CN102572524B - Media play interactive approach, device, server and system - Google Patents

Media play interactive approach, device, server and system Download PDF

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Publication number
CN102572524B
CN102572524B CN201010622625.3A CN201010622625A CN102572524B CN 102572524 B CN102572524 B CN 102572524B CN 201010622625 A CN201010622625 A CN 201010622625A CN 102572524 B CN102572524 B CN 102572524B
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China
Prior art keywords
content
media play
supplemental channel
media
play stream
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CN201010622625.3A
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CN102572524A (en
Inventor
张世俊
黄晓伟
张俭
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China Mobile Communications Group Co Ltd
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China Mobile Communications Group Co Ltd
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Priority to CN201010622625.3A priority Critical patent/CN102572524B/en
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Abstract

The invention discloses a kind of media play interactive approach, device, server and system, wherein, the method includes: generate the supplemental channel content associated with media play stream according to media play stream;Media Stream and supplemental channel content are sent end side;Receive end side to media play stream and/or the user operation records of supplemental channel content, renewal supplemental channel content.The present invention can solve in prior art audio and video playing and play content and associate with interaction content shortage in mutual, user in-convenience in use etc. shortcoming.

Description

Media play interactive approach, device, server and system
Technical field
The present invention relates to data service technology in the communications field, in particular it relates to a kind of media play is mutual Dynamic method, media playing apparatus, media play server and system.
Background technology
During audio and video playing is an important content of multimedia technology development alternately.Traditional In audio and video playing, play and be two relatively independent systems alternately.In playing in TV programme, Only limiting the use of family sends studio or studio by note or phone to the feedback of user alternately Directly transfer to certain phone.Some audio players can show song, song during playing music Hands and album name, also have some players can show lyrics content with reproduction time when playing, and this can Can be regarded as a kind of simple interactive mode, but interactive the most weak.
In prior art, in realizing audio and video playing and mutual detailed process, mainly have following Both of which: one, the audio and video playing interactive mode with Flash technology as main representative;Two, exist When playing multimedia code stream, outside broadcast window, represent interactive information, such as MPC.
Above-mentioned pattern of the prior art has a disadvantage in that
The first pattern: 1) Flash technology must be used, broadcast format is restricted, it is impossible to enter Row is the most mutual;2) interactive relation during broadcasting cannot dynamically be adjusted;3) support to multiple point touching The most abundant.
The second pattern: 1) content of player plays lacks internal association relation with interactive content, Only the two is shown at display screen simultaneously;2) stop audio/video flow, broadcasting etc. is used Family operation lacks dependency with interaction content, and mutual coupling is the most weak;3) interaction content be all from Network server end obtains, and connects if network can not be set up, then tends not to the content that display is interactive.
Summary of the invention
The first object of the present invention is to propose a kind of media play interactive approach, to solve in prior art Audio and video playing and mutual middle content of playing lack, with interaction content, shortcomings such as associating.
The second object of the present invention is to propose a kind of media playing apparatus, regards solving prior art middle pitch Frequency is play content in playing and being mutual and is lacked, with interaction content, shortcomings such as associating.
The third object of the present invention is to propose a kind of media play server, to solve prior art middle pitch Video playback and mutual middle content of playing lack, with interaction content, shortcomings such as associating.
For realizing above-mentioned first purpose, according to an aspect of the invention, it is provided a kind of media play Interactive approach, including: the supplemental channel content associated with media play stream is generated according to media play stream; Media Stream and supplemental channel content are sent end side;Receive user to media play stream and/or auxiliary letter The user operation records of road content, updates supplemental channel content.
Preferably, supplemental channel content is associated by timestamp with media play stream, supplemental channel content Store the combination in any of following information:
When the server end address of supplemental channel content, the media summary of media play stream, content update Between, one or more display content and the timestamp of correspondence, display the relative position of content, display window, Display mode;
Wherein, display content includes following combination in any: text, picture, hyperlink, background audio; Display mode includes independently showing and/or Overlapping display with media play stream.
Wherein, can be with the independent literary composition of the additional suffix form of media play stream during supplemental channel content storage Part stores.
Preferably, receive the user operation records to media play stream and/or supplemental channel content can wrap Include:
Receive media play stream plays the user operation records that end sends;
User operation records includes following combination in any: media play stream file mark, media summary, ID, one or more user operation and the timestamp of correspondence;
Wherein, user operation includes following combination in any: play, suspend, F.F., retreat, redirect, Hyperlink operation, the operation to viewing area, the evaluation to supplemental channel content.
Update supplemental channel content and may include that updating end side according to the user operation records received works as The supplemental channel content of the media play stream of front broadcasting, side of concurrently making arrangements for his funeral;And/or according to the matchmaker received One or more user operation records of body play stream, updates the supplemental channel content of media play stream.
For realizing above-mentioned first purpose, according to another aspect of the present invention, another kind of matchmaker is additionally provided Body plays interactive approach, including: receive the media play stream of network side transmission and close with media play stream The supplemental channel content of connection;When playing media play stream, simultaneous display supplemental channel content, receive User is to media play stream and/or the user operation records of supplemental channel content, concurrent SCN Space Cable Network side.
Can also include: store media play stream and supplemental channel content in this locality simultaneously;Play matchmaker During body play stream or when the predetermined period time arrives, send more to the network side generating supplemental channel content Newly requested, update the full content of the auxiliary signal content of storage or change content.
Supplemental channel content can also be received by the transmission channel being different from media play stream.
For realizing above-mentioned second purpose, according to another aspect of the present invention, it is provided that a kind of media are broadcast Put device, including: interface module, for receiving the media play stream of network side transmission and broadcasting with media Release association supplemental channel content;Playing module, when being used for playing media play stream simultaneous display with The supplemental channel content of media play stream association, interactive module, it is used for receiving user to media play stream And/or the user operation records of supplemental channel content, concurrent SCN Space Cable Network side.
Said apparatus can also include: receiver module, is used for receiving user to media play stream and/or auxiliary Help the user operation records of channel content, by local for user operation records storage and/or transmission network side.
Said apparatus can also include: memory module, is used for storing media play stream and auxiliary channel Content;More new module, when being used for playing media play stream or when the predetermined period time arrives, to network Side sends more newly requested, updates the full content of the auxiliary signal content of memory module or changes content; Include that the individual files of the additional suffix form with media play stream is deposited when stating supplemental channel content storage Storage.
For realizing above-mentioned 3rd purpose, according to another aspect of the present invention, it is provided that a kind of media are broadcast Put server, including: generation module, associate with media play stream for generating according to media play stream Supplemental channel content;Interface module, for Media Stream and supplemental channel content are sent end side, Receive end side to media play stream and/or the user operation records of supplemental channel content;More new module, For updating the supplemental channel content of generation module according to user operation records.
Preferably, more new module may include that the first renewal submodule, for according to the user received Operation note updates the supplemental channel content of the currently playing media play stream of end side, end of concurrently making arrangements for his funeral Side;And/or second update submodule, for according to receive one or more user operation records, update The supplemental channel content of media play stream in generation module.
For realizing above-mentioned 4th purpose, according to another aspect of the present invention, it is provided that a kind of media are broadcast Place system, including media playing apparatus and the media playback service of the 3rd purpose of above-mentioned second purpose Device.
Media play interactive approach, device, server and the system of various embodiments of the present invention, can build One supplemental channel content associated with play stream associates with user's audio and video playing behavior operation note And real-time update.Supplemental channel content can be associated with user behavior, along with user plays behavior not With, the interaction content matched with user operation records feature can be polymerized, thus at playing audio-video The supplemental channel content that during stream, correspondence display updates.During playing audio-video stream, use can be collected The behavioural information at family, and these behavioural informations are transferred to server side, thus carried out more by server Newly, and send playback terminal side to.The present embodiment multimedia and can more organically tying alternately Altogether, can preferably facilitate user, improve the relatedness of interaction content, solve prior art middle pitch Video playback associates with interaction content shortage with mutual middle content of playing, and user is in-convenience in use wait and lack Point.
Other features and advantages of the present invention will illustrate in the following description, and, partly from Description becomes apparent, or understands by implementing the present invention.The purpose of the present invention and its His advantage can be by knot specifically noted in the description write, claims and accompanying drawing Structure realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with Embodiments of the invention are used for explaining the present invention together, are not intended that limitation of the present invention.At accompanying drawing In:
Fig. 1 is according to media play interactive approach embodiment one flow chart of the present invention;
Fig. 2 is according to media play interactive approach embodiment two flow chart of the present invention;
Fig. 3 is according to supplemental channel content storage format embodiment one schematic diagram of the present invention;
Fig. 4 is to store DATA Example schematic diagram according to supplemental channel content of the present invention;
Fig. 5 is the broadcasting interactive interface embodiment schematic diagram according to the present invention;
Fig. 6 is the user operation records storage format embodiment schematic diagram according to the present invention;
Fig. 7 is the user operation records DATA Example schematic diagram according to the present invention;
Fig. 8 is to update interaction content embodiment flow chart according in the present invention according to user behavior history;
Fig. 9 is the schematic diagram according to media playing apparatus embodiment one of the present invention;
Figure 10 is the schematic diagram according to media playing apparatus embodiment two of the present invention;
Figure 11 is the schematic diagram according to media play server embodiment one of the present invention;
Figure 12 is the schematic diagram according to media play server embodiment two of the present invention
Figure 13 is according to media play system example structure schematic diagram of the present invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that this place is retouched The preferred embodiment stated is merely to illustrate and explains the present invention, is not intended to limit the present invention.
Embodiment of the method
Fig. 1 is that the present embodiment is main according to media play interactive approach embodiment one flow chart of the present invention From network side angle, interactive flow process is described, as it is shown in figure 1, the present embodiment includes:
Step S102: generate the supplemental channel content associated with media play stream according to media play stream;
When server end (such as media play server) generates for the first time, according to media play stream generate with The supplemental channel content of media play stream association, such as interaction content and media play stream file content phase Association, such as Fig. 5 median surface main window display media play stream, assistant window shows and this play stream Relevant interaction content;
In Fig. 5, play stream is the audio/video multimedia stream of Coast Guard, the interaction content of generation Including: Coast Guard's history, scale, activity etc., it is also possible to include hyperlink, and to mutually Evaluation of dynamic content etc.;
Step S104: Media Stream and supplemental channel content are sent end side;
Step S106: receive end side to media play stream and/or the user operation of supplemental channel content Record, updates supplemental channel content.
The present embodiment proposes to build a supplemental channel content associated with play stream and user's audio frequency and video Broadcasting behavior operation note association the method for real-time update.When user watches audio/video flow, different User have different points of interest, thus the behavior of user operation audio/video flow is also different, Therefore supplemental channel content can be associated with user behavior, along with user plays the difference of behavior, audio frequency and video File can be polymerized the interaction content matched with user operation records feature, thus at playing audio-video The supplemental channel content that during stream, correspondence display updates.During playing audio-video stream, network side is permissible Collect the behavioural information of user, thus be updated, it is possible to further the content of renewal is sent to Playback terminal side.The present embodiment multimedia and can more organically combining alternately, can be more Facilitate well user, improve the relatedness of interaction content.
Fig. 2 is that the present embodiment is main according to media play interactive approach embodiment two flow chart of the present invention Interactive flow process is described, as in figure 2 it is shown, the present embodiment includes from playing side, such as player side angle degree:
Step S202: receive the media play stream that network side sends and the auxiliary associated with media play stream Channel content;
Step S204: playback terminal side (such as media player), when playing media play stream, synchronizes Display supplemental channel content, and supplemental channel content and play stream can be stored concurrently in this Ground;
Step S206: play terminate or during receive user operation records, storage this locality after more The new time then sends network side, or directly transmits network side.
After step S206 sends network side, network side can be according to step S104 of Fig. 1 according to reception One or more user operation records, i.e. different user play this video flowing produce operation note, Add up and analyze certain feature of video flowing, attention rate as corresponding in this video flowing timestamp, update Corresponding supplemental channel content issues broadcasting end, plays end and can there is this locality or directly update current Play stream.
Wherein, those skilled in the art are it will be appreciated that also have other multiple implementations, as all right in play end Setting cycle, and directly send more newly requested to server end when cycle time arrives or plays, please User operation records can be included, if step 206 being not stored in this locality directly transmit network in asking Side, then can not include user operation records, only send more newly requested, in order to updates auxiliary channel (mutually Dynamic) content;
Or play end and the most directly will play content and supplemental channel content existence this locality, simply by Network plays out, then network side can directly receive the operation note history of user, updates and currently broadcasts Put the interaction content of video flowing, i.e. mate, for different user, the interactive information that this user's attention rate is higher Issue broadcasting end and carry out real-time play.
The present embodiment is play end and is sent to server more newly requested, updates interaction content.Server needs Editor's generation and audio-video frequency content have the supplemental channel content of the high degree of coupling, i.e. interactive information, and receive Playing the behavior operation note that end subscriber is movable, server is according to the user behavior operation note collected Interaction content is made corresponding adjustment, simultaneously when player sends more newly requested, updates player end The content of interactive information.
Fig. 3 is according to supplemental channel content storage format embodiment one schematic diagram of the present invention.Such as Fig. 3 institute Show, auxiliary signal content storage information may include that source address, old file name, media summary, Renewal time, interaction content etc., as it is shown on figure 3, black box for optional parameters, white box For mandatory parameter, in Fig. 3, mandatory parameter information is source address, media summary, renewal time. The information that wherein each parameter can be included again by Fig. 3 is illustrated, as permissible in each interaction content Including timestamp, text ... .. etc..Its Chinese version can include again relative position, word size ... Deng.
As it is shown on figure 3, each interaction content and audio-video document tight association, source address storage is mutually The server address of dynamic content sources;What old file name stored is that video stream file is corresponding at server Filename;Eap-message digest MD5 (Message Digest Algorithm 5) of media summary storage file, with Determine that audio-video document does not update;The renewal time of the corresponding interaction content of renewal time storage, show The renewal time that interaction content is nearest.The content that interaction content will show changes over, therefore exists Multiple interaction contents 1 are to the such container of interaction content n.In each interaction content, content shows Time is determined by timestamp, when the media time of media play is consistent with timestamp, shows this container In interaction content.
Building interaction content to be polymerized with the effective of play stream, display content is closed with video playback timestamp Connection.Now with various audio-video document forms, such as mp4,3gp, avi, wmv, rmvb With mkv etc., transmission audio/video flow also has various different agreement, such as http and rtp etc., but all Audio and video playing be finally that Time-Dependent stamp determines the reproduction time of audio/video flow of correspondence and broadcasts Put forward sequence.Existing interaction content can be to use the form storage of xml.
Can include text message as in Fig. 3 interaction content, text message may further include again really Surely the relative position of content, wherein, word size, color, font, background color, background are shown Music, hyperlink etc. are relatively easy to understand, those skilled in the art can know each representative by Fig. 3 The meaning, do not explain in detail at this.
Wherein, in Fig. 3, display width determines the display width of interaction content;Display highly determines interaction The display width of content;Left side size determines interaction content relative coordinate on the left of display window;Top Size determines that interaction content is in display window top relative coordinate.Display window determines the window of interaction content Mouthful, if display window is main window " main ", then interaction content is directly superposing with video flowing (overlay) display.Such as interaction content is picture, then can fold accordingly according to superposition coefficient Adding, different superposition coefficients represents that the degree of superposition is different, if superposition coefficient is the 1 whole superposition of expression, Superposition coefficient is 0 to represent that not superposition, general superposition coefficient could be arranged between 0 to 1;If display Window is assistant window " second ", then interaction content shows in assistant window.Some special interactions It is main window " main " that content such as captions and watermark i.e. can arrange display window (layout_screen), Then these contents show at main window.In some special application scenarios, if interaction content and video Stream Overlapping display, can allow user obtain more preferable Consumer's Experience, as in advertising programme, and interaction content Be shown as entering Related product site button, then user can enter into by click button when watching program Corresponding website.
Display content can be text, picture, hyperlink and background audio etc..Text can arrange literary composition Word font, word size, text color and background color etc..Picture then can be worked as and superposed with video flowing Time the coefficient superposition coefficient of mixing is set.Hyperlink then for opening the link specified, both can be opened Certain link of far-end network, it is also possible to directly open certain link local.Background music includes background Volume and diaphone frequency file.
Fig. 4 is according to supplemental channel content of the present invention storage DATA Example schematic diagram, as shown in Figure 4, Server side, when uploading new audio-video source file, can generate according to audio-video frequency content editor in advance Interaction content, interaction content should have higher relatedness with video content, as certain video file is About the introduction of Coast Guard, when in video, certain time period main contents is Coast Guard's history Time, interaction content 1 can be introduced its building process, be subordinate to unit etc.;When certain time period video When Content Transformation is Coast Guard's function situation, interaction content 2 can include Coast Guard warning, Patrol, law enforcement etc..Fig. 4 show in server interaction content data base about Coast Guard's data One of n-th-trem relation n content is simply shown.
Fig. 5 is the broadcasting interactive interface embodiment schematic diagram according to the present invention, as it is shown in figure 5, play Device can comprise multimedia engine and browser engine, and local file is responsible for by multimedia engine With the broadcasting of network flow-medium, it is shown as main window, and browser engine is responsible for showing text, picture And show web page interlinkage and play background audio file, it is shown as assistant window, and user interface is big Cause as shown in Figure 5.The built-in browser engine of player can support the video in HTML5 form With the multimedia labels such as audio and the interaction attributes that realizes its correspondence, so when interaction content institute chain When the webpage connect comprises multimedia label, can be achieved with the interaction of interaction content and media file.Such as During the multimedia label associated in user's webpage clicking, if new media are pointed in this link, then broadcast Put device and will transfer to play new media, and synchronized update interaction content;If this link is still corresponding current Play media, then player is according to corresponding attribute, is adjusted the media content of main window.
In above-described embodiment, during player plays audio frequency and video, audio frequency and video and interaction content can according to time Between the stamp corresponding content of display.When there is interaction content in multimedia local file, its interaction content Can single file exist, form can be that multimedia file name is added after xml is file Sewing, as entitled in multimedia file " coastguard.mp4 ", then interaction content file is “coastguard.mp4.xml”.During player plays local file, player first checks for local mutual Whether dynamic content exists, if it does not exist, then check whether and have the most mutually on corresponding server Dynamic content, if it has, then from server update in place interaction content;If all existed without interaction content, Then hide assistant window and only show that main window carries out video playback;In the presence of interaction content, default In the case of main window and auxiliary window show simultaneously, user can also manually adjust selection display window.Broadcast When putting device playing stream media file, if server Transfer pipe comprises interactive content information, the most main window Mouth and auxiliary window show simultaneously, the most only show main window.
Fig. 6 is the user operation records storage format embodiment schematic diagram according to the present invention.Such as Fig. 6 Shown in, when player end playing audio-video document, if interaction content exists, then player is permissible Recording user's user operation historical record when playing, its physical record can include that user is at certain Which kind of operation the individual time period carries out, and such as time-out, F.F., retreats and forwards the appointment time (seek) etc. to Operation.If interaction content is hyperlink, then need to record the note that hyperlink is operated by user Record.User behavior is also with xml form record, and its basic format is as shown in Figure 6.
In Fig. 6, the filename of media file storage current audio/video flow file, media summary stores It it is the md5 summary of this document.Because the user's row recorded in whole multimedia file playing process For, therefore there is the such container of multiple user behavior, the timestamp in each user behavior is at this User's response during the timestamp of media stream, that media manipulation is recorded is the behaviour of the user to audio/video flow Make, including broadcasting, time-out, fast forward speed, astern speed and redirect the time etc..Mutual-action behavior operates Record is the operation to hyperlink, and the hyperlink that user specifically clicks on will be recorded.
Above-mentioned Fig. 6 is basic user behavior record citing, and concrete user operation behavior record also may be used To provide more function to further expand along with player.If player is when suspending, it is right to support The amplification of display image, then can increase a container amplifying display, comprise the concrete region of display Etc. information.If interaction content not only has hyperlink, also have other exercisable behaviors, then these User behavior can also be recorded;Interaction content is not only provided such as player, also provides for user to interaction The hobby evaluation module (interactive evaluation in Fig. 5) of content, such user can be to module interested Marked, then can be increased a scoring container, comprise the interaction content specified and evaluate score value etc. Information.
Close certain multimedia file when player (to include exiting player or then playing other one Individual audio-video document) time, player end can be according to source address (the server ground in interaction content Location) user behavior record is transferred to server.Player end this locality can also keep a use simultaneously The relational database of family behavior record, is so transferred to the same of server when user interaction behavior record Time, this record is also added to local data base.
Server generates the relational database of user's audio and video playing behavior record simultaneously.Work as service Device receives when the user behavior record that player end sends, and server first passes through media file identification With the legitimacy that media summary checks file.If this document exists at server, then user behavior Record needs to be loaded in the user behavior relational database of server end, server end or player end The simple examples of middle user behavior record is as shown in Figure 7.Server can be according in different player end The user operation behavior passed, automatically adds up various user video playback behavioural information on a timeline And generate the report of user behavior information, it is possible to by artificial means or some existing algorithms, as Clustering procedure obtains user's attention rate to respective file video features.
As in Fig. 5 about in certain section of video of Coast Guard, server is from the user behavior letter of statistics Breath report in find, the user of significant proportion watch Coast Guard's history time, have selected F.F. or Jump to the region before more, then server can reduce the introduction of Coast Guard's building process etc.; If vast scale user have viewed Coast Guard's function situation or takes pausing operation, to interaction content Operate further, then show that user's running concrete to Coast Guard has bigger interest, service Device can provide the more detailed interaction content relevant to this partial video content.If Coast Guard regards Interaction content in Pin contains a hyperlink pointing to Chinese Sea comprehensive law enforcement strength, the biggest ratio The user of example clicks this link, then show that related content is had by user and pay close attention to significantly, then Server can provide more content similar about China's ocean law enforcement.
Server is possible not only to the user behavior information report generating all users to certain audio-video document Accuse, it is also possible to generate the user behavior report of corresponding each client.Certain user is multiple in broadcasting During audio-video document, its point of interest has certain continuity often, and counting user is on a timeline The feature of viewing audio-video document, the feature association of analysis video file, it will be appreciated that this user's Focus, such server can be reported according to the behavioural information of each user, provide to different user Specific interaction content, meets the diversity requirements of user interest hobby.
If Fig. 8 is to update interaction content embodiment flow chart according to user behavior history, including:
Step 1: certain player end has play certain section of video file 1 about football match, and this regards Frequency is to the effect that about the match video recording of UEFA Champions League Barcelona team;
Step 2, the operation behavior record of user is issued server by player end;
Step 3: after playing this section of video, user selects again to have play played file 2, this document It is video and the visit of sportsman Mei Xi of the race collection of choice specimens of Barcelona team sportsman Mei Xi of played file 1 Talk;
Step 4: the operation behavior record of this user is sent to server again by player end;
Step 5: server obtains the user of this player to played file 1 and played file 2 After operation behavior record, can extract user from time shaft has more the correlation circumstance of sportsman Mei Xi Many interest;
Step 6: in played file 2 that server update is being play or follow-up play file 3 During interaction content, it is possible to be supplied to corresponding broadcasting with the addition of the content relevant to sportsman Mei Xi accordingly Device;
Step 7: player end plays the interaction content that this user is interested.
Figure 13 is according to media play system example structure schematic diagram of the present invention, and this system is one Interaction content associates with user's audio and video playing behavior and the system of real-time update, and this system includes media Play Server and media playing apparatus (player) two parts, server is added up according to user behavior Updating interaction content, player record user plays behavioural information and these information is transferred to service Device.
Server end has two ways that interaction content is sent to player end:
First kind of way is when server end uses streaming media playing audio/video flow, and server is except passing Outside defeated Voice & Video, set up a new channel transfer interaction content.Pass in real time as Streaming Media uses Transmission protocol (rtp), real time control protocol (rtcp) as host-host protocol, then open a new end Mouthful, use rtp agreement to transmit interaction content;Or when setting up connection between server and player, By HTML (Hypertext Markup Language) (http) transmission interaction content to player.
The second way is when server end receives player more newly requested, according to the summary received It is confirmed whether to need to update interaction content with updating time check, if needing to update, then by setting up One new passage as transmitted up-to-date interaction content to player by http agreement, when player more After newly completing, player end returns the signal confirming to update, and idiographic flow is as shown in figure 13.
Player updates the mode of interaction content two kinds:
First kind of way A: obtain up-to-date interaction content from server: on the time obtaining content Having again two kinds of ways, the first way is periodically to send request to server, updates local all media The interaction content of file.Another way is when certain local file of player plays, to service Device end sends request, real-time update interaction content.When server update content, the data of transmission both may be used To be all interaction contents, it is also possible to be only the interaction content changed, to reduce network traffic flow. If web page interlinkage is for pointing to certain link local in interaction content, then local links content needs to synchronize Update.
Player can transmit up-to-date user behavior in real time to server, and such server can basis The behavior record that user is current, updates follow-up interaction content.A select-elite joint is being watched such as user Mesh, the interaction content that server initially gives is the introduction about each contestant, each player couple The interaction content answered is average.User is in watching this program, whenever certain specific player performs Time, this player is more paid close attention to by user, and owing to this Pgmtime is the longest, player can play During, the user behavior that user is had occurred and that is sent to server, then server is according to user's Broadcasting behavior, updates the interaction content that the video flowing not yet play is corresponding, and such user is continuing viewing During just can obtain the more relevant interactive information of this player.
Second way B: player can also directly update interaction content, such as player not in this locality It is in networking state, or some period network bandwidth of player is fine, some period network bandwidth The lowest, then player directly updates interaction content the most highly significant in this locality.When player this locality preserves When having interaction content data base, player just keeps a user behavior data storehouse according to this locality, accordingly Update interaction content.The method that interaction content updates is identical with server content renewal, can use phase Close algorithm and update interaction content according to the concern interest of user.
The above embodiment of the present invention compared with prior art, has a techniques below advantage:
1. supplemental channel content and user behavior close association, it is provided that the interactive information that user more pays close attention to, More attract user, facilitate user.
Do not limited by the form of audio/video flow, can when the media stream of arbitrary format plays out Carry out the most mutual.
3. audio-video frequency content and interaction content have higher relatedness, are effectively improved user to mutual interior The degree of concern held.
4. interaction content can accomplish immediate updating, in the case of not changing original audio-video document, Update interaction content.
Fig. 9 is the schematic diagram according to media playing apparatus embodiment one of the present invention.As it is shown in figure 9, this Embodiment includes: interface module 0, for receiving the media play stream of network side transmission and broadcasting with media Release association supplemental channel content;Playing module 2, simultaneous display when being used for playing media play stream Supplemental channel content;Interactive module 4, is used for receiving user in media play stream and/or auxiliary channel The user operation records held, concurrent SCN Space Cable Network side.
Figure 10 is the schematic diagram according to media playing apparatus embodiment two of the present invention.As shown in Figure 10, The present embodiment interactive module by user operation records storage this locality, or can pass through interface module 0 SCN Space Cable Network side;
User operation records includes following combination in any: ID, operating time/time period, media Play stream file identification (filename), one or more user operation and the timestamp of correspondence;
Wherein, user's operation information includes following combination in any: play, suspend, F.F., retrogressing, Redirect, hyperlink operation, the operation to viewing area, the evaluation to supplemental channel content.
Can also include: transport module 8, for by be different from the transmission channel of media play stream with The mutual supplemental channel content of network side.
This enforcement device can also include: memory module 10, is used for storing media play stream and auxiliary Channel content, and receive the network side renewal to auxiliary signal content by transport module.
More new module 6, when being used for playing media play stream or the arrival of predetermined period time, to network side Send more newly requested, update the full content of the supplemental channel content of memory module 10 or change content. Wherein, can deposit with the individual files of the additional suffix form of media play stream during supplemental channel content storage Storage.
Concrete exchange method can be found in said method embodiment related description, at this no longer to identical or phase Repeated description is carried out like content.
Figure 11 is the schematic diagram according to media play server embodiment one of the present invention, including: generate Module 1, for generating the supplemental channel content associated with media play stream according to media play stream;Connect Mouth die block 5, for Media Stream and supplemental channel content are sent end side, receives end side to media Play stream and/or the user operation records of supplemental channel content;More new module 3, for grasping according to user Note down, update supplemental channel content.
Figure 12 is the schematic diagram according to media play server embodiment two of the present invention, the present embodiment pair Server refines further, it is also possible to including:
Memory module 9, is used for storing media play stream and being associated by timestamp with media play stream Supplemental channel content, supplemental channel content store following information combination in any:
When the server end address of supplemental channel content, the media summary of media play stream, content update Between, one or more display and the timestamp of correspondence, the display relative position of content, display window, aobvious Show content, display mode;
Wherein, display content includes following combination in any: text, picture, hyperlink, background audio; Display mode includes independently showing and/or Overlapping display with media play stream.
Wherein, more new module 3 can also include:
First updates submodule 31, currently broadcasts for updating end side according to the user operation records received The supplemental channel content of the media play stream put, side of concurrently making arrangements for his funeral;
Second updates submodule 33, for one or more user operation according to the media play stream received Record, updates the supplemental channel content of this media play stream;
Wherein, user operation records includes following combination in any: ID, operating time/time period, Media play stream file mark, one or more user operation and the timestamp of correspondence;
Wherein, user's operation information includes following combination in any: play, suspend, F.F., retrogressing, Redirect, hyperlink operation, the operation to viewing area, the evaluation to supplemental channel content.
Transport module 7, for the most auxiliary with broadcasting end by being different from the transmission channel of media play stream Help channel content, specifically can be found in embodiment of the method associated description, at this no longer to same or similar interior Hold and carry out repeated description.
Technique described herein can be implemented by various means.For example, these technology may be implemented in In hardware, firmware, software or a combination thereof.For hardware embodiments, interactive module may be implemented in one Individual or more than one special IC (ASIC), digital signal processor (DSP), able to programme Logic device (PLD), field programmable gate array (FPGA), processor, controller, micro- Controller, microprocessor, electronic installation, other electricity being designed to perform functionality described herein In subelement or a combination thereof.
For firmware and/or Software implementations, the module of available execution functions described herein is (such as, Process, step, flow process etc.) implement described technology.Firmware and/or software code are storable in storage Perform in device (such as, the memory module in figure) and by processor.Memorizer may be implemented in processor In or processor outside.
The present invention can have the detailed description of the invention of multiple multi-form, ties above as a example by Fig. 1-Figure 13 Closing accompanying drawing explanation for example to technical scheme, this is not meant to the tool that the present invention is applied Body example can only be confined in specific flow process or example structure, and those of ordinary skill in the art should Working as understanding, specific embodiments presented above is some examples in multiple its preferred usage.
One of ordinary skill in the art will appreciate that: realize all or part of step of said method embodiment Suddenly can be completed by the hardware that programmed instruction is relevant, aforesaid program can be stored in a computer In read/write memory medium, this program upon execution, performs to include the step of said method embodiment; And aforesaid storage medium includes: ROM, RAM, magnetic disc or CD etc. are various can store journey The medium of sequence code.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, it is not used to Limit the present invention, although the present invention being described in detail with reference to previous embodiment, for ability For the technical staff in territory, the technical scheme described in foregoing embodiments still can be repaiied by it Change, or wherein portion of techniques feature is carried out equivalent.All the spirit and principles in the present invention it In, any modification, equivalent substitution and improvement etc. made, should be included in protection scope of the present invention Within.

Claims (16)

1. a media play interactive approach, it is characterised in that including:
Generate the supplemental channel content associated with described media play stream according to media play stream, described supplemental channel content is associated by timestamp with described media play stream, and the time that in each described supplemental channel content, content shows is determined by timestamp;
Described Media Stream and described supplemental channel content are sent end side;
Reception end side, to described media play stream and/or the user operation records of described supplemental channel content, updates described supplemental channel content;
The user operation records of described media play stream and/or described supplemental channel content is included by described reception end side:
Receive described media play stream plays the described user operation records that end sends;
Described user operation records includes following combination in any: media play stream file mark, media summary, ID, one or more user operation and the timestamp of correspondence;
Wherein, described user operation includes following combination in any: play, suspend, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, evaluation to described supplemental channel content;
Described auxiliary signal content includes source address, old file name, media summary, renewal time and interaction content.
Media play interactive approach the most according to claim 1, it is characterised in that the combination in any of the described supplemental channel content following information of storage:
The server end address of described supplemental channel content, the media summary of described media play stream, content update time, one or more display content and the timestamp of correspondence, the display relative position of content, display window, display mode;
Wherein, described display content includes following combination in any: text, picture, hyperlink, background audio;Described display mode includes independently showing and/or Overlapping display with described media play stream.
Media play interactive approach the most according to claim 1, it is characterised in that include the individual files storage of the additional suffix form with described media play stream during the storage of described supplemental channel content.
Media play interactive approach the most according to claim 1, it is characterised in that update described supplemental channel content and include:
The supplemental channel content of the currently playing media play stream of end side, side of concurrently making arrangements for his funeral is updated according to the described user operation records received;
And/or one or more user operation records according to the media play stream received, update the supplemental channel content of described media play stream.
5. according to the media play interactive approach described in any one of claim 1-4, it is characterised in that update the full content of described supplemental channel content or change content.
6. a media play interactive approach, it is characterised in that including:
Receive the media play stream that network side sends and the supplemental channel content associated with described media play stream, described supplemental channel content is associated by timestamp with described media play stream, and the time that in each described supplemental channel content, content shows is determined by timestamp;
When playing described media play stream, supplemental channel content described in simultaneous display;
Receive user to described media play stream and/or the user operation records of described supplemental channel content, concurrent SCN Space Cable Network side;Described user operation records includes following combination in any: media play stream file mark, media summary, ID, one or more user operation and the timestamp of correspondence;Wherein, described user operation includes following combination in any: play, suspend, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, evaluation to described supplemental channel content;
Described auxiliary signal content includes source address, old file name, media summary, renewal time and interaction content.
Media play interactive approach the most according to claim 6, it is characterised in that also include:
Store described media play stream and described supplemental channel content in this locality simultaneously;
When playing described media play stream or when the predetermined period time arrives, send more newly requested to the network side generating described supplemental channel content, update the full content of the described auxiliary signal content of storage or change content;
The individual files storage of the additional suffix form with described media play stream is included during the storage of described supplemental channel content.
8. according to the media play interactive approach described in any one of claim 6-7, it is characterised in that receive described supplemental channel content by the transmission channel being different from described media play stream, the combination in any of the described supplemental channel content following information of storage:
The server end address of described supplemental channel content, the media summary of described media play stream, content update time, one or more display content and the timestamp of correspondence, the display relative position of content, display window, display mode;
Wherein, described display content includes following combination in any: text, picture, hyperlink, background audio;Described display mode includes independently showing and/or Overlapping display with described media play stream.
9. a media playing apparatus, it is characterised in that including:
Interface module, for receiving the media play stream that network side sends and the supplemental channel content associated with described media play stream, described supplemental channel content is associated by timestamp with described media play stream, and the time that in each described supplemental channel content, content shows is determined by timestamp;
Playing module, supplemental channel content described in simultaneous display when being used for playing media play stream;
Interactive module, for receiving user to described media play stream and/or the user operation records of described supplemental channel content, concurrent SCN Space Cable Network side;Described user operation records includes following combination in any: media play stream file mark, media summary, ID, one or more user operation and the timestamp of correspondence;Wherein, described user operation includes following combination in any: play, suspend, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, evaluation to described supplemental channel content;Described auxiliary signal content includes source address, old file name, media summary, renewal time and interaction content.
Media playing apparatus the most according to claim 9, it is characterised in that also include:
Transport module, receives the described supplemental channel content mutual with network side for the transmission channel by being different from described media play stream.
11. media playing apparatus according to claim 9, it is characterised in that also include:
Memory module, is used for storing described media play stream and described supplemental channel content;
More new module, when being used for playing described media play stream or the arrival of predetermined period time, sends more newly requested to network side, updates the full content of the supplemental channel content of described memory module or change content;
The individual files storage of the additional suffix form with described media play stream is included during the storage of described supplemental channel content.
12. according to the media playing apparatus described in any one of claim 9-11, it is characterised in that the combination in any of the described supplemental channel content following information of storage:
The server end address of described supplemental channel content, the media summary of described media play stream, content update time, one or more display content and the timestamp of correspondence, the display relative position of content, display window, display mode;
Wherein, described display content includes following combination in any: text, picture, hyperlink, background audio;Described display mode includes independently showing and/or Overlapping display with described media play stream.
13. 1 kinds of media play server, it is characterised in that including:
Generation module, for generating the supplemental channel content associated with described media play stream according to media play stream, described supplemental channel content is associated by timestamp with described media play stream, and the time that in each described supplemental channel content, content shows is determined by timestamp;
Interface module, for described Media Stream and described supplemental channel content are sent end side, receives end side to described media play stream and/or the user operation records of described supplemental channel content;
More new module, for being updated described supplemental channel content according to described user operation records;Described more new module includes: first updates submodule, for updating the supplemental channel content of the currently playing media play stream of end side, side of concurrently making arrangements for his funeral according to the described user operation records received;And/or second update submodule, for according to receive media play stream one or more user operation records, update the supplemental channel content of described media play stream;Wherein, described user operation records includes following combination in any: media play stream file mark, media summary, ID, one or more user operation and the timestamp of correspondence;Wherein, described user operation includes following combination in any: play, suspend, F.F., retreat, redirect, hyperlink operation, to the operation of viewing area, evaluation to described supplemental channel content;Described auxiliary signal content includes source address, old file name, media summary, renewal time and interaction content.
14. media play server according to claim 13, it is characterised in that also include:
Memory module, for storing media play stream and the supplemental channel content associated with described media play stream by timestamp, the combination in any of the described supplemental channel content following information of storage:
The server end address of described supplemental channel content, the media summary of described media play stream, content update time, one or more display content and the timestamp of correspondence, the display relative position of content, display window, display mode;
Wherein, described display content includes following combination in any: text, picture, hyperlink, background audio;Described display mode includes independently showing and/or Overlapping display with described media play stream.
15. according to the media play server described in any one of claim 13-14, it is characterised in that also include:
Transport module, for transmission channel and the broadcasting mutual described supplemental channel content of end by being different from described media play stream.
16. 1 kinds of media play systems, it is characterised in that include the media playing apparatus described in any one of the claims 9-12, and the media play server described in any one of claim 13-15.
CN201010622625.3A 2010-12-29 Media play interactive approach, device, server and system Expired - Fee Related CN102572524B (en)

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CN1842792A (en) * 2003-06-30 2006-10-04 Google公司 Rendering advertisements with documents having one or more topics using user topic interest information
CN101232612A (en) * 2007-12-06 2008-07-30 北京广视通达网络技术有限公司 Assistant medium playing method triggered based on video contents
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