CN107659630A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN107659630A CN107659630A CN201710852197.5A CN201710852197A CN107659630A CN 107659630 A CN107659630 A CN 107659630A CN 201710852197 A CN201710852197 A CN 201710852197A CN 107659630 A CN107659630 A CN 107659630A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0876—Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
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Abstract
The embodiments of the invention provide a kind of advertisement sending method and device.In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page to user's advertisement data, then gateway device can obtain the type for all webpages that terminal accessed in historical process according to the hardware identifier of terminal, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal may be interested in this kind of webpage, therefore, portal servers can be according to the user of the customer attribute information of acquisition lookup using terminal a kind of ad data interested, and is pushed to terminal.In this way, even if user is not logged in using user account, using the hardware identifier of terminal it is also possible that the ad data of push is probably very much user's ad data interested of using terminal greatly, the push degree of accuracy of ad data is improved.
Description
Technical field
The present embodiments relate to field of computer technology, more particularly to a kind of advertisement sending method and device.
Background technology
Currently, user browses webpage usually using terminal, wherein, terminal sends online request and set to gateway device, gateway
It is standby that online request is forwarded to web page server again.
However, gateway device is after online request is received, it is necessary first to the clothes of portal servers are sent to terminal
It is engaged in device mark, so that terminal is to portal server authentication access authorities.Terminal is thought in portal transmissions according to server identification
Net purview certification page access request；Portal servers return to the page data of access authority certification page, the page to terminal
Face data include login frame containing user account and user cipher login frame, and terminal shows the page of access authority certification page again
After data, user can be by inputting user account and user respectively in user account login frame and user cipher login frame
Password, to submit to terminal, user account and user cipher that terminal inputs user submit to portal servers so that
Portal verifies user account and user cipher, determines that terminal possesses access authority, and notification gateway equipment after being verified
Terminal possesses access authority；Gateway device can just forward the online to ask to web page server afterwards.
With the rapid development of technology, advertisement is gradually deep into the life of people, such as portal servers often exist
When user account login frame and user cipher login frame are shown on access authority certification page, it will usually in the other parts of the page
Show ad data.
However, it is found by the inventors that the ad data that is shown on access authority certification page of portal servers is often not
It is the user of using terminal advertisement interested, causes the advertisement pushing degree of accuracy relatively low.
The content of the invention
To overcome problem present in correlation technique, the embodiment of the present invention provides a kind of advertisement sending method and device.
First aspect according to embodiments of the present invention, there is provided a kind of advertisement sending method, applied to terminal, methods described bag
Include：
Online request is sent to gateway device, the online request at least carries the hardware identifier of the terminal；
Receive the certification that the gateway device asks to send according to the online to instruct, the certification instruction carries
The server identification and customer attribute information of portal servers；The customer attribute information is the gateway device according to
What hardware identifier obtained, the certification is instructed for indicating the terminal according to the customer attribute information and the server mark
Know to the portal servers and obtain access authority certification page；
Access authority certification page is sent to the portal servers according to the server identification and obtains request, it is described
Access authority certification page obtains request and carries the customer attribute information；
Receive the access authority authentication page that portal servers obtain request return according to the access authority certification page
The page data and ad data in face；
The page data of the access authority certification page and the ad data are shown on screen.
Second aspect according to embodiments of the present invention, there is provided a kind of advertisement sending method, applied to gateway device, the side
Method includes：
The online request that receiving terminal is sent, the online request at least carry the hardware identifier of the terminal；
In corresponding relation between the hardware identifier and customer attribute information prestored, search and the hardware identifier
Corresponding customer attribute information；
Obtain the server identification of portal servers；
Send certification instruction to the terminal, certification instruction carry the portal servers server identification and
The customer attribute information；The certification is instructed for indicating the terminal according to the customer attribute information and the server
Identify to the portal servers and obtain access authority certification page；
Further, methods described also includes：
The history online request that receiving terminal is sent；The history online request at least carries the hardware identifier of the terminal
With the uniform resource position mark URL of webpage to be visited；
According in the corresponding relation between the customer attribute information and URL prestored, search corresponding with the URL
Customer attribute information；
The hardware identifier and the attribute information are formed into a record, are stored in the hardware identifier prestored and use
In corresponding relation between the attribute information of family.
The third aspect according to embodiments of the present invention, there is provided a kind of advertisement sending method, applied to portal servers, institute
The method of stating includes：
The access authority certification page that receiving terminal is sent obtains request, and the access authority certification page obtains request and taken
Band customer attribute information；The user profile is that gateway device obtains according to the hardware identifier of the terminal；
In corresponding relation between the ad data and customer attribute information prestored, search and the attribute information
Corresponding ad data；
Obtain the page data of access authority certification page；
The page data of the access authority certification page and the ad data are sent to the terminal.
Fourth aspect according to embodiments of the present invention, there is provided a kind of advertisement pushing device, applied to terminal, described device bag
Include：
First sending module, for sending online request to gateway device, the online request at least carries the terminal
Hardware identifier；
First receiving module, instructed for receiving the certification that the gateway device asks to send according to the online,
The certification instruction carries the server identification and customer attribute information of portal servers；The customer attribute information is described
Gateway device is obtained according to the hardware identifier, and the certification is instructed for indicating that the terminal is believed according to the user property
Breath and the server identification obtain access authority certification page to the portal servers；
Second sending module, for sending access authority certification to the portal servers according to the server identification
Page access request, the access authority certification page obtain request and carry the customer attribute information；
Second receiving module, request return is obtained according to the access authority certification page for receiving portal servers
Access authority certification page page data and ad data；
Display module, for the page data that the access authority certification page is shown on screen and the advertisement number
According to.
5th aspect according to embodiments of the present invention, there is provided a kind of advertisement pushing device, applied to gateway device, the dress
Put including：
3rd receiving module, the online request sent for receiving terminal, the online request at least carry the terminal
Hardware identifier；
First searching modul, in the corresponding relation between the hardware identifier and customer attribute information prestored,
Search customer attribute information corresponding with the hardware identifier；
First acquisition module, for obtaining the server identification of portal servers；
3rd sending module, for sending certification instruction to the terminal, the certification instruction carries the portal clothes
The server identification and the customer attribute information of business device；The certification is instructed for indicating that the terminal belongs to according to the user
Property information and the server identification to the portal servers obtain access authority certification page；
Further, described device also includes：
4th receiving module, surf the Net and ask for the history that receiving terminal is sent；The history online request at least carries
The uniform resource position mark URL of the hardware identifier of the terminal and webpage to be visited；
Second searching modul, for according in the corresponding relation between the customer attribute information and URL prestored, searching
The customer attribute information corresponding with the URL；
Memory module, for the hardware identifier and the attribute information to be formed into a record, it is stored in and prestores
Hardware identifier and customer attribute information between corresponding relation in.
6th aspect according to embodiments of the present invention, there is provided a kind of advertisement pushing device, applied to portal servers, institute
Stating device includes：
5th receiving module, request, the access authority are obtained for the access authority certification page that receiving terminal is sent
Certification page obtains request and carries customer attribute information；The user profile is hardware identifier of the gateway device according to the terminal
Obtain；
3rd searching modul, in the corresponding relation between the ad data and customer attribute information prestored,
Search the ad data corresponding with the attribute information；
Second acquisition module, for obtaining the page data of access authority certification page；
4th sending module, for sending the page data of the access authority certification page and described wide to the terminal
Accuse data.
Technical scheme provided in an embodiment of the present invention can include the following benefits：
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not
The embodiment of the present invention can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the present invention
Example, and be used to together with specification to explain the principle of the embodiment of the present invention.
Fig. 1 is a kind of flow chart of advertisement sending method according to an exemplary embodiment；
Fig. 2 is a kind of flow chart of advertisement sending method according to an exemplary embodiment；
Fig. 3 is a kind of flow chart of advertisement sending method according to an exemplary embodiment；
Fig. 4 is a kind of flow chart of advertisement sending method according to an exemplary embodiment；
Fig. 5 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment；
Fig. 6 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment；
Fig. 7 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment.
Embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the embodiment of the present invention.On the contrary, they be only with
Such as the example of the consistent apparatus and method of some aspects being described in detail in appended claims, the embodiment of the present invention.
Fig. 1 is a kind of flow chart of advertisement sending method according to an exemplary embodiment, as shown in figure 1, the party
Method is used in gateway device, and this method comprises the following steps.
In step S101, terminal sends online request, the hardware of online request at least carried terminal to gateway device
Mark；
In embodiments of the present invention, when user is needed using terminal online, terminal can be controlled to be sent out to web page server
Net request, such as HTTP request etc. are served, in online is asked, the URL (Uniform for treating requested webpage can be carried
Resource Locator, URL) and terminal hardware identifier etc., the hardware identifier of terminal can be eventually
MAC (Media Access Control, the access control) address at end etc., the hardware identifier of terminal is once dispatching from the factory, i.e.,
No longer change.
In embodiments of the present invention, when terminal needs to send online request to web page server, it is necessary first to gateway
Equipment sends online request, and forwards the online to ask from gateway device to web page server.
In step s 102, the online request that gateway device receiving terminal is sent；
In step s 103, corresponding relation of the gateway device between the hardware identifier and customer attribute information prestored
In, search customer attribute information corresponding with the hardware identifier；
In embodiments of the present invention, in the online historical process of user, gateway device can be according to the webpage of user's request
Come the online hobby of counting user, namely customer attribute information.For example, terminal in history in network process, is set whenever to gateway
After preparation send history online request, the history online request at least URL of the hardware identifier of carried terminal and webpage to be visited；Net
Close equipment will receiving terminal send history online request；Will be according between the customer attribute information and URL prestored
Corresponding relation in, search the customer attribute information corresponding with the URL of webpage to be visited；And user property that will be found
Customer attribute information of the information as user, and hardware identifier and attribute information are formed into a record, it is stored in and deposits in advance
In corresponding relation between the hardware identifier and customer attribute information of storage.
Wherein, in embodiments of the present invention, because each webpage has by a URL, and the URL of each webpage is equal
Differ, for any one webpage, technical staff can divide the webpage according to the page data in the webpage in advance
Analysis, the type of the webpage is analyzed, for example, automotive-type website, shopping class website, music class website, video class website and trip
Class of playing website etc., and a record is formed using the type of the webpage as customer attribute information and with the URL of webpage to be visited,
And it is stored in and pre-sets in corresponding relation between customer attribute information and URL.For other each webpages, equally such as
This.
In step S104, gateway device obtains the server identification of portal servers；
In step S105, gateway device sends certification instruction to terminal, and certification instruction carries portal servers
Server identification and the customer attribute information；The certification is instructed for instruction terminal according to the customer attribute information and the server
Identify to portal servers and obtain access authority certification page；
In step s 106, terminal receives the certification instruction that gateway device is sent；
In step s 107, terminal sends the access authority certification page according to the server identification to portal servers
Request is obtained, the access authority certification page obtains request and carries the customer attribute information；
In step S108, the access authority certification page that portal server receiving terminals are sent obtains request；
In step S109, portal servers are corresponding between the ad data prestored and customer attribute information
In relation, the ad data corresponding with the attribute information is searched；
In embodiments of the present invention, in advance can be according to the advertisement number of the advertisement for any one advertisement, technical staff
Analyzed according to the advertisement, analyze the type of the advertisement, for example, automobile series advertisements, shopping series advertisements, music series advertisements,
Video series advertisements and game series advertisements etc., and using the type of the advertisement as customer attribute information and with the ad data group
Into a record, and it is stored in and pre-sets in corresponding relation between ad data and customer attribute information.It is every for other
One webpage, it is same.
In step s 110, portal servers obtain the page data of access authority certification page；
In step S111, the page data that portal servers send the access authority certification page to terminal is wide with this
Accuse data.
In step S112, terminal receive the access authority certification page that portal servers return page data and
The ad data；
In step S113, terminal shows the page data and the advertisement number of the access authority certification page on screen
According to.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
In an alternative embodiment of the invention, the corresponding relation between the hardware identifier and customer attribute information prestored
In, if a certain hardware identifier is corresponding with multiple customer attribute informations, history can be set to visit multiple customer attribute informations
Number is asked, for example, whenever user is using the terminal access once certain webpage, the use of the webpage is just obtained according to the URL of the webpage
Family attribute information, and increase the access times of the user identity information corresponding to the hardware identifier of the terminal.
In this way, in above-mentioned steps S103, gateway device is between the hardware identifier and customer attribute information prestored
Corresponding relation in, if finding multiple customer attribute informations corresponding with the hardware identifier；Then according to customer attribute information
History access times, history access times most predetermined number is extracted from the multiple customer attribute informations found
Customer attribute information, and give up other customer attribute informations, then perform step S104.
In addition, in still another embodiment of the process, between the hardware identifier and customer attribute information that prestore
Any one customer attribute information in corresponding relation, if terminal accesses the webpage of the customer attribute information in historical process
Apart from current time distance greatly and predetermined threshold value, then illustrate using terminal user may be no longer to the type webpage sense it is emerging
Interest, therefore, the user property can be deleted from the corresponding relation between the hardware identifier and customer attribute information prestored
Record where information.
Fig. 2 is a kind of flow chart of advertisement sending method according to an exemplary embodiment, as shown in Fig. 2 the party
Method is used in terminal, and this method comprises the following steps.
In step s 201, terminal sends online request, the hardware of online request at least carried terminal to gateway device
Mark；
In step S202, terminal receives the certification that gateway device asks to send according to the online and instructed, certification instruction
Carry the server identification and customer attribute information of portal servers；The customer attribute information is gateway device according to the hardware
What mark obtained, the certification instructs to be serviced for instruction terminal according to the customer attribute information and the server identification to portal
Device obtains access authority certification page；
In step S203, terminal sends access authority certification page to portal servers according to the server identification and obtained
Request is taken, the access authority certification page obtains request and carries the customer attribute information；
In step S204, terminal receives portal servers and obtains what request returned according to the access authority certification page
The page data and ad data of access authority certification page；
In step S205, terminal shows the page data and the advertisement number of the access authority certification page on screen
According to.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
Fig. 3 is a kind of flow chart of advertisement sending method according to an exemplary embodiment, as shown in figure 3, the party
Method is used in gateway device, and this method comprises the following steps.
In step S301, the online that gateway device receiving terminal is sent is asked, online request at least carried terminal
Hardware identifier；
In step s 302, corresponding relation of the gateway device between the hardware identifier and customer attribute information prestored
In, search customer attribute information corresponding with the hardware identifier；
In step S303, gateway device obtains the server identification of portal servers；
In step s 304, gateway device sends certification instruction to terminal, and certification instruction carries portal servers
Server identification and the customer attribute information；The certification is instructed for instruction terminal according to the customer attribute information and the server
Identify to portal servers and obtain access authority certification page；
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
Fig. 4 is a kind of flow chart of advertisement sending method according to an exemplary embodiment, as shown in figure 4, the party
Method is used in portal servers, and this method comprises the following steps.
In step S401, the access authority certification page that portal server receiving terminals are sent obtains request, on this
Net purview certification page access request carries customer attribute information；The user profile is hardware identifier of the gateway device according to terminal
Obtain；
In step S402, portal servers are corresponding between the ad data prestored and customer attribute information
In relation, the ad data corresponding with the attribute information is searched；
In step S403, portal servers obtain the page data of access authority certification page；
In step s 404, the page data of portal servers to terminal transmission access authority certification page is wide with this
Accuse data.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
Fig. 5 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment.Reference picture 5, the device bag
Include：
First sending module 11, for sending online request to gateway device, online request at least carried terminal it is hard
Part identifies；
First receiving module 12, instructed for receiving the certification that gateway device asks to send according to the online, the certification refers to
Order carries the server identification and customer attribute information of portal servers；The customer attribute information is that gateway device is hard according to this
Part identifies what is obtained, and the certification instructs to be taken for instruction terminal according to the customer attribute information and the server identification to portal
Business device obtains access authority certification page；
Second sending module 13, for sending access authority certification page to portal servers according to the server identification
Request is obtained, the access authority certification page obtains request and carries the customer attribute information；
Second receiving module 14, request return is obtained according to the access authority certification page for receiving portal servers
Access authority certification page page data and ad data；
Display module 15, for showing the page data and the ad data of the access authority certification page on screen.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
Fig. 6 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment.Reference picture 6, the device bag
Include：
3rd receiving module 21, the online request sent for receiving terminal, online request at least carried terminal it is hard
Part identifies；
First searching modul 22, for corresponding pass of the equipment between the hardware identifier prestored and customer attribute information
In system, customer attribute information corresponding with the hardware identifier is searched；
First acquisition module 23, for obtaining the server identification of portal servers；
3rd sending module 24, for sending certification instruction to terminal, certification instruction carries the clothes of portal servers
Business device mark and the customer attribute information；The certification is instructed for instruction terminal according to the customer attribute information and the server mark
Know to portal servers and obtain access authority certification page；
History online request；History online request at least carries the hardware identifier of the terminal and webpage to be visited
Uniform resource position mark URL；
Second searching modul, for according in the corresponding relation between the customer attribute information and URL prestored, searching
The customer attribute information corresponding with the URL；
Memory module, for the hardware identifier and the attribute information to be formed into a record, it is stored in and prestores
Hardware identifier and customer attribute information between corresponding relation in.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
Fig. 7 is a kind of block diagram of advertisement pushing device according to an exemplary embodiment.Reference picture 7, the device bag
Include：
5th receiving module 31, request, the access authority are obtained for the access authority certification page that receiving terminal is sent
Certification page obtains request and carries customer attribute information；The user profile is that gateway device obtains according to the hardware identifier of terminal
's；
3rd searching modul 32, for the corresponding relation between the ad data and customer attribute information prestored
In, search the ad data corresponding with the attribute information；
Second acquisition module 33, for obtaining the page data of access authority certification page；
4th sending module 34, for sending the page data and the advertisement number of access authority certification page to terminal
According to.
In embodiments of the present invention, when user needs online, if portal is needed on access authority certification page
To user's advertisement data, then gateway device can obtain terminal according to the hardware identifier of terminal and be accessed in historical process
All webpages type, namely customer attribute information, due to excessively this kind of webpage of terminal access, therefore, the user of using terminal
May be interested in this kind of webpage, therefore, portal servers can search using terminal according to the customer attribute information of acquisition
User's a kind of ad data interested, and pushed to terminal.In this way, even if user is not logged in using user account, utilize
The hardware identifier of terminal is it is also possible that the ad data of push is probably very much user's advertisement number interested of using terminal greatly
According to improving the push degree of accuracy of ad data.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
Those skilled in the art will readily occur to the present invention its after considering specification and putting into practice invention disclosed herein
Its embodiment.The application is intended to any modification, purposes or the adaptations of the embodiment of the present invention, these modifications,
Purposes or adaptations follow the general principle of the embodiment of the present invention and including undocumented skills of the embodiment of the present invention
Common knowledge or conventional techniques in art field.Description and embodiments are considered only as exemplary, the embodiment of the present invention
True scope and spirit pointed out by appended claim.
It should be appreciated that the accurate knot that the embodiment of the present invention is not limited to be described above and is shown in the drawings
Structure, and various modifications and changes can be being carried out without departing from the scope.The scope of the embodiment of the present invention is only by appended right
It is required that to limit.
Claims (8)
1. a kind of advertisement sending method, applied to terminal, it is characterised in that methods described includes：
Online request is sent to gateway device, the online request at least carries the hardware identifier of the terminal；
Receive the certification that the gateway device asks to send according to the online to instruct, the certification instruction carries portal
The server identification and customer attribute information of server；The customer attribute information is the gateway device according to the hardware mark
Know and obtain, the certification is instructed for indicating the terminal according to the customer attribute information and the server identification to institute
State portal servers and obtain access authority certification page；
Access authority certification page is sent to the portal servers according to the server identification and obtains request, the online
Purview certification page access request carries the customer attribute information；
Receive the access authority certification page that portal servers return according to access authority certification page acquisition request
Page data and ad data；
The page data of the access authority certification page and the ad data are shown on screen.
2. a kind of advertisement sending method, applied to gateway device, it is characterised in that methods described includes：
The online request that receiving terminal is sent, the online request at least carry the hardware identifier of the terminal；
In corresponding relation between the hardware identifier and customer attribute information prestored, search corresponding with the hardware identifier
Customer attribute information；
Obtain the server identification of portal servers；
Certification instruction is sent to the terminal, and certification instruction carries the server identification of the portal servers and described
Customer attribute information；The certification is instructed for indicating the terminal according to the customer attribute information and the server identification
Access authority certification page is obtained to the portal servers.
3. according to the method for claim 2, it is characterised in that methods described also includes：
The history online request that receiving terminal is sent；The history online request at least carries the hardware identifier of the terminal and treated
Access the uniform resource position mark URL of webpage；
According in the corresponding relation between the customer attribute information and URL prestored, the user corresponding with the URL is searched
Attribute information；
The hardware identifier and the attribute information are formed into a record, the hardware identifier prestored is stored in and belongs to user
In corresponding relation between property information.
A kind of 4. advertisement sending method, applied to portal servers, it is characterised in that methods described includes：
The access authority certification page that receiving terminal is sent obtains request, and the access authority certification page is obtained to ask to carry and used
Family attribute information；The user profile is that gateway device obtains according to the hardware identifier of the terminal；
In corresponding relation between the ad data and customer attribute information prestored, search relative with the attribute information
The ad data answered；
Obtain the page data of access authority certification page；
The page data of the access authority certification page and the ad data are sent to the terminal.
A kind of 5. advertisement pushing device, applied to terminal, it is characterised in that described device includes：
First sending module, for sending online request to gateway device, the online request at least carries the hard of the terminal
Part identifies；
First receiving module, instructed for receiving the certification that the gateway device asks to send according to the online, it is described
Certification instruction carries the server identification and customer attribute information of portal servers；The customer attribute information is the gateway
Equipment obtains according to the hardware identifier, the certification instruct for indicate the terminal according to the customer attribute information and
The server identification obtains access authority certification page to the portal servers；
Second sending module, for sending access authority certification page to the portal servers according to the server identification
Request is obtained, the access authority certification page obtains request and carries the customer attribute information；
Second receiving module, obtain what request returned according to the access authority certification page for receiving portal servers
The page data and ad data of the net purview certification page；
Display module, for the page data that the access authority certification page is shown on screen and the ad data.
A kind of 6. advertisement pushing device, applied to gateway device, it is characterised in that described device includes：
3rd receiving module, the online request sent for receiving terminal, the online request at least carry the hard of the terminal
Part identifies；
First searching modul, in the corresponding relation between the hardware identifier and customer attribute information prestored, searching
Customer attribute information corresponding with the hardware identifier；
First acquisition module, for obtaining the server identification of portal servers；
3rd sending module, for sending certification instruction to the terminal, the certification instruction carries the portal servers
Server identification and the customer attribute information；The certification is instructed for indicating that the terminal is believed according to the user property
Breath and the server identification obtain access authority certification page to the portal servers.
7. device according to claim 6, it is characterised in that described device also includes：
4th receiving module, surf the Net and ask for the history that receiving terminal is sent；Described in the history online request at least carries
The uniform resource position mark URL of the hardware identifier of terminal and webpage to be visited；
Second searching modul, for according in the corresponding relation between the customer attribute information and URL that prestore, searching and institute
State the corresponding customer attribute informations of URL；
Memory module, for the hardware identifier and the attribute information to be formed into a record, be stored in prestore it is hard
Part is identified in the corresponding relation between customer attribute information.
A kind of 8. advertisement pushing device, applied to portal servers, it is characterised in that described device includes：
5th receiving module, request, the access authority certification are obtained for the access authority certification page that receiving terminal is sent
Page access request carries customer attribute information；The user profile is that gateway device obtains according to the hardware identifier of the terminal
's；
3rd searching modul, in the corresponding relation between the ad data and customer attribute information prestored, searching
The ad data corresponding with the attribute information；
Second acquisition module, for obtaining the page data of access authority certification page；
4th sending module, for sending the page data of the access authority certification page and the advertisement number to the terminal
According to.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710852197.5A CN107659630A (en) | 2017-09-19 | 2017-09-19 | Advertisement sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710852197.5A CN107659630A (en) | 2017-09-19 | 2017-09-19 | Advertisement sending method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107659630A true CN107659630A (en) | 2018-02-02 |
Family
ID=61129614
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710852197.5A Pending CN107659630A (en) | 2017-09-19 | 2017-09-19 | Advertisement sending method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107659630A (en) |
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| CN108471455A (en) * | 2018-06-14 | 2018-08-31 | 万翼科技有限公司 | Method for pushing, server and the storage medium of house property information |
| CN112446726A (en) * | 2019-09-04 | 2021-03-05 | 中移物联网有限公司 | Advertisement pushing method, gateway equipment and advertisement platform |
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| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
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| US20150312296A1 (en) * | 2014-04-24 | 2015-10-29 | Hisense Co., Ltd | Method and device for pushing multimedia resource and display terminal |
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| CN102695136A (en) * | 2012-05-21 | 2012-09-26 | 中国联合网络通信集团有限公司 | Advertisement push method, device and system |
| US20150312296A1 (en) * | 2014-04-24 | 2015-10-29 | Hisense Co., Ltd | Method and device for pushing multimedia resource and display terminal |
| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
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Application publication date: 20180202 |