CN104754419A - Video-based interaction method and device - Google Patents

Video-based interaction method and device Download PDF

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Publication number
CN104754419A
CN104754419A CN201510111753.4A CN201510111753A CN104754419A CN 104754419 A CN104754419 A CN 104754419A CN 201510111753 A CN201510111753 A CN 201510111753A CN 104754419 A CN104754419 A CN 104754419A
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CN
China
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described
interaction
video
content
interactive
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CN201510111753.4A
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Chinese (zh)
Inventor
彭傲
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腾讯科技(北京)有限公司
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Priority to CN201510111753.4A priority Critical patent/CN104754419A/en
Publication of CN104754419A publication Critical patent/CN104754419A/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Abstract

The embodiment of the invention discloses a video-based interaction method and a video-based interaction device, and belongs to the field of a multi-media technology. The method comprises the steps of obtaining a target video and at least one interaction content corresponding to the target video, wherein the target video is configured with at least one interaction time point, and each interaction time point is configured with an interaction content relative to the corresponding video content; playing the target video; and displaying a target interaction content of each target interaction time point when the target video is used for playing the target interaction time point. The problems that the video interaction can be realized by relevant technologies by virtue of applying a third party, so as to cause that the video interaction lacks of independence and an interaction flow is more complicate can be solved; furthermore, the interaction content can be concomitantly displayed in the process of playing the video, the video interaction service can be provided for a user without the need of applying the third party, and the interaction flow can be simplified; in addition, the degree of fusion between the interaction content and the video content is higher, the method is beneficial for absorbing users to join the interaction, and the user experience is better.

Description

Based on interactive approach and the device of video

Technical field

The present invention relates to multimedia technology field, particularly a kind of interactive approach based on video and device.

Background technology

In order to improve participation when user watches video and interest, occurring such as voting, having guessed, the video interactive form of question and answer and so on.

In the related, usually video interactive is realized by means of third-party application such as microblogging, mhkc, notes.Such as, before playing a certain Basketball Match or in the process playing this Basketball Match, related personnel initiates the interactive discussion topic of guessing about the victory or defeat of this competition usually in microblog, and user can log in microblog and check above-mentioned interactive discussion topic while coming to matches.Alternatively, user also can participate in above-mentioned interactive discussion topic in microblog, guess victory or defeat result.

But, in the related, need to realize video interactive by means of third-party application, cause video interactive to lack independence, and interactive flow process is comparatively complicated.

Summary of the invention

Independence is lacked in order to solve the video interactive existed in correlation technique, and the problem that interactive flow process is comparatively complicated, embodiments provide a kind of interactive approach based on video and device.Described technical scheme is as follows:

First aspect, provides a kind of interactive approach based on video, and described method comprises:

Obtain target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point;

Play described target video;

When described target video plays to target interaction time point, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

Second aspect, provides a kind of interactive approach based on video, and described method comprises:

For target video configures at least one interaction time point;

For the interaction content that the video content that each interaction time point configuration is corresponding to described interaction time point is relevant;

Described target video and at least one interaction content corresponding to described target video is provided to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

The third aspect, provides a kind of interactive device based on video, and described device comprises:

Acquisition module, for obtaining target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point;

Playing module, for playing described target video;

Display module, during for playing to target interaction time point at described target video, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

Fourth aspect, provides a kind of interactive device based on video, and described device comprises:

First configuration module, for configuring at least one interaction time point for target video;

Second configuration module, for the interaction content that the video content corresponding to described interaction time point for each interaction time point configuration is relevant;

There is provided module, for providing described target video and at least one interaction content corresponding to described target video to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought comprises:

During by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Accompanying drawing explanation

In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.

Fig. 1 is the structural representation of a kind of implementation environment involved by each embodiment of the present invention;

Fig. 2 is the flow chart of the interactive approach based on video that one embodiment of the invention provides;

Fig. 3 is the flow chart of the interactive approach based on video that another embodiment of the present invention provides;

Fig. 4 A is the flow chart of the interactive approach based on video that another embodiment of the present invention provides;

Fig. 4 B is a kind of interface schematic diagram that another embodiment of the present invention relates to;

Fig. 5 A is the flow chart of the interactive approach based on video that another embodiment of the present invention provides;

Fig. 5 B is a kind of interface schematic diagram that another embodiment of the present invention relates to;

Fig. 6 is the block diagram of the interactive device based on video that one embodiment of the invention provides;

Fig. 7 is the block diagram of the interactive device based on video that another embodiment of the present invention provides;

Fig. 8 is the block diagram of the interactive device based on video that another embodiment of the present invention provides;

Fig. 9 is the block diagram of the interactive device based on video that another embodiment of the present invention provides;

Figure 10 is the block diagram of the interaction systems based on video that one embodiment of the invention provides;

Figure 11 is the structural representation of the terminal that one embodiment of the invention provides;

Figure 12 is the structural representation of the server that one embodiment of the invention provides.

Embodiment

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

Please refer to Fig. 1, it illustrates the structural representation of a kind of implementation environment involved by each embodiment of the present invention, this implementation environment can comprise: at least one terminal 120 and server 140.Wherein:

Terminal 120 can be the electronic equipments such as mobile phone, panel computer, personal digital assistant, multimedia player, intelligent television, desktop computer, pocket computer on knee.

Terminal 120 is connected with server 140 by cable network or wireless network.

Server 140 can be a station server, or the server cluster be made up of some station servers, or a cloud computing service center.

Please refer to Fig. 2, it illustrates the flow chart of the interactive approach based on video that one embodiment of the invention provides, the present embodiment is applied in the terminal 120 of implementation environment shown in Fig. 1 with this interactive approach and is illustrated, and this interactive approach can comprise following several step:

Step 202, obtains at least one the interaction content that target video is corresponding with this target video; Wherein, target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to this interaction time point.

Step 204, plays target video.

Step 206, when target video plays to target interaction time point, display corresponds to the target interaction content of this target interaction time point; Wherein, target interaction time point is at least one interaction time point above-mentioned.

In sum, the interactive approach that the present embodiment provides, during by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Please refer to Fig. 3, it illustrates the flow chart of the interactive approach based on video that another embodiment of the present invention provides, the present embodiment is applied in the server 140 of implementation environment shown in Fig. 1 with this interactive approach and is illustrated, and this interactive approach can comprise following several step:

Step 302, for target video configures at least one interaction time point.

Step 304, for each interaction time point configures the relevant interaction content of the video content corresponding to interaction time point.

Step 306, provides to terminal at least one the interaction content that target video and this target video are corresponding; This terminal is used for when playing target video to target interaction time point, and display corresponds to the target interaction content of this target interaction time point; Wherein, target interaction time point is at least one interaction time point above-mentioned.

In sum, the interactive approach that the present embodiment provides, by being target video configuration interaction time point, and being the interaction time point configuration interaction content relevant to corresponding video content, making terminal can show the interaction content with video content strong correlation to adjoint property in the process of displaying video; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; There is provided video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Please refer to Fig. 4 A, it illustrates the flow chart of the interactive approach based on video that another embodiment of the present invention provides, the present embodiment is applied in implementation environment shown in Fig. 1 with this interactive approach and is illustrated, and this interactive approach can comprise following several step:

Step 401, server is that target video configures at least one interaction time point.

Wherein, interaction time point refers to the time point needing to show interaction content.Alternatively, if after considering the interaction content of video content and implementing plan, configuration interaction time point, can realize more reasonably configuring interaction time point.In addition, for arbitrary video, the quantity of the interaction time point that it configures can be one, also can be multiple, specifically can determine according to the actual requirements.

Step 402, server is that each interaction time point configures the relevant interaction content of the video content corresponding to interaction time point.

In the present embodiment, the video content that the interaction content that interaction time point is corresponding is corresponding with it has correlation.In addition, the form of interaction content includes but not limited to any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.The material of interaction content includes but not limited at least one in word, picture, audio frequency, video.

In the exemplary embodiment, when target video is for match live video, at match start time configuration interaction time point, and the interaction content of corresponding configuration contest result of the match.Again such as, when target video is for singing class sports program, at the moment configuration interaction time point that each singer appears on the scene, and correspondence is configured to the interaction content of this singer ballot.Again such as, when target video is the advertisement video of a certain article, at the initial broadcasting moment configuration interaction time point of this advertisement video, and the interaction content of these article is ordered in corresponding configuration.

Alternatively, server also can be interactive indicator corresponding to each interaction content configuration, and this interactive indicator is used for unique identification interaction content.

Alternatively, when interaction content form for ballot, guess, question and answer etc. with lottery interaction forms time, server also can be this interaction content configure correspondence award content.This award content can comprise rewards mark, award rule, winnings information etc.

Also it should be noted is that: an interaction time point may correspond to configuration interaction content, and also can configure multinomial interaction content, the present embodiment is not construed as limiting this.

Step 403, server provides to terminal at least one the interaction content that target video and this target video are corresponding.

Wherein, at least one the interaction content that target video is corresponding with it can synchronized transmission to terminal; Or at least one the interaction content that target video is corresponding with it also non-synchronously can be sent to terminal.In addition, when target video is to when should have a multinomial interaction content, this multinomial interaction content can be sent to terminal simultaneously, also can be sent to terminal successively.

Under normal conditions, for live video, owing to may configure different interaction time points and the interaction content of correspondence in real time along with live process, the multinomial interaction content therefore corresponding to live video can be sent to terminal successively.And for non-live video, can pre-configured all interaction time point and respectively corresponding interaction content, the multinomial interaction content therefore corresponding to non-live video can be sent to terminal simultaneously.Certainly, above-mentioned situation is only exemplary and explanatory, is not intended to limit the present invention.

Correspondingly, terminal obtains target video at least one the interaction content corresponding with this target video.

Step 404, terminal plays target video.

The player with video playback capability or client-side program can be run in terminal.Terminal plays this target video by player or client-side program after obtaining target video.

Step 405, terminal is when target video plays to target interaction time point, and display corresponds to the target interaction content of this target interaction time point; Wherein, target interaction time point is at least one interaction time point above-mentioned.

When target video plays to target interaction time point, not affecting under video normally continues the prerequisite play, correspond to the target interaction content of this target interaction time point with the display of property ground.The video content that this target interaction content is corresponding with target interaction time point has correlation.In addition, the form of target interaction content includes but not limited to any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.Alternatively, target interaction content include but not limited to icon, title, explanation, link, can at least one in operational controls.

Alternatively, terminal can adopt one or both possible execution modes following, display-object interaction content:

In a kind of possible execution mode, terminal is with the upper strata display-object interaction content of floating layer form in the broadcasting pictures of target video.As shown in Figure 4 B, terminal, when playing target video to target interaction time point 41, includes the floating layer 43 of target interaction content in the display of broadcasting pictures 42 upper strata of target video.Such as, in figure 4b, can be provided with in this floating layer 43 for participating in interactive button 44.

In the execution mode that another kind is possible, terminal is at all sides display-object interaction content of the broadcasting pictures of target video.Wherein, all sides of broadcasting pictures include but not limited at least one in the upside of broadcasting pictures, downside, left side and right side.Alternatively, target interaction content and playlist are shown in all sides of broadcasting pictures with the form of switching menu item each other.As shown in Figure 4 B, terminal display-object interaction content on the right side of broadcasting pictures 42.Such as, in figure 4b, can be provided with in this target interaction content for carrying out the button 45 and 46 of voting.

In sum, the interactive approach that the present embodiment provides, during by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

In addition, also by the broadcasting pictures upper strata of video or around show interaction content, improve the convenience that user participates in video interactive on the one hand, another aspect can ensure that user normally watches video.

Please refer to Fig. 5 A, it illustrates the flow chart of the interactive approach based on video that another embodiment of the present invention provides, the present embodiment is applied in implementation environment shown in Fig. 1 with this interactive approach and is illustrated, and this interactive approach can comprise following several step:

Step 501, server is that target video configures at least one interaction time point.

Step 502, server is that each interaction time point configures the relevant interaction content of the video content corresponding to interaction time point.

Step 503, server provides to terminal at least one the interaction content that target video and this target video are corresponding.

Correspondingly, terminal obtains target video at least one the interaction content corresponding with this target video.

Step 504, terminal plays target video.

Step 505, terminal is when target video plays to target interaction time point, and display corresponds to the target interaction content of this target interaction time point; Wherein, target interaction time point is at least one interaction time point above-mentioned.

Above-mentioned steps 501 to step 505 is identical to step 405 with the step 401 in Fig. 4 A illustrated embodiment, and specifically see the introduction in Fig. 4 A illustrated embodiment and explanation, the present embodiment repeats no more this.With Fig. 4 A illustrated embodiment unlike, in the interactive approach that the present embodiment provides, also can comprise following several step:

Step 506, terminal obtains the interaction response that user feeds back for target interaction content.

Terminal after user's display-object interaction content, user can according to the icon comprised in this target interaction content, title, explanation, link, the content such as operational controls can make interactive response to this target interaction content.Such as, user is by the interaction of operational controls to forms such as ballot, guess, question and answer making response; Again such as, user makes response by link to the interaction of the forms such as download, reservation, exchange.

Step 507, terminal to server sends interactive response data, and these interactive response data comprise interactive indicator corresponding to user account number, target interaction content and interactive response.

User account number refers to that user is for logging in the account number of player or client-side program, and this user account number is used for unique identification user.Alternatively, user account number can user account number in synchronous social class application.Such as, the user account number in synchronous instant messaging application.

Correspondingly, the interactive response data of server receiving terminal transmission.

Step 508, server is according to interactive response data and the interactive response data coming from other terminal, and statistics corresponds to the real-time interactive data of target interaction content.

Wherein, real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data.

First real-time interactive data are that all interaction response statistics corresponding according to target interaction content obtain.Alternatively, when the form of target interaction content is the forms such as ballot, guess, question and answer, the first real-time interactive data can comprise cut-off current time and participate in interactive total number of persons, the selection number of each ballot item/guess item/question and answer item.

According to target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains second real-time interactive data.This targeted customer's account number is the user account number with above-mentioned user account number with incidence relation.This incidence relation includes but not limited to friend relation, concern relation, at least one listened in relation.Alternatively, when the form of target interaction content is the forms such as ballot, guess, question and answer, second real-time interactive data can comprise the sum participating in interactive targeted customer's account number, there is with user the quantity of targeted customer's account number of identical selection, there is with user the quantity of the targeted customer of different choice, etc.

Step 509, server sends real-time interactive data to terminal.

Correspondingly, terminal receives the real-time interactive data corresponding to target interaction content from server.

Step 510, terminal demonstration real-time interactive data.

Terminal shows real-time interactive data to user, so that user understands the concrete condition of participated in interaction in time after receiving real-time interactive data from server.

As shown in Figure 5 B, when the form of target interaction content is ballot form, the first real-time interactive data 47 can comprise the selection number of each ballot item, and the second real-time interactive data 48 can comprise the friend information with user with identical selection.

Alternatively, after above-mentioned steps 506, terminal also can share target video and interactive response to targeted customer's account number.Wherein, targeted customer's account number is the user account number with user account number with incidence relation.Alternatively, terminal can in the form of a link or the form of Quick Response Code above-mentioned information is shared.Correspondingly, the targeted customer corresponding to targeted customer's account number can receive at PC (Personal Computer, personal computer) end or mobile terminal and check the above-mentioned information that user shares.Further, targeted customer also can participate in interaction.

Alternatively, when target video is live video, server can according to the video content of real-time interactive Data Control target video after target interaction time point.Or when target video is for publishing in instalments property video, server can according to the video content of the sequel of real-time interactive Data Control target video.Such as, when target video be live sing class sports program time, the singer that will eliminate can be determined according to the ballot statistics of user, thus affect the true trend of the subsequent content of this program.

In sum, the interactive approach that the present embodiment provides, during by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

In addition, also by server statistics to terminal feedback real-time interactive data, make the user participating in video interactive can understand self participation situation with other users in time.

In addition, also by sharing interactive relevant information to the associated user of such as good friend and so on, improving the secondary propagation effect of video, expanding the influence power scope of video content.

In addition, for live video or publishing in instalments property video, the real-time interactive data that server statistics obtains can have influence on the true trend of video content, improve the participation of user.

Following is apparatus of the present invention embodiment, may be used for performing the inventive method embodiment.For the details do not disclosed in apparatus of the present invention embodiment, please refer to the inventive method embodiment.

Please refer to Fig. 6, it illustrates the block diagram of the interactive device based on video that one embodiment of the invention provides, this interactive device can realize becoming the some or all of of terminal by software, hardware or both combinations, and this interactive device can comprise: acquisition module 610, playing module 620 and display module 630

Acquisition module 610, for obtaining target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point.

Playing module 620, for playing described target video.

Display module 630, during for playing to target interaction time point at described target video, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

In sum, the interactive device that the present embodiment provides, during by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Please refer to Fig. 7, it illustrates the block diagram of the interactive device based on video that another embodiment of the present invention provides, this interactive device can realize becoming the some or all of of terminal by software, hardware or both combinations, and this interactive device can comprise: acquisition module 610, playing module 620 and display module 630

Acquisition module 610, for obtaining target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point.

Playing module 620, for playing described target video.

Display module 630, during for playing to target interaction time point at described target video, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

Alternatively, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.

Alternatively, described display module 630, comprising:

First display unit 630a, for showing described target interaction content with floating layer form on the upper strata of the broadcasting pictures of described target video; And/or,

Second display unit 630b, all sides for the broadcasting pictures at described target video show described target interaction content.

Alternatively, described device also comprises: response acquisition module 640 and data transmission blocks 650.

Response acquisition module 640, for obtaining the interaction response that user feeds back for described target interaction content.

Data transmission blocks 650, for sending interactive response data to server, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and described interaction response.

Alternatively, described device also comprises: data reception module 660 and data disaply moudle 670.

Data reception module 660, for receiving the real-time interactive data corresponding to described target interaction content from described server; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics that described server is corresponding according to described target interaction content obtain, described second real-time interactive data are that according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described server, and described targeted customer's account number is the user account number with described user account number with incidence relation.

Data disaply moudle 670, for showing described real-time interactive data.

Alternatively, described device also comprises: sharing module 680.

Sharing module 680, for sharing described target video and described interaction response to targeted customer's account number;

Wherein, described targeted customer's account number is the user account number with described user account number with incidence relation.

In sum, the interactive device that the present embodiment provides, during by playing target video to target interaction time point, display corresponds to the target interaction content of this target interaction time point, and this target interaction content video content corresponding to target interaction time point is relevant; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; In the process of displaying video, show interaction content with property, provide video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Please refer to Fig. 8, it illustrates the block diagram of the interactive device based on video that another embodiment of the present invention provides, this interactive device can realize becoming the some or all of of server by software, hardware or both combinations, and this interactive device can comprise: the first configuration module 810, second configuration module 820 and provide module 830.

First configuration module 810, for configuring at least one interaction time point for target video.

Second configuration module 820, for the interaction content that the video content corresponding to described interaction time point for each interaction time point configuration is relevant.

There is provided module 830, for providing described target video and at least one interaction content corresponding to described target video to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

In sum, the interactive device that the present embodiment provides, by being target video configuration interaction time point, and being the interaction time point configuration interaction content relevant to corresponding video content, making terminal can show the interaction content with video content strong correlation to adjoint property in the process of displaying video; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; There is provided video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

Please refer to Fig. 9, it illustrates the block diagram of the interactive device based on video that another embodiment of the present invention provides, this interactive device can realize becoming the some or all of of server by software, hardware or both combinations, and this interactive device can comprise: the first configuration module 810, second configuration module 820 and provide module 830.

First configuration module 810, for configuring at least one interaction time point for target video.

Second configuration module 820, for the interaction content that the video content corresponding to described interaction time point for each interaction time point configuration is relevant.

There is provided module 830, for providing described target video and at least one interaction content corresponding to described target video to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.

Alternatively, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.

Alternatively, described device also comprises: receiver module 840, statistical module 850 and sending module 860.

Receiver module 840, for receiving the interactive response data that described terminal sends, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and interactive response, and described interaction response is that user feeds back for described target interaction content.

Statistical module 850, for according to described interactive response data and the interactive response data coming from other terminal, adds up the real-time interactive data corresponding to described target interaction content; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics corresponding according to described target interaction content obtain, according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described second real-time interactive data, and described targeted customer's account number is the user account number with described user account number with incidence relation.

Sending module 860, for sending described real-time interactive data to described terminal.

Alternatively, described device also comprises:

First control module 870, for the video content of target video according to described real-time interactive Data Control after described target interaction time point; And/or,

Second control module 880, for the video content of the sequel of target video according to described real-time interactive Data Control.

In sum, the interactive device that the present embodiment provides, by being target video configuration interaction time point, and being the interaction time point configuration interaction content relevant to corresponding video content, making terminal can show the interaction content with video content strong correlation to adjoint property in the process of displaying video; Solve correlation technique to need to realize video interactive by means of third-party application, and cause video interactive to lack independence, and the problem that interactive flow process is comparatively complicated; There is provided video interactive service without the need to namely can be user by third-party application, and simplify interactive flow process; In addition, due to interaction content and the video content strong correlation in corresponding moment, be conducive to attracting user to participate in interaction in real time, and the degrees of fusion of interaction content and video content is higher, better user experience.

It should be noted that: the interactive device based on video that above-described embodiment provides is when providing video interactive to serve, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, internal structure by equipment is divided into different functional modules, to complete all or part of function described above.In addition, the interactive device based on video that above-described embodiment provides belongs to same design with the embodiment of the method for the interactive approach based on video, and its specific implementation process refers to embodiment of the method, repeats no more here.

Please refer to Figure 10, it illustrates the block diagram of the interaction systems based on video that one embodiment of the invention provides, this interaction systems can comprise at least one terminal 1020 and server 1040.Wherein:

Terminal 1020 is connected with server 1040 by cable network or wireless network;

Terminal 1020 comprises as above-mentioned Fig. 6 or the interactive device based on video provided embodiment illustrated in fig. 7;

Server 1040 comprises as above-mentioned Fig. 8 or the interactive device based on video provided embodiment illustrated in fig. 9.

Please refer to Figure 11, it illustrates the structural representation of the terminal that one embodiment of the invention provides.This terminal is for implementing the interactive approach based on video of the end side provided in above-described embodiment.Specifically:

Terminal 1100 can comprise RF (Radio Frequency, radio frequency) circuit 1110, the memory 1120 including one or more computer-readable recording mediums, input unit 1130, display unit 1140, transducer 1150, voicefrequency circuit 1160, WiFi (wireless fidelity, Wireless Fidelity) module 1170, include the parts such as processor 1180 and power supply 1190 that more than or processes core.It will be understood by those skilled in the art that the restriction of the not structure paired terminal of the terminal structure shown in Figure 11, the parts more more or less than diagram can be comprised, or combine some parts, or different parts are arranged.Wherein:

RF circuit 1110 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, after being received by the downlink information of base station, transfer to more than one or one processor 1180 to process; In addition, base station is sent to by relating to up data.Usually, RF circuit 1110 includes but not limited to antenna, at least one amplifier, tuner, one or more oscillator, subscriber identity module (SIM) card, transceiver, coupler, LNA (Low Noise Amplifier, low noise amplifier), duplexer etc.In addition, RF circuit 1110 can also by radio communication and network and other devices communicatings.Described radio communication can use arbitrary communication standard or agreement, include but not limited to GSM (Global System of Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service, general packet radio service), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband CodeDivision Multiple Access, Wideband Code Division Multiple Access (WCDMA)), LTE (Long Term Evolution, Long Term Evolution), Email, SMS (Short Messaging Service, Short Message Service) etc.

Memory 1120 can be used for storing software program and module, and processor 1180 is stored in software program and the module of memory 1120 by running, thus performs the application of various function and data processing.Memory 1120 mainly can comprise storage program district and store data field, and wherein, storage program district can storage operation system, application program (such as sound-playing function, image player function etc.) etc. needed at least one function; Store data field and can store the data (such as voice data, phone directory etc.) etc. created according to the use of terminal 1100.In addition, memory 1120 can comprise high-speed random access memory, can also comprise nonvolatile memory, such as at least one disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memory 1120 can also comprise Memory Controller, to provide the access of processor 1180 and input unit 1130 pairs of memories 1120.

Input unit 1130 can be used for the numeral or the character information that receive input, and produces and to arrange with user and function controls relevant keyboard, mouse, action bars, optics or trace ball signal and inputs.Particularly, input unit 1130 can comprise image input device 1131 and other input equipments 1132.Image input device 1131 can be camera, also can be photoelectric scanning device.Except image input device 1131, input unit 1130 can also comprise other input equipments 1132.Particularly, other input equipments 1132 can include but not limited to one or more in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.

Display unit 1140 can be used for the various graphical user interface showing information or the information being supplied to user and the terminal 1100 inputted by user, and these graphical user interface can be made up of figure, text, icon, video and its combination in any.Display unit 1140 can comprise display floater 1141, optionally, the form such as LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, Organic Light Emitting Diode) can be adopted to configure display floater 1141.

Terminal 1100 also can comprise at least one transducer 1150, such as optical sensor, motion sensor and other transducers.Particularly, optical sensor can comprise ambient light sensor and proximity transducer, and wherein, ambient light sensor the light and shade of environmentally light can regulate the brightness of display floater 1141, proximity transducer when terminal 1100 moves in one's ear, can cut out display floater 1141 and/or backlight.As the one of motion sensor, Gravity accelerometer can detect the size of all directions (are generally three axles) acceleration, size and the direction of gravity can be detected time static, can be used for identifying the application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating) of mobile phone attitude, Vibration identification correlation function (such as pedometer, knock) etc.; As for terminal 1100 also other transducers such as configurable gyroscope, barometer, hygrometer, thermometer, infrared ray sensor, do not repeat them here.

Voicefrequency circuit 1160, loud speaker 1161, microphone 1162 can provide the audio interface between user and terminal 1100.Voicefrequency circuit 1160 can by receive voice data conversion after the signal of telecommunication, be transferred to loud speaker 1161, by loud speaker 1161 be converted to voice signal export; On the other hand, the voice signal of collection is converted to the signal of telecommunication by microphone 1162, voice data is converted to after being received by voicefrequency circuit 1160, after again voice data output processor 1180 being processed, through RF circuit 1110 to send to such as another terminal, or export voice data to memory 1120 to process further.Voicefrequency circuit 1160 also may comprise earphone jack, to provide the communication of peripheral hardware earphone and terminal 1100.

WiFi belongs to short range wireless transmission technology, and by WiFi module 1170, terminal 1100 can help that user sends and receive e-mail, browsing page and access streaming video etc., and its broadband internet wireless for user provides is accessed.Although Figure 11 shows WiFi module 1170, be understandable that, it does not belong to must forming of terminal 1100, can omit in the scope of essence not changing invention as required completely.

Processor 1180 is control centres of terminal 1100, utilize the various piece of various interface and the whole mobile phone of connection, software program in memory 1120 and/or module is stored in by running or performing, and call the data be stored in memory 1120, perform various function and the deal with data of terminal 1100, thus integral monitoring is carried out to mobile phone.Optionally, processor 1180 can comprise one or more process core; Preferably, processor 1180 accessible site application processor and modem processor, wherein, application processor mainly processes operating system, user interface and application program etc., and modem processor mainly processes radio communication.Be understandable that, above-mentioned modem processor also can not be integrated in processor 1180.

Terminal 1100 also comprises the power supply 1190 (such as battery) of powering to all parts, preferably, power supply can be connected with processor 1180 logic by power-supply management system, thus realizes the functions such as management charging, electric discharge and power managed by power-supply management system.Power supply 1190 can also comprise one or more direct current or AC power, recharging system, power failure detection circuit, power supply changeover device or the random component such as inverter, power supply status indicator.

Although not shown, terminal 1100 can also comprise bluetooth module etc., does not repeat them here.

Concrete terminal 1100 also includes memory, and one or more than one program, and one of them or more than one program are stored in memory in the present embodiment, and is configured to be performed by more than one or one processor.Above-mentioned more than one or one program package is containing the instruction of the interactive approach based on video for performing the end side provided as above-mentioned Fig. 2, Fig. 4 A or Fig. 5 A illustrated embodiment.

Figure 12 shows the structural representation of the server that one embodiment of the invention provides.This server is for implementing the interactive approach based on video of the server side provided in above-described embodiment.Specifically:

Described server 1200 comprises CPU (CPU) 1201, comprises the system storage 1204 of random access memory (RAM) 1202 and read-only memory (ROM) 1203, and the system bus 1205 of connected system memory 1204 and CPU 1201.Described server 1200 also comprises the basic input/output (I/O system) 1206 of transmission information between each device of helping in computer, and for the mass-memory unit 1207 of storage operation system 1213, application program 1214 and other program modules 1215.

Described basic input/output 1206 includes the input equipment 1209 of the display 1208 for showing information and the such as mouse, keyboard and so on for user's input information.Wherein said display 1208 and input equipment 1209 are all connected to CPU 1201 by the IOC 1210 being connected to system bus 1205.Described basic input/output 1206 can also comprise IOC 1210 for receiving and processing the input from other equipment multiple such as keyboard, mouse or electronic touch pens.Similarly, IOC 1210 also provides the output equipment outputting to display screen, printer or other types.

Described mass-memory unit 1207 is connected to CPU 1201 by the bulk memory controller (not shown) being connected to system bus 1205.Described mass-memory unit 1207 and the computer-readable medium that is associated thereof provide non-volatile memories for server 1200.That is, described mass-memory unit 1207 can comprise the computer-readable medium (not shown) of such as hard disk or CD-ROM drive and so on.

Without loss of generality, described computer-readable medium can comprise computer-readable storage medium and communication media.Computer-readable storage medium comprises the volatibility and non-volatile, removable and irremovable medium that realize for any method or technology that store the information such as such as computer-readable instruction, data structure, program module or other data.Computer-readable storage medium comprises RAM, ROM, EPROM, EEPROM, flash memory or its technology of other solid-state storage, CD-ROM, DVD or other optical storage, cassette, tape, disk storage or other magnetic storage apparatus.Certainly, the known described computer-readable storage medium of those skilled in the art is not limited to above-mentioned several.Above-mentioned system storage 1204 and mass-memory unit 1207 can be referred to as memory.

According to various embodiments of the present invention, the remote computer that described server 1200 can also be connected on network by networks such as such as internets runs.Also namely server 1200 can be connected to network 1212 by the network interface unit 1211 be connected on described system bus 1205, in other words, network interface unit 1211 also can be used to be connected to network or the remote computer system (not shown) of other types.

Described memory also comprises one or more than one program, and described more than one or one program is stored in memory, and is configured to be performed by more than one or one processor.Above-mentioned more than one or one program package is containing the instruction of the interactive approach based on video for performing the server side provided as above-mentioned Fig. 3, Fig. 4 A or Fig. 5 A illustrated embodiment.

Should be understood that, use in this article, unless context clearly supports exception, singulative " " (" a ", " an ", " the ") is intended to also comprise plural form.It is to be further understood that the "and/or" used in this article refers to comprise any of more than one or one project listed explicitly and likely combine.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.

The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (20)

1. based on an interactive approach for video, it is characterized in that, described method comprises:
Obtain target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point;
Play described target video;
When described target video plays to target interaction time point, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.
2. method according to claim 1, is characterized in that, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.
3. method according to claim 1 and 2, is characterized in that, described display corresponds to the target interaction content of described target interaction time point, comprising:
Described target interaction content is shown on the upper strata of the broadcasting pictures of described target video with floating layer form;
And/or,
Described target interaction content is shown in all sides of the broadcasting pictures of described target video.
4. method according to claim 1 and 2, is characterized in that, described display also comprises after corresponding to the target interaction content of described target interaction time point:
Obtain the interaction response that user feeds back for described target interaction content;
Send interactive response data to server, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and described interaction response.
5. method according to claim 4, is characterized in that, described after server transmission interactive response data, also comprises:
The real-time interactive data corresponding to described target interaction content are received from described server; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics that described server is corresponding according to described target interaction content obtain, described second real-time interactive data are that according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described server, and described targeted customer's account number is the user account number with described user account number with incidence relation;
Show described real-time interactive data.
6. method according to claim 4, is characterized in that, described acquisition user also comprises after replying for the interaction that described target interaction content is made:
Described target video and described interaction response is shared to targeted customer's account number;
Wherein, described targeted customer's account number is the user account number with described user account number with incidence relation.
7. based on an interactive approach for video, it is characterized in that, described method comprises:
For target video configures at least one interaction time point;
For the interaction content that the video content that each interaction time point configuration is corresponding to described interaction time point is relevant;
Described target video and at least one interaction content corresponding to described target video is provided to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.
8. method according to claim 7, is characterized in that, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.
9. the method according to claim 7 or 8, is characterized in that, described method also comprises:
Receive the interactive response data that described terminal sends, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and interactive response, and described interaction response is that user feeds back for described target interaction content;
According to described interactive response data and the interactive response data coming from other terminal, statistics corresponds to the real-time interactive data of described target interaction content; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics corresponding according to described target interaction content obtain, according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described second real-time interactive data, and described targeted customer's account number is the user account number with described user account number with incidence relation;
Described real-time interactive data are sent to described terminal.
10. method according to claim 9, is characterized in that, described according to described interactive response data and the interactive response data coming from other terminal, and statistics also comprises after corresponding to the real-time interactive data of described target interaction content:
The video content of target video after described target interaction time point according to described real-time interactive Data Control;
And/or,
The video content of the sequel of target video according to described real-time interactive Data Control.
11. 1 kinds, based on the interactive device of video, is characterized in that, described device comprises:
Acquisition module, for obtaining target video and at least one interaction content corresponding to described target video; Wherein, described target video is configured with at least one interaction time point, and each interaction time point is configured with the relevant interaction content of the video content corresponding to described interaction time point;
Playing module, for playing described target video;
Display module, during for playing to target interaction time point at described target video, display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.
12. devices according to claim 11, is characterized in that, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.
13. devices according to claim 11 or 12, it is characterized in that, described display module, comprising:
First display unit, for showing described target interaction content with floating layer form on the upper strata of the broadcasting pictures of described target video;
And/or,
Second display unit, all sides for the broadcasting pictures at described target video show described target interaction content.
14. devices according to claim 11 or 12, it is characterized in that, described device also comprises:
Response acquisition module, for obtaining the interaction response that user feeds back for described target interaction content;
Data transmission blocks, for sending interactive response data to server, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and described interaction response.
15. devices according to claim 14, is characterized in that, described device also comprises:
Data reception module, for receiving the real-time interactive data corresponding to described target interaction content from described server; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics that described server is corresponding according to described target interaction content obtain, described second real-time interactive data are that according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described server, and described targeted customer's account number is the user account number with described user account number with incidence relation;
Data disaply moudle, for showing described real-time interactive data.
16. devices according to claim 14, is characterized in that, described device also comprises:
Sharing module, for sharing described target video and described interaction response to targeted customer's account number;
Wherein, described targeted customer's account number is the user account number with described user account number with incidence relation.
17. 1 kinds, based on the interactive device of video, is characterized in that, described device comprises:
First configuration module, for configuring at least one interaction time point for target video;
Second configuration module, for the interaction content that the video content corresponding to described interaction time point for each interaction time point configuration is relevant;
There is provided module, for providing described target video and at least one interaction content corresponding to described target video to terminal; Described terminal is used for when playing described target video to target interaction time point, and display corresponds to the target interaction content of described target interaction time point; Wherein, described target interaction time point is at least one interaction time point described.
18. devices according to claim 17, is characterized in that, the form of described target interaction content comprises: any one in displaying, ballot, guess, question and answer, download, reservation, exchange, online chatting.
19. devices according to claim 17 or 18, it is characterized in that, described device also comprises:
Receiver module, for receiving the interactive response data that described terminal sends, described interactive response data comprise interactive indicator corresponding to user account number, described target interaction content and interactive response, and described interaction response is that user feeds back for described target interaction content;
Statistical module, for according to described interactive response data and the interactive response data coming from other terminal, adds up the real-time interactive data corresponding to described target interaction content; Wherein, described real-time interactive data comprise the first real-time interactive data and/or the second real-time interactive data, described first real-time interactive data are that all interaction response statistics corresponding according to described target interaction content obtain, according to described target interaction content, corresponding and that fed back by targeted customer's account number interaction response statistics obtains described second real-time interactive data, and described targeted customer's account number is the user account number with described user account number with incidence relation;
Sending module, for sending described real-time interactive data to described terminal.
20. devices according to claim 19, is characterized in that, described device also comprises:
First control module, for the video content of target video according to described real-time interactive Data Control after described target interaction time point;
And/or,
Second control module, for the video content of the sequel of target video according to described real-time interactive Data Control.
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