displayed through a browser page, can also be displayed through a local page, and can also be displayed on a video playing interface. For specific implementation of the feedback content displayed by the browser page, reference may be made to the related description of the first embodiment.
Exemplarily, after detecting the touch operation on the touchable element, the method further includes: collecting relevant information of the touch operation; correspondingly, obtaining feedback content generated according to a preset response strategy and the relevant information of the touch operation, and displaying the feedback content, wherein the feedback content comprises: when the set conditions are met, acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected relevant information of touch operation; and when a set condition is met, displaying the feedback content.
The collecting of the relevant information of the touch operation in this embodiment may specifically be: reporting the relevant information of the touch operation to a server side so as to determine feedback content in the server side based on a preset response strategy and the relevant information of the touch operation; the method can also be specifically as follows: caching the relevant information of the touch operation so as to determine feedback content in a video playing client based on a preset response strategy and the relevant information of the touch operation.
When the relevant information of the touch operation is collected by reporting the relevant information of the touch operation to the server, as an implementation manner, when a set condition is met, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is acquired, and the specific implementation may be:
and when the set conditions are met, receiving feedback content issued by the server, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
For a specific presentation scheme for receiving the feedback content and presenting the feedback content, reference may be made to the related description in the first embodiment.
When the set condition is met, the feedback content issued by the server is received, and the specific implementation of the feedback content can at least include the following three schemes:
firstly, when a set time point of video playing is reached, feedback content issued by a server is received. The specific implementation manner of receiving the feedback content can be referred to in the related description of the first embodiment.
Secondly, when touch operation on a preset control is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request; the preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the first touch-controllable element is displayed, or other time points;
further, when a touch operation on the touch-controllable element is detected, an associated display may be performed between the touch-controllable element and the preset control. Specifically, the associated display may be performed through an animation effect (for example, an arrow or an animation effect that lightning moves from a touch-enabled element to a preset control at a certain speed), so as to prompt the user that the touch operation has been collected, and prompt the user that corresponding feedback content may be obtained by performing the touch operation on the preset control.
Thirdly, when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements, or receiving the information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interaction bar element is detected within a set time period, sending a response request to the server, receiving feedback content sent by the server according to the response request and showing the feedback content (for example, showing the feedback content through a browser page), and of course, determining the feedback content and showing the feedback content according to a response strategy sent by the server in advance; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touchable element in this embodiment, and may specifically be a picture, a control, a motion picture, and the like.
The response request can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by the user is different and the displayed feedback content is different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected information related to touch operation, and displaying the feedback content when a set condition is met, the specific implementation may include the following three schemes:
firstly, feedback content which is sent by a server and generated according to a preset response strategy and received related information of touch operation is obtained, and the feedback content is displayed when a set time point of video playing is reached. The specific implementation manner of this feedback content presentation can be referred to in the description of the first embodiment.
And secondly, acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received related information of the touch operation, and displaying the feedback content when the touch operation on the preset control is detected. The preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the last touch element is displayed, or other time points. When the touch operation on the touch-controllable element is detected, the associated display can be performed between the touch-controllable element and the preset control.
Thirdly, acquiring feedback content which is transmitted by the server and generated according to a preset response strategy and the received related information of the touch operation, and displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements when a set time point of video playing is reached; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content. The information of the interactive bar element may be issued in advance by the server, or may be issued by the server when the set time point of video playing is reached.
When the relevant information of the touch operation is collected in a manner of caching the relevant information of the touch operation, as an implementation manner, when a set condition is satisfied, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is obtained, which may be specifically implemented as:
and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. For example, the preset response policy may be issued to the client by the server before the touchable element is displayed, specifically may be issued to the client before or during video playing, and for example, may be issued to the client together with the configuration information of the touchable element when the configuration information is issued.
When the set condition is met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, wherein the specific implementation at least comprises the following two schemes:
firstly, when a set time point of video playing is reached, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server.
And secondly, when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. This type of approach may specifically be: when the touch operation on the preset control is detected, the feedback content is determined according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and the response strategy issued by the server, so that the effects that the time of the touch operation on the preset control by a user is different and the displayed feedback content is also different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected information related to touch operation, and displaying the feedback content when a set condition is met, where the specific implementation may include the following two schemes:
firstly, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server, and when a set time point of video playing is reached, the feedback content is displayed.
And secondly, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, and displaying the feedback content when the touch operation on the preset control is detected.
Wherein, the relevant information of the touch operation further comprises: the method comprises the steps of obtaining the identification of the touch-controllable element corresponding to the touch operation and/or the video playing time when the touch operation occurs, so that the feedback contents corresponding to different touch-controllable elements can be different, and the feedback contents corresponding to the same touch-controllable element but with different video playing time and different current user attributes can also be different. The identification of the touchable element may include a name, a number, a display location, etc. of the touchable element.
For example, after reporting the information related to the touch operation to the server, the method further includes: receiving the touch-controllable elements and the configuration information of the touch-controllable elements which are subsequently issued by the server, wherein the configuration information of the touch-controllable elements and/or the touch-controllable elements which are subsequently issued is determined according to the user attributes; and determining the display time of the touchable element during video playing and the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and the display position. That is to say, in addition to determining the feedback content according to the user attribute, the server may determine the subsequent touch-controllable element and/or the configuration information of the touch-controllable element according to the user attribute, and the specific presentation scheme may refer to the related description in the first embodiment.
When the feedback content is displayed, the video playing process is not interrupted; or if the displayed feedback content includes the content of the preset category, controlling to pause the video playing, and if the displayed feedback content does not include the content of the preset category, determining not to pause the video playing.
It should be noted that whether to pause the video playing is controllable, specifically, the pausing can be controlled by the server or the client, and a specific control scheme thereof can be referred to in the related description of the first embodiment.
In this embodiment, when determining feedback content according to a user attribute and a preset response policy, for the same touch-controllable element, different feedback contents may be corresponding to different user attributes, specifically, the feedback contents themselves are different, and the presentation forms and/or presentation timings of the feedback contents are different; wherein, the presentation form includes a position, a presentation effect (such as a color, a shape, a style, a size), and the like. The display timing includes immediate display or display after a certain time. For different examples of the feedback content itself, if the age in the user attribute is smaller than a certain age value, the feedback content may be a song played by children, and if the age in the user attribute is larger than a certain age value, the feedback content may be a song played by adults. For different examples of the presentation form of the feedback content, if the age in the user attribute is smaller than a certain age value, the response mode may present an article content in a smaller font, and if the age in the user attribute is larger than the certain age value, the response mode may present an article content in a larger font. For different examples of the presentation time of the feedback content, if the current attribute is determined to be the vip user according to the user attribute, the feedback content is immediately presented after being acquired, and if the current attribute is determined not to be the vip user according to the user attribute, the feedback content is presented after a certain time of being acquired. In addition to determining the feedback content according to the user attribute, the server may determine the configuration information of the touchable element and/or the touchable element that is subsequently delivered according to the user attribute, and the corresponding client receives the configuration information of the touchable element and/or the touchable element that is subsequently delivered by the server and is determined according to the user attribute, and then returns to perform S820. Therefore, a series of touch elements issued in the playing process of a video correspond to a series of interaction links, and the interaction links can be different according to different user attributes. For example, in an answer scene, the server may determine a touchable element to be issued subsequently according to user attributes such as the age and the academic calendar of the user, for example, if the academic calendar of the user is low, the test question may be set to a form of a selection question or a judgment question, so as to reduce the difficulty of the test question and enhance the participation of the user; if the user learns the higher calendar, the test questions can be set to be in a blank filling form so as to improve the difficulty of the test questions and enhance the challenge of the user.
It should be noted that the implementation manner of generating the feedback content according to the user attribute is not limited to the above example, and any manner of generating the feedback content based on the user attribute is within the protection scope of the present embodiment.
According to the technical scheme, when the touch operation of the touch element on the video playing interface is detected, the touch operation is responded according to the preset response strategy and the user attribute, and the corresponding feedback content is generated, so that different responses can be performed for different users, the purpose of performing personalized response according to the user attribute is achieved, and the user experience is improved.
Example nine
Fig. 9 is a flowchart of a method for displaying information on a video according to a ninth embodiment of the present disclosure, where the present embodiment is applicable to a case where information is displayed on a video playing interface. The method can be executed by a device for displaying information on a video playing interface, and the device can be realized in a software and/or hardware mode and integrated in a terminal with a video playing function, such as a smart phone, a tablet computer and the like. Referring to fig. 9, the method specifically includes the following steps:
s910, when a touch operation of a touch element acting on a video playing interface is detected in a video playing process, obtaining feedback content generated according to a preset response strategy and relevant information of the touch operation; the relevant information of the touch operation comprises video playing time corresponding to the touch operation.
The step S910 may include the following steps S911 to S913:
and S911, acquiring the touch elements and the configuration information of the touch elements, which are transmitted by the server and need to be displayed in the video playing process.
S912, determining the display time of the touch-controllable element during video playing and/or the display position of the touch-controllable element on the video playing interface according to the configuration information of the touch-controllable element, and displaying the touch-controllable element according to the display time and/or the display position.
S913, if the touch operation on the displayed touchable element is detected, obtaining feedback content corresponding to the touch operation; the feedback content is generated according to the set response strategy and the video playing time corresponding to the touch operation.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production. When the touchable element on the video playing interface is issued by the server, the specific presentation scheme may refer to the related description in the first embodiment.
Here, the video playing time may be any information that can play a role of time positioning, such as a time stamp, a frame number, and the like. The method for determining the video playing time corresponding to the touch operation on the touchable element may be: determining the presentation time corresponding to the touchable element (for example, determining the presentation time corresponding to the touchable element through configuration information of the touchable element issued by a server), taking the presentation time as video playing time corresponding to the touch operation, and also determining a playing time point of a video when the touch operation is detected as the video playing time corresponding to the touch operation. The video playing time corresponding to the touch operation can be reported to the server immediately when the touch operation on the touch element is detected, or can be reported when a set condition is met, for example, when a set time point of video playing is reached or the touch operation on a preset control is detected, the video playing time corresponding to the touch operation is reported to the server.
As an embodiment, obtaining feedback content corresponding to a touch operation may specifically be:
reporting the video playing time corresponding to the touch operation to a server;
receiving feedback content sent by a server; the feedback content is determined by the server according to a preset response strategy and the video playing time corresponding to the received touch operation. Of course, when the server determines the feedback content according to the preset response policy and the video playing time corresponding to the received touch operation, the server may also determine the feedback content by combining information such as the ID and the user attribute of the touch element corresponding to the touch operation.
When the set conditions are met, the feedback content issued by the server is received and displayed.
When the set condition is met, receiving feedback content issued by the server and displaying the feedback content, wherein the specific implementation at least comprises the following three schemes:
firstly, when a set time point of video playing is reached, receiving feedback content issued by a server and displaying the feedback content; or, receiving the feedback content sent by the server in advance, and displaying the feedback content when the set time point of video playing is reached. For example, at the initial time when the video starts to play, the feedback contents of all touch elements that may be delivered are received, and then when the touch elements are triggered by the user, the corresponding feedback contents are displayed. For another example, the feedback content is sent when the touchable element is triggered by the user, but the feedback content is displayed after a preset time or after a preset control is triggered.
Secondly, when touch operation on a preset control is detected, sending a response request to a server, receiving feedback content issued by the server according to the response request, and displaying the feedback content; the preset control can be displayed in the whole video playing process, and can also be displayed when a preset condition is met;
when the touch operation on the touch-controllable element is detected, the association display can be performed between the touch-controllable element and the preset control. Specifically, the association display may be performed through an animation effect (for example, an animation effect that an arrow or lightning moves from the touchable element to a preset control at a certain speed), so as to prompt the user that the touch operation has been collected.
Thirdly, when the set time point of video playing is reached, receiving information which is sent by the server and used for displaying the interactive bar elements, and displaying the interactive bar elements according to the information, or receiving information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interactive bar element is detected within a set time period, sending a response request to the server, receiving feedback content issued by the server according to the response request, and displaying the feedback content; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touchable element, which may be specifically a picture, a control, a motion picture, or the like.
As another embodiment, obtaining feedback content corresponding to the touch operation may specifically be:
and determining feedback content according to the video playing time corresponding to the touch operation and a preset response strategy issued by the server. Of course, when the client determines the feedback content according to the preset response policy and the video playing time corresponding to the touch operation, the feedback content may also be determined by combining information such as the ID and the user attribute of the touch element corresponding to the touch operation.
In this embodiment, when determining feedback content according to video playing time and a preset response policy, for the same touchable element, different feedback contents may be corresponding to different video playing times, specifically, the feedback contents themselves may be different, and the presentation forms and/or presentation timings of the feedback contents may be different; wherein, the presentation form includes a position, a presentation effect (such as a color, a shape, a style, a size), and the like. The display timing includes immediate display or display after a certain time. For different examples of the feedback content, in an answer scene, it is assumed that an answer option serving as a touchable element is continuously displayed for 4 seconds, if the video playing time when the touch operation on the touchable element is detected is the first 2 seconds of the continuous display of the answer option, the feedback content may include a faster answer speed, which is located in the first 10% of all answer players, and if the video playing time when the touch operation on the touchable element is detected is the last 2 seconds of the continuous display of the answer option, the feedback content may include a slower answer speed, which is located in the last 30% of all answer players. For different examples of the presentation forms of the feedback content, if the video playing time when the touch operation on the touchable element is detected is the first 2 seconds of the continuous presentation of the answer option, the feedback content may include a faster answer speed and is located in the first 10% of all the answer players, and the adopted font color may be warm, and if the video playing time when the touch operation on the touchable element is detected is the last 2 seconds of the continuous presentation of the answer option, the feedback content may include a slower answer speed and is located in the last 30% of all the answer players, and the adopted font color may be cool. For different examples of showing moments of the feedback content, if it is detected that the video playing time of the touch operation on the touch-controllable element is close to the time for publishing the answer in the video, whether the user answers the question or not is immediately displayed, and if it is detected that the video playing time of the touch operation on the touch-controllable element is longer than the time for publishing the answer in the video, whether the user answers the question or not is displayed after a certain time.
In this embodiment, the server determines the feedback content according to the preset response policy and the video playing time corresponding to the touch operation, and the specific implementation may be as follows: and determining video playing content corresponding to the video playing time, and determining feedback content according to the video playing content. The specific implementation of determining the video playing content corresponding to the video playing time may be: and acquiring a video frame corresponding to the video playing time in the video, and determining video playing content corresponding to the video playing time based on the video frame. Specifically, the video playing content in the video frame can be identified by adopting an image identification algorithm, and the video playing content in the video frame can also be identified by adopting a neural network model which is trained in advance and used for identifying the image content. For example, the following steps are carried out: for a microblog interest scene: displaying a picture of 'paying attention to the microblog' at a certain position at a certain time point in the video playing process, wherein the display duration of the picture can be a longer time, such as 10s; after a picture written with 'concern about the microblog' is clicked by a user at a playing time point a, an identifier of the picture and the playing time point a are sent to a server, the server determines that a program honoured guest A is displayed beside the picture at the playing time point according to the received identifier of the picture and the playing time point a, a microblog homepage of the honoured guest A is obtained, files such as HTML, XHTML, HTML5, CSS and javascript are generated based on the microblog homepage, the files such as the HTML, TMXHL, HTML5, CSS and javascript are issued to a client, and the client displays feedback contents carried by the files such as the HTML, XHTML, HTML5, CSS and javascript, namely the microblog homepage of the honoured guest A, in a started browser.
And S920, displaying the feedback content.
The feedback content can be specifically displayed through a browser page, can also be displayed through a local page, and can also be displayed on a video playing interface. For a specific implementation scheme of presenting feedback content through a browser page, reference may be made to the related description of the first embodiment.
The same touchable element may be issued multiple times in the video playing process of the same video or different videos, the feedback content may be displayed based on the time by collecting the actual time when the touchable element is actually touched by the user, and the analysis may be performed based on the time and/or times when each touchable element is touched (for example, the time and/or times triggered by the same user, or the time and/or times triggered by multiple or all users), so as to execute a business policy based on the analysis result, for example, optimize the issuing time and/or issuing object of the touchable element (i.e., the user receiving the touchable element) based on the analysis result.
Exemplarily, after detecting the touch operation on the touchable element, the method further includes: collecting relevant information of the touch operation; correspondingly, obtaining feedback content generated according to a preset response strategy and the relevant information of the touch operation, and displaying the feedback content, wherein the feedback content comprises: when the set conditions are met, acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected relevant information of touch operation; and when a set condition is met, displaying the feedback content.
The collecting of the relevant information of the touch operation in this embodiment may specifically be: reporting the relevant information of the touch operation to a server side so as to determine feedback content in the server side based on a preset response strategy and the relevant information of the touch operation; the method can also be specifically as follows: caching the relevant information of the touch operation so as to determine feedback content in a video playing client based on a preset response strategy and the relevant information of the touch operation.
When the relevant information of the touch operation is collected by reporting the relevant information of the touch operation to the server, as an implementation manner, when a set condition is met, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is acquired, and the specific implementation may be:
and when the set conditions are met, receiving feedback content issued by the server and displaying the feedback content, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
For a specific presentation scheme for receiving the feedback content and presenting the feedback content, reference may be made to the related description in the first embodiment.
When the set condition is met, the feedback content issued by the server is received, and the specific implementation of the feedback content can at least include the following three schemes:
firstly, when a set time point of video playing is reached, feedback content issued by a server is received. The specific implementation manner of receiving the feedback content can be referred to in the related description of the first embodiment.
Secondly, when touch operation on a preset control is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request; the preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the first touch element is displayed, or other time points;
further, when a touch operation on the touch-controllable element is detected, an associated display may be performed between the touch-controllable element and the preset control. Specifically, the associated display may be performed through an animation effect (for example, an arrow or an animation effect that lightning moves from a touch-enabled element to a preset control at a certain speed), so as to prompt the user that the touch operation has been collected, and prompt the user that corresponding feedback content may be obtained by performing the touch operation on the preset control.
Thirdly, when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements, or receiving the information which is sent by the server in advance and used for displaying the interactive bar elements at the set time point of video playing; if the touch operation of the user on the interaction bar element is detected within a set time period, sending a response request to the server, receiving feedback content sent by the server according to the response request and showing the feedback content (for example, showing the feedback content through a browser page), and of course, determining the feedback content and showing the feedback content according to a response strategy sent by the server in advance; and if the touch operation of the user on the interactive bar element is not detected within the set time, canceling the display of the interactive bar element. Here, the interactive bar element may be a touch-enabled element in this embodiment, and may specifically be a picture, a control, a motion picture, and the like.
The response request can include the detected execution time of the touch operation on the preset control, so that the server generates feedback content according to the execution time of the touch operation on the preset control, and the effects that the time of the touch operation on the preset control by the user is different and the displayed feedback content is different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected information related to touch operation, and displaying the feedback content when a set condition is met, the specific implementation may include the following three schemes:
firstly, feedback content which is sent by a server and generated according to a preset response strategy and received related information of touch operation is obtained, and the feedback content is displayed when a set time point of video playing is reached. The specific implementation manner of this feedback content presentation can be referred to in the description of the first embodiment.
And secondly, acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received related information of the touch operation, and displaying the feedback content when the touch operation on the preset control is detected. The preset control can be displayed in the whole video playing process, or the preset control can be displayed when a preset condition is met, for example, the preset control is displayed when a preset time point is reached, and the preset time point can be a time point when the last touch element is displayed, or other time points. When touch operation on the touch-controllable element is detected, associated display can be performed between the touch-controllable element and the preset control.
Thirdly, acquiring feedback content which is transmitted by the server and generated according to a preset response strategy and received related information of touch operation, and displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements when a set time point of video playing is reached; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content. The information of the interactive bar element may be issued in advance by the server, or may be issued by the server when the set time point of video playing is reached.
When the relevant information of the touch operation is collected in a manner of caching the relevant information of the touch operation, as an implementation manner, when a set condition is satisfied, feedback content generated according to a preset response policy and the collected relevant information of the touch operation is acquired, and the specific implementation may be:
and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. For example, the preset response policy may be issued to the client by the server before the touchable element is presented, specifically may be issued to the client before or during video playing, and for example, may be issued to the client together with the configuration information of the touchable element when the configuration information of the touchable element is issued.
When the set condition is met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server, wherein the specific implementation at least comprises the following two schemes:
firstly, when a set time point of video playing is reached, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server.
And secondly, when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server. This way may specifically be: when the touch operation on the preset control is detected, the feedback content is determined according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and the response strategy issued by the server, so that the effects that the time of the touch operation on the preset control by a user is different and the displayed feedback content is also different are achieved.
As another embodiment, obtaining feedback content determined according to a preset response policy and collected relevant information of touch operation, and when a set condition is satisfied, presenting the feedback content, which may be implemented by two schemes as follows:
firstly, feedback content is determined according to cached relevant information of touch operation and a response strategy issued by a server, and when a set time point of video playing is reached, the feedback content is displayed.
Secondly, feedback content is determined according to the cached relevant information of the touch operation and a response strategy issued by the server, and the feedback content is displayed when the touch operation on the preset control is detected.
When the feedback content is displayed, the video playing process is not interrupted; or if the displayed feedback content includes the content of the preset category, controlling to pause the video playing, and if the displayed feedback content does not include the content of the preset category, determining not to pause the video playing.
It should be noted that whether to pause the video playing is controllable, specifically, the pausing may be controlled by the server, or may be controlled by the client, and a specific control scheme thereof may be referred to in the related description of the first embodiment.
According to the technical scheme, when the touch operation aiming at the touch element on the video playing interface is detected, the touch operation is responded according to the preset response strategy and the video playing time corresponding to the touch operation, and the corresponding feedback content is generated, so that different responses can be carried out aiming at different video playing times, the flexibility of the displayed content is improved to a great extent, the interactivity between the video playing process and a user is further enhanced by associating the response content and the video playing content, and the user experience is improved.
Example ten
Fig. 10 is a flowchart of a video playing control method provided in a tenth embodiment of the present disclosure, which is applicable to a situation of controlling a playing progress. The method can be executed by a video playing control device, which can be implemented by software and/or hardware, and is integrated in a terminal with a video playing function, such as a smart phone, a tablet computer, and the like. Referring to fig. 10, the method specifically includes the steps of:
s101, when touch operation on a first touch element on a video playing interface is detected, obtaining feedback content generated based on relevant information of the touch operation and a preset response strategy, and displaying the feedback content through a browser page.
That is to say, when a touch operation on a first touch-controllable element on the video playing interface is detected, feedback content corresponding to the touch operation is acquired, and the feedback content is displayed through the browser page, wherein the feedback content is determined according to a preset response policy and related information of the touch operation.
The first touch-enabled element has a similar concept to the touch-enabled element in the above embodiments, and reference may be made to the related description of the first embodiment. For a specific presentation scheme for acquiring the feedback content generated based on the relevant information of the touch operation and the preset response policy and presenting the feedback content through the browser page, reference may also be made to the relevant description in the first embodiment.
The method for displaying the first touch-controllable element on the video playing interface may include: acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process; and determining the display time of the touchable element during video playing and/or the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and/or the display position.
Certainly, the touchable element on the video playing interface is not limited to be issued by the server, and any touchable element displayed on the video playing interface is within the protection scope of the embodiment, for example, the touchable element may also be a clickable control added to the video during video production. When the touchable element on the video playing interface is issued by the server, the specific presentation scheme may refer to the related description in the first embodiment.
S102, when the touch operation on the second touch element on the browser page is detected, adjusting the progress of video playing according to the touch operation on the second touch element.
It should be noted that there may be one or more second touchable elements displayed in the browser page, and the video progress adjustment modes or the target time points of video play progress adjustment corresponding to different second touchable elements may be the same or different.
The foregoing adjustment of the progress of video playing according to the touch operation on the second touch-controllable element may be specifically implemented as follows:
and determining a target time point of video playing progress adjustment corresponding to the second touch-controllable element, sending the target time point to the application for playing the video through the browser, and adjusting the video playing progress to the target time point by the application for playing the video.
The determining of the target time point of the video playing progress adjustment corresponding to the second touchable element may be: and determining a target time point of video playing progress adjustment corresponding to the second touch-controllable element according to information issued by the server in advance. That is to say, the target time point of the video playing progress adjustment corresponding to the second touchable element is determined according to the information issued by the server, the target time point is sent to the application playing the video through the browser, and the video playing progress is adjusted to the target time point by the application. The information sent by the server may specifically be a response policy corresponding to the second touch-controllable element, where the response policy may be sent to the client by the server in advance before the browser page is displayed, for example, the server may send the response policy of the second touch-controllable element displayed in the browser page together when sending the feedback content to be displayed by the browser page to the client.
For example, a button in the browser page displays "07:59 highlight point presentation ", after detecting the click operation on the button, adjusting the video progress to the video playing time point 07:59 for playing.
For another example, in an answer scene, if it is detected that the user clicks a "to-be-taken-into-test" button in a browser page, the video playing progress can be controlled to a time point at which an answer option of an unanswered question appears, so that the user can answer the question by clicking a corresponding answer option at the time point.
The aforementioned determining, according to the information issued in advance by the server, the target time point of the video playing progress adjustment corresponding to the second touchable element may be specifically implemented as follows:
determining a first touch-controllable element associated with each second touch-controllable element according to an association relation between each second touch-controllable element and the first touch-controllable element issued by a server in advance, acquiring configuration information of the first touch-controllable element, acquiring a presentation starting time of the first touch-controllable element according to the configuration information of the first touch-controllable element, determining the presentation starting time as a target time point of video playing progress adjustment corresponding to the second touch-controllable element, sending the target time to an application for playing a video at a point through a browser, and adjusting the video playing progress to the target time point by the application; the first touchable element associated with the second touchable element for which the touch operation is detected can be determined according to an association relationship between each second touchable element and the first touchable element issued by the server, where the association relationship can be issued to the client in advance by the server before the browser page is displayed, for example, the server can issue the association relationship between the first touchable element and the second touchable element displayed in the browser page together when issuing the feedback content to be displayed by the browser page to the client.
Or acquiring a target time point of video playing progress adjustment corresponding to a second touch-controllable element issued by the server, sending the target time point to an application playing the video through a browser, and adjusting the video playing progress to the target time point by the application; the target time point may be previously issued to the client by the server before the browser page is displayed, for example, the server may issue the target time point corresponding to the second touchable element displayed in the browser page when issuing the feedback content to be displayed by the browser page to the client.
Illustratively, in the process of playing a teaching video (a practice question is set behind each section of teaching content), a first touch element displaying the practice question option content for the section of teaching content is displayed at the end of each section of teaching content, and after the click operation of a user on the first touch element is detected, relevant information of the click operation is cached; after the click operation of the user on the submission button is detected, the cached relevant information of the click operation on the first touch element is reported to the server side, the server side generates feedback content according to the received relevant information of the click operation on the first touch element and sends the feedback content to the client side, the client side displays the feedback content in a browser page, the feedback content can include whether the user answers correctly for each exercise of the section of teaching content, a skip button can be displayed in the browser page as a second touch element, the user can answer correctly for each exercise and think that the teaching content of the lower section is mastered in advance, the user does not want to continue to watch the lower section of teaching content, but clicks the skip button when wanting to directly do exercises after the lower section of teaching content, when the click operation on the skip button is detected, the client side determines the display starting moment corresponding to the option content of the exercise after the lower section of teaching content, the display starting moment is used as a target time point for adjusting the video playing progress, the application can directly position the teaching content of the exercise after the lower section of the teaching content is located, and the exercise content of the teaching content of the lower section of the teaching exercise can be watched by the user without needing to directly watch the exercise.
On the basis of the foregoing technical solution, before adjusting the progress of video playing according to the touch operation on the second touch-controllable element, the method may further include: and displaying prompt information in the video playing interface to prompt a user whether the video playing progress needs to be adjusted to a target time point, and controlling the video playing progress to the target time point after the user selects and confirms so as to avoid misoperation of the user.
After the progress of the video playing is adjusted, the current browser page can be selected to be closed or not closed. Specifically, whether the browser page is closed or not closed may be controlled by the browser or the server. Whether the browser page is closed or not is controlled by the server, and the specific implementation can be as follows: the method comprises the steps that a server side issues a notification message for judging whether to close a browser page or not when touch operation on second touch elements in the browser page is detected, wherein the notification message can contain mark information which is used for marking whether to close the browser page or not when touch operation on all the second touch elements in the browser page is detected; alternatively, the notification message may include, for each second touchable element in the browser page, a piece of tag information, where each piece of tag information is used to identify whether to close the browser page when the corresponding second touchable element is detected. And after receiving the notification message sent by the server, the browser determines whether to close the browser page according to the notification message. When the browser controls whether to close the browser page, the browser may determine whether to close the browser page according to default flag information written in the code in advance.
When the feedback content is displayed through a browser page, the browser page and the video playing interface are displayed on the same screen, and the browser page and the video playing interface are partially overlapped. When the browser page is displayed, the video playing is not influenced, namely the video playing is kept, and the video playing is not interrupted.
The feedback content is displayed through a browser page, and the specific implementation may be: creating a new process, creating a WebView control through the new process, and displaying the feedback content through the WebView control; or, a WebView control is created through a process for playing a video, and the feedback content is displayed through the WebView control. For a specific explanation, reference may be made to the description of the first embodiment.
And pausing the video playing when the browser page is displayed, and continuing playing the video when the browser page is closed. It should be noted that whether to pause the video playing is controllable, specifically, the pausing can be controlled by the server or the client, and a specific control scheme thereof can be referred to in the related description of the first embodiment.
According to the technical scheme, when touch operation on the first touch element on the video playing interface is detected, the preset feedback content is displayed through the browser to respond to the touch operation, and compared with a local page, the content displayed in the browser can be updated and expanded at will according to actual requirements, so that the interactivity with a user in the video playing process is enhanced, and the flexibility and diversity of display of the touch element are improved; and when the touch operation on the second touch element on the browser page is detected, the video playing progress is adjusted according to the preset response strategy, so that the video playing time point can be adjusted to the time point matched with the content displayed on the browser, and the interactivity during video playing is further enhanced.
EXAMPLE eleven
Fig. 11 is a schematic structural diagram of an apparatus for displaying information on a video according to an eleventh embodiment of the present disclosure, where the present embodiment is applicable to a case where information is displayed on a video playing interface. The device specifically includes: a configuration information acquisition module 111, a touchable element presentation module 112, and a touch operation response module 113.
The configuration information acquiring module 111 is configured to acquire a touchable element and configuration information of the touchable element, which is issued by a server and needs to be displayed in a video playing process; the touchable element presentation module 112 is configured to determine, according to configuration information of the touchable element, presentation time of the touchable element during video playing and a presentation position on the video playing interface, and present the touchable element according to the presentation time and the presentation position; the touch operation response module 113 is configured to, if a touch operation on the displayed touchable element is detected, respond to the touch operation according to a preset response policy.
The device for displaying information on video provided by the embodiment of the disclosure can execute the method for displaying information on video provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the method for executing the information on video.
Example twelve
Fig. 12 is a schematic structural diagram of an apparatus for displaying information on a video according to a twelfth embodiment of the present disclosure, where the present embodiment is applicable to a case where information is displayed on a video playing interface. The device specifically includes: an information collection module 114 and a feedback content presentation module 115.
The information collecting module 114 is configured to, when a touch operation of a touch-enabled element acting on a video playing interface is detected in a video playing process, collect relevant information of the touch operation; a feedback content presentation module 115, configured to, when a set condition is satisfied, obtain feedback content generated according to a preset response policy and collected information related to touch operations; presenting the feedback content; or acquiring feedback content generated according to a preset response strategy and collected touch operation related information, and displaying the feedback content when a set condition is met.
Optionally, the information collecting module 114 includes: reporting the relevant information of the touch operation to a server; accordingly, the feedback content presentation module 115 includes: the first feedback content display unit is used for receiving feedback content issued by the server when a set condition is met, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
Optionally, the first feedback content presenting unit is specifically configured to: when the set time point of video playing is reached, receiving feedback content sent by a server; or when the touch operation on the preset control is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request; or when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is transmitted by the server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request.
Optionally, the response request sent to the server when the touch operation on the preset control is detected includes the execution time of the touch operation on the preset control, so that the server generates the feedback content according to the execution time of the touch operation on the preset control.
Optionally, the information collecting module 114 includes: reporting the relevant information of the touch operation to a server; accordingly, the feedback content presentation module 115 includes: a second feedback content presentation unit configured to:
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when the set time point of video playing is reached, the feedback content is displayed; or acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received related information of the touch operation; when touch operation on a preset control is detected, the feedback content is displayed; or acquiring feedback content which is issued by the server and generated according to a preset response strategy and the received related information of the touch operation; when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content.
Optionally, the information collecting module 114 includes: caching the relevant information of the touch operation; accordingly, the feedback content presentation module 115 includes: a third feedback content presentation unit configured to: and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, the third feedback content presentation unit is specifically configured to: when the set time point of video playing is reached, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; or when the touch operation on the preset control is detected, determining the feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, when the touch operation on the preset control is detected, determining the feedback content according to the cached relevant information of the touch operation and a response policy issued by the server, including: when the touch operation on the preset control is detected, determining feedback content according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and a response strategy issued by the server.
Optionally, the information collecting module 114 includes: caching the relevant information of the touch operation; accordingly, the feedback content presentation module 115 includes: a fourth feedback content presentation unit configured to:
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; when the set time point of video playing is reached, the feedback content is displayed; or determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; and when the touch operation on the preset control is detected, displaying the feedback content.
Optionally, the apparatus further comprises: an association display module to: and when the touch operation on the touch element is detected, performing associated display between the touch element and the preset control.
Optionally, the response policy includes: the method comprises the steps of determining touchable elements of which touch operations have been performed by a current user and touchable elements of which touch operations have not been performed by the current user, predicting the behavior of the current user based on the touchable elements of which touch operations have been performed by the current user and the touchable elements of which touch operations have not been performed by the current user, and determining feedback content according to the prediction result.
Optionally, the apparatus method further comprises: a touchable element presentation module to: acquiring a touchable element and configuration information of the touchable element, which is issued by a server and needs to be displayed in a video playing process, wherein the issued touchable element and/or the configuration information of the subsequent issued touchable element are determined according to a prediction result, and the prediction result is a result of predicting the behavior of a current user based on the touchable element of the current user which has performed touch operation and the touchable element of which the touch operation is not performed; and determining the display time of the touchable element during video playing and the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and the display position.
Optionally, the information related to the touch operation includes: at least one of an identifier of a touchable element corresponding to the touch operation, video playing time when the touch operation occurs, and an attribute of a current user.
The device for displaying information on video provided by the embodiment of the disclosure can execute the method for displaying information on video provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the method for executing the information on video.
EXAMPLE thirteen
Fig. 13 shows a schematic hardware structure diagram of a terminal device according to a thirteenth embodiment of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like. The terminal device shown in fig. 13 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 13, the terminal device 400 may include a processing means (e.g., a central processing unit, a graphic processor, etc.) 401 that may perform various appropriate actions and processes according to a program stored in a Read-Only Memory (ROM) 402 or a program loaded from a storage means 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the terminal apparatus 400 are also stored. The processing device 401, the ROM 402, and the RAM 403 are connected to each other via a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
Generally, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 408 including, for example, tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the terminal device 400 to communicate with other devices wirelessly or by wire to exchange data. While fig. 13 illustrates a terminal apparatus 400 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 409, or from the storage device 408, or from the ROM 402. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 401.
The device proposed by the embodiment of the present disclosure and the method for displaying information on video proposed by the above embodiment belong to the same inventive concept, and the technical details not described in detail in the embodiment can be referred to the above embodiment, and the embodiment has the same beneficial effects as the method for performing information displaying on video.
Example fourteen
Fourteenth of the disclosed embodiments provides a computer storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the method for displaying information on a video provided in any of the above embodiments.
It should be noted that the computer storage media described above in this disclosure can be computer readable signal media or computer readable storage media or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM) or FLASH Memory (FLASH), an optical fiber, a portable compact disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer storage may be contained in the terminal device; or may exist separately without being assembled into the terminal device.
The computer stores one or more programs that, when executed by the terminal device, cause the terminal device to: when a touch operation of a touch element acting on a video playing interface is detected in a video playing process, acquiring feedback content generated based on relevant information of the touch operation and a preset response strategy; and displaying the feedback content through a browser page.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims (14)

1. A method for presenting information over a video, the method comprising:
acquiring a touch element and configuration information of the touch element, which are issued by a server and need to be displayed in a video playing process;
when the touch operation of a touch element acting on a video playing interface is detected in the video playing process, collecting related information of the touch operation;
when the set conditions are met, acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation; collectively presenting the feedback content; or acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation, and intensively displaying the feedback contents when a set condition is met;
the touchable element comprises: at least one of a picture, a control, a video and a motion picture, wherein the touch operation comprises: clicking operation and/or sliding operation with the touchable element;
the relevant information of the touch operation comprises: at least one of the identifier of the touch-controllable element corresponding to the touch operation, the video playing time when the touch operation occurs, and the attribute of the current user is different, and the corresponding feedback contents are different for different touch-controllable elements, or the corresponding feedback contents are different for the same touch-controllable element but the video playing time is different and the current user attribute is different;
when touch operation on the touch-controllable element is detected, performing associated display between the touch-controllable element and a preset control;
when the touch operation on the touch element is detected, performing associated display between the touch element and a preset control, including:
and performing associated display through an animation effect, thereby prompting the user that the touch operation is collected, and prompting the user to obtain corresponding feedback content through performing the touch operation on the preset control.
2. The method of claim 1, wherein collecting information related to the touch operation comprises: reporting the relevant information of the touch operation to a server;
correspondingly, when the set condition is met, obtaining feedback content determined based on a preset response strategy and collected relevant information of touch operation, including:
and when the set conditions are met, receiving feedback content issued by the server, wherein the feedback content is generated by the server based on a preset response strategy and the received relevant information of the touch operation.
3. The method of claim 2, wherein receiving the feedback content delivered by the server when the set condition is met comprises:
when the set time point of video playing is reached, receiving feedback content sent by a server; alternatively, the first and second electrodes may be,
when touch operation on a preset control is detected, sending a response request to a server, and receiving feedback content sent by the server according to the response request; alternatively, the first and second liquid crystal display panels may be,
when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, sending a response request to the server, and receiving feedback content sent by the server according to the response request.
4. The method according to claim 3, wherein the response request sent to the server when the touch operation on the preset control is detected includes an execution time of the touch operation on the preset control, so that the server generates the feedback content according to the execution time of the touch operation on the preset control.
5. The method of claim 1, wherein collecting information related to the touch operation comprises: reporting the relevant information of the touch operation to a server;
correspondingly, obtaining feedback content determined according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content when a set condition is met, wherein the feedback content comprises:
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when the set time point of video playing is reached, the feedback content is displayed; alternatively, the first and second electrodes may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when touch operation on a preset control is detected, the feedback content is displayed; alternatively, the first and second electrodes may be,
acquiring feedback content which is issued by a server and generated according to a preset response strategy and received related information of touch operation; when the set time point of video playing is reached, displaying the interactive bar elements based on the information which is sent by the server and used for displaying the interactive bar elements; and when the touch operation of the user on the interactive bar element is detected, displaying feedback content.
6. The method of claim 1, wherein collecting information related to the touch operation comprises: caching the relevant information of the touch operation;
correspondingly, when the set condition is met, obtaining feedback content determined based on a preset response strategy and collected relevant information of touch operation, including:
and when the set conditions are met, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
7. The method of claim 6, wherein when the set condition is satisfied, determining the feedback content according to the cached information related to the touch operation and the response policy issued by the server comprises:
when the set time point of video playing is reached, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; alternatively, the first and second liquid crystal display panels may be,
and when the touch operation on the preset control is detected, determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server.
8. The method of claim 7, wherein when the touch operation on the preset control is detected, determining the feedback content according to the cached information related to the touch operation and a response policy issued by the server includes:
when the touch operation on the preset control is detected, determining feedback content according to the execution time of the touch operation on the preset control, the cached relevant information of the touch operation and a response strategy issued by the server.
9. The method of claim 1, wherein collecting information related to the touch operation comprises: caching the relevant information of the touch operation;
correspondingly, obtaining feedback content determined according to a preset response strategy and collected relevant information of touch operation, and displaying the feedback content when a set condition is met, wherein the feedback content comprises:
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; when the set time point of video playing is reached, the feedback content is displayed; alternatively, the first and second electrodes may be,
determining feedback content according to the cached relevant information of the touch operation and a response strategy issued by the server; and when the touch operation on the preset control is detected, displaying the feedback content.
10. The method of claim 1, wherein the response policy comprises:
determining a touchable element of a current user which has performed touch operation and a touchable element which has not performed touch operation, predicting the behavior of the current user based on the touchable element of the current user which has performed touch operation and the touchable element which has not performed touch operation, and determining feedback content according to the prediction result.
11. The method of claim 1, further comprising:
the configuration information of the touchable elements issued by the server and/or the touchable elements issued subsequently is determined according to a prediction result, and the prediction result is a result of predicting the behavior of the current user based on the touchable elements of which the current user has performed touch operation and the touchable elements of which the touch operation is not performed;
and determining the display time of the touchable element during video playing and the display position of the touchable element on a video playing interface according to the configuration information of the touchable element, and displaying the touchable element according to the display time and the display position.
12. An apparatus for presenting information over a video, the apparatus comprising:
the information collection module is used for collecting relevant information of touch operation when the touch operation of a touch element acting on a video playing interface is detected in the video playing process;
the feedback content display module is used for acquiring feedback content generated according to a preset response strategy and collected relevant information of touch operation when a set condition is met; collectively presenting the feedback content; or acquiring feedback contents generated according to a preset response strategy and collected relevant information of touch operation, and intensively displaying the feedback contents when a set condition is met;
the touchable element comprises: at least one of a picture, a control, a video and a motion picture, wherein the touch operation comprises: clicking operation and/or sliding operation with the touchable element;
the relevant information of the touch operation comprises: at least one of an identifier of a touch-enabled element corresponding to the touch operation, video playing time when the touch operation occurs, and an attribute of a current user is different, or corresponding feedback contents are different when the same touch-enabled element is different but the video playing time is different and the attribute of the current user is different;
a touchable element presentation module to: acquiring a touch-controllable element and configuration information of the touch-controllable element, which are issued by a server and need to be displayed in a video playing process;
an association display module to: when touch operation on the touch-controllable element is detected, performing associated display between the touch-controllable element and a preset control;
the display module is specifically configured to: and performing associated display through an animation effect, thereby prompting the user that the touch operation is collected, and prompting the user to obtain corresponding feedback content through performing the touch operation on the preset control.
13. A terminal device, characterized in that the device comprises:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method of presenting information on a video as claimed in any of claims 1-11.
14. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out a method of presenting information on a video according to any one of claims 1 to 11.
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