CN106791970A - The method and device of merchandise news is presented in video playback - Google Patents
The method and device of merchandise news is presented in video playback Download PDFInfo
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- CN106791970A CN106791970A CN201611109574.8A CN201611109574A CN106791970A CN 106791970 A CN106791970 A CN 106791970A CN 201611109574 A CN201611109574 A CN 201611109574A CN 106791970 A CN106791970 A CN 106791970A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
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- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
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- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- Engineering & Computer Science (AREA)
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Abstract
The present embodiments relate to Internet technical field, the method and device of merchandise news is presented in more particularly to a kind of video playback.The embodiment of the invention discloses the method and device that merchandise news is presented in a kind of video playback, including：Obtain the comment information shown in video playback page；Capture the key message of comment information；Consumption on network behavioral data according to key message and user determines the first content recommendation；First content recommendation and key message are set up into corresponding relation.Through the above way, the embodiment of the present invention according to the hobby of user and can need to carry out merchandise news to show, lift the experience sense of user.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a method and a device for presenting commodity information in video playing.
Background
Currently, with the high maturity of multimedia technology and network information dissemination technology, playing and browsing multimedia videos through a network has become a habit of thousands of users. Various media forms such as movies, TV shows or art programs can be presented to users by taking network videos as carriers; fully satisfy various demands such as user's work, amusement and study. A user can easily browse a large amount of network videos or watch live broadcasts by using terminals such as a PC, a mobile phone, a tablet personal computer, even a network television and the like; the user can browse the video through the player or the client installed on the terminal and other software, and also can browse the video through the browser webpage. In summary, watching network video may be referred to as a lifestyle that is widely familiar.
In the process of video playing, certain commodity information is often issued on the premise of not influencing normal playing, and the carrier of the commodity information can also be multimedia in the forms of characters, pictures, animation, short videos and the like. On one hand, the method provides a channel capable of displaying more commodities for the merchant, and on the other hand, the user can obtain commodity information more conveniently, so that the method is a mutual-benefit and win-win strategy.
The inventor finds that some issued commodity information is preset by the background server, a user cannot select the commodity information according to own preference, and the issued commodity information is too frequent, so that the experience of the user is reduced.
Disclosure of Invention
The embodiment of the invention mainly solves the technical problem of providing a method and a device for presenting commodity information in video playing, which can display the commodity information according to the preference and the requirement of a user and improve the experience of the user.
In order to solve the above technical problem, one technical solution adopted by the embodiments of the present invention is: a method for presenting commodity information in video playing is provided, which comprises the following steps:
obtaining comment information displayed in a video playing page;
capturing key information of the comment information;
determining first recommended content according to the key information and the network consumption behavior data of the user;
and establishing a corresponding relation between the first recommended content and the key information.
The determining of the first recommended content according to the key information and the network consumption behavior data of the user specifically includes:
searching corresponding commodities according to a multi-stage classification system of preset key information;
calculating the weight of the commodity by combining the network consumption behavior data of the user;
and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
The establishing of the corresponding relationship between the first recommended content and the key information specifically includes:
and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content.
The method further comprises the following steps:
an interactive feedback operation for the first recommended content is received and responded.
Optionally, the receiving and responding to the interactive feedback operation on the first recommended content includes:
receiving transaction operation, generating a transaction processing window according to the transaction operation, and sending the transaction processing window to a video playing page; or
Receiving a storage operation, generating a window to be processed according to the storage operation, and sending the window to be processed to a video playing page; or
And receiving a selection operation, determining second recommended content according to the selection operation and the first recommended content, and adjusting the first recommended content into the second recommended content.
An embodiment of the present invention further provides a device for presenting commodity information in video playing, including:
the comment information acquisition module is used for acquiring comment information displayed in the video playing page;
the key information capturing module is used for capturing key information of the comment information;
the first content recommending module is used for determining first recommended content according to the key information and the network consumption behavior data of the user;
and the corresponding relation establishing module is used for establishing a corresponding relation between the first recommended content and the key information.
The first content recommendation module is specifically configured to:
searching corresponding commodities according to a multi-stage classification system of preset key information;
calculating the weight of the commodity by combining the network consumption behavior data of the user;
and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
The corresponding relationship establishing module is specifically configured to:
and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content.
The device also includes:
and the feedback operation receiving module is used for receiving and responding to interactive feedback operation of the first recommended content.
Optionally, the feedback operation receiving module is specifically configured to:
receiving transaction operation, generating a transaction processing window according to the transaction operation, and sending the transaction processing window to the video playing page; or
Receiving a storage operation, generating a window to be processed according to the storage operation, and sending the window to be processed to a video playing page; or
And receiving a selection operation, determining second recommended content according to the selection operation and the first recommended content, and adjusting the first recommended content into the second recommended content.
An embodiment of the present invention further provides an electronic device, including:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method as described above.
Embodiments of the present invention also provide a non-transitory computer-readable storage medium, which stores computer-executable instructions, and when the computer-executable instructions are executed by an electronic device, the electronic device is caused to execute the method described above.
Embodiments of the present invention also provide a computer program product comprising a computer program stored on a non-volatile computer-readable storage medium, the computer program comprising program instructions which, when executed by an electronic device, cause the electronic device to perform the method as described above.
The embodiment of the invention has the beneficial effects that: different from the situation in the prior art, the embodiment of the invention determines the first recommended content according to the key information and the network consumption behavior data of the user by capturing the key information of the comment information, establishes the corresponding relation between the first recommended content and the key information, can display the commodity information according to the preference and the requirement of the user, and improves the experience of the user.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the embodiments of the present invention will be briefly described below. It is obvious that the drawings described below are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
FIG. 1 is a flow chart of a method for presenting merchandise information during video playback according to an embodiment of the present invention;
FIG. 2 is a flow chart of a method of determining first recommended content according to an embodiment of the present invention;
FIG. 3 is a diagram illustrating a multi-level classification scheme for key information provided by an embodiment of the present invention;
FIG. 4 is a schematic diagram of an interface of first recommended content provided by an embodiment of the invention;
FIG. 5 is a flowchart of a method for presenting merchandise information during video playback according to another embodiment of the present invention;
FIG. 6 is a flowchart of a method for presenting merchandise information during video playback according to yet another embodiment of the present invention;
FIG. 7 is a flowchart of a method for presenting merchandise information during video playback according to yet another embodiment of the present invention;
fig. 8 is a schematic structural diagram of an apparatus for presenting merchandise information during video playback according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
DETAILED DESCRIPTION OF EMBODIMENT (S) OF INVENTION
The technical solutions of the present invention will be described clearly and completely with reference to the accompanying drawings, and it should be understood that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In addition, the technical features involved in the different embodiments of the present invention described below may be combined with each other as long as they do not conflict with each other.
Referring to fig. 1, fig. 1 is a method for presenting commodity information in video playing disclosed in an embodiment of the present invention, which specifically includes:
step 110: and obtaining comment information displayed in the video playing page.
In practical application, a user watches videos through a login account or without the login account, both the two modes can obtain historical comments, browsing history and the like of the user through a network IP address, wherein if the user selects the login account, related information of the user or basic attributes of the user, such as information of sex, age, residence, occupation, interest and the like, can be further obtained according to the login account.
The comment information may be comment information input by the user himself or comment information input by another user who watches the video, and the comment information is displayed on the video playing interface or in the comment area of the video playing page.
Step 120: and capturing key information of the comment information.
If the comment information is input by the user, the key information can be directly captured from the comment information of the user, and the number of the key information can be multiple.
If the user does not input comment information, as an example, the conventional collaborative filtering technology may be adopted to capture key information from comment information of other users. Collaborative filtering techniques may be understood as predicting items of interest to a particular user (i.e., a user watching the same video) through analysis of a large number of active user interests watching the same video. For example, in a live video, more evaluation of "clothes of the webster" appears in the comment area, and words related to the evaluation of the clothes are further analyzed to determine whether the "clothes" is key information. In this way, the value of the score of the potential commodity on a specific user is predicted, and if the value of the score is higher, the potential commodity can be determined as key information.
In another embodiment, if the user does not input comment information, key information of the comment information can be captured by analyzing historical comments and browsing histories of the user, and in this way, the value of the credit of the potential commodity on a specific user can also be predicted. Or capturing the key information of the comment information by adopting a collaborative filtering technology and a mode of combining the analysis of the historical comments and the browsing history of the user, which is not limited by the embodiment of the invention.
Step 130: and determining the first recommended content according to the key information and the network consumption behavior data of the user.
The network consumption behavior data of the user contains rich information, including browsing records, searching records, purchasing records and the like of the user, the key information and the network consumption behavior of the user are combined to be used as a recommendation basis of the first recommended content, so that the determined first recommended content is more likely to accord with consumption behavior habits, consumption preferences and the like of the user, and the user experience can be improved. In another embodiment, if the user logs in to the account, the related information of the user can be further obtained according to the login account, and the key information, the network consumption behavior of the user and the related information of the user are combined to be used as the recommendation basis of the first recommended content.
Step 140: and establishing a corresponding relation between the first recommended content and the key information.
In this embodiment, establishing a corresponding relationship between the first recommended content and the key information specifically includes: and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content. Specifically, key information of interest to the user is subjected to link processing, and the user can click the key information or hover a mouse at the key information to open the link to view the first recommended content. In general, commodity information of some commodities, such as clothing or ornaments of characters in the picture, appears in the video picture, but the user can only roughly know the commodities according to the commodity information appearing in the video picture, and the user can conveniently know detailed information of the commodities by looking at the first recommended content. Optionally, the first recommended content further includes a similar product similar to the product, so that the comparison by the user is facilitated.
According to the embodiment, the key information of the comment information is captured, the first recommended content is determined according to the key information and the network consumption behavior data of the user, the corresponding relation is established between the first recommended content and the key information, the commodity information can be displayed according to the preference and the requirement of the user, and the experience of the user is improved.
Referring to fig. 2, fig. 2 is a flowchart illustrating a method for determining first recommended content according to an embodiment of the present invention, which includes:
step 131: and presetting a multilevel classification system of key information.
It can be understood that the comment information of the user is generally wide, for example, in a live video of a makeup tutorial, many comments about "cosmetics" and "skin care products" appear, and after the "cosmetics" and the "skin care products" are determined as key information, a multi-level classification system of key information needs to be preset in order to facilitate searching of related goods in the internet, and information which is lower in level than the key information in the multi-level classification system and is derived from the key information is also determined as the key information.
As an implementation example of the present embodiment, fig. 3 shows a multi-level classification system of "cosmetics", and if "cosmetics" is determined as key information, then "make-up fix", "lotion", "foundation" and the like in the comment information are also key information; if only the 'makeup color' is captured as the key information, neither the 'makeup setting' nor the 'lotion' in the comment information is the key information.
Step 132: and searching corresponding commodities according to a multi-stage classification system of preset key information.
And searching corresponding commodities in a multilevel classification system of the key information according to the key information, wherein the commodities are commodities appearing in the video picture. For example, "cosmetics" is key information, and commodities related to "cosmetics" appearing in the video picture are searched according to a preset multi-level classification system of "cosmetics".
Step 133: and calculating the weight of the commodity by combining the network consumption behavior data of the user.
The network consumption behavior data of the user comprises browsing record, searching record, purchasing record and other information of the user, and also comprises information of browsed shops, searched shops, purchased shops, and other information. Extracting network consumption behavior data of a user, determining a plurality of factors capable of representing user interest, and generating an n-column user interest feature vector Fint＝{fint1，fint2，...，fintn}; according to a preset grading mechanism, m commodities searched in the same classification have a grading value corresponding to each factor, a commodity recommendation characteristic vector table with n rows and m columns is formed, and the weights F of the m commodities are obtained through calculationdata＝{fdata1，fdata2，...，fdatam}。
Step 134: and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
Weights F for m items in the same categorydata＝{fdata1，fdata2，...，fdatamThe method includes the steps that the first recommended content is determined, wherein the first recommended content comprises commodity information and a transaction link, the commodity information can be data of pictures, prices, brands and the like of commodities, the transaction link directly points to a shopping webpage for selling the commodities, and information of detailed parameters, user evaluation, after-sales and the like of the commodities can be obtained from the shopping webpage pointed by the transaction link. First pushThe interface of the referral content can be as shown in fig. 4, in the interface, the user can visually see the picture and the price of the commodity, the carrier of the transaction link is the commodity picture, and the user can directly enter the shopping webpage selling the commodity by clicking the commodity picture.
In the embodiment, corresponding commodities are searched according to a preset multistage classification system of key information, the weights of the commodities are calculated by combining with network consumption behavior data of a user, the commodities are classified from large to small according to the weights of the commodities, and first recommended content is determined, wherein the first recommended content comprises commodity information and transaction links, the commodity information can be displayed according to the preference and the requirement of the user, and the user can conveniently check detailed information of the commodities.
Referring to fig. 5, fig. 5 is a method for presenting commodity information in video playing according to another embodiment of the present invention, which specifically includes:
step 210: and establishing a corresponding relation between the first recommended content and the key information.
The user may click on the key information or hover a mouse over the key information to view the first recommended content, wherein the first recommended content includes the merchandise information and the transaction link.
Step 220: and receiving the transaction operation of the user on the first recommended content.
In the interface of the first recommended content, further, an interactive feedback operation of the user on the first recommended content may be received, and as the picture and the price of the commodity are visually presented in the interface of the first recommended content, the user may directly click a corresponding interactive tag to perform a transaction operation, such as a "purchase" tag shown in fig. 3, which is convenient for the user to purchase.
Step 230: and generating a transaction processing window according to the transaction operation.
In this embodiment, the interactive label corresponding to the transaction operation is directly linked to the selection interface in the shopping webpage of the commodity, the user clicks the corresponding interactive label to perform the transaction operation, the selection interface of the commodity is popped up, the user generates a transaction processing window in the server after confirming the selection interface,
step 240: and sending the transaction processing window to the video playing page.
The commodity data in the transaction information is visually presented in a transaction processing window, the transaction processing window is equivalent to an order window and comprises information needing to be confirmed by a user before payment, such as the size, the model, the price, the receiving address and the like of the commodity.
According to the embodiment, the transaction operation of the user on the first recommended content is received, the transaction processing window is generated according to the transaction operation, and the transaction processing window is sent to the video playing page, so that the user can conveniently purchase favorite commodities.
Referring to fig. 6, fig. 6 is a flowchart illustrating a method for presenting commodity information during video playing according to another embodiment of the present invention, which includes:
step 310: and establishing a corresponding relation between the first recommended content and the key information.
The user may click on the key information or hover a mouse over the key information to view the first recommended content, wherein the first recommended content includes the merchandise information and the transaction link.
Step 320: and receiving the saving operation of the user on the first recommended content.
In this embodiment, the interactive feedback operation of the user on the first recommended content includes a saving operation. In practical application, the online shopping of the user is often not immediate, and the user can conveniently settle accounts for all the commodities at one time or compare the stored commodities to purchase the most favorite commodities by receiving the storage operation of the user on the first recommended content.
Step 330: and generating a window to be processed according to the saving operation.
When the user wants to temporarily store the goods for subsequent processing, the user can store the goods information into a special area to be processed by the interactive label of 'storing'. It should be noted that, if the user is a login user, the to-be-processed area is specifically established for the user account, and the information of the goods placed in the to-be-processed area by the user can be stored for a long time. If the user is a non-login user, a to-be-processed area can be temporarily established according to the cookie of the user, and the commodity information placed by the user is stored within a certain time range.
Step 340: and sending the window to be processed to a video playing page.
And sending the window to be processed to a video playing page, and after the video playing is finished, if the commodity information is stored in the area to be processed at the moment, generating a transaction processing prompt to remind a user of further processing the commodity information in the area to be processed.
According to the embodiment, the storage operation of the user on the first recommended content is received, the window to be processed is generated according to the storage operation, and the window to be processed is sent to the video playing page, so that the user can store favorite commodities conveniently, and the commodities can be settled at one time or compared.
Referring to fig. 7, a method for presenting commodity information in video playing disclosed in another embodiment of the present invention specifically includes:
step 410: and establishing a corresponding relation between the first recommended content and the key information.
The user may click on the key information or hover a mouse over the key information to view the first recommended content, wherein the first recommended content includes the merchandise information and the transaction link.
Step 420: and receiving a selection operation of the user on the first recommended content.
As described above, the first recommended content is determined based on the user interest feature vector, and theoretically, is more suitable according to the preference and need of the user. The user can further filter the first recommended content, for example, corresponding interactive tags can be selected, and the commodity is filtered according to factors such as price, evaluation of the public, sales volume and the like.
In another embodiment, the selection operation of the user can be saved, and the factor corresponding to the selection operation is added into the user interest feature vector, so that one basis is provided for calculating the weight of the commodity at the next time.
Step 430: and determining second recommended content according to the selection operation and the first recommended content.
And further screening the first recommended content according to the selection operation of the user, and determining second recommended content.
Step 440: and adjusting the first recommended content to be the second recommended content.
According to the embodiment, the selection operation of the user on the first recommended content is received, the second recommended content is determined according to the selection operation and the first recommended content, the first recommended content is adjusted to be the second recommended content, the user can conveniently check and purchase favorite commodities, and the experience of the user is further improved.
The embodiment of the present invention further discloses a device for presenting commodity information in video playing, as shown in fig. 8, the device 800 includes:
the comment information obtaining module 810 is configured to obtain comment information displayed in the video playing page;
the key information capturing module 820 is connected with the comment information obtaining module 810 and is used for capturing key information of the comment information and sending the key information to the first content recommending module;
the first content recommending module 830 is connected to the key information capturing module 820, and is configured to determine first recommended content according to the key information and the network consumption behavior data of the user, and send the first recommended content to the corresponding relationship establishing module;
the corresponding relationship establishing module 840 is connected to the first content recommending module 830 and configured to establish a corresponding relationship between the first recommended content and the key information.
According to the embodiment, comment information displayed in a video playing page is acquired through the comment information acquisition module 810, the key information capture module 820 captures key information of the comment information, the first content recommendation module 830 determines first recommendation content according to the key information and network consumption behavior data of a user, the corresponding relation establishment module 840 establishes a corresponding relation between the first recommendation content and the key information, commodity information can be displayed according to the preference and the requirement of the user, and the experience of the user is improved.
The first content recommending module 830 is specifically configured to:
searching corresponding commodities according to a multi-stage classification system of preset key information;
calculating the weight of the commodity by combining the network consumption behavior data of the user;
and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
The first content recommendation module 830 searches for corresponding commodities according to a multi-level classification system of preset key information, calculates weights of the commodities by combining network consumption behavior data of users, classifies the commodities according to the weights of the commodities from large to small, and determines first recommended content, wherein the first recommended content comprises commodity information and transaction links, commodity information can be displayed according to preferences and needs of the users, and the users can conveniently check detailed information of the commodities.
The correspondence relationship establishing module 840 is specifically configured to:
and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content.
And performing link processing on key information which is interested by the user, and enabling the user to click the key information or hover a mouse at the key information to open the link to view the first recommended content.
The device also includes:
the feedback operation receiving module 850 is connected to the correspondence establishing module 840, and configured to receive and respond to an interactive feedback operation on the first recommended content.
Optionally, the feedback operation receiving module 850 is specifically configured to:
and receiving transaction operation, generating a transaction processing window according to the transaction operation, and sending the transaction processing window to the video playing page.
According to the embodiment, the transaction operation of the user on the first recommended content is received, the transaction processing window is generated according to the transaction operation, and the transaction processing window is sent to the video playing page, so that the user can conveniently purchase favorite commodities.
Optionally, the feedback operation receiving module 850 is further configured to:
and receiving a storage operation, generating a window to be processed according to the storage operation, and sending the window to be processed to the video playing page.
According to the embodiment, the storage operation of the user on the first recommended content is received, the window to be processed is generated according to the storage operation, and the window to be processed is sent to the video playing page, so that the user can store favorite commodities conveniently, and the commodities can be settled at one time or compared.
Optionally, the feedback operation receiving module 850 is further configured to:
and receiving a selection operation, determining second recommended content according to the selection operation and the first recommended content, and adjusting the first recommended content into the second recommended content.
According to the embodiment, the selection operation of the user on the first recommended content is received, the second recommended content is determined according to the selection operation and the first recommended content, the first recommended content is adjusted to be the second recommended content, the user can conveniently check and purchase favorite commodities, and the experience of the user is further improved.
It should be noted that, since the device embodiment and the method embodiment of the present invention are based on the same inventive concept, and the technical content in the method embodiment is also applicable to the device embodiment, the technical content in the device embodiment that is the same as that in the method embodiment is not described herein again.
In order to better achieve the above object, an embodiment of the present invention further provides an electronic device, where the electronic device stores an executable instruction, and the executable instruction may execute a method for presenting commodity information in video playing in any of the above method embodiments.
Fig. 9 is a schematic structural diagram of an electronic device 900 according to an embodiment of the present invention, and as shown in fig. 9, the electronic device 900 includes: one or more processors 901 and a memory 902, where one processor 901 is taken as an example in fig. 9.
The processor 901 and the memory 902 may be connected by a bus or other means, and fig. 9 illustrates the connection by a bus as an example.
The memory 902, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions/modules (e.g., the modules shown in fig. 8) corresponding to the method for presenting merchandise information in video playing in the embodiment of the present invention. The processor 901 executes various functional applications and data processing of the apparatus for presenting commodity information in video playback by running nonvolatile software programs, instructions and modules stored in the memory 902, that is, the method for presenting commodity information in video playback of the above-mentioned method embodiment and the functions of the various modules of the above-mentioned apparatus embodiment are implemented.
The memory 902 may include high speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 902 may optionally include memory located remotely from the processor 901, which may be connected to the processor 901 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The program instructions/modules are stored in the memory 902, and when executed by the one or more processors 901, perform the method for presenting merchandise information in video playing in any of the above-mentioned method embodiments, for example, perform the above-mentioned steps shown in fig. 1 to 7; the various modules described in fig. 8 may also be implemented.
Electronic device 900 of embodiments of the present invention may exist in a variety of forms, performing the various steps described above and illustrated in FIGS. 1-7; when the modules described in fig. 8 can also be implemented, the electronic device 900 includes, but is not limited to:
(1) a mobile communication device: such devices are characterized by mobile communications capabilities and are primarily targeted at providing voice, data communications. Such terminals include smart phones (e.g., iphones), multimedia phones, functional phones, and low-end phones, among others.
(2) The ultra-mobile personal computer equipment belongs to the category of personal computers, has calculation and processing functions and generally has the characteristic of mobile internet access. Such terminals include: PDA, MID, and UMPC devices, etc., such as ipads.
(3) A portable entertainment device: such devices can display and play video content, and generally also have mobile internet access features. This type of device comprises: video players, handheld game consoles, and intelligent toys and portable car navigation devices.
(4) A server: the device for providing the computing service comprises a processor, a hard disk, a memory, a system bus and the like, and the server is similar to a general computer architecture, but has higher requirements on processing capacity, stability, reliability, safety, expandability, manageability and the like because of the need of providing high-reliability service.
(5) Other electronic devices with video playing function or internet connection function.
According to the embodiment, the key information of the comment information is captured, the first recommended content is determined according to the key information and the network consumption behavior data of the user, the corresponding relation is established between the first recommended content and the key information, the commodity information can be displayed according to the preference and the requirement of the user, and the experience of the user is improved.
Embodiments of the present invention further provide a non-volatile computer storage medium, where the computer storage medium stores computer-executable instructions, which are executed by one or more processors, such as one processor 901 in fig. 9, and enable the one or more processors to perform the method for presenting merchandise information in video playing in any of the above-mentioned method embodiments, for example, perform the above-mentioned steps shown in fig. 1 to fig. 7; the various modules described in fig. 8 may also be implemented.
The product can execute the method provided by the embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided by the embodiment of the present invention.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions substantially or contributing to the related art may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; within the idea of the invention, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the invention as described above, which are not provided in detail for the sake of brevity; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes performed by the present specification and drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (11)
1. A method for presenting commodity information in video playing is characterized by comprising the following steps:
obtaining comment information displayed in a video playing page;
capturing key information of the comment information;
determining first recommended content according to the key information and the network consumption behavior data of the user;
and establishing a corresponding relation between the first recommended content and the key information.
2. The method according to claim 1, wherein the determining the first recommended content according to the key information and the network consumption behavior data of the user specifically comprises:
searching corresponding commodities according to a preset multistage classification system of the key information;
calculating the weight of the commodity by combining the network consumption behavior data of the user;
and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
3. The method according to claim 1, wherein the establishing the correspondence between the first recommended content and the key information specifically includes:
and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content.
4. The method according to any one of claims 1-3, further comprising:
and receiving and responding to interactive feedback operation of the first recommended content.
5. The method of claim 4, wherein the receiving and responding to interactive feedback operations for the first recommended content comprises:
receiving transaction operation, generating a transaction processing window according to the transaction operation, and sending the transaction processing window to the video playing page; or
Receiving a saving operation, generating a window to be processed according to the saving operation, and sending the window to be processed to the video playing page; or
Receiving a selection operation, determining second recommended content according to the selection operation and the first recommended content, and adjusting the first recommended content to the second recommended content.
6. An apparatus for presenting merchandise information during video playback, comprising:
the comment information acquisition module is used for acquiring comment information displayed in the video playing page;
the key information capturing module is used for capturing key information of the comment information;
the first content recommending module is used for determining first recommended content according to the key information and the network consumption behavior data of the user;
and the corresponding relation establishing module is used for establishing a corresponding relation between the first recommended content and the key information.
7. The apparatus of claim 6, wherein the first content recommendation module is specifically configured to:
searching corresponding commodities according to a multi-stage classification system of preset key information;
calculating the weight of the commodity by combining the network consumption behavior data of the user;
and according to the weight of the commodities, sorting from big to small, and determining first recommended content, wherein the first recommended content comprises commodity information and transaction links.
8. The apparatus according to claim 6, wherein the correspondence establishing module is specifically configured to:
and establishing a link between the first recommended content and the key information, wherein the link is used for presenting the first recommended content.
9. The apparatus of any of claims 6-8, further comprising:
and the feedback operation receiving module is used for receiving and responding to interactive feedback operation of the first recommended content.
10. The apparatus of claim 9, wherein the feedback operation receiving module is specifically configured to:
receiving transaction operation, generating a transaction processing window according to the transaction operation, and sending the transaction processing window to the video playing page; or
Receiving a saving operation, generating a window to be processed according to the saving operation, and sending the window to be processed to the video playing page; or
Receiving a selection operation, determining second recommended content according to the selection operation and the first recommended content, and adjusting the first recommended content to the second recommended content.
11. An electronic device, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method as described above.
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| CN201611109574.8A CN106791970A (en) | 2016-12-06 | 2016-12-06 | The method and device of merchandise news is presented in video playback |
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| CN201611109574.8A CN106791970A (en) | 2016-12-06 | 2016-12-06 | The method and device of merchandise news is presented in video playback |
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