CN104079989A - Television program associated information push method, equipment and system - Google Patents
Television program associated information push method, equipment and system Download PDFInfo
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- CN104079989A CN104079989A CN201410307417.2A CN201410307417A CN104079989A CN 104079989 A CN104079989 A CN 104079989A CN 201410307417 A CN201410307417 A CN 201410307417A CN 104079989 A CN104079989 A CN 104079989A
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Abstract
The invention discloses a television program associated information push method. The method comprises the steps that a television viewer identity recognizer obtains identify labels of television viewers; a processor obtains television viewer feature information corresponding to the identify labels of the television viewers; an information pusher pushes personalized information according to the television viewer feature information. The method can automatically recognize the identify labels of the television viewers and push the personalized information according to the television viewer feature information. The invention further discloses equipment and a system which are used for achieving the method.
Description
Technical field
The present invention relates to areas of information technology, relate in particular to a kind of TV programme related information method for pushing, equipment and system.
Background technology
Television equipment is all that the passive televiewer that accepts controls, and under the control of the remote controller using televiewer, carries out the various operations such as program channel selection, cannot initiative recognition televiewer identity.When to televiewer's exhibition information, conventionally adopt the mode of broadcast to push identical information to all televiewers, cannot carry out pointed personalized push.
Summary of the invention
The embodiment of the present invention provides a kind of TV programme related information method for pushing, equipment and system, can go out televiewer's identify label and carry out personalized information pushing according to televiewer's characteristic information by initiative recognition.
For reaching above-mentioned purpose, the embodiment of the present invention by the following technical solutions:
A kind of TV programme related information method for pushing, comprising:
Televiewer's identity recognizer obtains televiewer's identify label;
Processor obtains the televiewer characteristic information corresponding with described televiewer's identify label;
Information pushers carries out personalized information push according to described televiewer's characteristic information.
The step that described televiewer's identity recognizer obtains televiewer's identify label comprises:
The MAC Address that described televiewer's identity recognizer obtains finger print information or obtains mobile device is as described televiewer's identify label.
The MAC Address that described televiewer's identity recognizer obtains mobile device comprises as the step of described televiewer's identify label:
Described televiewer's identity recognizer obtains the MAC Address of radio networking device;
Described televiewer's identity recognizer is determined the mobile device in described radio networking device according to the variation of the signal strength information in probe requests thereby message.
The step that described processor obtains the televiewer characteristic information corresponding with described televiewer's identify label comprises:
Described processor, according to described televiewer's identify label, is analyzed the televiewer's behavior in the certain hour cycle, obtains described televiewer's characteristic information; Or
Described processor obtains described televiewer's characteristic information according to described televiewer's identify label from third party database.
The step that described information pushers carries out personalized information push according to described televiewer's characteristic information comprises:
Described processor pushes TV programme related information according to described televiewer's characteristic information; Or
Described processor pushes television channel sequencing information according to described televiewer's characteristic information; Or
Described processor is according to described televiewer's characteristic information and Electronic Program Guide menu push TV program information.
A kind of TV programme related information pushing equipment, comprising: televiewer's identity recognizer of identification televiewer identify label;
Be connected with described identity recognizer, obtain the processor of corresponding televiewer's characteristic information according to televiewer's identify label; And
Be connected with described identity recognizer, carry out the information pushers of personalized information push according to described televiewer's characteristic information.
Described televiewer's identity recognizer is Fingerprint Identification Unit.
Described televiewer's identity recognizer is WIFI module controller.
A kind of TV programme related information supplying system, comprises the arbitrary described information pushing equipment of server, control appliance and claim 6-8; Described control appliance is provided with televiewer's identity recognizer; Described control appliance and the communication connection of described TV programme related information pushing equipment, described control appliance is connected with described server communication respectively with described TV programme related information pushing equipment.
Described TV programme related information supplying system also comprises display device, described display device and the communication connection of described TV programme related information pushing equipment.
Described TV programme related information pushing equipment is television set or Set Top Box.
Other features and advantages of the present invention will be set forth in the following description, and, partly from specification, become apparent, or understand by implementing the present invention.Object of the present invention and other advantages can be realized and be obtained by specifically noted structure in write specification, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Brief description of the drawings
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, for explaining the present invention, is not construed as limiting the invention together with embodiments of the present invention.In the accompanying drawings:
Fig. 1 is the block diagram of a kind of TV programme related information pushing equipment of providing of the embodiment of the present invention;
Fig. 2 is the block diagram of a kind of TV programme related information supplying system of providing of the embodiment of the present invention;
Fig. 3 is the block diagram of a kind of TV programme related information supplying system of providing of the embodiment of the present invention;
Fig. 4 is the schematic flow sheet of a kind of TV programme related information method for pushing of providing of the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein, only for description and interpretation the present invention, is not intended to limit the present invention.
Fig. 1 is a kind of TV programme related information pushing equipment that the embodiment of the present invention provides, and as shown in Figure 1, this TV programme related information pushing equipment comprises televiewer's identity recognizer 10, processor 11 and information pushers 12.
This televiewer's identity recognizer 10 is positioned at the inside of outer surface or this information pushing equipment of this TV programme related information pushing equipment, communicates to connect by system bus interface and processor 11.Televiewer's identify label of obtaining is sent to processor 11 by this televiewer's identity recognizer 10, and accept the feedback signal of processor 11.This feedback signal represents whether televiewer's identify label 10 of obtaining can mate consistent with televiewer's identify label of preserving in processor 11.
In one embodiment, this televiewer's identity recognizer 10 is Fingerprint Identification Unit, obtain televiewer's finger print information and be sent to processor 11, determine according to the feedback signal of this processor 11 whether the televiewer's finger print information obtaining can mate consistent with televiewer's finger print information of preserving in processor 11.
In one embodiment, this televiewer's identity recognizer 10 is the physical address that Wireless Fidelity (WIFI) module controller obtains televiewer's mobile terminal WIFI module, the physical address of mobile terminal WIFI module has world's uniqueness, can be as televiewer's identify label.Determine according to the feedback signal of processor 11 whether the physical address of the mobile terminal WIFI module of obtaining can mate consistent with the physical address of the mobile terminal WIFI module of preserving in processor 11.
Televiewer's identify label that televiewer's identify label that televiewer's identity recognizer 10 obtains is preserved with processor 11 can be mated when consistent, processor 11 obtains the televiewer characteristic information corresponding with this televiewer's identify label according to televiewer's identify label, and this TV show features information is sent to information pushers 12.Information pushers 12 carries out personalized information push according to this televiewer's characteristic information to televiewer.In one embodiment, this TV programme related information pushing equipment is intelligent television, and the information pushers 12 of this intelligent television is the video memory device to intelligent television by personalized information push, shows as playing up data.In one embodiment, this TV programme related information pushing equipment is Set Top Box, the information pushers 12 of this Set Top Box to the video memory device of external display device, shows personalized information push, shows the customized information of propelling movement to televiewer as playing up data.
Fig. 2 is a kind of TV programme related information supplying system that the embodiment of the present invention provides, as shown in Figure 2, this TV programme related information supplying system comprises any one TV programme related information pushing equipment 22 described in server 20, control appliance 21 and above-described embodiment.This control appliance 21 communicates to connect with TV programme related information pushing equipment 22, and televiewer controls TV programme related information pushing equipment 22 by control appliance 21 and carries out various operations.Therefore, under normal circumstances, control appliance 21 more approaches televiewer than TV programme related information pushing equipment 22, at control appliance 22, televiewer's identity recognizer is set and can obtains more easily televiewer's identify label.For example, in outer surface or the inside of control appliance 22, Fingerprint Identification Unit or WIFI module controller are set, to obtain televiewer's finger print information or the physical address of the mobile terminal that televiewer uses, as televiewer's identify label.
This control appliance 21 and TV programme related information pushing equipment 22 communicate to connect with server 20 respectively, and control appliance 21 and TV programme related information pushing equipment 22 are all provided with televiewer's identity recognizer, can both obtain televiewer's identify label.Therefore this control appliance 21 and TV programme related information pushing equipment 22 obtain the televiewer characteristic information corresponding with televiewer's identify label from server 20 respectively, and obtain customized information from this server 20 according to this televiewer's characteristic information and push.In the present embodiment, TV programme related information pushing equipment 22 is intelligent television, and the customized information obtaining from server 20 is presented at screen; Or control appliance 21 obtains the customized information that needs propelling movement from server 20, this customized information is sent to intelligent television, shows this customized information by intelligent television.
In one embodiment, as shown in Figure 3, this information transmission system also comprises display device 23, and display device 23 communicates to connect with TV programme related information pushing equipment 22.Now this TV programme related information pushing equipment 22 cable TV such as be Set Top Box or Web TV access terminal.This TV programme related information pushing equipment 22 by the personalized information push obtaining from server 20 to display device 23, with show to televiewer needs push customized information.This display device 23 is the electronic equipment that intelligent television, display, smart mobile phone, panel computer and projecting apparatus etc. have information display function.In addition, this display device 23 obtains from the customized information of control appliance 21 and shows.This display device 23 feeds back the information such as televiewer's rating program and televiewer's viewing behavior record to TV programme related information pushing equipment 22, for upgrading televiewer's characteristic information of this televiewer.
Fig. 4 is a kind of TV programme related information method for pushing that the embodiment of the present invention provides, and comprises the following steps.
S301, televiewer's identity recognizer obtains televiewer's identify label.
Televiewer's identify label of obtaining is the physical address of the WIFI module of the mobile terminal of televiewer's finger print information or televiewer's use.
When this televiewer's identity recognizer is Fingerprint Identification Unit, obtain televiewer's finger print information as televiewer's identify label.When this televiewer's identity recognizer is WIFI module controller, obtain the physical address of WIFI module of the mobile terminal that televiewer uses as televiewer's identify label.
Televiewer's identity recognizer obtains the physical address of the WIFI module of the mobile terminal that televiewer uses and can realize by the combination of following any one scheme or two schemes.
Scheme one, monitoring (Monitor) pattern of passing through to open WIFI module controller.
WIFI module controller under Monitor pattern, this WIFI module controller is arranged in television equipment or Set Top Box, can scan all radio communication channels, thereby find other WIFI module in WIFI signal covers, and can obtain the MAC Address of this WIFI module.
Scheme two, wireless access points (AP) pattern of passing through to open WIFI module controller.
WIFI module controller under ap mode, this WIFI module controller is arranged in television equipment or Set Top Box, can be at initiatively broadcast beacon (Beacon) of allocated channel, WIFI module under terminal (station) pattern receives that the terminal of this beacon can send the probe requests thereby of unicast frame (ProbeRequest) message, the MAC Address that has comprised the machine in this message and the SSID information that will be connected, AP can be by these ProbeRequest message from the WIFI module of terminal pattern obtain the MAC Address of this mobile terminal.
Near the MAC Address of the terminal equipment with the wireless networking capabilities WIFI module controller of installing by TV or Set Top Box in one embodiment, can obtain.But, for some fixing terminal equipments, such as notebook computer etc., are also identified together, therefore, can be by the signal strength information carrying in ProbeRequest message is further judged, if mobile terminal, along with the movement of mobile terminal device, its signal strength signal intensity also can be moved, and fixing notebook computer etc. just can not move, the stability of its signal strength signal intensity is higher.Therefore, can non-moving terminal equipment be got rid of according to the change in signal strength situation of carrying in ProbeRequest message, obtain the quantity that is positioned at accurately near mobile terminal TV or Set Top Box, and then near televiewer's quantity determining.
S302, processor obtains the televiewer characteristic information corresponding with televiewer's identify label.
The processor of TV programme related information pushing equipment, according to the WIFI module physical address of the mobile terminal of televiewer's finger print information or televiewer's use, obtains the televiewer characteristic information corresponding with above-mentioned televiewer's identify label.
Set up in advance the corresponding relation between WIFI module physical address and televiewer's characteristic information of each televiewer's finger print information or mobile terminal, and store in database.Thereby in step S301, obtain after the WIFI module physical address of televiewer's finger print information or mobile terminal, directly search corresponding televiewer's characteristic information, this televiewer's characteristic information can be regarded a series of information combination of describing televiewer feature as, age of such as televiewer, sex, income, hobby etc.Hobby can comprise the hobby degree to all kinds of TV programme, thereby can push dissimilar video frequency program, for example sport category program (sports events classification is carried out in refinement again), variety class program, music class program, TV play (national classification etc. is created in refinement again), to different performers' hobby degree, to the interest level of dissimilar commodity, to the interest level of dissimilar advertising company, to the interest level of dissimilar information, interest level to dissimilar application program etc.Can set up in advance by following two kinds of modes for this televiewer's characteristic information:
One, by within cycle regular hour, content and operation behavior that the televiewer associated with the WIFI module physical address of each televiewer's finger print information or mobile terminal experienced in TV screen are analyzed, and obtain televiewer's characteristic information.The television program type that for example can watch according to televiewer, judge this televiewer's the characteristic information such as sex, age, can determine the televiewer interested television program type associated with each televiewer's finger print information or MAC Address simultaneously, or interested performer etc., can also be the attention rate of televiewer to the commodity of showing in TV screen or advertisement in addition, for example whether televiewer rests in this TV programme for a long time; Can also be the information that televiewer checks in TV screen, thereby can determine that televiewer is interested in which class information; Can also be that televiewer downloads to application program in television set or Set Top Box, or televiewer experience the time of this application program.And further, excavate out multiple points of interest according to televiewer experience content, for example televiewer often watches football class TV programme, can confirm that this televiewer is not only interested in sport category TV programme, also may be interested in football class application program.Pass through this programme, can set up and preserve the televiewer characteristic information database corresponding with the WIFI module physical address of each televiewer's finger print information or mobile terminal, except using in technique scheme of the present invention, also with to third party's opening interface, for third party.
Two, obtain televiewer's characteristic information by third party database.For example, by the MAC Address checkout gear arranging in market, detect the televiewer associated with this MAC Address in the buying behavior in market or the concern time to all kinds of commodity, brand, to above-mentioned data analysis, thereby can obtain televiewer's characteristic information of this televiewer, age, sex, Income situation and hobby of for example televiewer etc.This hobby can be that televiewer is interested in the commodity of which kind of type, or the commodity of which brand are interested, and then provides reference for follow-up propelling movement commodity, advertisement or information etc.Concrete, getting after MAC Address, by third party database development interface, from third party database, obtain televiewer's characteristic information according to MAC Address.
S303, information pushers carries out personalized information push according to televiewer's characteristic information.
This personalized information push at least comprises following three kinds of situations.
One, carry out the propelling movement of TV programme related information.In above-mentioned steps S302, get after televiewer's characteristic information, can carry out personalized information push according to televiewer's characteristic information.This customized information can comprise following type: interactive information, video frequency program (comprise live class video frequency program, or program request class video frequency program), commodity, advertisement, information, application program etc.For example in step S302, find that the televiewer associated with the WIFI module physical address of a certain televiewer's finger print information or mobile terminal is interested in football match, and often participate in interactive, simultaneously recently interested in the football boot of a N board, can be in the time detecting that this televiewer is watching TV programme, push information to this televiewer: the football match of * * VS** is about to start, to point out this televiewer can go to watch this football match, in addition can also be in the time that televiewer watches football match, in TV screen, push interacting Question-Answer exercise question, invite this televiewer to participate in, can also push to this televiewer advertising message, the purchase information of N board football boot, or buy reward voucher etc. simultaneously, can also push more information relevant with football to this televiewer.
Two, carry out channel sequencing for specific TV spectators.Show the channel order of mating with its televiewer's characteristic information to this televiewer, concrete, according to televiewer's characteristic information of this televiewer, select the channel arranging order corresponding with televiewer's characteristic information of this televiewer.Wherein a kind of implementation is according to the time length of watching each channel before this televiewer, for this televiewer determines channel arranging order, another kind of implementation is according to the interested television program type of this televiewer, according to real-time Electronic Program Guide (EPG) menu information, thereby for this televiewer inquires about the channel of its interested TV programme, and in channel sequencing result, interested this televiewer programme channel is come to forward position.
Three, according to EPG information and televiewer's characteristic information, the TV program information of recommending it to like for televiewer.Infer that according to televiewer's characteristic information this televiewer may interested TV programme, push TV program information according to real-time EPG information for this televiewer.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, completely implement software example or the form in conjunction with the embodiment of software and hardware aspect.And the present invention can adopt the form at one or more upper computer programs of implementing of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) that wherein include computer usable program code.
The present invention is with reference to describing according to flow chart and/or the block diagram of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction that makes to carry out by the processor of computer or other programmable data processing device produces the device for realizing the function of specifying at flow process of flow chart or multiple flow process and/or square frame of block diagram or multiple square frame.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of specifying in flow process of flow chart or multiple flow process and/or square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computer or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of specifying in flow process of flow chart or multiple flow process and/or square frame of block diagram or multiple square frame on computer or other programmable devices.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the present invention the present invention.Like this, if these amendments of the present invention and within modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (11)
1. a TV programme related information method for pushing, is characterized in that, comprising:
Televiewer's identity recognizer obtains televiewer's identify label;
Processor obtains the televiewer characteristic information corresponding with described televiewer's identify label;
Information pushers carries out personalized information push according to described televiewer's characteristic information.
2. the method for claim 1, is characterized in that, the step that described televiewer's identity recognizer obtains televiewer's identify label comprises:
The MAC Address that described televiewer's identity recognizer obtains finger print information or obtains mobile device is as described televiewer's identify label.
3. method as claimed in claim 2, is characterized in that, the MAC Address that described televiewer's identity recognizer obtains mobile device comprises as the step of described televiewer's identify label:
Described televiewer's identity recognizer obtains the MAC Address of radio networking device;
Described televiewer's identity recognizer is determined the mobile device in described radio networking device according to the variation of the signal strength information in probe requests thereby message.
4. the method for claim 1, is characterized in that, the step that described processor obtains the televiewer characteristic information corresponding with described televiewer's identify label comprises:
Described processor, according to described televiewer's identify label, is analyzed the televiewer's behavior in the certain hour cycle, obtains described televiewer's characteristic information; Or
Described processor obtains described televiewer's characteristic information according to described televiewer's identify label from third party database.
5. the method for claim 1, is characterized in that, the step that described information pushers carries out personalized information push according to described televiewer's characteristic information comprises:
Described information pushers pushes TV programme related information according to described televiewer's characteristic information; Or
Described information pushers pushes television channel sequencing information according to described televiewer's characteristic information; Or
Described information pushers is according to described televiewer's characteristic information and Electronic Program Guide menu push TV program information.
6. a TV programme related information pushing equipment, is characterized in that, comprising: televiewer's identity recognizer of identification televiewer identify label;
Be connected with described identity recognizer, obtain the processor of corresponding televiewer's characteristic information according to televiewer's identify label; And
Be connected with described identity recognizer, carry out the information pushers of personalized information push according to described televiewer's characteristic information.
7. information pushing equipment as claimed in claim 6, is characterized in that, described televiewer's identity recognizer is Fingerprint Identification Unit.
8. information pushing equipment as claimed in claim 6, is characterized in that, described televiewer's identity recognizer is WIFI module controller.
9. a TV programme related information supplying system, is characterized in that, comprises the arbitrary described TV programme related information pushing equipment of server, control appliance and claim 6-8; Described control appliance is provided with televiewer's identity recognizer; Described control appliance and the communication connection of described TV programme related information pushing equipment, described control appliance is connected with described server communication respectively with described TV programme related information pushing equipment.
10. information transmission system as claimed in claim 9, is characterized in that, described information transmission system also comprises display device, described display device and the communication connection of described TV programme related information pushing equipment.
11. information transmission systems as claimed in claim 9, is characterized in that, described TV programme related information pushing equipment is television set or Set Top Box.
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| CN201410307417.2A CN104079989A (en) | 2014-06-30 | 2014-06-30 | Television program associated information push method, equipment and system |
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