CN102572524A - Media playing and interaction method, device, server and system - Google Patents

Media playing and interaction method, device, server and system Download PDF

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Publication number
CN102572524A
CN102572524A CN2010106226253A CN201010622625A CN102572524A CN 102572524 A CN102572524 A CN 102572524A CN 2010106226253 A CN2010106226253 A CN 2010106226253A CN 201010622625 A CN201010622625 A CN 201010622625A CN 102572524 A CN102572524 A CN 102572524A
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media play
auxiliary channel
channel content
content
play stream
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CN2010106226253A
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CN102572524B (en
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张世俊
黄晓伟
张俭
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China Mobile Communications Group Co Ltd
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China Mobile Communications Group Co Ltd
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Abstract

The invention discloses a media playing and interaction method, a device, a server and a system. The method comprises the following steps of: generating auxiliary channel contents related to a media playing stream according to the media playing stream; sending the media playing stream and the auxiliary channel contents to a terminal; and receiving user operation record from the terminal to the media playing stream and/or the auxiliary channel contents, and updating the auxiliary channel contents. According to the method, the shortcoming that played contents cannot be related to interacted contents during audio and video playing and interaction and the shortcoming that users use the contents inconveniently are overcome.

Description

Media play interactive approach, device, server and system
Technical field
The present invention relates to data service technology in the communications field, particularly, relate to a kind of media play interactive approach, media playing apparatus, media play server and system.
Background technology
In the audio frequency and video playing process is an important content of multimedia technology development alternately.During traditional audio frequency and video are play, play and be two relatively independent systems alternately.As in TV programme are play, only limit the use of the family alternately through note or phone sends user's feedback to studio or certain phone is directly transferred in the studio.Some audio players can show song, singer and album name in the playing back music process, also have some players when playing, can show lyrics content with reproduction time, and this can be regarded as a kind of simple interactive mode, but interactive very a little less than.
In the prior art, realize audio frequency and video play with mutual detailed process in, following two kinds of patterns are mainly arranged: serve as the audio frequency and video broadcast interactive mode of mainly representing one, with Flash technology; Two, when the play multimedia code stream, outside broadcast window, represent interactive information, like MPC.
There is following shortcoming in above-mentioned pattern of the prior art:
First kind of pattern: 1) must adopt the Flash technology, broadcast format is restricted, and can't carry out effectively mutual; 2) interactive relation in the time of can't dynamically adjusting broadcast; 3) still abundant inadequately to the support of multiple point touching.
Second kind of pattern: 1) content of player plays lacks the internal association relation with interactive content, only shows the two simultaneously at display screen; 2) to audio/video flow stop, user such as broadcast operation lacks correlation with interaction content, mutual coupling very a little less than; 3) interaction content all is to obtain from network server end, connects if can not set up network, then often can not show interactive content.
Summary of the invention
First purpose of the present invention is to propose a kind of media play interactive approach, lacks shortcomings such as related with mutual middle play content with interaction content to solve prior art middle pitch video playback.
Second purpose of the present invention is to propose a kind of media playing apparatus, lacks shortcomings such as related with mutual middle play content with interaction content to solve prior art middle pitch video playback.
The 3rd purpose of the present invention is to propose a kind of media play server, lacks shortcomings such as related with mutual middle play content with interaction content to solve prior art middle pitch video playback.
For realizing above-mentioned first purpose, according to an aspect of the present invention, a kind of media play interactive approach is provided, comprising: generate and the related auxiliary channel content of media play stream according to media play stream; Media Stream and auxiliary channel content are sent end side; Receive the user operation records of user, upgrade the auxiliary channel content media play stream and/or auxiliary channel content.
Preferably, the auxiliary channel content is related through timestamp with media play stream, the combination in any of the following information of auxiliary channel content stores:
Medium summary, content update time, one or more displaying contents and time corresponding stamp, the relative position of displaying contents, display window, the display mode of the server end address of auxiliary channel content, media play stream;
Wherein, displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Display mode comprises with media play stream independent displaying and/or stack and showing.
The individual files storage of additional suffix form that wherein, can media play stream during the auxiliary channel content stores.
Preferably, the user operation records that receives media play stream and/or auxiliary channel content can comprise:
The user operation records that the play end of receiving media play stream is sent;
User operation records comprises following combination in any: media play stream file sign, medium summary, ID, one or more user's operation and time corresponding are stabbed;
Wherein, user operation comprises following combination in any: broadcast, time-out, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, to the evaluation of auxiliary channel content.
Upgrading the auxiliary channel content can comprise: upgrade the auxiliary channel content of the media play stream of the current broadcast of end side according to the user operation records that receives, concurrent make arrangements for his funeral distolateral; And/or, upgrade the auxiliary channel content of media play stream according to one or more user operation records that the media play that receives flows.
For realizing above-mentioned first purpose, according to another aspect of the present invention, another kind of media play interactive approach is provided also, comprising: the auxiliary channel content that media play stream reaches and media play stream is related that receives the network side transmission; When the playing media play stream, show the auxiliary channel content synchronously, receive the user operation records of user, concurrent SCN Space Cable Network side to media play stream and/or auxiliary channel content.
Can also comprise: while medium play stream and auxiliary channel content in this locality; During the playing media play stream or predetermined period time when arriving, send the request of renewal, the full content of the auxiliary signal content of updated stored or change content to the network side that generates the auxiliary channel content.
Can also receive the auxiliary channel content through the transmission channel that is different from media play stream.
For realizing above-mentioned second purpose, according to another aspect of the present invention, a kind of media playing apparatus is provided, comprising: interface module is used to receive media play stream that network side sends and flows related auxiliary channel content with media play; Playing module shows synchronously when being used for the playing media play stream and the related auxiliary channel content of media play stream that interactive module is used to receive the user operation records of user to media play stream and/or auxiliary channel content, concurrent SCN Space Cable Network side.
Said apparatus can also comprise: receiver module is used to receive the user operation records of user to media play stream and/or auxiliary channel content, the local and/or transmission network side with the user operation records storage.
Said apparatus can also comprise: memory module is used for medium play stream and auxiliary channel content; Update module when being used for the playing media play stream or predetermined period time when arriving, is sent the request of renewal to network side, the full content of the auxiliary signal content of updated stored module or change content; Comprise individual files storage when stating the auxiliary channel content stores with the additional suffix form of media play stream.
For realizing above-mentioned the 3rd purpose, according to another aspect of the present invention, a kind of media play server is provided, comprising: generation module is used for generating and the related auxiliary channel content of media play stream according to media play stream; Interface module is used for Media Stream and auxiliary channel content are sent end side, and the receiving terminal side is to the user operation records of media play stream and/or auxiliary channel content; Update module is used for the auxiliary channel content according to user operation records renewal generation module.
Preferably, update module can comprise: first updating submodule, be used for upgrading the auxiliary channel content of the media play stream of the current broadcast of end side according to the user operation records that receives, concurrent make arrangements for his funeral distolateral; And/or second updating submodule, be used for according to one or more user operation records that receives, upgrade the auxiliary channel content of media play stream in the generation module.
For realizing above-mentioned the 4th purpose, according to another aspect of the present invention, a kind of media play system is provided, comprise the media playing apparatus of above-mentioned second purpose and the media play server of the 3rd purpose.
Media play interactive approach, device, server and the system of various embodiments of the present invention can make up an auxiliary channel content related with play stream and user's audio frequency and video and play the related and real-time update of behavior operation note.The auxiliary channel content can be associated with user behavior, along with the user plays the difference of behavior, can polymerization and the interaction content that is complementary of user operation records characteristic, thus when playing audio-video flows the auxiliary channel content of corresponding display update.Flow through in the journey at playing audio-video, can collect user's behavioural information, and be transferred to server side to these behavioural informations, thereby upgrade, and send the playback terminal side to by server.Present embodiment multimedia and can more organically combining alternately; Can make things convenient for the user better; Improve the relevance of interaction content, it is related with mutual middle play content and interaction content shortage to solve prior art middle pitch video playback, and the user uses shortcomings such as inconvenience.
Other features and advantages of the present invention will be set forth in specification subsequently, and, partly from specification, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in the specification of being write, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Through accompanying drawing and embodiment, technical scheme of the present invention is done further detailed description below.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of specification, is used to explain the present invention with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is media play interactive approach embodiment one flow chart according to the present invention;
Fig. 2 is media play interactive approach embodiment two flow charts according to the present invention;
Fig. 3 is auxiliary channel content stores form embodiment one sketch map according to the present invention;
Fig. 4 is auxiliary channel content stores data embodiment sketch map according to the present invention;
Fig. 5 is according to broadcast interactive interface embodiment sketch map of the present invention;
Fig. 6 is according to user operation records storage format embodiment sketch map of the present invention;
Fig. 7 is according to user operation records data embodiment sketch map of the present invention;
Fig. 8 be according to the present invention in according to the historical interaction content embodiment flow chart that upgrades of user behavior;
Fig. 9 is the sketch map of the media playing apparatus embodiment one according to the present invention;
Figure 10 is the sketch map of the media playing apparatus embodiment two according to the present invention;
Figure 11 is the sketch map of the media play server implementation example one according to the present invention;
Figure 12 is the sketch map of the media play server implementation example two according to the present invention
Figure 13 is media play system example structure sketch map according to the present invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for explanation and explains the present invention, and be not used in qualification the present invention.
Method embodiment
Fig. 1 is media play interactive approach embodiment one flow chart according to the present invention, and present embodiment is mainly described interactive flow process from the network side angle, and is as shown in Figure 1, and present embodiment comprises:
Step S102: generate and the related auxiliary channel content of media play stream according to media play stream;
Server end (like the media play server) is when generating for the first time; Generate and the related auxiliary channel content of media play stream according to media play stream; For example interaction content and media play stream file are content associated; Fig. 5 median surface main window display media play stream for example, assistant window shows the interaction content relevant with this play stream;
In Fig. 5, play stream is the audio/video multimedia stream of Coast Guard, and the interaction content of generation comprises: Coast Guard's history, scale, activity or the like, can also comprise hyperlink, and to evaluation of interaction content or the like;
Step S104: Media Stream and auxiliary channel content are sent end side;
Step S106: the receiving terminal side is upgraded the auxiliary channel content to the user operation records of media play stream and/or auxiliary channel content.
Present embodiment proposes to make up an auxiliary channel content related with play stream and user's audio frequency and video are play the related also method of real-time update of behavior operation note.When the user watches audio/video flow; Different users has different points of interest; It also is different that thereby the user operates the behavior of audio/video flow, so the auxiliary channel content can be associated with user behavior, plays the difference of behavior along with the user; Audio-video document can polymerization and the interaction content that is complementary of user operation records characteristic, thus when playing audio-video flows the auxiliary channel content of corresponding display update.Flow through in the journey at playing audio-video, network side can be collected user's behavioural information, thereby upgrades, and can further send the content of upgrading to the playback terminal side.Present embodiment multimedia and can more organically combining alternately can make things convenient for the user better, improves the relevance of interaction content.
Fig. 2 is media play interactive approach embodiment two flow charts according to the present invention, and present embodiment is mainly from side playing, and for example player side angle degree is described interactive flow process, and is as shown in Figure 2, and present embodiment comprises:
Step S202: the auxiliary channel content that media play stream reaches and media play stream is related that receives the network side transmission;
Step S204: playback terminal side (like media player) shows the auxiliary channel content synchronously when the playing media play stream, and can auxiliary channel content and play stream be stored in this locality simultaneously;
Step S206: in playing end or process, receive user operation records, network side is then sent in update time in the local back of storage, perhaps directly sends network side.
After step S206 sends network side; Network side can be according to the step S104 of Fig. 1 according to the one or more user operation records that receive; Be that different user is play the operation note that this video flowing produces, statistics is also analyzed to certain characteristic of video flowing the attention rate corresponding like this video flowing timestamp; Upgrade corresponding auxiliary channel content and issue play end, play end can exist local or directly upgrade current play stream.
Wherein, those skilled in the art should be appreciated that to also have other multiple implementations; Like all right setting cycle of play end, and when arrive or play cycle time, directly send to upgrade and ask, can comprise user operation records in the request to server end; If be not stored in the local network side that directly sends in the step 206; Then can not comprise user operation records, only send the request of renewal, so that upgrade auxiliary channel (interaction) content;
Perhaps play end does not directly exist play content and auxiliary channel content local; Just play through network; Then network side can directly receive user's operation note history; Upgrade the interaction content of current displaying video stream, promptly issue play end and carry out real-time play to the higher interactive information of different user this user's attention rate of coupling.
The present embodiment play end is sent the request of renewal to server, upgrades interaction content.Server need be edited and generate the auxiliary channel content that the high degree of coupling is arranged with audio-video frequency content; It is interactive information; And the behavior operation note of reception play end User Activity; Server is made corresponding adjustment according to the user behavior operation note of collecting to interaction content, upgrades when asking the content of update playing device end interactive information when player sends simultaneously.
Fig. 3 is auxiliary channel content stores form embodiment one sketch map according to the present invention.As shown in Figure 3; The information of auxiliary signal content stores can comprise: address, source, old file name, medium summary, update time, interaction content etc.; As shown in Figure 3, black box be optional parameters, white box be mandatory parameter; In Fig. 3, mandatory parameter information is source address, medium summary, update time.Wherein Fig. 3 gives an example to the information that each parameter can comprise again, can comprise timestamp, text like each interaction content ... .. etc.Its Chinese version can comprise relative position, literal size again ... etc.
As shown in Figure 3, each interaction content and audio-video document tight association, the server address in address, source storage interaction content source; What old file name stored is that video stream file is in server corresponding file name; The eap-message digest MD5 (Message Digest Algorithm 5) of medium summary storage file does not upgrade to confirm audio-video document; Store the update time of corresponding interaction content update time, show the update time that interaction content is nearest.Interaction content is about to content displayed to be changed in time, so exist a plurality of interaction contents 1 to the such container of interaction content n.The time that content shows in each interaction content is confirmed by timestamp, when the media time of media play is consistent with timestamp, shows the interaction content in this container.
Make up effective polymerization of interaction content and play stream, displaying contents is related with the video playback timestamp.Various audio-video document forms are arranged now; Like mp4,3gp, avi, wmv, rmvb and mkv etc.; The transmission tone video flowing also has various agreement; Like http and rtp etc., but the broadcast of all audio frequency and video finally is to rely on reproduction time and the playing sequence that timestamp is confirmed corresponding audio/video flow.Existing interaction content can adopt the stored in form of xml.
As comprising text message in Fig. 3 interaction content; Text message may further include the relative position of confirming displaying contents again; Wherein, More or less freely understandings such as literal size, color, font, background color, background music, hyperlink, those skilled in the art can know separately the meaning of representative through Fig. 3, in this illustrated in detail not.
Wherein, display width is confirmed the display width of interaction content among Fig. 3; Show the display width of highly confirming interaction content; The left side size is confirmed interaction content relative coordinate on the left of display window; Size definite interaction content in top is relative coordinate at the display window top.Display window is confirmed the window of interaction content, if display window is main window " main ", then interaction content is directly showing with video flowing stack (overlay).For example interaction content is a picture; Then can carry out corresponding stack according to the stack coefficient, different stack coefficients representes that the degree that superposes is different, is all stacks of 1 expression like the stack coefficient; The stack coefficient is that 0 expression does not superpose, and the coefficient that generally superposes can be set between 0 to 1; If display window is assistant window " second ", then interaction content shows in assistant window.It is main window " main " that some special interaction contents such as captions and watermark promptly can be provided with display window (layout_screen), and then these contents show at main window.In some special application scenarios; If interaction content and video flowing stack show, can let the user obtain better user experience, as in advertising programme; Interaction content is shown as and gets into the Related product site button, and then the user can enter into corresponding website by button click when watching program.
Displaying contents can be text, picture, hyperlink and background audio etc.Text can be provided with character script, literal size, text color and background color etc.Picture then can be worked as the coefficient stack coefficient that mixes is set when superposeing with video flowing.Hyperlink then is used to open the link of appointment, both can open certain link of far-end network, also can directly open local certain link.Background music comprises background volume and diaphone frequency file.
Fig. 4 is auxiliary channel content stores data embodiment sketch map according to the present invention; As shown in Figure 4, server side can generate interaction content according to the audio-video frequency content editor in advance when uploading new audio frequency and video source file; Interaction content should have higher relevance with video content; Like certain video file is the introduction about Coast Guard, when certain time period main contents in the video are Coast Guard when historical, interaction content 1 can introduce it building process, be subordinate to unit etc.; When certain time period video content converted Coast Guard's function situation into, interaction content 2 can comprise Coast Guard's warning, patrol, law enforcement etc.Shown in Figure 4 is to concern that about Coast Guard's data item one of content is simply shown in the server interaction content data base.
Fig. 5 is according to broadcast interactive interface embodiment sketch map of the present invention; As shown in Figure 5, player can comprise multimedia engine and browser engine, and the multimedia engine is responsible for the broadcast of local file and network flow-medium; It is shown as main window; Browser engine is responsible for videotex, picture and display web page link and is play the background audio file, and it is shown as assistant window, and user interface is roughly as shown in Figure 5.The built-in browser engine of player can be supported multimedia label such as video and the audio in the HTML5 form and realize the mutual attribute that it is corresponding; When webpage that interaction content linked comprises the multimedia label, just can realize the interaction of interaction content and media file like this.For example on user's webpage clicking during related multimedia label, if new medium are pointed in this link, then player will transfer the new medium of broadcast, and upgrade interaction content synchronously; If the still corresponding current playing media of this link, then player is adjusted the media content of main window according to the attribute of correspondence.
In the foregoing description, during the player plays audio frequency and video, audio frequency and video and interaction content can show corresponding content according to timestamp.When there is interaction content in the multimedia local file; Its interaction content can exist by an independent file; It is file suffixes that form can be added xml for the multimedia file name; Like multimedia file " coastguard.mp4 " by name, then the interaction content file is " coastguard.mp4.xml ".During the player plays local file, player checks at first in place interaction whether content exists, if do not exist, then whether inspection has corresponding interaction content on corresponding server, if having, then from server update content in place interaction; Do not exist if all there is interaction content, then hide assistant window and only show that main window carries out video playback; When interaction content existed, main window and auxiliary window showed simultaneously under the default situation, and the user also can manual adjustment select display window.During the player plays files in stream media, comprise interaction content information if server transmits passage, then main window and auxiliary window show simultaneously, otherwise only show main window.
Fig. 6 is according to user operation records storage format embodiment sketch map of the present invention.As shown in Figure 6; When the player end playing audio-video document; If interaction content exists; Then player can be noted the user operation historical record of user when playing, and its physical record can comprise which kind of operation the user carries out in certain time period, like time-out, F.F., retreat and forward to fixed time operations such as (seek).If interaction content is a hyperlink, then need note the record that the user operates hyperlink.User behavior is also with the xml format record, and its basic format is as shown in Figure 6.
Among Fig. 6, the filename of the current audio/video flow file of media file storage, what the medium summary stored is the md5 summary of this document.Because write down the user behavior in the whole multimedia file playing process; So there is the such container of a plurality of user behaviors; Timestamp in each user behavior is the user's response when the timestamp of this media stream; What media manipulation was put down in writing is the user's operation to audio/video flow, comprises broadcast, time-out, fast forward speed, astern speed and redirect time etc.What the mutual-action behavior operation was put down in writing is the operation to hyperlink, and the concrete hyperlink of clicking of user will be by record.
Above-mentioned Fig. 6 be basic user behavior record for example, concrete user's operation behavior record can also provide more function and further expands along with player.When suspending, support amplification like player, then can increase the container of an enlarged and displayed, comprise the information such as concrete zone of demonstration display image.If interaction content not only has hyperlink, also have other exercisable behaviors, then these user behaviors also can be by record; Like player interaction content is provided not only; The hobby evaluation module of user to interaction content (the interactive evaluation among Fig. 5) also is provided; The user can mark to interested module like this, then can increase a scoring container, the interaction content that comprises appointment with estimate information such as score value.
Close certain multimedia file when (comprise and withdraw from player or then play the another one audio-video document) when player, player end can be transferred to server with the user behavior record according to the address, source (server address) in the interaction content.Player end this locality also can keep the relational database of a user behavior record simultaneously, and when the user interaction behavior record was transferred to server, this record was also with adding local data base to like this.
Server generates the relational database that user's audio frequency and video are play behavior record simultaneously.When server was received the user behavior record that sends from player end, server was at first made a summary through media file sign and medium and is checked the legitimacy of file.If this document exists at server, then the user behavior record need be loaded in the user behavior relational database of server end, and the simple examples of user behavior record is as shown in Figure 7 in server end or the player end.User's operation behavior that server can be uploaded according to different player end; Automatically add up various users on time shaft the video playback behavioural information and generate the report of user behavior information; And can obtain the attention rate of user like clustering procedure through artificial means or some existing algorithms to the respective file video features.
In certain section video about Coast Guard among Fig. 5; Server is found from the user behavior report information of statistics; The user of significant proportion is when watching Coast Guard historical; Selected F.F. or jumped to more region in front, then server can reduce the introduction of Coast Guard's building process etc.; If the vast scale user has watched Coast Guard's function situation or has taked pausing operation; Interaction content is further operated; Then explicit user has bigger interest, server that the more detailed interaction content relevant with this part video content can be provided to the concrete running of Coast Guard.If having comprised one, the interaction content in Coast Guard's video points to comprehensively the enforce the law hyperlink of strength of Chinese ocean; The user of significant proportion has clicked this link; Showing then that the user has significantly related content pays close attention to, and then server can provide more about China ocean similar content of enforcing the law.
Server not only can generate the user behavior report information of all users to certain audio-video document, also can generate the user behavior report of each corresponding client.Certain user is when playing a plurality of audio-video document; Its point of interest has certain continuity often, and statistics of user's is watched the characteristic of audio-video document on time shaft, analyzes the feature association property of video file; Can understand this user's focus; Server can provide specific interaction content to different user according to each user's behavioural information report like this, satisfies the diversity requirement of user interest hobby.
Like Fig. 8 is according to the historical interaction content embodiment flow chart that upgrades of user behavior, comprising:
Step 1: certain player end has been play certain section video file 1 about football match, and this video is to the effect that recorded a video about the match of UEFA Champions League Barcelona team;
Step 2, player end is issued server with user's operation behavior record;
Step 3: after playing this section video, the user selects to have play played file 2 again, and this document is video and the interview of sportsman Mei Xi of the race collection of choice specimens of the sportsman Mei Xi of Barcelona team of played file 1;
Step 4: player end sends to server with this user's operation behavior record again;
Step 5: behind the operation behavior record of the user that server obtains this player to played file 1 and played file 2, can extract the user from the time shaft has more interest to the correlation circumstance of sportsman Mei Xi;
Step 6: during interaction content in progress played file of server update 2 or the follow-up play file 3, just can add the content relevant and offer corresponding player corresponding with sportsman Mei Xi;
Step 7: player end is play the more interested interaction content of this user.
Figure 13 is media play system example structure sketch map according to the present invention; This system is that an interaction content is play the related also system of real-time update of behavior with user's audio frequency and video; This system comprises media play server and media playing apparatus (player) two parts; Server upgrades interaction content according to the user behavior statistics, and the player recording user is play behavioural information and given server these message transmission.
Server end has dual mode to be sent to player end to interaction content:
First kind of mode is that server is set up a new channel transfer interaction content except transmission of audio and video when server end adopts the streaming media playing audio/video flow.Adopt RTP (rtp), real time control protocol (rtcp) as host-host protocol like Streaming Media, then open a new port, use the rtp agreement to transmit interaction content; When perhaps between server and player, connecting, transmit interaction content to player through HTTP (http).
The second way is when server end is received the renewal request of player; Confirm according to summary of receiving and inspection update time whether needs upgrade interaction content; Upgrade if desired, then give player as transmitting up-to-date interaction content, after the player renewal is accomplished through the http agreement through setting up a new passage; Player end is returned the signal of confirming renewal, and idiographic flow is shown in figure 13.
The mode that player upgrades interaction content has two kinds:
First kind of mode A: obtain up-to-date interaction content from server: two kinds of ways are arranged obtaining on the time of content again, first kind of way is regularly to send request to server, upgrades the interaction content of local all media files.A kind of in addition way is when certain local file of player plays, sends request to server end, the real-time update interaction content.The data of transmitting during from the server update content both can be all interaction contents, also can be only for a change interaction content, to reduce the Network Transmission flow.If web page interlinkage is for pointing to local certain link in the interaction content, then the local links content needs to upgrade synchronously.
Player can transmit up-to-date user behavior in real time and give server, and the behavior record that server can be current according to the user like this upgrades follow-up interaction content.Watching a talent competition like the user, the initial given interaction content of server is the introduction about each contestant, and the interaction content of each player's correspondence is average.The user is in watching this program, and when certain specific player performed, the user more paid close attention to this player; Because this Pgmtime is very long; Player can be in playing process, and the user behavior that the user has taken place sends to server, and then server is according to user's broadcast behavior; Upgrade the corresponding interaction content of not playing as yet of video flowing, the user is continuing to watch the interactive information that just can obtain this more heterogeneous pass of player in the process like this.
Second way B: player can also directly upgrade interaction content in this locality; Be not in the networking state like player; Perhaps some period network bandwidth of player is fine, and some period network bandwidth is very low, and then player directly upgrades interaction content just highly significant in this locality.When the interaction content database was preserved in player this locality, player just kept a user behavior data storehouse, corresponding renewal interaction content according to this locality.The interaction content method for updating is identical with the server content renewal, can adopt related algorithm to upgrade interaction content according to user's concern interest.
The above embodiment of the present invention compared with prior art has following technological merit:
1. auxiliary channel content and user behavior close association, the interactive information that provides the user more to pay close attention to attracts the user more, makes things convenient for the user.
2. do not receive the format restriction of audio/video flow, can both carry out effectively mutual when the media stream of arbitrary format is play.
3. audio-video frequency content and interaction content have higher relevance, effectively improve the degree of concern of user to interaction content.
4. interaction content can be accomplished immediate updating, under the situation that does not change original audio-video document, upgrades interaction content.
Fig. 9 is the sketch map of the media playing apparatus embodiment one according to the present invention.As shown in Figure 9, present embodiment comprises: interface module 0 is used to receive media play stream that network side sends and flows related auxiliary channel content with media play; Playing module 2 shows the auxiliary channel content synchronously when being used for the playing media play stream; Interactive module 4 is used to receive the user operation records of user to media play stream and/or auxiliary channel content, concurrent SCN Space Cable Network side.
Figure 10 is the sketch map of the media playing apparatus embodiment two according to the present invention.Shown in figure 10, the present embodiment interactive module can be local with the user operation records storage, perhaps sends network side through interface module 0;
User operation records comprises following combination in any: ID, operating time/time period, media play stream file sign (filename), one or more user's operation and time corresponding are stabbed;
Wherein, user's operation information comprises following combination in any: broadcast, time-out, F.F., retreat, the operation of redirect, hyperlink, to the operation of viewing area, to the evaluation of auxiliary channel content.
Can also comprise: transport module 8 is used for through being different from the transmission channel and the mutual auxiliary channel content of network side of media play stream.
This device for carrying out said can also comprise: memory module 10 is used for medium play stream and auxiliary channel content, and receives the renewal of network side to the auxiliary signal content through transport module.
Update module 6 is used for playing media play stream or predetermined period time when arriving, and sends the request of renewal to network side, the full content of the auxiliary channel content of updated stored module 10 or change content.The individual files storage of additional suffix form that wherein, can media play stream during the auxiliary channel content stores.
Concrete exchange method can no longer be repeated in this description same or similar content at this referring to said method embodiment related description.
Figure 11 is the sketch map of the media play server implementation example one according to the present invention, comprising: generation module 1 is used for generating and the related auxiliary channel content of media play stream according to media play stream; Interface module 5 is used for Media Stream and auxiliary channel content are sent end side, and the receiving terminal side is to the user operation records of media play stream and/or auxiliary channel content; Update module 3 is used for according to user operation records, upgrades the auxiliary channel content.
Figure 12 is the sketch map of the media play server implementation example two according to the present invention, and present embodiment can also comprise the further refinement of server:
Memory module 9 is used for the medium play stream and passes through the related auxiliary channel content of timestamp, the combination in any of the following information of auxiliary channel content stores with media play stream:
Medium summary, content update time, one or more demonstration and time corresponding stamp, the relative position of displaying contents, display window, displaying contents, the display mode of the server end address of auxiliary channel content, media play stream;
Wherein, displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Display mode comprises with media play stream independent displaying and/or stack and showing.
Wherein, update module 3 can also comprise:
First updating submodule 31 is used for upgrading according to the user operation records that receives the auxiliary channel content of the media play stream of the current broadcast of end side, concurrent make arrangements for his funeral distolateral;
Second updating submodule 33 is used for one or more user operation records according to the media play stream that receives, and upgrades the auxiliary channel content of this media play stream;
Wherein, user operation records comprises following combination in any: ID, operating time/time period, media play stream file sign, one or more user's operation and time corresponding are stabbed;
Wherein, user's operation information comprises following combination in any: broadcast, time-out, F.F., retreat, the operation of redirect, hyperlink, to the operation of viewing area, to the evaluation of auxiliary channel content.
Transport module 7 is used for specifically can no longer same or similar content being repeated in this description at this referring to method embodiment associated description through being different from the transmission channel and the mutual auxiliary channel content of play end of media play stream.
Can implement technology described herein through various means.For instance, these technology may be implemented in hardware, firmware, software or its combination.For the hardware embodiment, interactive module may be implemented in one or more application-specific integrated circuit (ASIC)s (ASIC), digital signal processor (DSP), programmable logic device (PLD), field programmable gate array (FPGA), processor, controller, microcontroller, microprocessor, electronic installation, other through design with the electronic unit or its combination of carrying out function described herein in.
For firmware and/or software implementation scheme, the module of available execution function described herein (for example, process, step, flow process etc.) is implemented said technology.Firmware and/or software code can be stored in the memory (for example, the memory module among the figure) and by processor and carry out.Memory may be implemented in the processor or processor outside.
The present invention can have multiple multi-form embodiment; Be that example combines accompanying drawing that technical scheme of the present invention is illustrated with Fig. 1-Figure 13 above; This does not also mean that the applied instantiation of the present invention can only be confined in the specific flow process or example structure; Those of ordinary skill in the art should understand, and the specific embodiments that preceding text provided is some examples in the multiple its preferred usage.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be accomplished through the relevant hardware of program command; Aforesaid program can be stored in the computer read/write memory medium; This program the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc or CD.
What should explain at last is: the above is merely the preferred embodiments of the present invention; Be not limited to the present invention; Although the present invention has been carried out detailed explanation with reference to previous embodiment; For a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present invention and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (20)

1. a media play interactive approach is characterized in that, comprising:
Generate and the related auxiliary channel content of said media play stream according to media play stream;
Said Media Stream and said auxiliary channel content are sent end side;
The receiving terminal side is upgraded said auxiliary channel content to the user operation records of said media play stream and/or said auxiliary channel content.
2. media play interactive approach according to claim 1 is characterized in that, said auxiliary channel content is related through timestamp with said media play stream, the combination in any of the following information of said auxiliary channel content stores:
Medium summary, content update time, one or more displaying contents and time corresponding stamp, the relative position of displaying contents, display window, the display mode of the server end address of said auxiliary channel content, said media play stream;
Wherein, said displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Said display mode comprises with said media play stream independent displaying and/or stack and showing.
3. media play interactive approach according to claim 1 is characterized in that, comprises the individual files storage with the additional suffix form of said media play stream during said auxiliary channel content stores.
4. media play interactive approach according to claim 1 is characterized in that, said receiving terminal side comprises the user operation records of said media play stream and/or said auxiliary channel content:
Receive the said user operation records of the play end transmission of said media play stream;
Said user operation records comprises following combination in any: media play stream file sign, medium summary, ID, one or more user's operation and time corresponding are stabbed;
Wherein, said user operation comprises following combination in any: broadcast, time-out, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, to the evaluation of said auxiliary channel content.
5. media play interactive approach according to claim 1 is characterized in that, upgrades said auxiliary channel content and comprises:
Upgrade the auxiliary channel content of the media play stream of the current broadcast of end side according to the said user operation records that receives, concurrent make arrangements for his funeral distolateral;
And/or, upgrade the auxiliary channel content of said media play stream according to one or more user operation records that the media play that receives flows.
6. according to each described media play interactive approach of claim 1-5, it is characterized in that, upgrade the full content of said auxiliary channel content or change content.
7. a media play interactive approach is characterized in that, comprising:
Receive the auxiliary channel content that media play stream reaches and said media play stream is related of network side transmission;
When the said media play of broadcast flows, show said auxiliary channel content synchronously;
Receive the user operation records of user, concurrent SCN Space Cable Network side to said media play stream and/or said auxiliary channel content.
8. media play interactive approach according to claim 7 is characterized in that, also comprises:
Store said media play stream and said auxiliary channel content simultaneously in this locality;
When playing said media play stream or predetermined period time when arriving, send the request of renewal, the full content of the said auxiliary signal content of updated stored or change content to the network side that generates said auxiliary channel content;
Comprise individual files storage during said auxiliary channel content stores with the additional suffix form of said media play stream.
9. media play interactive approach according to claim 7 is characterized in that, said user operation records comprises following combination in any: media play stream file sign, medium summary, ID, one or more user's operation and time corresponding are stabbed;
Wherein, said user operation comprises following combination in any: broadcast, time-out, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, to the evaluation of said auxiliary channel content.
10. according to each described media play interactive approach of claim 7-9; It is characterized in that; Transmission channel through being different from said media play stream receives said auxiliary channel content; Said auxiliary channel content is related through timestamp with said media play stream, the combination in any of the following information of said auxiliary channel content stores:
Medium summary, content update time, one or more displaying contents and time corresponding stamp, the relative position of displaying contents, display window, the display mode of the server end address of said auxiliary channel content, said media play stream;
Wherein, said displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Said display mode comprises with said media play stream independent displaying and/or stack and showing.
11. a media playing apparatus is characterized in that, comprising:
Interface module is used to receive media play stream that network side sends and flows related auxiliary channel content with said media play;
Playing module shows said auxiliary channel content synchronously when being used for the playing media play stream;
Interactive module is used to receive the user operation records of user to said media play stream and/or said auxiliary channel content, concurrent SCN Space Cable Network side.
12. media playing apparatus according to claim 11 is characterized in that, said user operation records comprises following combination in any: media play stream file sign, medium summary, ID, one or more user's operation and time corresponding are stabbed;
Wherein, said user operation comprises following combination in any: broadcast, time-out, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, to the evaluation of said auxiliary channel content.
13. media playing apparatus according to claim 11 is characterized in that, also comprises:
Transport module is used for receiving and the mutual said auxiliary channel content of network side through the transmission channel that is different from said media play stream.
14. media playing apparatus according to claim 11 is characterized in that, also comprises:
Memory module is used to store said media play stream and said auxiliary channel content;
Update module is used to play said media play stream or predetermined period time when arriving, and sends the request of renewal to network side, upgrade said memory module the auxiliary channel content full content or change content;
Comprise individual files storage during said auxiliary channel content stores with the additional suffix form of said media play stream.
15., it is characterized in that said auxiliary channel content is related through timestamp with said media play stream, the combination in any of the following information of said auxiliary channel content stores according to each described media playing apparatus of claim 11-14:
Medium summary, content update time, one or more displaying contents and time corresponding stamp, the relative position of displaying contents, display window, the display mode of the server end address of said auxiliary channel content, said media play stream;
Wherein, said displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Said display mode comprises with said media play stream independent displaying and/or stack and showing.
16. a media play server is characterized in that, comprising:
Generation module is used for generating and the related auxiliary channel content of said media play stream according to media play stream;
Interface module is used for said Media Stream and said auxiliary channel content are sent end side, and the receiving terminal side is to the user operation records of said media play stream and/or said auxiliary channel content;
Update module is used for according to said user operation records said auxiliary channel content being upgraded.
17. media play server according to claim 16 is characterized in that, also comprises:
Memory module is used for the medium play stream and passes through the related auxiliary channel content of timestamp, the combination in any of the following information of said auxiliary channel content stores with said media play stream:
Medium summary, content update time, one or more displaying contents and time corresponding stamp, the relative position of displaying contents, display window, the display mode of the server end address of said auxiliary channel content, said media play stream;
Wherein, said displaying contents comprises following combination in any: text, picture, hyperlink, background audio; Said display mode comprises with said media play stream independent displaying and/or stack and showing.
18. media play server according to claim 16 is characterized in that, said update module comprises:
First updating submodule is used for upgrading according to the said user operation records that receives the auxiliary channel content of the media play stream of the current broadcast of end side, concurrent make arrangements for his funeral distolateral;
And/or second updating submodule, be used for one or more user operation records according to the receiving media play stream, upgrade the auxiliary channel content of said media play stream;
Wherein, said user operation records comprises following combination in any: media play stream file sign, medium summary, ID, one or more user's operation and time corresponding are stabbed;
Wherein, said user operation comprises following combination in any: broadcast, time-out, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, to the evaluation of said auxiliary channel content.
19. according to each described media playing apparatus of claim 16-18, it is characterized in that, also comprise:
Transport module is used for through being different from the transmission channel and the mutual said auxiliary channel content of play end of said media play stream.
20. a media play system is characterized in that, comprises each described media playing apparatus of aforesaid right requirement 11-15, and each described media play server of claim 16-19.
CN201010622625.3A 2010-12-29 Media play interactive approach, device, server and system Expired - Fee Related CN102572524B (en)

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