CN108900888A

CN108900888A - Control method for playing back and device

Info

Publication number: CN108900888A
Application number: CN201810620355.9A
Authority: CN
Inventors: 王辰
Original assignee: Youku Network Technology Beijing Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2018-06-15
Filing date: 2018-06-15
Publication date: 2018-11-27

Abstract

This disclosure relates to which a kind of control method for playing back and device, are applied in terminal.This method includes：During playing advertisement in the broadcast interface of multimedia resource, the control for showing answer window is shown；When control is triggered, answer window is shown, wherein the first subject of question is shown in answer window；According to the response situation for being directed to the first subject of question, control is played out to advertisement.According to the embodiment of the present disclosure, during advertisement capable of being played in the broadcast interface of multimedia resource, show the control for showing answer window, when control is triggered, the answer window of the first subject of question is shown, and according to the response situation for being directed to the first subject of question, control is played out to advertisement, so that interacting between user is more abundant, effective during advertisement plays in multimedia resource broadcast interface.

Description

Control method for playing back and device

Technical field

This disclosure relates to field of computer technology more particularly to a kind of control method for playing back and device.

Background technique

With the fast development of science and technology, user can watch all kinds of multimedia resources by various terminals whenever and wherever possible (for example, video etc.).Before the playing process of multimedia resource or in playing process, the advertisement of long period can be played.So And during advertisement plays, lack and is interacted with user.

Summary of the invention

In view of this, the present disclosure proposes a kind of control method for playing back and devices.

According to the one side of the disclosure, a kind of control method for playing back is provided, is applied in terminal, the method includes：

During playing advertisement in the broadcast interface of multimedia resource, the control for showing answer window is shown；

When the control is triggered, answer window is shown, wherein show in the first enquirement in the answer window Hold；

According to the response situation for being directed to first subject of question, control is played out to the advertisement.

In one possible implementation, according to the response situation for being directed to first subject of question, to the advertisement Play out control, including one of following manner：

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content matches, then packs up the answer window, and stops playing the advertisement or accelerate to play the advertisement；

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content mismatches, then packs up the answer window；

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content mismatches, then the second subject of question, second subject of question and institute are shown in the answer window State the first subject of question difference；

When the response content for first subject of question having not been obtained in reference time section, the answer is packed up Window.

In one possible implementation, when the control is triggered, answer window is shown, including：

When the control is triggered, the acquisition request for being directed to subject of question is sent to server；

When receiving the first subject of question that the server returns, the answer window is shown, in the answer window First subject of question is shown in mouthful.

In one possible implementation, the advertisement be play multimedia resource before or play multimedia resource mistake The advertisement played in journey, the method also includes：

When stopping the broadcasting advertisement or the advertisement finishes, the multimedia is played in the broadcast interface Resource.

According to another aspect of the present disclosure, a kind of control method for playing back is provided, is applied in server, the method packet It includes：

Determine answer corresponding with the associated subject of question of the content of advertisement and subject of question；

When receiving the acquisition request for being directed to subject of question from the terminal for playing the advertisement, to terminal hair The first subject of question in the subject of question is sent, so that the terminal shows first subject of question in answer window；

In one possible implementation, subject of question associated with the content of advertisement and subject of question pair are determined The answer answered, including：

Content recognition is carried out to the advertisement, obtains content recognition result；

According to the content recognition as a result, determining the subject of question and the corresponding answer of the subject of question.

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content matches, then controls the terminal and pack up the answer window, and stop playing the advertisement or acceleration Play the advertisement；

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content mismatches, then controls the terminal and pack up the answer window；

When getting the response content for first subject of question, if the response content and described first is putd question to The corresponding answer of content mismatches, then controls the terminal and show the second subject of question in the answer window, and described second Subject of question is different from first subject of question；

When the response content for first subject of question having not been obtained in reference time section, the terminal is controlled Pack up the answer window.

When stopping the broadcasting advertisement or the advertisement finishes, controls the terminal and broadcast in the broadcast interface Put the multimedia resource.

According to another aspect of the present disclosure, a kind of broadcast control device is provided, is applied in terminal, described device packet It includes：

Control display module, for during playing advertisement in the broadcast interface of multimedia resource, display to be answered for showing Inscribe the control of window；

Answer window display module, for showing answer window, wherein the answer window when the control is triggered The first subject of question is shown in mouthful；

Playing control module, for being broadcast to the advertisement according to the response situation for being directed to first subject of question Put control.

In one possible implementation, the playing control module includes one of following submodule：

First plays control submodule, for when getting the response content for first subject of question, if institute It states response content answer corresponding with first subject of question to match, then packs up the answer window, and stop playing institute It states advertisement or accelerates to play the advertisement；

Second plays control submodule, for when getting the response content for first subject of question, if institute It states response content answer corresponding with first subject of question to mismatch, then packs up the answer window；

Third plays control submodule, for when getting the response content for first subject of question, if institute It states response content answer corresponding with first subject of question to mismatch, then in the answer window in the second enquirement of display Hold, second subject of question is different from first subject of question；

4th plays control submodule, is directed to first subject of question for having not been obtained in reference time section When response content, the answer window is packed up.

In one possible implementation, the answer window display module includes：

Acquisition request sending submodule, for being sent for subject of question to server when the control is triggered Acquisition request；

Display sub-module, for showing the answer window when receiving the first subject of question that the server returns Mouthful, first subject of question is shown in the answer window.

In one possible implementation, the advertisement be play multimedia resource before or play multimedia resource mistake The advertisement played in journey, described device further include：

Resource playing module, for stop playing the advertisement or the advertisement finish when, in broadcasting circle The multimedia resource is played in face.

According to another aspect of the present disclosure, a kind of broadcast control device is provided, is applied in server, described device packet It includes：

Determining module, for determining answer corresponding with the associated subject of question of the content of advertisement and subject of question；

Content sending module, for being asked in the acquisition for subject of question for receiving the terminal from the broadcasting advertisement When asking, the first subject of question in the subject of question is sent to the terminal, so that the terminal is shown in answer window First subject of question；

Control module, for playing out control to the advertisement according to the response situation for being directed to first subject of question System.

In one possible implementation, the determining module includes：

Content recognition submodule obtains content recognition result for carrying out content recognition to the advertisement；

It determines submodule, is used for according to the content recognition as a result, determining the subject of question and the subject of question Corresponding answer.

In one possible implementation, the control module includes one in following submodule：

First control submodule, for when getting the response content for first subject of question, if described answer It answers content answer corresponding with first subject of question to match, then controls the terminal and pack up the answer window, and stop It only plays the advertisement or accelerates to play the advertisement；

Second control submodule, for when getting the response content for first subject of question, if described answer It answers content answer corresponding with first subject of question to mismatch, then controls the terminal and pack up the answer window；

Third control submodule, for when getting the response content for first subject of question, if described answer It answers corresponding with first subject of question answer of content to mismatch, then controls the terminal and show the in the answer window Two subject of question, second subject of question are different from first subject of question；

4th control submodule, for the response for being directed to first subject of question to have not been obtained in reference time section When content, controls the terminal and pack up the answer window.

Resource playing control module, for stop playing the advertisement or the advertisement finish when, described in control Terminal plays the multimedia resource in the broadcast interface.

According to another aspect of the present disclosure, a kind of broadcast control device is provided, including：Processor；It is handled for storage The memory of device executable instruction；Wherein, the processor is configured to executing above-mentioned control method for playing back.

According to another aspect of the present disclosure, a kind of non-volatile computer readable storage medium storing program for executing is provided, is stored thereon with Computer program instructions, wherein the computer program instructions realize above-mentioned control method for playing back when being executed by processor.

According to the embodiment of the present disclosure, during advertisement capable of being played in the broadcast interface of multimedia resource, show for showing The control for showing answer window shows the answer window of the first subject of question, and mention according to for first when control is triggered The response situation for asking content plays out control to advertisement, so that advertisement plays the phase in multimedia resource broadcast interface Between, interacting between user is more abundant, effective.

According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the other feature and aspect of the disclosure will become It is clear.

Detailed description of the invention

Comprising in the description and constituting the attached drawing of part of specification and specification together illustrates the disclosure Exemplary embodiment, feature and aspect, and for explaining the principles of this disclosure.

Fig. 1 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Fig. 2 a and Fig. 2 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.

Fig. 3 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Fig. 4 is a kind of schematic diagram of the application scenarios of control method for playing back shown according to an exemplary embodiment.

Fig. 5 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Fig. 6 a and Fig. 6 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.

Fig. 7 is a kind of schematic diagram of the application scenarios of control method for playing back shown according to an exemplary embodiment.

Fig. 8 a and Fig. 8 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.

Fig. 9 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Figure 10 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Figure 11 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Figure 12 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Figure 13 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.

Figure 14 a, Figure 14 b, Figure 14 c, Figure 14 d and Figure 14 e are that one kind shown according to an exemplary embodiment is broadcast respectively The schematic diagram of the application scenarios of place control method.

Figure 15 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Figure 16 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Figure 17 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Figure 18 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Figure 19 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Figure 20 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.

Specific embodiment

Various exemplary embodiments, feature and the aspect of the disclosure are described in detail below with reference to attached drawing.It is identical in attached drawing Appended drawing reference indicate element functionally identical or similar.Although the various aspects of embodiment are shown in the attached drawings, remove It non-specifically points out, it is not necessary to attached drawing drawn to scale.

Dedicated word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary " Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.

In addition, giving numerous details in specific embodiment below to better illustrate the disclosure. It will be appreciated by those skilled in the art that without certain details, the disclosure equally be can be implemented.In some instances, for Method, means, element and circuit well known to those skilled in the art are not described in detail, in order to highlight the purport of the disclosure.

Fig. 1 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.This method can be applied to In terminal, for example, mobile phone, tablet computer etc., the disclosure to this with no restriction.As shown in Figure 1, broadcasting according to the embodiment of the present disclosure Place control method includes：

In step s 11, it during playing advertisement in the broadcast interface of multimedia resource, shows for showing answer window Control；

In step s 12, when the control is triggered, answer window is shown, wherein show in the answer window First subject of question；

In step s 13, according to the response situation for being directed to first subject of question, control is played out to the advertisement System.

In illustrative application scenarios, user wishes to watch multimedia resource (example by its terminal (for example, mobile phone) Such as, video).The mobile phone of user is before playing the video or during playing the video, in the broadcast interface of video Play advertisement.The mobile phone of user shows the control for showing answer window in broadcast interface.User triggers the control, terminal Show answer window, wherein show the first subject of question in the answer window.User can according to the first subject of question into Row is answered, such as selection candidate answers or input answer etc., terminal answering for first subject of question according to the user Situation is answered, control is played out to the advertisement, for example, stopping playing advertisement, accelerating to play advertisement etc..

In one possible implementation, terminal can be the arbitrary equipments such as mobile phone, plate, computer, server.Now with Mobile phone for terminal as being illustrated.

For example, user wishes to play multimedia resource, wherein multimedia resource can be video, audio etc., this public affairs It opens to this with no restriction.For example, user plays a certain collection of drama by mobile phone, mobile phone can play in the broadcast interface of video Advertisement.

In one possible implementation, the advertisement can for play multimedia resource before or play multimedia resource The advertisement played in the process.For example, which can be user and triggers broadcasting collection of drama control, play before playing collection of drama Advertisement.The advertisement can also be that user during watching collection of drama, plays the advertisement etc. intercutted, the disclosure does not limit this System.

During user mobile phone plays advertisement in the broadcast interface of collection of drama, the control for showing answer window is shown.Its In, for showing that the control of answer window may include diversified forms, start for example, it may be playing advertisement in user mobile phone, Display can be used for guiding user to participate in the answer entrance of answer, is also possible to the control of a form of icons, can also be aobvious The answer entrance shown is through after a period of time after (for example, 5 seconds), the control etc. of the form of icons become, as long as the control can be used for Show answer window, the disclosure to this with no restriction.

Fig. 2 a and Fig. 2 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.In one possible implementation, as shown in Figure 2 a, user wishes to watch a certain collection of drama, and mobile phone is in collection of drama Advertisement is shown in broadcast interface, and answer entrance (for example, for control for showing answer window) is shown in broadcast interface.Such as Shown in Fig. 2 a, " participating in answer, can skip advertisement " can be shown, on answer entrance 11 to guide user to participate in answer.

This using in example, the answer entrance is through after a period of time after (for example, 5 seconds), the use of the form of icons become In the control of display answer window.For example, as shown in Figure 2 b, the control 12 of form of icons is shown in the broadcast interface upper right corner, it should Can show " answer jump advertisement " on control 12, in order to which user is during the broadcasting of advertisement, participate in answer at any time, and occupy compared with Small advertisement broadcast interface.

As shown in Figure 1, in step s 12, when the control is triggered, showing answer window, wherein the answer window The first subject of question is shown in mouthful.

For example, it is interested to skip advertisement to answer by user, can trigger the control.User terminal is detecting control When part is triggered, it can show answer window, show the first subject of question in the answer window.It should be understood that can pass through Various ways show answer window, show the first subject of question, the disclosure pair in answer window when the control is triggered This is with no restriction.

Wherein, answer window can have diversified forms, for example, it may be floating on the broadcast interface of multimedia resource With various shape, color, answer panel of transparency etc., as long as can be shown on the screen of terminal, it can be used for user's progress Answer, the disclosure to the form of answer window with no restriction.The first subject of question shown in answer window also can wrap Include diversified forms and display mode.For example, the first subject of question can be objective topic (for example, having multiple candidate answers Selection class topic), be also possible to subjective class (for example, it is desired to user input answer topic).First subject of question is in answer Display mode in window can also be varied, for example, can have different display shapes, color, transparency, distribution knot Structure etc., when the first subject of question is objective topic, each candidate answers also can have diversified forms, for example, can be text class Answer or picture and text combination class answer etc., the disclosure to this with no restriction.

Wherein, the first subject of question can have a variety of sources, for example, it may be the subject of question provided by advertiser.Example Such as, the advertisement that advertiser can launch according to it, is arranged one or more subject of question.For example, in the broadcasting of multimedia resource The advertisement played in interface is the advertisement a that advertiser A is launched, then during playing advertisement a, shows in display answer window First subject of question can be one in the subject of question as provided by advertiser A, for example, being enquirement relevant to advertisement a Content.

In addition, the advertisement institute that the first subject of question can also be that platform (for example, video platform) is launched according to advertiser is true Fixed subject of question.For example, the advertisement played in the broadcast interface of multimedia resource is the advertisement a that advertiser A is launched, then put down Platform server can in advance or dynamic is according to advertisement a, determines subject of question associated with the content of advertisement a.

For example, can be by deep learning algorithm, training can be used for carrying out advertisement all kinds of content recognitions (for example, image Identification, speech recognition, Text region etc.) neural network.For example, the obtained neural network of training can be to advertisement at Reason, obtain key message that the advertisement included (for example, the brand message of the advertisement, product name, commodity effect, represent it is bright Star information etc.), and subject of question and corresponding answer can be generated according to obtained key message.For example, trained mind All kinds of content recognitions are carried out to advertisement a through network, the various key messages that advertisement a is included are obtained, for example, obtaining the advertisement The clip Text of a.And subject of question and corresponding answer are determined according to the clip Text.For example, by some pass in abstract Keyword language (for example, product name) conceals, and as the first subject of question of subjective class, the key words concealed are answered as corresponding Case.The disclosure to the source of the first subject of question with no restriction.

Fig. 3 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 3, step S12 may include：

In step S121, when the control is triggered, the acquisition request for being directed to subject of question is sent to server；

In step S122, when receiving the first subject of question that the server returns, the answer window is shown, First subject of question is shown in the answer window.

For example, terminal can send the acquisition for being directed to subject of question when detecting that control is triggered to server Request.For example, can be to server request subject of question corresponding with currently playing advertisement, for example, what is sent is directed to The acquisition request of subject of question can carry the identification information etc. of currently playing advertisement.

Terminal can show the answer window, in institute when receiving the first subject of question that the server returns It states and shows first subject of question in answer window.For example, server receives the obtaining for subject of question of terminal transmission Request is taken, can determine the first subject of question and returns to the first subject of question.For example, server can be from currently playing advertisement a Advertiser A provided by determine that the first subject of question, server can also be from according in advance in one or more subject of question It is determined in the first enquirement in one or more subject of question associated with the content of advertisement a that are determining or being dynamically determined Hold, and returns to terminal.Terminal can show the answer window when receiving the first subject of question that the server returns Mouthful, first subject of question can be shown in the answer window in many ways.

In this way, terminal quickly can obtain the first subject of question from server, and it is shown in answer window.

Fig. 4 is a kind of schematic diagram of the application scenarios of control method for playing back shown according to an exemplary embodiment.One In kind possible implementation, as shown in figure 4, the mobile phone of user is when detecting that control is triggered, it can be in the screen of mobile phone Upper display answer window (for example, one answer panel of display).The first subject of question (example can be shown on the answer window Such as, the objective topic that advertiser provides), multiple candidate answers and the closing control that can be used for closing the answer window etc..

As shown in Figure 1, in step s 13, according to the response situation for being directed to first subject of question, to the advertisement into Row plays control.

Wherein, the response for first subject of question is it may is that user returns the first subject of question Answer, user for the first subject of question response content can answer corresponding with the first subject of question match and also with First puts question to corresponding answer to mismatch.It can also be that user does not mention to first for the response situation of first subject of question Ask that content is answered etc., the disclosure to for first subject of question response situation form with no restriction.

Terminal can be directed to the response situation of first subject of question according to user, carry out in the corresponding way to advertisement Control is played, for example, can stop playing advertisement, accelerate to play advertisement etc..Wherein, according to for first subject of question Response situation plays out control to the advertisement, can be terminal according to be directed to first subject of question response situation, Control is played out to the advertisement, service will be sent to for the response situation of first subject of question by being also possible to terminal Device is determined by server and plays control mode, and controlling terminal plays out control to the advertisement, and the disclosure does not limit this System.

Fig. 5 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 5, step S13 may comprise steps of in one：

In step S131, when getting the response content for first subject of question, if the response content Answer corresponding with first subject of question matches, then packs up the answer window, and stops playing the advertisement or add Speed plays the advertisement；

In step S132, when getting the response content for first subject of question, if the response content Answer corresponding with first subject of question mismatches, then packs up the answer window；

In step S133, when getting the response content for first subject of question, if the response content Corresponding with first subject of question answer mismatches, then shows the second subject of question in the answer window, and described the Two subject of question are different from first subject of question；

In step S134, the response content for first subject of question has not been obtained in reference time section When, pack up the answer window.

For example, terminal can determine in response when getting the response content for first subject of question Hold whether answer corresponding with first subject of question matches.

Wherein, answer corresponding with first subject of question can be what terminal was got from server.For example, to Server sends the acquisition request for being directed to subject of question, and (step when receiving the first subject of question that the server returns S121 and step S122), server can return to the first enquirement simultaneously and hold corresponding answer.It is also possible to terminal and is directed to getting When the response content of first subject of question, is sent to server and puts question to the acquisition request for holding corresponding answer for first, And by server according to the acquisition request, the response content of the first subject of question of return.In addition, with first subject of question Corresponding answer can also be the answer that terminal is determined according to the first subject of question, the disclosure pair and first subject of question pair Source, acquisition time and the acquisition modes for the answer answered are with no restriction.

In some alternative embodiments, terminal determines response content answer phase corresponding with first subject of question Match, then terminal can pack up the answer window, and stop playing the advertisement or accelerate to play the advertisement.

For example, terminal determines that response content answer corresponding with first subject of question matches, then terminal can be received The answer window is played, and stops playing the advertisement.In addition, terminal determines that response content is corresponding with first subject of question Answer match, terminal can also accelerate to play the advertisement, for example, play advertisement etc. with 2 speeds, the disclosure is to doubling The multiplying power of broadcasting is with no restriction.In this way, user can be motivated to play an active part in interaction, the interactivity between user is provided.

Fig. 6 a and Fig. 6 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.In one possible implementation, as shown in Figure 6 a, user is answered for first subject of question, For example, user has selected candidate answers 2 (for example, candidate answers 2 are response content).User mobile phone determine response content with it is described The corresponding answer of first subject of question matches, and user mobile phone can pack up the answer window, and stops playing the advertisement Or accelerate to play the advertisement.For example, terminal is in the response content for determining user answer corresponding with first subject of question When matching, the answer contents such as successfully can be shown in answer window, for example, as shown in Figure 6 b, showing in answer window Answer success and Success Flag (for example, a check mark), display " congratulates you！Obtain direct viewing power~", and pass through guidance It watches button (for example, button for showing " going to see at once " in Fig. 6 b), guidance user watches multimedia resource.For example, with At the end of guidance viewing button or guidance viewing button countdown (for example, 3s) are triggered in family, terminal packs up the answer Window, and stop playing the advertisement.

In some alternative embodiments, when getting the response content for first subject of question, if described Response content answer corresponding with first subject of question mismatches, then terminal can pack up the answer window.

For example, user corresponding with the first subject of question may answer for the response content of first subject of question Case mismatches, then terminal can pack up answer window.After terminal packs up answer window, user can be with retriggered control, with aobvious Show answer window.

In some alternative embodiments, when getting the response content for first subject of question, if described Response content answer corresponding with first subject of question mismatches, then in the answer window in the second enquirement of display Hold, second subject of question is different from first subject of question.

For example, user corresponding with the first subject of question may answer for the response content of first subject of question Case mismatches, and terminal can also show second subject of question different from the first subject of question in the answer window.For example, Terminal can determine answer mismatch and Current ad also play when, directly in answer window display with first put question to The second different subject of question of content.Terminal can also determine answer mismatch and Current ad also play when, use is provided In the button of guidance user answer again, answer again is chosen whether for user.Wherein, the second subject of question can be terminal from The subject of question different from the first subject of question that server obtains, the source of the second subject of question as previously described first mentions Ask the source of content, details are not described herein.It should be understood that the possible repeatedly answer of user is incorrect, terminal during advertisement plays Multiple subject of question can be shown in answer window, the multiple subject of question shown in answer window can be different from each other, this public affairs It opens to this with no restriction.

Fig. 7 is a kind of schematic diagram of the application scenarios of control method for playing back shown according to an exemplary embodiment.One In the possible implementation of kind, user is answered for first subject of question, for example, user has selected candidate answers 2 (for example, candidate answers 2 are response content).User mobile phone determines response content answer corresponding with first subject of question It mismatches, user mobile phone can show that response content answer corresponding with first subject of question mismatches in answer window When corresponding information.For example, as shown in fig. 7, display answer failure and failure flags (for example, a cross), display " continue Answer have an opportunity to skip advertisement Oh~".

If during currently being played also in advertisement, terminal can by for guiding the button of user's answer again, Guide user's answer again.For example, showing " having a try again " button.For example, " having a try again " button, user mobile phone are somebody's turn to do in user's triggering It can initiate the acquisition request for being directed to subject of question to server again, server can determine different from the first subject of question the Two subject of question, and the second subject of question is returned, user mobile phone can show that it receives server in the answer window The second subject of question returned.

In some alternative embodiments, answering for first subject of question has not been obtained in reference time section When answering content, the answer window is packed up.

Wherein, reference time section can be a preset period, for example, it may be during entire advertisement plays, It is also possible to show a period of time (for example, 30 seconds etc.) after answer window, the disclosure does not make the duration in reference time section Limitation.

For example, user triggers control, and user mobile phone shows answer window, however, user is in reference time area Interior (for example, after showing the answer window in 30 seconds) is answered for first subject of question.User mobile phone exists When the response content for first subject of question having not been obtained in reference time section, answer window can be packed up, to prevent Only answer window blocks advertisement broadcast interface.

Fig. 8 a and Fig. 8 b are a kind of application scenarios of control method for playing back shown according to an exemplary embodiment respectively Schematic diagram.In one possible implementation, as shown in Figure 8 a, user is when playing the advertisement (for example, advertisement countdown is also Have 100 seconds), trigger control, user mobile phone shows answer window.However, user is in reference time section (for example, display should After answer window in 30 seconds), do not answered for first subject of question.For example, as shown in Figure 8 b, falling to count in advertisement When it is 70 seconds remaining when, user mobile phone can pack up answer window, to prevent answer window from blocking advertisement broadcast interface.

In one possible implementation, during reference time section can be entire advertisement broadcasting, user be can be seen Advertisement countdown residual time length, for example, terminal can pack up answer window when advertisement countdown is shown as 0.

In this way, terminal can according to for the different response situation of the first subject of question, in different ways to advertisement into Row plays control, increases the flexibility that advertisement plays control, also improves the interactivity between user.It should be understood that can be with The corresponding relationship that control mode is played for the response situation of the first subject of question and advertisement is preset, the disclosure is to for institute The response situation for stating the first subject of question plays out the mode of control with no restriction to the advertisement.

Fig. 9 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 9, the method also includes：

In step S14, when stopping the broadcasting advertisement or the advertisement finishes, broadcast in the broadcast interface Put the multimedia resource.

For example, as it was noted above, the advertisement be play multimedia resource before or play multimedia resource process The advertisement of middle broadcasting is stopping playing the advertisement (for example, user answers questions topic, user mobile phone stops playing advertisement) or described When advertisement finishes, user mobile phone can play the video in the broadcast interface.

In this way, can facilitate user watches multimedia resource.The disclosure plays the advertisement or the advertisement in stopping When finishing, the mode of the multimedia resource is played in the broadcast interface with no restriction.

Figure 10 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.This method can be applied to In server.As shown in Figure 10, include according to the control method for playing back of the embodiment of the present disclosure：

In the step s 21, answer corresponding with the associated subject of question of the content of advertisement and subject of question is determined；

In step S22, receive from the terminal for playing the advertisement for subject of question acquisition request when, The first subject of question in the subject of question is sent to the terminal, so that the terminal shows described in answer window One subject of question；

In step S23, according to the response situation for being directed to first subject of question, control is played out to the advertisement System.

According to the embodiment of the present disclosure, can determine corresponding with the associated subject of question of the content of advertisement and subject of question Answer, when receiving the acquisition request for being directed to subject of question from the terminal for playing the advertisement, to terminal hair The first subject of question in the subject of question is sent, so that the terminal shows first subject of question in answer window, According to the response situation for being directed to first subject of question, control is played out to the advertisement, to promote multimedia resource Interactivity during advertisement plays in broadcast interface.

For example, server can determine subject of question associated with the content of advertisement in several ways and mention Ask content corresponding answer.For example, subject of question that advertiser provides and corresponding answer can be determined as and advertisement The associated subject of question of content and the corresponding answer of subject of question.Alternatively, server can be determined according to the content of advertisement Answer corresponding with the associated subject of question of the content of advertisement and subject of question.

In this way, server determines answer corresponding with the associated subject of question of the content of advertisement and subject of question, and Display the first subject of question associated with the content of advertisement, can motivate user preferably in the terminal for playing the advertisement Ad content is solved, improves advertisement delivery effect, while improving the interactivity between user.It should be understood that it is dynamically configurable with it is wide The associated subject of question of the content of announcement and the corresponding answer of subject of question meet different video or different operational phases at any time Needs, improve advertisement launch specific aim.The disclosure to server determine associated with the content of advertisement subject of question with And the mode of the corresponding answer of subject of question is with no restriction.

Figure 11 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 11, step S21 may include：

In step S211, content recognition is carried out to the advertisement, obtains content recognition result；

In step S212, according to the content recognition as a result, determining the subject of question and the subject of question pair The answer answered.

For example, as it was noted above, server can carry out content recognition to advertisement, content recognition result is obtained.Its In, content recognition result may include all kinds of recognition results, for example, can be image recognition result, speech recognition result, text Recognition result etc..

In some alternative embodiments, speech recognition can be carried out to advertisement, determines speech recognition result, and according to language Sound recognition result determines the subject of question and the corresponding answer of the subject of question.

For example, server can pass through automatic speech recognition technology ASR (Automatic Speech Recognition speech recognition) is carried out to advertisement a.Alternatively, being carried out using advertising words of the trained neural network to advertisement a Speech recognition.For example, identification obtains text results (advertising words) corresponding to advertisement a.Server can be according to identifying Advertising words determines the subject of question and the corresponding answer of the subject of question.

For example, can according in the advertising words that speech recognition goes out comprising a certain key words (for example, product name) In short, it determines subject of question, key words therein is determined as the corresponding answer of the subject of question.For example, speech recognition Including in advertising words out is in short " XX, slightly sweet ", wherein " XX " is key words (product name).Server can root According to the words, subject of question is determined, for example, the subject of question determined is " what slightly sweet？", and can determine product name " XX " is answer corresponding with the subject of question.

In some alternative embodiments, image recognition can be carried out to advertisement, determines image recognition result.

For example, server can carry out shot segmentation to advertisement, determine multiple video clips of the advertisement.Example Such as, server can the picture to advertisement a detected frame by frame, for example, to image content carry out feature extraction, scene Recognition Deng, when image content differs greatly (for example, when image content difference is greater than discrepancy threshold), video lens segmentation is carried out, To accurately determine multiple video clips of the advertisement.Server can determine the corresponding key frame figure of each video clip Picture, and image recognition is carried out to key frame images.

For example, server can carry out image recognition (for example, recognition of face, article identification etc.) to key frame images, lift It, can be by being carried out based on the good human face recognition model of neural metwork training, article identification model to key frame images for example Recognition of face, article identification, obtain corresponding image recognition result.In this way, all kinds of passes that the advertisement is included can be identified Key information, for example, identifying that the brand message of the advertisement, product name, the production environment of commodity, to represent star's information etc. all kinds of Image recognition result.

In some alternative embodiments, Text region can be carried out to advertisement, determines Text region as a result, and according to text Word recognition result determines the subject of question and the corresponding answer of the subject of question.

For example, as it was noted above, server can determine the key frame images of multiple video clips of advertisement.Service Device can carry out Text region to each key frame images of advertisement in several ways, determine Text region result.For example, service Device can be by utilizing optical character identification OCR (Optical Character Recognition) technology to key frame images Text region is carried out, for example, passing through the Chinese identification technology of OCR, identifies the subtitle etc. in key frame images.For example, according to The caption content identified determines subject of question and corresponding answer.

In one possible implementation, server can determine subject of question and institute according to a variety of recognition results State the corresponding answer of subject of question.

For example, server can determine the crucial letter that the advertisement is included by above-mentioned various content recognition modes Breath (for example, the brand message of the advertisement, product name, commodity effect, all kinds of content recognition results such as represent star's information), and Subject of question and the corresponding answer of subject of question can be determined according to obtained key message (content recognition result).

For example, can use based on the trained disparate networks model of depth learning technology, it is (interior according to multiple key messages Hold recognition result) determine one or more verbal descriptions for being directed to advertisement, and according to verbal description, determine subject of question and right The answer answered.For example, can be based on depth learning technology training network model, wherein network model can be based on various nerves Network is built, for example, shot and long term memory network LSTM (Long Short-Term Memory, LSTM), depth nerve net The various nerves such as network DNN (Deep Neural Network, DNN), relational network RN (Relation Network, RN) module One of network is a variety of, as long as trained network model, can determine needle according to key message (content recognition result) One to advertisement or more verbal descriptions, the verbal description can be used for determining subject of question and corresponding answer, this It discloses to this with no restriction.

In this way, can automatically and quickly determine corresponding with subject of question with the associated all kinds of subject of question of ad content Answer.It should be understood that can determine in several ways corresponding with the associated subject of question of ad content and subject of question Answer, the disclosure to this with no restriction.

As shown in Figure 10, in step S22, receive from the terminal for playing the advertisement for subject of question When acquisition request, the first subject of question in the subject of question is sent to the terminal, so that the terminal is in answer window Middle display first subject of question.

For example, as it was noted above, server, which can receive, is directed to enquirement from the terminal for playing the advertisement The acquisition request of content, server can be out of determining in determining subject of question associated with the content of advertisement the first enquirements Hold, and send the first subject of question in the subject of question to the terminal, so that the terminal is shown in answer window First subject of question.For example, randomly choosing a subject of question from determining multiple subject of question, it is determined as first and mentions Ask content.As it was noted above, details are not described herein.

Wherein it is possible to show first subject of question in answer window by server controlling terminal, it is also possible to take Device the first subject of question of transmission be engaged in terminal, the display side for showing first subject of question in answer window is determined by terminal Formula, the disclosure to this with no restriction.

As shown in Figure 10, in step S23, according to the response situation for being directed to first subject of question, to the advertisement Play out control.

For example, user can be sent to server for the response situation of first subject of question by terminal, be taken Business device can play out control to the advertisement according to the response situation for being directed to first subject of question.

Figure 12 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 12, step S23 may comprise steps of in one：

In step S231, when getting the response content for first subject of question, if the response content Answer corresponding with first subject of question matches, then controls the terminal and pack up the answer window, and stop playing The advertisement accelerates to play the advertisement；

In step S232, when getting the response content for first subject of question, if the response content Answer corresponding with first subject of question mismatches, then controls the terminal and pack up the answer window；

In step S233, when getting the response content for first subject of question, if the response content Answer corresponding with first subject of question mismatches, then controls the terminal and show the second enquirement in the answer window Content, second subject of question are different from first subject of question；

In step S234, the response content for first subject of question has not been obtained in reference time section When, it controls the terminal and packs up the answer window.

As it was noted above, terminal can send the response situation that user is directed to first subject of question to server, it can , according to the response situation for first subject of question got, to determine that controlling terminal broadcasts advertisement by server Put the mode of control.

For example, when getting the response content for first subject of question, if the response content and institute It states the corresponding answer of the first subject of question to match, then controls the terminal and pack up the answer window, and stop described in broadcasting Advertisement accelerates to play the advertisement.When getting the response content for first subject of question, if in the response Hold answer corresponding with first subject of question to mismatch, then controls the terminal and pack up the answer window.It is getting For first subject of question response content when, if response content answer corresponding with first subject of question is not Matching then controls the terminal and shows the second subject of question in the answer window, second subject of question and described the One subject of question is different.When the response content for first subject of question having not been obtained in reference time section, control The terminal packs up the answer window.As it was noted above, details are not described herein.

In this way, it may be implemented by server accurately and rapidly according to answering for first subject of question Situation is answered, control is played out to the advertisement.The disclosure is directed to the response situation of first subject of question to basis, to institute It states advertisement and plays out the mode of control with no restriction.

In one possible implementation, the advertisement be play multimedia resource before or play multimedia resource mistake The advertisement played in journey.As it was noted above, details are not described herein.

Figure 13 is a kind of flow chart of control method for playing back shown according to an exemplary embodiment.In a kind of possible reality In existing mode, as shown in figure 13, the method also includes：

In step s 24, when stopping the broadcasting advertisement or the advertisement finishes, the terminal is controlled described The multimedia resource is played in broadcast interface.

For example, when stopping the broadcasting advertisement or the advertisement finishes, for example, terminal is stopping playing institute It states advertisement or when the advertisement finishes, the request for playing multimedia resource can be sent to server, server can be controlled It makes the terminal and plays the multimedia resource in the broadcast interface.

In this way, multimedia resource can be watched in time in order to user.The disclosure is stopping playing the advertisement to server Or the advertisement is when finishing, and controls the terminal and plays the mode of the multimedia resource in the broadcast interface and does not make Limitation.

Using example

Below in conjunction with " user watch video " property application scenarios as an example, answering according to the embodiment of the present disclosure is provided With example, in order to the process of control method for playing back.It will be understood by those skilled in the art that below using example merely for the sake of just In the purpose for understanding the embodiment of the present disclosure, it is not construed as the limitation to the embodiment of the present disclosure.

Figure 14 a, Figure 14 b, Figure 14 c, Figure 14 d and Figure 14 e are that one kind shown according to an exemplary embodiment is broadcast respectively The schematic diagram of the application scenarios of place control method.It is applied in example at this, server determines mention associated with the content of advertisement Ask content and the corresponding answer of subject of question.For example, server obtains content recognition by carrying out content recognition to advertisement a As a result, and according to content recognition as a result, determining multiple subject of question and the corresponding answer of subject of question.

It is applied in example at this, user triggers the control that its mobile phone plays video, plays in the broadcast interface of the video Advertisement a, the mobile phone of user show the control for showing answer window, as shown in figures 14a, upper right during playing advertisement a Angle shows the control of " answer jump advertisement ".

It is applied in example at this, user triggers the control, and user mobile phone sends needle when the control is triggered, to server To the acquisition request of subject of question.It is applied in example at this, server is receiving the hand from the user for playing the advertisement Machine for subject of question acquisition request when, to the mobile phone of the user send in the subject of question first put question in Hold, so that the mobile phone of the user shows first subject of question in answer window.As shown in fig. 14b, user mobile phone is aobvious It is shown with answer window, shows the first subject of question in the answer window, for subjective topic.

This using in example, answer of the user due to not knowing about first subject of question still, in reference time section (for example, 20 seconds), do not carry out response.User mobile phone is had not been obtained in reference time section for first subject of question When response content, the answer window is packed up.For example, as shown in figure 14 c, user mobile phone packs up answer window, and guides user It continues to attempt to answer.

It is applied in example at this, trigger control, user mobile phone show answer window to user again.What user inputted that it guesses answers Case, user mobile phone judge the response content and described the when getting the response content for first subject of question Whether the corresponding answer of one subject of question matches.For example, the response content can be sent to server by user mobile phone, by servicing Device determines whether response content answer corresponding with first subject of question matches.For example, the response content and institute It states the corresponding answer of the first subject of question to mismatch, user mobile phone can show answer failure and failure flags (for example, one Cross), display " continue answer have an opportunity to skip advertisement Oh~".During currently playing also in advertisement, terminal can pass through use In the button of guidance user answer again, user's answer again is guided.For example, showing " having a try again " button.

It is applied in example at this, user triggers " having a try again " button, and user mobile phone shows the second enquirement in answer window Content.For example, user mobile phone sends subject of question acquisition request to server again, server can be from determining with advertisement In the associated multiple subject of question of content, second subject of question different from the first subject of question is determined, and second is putd question to Content is back to user mobile phone.User mobile phone can show the second subject of question in answer window.For example, as shown in Figure 14 d, The second subject of question is shown in answer window, for example, the second subject of question is objective topic.

This using in example, user learns the answer of second subject of question by viewing advertisement a, user's selection the Two subject of question correspond to candidate answers 2.User mobile phone is getting response answer and the second enquirement for the second subject of question The corresponding answer matches of content, for example, user mobile phone, when obtaining the second subject of question, server returns the second enquirement simultaneously The corresponding answer of content, user mobile phone determine that user is corresponding with the second subject of question for the response answer of the second subject of question Answer matches, user mobile phone can stop playing the advertisement.This using in example, in institute when user mobile phone stops playing advertisement It states and plays the video that the user wishes broadcasting in broadcast interface.For example, as shown in figure 14e, closing answer window, stop playing Advertisement plays user and wishes the video played.

Figure 15 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.As shown in figure 15, described Device is applied in terminal, and described device includes：

Control display module 31, for showing for showing during playing advertisement in the broadcast interface of multimedia resource The control of answer window；

Answer window display module 32, for showing answer window, wherein the answer when the control is triggered The first subject of question is shown in window；

Playing control module 33, for being carried out to the advertisement according to the response situation for being directed to first subject of question Play control.

Figure 16 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.As shown in figure 16, one In the possible implementation of kind, the playing control module 33 includes one of following submodule：

First plays control submodule 331, for when getting the response content for first subject of question, if Response content answer corresponding with first subject of question matches, then packs up the answer window, and stop playing The advertisement accelerates to play the advertisement；

Second plays control submodule 332, for when getting the response content for first subject of question, if Response content answer corresponding with first subject of question mismatches, then packs up the answer window；

Third plays control submodule 333, for when getting the response content for first subject of question, if Response content answer corresponding with first subject of question mismatches, then display second is putd question in the answer window Content, second subject of question are different from first subject of question；

4th plays control submodule 334, is directed in first enquirement for having not been obtained in reference time section When the response content of appearance, the answer window is packed up.

As shown in figure 16, in one possible implementation, the answer window display module 32 includes：

Acquisition request sending submodule 321, for being sent to server and being directed to subject of question when the control is triggered Acquisition request；

Display sub-module 322, for showing the answer when receiving the first subject of question that the server returns Window shows first subject of question in the answer window.

As shown in figure 16, in one possible implementation, the advertisement is before playing multimedia resource or to play The advertisement played during multimedia resource, described device further include：

Resource playing module 34, for stop playing the advertisement or the advertisement finish when, in the broadcasting The multimedia resource is played in interface.

Figure 17 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.As shown in figure 17, described Device is applied in server, and described device includes：

Determining module 41, for determining with the associated subject of question of the content of advertisement and subject of question is corresponding answers Case；

Content sending module 42, for receiving the acquisition for subject of question from the terminal for playing the advertisement When request, the first subject of question in the subject of question is sent to the terminal, so that the terminal is shown in answer window Show first subject of question；

Control module 43, for being played out to the advertisement according to the response situation for being directed to first subject of question Control.

Figure 18 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.As shown in figure 18, one In the possible implementation of kind, the determining module 41 includes：

Content recognition submodule 411 obtains content recognition result for carrying out content recognition to the advertisement；

It determines submodule 412, is used for according to the content recognition as a result, determining in the subject of question and the enquirement Hold corresponding answer.

As shown in figure 18, in one possible implementation, the control module 43 includes one in following submodule It is a：

First control submodule 431, for when getting the response content for first subject of question, if described Response content answer corresponding with first subject of question matches, then controls the terminal and pack up the answer window, and Stop playing the advertisement or accelerates to play the advertisement；

Second control submodule 432, for when getting the response content for first subject of question, if described Response content answer corresponding with first subject of question mismatches, then controls the terminal and pack up the answer window；

Third control submodule 433, for when getting the response content for first subject of question, if described Response content answer corresponding with first subject of question mismatches, then controls the terminal and show in the answer window Second subject of question, second subject of question are different from first subject of question；

4th control submodule 434 is directed to first subject of question for having not been obtained in reference time section When response content, controls the terminal and pack up the answer window.

As shown in figure 18, in one possible implementation, the advertisement is before playing multimedia resource or to play The advertisement played during multimedia resource, described device further include：

Resource playing control module 44, for controlling institute when stopping the broadcasting advertisement or the advertisement finishes It states terminal and plays the multimedia resource in the broadcast interface.

Figure 19 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.For example, device 800 can be with It is mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, Medical Devices, body-building Equipment, personal digital assistant etc..

Referring to Fig.1 9, device 800 may include following one or more components：Processing component 802, memory 804, power supply Component 806, multimedia component 808, audio component 810, the interface 812 of input/output (I/O), sensor module 814, and Communication component 816.

The integrated operation of the usual control device 800 of processing component 802, such as with display, telephone call, data communication, phase Machine operation and record operate associated operation.Processing component 802 may include that one or more processors 820 refer to execute It enables, to perform all or part of the steps of the methods described above.In addition, processing component 802 may include one or more modules, just Interaction between processing component 802 and other assemblies.For example, processing component 802 may include multi-media module, it is more to facilitate Interaction between media component 808 and processing component 802.

Memory 804 is configured as storing various types of data to support the operation in device 800.These data are shown Example includes the instruction of any application or method for operating on device 800, contact data, and telephone book data disappears Breath, picture, video etc..Memory 804 can be by any kind of volatibility or non-volatile memory device or their group It closes and realizes, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable to compile Journey read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash Device, disk or CD.

Power supply module 806 provides electric power for the various assemblies of device 800.Power supply module 806 may include power management system System, one or more power supplys and other with for device 800 generate, manage, and distribute the associated component of electric power.

Multimedia component 808 includes the screen of one output interface of offer between described device 800 and user.One In a little embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Curtain may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touch sensings Device is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding action Boundary, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, more matchmakers Body component 808 includes a front camera and/or rear camera.When device 800 is in operation mode, such as screening-mode or When video mode, front camera and/or rear camera can receive external multi-medium data.Each front camera and Rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 810 is configured as output and/or input audio signal.For example, audio component 810 includes a Mike Wind (MIC), when device 800 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone is matched It is set to reception external audio signal.The received audio signal can be further stored in memory 804 or via communication set Part 816 is sent.In some embodiments, audio component 810 further includes a loudspeaker, is used for output audio signal.

I/O interface 812 provides interface between processing component 802 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include, but are not limited to：Home button, volume button, start button and lock Determine button.

Sensor module 814 includes one or more sensors, and the state for providing various aspects for device 800 is commented Estimate.For example, sensor module 814 can detecte the state that opens/closes of device 800, and the relative positioning of component, for example, it is described Component is the display and keypad of device 800, and sensor module 814 can be with 800 1 components of detection device 800 or device Position change, the existence or non-existence that user contacts with device 800,800 orientation of device or acceleration/deceleration and device 800 Temperature change.Sensor module 814 may include proximity sensor, be configured to detect without any physical contact Presence of nearby objects.Sensor module 814 can also include optical sensor, such as CMOS or ccd image sensor, at As being used in application.In some embodiments, which can also include acceleration transducer, gyro sensors Device, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 816 is configured to facilitate the communication of wired or wireless way between device 800 and other equipment.Device 800 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or their combination.In an exemplary implementation In example, communication component 816 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel. In one exemplary embodiment, the communication component 816 further includes near-field communication (NFC) module, to promote short range communication.Example Such as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology, Bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 800 can be believed by one or more application specific integrated circuit (ASIC), number Number processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing is additionally provided, for example including calculating The memory 804 of machine program instruction, above-mentioned computer program instructions can be executed above-mentioned to complete by the processor 820 of device 800 Method.

Figure 20 is a kind of block diagram of broadcast control device shown according to an exemplary embodiment.For example, device 1900 can To be provided as a server.Referring to Figure 20, it further comprises one or more places that device 1900, which includes processing component 1922, Manage device and memory resource represented by a memory 1932, for store can by the instruction of the execution of processing component 1922, Such as application program.The application program stored in memory 1932 may include it is one or more each correspond to one The module of group instruction.In addition, processing component 1922 is configured as executing instruction, to execute the above method.

Device 1900 can also include that a power supply module 1926 be configured as the power management of executive device 1900, and one Wired or wireless network interface 1950 is configured as device 1900 being connected to network and input and output (I/O) interface 1958.Device 1900 can be operated based on the operating system for being stored in memory 1932, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing is additionally provided, for example including calculating The memory 1932 of machine program instruction, above-mentioned computer program instructions can be executed by the processing component 1922 of device 1900 to complete The above method.

The disclosure can be system, method and/or computer program product.Computer program product may include computer Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the disclosure.

Computer readable storage medium, which can be, can keep and store the tangible of the instruction used by instruction execution equipment Equipment.Computer readable storage medium for example can be-- but it is not limited to-- storage device electric, magnetic storage apparatus, optical storage Equipment, electric magnetic storage apparatus, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage medium More specific example (non exhaustive list) includes：Portable computer diskette, random access memory (RAM), read-only is deposited hard disk It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static random access memory (SRAM), portable Compact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon It is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein above Machine readable storage medium storing program for executing is not interpreted that instantaneous signal itself, the electromagnetic wave of such as radio wave or other Free propagations lead to It crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wire Electric signal.

Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/ Processing equipment, or outer computer or outer is downloaded to by network, such as internet, local area network, wide area network and/or wireless network Portion stores equipment.Network may include copper transmission cable, optical fiber transmission, wireless transmission, router, firewall, interchanger, gateway Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment In calculation machine readable storage medium storing program for executing.

Computer program instructions for executing disclosure operation can be assembly instruction, instruction set architecture (ISA) instructs, Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages The source code or object code that any combination is write, the programming language include the programming language-of object-oriented such as Smalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.Computer Readable program instructions can be executed fully on the user computer, partly execute on the user computer, be only as one Vertical software package executes, part executes on the remote computer or completely in remote computer on the user computer for part Or it is executed on server.In situations involving remote computers, remote computer can pass through network-packet of any kind It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit It is connected with ISP by internet).In some embodiments, by utilizing computer-readable program instructions Status information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or can Programmed logic array (PLA) (PLA), the electronic circuit can execute computer-readable program instructions, to realize each side of the disclosure Face.

Referring herein to according to the flow chart of the method, apparatus (system) of the embodiment of the present disclosure and computer program product and/ Or block diagram describes various aspects of the disclosure.It should be appreciated that flowchart and or block diagram each box and flow chart and/ Or in block diagram each box combination, can be realized by computer-readable program instructions.

These computer-readable program instructions can be supplied to general purpose computer, special purpose computer or other programmable datas The processor of processing unit, so that a kind of machine is produced, so that these instructions are passing through computer or other programmable datas When the processor of processing unit executes, function specified in one or more boxes in implementation flow chart and/or block diagram is produced The device of energy/movement.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to It enables so that computer, programmable data processing unit and/or other equipment work in a specific way, thus, it is stored with instruction Computer-readable medium then includes a manufacture comprising in one or more boxes in implementation flow chart and/or block diagram The instruction of the various aspects of defined function action.

Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other In equipment, so that series of operation steps are executed in computer, other programmable data processing units or other equipment, to produce Raw computer implemented process, so that executed in computer, other programmable data processing units or other equipment Instruct function action specified in one or more boxes in implementation flow chart and/or block diagram.

The flow chart and block diagram in the drawings show system, method and the computer journeys according to multiple embodiments of the disclosure The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation One module of table, program segment or a part of instruction, the module, program segment or a part of instruction include one or more use The executable instruction of the logic function as defined in realizing.In some implementations as replacements, function marked in the box It can occur in a different order than that indicated in the drawings.For example, two continuous boxes can actually be held substantially in parallel Row, they can also be executed in the opposite order sometimes, and this depends on the function involved.It is also noted that block diagram and/or The combination of each box in flow chart and the box in block diagram and or flow chart, can the function as defined in executing or dynamic The dedicated hardware based system made is realized, or can be realized using a combination of dedicated hardware and computer instructions.

The presently disclosed embodiments is described above, above description is exemplary, and non-exclusive, and It is not limited to disclosed each embodiment.Without departing from the scope and spirit of illustrated each embodiment, for this skill Many modifications and changes are obvious for the those of ordinary skill in art field.The selection of term used herein, purport In the principle, practical application or technological improvement to the technology in market for best explaining each embodiment, or lead this technology Other those of ordinary skill in domain can understand each embodiment disclosed herein.

Claims

1. a kind of control method for playing back, which is characterized in that it is applied in terminal, the method includes：

When the control is triggered, answer window is shown, wherein show the first subject of question in the answer window；

2. the method according to claim 1, wherein according to be directed to first subject of question response situation, Control, including one of following manner are played out to the advertisement：

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer matches, then packs up the answer window, and stops playing the advertisement or accelerate to play the advertisement；

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer mismatches, then packs up the answer window；

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer mismatches, then shows the second subject of question in the answer window, second subject of question and described the One subject of question is different；

When the response content for first subject of question having not been obtained in reference time section, the answer window is packed up Mouthful.

3. the method according to claim 1, wherein showing answer window, packet when the control is triggered It includes：

When receiving the first subject of question that the server returns, the answer window is shown, in the answer window Show first subject of question.

4. the method according to claim 1, which is characterized in that the advertisement is to play multimedia money Before source or the advertisement played during multimedia resource is played, the method also includes：

When stopping the broadcasting advertisement or the advertisement finishes, the multimedia money is played in the broadcast interface Source.

5. a kind of control method for playing back, which is characterized in that it is applied in server, the method includes：

When receiving the acquisition request for being directed to subject of question from the terminal for playing the advertisement, to terminal transmission institute The first subject of question in subject of question is stated, so that the terminal shows first subject of question in answer window；

6. according to the method described in claim 5, it is characterized in that, determine associated with the content of advertisement subject of question and The corresponding answer of subject of question, including：

7. according to the method described in claim 5, it is characterized in that, according to be directed to first subject of question response situation, Control, including one of following manner are played out to the advertisement：

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer matches, then controls the terminal and pack up the answer window, and stops playing the advertisement or accelerate to play The advertisement；

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer mismatches, then controls the terminal and pack up the answer window；

When getting the response content for first subject of question, if the response content and first subject of question Corresponding answer mismatches, then controls the terminal and show the second subject of question in the answer window, described second puts question to Content is different from first subject of question；

When the response content for first subject of question having not been obtained in reference time section, controls the terminal and pack up The answer window.

8. the method according to any one of claim 5 to 7, which is characterized in that the advertisement is to play multimedia money Before source or the advertisement played during multimedia resource is played, the method also includes：

When stopping the broadcasting advertisement or the advertisement finishes, controls the terminal and play institute in the broadcast interface State multimedia resource.

9. a kind of broadcast control device, which is characterized in that be applied in terminal, described device includes：

Control display module, for showing for showing answer window during playing advertisement in the broadcast interface of multimedia resource The control of mouth；

Answer window display module, for showing answer window, wherein in the answer window when the control is triggered Show the first subject of question；

Playing control module, for playing out control to the advertisement according to the response situation for being directed to first subject of question System.

10. device according to claim 9, which is characterized in that the playing control module includes in following submodule It is a kind of：

First plays control submodule, for when getting the response content for first subject of question, if described answer It answers content answer corresponding with first subject of question to match, then packs up the answer window, and stop playing described wide It accuses or accelerates to play the advertisement；

Second plays control submodule, for when getting the response content for first subject of question, if described answer It answers content answer corresponding with first subject of question to mismatch, then packs up the answer window；

Third plays control submodule, for when getting the response content for first subject of question, if described answer It answers content answer corresponding with first subject of question to mismatch, then shows the second subject of question in the answer window, Second subject of question is different from first subject of question；

4th plays control submodule, for the response for being directed to first subject of question to have not been obtained in reference time section When content, the answer window is packed up.

11. device according to claim 9, which is characterized in that the answer window display module includes：

Acquisition request sending submodule, for sending the acquisition for being directed to subject of question to server when the control is triggered Request；

Display sub-module, for showing the answer window when receiving the first subject of question that the server returns, First subject of question is shown in the answer window.

12. the device according to any one of claim 9 to 11, which is characterized in that the advertisement is to play multimedia Before resource or the advertisement played during multimedia resource is played, described device further includes：

Resource playing module, for stop playing the advertisement or the advertisement finish when, in the broadcast interface Play the multimedia resource.

13. a kind of broadcast control device, which is characterized in that be applied in server, described device includes：

Content sending module, for receiving the acquisition request for subject of question from the terminal for playing the advertisement When, the first subject of question in the subject of question is sent to the terminal, so that the terminal shows institute in answer window State the first subject of question；

Control module, for playing out control to the advertisement according to the response situation for being directed to first subject of question.

14. device according to claim 13, which is characterized in that the determining module includes：

It determines submodule, is used for according to the content recognition as a result, determining that the subject of question and the subject of question are corresponding Answer.

15. device according to claim 13, which is characterized in that the control module includes one in following submodule It is a：

First control submodule, for when getting the response content for first subject of question, if in the response Hold answer corresponding with first subject of question to match, then controls the terminal and pack up the answer window, and stop broadcasting It puts the advertisement or accelerates to play the advertisement；

Second control submodule, for when getting the response content for first subject of question, if in the response Hold answer corresponding with first subject of question to mismatch, then controls the terminal and pack up the answer window；

Third control submodule, for when getting the response content for first subject of question, if in the response Hold answer corresponding with first subject of question to mismatch, then controls the terminal and show that second mentions in the answer window Ask content, second subject of question is different from first subject of question；

4th control submodule, for the response content for being directed to first subject of question to have not been obtained in reference time section When, it controls the terminal and packs up the answer window.

16. device described in any one of 3 to 15 according to claim 1, which is characterized in that the advertisement is to play multimedia Before resource or the advertisement played during multimedia resource is played, described device further includes：

Resource playing control module, for controlling the terminal when stopping the broadcasting advertisement or the advertisement finishes The multimedia resource is played in the broadcast interface.

17. a kind of broadcast control device, which is characterized in that including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：Method described in any one of perform claim requirement 1 to 4.

18. a kind of non-volatile computer readable storage medium storing program for executing, is stored thereon with computer program instructions, which is characterized in that institute It states and realizes method described in any one of Claims 1-4 when computer program instructions are executed by processor.

19. a kind of broadcast control device, which is characterized in that including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：Method described in any one of perform claim requirement 5 to 8.

20. a kind of non-volatile computer readable storage medium storing program for executing, is stored thereon with computer program instructions, which is characterized in that institute It states and realizes method described in any one of claim 5 to 8 when computer program instructions are executed by processor.